where® Chinese Edition

the Official magazine of UnionPay

The leading payment card in Asia

MEDIA KIT 2019-2020 where® 2 chinese Edition

A practical guide to for chinese visitors

Frequency Biannual guide Duration 2 x 6 months (May and November) Language: Simplified Chinese Size: Quantity 2 x 25,000 copies/issue 190 (wide) x 260 (deep) mm Nb of pages: 136 + 4 (covers) Hotel distribution +200 hotels in Paris, Monaco, Nice and Cannes Inside paper: Glossy 115 gms Distribution before arrival in Paris China Eastern Airline Cover: 250 gms / matt laminate finish Additional distribution in Paris Strategic points of information: OTCP, chinese banks, embassy, travel agencies

Artwork deadline Spring-Summer issue: March 11 | Autumn-Winter issue: September 14

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 3 chinese Edition

first class distribution Distribution of the 50,000 copies annually

Inform tourists in places Capture the attention of your they frequent clients before they arrive in

Paris Tourist Office (OTCP) China Eastern Airlines: Shanghai to Paris Chinese Embassy flights, the magazine is hand-delivered to % Chinese Culture Center 10 1st and Business Class Travellers Chinese Banks

% Incoming agencies 40

Agence Chine Tourisme, Agence % Sino-Europeenne, Aiguemarine, 50 Ansel (2 points), Au Tour du Monde, Chinaco, Eap International, Hotel selection Eurasia, Europa Holiday Travel, More than 200 hotels welcoming France Chine Tour, Agence Chinese guests in Paris and the Greater Mandarin Voyages, Paris region, Monaco, Nice and Cannes Orient Travel Center France, (p4-5) Panda Voyage, Via Chine Voyages

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 4 chinese Edition

ULTRA-TARGETED distribution in PARIS A selection of hotels where the Chinese stay

