MEDIA SOLUTIONS 20MEDIA 17GUIDE San Antonio Express-News | ExpressNews.com | mySA.com About Us
HEARST CORPORATION Hearst Corporation is one of the nation’s largest diversified media companies, with newspaper, magazine, broadcast, interactive media and syndication divisions. It publishes 15 daily newspapers including the San Antonio Express-News, Houston Chronicle, San Francisco Chronicle and (Albany) Times-Union; and dozens of magazine titles in the U.S. and abroad, including O, The Oprah Magazine; Esquire; and Good Housekeeping. In addition, Hearst Corp. operates 29 television and two radio stations in geographically diverse markets, and 20 business-to-business information services and electronic databases.
SAN ANTONIO EXPRESS-NEWS The San Antonio Express-News has been the voice of South Texas since 1865. Acquired by the Hearst Corporation in 1993, the Express-News is San Antonio’s most enduring source of news and information. By teaming up with other digital media outlets, the Express-News strategically positions itself in an ever-changing media industry.
SAN ANTONIO San Antonio continues to thrive as one of the nation’s top cities for new business opportunities because of its affordability and investments in infrastructure, technology, education and healthcare. • Major Industries: Defense, Health Care, Tourism • Median Household Income: $53,748 • Median Home Price: $137,800 • Metro Population: 2,333,300
2 Source: Forbes.com The Best Place for Business and Careers 2015 A Top-40 market The San Antonio Market and one of the The net combined San Antonio Express-News/mySA.com weekly audience is more than 795,000 adults or 39% of the San Antonio fastest growing metros: DMA. We also bring social media partnerships into the mix, with their base of highly engaged participants, as well as commercial printing and direct mail. 31st largest U.S. DMA population 2.7 million
7th largest U.S. city population 1.4 million
9th largest U.S. DMA in Hispanic population 1.5 million
3 Source: Scarborough 2016 R2, Nielsen 2016 GET THE WEEKLY BUSINESS PURO S.A. SPURS NATION TV SHOW MAGAZINE AT H-E-B, 7-ELEVEN OR Co-hosted by Jabari Young CORNER STORE Going online Judge hurls
THE ION OF AN EDIT
17, 2016 January of the Express-News Sunday, to seek out misconduct PICKS and Don Harris JEFF McDONALD E ALL-TIM THE OP of WOAI, PURS T NATION S SPURS K L Y W E E funding pays charge at 11 p.m. SPURS NATION every Sunday off at UT JP Uresti during the season. The Express-News ranks: Partner 2255 Page B1 Gilbert Garcia, A2
EXPRESSNEWS.COM AND MYSA.COM | Wednesday, January 20, 2016 | THE VOICE OF SOUTH TEXAS SINCE 1865 To AG, fantasy sports no game Justices with a ExpressNews.com pant in a sporting event and the Paxton: Daily play house takes a cut,” Paxton said online is gambling Timelines: An interactive in a statement accompanying look at daily fantasy his much-anticipated, non- sports history, and gam- By Peggy Fikac binding legal opinion. to weigh bling in Texas. and Nick Moyle Paxton said a court, if con- Document: Read the Attorney STAFF WRITERS fronting the issue, likely would AG’s opinion. General Ken find participation in daily fan- Paxton’s AUSTIN — Daily fantasy tasy sports is illegal. nonbinding Obama’s sports play amounts to illegal Daily fantasy sports site opinion was gambling under Texas law, tional fight over the multibil- DraftKings said it intended to highly Attorney General Ken Paxton lion-dollar enterprise. keep operating in Texas, dis- anticipated. said Tuesday, positioning the “Simply put, it is prohibited agreeing with Paxton’s inter- Lone Star State to become the gambling in Texas if you bet on pretation of the law and his de- decision newest battleground in a na- the performance of a partici- Paxton continues on A11 multimedia High court will hear immigration policy case
Freezing temperatures, altitude sickness don’t keep By Aaron Nelsen and Guillermo Contreras S.A. amputees from the top of Mount Kilimanjaro STAFF WRITERS President Barack Obama’s Online initiative to protect about 5 million immigrants from de- More: portation and provide them For Walking among clouds work permits — stalled for past almost a year by adverse feder- coverage on the immigra- By Richard A. Marini al court rulings — will get a tion issue, go STAFF WRITER U.S. Supreme Court review. to Express The court is expected to hear News.com. ona Patel and the the case in April, with a deci- other members of the sion possible by June. A ruling More: Cloud Walkers team favorable to the administration A look M at the powerhouse didn’t celebrate New Year’s would allow it to begin imple- challenges with noisemakers and Cham- menting the program before to Obama’s pagne this year. Obama leaves office and in the # immigration They were too busy fighting midst of an election year. policy. the effects of altitude sickness A Texas-led lawsuit has on Day 3 of their eight-day Justices continues on A11 climb to the summit of Mount Kilimanjaro in Tanzania. In fact, it wasn’t until the next morning at 9 — midnight San Antonio time — that Patel VOTE called out “Happy New Year!” to her fellow climbers. Clinton due to make The other eight climbers, all Since its first edition in 1865, the Sanamputees, alongAntonio with the four- Express-News has a stopbuilt in San aAntonio person medical staff and three- person film crew documenting the climb, paused briefly to reputation for solid journalism and communityExpressNews.com/ involvement. The newspaper Lifestyle
Video: Go online to Clinton Cruz Palin watch a trailer for a doc- umentary on the Cloud 1 Clinton visiting today: Dem front-runner is Walkers and to see an animation throwing a $1,000-per-person reception. A3 of their route to the summit of today delivers a large, loyal readership with a desirable income and1 Cruz ineducation New Hampshire: Texan could be too Mount Kilimanjaro. conservative to be widely popular there. A5 1 Palin endorsement: Ex-VP hopeful is putting her money on Donald Trump. mark the occasion and then A5 continued trudging up the demographic. And our Hearst Media mountain.Solutions multiple-media experts work to “We wanted to show that even those who are amputees can do something like climbing Dome concessions Kilimanjaro,” said Patel, who has worn a prosthetic leg since Mona Patel / Courtesy photos pact to be awarded maximize your return on every marketing1997 and leads the amputeedollar spent in the paper, from full- support group San Antonio ABOVE: Porters and members of the Cloud Walkers team go up Kilimanjaro. Amputee Foundation. “I also By Richard Webner wanted these guys to see what LEFT: Justin STAFF WRITER they’re capable of.” Pfaff, team Patel hand-picked the mem- prosthetist The City Council will vote run placement to specialized niche targetingbers of the Cloud Walkers within our diverse(from left); audience.next week to award a $105 mil- Online (team motto: “For those willing team leader lion vending contract for the Document: to overcome, we will show the Mona Patel; exclusive rights to sell food and Scott Wilson, View the letter world you can walk among the beverages at the Alamodome for from the clouds”) for the once-in-a-life- who lost his the next 15 years. • in Sunday readership arm in an oil attorney time climb. Many had been The contract is part of an general’s clients of the foundation. field accident; overhaul of the sports and enter- and Ian office “I … wanted to make sure tainment complex, which soon Warshak, who declining the they all meshed personality- lost both legs will begin a $42 million renova- San Antonio wise,” she said. “Didn’t want and all his tion that will replace its conces- Express-News’ any drama or volatile person- fingers to sions stands and double the request to alities.” infection, at width of its concourse, among view bid penetration with 30% Under her leadership, and other changes. The current con- proposals. the summit. Our creative staff can deliver a customized branding campaign or maximizeFind it at after months of training climbs tractor, Aramark Corp., has been at area parks and in Taos, New the Alamodome’s main food Express Walkers continues on A10 Dome continues on A10 News.com.
