CV 2021

Email [email protected] Mobile 075 5752 9191 Location Croydon | Surrey | UK CV 2021

Senior Graphic Designer | Senior Packaging Designer | Senior Creative Artworker I am a versatile Senior Graphic, Packaging Designer and Artworker with a degree in industrial design, and have a natural attitude to innovation and the technical skill to express my creativity in full. Over the past 20 years, I have produced graphic design, creative concepts, photographic retouching, artwork ready-to-print and illustration of a highly crafted standard. I have worked independently as well as part of a design team producing and managing whole projects or working at various stages of a project as required from client briefing for a wide range of projects for corporate / brand identities, packaging, advertising, POS and marketing material for various market areas including: Food & Beverage, FMCG, Music Events, Exhibition Events, Automotive and Sport Magazine. My experience means I see projects and briefs from a client perspective, with all the constraints, challenges and stakeholders that are involved. Designing from this point of view has meant I am able to consider solutions based not just on creative merit but also function, form and success. I strongly believe that the role of a designer and agency is not simply to deliver one solution but to develop a number of routes, some of which may take the brief in a direction the client has not considered before. Communication with the client is vital to a successful project. Having run my own Design Service I take time to thoroughly understand a client's brief, asking questions and gathering facts and figures. Armed with all this information and the aims and objectives for the project the design stage then consists of extensive research, concept development, gathering feedback and developing final artwork ready for print or other applications. Specialties include: strategic and non-strategic design of projects for corporate / brand identities (including logo design), packaging, advertising and online promotional banners. Producing digital visualising, artwork including photographic re-touching and illustration for any material printed or online including brand guardianship of projects to press passing. What drives me? Through my work I endeavour to develop fresh graphic solutions with creative flair and a clean layout.

LOGO DESIGN ATTENTION TO DETAILS BRAND DESIGN SELF ORGANISED CORPORATE DESIGN PROBLEM SOLVING PACKAGING DESIGN CUSTOMER FOLLOW UP POS DESIGN PRINT KNOWLEDGE WEB DESIGN ONLINE KNOWLEDGE ILLUSTRATION VINYL KNOWLEDGE INDUSTRIAL DESIGN IT KNOWLEDGE

Fields Strategic and non-strategic design of projects for corporate / brand identities, packaging, advertising and online promotional banners. Producing digital visualising, artwork including photo re-touching and illustration for any printed material or online including brand guardianship of projects to press passing.

Education 1999 Industrial Design Graduated at University of Architecture and Design of Venice; 1995 Mature Diploma of Applied Art Printed Arts Department at Institute of Arts of Venice; 1992 Master of Arts Certificate Printed Arts department at Institute of Arts of Venice;

Software Highly skilled and proficient in Illustrator, Photoshop; experienced in using InDesig; Some experience in 3D Studio, AutoCad, QXpress, Dreamweaver and Flash. Beginner level course in Catia 5.0, Cinema 4D and colour settings for monitors and plotter. Expertise Omega 2000 e Mac Imprint for Gerber Edge2 thermal printers Color Print for Roland; Digital printers MacSign 0.5-Colorgate for Summacut digital die cutters; I-Cut 4 for Zund digital level cutters. Mac Print 4 for Zund digital UVA digital printer;

Language Italian mother tongue; English good level;

Interest Widening my knowledge, both in technology and style. Sketching and drawing, as well as listening music and watching motor sports. I also enjoy designig, develping and protopying new products/gadgets. CV 2021

Year: 2016 / 2020 Position held: Freelance Senior Graphic Designer – Packaging Designer – Artworker Main activity: On a weekly base, my graphic design expertise is in full gear with this organic food company, dealing with brands like Biona, Raw, Profusion, Amisa, Bonsan and Biofair and helping the Marketing & Sales team with a variety of different tasks. Here I have had the chance to extend my skills and knowledge towards packaging design, implement the look & layout of the monthly trade & consumer Ads, refine the Ready-to-Print artwork, create eye-catching online monthly promotions and POS materials. On a daily basis I have to discuss the working plan & related priorities with the marketing team, generate 3D dummy images re-touch lifestyle photos and create wall panels, banners and boards for exhibition fairs. Business: Windmill Organics ltd. www.windmillorganics.com Sector: Food and Beverage

