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The Magazine of the International Building Transportation Industry Mission Statement EW The intelligent collection, management and distribution of information for the benefit of the industry, while providing Founder: William C. Sturgeon 1953 a global marketing platform that expands the reach of the industry to all corners of the world. STAFF ELEVATOR WORLD, INC. BOARD OF DIRECTORS AND OFFICERS Subscriber Services & Back Issues Editor and Publisher Angela Baldwin (V.P. Editorial), Massimo Bezzi, Süleyman Özcan, Gina • ELEVATOR WORLD Europe is available in print in English; Ricia Sturgeon-Hendrick McKeller, James Green, Ricia Hendrick (Chairman), Martha Hulgan, Achim Hütter, John Koshak, Robert Lane, T. Bruce MacKinnon (Presi- digital versions are available in German, French, Italian and President Spanish. Questions regarding new print or digital dent), Lillie McWilliams (V.P. Production), Brad O’Guynn (V.P. Sales/Mar- T.Bruce MacKinnon keting) and Robert Schaeffer subscriptions, renewals, bulk subscriptions, subscription [email protected] payments, change of address, back issues or billing may call (251) 479-4514 or 1-800-730-5093, ext. or email brad@ Managing Director TECHNICAL ADVISORY GROUP elevatorworld.com Bülent Yılmaz John Antona, Richard E. Baxter, Louis Bialy, James W. Coaker, Ferhat [email protected] Çelik, M.J. Mohamed Iqbal, John Koshak, Ami Lustig, TAK Mathews, News, Press Releases and Article Submissions Zack R. McCain, Parag Mehta, Richard Peters, Jay A. Popp, Ken Smith, • Submissions to be considered for publication should be EDITORIAL Süleyman Özcan and Albert So sent to [email protected]. Editorial space is Managing Editor CORRESPONDENTS AND CONTRIBUTORS non-paid; material is accepted based on newsworthiness or Angela C. Baldwin, Africa: Shem Oirere; Australia: John Inglis, Dean Morgan, Ritchie Lob- educational value and may be edited. Contact Managing [email protected] ert; Canada: John Murphy; China: Peng Jie, Zhang Lexiang, Dr. Albert Editor Angela C. Baldwin, ext. 30, or email angie@ So; Europe: Luc Rivet; Germany: Undine Stricker-Berghoff, Will Ber- elevatorworld.com Senior Associate Editor ghoff Hungary: Marius Makovsky; India: TAK Mathews; Iran: Amir Lee Freeland Reza Hashemi; Amirhossein Haji Seyed Boroujerdi Israel: Ami Lustig; Reprints/Permission [email protected] Italy: Massimo Bezzi; Japan: Masaru Matsumoto, Youichi Saji, Yukiyasu • To order editorial or advertising reprints, email Brad Hirano; Mexico: Raul Gonzales Mora; Netherlands: Koos van Linden- O’Guynn at [email protected]. Associate Editors berg; New Zealand: Bob Johnston; Russia: Viktor Khristich, Yury Kireev; • To obtain permission to use any part of ELEVATOR WORLD, Kaija Wilkinson South America: Carmen Maldacena; Spain: Olga Quintanilla; Taiwan: email Ricia Sturgeon-Hendrick at [email protected] Spenser Cheng; Turkey: Bülent Yilmaz, Süleyman Özcan; United Arab [email protected]. Matt Irvin Emirates: M.J. Mohamed Iqbal; United Kingdom: David Cooper; [email protected] United States: John Koshak, Jim Coaker, Richard Gregory, David Herres, Dr. Lee Gray, George Gibson, Matthew Jackson Advertising PRODUCTION • For display, classified or online advertising information, CORRESPONDING PUBLICATIONS email Advertising Manager Lesley K. Hicks at Production / Graphic Designer Argentina: Revista del Ascensor, Subir y Bajar; Brazil: Revista Elevador [email protected]. Yasin Eker Brasil; China: China Elevator; Germany: Lift Report, Lift Journal; [email protected] Greece: Anelkistiras; Iran: Donya-ye Asansor; Italy: Elevatori; Korea: The Bookstore Elevator & Parking Systems; The Netherlands: Liftinstituut Magazine; • For educational books, posters and videos, email Susan Web Designer Poland: Dzwig Magazyn; Russia: Lift Russia; Spain: Ascensores y Crigler at [email protected]; online at www. Khalid Al-Shethry Montacargas; Ukraine: Lift Expert elevatorbooks.com; or request our Educational Materials [email protected] Catalog. ELEVATOR WORLD is a monthly magazine published by Elevator ADVERTISING World, Inc. (Mobile, Alabama, U.S.) since 1953. Advertising and subscrip- Lesley K. Hicks tion information can be found at website: www.elevatorword.com. Online [email protected] • www.TheElevatorMuseum.org: Take a tour of the history of Scott Brown ELEVATOR WORLD India is a quarterly magazine published by Eleva- the elevator industry. [email protected] tor World, Inc. (Mobile, Alabama) and Virgo Publications (Bangalore, • www.elevatorjobsitesafety.com: Complete Safety Angela Vinci (Italy) India). Advertising and subscription information can be found at web- Handbook PDF, plus current revisions, quizzes, safety [email protected] site: www.elevatorworldindia.com. products, toolbox