50 Cents BRO STING THE BUSIN« ID RADIO JggCt11:9 .. oI4eSe MARCH 30, 1964 e al BBDO and `Channel One' find ti, tiSISPIRgit yo Olympics may not be so bad after all ...' Jrr live TV 56

Stations call for more and better feature Next week in Chicago: a complete preview and syndicated film 63 of the 42d NAB convention 85 COMPLETE INDEX PAGE 7 MjFIUNITY INI OLVEMI THE EVENT: The 1964 Annual Minnesota Symposium ... a 4 -day Free exchange of ideas on GREAT ISSUES IN GOVERN- MENT on the University of Minnesota campus. THE SPEAKERS: Senator Wayne Morse, Oregon Harold Stassen, Presidential Candidate Governor George C. Wallace, Alabama Roy Wilkins, NAACP Executive Secretary James J. Kilpatrick, Jr., Editor Dr. Walter Heller, Administration Economist W. Allen Wallis, Pres. of Rochester Univ. Norman Thomas, Socialist Robert Welch, John Birch Society Founder THE SPONSORS: WCCO and the University of Minnesota

COMMUNITY (City, State, Nation) INVOLVEMENT, plus acceptance, makes WCCO Television the DIF- FERENCE BETWEEN GOOD AND GREAT IN TWIN CITY TELEVISION.

\WIPIPF

MINNEAPOLIS - ST. PAUL Nat'l Reps: Peters, Griffin, Woodward, Inc. Hour-long explosive action in color... for Fall telecasting!

starring RICHARD EGAN

32 exciting dramas already sold to these stations... WNEW-TV, New York, WTTG, Washington, D.C., KTTV, . MAGIC MOUSE? YOU SHOULD HAVE SEEN HIS ACT IN ST. LOUIS

Ordinarily this tiny fellow's trick is merely the warehouse. In three weeks three truckloads van- to scramble up your hand. In St. Louis he put Houdini ished from the shelves: a whopping sales gain of 368%. to shame. Made three tractor -trailer -loads of potato Anyone can sell time. We prefer to sell results. chips disappear. (In one chain, in one market .. . Daytime or nighttime KTVI is your best buy for reach- brother, that's a lot of chips.) ing the most buyers in St. Louis. It happened when IGA grocery stores promoted him as a premium in bags of potato chips. The only medium ... television. The only station ... KTVI. Louis Size of schedule ... only 44 announcements, total. Presto! In one day 500 cases disappeared from KT V Z , March 30, 1964 3 in the entire nation

Among all U. S. markets with four or more commercial channels, KRLD -TV has the largest Metro Share of audience of all stations, based on ARB reports for January, 1964. The comparison includes affiliates of all networks and independ- ents, Monday thru Sunday: Prime Time, 9:00 A.M. to Midnight, and Sign -on to Sign -off. Yes, we are proud to be FIRST in the ENTIRE NATION.

represented nationally by Advertising Time Sales, Inc THE DALLAS TIMES HERALD STATIONS C'lafu,etó 4 0dhu.--Ft-Gtoett. Clyde W, Rembert, President MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING. March 30, 1964 Woman on FCC? CLOSED CIRCUIT' is Pauline Frederick, NBC's United Nations commentator, possibility for next appointment to FCC? Or as first as orderly means for FCC to regulate FCC is expected to approve Baton deputy to new White House news sec- CATV but has said licensing isn't nec- Rouge move-in, but not without some retary, George Reedy? FCC report, essary (BROADCASTING, March 16). interesting switches. One commission- though unconfirmed, was making NAB plans to submit bill to FCC er who supported drop -in proposal is rounds on Capitol Hill, particularly in that will call for licensing authority. preparing dissent in anticipation of light of President Johnson's commit- commission decision to approve move - ment to appoint qualified woman to Slicking up the sample in. He reportedly feels commission high public office: and White House should not deal with matter piecemeal. report came from administration quar- Look for A. C. Nielsen Co. to an- ter, underscored by importance of TV- nounce soon that it will have complete Authority for fees radio in news. turnover in its National Television In- dex sample by 1965. Ratings firm al- House Communications Subcommit- Miss Frederick is independent po- ready has effected substantial turn- tee, considering FCC's claimed author- litically. (She'd have to be independent over in sample, and for first time will ity to impose and collect license ap- or Republican to qualify for next FCC include Mountain Time Zone in its plication fees, is heading toward com- vacancy.) She has been with NBC national measurements. Process of re- promise bill that would grant specific since 1953 and before that was with freshing sample was begun shortly authority to FCC alone. Subcommit- ABC. Native of , she is after congressional hearings on TV tee has mulled over HR 6697, Rep- now New York resident. Next FCC ratings, but decision to expedite was resentative Walter Rogers's (D -Tex.) vacancy: Commissioner Frederick W. made recently. bill to prohibit FCC fees of any kind, Ford, Republican, West Virginia, and HR 834, Representative J. Arthur whose term expires June 30. Impres- Belated change of mind Younger's (R- Calif.) measure to give sion has been he would be reappoint- all agencies power to set fees. Ma- ed, but no word has been forthcoming jority of panel believes FCC should Field Enterprises Inc. is eyeing re- from White House. be encouraged to help pay for part of entry into station ownership, both its operation. Question has been -TV, and also diversification into radio whether authority exists already, as Up in smoke man- other "electronics" areas except FCC claims. One complicating factor: ufacturing. Field's executive VP, Cigarette advertising will be prime Chicago federal court still hasn't ruled George B. Young, has reportedly subjects of consideration when radio on legality issue. FCC, meanwhile, is ex -VP- and TV code boards of National As- asked Sterling (Red) Quinlan, collecting fees and holding revenue WBKS(TV) Chi- sociation of Broadcasters meet in general manager of in suspense fund. Chicago next week. Radio board will cago, to head venture. Decision may be made this week. be asked to prohibit cigarette spots Back access appealing to youth and claims that Never before in TV, Field sold KJR smoking promotes physical or social Seattle, KOIN Portland, WSAI Cincin- Staff proposal that warning be is- well-being. Code staff proposals are nati and WJJD and WFMF(FM), both sued to broadcasters on live pickups similar to those adopted for TV code Chicago, in early 1950's. Field's Chi- from courts lest they interfere with (BROADCASTING, Jan. 27), but some cago papers are Sun -Times and Daily ends of justice is pending before FCC. contend problems inherent in radio and News. Field also publishes World Public notice suggested by general TV commercials cannot be compared. Book Encyclopedia, syndicates science counsel's office was tabled last week Radio code members agree, however, news including astronauts' stories, and for three weeks, but disposition of that they will take definitive action. has released some film material to TV, commissioners was to let courts and TV code board will consider guide- all of which indicate broad resource broadcasters handle their own affairs without lines to augment earlier amendments. base for possible program ideas, Mr. government -issue guidelines Guides would discourage use of testi- Quinlan's forte. from FCC. monials by sports figures and cigarette Public notice, which would have been ads in or adjacent to shows with large One way in based on 's reply to in- teen -age audience. They also urge use quiry from New England official, of obviously adult actors in adult set- Baton Rouge, La., one of seven would have cited Supreme Court opin- tings; brand comparisons based only markets originally slated for short - ion in 1963 case involving broadcasts on proven statements, and claims that spaced VHF channel in ill -fated drop - by KPLC Lake Charles, La., and also in no way associate smoking with good in proposal, may get that third VHF 1961 case involving station health. Proposal against testimonials station after all. FCC staff has rec- interviews with jurors. was rejected by code board as amend- ommended approval of request that ment. Howard H. Bell, code authority channel 11 be moved in from Houma, Schulke status director, said proposed guidelines are 65 miles away. This is same proposal "not adequate to meet the need. commission turned down in order re- James A. Schulke, president of Na- hope they will be expanded." jecting short -spaced drop -ins. At that tional Association of FM Broadcast- time, however, commission said Baton ers for past year, may terminate his CATV licensing Rouge channel 11 proposal was differ- tenure coincident with annual meeting ent from six others, in that it involved in Chicago next week. While one re- After further study of community change in transmitter site, not creation port was that termination agreement antenna TV situation, officials of of new assignment. Move -in has been already had been reached, Mr. NAB have decided that direct licens- requested by KHMA(TV), which has Schulke said Friday he had no plans ing of systems is only solution. Up to construction permit for channel 1I to leave NAFMB but that FM con- this point, NAB has sought legislation Houma, but is not yet on air. vention will be "period for review."

Published every Monday, 53d issue (Yearbook Number) published in January. by BaoADCesxxc PUBLICATIONS Ixe. 1735 DeSales Street, N. W., Washington, D. C., 20038. Second -class postage paid at Washington, D. C., and additional offices. for acquisitives ... A NEW SYMBOL This Harlequin announces to Cleveland Acquisitives that WJW -TV is the first and only Cleveland station transmitting local programs in FULL COLOR. Another example of WJW -TV leadership ... and another reason why your sales messages are delivered with top impact -on WJW -TV. *Ac- quis'- i -tive -given to desire, to buy and own. ACQUISITIVES WATCH

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G BROADCASTING, March 30, 1964 WEEK IN BRIEF

Biggest, and possibly best, NAB convention opening in Congress moves to ban liquor advertising on air. Sen- Chicago next week, Registration expected to top 4,000; ate Commerce leaders co- sponsor bill, promise early 90 manufacturers are displaying products for broad- hearing. Harris hints far -ranging proscriptions if Congress casters. See .. . is forced to act. See ..

OFFICIAL AGENDA, EVENTS ... 86 CONGRESS VS. LIQUOR ADS . .. 50

WHERE TO FIND IT ... 122 Preliminary moves underway to determine feasibility of bringing Olympics live from Japan. NBC is running TECHNICAL PAPERS, AGENDA ... 88 tape test; Comsat is ready to move; State Department

thinks it would be good for U.S. See . MAJOR DISPLAYS AT EXHIBITS ... 98 LIVE TV FROM OLYMPICS? ... 56

Prospects for film and syndication sales is high for Stanton suggests all -media voluntary code on news next few years. More than half of all television stations coverage of arrests, detentions, pre -trial and trials. Offers claim they're short now; others fear limited product to underwrite project. Asks Brookings Institution to next year. See .. . recommend task force. See ...

MORE FILM NEEDED? YES . .. 63 CODE FOR CRIMINAL COVERAGE ... 136

Back -to -back commercials, billboards and hitchhikes With controversial sections simplified or eliminated, are not all bad, BBDO finds. In some instances they even joint committee of lawyers and broadcasters offer new TV heighten the effectiveness of advertising messages. Agen- program form to FCC. Hope commission will issue revised cy publishes three -year test findings. See .. . document for comments. See .. .

IS CLUTTER ALL BAD? ...31 SIMPLER PROGRAM FORM OFFERED . .. 140

Double billing practices still irk FCC, so it issues pro- Two new angles on music licensing: Metromedia seek- posed rulemaking. Asks for comments by May 4 on regu- ing change in base because it's spending more on news. lation which would hold stations accountable for falsifying ASCAP withdraws per program proposal to CBS Radio, bills. See.,. is relieved of contempt charge. See ...

DOUBLE BILLING RULE PROPOSED . - . 36 CHIPPING AWAY AT ASCAP ... 141

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 127 WABROADCASTINGi BUSINCSSWELNLY or TELEVISION ,.nn RADIO BROADCAST ADVERTISING 31 MONDAY MEMO 14 me Published every Monday, 53rd Issue BUSINESS BRIEFLY 36 OPEN MIKE 26 (Yearbook Number) published in November by BROADCASTING PGBLICA- CHANGING HANDS 135 PROGRAMING 136 TIONS INC. Second -class postace paid at Washington, D. C., and additional CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 offices. 16 WEEK'S PROFILE 163 Subscription prices: Annual sub- DATEBOOK scription for 52 weekly issues $8.50. 164 Annual subscription including Year- EDITORIAL PAGE book Number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 56 other countries. Subscriber's occu- pation required. Regular issues 50 FATES & FORTUNES 144 cents per copy. Yearbook Number FILM SALES 142 $5.00 per copy. Subscription orders and address FINANCIAL REPORTS 125 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 149 N.W., Washington. D. C., 20036. On changes, please include both old and INTERNATIONAL 60 new addresses plus address label from front cover of magazine. LEAD STORY 31

BROADCASTING, March 30, 1964 7 when you think

REPRESENTED BY ROBERT E. EASTMAN & CO., INC. Late news breaks on this page and on page 10 Complete coverage of week begins on page 31 AT DEADLINE

cisco; WHIO- AM -FM -TV Dayton, ; Miracle Inc. (water softeners), filed two New stock issue WSOC -AM -TV Charlotte, N. C.; wIoD -AM- damage suits asking for total of $135,- FM Miami, and following CATV's: 000. One of suits was against Aqua - Lewistown, Lock Haven and Tyrone, Line Water Co. (also water softeners), offered by Cox all Pennsylvania (with 10,000 subscrib- other against WCNS. ers); , Hoquiam and Cos - Mr. Chergi charged that James Bush- mopolis, all Washington (with 9,500 man, president of Aqua -Line, made de- SEC filing shows 630,000 customers). It holds interests in fran- famatory statements about Aqua Mira- chises for Lima and Findlay, Ohio cle in advertising broadcasts last Oc- new shares to be offered; (50 %), and for Redding, Calif. (25 %). tober. Aqua -Line sponsors 5- minute It is applicant for franchise in Dayton program, three times week over WCNS. $15- million loan planned and holds 25% interest in application for franchise in Red Bluff, Calif. Balance sheet as of Dec. 31, 1963. FCC may back part of Cox Broadcasting Corp. registered shows total assets of $32,405,537, with Friday (March 27) with Securities & total current assets of $7,352,594. Total proposed program form Exchange Commission public offering current liabilities are $6,565,605 and of 630,000 new shares of common long-tern obligations add up to $16,- may issue, with its endorsement, stock at estimated $18 per share. FCC 403,139 -most of which are due Cox portions of proposed TV programing Also to be offered to public are 35,- newspapers. form drafted by special committee 231 shares by private holders and 20,- Cox newspapers, in Atlanta, Dayton, drawn from broadcasters, communica- 000 by company to employes, both also Springfield, Ohio, and Miami, are not tions bar and FCC staff (see page 140). at $18. included in Cox Broadcasting holdings. Commissioner Robert T. Bartley dis- Total of 685,231 shares are expected cussed this possibility following meeting to bring $12,334,158. Underwriters are NAB to use tax facts Friday (March 27) between committee headed by Lazard Freres & Co. that drafted form and committee of With new shares, stock issued will in amortization fight commissioners. total 2.65 million shares. Commissioner Bartley said, however, Prospectus states Cox will borrow National Association of Broadcasters FCC would not withdraw its own pro- $15 million from insurance company to Friday (March 27) sent five -page ques- posed form from consideration. Special repay $11 million obligations incurred tionnaire on film amortization practices committee had asked that this be done. in buying xrvu(rv) Oakland -San Fran- to all TV members in first step of cam- Commissioner Bartley said number of cisco last year and $3,823,700 in ac- paign to convince Internal Revenue provisions in committee's form con- quiring CATV systems in 1962 and Service to revise its ruling that all film tained "helpful" suggestions and reflect- 1963. Statement also says Cox is ne- contracts be amortized on straight line ed "reasonable" approach. gotiating to buy more CATV's in Ore- basis for tax purposes. However, number of differences exist gon and Washington for estimated $1,- Douglas Anello, NAB general coun- between committee's version and corn- 750,000. sel, said amortization of film licensing mission's. Widest, he said, involves pro- When formation of Cox Broadcasting agreements is "one of more pressing tax posed survey of community needs. was announced last month, it was indi- problems" facing TV stations. He said Commission's form would require ex- cated about 25% of stock would be NAB believes that insistence on any one tensive survey and evaluation; commit- offered to public (BROADCASTING, Feb. method is erroneous and that each tee's would not. 17). situation should be handled on case -by- Commissioner Bartley said commis- Principal owners of Cox Broadcast- case basis. sion will have to decide which sections ing are Atlanta Newspapers Inc., 45 %; He said NAB hopes to convince IRS of form it wants to endorse and what Dayton Newspapers Inc., 19.21 %; to modify its 1962 ruling without "re- Springfield Newspapers Inc., 20.35 %. sorting to expensive litigation." Ques All are owned by James M. Cox Jr. and tionnaire has been sent to obtain infor- family. Mr. Cox is chairman of Cox mation as to current station practices Broadcasting. and to prepare information for appeal Y'all wanna rectifier? Annual Salaries Registration docu- to IRS. General Instrument Corp., ment shows that J. Leonard Reinsch, Individual replies will he kept confi- Newark, J., says it's very president of Cox Broadcasting, will re- dential and results summarized and re- N. pleased with reaction ceive $100,000 annually, with estimated ported back to stations. it got to "way York radio cam- $40,000 yearly at retirement at age 65; "Straight line" amortization requires out" New Marcus Bartlett and Frank Gaither, station to take equal depreciation each paign to reach more than 70,000 engineers visiting of vice presidents, $45,000 annually and year for life of contract. convention $18,000 yearly at retirement. Institute of Electrical and Elec- tronic Engineers page 57). Mr. Reinsch, through Jayren Corp., WONS (see sued by client's rival Commercials (for rectifiers) owns 5.5 %; Messrs. Bartlett and on March 12 -25 on WNEW New Gaither, less than .1% each. Mr. Because one businessman who broad- York, and female Reinsch has option to acquire 10,000 casts his own commercials live implied featured sultry voice shares after public offering; Messrs. that another businessman misrepresent- speaking to "All you way out engineers from all the darlin' Bartlett and Gaither, 5,000 each. ed efficiency of his product, WCNS Can- electronics companies hereabout." Cox stations are WSB- AM -FM -TV At- ton, Ohio, is being sued for $75,000. lanta; xTVU(TV) Oakland -San Fran- Robert M. Chergi, owner of Aqua

more AT DEADLINE page 10

BROADCASTING: March 30, 19E4 9 (3) all other markets as group. WEEK'S HEADLINERS Barometer is part of RAB program to bring radio into ranks of "measured" Marvin L. well, following resignation of Albert G. media, which already has launched an- Shapiro, VP and Handschumacher. LSI was active in nual report on spot radio expenditures eastern sales organization of Subscription Television of top 50 advertisers and is slated to manager of Tel- Inc., holds 12.6% of STV stock and include estimates on network adver- evision Adver- has contract to provide equipment and tisers this year (BROADCASTING, March tising Repre- engineering management services for 9). RAB also hopes to introduce ba- sentatives, New closed circuit pay TV system. Mr. rometer type of index on network radio York, promoted Brooks is member of board of directors billings. to VP and gen- of STV. No reason was given for res- eral sales man- ignation of Mr. Handschumacher but ARB February listing ager. He is suc- LSI spokesman said it had nothing to Mr. Shapiro ceeded by Wil- do with company's STV activities. puts `Bonanza' at top liam B. Condon, Champ C. Humphrey, executive vice midwest sales manager. Robert M. Wil- president of Gardner Adv., St. Louis, Bonanza topped American Research liams, account executive in TvAR's Bureau Feb. 1 -14 national TV survey, New York office, appointed to replace elected president, succeeding Charles E. Claggett, who continues as board knocking Beverly Hillbillies from lead Mr. Condon as midwest sales manager, chairman and . position for first time this season. Hill- with headquarters in Chicago. Mayer Mr. Humphrey will move York billies had led in October, November Levinton, formerly sales analyst in rep- to New and head agency's office there, effec- and January ARB surveys. resentative firm's New York office, May I, Donald C. AAB's listing of top 25 network named research manager, new post. tive succeeding Porteous, who moves to special assign- shows during period with estimated John G. Brooks, board chairman and ment. With addition of several new number of homes reached: chief executive officer of Lear Siegler accounts, Gardner expects $16 million Est. Inc., Santa Monica, Calif., electronics billing jump this year to new high of Homes manufacturer, has become president as $66 million. Reached Rank Program (000) 1. Bonanza (NBC) 21,908 For other changes of the week see FATES & FORTUNES personnel 2. Beverly Hillbillies (CBS) 20,869 3. Ed Sullivan (CBS) 18,965 to do about those with which it dis- be studied." 4. (CBS) 18,202 agrees. One committee source said the Only one petition for land mobile 5. Andy Griffith (CBS) 17,367 latter might be issued as alternatives to use of TV frequencies -channels 14 6. Candid Camera (CBS) 16,247 provisions in commission's form. and 15 -was not dismissed. This is re- 7. Petticoat Junction (CBS) 14,741 Commissioner Bartley indicated it quest by National Association of Manu- 8. Jackie Gleason (CBS) 14,568 would be "weeks" before commission facturers for use of channels on geo- 9. Donna Reed (ABC) 14,557 reached decision. He said first step graphical basis. There is widespread 10. Virginian (NBC) 14,551 would be for staff to review committee's broadcaster opposition to NAM's plan 11. Red Skelton (CBS) 14,548 document in detail. (see page 58). Commission, however, 12. Lucy Show (CBS) 14,476 said that "it believed the question of 13. Lawrence Welk (ABC) 14,222 sharing should be limited to channels 14. Dr. Kildare (NBC) 14,150 NAM survives dismissal 2 through 13 at this time." 15. I've Got a Secret (CBS) 13,947 16. Gunsmoke (CBS) 13,896 of land mobile requests 17. Lassie (CBS) 13,824 RAB indicator shows 18. Danny Thomas (CBS) 13,702 FCC Friday (March 27) dismissed 19. Perry Mason (CBS) 13,682 all but one petition for allocation of rep firm business up 20. Disney's World (NBC) 13,448 TV channels for nonbroadcast use as it 21. To Tell the Truth (CBS) 13,336 undertook program to study frequency 22. Fugitive (ABC) 13,285 needs of "various nongovernment radio Spot radio business of leading station 23. Hazel (NBC) 13,214 services" in spectrum between 25 me representation firms ran somewhat high- 24. Bob Hope (NBC) 13,122 and 890 mc. er in January this year than in same 25. McHale's Navy (ABC) 13,030 Commission announcement said that month year ago. That's first reading of advisory committee to study land mo- new, monthly Business Barometer be- Two NBC shows sold out bile radio needs was formed under ing inaugurated by Radio Advertising chairmanship of Commissioner Kenneth Bureau, which distributed first report NBC -TV announced Friday (March A. Cox and vice chairmanship of privately to participating rep firms last 27) sold -out status for network's Jack James E. Barr, chief of FCC's Safety week. Paar Show and Saturday Night at the and Special Radio Services Bureau. RAB's 15 rep- company members Movies for 1964 -65 season. Commission said "that most frequen- submit their monthly billing totals to Advertisers buying into movies are cy problems now confronting the land Peat, Marwick & Mitchell, New York Vick Chemical, Miles Laboratories, mobile service would have to be re- accounting firm which handles compila- American Tobacco, -Kist Foods, solved through more effective utiliza- tions. Barometer is intended as business Sunbeam Corp., Green Giant, Maybel- tion of available spectrum space, rather index for internal use of management, line, Bristol- Myers, R. J. Reynolds, than through the medium of allocating does not attempt to estimate spot busi- Union Carbide, Carnation Co. and additional space on an exclusive basis ness placed directly or by other reps. It Polaroid Corp. Sponsors on Paar pro- to that service." FCC also said, how- does indicate totals handled by partici- gram will be Hertz Corp., Green Giant, ever, that feasibility of land mobile pating reps in terns of (1) total U. S., Polaroid, Block Drug, P. Lorillard and radio sharing TV channels "must also (2) top 50 markets individually and Speidel Corp. 10 BROADCASTING, March 30, 1964 PREVENTS UPSET MARKETING Try the same remedy that Miles Laboratories' Alka- Seltzer uses to keep its market fizzing at all times -a Blair Group Plan. Blair Radio's Bull's -Eye Marketing Service keeps sales bubbling anywhere and everywhere, because you prescribe where your advertising message should be directed - and to whom. To localize your audience Blair uses its National Radio Survey #1. Your message is brought home by popular local radio personalities who are as well -liked and respected in their areas as a corner druggist. In radio, Blair is the only group which can pinpoint its audience. No wonder the Blair Group Plan is America's most influential group of radio stations. Order your tailor - made plan by calling your Blairman today. Among other successful users: The Nestlé Company, Ford, Ac'cent, Kellogg's, Mars Bars, Lincoln- Mercury, THE Campbell Soup, Alberto -Culver Command. BLAIR GROUP OFFICES IN 10 MAJOR CITIES: New York /Chicago /Atlanta /Boston Dallas/Detroit/Los Angeles /Philadelphia /St. Louis / PLAN METRO METRO PROGRAM RATING SHARE CLEVELAND - 6:30 -7:00 Sunday* WJW -TV THE LITTLEST HOBO: Oz 30 57 Sta. A Cheyenne /Afl ftbl 15 28 Sta. B Step Beyond Bowlg 'Nws 'Golf 7 13 The Littlest Hobo is the number one rated syndicated program in Cleveland and is the only one in the top 20.

