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Review: Crash Course in Media Literacy

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Review: Crash Course in Media Literacy The National Association for Media Literacy Education’s Journal of Media Literacy Education 11 (1), 120 - 126 https://doi.org/10.23860/JMLE-2019-11-1-7 MEDIA RESOURCE REVEW Crash Course in Media Literacy Reviewed by Faith Rogow Insighters Education Crash Course (2018). Crash Course in Media Literacy. 12 part video series. YouTube. https://bit.ly/2ImGMmD Preview Episode 1: Introduction to Media Literacy Episode 2: History of Media Literacy, Part 1 Episode 3: History of Media Lit, Part 2 Episode 4: Media & the Mind: Episode 5: Media & Money Episode 6: Influence & Persuasion Episode 7: Online Persuasion Episode 8: Media Ownership Episode 9: Media Policy and You Episode 10: The Dark(er) Side of Media Episode 11: Media Skills Episode 12: Future Literacies Forced by its format to distill a subject area’s central tenets into just a few sessions, a “crash course” should be an excellent place to uncover the essential elements of a topic or field. Viewed through that lens, Complexly’s YouTube offering, Crash Course in Media Literacy provides an illuminating, if sometimes confounding opportunity for reflection. Complexly is the education-focused video production company founded by bestselling author John Green and his brother Hank Green. The company’s foray into media literacy is part of their Crash Course series, a free YouTube channel with more than eight million subscribers. Posted in February of 2018, the Crash Course in Media Literacy has a dozen free video episodes and a short preview, all about nine to twelve minutes in length. F. Rogow 120 | 2019 | Journal of Media Literacy Education 11(1), 120 - 126 120 Cultural commentator Jay Smooth serves as series host and instructor. Sitting at an anchor desk and speaking directly to the camera, Smooth is aided by abundant graphics and animated segments. This construct provides for an entertaining version of a fairly traditional, if illustrated, didactic college lecture. The tone of the fast-paced sessions is casual and slightly irreverent. If views are a measure of success, then this effort is a hit – maybe not a game-winning hit, but a hit none the less. As of March 2019, Episode 1, “Introduction to Media Literacy” has been viewed more than 267,000 times and liked by more than 7,000. The “Preview” was the next most popular, garnering more than 183,000 views. Viewership drops by half or more for the remaining episodes, but that is still impressive reach for a field that is often marginalized, especially in the U.S. Those who view all twelve videos will encounter a series of entertaining, introductory level explanations of a wide range of media literacy concepts. The course covers psychological processes like confirmation bias and filter bubbles; it provides historical descriptions of topics such as yellow journalism, propaganda, and even the field of media literacy itself; it explains facets of media like constructedness, market research and data collection, public relations and advertising. The series reviews digital literacy topics like catfishing, geolocation, and privacy and looks at political and legal debates over issues like copyright and net neutrality. These topics are interspersed with overviews of selected mass communications theorists (e.g., Marshall McLuhan, Stuart Hall, and Edward Bernays). Also included are a few quotes from familiar media literacy scholars, including Renee Hobbs and David Buckingham, along with one class devoted to media literacy inquiry skills. The Crash Course in Media Literacy video series provides viewers with abundant novice-level opportunities to examine aspects of media that often go unnoticed. What viewers won’t get is a consistent, useful framework for media literacy, the chance to practice and apply the knowledge and skills introduced, or prompts for metacognitive reflection on their own biases and world views. OVERALL APPROACH What impression of media literacy does the course create for the tens of thousands of people it has reached? The preview starts out predictably, with the definition of media literacy currently used by NAMLE: “the ability to access, analyze, evaluate, create, and act using all forms of communication.” But the series doesn’t revisit that definition until Episode #11, entitled “Media Skills.” A person who dove directly into the first class without ever watching the preview wouldn’t understand that inquiry is central to being media literate. Lacking that context, a student sitting in on the first couple of sessions, could (erroneously) assume that studying Mass Communications and studying media literacy are the exactly same thing. The voices of educators are missing because this is not a course about media literacy education. The Preview video also poses a telling first question: “How do I know if a piece of media is trying to manipulate me?” And it provides an answer: “It probably F. Rogow 