1 partnership & sponsorship opportunities

gff.co.uk | greattasteawards.co.uk @guildoffinefood #greattasteawards " great taste history where we’ve come from - "$ years of great taste

!))# The Guild of Fine Food was founded to bring “it really is all retailers and producers together about great taste. !))$ Great Taste was created, ready to convince consumers that the finest food is often made by it does what it smaller producers says on the tin.” The first awards were judged, with 12 experts and less than 100 entries Zoe Adjonyoh, author and chef !))& Entries topped 300 !))( The competition expanded to 30 experts judging 500 products !))) Over 1,000 entries went through the blind-tasting process for the first time "==! Great Taste judging took a whole week at Kingsway “great taste is Catering College, the only food "==" onwards award worth The Great Taste Roadshow visits London, Dublin, Belfast, Cardiff, Llandudno and many more specialist h av i ng .” facilities across the UK

Charles Campion, food critic "=!# A new home for Great Taste, with a purpose built and Masterchef judge judging room and kitchen in Gillingham, Dorset "=!$ Entries reached 10,000, with 400 experts judging over 50 days "=!% Great Taste reached the milestone of 100,000 products judged over 20 years what we’re about – "=!& Great Taste heads overseas, with the our brand values launch of Great Taste Portugal "=!'’’ No. 42 opens, giving Great Taste a base around the corner from the bustling Borough Market

PROVEN Entries rise to 12,500 PEER Proven REVIEWED quality and Bringing remarkable MEASURABLE together taste Marketing the UK’s COST & top food UNIQUE unite the figures, PR TIME experts, The only food producers ARTISAN stats and EFFECTIVE from awards that FINEST and Providing demographic Great chefs and focuses on Focused products a platform reports to help Taste never writers, to taste above all exclusively that take for smaller supporters sleeps, with producers else on fine food home the producers measure involvement and buyers producers and stars to gain success opportunities retailers recognition all year round what is great taste # what is great taste?

Great Taste is the largest and most trusted accreditation “it’s a lways scheme for fine food and drink. It encourages and mentors artisan food producers, offering a unique benchmarking brilliantly and product evaluation service leading to an independent organised, very accreditation that enables small food and drink businesses to compete against supermarket premium own label brands. rigorous and just really well run, and Since 1994, over 120,000 products have been judged and during 2017, 12,500 products were blind-tasted by panels of i think that shows specialists. Featuring over 400 top chefs, cookery writers, food consumers that the critics, restaurateurs and fine food retailers, last year’s line- badge of great taste up included food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and chef, is a massive honour. Zoe Adjonyoh, fifth generation baker, Tom Herbert, and food it’s wonderful for writer and baking columnist, Martha Collison. the producers and what do great taste judges look for? makers who win They look for truly great taste, regardless of branding these awards – you or packaging. Yes, they take into account the texture, appearance and of course quality ingredients; they like a can see immediately good aroma, a decent bite to a sausage, a smooth lemon the amazing curd, crunchy rich pastry, but everything comes back to the taste. Is it really, truly great? benefits it has for their business. i #-stars : exquisite know lots of people Extraordinarily tasty foods – less than 3% of who have won the products are awarded 3-stars each year – don’t leave the shop without buying it! awards who have had their lives transformed – not just theirs, but "-stars : outstanding Above and beyond delicious – less than the town that 15% of entries will achieve this rating they operate in.” Felicity Spector, social media influencer

!-star : simply delicious A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year. $ great taste impact our impact - what the numbers tell us

We’ve crunched the numbers to give you a flavour of the “i love the fact Great Taste impact.

that there is so Beyond helping products jump off the crowded shelves with much depth to the a highly respected seal of approval, the Great Taste media judging. you ’re machine also shines a spotlight on the food and drinks that grab the stars. The annual results whip up a media storm tasting the best every year and our supporters are invited to ride the products that can wave… be found in the headlines and hashtags country today, and what a privilege it press coverage Over 3,283,000,000 opportunities to see in 2017* is to do that.” National: 2,986,000,000 Karen Barnes, delicious. magazine Regional: 297,000,000 *Figures based on print circulations, average TV viewing figures, average radio listener figures and online unique monthly visitors. website Over 85,000 unique visitors in 2017 social Twitter: 22,600 followers Facebook: 5,000 likes Instagram: 4,400 followers YouTube: 111,000 channel views $ million taste buds Over 450 judges from the world of fine food wrap their taste buds around our entries each year,providing detailed feedback on all 12,500 products.