Year: 2011 / 2020 Position held: Freelance Graphic Designer and Consultant at Nestlé Main activity: I have been running a Design Service with hot-desk at Gatwick City Place Office where I work directly with brands across Nestlé including Confectionary, Food & Beverage, Purina Petcare, Nestlé Professional, 1st Choice, Cereal Partners, SMA and Corporate. Responsibilities include producing graphic solutions to the communication need of brans managers using a mix of skills that include creativity, commercial and marketing awareness; ensuring consistency and a correct use of brand identities, logos and images. My daily task is providing on time artwork for prints, online banners, on-pack promotions and in-store POS materials. I organise my own work load with a dedicated working plan, I am evaluating cost and timing based on a standardised brief. I meet regularly with Brand Managers if necessary to understand the task aiming to achieve deadlines and graphic expectation. Business: Nestlé UK&I www.nestle.co.uk Sector: Food and Beverage, Office Supplies

Year: 2010 / 2011 (UK) Position held: In-house Graphic Designer Main activity: Following the creation of an in-house Graphic Design role, Nestlé has offered me this role having seen where my skills lie: in providing quality and original design solutions considering purpose, creativity, budget and deadlines. Brands include: Purina (Go-Cat, Gourmet, Purina One, , Bakers, Winalot and ); Nestlé Profes- sional (, Chef, Herta, Docello and Nescafe Vending Machines) and 1st Choice Division (Nescafe, ). I put in place various processes including project codes, spreadsheets for time spent on projects, a briefing form, project breakdown sheet, all of which help me to organise my workload and time effectively. I worked as part of the Creative Service Team before it was restructured. Business: Nestlé UK&I www.nestle.co.uk Sector: Food and Beverage, Office Supplies

Year: 2009 (UK) Position held: Production Designer Main activity: My main responsibility was to work on all the aspects of advertising, print and production methods. To provide a comprehensive service to Nestlé in the UK`s Marketing, Category and Sales functions in the procurement of all print advertising media. I selected the most appropriate supplier to obtain the most cost effective, value for money print and production, for print, design, repro, photography, press, outdoor, in-store POS and commercial print. I provided administrative support in recording print and repro expenditure, along with reporting cost saving. Also, I ensured either purchase orders or print confirmations were raised for suppliers, and ensured timely payment to suppliers. Business: Nestlé UK&I www.nestle.co.uk Sector: Food and Beverage, Office Supplies

Year: Pre 2009 Position held: Graphic Designer Before moving to England, I worked mainly in the automotive sector and my experience included having the role of Graphic Studio Manager, coordinator of brand communications, producing an extensive range of promotional material such as magazine advertisements, posters, brochures, website, fair stands, promotional events and material. I negotiated for print and advertising material for exhibition fairs, researched graphics and aesthetics for motorcycles and scooters. Duties included developing prototypes, researching materials and colours and working closely with engineers to create new motorcycle parts. When I first came to England, I worked for a creative agency called Fruition as well as handling my own design projects and clients based in Italy and UK. Year: Business: Sector: Website: 2007-09 Fruition Creative agency www.fruitiondesign.co.uk 2007-09 Amici della Musica Milano Music Events www.amicidellamusicamilano.it 2006-08 Eurooffset Printing www.eurooffset.com 2004-06 Benelli QJ Automotive www.benelli.com 2003-04 Remor snc Exhibition/POS www.remor.it 1999-02 Da Lio Automotive www.dalio.it 1998-99 Verde Sport Sport www.verdesport.it