METRO METRO PROGRAM RATING SHARE PORTLAND - 7:00 -7:30 Wednesday ** WCSH -TV THE LITTLEST HOBO 29 63 Sta. A Yogi Bear 9 20 Sta. B News /Weather 8 17 The Littlest Hobo has the highest rating, highest metro share of all programs on all stations 7:00 -7:30 PM, Monday- Sunday.

METRO METRO PROGRAM RATING SHARE ATLANTA - 7:00 -7:30 Saturday* WAGA -TV THE LITTLEST HOBO 29 57 Sta. A Arthur Smith 7 14 Sta. B Wrestling 14 28 The Littlest Hobo rates I!th in all program categories includ- ing network programs.

KEENAN WYNN

METRO METRO PROGRAM RATING SHARE HARTFORD - 7:00 -7:30 Wednesday ** WTIC -TV THE LITTLEST HOBO 19 55 Sta. A 87th Precinct 8 24 Sta. B News Weather /Sports 7 19 The Littlest Hobo attracts double the homes, almost double the rating and almost triple the share of the program immedi- ately following.

METRO METRO PROGRAM RATING SHARE SOUTH BEND - 7:00 -7:30 Wednesday ** WSBT -TV THE LITTLEST HOBO 19 40 Sta. A Sea Hunt 14 30 Sta. B Checkmate 14 30 The Littlest Hobo is second only to "Lassie" in the 7:00 -7:30 BINNS time period. *1964 Jan ORB "1963 Oct -Nov ARB

METRO METRO PROGRAM RATING SHARE BOSTON - 7:00.7:30 Wednesday* N.A.B. WNAC -TV IHE LITTLEST HOBO 24 43 Sta. A News 8 14 Sta. B Huntley Brinkley 23 41 HOSPITALITY The Littlest Hobo is the number one rated syndicated program in Boston. SUITES

EDGAR BERGEN & CHARLIE McCARTHY Executive House Suite 3812 Storer Ranch Hilton, Room 100SA

Y

HARRY TOWNES rxc LITTLEST P0130 WHAT CAN A FRESH, NEW HALF -HOUR SERIES DO FOR YOUR STATION?

z The Littlest Hobo can attract an audience. First ARB ratings from ten large- medium- smaller markets

METRO METRO METRO METRO MARKET RATING SHARE MARKET RATING SHARE

Atlanta (Jan. '64) 29 57 Lancaster (Nov. '63) 20 19 Boston (Nov. '63) 17 32 Hartford (Nov. '63) 19 55 Cleveland (Oct. '63) 12 32 Johnstown /Altoona (Nov. '63) 20 50 Colorado Springs (Nov. '63) 17 37 Portland, Me. (Nov. '63) 29 63 Eugene (Nov. '63) 19 33 South Bend (Nov. '63) 19 40 Average first rating 20.1 Average first share 44.8 2. The Littlest Hobo can build an audience. Two markets where more than one ARB rating has been taken. BOSTON CLEVELAND Metro Metro Metro Metro Homes (00) Rating Share Men (00) Women (00) Homes (00) Rating Share Men (00) Women (00)

Nov. '63 ARB 2199 17 32 537 871 Oct. '63 ARB 1314 12 32 819 1092 Jan. '64 ARB 2818 24 43 1226 1445 Nov. '63 ARB 2049 18 46 1188 1520 Jan. '64 ARB 3107 30 57 1877 2015 Increase 28% 41% 34% 128% 66% Increase 136% 150% 78% 129% 85%

_ Ther ff, t.',P, g Itf,,, r °ryl?p ,pf J i^r; ¡^ 1 q í GIlÿv l.:_V1;4:+ )Lr...'ï.irv can 1ëtL.IjRQ6:G f COi.iiL, 1-',i.}4oéC!((i17C11LvaLen!Fç

Market Adults (00) Children (00) Market Adults (00) Children (00) Atlanta Jan. '64 ARB 1840 1554 Johnstown /Altoona Nov. '63 ARB 470 463 Cleveland Nov. '63 ARB 2708 2623 Lancaster Nov. '63 ARB 960 530 Colorado Springs Nov.'63 ARB 243 140 Portland, Me. Nov. '63 ARB 676 336 Eugene Nov. '63 ARB 177 104 South Bend Nov. '63 ARB 416 154 Hartford Nov. '63 ARB 1302 1276 In every case more adults than children

THE LITTLEST HOBO IS A PHENOMENAL SUCCESS

THIS FRESH, NEW ADVENTURE SERIES WILL ATTRACT, BUILD AND DELIVER A SALEABLE, ADULT AUDIENCE AGAINST ANY COMPETITION.

Talee Of The WIZARD OF OZ New Adventures Of PINOCCHIO orer Programs 4 INCORPORATED

Offices in: CHICAGO LOS ANGELES HOUSTON ATLANTA 500 PARK AVE., NEW YORK

Rating. share, end eudience composition subject to the limitations as listed in the reports used MONDAY MEMO from R. Jack Scott, Scott & Scott Advertising, Chicago

Irritated listeners become contented cookie eaters

The other day I phoned Ed Wallis, the line into a singing jingle. However, second spot. We soon found out no one general manager of WIND Chicago, to for at least a few weeks every year, the ever remembered anything but that line. ask him if he was aware that one of original was resurrected. In 1961 it Whatever was said in the other 20 sec- our important clients has been advertis- was modernized to include the mother onds was forgotten. It didn't take much ing on his station without interruption joining in a duet with the little girl. to realize we could greatly increase our for a quarter of a century. The young woman who originally re- penetration by using the remembrance He naturally was pleasantly surprised corded the little girl's voice, Florence line alone in 10-second breaks. to be reminded of an advertiser who had Brower Fancy, became somewhat of a That wasn't as easy to do as it sounds expressed such confidence in the station local celebrity. She made personal ap- because in those days we still had to by remaining on the log so long. Our pearances everywhere, from supermar- talk stations into making the breaks client is Salerno -Megowen Biscuit Co., kets to baseball games. Now a resident available to us. In many cases they had a locally based cookie baking firm. of , she returned for a lunch- never been sold before and a price had We have watched Salerno-Megowen eon commemorating the 25 years Sa- to be established. grow to where they now bake 40% of lerno has been on WIND. She told us Spot Pioneer Our use of station the packaged cookies sold in the greater that she still occasionally meets Chi- breaks was quite natural as just a few Chicago area. Now they are first in the cagoans who remember her radio voice. years before we were the first agency market and during those 25 years they During our quarter century of buy- to use a dramatized station break as climbed up from 15th. ing for Salerno we've adhered to rough- we know them today. The only com- Kudos to Radio As their agency ly 100 spots a week. WIND continues to mercial use being made of them up until we've taken understandable pride in get the largest share with the balance that time was by Bulova for their well - their success. Because the biggest chunk now on two other stations. Salerno's known time signals. of their ad budget for most of that time steadily expanding business and corre- In 1935 we made some complete 10- has gone to radio, we wish to let the sponding increases in their ad budget second spots for Lea & Perrins with broadcast medium get in on the ap- have compensated for rate increases. George Givot, the actor-comedian plause too. Besides keeping the Salerno TV Joins Radio In 1958 the cookie know as the "Greek Ambassador." As people happy with a steadily rising sales company moved into a brand new $5 a chef, using an appropriate dialect, he curve, we think we also may have made million plant making possible even would say, "Marie, bring me the Lea & radio history with what is probably the greater production. This big step paved Perrins Worcestershire Sauce, please." longest running spot the medium has the way for an almost 100% increase We continue to take advantage of the ever known. in the broadcast ad allotment which was special impact of a strong remembrance When we were first tackling the prob- earmarked for television. Thus for the line with many of our newer accounts. lem of creating a demand for the output past four years spot radio and spot TV One of the best -known examples is the of that small and new cookie manufac- have shared equally the budget. line for International Labora- turer 25 years ago, we decided we Our success with the Salerno cam- tories' H. A. Hair Arranger: "The per- needed something memorable and dis- paign reinforced our belief that spot fect way to start your day, a shave, a tinctive to use on radio. After much radio has remained one of the most shower and a little H. A. -Hair Ar- thought, we recorded a voice sounding effective means of putting over a sales ranger." Walgreen Drug Stores' "Your like a little girl imploring "Mom -ee, I message. It also backed up another of dollar buys more at your Walgreen want a Salerno Butter Cookie." our pet philosophies: that every spot Drug Store" is another. We placed our first advertising on should contain a good, strong remem- Marketing has undergone revolution- WIND and patiently waited for some- brance line. ary changes in the last quarter century. thing to happen. At the risk of sound- The potency of this was demonstrated We feel judicious use of radio and TV ing immodest, we say that this single when we first began advertising Salerno has enabled us to keep pace with the spot became the most famous in Chi- on radio. We started incorporating the changing developments in distribution, cago. "Mom -ee, I want a Salerno Butter merchandising and consumer purchas- To appreciate how fast the spot made Cookie" line at the beginning of a 30- ing habits. people aware of Salerno cookies you have to remember this was before the days of "irritation factor" commercials. There wasn't anyone in Chicago using R. Jack Scott, born in Newport, Ark., in the device of repeating a remembrance 1903, attended the University of Arkansas. line over and over. After working for AP, Hearst Newspapers Brand Impact Within four years, and the "Chicago Daily News," Mr. Scott in during which time other stations were 1933 opened Schwimmer & Scott with added for the spot, we could still de- Walter Schwimmer. In 1951 he bought out pend on better than a hundred letters a week asking "please take that whining Mr. Schwimmer and the agency became R. brat off the air." But by that time, as Jack Scott Inc. In 1963 Larry Scott (no one letter noted in requesting a respite relation) joined him and the firm became from the slogan, "When I go in a store, Scott & Scott. Larry Scott subsequently I can't think of any other brand of left to become ad director of Sunbeam butter cookie." Electric Co. At about this point we decided to give the spot a rest and incorporated

14 BROADCASTING, March 30, 1964 HOUSEWIVES LOVE US because we program for them. For example, 50 times every day we broadcast their own neighborhood notes. Special features on Food News are aired daily in cooperation with the Consumers Marketing Service. And there are fun games in which thousands of Detroit housewives participate. So far, some 300 housewives have won cash, transistor radios, turkeys and more than 300,000 trading stamps.

These same Detroit housewives make im- portant decisions every day. Decisions about buying food, clothing, housewares, even auto- mobiles. If you want to talk to Detroit house- wives, talk to WKNR (or your Paul Raymer man). WKNR BROADCASTING CORPORATION THE STATION THAT Mrs. Fred Knorr. Walter Patterson. President Ex. V. P. & Gen. Mgr. KNOWS DETROIT Represented nationally by the Paul H. Raymer Co.

15 BROADCASTING, March 30, 1964 DATEBOOK

A calendar of important meetings and Parlor C, Conrad Hilton hotel, Chicago. events in the field of communications. OH April 5 -Ninth annual membership O Indicates first or revised listing. meeting of the Association of Maximum Service Telecasters. Jack Harris, KPRC- 00H MARCH AM-TV Houston and AMST president, on current and "March 29 -April 1- Collegiate Adver- will preside. Reports OH tising Conference of Mid -America. future activities of the association will 0 Speakers include Harry Smart, John be presented by Lester W. Lindow, exe- Blair & Co.; David Watrous, Earle Lud- cutive director, and Ernest W. Jennes, Beverly room, Patrolmen Toady and Muldoon gin & Co.; Richard Anderson, Young legal counsel. 8:30 a.m., Conrad Hilton hotel, Chicago. are protecting you! If you & Rubicam; David T. Hood, J. Walter find that comforting, you Thompson Co., and Don Young, Don April 5-Annual meeting of the board & Associates. haven't met Toady and Muldoon! Young Palmer House, of directors of the Association on Broad- Chicago. casting Standards, 2:30 -3:30 p.m.; ABS "March 31- Membership meeting of annual membership meeting, 4 -5 p.m.; the American Society of Composers, special meeting of the ABS board of di- Authors and Publishers, Imperial Ball- rectors, 5 -5:30 p.m. Beverly room, Con- room, Hotel Americana, New York at rad Hilton hotel, Chicago. 2:30 p.m. April 5- 8- Annual convention of the National Association of Broadcasters, APRIL Conrad Hilton hotel, Chicago.

'April I -Forum -"My Favorite Mo- April 5- 8- Television Film Exhibit - ments in TV "-by the New York chap- 1964. Reception April 5, 4 -7 p.m., for ter of the National Academy of Tele- TV station officials by distributors par- vision Arts and Sciences, 8 p.m., Judson ticipating in TFE -'64. Great Hall, Pick - Hall, 165 West , New York. Congress hotel, Chicago. April 1- Nebraska Broadcasters Asso- CALL CAR 54 /NBC FILMS April 5 -8 -West Coast meeting of As- ciation- Nebraska University Journalism sociation of National Advertisers, Del School copywriters' clinic, Nebraska Monte Lodge, Pebble Beach, Calif. Center for Continuing Education, Lin- coln. April 5 -8- Annual meeting of Canadi- an Association of Broadcasters, Chateau April 3- Deadline for reply comments Frontenac hotel, Quebec City. on FCC rulemaking to authorize use of unattended, automatic mobile relay April 6- 9- Thirty-first annual National stations. Premium Buyers Exposition, under aus- pices of National Premium Sales Exec- April 3 -New deadline for comments in person Advertising Asso- on UHF allocations tables proposed by utives, the Premium FCC and National Association of Edu- ciation of America and Trading Stamp cational Broadcasters. Institute of America. More than 600 exhibitors are expected to participate. ROY HAMILTON April 3 -New deadline for comments McCormick Place, Chicago. on FCC rulemaking to authorize six UHF channels for airborne ETV in six April 8- Academy of Television Arts midwestern states. and Sciences, chapter. Dr. Lee A. Du Bridge, president, Commu- RICHARD MALTRY April 3- Meeting of the National As- nity Television of Southern California; sociation of FM Broadcasters, 9 a.m., James Robertson, general manager of Waldorf room, Conrad Hilton hotel, KCET(TV) ch. 28 ETV, and James Day, Chicago. KQED(TV) San Francisco ETV outlet, will discuss plans for the fall opening of April 3- Meeting of the Association ROY ORUSKY station. 8 for Professional Broadcasting Education, Hollywood Paladium, p.m. 2:30 p.m., room 9, Conrad Hilton hotel, April 9- Annual stockholders meeting Chicago. of Avco Corp., Hotel DuPont, Wilming- April 3- 5- National Association of TV ton, Del. MARGIE SINGLETON & Radio Farm Directors, Atlanta. April 12 -Old- timers get- together, April 4-Technical conference of the 40th annniversary of wLS Chicago, SESC Association of Maximum Service Tele- Sherman House hotel, Chicago. Old - casters, 1 p.m.; AMST board of directors timers committee is headed by Glenn CELEBRITY meeting, 6:30 p.m. Sheraton -Blackstone Q. Snyder, George Cook, Bill Nelson SUITE hotel, Chicago. and George Biggar. Contact: Mr. Biggar, wLBK DeKalb, Ill. April 5 -First annual general member- NAB CHICAGO ship meeting of the Institute of Broad- April 12 -17-Ninety -fifth technical con- cast Engineers, 2:30 p.m., Williford ference of Society of Motion Pic -

16 BROADCASTING, March 30, 1964 tales of LS

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BROADCASTING, March 30, 196-3 17 RECORDS THAT CAN SATISFY ture and Television Engineers. John M. April 17- 18- Fourteenth annual Radio- AND CREATE DEMAND Waner of Eastman Kodak Co., Holly- Television Conference and Banquet of wood, is program chairman. Papers Radio-Television Guild of San Francisco Records is the industry leader, Columbia committee chairman is C. Loren State College. with the world's most comprehensive Graham of Kodak Color Technology catalog and the largest roster of record- April 17-18 Two -day management Department in Rochester, N. Y. Wil- - artists. The enormous Columbia seminar entitled "The Marketing Revo- ing liam president of Greenway supplies your station's every Dozier, lution In Electronics" by central divi- repertoire Productions, Hollywood, and former There is no better way to foster sion of Association of Electronic Man- demand. -TV production at your on- the -air image and attract an senior ufacturers, Pheasant Run Lodge and Screen Gems, will speak at the April ever -growing group of listeners than by Country Club, St. Charles, Ill. 13 luncheon on "The State of Televi- subscribing to our service. But the time sion . An Appraisal." Ambassador April 17 -19 -Joint meeting of Missis- act is now. Your response before May to hotel, Los Angeles. and 1,1964 will allow you to take advantage sippi Association of Broadcasters Association of Broadcasters. of a special 10% reduction in our regu- April Newsmaker luncheon of In- 13- Speakers include NAB President LeRoy lar yearly rates. Check your mail now ternational Radio & Television Society. Collins, FCC Chairman E. William for the 1964 brochure. Robert Moses, president of New York Henry and Representative Walter Rogers World's Fair 1964 -1965 Corp., is speak- COLUMBIA RECORDS (D- Tex.). Broadwater hotel, Biloxi, Miss. er. Waldorf Astoria, New York. BROADCAST SERVICES, 17- Golden Rose of Deadline for comments on April 24-The April 13- Montreux international TV competition, 799 Seventh Avenue, New York, N.Y. 10019 FCC rulemaking to require public no- caua.: .IMIKAS REG PR*4TE0 « LISA sponsored by the city of Montreux tice be given when applying for new or (Switzerland) and the Swiss Radio and modified station call letters. Television Corp., Montreux. Workshop for advertisers April 14- Television Newsfilm presented by the Film Producers Asso- April 19 -25 - for Continuing Edu- ciation of New York in cooperation Workshop, Center of Oklahoma, Nor- with the Association of National Adver- cation, University tisers. Session will concern film distri- man. bution and marketing. , April 20-New deadline for comments New York. on FCC rulemaking to govern grants in microwave services to systems supplying stockholders meet- April 15- Annual community antenna operators with facili- ing of CBS Inc., to elect directors, to ties. Former deadline was March 25. elect independent auditors and consider and act upon such other business as April 21 -24-Alpha Epsilon Rho, hon- may cone up. CBS Chicago, 630 North orary radio -TV fraternity, annual na- McClurg Court, Chicago. tional convention in Los Angeles at Hollywood Roosevelt hotel. April 15- Deadline for submission of M(IWYfY IM WnWYI(IfI410 Y.M-.1.61-IRMWül011arn April 22 -23 -Board of directors meet- .-- . summaries and abstracts of technical papers for inclusion in program of ing of the Television Bureau of Adver- Western Electronic Show and Conven- tising, The Greenbrier, White Sulphur Va. tion in Los Angeles, Aug. 25 -28. Springs, W. April 23- Deadline for reply com- April 15- Annual stockholders meet- ments on FCC rulemaking to require ing of General Telephone & Electronics public notice be given when applying Corp., Fort Wayne, Ind. for new or modified station call letters. April 15 -18 - Representatives from April 23 -25- Annual meeting of Amer- amateur radio societies in North and ican Association of Advertising Agen- South America and adjacent islands cies, The Greenbrier, White Sulphur meet in Mexico City for the First Pan Springs, W. Va. American Congress of Radio Amateurs. April 23- 26- Western States Advertis- April 15- 25-International motion pic- ing Agencies Association 14th annual unant la nm MOM q. ture, TV film and documentary market, conference. Speakers include: Ernest Milan, Italy. Loen, management consultant; Sol Dut- ka, Audits & Surveys; E. B. Weiss, April 16- Advertising seminar spon- Doyle Dane Bernbach; Riviera hotel, sored by the Women's Advertising Club Palm Springs, Calif. of Baltimore. Speakers include Melvin and director April 24- Spring conference of Oregon --attaananasat A. Goldberg, vice president of research for National Association of Association of Broadcasters, Village Broadcasters, who will review the pro- Green motor hotel, Cottage Grove, Ore. gram of the newly incorporated Broad- April 24- Pennsylvania AP Broadcast- cast Rating Council; James G. Morton, ers Association meeting, Boiling Springs. special assistant to U. S. secretary of commerce, "The Importance of Adver- April 25 - Community Antenna tising in an Expanding Economy;" and Television Association convention to Willard R. Simmons, president of W. R. New Hamilton hotel, Laredo. Simmons & Associates Research Inc., .epryM q! IMO' wan (Mu i1. M,. 1-11-(n natal 011.11111 April 26 -May 2-Affiliated Advertis- noon, Sheraton Belvedere hotel, Balti- more. Indicates first or revised listing.

