Magazine issued by ADNOC Distribution, 9th issue (January - March) 2016.
Sheikh Hazza Bin Zayed Visits ADNOC Distribution Chalet at Dubai Airshow 2015 AT SEA
WITH VOYAGER AND OTHER PRODUCTS
ON THE ROAD
IN THE AIR Opening letter FROM the CEO
On the occasion of the 44th UAE National Day, ADNOC Distribution extended their sincere felicitations to His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, their Highnesses the Rulers of the UAE and members of the Federal Supreme Council, their Highnesses the Crown Princes of the seven emirates of the UAE, and to all the citizens and residents of the country. This year, the UAE National Day was preceded by the UAE Commemoration Day – a day when we express our respect for and deepest gratitude to the UAE’s courageous soldiers for their bravery and sacrifice. Their efforts in defending our country and its sovereignty are a matter of national pride. ADNOC Distribution’s National Day celebrations highlighted the ‘spirit of the union’. A heritage village dedicated to showcasing the UAE’s traditions was set up at the company headquarters where a variety of events were also hosted. Customers and visitors to all our service stations in the UAE were presented with gifts and mementos. In the last quarter, we participated in a series of high-profile events. A highlight was Dubai Airshow, one of the largest and most successful airshows in the world that connects leading aerospace professionals across sectors and specialisations. Our Aviation Operations and Commercial Sales Division, which has a clientele of more than 200 regional and international customers, showcased its integrated services and niche aviation products at the event. Furthermore, to keep pace with the UAE’s urban and economic development, we have renewed our commitment to expanding our network of service stations across the UAE which includes now 386 stations. We aim to operate 510 service stations by 2017 by adding 125 additional facilities to our current network. ADNOC Distribution has also continued to receive significant recognition at leading local, regional and international industry events that rate the quality of products and services provided to customers. We were awarded four distinguished marketing recognitions this year. These include the ‘Brand of the Year’ award at the World Branding Awards, Asia’s ‘Most Influential Chief Marketing Officer’ at the World Brand Congress Awards, and the UAE Super Brand status for 2015, in recognition of our excellence in the distribution and marketing of petroleum products and services within the UAE and overseas. This year’s most recent accomplishment has been our acknowledgement among the ‘100 Most Influential Global Marketing Leaders’ at the World Marketing Congress. We now look forward to continue our journey towards greater success and achievements in 2016, always keeping the benefit of our loyal UAE customers in mind. Wishing you all the best for the New Year!
Abdulla Salem Al Dhaheri Chief Executive Officer
AFAQ 9th issue, 2016 3 Contents
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ADNOC Distribution Expansion HSSE 10 News 26 projects 34 Health, Safety, Security and Environment • ADNOC Distribution Launches • New Vehicle Inspection Facilities Month-long Marine Safety Opened to Meet Growing Customer Awareness Campaign in Northern Demand Emirates • Reopening of Al Wathba Service • ADNOC Distribution Hosts Green Station in Abu Dhabi Emirate Awareness Campaign on Refuelling Inauguration of Al Rdoum Service • 44th UAE National Day celebrations • Vehicles with Natural Gas • UAE Commemoration Day marked Station in Abu Dhabi City • Al Badai Service Station in Emirate of Information • Participation in UAE Flag Day 38 • Hosting of Joint Inspection Group Sharjah Started Business Technology • Al Muttla Service Station in Al Ain Workshop on Aviation Fuelling • Company Wins Prestigious IT Award Comes on Stream Services • Technology Oasis • Social Media Goes Live Company recognised at World Nationalization • 32 Day of my Life Marketing Congress 2015 42 ADNOC Distribution Supports 2nd • • Ayoub Darweesh Al Wahdani, The Middle East City Gas and NGV Information and Technology Division Summit as Official Recruitment Sponsor Employee’s 44 contribution Products and 24 services • The Nation’s Lights - Written by • 3-month Oil Change Promotional Hareb Al Dhaheri Campaign across 139 Outlets in the • New Batch of UAE National Trainees • Year of Reading in the UAE, Written UAE Onboarded by: Khalid Al Hosani
4 AFAQ 9th issue, 2016 Vice president - Marketing & Corporate Communications Division & Editor-In-Chief Khalid Mohammad Hadi [email protected]
Managing Editor & Art Director Amin Abdel Rahman Nour El Dein
Editorial Board Nawal Abdul Kareem Al Menhali Cover Story Lubna Mohamed Al Muhairi Luciana Blackwell Eman Abdel-Wahab 6 Sheikh Hazza Bin Zayed Visits Atif Badruddin ADNOC Distribution Chalet at Ashraf Abdullah Dubai Airshow 2015 The Editorial Board are Team Members of Marketing & Corporate Communications His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor Division of ADNOC Distribution and Deputy Chairman of the Abu Dhabi Executive Council, visited ADNOC AFAQ Magazine is issued by Abu Dhabi Distribution’s chalet at Dubai Airshow National Oil Company for Distribution 2015. «ADNOC Distribution»
Welcoming His Highness Sheikh Copyright © 2016 Hazza, Abdullah Salem Al Dhaheri, CEO of ADNOC Distribution, offered an ‘AFAQ’ magazine is an official publication overview of the company’s participation of ADNOC Distribution in the show as a key provider of aircraft fuel according to international quality However, articles can be used with full standards. ADNOC Distribution retails acknowledgement to ‘AFAQ’ Magazine, a range of engine oils and lubricants ADNOC Distribution official publication for domestic and international consumption. For contributions and more details: P.O. Box 4188, Abu Dhabi - UAE Tel.: 02 6959894, Fax: 02 6722322 [email protected] COVER STORY
Hazza Bin Zayed Visits ADNOC Distribution Chalet at Dubai Airshow 2015 His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and Deputy Chairman of the Abu Dhabi Executive Council, visited ADNOC Distribution’s chalet at Dubai Airshow 2015.
Welcoming His Highness Sheikh Hazza, Abdullah Salem Al Dhaheri, CEO of ADNOC Distribution, offered an overview of the company’s participation in the show as a key provider of aircraft fuel according to international quality standards. ADNOC Distribution retails a range of engine oils and lubricants for domestic and international consumption.