Hotel 1K Hotel Courtyard By Marriott Colombes Hotel Kyriad Hotel Oceania Paris Porte de Versailles Hotel Senat (Le) Hotel Acadia Opéra BW Hotel Courtyard by Marriott St Denis Hotel Kyriad Paris Ouest - La Défense Hotel Opal Opéra BW Premier Hotel Scribe Hotel Albion (d’) Hotel Crowne Plaza République Hotel Kyriad Porte d’Orléans Hotel Opéra Liège BW Premier Hotel Sheraton Paris Airport Roissy Hotel All Seasons Bercy Hotel Derby Alma (Le) Hotel Lancaster Hotel Opéra Richepanse Hotel Shangri-La Hotel All Seasons Paris Voltaire République Hotel Disneyland® Hotel Lavoisier (Le) Hotel Paris Marriott Hotel Paris ® Hotel Amarante Hotel Disney’s Hotel New York Hotel Left Bank Saint-Germain BW Hotel Park Vendôme Paris Hotel Sofitel La Defense Centre Hotel Amarante Beau Manoir BW Hotel Ducs de Bourgogne BW Hotel Londres et New York Hotel Park Lane Hotel Sofitel Le Faubourg Paris Hotel Amarante Champs-Elysées Hotel Empire Elysées BW Hotel (du) Hotel Pavillon des Lettres Hotel Splendid Hotel Ambassador (Marriott) Hotel Evergreen Laurel Hotel Louvre Marsollier Opéra Hotel Peninsula Hotel Splendid Etoile Hotel Ampère Hotel Flèche d’Or BW Hotel Mac Mahon Hotel Pera (Le) Hotel St. James & Albany Hotel Arcade (de l’) Hotel Forest Hill La Villette Hôtel Maison FL Hotel Pergolese Hotel St. James Paris Hotel Ariane Hotel Fouquet’s Barrière Hôtel Marriott Roissy CDG Hotel Hotel Tim Hôtel Opéra Madeleine Hotel Astor St Honoré Hotel Four Seasons George V Paris Hotel Maison Champs-Elysées (La) Hotel Plaza Athenée Paris Hotel Astra Opéra BW Hotel France Louvre Hotel Majestic & Villa Hotel Plaza Elysées BW Hotel Tourville (Le) Hotel Atala Hotel François Ier Hotel Malown (Le) Hotel Pont Royal Hotel Trémoille (de la) Hotel Baltimore - MGallery Collection Hotel Franklin Roosevelt Hotel Mandarin Oriental, Paris Hotel Powers Hotel Trocadero La Tour BW Premier Hotel Balzac Fraser Suites - Le Claridge Paris Hotel Manufacture (La) Hotel Prince de Galles Hotel Tryp François Hotel Beauchamps Fraser Suites Harmonie Hotel Marais Bastille BW Hotel Pullman Montparnasse Hotel Vendôme (de) Hotel Bedford Hotel Gaillon Opéra BW Hotel Mareuil Hotel Pullman Paris Bercy Hotel Vernet Hotel Bel Ami Saint-Germain-des-Prés Hotel Général (Le) Hotel Marriott Champs-Elysées Hotel Pullman Paris La Defense Hotel Vic-Eiffel Hotel Bradford Elysées Hotel Grand Hotel Inter-Continental Hotel Marriott Roissy CDG Hotel Pullman Paris Tour Eiffel Hotel Vignon (Le) Hotel Bristol (Le) Grand Hôtel du Palais Royal Hotel Mathis Elysées Matignon Hotel Radisson Blu Dokhan’s Hotel Vigny (de) Hotel Buddha-Bar Hotel Hilton Paris Opera Hotel Median Porte de Versailles Hotel Radisson Blu Metropolitan Hotel Villa Lutece Port Royal Hotel California Hotel Hilton Paris CDG Hotel Melia Royal Alma Boutique Hotel Hotel Radisson SAS Villathena Hotel Campanile - Pont de Suresnes Hotel Hilton Paris La Defense Hotel Mercure Haussmann St. Augustin Hotel Radisson SAS Boulogne Hotel Waldorf Arc de Triomphe Hotel Campanile Paris 19 - La Villette Hotel Holiday Inn Hotel Mercure La Défense 5 Hotel Radisson SAS Champs-Elysées Hotel Waldorf Madeleine Hotel Campanile Paris Sud - Clamart Hotel Holiday Inn Express Canal de la Hotel Mercure Paris la Villette Hotel Raphaël Hotel Waldorf Trocadero Hotel Castiglione (de) Villette Hotel Mercure Convention Hotel Regent’s Garden BW Hotel Walt (Le) Hotel Castille Starhotels Hotel Holiday Inn Paris Bastille Hotel Meridien Etoile Hotel Regina Paris Hotel Warwick Hotel Catalogne Paris Hotel Holliday Inn Porte de Clichy Hotel Meurice Hotel Renaissance Paris Arc de Triomphe Hotel Westin Paris Hotel Chambiges Hotel Home Plazza Jardins du Marais Hotel Millennium Opéra Paris Hotel Renaissance Paris La Defense Hotel Westminster Hotel Champs-Elysées Friedland Hotel Horset Opéra Hôtel Millenium Roissy Hotel Renaissance Paris Le Parc Trocadero Citadines Suites Louvre Paris Hotel Champs-Elysées Horset Washington (L’) Hotel Montalembert Hotel Renaissance Paris Vendôme Hotel Château Frontenac Hotel Hyatt Regency Paris Etoile Hotel Mövenpick Hotel Relais Spa EXE Paris Centre Hotel Hotel Chateaubriand Hotel Hyatt Regency Paris Roissy Hotel Napoléon Hotel Résidence Lord Byron Le Grand Hotel de Normandie Hotel Chinagora Huatian Hotel Hyatt Regency Paris Madeleine Hotel Newton Opéra Hotel Ritz Melia Colbert Hotel Claridge Bellman Hôtel Indigo Paris-Opéra Hotel Normandy Hotel Rochester Champs-Elysées ONLY Suites Residence Paris CDG Hotel Colisée BW (du) Hotel Ibis Bercy Hotel Novotel Paris Gare Montparnasse Hotel Ronceray Paris Opéra BW Pentahotel Hotel Collectionneur Arc de Triomphe (du) Hotel InterContinental Marceau Hotel Novotel Paris Les Halles Hotel Royal Regency Vincennes Residhome Asnières Hotel Courtyard by Marriott Hotel Keppler Hotel Novotel Paris Porte d’Italie Hotel Royal Saint-Honoré Le Roi de Sicile, Apartments Hotel Hotel Courtyard by Marriott Arcueil Hotel Kleber Hotel Novotel Paris Tour Eiffel Hotel San Regis Sweet Inn

