Social Value Report 2013–2014 WHO WE ARE
615 Academy Road The Canadian Centre for Child Protection is Winnipeg, Manitoba, Canada • R3N 0E7 Cybertip.ca is Canada’s tipline MissingKids.ca is Canada’s a charitable organization dedicated to the for reporting the online sexual Phone: (204) 945-5735 • Toll-Free: (800) 532-9135 missing children resource personal safety of all children. Our goal is exploitation of children. Fax: (204) 948-2461 and response centre. to reduce child victimization by providing programs and services to Canadians. Email: [email protected] cybertip.ca missingkids.ca Website: protectchildren.ca OUR MANDATE
The Canadian Centre for Child Protection is a charitable organization Reduce the incidence of missing and dedicated to the personal safety of all children. We are registered as a Canadian charity, BN # 106913627 RR0001. Our organization is funded by sexually exploited children the generosity of individuals, companies, organizations, governments and foundations. If you would like to make a donation or work with the Canadian Centre for Child Protection, please contact our office. Educate the public on child personal “CANADIAN CENTRE for CHILD PROTECTION”, “Commit to Kids”, “kids in the know”, “cybertip!ca” and “The Door That’s Not Locked” are all Kids in the Know is a Commit to Kids is a program safety and sexual exploitation registered in Canada as trade-marks of; and “Self/Peer Exploitation – safety education program for that helps organizations reduce IT’S NOT OK”, “NeedHelpNow.ca”, “MissingKids.ca”, “MissingKidsALERT”, “MECC”, “Zoe & Molly Online”, “Billy Brings His Buddies” and “Be Smart, children from kindergarten the risk of child sexual abuse Assist in the location of missing children Strong & Safe” are used in Canada as trade-marks of; the Canadian Centre for Child Protection Inc. All third party trade-marks or trade to high school. of children in their care. names used in this report are the property of their respective owners. Advocate for and increase awareness All images included in this report are used either under license or with kidsintheknow.ca commit2kids.ca permission. The terms “partner”, “partnered” or “ partnership” are about issues relating to missing and intended as general terms and are not intended to convey the existence of a legal partnership between the Canadian Centre and any other party. sexually exploited children BOARD OF DIRECTORS
John Wiens • Chair Al Baronas Michael Susser Kathie King • Vice Chair Solange Lavack Mike Sekela Al Scott • Vice Chair Brian Tario Scott Naylor Brian Brown • Treasurer Lorne Hagel Tim Kurbis Janet Sigurdson • Secretary Gerry Miller Sue Snider Debbie Lindsay Table of Contents
SENIOR MANAGEMENT TEAM 2 Foreword 40 Advocate
Lianna McDonald • Executive Director 6 Reduce 44 Partners Signy Arnason • Associate Executive Director and Director of Cybertip.ca Noni Classen • Director of Education 22 Assist 50 Financial Statements Christy Dzikowicz • Director of Missing Children’s Services Monique St. Germain • General Counsel 30 Educate 54 Special Thanks to Karen Chymy • Director of Operations Our Supporters Lloyd Richardson • Director of IT Kathi Neal • Director of Communications In April 2013, the Canadian Centre for Child our launch of the NeedHelpNow.ca resource for youth with Mrs. Laureen Harper, in May 2013 Protection (Canadian Centre) adopted an our agency had the honour of hosting a Roundtable with the Right Honourable Stephen Harper, ambitious 2-year plan aiming to ensure Prime Minister of Canada and five families who tragically lost a child due to the relentless quality service delivery, innovation and rapid onslaught of cyberbullying. The Roundtable took place at a critical time and brought together responsiveness to the changing needs of victim families and leading experts in the field of cyberbullying to prioritize the issue, discuss Canadian families; as well as increasing the impacts and better understand the growing problem surrounding the online victimization of public’s awareness of our national programs children and youth. and initiatives. With every well laid out plan, there are often unforeseen opportunities In the fall of 2013, efforts to address online victimization resulting from cyberbullying and and challenges that arise. This past year was exploitation were strengthened by the donation of $100,000 by the Government of Canada no exception. Many unanticipated events to the Centre to mark the birth of His Royal Highness Prince George of Cambridge. This gift contributed to the tremendous growth in supported our continued work throughout the year in promoting and developing our new and the Centre’s profile and reach in 2013/14, existing resources to combat cyberbullying. underscoring the urgent need for new tailored services and programs. The 12th year in operation of Cybertip.ca also featured unexpected events. On November 14th, the Canadian Centre participated in a press conference by the Toronto Police Service announcing The most significant events stemmed from the results of a 3-year investigation involving the rescue of 386 children and 348 arrests our work in addressing the collision between worldwide. Reports from the public to Cybertip.ca played an important role in the investigation. FOREWORD sexual exploitation/violence, technology Over the course of 2013/14, Cybertip.ca surpassed 108,000 reports, 435 arrests and 462 and bullying among peers. On the heels of children removed from abusive environments.
3 In October, our MissingKids.ca program launched the Find Me ID smartphone app to help as well as the public and private sectors. Over the past year we finalized a new collaborative parents locate their missing or lost child. A joint effort with 15 law enforcement and 15 private agreement with the Government of New Brunswick and continued our work with the sector partners helped ensure the successful launch of the app, resulting in over 8,000 Government of Manitoba, the Government of Yukon, the Sûreté du Québec and the Assembly of downloads shortly afterward. First Nations.