1 151st year, No. 112. your visibility with nontraditional ad shapesWEATHER and placementsINDEX virtually anywhere40 pages, © 2015, Subscriber bonus: Yum, yum! San Antonio Express-News HIGH LOW Business B1 Deaths B5 mySA D1 Sports C1 It’s time to go greens. • local media website with Partly cloudy Classified C6 Editorials A12 Op-ed A13 Stocks B3 64 52 Full report, C8 Comics D4 Metro A3 Puzzles D3 TV D3 1 ONLY IN THE E-EDITION, PAGE EE1 D in these products. ALWAYS AVAILABLE ONLINE AT BBMOTORS.COM 202 15 F150 SUPERCREW ALL 2015 FOCUS SE’s mySA.com and TITANIUMS $12,000 $7,000 OFF OFF • HEATED/COOLED MESA ANTIQUE LEATHER SEATING 21 28 • PUSH BUTTON START • TAILGATE STEP (1) MPG MPG 0% APR for 60 months available • NAVIGATION • HEATED REAR SEAT HWY 19 AT THIS PRICE 20 AT THIS PRICE HWY 800.620.7543800 620.7543 • POWER RUNNING BOARDS 601A Pkg, Excludes 4x4’s Example Total Vehicle $59,890, ford Disc $1,750, msrp $58,140, Customer Cash $1,500, BB Disc $8,750, Sale Price $47,890, You Save $11,500. MSRP $19,680, Customer Cash $3,000, Bonus Cash $1,500, BB Disc $4,000, You Save $7,000. www.bbmotors.com ART FOR ILLUSTRATION ONLY. ALL PRICES+ TT&L AND ACCESSORIES. RETAIL PURCHASES ONLY. [1] 0% FOR 72 MONTHS AVAILABLE WITH APPROVED CREDIT, $13.89 PER THOUSAND FINANCED. CALL DEALER FOR DETAILS. OFFERS EXPIRE 1/31/2016.
Among 5 major Texas newspapers
4 Source: Scarborough 2016 R2, vs Austin, Dallas-Ft. Worth, El Paso and Houston We help you reach your customers – wherever they are
Hearst Media Solutions serves all of your digital advertising needs. We partner with social media and search engine giants to bring you state-of- the-art Search Engine Marketing and Search Engine Optimization. We offer targeted email and mobile marketing. And we can build eye-catching online banners, video clips and more for our clients.
Sometimes targeting shoppers by location – either based on where they live or where you do business — is the most practical way to build sales. Using our research data, you can zero in on customers in print via news- paper, direct mail or special-interest publications; via online banner ads, SEM, SEO or interactive social media pages; or via mobile or email mes- sages. All these media enable geographic targeting by specific neighbor- hoods and ZIP codes. So wherever your customers are, we’ve got a way to .com find them and reach them! .com
SEO
Search Engines
To AdverTise: (210) 250-2345, press 4 Jobs.com/Auto(800) 411-2527 Sunday April 13, 2014 | Section D | ADvertiSing Supplement | SAn Antonio expreSS-newS AnD mySA.com
5 mySA.com Our website is the most visited in the San Antonio market. It’s where millions of San Antonians go when they want the latest breaking news, sports, weather and more, 24/7. • 43.6 million average page views per month • 3.2 million average unique users per month • 22.5 million average mobile page views per month ExpressNews.com Our premium, subscriber-only website provides exclusive reports, in-depth local news and insider analysis that you will only find here. • 1.6 million average page views per month • 468,000 average unique visitors per month • 735,000 average mobile page views per month
6 Source: Adobe Analytics (Q3 2016) E-edition & E-edition for iPad
A page-by-page, exact replica version of the print edition of the San Antonio Express-News available online 24 hours a day. The San Antonio Express-News e-edition is now available in an iPad app (ExpressNews.com/GetApp).
7 Our results-driven program also includes:
• Click-through results evenly spread out over a chosen period of time • Detailed tracking and reporting to tie performance to your budget allocation • Access to our experts for questions and campaign advice How important is SEM?
of online experiences begin 93% with a search engine Search Engine Marketing Search Engine Marketing (SEM) is a term that describes the different ways you of Internet marketing service can make your website even more visible in search engines. This increased visibility 70% share is owned by Google will result in more traffic to your website. SEM is a combination of search engine optimization (SEO) and pay-per-click (PPC) to help get more visibility for your website. It comes with a wealth of benefits that can help you convert traffic into sales, including of searchers ignore lead generation, brand building and increased competitiveness. paid ads altogether 80% Hearst Media Solutions utilizes a highly intuitive software program that maximizes your allotted budget by responding to specific keywords. Plus, it learns how to position of searchers never scroll down your company where it is most likely to have the greatest number of leads. The result is 75% past the first page of search engines that you maintain a strong Web presence while controlling your costs. Partnering with a leader in specialized search technology allows you to drive responses exactly where you want them – to your phone, email and/or website. close rate for SEO leads 15%
Source: Business Marketing for Chambers of Commerce Around Sacramento September 2016; 8 Smart Search October 2016 Search Engine Optimization of B2B marketers and 77% of B2C Search engine optimization is used 86% marketers use content marketing to move companies higher in search (Content Marketing Institute) engines’ natural or organic listings. Rather than show online paid ads in worldwide rated SEO successful at response to a search, SEO is a more achieving objectives of improved subtle approach that ranks the likelihood 89% search rankings, website traffic and of your company’s appearance on the lead generation (eMarketer) search results, based on your website’s actual content. of consumers visit a store within a day 50% of their local search on a smartphone Each search engine uses formulas to read a site’s keywords and other (Google) internal components and bases a website’s ranking within the search results of B2B researchers start their on this formula. research with a generic search 71% (Google) SEO is the #1 driver of traffic to content sites right now. of in-house marketers and 76% of U.S. agencies said SEO provided 73% excellent or good return of investment Top three most-effective SEO tactics (MarketingProfs) (eMarketer) • 72% Content creation • 48% Keyword/phrase research • 34% Frequent website updates
Source: Web Presence Solutions January 2016 9 Social Media
FACEBOOK’s vast audience has members open to directly connecting with your business. We can create a Facebook fan page for your business to attract them, and you’ll be able to interact directly with potential customers and gather a dynamic database of contact information from users who want to receive information and offers directly from you. Or, we can create targeted Facebook ads to reach potential customers. With Facebook advertising, you choose your daily budget and pay-per-click amount, and pay only when someone clicks on your ad. Or, you can pay per impression for a pre-set number of times your ad will be displayed.
YOUTUBE Utilize video marketing on YouTube to tell your story with video or extend your television campaign. Target your video(s) by keyword, location, audience, or interest/topic.
TWITTER Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets.” Advertisers can target users based on their history of tweets and may quote tweets in ads delivered to the user.
1010 Source: Social Media Management
Social media management helps your business by pushing content to fans and followers ensuring you stay top-of-mind and have a consistent content strategy. With the tremendous growth of the digital universe, social media is a great way to tap into the enormity of its marketing potential.
Of all the social media currently available, Facebook is by far the most popular. Facebook’s vast audience has members open to directly connecting with your business. We manage your Facebook fan page and push content regularly, each month, to help your business attract potential customers.
Gather a dynamic database of contact information from users who want to receive information and others directly from you.
Reputation Management
We help your business claim and monitor your listings and profiles across the Web to ensure you are informed and aware of what consumers are saying about your business. We provide a list of where your business listings are online, what may be missing, and if there are any possible errors that need to be corrected. Consumer reviews are sent to you with recommendations on how to respond to both good and bad publicity to improve customer service.
A share-of-voice graph shows your online prominence compared to your competition to understand how to better improve your reputation.
11 Email Marketing
Our permission-based email marketing is an efficient, cost-effective way to market your business to a welcoming, engaged audience. It is an additional point of entry to your brand awareness, and can be used to direct them deeper into your website or to send them special offers, coupons and promotions. You can target emails based on demographic, psychographic or geographic criteria. And since Hearst Media Solutions is approved A for mass email servers, your message won’t be diverted as spam. SQUIB WEEKEND HOUSE HUNTERS mySA Weekend House Hunters newsletter reaches more full-service than 170,000 real estate intenders and home shoppers each week in San Antonio, delivering useful content from open houses and product: featured properties to neighborhood news and helpful articles. SQUIB JOB SEEKERS mySA Weekend Job Seekers newsletter reaches more than • Cost-efficient, time-efficient 100,000 active and passive job seekers in the San Antonio area advertising delivery every week offering useful information about new companies coming to the city, job fairs, featured employers, and recently • Opt-in database, continually updated listed positions.