His Highness Sheikh Hazza also viewed a brief presentation of ADNOC Distribution’s sales and specialised business activities, and issued directives relevant to the diverse business sectors of ADNOC Distribution.
6 AFAQ 9th issue, 2016 COVER STORY
AFAQ 9th issue, 2016 7 COVER STORY
H.H. Sheikh Abdullah bin Zayed Al Nahyan, the UAE’s Foreign Minister with ADNOC Distribution CEO during the show
ADNOC Distribution’s aviation participation at Dubai Airshow, division - ADNOC Aviation which provides an ideal – welcomed an opportunity platform for us to meet new to showcase its range of and potential customers. High- specialised aviation fuels as ADNOC Aviation – with its part of its participation at Dubai dedicated Aviation Sales and Performance Airshow 2015 in November. Aviation Operations divisions Held at Dubai World Central, - will leverage this opportunity Aviation Dubai Airshow is among the to strengthen our relationship largest and most successful with customers, end-users and air shows in the world, stakeholders from the industry. Products connecting aerospace “Our aviation products are professionals across sectors manufactured to the most and Services and specializations. stringent specifications, on par ADNOC Aviation delivers with international standards. on Show integrated services and It is only through such aviation fuels such as Jet A-1, interactions and integrating at Dubai AVGAS 100LL and JP8 to customer feedback that we more than 200 regional and can efficiently expand our international customers operations and improve the Airshow 2015 At the time, Abdulla Salem quality of our products and Al Dhaheri, CEO of ADNOC services.” Distribution, said: “We Since 1982, ADNOC Aviation are pleased to mark this has delivered high standard
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products and services to regional and international customers in the civil, military & general aviation sectors, distributed through state- of-the-art fuelling facilities in seven airports across the UAE including Abu Dhabi International Airport, Al Bateen Executive Airport, Al Ain International Airport, Sharjah International Airport, Fujairah International Airport, Ras Al Khaimah International Airport, and Al Maktoum International Airport. ADNOC Distribution is a H.H. Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community strategic partner of IATA and Development visiting ADNOC stand associate member of the Joint Inspection Group since 2011. In January 2014, ADNOC Distribution also became a member of the International Association of Stability, Handling and Use of Liquid Fuels (IASH).
AFAQ 9th issue, 2016 9 ADNOC Distribution News
44th UAE National Day Celebrations
ADNOC Distribution celebrated the 44th UAE National Day with a variety of events and traditional activities highlighting the ‘spirit of the union’, organised at the company’s headquarters. Abdulla Salem Al Dhaheri, Chief the UAE and Ruler of Dubai, His Crown Princes of the seven Executive Officer of ADNOC Highness Sheikh Mohammed emirates of the UAE, and to all Distribution, extended his heartfelt bin Zayed Al Nahyan, Crown the citizens and residents of congratulations to the UAE Prince of Abu Dhabi and Deputy the country on the occasion President, His Highness Sheikh Supreme Commander of the UAE of the 44th UAE National Day Khalifa bin Zayed Al Nahyan, His Armed Forces, their Highnesses celebrations. Highness Sheikh Mohammed the Rulers of the UAE and Al Dhaheri added: “On the bin Rashid Al Maktoum, Vice members of the Federal Supreme occasion of our 44th UAE President and Prime Minister of Council, their Highnesses, the National Day celebrations, we
10 AFAQ 9th issue, 2016 ADNOC Distribution News
On the occasion of our 44th UAE National Day celebrations, we pledge our loyalty once again to the UAE President, under whose visionary leadership our young country has achieved many significant milestones”
AFAQ 9th issue, 2016 11 ADNOC Distribution News
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pledge our loyalty once again to the UAE President, under whose visionary leadership our young country has achieved many significant milestones. We are proud of the UAE’s economy that continues to register exceptional growth year-on-year, supported by superior quality projects in the infrastructure, energy and services domains.”
ADNOC Distribution also gave away mementos and gifts on the occasion of UAE National Day to its customers and visitors across its network of service stations in the UAE.
Heritage Village at Company Headquarters ADNOC Distribution’ senior management and employees also celebrated the occasion by participating in activities and events, such as local art and poetry performances. A heritage village showcasing the UAE’s heritage and traditions was set up at the company headquarters’ entrance.
AFAQ 9th issue, 2016 13 ADNOC Distribution News
UAE Commemoration Day marked
Al Dhaheri: “We express gratitude for the pure and brave sacrifices made by the UAE’s men and women in the armed forces” ADNOC Distribution marked the UAE Commemoration Day at company headquarters with the participation of the executive management team and all company employees. The activities included lowering the UAE flag at company headquarters followed by a minute of silence, after which the UAE flag was raised again on the notes of the national anthem. Abdulla Salem Al Dhaheri, CEO of ADNOC Distribution said: “We express our deep gratitude to the UAE’s courageous servicemen and women for their pure and brave sacrifices on the occasion of the UAE Martyrs’ Day. They are the source of our national pride and their efforts help us remain victorious in defending our country and its sovereignty.”
14 AFAQ 9th issue, 2016 ADNOC Distribution News
Participation in UAE Flag Day • Nation-wide Campaign to Celebrate Auspicious Day ADNOC Distribution participated in the nation-wide campaign in celebration of “UAE Flag Day”. The ceremony to hoist the UAE flag was held at the company headquarters in Abu Dhabi at noon. The ceremony represented a symbol of unity, national pride and patriotism and witnessed active participation from ADNOC Distribution’s management and all its employees.
On this propitious occasion, Abdulla the guidance of our leadership to Salem Al Dhaheri, Chief Executive contribute to the development and Officer of ADNOC Distribution, said: prosperity of our economy and to “UAE Flag Day is a very special achieve the strategic goals of the occasion as it symbolises sublime UAE and preserve its gains.” values. This is the appropriate date UAE celebrates on November 3 for us be united behind our wise each year its ‘Flag Day’ with a leadership represented by His nation-wide ceremony to hoist it Highness Shaikh Khalifa bin Zayed Al above all the central government Nahyan, President of the UAE, may buildings across the country. The God bless and protect him.” annual celebration on this day is Al Dhaheri added “ADNOC coincides with the accession of His Distribution is proud to re-state our Highness Sheikh Khalifa bin Zayed promises and our efforts to serve Al Nahyan as the President of the our nation’s flag and our sacrifices UAE, may God protect him, to the for it, and we are working under presidency.