18 (DATEBOOK) BROADCASTING, March 30, 1964 choose your coves .

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GENERAL OFFICES: Wade "Pat" Patterson, General Sales Manager 8th and Phillips Ave. (_ ` KNODEL Sioux Falls, So. Dak. sold Phone: 336 -1530 TWX: 605 -331 -2252 nationally by cwN,oe y o. ,. ,KN1400 i, .ls and lifec may IV mar /WIN amoolc ...cores el leue Source: ARB Oct.-Nov., 1963 and Avery Knodel Research Harry S. Hyatt Co. in

BROADCASTING, March 30, 1964 19 ing Agencies Network conference, An- BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHO/I drew Johnson hotel, Knoxville, Tenn. VICE PRESIDENT MAURY LONG VICE Partner= EDWIN H. JAMES Annual stockholders meet- VICE PR®mENT Wpm= R. LErr April 27- SECRETARY LAWRENCE B. TAISHOFE ing of Wometco Enterprises Inc., Mid- TimAZUW B. T. Musson. COMPTROLLER IRVINE C. MILLEa way Motor hotel, Flushing, N. Y. ASST. TREASURER JOANNE T. COWAN April 27- 29- Annual conference of B ROAD CASTI N G Association of Canadian Advertisers, _ ' Tn[ RusineSSRE[ALY Or TELEVISION AND RADIO Royal York hotel, Toronto. Executive and publication headquarters: BROADCASTING- TELECASTING Bldg.. 1735 DeSales April 28- Annual awards luncheon of Street. N.W., Washington, D. C. ZIP code Station Representatives Association, 20038. Telephone: 202 Metropolitan 8 -1022. EDITOR AND PUBLISHER Waldorf Astoria, New York. Sol Taishoff April 29 -May 1- Institute of Electri- Editorial cal and Electronics Engineers region 6 VICE PRESIDENT AND EXECUTIVE EDITOR conference, co- sponsored by Instrument Edwin H. James Society of America, Salt Lake City. EDITORIAL DIRECTOR (New York) Rufus Crater April 30- Deadline for comments on MANAGING EDITOR FCC rulemaking to establish rules to Art King govern parte communications during SENIOR EDITOas: Bruce Robertson (Holly- ex wood), Frederick M. Fitzgerald, Earl B. adjudicatory and record rulemaking Abrams, Lawrence Christopher (Chicago), Dawson Nall, Len Zeidenberg, David Berlyn proceedings, which have been desig- (New York), Rocco Famighetti (New York). nated for hearing. ASSOCIATE EDITORS: Sid Booth, Sherm Brodey, George Darlington; STAFF WRrrense Gary Campbell, Barry Crickmer, Jim deBetten- April 30- Deadline established by court, Larry Michie; EDITORIAL ASSISTANTS: all receivers shipped Sonya Lee Brockstein, Tanii Oman, Victor Congress that TV Rossi; SECRETARY TO THE PUBLISHER: Gladys by manufacturers in interstate com- Hall. merce be able to receive all 82 VHF - Business UHF channels of the TV spectrum. VICE PRESIDENT AND GENERAL MANAGER Maury Long April 30- Annual banquet of VICE PRESIDENT AND SALES MANAGER University Radio and Television Depart- Winfield R. Levi (New York) ment. Keynote speaker will be Melvin ASSISTANT PUBLISHER A. Goldberg, NAB vice president in Lawrence B. Taishoff charge of research. Bloomington, Ind. SOUTHERN Suis MANAGER: Ed Sellers; PRO- Interim( MANAGER: George L. Dant; TRAFFIC MANAGER: Harry Stevens, AovEmTama Assam- April 30 -May 3- Annual convention ANTS: Robert Sandor, Richard LePere, Carol Ann Cunningham, Claudette Artini; Szcez- of American Women in Radio and Tel- TART TO THE GENERAL MANAGER: Doris Kelly. evision. Richard S. Salant, vice presi- COMPTROLLER: Irving C. Miller; ASSISTANT dent and special assistant to president AUDITOR: Eunice Weston. of CBS Inc., is keynote speaker. Mayo hotel, Tulsa, Okla. Publications and Circulation Dmzcros or PUBLICATIONS John P. Cosgrove MAY William Criger. David A. Cusick, Christer Jonsson, David Lambert, Edith Liu. Natalie May 1- Conference on radio and com- D. Lucenko, German Rojas, James Williams. munity service co- sponsored by the Uni- versity of Southern California and the Bureaus Southern California Broadcasters As- New York: 444 , ZIP code 10022. Telephone: 212 Plaza 5-8354. sociation, 9 a.m.-2 p.m. Robert P. Sut- EDITORIAL DIRECTOR: Rufus Crater; Sarum ton, SCBA chairman, will preside. Eorross: David Berlyn, Rocco Famighetti; STAFF Warrzas: Jerry Seigel, John Gardiner, Charles E. Karp, Ellen R. McCormick. May 1- 2- Annual convention of the ASSISTANT: Francis Bonovitch. Kansas Association of Radio Broad- VICE PRESIDENT AND SALES MANAGER: Winfield R. Levi; INSTrruTIONAL SALES MANAGER: casters. Speakers include Jack Lacy, di- Eleanor R. Manning; ADVERTISING REFREEENTA- rector of Kansas Economic Development TIVE: Robert T. Fennimore: ADVERTISING ASSISTANT: Beryl W. Stern. Commission; Richard Cheverton, WOOD Chicago: 360 North Michigan Avenue, ZIP Grand Rapids, Mich.; and Stephen code 60801. Telephone: 312 Central 6-4115. WMCA York. Lassen SEN/OR EDITOR: Lawrence Christopher; Mm- Labunski, New WEST SALES MANAGER: Warren W. Middleton; hotel, Wichita, Kan. ASSISTANT: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP "May 4- 6- Annual spring convention of code 90028. Telephone: 213 Hollywood 3-3148. SENIOR EDITOR: Bruce Robertson; WESTERN Broadcasters Association. SALE/ MANAGER: Bill Merritt; ASSISTANT: Gail 'S James H. Topmiller Jr., wHAS Louis- Learman. 2 ville, is Toronto: 11 Burton Road, Zone 10. Tele- convention com- chairman of phone: 418 Hudson 9-2694. CoapUrormE+r: mittee. Louisville Sheraton hotel. James Montagnes.

May 5 -6- CBS -TV Affiliates confer- BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the ence, Hilton hotel, New York. title, BROADCASTING* -The News Magazine of REPRESENTED BY THE KATZ AGENCY, INC. the Fifth Estate. Broadcast Advertising* May 5 -6- Missouri Broadcasters Asso- was acquired in 1932. Broadcast Reporter in 1933 and Telecast* in 1953. BROADCASTINC- TELECASTING* was introduced in 1946. ORLANDO DAYTONA CAPE KENNEDY *Reg. U. S. Patent Office Indicates first or revised listing. Copyright 1964: Broadcasting Publications Inc.

20 IDATEBOOK) BROADCASTING, March 30, 1964

AUDIENCE-GRABBING THREE ACTION- PACKED, EAT..._

ALCATRAZ THE GUN of SCARFACE Eg lab RESS ZANGARA ROBERT JOE ANTHONY NEVILLE ROBERT KEENAN ROBERT NEVILLE BRUCE STACK MANTEII GEORGE BRAND STACK WY N N STACK BRAND GORDON BARBARA NICHOLS -:'PAT CROWLEY -. -. OBERT MIDDIETON

Dramaticaccount of how Scarface Al Spectacular story of gangland's attempt to An assassin's bullet aimed at the President Capone's grip on Chicago was broken by a free Al Capone by force. From Atlanta Peni- of the United States strikes the Mayor of picked squad of Treasury Agents. Seven men tentiary to San Francisco Bay the tension Chicago, Anton Cermak. Chicago's gangland battle bullets and bribery to gather evidence mounts as the secret train transports the had long marked the Mayor for extinction that finally sends Capone to prison. nation's most notorious criminal. but a madman's bullet double- crosses them.

780 NORTH GOWER STREET HOLLYWOOD 38, CALIFORNIA H011ywood 9-5911 ciation. Speaker will be LeRoy Collins, RADIO STATIONS: NAB president. Place to be announced. ' May 10 -12- Meeting of the Pennsyl- vania Association of Broadcasters, The EXPAND AND DIVERSIFY Inn, Buck Hill Falls, Pa. May 11- Deadline for reply com- ments on FCC rulemaking to establish rules to govern ex parte communica- YOUR BUSINESS tions during adjudicatory and record rulemaking proceedings which have been designated for hearing. WITH SEEBORG May I1 -New deadline for reply comments on FCC rulemaking to govern grants in microwave services to systems BACKGROUND MUSIC supplying community antenna operators with facilities. Former deadline was April 14. . May 11- 12- Spring meeting of Asso- ciation of National Advertisers, Wal- dorf Astoria hotel, New York. ' May 14- Spring managers meeting of Association of Broadcast- ers, Wood Lawn. Rutgers University, New Brunswick, N. J. . May 15 -16- Annual spring meeting of West Virginia Broadcasters Association. Included will be association's second annual engineering exhibit. Charleston Press Club, Charleston, W. Va. May 16 -17- Spring convention of the News Broadcasters Association, Bloomington.

Seeburg Background Music is helping business the world around. May 18 -FCC hearing on proposed Its sale and service offer a profitable new area of diversification for TV program reporting form. Formerly the company. scheduled for April 16.

You can achieve a substantial recurring May 19-21- Annual convention and ex- monthly income even with relatively few hibition of Armed Forces Communica- business and industrial subscribers. tions & Electronics Association. Shera- /or ton -Park hotel, Washington. You can offer music that is tailored to fit each type of business to a 'T'. You can May 21 -22 - Ohio Association of deliver to subscribers the world's finest Broadcasters, Toledo. background music, especially recorded by May 21 -23- Spring convention of the Seeburg in the music centers of Europe and Alabama Broadcasters Association. Pro- the U.S.A. gram participants include Representa- Let us send you, without obligation, details of the Seeburg plan. A tive Walter Rogers (D -Tex.) and Max number of territories are open for franchised distribution of Paglin, FCC general counsel. The Seeburg Background Music. Broadwater Beach hotel, Biloxi, Miss. The industry's most complete finance plan is available where May 25 proceeding on FCC needed. -Oral proposed program reporting form for Seeburg sales engineers are located in every major market area AM and FM services. Formerly sched- to train service personnel. uled for April 23. Direct your inquiry to Joseph W. Hards, Vice President, Seeburg Background Music Division, 360 No. Michigan Ave., Chicago ' May 25- Sixteenth annual Emmy 60601.... or visit this office when you're in Chicago for the NAB awards presentation of National Acad- convention. emy of Television Arts and Sciences. Production will originate in Hollywood and New York and be telecast over J NBC -TV network, 10 -11:30 p.m. EDT. 0EBURG JUNE 'June 1 -3 -NBC Affiliates meeting, Bev- erly Hilton hotel, Beverly Hills, Calif. WORLD LEADER IN BACKGROUND MUSIC ENTERTAINMENT MUSIC AUTOMATIC VENDING ELECTRONIC ORGANS Indicates first or revised listing.

22 (DATEBOOK) BROADCASTING, March 30, 1964 ndication

GREATEST S80 *40

Unfurl the a i' ves. Beat the dr Spotlight the center ring . . . bec Desilu's "THE GREATEST SHOW EARTH" is now available in YOUR ket. The one, the only TV series prod with the know-how of Iiingling Bros. an Barnum & Bailey Combined Shows. Th 1 never- ending fascination of backstag circus stories and the power- packed ap peal of glittering guest stars ... LucilÌ Ball, Eddie Albert, Don Ameche, Fabian Betty Hutton, Hugh O'Brian and score of others. PLUS Jack Palance as the co tinning star. Step right up and call Desil Sales' ringmaster Dick Dinsmore fo reservations or information.

er4, me. ialllCLl, 1.1 '!ll!G, _1Ji SL(71!l3Ui-: ü,1iá,9i iiJliC{:{i.- .

780 NORTH GOWER STREET HOLLYWOOD 38, CALIFORNIA

H011ywood 9 -5911

^'+'efse:;e e;:e,mr.,n:n;'. íì,Íl!Il)l.l Ii't'fUU1'iJ.i]úuG,i', THEY DON'T MAKE ONE BIG ENOUGH . . r-= ... a briefcase to hold all the Crosley Broadcasting patents. Since the day WLW Radio went on the air in 1922, the men of Crosley have contributed outstanding inventions to radio and television transmission and have secured hundreds of patents in research, developmental and experimental broadcast work. The standing of a broadcasting corporation is unquestionably reflected and judged by the calibre of its engineering and scientific personnel. To an audience this means quality. To an advertiser this means audience.

Crosley Broadcasting engineering is just another achievement of the WLW Stations which has placed them among the most watched, most heard, most talked about Stations in the United States. And .. .

Another example of Crosley 42 years of leadership

WLW radio CROSLEY WLW -C WLW -T WLW -D WLW -1 Cincinnati COLOR TV Television Television Television Television NATION'S Columbus Cincinnati Dayton Indianapolis HIGHEST PIETWORtÉ. FIDELITY RADIO CROSLEY BROADCASTING CORPORATION A SUBSIDIARY OF Avco STATION

WLW Sales Offices -New York, Chicago, Cleveland Edward Petry & Co., Inc. -Los Angeles, San Francisco Bomar Lowrance & Associates -Atlanta, Dallas OPEN MIKE-g

A vote for drama

EDITOR: Several weeks ago I observed DAYEYAND G OLIATH a story in BROADCASTING with reference to the old radio dramas coming back, and the fact that Charles Michelson Inc. was handling exclusive release of A TOTAL OF 39 WEEKS OF HIGHLY -RATED PROGRAMMING some of the better programs. . At the time I was looking for a fresh ap- "WITHOUT DOUBT THE BEST IN ITS FIELD, THE HIGHEST RATED proach to programing... . first on "ra- PROGRAM IN ITS TIME PERIOD IN NEW YORK MARKET." Tak Koko, Since reading your story dio drama comes back" we have suc- WABC -TV * ** "CERTAINLY IS POPULAR." Kendall Smith, WTIC -TV, cessfully scheduled and sold out seven Hartford* "DESERVES A STANDING OVATION." Louis Lang, WIS -TV, 30- minute drama shows.... Needless to say, our gross volume has taken a Columbia, S. C. ** "BEST WE'VE EVER SEEN." Fred Noble, KRGV-TV, tremendous jump upwards.... The re- Weslaco, Texas * * * ** "GREAT!" Joe Hudgens, KRNT-TV, Des Moines sponse to our programs has been sensational and we are now in the A TELEVISION PRODUCTION OF THE LUTHERAN CHURCH IN AMERICA process of doubling our drama schedule. To BROADCASTING Magazine goes our most heartfelt thanks. Keep up the wonderful job that you are doing in keeping the broadcasters throughout the country informed of what is actually going on. lay Perry, general manager, KFQD Anchorage, Alaska.

All the facts

EDITOR: . . I'd like to cite from BROADCASTING, Feb. 17 ( "Chicago court permits FCC filing fees "). In that article you report on Representative Walter Rogers's plan to hold a hearing on the whole issue. You say: "Representative Rogers has stated that he believes the commission lacks the authority necessary to collect fees." Though I grant you have reported ac- curately what Representative Rogers believes . the truth in this instance is that the U. S. Congress had passed the Independent Offices Appropriation Act of 1952 which authorized the head of each governmental agency to pre- scribe by regulation such fees and charges as he determined to be fair and equitable, "taking into consideration direct and indirect costs to the govern- ment, value to the recipient, public policy or interest served and other per-

tinent facts." . I am not arguing either for or against the fees; I am simply maintaining that your magazine, by not reminding the How to schedule DAVEY AND GOLIATH readers of the mistaken notions of Rep- resentative Rogers ... is not fulfilling its obligation to inform fully on issues of great concern to the broadcasting in- GET IN TOUCH WITH YOUR LOCAL COUNCIL OF CHURCHES dustry. -Geoffrey Z. Kucera, assistant professor, radio- television -film, School of Communications, University of Den- ver, Denver. or, write, wire, or call collect The Broadcasting and Film Commission (Over the past year BROADCASTING has carried many stories on the subject of filing fees, THE NATIONAL COUNCIL OF THE CHURCHES OF CHRIST IN THE U.S.A. included detailed expositions of the FCC's own position on the matter. Space simply 475 Riverside Drive, New York 27, N. Y. Riverside 9 -2200, Extension 2251 does not permit a complete background presentation each time some new develop- ment occurs.)

26 BROADCASTING, March 30, 1964 Formula For 1566 Good Mornings

Open at 7:00 with the pace-set- able direction of Russ Hodge. Do the Mid -South area. Another of ting theme, "Keep Your Sunny it well, and it becomes a warmly the many community efforts that Side Up." Then do a bright but welcomed way for thousands to continually produce enthusiastic relaxed, hour -long wake -up show start their workaday. And so, this public acceptance for WREC -TV, filled with local and national news, month, WREC -TV's "GOOD and for its advertisers. song and music, weather reports, MORNING FROM MEMPHIS" timely interviews and friendly con- celebrated its sixth birthday and versation. Do it every morning, went into its seventh consecutive WREC five days a week, with a talented year ...1566 cheery "good morn- MEMPHIS and dedicated troupe under the ings" to all the folks throughout CHANNEL3

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There Are Four Great New TV Tape Recorders! New 4- Channel Color Cameras! To the deluxe TR -22 there is added three compact Here you will see brilliant new live and film color transistorized models at lower cost. These are all cameras that will contribute a quality dimension to standard quadruplex equipments -compatible and color broadcasting. These are transistorized and stabi- modularized. There is a complete record and playback lized cameras. A 4th channel is added for better mono- unit, a TV tape player (for much needed playback only), chrome signals and for sharper, more detailed color and a honey of a little mobile unit for use on location. pictures.

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No t just one, but three brand new FM transmitters .. . An all -new deluxe transistorized camera for black and a 5 -kw, a 10 -kw and a 20 -kw. Each is completely new white film pick -up. Stabilized and completely auto-

... new circuitry, new styling, new ease of operation ! mated, it needs no attention . . . uses space saving Here's an advanced concept in FM transmitters- plug -in circuit modules. It's an ideal companion for the employing the famous RCA direct -FM principle for new TP -66 16 mm film projector. This combination is the finest in sound. designed to provide the finest picture quality with the least possible effort. An All -New Line of UHF Transmitters! Here's the most exciting news since the first ultra high That Look -Ahead Look in Stereo Equipments! frequency station went on the air a decade ago! Three Transistorized, reel -type and cartridge tape recorders brand new UHF transmitters with eye -level controls, ... transcription turntable and dual channel audio easy -to -read meters, new steel /blue color. There's a consolette. For monaural or stereo operation. Both rack 30-kw, a 10 -kw and a 2 -kw. The 30 -kw is the only and console mountings are available. All represent the UHF transmitter with vapor cooled, long -life integra - new look in styling. They're all designed for the full - cavity klystrons. They're all ready for remote control. fidelity requirements of stereo broadcasting.

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THE MOST TRUSTED NAME IN ELECTRONICS You can't appreciate the new WABC if you don't dig the new American SALESMAN

Just a smile and a shoe shine? That That's where WABC comes in. The calls. Before work. After work. And that's might have been enough for yesterday's news every half hour keeps him current. what he's listening to while he makes his salesman, but today's world- beater needs The editorials help him shape his own plans for spending those commissions. a lot more. More jokes than a stand -up thoughts. The WABC sportscasters tell Got the picture? Give him the word comic. More facts than an almanac. As him all about the inside of sports. Docu- on... much knowledge of the world and its mentaries give him an edge on under- oddities as the editors in our newsroom. standing the city's problems. And upbeat WA BC AN ABC OWNED RADIO STATION Enough to talk to each customer in his music helps wind him up for the next call. 95 99 own language, his own style. That's why he tunes to WABC between Represented by Blair Radio BROADCASTING THE UUSINESSWEENLV or TELEVISION AND RADIO March 30, 1964, Vol. 66, No. 13 Is clutter as bad as all that?

