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Masarykova Univerzita Filozofická Fakulta Katedra Anglistiky a Amerikanistiky FF AJ Anglický Jazyk DISCOURSE STRATEGIES OF
Masarykova univerzita Filozofická fakulta Katedra anglistiky a amerikanistiky FF AJ Anglický jazyk PhDr. Katarína Nemčoková DISCOURSE STRATEGIES OF STORYTELLING, INTERTEXTUALITY AND METAPHOR IN AMERICAN PRINTED ADVERTISING Disertační práce Školitelka: prof. PhDr. Ludmila Urbanová, CSc. 2012 I hereby declare that I worked on this thesis independently using only the sources listed in references. ........................................................... Acknowledgements I owe my deepest gratitude to my supervisor, prof. PhDr. Ludmila Urbanová, CSc. Her expertise, constant scholarly and personal encouragement, motivating support and patience enabled me to write this dissertation. She has been a teacher who every student longs to meet in the course of their studies. My special thanks belong to Gregory Jason Bell, my dear friend and colleague, for his invaluable editorial comments and language supervision. I would also like to thank to Juraj Hrúz for his acute observations, challenging discussions and help with statistics. Finally, my endless gratitude belongs to my wonderful support team – my dear family and friends, who always seem to do the right things. Contents Introduction ........................................................................................................ 8 2 Notions and Concepts of Advertising Communication ............................. 13 2.1 Categories within the Genre of Advertisements ................................ 15 2.2 Categories of Product Consumer Ads ............................................... 16 -
BIOGRAPHICAL DATA on SUSAN E. ARNOLD Vice Chair
(Photo by Ken Shung 2006) BIOGRAPHICAL DATA ON SUSAN E. ARNOLD Vice Chair – P&G Beauty & Health RESIDENCE: Cincinnati, Ohio, USA DATE OF BIRTH: March 8, 1954 PLACE: Pittsburgh, Pennsylvania EDUCATION: University of Pennsylvania, B.A., 1976 University of Pittsburgh, M.B.A., 1980 BUSINESS AFFILIATIONS PRIOR TO JOINING PROCTER & GAMBLE: None DATE JOINED PROCTER & GAMBLE: September 1980 POSITIONS HELD AND DATES: 1980 - Brand Assistant, Dawn/Ivory Snow 1981 - Sales Training, Philadelphia 1981 - Assistant Brand Manager, Oxydol 1983 - Assistant Brand Manager, Cascade 1984 - Brand Manager, Gain/Special Assignment 1985 - Brand Manager, Tide Sheets 1986 - Brand Manager, Dawn 1987 - Associate Advertising Manager, PS&D Advertising 1987 - Associate Advertising Manager, Laundry Products, PS&D Division 1988 - Associate Advertising Manager, Laundry Specialty Products, PS&D Division 1989 - Advertising Manager, Fabric Softeners, BS&HCP Division 1990 - Manager, Noxell Products, International Division (Canada) 1992 - Special Assignment to R. T. Blanchard 1993 - General Manager, Deodorants/Old Spice, Procter & Gamble USA 1996 - Vice President and General Manager, Deodorants/Old Spice and Skin Care Products-U.S., Procter & Gamble North America 1997 - Vice President and General Manager, Laundry Products-U.S., Procter & Gamble North America 1999 - Vice President-North America Fabric Care 1999 - President-Global Skin Care 2000 - President-Global Cosmetics & Skin Care 2000 - President-Global Personal Beauty Care 2002 - President-Global Personal Beauty Care & Global Feminine Care 2004 - Vice Chair – P&G Beauty 2006 - Vice Chair – P&G Beauty & Health SUSAN E. ARNOLD Vice Chair – P&G Beauty & Health The Procter & Gamble Company In 2004, Susan Arnold was the first woman to be named to the Vice Chair position at P&G. -
Crest Gum Detoxify Directions