AFAQ 9th issue, 2016 15 ADNOC Distribution News
Hosting of Joint Inspection Group Workshop on Aviation Fuelling Services
Session Held for Second Consecutive Year at Abu Dhabi International Airport Facilities For the second consecutive year, ADNOC Distribution hosted a ‘Joint Inspection Group’ (JIG) workshop for more than 16 representatives from global blue-chip entities engaged in the aviation fuelling services sector, as well as employees from the company’s Aviation Services Division. Held from 18 to 22 October at Group workshop offered insights as a partner and member of ADNOC Distribution’s training into the tested and most effective IATA and associate member of centre at Abu Dhabi International global inspection practices to the Joint Inspection Group in Airport, the workshop was evaluate the safety of fuelling 2011. ADNOC Distribution has designed to help participants depots as well as fuelling catered to more than 200 regional qualify as international inspectors operations at airports. This will and international customers in aviation fuelling services at help us ensure the continued in the civil and military sectors airports. provision of high-end fuelling since 1982, with superior quality Khalid Hadi, Vice President services at our facilities.” products and services that are of Marketing & Corporate Hadi added: “ADNOC Distribution distributed through state-of- Communications Division at is keen to expand and deepen ADNOC Distribution, said: “We our specialised human resources the-art fuelling facilities at seven are delighted to host the Joint pool in the field of aviation international airports across the Inspection Group workshop services in order to maintain best- UAE. The company prioritises the for the second year in a row at in-class fuel distribution across highest safety and environmental the company’s modern training the company’s facilities at the standards in all aspects of its centre at Abu Dhabi International UAE’s key airports.” operations. Airport. The Joint Inspection ADNOC Distribution was selected
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ADNOC Distribution News
Social Media Goes Live
• Company launches Facebook & Twitter, with LinkedIn, YouTube & Instagram to follow early next year • Social media strategy focuses on brand positioning and community engagement ADNOC Distribution has started its social media journey, with the launch of its Facebook and Twitter pages. The channels will post and respond in English and Arabic and will focus on the company’s B2C audiences: motorists and residents. ADNOC Distribution is also preparing to launch early in the new year its fully-fledged LinkedIn page, which will be the hub for its industry-related content, with Instagram and YouTube also following in 2016.
18 AFAQ 9th issue, 2016 ADNOC Distribution News
“The launch of our first social community, providing timely Twitter pages are yet another media channels reinforces updates and relevant advice on step in the company’s digital ADNOC Distribution’s vision to be ADNOC Distribution products and social media strategy. Earlier a consumer-focused company, and services. With a sustained in the year, the company re- reaching its customers wherever editorial and hashtag strategy and launched its consumer-focused they are, though the platforms with content and messages that website and launched its mobile they mostly use,” said Abdulla are customised for each platform, application. Salem Al Dhaheri, CEO of the channels will post a mixture Al Dhaheri added: “The ADNOC Distribution. of relevant updates, community company’s customer-centric “There is a huge social media programmes, promotions and vision follows the UAE penetration in the UAE, with initiatives. leadership’s direction to position 80% of our population using “We will tell stories that are the country as a global hub for these channels. There are more relevant to our people. We innovation and smart technology. than 6 million Facebook users will focus on engagement and ADNOC Distribution will continue in the UAE, over 2.5 million community interaction, and we’ll to launch new channels of use LinkedIn, and Twitter and aim to position our brand even communication and to diversify Instagram are also very popular. closer to the community. We will We understand the massive also encourage users to share its communication tools, marketing value of all of these their content with us. One way continuously finding ways to get channels, and we are now ready or the other, through our service closer to our audiences.” to be an active part of the social stations or by providing gas to conversation.” households, ADNOC Distribution ADNOC Distribution invites The newly launched social is part of many people’s lives. customers, suppliers and general media channels (facebook.com/ We want to hear about what we public to follow us on www. adnocdistribution and twitter. mean to you.” facebook.com/adnocdistribution com/adnocdist) aim to position The launch of ADNOC and on www.twitter.com/ the brand at the centre of the Distribution’s Facebook and adnocdist.
AFAQ 9th issue, 2016 19 ADNOC Distribution News
ADNOC Distribution Supports 2nd Middle East City Gas and NGV Summit as Official Recruitment Sponsor ADNOC Distribution participated in the 2nd Middle East City Gas and NGV Summit as the official recruitment sponsor of the two-day event in Dubai in December 2015. The company’s recruitment analysts Seyd Abdullah and Saud Al Harmi from the Human Resources/ Employment Division attended the event.
ADNOC Distribution highlighted at the specialised event and the participation, Mohmed the operations of the company’s also introduced key career Ismail Vakharwala, NG Services dynamic Natural Gas Division opportunities available within Department Manager, delivered the division. Notably, the event a speech at the event. The served as an important platform Recruitment Division in to communicate with experts and collaboration with the Natural Gas specialists in the sector. Division reiterated the need to strengthen human resources as Mohmed Ismail Vakharwala (NG a critical factor for the success Services Department Manager) of any organisation. They made a keynote address and a also emphasised that building presentation titled “Natural Gas a qualified team is a major Distribution in Abu Dhabi – An component for the sustainability of Initiative by ADNOC Distribution workflow within the organisation. for the National Benefit”. The Recruitment Division falls Several employees of the within the Human Resources Natural Gas Division attended Department and is crucial Mohmed Ismail Vakharwala, the 2nd Middle East City Gas to developing a competent NG Services Department Manager and NGV Summit. As part of workforce at ADNOC Distribution.