Our Kids in the Know program, which is the foundation of our educational initiatives, We are proud of our achievements in 2013/14, and are well aware that much more needs to experienced 400 new schools implementing the resource in conjunction with the training of be done. We must stay ahead of the curve and continue to innovate in order to effectively 2,200 educators. It is taught in thousands of schools across Canada and has helped protect counteract the new ways in which people misuse technology for the purpose of harming hundreds of thousands of children. Our agency also distributed over 1.3 million pieces of children. As we move forward in our efforts to protect children, we hold with us the vision of educational material free-of-charge to schools, children and parents in an effort to enhance a world where children can grow up feeling safe, secure and believe that anything is possible. the personal safety of children. We hope you enjoy this year’s social value report and we thank all those who have made our work possible over the years. An unforeseen partnership with R.A. Dickey and the Jays Care Foundation supported the Centre’s development and promotion of the new Commit to Kids – Sport Edition. R.A. Dickey appeared in two public service announcements supporting the Commit to Kids program that aired on Rogers Lianna McDonald Dr. John Wiens Sportsnet throughout the 2014 baseball season. Our agency is continuing to build partnerships Executive Director Chair with entities across the country in order to protect as many young athletes as possible. Canadian Centre for Child Protection Board of Directors
Our innovative work in addressing the risks facing children and youth would not be possible without the ongoing support and funding from the Government of Canada and the many outstanding relationships the Canadian Centre has established with law enforcement agencies, 4 5 In its 12th year in operation, the tipline achieved the following milestones:
TOTAL EDUCATION MATERIAL ARRESTS EXECUTED BY LAW Cybertip.ca is Canada’s tipline for reporting REPORTS DISTRIBUTED ACROSS ENFORCEMENT IN CONNECTION CANADA: the online sexual exploitation of children. In RECEIVED: WITH A CYBERTIP.CA REPORT: operation since September 2002, Cybertip.ca 108,000+ 9,900,000+ was adopted under the Government of 435 Canada’s National Strategy for the Protection TOTAL REPORTS RECEIVED AND of Children from Sexual Exploitation on FORWARDED TO LAW ENFORCEMENT / TOTAL REPORTS CHILD WELFARE: FORWARDED TO AN the Internet in May 2004 and has continued INHOPE MEMBER 19,500+ HOTLINE: to evolve into a central component of UNIQUE URLS ADDED TO CLEANFEED this strategy. 24,500+ / 290+ REDUCE 18,500+ REDUCE As of March 31, 2014,
Reducing the incidence of missing Cybertip.ca received a EDUCATIONAL SITE and sexually exploited children total of 108,456 child 462+ PAGE VIEWS: sexual exploitation CHILDREN REMOVED FROM 17,000,000+ ABUSIVE ENVIRONMENTS reports; with 24,911 of those received in the COUNTLESS 2013/14 fiscal year. DIRECT EDUCATIONAL REQUESTS 8,000+ Numbers current as of March 31, 2014 7 2013/14 RESULTS EMERGING TRENDS UNIQUE VALUE OF CYBERTIP.CA Reporting Makes a Difference: Arrest (2013/14) 6,000 hours of estimated time leads to children removed from Reports received from the Canadian public savings for law enforcement as a potentially abusive environment allow Cybertip.ca analysts to identify and Cybertip.ca analysts add value to reports result of Cybertip.ca triaging reports. understand emerging and significant trends forwarded to law enforcement by assessing During the summer of 2013, Cybertip.ca in child safety concerns. Recent reports and and triaging information. In 2013/14, the tipline 539 youth provided with assistance received four reports regarding a suspect inquiries have revealed the following: staff experienced some of the following: by analysts in response to an online allegedly communicating online with multiple sexual exploitation incident. children under the age of 13 years. The 2013/14 RESULTS children were asked to expose themselves Self/Peer Exploitation and engage in sex acts. Following an analysis incidents: 80% increase 185 reports assigned as a higher by Cybertip.ca, the report was forwarded to priority, with 16 involving law enforcement and child welfare. Toronto immediate risk to a child. Police Service completed an investigation REDUCE Messaging App incidents: IMAGES 2013/14 TOTAL 117% increase resulting in the arrest of a male who was 41% increase in reports charged with multiple offences. The suspect All Images assessed 11,664 52,908 where an adult may pose an had regular access to two children who were Mobile App incidents: immediate or higher risk to removed as a result. Child Pornography 8,705 31,500 125% increase a child(ren). *including CPU & Cartoon
Sexualized Child Modelling 2,261 10,633
8 9 PROJECT SPADE: the individuals arrested were employed or IMPACT ON CYBERTIP.CA “I am so happy there is a service like this Initiatives and volunteered in environments that provided to protect our children. I am so happy close contact with children. 208% increase in requests that so many people were caught; it just Achievements submitted via website “Contact makes me sick that people could do this to Us” forms, email and phone to an innocent child. Keep up the great work!” Reporting Makes a Difference: 342 arrests Cybertip.ca Project Spade — Member of the public 48% increase in reports Beginning in 2005 and spanning several 386 children submitted to Cybertip.ca years, Cybertip.ca received several reports removed from abuse Toronto Police regarding a website offering child nudity (as of March 31, 2014) 144% increase in reports @TorontoPolice material. These reports were forwarded to submitted by the public with @CdnChildProtect Wonderful to stand w/ REDUCE Canadian law enforcement agencies. Toronto information about a child victim you as the announcement of 386 children Police Service, along with the United States “I would also like to acknowledge and/or suspect were saved during #ProjectSpade ~wd Postal Inspection Service, conducted a joint Cybertip.ca who is present with us today... investigation (Project Spade). Announced at They received numerous tips regarding Nearly 630,000 unique a press conference on November 14, 2013, [the] website and forwarded them to us, Twitter® accounts reached thousands of images and videos detailing assisting us in detecting his website.” with tweets referencing the sexual abuse against children were seized. Canadian Centre
Law enforcement in over 50 countries — Inspector Joanna Beaven- 11:32 AM - 14 Nov 2013 around the world were involved. A number of Desjardins, Toronto Police Service 10 11 Cybertip.ca NATIONAL PUBLIC AWARENESS Cybertip.ca Awareness Day ALERTS CAMPAIGNS
In September 2013, the Canadian Centre Help Stop the Spread of Child Sexual introduced Cybertip.ca Alerts – electronic Abuse Images notifications sent out to inform the public about concerning technology trends and Cybertip.ca has been instrumental in September 26, 2013 marked the second HIGHLIGHTS new resources designed to increase shifting the public’s understanding that annual national Cybertip.ca Awareness Day. children’s personal safety. Three alerts child pornography is child sexual abuse, and 392 advertisements The day signifies the important role Canadians were issued this past year concerning emphasizing the important role adults play in in transit hubs can play in the protection of children and the Ask.fm, Kik Messenger and the hoax protecting children. In 2013/14, the Canadian fight against online child sexual exploitation. involving the Talking Angela App. Centre carried out a national campaign 42 billboards On this day the Canadian Centre launched a encouraging Canadians to report concerns new parent resource REDUCE involving the online sexual exploitation 2.1 million passenger views titled Parenting Tweens Close to 1,000 people of children. in WestJet magazine up! and Teens in the are signed up Digital World.