BBDO's `Channel One' experiments seem to indicate broadcast committee, mounted an in- tensified attack on so -called overcom- piggybacks are quite effective, mercialization. Mr. Burgard reported billboards heighten studies by an unidentified advertiser in- dicating increases in effectiveness of a awareness and hitchhikes are no bar to results commercial when run alone rather than in the clutter of nonprogram material. Not Necessarily So BBDO's find- Research that challenges some of the vide underpinning to contrary conten- ings, however, challenge this view. fundamental arguments against televi- tions and cast doubts on many clutter Among other things BBDO found that sion "clutter" has been developed by preconceptions. in a back -to -back position the 30- second BBDO in its Channel One experiments The issue of "interruptive elements" commercial stands up well: Experi- on television advertising effectiveness. in nighttime television boiled in mid - ments showed the performance value The research, compiled over more February as the Association of National for the back -to -back 30 ranged upward than three years of on -air testing, indi- Advertisers proposed an approximate from about 50% to approximately cates that 30- second commercials can 50% cutback in clutter (BROADCASTING, equal that of the same commercial when be as effective back -to-back as when Feb. 17). The ANA plan was submit- presented alone -and in some cases the presented alone; that billboards heighten ted to National Association of Broad- 30- second message scored higher when consumer awareness of the advertised casters officials and to advertising and presented back -to -back with another product; that hitchhikes do not detract research representatives and is expected commercial than when run alone. from a commercial's effectiveness. to get a high priority at the next NAB BBDO also found that a 30- second These advertising forms have been TV code board meeting, which will commercial's effectiveness runs as high attacked -and in recent months with probably be held soon after the April as 100% as effective as its 60- second increased intensity -as contributors to 5 -8 convention. counterpart, but that generally its per- "clutter" in commercial time. This Nearly a year ago at ANA's 1963 formance value is about two -thirds that crowding, critics say, dilutes advertising spring meeting, John W. Burgard, vice of the one -minute version. sales power. president of Brown & Williamson To- These conclusions presuppose that The BBDO findings, however, pro- bacco Corp. and chairman of the ANA the sales points for the product adver-

Laboratory tests 40% of BBDO's television commercials

BBDO, whose $86 million in tele- more than 1,000 phone calls and vision last year places it in the list of reach between 150 and 200 "verified" top five agencies in TV billing, has viewers of the show. They also have had an estimated 40% of its major been able to reach specific groups clients making use of its Channel (car owners, housewives with young One facilities. children, etc.). Channel One is the name BBDO The moving about of the opera- tacked on to the on -air commercial tion satisfies the agency's plan to re- testing program the agency started fresh its viewing sample. in mid -June 1961 as a "laboratory" Commercials in all stages of prep- using a regular, weekly time period aration are tested, including film, on wrrv(Tv) Utica, N. Y. The in- slides, live, stills and tape. One key itial 13 -week buy was an anthology cost -saver use of Channel One is to series (Playhouse 2) that was on Mr. Wilson Mr. Bellaire pretest commercials in low-cost pre - the station Fridays, 8 -8:30 p.m. This finished forms. was later replaced by the syndicated days, 7 -7:30 p.m. BBDO now has The Channel One project is under Beachcomber series on Tuesdays, returned Channel One to wrry in the direction of Dr. Clark L. Wil- 7:30 -8 p.m. (BROADCASTING, April Utica. son, vice president and director of 2, 1962). The commercial pretesting is used research, and Arthur Bellaire, vice In September 1962 BBDO as a research tool as well as a prac- president and associate creative di- switched the testing to wicu-Tv Erie, tical guide to clients in campaigns rector in charge of radio -television Pa., sponsoring the off-network Hen - they are about to launch on TV. for BBDO. nesey on Thursdays, 7:30 -8 p.m. BBDO conducts the testing by insert- BBDO has produced commercials (BROADCASTING, Nov. 26, 1962). A ing test commercials on the series at a cost ranging from a low of $50 year later, Channel One left Erie and (the agency has three minutes of for storyboard slides with a live an- started on wcNY -Tv Carthage- Water- commercial time in the half -hour), nouncer, to $2,500 for a full-motion town, New York, with the off-net- and in about two hours of time a commercial on film or tape that ap- work The Deputy series on Wednes- field force of about 60 people make proximates the final production. N4.

BROADCASTING, March 30, 1964 31 IS CLUTTER AS BAD AS ALL THAT? continued executive of Lever Brothers, a major BBDO client. tised can be told in less than a minute's tag when tested alone scored effective- Samuel Thurm, advertising vice pres- time. A BBDO executive cautions that ly.) ident at Lever, told a questioner at an there are cases when the additional time annual Collegiate Broadcasters Confer- TABLE Ill ence in New York that Lever used pig- is needed for the sales message to "get TAG ENDING across, so these relative measures of effi- gybacks because research has shown A CP BPI 30- second commercials to be "not less ciency cannnot always govern the deci- One- Minute Commercial 31 21 plus 11 sion from a creative standpoint." 50- second form 36 25 plus 13 effective" than the minute announce- The following tables score a series of 10- second tag 33 plus 7 ment (BROADCASTING, March 23). BBDO Channel One tests comparing the A indicates awareness; CP stands for con - Mr. Thurm injected the economics of umer promise; BPI is brand preference performance value of the 30- second increment. piggyback use by noting that 30- second commercial versus its 60- second coun- commercial placement costs about four - terpart (Table I), and the effectiveness The "billboard" experiments were fifths as much as the one -minute an- of the 30- second commercial when run run in this fashion: (1) A one -minute nouncement. Consequently, Mr. Thurm's alone as compared to back -to -back po- commercial ran as one of the three prognosis continued, it was more eco- sitioning with another message (Table commercials placed in the half -hour nomical to buy a full minute schedule II). The scores represent the percent- period; (2) two weeks later the same and use piggyback commercials in it. age of the program viewers indicating commercial was placed in the same po- From Mr. Thurm's viewpoint, he'd "awareness" and "consumer promise " sition but a mention of the advertised continue using multiple -product an- (BBDO explains that "awareness" in- product was scheduled as a billboard at nouncements as long as piggybacks did dicates the attention that a commercial the beginning of the program; (3) two not fall below 50% of the efficiency the receives, while "consumer promise" in- weeks later the billboard was carried commercials would attain if used alone. dicates the extent to which the corn- alone, without the commercial. Started in 1961 BBDO's experi- merical communicates and "brand pref- Testing showed that when the bill- ments started in June 1961 with the erence increment" refers to how much board, or mention, was carried, aware- inauguration of Channel One, an on- the commercial adds to viewer's a pref- ness rose 75% above that gained by the -air testing of commercials in a prime erence or bias to a particular brand). the commercial alone. The strength of time period on a TV station. The agen- the billboard itself was noted in that it cy sponsors, as an "advertiser," a half - TABLE I hour weekly program series in 30's vs. 60's obtained a "very measurable" aware- which it Consumer ness when it ran without the main com- can place the equivalent of three min- Awareness Promise mercial, scoring two -thirds as high as utes of commercial time. A field force 60" 30" 60" 30" did the regular commercial when pre- interviews viewers after the program. Food Product A 31 23 21 11 sented alone. Though a continuing operation, Food Product B 46 40 24 22 Channel One shifts Food Product C 32 21 19 11 One of ANA's proposals for a cut- from time to time Food Product D 43 24 36 22 back in clutter specifically asked that from one TV station to another to "re- Household Product A 27 14 25 14 billboards be limited to the "identifica- fresh" the viewer sample. Channel One Household Product B 42 31 30 30 tion of one sponsor at the opening and started at wxrv(Tv) Utica, N. Y., to closing of each half -hour." ANA noted which it has now returned after runs in TABLE II that currently there as Erie, Pa. (wicu -Tv) and Carthage - 30's ALONE vs. 30's BACK TO BACK are many as three adjacent commercial billboards at the Watertown, N. Y. (wcNY -Tv). In its Same 30's life 30's Back -to -Back opening or closing or some participating span, the operation has tested more Alone Position shows. than 400 commercials. A CP A CP Those 'Integrated' Spots Another In the broad sense, most of the lab- Commercial A 29 11 27 13 oratory testing is Commercial series of BBDO tests raises questions in the area of improv- B 26 10 30 10 ing the effectiveness Commercial C 23 11 27 17 about the effect that "integrated" com- of specific corn - Commercial D 28 15 28 13 mercials, as opposed to nonintegrated or merciais, or finding where a commer- Commercial E 31 10 25 12 piggyback messages, have on viewers. cial tests "weak." Another continuing Commercial F 31 10 25 12 On the ground that multiple-product use is in scoring the performance of a Commercial G 31 30 14 14 commercials that are not integrated con- new TV commercial for a campaign A indicates awareness; CP stands for con- against that sumer promise. tribute to an appearance of "overcom- of the commercial in cur- mercialization," the NAB code now rent use. Position Unimportant In pointing rules that a multiproduct commercial In addition to improvement (Table up that a 30- second commercial retained may not be counted as integrated unless, IV), another main function of Channel its effectiveness even when piggybacked, among other things, the products are One is in pretesting new copy ap- "related in testing also showed that in most cases character, purpose or use." proaches (Table V): it didn't make any difference whether The BBDO studies found, however, the 30- second commercial -when paired that too close a relationship between TABLE IV with another of its same length-ran the products may be distracting to the COMMERCIAL IMPROVEMENT before or after its companion commer- viewer. Agency officials decline to give A CP BPI cial. details except to say that an acute simi- Commercial A 20% 15% 0% The hitch -hike experiment dealt with larity of products (coffee and cream, Commercial B 22 15 plus 5 for example) Commercial C 25 20 plus 3 the effectiveness of showing a related may tend to confuse the Commercial audience, D 27 23 plus 7 product in the final few seconds of a while dissimilar but not com- Commercial E 26 22 plus 11 minute commercial for a regularly ad- pletely unrelated products (pie and cheese, for example) vertised product. may heighten A single commercial was involved in awareness Testing showed that a regular one- and performance of the com- this testing. Changes were made to- mercial minute commercial gained in effective- by providing a "rub -off" -that ward the objective of lifting the "brand ness is, by mutually assisting when shortened to 50 seconds and each other. preference increment" to a greater level given 10-second tag for a related prod- The issue of piggyback "effectiveness" than it had initially. By the fifth run uct. (Of interest, too, the 10- second was discussed several days ago by an through, the BPI had increased meas- (BROADCAST 32 ADVERTISING) BROADCASTING, March 30, 1964 I'm Gerdie Schmerz, I iron shirts ... . When the McCann -Erickson agen- cy launched a television campaign for Best Food's NuSoft fabric soft- ener last year it figured it had a two- fold job. First, to educate the wom- en of the country as to just what a fabric softener is and second to amuse the ladies while they learned their lesson. Fabric softeners had been around for about seven years, but it was the agency's feeling that the washing rinse additive was not fully under- stood. Alice Moseley, associate creative director and vice president at M -E, describes the task of the agency as "breaking through the daytime tele- vision apathy barrier" behind which the hum -drum, two-ladies -in- the -laun- dry -room commercials abound. Before the agency finished its in- itial series for NuSoft the original commercial was altered on the basis of tests designed to measure viewer mercials were introduced in January opening and closing with Gerdie. interest and persuasion. M -E has 1963, Best Foods reports the mar- This second announcement gained the services of ICR (Institute of ket share for NuSoft continued to 9 percentage points in its viewer in- Communications Research) a re- rise in each bi- monthly Nielsen Food terest rating while its persuasion search organization of its parent, the Index. And while the industry vol- score went up four points. In this Interpublic Group. ume for fabric softeners was gaining commercial Miss Daley sings of the Gerdie Schmerz Providing hu- by 25 %, NuSoft's volume went up plight of Gerdie Schmerz who "was mor in the series is Cass Daley, 44 %. just like the woman who lived in a gravel -voiced ex- vaudeville perform- When M -E tested the effectiveness shoe." The sequence closes with er. In the first commercial Miss of the commercial through ICR, it Gerdie explaining that the work Nu- Daley, in an act which closely resem- found 65% of those tested replied Soft saves her, allows her more time bles one of her vaudeville numbers, they were "very" or "quite" inter- to play with baby as the camera finds is pictured behind an ironing board ested in viewing and 39% saying Gerdie herself in the cradle. saying "I'm Gerdie Schmerz, I iron they were persuaded "a lot." The The Gerdie commercials have shirts, I iron shirts till my fingers industry norms agency estimates that been run in daytime periods on all " She then bursts into a for laundry products in these viewing hurts... three networks, averaging a total day- full -throated ironing blues routine. interest and persuasion categories are exposure of about seven minutes The middle sequence in the com- 53% and 34% respectively. time per week. They have also been run mercial shows Gerdie at the clothes Second Approach In a subse- line examining the effects of NuSoft. quent commercial M -E worked for a as spot announcements in the top 30 In a closing tag, she relates "NuSoft higher persuasion score, altering the markets. softens so my fingers don't hurts. approach of the middle portion of The announcements won a prize But my feet are killing me," while the announcement and offering a for humor in the 1963 International the camera closes in on her shoes. comparative example of the advan- Broadcast Awards contest sponsored From the time the Gerdie corn- tages of the water softener, but still by the Hollywood Advertising Club. urably (Commercial E in the table). standing projects: der whom, along with Arthur Bellaire, Experiments in "lead- ins," in "slice vice president and associate creative di- TABLE V of life" vignettes and in premium offers. rector in charge of radio -TV produc- PRE -TEST OF NEW COPY APPROACHES In each of these tests, the search has tion, Channel One operates, explained A CP BPI been to measure the effect on perform - how the key attitude change fits in the ( Present 42 35 plus 8 Product ance-or as expressed in the research, general scheme. -A New 46 28 plus 4 Present 45 35 plus 13 the measure of awareness and consumer Dr. Wilson noted that this was but Product -B ) New 28 14 plus 11 promise. one element of four in measuring a ( Present 32 15 plus 3 in Product-C Very much the experimental stage commercial's effectiveness. It attempts 1 New 34 25 plus 11 now are attempts to sample-and to iso- to score the extent that a viewer's atti- Product-D New 31 22 plus 5 late so-called "key attitude change" tude changes toward a product after ex- Product-E New 57 50 plus 8 -the which explores the result or extent of posure to a commercial. The other A indicates awareness; CP consumer prom- ise and BPI brand preference increment. change or shift in a person's attitude to- three basic measurements in evaluating ward a product after exposure to a a commercial's effectiveness are aware- Multi- Faceted During its years of commercial message. ness, consumer promise and brand pref- testing, Channel One has touched on a Dr. Clark L. Wilson, vice president erence increment. multitude of areas. Some of the out- and director of research for BBDO un- Another recent measurement devel-

BROADCASTING, March 30, 1964 33 IS CLUTTER AS BAD AS ALL THAT? continued a slide offering only a free gift to view- ers wanting to know more. the comparison was oped by Channel One has been that of lieved, from preliminary investigations, In the feedback, In the first instance, only four the influence of a com- that some commercials will do better striking. a personality on in the premium mercial's effectiveness. This test scored than others simply because of the prod- replies were received; 209 replies were received, new two different comics "selling" the same uct group they are in. offer, and 15 parties held product (an automotive product for Du The exploration of a commercial's dealerships made, Pont) with the same basic sales points "lead -in" encompassed the preparation with 24 more scheduled. The objective of the but with the commercial techniques of four different "slice of life" vignettes, Cost Savings as set forth two years tailored to their respective styles. each five seconds in length and leading BBDO testing, consistent. The agen- Though one comic, using a straight- into the same basic message. In this ago, has remained time (BROADCASTING, April away sales approach, created high particular experiment -whose purpose cy at that was obvious that per- awareness and playback of sales points was to find the best lead -in for a spe- 2, 1962) said it of copywriter aids can even- in the commercial, he was not as effec- cific commercial-each of the basic fection an money. tive in brand preference increment as platforms contained the same 20- second tually save advertiser can be squeezed out of a the other personality (in this case Herb filmed demonstration of a product and If faults approach before the com- Shriner), who drew attention to situa- another 20 seconds of a "finished" por- commercial agency can avoid tions in which other characters within tion of the commercial. One lead -in mercial is finished, the suddenly dis- the commercial "sold" the product. (No. 3) proved more effective than any the pitfall of having to after it's made. Research also has been continued on of the other three as this Table (VI) card the commercial been so attempts to determine when a commer- shows: Already, the operation has for BBDO that the agency cial may be "growing thin" (BROADCAST- successful TABLE VI to develop from its ING, Nov. 26, 1962). this spring plans COMMERCIAL LEAD -INS on -air fa- Few details have been released on San Francisco office another A CP BPI cility, Channel One, West (CLOSED CIR- this testing of commercial frequency. Situation No. 1 28 19 minus 1 CUIT, Dec. 23, 1963) that will speed up But it can be reported that experiments Situation No. 2 42 21 minus 4 testing operations as well as have been conducted before and after Situation No. 3 35 29 plus 14 current No. 4 24 16 plus 9 permit cross -checking. network exposure and also during a Situation uses Channel One exten- period when a commercial has been A indicates awareness; CP consumer prom- Though it ise and BPI brand preference increment. also makes use out- seen quite a lot in saturation spot sched- sively, BBDO of research organizations such as the ules on the station. Experimentation for client Tupper- side Schwerin Research Corp., which tests Up to a point, commercials tend to ware, a product sold at home parties, commercials (and programs) before increase in effectiveness, and although brought Channel One to the question of theater audiences. In other hatching of BBDO officials are not prepared to say a premium offer's effect on commercial its research "eggs," BBDO also conducts what that "point" is, they hope that by effectiveness. In this test, the client tests in some 30 cities (a practice that frequent checking of a given message to sought an approach in spot TV that most major agencies engage in) for be able to detect when effectiveness would both advertise the product and new products or new campaigns. begins to slip. obtain interest and requests to book Channel One, it's explained, has Products Compared Additionally home parties. proved a relatively inexpensive facility the agency has been probing in the area In the run- through, a 50- second ver- for on -air testing, particularly in rela- of product categories. This work com- sion of a standard one -minute Tupper- to the savings realized over the pares the awareness and consumer ware commercial was followed by, first, tion long run. promise of a commercial in one product a slide inviting viewers to write or call Mr. Bellaire notes that Channel One group with those of commercials in to learn more about the home -party provides a "constructive form of re- other product groups. It's already be- method, and then, two weeks later, by search" for the "creative man" at the agency, and views the facility as a con- stant source of "accurate evaluations at an early stage." The facility, he adds, "has come of age, it has matured." Further confessions of David Ogilvy Herb Maneloveg, vice president in charge of media, has noted the by- products of Channel One, particularly David Ogilvy, founder and 24, chair- Eye on New York. also featured as an additional check on ratings data, man of the board of Ogilvy, Benson a brief statement by National Asso- as a further guide as to who actually is & Mather, New York, last week pre- ciation of Broadcasters President in front of the TV set, who actually at- sented what he termed "unpopular" LeRoy Collins, who voiced support tends to the commercial and as a sta- opinions on the controversial sub- for self -regulation by broadcasters tistical aid on how many spots may be jects of commercial clutter and cig- and said there is growing public in- needed to reach a specific percentage of arette advertising. terest in the NAB codes. people in a given market. Mr. Ogilvy, appearing on a video- On the question of tobacco, Mr. taped program telecast by WCBS -TV Ogilvy said he is personally opposed New York, said he does not think to cigarette smoking, and his firm Agency appointments ... that self -regulation by broadcasters will never take any cigarette accounts. Consolidated Mutual Insurance Co., will ever solve the problems of over - He noted that such advertising rep- Brooklyn, names Franznick -Meden, commercialization. He said an over- resents a great billing potential, and New York. Account will bill approxi- abundance of commercials now is he followed his statement dramatical- mately $150,000 in 1964. No broad- endangering the entire broadcast in- ly, "I have just lost my stockholders cast advertising plans have been an- dustry, and he added that the FCC several millions of dollars." nounced. should step in and impose controls. The half -hour program was spon- The WCBS -TV program on March sored by Shulton Inc., New York. La Maur Inc., Minneapolis manufac- turer of women's hair preparations, ap- points Campbell -Mithun, that city.