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 5 chinese Edition

Spring-Summer issue ULTRA-TARGETED distribution in monaco, nice and cannes A selection of hotels where the Chinese stay

monaco nice CANNES

Ambassador AC MARRIOTT HOTEL LE MERIDIEN 3.14 HOTEL Columbus Monaco APOGIA NICE HOTEL NICE AMARANTE Fairmont APPART’ HOTEL ADAGIO HOTEL NEGRESCO EDEN HOTEL & SPA Heliport BEST WESTERN PLUS MASSENA HOTEL NICE RIVIERA FIVE SEAS HOTEL Hermitage CAMPANILLE ACROPOLIS HOTEL RADISSON BLU GRAND HOTEL Hotel De Paris CAMPANILLE AEROPORT DE HOTEL SPLENDID GRAND HYATT CANNES HOTEL MARTINEZ Hotel Metropole Monte Carlo NICE HOTEL SUISSE HOTEL BARRIERE LE GRAY D’ALBION Hotel Mirimar HOTEL AMBASSADOR HOTEL WINDSOR HOTEL INTERCONTINENTAL CARLTON Hotel Port HOTEL CARLTON HOTLE WESTMINSTER HOTEL LE FOUQUETS MarriotT Hotel HOTEL DE SUEDE HYATT REGENCY - PALAIS DE HOTEL MAJESTIC BARRIERE Maya Bay HOTEL ELLINGTON MEDITERRANE HOTEL MONTAIGNE ET SPA Meridien Monaco HOTEL FELIX MERCURE CENTRE GRIMALDI HOTEL PALAIS STEPHANIE Monte Carlo Beach Hotel HOTEL GOLDSTAR RESORT MERCURE PROMENADE DES LE CANBERRA Novotel &SUITES ANGLAIS VICTORIA HOTEL KYRIAD NH HOTELES NICE HOTEL LA PEROUSE WEST END

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 6 chinese Edition

the Official magazine of UnionPay

UnionPay works with more than 200 Chinese banks, which issue the UP credit card. The partnership between UnionPay and Where Paris ensures content tailored to the needs of Chinese customers with high purchasing power

Editorial features: - Dossier Where Now selection: «Chic» trends - Jewelery, fashion, beauty, lifestyle, spas... - 6 luxury shopping maps (with the finest boutiques by neighbourhood):

* Montaigne/Champs-Elysées * Rue Saint-Honoré/Rivoli * Faubourg Saint-Honoré * Vendôme/Opéra * Saint-Germain-des-Prés * Le Marais - Gastronomy, wine, a selection of Michelin-starred restaurants - Culture, art, attractions - Tourism & Leisure features - Pratical information about Paris - Paris by Night

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where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 7 chinese Edition

Where Paris is the media partner of the Clefs d’Or (Golden Keys) Association of France

The hotel concierges founded the Clefs d’Or Association in Paris in 1929 and now the association is present in over 42 countries, that groups 430 concierges from 150 of the most prestigious hotels in France. In direct “More than a magazine, Where Paris is "Where Paris is the magazine that our “Where Magazine is the magazine of contact with clients the indispensable companion to better clientele prefers, an indispensable reference for our Chinese clientele. It is of luxury hotels, the discover the city and to optimize a shopping guide for our Chinese filled with indispensable information notably Clefs d’Or concierges stay in Paris. On a daily basis it is a tourists." for shopping and temporary exhibitions. do the best to make publication that is greatly appreciated Chinese guests have the pleasure of finding Philippe LESIGNE sure that their by the Clef d’Or concierges of the Where Magazine in their room at the Four Chef Concierge Lancaster who offer it to each customer Seasons Hotel George V.” clients’ sojourn is as InterContinental Paris - Le Grand as a support tool to their expertise.” perfect as possible, Philippe Verdumo assuring an excellent Eric LEMAIRE Assistant Chef Concierge Chef Concierge Four Seasons Hotel George V personalised service. Hotel Lancaster Paris Champs Elysées

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where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 8 chinese Edition

