CURRICULUM VITAE

Dr.B.ARTHI, 17/6, Subramaniyapuram, I Floor, , Trichy – 620 006. Mobile : 9043424026 e- mail: [email protected]

PERSONAL DETAILS Name : Dr.B.Arthi

Father’s Name : Mr.R.Baskaran

Gender : Female

DOB : 29.05.1978

Nationality : Indian

EDUCATIONAL QUALIFICATION

Designation : Assistant Professor of Commerce

Institution : Urumu Dhanalakshmi College, Trichy.

Academic Qualification : M.Com., MCS., MBA., M.Phil., Ph.D

Degree Institution / University Specialisation Year Class

Ph.D , Trichy. Finance 2015 Commended I M.Phil Alagappa University, Finance 2007 (64%) I MBA RVS IMSR, . Finance 2012 (72%) ManonmaniamSundaranar University, I M.Com Commerce 2008 . (73%) Seethalakshmi Ramasamy College, Corporate Distinction MCS 2001 Trichy Secretaryship (75%) Seethalakshmi Ramasamy College, I B.Com Commerce 1998 Trichy (71 %)

1

Sri Saradha Vidyalaya Higher 1995 I (80 %) XII/HSC Commerce Secondary School, Salem.

TECHNICAL QUALIFICATION: DCA (Diploma in Computer Application) & TALLY.

WORK EXPERIENCE

Place of Work Job Responsibility From To Experience

Urumu Dhanalakshmi College (Aided), Assistant Professor Feb Till 4 years 4 Trichy of Commerce 2016 Date months Srimad Andavan College of Arts & Assistant Professor July Feb 7 months Science, Trichy. of Commerce 2015 2016 Hindusthan College of Arts & Science, Assistant Professor July March 3 Years Coimbatore. of Commerce 2012 2015 Assistant Professor June Oct 1 Year 5 Kongu college of Arts & Science, . of Commerce - CA 2010 2011 months Valluvar College of Science & Lecturer June April 2 Years Management, Karur. in Commerce 2008 2010 Sri JayendraSarawathy Mahavidyalaya Lecturer in Corporate Aug March 8 months College of Arts & Science, Coimbatore Secretaryship 2006 2007 Lecturer in Corporate June May 2 Years Bishop Ambrose College, Coimbatore Secretaryship 2003 2005 Lecturer July March 9 months Muthu Arts & Science College, Harur. in Commerce 2002 2003

ACADEMIC EXPERIENCE

Teaching : UG - 15 years PG - 11 years TOTAL : 15 years.

Area of specialization : Finance

Subject Expertise : Research Methodology , Corporate Accounting, E-Commerce, Management Information System, Information Technology,

2

Income Tax, Management Accounting, Enterprise Resource Planning, Computer Application in Business, Human Resources Management, Strategic Management, Financial Management.

RESEARCH EXPERIENCE

No. of Years : 7 years

No. of M.Phil Guided : 4

No. of M.Phil Pursuing : 1

No. of Ph.D Guided : Nil

No. of Ph.D Pursuing : 3

ACADEMIC ACTIVITIES:

Member of Board of studies : Board of Studies for B.Com CA in Mahendra Arts & Science College, Kalippatti (P.O)

Doctoral Committee Member : Bharathidasan University, Trichy

Chairman of Board : Member of board of Examiner – UG Commerce board, Bharathidasan University, Trichy

Question paper setter for various Autonomous Colleges in

UG Semester Exam valuation panel member, Bharathidasan University, Trichy.

SEMINAR/CONFERENCE/WORKSHOP

Organised/ Convener : Organised Online Webinar on “Investment Strategies - Post COVID 2019”

Presented : National - 20 International – 10

SEMINAR/CONFERENCE/WORKSHOP

 Organizing Committee, One day INTERNATIONAL CONFERENCE ON BUSINESS, FINANCE AND MANAGEMENT: CHALLENGES IN THE GLOBAL ERA, ICBFM –

3

2017, held 20th January,2017, Organised by PG and Research Department of Commerce, Urumu Dhanalakshmi College, Trichy-19.

 Participated in the Two days Seminar on “Entrepreneurial Opportunities for Women and Youth” conducted by the “ Bharathidasan University, Department of Women Studies, Campus, Tiruchirapalli and WEAT( Women Entrepreneurs association of Tamilnadu) on 27th and 28th June,2018.

 Participated in the “DAY LONG INTERNATIONAL WORKSHOP ON INNOVATIVE RESEARCH PUBLICATION IN FINANCE” JOINTLY ORGANISED BY “SMART Journal of Business Management Studies” and Srimati Indira Gandhi College, Trichy held on 5th July,2019.

 Participated in the Workshop on “INTELLECTUAL PROPERTY RIGHTS” conducted by PG & Research Department of Commerce, Urumu Dhanalakshmi College, Trichy-19 held on 3rd October,2019

 Two days National level workshop on SPSS on 6th and 7th February,2020, conducted by PG & Research Department of Commerce, Urumu Dhanalakshmi College, Trichy-19.

ORIENTATION PROGRAMME

UGC sponsored “Orientation course” conducted by UGC - ACADEMIC Staff College, Bharathidasan University, , during 23rd August, 2017 to 19th September, 2017.