34 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 MQC1ç1 and IIyer for ftfr

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NEW YORK, 625 Madison Avenue, PLaza 1 -3110 CHICAGO LOS ANGELES MIAMI BEACH ZURICH, SWITZERLAND BROADCASTING, March 30, 1964 33 tions have been deferred for the sanie reason (BROADCASTING, Dec. 9, 1963). rules WATS Sayre, Pa., received an official FCC proposes reprimand after its licensee admitted that employes of the station had en- gaged in the practice (BROADCASTING, Feb. 17). on double billing The simplest and most popular form of double billing takes a form similar to this: Station X sells a local client Would prohibit documents which falsely state spots at a specific price which the client pays directly to the station. The station amounts actually charged for advertising in turn sends a second bill to the local client for more than the actual cost of the spots, which he then sends to the The FCC's warning two years ago was not to be considered as all- inclusive national firm for reimbursement from against "double billing" has not stopped but is provided to illustrate practices co -op funds at the inflated price. the practice. So last week the commis- "with which the commission is already sion announced proposed rules that familiar. It should be remembered that Rep. appointments ... would outlaw false billing. the essential element in double billing The commission invited comments is the deception of any party contribut- WITH Baltimore; WLEE Richmond, on amendments to its AM, FM and ing to the payment of broadcast ad- Va.; WXEx -TV Petersburg- Richmond, the presentation vertising. . TV rules prohibiting Va.; WHIs -AM -Tv Bluefield, W. Va.; of any document falsely states the The examples cover the sending of a that WUSN -Tv Charleston, S. C.; WHTN-TV amount actually charged by the station higher bill to the manufacturer than the Huntington, W. Va., and xrrs -AM -Tv broadcast time. At the same time, local dealer actually pays (with varia- for Springfield, Mo.: James S. Ayres Co., on the tions); blank bills which the FCC asked for comments the dealer Atlanta, as regional representative; Se- fills out and applicability of its proposed fraudulent sends to the manufacturer; lect Stations Representatives, New spots which billing rule and nine interpretations of did not actually promote York, remains national rep. practices which would be banned. the product of the national advertiser; Comments are due May 4 with re- bills which do not show all discounts WFYI Mineola, N. Y.: Roger O'Con- plies by May 19. granted the local advertiser; refunds nor Inc., New York. Some licensees "are persisting in the granted the local advertiser which are practice of fraudulent billing" despite not disclosed, and bonus spots which Business briefly ... a March 1962 warning that the practice are not shown. would not be tolerated (BROADCASTING, Several stations already are facing Standard Brands Inc., New York, March 12, 1962), the FCC said last FCC sanctions because of alleged through J. Walter Thompson Co., New week. Therefore, the commission con- double -billing practices. WILD Boston's York, has purchased sponsorship in tinued, it is and neces- renewal application has been "appropriate set for NBC News' television coverage of up- adopt official rules expressly hearing with fraudulent billing sary" to as an coming primary elections. Sponsorship prohibiting double billing. Text of the issue and the applications of other sta- of the five specials between May 5 and proposed rule: June 2 over NBC -TV is complete. Ben - "No licensee of a standard [FM, TV] rus Watch Co. will sponsor the other knowingly issue broadcast station shall half of the NBC coverage. to any local, regional or national ad- Ford's Mustang ad plans vertiser, advertising agency, station Liggett & Myers, through J. Walter representative, manufacturer, distribu- Ford Motor Co., Detroit, ex- Thompson, has renewed its sponsorship tor, jobber or any other party any bill, pects to make heavy use of radio of The Farmer's Daughter for 1964-65 invoice, affidavit or other document and television in promoting its on ABC -TV (new time period of 8- which falsely states the amount actually new Mustang automobile that will 8:30 p.m., Fridays). by the licensee for broadcast be charged introduced in mid -April. The Speidel Corp., Providence, R. I., advertising for which the bill is issued Ford's agency, J. Walter has renewed sponsorship in NBC-TV's the nature or Thompson or which misrepresents Co., is expected to in- The Jack Paar Program for 1964 -65. of such advertising." sert Mustang content commercials in regu- Agency: McCann -Marschalk, New The commission said that while most lar Ford -sponsored programs, as York. double billing is designed to deceive well as initiate a series of spot manufacturers into paying a larger announcements on a national bas- Deluxe Reading Corp., Eliabeth, N. J., share of a local dealer's co- operative is. Ford spokesmen said they through Dancer - Fitzgerald - Sample, advertising costs, that in some instances could not release further details New York, has purchased several Sat- the manufacturers knowingly accept on broadcast plans. urday morning ABC -TV children's kited bills. The manufacturer uses this Chase Morsey Jr., general mar- shows for its Topper line of toys. The scheme to violate the Robinson -Patman keting manager for the Ford Di- shows include Bugs Bunny, for 21 antitrust law, the FCC said. The com- vision, said last week that com- weeks; Beany & Cecil and Casper, for mission continued to say it would con- mercials will include the price of April and September. DeLuxe Reading sider such actions by a licensee as fraud- the Mustang, "F.O.B. Detroit." plans co- sponsorship of a new, un- ulent and refer the case to the Federal It will be the first time "since be- named ABC-TV show from September Trade Commission for possible action fore the war" that the company 1964 through September 1965 as well against the manufacturer involved. has featured the price of its prod- as two other Saturday morning shows Many Forms The commission noted uct in a national advertising cam- during the pre -Christmas period this that double billing may take many paign. year. forms and that its list of nine examples Humble Oil & Refining Co., Houston,

36 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 If you want to move goods in volume, the Charlotte market will handle a healthy load for you. To satisfy the buying appetite of this pop- ulous area, Charlotte now headquarters over 1,000 wholesalers. Their sales top $2 billion a year. Long -time leader in the Carolinas, Charlotte is now the second largest distribution center in the Southeast! Hardest worker that you can employ here is Charlotte's WSOC -TV

NBC -ABC. Represented by H -R. WSOC -TV /WSOC associated with WSB -TV /WSB, Atlanta; WHIO-TV, WHIO, Dayton; WIOD, Miami; KTVU, San Francisco-Oakland

BROADCASTING, March 30, 1964 37 through McCann -Erickson, that city, Detroit, has purchased sponsorship in has purchased sponsorship of NBC- Solo, a new NBC -TV spy -drama series TV's repeat broadcast of Shakespeare: that begins next fall (Tuesdays, 8:30- GASOLINE Soul of an Age (April 26, 10 -11 p.m. 9:30 p.m.). (EDT). P. Lorillard, through Grey Advertising, F. & M. Schaefer Brewing Co., New New York, and General Mills, through York, through BBDO, New York, and Knox Reeves, Minneapolis, have pur- Heritage House lawn products, Pitts- chased time in NBC -TV's Major MOGULS burgh, through Wermen & Schorr, League baseball games this season. Philadelphia, will sponsor the color tele- Hay -A -Tampa Cigar Co., through Perry cast on Sports Network Inc. of the Silvey Advertising, Tampa, Fla., pur- iii $100,000 Florida Derby April 4. chased sponsorship in the games for ozi ki '..= _é' Z Chevrolet, through Campbell- Ewald, the southeast and south central regions. ,lië:- "-\ ,,y,!, -' `V_,Ns,.. =T-,.á e:'1( _`. - @, Y'.4iü , V'6. Viewers flunk call -letter quiz ; ; i , -i°;1 /ilitL , ;.. Social Research study for Storer shows TV watchers ,Pi::4 i -V7'414- á .Ciá `=

' I : 1116" 1 ` Call letters are "a very poor third" the second project. ,,_!!"cl'i lI ' in a viewer's identification of a tele- Mr. Michaels said the results have r _ l Iú1Irgewil vision station, with channel numbers been made available to the Research and program titles Committee of the National Association - predominant as the of Broadcasters, the Broadcast Rating most accurate re- Council, A. C. Nielsen Co. and Ameri- call criteria, ac- can Research Bureau. Early this year, to a study the five Storer TV stations cancelled Top names in the cording buy WNBC -TV. just completed by the Nielsen ratings because Nielsen gasoline business know it's the Storer Broadcasting diaries called for call letters only in- most efficient means of getting Co. in metropolitan stead of channel numbers. Nielsen last Detroit. week agreed to change its system and to tank -up at their New Yorkers Of 948 verified Storer has reconsidered (see below). fuel pumps. Among them: viewers in the study conducted for Stor- Cities Service Co. er by Social Re- Storer decides it Mr. Michaels search Inc., Chi- California Oil Co. cago, 915 (96.5 %) identified by chan- won't cancel Nielsen nel number a station on which they Gulf Oil Co. had just seen a specific program. Only Storer Broadcasting Co. last week an- Shell Oil Co. 33 (3.5 %) gave the call letters of the nounced it had reconsidered its decision station they had just been viewing. to cancel Nielsen Station Index Service Sinclair Refining Co. Among those who gave channel num- for its five TV stations (CLOSED CIR- ber identifications for a station, only CUIT., Feb. 3). Socony Mobil Oil Co. 47% gave the correct call letters when Bill Michaels, Storer vice president, asked, with 21% giving an incorrect said that several discussions Sun Oil Co. recently call letter and 32% didn't know. Of with Nielsen officials had satisfied the the 33 respondents who volunteered call broadcasting company that its com- Take a tip from the Gasoline letters, 79% were correct and 21% in- plaints concerning call -letter identifica- Moguls: whatever the product or correct. This same group was also tion technique in the Nielsen Audilog channel number which diary would be service you sell, you'll get more asked for the on sympathetically consid- the program was viewed and 30 gave ered by Nielsen. mileage on WNBC -TV. the correct number. Nielsen's current technique is to iden- Storer said the research showed that tify stations by call letters only. Storer viewers have almost a complete famili- believes that channel numbers and pro- arity with channels and little with call grams also should be used to determine letters. Bill Michaels, vice president of audience ratings. the Storer TV division, said the study Mr. Michaels said that Nielsen has was an outgrowth of preliminary find- indicated it would conform to ratings ings in earlier research for Storer by procedures that may be established by Social Research that indicated the pri- the Broadcast Rating Council, which, mary identification factor in the view- along with the National Association of er's mind was a station's channel num- Broadcasters Research Committee, is ber. However, at that time these find- now making a study of current practices. WNBC-TV ings were a by- product of a comprehen- Storer Broadcasting TV stations are sive study of many other factors with WJBK -TV Detroit, wow -TV Cleveland, N E W Y O R K no effort made to establish an accuracy WAGA -TV Atlanta, wrri -ry Milwaukee factor. Therefore, Storer commissioned and wsPD -TV Toledo, Ohio.

38 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 i re co n andarrreciatiotz of cjr~óutstanaínq pulic service in> ct:cotii'a, 111a proflloti t2 a and developing tlr.ctícal]z ideals circ.c,don: and i'orial, devoted service. o the nation 112d k 2Z ¡f Con1221t.13:1T1C5 5Ct'L'Cd 179 it S faftoñ

c5ndianapolis,cndianá becrz.pt,esezte,c! a ; AiIIn Arí 1963

cJhe @011?B2ittC'. o the; 1 .1X,Wn_ Gro

ALFRED I. DUPONT AWARD

We are extremely proud to receive the co feted Alfred I. duPont Award for 1963. This national award, presented to WFBM Radio for its awareness of the social and political problems of its community,

gives tremendous impetus to our fortieth anniversary . . . and a grateful acknowledgement of our success in meeting our moral obligation, as' stated by Eldon Campbell, Vice President and General Manager of The WF.BM Stations ... `tò interest all ;r- st?!:,^ that serves best, wits nest the diverse groups which make up a coüurmnitY. not just certain ones ... that genuine concern for the TIME W F B M RADIO LIFE welfare, the problems and pleasures. too, . of all our `public' is an integral part of successful broadcasting."

39 BROADCASTING, March 30, 1964 Toiletries lead network TV

Increase billings by $13.5 million in 1963; other big gainers include drugs, foods and tobacco advertisers

some radio Toiletries and toilet goods advertisers, million (11% ) by billing $116.9 mil- salesmen of all major product categories in net- lion; smoking materials were up almost work television chalked up the biggest $7 million (7.6 %) to a total of $95.4 have too much dollar gain in 1963, Television Bureau million, and food and food product ad- to tin of Advertising's analyses released today vertisers were up almost $6 million (March 30) indicate. (4.4 %) to $139.5 million. TvB released estimated gross time Network TV gross time billings for expenditures of network TV advertisers the year totaled $832.7 million in 1963, by product classification for the year an increase of 4.2 %. as well as the top 25 advertisers and the leading brands in network TV for In the quarterly analyses, Procter & the fourth quarter of 1963. Gamble was No. 1 in network, reporting Toiletries and toilet goods advertisers $14.98 million. Anacin tablets led the (the largest category) increased $13.5 brand spenders at $2.7 million, followed million (9.1 %) with a billing in 1963 closely by two R. J. Reynolds tobacco of $161.3 million. Of the other major brands-Salem cigarettes ($2.2 million) classifications in network TV, drugs and and Winston cigarettes ($1.9 million). remedies advertisers gained over $11 The TvB report follows:

ESTIMATED GROSS TIME EXPENDITURES OF NETWORK TELEVISION ADVERTISERS

BY PRODUCT CLASSIFICATION Source: TvB /LNA -BAR

1962 1963 Change Agriculture & farming $ 103,000 $ 82,100 - 20.3 Apparel, footwear & accessories 6,984,400 9,172,700 + 31.3 Automotive, automotive accessories & equipment 52,205,200 58,336,000 + 11.7 Beer, wine 8,766,800 7,299,200 - 16.7 Building materials, equipment & fixtures 5,541,800 8,036,600 + 45.0 Confectionery & soft drinks 24,147,700 19,924,300 - 17.5 Consumer services 5,969,900 5,125,900 - 14.1 Drugs & remedies 105,377,900 116,968,600 + 11.0 Entertainment & amusement 880,900 1,593,500 + 80.9 Food & food products 133,656,400 139,526,700 + 4.4 Freight, industrial & agricultural development 76,600 68,700 - 10.3 Gasoline, lubricants & other fuels 17,289,100 9,869,900 - 42.9 Horticulture 304,300 569,200 + 87.0 Household equipment & supplies 33,554,900 32,201,800 - 4.0 Household furnishings 3,545,800 3,251,600 - 8.3 Industrial materials 19,773,400 14,802,900 - 25.1 Insurance 15,746,700 16,370,100 + 4.0 Jewelry, optical goods & cameras 12,922,200 10,392,500 - 19.6 Office equipment, stationery & writing supplies 3,761,500 4,645,800 + 23.5 Political 9,700 0.0 Publishing & media 1,001,700 933,100 - 6.8 Radio, TV sets, phonos, musical instruments, access. 5,360,000 4,694,900 - 12.4 Retail & direct by mail 157,500 62,200 - 60.5 Smoking materials 88,681,100 95,456,300 + 7.6 Soaps, cleansers & polishes 83,755,400 87,436,500 + 4.4 Ours nove clients, not paper. That's Sporting goods & toys 10,235,700 9,602,800 - 6.2 Toiletries & toilet goods 147,910,900 161,392,400 + 9.1 because they represent a short list, Travel hotels & resorts 1,088,700 2,520,300 +131.5 they really know their stations, the Miscellaneous 9,998,800 12,400,200 + 24.0 markets, the competition. Metro Radio Sales has the highest ratio of salesmen TOTAL $798,808,100 $832,736,800 + 4.2 per station in the industry...and we always will!To a harried timebuyer,this ESTIMATED EXPENDITURES OF TOP 25 NETWORK COMPANY ADVERTISERS means a complete presentation, backed Source: TvB /LNA -BAR with concise research on these leading Fourth quarter 1963 stations: WNEW, NEW YORK; KLAC, LOS 1. Procter & Gamble $14,981,000 12. American Tobacco 3,895,203 A NCELES;WIP,PHn.ADELPH IA; w'H K,CI. EVE-- 2. American Home Products 9,313,600 13. Ford Motor 3,710,300 LAND ; WCBM, KWIC, BALTIMORE.; AAjI 3. Bristol -Myers 8,207,500 14. General Mills 3,477,500 SAS CITY; WDRC, HARTFORD. / 4. General Foods 6,383,900 15. Brown & Williamson 3,430,000 5. Lever Bros. 6,291,900 16. Kellogg 3,254,200 ales 6. General Motors 5,750,100 17. Campbell Soup 3,232,600 MkIWkA3W"1 7. R. J. Reynolds 5,656,800 18. Sterling Drug 2,998,700 OFFICES:NEW YORK.CHICAGO.BOSTON, 8. Colgate -Palmolive 5,251,000 19. Chrysler Corp. 2,979,100 PHILADELPHIA.ST. LOUIS. DETROIT. 9. Philip Morris 4,578,800 20. Miles Labs. 2,942,400 LOS ANGELES AND SAN FRANCISCO. 10. Gillette 4,544,800 21. Liggett & Myers 2,921,000 11. Alberto -Culver 3,978,700 22. J. B. Williams 2,904,300

40 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 Visit ABC Films once a day while you're in Chi- cago at the N.A.B. Con - vention. Suite 2316 -19, Conrad Hilton Hotel. We cure sagging ratings, listless audiences and build up shares -of- market. Contains these proven ingredients: NEW BREED, GIRL TALK, I'M DICKENS ...HE'S FENSTER, CAS- PER, WYATT EARP, EXPE- DITION, THE REBEL, ONE STEP BEYOND. Evening programming look Feeling blue? glum and listless? Lost the old enthusiasm?

13 I'M DICKENS...HE'S FENS- TER-T- Give this rollicking THE NEW BREED: This mir- comedy to the whole family acle drug consists of cop every week. Warning: may scientists. A guaranteed raise station ratings alarm- sure cure if taken once a ingly fast ! Just started and week. Proof? KABC, Los An- already Number One in De- geles was the top station troit, Cleveland, Corpus in the area. At 9:30 P.M. Christi and Waco ! How's that "Breed" became #1 and in- for fast ,fast,fast relief? creased ratings 54% over previous programming. It was later switched to 6 P.M. and again became tops in the market. That's not only proof, that's power ! Sagging mid -day ratings? SYMPTOM: Children seem listless and bored Ladies ignore you? CURE: CASPER

1 GIRL TALK: A daily injection of GIRL TALK every day in the morning or early afternoon will pep you Pr Give youngsters a good up, make you irresistible. The daily dose of CASPER THE secret formula? Virginia Graham FRIENDLY GHOST. They'll -- unrehearsed and spontaneous. feel better immediately. Does it really work? LOOK! Number (So will your sponsors.) One in Albany, Providence and Some of the happiest spon- Portland. In Detroit ratings. up sors are in Detroit, New Or- 92%, New Orleans -- up 130%! Other leans, Houston and Chico - pepped -up stations on request. Redding where CASPER is Number One in its time slot ! There are 67 other markets that think CASPER is pretty powerful stuff. ,/ Take one of these How about a tried and proven tonic - every week for 30 minutes: good for general program aches ?

WYATT EARP: Delicious West- 4ern flavor- -good for the whole family. Made with Hugh 13 EXPEDITION: O'Brian. Will they really like A well- tested it? They liked it better than high rating anything else in Oklahoma builder. Great City, Toledo, Philadelphia, ingredients Boston, Cleveland, Kansas from every cor- City, Nashville, Miami, Port- ner of the land, Oregon, , San world. Very strong in New ¡` Francisco, etc. York and Cleve- land and right on top in Spo- kane and Seat- tle. ABC FILMS, INC. / 1501 , New York, N.Y. 10036 / LA 4 -5050

SYMPTOM: Falling asleep in front of TV Get a shock treatment! DIAGNOSIS: Audience needs action!

THEREBEL: Give one (1) big shot of THE REBEL once every seven (7) days. Preferably in the early evening. Even as I ONE STEP BEYOND : A in a strip it's Number One trip into the unbe- Nashville, Kansas City, lievable world of Des Moines and Charleston. extra -sensory per- Weekly, it's Number One in ception. It's elec- Norfolk, Providence, Phila- trified San Fran- delphia, Toledo, Memphis, cisco, Columbus, Indianapolis, Detroit and Corpus Christie, Rochester. Boston, Detroit, Honolulu -- tops in its time slot! I Alka -Seltzer divorces Wade Advertising after 33 years

"It is a traumatic experience." (BROADCASTING, June 2, 1947). The That's the way Alka -Seltzer's ad- program was one of radio's biggest vertising manager, Harold J. Beeby, hits in the forties. described how Miles Laboratories' At one time, Alka -Seltzer was said executives feel about slicing off three to represent the largest single prod- generations of personal association uct budget in radio. with principals of Wade Advertising, More and More TV In recent Chicago, which loses the nearly $15 years the Alka- Seltzer budget has million account Sept. 1 to an as yet moved more and more into television unselected successor. Nearly nine and presently spends heavily in net- out of every ten dollars involved is work TV. It is Miles's largest single television money. fvir. Beeby Mr. Thurber product in terms of both total budget Wade's loss of a major part of its and sales. Miles Laboratories' adver- picked as total billing was not swallowed light- cies quoted as definitely tising billings run to some $25 mil- also denied. ly there either, but Hal H. Thurber, "the" agency, lion or more for all products, it is the agency's president, pointed to the Donald Bryant, executive vice estimated, and of this total amount Product Divi- bright side of the cloud. He cited president of the Miles some 85% is being spent in TV. Wade's long -range diversification sion, said no decision is expected to be made for some time as to the dis- Wade Advertising has worked program and the fact that Wade will hard, especially of late, to identify keep a TV- active $5 million -plus position of the account. No Solicitations Mr. Beeby em- itself as a diversified agency and has piece of Miles business for One -a- to its dubbing as phasized that Miles is neither solicit- sought overcome Day brand vitamins, Chocks, Bactine virtually the Miles house agency, a and Nervine. ing any agency pitches nor accepting any presentations at this time. Com- cliche that makes President Thurber O. G. Kennedy, president of Miles menting on the sentimental personal cringe. Including the Alka -Seltzer Product Division vice and president attachments that have been involved billings, Wade last year invested just of Miles Laboratories, said late in the Wade-Miles association for so slightly more than $17 million of its Thursday that the division is investi- many years, Mr. Beeby felt that for clients' money in television, over gating agencies on a selective basis this reason the "divorce" is attract- $6.8 million in spot TV and just over and that Miles is not accepting pres- ing attention beyond all the dollars $10.1 million in network buys. Spot entations. He explained that the de- billing involved. radio got just under $1 million. cision to change agencies followed a Wade Advertising was founded in The nearly $18 million Wade reappraisal of the division's whole 1909 by Albert Geoffrey Wade. In spent in broadcast last year was two - agency Alka service on the -Seltzer its early days, the agency specialized thirds of its total billing in all media. account. in farm accounts. It was in 1931 Wade's broadcast active accounts Alka- Seltzer is marketed in 101 that Miles Laboratories introduced in addition to Miles include Toni countries. Wade handles the account Alka-Seltzer. And in that same year, Co., Bond Stores Inc., Paper Prod- only in the U. S. Walter Albert Wade, the agency ucts Inc., Herrud & Co., Internation- As of late Thursday two major founder's son, introduced Alka- al Milling Co. and Barbara Ann questions still remained unanswered Seltzer to radio through The Na- Baking Co. plus other regional ad- by any of the principals involved: tional Barn Dance on WLS Chicago vertisers. Wade's diversification ef- Where is the Alka-Seltzer account (BROADCASTING, April 1, 1937). forts, promoted by the agency's own going to land and why the change? Less than 10 years later, in 1940, weekly TV program on WGN -TV Chi- Miles officials deny that they are set Albert Geoffrey Wade II, the found- cago last year and a nightly business to move the account to New York, er's grandson, started his agency ca- news strip on WBBM there, have re- or anywhere else for that matter ex- reer by placing The Quiz Kids on cently attracted accounts like Burgess cept for exiting from Wade. And NBC as a summer replacement Batteries, Consolidated Paper Co. they could count five separate agen- program under Miles sponsorship and NBC's WMAQ Chicago.