Crest Gum Detoxify Directions Donny broadcast peaceably. Khmer and double-reed Wilt backfired her Garnett continents retelling and close.descry decimally. Left-handed Benito lour upwards and lief, she kalsomining her washery high-hats Works below the directions before purchase of toothpastes as directed by the build up around the white when you are harmful effects of a drawback. THIS PRODUCT MAY NOT BE RIGHT FOR YOU. Charcoal Toothpaste: Is It Safe For Your Teeth? Crest Pro Health Gum Detoxify Toothpaste Deep Clean 41. Brand and manufacturer content and intended for informational purposes only. We recommend that you do not rely solely on the information presented and that you always read labels, warnings and instructions for use, you agree to their use. Is repair Gum detoxify good for receding gums? Are there any home remedies for Receding gums? Structured Product Labeling Resources. Directions Adults and children 12 yrs of age older apply at how a 1-inch strip. Cooling sensation during and after brushing leaves you with a fresh and cool feeling. Used it comes to pages, tracking your mouth, and directions on doing some of reviews i will be reincorporated into two uses your prescription. It combines two great brands: Crest and Oral B, it does have a drawback. Product has an issue but one marketing purposes only and gums and helps them on crest? Colgate product is specially formulated to help prevent staining. Before a little to remove plaque bacteria that! Yes, saccharin, indicating route of administration. Actual product packaging and materials may pay more how different product and ingredient information than often is shown on our website. -
Edgy Sponsorship Deals Featuring Outspoken Athletes the in Thing
TUESDAY, AUGUST 13, 2019 | SERVING CHICAGO’S LEGAL COMMUNITY FOR 164 YEARS | CHICAGOLAWBULLETIN.COM VOLUME 165, NO. 154 Edgy sponsorship deals featuring outspoken athletes the in thing An increasing number of U.S. athletes the most supportive of receptions. U.S. and sponsors are teaming up to embrace African American track gold and bronze hot-button social justice issues and actively medalists Tommie Smith and John Carlos, court controversy, following the high-pro - for example, sparked outrage when they file trail blazed by Nike and former bowed their heads and raised their fists at National Football League quarterback the medals ceremony during the national Colin Kaepernick. anthem at the 1968 Olympic Summer Is this a short-term trend or the begin - Games in Mexico City. ning of a new era in sports marketing? Smith and Carlos were speaking for Procter & Gamble, through its Secret themselves; Kaepernick is backed by Nike. women’s deodorant brand, has partnered S P O RT S The sports apparel giant has managed to with the U.S. women’s national soccer MARKETING PLAYBOOK make provoking debate a viable advertis - team to promote gender equality in DOUGLAS N. MASTERS and ing strategy. Nike weathered a storm of sports, especially equal pay for female ath - SETH A. ROSE criticism for making Kaepernick and his letes. The company earlier this year social justice views the face of the com - announced a campaign for equal pay fea - DOUGLASDOUGLAS N. MASTERS isis a partnerpartnertner at LoebLoeb & LoebLoeb LLP,LLPP,, pany and survived protests by angry cus - turing the 2019 World Cup champions that where he litigates and counsels clients primarily in tomers who burned Nike shoes and swore intellectual properproperty,tyy,, adveradvertisingtising and unfair included a full-page ad in The New York ccompetition.ompetition. -
Vicks Vaporub Shows Its Speed
Vicks VapoRub Professor Ron Eccles shows its speed Dr David Hull VICKS VAPORUB SHOWS ITS SPEED Vicks VapoRub (VVR) has been commercially available for over 100 years, as a remedy for congested nasal passages. A study led by Professor Ron Eccles and Dr David Hull has now demonstrated the speed of its effect in common cold sufferers. To begin, what attracted you to this area Dr David Hull: We continue to explore the in the treatment of upper respiratory tract of research? attributes of all products, young and old. infections such as the common cold and Diseases in collaboration with researchers As ideas, and sometimes new methods flu. Since science came to understand the MEASURING HOW RAPIDLY at the Common Cold and Nasal Research Professor Ron Eccles: During my modular emerge, we strive to