1 PROJECT 1 MEDIA KIT | 2019 Introduction

Project 1 is shaping up to be a very exciting year! To help you spread the word about your participation, we’ve put together this toolkit, complete with resources, samples and tips.

In the Digital Assets folder you’ll see full-sized images for use on Facebook, Twitter and Instagram. Each social media image is sized appropriately and can be embeded on your website or in blog posts.

Don’t forget to follow Project 1 on Facebook, Twitter and Instagram to stay up-to date on everything leading up to September.

Happy Sharing!

Index

Project 1 Brand

04 Logo 05 Misuse 06 Artist Tape 08 Typography & Use 09 Color 10 Format & Grid 12 Photography 14 Trademarks & Usage 16 Brand In Use 18 Sponsorship

Social Media

19 Facebook 21 Instagram 23 Twitter

01 PROJECT 1 BY ARTPRIZE

THE PROJECT 1 BRAND IS A REACTION TO THE AESTHETICS OF THE TEMPORARY INTERRUPTION OF PUBLIC SPACE CAUSED BY BARRICADE OR CAUTION TAPE.

Press Releases & Blog Posts Tips for Promoting Your Project 1 Participation If your organization plans to celebrate its participation at Project 1 via a press release, Use the Official Hashtag: #Project1GR blog post or media advisory, please include the Project 1 boilerplate as seen below. Please This will help make your post discoverable use any of the Digital Assets for your imagery for other visitors and provides a window into needs. the exhibition for users unable to physically attend. Monitor the hashtag on social Project 1 is the next evolution of ArtPrize and media to discover what other visitors are the first in a series of citywide, community- excited about leading up to and during the oriented public art commissions to take place exhibition. between biennial ArtPrize competitions. From Sept 7–Oct. 27, 2019, the Project 1 Project 1 Social exhibition will occupy three outdoor spaces in Grand Rapids, Michigan and will feature The following pages show examples of how temporary public artworks by five artists. to use the Project 1 brand and the Digital The seven week run will be punctuated by Assets. Thanks for sharing! a series of events, volunteer opportunities, educational programs and performances. Post. Hashtag. Repeat. The ArtPrize organization receives generous support from many local organizations.

02 “WE’RE THRILLED BY THE NEW CREATIVE AND COMMUNITY OPPORTUNITIES THAT PROJECT 1 PRESENTS, AND THE PLATFORM IT OFFERS TO DEVELOP COLLABORATIVE PROGRAMMING INSPIRED BY A CITYWIDE ART PROJECT.”

DANA FRIIS-HANSEN, GRAM DIRECTOR LOGO

The Project 1 typemark should be used as if it were part In Project 1 materials, the logo tape should extend off of a larger roll of tape. Cropping, repetition and the white of at least one edge. Cropping the text is encouraged, or black background link the utilitarian text lock-up to the but use it in tandem with repetition so all information overall Project 1 brand. is visible. There are 3 lengths of tape included in the digital asset files (small, medium & large).

For legibility on a smaller scale, there is a thumbnail logo Please provide at least 0.5” in print and 36px in web mark that should only be used at a height less than 0.5’’. or electronic media on all sides of the logo. No other This mark should not be used to replace the tape and elements, text or graphics may be used in this zone. the exhibition title and dates should be included in the editorial copy.

0.5 in

0.5 in

0.5 in 04 LOGO MISUSE

The Project 1 logo should always be used in black & white with the option to overlay on the tertiary colors, either orange or yellow. Here are some examples of misuse.

Do not use a cropping of logo tape that doesn’t include the logo Do not change the opacity of the logo. in it’s entirety. It may only be used as a secondary element in conjunction with tape that includes the full logo.

Do not use the thumbnail logo as the main logo or above 0.5’’ Do not use an extreme cropped version of the tape as the primary logo mark. Only use if a full logo is already present.

Do not rearrange the logo in any way or change the sizes of Do not use the logo in color. elements within the logo.

05 ARTIST TAPE

The Project 1 yellow artist tape is like a secondary logo When using repetition make sure the artist name needing that should be used in conjunction with the Project 1 logo to be represented is seen in it’s entirety at least once. tape. Similarily, the tape should extend off of at least one The artist tape should primarily be used on a yellow edge and cropping the text is encouraged. background with black text.