• Sophisticated database management SQUIB CAR SHOPPER • Less than 3% bounce rate mySA Weekend Car Shopper’s Guide reaches more than 400,000 auto intenders and shoppers every weekend, delivering reviews on new makes and models, sales events, plus automotive listings and inventory from San Antonio’s premier dealerships covering new, used, and certified pre-owned vehicles.
SQUIB MILITARY MATTERS The mySA Military Matters monthly email newsletter features military-related news and trending topics from mySA.com, helpful links to articles and listings for local things to do and places to eat and drink, as well as help finding a home or shopping for a vehicle in San Antonio. The newsletter also includes links to the three San Antonio military publications.
12 SQUIB LUXURY LIVING mySA Luxury Living Monthly newsletter reaches 195,000 San Antonians with a household income of more than $150,000 who have a taste for the finer things in life. It features articles on topics such as travel, fashion, fine arts, entertainment, dining, drinks, automobiles, real estate, home decor, and more.
SQUIB SPURS NATION mySA Spurs Nation newsletter is delivered weekly to 120,000 fans who can’t get enough of their five-time NBA champion San Antonio Spurs, featuring the latest news, stats, analysis, slideshows and behind-the-scenes coverage.
SQUIB MATURE MATTERS mySA Mature Matters newsletter includes stories of interest to those age 55 and older on topics such as health, nutrition, exercise, medical care, financial planning, travel, home and family. It is delivered monthly to 250,000.
SQUIB DESTINATIONS mySA Destinations monthly newsletter reaches 150,000 with the discretionary income and interest in travel, leisure and entertainment.
SQUIB COMMUNITY MATTERS Weekly email newsletters focused on Northwest, Northeast and South San Antonio highlight news and features relevant to each of these communities. mySA’s Northwest Light Online reaches 69,000 readers. mySA’s Northeast Herald Online reaches 95,740 readers. mySA’s Southside Reporter Online reaches 117,000 readers. mySA’s The Corridor Monthly (I-10 corridor) reaches 25,000 readers. mySA’s Stone Oak Monthly reaches 25,000 readers. mySA’s Heights Monthly reaches 25,000 readers.
13 Get your company Mobile Marketing on the move Hearst Media Solutions takes the time and expense out of building and managing mobile sites.
• Making your company website We will turn your website into an easy-to-read optimized for viewing and navigating mobile site that connects you with busy mobile professionals who conduct their search for a on a mobile device product or service online. We can make your company’s website accessible to anyone, anytime, • Developing a mobile-customized anywhere, by optimizing it for viewing and navigating on a mobile device. With 148 million section for your company smartphones in use in the USA, you can’t afford not to be easily accessible to mobile users. • Creating a consistent user experience across all devices
14 Source: ABA Marketing & Sales, Why a Mobile-Friendly Website Is Critical, 2015 Text Messaging
Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. • Text messages have a 98% open rate and a 45% response rate (Mobile Marketing Watch, Velocify). Keyword • 90% of text messages are read in less than 3 minutes (Connect Mogul). 1 TEXT “keyword” to “28748” • On average, Americans exchange twice as many text messages Coupon as they do phone calls (Nielsen). 2 TEXT “coupo2” to “28748” mySA Mobile Poll/Trivia/Voting 3 TEXT “vote” to “28748” San Antonio’s preferred local website with STRONG local reach! Contest Over 70% of Americans are smartphone owners. Connect with this audience on the TEXT “winners” to “28748” mySA mobile site featuring breaking news, current events and much more with an 4 average of over 22 million page views per month. • The number of mobile-only Internet users now exceeds desktop-only users in the U.S. as of March 2015 (comScore). • 35% of U.S. smartphone users check their phones more than 50 times each day (AdWeek).
• People now spend more time using apps than watching TV (Mashable).
• 1 in 3 smartphone searches were made right before a store visit (Google). • 57% of customers say they won’t recommend a business with a poorly designed mobile site and 40% have turned to a competitor’s site after a bad experience (Google).
15 Source: One Reach Sept. 2015, Pew Research Center February 2016; Web Presence Solutions January 2016 Optima OPTIMA FEATURES ARE DESIGNED JUST FOR YOU: Capabilities of dynamic advertising • Weather customization • Geo-targeting • Timing customization • Capabilities of dynamic advertising Contextual targeting Multiple tactics with one budget 24/7 performance dashboards available
Bullseye Target consumers geographically and by who they are • Select a ZIP code, choose your radius (as little as 15 miles) and select your desired audience. • Track impressions, hovers, visits and where people are seeing your ad.
16 Native Advertising Native Native advertising is designed for businesses that produce content in the form of press releases, blogs, social media and regular announcements advertising for their business or industry.
Native advertising automates the placement of branded content as content receives sponsored or promoted articles or posts within the feed of mySA.com and other related sites across Hearst Content Network.
Native advertising gives you the same control and flexibility of display advertising with flights by day, time and location, geo-targeting and device/carrier selection to ensure your content is being shared with the 5-20 times ideal audience. greater response rate when StoryStudio compared to traditional desktop or EMPOWERING BRANDS TELL THEIR STORIES mobile display advertising because AND EDUCATE THEIR MARKETS. articles are placed in high-traffic Different ways to tell a story • StoryStudio creates custom content based content sections, driving higher on client’s goals and messaging. • Brands use their own assets to create stories. engagement and visibility. • Combine brand assets and StoryStudio custom-created assets. Interactive story enhancers • Tools that use strategic insights to connect with consumers. Turn-key content marketing • Used to create, distribute, promote, provide analytics, and optimize.
17 Start your weekend off right with mySA Weekend
mySA Weekend provides details on all upcoming concerts, movies, local and area events, dining, clubs, comics, games, celebrity gossip, features on fashion, and much more. It’s a guide to getting out and having fun in San Antonio by the people who know the city best. This entertainment section is published in Friday’s Express-News (112,200 distribution) and up to 25,000 extras are distributed to local racks, hotels and businesses for tourists.
The Light
A N EDITION OF THE | SUNDAY,NOVEMBER 30, 2014 EDUCATION Veteran The San Antonio Light has been reborn and is giving advertisers the giving back to nonprofit opportunity to reach 150,000 non-subscriber households.
