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Cultural Times: the First Global Map of Cultural and Creative Industries, EY, 2015 * Rounded Figure

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Cultural Times: the First Global Map of Cultural and Creative Industries, EY, 2015 * Rounded Figure Cultural times The first global map of cultural and creative industries December 2015 The study was carried out by EY, under the supervision of Marc Lhermitte, Bruno Perrin and Solenne Blanc, with the participation of Vincent Raufast, Hugo Alvarez, Joséphine Druesne, Mehdi Echiguer, Danielle Attias, Bonnie Olivier, Louisa Melbouci and Graeme Harrison (Oxford Economics). We would like to extend our gratitude to the 150 experts interviewed worldwide, whose contribution has been essential to our study and all CISAC partners, for their time and availability all over this project. With the initiative to set up a project aimed at analyzing the cultural and creative markets in the world, CISAC, the International Confederation of Authors and Composers Societies, commissioned EY to conduct this study. The project is the first of its kind. CISAC collaborated with the following partners and supporters in an effort to rally a large segment of the representative organizations in the cultural and creative sectors for this unprecedented study. Study supporters “Globo” — Globo Comunicação e Participações S.A. FCFA — Fonds Culturel Franco-Américain Knowledge contributors The World Bank ICMP — International Confederation of Music Publishers IFRRO — International Federation of Reproduction Rights Organizations About CISAC CISAC — the International Confederation of Societies of Authors and Composers — is the world’s leading network of authors’ societies. With 230 member societies in 120 countries, CISAC represents four million creators from all geographic areas and artistic repertoires; music, audiovisual, drama, literature and visual arts. CISAC is presided over by electronic music pioneer Jean-Michel Jarre and the organisation’s four vice-presidents are: Beninese singer Angélique Kidjo, Senegalese sculptor Ousmane Sow, Indian poet, scriptwriter and lyricist Javed Akhtar and Argentinean film director Marcelo Piñeyro. Founded in 1926, CISAC is a non-governmental, not-for-profit organisation with headquarters in France and regional offices in Africa (Burkina Faso), Latin America (Chile), Asia-Pacific (China) and Europe (Hungary). www.cisac.org | Twitter: @CISACNews | Facebook: CISACWorldwide. Thanks CISAC would like to thank for their personal contribution the members of the CISAC dedicated working group, as well as executives from CISAC member societies, and our study supporters and knowledge contributors: Yohan BEAUX (SACEM), Andrew BERTHOFF (SOCAN), James BOYD (IFRRO), Coco CARMONA (ICMP), Mitko CHATALBASHEV (CISAC), Yassine DAMIL (SACEM), Graham DAVIES (PRS FOR MUSIC), Richard DAVISON (APRA AMCOS), Cristiane DELECRODE (GLOBO), Juliette DELFAUD (SACEM), Héloïse FONTANEL (SACEM), Laurence FOURCHET (SOCAN), Neil GAFFNEY (ASCAP), Marisa GANDELMAN (UBC), Dimiter GANTCHEV (WIPO), Claire GIRAUDIN (SACEM), Jenny GOODWIN (PRS FOR MUSIC), Andrew HARRIS (APRA AMCOS), Bronwen HARTY (SAMRO), Ger HATTON (ICMP), Anita HUSS-EKERHULT (IFRRO), Laure KALTENBACH (FORUM D’AVIGNON), Clarissa KEDE (GLOBO), Eglantine LANGEVIN (FCFA), Ophira LUBNITSKY (TALI), Blaise MISTLER (SACEM), Martin MOLINUEVO (THE WORLD BANK), Silvina MUNICH (CISAC), Benjamin NG (CISAC), Eloïse NIKIEMA (CISAC), Alejandra Norambuena Skira (FCFA), Gadi ORON (CISAC), Balamine OUATTARA (CISAC), Luis Felipe PALACIOS (SGAE), Frédéric PATISSIER (IMV Conseil), Cécile ROY (CISAC), Damien SHIELS (THE WORLD BANK), Petra STEPHENSON (PRS FOR MUSIC), Olav STOKKMO (IFRRO), Santiago SCHUSTER (CISAC), Julie TODISCO (FCFA), Liudmyla TSYMBAL (UACCR), and Miguel VOCES (SGAE). Contents 8 10 Introduction The global map of cultural and Executive summary creative industries 14 Overview and megatrends The economic value of cultural and creative 1industries worldwide 30 82 Outlook Cultural and creative Challenges of a more 2industries in five regions 3creative world 90 Cultural and creative 4industries at a glance 94 Voices from the 114 cultural and creative Detailed methodology 5industries community 6and sources Forewords 4 Cultural times | The first global map of cultural and creative industries UNESCO Irina Bokova Director-General of UNESCO As we celebrate the 10th anniversary and clusters, improving the quality of life This calls for more data and stronger of the UNESCO Convention on the and providing resources for imagining indicators on the role of culture for Protection and Promotion of the diverse new futures. the development of societies. This is Diversity of Cultural Expressions the spirit of many UNESCO initiatives, In other words, in addition to its ratified on 20 October 2005, this study such as the Culture for Development economic benefits, the cultural and commissioned