Always crop the tape within the context of the whole. When referring to a particular artist, crop the sides to show part of the other artist names. This eludes to individuals that are part of a larger exhibition.

06 TYPOGRAPHY

Univers 65 Bold Univers 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLM abcdefghijklmnopqrstuvwxyz Univers 65 Bold Oblique NOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklm Univers 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ nopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Univers 55 Oblique Univers 65 Bold Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLM Category sans-serif NOPQRSTUVWXYZ Classification Neo-grotesque sans-serif Designer(s) Adrian Frutiger abcdefghijklm Foundry Deberny & Peignot Linotype nopqrstuvwxyz Date released 1957

Univers 55 Roman Univers was one of the first typeface families to fulfil the idea that a typeface should form a family of ABCDEFGHIJKLM consistent, related designs. Past sans-serif designs such as Gill Sans had much greater differences NOPQRSTUVWXYZ between weights, while loose families such as American Type Founders’ Franklin Gothic family abcdefghijklm often were advertised under different names for each style, to emphasise that they were not completely nopqrstuvwxyz matching. By creating a matched range of styles and weights, Univers allowed documents to be created Univers 55 Oblique in one consistent typeface for all text, making it easier to artistically set documents in sans-serif type. ABCDEFGHIJKLM This matched the desire among practitioners of the “Swiss style” of typography for neutral sans-serif NOPQRSTUVWXYZ typefaces avoiding artistic excesses.

abcdefghijklm FROM WIKIPEDIA, THE FREE ENCYCLOPEDIA nopqrstuvwxyz

07 HEADER 1 – 55 Roman, All Caps

Leading: 10% of the font size VIP Tracking: -50 L AUNCH Kerning: manual PA RT Y

HEADER 2 – 55 Roman, Title Case Downtown Leading: 10% of the font size Tracking: -50 Grand Kerning: manual Rapids

Friday, Sept 06 Subheaders – 65 Bold

Help us ring in our latest endeavor to Body Copy – 55 Roman encourage critical discourse, celebrate artists, transform urban space and Leading: 3pts above font size promote cultural understanding. Tracking: -20

Appetizers and drinks will be provided. Subtext, Titles of Work - 55 Oblique

08 COLOR

PANTONE Yellow C C3 M9 Y100 K0

PANTONE 157 C C3 M43 Y76 K0

Back #000000 C0 M0 Y0 K100

White #ffffff C0 M0 Y0 K0

09 FORMAT AND GRID

Format Grid

Whenever possible, use international standard In mathematics, the Fibonacci numbers form a paper sizes from the A Series: sequence, called the Fibonacci sequence, such that each number is the sum of the two preceding ones, A1 594 x 841 mm starting from 0 and 1: A2 420 x 594 mm A3 297 x 420 mm (0,) 1, 1, 2, 3, 5, 8, 13, 21 A4 210 x 297 mm A5 148 x 210 mm Fibonacci numbers are strongly related to the A6 105 x 148 mm golden ratio and frequently appear in biological settings, such as branching in trees, arrangement of This ensures harmony between pieces within the leaves on a stem, and the flowering of artichoke. Project 1 system, as each size in the series is half of the previous size. This book uses A4, the most When creating your grid, divide the area horizontally commonly available paper size worldwide (similar in such a way that the number of rows is equal to in size to the US Letter). A visual representation of the total of a Fibonacci sequence. The grid used in the system can be found on the following spread. this spread uses 20 rows (1+1+2+3+4+5+8). Add a number of columns that creates as close to a square grid as possible (this will not be exact).

This grid system will help in defining hierarchy. Headlines and photography will often utilize the larger five and eight row sections, while theProject 1 logo tape and sponsorship areas will take the one row sections. Remember, the grid system is an aid and is there to assist, not limit you. Break it at will.

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1

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8 PHOTOGRAPHY

Photography of Project 1 artworks should primarily be used in full color, although there are alternate styles for use when assets are low resolution or when the context allows for a more expressive application. Repetition, cropping and mixing different combinations of two-color process can be used to provide visual interest.

Be sure to provide artist credit on photography whenever possible.

