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Reaching 5,500 Food Executives & Over 6000 A publication for certified companies Plants Worldwide summer 2005 from fish to their products withoutaltering fishtotheirproducts thetasteorsmell. from certification,Union kosher allfoodmanufacturers canaddOmega-3 Canada’ those withcoronaryheart disease(CHD). Now, withOceanNutrition of500mgperday, recommendation andonegram for Association’s Heart affairs, qualityassurance andcontrol, marketing, andcustomerservice. ingredients, ofnew anddevelopment research manufacturing, regulatory practices, ofexcellenceinallits business oped aculture including y foodanddietaryfor theglobalhealthy supplementmarkets. the Over searcher, innovator, ofmarine-based andmanufacturer naturalingredients U continued onpage2 ears, ONC, undertheleadership Robert ofPresident Orr, hasdevel- behind the Since itsfoundingin1997, s breakthrough microencapsulation technology andOrthodox technology microencapsulation s breakthrough 130mg per day on average compared to the American tothe compared onaverage 130mg perday By SusanMic O an Explosive Opportunityan Explosive Offer FoodandSupplementCompanies Omega-3 PowderandFishOil Now Kosher, MEG-3™ Brand Without theFish ofFish: The HealthBenefits nion symbol s ONC has grown into aleadingre- ONC hasgrown hel, MBA enough Omega-3intheirdiets– way. notgetting Mostpeopleare ingredient wave; itisleadingthe (ONC) CEAN NUTRITION CANADA LTD. CEAN NUTRITIONCANADA ymbol isn’t justriding theOmega-3 isn’t or smell the taste without altering their products from fishto Omega-3 can add manufacturers Food continued from cover Ocean Nutrition Canada is a leader in long chain Omega-3 EPA/DHA ingredients, with the world’s largest manufacturing capacity behind the for fish oil concentrates. Only the finest sardine, anchovy, and mackerel fished in the deep waters off the coast of Peru are used in the manufac- nion ture of ONC’s MEG-3™ brand premium quality Omega-3 fish oil U symbol ingredients. ONC’s commitment to quality is evident by the fact that summer 2005 MEG-3™ fish oils are the first and, to date, only fish oil ingredients to achieve United States Pharmacopeia (USP) ingredient verification. To further build its reputation for excellence, ONC considered kosher certification for its MEG-3™ brand Omega-3 ingredients. In 2002, Ocean Nutrition Canada made the strategic decision to KASHRUT DIVISION pursue kosher certification.The purpose of this initiative was multifold: RABBI MENACHEM GENACK It would enable ONC’s Omega-3 ingredient to be available to the largest Rabbinic Administrator / CEO number of consumers; open up the kosher food market to MEG-3™ brand Omega-3 food ingredients; enable use of MEG-3™ ingredients RABBI MOSHE ELEFANT Executive Rabbinic Coordinator / COO in strictly kosher food manufacturing facilities; and provide added value Director, New Company Department to our customers. RABBI YAAKOV LUBAN Once the decision was made, ONC sought to achieve kosher certifi- Executive Rabbinic Coordinator cation in a manner consistent with its well-established tradition of excel- RABBI DR. ELIYAHU SAFRAN Senior Rabbinic Coordinator Director, Review and Update Department RABBI YERACHMIEL MORRISON RABBI ABRAHAM JURAVEL Ingredient Approval Registry RABBI HOWARD KATZENSTEIN Director, Business Management u STEPHEN J. SAVITSKY Chairman, Joint Kashrut Commission RABBI EMANUEL HOLZER Chairman, Rabbinic Kashrut Commission u ORTHODOX UNION STEPHEN J. SAVITSKY President RABBI DR. TZVI HERSH WEINREB Executive Vice President DAVID OLIVESTONE Director, Communicatons and Marketing u BEHIND THE UNION SYMBOL RABBI DR. ELIYAHU SAFRAN Editor–in–Chief STEPHEN STEINER Editor lence. Following extensive research into kosher certification options, PAMELA WEIMAN Graphic Designer including consultation with other industry-leading manufacturers, ONC made the decision to partner with the Orthodox Union, the most widely WE WELCOME recognized and trusted kosher organization in the world.That decision YOUR COMMENTS proved to be very beneficial, according to Janet Shay,Vice President of & CONTRIBUTIONS Quality and Regulatory Affairs at ONC, who declared,“We are extreme- fax ly pleased with the relationship we have built with the OU. Not only 212.613.0775 have they lived up to their exceptional reputation, they have exceeded our expectations and have been highly responsive and supportive e–mail throughout the entire process.” [email protected] continued on page 4 2 BEHIND THE UNION SYMBOL Spring 2005 Kashrut Conference 1. Greeting all the Rabbinic Coordinators Connecticut and many Rabbinic Field Represen- tatives from around the country is: Rabbi Menachem Genack, 10 Grand Hotel & Rabbinic Administrator & CEO. Conference Center, 2. Making his point is: Chicago RFR Rabbi Shraga Kaufman (r) to Waterbury, CT, RC Rabbi Yermia Indich 3. An update from Atlanta: RFR Rabbi Yehuda Boroosan (l) May 15-16 to Business Manager Rabbi Howard Katzenstein 4. It’s all in the palm pilot: Rabbi Avrohom Stone (r) with Cincinnati RFR Rabbi Raffie Zuroff 5. Sharing insights into new areas of 9 Kashrut technology are: From left – Chairman Rabbi Nochum Rabinowitz, Rabbi Yosef Goldberg & Rabbi Avraham Stone 8 1 6. Updating on required standards and new possibilities of OU certified gelatin are: From left – Rabbi Abraham Juravel, Rabbi Seth Mandel, and Chairman Rabbi Chananel Herbsman 7. Discussing inspection and ingredient issues are: From left – Rabbi Raymond Morrison, Rabbi Abraham Juravel of the IAR and Rabbi Moshe Elefant, 2 Executive Rabbinic Coordinator & COO 7 8. Addressing a session on “Safety in the Workplace” is: Ms. Tina Feist – Quality Assurance Superintendent of ADM Southport 9. Rabbi David Gorelik chaired the session “Safety in the Workplace” 10. An update from Upstate New York: RFR Rabbi Shmuel Rashkin (l) 3 to New Companies RC 6 Rabbi Yitzchak Mincer 4 5 OMEGA 3 continued from page 2 The Orthodox Union rose to Senior Rabbinic Coordinator; and Ocean Nutrition Canada looks ONC’s challenge, which included Rabbi Rosen, Rabbinic Representative, forward to continuing to build upon not only certifying the fish oil plant worked diligently in partnership with the solid foundation it has established in Mulgrave, Nova Scotia (N.S.) and the ONC plant managers, regulatory and with the Orthodox Union and to taking Omega-3 powder plant in Dartmouth, quality assurance managers, and staff to the partnership to even greater heights as N.S., but also certifying the catch and ensure that both manufacturing facilities the Omega-3 market continues to grow extraction of oil from the fish in Peru. in Nova Scotia, which also manufacture exponentially. Several factors provide the Rabbi Blugrond, Senior Field fish oil ingredients that are not kosher, basis for ONC’s enthusiasm about the Supervisor, and the local rabbinic met the strict OU kosher standard. future of Omega-3 market opportuni- representative, were instrumental in the New Master Production Records ties.These include: the U.S. Food and kosherization of the fish in Peru, which (MPR) were developed to ensure Drug Administration’s (FDA) qualified included supervising the fishing and compliance with OU requirements, health claim issued in 2004 for reduced sorting of the catch to ensure only the plants underwent a four month risk of coronary heart disease (CHD) for sardine, anchovy, and mackerel (kosher set-up period in preparation for running foods containing Omega-3 EPA/DHA; species) were allowed into kosher vessels both kosher and non-kosher production FDA issued a similar qualified health for the oil extraction process.The fish oil lines simultaneously, and finally the claim in 2000 for supplements contain- was then sealed by the rabbi and shipped kosher certification was completed. ing Omega-3 EPA/DHA; and the to Nova Scotia for processing. Behind the scenes, ONC’s regulatory American Heart Association (AHA) To meet the OU standard, some affairs and quality assurance managers recognizes the health benefits of process changes and technological and staff worked tirelessly to coordinate Omega-3 and recommends eating two modifications were required in the with Rabbi Safran and Rabbi Goldberg fatty fish meals per week and, for those manufacturing of the fish oil and pow- to guarantee that ONC followed OU with CHD, consuming one gram of der.The Orthodox Union worked very procedures and standards throughout the Omega-3 per day.All of these, in combi- closely with Ocean Nutrition Canada to entire certification nation with extensive media exposure, ensure that these requirements were met. process. are leading to increased consumer Rabbi Blugrond; Rabbi Goldberg, awareness of the health benefits Rabbinic Coordinator; Rabbi Safran, of Omega-3 EPA/DHA. ONC’s MEG-3™ brand Omega-3 powder is now in development with kosher food companies across a range of categories.The future of kosher MEG-3™ brand Omega-3 powder and fish oil ingredients is very bright and ONC welcomes the opportunity to continue to serve the healthy food and dietary supplement markets with premi- um quality Omega-3 ingredients.“This is an explosive opportunity for food manufacturers to provide a much- needed boost to consumers’ heart health,” said Michael Hodgett,Vice President of Business Development at ONC.“Now kosher food companies can deliver these health benefits too!” Susan Michel, MBA is Associate Product Manager, Dietary Supplements, of Ocean Nutrition Canada Ltd. Rabbi Chaim Goldberg serves as the Orthodox Union’s rabbinic coordinator for Ocean Nutrition Canada Ltd. 4 BEHIND THE UNION SYMBOL Nothing Fishy Here: Beyond the Four-Year