About UnionPay Factors that encourage Chinese tourists

st to use their UnionPay payment card network for payment cards - UnionPay is a trusted brand in China. It is the national network of 1In terms of the number of cards issued in the world. 5 billion payment cards. UnionPay cards are issued in 174 countries and geographic zones - The UnionPay logo on a store window or at the cash register instils a sense of security, which facilitates sales. nd - 95% of the cards issued by UnionPay are debit cards. In this way leading network for payment cards the cardholders are not limited in their spending as long as they 2In terms of the volume of transactions, that is to say 7000 billion have sufficient funds in the bank euros in 2017 - UnionPay ensures the conversion rate and charges no fees to the cardholders. In addition to which many loyalty programme services and cash backs are included with the card. rd leading network for payment cards - A network of places that accept the card is already existent in France with over 100 000 affiliated merchants 3In terms of the number of places that they are accepted. - Through the unique security mechanism put into place by The UnionPay card is accepted in 174 countries and geographic UnionPay, not a single case of fraudulent use has been observed zones by 51 million merchants and at 1.8 million cash machines since the introduction of the UnionPay card in France in 2006

Chinese Tourism in France

The number 1 destination Atout France anticipates Shopping: an average for Chinese tourists the arrival of 5 million of 1646€ spent during * * travelling to Europe* Chinese tourists in 2020 the stay in 2018 *Arrivals of Chinese tourists in * Average length of stay of a *New trends: individual travel, France: 1,2 million in 2018 Chinese tourist: 5.5 nights in 2018 travelling as a couple, family trips

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 9 chinese Edition

a selection of our advertising partners Our institutional partners in Paris accessories Arts La Vallée Village Jewellery Vacheron Constantin & Fashion Art Elysées Monoprix & Watches Wempe Akris Ateliers d’Art de France Montparnasse Rive A.Lange & Söhne Qeelin Angela Caputi Carré Rive Gauche Gauche Arije BCBGMAXAZRIA Foire de Chatou One Nation Audemars Piguet Leisure & Culture Beretta Galeries Bartoux Printemps Breguet Bateaux-Mouches Boggi Galerie Tamenaga Bucherer Bateaux-Parisiens Cadolle Opera Gallery Finances Cartier Chanel Cité de l'Architecture et Paris Deco Off American Express Chaumet Coach du Patrimoine Salon du Dessin JCB Cvstos Crockett & Jones Salon du Vintage de Grisogono De Fursac MasterCard Dodo Fondation Custodia Francis Klein Premier Tax Free Cabarets Dubail Fondation Louis Vuitton GrandOptical UnionPay Crazy Horse Elysées Horlogerie Mémorial de la Shoah Lana di Capra Lido Gucci Louis Quatorze gastronomy Musée de l'Armée Harry Winston Musée de Montmartre Marella Bodum Hublot Musée de Cinéma Marina Rinaldi Champagne Boizel Michael Kors Shopping areas Jaquet Droz Cordon Bleu Musée Guimet Montagut Aéroports de Paris Parmigiani Debauve & Gallais Musée Jacquemart-André Mulberry Aeroville Piaget Kusmi Tea Paris L’Open Tour Paraboot Beaugrenelle Pomellato Paris Musées Rimowa Bercy Village Ladurée Redline Thomas Pink BHV Marais Lavinia Rolex Paris Museum Pass Weston Carrousel du Louvre Nicolas Tasaki Philarmonie de Paris Yohji Yamamoto FNAC Ruinart Tous bijoux Vedettes de Paris Yumi Katsura Galeries Lafayette Zwilling Tudor Visit Indonesia

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine where® 10 chinese Edition

IN ADDITION TO THE MAGAZINE, DISCOVER OUR WEBSITE WWW.WHEREPARIS.CN

The site in a few words: - Content in simplified Chinese - Web responsive design - Site hosted in China - Practical for travel preparations - Useful for discovering Paris - Share information over WeChat

Shopping, Museums, Attractions, Restaurants

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine 11 where® Paris

magazines maps of paris

® ® chinese chinese where where français SEPTEMBER 2016 NOVEMBER 2018 o o 2017-2018 ® Issue N 272 Issue N 298 PARIS - ENGLISH EDITION PARIS MONTHLY CITYGUIDE PARIS MONTHLY CITYGUIDE english ® ® 巴黎2019-2020 市地图 巴黎市 热门景点 | 必看博物馆 购物 | 和更多 Launching: 1992 地图

热门景点, 必看博物馆 MONTHLY 购物, 和更多...