30,000 accounts Montreal Fredericton Edmonton reached on Twitter® Nearly 285,000 Vancouver Ottawa Halifax iStockphoto/Thinkstock were distributed Toronto throughout the year.
ParentingintheDigitalWorld_en.indd 1 14-02-18 9:41 AM 12 13 Federal Mandatory Reporting Manitoba Mandatory Reporting of Child Sexual Abuse Images Campaign of Child Sexual Abuse Images and Material On April 21, 2013, the Canadian Centre launched In 2013/2014, the Canadian Centre ran a NeedHelpNow.ca – a resource designed federal mandatory reporting campaign From November 2013 to mid-January 2014, to support youth who have been negatively concerning An Act Respecting the Mandatory Cybertip.ca ran a mandatory reporting impacted by a sexual picture/video being shared Reporting of Internet Child Pornography by campaign in Manitoba to raise awareness by peers. Mrs. Laureen Harper generously Persons who Provide an Internet Service, as about the obligation to report child assisted our agency with raising awareness part of its role as a designated reporting pornography under the Child and Family about NeedHelpNow.ca, which has also involved entity under such legislation. Services Act. the support of many musicians, politicians, Over 300,000 page views corporations, TV personalities, law enforcement agencies, and child-serving organizations. Over 12,000 downloads 300 Internet Service of educational resources Providers reached 11 cities and towns reached 8,000 schools reached 2,750 information cards distributed across Manitoba with promotional cards
Canada’s national the online sexual exploitationtipline for of reporting C and posters Canada’s the online sexualnational exploitation of C hildren. tipline for reporting cybertip.ca/sphildren. All persons who provide an Internet service are required cybertip.ca/spto report any incident of Internet child pornography. All persons who provide an Internet service are required l Report to Cybertip.ca for those URLs or IP addresses to report any incident of Internet child pornography. NOT on your network. l Report to Cybertip.ca for those URLs or IP addresses l Report to your local law enforcement agency for those URLs or IP addresses ON your network. 1,075 magnets distributed NOT on your network. 25% increase in child pornography l Report to your local law enforcement agency for those URLs or IP addresses ON your network. reports to Cybertip.ca from Millions reached on social persons in Manitoba media during the launch campaign
Mrs. Laureen Harper, supporting the NeedHelpNow.ca campaign 14 15 PROVINCE OF MANITOBA SELF/PEER EXPLOITATION AND PARTNERSHIP “It’s increasingly important to prepare students CYBERBULLYING to be engaged in their communities in positive 1,700 copies of the ways. The resources we will provide and develop The Canadian Centre has developed resources for Self/Peer Exploitation through this partnership will empower youth to schools and youth, including the NeedHelpNow.ca Resource Guide were recognize cyberbullying, deal with its impacts and online resource and new educational modules for distributed to Manitoba challenge this harmful behavior.” Grades 7/8 and 9/10 that address cyberbullying. schools (Gr. 7+) school and family — Education Minister Nancy Allan approaches to Jointly hosted intervention and 9,000 Self/Peer Exploitation the Prevention prevention of and Response to Addressing self/peer exploitAtion resource guides have been CYBERBULLYING –
disseminated REDUCE Safe and Caring Schools across Canada Leadership Forum (May 2014)
Model in image and intended as illustrative. Model in image and intended as illustrative. a resource Guide a resource Guide additional for schools for families Addressing self/peer exploitAtion Addressing self/peer exploitAtion resources
Signy Arnason, Associate Executive Director, C3P, with Nancy Allan, Minister of Education (Manitoba) 16 17 WORKING TOGETHER TO PROTECT CHILDREN FROM CYBERBULLYING “It is hoped that as concerned parents, “I would like to see the support adults and educators, we can work towards needed for the children that are On May 10, 2013, the Canadian Centre held a roundtable discussion to address the crisis of building a safer on-line community for this victimized. Technology, and society cyberbullying. In attendance were the Right Honourable Stephen Harper, Prime Minister of generation and the future ones to come. have created this, and we have to Canada; the Honourable Vic Toews, Minister of Public Safety, other parliamentarians, as well Our children are precious and we cannot own it, recognize it and fix it.” as leading experts from other agencies. Families who have experienced the tragic loss of their afford to lose them to behaviours and children played a central role in the Roundtable event. actions that are preventable.” — Pam Murchison, mother of Jenna Bowers-Bryanton — Carol Todd, mother of Amanda Todd
“We need to open up the discussion of “Rehtaeh was failed by the school system, our youth and their safety online which legal system, and the health system. We we have done today. Youths need to REDUCE are happy to be able to work with the understand that they can’t hide behind the Canadian Centre for Child Protection. They computer, many times saying things they have made it a priority to ensure changes never would in person. Their postings are are made so that another child does not fall available 24/7, have a lasting impression through the same cracks in the system.” and have a huge impact on lives.”