By Vincent T. Davis STAFF WRITER
When his life as a soldier came crashing to a halt, Operation Comfort was there. It extended a lifeline to Derrick Ross while he was receiving medical care for injuries after an improvised explosive device blew up his vehicle in Afghanistan in August 2013. After 19 surgeries, doctors had to amputate the lower part of his leg. The Light offers more news, its own commentary page, features and His physical therapist, Fred Jesse, steered Ross to the nonprofit, which offers support to military members wounded in Iraq and Afghanistan and receiving treatment at Brooke Army Medical Center. He joined a sled ice hockey team and was sports, along with Classifieds and our Drive sections. It is packed with inspired by teammates with injuries worse than he’d suffered. And he regained his confidence as the team won a national title last year. His teammates also inspired Ross to give back to the nonprofit. To accomplish that, he chose music. ads, inserts and coupons. The Light is distributed Saturday mornings On the local club scene, he’s known as DJ Matthew Busch / For the Express-News Derrick Rage, one of San Antonio’s electronic First-grade students Diamond Marie (from left), Jonathan Riley, Belen Viesca and Eugene Solomon watch as their house disc jockeys who drive crowds to dance windmill is tested during an engineering activity at Pershing Elementary School. floors with a thumping beat. On Tuesday nights, he plays at Nirvana, and he’s scheduled to play Club Rio on Dec. 19. It’s the music that will help Ross give back to to non-subscribing households in key ZIP codes. Operation Comfort. He and a group of fellow DJs are sponsoring the Military Electric EDM show, Engaging engineers a fundraising event at the Aztec Lounge, 280 W. Crockett St., from 6 p.m. to 2 a.m. Friday. He said all proceeds from the event will be donated to Operation Comfort. “I’d like to return the favor and get donations in elementary school to them in any way I can; it’s more money for them to help more veterans,” Ross said. “It’s East Side students are getting hands-on lessons to boost focus on STEM even better that I get to do it for a company that helped me out tremendously. I’m really pumped By Maria Luisa Cesar a third student in the group, Nathan- ing three academic distinctions. to play and happy to do this.” STAFF WRITER iel Rivera, also needed a chance to In contrast, the neighborhood’s Ross, a Chicago Blackhawks fan, has been the AN test his model, McKnight explained. middle and high school haveEDITIO floun-N OF THE recipient of other good will. Recently, a stranger Andrew McKnight used to strug- “He had a brilliant idea,” dered for years. They have seen some who wanted to show gratitude for Ross’ military gle in school. Finding it difficult to McKnight said, beaming at his friend progress under the surge of federal service gave him a new, National Hockey focus in class, he would sometimes and adding that he loved working on money and attention, which also League-approved jacket. The stranger’s only wind up in the principal’s office for the projects. “You’re learning more includes a Choice Neighborhood request was to remain anonymous. behavioral issues. because you’re mixing science and grant to revitalize the brick-and- Operation Comfort founder Janis Roznowski But those problems began receding fun, and so your brain is working mortar deficits in the area and im- said a great number of veterans want to give THE WEEKLWEEKLY last year when educators at Pershing more.” prove safety. VOOICICE OF LA back to the organization for helping them. Some CULTURA | AAPRPR. Elementary School, where he was in Students in other classes also were Wheatley Middle School, which vets have tried9-15, 2to01 4pay back family financial assis- the fourth grade, began devoting modeling and testing solutions to failed to meet state standards in 2010, tance grants, but the group never accepts that every Friday to engineering, with practical problems. 2011 and 2013, met them this year. The kind of repayment. However, sometimes, veter- hands-on activities for exploring its Kindergarten students built a wall school is being turned into a “com- ans turn around and make a donation. civil, electrical and biomedical dis- to keep pesky rabbits out of a fiction- munity school,” meaning it will offer Fi ciplines. al garden they had read about. They a wide array of services to area resi- [email protected]’s Today, McKnight is a model stu- used sand, soil, clay and water to dents, including adult education dent, said Jennifer Emerson, the make “mortar” to bond the rocks courses. There was no stateF ratingin for school’s instructional dean. together, realizing that smaller rocks public schools in 2012. e Touch “This kind of learning — project- fit well into the cracks left by larger Sam Houston High School at one Jaavv ier Castillo adddds based learning that’s student-led — ones. point faced the threat of closure after som lends itself to higher-order thinking, In another room, first-graders shrinking enrollment and abysmal Goatse spstillarkle t owillthe better behavior and even better atten- jumped at the fun of testing their graduation rates that later made it a city’s annu dance,” she said. windmills with a fan, learning the federally designated “persistently al party Students at Pershing, Bowden and connection between the sturdiness of low-performing” campus. It missed Washington elementary schools are their “blades,” made with paper, state standards in 2010 and 2011, hit be used to train getting a weekly dose of engineering, Popsicle sticks and tape, and the the benchmark in 2013 but failed to part of a broader effort to increase overall strength of their machines. sustain that progress in 2014, when it combat medics focus on science, technology, engi- Awarded to the local United Way was rated “improvement required.” Conexión/ConexionSA.com neering and math, or STEM, at the in 2011, the Promise Neighborhood Turning around low-performing East Side schools. grant was designed to reverse low elementary and middle schools, By Sig Christenson All three campuses are in the foot- school performance by increasing where early detection can shore up STAFF WRITER print of the $23.7 million Promise focus on STEM, improving early learning gaps, can be easier than Neighborhood grant, one component childhood education and creating a catching up students who are behind The Pentagon has scaled down its controver- of a federal initiative to turn around better early warning system for “at- in high school, officials said. sial use of live animals in training, but the prac- E L P U areas caught in a cycle of poverty. risk” children. L S O : B E H The engineering lessons give stu- tice will not end completely, and one program in I N D E V E R Y F I E S VOLUME 10, In class recently, McKnight and a The three elementary schools, all dents “more of an opportunityT A M E D toA San Antonio will continue to use IliveSSUE 5goats.0 L I S A S group of classmates were brain- in San Antonio Independent School interact with each other in a mean- A DefenseT O R DepartmentY . P 4 directive will eliminate storming the best ways to create a District, are not considered low per- ingful way where there is problem- animals in a variety of programs that include the knee brace. The group studied the forming by state standards. They met solving,” Pershing Principal Kathleen training of obstetrics and gynecology residents, Conexión targets Hispanic and bicultural households in San Antonio and range of motion in a knee, tracked accountability standards this year St. Clair said. Aceptamregisteredos! nurse anesthetist residents and staff, MEXICO the knee injury to a ripped ligament and earned distinctions for student “Learning and creativity are in- JUAN PEREdoctorsZ and nurses learning about neonatal re- nto/Place of Birth and Date Lugar y fecha de nacimie ZACATECAS 09 ABRIL 1972 1-800-Titan-Up and calculated the cost of different performanceon math, science and trinsic in these lessons and students Dirección /Address suscitation, and advanced trauma life support. 1234 west 6th street Fecha de expiración/Date of Expiry Fecha de emisión/Date of Issue OFICINA 15 DE MARZO 2015 materials, keeping in mind that the reading tests. feedLOCALoff of each other,” she said. 15 DE MARZO 2010 The edict requires that mannequins, virtual No. de Documento Autoridad/Authority 0909099 device had to be affordable. In the past five years, only Wash- CONSULMtrainingEX LOS ANGELES simulators, actors or cadavers be used He and another student had taken ington missed state standards, in [email protected] where possible by Jan. 1. South Texas, delivering news, sports and entertainment stories in a weekly the lead in developing their idea, but 2013. It came back this year by scor- Twitter: @mlcesar Air Force officials at Wilford Hall Ambulatory Surgical Center said they stopped using ferrets six months ago. But the order won’t affect a program at Joint Base San Antonio-Fort Sam Houston. Combat INSIDE medics preparing to go to war train with anesthe- tized goats in that program, which has been in bicultural publication and at ConexionSA.com. place for years and is done at Fort Hood and other posts. “Comprehensive combat medical training is absolutely necessary to prevent significant loss of life because the combat medic is the first re- sponder who provides treatment to an injured service member or civilian,” said Phil Reidinger, a spokesman for the Army Medical Department Center and School. “The experience gained from training with the live-animal model gives the war fighter the confidence and knowledge needed to treat combat trauma injuries.” People for the Ethical Treatment of Animals long has pressured the military to quit using goats, ferrets and other animals in its medical training programs. The group said nearly 34,000 people have sent USAWeekend Ads, Inserts Sports emails to Joint Base San Antonio-Lackland urg- Stars of the movie “Top Five" Weekly savings from inserts and Spurs' chemistry intrinsic part ing that the Air Force use “superior, non-animal intubation training methods” in its program. reflect on their childhood coupons help with your budget of H-E-B ads. Christmases, family traditions. all year. [email protected] AN EDITION OF THE WEDNESDAY, March 30, 2016 www.ENcommunities.com