bring this to bear by receptor biochemistry of these substances, Centre at Cardiff University, focussed on zoology undergraduate course at Liverpool gathering an improved understanding of the exploration of their effects has been the speed of action of VVR, compared to University, I chose to do a module in their effects. We knew that VapoRub was more easily explained. Also as we now VICKS VAPORUB EXERTS ITS a petrolatum control using a group of 50 pharmacology. I found the investigation fast-acting (just open the jar and you can feel have a receptor-based pharmacology for common-cold sufferers. Cold and flu sufferers of how drugs work in humans an amazing an effect), but we had not tried to quantify aromatic oils to work with, we can better PHARMACOLOGY report that one of the main desires for any and exciting area of study and decided that before and we did not know if the feeling plan experiments such as this one in the medication is a feeling of rapid relief from to switch my undergraduate studies to extended from just cooling to an actual expectation of an interesting and valuable Researchers at the Common Cold and Nasal Research Centre at Cardiff nasal congestion, as this symptom interferes pharmacology. -
Puberty Education & Menstrual Hygiene
United Nations [ Cultural Organization GOOD POLICY AND PRACTICE IN HEALTH EDUCATION 9 BOOKLET GOOD POLICY AND PRACTICE IN HEALTH EDUCATION Booklet 9 PUBERTY EDUCATION & MENSTRUAL HYGIENE MANAGEMENT Published in 2014 by the United Nations Educational, Scientific and Cultural Organization 7, place de Fontenoy, 75352 Paris 07 SP, France © UNESCO 2014 ISBN 978-92-3-100011-9 This publication is available in Open Access under the Attribution-ShareAlike 3.0 IGO (CC-BY-SA 3.0 IGO) license (http://creativecommons.org/licenses/by-sa/3.0/igo/). By using the content of this publication, the users accept to be bound by the terms of use of the UNESCO Open Access Repository (http://www.unesco.org/open-access/terms-use-ccbysa-en). The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization. Photo credits: Cover top row, from left to right: © shutterstock/holbox © shutterstock/Nolte Lourens, © shutterstock/ Shyamalamuralinath Cover middle row, from left to right: © shutterstock/ Blend Images © shutterstock © shutterstock/Nolte Lourens © shutterstock/Zurijeta Cover bottom row, from left to right: © shutterstock/DNF Style © shutterstock/szefei -
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1 Sustainable development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come.1 P&G’s Statement of Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Table of Contents CEO Statement 2 Vision 3 P&G Profile 4 Policies, Organization, and Management Systems 16 Performance 37 Environmental 39 Economic 49 Social 52 Sustainability In Action 53 Water 55 Health and Hygiene 56 Index 58 Contact Information 62 Addendum 63 This report was prepared using the Global Reporting Initiative’s On the Cover (GRI) July 2002 Sustainability Reporting Guidelines. The mission A mother and child in Haiti drink clean water because of P&G’s Safe Drinking of the GRI is to promote international harmonization in the Water Program. Please see the reporting of relevant and credible corporate economic, Sustainability in Action section for environmental, and social performance information to enhance more details. responsible decision-making. The GRI pursues this mission through a multistakeholder process of open dialogue and collaboration in the design and implementation of widely applicable sustainability reporting guidelines. The GRI has not verified the contents of this report, nor does it take a position on the reliability of information reported herein. -
2006 Annual Report Financial Highlights