For designer use when altering photo styles:

• Open photo in Photoshop • Go to Image > Mode > Grayscale (click discard) • Convert to Bitmap (flatten layers) • Output: 200-300 pixels/inch Method: Halftone Screen • Frequency: 25 Angle: 15 Shape: Ellipse • Keep as bitmap and Save As .tif file • Drop image into InDesign and change foreground and/or background colors (use only the colors from the the color palette on page 07)

12 13 13 HEATHER HART, WESTERN ORACLE, 2013. ARTPRIZE® IS THE TRADEMARK OF ARTPRIZE GRAND RAPIDS, A 501(C)(3) NONPROFIT ORG. THESE ARE THE BASIC RULES ON THE USE OF THE TERM ARTPRIZE IN PRINT, AND SOME IN-DEPTH WAYS TO DESCRIBE THE PROJECT 1 EXHIBITION.

14 EDITORIAL

THE ARTPRIZE ORGANIZATION PRODUCES OPEN CITYWIDE CONTEMPORARY ART EXPERIENCES THAT ENCOURAGE CRITICAL DISCOURSE, CELEBRATE ARTISTS, TRANSFORM URBAN SPACE AND PROMOTE CULTURAL UNDERSTANDING.

Using the Term ArtPrize Writing About Project 1

• ArtPrize is always one word Short sentence: Project 1 by ArtPrize • In headlines, ARTPRIZE is in ALL CAPS is the first in a series of citywide public • In body copy, ArtPrize is written with a art commissions bringing immersive capital A and a capital P installations and community programming • The first use of ArtPrize in a document to Grand Rapids. 9/07–10/27, 2019. must be followed by the ® symbol Longer sentence: From September Using the Exhibition Name, Project 1 7-October 27, explore spectacular art installations, sculptures, public events, • In body copy, Project 1, Project 1: Crossed performances, urban interventions and Lines, and Crossed Lines are always community-oriented projects at Project italicized. 1: Crossed Lines–a brand new public art • In headlines, PROJECT 1 and PROJECT 1: exhibition that invites you to participate in a CROSSED LINES are written in ALL CAPS citywide conversation about what it means and not italicized. to belong. • The first use of Project 1 in a document should always include the term ArtPrize Go Deeper: Grand Rapids has a rich legacy — ie: Project 1 by ArtPrize or ArtPrize of public art defining and enhancing civic Presents Project 1: Crossed Lines. space, yet still faces difficult questions about • Project 1, Project 1: Crossed Lines, and access and boundaries. We invited five Crossed Lines are never translated. world-renowned artists to consider how • On social media and places where italics these lines, both visible and invisible, affect aren’t possible, Project 1, Project 1: our sense of belonging. The artists featured Crossed Lines and Crossed Lines remain in Project 1: Crossed Lines are creating without quotes or additional treatment. more than just objects. These artists make and remake spaces that are completed by community involvement and interaction. By asking artists to temporarily alter public spaces and create new ones, this exhibition explores how and for who the city is made. Project 1: Crossed Lines exists to show how art can help transform cities into places where we all belong. IN USE

16 GRID LAYOUTS

PAUL AMENTA AMANDA HEATHER OLALEKAN RAFAEL PAUL AMENTA AMANDA HEATHER OLALEKAN RAFAEL PPAULAUL& TE AADMENMEN LOTTTATA BROWAAMANMANDEDADAR HEHEHARTATATHEHERR OLOLJEALYIALFOEKEKUSANAN LOZARARANOFAFA-HELEMMEEL R