23. Sunbeam 2,875,300 15. Campbell soups 1,196,300 persons who died two or more years 24. P. Lorillard 2,867,800 16. Kool cigarettes 1,165,300 ago and had made substantial contribu- 25. Block Drug 2,618,600 17. Excedrin tablets 1,164,700 18. Ford passenger cars 1,133,500 tions to advertising are eligible. TOP 25 NETWORK BRAND ADVERTISERS 19. Chevrolet passenger cars 1,129,700 Fourth quarter 1963 20. Contac 1,111,600 New office Gray -Schwartz Advertis- 1. Anacin tablets $2,737,400 21. Tareyton cigarettes 1,073,800 ing, started in Chicago in 1953 and 2. Salem cigarettes 2,260.900 22. Polaroid Land camera 1,062,500 moved to Phoenix, Ariz., in 1960, has 3. Winston cigarettes 1,924,000 23. Parliament cigarettes 1,058,800 opened an office at 109 4. Alka Seltzer 1,715,000 24. Colgate dental cream 1,043,000 North La Cien- 5. Bufferin 1,689,000 25. Lark cigarettes 1,011,500 ega, Beverly Hills, Calif., which in a 6. Mattel toys 1,642,500 few months will take over all the activ- 7. Marlboro cigarettes 1,482,800 ities now being performed in Phoenix. 8. Crest tooth paste 1,470,300 Also in advertising ... 9. Kent cigarettes 1,443,300 10. Dristan tablets 1,389,400 Hall of Fame Nominations to the Ad- Aylin home Aylin Advertising Agen- 11. L &M cigarettes 1,380,800 vertising Hall of Fame are being ac- cy, 18-year -old Houston firm, has 12. Pall Mall cigarettes 1,371,400 13. Tide 1.338,800 cepted until April 20 by the Advertis- moved into new quarters at 2737 Buf- 14. Camel cigarettes 1,213,200 ing Federation of America. Names of falo Speedway.

46 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 MAY ALREADY HAVE

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SO GARDEN FIRMS USE TV TO COURT SUBURBIA'S GREEN THUMBS

Television advertisers of gardening Heritage High Far and away the 300 on network and $11,500 on spot products catering primarily to suburban heaviest TV advertiser in the garden TV during the first nine months of markets appear to be moving toward supply field is Heritage House Prod- 1963. Its agency said the campaign more use of spot buys, though network ucts Inc., Pittsburgh, through Wermen was "very successful," but a decrease continues to hold an appreciable share. & Schorr Inc., Philadelphia. The firm, in network billings is planned for this Agencies placing these products not which manufactures a full line of lawn year. The reason for the shift toward only praise TV as an advertising ve- products, spent $460,500 on spot and spot TV? Advertising will be aimed at hicle but predict TV will gain more of $13,000 on network during the first markets with high mower sales. their attention in the future. three quarters of 1963. Melnor Lawn Sprinklers, Moonachie, These developments highlight a Heritage plans to put approximately N. J., put $41,700 into network TV in BROADCASTING check of the field in $400,000 in regional network TV this the January -September period in 1963, which garden supply manufacturers are year -most of it in sporting events in but this year its entire television budget the heaviest contributors of TV money. about 47 markets across the nation. will be devoted to spot. Melnor's agen- According to the Television Bureau According to Jay Beneman of Wermen cy, Smith -Greenland, New York, said it of Advertising, commercials aimed di- & Schorr, the regional telecasts are is dropping its network advertising de- spite successful sponsorship last year on CBS -TV sports shows and NBC -TV's Jack Paar Show. Reason? "To get more intensity and greater coverage." Vigoro's Lineup During the first nine months of 1963, Vigoro fertilizer, a division of Swift & Co., Chicago, spent $409,800 on spot TV. Vigoro's agency, Leo Burnett, Chicago, said net- work TV is not used because Vigoro "comes in different compositions in dif- ferent parts of the country to meet dif- ferent growing conditions." Spot com- mercials for the "lawn food" will be seen this year in 89 markets. A new garden supply advertiser, Toro Manufacturing Co., Minneapolis, through Campbell -Mithun, that city, plans a $600,000 spot TV campaign this spring in 125 markets for its power lawn mower. The agency last week added its voice to those who said net- work TV is not as flexible as spot in the advertising of products that are used during particular seasons. Campaigns by garden supply adver- Heritage House's TV commercials reflect the prestige aura of suburban living tisers are usually carried out during the spring months. The seasonal stress in rectly at suburban viewers represented preferable to nationwide coverage be- commercial placement may be seen in $2,364,900 in gross time billings during cause Heritage does no business in the a breakdown of the TvB spot TV list- the first nine months of 1963. A sam- South or West, and there are important ings for the first three quarters of 1963: pling of agencies last week indicated a temperature differences and changes in first quarter, $569,800; second quarter, general increase in 1964. the areas where the firm does distribute. $1,171,600; third quarter, $54,300. Spot is far more popular than net- Mr. Beneman said of television: Almost every agency questioned last work advertising in the garden supply "It enables us to reach small markets week praised television for its apparent industry. Of the TvB figure, only that we couldn't possibly cover indi- success in reaching suburban markets, $569,200 was in network sponsorship. vidually, and it shows off the product and most predicted a growing move Users of spot TV said it provides great- package." toward TV from the print media by er flexibility for differing products and Another user of both network and garden supply advertisers. Only one climatic conditions in various sections spot is Lawn Boy Power Mowers, a di- responding advertiser, Jacobsen Man- of the country. In most cases, garden vision of Outboard Marine, Waukegan, ufacturing Co., Racine, Wis., through supply advertisers who use network TV Ill., through Erwin Wasey, Ruthrauff George H. Hartman Co., Chicago, also use spot to supplement their prod- & Ryan, Chicago. Last year this firm noted a preference for print media - uct presentations. However, the major- purchased sponsorship in NBC -TV's because of budget limitations. The ity of those who use spot TV tend to Tonight, and it plans more one -minute agency did say, however, that it is avoid network expenditures. TvB re- commercials on that program this year. keeping a close watch on broadcast ad- ports show only seven garden supply The 1964 Lawn Boy campaign will vertising because both of Jacobsen's firms using network TV in 1963, as be highlighted by a "greatly expanded" two major rivals in the power mower opposed to more than 50 spot TV users. spot schedule. Lawn Boy spent $165,- field are heavy TV users.

BROADCASTING, March 30, 1964 (BROADCAST ADVERTISING) 49 It's Congress vs. liquor on radio

Powerful legislators line up against WQXR; tor Pastore said liquor advertising on radio and television was "a vastly dif- ferent thing" from that in print media. Magnuson- Pastore bill would ban radio -TV "Nor is it any answer to say, as some may," the senator continued, "that the liquor commercials; Harris is gentle but firm liquor industry is a legal industry and should have the same right to advertise as any other American industry." When this matter was raised in 1961 A proposed legislative ban on radio - Magnuson- Pastore legislation was "ill - the NAB president and Senators Mag- "The of every TV liquor commercials and serious advised." ownership nuson and Pastore exchanged open let- questions about the effectiveness of self - broadcast station must decide for itself ters leading to a broadcaster pledge to is acceptable its audience," he regulation in broadcasting were Capitol what to "clean house" and enforce the NAB Hill's answer last week to an announce- said. "Such a decision cannot be made code ban on liquor advertising (BROAD- ment by WQXR New York a fortnight on an industry -wide basis." Neither CASTING, Aug. 21, 1961, et seq.). Sen- had replied either. ago that it has signed contracts for liquor advertiser ator Pastore commented on the matter liquor commercials with two distillers In another development an FM net- in an interview a year ago when an (BROADCASTING, it would carry liquor March 23). work announced eastern advertising agency circulated Leaders of the Senate Commerce ads (see page 54). questionnaires to radio and television Committee, who won a fight against WQXR announced in rapid order two stations inquiring whether they would liquor advertising on radio and televi- weeks ago that it had 1) decided to ac- accept liquor ads (BROADCASTING, Jan. sion years ago with cept hard liquor advertising 'after 10:30 three threats of 21, 1963). He introduced no legislation then because it became clear broad- casters had been discouraged from ac- cepting this form of advertising. The bill introduced last week would authorize fines up to $1,000 or impris- onment up to one year for violations of its prohibition against stations either carrying or soliciting hard liquor ads. According to the bill, all radio and TV licenses "shall be deemed to be condi- tioned upon compliance with this act." Harris's Approach Representative 1-,t,3rris relied on subtlety rather than legislative threats. In his letter, released Mr. Magnuson Mr. Harris Mr. Pastore Thursday, he asked. Mr. Sanger seven questions which he said "I feel must be legislation and the help of the National p.m. and 2) had signed 13 -week con- answered if the public interest is to be Association of Broadcasters, last week tracts with Schenley Industries and protected." 'He began by :asking Mr. co- sponsored a bill that would outlaw Muirhead Importers Ltd. (BROADCAST- Sanger if he believed there was any such advertising and its solicitation. ING, March 23). First reaction came merit in self -regulation, both for broad- Senators Warren G. Magnuson (D- from NAB President LeRoy Collins, casters and distillers. He asked if liquor Wash.) and John O. Pastore (D -R.I.) who urged Mr. Sanger not to "break ads -"because of their impact on pub- said hearings would be held on the bill, down the gates" and force broadcasters lic health, safety and morals " -should S.2693, in the near future. to lose credit for having "voluntarily receive special treatment on radio and Representative Oren Harris (D- Ark.), by- passed profits from this type of ad- TV. If special rules should be written, Chairman of the House Commerce vertising in promoting the public good." what should they be? And should Committee, also put pressure on WQXR. Representative Emanuel Celler (D- WQXR'S criteria for its change "be made In letters to Elliott Sanger Sr., WQXR ex- N.Y.), chairman of the House Judiciary industry-wide criteria ?" he continued. ecutive vice president and general man- Committee, commended the WQXR The drift of the questions led to the ager, and other principals in the ven- move. obvious: Representative Harris asked ture, Representative Harris hinted that The Opposition Last week Senator whether Mr. Sanger preferred self -regu- the breach in the wall against liquor ads Pastore, chairman of the Senate Com- lation to government regulation and could seriously weaken Congress' faith munications Subcommittee, reviewed whether "your proposed action is likely in broadcaster self- regulation. He raised the history of the issue and said, "it ap- to invite such restrictive legislation and the specter of restrictive legislation and pears to me that there is a serious de- government regulation ?" The last ques- asked Mr. Sanger if he thought it would termination to break down this self -im- tion had the fist: Representative Harris be limited to liquor commercials or posed policy of the broadcasting indus- asked whether Congress would stop "that it might be extended, for exam- try and the Distilled Spirits Institute with restricting liquor advertising. Might ple, to beer, cigarettes and other prod- [whose own code bans broadcast liquor it not extend restrictions to beer, ciga- ucts affected with emotional implica- advertising] of refusing to advertise rettes and other products affected with tions on account of their impact on the hard liquor on radio and television." emotional implications, he inquired? public health, safety and morals ?" The senator brushed aside WQXR'S Representative Harris's letter revealed At week's end Mr. Sanger had not contention that late evening liquor com- his position on cigarette advertising leg- replied to Representative Harris, but mercials in its adult listening format islation, too. Referring to a Federal he said Thursday (March 26) that the were unlikely to reach children. Sena- Trade Commission rulemaking proposal

50 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 WBEN programs for 885,900 households... CH. THAT'S WHY YOU SELL MORE ON

JOHN CORBETT BILL AND MILDRED MILLER SPEAKER OF THE HOUSE MEET THE MILLERS 12:15 - 12:30 P. M. Mon. thru Fri. 1:00 - 1:30 P. M. Mon. thru Fri.

These two daily weekday programs of WBEN -TV reflect the practical side of selling ... the side advertisers like to be on. Practical because their content is all about the home, homemaking, home planning, home cooking which is what people at home find interesting and informative. In Western New York television, WBEN is the only station where they find such programming. Both John Corbett and the Millers have enjoyed top audience loyalty for over a decade, proving their worth as entertainment and proving their value to satisfied sponsors. If you are interested in the households that last year spent over 1.3 billion at the retail level (plus the vast Canadian market) you'll find them on these Ch. 4 "home" shows. And you'll find these experienced TV salesmen "at home" with your product.

Nationally represented by Harrington, Righter & Parsons WBEN-TV affiliate of WBEN radio CH. The Buffalo Evening News Station CBS in Buffalo

BROADCASTING. March 30. 1964 51 HOW TO IDENTIFI' A NET WO RK

The sight of the nation's finest performers on the screen has always been an entertaining way to identify NBC Television. And next sea- son it will be more fun than ever. Friday nights, for example, Jack Benny re- turns to NBC to continue the illustrious show business career he began at this address. When he becomes the man in the middle of a Friday lineup that already includes Bob Hope and Jack Paar, viewers can look for one of the most diverting program parlays television has ever offered. But of course, delightful as that Friday combination promises to be, it represents only a fraction of the glittering NBC Television star roster. The multi -talented Danny Thomas will also be showing up at NBC in the Fall, in a group of special programs, while Alfred Hitchcock will preside at a merrily macabre hour every Monday on this network. On the same distinguished roster are Don Ameche, Johnny Carson, Perry Como, , Andy Williams and Jonathan Winters in variety entertainment. Drama or comedy series will showcase Shirley Booth, Charles Boyer, Richard Chamberlain, Gary Clarke, Lee J. Cobb, James Drury, James Franciscus, Dean Jagger, Raymond Massey, Doug Mc. Clure, David Niven, , Gig Young, Robert Vaughn, Dennis Weaver and -back at the ranch -Lorne Greene, Pernell Roberts, Dan Blocker and Michael Landon. In short, television's most familiar faces will be at NBC in the Fall -which really is no surprise. This is the network, after all, that was bringing the nation such performers as Bob Hope and Jack Benny when they were only familiar voices.

I.eo4 n NBC for Ike óe.l eomEfxetlox of xex., txle.Mntion ud exterteGmrxt. Every Friday night next season on NBC: 8:30 pm BOB HOPE, 9:30 pm JACK BENNY, 10:00 pm JACK PAAR for stiff restrictions, he said, "It is my 3M to stress local motion, advertising, public relations and hope that the industries concerned - research activities in 1963. Of this and I am referring to the broadcasting amount, nearly $5.9 million went into and tobacco industries in this instance TV tape production consumer advertising and related activ- -will exercise a maximum of self -dis- ities with the broadcast media getting cipline and self -regulation to keep gov- about half of the budget. An ernment regulation to an absolute mini- extensive marketing program is ADA's new schedule on Huntley - mum." being implemented by the Minnesota Brinkley will include 65 commercial And his philosophy of broadcasting Mining & Manufacturing Co. on the minutes over 52 weeks. The association regulation also came through. His local station level to expand the use of also uses television and radio spot in video committee "has attempted to see to it tape by stepping up the produc- various markets during the year. Last that the objective of broadcasting in the tion output of taped commercials by fall ADA renewed its network radio public Merest is accomplished with a TV outlets. schedules for daily five- minute programs minimum of legislation and government W. H. Madden, 3M's video tape sales by Dick Clark on ABC and Pat Boone regulation and a maximum of self -dis- manager, told a news conference in on CBS. cipline...." New York last Wednesday (March 25) that local TV stations are passing up "untold additional millions" in revenue Nielsen local service by permitting their video tape facilities FM network will "to lie idle part of the time instead of moving to New York using the equipment to the fullest extent accept in producing commercials." A. C. Nielsen Co. is to announce to- liquor ads He indicated that stations are un- day (Monday) the transfer of its local aware of the profit potential present in TV research service from Chicago to A second broadcast entity may follow the production of tape commercials, and New York. the lead of WQXR -AM -FM New York in many local advertising agencies and ad- Nielsen described the move as "the accepting liquor advertisements (BROAD- vertisers are not cognizant of "what can first in a series of sweeping changes de- CASTING, March 23). be done with video tape by their local signed to make NSI more flexible and stations." The newly formed responsive to the needs of advertisers, Market 1 Net- The 3M marketing programing, he work, effective Wednesday (April agencies and broadcasters," 1), said, is designed to "help overcome this will acquire the 47 Personnel changes being made by radio stations now communications gap." Elements of the affiliated with the Nielsen in accord with the announce- QXR Network, the program include a series of local TV only FM stereo ment include the appointment of George network in the country. tape seminars to be planned and sched- James Sondheim, president of QXR E. Blechta, NSI eastern division vice uled by most participating stations for president, Network, will assume a similar position to direct the NSI operation. advertisers and agency personnel; a di- The company said K. Churchill, with the Market 1 group. John rect mail campaign to clients, utilizing NSI vice president in Chicago, would Mr. Sondheim indicated last week material provided by 3M; a 22- minute continue as administrative corrdinator. that liquor commercials will be ac- demonstration tape that shows the po- cepted by Market 1. But, he said, af- tentialities of taped commercials, and filiated stations could refuse the com- a national advertising campaign in Rep. Rogers to address SRA mercials if they wished. major trade publications, centering Representative He said that several national adver- around TV stations, advertisers and Walter E. Rogers (D- tisers, not necessarily liquor distributors, agencies which are doing an outstand- Tex.), will be the featured speaker at arc virtually committed to program ing or unique job of utilizing tape. the seventh annual awards luncheon of sponsorship on the network, beginning Mr. Madden said that all TV stations the Stations Representatives Associa- tion in next fall. The network plans to expand with tape facilities are being invited to New York on April 28. Congressman the base of its program format to in- participate in the project. He reported Rogers, as chairman of the clude business and current events talk that more than 50 stations already have House Communications Subcom- programs as well as classical, semi- agreed to cooperate. According to Mr. mittee, played a prominent role in the classical and "show" music. Madden, more than 60% of the nation's recent House vote to deny the FCC stations rulemaking powers over television corn - The new formula will be aimed are equipped with video re- at the cording playback mercials. The Broadcast Pioneers will college- educated, $10,000-and -over and equipment. in- honor him with a special citation at come, business and professional audi- their annual banquet April 7 during ence. It is based on a special research ADA to drop Nelsons the National Association of Broad- study by Media Programmers Inc. for casters convention at Chicago (CLOSED Market 1 Network. Mr. Sondheim said for Huntley- Brinkley CIRCUIT, March 16). the study "clearly showed that these Market 1 listeners want more - The American Dairy Association, tive commentary, and programs keyed Chicago, announced Thursday that it Airline switches agencies to self- improvement and increased has decided to drop sponsorship of awareness of world events." Ozzie and Harriet on ABC-TV at the Continental Air Lines, Los Angeles, The network expects to retain most season's close in June and will become last week announced it would transfer of its present station lineup and add part sponsor of the Huntley- Brinkley its advertising account -an estimated new FM-only or AM -FM stations in Report on NBC -TV starting in the fall. $2.37 million in billing -from J. Walter suitable markets. However, Mr. Sond- ADA's agencies are Compton Adver- Thompson Co., Chicago, to McCann - heim indicated that WQxR, which has tising and Campbell -Mithun, both Chi- Erickson, Los Angeles. about a year to run on its present con- cago. Thompson has held the Continental tract, probably will not renew its af- At the dairy group's annual meeting account for the last seven years. The filiation. last week it was reported that ADA airline offered no explanation for the Market 1 Network's main offices are members contributed a record $7.3 mil- move. Continental spent approximately at 565 , New York. lion for support of the association's pro- $475,000 in radio in 1963.

54 (BROADCAST ADVERTISING) BROADCASTING, March 30, 1964 CALIFORNIA SNO. F w

-.. 447.000 WAS . .:'-. .. FR

Now KMJ -TV is the most powerful station in the Fresno area, and its first -class programing is available to an expanded service area in the prosperous San Joaquin Valley - a population in- crease of nearly 10% within the Grade B contour area. KMJ -TV FRESNO, CALIFORNIA McCLATCHY BROADCASTING COMPANY National Representative, The Katz Company

BROADCASTING, March 30, 1984 55 EQUIPMENT & ENGINEERING

engineers of the National Aeronautics and Space Agency transmitted a TV A for live TV program as a test. It was announced chance then that the pictures were below stand- ards required for commercial TV; that Syncom II's bandwidth is only wide enough to handle telephone and tele- from Tokyo Olympics type messages. This is true also of the design of Syncom III. Syncom II is be- ing moved slowly to a station above the Hope rises that new Syncom satellite may be Pacific and should be in position to han- dle TV if Syncom III fails to orbit. usable for complete coverage of the games Comsat engineers, however, felt that there was enough promise to give seri- ous consideration to the practicality of America may get live television cov- government can alter its ground station relaying Olympics live to the United erage of the Olympics in Japan next for TV reception, and to Canada and States. Conversations among various fall. And it's conceivable that Europe Mexico via landlines from the United government agencies resulted in a de- may see the Olympics live too. States. cision to approach NBC. This resulted Nothing is certain at this moment, Passable TV Shortly after Syncom in a meeting last week in Washington of but NBC is interested, the Communica- II arrived on station over the Atlantic, engineers representing NBC, Comsat tions Satellite Corp. thinks it's feasible, and NASA. and the U. S. State Department says it At a cost of $2,500, NBC has pre- would be in the national interest. pared a test tape that will go via land - Target for the project, if it takes Pacific TV relay line to Fort Dix, N. J., thence to Syn- place, is a 12- hour -per -day coverage of Television via satellite last week com H. Syncom II's signal will be re- the Olympics for two solid weeks via became a new tool in internation- ceived at Andover, Me., then go by land - Syncom IH. The Olympics begin in al diplomacy. Its first use was by line back to New York and NBC. There Tokyo Oct. 10. Syncom III is scheduled Japanese Prime Minister Hayato the original tape will be compared with to be placed in orbit over the Pacific in Ikeda on March 25 when he apol- the tape of the Syncom II signal. the next couple of months. ogized to the American people for Don Meany, director of news pro- As a preliminary, NBC, which has the knifing by a deranged 19 -year- grams for NBC -TV, is the chief of the exclusive rights for televising the Olym- network's review team; the whole idea, pics in the United States, is going to however, has the approval of top NBC broadcast a TV tape to Syncom II, which executives including President Robert has been in orbit since last July, to de- E. Kintner. termine the quality of the pictures re- One of those pushing hard for a live turned. Neither Syncom II nor Syncom link to Japan in time for the Olympics III is designed to handle commercial- 1 is Representative Joseph E. Karth (R- grade TV signals, but the test this week _ Ind.). In a recent statement he called is expected to show whether they are rtre I,rllSter for cooperation of all government agen- adequate for the special feature under ' ñ , c-.--Im ;\ cies to share in the cost. He said he consideration. :-Tri,-,,- J , t',CáJ feels a $5 million investment for this If NBC finds that the Syncom II pic- purpose would be good for the United tures are satisfactory -and Syncom IH old youth of U. S. Ambassador States. is a more advanced design than Syncom Edwin O. Reischauer. Who Pays? Those close to the proj- II and therefore should produce better The apology was transmitted ect feel that the U. S. end of the modifi- TV than the satellite now in orbit 22,- from Japan to Relay II which cations could be accomplished for about 300 miles above the earth -the network boosted the signal down to the $500,000. This would be done by Corn - will give the "go" sign to Comsat. U. S. space station in California. sat. Japan and other countries that From there it was broadcast over could receive the coverage would be ex- Comsat, whose engineers privately the U. S. networks, with NBC pected to spend their own money in con- proclaimed the possibility earlier this carrying the program live. verting their ground stations. month, will immediately move to: The broadcast from Japan, Comsat, however, is a commercial Modify the U. S. Navy ground sta- which ran from 7:32 a.m. to 7:40 firm. Presumably Comsat would charge tion at Point Magu, Calif., to permit it a.m., also showed American view- NBC for the use of this circuit, per- to receive Syncom III signals. ers the Imperial Palace plaza, haps recovering almost all of its expen- Work with the Japanese government traffic on the Ginza, a judo in- ditures. NBC in turn, it's presumed, to modify the latter's ground station stitute and the Olympic stadium. would recover its costs via sponsorships. near Tokyo for transmitting the TV pic- On Friday (March 27) a two - NBC at the moment plans to fly TV tures. way, U. S. -Japan program was tapes back from Japan to the United Take under consideration plans to transmitted. The program brought States. get the TV coverage to Europe. This to Japanese viewers pictures of At the network there's only one little may involve bouncing Syncom III pic- the Japanese Cherry Blossoms in fear that has been more thought of than tures to Telstar H or Relay II, both of Washington and the Japanese pa- considered seriously: If the coverage is which existing satellites may be in posi- villion at the New York World's sent directly via satellite (which is gov- tion to relay to Europe. Other consid- Fair. Views from Japan were ernment -owned and open for use by all), erations contemplate the use of Syncom carried live on ABC -TV. could other networks insist that they III signals in Australia, if the Australian have right to use the transmissions?

