April 17, 2018 London Public Markets Conference 2019 June , 2019

RETAIL MARKETS: SOCIAL, ECONOMIC AND CULTURAL SPACE London Public Markets Conference 2019

June , 2019

Inside Boqueria market, 1918-1922 (AFB) London Public Markets Conference 2019

June , 2019

Boqueria Market today London Public Markets Conference 2019

June , 2019

Sarrià Sant Gervasi

Galvany Llibertat Abaceria Central

Sant Andreu

Sants Ninot Concepció

Hostafrancs Clot

Sant Antoni Boqueria

Santa Caterina Poblenou

Barceloneta

Map of first Barcelona’s modern markets London Public Markets Conference 2019

June , 2019

Outside Sant Antoni market, Barcelona 1915 (AFB) London Public Markets Conference 2019

June , 2019

17

27 31

26 25

30 28 32 15 24

22

16 14 29

19 35

13 12 21 23 20 18 34 33

11 6 7 37

5 9 1 Barceloneta 21 Estrella 36 2 Boqueria 22 Carmel 38 3 23 Guinardó 4 Sta. Caterina 24 Horta 5 Concepció 25 Vall d'Hebrón 6 Ninot 26 Canyelles 3 7 Sagrada Família 27 Núria 8 39 8 Sant Antoni 28 Guineueta 10 9 29 Mercè 10 Marina 30 Montserrat 2 11 31 4 12 32 Trinitat 13 Galvany 33 14 Sant Gervasi 34 Felip II 40 15 Sarrià 35 16 Tres Torres 36 Clot 17 37 Provençals 3 18 Abaceria 38 Sant Martí 19 Lesseps 39 Sud-Oest Besòs 20 Llibertat 40 Poblenou 1

Àrea d’influència primària

Àrea d’influència secundària

Àrea d’influència terciària

Barcelona markets and their catchment areas London Public Markets Conference 2019

June , 2019

Budget of

13 milions € for year 68 Milion visits a Anual turnover year People employed 950 directly milions € 7.500 40 59% MARKETS 23 Of shops have seen Years is the redevelopment average age of work over the last these few years establishments 52% Of retailers are Invesment every 4 years aged between 30 and 49 of

100 milions € London Public Markets Conference 2019

June , 2019

MARKETS DAILY MANAGEMENT The keys to success.

- Public-private sector collaboration

- Economic development of the area

- Environmental commitment

- Improving the general public’s perception of markets

- International cooperation

- Urban and social transformation of the neighbourhood London Public Markets Conference 2019

June , 2019

MARKETS TODAY- Economic factors Reasons to prevent markets decline.

1. Markets are central to fresh food provision on their neighbourhoods, evolving on competence, quality, specialization and pricing to adapt to their environment. 2. Markets are drivers of employment and entrepreneurship. 3. The renovation of markets is an opportunity to boost the economic activity of market traders and their surrounding and the introduction of new operators. London Public Markets Conference 2019

June , 2019

MODEL FOR MARKET RENOVATION London Public Markets Conference 2019

June , 2019

The works in Sant Antoni Market London Public Markets Conference 2019

June , 2019

A CITY FOR ITS PEOPLE Urban and social transformation of the neighbourhood.

- Renovating and creating public spaces where neighbours can interact - Markets are centres of civil interaction and frames for communication and social exchange. - Promoting healthy food with different activities and an Educational Programme for the schools. - Social integration at risk of social exclusion (p.ex Home delivery service with intellectually disabled people). - Strengthen relation between market and shopping neighbours. - Revitalising the neighbourhood and fostering local cohesion London Public Markets Conference 2019

June , 2019

Home delivery

Food collection campaign

Workshop on social exclusion London Public Markets Conference 2019

June , 2019

SOUL: A STRATEGIC AIM Markets as reference for cultural living.

• During 2018 there were 217 recreational and cultural activities in the markets as a whole

• The gastronomy as a cultural value was represented by 186 workshops and cooking sessions

• We have already celebrated the 10th edition of the Market of Markets Fair, a major event in the city with more than 220,000 visitors

• The traditional festivities (carnival, Christmas, ...) also in the markets have a reference of celebration, with more than 150 activities London Public Markets Conference 2019

June , 2019 1. INTRODUCTION2. SUPERBLOCKS, A CHANGE IN CITY MODEL

AREA OF URBAN ECOLOGY

17 Barcelona aims to establish a new way of organising the city which reverses the current distribution of public areas between vehicles and people, giving priority to city residents and aiming to improve the city's environmental conditions and quality of life.

18 Streets for people

In an effort to return to a position where people are citizens, instead of their current relegated status as pedestrians. This also means establishing other rights in public places, such as relaxation, leisure, playing, festivities, culture, economic exchange, the exchange of information and knowledge and the right of expression and demonstration.

19 A chance to get back to nature

The Superblock Model is a chance to establish more green areas and corridors and increase the city's biodiversity.

20 DESCRIPTION

Main street Superblock organisational model Local street

Current model Superblock model Civic axes

Mobility Living

The Superblock Model reorganises the way streets work, diversifying the ones used for through traffic and qualifying the other streets for other functions, such as leisure, relaxation and the introduction of green areas and biodiversity.

June 2016 21 Initiative characteristics

• Structural: Tactical level + definitive redevelopment that consolidates functional change, habitability and the establishment of green infrastructure and biodiversity.

(6 of 10)22 London Public Markets Conference 2019 June , 2019

THE CASE OF SANT ANTONI MARKET Public space gain 2018-2019

Sant Antoni Market

More of 26.000 m2 public space recupered for pedestrians Tactical actions on the street cross Comte Borrell (Manso-Aldana) and Parlament street (Viladomat – ronda de Sant Pau)

London Public Markets Conference 2019 June , 2019

Before de reform in Sant Antoni Market London Public Markets Conference 2019

June , 2019 London Public Markets Conference 2019

June , 2019 London Public Markets Conference 2019

June , 2019 What new uses on the street can be consummate?

They allow the appropriation of the public space by the neighbors.

Boost basic neighborhood activities: Rest and stay. Coexistence and relationship between neighbors. Recreation and play. Contact with nature.

They facilitate self-management of activities on a communitarian basis: Cultural events, exhibitions. Debates, parties. Sports meetings, etc