— The Parsons and Canning families, — Joanne Landolt, aunt of parents of Rehtaeh Parsons Kimberly Proctor 18 19 GIFT FROM THE GOVERNMENT OF CANADA
The Honourable Peter MacKay, Minister of Justice and Attorney General of Canada, “Through this gift, the Canadian Centre CYBERBULLYING RESOURCES: announced a $100,000 gift from the for Child Protection will provide more Addressing the Misuse of Technology Government of Canada, to mark the birth parents and schools with important safety of His Royal Highness Prince George of resources to address online bullying.” Education Module for teachers of Education Module for teachers of Cambridge. Mrs. Laureen Harper attended Grades 7/8 and activity books for students Grades 9/10 and activity books for students the event and also provided remarks. — Minister of Justice Peter MacKay
Addressing Sexual Violence Addressing Online Risks Facing and Online Risks Facing Youth Youth in Grades 7GRADES and 8 7/8 ACTIVITY BOOK in Grades 9 and 10 Promoting Healthy Boundaries and Relationships Promoting Healthy Relationships GRADE 9 /10 ACTIVITY BOOK
C3P_13508_EducationModule_Grades7-8_cover_en.indd 1 14-11-14 3:35 PM C3P_13121_EducationModule_Grades9-10_cover_en.indd 1 14-11-14 3:16 PM Mrs. Laureen Harper at the official gift announcement Minister MacKay at the Canadian Centre to announce i recognizing the birth of the royal baby the Government of Canada donation 20 MISSINGKIDS.CA HAS FOUR IN THE PAST YEAR: PRIMARY FUNCTIONS: 275,484 unique page Assisting in the location of views on missingkids.ca; a ASSIST MissingKids.ca is Canada’s missing children missing children 31.5% increase over last year resource and response centre. We offer Assist in the location families support in finding their missing Providing educational materials 4,200 hours dedicated to of missing children child and provide educational materials to to help prevent children from supporting families help prevent children from going missing. going missing In 2013/14, MissingKids.ca assisted in the 9,424 educational downloads location of 163 children; an 18% increase over Offering information and from missingkids.ca the previous year. a response centre on ASSIST missing children 478 families supported Coordinating efforts to assist across Canada stakeholders in the delivery of missing children services 517 public inquiries answered
23 MISSINGKIDS.CA CASEWORK: Lucas Richard Degerness Marlow MissingKids.ca caseworkers have worked with nearly 400 law enforcement officers over Missing Since: Missing Since: June 7, 2007 (age 14) July 18, 1944 (age 9) the past year locally, nationally and internationally. Missing From: Missing From: Prince George, BC Etobicoke, Ontario
In 2013/14, working with police and his In 2013/14, MissingKids.ca connected with “Thank you and your organization for the high family, Lucas’ case was featured in 27 Etobicoke media, which prompted a story degree of professionalism and diligence you articles, including on globalnews.ca. It was and video in the Toronto Star on the 70th displayed in assisting us with our investigation. The the top story on the “Popular Now” section anniversary of Richard’s disappearance that ASSIST MissingKidsALERT you created and disseminated of the Global BC website, with more than reached 470,000 households. was essential in instigating an expedient and safe 17,000 views. resolution to a very difficult situation. Additionally, the information and resources you provided will no “We are all so thrilled with the article – and page 3 of the Saturday Star, doubt assist with future investigations.” unbelievable! My Mom is so happy with the paper and video coverage. Thank you very much for making it happen. Our whole family is filled with gratitude to everyone — Cst. Jeffrey Rentz, who has worked so diligently to bring [Richard’s] story to the public’s attention.” Edmonton Police Service — Gayle Dykeman, niece of Richard Marlow 24 25 “Our Government welcomes innovative WORKING WITH FIRST NATION Community Action Plan Initiatives and technologies that improve the security COMMUNITIES of young Canadians. The Canadian MissingKids.ca worked with Norway House Achievements Centre for Child Protection’s Find Me Assembly of First Nations Cree Nation (NHCN), the AFN and the RCMP ID app ensures that parents are well to develop a Community Action Plan (CAP) In October 2013, prepared to take action should their In December 2013, AFN for First Nation, Aboriginal, and northern MissingKids.ca child get lost or go missing.” National Chief Shawn Atleo communities. In March 2014 the CAP was launched a visited the Canadian Centre presented at multiple venues, including to new, innovative — The Honourable Steven Blaney, for the first time. Three months later he Chiefs from across the country at the AFN way to assist parents in child identification. Minister of Public Safety and returned with the AFN executive members to Annual General Assembly, and is offered to Endorsed by the RCMP Foundation, the free Emergency Preparedness introduce them to the Canadian Centre. all interested communities at no cost. password-protected app for iPhone® and ASSIST Android, Find Me ID, allows parents to store current photographs and reminds parents to Calgary Police “I am proud to share how we came together update information about their child. @CalgaryPolice with the staff from the Canadian Centre Great work being done today by for Child Protection, RCMP, our local @CdnChildProtect in the launch of band police and so many members of our The Find Me ID app has their new #FindMeID app. Learn community to develop an action plan in been downloaded more more here: bit.ly/18bEAk9 #yyc case a child goes missing.” than 8,000 times. 9:09 AM - 23 Oct 2013 — Norway House Cree Nation Chief Ron Evans 26 27 National Missing Children’s Day 14th Annual Missing and Exploited Children Conference (MECC) In 2014, MissingKids.ca, the Toronto Police Service (TPS) and Mac’s Convenience Stores MissingKidsALERT is a public notification Nearly 300 frontline launched a campaign to raise funds and service that allows individuals, organizations child protection awareness in order to help bring Canada’s and businesses to receive missing child alerts. professionals from missing children home. across Canada and abroad, including law 86 alerts have been issued and 84 enforcement members, Left to right: Signy Arnason, Director of Cybertip.ca, children have been safely located. social workers, educators, legal and C3P; Lianna McDonald, Executive Director, C3P; medical professionals, counsellors and Dr. Michael Bourke, Chief Psychologist for the United States Marshals Service; and Christy Dzikowicz, In March 2014, MissingKidsALERT policy analysts attended the MECC. Director of MissingKids.ca, C3P. ASSIST was used to help locate a 14-year- old missing from Saskatchewan, believed to be heading toward “One of the best conferences I have Toronto. The alert was shared with attended in my 16 years of policing. law enforcement, local businesses, What a pleasure to spend three days and individuals throughout three with so many professionals who are provinces, resulting in the safe truly passionate about protecting kids.” location of the youth within five days. — Conference participant 28 29 IN 2013/14: used in thousands Over 400 new schools implemented of schools KIK, with 1,090 individual program across Canada used in books and 440 kits distributed meets curricula outcomes thousands in the areas of National Interactive Physical Education of schools and Health Over 50 training sessions delivered to Safety Education and Social Responsibilityacross Canada 720 students from Grade 4 to Grade 9 Program meets curricula outcomes in the areas of Physical Education and Health and Social Responsibility Kids in the Know (KIK) is a national interactive safety education program for