56 BROADCASTING, March 30, 1964 equipment for telecomfnunications in- struments was demonstrated by the In- Miniaturization stars ternational Telephone & Telegraph Corp., and the General Instrument Corp. exhibited a broad range of com- munications devices. The Heath Co. at IEEE displayed a make -it- yourself kit for a convention 21 -inch color TV set, and the Dage Television Co. introduced a new video- tape recorder. Both Transitron and 73,000 engineers see 1,100 equipment exhibits Motorola had large displays of new semiconductor devices. and hear presentation of 312 technical papers Several Japanese firms were repre- sented at the convention. One firm, Ikegami Tsushinki Co., displayed sev- The official theme of the 1964 Inter- tube designed to take TV pictures in eral small, closed -circuit TV cameras. national Convention of the Institute of outer space. More than 150 new elec- Papers A total of 312 technical pa- Electrical and Electronic Engineers was tronic components and devices were in- pers were presented at the convention. "A Glimpse into the Future," but a troduced by RCA at the convention. The papers covered a wide variety of more apropos title might have been 3 -D TV A highlight of the conven- subjects associated with broadcasting. "Think Small." Of the more than 1,100 tion was a three -dimensional TV system G. L. Mignola, from the New York exhibiting companies at the convention exhibited by Sylvania Electric Products, Telephone Co., presented a paper on in New York last week, many displayed a subsidiary of General Telephone & the television facilities at the 1964 -65 new developments in transistors and in- Electronics. Visitors used special red New York World's Fair. Mr. Mignola tegrated circuitry-the field of single, noted that the fair's video setup will complete circuit chains designed in ac- include 28 miles of underground cable cordance with a continuing trend to- with terminations at 55 locations ward miniaturization. Japanese to follow law throughout the fairgrounds. The cable Final attendance figures were ex- system will be controlled from a tele- pected to show that more than 73,000 The FCC now has the personal vision operating center at the Bell Tele- electronics and electrical engineers from assurance of Japanese manufac- phone exhibit. The system will also in- the United States and 53 other countries turing executives that that country clude a microwave hookup between the visited the four -day convention. The will abide by the all- channel law Bell exhibit and the Pan American IEEE convention included more than which prescribes that all TV re- building in . A video -tape two miles of exhibits at the Coliseum, ceivers manufactured after April preview of the fair was presented last involving approximately $20 million 30 are capable of receiving 82 week on color TV at the RCA exhibit worth of new electrical and electronic channels. at the IEEE convention. equipment. FCC Commissioners Rosel H. Awards On March 25, the IEEE The integrated circuits, some so small Hyde and Robert E. Lee met with presented its five major annual awards that many of the exhibits featured mi- Masao Tsuchiya, executive vice for achievement in the electrical and croscopes for public inspection, are president of the Electronics Indus- electronic industries. Winner of the considered a major area of concentra- tries of Japan, and Takashi Naka- IEEE Medal of Honor was Harold A. tion in the future of communications. gawa, director of the Electronic Wheeler, president of Wheeler Labora- Although the tiny systems are now used Center of the Japan Light Ma- tories, Great Neck, N. Y., for his con- primarily in defense and scientific ex- chinery Information Center in tributions to the development of an- perimentation, their introduction into New York. The commissioners tennas, microwave elements, circuits broadcast equipment is anticipated were assured that Japanese manu- and receivers. shortly. facturers intend to comply with Other award winners were: John R. One exhibitor, the Westinghouse the letter and spirit of the all - Pierce, executive director of Research Electric Corp., displayed a vidicon tele- channel TV receiver law. Communications Principles at the Bell vision camera using integrated circuits. Japanese TV imports into the Telephone Laboratories, Murray Hill, The camera weighs one pound, 11 U. S. are expected to reach 800,- N. J., for his work in electron optics ounces. Among the many other firms 000 sets in 1964. and satellite communications; Andrew displaying integrated circuitry were: George Latta McNaughton, of Rock - RCA, Philco Corp., Raytheon, Sylvania liffe Park, Ottawa, for his work in radio Electric Products, General Electric, communications; Loyal V. Bewley, con- Instrument Corp., Motorola Semicon- and blue eyeglasses to view the "3 -D" sultant for General Electric, Schenec- ductor Products and Fairchild Semicon- effect, which was achieved by the use tady, N. Y., for achievement in the ductors. of two cameras and one monitor. Also study of high voltage, and B. Richard Several manufacturers of broadcast at the Sylvania exhibit was a new "phos- Teare, Carnegie Institute of Technology, equipment took advantage of the con- phor dot" screen for a 25 -inch, 90- Pittsburgh, for his work in electronics vention to introduce new products, a degree, rectangular color TV picture education. large percentage of which were designed tube. The screen contains a pattern of A primary aim of the convention was for use in space -age communications 4,100 holes per square inch. display, not direct on -floor selling. But, systems. Many other producers of broadcast in the words of Donald G. Fink, IEEE The RCA exhibit included a new equipment had booths at the IEEE con- general manager: "This was a meeting type of traveling wave tube that will vention. CBS Laboratories displayed a for communication of ideas on which operate in outer space to amplify radio, new image dissector tube for use in sales are ultimately based." television and Teletype signals for the deep space probes. General Radio Co. The IEEE was formed on Jan. 1, earth-orbiting Relay II communications introduced several new products rang- 1963, in a merger of the Institute of satellite. RCA last week announced the ing from a frequency synthesizer to a Radio Engineers and the American In- development of a new vidicon camera tone -burst generator. A full line of test stitute of Electrical Engineers.

BROADCASTING, March 30. 1964 57 NAM request for 14, 15 tion on the use of the unattended re- lays-that there be a "lock -out" device meets critical barrage to prevent interference between remote pick-up stations. The device is designed to prevent a station from being turned As have past proposals to allow non - on if there is already a signal on the broadcast use of UHF channels, the same frequency (BROADCASTING, Feb. National Association of Manufacturers' 10). request for a rulemaking by the FCC to allow land mobile radio to use chan- nels 14 and 15 in the Los Angeles area Bill proposes $8 cut came under severe critical attack last week. in all- channel set tax Most vociferous in its attack was the Association of Maximum Service Tele- Congress has received the first bill casters, which assailed the NAM pro- calling for a reduction in the 10% posal as an inroad on two of the most excise tax on all -channel TV receivers desirable UHF channels and "patently as manufacturers have abandoned a and seriously defective from the engi- drive of several years of outright re- neering standpoint." The association peal of the tax (BROADCASTING, March took note of the fact that NAM plans 16). to ask for similar use of channels 14 Representative A. S. Herlong (D- how and 15 in other metropolitan areas if Fla.) introduced HR 10525 which the commission approves the Los do you entertain your audience, would reduce the tax by $8 on all sets Angeles proposal. If granted the chan- capable of receiving both UHF and increase your audience, nels in Los Angeles, the manufacturers VHF. FCC Commissioner Robert E. Lee sell your audience -all at the same time? would also ask for them in other areas told manufacturers three weeks ago that (BROADCASTING, Feb. 10). the FCC also has drafted a bill calling The fact that NAM based its sug- for a reduction in the tax which it gested rulemaking on the FCC's pro- hopes the administration will support. posed table of TV assignments led the The Herlong proposal was referred National Association of Educational to the House Ways & Means Committee, Broadcasters-which also has a pro- and the Electronic Industries Associa- posed table of allocations as part of the tion is hoping for a conference on the wants to make money commission's rulemaking -to criticize tax relief with Chairman Wilbur Mills and have the most entertaining station the land mobile proposal on the ground (D- Ark.). Representative Herlong also that it was based solely on the FCC in his market? has introduced one of three bills which table. would repeal outright the 10% tax on Bbth AMST and NAEB argued that all -channel sets. the NAM failed to provide any evidence of land mobile radio's need for the Technical topics two UHF channels, or, as AMST said, ... that the present land mobile radio fre- TV switching system International quencies are themselves overcrowded. see Telephone Be Telegraph Corp., New Milton Herson or Marvin Kempner But the NAM proposal was not with- York, has announced the development out support. The American Petroleum about by a German subsidiary of a system for Institute's central committee on com- television network switching and pro- munication facilities termed it a positive gram distribution over radio links that step forward in alleviating the conges- use 70- megacycle intermediate frequen- tion now existing in the land mobile cies. The mechanism uses a crossbar radio frequencies. system of latching -type coaxial dry reed relays. RADIO Unattended relay rule New preamps Blonder -Tongue Lab- oratories, Newark, N. J., has introduced at MARK CENTURY'S Suite 918 -Ar praised by broadcasters new preamplifier equipment for com- TV at the munity antenna and master antenna The FCC's proposed rulemaking to systems. The new "Cablemaster" series, Conrad -Hilton Hotel allow broadcasters to use automatic, CMA, has units adapted for all VHF unattended mobile relay stations last channels. week met with the full approval of all the parties filing comments. Video -tape penetration Among those who said the commis- 9 sion's proposal would improve and A survey by Videotape Center, New make more economical news reporting York, found that 412 U. S. television from remote or difficult -to -reach loca- stations are equipped with a total of tions were ABC, KGGM -AM -TV Albu- 769 video -tape recorders. querque, N. M. -which petitioned the Of the 412 stations, 361 are corn - FCC for the rulemaking -and wIIDH- mercial outlets, accounting for 695 ma- AM-FM-TV Boston. chines, and 51 are ETV stations with a The commission places one restric- total of 74 recorders. BROADCASTING, March 30, 1964 58 (EQUIPMENT i ENQINEERINQ) THAT EXTRA TOUCH

The master stroke .. The catalyst. In television programming it wins awards ... Three Freedoms Foundation medals in a single year ... an industry record. WRCV-TV/PHILADELPHIA 3

INTERNATIONAL BBG wants to regulate CATV

Would amend Canadian Broadcasting Act to allow federal group to control landlines and receiving stations

Cable television is to come under ing legislation, the report said, should jurisdiction of the Board of Broadcast require that CATV systems should be Governors, the Canadian regulatory referred to the BBG for licensing rec- body, if the Canadian government fol- ommendations so that the BBG could lows the recommendations made to it regulate program content and foreign by the BBG and the Department of ownership in the same way as it now Transport, the licensing body. A report does for television stations. of a joint committee of the two gov- At present CATV systems are main- ernment organizations has recom- ly owned by Canadians except for a mended that complete control of all chain of 10 owned by Canadian Fa- aspects of cable relay and closed cir- mous Players Corporation, which is what cuit television could only be obtained controlled by Paramount Pictures Corp. through assumption of complete federal in United States. The Canadian is the newest... control over landlines. A large.yo _tImpany also operates the pay -TV sys- most exciting idea of landlines are now under 01. ±qla ..tém in 'Etobicoke. Most Canadian in radio? government control. CATV_syrterns pipe in U. S. border "Effective control over the major stations in communities in the fringe area of community antenna televisions area of reception for such stations. could be achieved by anlendntents °

60 BROADCASTING, March 30, 1964 wno' what, SOON PRODUCTION MUSIC [i!FIE FABULOUS SOUND OF CONTESTS LAS VEGAS when COMMERCIAL MUSIC why; COMEDY Public Service Production TELSTAR1 where, ADVERTISING COPY SERVICE

Musical Commercials Sound of f j.beautt ul music how?" INTROS J The answers to any or all of these questions about Mark Century's new- SPECIAL STATION (O ÚG'QÚO OGI/CORO est programming service is Festival PRODUCTION Radio, a programming pageant. Festival Radio contains entertain- ment, drama, music (both production and commercial), sports, contests, commercials, and comedy. And each 156 leading stations in the U.S.A., newest idea in Station ID's Festival segment is a complete unit Canada and Australia have found that *The that plays and pays for itself in enter- "RADIO A LA CARTE" increases Potpourri Programming is a sensa- tainment and sponsorship. And much, audiences and adds sponsors so tional selection of: that it pays for its total cost in much more. rapidly 1. station signature packages the first few months. A rather tasty Any one of these segments can be 2. special music joined to another, to put together a combination. 3. commercials to order show of virtually any desired length. Temptingly tailored to meet the most Right now, it's Festival time...for temperamental tastes and neediest your station. needs of all broadcasters. POTPOURRI PROGRAMMING RADIO AIDS

at the Ask Milt Herson, Mary Kempner, Herb Berman. Fred Winton. Ellis Agee or Frank Beck about any or all of these full color radio spectaculars illARK CETTIRY CORPOßATI0) suite 918 -A at the Conrad -Hilton. Mark Century Corporation 6 W. 57th St. New York 19, N.Y. CI 5 -3741

BROADCASTING, March 30, 1964 61 ing recorded programs and commer- Abroad in brief ... cials in July from a concrete island similar to an oil drilling platform. It will More Volvo Volvo Ltd. names Carl be located five miles off the Dutch Ally, New York, to handle Canadian coast, two miles outside territorial wa- advertising. Ally is also agency for ters. Volvo in the U. S. A government- appointed committee Overseas sales The Pasty Duke Show is still considering whether to allow has been sold by UA-TV International commercials on the country's national division in seven overseas markets. The television system. A second network program has been sold to Mirror En- goes on the air next month. terprises Inc., Australia; Tokyo Broad- Holland already has a pirate radio casting Co., Japan; Republic Broadcast- station called Veronica which has been ing Co., Philippines; Thai broadcasting from Television, a former lightship. Thailand; TV Excelsior, Brazil; New Zealand, and Hong Kong. FC &B gets Italian agency JWT in Caracas J. Walter Thompson, New York, announced that it has opened Foote, Cone & Belding, New York, a new office in Venezuela, last week announced Caracas, it will acquire the named J. Walter Thompson de Venezu- Italian agency Radar & Benson S.p.A., ela S. A. In opening Milan. the new office, JWT's 54th, the agency absorbed Vovica, Under its new ownership the Milan S.A. TRAFFACCOUNTING'? office will be known as F.C.B. -Radar S.p.A. and will continue with Italian BAA's counsel Infoplan Ltd., interna- A flexible traffic and accounting sys- management. tem that provides station PROGRAM tional public relations subsidiary of The LOGS, AVAILABILITIES, SALES PROD- Radar & Benson has annual billings Interpublic Group of Companies, Lon- UCT ANALYSIS, AFFIDAVITS and of $5 -6 million. don, has been named public relations INVOICES. The FC&B acquisition is the first counsel by the British Advertising Asso- since the agency offered its stock to the ciation. Infoplan will promote BAA's public in September 1963. activities to the advertising industry.

Time Inc. wants to learn more about pay TV

Time Inc. has invested in a pay not granted it officially. The expec- television project in Great Britain "to tation is that the wired pay TV sys- learn as much as we can about this tem will begin sometime in the fall, medium," espe- Mr. Mickelson said. cially its poten- Britain is a favorable locale for tial, Sig Mickel - a pay TV experiment, according to son, vice presi- Mr. Mickelson, because there is a dent of interna- tradition there for wired television tional operations in the absence of antennas; viewers for Time -Life there are accustomed to rent sets and Broadcast, re- pay license fees; there is high popu- ported last week. lation density, making wiring costs Mr. Mickel - relatively inexpensive, and there are son noted that only one or two TV channels in Time recently existence in British communities. (In bought a 10% April, the BBC is scheduled to open interest in Brit- Mr. Mickelson a second channel, which will increase PROLOG® ish Telemeter Home Viewing Ltd., the maximum number of channels which will begin a three -year experi- in some areas to three.) A simple, easily ope ated system that mental test of wired pay TV in automatically performs station PRO- The pay TV system in Britain will GRAMMING, LOGG NG, AUTHENTI- South London and in an area in the operate initially on a single channel CATING. north of England (AT DEADLINE, and Mr. Mickelson acknowledged Feb. 24). He said that the company that this system cannot be profitable. has not discussed an involvement in But he stressed there is no intention SEE THEM BOTH IN pay TV in the United States, but to make a profit during the three OPERATION AT THE NAB added that its participation in the years of the experiment. He noted British undertaking is in the nature that the equipment is able to accom- SHOW .... BOOTH 26W of a fact-finding mission. modate three channels (the devices The target date for the start of are the same as those used in the operations is indefinite, he pointed three -channel Etobicoke, Canada, out, since the British post office has pay TV operation since Paramount Ag=7EP k7 only announced it intends to grant also is an investor in British Tele- l' .,,. r.. ... i F i. r..,. i. permission for the project but has meter Home Viewing Ltd.). BOX f0,0 / PALLAS, TEXAS TDZZ

62 (INTERNATIONAL) BROADCASTING, March 30, 1964 SPECIAL REPORT: TFE '64 More film needed? Stations say yes SURVEY SHOWS DEMAND FOR SYNDICATED AND FEATURE FILM EXPANDING

Close to half of all commercial tele- now than a year ago. Almost one out Half of the respondents (50.6 %) vision stations in the U. S. need more of four stations (23.3 %) said these said they need more first -run syndica- film programing -now. sales are up and 60.4% said they are tion programs "of quality comparable A substantial number of others say holding steady, as opposed to 16.3% to those available now." Types most they will need more within a year, and who reported declines. Among stations frequently mentioned were action -ad- still others report that although their indicating the extent of their gains, the venture, comedy, and music and drama, reserves are adequate they are always average increase was 29.5 %; among in that order-but a substantial group in the market for more-if the quality those describing losses, the average de- pleaded simply for "new half- hours." is high and the price not too much so. cline was 29 %. Asked about their requirements They are not too happy with the About four percent of the stations without specific reference to quality, quality of the general run of programs 24% of the stations said they do not being offered by producers and distribu- have as much syndication programing tors, but for the most part seem recon- TFE '64 schedule as they need. The same proportion - ciled to the idea that the situation isn't but for the most part not the same sta- apt to improve as much as they would The 1964 Television Films Ex- tions -said they do not have all the like as soon as they'd like it. hibit opens April 5 on the fourth feature -film programing they require. Expansion Signs In any case they floor of Chicago's Pick -Congress In each case a majority (76% ) replied expect to use more, not less, syndicated hotel. TFE '64 has 16 TV film that their reserves are adequate now, and feature film programing in the sea- distributors displaying. Hours are but many indicated these would be ex- son starting next fall than they are 9:30 a.m.-9:30 p.m., daily, hausted within six months or a year. using now, and there are strong signs through April 8. A reception The question about need for films "of that much of this expansion will take April 5 at 4 -7 p.m. for all TV quality comparable to those available place in hours currently occupied by executives at the NAB convention now" was intended, in part, to assess network programs - partly because will be held at the Great Hall of the stations' views of current quality. some networks are expected to program the hotel. The 50.6% affirmative response ap- fewer hours next fall, and partly be- Richard Carlton of Trans Lux peared to speak much more favorably cause affiliates indicate they'll preempt Television and Alan Silverbach of of the present offerings of distributors more network programing then than 20th Century Fox Television are and producers than did the explicit criti- now. the co-chairmen of TFE '64's ex- cisms volunteered by many stations. These conclusions are based on the ecutive committee which also has Yet the volunteered comments made findings of a BROADCASTING survey that Len Firestone of Four Star Dis- clear that there is considerable dissatis- sent questionnaires to 572 U. S. com- tribution and Barry Lawrence of faction with and resignation about the mercial TV stations and brought re- United Artists Television. Work- outlook for syndicated programing, sponses from 210, or approximately ing committees are: Promotion, whether made for syndication or not. 37 %. Other highlights included: Gene Plotnik of King Features The differing attitudes were pointed A total of 14.2% said they expect and Dave Martin of Jayark Films; up by terse comments offered by three to use more syndicated programs in the business affairs, Mike Laurence of broadcasters in response to a question 1964 -65 season, and 14.9% expect to Trans Lux and Mort Slakoff or seeking their views on the current sup- use more feature films. These more Allied Artists Television; enter- ply of film programing and the outlook than offset the 7.4% who expect to tainment, Leo Gutman, Four Star, for the future. reduce their syndicated program usage and John Rohrs, 20th Century; "Satisfactory," said one. and the 4.0% who say they will sched- exhibit space, Marvin Korman of "What outlook?" asked another. ule fewer feature films. (The rest, num- Screen Gems and Len Bogdanoff, "Stinks," said the third. bering about 80% in each case, expect Official Films. The executive com- The greatest satisfaction with the no change in the extent of their use of mittee will meet in the last week current supply of film programs -both either syndicated or feature -film pro- of April in New York to ask dis- syndication and features -was evident grams.) tributors to select an executive among broadcasters in one -station and Among network affiliates, who rep- group to steer the 1965 TFE. two- station markets, where a choice of resent an overwhelming majority of network programing abounds. "The stations, eight out of ten (81.1% ) plan outlook is wonderful for our one -station to preempt network programs next fall, said they have substituted syndicated market," glowed one respondent. and of these almost one out of five programs for feature films in some As competition increases and the (18.3% ) expects to preempt more than cases in a move to conserve their sup- need for more film product grows, con- last year, while none plans to preempt plies of movies; another three percent cern about the future -and usually less. The majority (74.6 %) expect indicated they plan to take this tack, about the present -tends to rise pro- their preemptions to run about the and one percent said they might. A portionately. At the extreme, some re- same, and a few still aren't sure. Com- strong 92 %, however, said they have spondents professed to see no hope at pared to the 81.1% who plan to pre- no present intention of doing so. The all-or to think that, if hope exists, it empt to some extent, 17.2% said they average "saving," where this is being lies in more activity by groups of sta- do not, and 1.7% said they are unsure. done or contemplated, is about three tions working cooperatively, or in more Advertisers are buying into syndi- movies a week, most often in the late- foreign imports or more regional pro- cated film programing more extensively evening schedule. duction or perhaps in some source not