our judges

Legend

GROUPS & ASSOCIATIONS 2%

SERVICE PROVIDERS 7%

CHEFS & HOSPITALITY 14%

JOURNALISTS & MEDIA 17%

PRODUCERS 23%

BUYERS & RETAILERS 37% people % people and places the great taste crowd

Great Taste brings the fine food world together, united by an appreciation for exceptional food and drink and a respect “with great taste, for the people behind the products. Regarded as the most prestigious and respected food awards in the UK, our reach you feel as is now international. though you’re Over 122,000 products have passed the lips of our judges at the cutting since it all began, with chefs, buyers, producers, food edge of produce, writers, journalists, social media influencers, retailers and more all offering their palates to the cause. both british and increasingly from We simply couldn’t do it without these 400 plus experts, so across the world. here are a few of the faces who have helped find our stars in recent years… even to friends and family, i say you can really trust that sticker. you know that if it’s got that sticker, gill meller, food writer dhruv baker, chef, adrian boswell, fresh and author producer and masterchef food buyer, selfridges "=!= winner then it really is good stuff. it’s definitely the one i trust when i’m shopping.”

Felicity Cloake, food writer, The Guardian martha collison, food tony rodd, chef and zoe adjonyoh, author writer and baking author and chef columnist

regula ysewijn, charles campion, clodagh mckenna, food writer, masterchef judge and chef, food writer and author & blogger restau rant criti c broadcaster & places on the road

Our little black and gold logo gets about and can now be “great taste is a found in every corner of the UK and beyond, helping great genuine celebration tasting products jump off the shelves in delis, farm shops, coffee shops, supermarkets and anywhere else that sells of talented food outstanding food and drink. The UK’s leading stores get producers. many of involved each and every year, with Fenwick, Fortnum & Mason, Harrods, Selfridges, Whole Foods the products we Market and Waitrose among those bringing Great Taste stock have been stars to the consumer. introduced to us We like to hit the road too, so the Great Taste Roadshow is th ro ug h g reat always on the lookout for new destinations, ready to give a taste . the logo boost to the local producers and highlight the location itself as a food destination to be reckoned with. From Dublin and co mmun icates that Belfast to London and Llandudno, we generate a frenzy of the product is the tasting, talking and tweeting, along with a steady stream of TV, radio and press coverage, as these week-long roadshows very best in its create a whirlwind of activity and leave a lasting legacy for field.” the area.

Bruce Langlands, director of food Our big night of the year, the Great Taste Golden Fork & restaurants, Selfridges Award Dinner, is an epic celebration of the best food and drink around, and we like to squeeze in a few more bashes for our judges and supporters along the way too… ' ( sponsor packages sponsor packages

supreme champion sponsor - £"=,===

! Sponsorship of Supreme Champion Trophy != Main logo on all Great Taste communications and " VIP Table for 10 guests at Great Taste Golden Fork collateral, including: Award Dinner • marketing material # Presentation of Supreme Champion Trophy at • social media posts Great Taste Golden Fork Award Dinner and photo • Great Taste and Guild of Fine Food opportunity with winner (sent out with press websites release) • Golden Fork Award Dinner menu $ List of the Great Taste 2018 winners • 3-star Judges’ Dinner menu % Full page advert in Great Taste Book 2018 • judges’ take-away menu (circulation of 250,000) • all judging room graphics in Dorset, London, Roadshows and special & Two invitations to the 3-star Judges’ Dinner in July venues ' One-off Supreme Champion sponsor event at No. • Great Taste in-house adverts 42 Southwark Street (Dinner or Drinks Reception) • Great Taste Markets ( Invitation to Sponsors’ Reception event at No. 42 !! Social media campaign across Twitter, Instagram Southwark Street in June and Facebook ) Mentions in Great Taste social media activity, !" Opportunity for further collaboration, to meet including Twitter, Instagram and Facebook aims and objectives of sponsor

main sponsors - £%,=== supporters - £!,%==

! Sponsorship and ( Company logo on all ! Two tickets for Great Taste presentation of regional or Great Taste Golden Fork Award Dinner special Great Taste Golden communications and " Invitation to Sponsors’ Fork Trophy collateral, including: Reception event at No. 42 " List of the Great Taste • marketing material Southwark Street in June 2018 winners • social media posts # Receive a quantity of # Two tickets for Great Taste • Great Taste and Great Taste Books for Golden Fork Award Dinner Guild of Fine Food distribution to clients and websites $ Full page advert in customers • Golden Fork Award Great Taste Book 2018 $ Company logo on Great Dinner menu (circulation of 250,000) Taste communications and • 3-star Judges’ Dinner % collateral, including: One invitation to the menu • graphics at Great Taste 3-star Judges’ Dinner in July • judges’ take-away menu Golden Fork & Invitation to Sponsors’ • all judging room graphics Award Dinner Reception event at No. 42 in Dorset, London, • Golden Fork Award Southwark Street in June Roadshows and special Dinner menu ' Support from the Guild venues • judges’ take-away menu of Fine Food for in-store • Great Taste in-house • Great Taste and Great Taste Promotion, adverts Guild of Fine Food including a Great Taste • Great Taste Markets websites demo chef for one day media 9) where will i appear?