121 | 2019 | Journal of Media Literacy Education 11(1), 120 - 126 121 is.” In other words, the Crash Course in Media Literacy’s central assumption is that media are inherently manipulative and the primary purpose of becoming media literate is to be one of the “cool, in-the-know” people who isn’t fooled. Making media is tangential. Developing the discipline of reflecting on one’s media choices or interpretations is almost entirely absent. Media-As-Problem Paradigm The Course’s big-bad-media framework is common…and unfortunate. What’s particularly frustrating in this instance is that the Crash Course in Media Literacy explicitly disavows the belief that media are a monolith (“Media and Money,” Episode #5) or that media are uniformly negative. Course creators seem oddly unaware that the entire series uses a media-as-problem paradigm. It starts in the “Introduction to Media Literacy,” Episode #1, which features a defense of the course’s use of the phrase “the media” as a singular noun to mean “mass communication.” Though the explanation is welcome, the choice is not without consequence. Even if we accept that in colloquial use the word “media” can be treated as a singular, the result obscures the diversity of media. When media are perceived as a single entity, if you can prove that one media outlet is untrustworthy, then all media are equally untrustworthy. And if that’s the case, why bother learning to apply analysis or discernment skills, i.e., why bother with media literacy at all? The Course’s claim to be based in literacy (“History of Media Literacy, Part 1,” Episode #2), is equally incongruous. Literacy is a social meaning-making process in which we use language to make sense of the world and to express our thoughts and feelings (Harste, 2003). In the modern world, that has typically meant learning to comprehend, interpret, and use the written (or printed) word. Media literacy expands this traditional literacy construction to include mediated image- and audio-based communication. Media literate people apply their skills to all symbol-based communication, irrespective of message. In contrast, many episodes in the Crash Course in Media Literacy dwell on looking at negative aspects of media and suggest that media literacy is the counterbalance. Even the episode entitled “Media and the Mind” (Episode #4) positions media literacy as a way to “overcome the worst impulses of [our] brains.” It labels the human attraction to narrative as a weakness, noting that “the human instinct for storytelling is straight up dangerous for media literacy,” all while it uses storytelling to offer some brilliant explanations of key concepts. For example, storytelling is used to great effect in “Media Policy and You” (Episode #9) which does a nice job of explaining fair use using a narrative about an imaginary viewer who wants to make their own video to a popular Taylor Swift song. Smooth walks viewers through a helpful four-question process that they can use to determine whether particular aspects of making this video fall within accepted fair use practices. In the Crash Course in Media Literacy, media literacy is an individual pursuit with individual benefits. This approach shows up most profoundly in “Media Skills,” (Episode #11) when Smooth explains the meaning of each aspect of media literacy’s definition. The examples provided for “Act” include researching F. Rogow 122 | 2019 | Journal of Media Literacy Education 11(1), 120 - 126 122 candidates before you vote, responding to information you read by becoming vegan, and deleting Twitter because you spend too much time on social media. But these examples shortchange the fundamentally democratic forms of action that this particular competency emphasizes. There is never a suggestion that one might join with allies to push back on problematic media structures, engage in online grassroots organizing, create interest-based online communities, or connect with others by sharing work in a blog or YouTube video. That’s a significant, if common, missed opportunity given that one of the primary changes from our analog past to our digital present is the ability to easily connect with others across the globe. Highlights To be sure, the Crash Course in Media Literacy features some great segments. Some are apparent right at the start. For example, Episode #1’s rejection of textual determinism and its subsequent imaginary texting conversation using only emojis to arrange a possible romantic encounter is a creative and effective way to demonstrate Stuart Hall’s notion of encoding and decoding (i.e., communication is a complex interaction between maker and consumer). “History of Media Lit Part 2,” Episode #3 offers a cleverly-imagined scenario of sharing mom’s birthday on Facebook to people who otherwise wouldn’t know (or care) about your mother’s special day. Smooth points out that this is an example of how a platform has changed behaviors – not just what people say, but how they say it and to whom.
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