increasing the personal safety of children 397,409 individual visits EDUCATE from kindergarten to high school and the 2006 program has to the kidsintheknow.ca website; received the nationally-recognized reducing their risk of victimization online Curriculum Services a 20% increase over the previous year EDUCATE and offline. The program focuses on of Canada seal of approval building safety competence by teaching the 2006 program has 2,200 educators trained Educating the public on child critical problem-solving skills and received the nationally-recognized personal safety and ways to uses a community-based approach to Curriculum Services 1,000 parents and local reduce sexual exploitation heighten awareness of child safety and of Canada seal of approval community groups trained protection issues. 31 RESULTS MAKING A DIFFERENCE FOR CHILDREN AND YOUTH 17,000 organizations reached since inception
After Kids in the Know lessons were 630 kits and 926 Overview guides distributed in 2013/14 implemented by a Grade 1 teacher, a seven-year-old girl went home and told 39 training sessions delivered with 890 people in attendance her mom about a babysitter who was Helping Organizations Reduce the Risk playing inappropriate games with her of Child Sexual Abuse 47,003 individual visits to that included touching her private parts. commit2kids.ca; a 71% increase Police were contacted and the individual Commit to Kids is a over previous year Step-By-Step Program was charged. step-by-step plan to help child-serving organizations The Commit to Kids program “This program provides a consistent reduce the risk of continues to garner international attention. message from Kindergarten to child sexual abuse In 2013, the Peyton Manning Children’s
Grade 8. It’s rich, interactive and for the children in Helping Organizations Prevent Child Sexual Abuse Hospital at St.Vincent began distributing the
can be used right away.” their care. www.commit2kids.ca Commit to Kids Program to child-serving organizations operating in the state of Indiana. — Educator
32 RESULTS EDUCATING CHILDREN ACROSS CANADA
VINCIAL Parent/Guardian Letter BILLY BRINGS HIS BUDDIES: Take-home activities to help parents teach their children about personal safety MEETS PRO What can you do? CURRICULUM OUTCOMES Teacher School Visit billybuddy.ca with your child. Together, you and your child can complete the online activities, including: 1. Également disponible en français Date • Reading the online book, Billy Brings his Buddies • Playing the six interactive games: o Find Billy’s Buddies online interactive game — Ask your child to help Billy fi nd his buddy in each situation. Children must try to fi nd the buddy by clicking on items in each picture. Initiatives ando Scenarios interactive game — Ask your child to click on the happy face if the depicted scenario is safe, and the sad face if the Parent(s)/Guardian(s), depicted scenario is unsafe. The To promote in-class and at-home discussions on child personal safety, the Canadian Centre for Child Protection has created the Billy Brings his o Cloze activity game — Ask your child to fi ll in the blanks to complete the word in the sentence. Buddies Grade 1 Teacher Kit. In partnership with Honeywell, we have delivered these kits free-of-charge to schools across Canada for the past o Safe or Unsafe activity — Ask your child to look at the pictures and click “Yes” if the picture depicts children being safe (having a eight years. buddy with them when needed) or “No” if the picture depicts children being unsafe (not having a buddy with them when needed). Buddy System Why is the Billy Brings his Buddies program so important? Research shows that the vast majority of Canadian parents may be using incorrect o Draw Your Buddy activity — Ask your child to create a drawing of a buddy in their life that they could bring along when going places. or outdated techniques to keep their children safe from abduction or sexual exploitation. One of these outdated techniques is the often 2. Discuss the importance of using the buddy system. Questions you can ask include: repeated phrase used by many parents: “Don’t talk to strangers.” The term “stranger” is an ineffective concept to teach safety to children GRADE 1 TEACHER KIT as the term itself is too abstract for younger children. Often, once a child has met an individual that has been nice to her/him and does not “When is it important to bring a buddy along?” (Answers might include when you are on the playground, going to the store, walking to appear scary in appearance, s/he no longer perceives them as a stranger. • Your FREE Personal Safety Lesson and from school, etc.). Today at school, your child learned about the buddy system through the Canadian Centre’s Billy Brings his Buddies program. The goal of the • “When do you not need to bring a buddy because it is okay to be alone?” (Answers might include playing outside in my backyard, playing 10,000 schools across Canada Grade 7 to 12 campaign (Dec. 2013) Safer Internet Day campaign (Feb. 2014) program is to teach children the importance of always having another individual, a buddy, accompany them when they are going places. Through in my house, etc.). the lessons and interactive online activities, children learn the importance of always bringing a buddy along, whether they are walking to and from school, going to the store, or just having fun at the playground. 3. Complete the My Buddies activity attached to this letter. In the box, have your child draw examples of buddies that s/he may go places with to increase safety. A buddy should be someone who can protect a child such as a mom, dad, grandma, grandpa, older sister, older brother, or babysitter. Using the buddy system is one way children can reduce their vulnerability to victimization and increase their safety. 4. Complete the Billy’s Safety Journal activity attached to this letter. Use any evening or weekend activity to reinforce the buddy system safety strategy. Before bed, fi ll out the journal activity with your child. Discuss an activity your child did that day, and in the journal write about why To further reinforce this important personal safety strategy, we encourage all parents to review the buddy system with their child and complete they did or didn’t have to use the buddy system. For instance, if they went to the playground, they would describe how they brought a buddy the two activities attached to this letter. On the back of this page, you will fi nd details on these and other take-home activities, including new with them. If the activity was a game night at home with parents/guardians, they would describe why a buddy wasn’t necessary in this online games! situation. Remember — your child will be asked to share the journal entry with her/his class, so don’t forget to send the completed activity We value your input and would love to hear your feedback. Complete a parent survey at billybuddy.ca today; if you are among the fi rst 250 to back to school with your child. do so by December 31, 2014, we will send you a free Billy puppet (shipping included).