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ADNOC Distribution News
Company recognised at World Marketing Congress 2015
• Marketing and Corporate Communications Division Achieves Four International and Local Awards during 2015
ADNOC Distribution has capped off a successful year with a prestigious international recognition at the World Marketing Congress 2015 that was held in Mumbai, India. Khalid Hadi, Vice President of the Marketing and Corporate Communications Division was named among the ‘100 Most Influential Global Marketing Leaders’ and honoured with the title at a high profile event that drew the participation of industry professionals and experts around the world from across the marketing sector. Speaking on the achievement, reflect our leading status as a key articulated in the UAE Vision Abdulla Salem Al Dhaheri, driver of the national economy. 2021.” CEO of ADNOC Distribution, We believe our sustained quality For his part, Khalid Hadi, Vice said: “ADNOC Distribution is focus has helped the company President of Marketing and committed to delivering quality achieve rich dividends while Corporate Communications at services and products to our also contributing to achieving ADNOC Distribution, said: “We loyal customers in the UAE that the UAE’s strategic goals as are confident that such industry
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distinctions will help accelerate our efforts in further enhancing day-to-day interactions with our customers and stakeholders. In addition, this recognition validates the effectiveness of our marketing strategy that has been developed to ensure it is on par with international standards and prioritises core aspects of environment, social and business sustainability.” The World Marketing Congress is a vital international industry platform for some of the world’s most successful and sought after brands and draws the participation of esteemed industry professionals and marketing experts. Earlier this year, ADNOC Distribution was honoured with three international and local industry titles, including ‘Brand of the Year’ at the World Branding Awards 2015 in the National Award category for the service station sector. The award ceremony was held in London, United Kingdom. The title reinforces the brand’s excellence in the distribution and marketing of petroleum products and allied services within the UAE. In addition, ADNOC Distribution bagged the title of Asia’s ‘Most Influential Chief Marketing Officer’ at the World Brand Congress Awards 2015 hosted in Singapore and received the UAE Superbrand status for 2015, in recognition of its excellence in the distribution and marketing of petroleum products and services within the UAE and overseas.
AFAQ 9th issue, 2016 23 Products and services
3-month Oil Change Promotional Campaign across 139 Outlets in the UAE
• 1.2 Million Dirham Grand Prizes Await Customers in March 2016 Raffle Draw ADNOC Distribution has rolled out a new three-month promotional campaign across 139 lube change outlets in the UAE. The launch of the promotional campaign coincided with the nationwide celebrations of the 44th UAE National Day. Running from 1 December, “ADNOC Distribution is regarded possible among our loyal client 2015 to 1 March, 2016, the as the largest fuel retailer and lube base to provide them with the campaign entitles customers change operator in the GCC and chance to win our valuable to receive one raffle coupon on wider MENA region. This places prizes.” every AED50 spent during a visit greater responsibility on us to to ADNOC Distribution’s lube continue fulfilling our customers’ Voyager engine oil bottles change branches. 1.2 million expectations and providing bought from ADNOC Oasis are Dirham Grand prizes including them with added value on our also included in the promotion, four Cadillac ATS 2015 model services and products within a provided the products are and 44 Home Centre vouchers comprehensive retail experience purchased on the same day each worth AED15,000 will be each time they visit one of our and at the time of the oil change given away to lucky customers service stations.” during two raffle draws that will service at the station. conducted in the month of March Hadi added: “With 139 lube 2016. change outlets included in this For further information on ADNOC campaign, 53 in Abu Dhabi city, Distribution’s latest promotional Khalid Hadi, Vice President 30 in Al Ain, 15 in the Western campaign, please call our contact Marketing and Corporate Region, and 41 in the Northern center on 800 300, visit win. Communications Division at Emirates, we are aiming to reach adnocdistribution.ae, or follow the ADNOC Distribution, said: out to as many customers as hashtag #winwithAdnoc.
24 AFAQ 9th issue, 2016 WIN PRIZES WORTH AED1.2 MILLION WITH ADNOC LUBE CHANGE. SERVICING YOUR CAR IS NOW MORE REWARDING.
Every time you service your car at ADNOC Lube Change, you receive 1 raffle coupon for every AED 50 spent. You can win 4 Cadillac ATS sedans 2015 model and 44 Home Centre Gift vouchers each worth AED 15,000. Promotion valid from 1st of Dec 2015 to 1st of March 2016. Terms & Conditions apply. For more info, log on to win.adnocdistribution.ae
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#WINWITHADNOC Android Apple Expansion projects
New Vehicle Inspection Facilities Opened to Meet Growing Customer Demand ADNOC Distribution has opened two new vehicle inspection centres at its Yas service station located on Yas Island (Dubai-Abu Dhabi Road) and at Istiqlal service station located in the Mussafah Industrial Area. The opening of the new centres is part of ADNOC Distribution’s continuing efforts to meet evolving customer needs for comprehensive services such as issuing and renewing vehicle licenses. The vehicle inspection centre at Communications Division at the Western Region, ADNOC the Yas service station currently ADNOC Distribution, said: Distribution is also looking at comprises one dedicated track “At ADNOC Distribution it is extending the working hours for vehicle inspection tests only our sustained endeavour to of the technical testing centre and serves the residents of Yas enhance our facilities and at Madinat Zayed. The centre Island and neighbouring areas. develop our services in line with currently provides services from Meanwhile, ADNOC Distribution’s the directives of our leadership Sunday to Thursday, from 7am to new vehicle inspection centre at to deliver the highest level 7pm.” Istiqlal service station primarily and quality of services to our focuses on the issuance of dye consumers. To further enhance ADNOC Distribution’s vehicle permits for light vehicles and customer satisfaction we are inspection centres provide services customers in and around opening service centres in comprehensive services, including the Mussafah Industrial area. The densely populated areas while the traffic safety check that is a centre operates from Sunday to simultaneously working to expand mandatory procedure for issuing Thursday, from 7am to 3pm, and our facilities in all areas within vehicle licenses or for the renewal compensates for the closure of Al the emirate of Abu Dhabi. Our of existing licenses, in addition to Dhafra Centre for issuing permits, customers can now enjoy greater issuing various permits. Currently, which recently ceased operations convenience and easily access all there are 19 technical inspection due its considerable distance required services.” centres for vehicles in the emirate from the industrial area. Hadi added: “As part of this of Abu Dhabi, seven in Abu Dhabi Khalid Hadi, Vice President, customer focus and complying city, six in Al Ain and six in the Marketing and Corporate with customer demands in Western Region.