in the media golden fork award dinner The word is spreading, year on year, and Great Taste’s big night, when over 350 guests in 2017 over 3.2 billion consumers got to from the world of fine food gather for the know about the Great Taste winners through awards’ grand finale. Featuring a ‘meet the coverage on TV, radio, online and in the producer’ tasting hall, drinks reception, after national and regional press. Over the past six party and plenty of tears and cheers along the years, this exposure has helped generate over way, the Golden Forks are a chance to thank 20,000 new listings for our winners. our sponsors and supporters in front of award winners, judges and friends, including food highlights from "=!' included: writers, TV chefs, buyers, journalists, social • BBC Breakfast media influencers and many more… • BBC Radio 2 Show • BBC Wales Today great taste markets • The Times double-page feature on Top 50 A regular feature at the UK’s top consumer Foods shows, our markets give all Great Taste • The Sunday Times winners access to events such as Spirit of • The Daily Telegraph Christmas, Universal Cookery & Food Festival, • The Mail on Sunday Fes-Tea-Val, IFEX 2018, House & Garden • i newspaper Festival, BBC Good Food Shows and the RHS • The Metro Flower Shows. A great opportunity to grow • delicious. brand awareness and sell food and drink to • woman&home high socio-economic consumer groups, often • Great British Food at preferential rates. • Olive • Food and Travel websites • The Caterer Our supporters have a presence, logo and link • QVC on both gff.co.uk and greattasteawards.co.uk • High penetration in regional press, featuring in hundreds of individual articles social media With over 32,000 combined followers across The next chapter begins in January 2018, our social media channels, someone is always with our PR machine ready to keep people talking Great Taste. Erupting into a huge wave talking about our producers, products and of excitement as the results are announced, supporters. the #GreatTasteAwards hashtag hits the top of the trends on Twitter each year, with food great taste book lovers everywhere joining in the conversation. This annual publication highlights award winners by region and is packed with editorial g reat taste take-away menu about the top winners. With a circulation Distributed at all of our judging days, trade of 250,000, it is distributed to over 200 shows and events, the Great Taste take-away independent retailers and at major food events menu features information and contact details as well as to the readers of Fine Food Digest. for all our supporters. != press cuttings what they said...

olive, december "=!' delicious, october "=!' british vogue, october "=!' woman & home feel good food, summer "=!'

bbc radio " simon mayo drivetime, ' september "=!'

bbc radio " the

the times, !& december "=!' breakfast show, ( may "=!'

irishtimes.com, & september "=!'

bbc wales today, ) november "=!'

the sunday telegraph, != september "=!'

i, & september "=!' the times – weekend, $ march "=!'

the winners !! what happened in "=!'

Golden Fork for Supreme Champion 2017 Golden Fork from the Best Imported Food North of England Sponsored by Sponsored by

Eulogia of Sparta Hugh Maguire Isle of Man Creamery Heather Honey Smoked Black Pudding Whey Butter

Nigel Barden Golden Fork from London Heritage Award Golden Fork & the South East Sponsored by from the Midlands Sponsored by Sponsored by

Macneil’s Smokehouse La Tua Pasta Mrs Kirkham’s Smoked Mackerel Handmade Tortelloni Burrata Lancashire Cheese & Black Truffle

Ambient Product Golden Fork of the Year Woman & Home from the South West Sponsored by Great Taste VIP Award Sponsored by Sponsored by inkREADible LABELS LIMITED

building brands for tomorrow Feel Good Food Sandford Orchards The Artisan Kitchen St Louis Dry Hopped Cider Abernethy Butter Seville Orange Marmalade

Golden Fork Golden Fork from Ireland from Scotland Small Artisan Sponsored by Sponsored by Producer of the Year Sponsored by

Hugh Maguire Inverawe Smokehouses Fortes Ice Cream Smoked Black Pudding Smoked Trout

Golden Fork Golden Fork Great Taste from Northern Ireland from East Anglia Producer of the Year Sponsored by Sponsored by Sponsored by

Thursday Cottage Hannan Meats National Trust Sour Swoon Sweet Cured Bacon Rack Cherry Curd

Shop of the Year Golden Fork from Wales Sponsored by Sponsored by

Supported by Coedcanlas Deli Organic Welsh Delilah Fine Foods Blackcurrant Jam Farm Shop The Gog Farm Shop

Charcuterie Product of the Year Sponsored by

Ispini Charcuterie Rosemary & Thyme Bresaola