Rafael Lozano-Hemmer, Voice Tunnel, Relational Lozano-Hemmer develops interactive installations that & TED LOTT BROWDER HART JEYIFOUS LOZANOlive-H at the intersection of architectureEMME and performance R Architecture 21, 2013. Commissioned by Park Avenue art. His large-scale interactive installations have been Rafael Lozano-Hemmer, Voice Tunnel, Relational Lozano-Hemmercommissioned for develops events around interactive the world, installations and he wasthat & TED LOTT BROWDER HART JEYIFOUS Tunnel, NYCLO DOT “Summer Streets”.ZA Shown hereNO in livethe firstat-H the artist intersection to officially of architecturerepresentEMME Mexicoand performance at the Venice R Architecture 21, 2013. Commissioned by Park Avenue art.Biennale His large-scalewith a solo exhibition.interactive Heinstallations will create havea new been site- New York City, New York. Photo by James Ewing. specific piece for Project 1. & TED LOTT BROWDER HART JEYIFOUS LOZANOcommissioned-H for events aroundEMME the world, and he was R Tunnel, NYC DOT “Summer Streets”. Shown here in the first artist to officially represent Mexico at the Venice Rafael Lozano-Hemmer, Voice Tunnel, Relational Lozano-HemmerBiennale with a solo develops exhibition. interactive He will createinstallations a new site-that New York City, New York. Photo by James Ewing. livespecific at the piece intersection for Project of 1. architecture and performance Architecture 21, 2013. Commissioned by Park Avenue art. His large-scale interactive installations have been Rafael Lozano-Hemmer, Voice Tunnel, Relational commissionedLozano-Hemmer for eventsdevelops around interactive the world, installations and he was that Tunnel, NYC DOT “Summer Streets”. Shown here in thelive first at theartist intersection to officially of represent architecture Mexico and atperformance the Venice Biennaleart. His with large-scale a solo exhibition. interactive He installationswill create a havenew site-been Architecture 21, 2013. Commissioned by Park Avenue Lozano-Hemmer develops interactive installations that Rafael Lozano-Hemmer, Voice Tunnel, Relational specificcommissioned piece for forProject events 1. around the world, and he was New York City, New York. Photo by James Ewing. live at the intersection of architecture and performance the first artist to officially represent Mexico at the Venice Tunnel, NYC DOT “Summer Streets”. Shown here in art. His large-scale interactive installations have been Architecture 21, 2013. Commissioned by Park Avenue Biennale with a solo exhibition. He will create a new site- commissioned for events around the world, and he was New York City, New York. Photo by James Ewing. specific piece for Project 1. Tunnel, NYC DOT “Summer Streets”. Shown here in the first artist to officially represent Mexico at the Venice Biennale with a solo exhibition. He will create a new site- New York City, New York. Photo by James Ewing. specific piece for Project 1.

Friday

Sept 13 RAFAEL ATHER OLALEKAN MENTA AMANDA HE LOZANO-HEMMER PAUL A R HART JEYIFOUS & TED LOTT BROWDE for at Rosa Park 17 Circle SPONSORSHIP PEDALPEDAL PROJECTPROJECTPEDALPEDAL 1 1 Come rideCome with us ride through with us all through three locations all three oflocations Project of1 by Project ArtPrize, 1 by a ArtPrize, new a new citywide publiccitywide art exhibition.public art exhibition. Experience Experience the work of the world-renowned work of world-renowned artists artists and the gorgeousand the gorgeousGrand Rapids Grand cityscape, Rapids cityscape,all from the all unique from the perspective unique perspective of of your bike seat.your bikeOur stopseat. at Our Martin stop Lutherat Martin King Luther Jr. Park King will Jr. include Park will the include African the African AmericanPROJECTPROJECT AmericanArt & Music Art Festival. & Music You Festival. won’t Youwant won’t to miss want it. to miss it. 11 All ages andAllCome skillages ride and with skill us throughMeet all three at Rosa locationsMeet Parks at ofRosa Project Parks 1 by September ArtPrize, a Septembernew 21, 2019 21, 2019 levels welcomelevelscitywide welcome public art exhibition.Circle Experience readyCircle to the ride ready work toof world-renownedride Kickoff at artists10amKickoff at 10am and the gorgeous Grand Rapids cityscape, all from the unique perspective of your bike seat. Our stop at Martin Luther King Jr. Park will include the African American Art & Music Festival. You won’t want to miss it.

All ages and skill Meet at Rosa Parks September 21, 2019 levels welcome Circle ready to ride Kickoff at 10am

Sponsor logos should be in Sponsored BySponsored By In PartnershipIn With Partnership With black (on white) or white (on black) and within the 1-2 Sponsored By In Partnership With column (on a 20 column grid).

18 FACEBOOK

19 FACEBOOK COVER PAGE PHOTOS

20 INSTAGRAM

21 INSTAGRAM GRID 22 TWITTER

23 TWITTER HEADER PHOTOS 24