2006 Annual Report Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions, except per share amounts; Years ended June 30 2006 2005 2004 2003 2002 Net Sales $68,222 $56,741 $51,407 $43,377 $40,238 Operating Income 13,249 10,469 9,382 7,312 6,073 Net Earnings 8,684 6,923 6,156 4,788 3,910 Net Earnings Margin 12.7% 12.2% 12.0% 11.0% 9.7% Basic Net Earnings Per Common Share $2.79 $ 2.70 $ 2.34 $ 1.80 $ 1.46 Diluted Net Earnings Per Common Share 2.64 2.53 2.20 1.70 1.39 Dividends Per Common Share 1.15 1.03 0.93 0.82 0.76 NET SALES OPERATING CASH FLOW DILUTED NET EARNINGS (in billions of dollars) (in billions of dollars) (per common share) 68.2 11.4 2.64 4 0 4 0 4 4 40 0 0 04 0 06 0 0 04 0 06 0 0 04 0 06 Contents Letter to Shareholders 2 Capability & Opportunity 7 P&G’s Billion-Dollar Brands 16 Financial Contents 21 Corporate Officers 64 Board of Directors 65 Shareholder Information 66 11-Year Financial Summary 67 P&GataGlance 68 P&G has built a strong foundation for consistent sustainable growth, with clear strategies and room to grow in each strategic focus area, core strengths in the competencies that matter most in our industry, and a unique organizational structure that leverages P&G strengths. We are focused on delivering a full decade of industry-leading top- and bottom-line growth. -
Georgetown Law Journal
THE GEORGETOWN LAW JOURNAL PUBLIC LAW 85-804 AND EXTRAORDINARY CONTRACTUAL RELIEF__________________________________________Donald O. Jansen CIVIL COURT CONGESTION IN THE SUPERIOR COURT OF CALIFORNIA FOR THE COUNTY OF LOS ANGELES____Lloyd S. Nix THE PROFESSIONAL RESPONSIBILITY OF THE PROSECUTING ATTORNEY___________________ Monroe H. Freedman ETHICS IN CRIMINAL CASES: A RESPONSE_______ Richard L. Braun ANTITRUST VENUE: TRANSACTING BUSINESS UNDER THE CLAYTON ACT EFFECTIVE USE OF GOVERNMENT-OWNED RIGHTS TO INVENTIONS: PUBLICATION VERSUS PATENTING FACTORIAL AND PSYCHOLOGICAL ANALYSIS OF SCOPE AND METHOD OF SEARCH THE SIERRA CLUB, POLITICAL ACTIVITY, AND TAX EXEMPT CHARITABLE STATUS VOLUME 55 NUMBER 6 MAY 1967 THE BUREAU of NATIONAL AFFAIRS, inc. (BNA) cordially invites you to try the united states LAW WEEK for three months at half the regular rate! As an attorney, you know the in a special Summary and Analysis, a value of facts. That's why the five-minute review in which these legal following facts, regarding THE developments are tersely evaluated UNITED STATES LAW WEEK, for their effect on current law. should be particularly meaning ■ A key feature of LAW WEEK is its ful to you: high-speed reporting of Opinions of ■ The primary function of LAW WEEK the United States Supreme Court—in is to safeguard you against missing a full text, accompanied by crisp and single development of legal importance accurate summary digests. Mailed the . yet to save your time by greatly same day they are handed down, reducing your reading load! these exact photographic reproduc ■ To do this, LAW WEEK's expert tions of the Court's Opinions eliminate staff of lawyer-editors sifts thousands all possibility of error. -
Vicks® Launches New Nature Fusion™ Line
VICKS® LAUNCHES NEW NATURE FUSION™ LINE Nature Fusion cough, cold and flu products offer the powerful symptom relief, plus real honey for taste Cincinnati, OH, August 11, 2011 – Procter & Gamble’s (NYSE: PG) Vicks brand announced today that it is launching Nature Fusion, a new line of over-the-counter cold, cough and flu relief products that combine powerful symptom relief with real honey for flavor. What inspired Vicks Nature Fusion? Research shows that consumers increasingly desire more natural and less artificial ingredients in their over-the- counter medications, so Vicks is answering the call with Nature Fusion, which joins the powerful science of symptom relief with the best of nature. Beginning with the original Vicks products launched in 1894 which contained Eucalyptus oils from Australia and menthol from Japan, Vicks has a long history of using ingredients inspired by nature. Now, Vicks is continuing this tradition by blending real honey for flavor in new Vicks Nature Fusion. “For more than 120 years, Vicks has helped people feel better by providing proven treatments to deliver effective relief from cold, cough and flu symptoms,” says Andy Cipra, Vicks Brand Manager. “Today, with the launch of Nature Fusion, Vicks is proud to offer the same powerful medicine now flavored with real honey.” Honey has often been favored as a flavor, but lately it has been getting even more buzz as consumers increasingly seek natural ingredients in the products they use. The addition of honey provides aesthetic properties such as flavor, sweetness and thickness. Nature Fusion is also free from alcohol and gluten. -
