BERLIN INTERNATIONAL ECONOMICS CONGRESS

Conference Book The Berlin International Economics Congress 2012 “Building Economic Bridges: Integrating Cultural Diplomacy into Nation Branding, Corporate Social Responsibility and Global Governance” (Berlin, March 07th - 10th, 2012) BERLIN INTERNATIONAL ECONOMICS CONGRESS

Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Thank You! The ICD would like to extend our sincere gratitude to H. E. Ambassador Eddy Pratomo (Ambassador of the Republic of Indonesia to ) and the Embas- sy of the Republic Indonesia to Germany for their cooperation on the Indonesian Day in Berlin 2012 Event, in particular, and for their sustained support of the ICD in general over the years.

Special thanks go to all those in the organization of the conference and to the entire BIEC team including Mandelon Roosenthal, Manus O’Donnel, Borut Strlic, Ana Viskovic and the team leaders Sara Kuisma, William Hernad, Sam Godol- phin, Federica Borello Secco, Sonia Ragone and Julia Uusitalo for all of their hard work, inspiration and dedication to the success of the conference.

Finally, the ICD and all of the organizers would like to thank the participants and speakers at the conference, whose enthusiasm and participation were a vital contribution to the phenomenal success of this exciting and vibrant international event that was thoroughly enjoyed by all involved.

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Introduction The ‘Berlin International Economics Congress 2012’ was one of the world leading global con- ferences combining the fields of International Economics, Nation Branding and International Relations with an interdisciplinary and multinational program. The conference took place over 4 days, and examined the role of Cultural Diplomacy in the fields of Corporate Social Res- ponsibility, Economic Bridges, Global Governance and Nation Branding with an international outlook.

In today’s world, with the financial crisis ravaging national economies, the importance of regi- onal alliances, strategic partnerships and co-operations among countries is becoming increa- singly relevant. Indeed, countries struggling with unemployment and debt have begun to turn to other nations and international institutions for support. The congress concentrated on cur- rent and emerging business opportunities in the market, created through economic bridges. With such prominence in the modern world, the international economic system is of the highest importance. This conference examined relevant aspects of the international economic system and how Cultural Diplomacy can help to support interstate economic relationships.

The following is a summary of the Berlin International Economics Congress 2012.

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Congress Speakers

• Aleksej Jerman Blažič, CEO, SETCCE,

• H. E. Amb Anatole Bacanamwo, Ambassador of Burundi to Germany

• Dr. Berhane Asfaw, Ethiopian Pleoanthropologist

• Charles Emmanuel, Deputy Chief of Mission of Embassy of Haiti in Germany

• Christian Jourquin, CEO of Solvay

• H. E. Amb. Dan Mulhall, Ambassador of Ireland to Germany

• Daniel Fouchard, Director of the Ministry of Tourism of Haiti

• H. E. Amb. Dilshod Akhatov, Ambassador of to Germany

• H. E. Amb. Eddy Pratomo, Ambassador of Indonesia to Germany

• Prof. Eric S. Maskin, Professor of Economics at Harvard University, Nobel Prize Winner in Economics

• H. E. Amb. Fesseha Asghedom Tessema, Ambassador of Ethiopia to Germany

• The Hon. Gergely Pröhle, Deputy State Secretary, Ministry for Foreign Affairs of

• H.E. Amb. Dr. Isaac C. Lamba, Ambassador of the Republic of Malawi to Germany

• The Hon. Dr. José António Pinto Ribeiro, Former Minister of Culture of Portugal; Lawyer, Senior Part- ner J. A. Pinto Ribeiro & Associados

• H. E. Amb. Lazăr Comănescu, Ambassador of Romania to Germany; Former Foreign Minister of Romania

• Licda Laura Emerick, Executive of International Events ATP, Ministry of Tourism of Panama

• H.E. Amb. Makase Nyaphisi, Ambassador of Lesotho to Germany

• H. E. Amb. Makhenkesi Arnold Stofile, Ambassador of South Africa to Germany

• The Hon. Minister Mari Elka Pangestu, Minister of Tourism & Creative Economy of Indonesia

• H.E. Amb. Mosud Mannan, Ambassador of to Germany

• Nixia Lasso, Director of Marketing at tote Tourism Authority of Panama ATP, Ministry of Tourism of Panama

• The Hon. Richard Boucher, Deputy Secretary-General of the Organization for Economic Co- operation and Development (OECD)

• The Hon. Dr. Supachai Panitchpakdi, Secretary-General of the UN Conference on Trade and Development (UNCTAD)

• The Hon. Minister Tadelech Dalecho, Minister of Culture and Tourism of Ethiopia

• The Hon. Minister Victoire Ndikumana, Burundian Minister of Commerce, Industry, Postal Services & Tourism