We hope you and your child enjoy all of the Billy Brings his Buddies activities! Sincerely, received the Grade 1 teacher kit You can also visit the Canadian Centre’s Kids in the Know website Brings his Buddies Achievements(kidsintheknow.ca) for more information or to access other age-specifi c, Lianna McDonald, Executive Director Tom Buckmaster, President TM Canadian Centre for Child Protection Inc. Honeywell Hometown Solutions developmentally appropriate prevention materials and educational programs. BILLYBUDDY.CA SELF/PEER EXPLOITATION Over the last few years, there has been a significant increase in the number of reported cases of young people involved inself/ peer exploitation. This type of exploitation, coined in the media as “sexting,” is generally defined as youth creating, sending or sharing sexual images and/or videos with peers via the Internet and/or electronic devices. Self/peer exploitation usually involves exchanging images/videos through cell phone messaging, messaging apps (on iPhones, Blackberries, Androids), social networking sites, etc. In consultation with educators, law enforcement officers, crown prosecutors, child development experts and psychologists, Sponsored by © 2006–2014 CANADIAN CENTRE FOR CHILD PROTECTION INC. BILLYBUDDY. CA ALL RIGHTS RESERVED. Sponsored by the Canadian Centre for Child Protection has created two resource guides; one for educators and one for families to assist in
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Co MiNG soo (647 English and 413 French) N you New CyberbullyiNG resourCes Did know Education Modules Addressing Sexual Exploitation, Technology and Bullying The top 3 reasons to visit needhelpnow ca
The Canadian Centre for Child Protection (protectchildren.ca) is a charitable organization dedicated to the personal safety of all children. Through our role in operating Cybertip.ca, Canada’s tipline for reporting the online sexual exploitation of children, we have seen a marked increase in reports from youth ranging from 12 to 17 years of age. We have found that a large percentage of reports made by teens are with regard to sexual images/videos being created and distributed via the Internet and/or electronic devices, sometimes as a form of bullying.
Recognizing the diverse and complex nature of this issue and our role in the online sexual exploitation of children, our organization is developing two new educational modules focused on addressing the specific combination of sexual exploitation/violence, technology and bullying among youth. Tells you steps you can take to remove inappropriate pictures from the Internet
The Grade 7/8 education unit is being Lessons will include ways to promote healthy Grade created in response to emerging online risks boundaries and relationships, including: and recent tragedies involving young people in Canada. In an effort to reduce the incidence of • How to identify and set Personal Boundaries
7/8 adolescent sexual exploitation, the unit • Identifying Healthy and Unhealthy EDUCATE will address adults using technology to Boundaries >> exploit children for a sexual purpose, • Healthy and Unhealthy Friendships EDUCATION self/peer exploitation (sexting or selfies), Buddy System Home MODULE and cyberbullying. • Dating Relationships 1,519 • How to respond to Unsafe Situations Tells you how to get help when you need it
This Grade 9/10 education unit will provide Lessons for high school students will be Grade critical information on the harmful impacts gender specific and address the following: and potential legal implications with youth engaged in sexual exploitation/violence and • Influences on Teen’s extreme bullying, compounded by the misuse Ideas about Relationships 9/10 of technology. • Love vs. Control in >> Dating Relationships Promoting respect and dignity, empowering EDUCATION youth to challenge harmful behavior, and • Canada’s Sexual MODULE discussing the important role of close Consent Laws iStockphoto/Thinkstock friends and bystanders will also be built • Cyberbullying and into the module. Harassment Activity sheets downloaded • Identifying Canadian Centre for Child Protection When and How Tells you how to cope with a difficult online situation to Get Help Resources for Educators Promoting the personal safety of children NHN_13087_genericcard.indd 1 14-04-29 1:28 PM
If you are interested in learning more about these new resources for Law Enforcement Agencies and school-based resource officers, please contact the Canadian Centre for Child Protection [email protected]. Needhelpnow.ca is an initiative of the Canadian Centre for Child Protection Inc. © 2013, Canadian Centre for Child Protection Inc. Images are intended as illustrative and individuals in the images are models. “CANADIAN CENTRE for CHILD PROTECTION” is trade-mark of the Canadian Centre for Child Protection Inc. registered in Canada.
NHN_Poster_en.indd 1 14-11-12 10:13 AM (989 English and 530 French) ParentingintheDigitalWorld_en.indd 1 14-02-18 9:41 AM Cyberbullying NeedHelpNow.ca promotional Smartphone Safety parent brochure • Catalogue for Educators Promotion of the Billy Buddy resource info sheet cards and posters Parenting Tweens and Teens parent brochure Halloween Match Game resulted in a 127% (2,224) increase in page views to billybuddy.ca Over 10,250 schools and numerous policing agencies received educational resources in 2013/14. 1.3 million pieces were distributed across Canada free-of-charge. 34 35 COMMIT TO KIDS – “I would like to congratulate you on a terrific SPORT EDITION program to help protect kids. Child abuse is a horrible thing whether it’s at home, school In an effort to ensure that children thrive and or anywhere else. R.A. Dickey is a wonderful succeed in any type and level of sport, the spokesperson for this program. He endured so Jays Care Foundation, with the support of a much as a young boy. Now he is a well-known direct donation from R.A. Dickey, partnered major league baseball player in Toronto who with the Canadian Centre to distribute the does so much for the community. I know this Commit to Kids – Sport Edition. 2 public service program will help a lot of kids in the future.” announcements with R.A. Dickey that aired on — Feedback received through the Rogers Sportsnet Commit2Kids.ca Contact Us form