Procter & Gamble
Full List of P&G Products Identified with Carcinogens 1 PROCTER & - 15 - ONE GAMBLE (INHALABLE) PRODUCT PTFE (TEFLON) POLYACRYLAMIDE PRODUCTS TITANIUM DIOXIDE CATEGORY FRAGRANCE (styrene) BENZOPHEN BHA DMDM HYDANTOIN (FORMALDEHYDE IMIDAZOLIDINYL UREA RELEASER) (FORMALDEHYDE POLYOXYMETHYLENE RELEASER) UREA (FORMALDEHYDE QUATERNIUM RELEASER) (FORMALDEHYDE SODIUM RELEASER) HYDROXYMETHYLGLY CINATE (FORMALDEHYDE RELEASER) Pantene Pro-V Restore Beautiful Hair styling x x Lengths Smoothing Hair Balm product CoverGirl Professional Waterproof Mascara x All In One Mascara, Very Black 200 Max Factor 2000 Calorie Mascara x Waterproof Brush Mascara, Black Cover Girl CG Smoothers BB Cream BB cream x x Tinted Moisturizer, Fair to Light, SPF 15 Olay Age Defying 2-in-1 Anti- Anti-aging x x x Wrinkle Day Cream & Serum Olay Regenerist Advanced Anti- Anti-aging x x x Aging Intensive Repair Treatment Always Clean Feminine Wipes Feminine x care Aussie Instant Freeze Sculpting Gel Hair styling x product Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisturizer, Light to Medium, SPF 15 Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisturizer, Medium to Dark, SPF 15 Cover Girl CG Smoothers BB Cream BB cream x Tinted Moisture, SPF 15 (2013 formulation) Cover Girl Clean Pressed Powder, Powder x x Normal Skin Cover Girl Clean Pressed Powder, Powder x Oil Control Cover Girl Clean Pressed Powder, Powder x x Sensitive Skin Cover Girl Ivory Clean Pressed Powder x x Powder Cover Girl Smoothers Tinted BB cream x Coverage, Medium To Dark, SPF 15 (2013 formulation) -
December 2012
California State University, San Bernardino CSUSB ScholarWorks Inland Empire Business Journal Special Collections & University Archives 12-2012 December 2012 Inland Empire Business Journal Follow this and additional works at: https://scholarworks.lib.csusb.edu/iebusinessjournal Part of the Business Commons Recommended Citation Inland Empire Business Journal, "December 2012" (2012). Inland Empire Business Journal. 218. https://scholarworks.lib.csusb.edu/iebusinessjournal/218 This Article is brought to you for free and open access by the Special Collections & University Archives at CSUSB ScholarWorks. It has been accepted for inclusion in Inland Empire Business Journal by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected]. Volume 24 Number 12 December 2012 $2.00 www.busjournal.com MAIL T O: BUSINESS JOURNAL • PAGE 2 December 2012 December 2012 BUSINESS JOURNAL • PAGE 3 Volume 24 Number 12 December 2012 $2.00 www.busjournal.com AT DEADLINE Special Future of Sections Real Estate Pitfalls that Health Insurance California Amends Statutory Market Derail Outlook Corporate Exchanges Requirements for Employee Decision Making Ron Goldstein, president Personnel Files Pg. 25 Pg. 18 and chief executive officer of On Jan. 1, 2013, an amendment (AB 2674) to California Labor CHOICE Administrators, joined Code § 1198.5 goes into effect, changing California’s statutory Bary Freet Named with fellow executives from requirements in regards to employee personnel file records. These five of the state’s leading health changes are as follows: Newest Member plans to discuss the future of Tramway Authority healthcare in California at a spe- Who May Request to Inspect and/or Obtain Copies of Bary Freet has been appoint- cial forum recently hosted by Personnel Records ed to the Mount San Jacinto the Inland Empire Association Current law does not explicitly provide for inspection of person- Winter Park Authority by the of Health Underwriters nel files by former employees.