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Congress Participants

• Oladipo Akeem Abimbola • Arber Geci • Ajanaku Samuel Olusegun • Adegoke Thomas Abiodun • Laura Glasberg • Jacqueline Abieyuwa Osagie • Salam Fatai Adetunji • Subair Kehinde Hassan • Meredith Owen • Natasha Ovigwe Agofure • Amy Henderson • Serap Çağlar Ozdogru Clara Vallve Alasa • Bettina Hirl • Alessia Pappalardo • Salam Almaroof • Valentin Hoxha • Fatos Raifi • Adeleke Ayoola Amos • Branimir Ignatov • Anja Richter • Sara Andersson • Daniel Jonsson • Andrea Rietmeijer • Maria Aschoff • Malte Kaufmann • Johannes Ropers • Buşra Bektay • Jurate Lionikaite • Marcus Ruge • Constantin Adrian Blanaru • Ologbese Austin Makanjuola • Rahmatullah Shafaq • Owen Boyle • Prashant Matlani • Alli Akinola Sikiru • Cătălin Bulgariu • Dr. Goran Mirascic • Andreea Stanciuc • Mehmet Canakci • Kutlo F. Moagi • Andrea Veselcic • Yuwen Dai • Ludo Mokotedi • Dr. Naida Vucotik Carsima- movic • Linh Do • Muharrem Mustafa • Ghulam Wali • Kate Engels • Vanya Nikolaeva • Dr. Anne E. Witte • Anna Estrada • Alexandra Oernfelt • Mark (Tsun On) Wong • Adelakun Akinkunmi Femi • Prof. Chijioke C. Ohuruogu • ZUMWALT, Christine Zum- • Gaorekw Gaorekw • Taofeek Olanrewaju walt

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Congress Timetable

Wednesday, Thursday, Friday, Saturday March 7th, 2012 March 8th, 2012 March 9th, 2012 March 10th, 2012 Location: ICD House Location: ICD House Location: ICD House Location: ICD House 09:00 Registration Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments 09:30 (09:45) Welcome & Intro- “Building Economic Bridges Participant Papers Participant Papers duction to the Program in the Horn of Africa and Economic Development of Malte Kaufmann Marcus Ruge Ethiopia” “The Impact of Corporate “Public Governance and the (Keynote Address) Social Responsibility on Shadow Economy- A small Business Performance - Can Introduction to Empirical Speaker: it be measured, and if so, Modeling and Political Minister Tadelech Dalecho how?” Economics” (Minister of Culture and Tourism of Ethiopia) 10:00 Economic Bridges: Aims, “The Significance of Arche- Lecture & Discussion Lecture & Discussion Incentives and Impacts logical Tourism Wealths in (Keynote Address) Nation Branding the Case Speaker: Speaker: of Ethiopia” H. E. Amb. Makhenkesi H. E. Amb. Mosud Mannan Speaker: (Lecture & Discussion) Arnold Stofile (Ambassador of Bangladesh Dr. Supachai Panitchpakdi (Ambassador of South Afri- to Germany) (Secretary-General of Speaker: ca to Germany) the UN Conference on H. E. Amb. Fesseha Asghe- Trade and Development dom Tessema (10:30) Keynote Address -UNCTAD) (Ambassador of Ethiopia to Germany) Speaker: Lecture & Discussion Minister Dr. Mari Elka Archeological Findings & Pangestu Speaker: Wild Life of Ethiopia (Minister of Tourism and Gergely Pröhle (Lecture & Film Screening) Creative Economy of the (Deputy State Secretary, Republic of Indonesia) Ministry for Foreign Affairs, Speaker: Republic of Hungary) Dr. Berhane Asfaw “Intercultural Diplomacy (Ethiopian Pleoanthropo- built on Economic Bridges” logist) (Lecture & Discussion)

Speaker: Christian Jourquin (CEO of Solvay GmbH) 11:30 Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments 12:00 „The Importance of Nation Welcome Address by (12:30) “Uzbekistan Nation “The Challenges of Econo- Branding in Contemporary H. E. Amb Anatole Baca- Branding” mic Development in Africa International Economics“ namwo (Lecture & Discussion) in the 21st Century: The (Interactive Panel Discus- (Ambassador of Burundi to Case of Malawi” sion) Germany) Speaker: (Lecture & Discussion) H. E. Amb. Dilshod Akhatov Moderator: Keynote Address (Ambassador of Uzbekistan Speaker: Mark Donfried Minister Victoire Ndiku- to Germany) Ambassador Prof. Dr. Isaac mana C. Lamba Speakers: (Minister of Commerce, (Ambassador of Malawi to Dr. Supachai Panitchpakdi, Industry and Tourism of Germany) Gergely Pröhle Burundi)

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Wednesday, Thursday, Friday, Saturday March 7th, 2012 March 8th, 2012 March 9th, 2012 March 10th, 2012 Location: ICD House Location: ICD House Location: ICD House Location: ICD House 13:00 Lunch Break Lunch Break (13:30) Lunch Break Lunch Break 14:00 Lecture & Discussion (14:30) “Economic Bridges: Participant Papers Aims, Incentives and Im- Speaker: pacts” Dr. Anne E. Witte Aleksej Jerman Blažič (Lecture & Discussion) “Special Knowledge is the (CEO, SETCCE, Slovenia) Source of all Culture” Speaker: Lecture & Discussion Dr. José António Pinto Constantin-Adrian Blanaru Ribeiro “Financial Products Consu- Speaker: (Lawyer, J. A. Pinto Ribeiro mer Protection in Condi- Minister Walter Mzembi & Associados, Portugal) tions of Crisis” (Minister of Tourism of Zimbabwe) 15:00 „Building Economic Bridges: Lecture & Discussion “International Practices and Farewell Integrating Cultural Diplo- Local Conditions” macy into Nation Branding, Speaker: (Keynote Address) Corporate Social Respon- H. E. Amb. Lazăr Comănescu sibility and Global Gover- (Ambassador of Romania to Speaker: nance“ Germany, Former Foreign Richard Boucher (Interactive Panel Discus- Minister of Romania) (Deputy Secretary-General, sion) OECD)