Circulation: 51 000 copies/month PARIS MONTHLY CITYGUIDE

The most widely read monthly magazine by affluent tourists in Paris!

Scan to diScover! digital map digital map www.parismap.fr PARIS 巴黎全面指南 Be Dazzled LIGHTS UP

SEPTEMBER 2016/#272SEPTEMBER BY PARIS YOUR LIFE english chinese japAnese with Fashion, Outings and the Arts Launching: 2008 Launching: 2012 Launching: 2013 FASHION • ARTS & ATTRACTIONS • DINING • ENTERTAINMENT • MAPS FASHION • ARTS & ATTRACTIONS • DINING • ENTERTAINMENT • MAPS Annual Annual Annual WP SEPT 2016 COVER FINAL.indd 3 02/08/2016 08:39 Circulation: Circulation: Circulation: chinese 2.5 million copies/year 100 000 copies/year 100 000 copies/year ® ® ® Launching: 2011 PARIS - CHINESE EdItIoN PARIS - CHINESE EdItIoN PARIS - CHINESE EdItIoN The official magazine of UnionPay The official magazine of UnionPay BIAnnual

Circulation: 银联 银联 官方指南 25 000 copies/year 官方 助您探索巴黎 指南 银联 助您探索 官方指南 巴黎 助您探索巴黎 精品店 . 餐厅 景点 . 古迹 精品店 . 餐厅 景点 . 古迹 advertising agency for the popout chinese

The official parTner printemps Haussmann Launching: 2012 of Unionpay

精品店 餐厅 景点 古迹 Launching: 2009 ANNUAL Annual Circulation: 5 000 copies/year Circulation: 1.5 million copies/year

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine 12 where® Paris

magazines A MAP OF PARIS IN YOUR COLOURS

We can create diverse media products to make your campaign effective Do you wish to distinguish yourself, communicate about your image, such as advertorials, inserts, cover-partners, showcase your implantations and strengthen your customer relations? made-to-measure photo shoots and ever so much more. Where Paris brings you its expertise by producing for you a customised map (design, contents, printing) and advises you on distribution networks (hotels, tourist spots and so forth).

Popout®, Modèle déposé

where paris : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected]

whereparis whereparis wheremagazine ® An international success story 13 for over 80 years

JANUARY 2016 Issue No 264 PARIS MONTHLY CITYGUIDE ®

KARL LAGERFELD Behind the Lens

FASHION • ARTS & ATTRACTIONS • DINING • ENTERTAINMENT • MAPS

® where Worldwide where® in paris ◗ In the United States since 1936 ◗ In Paris since 1992 ◗ More than 100 destinations throughout the world and 50 million magazines/maps ◗ Publishes 2 magazines : English & Chinese distributed annually ◗ We can create custom content ◗ Circulation in more than 26,184 hotels and 1,716,000 hotel rooms ◗ www.wherepariseditions.com ◗ www.wheretraveler.com ◗ www.parimap.fr ◗ www.whereparis.cn AUSTRALIA, Edmonton Istanbul Baltimore Northern Virginia ASIA & AFRICA Halifax London Boston Oahu Mississauga Charleston Monthly: 165 000 ex. Milan Orange County Muskoka Charlotte Annually: 1,9 millions ex. Moscow Ottawa Chicago Orlando Cape Town Naples Toronto Dallas Philadelphia Hong Kong Paris Vancouver Denver Macau Rome Phoenix Victoria Georgia Melbourne Venice San Antonio Whistler Indianapolis Singapore Siberia San Diego Winnipeg Jacksonville Saint-Petersburg Sydney Las Vegas San Francisco EUROPE Los Angeles Seattle CANADA united states Monthly: 518 000 ex. Maui South Florida Monthly: 379 000 ex. Annually: 5,5 millions ex. Monthly: 4.6 millions ex. Miami St. Louis Thierry Marx Annually: 3,4 millions ex. Berlin Annually: 26,9 millions ex. Minneapolis Jean Paul Gaultier Calgary Budapest Alaska & The Yukon New Orleans Tucson Canadian Rockies Dublin Atlanta New York Washington DC Chantal Thomass