by the International Indicators, the 2013 United Nations creative industries generate non- Confederation of Societies of Authors Creative Economy Report, as well as monetary value that contribute and Composers confirms the powerful the first Global Report to monitor the significantly to achieving people- argument advocated by UNESCO of the implementation of the 2005 Convention. centered, inclusive and sustainable contribution of the cultural and creative I welcome the publication of this new development. industries to sustainable development. global map of cultural and creative Public policies are needed to support the industries as an important contribution Capitalizing US$2,250b and nearly diverse forms of creativity at the heart of to this global effort. 30 million jobs worldwide, the cultural the cultural and creative industry sectors and creative industries are major drivers as well as to address new challenges of the economies of developed as well posed by digitization. as developing countries. Indeed, they are among the most rapidly growing Convention on the Protection and sectors worldwide. It influences income Promotion of the Diversity of Cultural generation, job creation and export Expressions is taking action to promote earnings. It can forge a better future for the relevance is key principles of the many countries around the globe. Convention in the digital age. This constitutes a central challenge ahead But that is not all there is to it. For of us: balancing all interests and the unlocking the potential of the cultural varied ways in which diverse cultural and creative industries also means expressions are expressed, augmented promoting the overall creativity of and transmitted, whatever the means societies, affirming the distinctive and technologies used. identities of the places where it flourishes Cultural times | The first global map of cultural and creative industries 5 CISAC Presidency Jean-Michel Jarre Angélique Kidjo Ousmane Sow President Vice-President Vice-President In our capacity as President and Vice in these countries is no less richer, yet Presidents of CISAC (Confederation the creators themselves are often poor of Authors and Composers Societies), and struggle to make a living from their we are the ambassadors of millions of creativity and contribute to the domestic creators around the world whose creative economy. endeavors cover all repertoires — music, We do hope that this study will be an audiovisual, drama, literature and visual eye opener for policy-makers around the arts — and carry the torch of this cultural world on the importance of providing diversity that we cherish so much. We their creative community with a strong know, by experience, that art knows legal apparatus to protect rights and no boundary: it is the expression of allow for a fair remuneration of creators. the many different cultures on the five Creators’ rights do not stand in the way continents. At the same time, we are also of the economy, quite the contrary. very much aware of the fragility of the They help build sustainable economies, status of creators in today’s world. Javed Akhtar they provide local jobs, they generate Vice-President This study maps out the macro economy revenues and taxes, and they allow a of creative industries in the world, whole class of people, many of them continent by continent. This is the first young, to make a living from their talent. time we have access to such a wealth of And that’s the other point that we data. These facts and figures make for would like all of those who will read this a very interesting tapestry. What first study to take into account: never forget caught our eyes was the great divide that behind this massive aggregate of between North and South. In developed impressive figures, there are individual economies, creative industries thrive creators. Each and every one of them because of a legal framework protecting makes a unique contribution to the the rights of creators, allowing for overall economy in his or her country industries to be built from the works of in addition to providing the world with thousands of creators. creative works that touch the souls of This is a situation that does not apply in their fellow human beings. many developing countries. The culture Marcelo Piñeyro Vice-President 6 Cultural times | The first global map of cultural and creative industries EY Marc Lhermitte Solenne Blanc Bruno Perrin Partner, EY Advisory Executive director, EY Advisory Partner, EY & Associés Undeniably, culture and creativity have unique diversity of these industries. locomotive of the digital economy. In been the cement that binds together And some challenges too. Consider, for 2013, they contributed US$200b to not only hearts and souls, but entire instance: the digital economy. The major internet societies and nations. In a world giants of the world have emerged • Asia-Pacific
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