500 kits distributed at the Blue Jays Annual Coaching Clinic, “…this is tangible information our Sport Edition and 300 kits distributed to the community coaches need to get! This for organizations Sport Edition A guide to protect children in sport organizations Ontario Baseball Association’s was on our radar for next year so this for parents Commit to Kids is a program of
A guide to protect children in sport organizations Sport Edition Annual Coaching Clinic resource came across my desk at just Commit to Kids is a program of for sport leaders the right time!” A guide to protect children in sport organizations
Commit to Kids is a program of
— High School Coach 36 Smartphone Safety Over 200,000 Zoe and Molly Online comics (Grades 3 and 4) were distributed across Western Canada More than Smartphone Safety A guide for parents/guardians 205,000 Smartphone TM Safety Guides
Caught were distributed
in the mobility.protectchildren.ca net to 7,000 schools
across Canada Supported by: EDUCATE
iF aSKeD tO ShaRe, anD YOuR PaRentS aRen’t aWaRe, SaY nO! mobility.protectchildren.ca
IF ASKED TO SHARE AND YOUR PARENTS had approximately 15,000 AREN’T AWARE, SAY NO! ZM_11097_NB_Gr3comic_en.indd 1 13-10-21 12:08 PM unique visitors in 2013/14
ZM_7344_comic_gr4_en.indd 1 12-08-24 9:35 AM
zoeandmolly.ca averaged 20,000 page views per month
38 39 MEDIA HIGHLIGHTS RECOGNIZING THE IMPORTANCE OF EACH AND EVERY VICTIM 213 media requests, averaging nearly one per On August 29, 2013, the Right Honourable workday — a 77% increase Stephen Harper, Prime Minister of Canada, joined by the Honourable Peter MacKay, 113 interviews executed — Minister of Justice and Attorney General Bill C-26 Announcement. Left to right: Lianna a 59% increase of Canada, made a public announcement McDonald, Executive Director, C3P; the Right addressing changes in legislation relating Honourable Stephen Harper, Prime Minister of Canada; the Honourable Peter MacKay, Minister of 15 press releases issued to the serving of concurrent sentences Justice and Attorney General of Canada. for persons who have committed sexual 1,321 articles that mentioned offences against children. The changes
the Canadian Centre or one of its ensure that those convicted of more “In many cases where one individual ADVOCATE ADVOCATE programs — a 133% increase than one such offence serve them might have multiple victims the consecutively. Ms. McDonald spoke at the sentence has not to date adequately Advocating for and increasing 78% increase in press conference alongside Prime Minister reflected the number of those victims.” awareness about issues Facebook® likes Harper and Minister MacKay, in support relating to missing and of the Government of Canada’s efforts to — Lianna McDonald, Jones, Allison. sexually exploited children 114% increase in strengthen the rights of victims and improve “Harper: Child Sex Crimes To Draw Tougher Twitter® followers their experiences within the criminal Penalties.” Huffington Post Canada. 29 justice system. August 2013. The Canadian Press. Web. 41 NEW LEGISLATION HELPS WORKING TOGETHER TO BETTER covered by Huffington Post Canada, CBC.ca “Whether the information is PROTECT SOCIETY’S MOST PROTECT AND SUPPORT YOUTH and Macleans.ca. Signy Arnason, Associate submitted through Cybertip.ca VULNERABLE Executive Director of the Canadian Centre, or NeedHelpNow.ca, a site we On November 20, 2013, Ms. McDonald spoke was interviewed by CBC Radio Syndicate, CBC specifically designed for youth, On May 21, 2013, Lianna McDonald, Executive at a televised press conference held in News Now and CTV News Channel and pointed the number one request from Director of the Canadian Centre, and Monique Ottawa where Minister MacKay introduced families towards NeedHelpNow.ca if they were those impacted by a sexual image St. Germain, General Counsel, presented to legislation to address criminal behaviour dealing with a self/peer exploitation incident. being shared online is to get the the Standing Senate Committee on Legal and associated with cyberbullying. They were content removed. These youth Constitutional Affairs on Bill C-299: An Act to joined by the Honourable Steven Blaney, are desperate to get humiliating amend the Criminal Code (kidnapping of a young Minister of Public Safety and Emergency Peter MacKay photos or videos of themselves off person). Ms. McDonald spoke to the Canadian Preparedness. Among other legislative @MinPeterMacKay the Internet, and have had nowhere
Centre’s support for Bill C-299 related to the changes to combat cyberbullying, Bill C-13 Thanks @CdnChildProtect to turn to get the help they need.”
kidnapping provision of the Criminal Code. prohibits the non-consensual distribution for your feedback & support ADVOCATE This presentation was broadcast live on the of intimate images. Ms. McDonald of our new measures to stop — Signy Arnason, Associate Parliament of Canada ParlVU website. applauded the Government of Canada’s cyber intimidation #cdnpoli Executive Director of the efforts to strengthen the rights of victims Canadian Centre, speaking to Bill C-299 passed and received royal assent by addressing the new complexities when the Standing Committee on on June 26, 2013. This enactment amends dealing with the online world. Justice and Human Rights on the Criminal Code to prescribe a minimum May 29, 2014 about Bill C-13 punishment of five years when a kidnap The issue drew significant media interest
victim is under sixteen years of age. and led to the Canadian Centre being 1:46 PM - 20 Nov 2013 42 43 The Canadian Centre for Child Protection envisions a world where children are Founding Partners protected and safe. It is through the steadfast support of our partners that We would like to extend our utmost appreciation to our founding partners for their unique we have been able to seize unforeseen contributions to child personal safety. Bell, TELUS, Shaw, and Honeywell have each showed opportunities and hit new milestones in the unwavering commitment to our programs and services by dedicating resources and support to past year. The financial and in-kind support individual projects that significantly assist in establishing safer environments for kids. from our partners in the public and private sectors, as well as the expertise and skills we are able to access through joint work with law enforcement agencies, educators and other like-minded organizations and Self/Peer Exploitation Resource Smartphone individuals, make it possible for us to carry and NeedHelpNow.ca Safety Series out our important work.