Windcrest hosts SA polo club matches: P4
Clemens girls soccer Northeast stuns Reagan: P5
Schertz: Taking care Herald of business: P6
Working for decades Kevin Riedel became a junior firefighter on his 14th birthday. Today, he’s in his 28th year as Kirby fire chief. Metrocom city “elder statesmen” tell of their longevity. P8
Marvin Pfeiffer / Northeast Herald
NORTHWEST EDITION THE LIGHT S A N A N T O N I O
A N EDITION OF THE | WEDNESDAY,MARCH 30, 2016 Community Calendar
ONGOING Webb Blvd. and 4100 Alamo Parkway. No phone calls. There will be a drawing shoes and bring water. Reservations are Contact: 679-0303 at noon the same day to determine required. Register online at friendsofgc. VITA TAX PREP is offered several times contestants from those who signed up. To org/events. Deadline to register is April 1. a week at Cody Library, 11441 Vance SAN ANTONIO HIGHLAND participate, a child must weigh no more Contact: 210-688-9055, ext. 2009 Jackson. The VITA program offers free GAMES AND CELTIC MUSIC than 50 pounds, and there is a $25 entry tax preparation help to individuals and FESTIVAL starts today and will continue fee to be collected at the rodeo. For more SUNDAY, APRIL 3 families earning $60,000 or less. For Sunday at the Helotes Festival Grounds, information and complete rules, go to FRIENDS OF MAVERICK LIBRARY information about dates and times, call 12210 Leslie Road. Gates will be open http://cornyval.org/. 207-9100. 9 a.m.-7 p.m. today. There will be book sale continues 10 a.m.-4 p.m. at competitions such as the hammer MARKET PLACE AT OLD HELOTES Maverick Library, 8700 Mystic Park. FRIDAY, APRIL 1 throw, caber toss and haggis eating, as will be 10 a.m.-5 p.m. at 14391 Riggs All kinds of genres for all ages. Contact: 207-9060 A FRESH START TO A HEALTHIER well as Scottish music, lively dancing Road. The family-friendly event will YOU will be offered by Texas A&M and plenty of food. For more details, feature a variety of artisans selling jewelry, SAN ANTONIO HIGHLAND Extension Service 11 a.m.-noon at go to the festival’s website, crafts, artwork, clothing, food items and GAMES AND CELTIC MUSIC more. For a booth map, go to http://www. Casa Helotes, 12070 Leslie Road. This http://www.sahga.org/. FESTIVALS will continue today at the session will celebrate small bites. helotesmarketplace.com/. GOSPEL FESTIVAL will be 10 a.m.-4 Helotes Festival Grounds, 12210 Leslie Contact: 695-8510 p.m. at the First Baptist Church Helotes, PET ADOPTIONS will be conducted by Road. Gates will be open 11 a.m.-6 p.m. One of today’s highlights will be LIONS CLUB BINGO is at 7 p.m. at the 14889 Bandera Road. There will be music, the Helotes Humane Society at Petco at the Scottish dog presentation at 1 p.m. Helotes Lions Club, 14690 Bandera Road, food, a bounce house, face painting, pony Bandera Road and Loop 410 from noon in the covered pavilion of the Celtic on the east side of the highway between rides and a petting zoo. Donations will be to 3:30 p.m. Contact: 422-6242 Cultural Center. There also will be unique Floore Country Store and El Chaparral. collected to benefit Casa Helotes. MAP & COMPASS BASICS will be competitions, music, dancing and Irish Contact: 695-2356 FRIENDS OF MAVERICK LIBRARY taught 1-4 p.m. at Government Canyon food. For more information, go to http:// SATURDAY, APRIL 30 starts its two-day book sale 10 a.m.-4 p.m. State Natural Area, 12861 Galm Road. www.sahga.org/. today at Maverick Library, 8700 Mystic Phil Starr will lead this workshop and field COMMUNITY GARAGE SALE will Park. All kinds of genres for all ages. exercises to help participants find their LIONS CLUB BINGO is at 2 p.m. at the offer all kinds of bargains 7 a.m.-3 p.m. Contact: 207-9060 way around Government Canyon and Helotes Lions Club, 14690 Bandera Road, at Alamo Ranch (Pulte) and Hill Country other parks. Bring your own compass or on the east side of the highway between Retreat (Del Webb) neighborhoods. More MUTTON BUSTIN’ at the Helotes Pro borrow one of theirs. Open to ages Floore Country Store and El Chaparral. than 100 homes in the area outside Loop Rodeo will have sign-up at Anderwald Ag 12 and older. No pets. Must be able to Contact: 695-2356 1604 and Texas 151 at Culebra Road will Supply, 16060-1 Bandera Road, just north hike over broken, rocky terrain with participate. Start in the 4500 block of Del of Scenic Loop Road, from 10 to 11 a.m. changes in elevation. Wear sturdy CONTINUED ON PAGE 3
AN EDITION OF THE WEDNESDAY, March 30, 2016 www.ENcommunities.com
Southside’s Botello wins state powerlifting title: P16 Harlandale grad lands TV role on Southside OWN network: P22 Reporter
Literary feast More than 90 authors will discuss their latest books at this year’s San Antonio Book Festival, that also includes book signings and storytelling events for kids. P14-15
Billy Calzada / San Antonio Express-News COMUNIDAD: PROGRAMA NACIONAL ENFOCADO EN AYUDAR A HOMBRES JÓVENES SE LANZA EN EL EAST SIDE. P6
UNA EDIICIÓNCIÓN DDELEL
DEL 30 MARZO AL 5 DE ABRIL DE 2016 LA VOZ SEMANAL DE LA CULTURA Estrella deportista Amber Ramirez de Wagner High School fue nombrada al equipo All-American de McDonald’s.
BUSCA
GRANDES OFERTAS Y CUPONES
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19 College Guide FEBRUARY 5, 2017 | OCTOBER 22, 2017 Before students enroll in undergraduate and graduate-level classes, San Antonio’s college-bound students and parents will look to the Express-News College Guide when planning for this next phase of their future. The College Guide is divided into informative sections, such as Preparing for College, Finance, Campus Life and Choosing a School. Top 100 Dining & Drinks MARCH 26, 2017 | EVENT DATE MARCH 21, 2017 This delectable magazine booklet features the top restaurants, bakeries, wineries, coffee shops and bars in San Antonio and the Hill Country as selected by our Express-News award-winning Taste staff. Visitors and residents alike will find this keepsake guide a valuable resource that will satisfy all appetites – and one they’ll refer to year-round. The event features tastings from our top area establishments, live music, drawings for exciting prizes and an opportunity to meet the San Antonio Express-News Taste editors. Fiesta Preview & Guide APRIL 16, 2017 San Antonio’s biggest party of the year will take place April 20-30, 2017. More than 3.5 million people attend the more than 100 citywide events! This annual guide to Fiesta, located both in the Express-News Sunday home-delivery editions on April 10 and online at mySA.com/Fiesta throughout the festivities, is the must-have planner that will be more in demand than ever as festival-goers rely on it to help them navigate all the events. Summer Fun Guide APRIL 21, 2017 If you have a fun activity, program, product or service to offer this summer, you don’t want to miss this opportunity to let everyone know about your business. Run your ad in the Summer Fun Guide and help locals, tourists and travelers include your business in their summer plans! Explore: An Insider’s Guide to Living in San Antonio JUNE 4, 2017 This annual magazine covers all the essentials one needs to know to make the most of living in the Alamo City: Where to eat, drink, shop, play, enjoy the outdoors, hit the local parks and hike and bike trails, plus information on attractions, festivals, events, museums, concerts, universities, schools, continuing education, hospitals, nature centers, dog parks, neighborhoods, biggest employers and lots more. And if you need ideas for a fun weekend getaway, we have plenty of those too. Texas Traveler JULY 23, 2017 Rich in culture and natural beauty, Texas offers many exciting and adventurous journeys to explore. From relaxing on our many rivers to hiking adventures, unique dining and shopping, wine tasting and family-friendly festivals, parades and celebrations. There’s never been a better reason to NOT leave Texas!