26 AFAQ 9th issue, 2016 Expansion projects
Reopening of Al Wathba Service Station in Abu Dhabi Emirate ADNOC Distribution reopened its Al Wathba service station following expansion works. Al Wathba service station has been refurbished as part of ADNOC Distribution’s ongoing efforts to modernise its network and upgrade equipment and machinery to cope with growing customer demand for the company’s best-in-class products and services. The re-opened station located infrastructure at our network of loyal customers.” in Abu Dhabi’s Al Wathba area service stations to increase the As a part of the ADNOC in the vicinity of the camel race capacity of these stations and Distribution network of service track now boasts cutting-edge help them meet the surge in stations, Al Wathba Service infrastructure to enhance the the number of road users and Station now retails petroleum quality of service offered to motorists in the emirate of Abu products and allied services customers as well as increase Dhabi and the UAE at large.” round-the-clock, in addition to the overall customer satisfaction Al Dhaheri added: “In the providing oil change, a wide range levels of motorists in the area. upcoming weeks, we will continue of fuel products such as lubes Speaking at the re-opening to deliver on our commitment to and LPG cylinders and car wash ceremony, Abdulla Salem providing more service stations facilities. Furthermore, motorists Al Dhaheri, CEO, ADNOC across different areas in the UAE. can now opt to unwind or carry Distribution, said: “ADNOC The expansion is in line with our out their retail purchases at the Distribution regularly upgrades obligation to offer world-class ADNOC Oasis store and fast food and enhances the facilities and products and standards to our outlets located within the station.
AFAQ 9th issue, 2016 27 Inauguration of Al Rdoum Service Station in Abu Dhabi City Located in Al Shamkha Area along Al Shamkha-Bani Yas City Route
ADNOC Distribution officially inaugurated Al Rdoum service station in Abu Dhabi city located in the Al Shamkha area along the route from Al Shamkha to Bani Yas city. Al Rdoum service station was opening service stations closer now retails petroleum products inaugurated by Abdulla Salem to our loyal customers. We are and allied services round-the- Al Dhaheri, CEO of ADNOC additionally working on expanding clock and provides oil change, a Distribution and Musabah Al our geographical reach across wide range of fuel products such Murar, Acting General Manager of the length and breadth of the UAE as lubes and LPG cylinders and Abu Dhabi City Municipality, in the for the greater convenience of all presence of senior management motorists and road-users.” car wash facilities. Furthermore, of ADNOC Distribution and Al Dhaheri added: “We are glad motorists can now opt to unwind specially invited guests. to inaugurate Al Rdoum service or carry out their retail purchases Abdulla Salem Al Dhaheri, station in Abu Dhabi city. We at the ADNOC Oasis store and CEO of ADNOC Distribution, have utilised our experience to fast food outlets located within said: “ADNOC Distribution provide state-of-the-art facilities the station. continuously works to enhance to meet the growing demand for its facilities and provide best-in- the company’s services following ADNOC Distribution is working to class services to our customers the rapid development this area is in line with the directives of our witnessing.” increase the total number of its wise leadership. In order to As a part of the ADNOC service stations spread across the achieve the highest standards Distribution network of service UAE to 507 service stations by of customer satisfaction, we are stations, Al Rdoum service station 2017.
28 AFAQ 9th issue, 2016 Expansion projects
Al Badai Service Station in Emirate of Sharjah Started Business ADNOC Distribution opened Al Badai service station in the emirate of Sharjah in line with the company’s sustained strategy of meeting the growing demand for its products and services and cater to the UAE’s rapid development.
Abdulla Salem Al Dhaheri: We Distribution and a delegation from service station network across the are committed to expanding our the Sharjah Scout Mission. UAE in line with our commitment service station network across the In addition to providing oil change to providing our loyal customers UAE and a wide range of fuel products with enabling services closer to such as lubes, the new Al Badai their places of work or residence.” Located on Sheikh Mohammed service station hosts an ADNOC Al Dhaheri added: “We will Bin Zayed Road in the Al Badai Oasis store and fast food outlets continue to implement our area, the new service station was for the added convenience of long-term expansion strategy in inaugurated by Abdulla Salem motorists. accordance with the direction Al Dhaheri, CEO of ADNOC of our wise leadership to deliver Distribution, and Riyadh Abdulla Abdulla Salem Al Dhaheri, CEO best-in-class services to the Eylan, Director General of Sharjah of ADNOC Distribution, said: “We public through our state-of-the-art Municipality, in the presence are working relentlessly to deliver service station infrastructure and of senior officials of ADNOC on our promise to expand our facilities.”
AFAQ 9th issue, 2016 29 Expansion projects
Al Muttla Service Station in Al Ain Comes on Stream ADNOC Distribution has opened Al Muttla service station in the garden city of Al Ain in line with the company’s sustained strategy of meeting the growing demand for its products and services to cater to the UAE’s rapid development. Located at Al Faqa area, the new Oasis store and fast food outlets leadership. As part of this priority, service station was inaugurated for the added convenience of the company seeks to deliver by Abdulla Salem Al Dhaheri, motorists. The facility additionally best-in-class services to the CEO of ADNOC Distribution, in retails LPG cylinders. public through our state-of-the-art the presence of senior company service station infrastructure and officials and specially invited Abdulla Salem Al Dhaheri, CEO facilities. guests. of ADNOC Distribution, said: ADNOC Distribution is working In addition to providing oil change “ADNOC Distribution continues to increase the total number of and a wide range of fuel products to implement its expansion service stations spread across the such as lubes, the new Al Muttla strategy across the UAE in line UAE to 507 service stations by service station hosts an ADNOC with the directives of our visionary 2017.