meetings and links. • www.elevatordirectory.com: A powerful online business Subscription ELEVATOR WORLD Turkey is a bimonthly magazine owned and directory, events calendar, classifieds section and more. Brad O’Guynn published by Elevator World, Inc. Advertising and subscription [email protected] information can be found at website: www.elevatorworld.com.tr or by How to Contact ELEVATOR WORLD Corporate Office USA calling (251) 479-4514. • Shipping: 354 Morgan Avenue; Mobile, Alabama 36606 Educational Sales • Phone: (251) 479-4514 or toll-free: 1-800-730-5093 Susan Crigler ELEVATOR WORLD Middle East is a quarterly magazine owned and • Fax: (251) 479-7043 [email protected] published by Elevator World, Inc. Advertising and subscription • Email: [email protected] or information can be found at website: www.elevatorworld.com and Controller www.elevatorworldmiddleeast.com. [email protected] J. Scott Eastman [email protected] ELEVATOR WORLD UK is a quarterly magazine owned and operated How to Contact ELEVATOR WORLD Turkey Nihal Yılmaz by Elevator World, Inc. Advertising and subscription information can be • Phone: +90 (216) 348 44 76. 348 42 99 [email protected] found at website: www.elevatorworlduk.com. • Fax: +90 (216) 348 44 05 • Email: [email protected] ELEVATOR WORLD Europe is a registered trademark and all rights reserved. Copyright © 2020. For permission to reprint any portion of Printed on recycled paper this magazine, please write ELEVATOR WORLD at P.O. Box 6507; Mobile, AL 36660. ELEVATOR WORLD is published in the interest of the members of the elevator industry, to improve communication within the industry and to further the continuing education of mem- bers of the industry. ELEVATOR WORLD Europe publishes articles by contributing authors as a stimulation to thinking and not as direc- tives. ELEVATOR WORLD Europe publishes this material without accepting responsibility for its absolute accuracy, but with hopes that EW the vast majority of it will have validity for the field. The ideas expressed therein should be tempered by recognized elevator engineer- ing practices, guidelines, codes and standards. Publication of any article or advertisement should not be deemed as an endorsement by ELEVATOR WORLD. Printed by İhlas Matbaacılık, İstanbul Turkey. Periodicals postage paid at Mobile, Alabama, and at additional mailing office at TR. POSTMASTER: address all correspondence to Ele- vator World, Inc. TR, Küçükbakkalköy Mh. Kayışdağı Cd. No:115/6 Ataşehir/Istanbul-Turkey. Published bimonthly. Subscription rates (print): For all European elevator and related companies free. Individual subscription and other regions 99€/ one year. All digital ver- sions are free and available on ELEVATOR WORLD App Sore and Google PlayApplication and at www.elevatorworld.eu website. The official magazine for: 2 www.elevatorworld.eu • July - August 2020 Contents 32 ELEVATOR WORLD EUROPE July - August 2020 Vol. II No. 4 FOCUS ON ITALY 32 A Tour of Italy by T.Bruce MacKinnon and Bülent Yılmaz 42 Alberto Sassi by Lee Freeland 42 46 Fixtures for the World by Matt Irvin 54 "Innovation" Sums Up Last Four Years submitted by Montanari Group 46 56 Custom Products, Specific Solutions by Roberta Cosso 60 Style and Substance submitted by IGV Group 54 64 Maspero Takes On the World submitted by Maspero Elevatori 68 In High Gear by Kaija Wilkinson 74 The Peccioli Case by Carlo Ferrari 82 EFESME and ANACAM Partner submitted by EFESME 85 ANACAM on the COVID-19 Frontlines 60 by Titti Lo Papa 4 www.elevatorworld.eu • July - August 2020 26 FEATURES 20 Going Forward by Kaija Wilkinson 24 E2 Forum Precursor by Undine Stricker-Berghoff 26 From R&D to Application by Undine Stricker-Berghoff 64 COLUMNS 88 MRL Lift Design and Development by Hongliang Liang 68 96 The Importance of Directives by Seyed Mohammad Amin Mousavi, Mousa Nazarbeigi and Amir Bahrami 99 Challenging Tradition by Kaija Wilkinson 74 DEPARTMENTS 6 Editor’s Overview 8 Calendar 10 News 106 Product Spotlight 112 Advertisers Index 88 July - August 2020 • ELEVATOR WORLD Europe 5 EDITOR’S OVERVIEW A Return to Merchants on the Mediterranean by Ricia Sturgeon-Hendrick n early February, T. Bruce MacKinnon, president and CEO of Elevator World Inc. (my son), and Bulent Yılmaz, managing director of ELEVATOR WORLD Europe went on a whirlwind Tour of Italy in preparation for Lift Expo Italia, which has since been rescheduled. This was only weeks before the outbreak of the novel coronavirus, which devastated Europe before taking aim at the U.S. IItaly became the center of the pandemic on the continent, with more than 244,000 cases and 35,000 deaths. In early May, Europe began reopening from quarantine with strict social distancing.
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