Reader’s Choice Special Sections JULY 23, 2017 San Antonio is casting their vote in the 19th Annual Express-News Readers’ Choice Awards for their favorites in such categories as restaurants, banks/ credit unions, barbecue restaurants, hospitals, jewelry stores and Spurs players, to name a few. This results section not only highlights our readers’ choices, but will also include our critics’ choices. Professional & College Football Preview AUGUST 20, 2017 Team up for a Texas-sized NFL and NCAA football preview jam packed with player, team and coach analysis, plus full season schedules. Our expert columnists and hometown favorite sports reporters deliver deep insight with team projections, exclusive interviews and high-def photography. In magazine and digital formats, the 2016 Football Preview is a must-read for the football super fan. Be there in the beginning, engaging consumers with your brand as the excitement culminates into an unforgettable football season. Spurs Nation Season Preview OCTOBER 22, 2017 Get ready for the Silver and Black to attack the upcoming 2017-2018 season! Spurs Nation Preview Special Section will offer in-depth analysis with player profiles, sports editorial and the season schedule. Get your game on by teaming up with San Antonio’s most talked about team! Top Workplaces OCTOBER 22, 2017 | EVENT OCTOBER 19, 2017 Top Workplaces is a special publication that seeks to honor and recognize some of the best companies to work for in San Antonio. The Top Workplaces list is determined by a third-party surveyor, Workplace Dynamics. The list ranks companies – based on surveys of each company’s employees – in areas such as opportunities for advancement, the value of their pay, and other factors. The luncheon serves as an awards ceremony and reception for the executives and business leaders whose companies were selected as Top Workplaces. The luncheon features speakers, a banquet, and the presentation of awards to select companies. pass you by as they check off their lists! their off check they as by you pass don’t shoppers Antonio San busy our sure Make country. the across communities celebrating and strengthening and businesses small local supporting to dedicated is aday Thanksgiving after Saturday The Saturday. Business Small year’s in this participation its announce to ispleased Express-News Antonio San 25,NOVEMBER 2017 Shop Local causes. their and donors corporate top Antonio’s San to foundations nonprofit local and campaigns fundraising top from Antonio, San in philanthropy of tradition the highlights It giving. of spirit in the impact a local make that individuals and charities corporations, the celebrates Gives Antonio San 23,NOVEMBER 2017 Antonio GivesSan come. to dates Show trucks. and cars hottest and newest the see to achance will have attendees where Center, Convention B. Gonzalez Henry the at held will be &Truck Show Auto Antonio San year’s This models. 2018 redesigned and new showcases and &Truck Show Auto Antonio San annual the about information includes section preview one-of-a-kind This DATE TBD Preview Show Truck Antonio Auto & San community. the by submitted women, and men service our about information and photos with isfilled section special keepsake Veterans to Salute The contributions. their for veterans our thank and showcase to opportunity aspecial offers Express-News Day, the Veterans of commemoration In 11,NOVEMBER 2017 Veterans to Salute
Special Sections Inserts
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METRO S.A. LIFE Congressman SPORTS Katie Couric RED PLUM Texans defeat takes on new pays visit to 30-10 role as host Lackland Dolphins over scandal Houston defense intercepts former Aggie of talk show QB Ryan Tannehill three times. B1 Page A11 Page C1 1 Jury still out on Texas A&M’s offenseB1 Associated Press after season-opening loss to Florida. The Total Market Cover (TMC) program is a powerful advertising opportunity that
TEXAS SINCE 1865 | THE VOICE OF SOUTH MYSA.COM | Monday, September 10, 2012 SEPT. 11 MEMORIAL TECHNOLOGY combines traditional newspaper insert advertising and mailed inserts. UT lands flag to fly at WTC Dixie Neal Morton By
grant for The flags of the Dixie Flag Manufacturing Co. already have made history with three U.S. presi- work dents at their inaugurations, football fans at the big Alamodome and drivers stuck in traffic on the George Washington Bridge in New York. small But the San Antonio flag maker will mark a on more solemn affair Tuesday when the Port Au- thority of New York and New Jersey unfurls a new 60-foot-by-90-foot American flag at One gadgets World Trade Center, the planned 1,776-foot sky- scraper, which will open in late 2013 as part of By Jennifer R. Lloyd the World Trade Center memorial. As construction of the building continues — Not everything is bigger in the Port Authority says steel has risen to the Texas. Engineers at the Univer- 102nd of 104 floors — the made-in-San Antonio sity of Texas at Austin are Stars and Stripes will hang on a sleek glass cur- starting to think small. tain wall that already reaches the 73rd floor. Really small. Stitched together over the past three months, It can help your business geographically target and saturate the market with your The university has landed a the sprawling flag will remind Americans how prestigious multiyear, $18.5 mil- much the country has changed since terrorist Helen L. Montoya / San Antonio Express-News lion grant from the National attacks killed thousands of peopleFlag continues at the twin on A6 Science Foundation to create an research center for engineering Josie Sanchez helps fold the 60-foot-by-90-foot American flag the Dixie Flag nanomanufacturing in partner- Manufacturing Co. created for New York’s One World Trade Center. ship with the University of New Mexico and the University of California, Berkeley. For perspective, a nanometer ALAMO PLAZA is one billionth of a meter. A advertising message. The TMC program lets you select specific ZIP codes that include single page of, say, newsprint might be 100,000 nanometers thick. Led by UT Austin engineer- ing professors Roger Bonnecaze and S.V. Sreenivasan, research- ers plan to sculpt materials at nanoscale and work with cor- porate partners such as Texas Instruments and Lockheed Martin to translate prototypes into a manufacturing setting. consumers who have the greatest potential to shop or dine at your establishment or buy The center will initially focus on mobile computing and mo- bile energy technology, but the applications for nano-enabled electronics could leap across the energy, health care and se- curity sectors, Bonnecaze said. Grant continues on A6 services from you business. ARCHITECTURE Spotlight on city’s ‘roadside treasures’ Photos by Jerry Lara / San Antonio Express-News
By Scott Huddleston Wearing bunker suits, Joint Base San Antonio-Randolph firefighters Brandon Sherouse (left) and Darren Fehlinger run with Fehlinger’s son Connery during a regional race of the Stephen Siller Tunnel to the Towers 5k Run/Walk on Sunday. San Antonio is filled with reminders of its ties to the au- tomobile’s golden age, when honors lives full-service gas stations, drive- Race in movie theaters and inviting motor courts dotted the city. The San Antonio Conserva- lost in line of duty tion Society is trying to pro- mote appreciation of those Slideshow By Guillermo Contreras Check out 20th-century landmarks with a 1 mySA.com: seminar Saturday called Eleven years ago, New York more photos of the “Roadside Treasures — Build- City firefighter Stephen Siller participants and festivities at ings of the Automotive Era.” had just gotten off his late shift Sunday’s race. PRINT & DELIVER INSERT PROGRAM The keynote speaker, Ches- in Brooklyn when he heard studied roadside ter Liebs, has that a plane had hit the Twin architecture since the 1970s Towers. by the Sept. 11, 2001 attacks. extensive work on U.S. and did He was last seen running — On Sunday, firefighters, po- highway corridors for his book carrying 60 pounds of fire- lice officers, military service “Main Street to Miracle Mile: fighter gear — through the Roadside Architec- members and others from Bex- American Brooklyn-Battery Tunnel on ar County — 300 to 350 peo- Camelot Volunteer Fire and Rescue’s Victor Valencia checks on a regional ture.” his way to the World Trade ple — took part in Leon Valley Deputy Fire Marshal Luiz Valdez after crossing Liebs, adjunct professor in Center. His remains were nev- the finish line Sunday at Alamo Plaza. believed to race of the Stephen Siller Tun- the University of New Mexico’s er found, and he is Race continues on A6 graduate certificate program in have died in the towers felled Now Roadside continues on A6 B1 ! Metro A11 Sports on iPad A10 Deaths A12 C6 D Business Puzzles C5 Sudoku S C R I B E R S Advertising in the Express-News Insert Program gets your message in the Editorials A14 F R E E T O S U B Classified B10 C1 TV C4 LOW Health C8 S.A. Life HIGH Sunny Comics C5 Full report, B12 Index Weather 95 67
FOUNDATION & STRUCTURAL REPAIR “We believe character and mix with major and national businesses, such as H-E-B, Target, Walmart and integrity still matter.” -Gary L. Hunt, President 210.648.1530 www.GLHuntSA.com Academy to name a few.
Our insert program offers tremendous readership value. You can target specific geographic areas with the greatest potential to draw business to your establishment to make this a cost-efficient buy. The inserts are packaged in the publication of your choice: San Antonio Express-News, The San Antonio Light, community papers or Conexión.
24 There are three areas of Hearst Recruitment Solutions business we impact, and we strive
Hearst Recruitment Solutions recognizes that every company’s needs, and the to accomplish all three with each recruiting tools to meet these needs changes by company, industry and geographic of the clients we support: location. That said, our goal remains the same. Our numerous services offered fall within one of three buckets: Can we save you money? REACHING ACTIVE JOB SEEKERS. At any given time, personnel within 1. your industry are actively seeking new employment. We provide the right job board, database, email, etc., solutions to help best position your openings to attract these 2. Can we impact the quality or active job seekers. And we do this with the most competitive rates. quantity of the candidates you THE 95 PERCENTERS. This is where Hearst Recruitment Solutions thrives with receive? high ROI solutions that no other media or recruiting resource companies can provide. The 95 percenters speak to the vast majority of the labor market that isn’t actively seeking new employment but, if presented with the right opportunity, would make the 3. Can we help with the efficiency jump. In a tight labor market, this is where the best candidates are, and a few of our associated with our client’s solutions are morphing this industry in the same way job boards did 16 years ago. recruitment process? CONVERSION SOLUTIONS. Ninety percent of the traffic a career site receives does not result in a completed application. This is a large area of opportunity for many companies. As such, we’ve employed digital reengagement solutions with data capture capabilities and off-site engagement solutions. The result of employing such solutions is that they increase the ROI of the advertising and recruitment efforts of our clients, allowing them to spend less due to the increased site conversions.