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AFAQ 9th issue, 2016 31 Nationalization
New Batch of UAE National Trainees Onboarded ADNOC Distribution hosted a special gathering to recognise a batch of UAE national trainees for the successful completion of their career development programmes within various departments of the company. Abdulla Salem Al Dhaheri, Chief ADNOC Distribution as part of Executive Officer of ADNOC our commitment to achieving Distribution, attended the event the Emiratisation objectives that was hosted at the Ritz outlined in the UAE Vision 2021. Carlton in Abu Dhabi. Our national employees are our The development of greatest asset, and we continue our human capital is The programme provided providing them with targeted a strategic priority the trainees with on-the- development opportunities job training and focused on to help them reach their full for equipping them with professional potential as competent and well- ADNOC Distribution skill-sets through specially informed industry professionals. I as part of our designed courses on Business congratulate all the trainees today Core Competencies, Heath, and wish them continued success commitment to Security and Environment Core in their careers with ADNOC achieving the Competencies, Personal Core Distribution.” Emiratisation Competencies and Job Related Within its on-going pursuit to Competencies. provide world-class services, objectives outlined in ADNOC Distribution is committed the UAE Vision 2021 Speaking at the occasion, to empowering its employees with Abdulla Salem Al Dhaheri said: the latest knowledge and skill- “The development of our human sets to stay abreast of industry capital is a strategic priority for developments.
32 AFAQ 9th issue, 2016 Nationalization
AFAQ 9th issue, 2016 33 Health, Safety, Security and Environment
ADNOC Distribution Launches Month-long Marine Safety Awareness Campaign in Northern Emirates
ADNOC Distribution has launched a month-long awareness campaign in the Northern Emirates under the theme ‘Think safety before refuelling’. Set to run until 22 December at its and marine craft of varied customers and service station network of marine service stations specifications. staff and minimise accidents in the Northern Emirates, the Khalid Hadi, Vice President and hazards at marine service campaign seeks to highlight best of Marketing and Corporate stations.” practices that must be followed Communications at ADNOC ADNOC Distribution seeks to for safe refuelling at marine Distribution, said: “Through implement the highest safety service stations. such ongoing public awareness and security standards across its The awareness campaign is initiatives, ADNOC Distribution network. As part of this priority, being deployed across various is keen to engage with the the company endeavours to fit- community to share insights on out its facilities with cutting-edge media channels to broadcast key best-in-class refuelling practices technology and solutions towards messages. In addition, informative and ensure the general well-being maintaining the highest readiness leaflets are being distributed of our employees as well as our levels to face emergencies. at marine service stations to loyal customers. ADNOC Distribution’s efforts promote safe refuelling of boats “The task of achieving safety, are in line with its overarching security and a risk-free objective to safeguard the well- environment is our collaborative being of the UAE residents, as responsibility. We hope through well as and the country’s marine this campaign to further educate environment.
34 AFAQ 9th issue, 2016 Health, Safety, Security and Environment
ADNOC Distribution Hosts Green Awareness Campaign on Refuelling Vehicles with Natural Gas
ADNOC Distribution organised an awareness campaign for drivers prior to refuelling their vehicles with natural gas under the theme ‘Clean, green, and safe driving’. The campaign was intended to month-long campaign deployed filling, do not smoke, turn off raise the awareness levels of key communication messages your phone, turn off your engine ADNOC Distribution’s regular across various media channels. and follow all safety instructions customers and motorists at The five key awareness messages provided by the attendant at the service stations ahead of making and safety rules for drivers service station. the switch to natural gas. The included: do not attempt self-
Go Green, Go Clean, Go Safely
AFAQ 9th issue, 2016 35 Health, Safety, Security and Environment
Honoring employees in the framework of the “Falcon Eye” scheme
Once again we encourage conditions in several ways: 3. By e-mail to the address: all employees, suppliers and 1. Through the “Falcon Eye” [email protected]. customers to report any program. 4. Or by filling the electronic form observations of hazardous 2. By sending (falcon
36 AFAQ 9th issue, 2016 Health, Safety, Security and Environment
AFAQ 9th issue, 2016 37 Information Technology
Company Wins Prestigious IT Award
Company Recognised for ‘Best Energy & Industry Implementation of the Year’ at Arabian Computer News Awards 2015
38 AFAQ 9th issue, 2016 Information Technology
ADNOC Distribution received the prestigious ‘Best Energy & Industry Implementation of The Chief Executive Officer the Year’ award at the 11th Arabian Computer News/Arab Technology Awards. The award ADNOC Distribution, we are seeks to recognise innovation and keen to consistently advance excellence in the manner in which our IT infrastructure and oil and gas industries leverage IT adopt the latest technologies and cutting-edge technology to to enhance the efficiency maintain their leading status on a of our operations. Our regional level. efforts are in line with our Recognizing ADNOC leadership’s smart strategy Distribution’s systematic IT articulated by the UAE Vision roadmap and commitment to IT 2021 transformation and innovation, the award reiterates the company’s ongoing commitment to delivering continuous improvements consistently advance our IT & Gas Downstream World Wide in business practices. The infrastructure and adopt the 2012, the Exadata Excellence distinction also highlights ADNOC latest technologies to enhance Implementation Award, Middle Distribution’s outstanding the efficiency of our operations. East & Africa 2012, the Database leadership in providing unrivalled Our efforts are in line with our 11g Release 2, and the First Oil & networking and business leadership’s smart strategy Gas Upgrade Award 2010. development solutions. articulated by the UAE Vision Representatives from ADNOC 2021.” Distribution’s IT Division received In addition to winning the the award at a ceremony Best Energy and Industry attended by leading global Implementation of the Year technology professionals. award for three consecutive We are proud Commenting on the achievement, years, ADNOC Distribution to receive this Abdulla Salem Al Dhaheri, Chief has been awarded the Executive Officer, ADNOC International Organisation for unique industry- Distribution, said: “We are proud Standardisation Certification ISO wide recognition to receive this unique industry- 27001 Certification 2014 and wide recognition that reinforces the IT Division has also won that reinforces the value-addition provided by several distinctions from the the value-addition ADNOC Distribution to our loyal Oracle Corporation, including provided by ADNOC customers. This distinction is the Database Administrator also a clear validation of our Excellence Award - Worldwide Distribution to our compliance with global quality for Europe, Middle East and loyal customers standards in delivering our best- Africa Region 2013, Engineered in-class products and services.” System of the Year Award - Al Dhaheri added: “At ADNOC Middle East & Africa at GITEX Distribution, we are keen to 2013, the Excellence Award, Oil
AFAQ 9th issue, 2016 39 Information Technology
Cloud Computing and its Various Functions
By: Ali Abdul Aziz Al Ali Vice President, Information Technology Division In this issue, we will discuss one of the main aspects of third generation platform – cloud computing. We will give an overview into what cloud computing is all about, how it works, what are its inherent risks and to what extent ADNOC Distribution can benefit from this technology.