Moderator: Mark Donfried 16:00 Tea, Coffee & Refreshments Reception Tea, Coffee & Refreshments Embassy of Romania 16:30 Lecture & Discussion Lecture & Discussion “Why has Globalization Increased Inequality in De- Speaker: Speaker: veloping Economies?” H.E. Amb. Makase Nyaphisi Daniel Fouchard (Keynote Address) (Ambassador of Lesotho to (Director of the Ministry of Germany) Tourism of Haiti) Speaker: Prof. Eric S. Maskin (Professor of Economics, Harvard University; Nobel Prize Winner in Economics) 17:30 Reception Reception Traveling Time Embassy of Lesotho Embassy of Haiti 18:00 “Sierra Leone Day in Berlin” “Pakistan Day in Berlin” “Indonesian Day in Berlin” (Reception, Keynote (Reception, Keynote (Reception, Keynote Speech, Dance Perfor- Speech, Cultural Activity) Speech, Cultural Activity) mance) Location: Berlin Westin Grand Hotel

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Participant papers A number of academic papers were delivered from participants as part of the 2012 Berlin International Economics Congress. Papers on a variety of subjects related to economics and cultural diplomacy were presented by the following people:

• Malte Kaufmann • Dr. Anne E. Witte • Cătălin Bulgariu • Jurate Lionikaite • Yuwen Dai • Marcus Ruge • Constantin-Adrian Blanaru

Summaries of these papers are now exhibited on the website of the Institute for Cultural Dip- lomacy, and are available through the following link: http://www.culturaldiplomacy.org/culturaldiplomacynews/index.php?The-Berlin-Inter- national-Economics-Congress-2012-March-2012

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Conference Book The Berlin International Economics Congress 2012 (Berlin, March 07th - 10th, 2012)

Congress Interviews Video interviews were conducted with the following speakers as part of the Berlin Internatio- nal Economics Congress:

• Aleksej Jerman Blažič • The Hon. Dr. José António Pinto Ribeiro CEO, SETCCE, Slovenia Former Minister of Culture of Portugal; Lawyer, • The Hon. Amin Abdulkadir Senior Partner J. A. Pinto Ribeiro & Associados Minister of Culture and Tourism of Ethiopia • H. E. Amb. Lazăr Comănescu • Charles Emmanuel Ambassador of Romania to Germany; Former Deputy Chief of Mission of Embassy of Haiti in Foreign Minister of Romania Germany • H. E. Amb. Makhenkesi Arnold Stofile • Christian Jourquin Ambassador of South Africa to Germany CEO of Solvay • The Hon.Minister Mari Elka Pangestu • H. E. Amb. Dilshod Akhatov Minister of Tourism & Creative Economy of Indo- (Ambassador of Uzbekistan to Germany) nesia • H. E. Amb. Eddy Pratomo • H.E. Amb. Mosud Mannan Ambassador of Indonesia to Germany Ambassador of Bangladesh to Germany • H. E. Amb. Fesseha Asghedom Tessema Ambassador of Ethiopia to Germany • The Hon. Richard Boucher Deputy Secretary-General of the Organization for • H. E Amb. Gabriela Habsburg-Lothringen Economic Co-operation and Development (OECD) (Ambassador of Georgia to Germany) • The Hon. Dr. Supachai Panitchpakdi • Gergely Pröhle Secretary-General of the UN Conference on Trade Deputy State Secretary, Ministry for Foreign Af- and Development (UNCTAD) fairs of Hungary • H. E. Amb. Imomudin Sattorov • Minister Victoire Ndikumana Ambassador of Tajikistan to Germany Burundian Minister of Commerce, Industry, Postal Services & Tourism • H.E. Amb. Dr. Isaac C. Lamba Ambassador of the Republic of Malawi to Germa- • The Hon. Minister Walter Mzembi ny Minister of Tourism of Zimbabwe

The interviews can be found here: http://www.youtube.com/icdchannel

www.culturaldiplomacy.org - The Institute for Cultural Diplomacy “Indonesian Day in Berlin 2012” (Berlin, Westin Grand Hotel, March 9th, 2012)

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BERLIN INTERNATIONAL ECONOMICS CONGRESS www.biec.de

Institute for Cultural Diplomacy Ku’damm Karree, Kurfürstendamm 207-208, D-10719 Berlin Tel.: +49 (0) 30 2360 768 0 E-mail: [email protected] Website: www.culturaldiplomacy.org