25 www.mysa.com/Auto Sunday, July 10, 2016 |SECTION E|ADVERTISING SUPPLEMENT |SAN ANTONIO EXPRESS-NEWS AND MYSA.COM
Review Chrysler redesigns, cuts its minivan line down to single model, renames it Pacifica for 2017
On the Road By G. Chambers Williams III
After nearly 40 years of dominating the modern minivan genre it created, Chrysler has bowed to the times and trimmed its lineup, which once included Dodge, Plymouth and Chrysler-branded models, down to a single entry for 2017. The company now known as Fiat Chrysler Automotive – or FCA – has also changed the name of the remain- ing model, calling it the Chrysler Pacifica, which replaces both the Chrysler Town & Country and the Dodge Grand Caravan. (The Plymouth Voyager version has been gone since Chrysler axed the entire Plymouth line in 2001.) There’s good news and bad news, though. The good news is that the new Pacifica is the nicest minivan Chrysler has ever produced. And, for the first time, Chrysler will offer a hybrid version of its minivan. The bad news, at least for consumers who are on a budget (which is a most of us these days), is that the entry-level price for a new Chrysler-built minivan has gone from $22,595 for the base 2016 Grand Caravan to $28,595 (plus $995 freight) for the base 2017 Pacifica Chrysler has introduced the next generation of its storied minivan line for 2017, completely redesigned and renamed the Pacifica. It formerly was known as LX. the Town & Country. This newest Chrysler minivan, the most modern and technologically advanced version ever, comes with a variety of “minivan firsts.” Pacifica is available in five trim lev- els. Besides the LX, they are the Touring Under Fiat’s stewardship, the com- Voyager and Dodge Caravan (later interior, power sliding side doors and came close to clicking with consumers ($30,495); Touring L ($34,495); Touring pany has been trimming its vehicle lines evolving to the Grand Caravan), to power-operated rear hatch, and naviga- the way Chrysler’s vans did. L Plus ($37,895); and our tester for and honing in on its strengths, of which which it later added the Chrysler Town tion/audio/entertainment systems. A “mom-mobile” stigma somehow this report, the top-of-the-line Limited its minivan line has long been one. & Country as a more-upscale version. In their heyday, minivans were the got attached to the minivan along the ($42,495). But minivans in general have mostly This new Pacifica represents the family vehicles of choice, with well over way, and it created a real problem. But The Pacifica name was revived from fallen out of favor with U.S. consumers, evolution of the Chrysler minivan to 1 million of them sold annually. Some FCA believes there are still enough a midsize crossover/wagon model that who mostly have abandoned them for its most modern and technologically automakers got heavily involved and minivan fans out there to support this Chrysler sold from 2004-2008 while crossover utility vehicles. advanced version ever. Our Limited test produced some great products – includ- newest version, which, not surprisingly, the company was operating as Daimler The old Chrysler Corp. created the vehicle was loaded with luxury features ing Nissan, Toyota and Honda. But looks more like a crossover than a Chrysler, before it was purchased by modern minivan market with the early as well, including a very appealing others – particularly General Motors traditional minivan. Italy’s Fiat. 1980s introduction of the Plymouth Black/Deep Mocha Nappa leather and Ford – never had a model that See DRIVE on page 2
compare ancira mySA.com/AUTOS cevy prices to anyone try anciraThursday, cevy March 00, 2016 st | SECTION M and you aree
Guaranteed Approval! All You Need: SLOW CREDIT? NO CREDIT? 2 most recent pay stubs • 5 References Drivers Lic. or ID • Copy of Current Ins. BANKRUPTCY? REPOS? Down Payment you can work with. SINCERE DESIRE TO RE-ESTABLISH YOUR CREDIT? RECEIVE A $50 GIFT CERTIFICATE WITH ANY VEHICLE PURCHASE THE NEW SOUTH PATIO DANCE HALL FEATURING LIVE MUSIC EVERY SATURDAY NIGHT cars cars ss rcsas 2016 Auto TOYOTA TUNDRA ss
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LITTLE RED BARN GIFT CERTIFICATES AVAILABLE WHILE SUPPLIES LAST, NO CASH VALUE, SEE DEALERSHIP FOR DETAILS. ALL PRICES PLUS TAX, TITLE, LICENSE & 2016 DEALER INSTALLED ACCESSORIES. *CREDIT ACCEPTANCE CORPORATION, MOST CONSUMERS WILL QUALIFY, SEE DEALER FOR DETAILS. PRICES GOOD THRU 7/10/16. LINCOLN MKC Whether you want to reach the sports car enthusiast dreaming of hitting the open road or someone looking for a heavy-duty truck that will hold up on Texas’ bumpy country roads, advertising in our 2016 FORD F-150 Drive sections will capture the imagination of people looking for new or pre-owned vehicles.The Drive sections publish every Friday, Saturday, Sunday and Monday and offer the most current
2016 CHEVROLET TAHOE offerings of new and pre-owned cars, trucks, SUVs and vans for sale in the San Antonio area. The sections also feature the newest vehicle reviews, industry trends and Car Talk column.
2016 DODGE RAM 1500 REBEL MYSA.COM/CARS The Cars channel on mySA.com features the latest auto news and vehicle reviews, vehicle galleries, a Featured Used Vehicle Specials section, and targeted search widgets, including Find Your Car, Search by Manufacturer, Find a Dealer and Research a Car.
SAN ANTONIO AUTO & TRUCK SHOW SECTIONS This one-of-a-kind special section is the comprehensive guide to the annual San Antonio Auto & Truck Show. The section includes details about the show and showcases the many makes and models scheduled to be featured at the show. It also serves as an excellent buying guide for shoppers to hold onto to reference when looking for their next vehicle.
TEXAS TRUCK & SUV Texans love their trucks and SUV’s! That’s why the San Antonio Express-News publishes an entire section dedicated to these vehicles. The Texas Truck & SUV guide includes the latest information on the makes and models most desired in our area of the country, written by an experienced automotive journalist knowledgeable about the local market. This valuable guide gives buyers all the details they need to know to go out and make their purchase. Be sure your dealership is seen by this active buying market with an ad in this bi-annual broadsheet publication.
26 Real Estate
SUNDAY REAL ESTATE The Sunday Real Estate section covers a wide variety of topics, including tips and information on buying and selling a home, builder and Realtor profiles, home décor, new construction, new communities, columns from the Greater San Antonio Builders Association and San Antonio Board of Realtors, area home sales statistics, open houses, builder communities, and more. Advertorial opportunities offer a platform for builders, Realtors and businesses to tell their story in an article-type format.
MYSA.COM/REAL ESTATE In addition to the latest real estate news, home décor, DIY, finance, and other real estate-related stories, the mySA.com Homes channel includes a host of opportunities for home seekers, such as Home Search, Apartment Search, Just Listed gallery, Luxury Homes gallery, Open Houses gallery, and more.