IN THE PROTECTION PARTNERS OF CHILDREN Zoe and Billy Brings Molly Online his Buddies
45 GOVERNMENT AND LAW We are very appreciative of our partnerships Other Major Contributors ENFORCEMENT PARTNERS with provincial governments and law enforcement. In 2013/2014 the Canadian Our work would not be possible without our private sector partners. We thank all of the organizations The Canadian Centre is extremely grateful for Centre strengthened its partnership with we work with day in and day out, and acknowledge their commitment to making the protection and the generous support from the Government the Province of Manitoba on cyberbullying safety of children a priority. Together, we are making a difference in the lives of children in Canada. of Canada and its role in helping us raise issues. In addition to this expanded Canadians’ awareness of our programs and partnership, other provinces and territories services. Public Safety Canada’s ongoing expressed interest in agreements with the support of Cybertip.ca under the National Canadian Centre. Strategy for the Protection of Children from Canada, Inc. Sexual Exploitation on the Internet continues to be essential to the success of this national service. This strategy also involves the RCMP’s National Child Exploitation Coordination Centre. We thank our national strategy partners for their continued commitment to reducing online child sexual exploitation.
46 47 New Partnership “This agreement is an important step Government of Yukon Law Enforcement Initiatives with the Government forward in the Province’s ongoing work Partnership Provides of New Brunswick to protect young New Brunswickers from Internet Safety Our ongoing efforts with the Toronto Police those who prey on youth online. With the Information to Youth Service, the Ontario Provincial Police and the On March 19, 2014, the Canadian Centre addition of new materials to promote safe Sûreté du Québec resulted in: announced a partnership with the Internet use, our schools’ curricula will Middle and high Government of New Brunswick to better ensure children and teenagers understand Did you know schools received the The top 3 reasons to visit needhelpnow ca protect children and youth from online the nature of online dangers and can use Self/Peer Exploitation over 140,000 pieces of online
risks and sexual exploitation. Signy the Internet safely and responsibly.” Tells you steps you can take to remove resource guides, safety education material being inappropriate pictures from the Internet Arnason, Associate Executive Director of NeedHelpNow.ca distributed in Ontario and Quebec
Tells you how to get help when you need it
the Canadian Centre, was in Fredericton at — Marie-Claude Blais, Education iStockphoto/Thinkstock posters and thousands a press conference to sign a Memorandum and Early Childhood Development of Parenting Tweens and nearly 900 schools
ParentingintheDigitalWorld_en.indd 1 14-02-18 9:41 AM of Understanding (MOU) with Education Minister, New Brunswick Tells you how to cope with a difficult online situation Teens in the Digital World receiving our resources
Needhelpnow.ca is an initiative of the Canadian Centre for Child Protection Inc. Supported by: and Early Childhood Development Minister © 2014, Canadian Centre for Child Protection Inc. Images are intended as illustrative and individuals in the images are models. safety booklets. Marie-Claude Blais. Through this MOU “Pleased to see our government partnering the Government of New Brunswick will w/ @CdnChildProtect to further protection Two public service announcements were We are very grateful promote the Canadian Centre’s programs of online safety for our children.” created with Deputy Premier Elaine Taylor for the support of law and services such as Kids in the Know and and Minister of Justice Mike Nixon. enforcement agencies across Canada for Commit to Kids. — Troy Lifford (@TroyLifford) MLA their assistance in promoting our education for Fredericton-Nashwaaksis and material and raising awareness about New Brunswick Minister of Justice reporting to Cybertip.ca. 48 49 of every dollar spent in 2013 94 went towards the delivery of programs and services cents to protect children.
Case Analysis and Exploited 55% Child Case Management
Public Education and Awareness 22%
Missing Child Case Management 11%
Administration 6%
Community Outreach to 4% Child Serving Organizations
FINANCIAL STATEMENTS Training 2%
This financial information is extracted from the 2014 consolidated financial statements audited by BDO Canada LLP. Copies of the complete audit report are available upon request. 51 12 MONTHS ENDING 12 MONTHS ENDING MARCH 31, 2014 MARCH 31, 2013 ASSETS Current Assets 1,123,256 1,093,598 Capital Assets 10,979 22,829 1,134,235 1,116,427 LIABILITIES Current Liabilities 98,217 159,370 Deferred Contributions 373,759 292,450 Deferred Capital Contributions 10,979 22,829 482,955 474,649 NET ASSETS 651,280 641,778 1,134,235 1,116,427 REVENUE Contributions 2,140,300 2,234,261 Sponsorships 1,108,890 1,062,695 Products & Services 328,675 472,396 Donations 181,606 111,251 Grants 183,966 230,397 Other Income 6,072 9,682 3,949,509 4,120,682 EXPENSES Programs 3,754,444 3,824,837 Administration 173,713 178,412 Amortization 11,850 11,483 3,940,007 4,014,732 EXCESS OF REVENUE OVER EXPENDITURES 9,502 105,950 52 53 Assiniboia Downs Government of Canada Pattison Outdoor Advertising Bell Government of Manitoba R.A. Hughes Agencies Ltd Special Jason Brown Government of Yukon Rogers Communications Brian and Susan Thomas Shirley Grant Safeway Thanks to Our Foundation Holy Cross Catholic Jad Saliba Canadian Wireless Secondary School SaskTel Supporters Telecommunications Honeywell Shaw Communications Inc. Association Horizon Employees’ Charity Fund Si Senora Cleaning The Canadian Centre for Child Protection Canquest Communications Institute Of Chartered TELUS is supported by many organizations in (Wireless) Inc. Accountants of Ontario T.J. Rice Foundation a number of innovative and resourceful CIBC Jays Care Foundation The Leonard & Gabryela Osin ways and we thank them all for their City of Winnipeg (R.A. Dickey) Foundation commitment to the personal safety of CN Employees’ & Pensioners Eli Krause Tides Foundation children. We are also very grateful to the Community Fund Leech Printing Wawanesa Insurance numerous individuals who have donated Dortec Industries Lifetouch Canada Inc. Winnipeg Foundation to this important charitable cause. Dortec Industries Children’s London Kellogg E.C.C.O. Winnipeg Goldeyes Baseball Together, we are making a difference in Wish Fund Manitoba All Charities Club Inc. the lives of children in Canada. David Druker Modern Niagara Toronto Inc. Xerox Abdo El Tassi Mr. Lube (Superior Shercor Ltd) Fort Garry Hotel MTS Allstream Inc. GAP / Old Navy Ontario Power Generation Genumark Employee Trust Google Patheon Inc. 54 55