40 AFAQ 9th issue, 2016 Information Technology
Cloud computing has been a Service), the latest addition risks attached to this technical defined as ‘the practice of using to cloud computing services development. Since the a network of remote servers which activates various mobile programs, applications and hosted on the Internet rather applications, besides storage. the stored data (depending on than a local server or a personal Currently there are three types the services opted for) reside computer to store, manage, and of cloud computing – private, outside the physical scope process data.’ public and hybrid computing. of the institution, the security Cloud computing consists of Private cloud computing consists of information, confidential applications and programs that of infrastructure and services or otherwise, is at risk. If meet the computing needs being maintained on a private sensitive information falls into of individuals and institutions. network. It offers greater security unauthorised hands, it can result However, since it uses remote but costs more as the company in a corporate disaster. servers, it does not involve pays for the purchase and Another very real risk lies in the individual or institution’s maintenance of the software the possibility that the cloud hard drive. To access cloud and infrastructure. Public cloud services provider discontinues computing, one must subscribe computing provides services providing the service. This will to and pay the necessary fees and infrastructure off-site on have a negative impact on the for these services to the service the internet. These services company’s operations and provider. are cost efficient but are more efficiency. Then there is the The main objective of cloud vulnerable in terms of data problem of limited control over computing is to reduce security. Hybrid cloud computing the hosting infrastructure. Cloud infrastructure investment and is where a company opts for a computing is intended for use by additional expenditure, especially combination of public and private a large number of companies. in the case of newly established cloud computing with multiple This means there is very little and emerging companies. providers. likelihood of its compatibility with Cloud computing also enables Cloud computing has numerous a company to be operational advantages. They reduce capital a particular company’s specific in a shorter period of time. expenditure and operational needs. However, if utilised Companies will, however, need costs on one hand, while correctly and as per globally to address issues and factors accelerating the company’s recognised standards, cloud involved in customisation and operational pace on the computing can save a company program integration. other. It facilitates the process a lot in terms of money, time and Cloud computing services can of expansion and enables effort. be divided into four categories companies to keep up-to-date Considering that cloud – SaaS (Software as a Service) with cutting edge technologies, computing is already activated that refers to activating services; without incurring the cost in certain ADNOC Distribution PaaS (Platform as a Service) of additional investment in sectors, like the customer which offers a development infrastructure, software programs satisfaction system and the staff platform to application or specially trained workforce. As performance system, we can developers; IaaS (Infrastructure mentioned in the previous issue, confidently say that the company as a Service), the most basic cloud computing also facilitates is well poised to significantly cloud model, offers virtual and speeds up mobile solution benefit from cloud computing, machines to users; and lastly, applications. especially in its current phase of MBaaS (Mobile Backend as There are, however, a few growth trajectory.
AFAQ 9th issue, 2016 41 Day of my Life
Ayoub Darweesh Al Wahdani, Application Systems Analyst
The Information and Technology Division (ITD) is an essential 2012 in the IT Division, a role I division at ADNOC Distribution. Given the highly tech- continued for two years. Working with focused work environment today, all the company’s crucial Application Systems Management in my training period, I completed operations rely heavily on the advanced technology systems several courses in the Computer provided by the ITDThis department helps enhance employee Systems field - including technical and performance and enables employees to contribute more management courses that eventually effectively to elevating the company’s overall standing within qualified me to become an Application the UAE. In this article, we highlight one of the employees Systems Analyst. within the ITDwho has proven his abilities in the short span of What is the nature of your time since joining the ADNOC Distribution family. job? Applications are the heart and • Name: Ayoub Darweesh Al Wahdani Tell us about your soul of the IT sector - there are Nationality: United Arab Emirates • professional journey several tasks an Application • Academic qualifications: Master of at ADNOC Distribution Science in Information Systems Systems Analyst is required to and which departments/ carry out. These include inspecting (MSIS) Divisions you have worked • Participations: Participated in and monitoring new systems, volunteering efforts/ social work with during your time here? helping users to understand projects I started working at ADNOC these systems, maximising their • Age: 35 years Distribution as an intern on 1 October, potential, as well as carrying
42 AFAQ 9th issue, 2016 Day of my Life
out in-depth data collection I find subjects that interest me in the IT field that is evolving every and comparison of statistics. or are likely to benefit my skills, second - unlike other areas of In addition, the staff member is I delve deeper through several work. In addition, we also need mandated to conduct technical available resources or visit book to understand the importance studies to assess development fairs. I also periodically register for of working as one team, which and improve the performance of suitable training courses. requires all parties to focus on the system. Coordinating between a single project and cooperate team members is also crucial How do you think young to achieve the wider goals and to solve system enhancement Emiratis can achieve objectives of the company. concerns, in addition to creating success at work? manuals of the new system to Success at work requires absolute Do you have certain train employees on how to use sincerity and faith in performance hobbies? them effectively and highlight the and also mandates exerting efforts In addition to surfing the mistakes made by users to ensure and energy in gaining skills and internet and keeping up with they are not repeated. benefiting from the guidance of the ITD requirements to develop experts and fellow employees. applications, I like reading and Tell us about a special day in Through doing so, young Emiratis playing sports, such as football, your work/life. can step up their credibility in volleyball, table tennis, running and Representing ADNOC Distribution the workplace and achieve their biking. at the Oracle Open World 2015 ambitions and objectives. event in the US in September this year was truly memorable. What are the funniest and This is one of the biggest and the most difficult situations largest technology conferences you have been through at worldwide. I was proud to work? represent the UAE and ADNOC Thankfully I haven’t encountered Distribution, and I am very grateful any difficulties since I joined to the management for giving me ADNOC Distribution. The work this opportunity. environment here is similar to my family and home environment Working within the - the atmosphere is one of ITDrequires continuously love and coexistence. There is keeping an eye on latest much camaraderie, affection technology in this industry and cooperation among the that is characterised employees, similar to that What are your ambitions and by some of the fastest experienced at home with the how do you see the future? family. This encourages employees developments of our time. Serving my country in various to work relentlessly without How do you keep pace with ways is the most important these requirements? complaining about work pressure. ambition I have. To achieve this I’m an avid fan when it comes to objective, I strive harder to gain learning and understanding the What are the challenges diverse experiences and join latest technology through reading that you might face in your my colleagues in exchanging varied books and magazines work environment, in your knowledge. I am determined to related to IT and through opinion? ensure the happiness of my family continuously browsing the internet The challenge I face is in keeping and make my beloved country to augment my knowledge. When pace with the rapid developments proud.