PUBLICATION DETAILS

JOURNAL PUBLISHED

S.N Vol & Issue ISSN No. Name of the Journal Title o No.,Year

1 SELP Journal of Social Retained Earnings of Infosys Vol.IV 0975 – 9999 Science (National Journal). Technologies Ltd Issue.14 Pg.no.1-5 Jan-Mar2013 2 Journal of Management and A Study on Technical Analysis Vol.III 2249 – 1260 Science (International Journal). of S&P CNX NIFTY INDEX Issue.1 2250-1819 Mar 2013 Pg.no.26-30.

4

3 International Journal of A study on the Corporate Vol.III 2250 – 2971 Management Focus Retained Earnings of Sugar Issue.2 Pg.no.61-68. (International Journal). Industries in . Apr-Jun2013 4 Research Explorer A study on the Corporate Vol.II 2250 – 1940 (International Journal) Retention Income of the Steel Issue.4 Pg.no.77-80 Industries in India Jul-Dec 2013 5 International Journal of Determinants of Corporate Vol.5 2277 –6788 Marketing, Financial Services Retained Earnings in Cement Issue.2 Pg.no.8-19 & Management Research. Industry. Apr-Jun 2016 6 International Journal of Perception and Preference of Vol.5 2277-7881 Multidisciplinary Mutual Funds Investors in Issue.7 Pg.no.8-19 Educational Research(Impact Karur July 2016 Factor- 3.318) 7 International Journal of A study on Consumer Vol VII, 2279-543X Scientific Research and Preference of Selected FMCG Issue.10, Pg.no.105- Review Products in Triohy, Tamil Nadu Aug 2018 108 8 International Journal of Vol VII, 2279-543X A Study on Online Banking scientific Research and Review Issue.10, Pg.no.170- Users in Trichy Aug 2018 173 9 International Journal of Customer Satisfaction Towards Vol VII, 2279-543X scientific Research and Review Internet Shopping in Issue.10, Pg.no.116- Tiruchirappalli Aug 2018 120 10 Shanlax International Journal A study on the impact of Vol.6 2320-4168 of Commerce Celebrity Endorsement towards Special 28-33 silks, Tiruchirappalli Sep 2018 Primax International Journal of A Study on Customer 2321-3604. Commerce and Management Perception towards the Investors Special Pg.no.26-30 11 Research of Mutual Funds in Aug 2019 The International Journal of A Study on Customer 0886-9367 Analytical and Experimental Experience in Online Shopping Vol XI, 12 Modal Analysis with Special reference to Issue IX, at Trichy Sep 2019

Our Heritage Organic farming in TamilNadu: Vol XX, 0474-9030 13 Status, constraints and Issue X, Jan Challenges 2020

5

BOOKS EDITED/AUTHORED

S.No Name of the Book Publisher Name Author Name ISBN No.

Organisational Behaviour – Algappa University DDE , 1 Dr.B.Arthi BBA III Sem, 10431/12631 Karaikudi Indian financial System – CDE, Bharathidasan 2 Bharathidasan University Dr.B.Arthi University, Trichy DDE Study Material, Trichy

ACHIEVEMENTS

RESOURCE PERSON – FDP/WORKSHOP/WEBINAR

S.No Name of the Name of the Institution Title Month & Programme Year 1 Resource Person - One Valluvar College of “Swayam” 26th June, day Workshop for Science & Management, 2019. Students Karur 2 Resource Person and Annai Women’s “Teachers Journey 17th August, conducted One day FDP College, Karur Towards Swayam” 2019. for Faculty Members 3 Resource Person for Vellalar College for “Cyber Law and 17th Sep, Guest Lecture Women (Autonomous), Security Governance” 2019. 4 Resource Person in PSG College of Arts & “Cyber Security – “a 13th May, Webinar Science(Autonomous), Key to Lock Cyber 2020. Coimbatore Crimes” 5 Resource Person in Sri Ramakrishna College “Cyber Crime and its 16thMay, Webinar of Arts & Science Implications on the 2019. (Autonomous), Young Generations” Coimbatore. 6 Resource Person in National College “Cyber Law: “An 18th May, Webinar (Autonomous), Trichy Effective Regulatory 2020 Measures to Curtail Cyber Crimes” 7 Resource Person in Srinivasan College of “Cyber Crime 29th May, National Level Arts & Science, Strategies” 2020. Webinar - Student . Development Programme (SDP)

6

8 Resource Person in Thiruvalluvar “Modus Operandi of 31st May, National Webinar Government Arts Cyber Crimes and its 2020. College, Relevant case studies”

9 Resource Person in “E-Learning for “E-Learning for 8th June, Webinar Students” Students” 2020.

RESOURCE PERSON – CDE CLASS

 Acted as a Resource person for Annamalai University DDE students in B.com  Acted as a Resource person for Bharathiar University DDE students in MBA  Acted as a Resource person for Bharathidasan University DDE students in M.com

AWARDS

 Best Teacher Award - Certificate of Appreciation for the Upliftment in Students Career by Rotary Club, Karur Wings.

OTHER POSITION HELD

 NSS Programme Officer (Unit – IV) of Urumu Dhanalakshmi College, Trichy  Co-ordinator of Rotaract Club, Urumu Dhanalakshmi College, Trichy  Co-ordinator of Youth Red Cross & Red Ribbon Club, Urumu Dhanalakshmi College, Trichy  Member of CTCP, Urumu Dhanalakshmi College, Trichy  Member of UDWC, Urumu Dhanalakshmi College, Trichy

7