27 CPM (cost per thousand) – media term describing the HTTP (Hypertext Transfer Protocol) – the format most cost of 1,000 ad impressions. commonly used to transfer documents on the World Wide Media Glossary Web. D Hyperlink – a clickable link, e.g., on a web page or A Demographics – common characteristics used for within an email, that sends the user to a new URL when population or audience segmentation, such as age, gender, Ad banner – a graphic message or other media used as activated. an advertisement. household income, etc. Ad impression – an ad which is served to a user’s Display advertising – a form of online advertising where I browser. an advertiser’s message is shown on a destination web page, generally set off in a box at the top or bottom or to one side of Impression – a measurement of responses from a web Ad impression ratio – Click throughs divided by ad the content of the page. server to a page request from the user browser, which impressions. Domain name – the unique name that identifies an is filtered from robotic activity and error codes and is B Internet site. recorded at a point as close as possible to opportunity to see the page by the user. Banner – a graphic advertising image displayed on a E web page. Internet – the worldwide system of computer networks Email advertising – banner ads, links or advertiser Behavioral Targeting (BT) – A technique used providing reliable and redundant connectivity between sponsorships that appear in email newsletters, email by online publishers and advertisers to increase the disparate computers and systems by using common marketing campaigns and other commercial email effectiveness of their campaigns. Behavioral targeting uses transport and data protocols known as TCP/IP. communications. information collected about an individual’s web browsing Inventory – the number of ads available for sale on a Expandable banner – a banner ad which can expand behavior such as the pages they have visited or the website. searches they have made to select which advertisements after a user clicks on it or after a user moves his/her cursor to be displayed to that individual. Practitioners believe this over the banner. IP Address – Internet protocol numerical address helps them deliver their online advertisements to the users assigned to each computer on the Internet so that its who are most likely to be influenced by them. F location and activities can be distinguished from those of Blog – Generic name for any website featuring regular Flash – Adobe’s vector-based rich media file format which other computers. posts arranged chronologically, typically inviting public is used to display interactive animations on a web page. comments from readers. Blog postings are generally short Fold – the line below which a user has to scroll to see J and informal, and blog software is generally free and very content not immediately visible when a webpage loads in a JPEG (Joint Photographic Experts Group) – easy for individual users, making it a popular tool for browser. standard web graphic file format that uses a compression online diaries as well as more professional publications. Frequency – the number of times an ad is delivered to the technique to reduce graphic file sizes. Brand awareness – Research studies can associate ad same browser in a single session or time period. effectiveness to measure the impact of online advertising K on key branding metrics. G Keyword – specific word(s) entered into a search engine Browser – a software program that can request, Geo-targeting – Displaying (or preventing the display of) by the user that result(s) in a list of websites, related to download, cache and display documents available on the content based on automated or assumed knowledge of an the key word. World Wide Web. end user’s position in the real world. Relevant to both PC and C mobile data devices. L GIF (Graphic Interchange Format) – a standard Channel – a band of similar content. A type of sales web graphic format which uses compression to store and Link – a clickable connection between two websites. outlet (also known as channel of distribution). display images; used for animated ads. Formally referred to as a hyperlink. Click rate – ratio of ad clicks to ad impressions. Gigabyte – one gigabyte equals 1,000 megabytes. Clicks – metric which measures the reaction of a user to M an Internet ad. H Micro-sites – multi-page ads accessed via click- Click through – the action of following a link within an Home page – the page designated as the main point of through from initial ad. The user stays on the publisher’s advertisement or editorial content to another website or entry of a website (or main page) or the starting point when a website, but has access to more information from the another page or frame within the website. browser first connects to the Internet. Typically, it welcomes advertiser than a display ad allows. Cookie – a small piece of information (i.e., program visitors and introduces the purpose of the site, or the Mobile marketing – process of sending out code) that is stored on a browser for the purpose of organization sponsoring it, and then provides links to other identifying that browser during audience activity and pages within the site. advertisements via mobile devices. between visits or sessions. HTML (Hypertext Markup Language) – a set of codes O CPC (cost per click) – cost of advertising based on the called markup tags in a plain text file that determine what number of clicks received. information is retrieved and how it is rendered by a browser. Opt-in – refers to an individual giving a company permission to use data collected from or about RSS (Really Simple Syndication) – process URL (Uniform Resource Locator) – the unique the individual for a particular reason, such as to market for publishing content on the Internet that facilitates identifying address of any particular page on the Web. the company’s products and services. moving the content into other environments. It contains all the information required to locate a Opt-out – when a company states that it plans to resource, including its protocol (usually HTTP), server market its products and services to an individual unless S domain name (or IP address), file path (directory and the individual asks to be removed from the company’s Search – Fees advertisers pay Internet companies to name) and format (usually HTML or CGI). mailing list. list and/or link their company site or domain name to a User – an individual with access to the World Wide specific search word or phrase. Web. P Search engine – an application that helps Web users Page view – when the page is actually seen by the find information on the Internet. V user. SEM (Search Engine Marketing) – a form of View – often used as a synonym for “impression”. Internet marketing that seeks to promote Websites by Pay-per-Click – an advertising pricing model Visit – a single continuous set of activities attributable in which advertisers pay agencies and/or media increasing their visibility in the Search Engine result pages. to a cookied browser or user (if registration-based or a companies based on how many users clicked on an panel participant) resulting in one or more pulled text SEO (Search Engine Optimization) – process online ad or email message. and/or graphics downloads from a site. of improving the volume and quality of traffic to a Pixel – picture element (single illuminated dot) on a Visitor – individual or browser which accesses a computer monitor. The metric is used to indicate the Website from search engines via “natural” (organic or algorithmic) search results. website within a specific time period. size of Internet ads. Server – a computer which distributes files which are Posting – entry on a message board, blog or other shared across a LAN, WAN or the Internet. Also known W chronological online forum. as a “host”. WAP (Wireless Application Protocol) – a Q SMS (Short Message Service) – standard for specification for a set of communication protocols sending and receiving short (160 character) text to standardize the way that wireless devices, such as Query – a request for information, usually to a search messages via mobile handsets. mobile phones, PDAs and others access and browse engine. Social Network – an online destination that gives Internet based content. R users a chance to connect with one or more groups Website – the virtual location (domain) for an of friends, facilitating sharing of content, news and organization’s or individual’s presence on the World Re-direct – when used in reference to online information among them. Wide Web. advertising, one server assigning an ad-serving or ad- Spam – unsolicited commercial email. Widget – a small application designed to reside on targeting function to another server, often operated by a Splash page – a preliminary page that precedes the third company. a PC desktop or within a Web-based portal or social user-requested page of a Website that usually promotes network site offering useful or entertaining functionality Reach – unique users who visited the site over the a particular site feature or provides advertising. to the end user. course of the reporting period, expressed as a percent of Stickiness – a measure used to gauge the the universe for the demographic category; also called Wi-Fi – any of a family of wireless LAN data standards effectiveness of a site in retaining individual users. used fairly ubiquitously for corporate and home unduplicated audience. The total number of unique Stickiness is usually measured by the duration of the connectivity. users who will be served a given ad. visit. Referral link – the referring page, or referral link is X a place from which the user clicked to get to the current T page. In other words, since a hyperlink connects one Target audience – the intended audience for an ad, XML – Extensible Markup Language) – a URL to another, in clicking on a link the browser moves usually defined in terms of specific demographics (age, richer more dynamic successor to HTML utilizing from the referring URL to the destination URL. sex, income, etc.), product purchase behavior, product SGML or HTML type tags to structure information. XML Rich media – advertisements with which users can usage or media usage. is used for transferring data and creating applications interact (as opposed to solely animation) in a web page Text messaging – common term for the sending of on the Web. format. “short” (160 characters or fewer) text messages, using Y ROI (Return On Investment) – net profit divided the Short Message Service, from mobile phones. by investment. Traffic – the flow of data over a network, or visitors Yield – the percentage of clicks vs. impressions on an RON (Run Of Network) – the scheduling of Internet to a website. ad within a specific page. Also called click rate. advertising whereby an ad network positions ads across Yield management – yield and revenue the sites it represents at its own discretion, according to U management is the process of understanding, available inventory. Unduplicated audience – the number of unique anticipating and influencing advertiser and consumer ROS (Run Of Site) – the scheduling of Internet individuals exposed to a specified domain, page or ad behavior in order to maximize profits through better advertising whereby ads run across an entire site, often in a specified period of time. selling, pricing, packaging and inventory management, at a lower cost to the advertiser than the purchase of Unique visitor – a unique user who accesses the while delivering value to advertisers and site users. specific site sub-sections. website within a specific time period. *Source for Glossary terms: IAB website Notes Notes For information, MEDIA SOLUTIONS call (210) 250-2770
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