AFAQ 9th issue, 2016 43 Employee’s contribution
Year of Reading in the UAE
By: Khalid Abdulsalam Al Hosani Senior Planning Engineer, Procurement and Contracts Division
44 AFAQ 9th issue, 2016 Employee’s contribution
His Highness Shaikh Khalifa bin Zayed negativity and arrogance. Al Nahyan, President of the UAE, has Reading is not a station that one can declared 2016 as the Year of Reading arrive it after a short journey and forget in the UAE. Under his directives, His about. Rather, it is a life-long journey Highness Sheikh Mohammed bin and mandates a continuous pursuit No nation, Rashid Al Maktoum, Vice President of knowledge. Reading opens minds, and Prime Minister of the UAE and while knowledge - the result of reading people or Ruler of Dubai announced the Year of - is enlightenment. Reading, Research and Knowledge country rises on his Twitter page, and said: “No An obvious question one hears all the nation, people or country rises without time is - Why do we read and do we without reading reading”. really need to read in this day and age that is focused on technology and The UAE leadership has continually innovation? reiterated the importance of learning and research to develop a Knowledge There are 11 benefits of reading, these sharper with the knowledge Economy. In September 2015, His include: gained. Highness Sheikh Mohammed bin • Answers all questions that come Rashid Al Maktoum also launched • Promotes mental stimulation to mind and provides intellectual the Arab Reading Challenge (ARC) - keeps the brain active and immunity against deviating and initiative, the largest of its kind in the engaged. narrow-minded ideas. Arab world to encourage a million • Enables one to remain socially students in the Arab world to read 50 active, open up communication Reading techniques vary from one million extra- curricular books through channels and the understanding person to another. There are those who monetary and motivational incentives of diverse various cultures, prefer to read any book for the sake every academic year. languages, nationalities and of seeking knowledge, while others ethnicities. read only works by their favourite Reading is a basic skill that is critical to • Strengthens analytical thinking writers and authors regardless of the develop a new generation of scientists, skills, to better understand the subject and content of the book. More intellectuals and researchers. Reading past, evaluate current events and academically-inclined readers might promotes tolerance, openness and anticipate the future. prefer to extract knowledge from books inter-cultural communication. The • Improves innovation and creativity, focused on specific subjects and then foundation of a knowledge-based in various areas of life and at refine and introduce this knowledge to economy is built on science and different levels. an audience in the form of an article, a innovation. Therefore, it is imperative • Ensures right decision-making, book, a lecture or a course. today to nurture a generation of and improves the ability to find There are some who prefer to balance readers that is aware of the rapid solutions and alternatives. their reading, meaning they read socio-economic and political • Develops the imagination and course-based books on chosen developments taking place around creativity, and takes readers on a fields such as engineering, medicine them. journey to different countries and or management half the time, and places. dedicate the remaining 50% of their This is a critical reason for encouraging • Enhances knowledge on newest reading to general knowledge. Reading the reading habit. Reading is the science, literature and theories. methods may vary but achieve single most important way to gain • Shapes influential leaders, aware of one ultimate goal - the pursuit of knowledge. Through acquiring useful cultural diversity and civilisation. knowledge. knowledge we are able to positively • Provides endless hours of joy and Finally, it is equally important for impact change and enhance the happiness, taking away boredom each individual to usefully spend time quality of people’s lives. This is the and loneliness. reading, learning, and analysing what ultimate goal of reading. On the other • Improves the vocabulary and has been read. No nation, people or hand, ignorance creates a cocoon of language skills and augments country can progress without reading narrow-mindedness that only spawns reasoning abilities that become and knowledge.
AFAQ 9th issue, 2016 45 Employee’s contribution
The Nation’s Lights By: Hareeb Al Dhaheri International Aviation Sales Department Manager
46 AFAQ 9th issue, 2016 Employee’s contribution
Memories of joy and love may that shines forth in its beautiful pass us by, but our melodious aura. The warmth of its culture national anthem serves as is portrayed in a sophisticated a soothing reminder of the and welcoming canvas that is magnificence and beauty of our made equally rich by the colours eternal nation. of the other four emirates.
The UAE flag shines with radiant Our UAE connects with all other pride reaching for the skies…in nations of the Gulf region. Our resplendent glory like a shooting flag flies high and the UAE pulse star in eternal space. beats in every heart. No words can effectively Our story started with sand describe our love for the UAE, dunes and arid deserts, pale a nation that embodies the true faces and bare feet. But today meaning of immortality with its we stand tall among global enduring legacy and history. giants. The UAE’s leadership is evident to all. This year, the joyous celebration of our National Day was Abu Dhabi is an inspiring somewhat muted by the loss confluence of wisdom and of our courageous martyrs prudent judgement. Our capital who gave up their lives to city always stands by what safeguard the peace and is right and is a true leader in freedom of our land. We cannot the values it holds dear with a be joyful or indeed celebrate sustained focus on safety and our achievements as a nation stability. without paying tribute to our heroic martyrs who sacrificed Dubai is undivided beacon of their souls to fight for peace and light, a city that is home to all reassurance. things new and one that has inspired the world to sit up Our nation, the UAE, presents a and take notice with its every beautiful picture of joy. A perfect definitive action. Fostering a picture of values to promote spirit of dreams and innovation, rights and give back to those the city is the nerve-centre of in need…a nation that enables the UAE and brings together dreams and lights up in joy with people from around the world its myriad achievements…a – from nearby places and far- nation that lights up a face with flung cities. smiles of success, of belonging. Sharjah is your trailblazing city Long live the UAE!
AFAQ 9th issue, 2016 47