BROADCASTING, March 30, 1964 63 MORE FILM NEEDED? STATIONS SAY YES continued station market this year. At this time last year 24 off- network series were released for syndication and even recognized yet. produced in Britain and have recovered 30 eventually were offered by the end Need for New Film Perhaps the some of their costs through exposure of 1963. In contrast, 13 such series plainest factor shown in the survey was in the United Kingdom and Common- definitely have been set for the off -net- the feeling of need for new half -hours wealth countries. work route thus far this year. made specifically for syndication. One- First -run went into eclipse in the late The properties are Route 66 and Em- third of all stations reporting a present 1950's because of a combination of pire from Screen Gems; Car 54, Where need for syndicated films replied, sim- conditions-rising production and dis- Are You ?, Richard Boone and Lawless ply, "new half hours" when asked what tribution costs, vanishing time slots be- Years from NBC Films; Marshall Dil- types they needed most. This number cause of network programing in sta- lon (reruns of Gunsmoke) from CBS (33 %) was greater than that mention- tion time and the disaffection of re- Films; East Side, West Side and the ing any specific program category ex- gional advertisers. New Phil Silvers Show from United cept one -action -adventure, which was While new half -hours are near the Artists TV; 77 Sunset Strip, Room for named by 40 %. top of the list of what stations want, One More and The Dakotas from There are signs, incidentally, that what they frequently don't want is more Warner Brothers Television; Wells Far- new half -hours will be a little more off -network shows. go from MCA TV and Ensign O'Toole numerous next fall than last, although Many Praise Off- Networks The from Four Star Distribution Corp. by no means as abundantly as they were survey found frequent praise for the The flood of off -network programs six or seven years ago. former network programs currently began in 1959 and they have domi- In 1963 there were only three first - being offered in syndication. These nated the syndication field since that run syndication program series (The were rarely criticized, and in some time. The decline in the number of Littlest Hobo, The Saint and The Lee cases they were rated so favorably that such shows can be traced to these fac- Marvin Show). This year six such the respondents felt there was no real tors: The release in volume of such series has diminished the backlog considera- bly; syndicators are becoming more cau- tious and are less likely to release series Local 'nonfiction' productions increasing unless they are reasonably certain that residuals and other costs can be re- There has been a "considerable public affairs, educational, children's couped; syndicators feel a more orderly up- surge" in the production of "non- and entertainment) than in 1961 and release may tend to boost prices, and fiction" pro - the extent of the increase ranged some distributors believe profitability grams by TV from 25% to 50 %. may lie in increased sales emphasis on stations and Stations reported they were spend- off -network series already in release they are spend- ing more money on these locally pro- rather than on untried properties. ing an average duced programs with some outlets In assessing their own film needs, of three times as doubling and some quadrupling their 24% of the respondents said they do much on such budget over the past three years, the not have adequate supplies of syndi- shows now as study revealed. The trend is toward cated properties and 24% said they do they did in producing more scientific and educa- not have enough feature films. The 1961, Robert tional programs and to "editorial - coincidence in percentages does not Weisberg, of type" documentaries that call for ac- mean, however, that the current market Television Affil- tion in contrast to a straight informa- for film sales is limited to 24% of the iates Corp., has tional presentation. Mr. Weisberg stations. reported. "The study also shows that local Actually, the total came to about These findings are based on 48 re- stations are tackling subjects of a 44 %, because in most cases when a more sponses to a study conducted among controversial nature than they station said it lacked adequate film did three years ago," Mr. Weisberg 60 stations belonging to TAC. More properties it indicated a need for one than 90% of the replies indicated said. "And more than ever, stations type or the other- syndicated or fea- that local TV stations were produc- are paying increased attention to ture -but not both. Thus the 24% re- nonfiction local ing more shows (including problems." porting a need for syndicated material were not, essentially, the same stations that said they need features. Desire for Quality These also are series already are earmarked for distri- need for new first -run syndication ma- in addition to the stations that reported bution, and the figure may rise later in terial. they will need more films later this year the year. But the survey also found considera- and others who emphasized -as many These include America! (39 half ble evidence of belief that the present did -that no matter how strong their hours) from CBS Films; Zero One (26 supply is adequate and particularly that reserves, they'll always "need" more half hours) from MGM-TV; Human not much would be gained by adding quality programing and will buy it Jungle (26 hours) from United Artists what one respondent called "successful whenever they can find it at a reason- Television; Man of The World (20 network failures" -shows that, for able price. hours) from Independent Television whatever reason, didn't last long enough The question of price was raised fre- Corp.; Survival (38 half- hours) from on the networks to build up a sizeable quently by the respondents, many of Official Films and Day To Remember supply of episodes. whom complained that charges are too (26 half hours) from Twentieth Cen- Whatever the stations' views about often unrealistic. But there also ap- tury Fox Television. Three of these off- network programs, however, the peared to be a substantial recognition first -run shows -Zero One, Human chances are that considerably fewer that increased production costs are not Jungle and Man of the World-were new ones will go into the station -by- peculiar to the syndication business

64 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1964 EverYone is Playing Robin Hood

Every day in the week-

and here's what happens!

BRISTOL-JOHNSON CITY, M.F. 5:00 PM -61% SHARE PITTSBURGH, M.F. 8:00 AM -38% SHARE SYRACUSE, N.Y. FRI. 7:00 PM -34.5% SHARE

Four years of peak network success ... universal parental acclaim...unmatched response for sponsor promotions...these are just a few of the reasons why Robin Hood offers unsurpassed strip programming. Add to these proven assets an enthusiastic audience that not only watches the program loyally but makes it a part of its playtime...an audience that draws addi- tional recruits each year as a new generation dis- covers television -you can see why Robin Hood is unrivalled for station and sponsor.

Watch for our new series on man's invincible will to survive -SURVIVAL! with James Whitmore

Produced by Sapphire Films, Ltd. Official Films 724 5th Ave.,N.Y.19, N.Y. PL 7 -0100 MORE FILM NEEDED? STATIONS SAY YES continued ample, said they expect their networks to feed fewer hours next fall, as against almost two out of ten (17.9%) who expect their networks to feed more. alone, and a number of stations stressed often than they named a program cate- One imponderable is the extent to that the costs could be justified if gory. Other leading requests were for which these answers were affected by enough emphasis were put on main- "small packages of quality product," the move of college football games taining and increasing quality. "big packages" and, among program from CBS -TV to NBC-TV next fall. Several thought costs would necessar- categories, action -adventure shows, star Some respondents indicated they had ily keep the rate of new production names and "blockbusters." taken this factor into consideration; relatively low unless, as one broadcast- More than nine out of ten stations others didn't. er said, "advertiser demand increases," said they plan to present as much or CBS -TV officials say they haven't while others maintained that "a good more film programing next fall as decided whether to program this Satur- show will always sell." they're now offering, and it seemed day afternoon time or not. If they re- The survey found no indication that likely that some of the extra film hours turn it to the stations, as many observers the feature -film category is losing popu- -contemplated by about 14.5% of the think they will, CBS -TV affiliates will larity with stations, but the respondents respondents - would replace network have approximately three extra hours a left no doubt about their wish to see programing. Several factors made it week to program during the football the current supply augmented by new difficult to estimate how much network season. In any case, NBC -TV affiliates packages of more recent vintage. programing might be replaced, however. will have two to three fewer hours to Asked what types they would prefer, Less Network Time Almost three fill locally. they responded "recent releases" more out of ten affiliates (28.4 %), for ex- Many ABC -TV affiliates made clear

Film distributors and their Chicago locations

Television Film Exhibit '64 has at- Rebel (76). AMERICAN INTERNATIONAL tracted the majority of the major syn- Expedition (47). TELEVISION INC.* One Step Beyond (96). dicators and film distributors. Located Pick -Congress, Suite 461 -63 in the Pick -Congress hotel, just north Headquarters: 165 West 46th Street, of the Conrad Hilton on Michigan New York. ALLIED ARTISTS TELEVISION CORP.` Avenue, the exhibits will be open from Personnel: Stanley April 5 -8. Major exhibitors and other Pick -Congress, Suite 485 -87 E. Dudelson, vice with film distributors are listed here Headquarters: 165 West 46th Street, president and gen- their locations. For film distributors New York. eral sales manager; not listed here check NAB Convention Personnel: Robert Milton Moritz, di- listings, page 114. B. Morin, vice rector of advertis- ABC FILMS president; James C. ing publicity and Stern, assistant gen- promotion. Conrad Hilton, Suite 2316-19 eral sales manager; Films available Headquarters: , New C. P. Jaeger, na- (number epi- York 36. of tional program sodes in Personnel: paren- Henry manager; Morton theses): G. Plitt, president; Slakoff, advertising Spectacular Col- Harold J. Klein, Mr. Dudelson and promotion or Features (40). senior vice presi- manager; dent and director Howard Grafman, CBS of worldwide sales; central FILMS INC. division sales man- Raymond C. Fox, Mr. Morin Conrad Hilton, ager; Suite 2200 administrative vice Roy George, president; John F. southwestern division sales manager. Headquarters: 485 Madison Avenue, Tobin, vice presi- Films available (number of episodes New York 22. dent and director in parentheses): Personnel: Sam of of domestic syndi- Cavalcade the '60's -Group Ill Cook Digges, ad- cation; Irving Pa- (l7). ministrative vice Features Mr. Plitt ley, director of ad- Bob Hope (7). president; James vertising and promotion; Phillip Con- Cavalcade of the '60's -Group 1 T. Victory, vice way, eastern division sales manager; (40). president, domestic Michael Gould, central division man- Cavalcade of the '60's -Group 11 sales; William ager; Howard M. Lloyd, western divi- (32). Weiss, vice presi- sion manager, and Ross McCausland, Exploitables (14). dent and general southern offices. Science Fiction (22). manager, Terry- Films available (number of episodes Bowery Boys (48). toons; George Fab- in parentheses): Bomba, the Jungle Boy er, director, client The New Breed (36). Dial AA for Action Features (32). relations, Holly- Mr. Digges I'm Dickens, He's Fenster (32). Features (21) ' wood; Eugene Girl Talk (65 weeks). Action Features (99). Moss, manager, sales promotion; Mur- Casper the Friendly Ghost & Co. The Presidents (104). ray Benson, director, licensing and de- (170). Westerns (145). velopment; Frederick Gilson, assistant Wyatt Earp (104). .--TFE member international sales manager; Fred J.

66 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1984 that they expect their network to return be assessed, however, because this is enough syndicated films. some evening time -perhaps five half - also a presidential election year and Increased use of features also is con- hours-to station use next fall, as ABC many network program preemptions templated by the independents: 27.3% officials have indicated they may do. next fall undoubtedly will be for the said they plan to schedule more features Several ABC affiliates expressed con- purpose of presenting local political next fall than in the current season, cern about meeting network competition broadcasts. while none planned to schedule fewer. with the syndicated material they now Not surprisingly, the survey found The same number- 27.3% -said they have, citing this as a major reason for unaffiliated stations in greater need of plan to use more syndicated programs, their call for "new half- hours." additional film material than those who while 18.2% expected to use less. Eight out of ten affiliates said they use film as a supplement to their net- The independents also reported a probably will preempt some network work schedules. better track record than affiliates in sell- programing next fall, and of these al- Where 50.3% of the affiliates said ing syndicated -program time to adver- most two out of ten said they would they needed more first -run syndicated tisers: 28.6% said these sales are up preempt more than this year. This programs "of quality comparable to this year over last and none report them question was considered particularly those available now," 55.6% of the in- down, whereas among affiliates 23% pertinent because next season will be dependent (unaffiliated) answered this said sales within syndicated programs the first in which affiliates will have question affirmatively. are up and 17% said they are down. had full opportunity to take advantage Their greatest need, however, is for The average rate of gain appears to be of FCC's action outlawing network op- features rather than syndicated pro- higher among affiliates, however: tion time. grams: 62.5% of the independents said Among stations indicating the extent of Just how much the option -time ban they do not have enough features, as increase, independents averaged 15% may mean to film syndicators cannot yet against 54.5% who said they don't have to the affiliates' 30 percent.

Mahlstedt, managing director, opera- The Texan (78). Personnel: Tom tions, domestic and international; Chris- Harrigan & Son. McDermott, presi- topher Brady, manager, business affairs; Junior All -Stars dent; George Elber, Jack Waldrep, manager, Atlanta sales; Journey of a Lifetime (39). executive vice pres- Carter Ringlep, southwestern division Jazz Scene, U.S.A. ident; Len Fire- manager; Edward Hewitt, western divi- Rod Rocket (130). stone, vice presi- sion manager; Henry Gillespie, mid - Window on the World. dent and general western division manager; Victor Bikel, Travel Time. manager; Burt Robert Kolb, James McCormick, Wil- Universe. Rosen, executive liam Stynes, Boyd Mullins, and Robert The Untouchables (114). administrative as- Donnelly, account executives. Three for the Money (3). sistant; Leo Gut- Films available (number of episodes man, vice president in parentheses): advertising; Dick Americas (39). Mr. McDermott Heiner, Dick Col-

Marshall Dillon (156) . EMBASSY PICTURES CORP. bert, Jerry Weisfeldt, Alton Whitehouse, True (33). Continental, Suite 500 -04 all sales representatives. Deputy Dawg (313). Films available (number of episodes Have Gun, Will Travel (156). Headquarters: 1271 , New in parentheses): The Honeymooners (39). York 20. Ensign O'Toole (32). The Phil Silvers Show (138). Personnel: Joseph The Dick Powell Theatre (60). E. Levine, presi- The Rifleman (168). dent; Leonard Zane Grey Theatre (145). The Detectives DESILU SALES INC.* Lightstone, execu- (97). tive vice president; Stagecoach West (38). Pick- Congress, Suite 481 -83 E. Jonny Graff, Target: The Corruptors (35). Headquarters: 780 North Gower, Los vice president for The Law and Mr. Jones (45). Angeles. TV; Jerry Liddi- The Tom Ewell Show (32). Personnel: Richard ard, West Coast TV Dinsmore, vice manager; Harold TELEVISION SERVICE* president and gen- Rand, publicity di- HOLLYWOOD eral manager; Peter Arnold Pick -Congress, Suite 467-71 rector, and Avenue, Cary, western sales Friedman, adver- Headquarters: 4024 Radford Mr. Levine Hollywood. manager; H. Jerry tising department. North Girouard, eastern Personnel: David Films available (number of episodes Bloom, general sales manager; Wil- in parentheses): manager; Malcolm liam Stout, south- Adventure 26 (26). W. Sherman, west- eastern sales man- Feature Films (48). ern division man- ager; Robert Sons of Hercules (13). ager; Ken Weldon, Neeves, midwest- The Secret Conclave (1). ern sales manager; central division Mr. Dinsmore Richard Woollen, manager; C. E. director of sales and programs; Jerry Feltner Jr., south- Franken, press -promotion. ern division man- FOUR STAR DISTRIBUTION CORP.* Films available (number of episodes ager; Vonn Neu- in parentheses): Pick -Congress, Suite 477, 477A bauer, southern Playhouse Headquarters: , New representative; Da- Desilu (48). Mr. Bloom Guestward Ho (38). York. vid Bader, eastern

BROADCASTING, March 30, 1964 61 New for 196k -65...

149 HIGHEST RATED HOURS FOR STRIPPING' investigator series. When "Kookie," the jive - Here's the program that offers just about every- talking parking lot attendant made hair -comb- thing-77 Sunset Strip. Bristling action. Breath- ing a teen -age must. When the up -beat theme taking suspense. Bright romance. Bustling music of 77 Sunset Strip caught the fancy of humor. Bouncy music. And best of all ... bulging millions of television viewers -and even non - network ratings. Over the first four of six sea- viewers. sons 77 Sunset Strip ran on the network, Warner Stars Zimbalist, Smith and Byrnes Bros. produced 149 hour -long episodes. These, Starring Efrem Zimbalist, Jr., as Stu Bailey, the highest rated episodes in the series, are now Roger Smith as Jeff Spencer, and Edward available for the first time on an individual Byrnes as "Kookie," 77 Sunset Strip also fea- market basis. tures Louis Quinn as Roscoe, the horse- racing Averages 40% Share of Audience specialist with a nose for news, and Jacqueline During the first four seasons on the network, Beer as Suzanne, the pretty Gal Friday. Big 77 Sunset Strip averaged a whopping 24.6 rat- name guest stars, too ! Ask about Warner Bros. ing, good for a 40% share of audience.* These new Monday -to- Friday program concept -"The are the seasons when the dashing team of Bailey Sunset Strip." and Spencer set the standards for future private 'Nielsen National, Oct -Apr averages 1958.59, 1959 -60, 1960 -61, 1961 -62

WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y., Circle 6 -1000 Wßß.: Also: ROOM FOR ONE MORE THE DAKOTAS THE GALLANT MEN CHEYENNE HAWAIIAN EYE LAWMAN rom Warner Bros.

ROOM FOR THE 0 E MORE DAKOTAS

26 HALF -HOURS OF HEART-WARMING COIVÍIE )V SOMETHING NEW IN HOUR -LONG WESTERNS Based on the best -selling novel by Anna Perrott The Dakotas bring a new dimension to televi- Rose and the Warner Bros. motion picture suc- sion's consistently popular format -the western cess, Room for One More centers around the hour. From pounding hooves and flaring fists, open- hearted and open- handed Rose family. The Dakotas subtly -but significantly-shifts They're more than just a family. They're a pri- the emphasis to probing, emotional and psycho- vate population explosion! With two children of logical conflict. Each hour -long episode concen- their own, two adopted children and a dog as trates on presenting fascinating character por- a family nucleus, George and Anna Rose take trayals with strong appeal for adults. in a succession of children and animals -of all ages -because they can't say "no" to love. 19 Hours for a Change of Pace Pair of Roses- Duggan and McCay Lean, lanky Larry Ward, as a territorial mar- pace Andrew Duggan co -stars with Peggy McCay as shal, sets the for his 'trio of deputies - the soft -hearted married couple who collect ex- gunslinger Jack Elam, girl-happy Chad Ev- children. In some markets, the 26 half -hour epi- erett, and tough -guy Michael Greene. Ideal for a sodes of Room for One More are available on a once -a -week change of pace in the Warner first -run basis. Bros. western hour strip.

WARNER BROS. TELEVISION DIVISION 666 Fifth Avenue, New York 19, N.Y., Circle 6 -1000 Ta/ Also: MAVERICK SUGARFOOT BRONCO SURFSIDE 6 THE ROARING 20'S BOURBON STREET BEAT FILM DISTRIBUTORS -THEIR CHICAGO LOCATIONS continued Rosemary Clooney (39). Playhouse 15 (78). division manager; Frank Kowcenuk, Beetle Bailey- Barney Google and Revue Anthology (314). Sovereign Films, Canada. Snuffy Smith -Krazy Kat (150). Films available (number of episodes Popeye (220) MEDALLION TV ENTERPRISE INC. in parentheses) : Conrad Hilton, Suite 1618 Post '50 Saturn Features (30). MCA -TV Headquarters: 6000 Sunset Boulevard, Post '50 Constellation Features (140). Conrad Hilton, Suite 2400 Los Angeles 28. The Mighty Forty (40). Personnel: John Features Headquarters: 598 Madison Avenue, Shock (5). Ettlinger, presi- Mystery Features New York. (33). dent; Paul Roberts, Comedy Features (26). Personnel: D. A. eastern sales man- Special Features (137). Werblin, president; ager; Bob De Vin - One-Hour Features (65). Dave V. Sutton, vice president in ney, West Coast Science Fiction Cliffhangers (202). sales manager, and Jungle Adventure Cliffhangers (104). charge of film syn- Ben Barry, Mid- High Adventure Cliffhangers (557). dication; Louis Friedland, vice west sales manager. Stories of the Century (39). Films available Frontier Doctor (39). president; Hal Golden, vice pres- (number of epi- Stryker of Yard (12). sodes in parenthe- Commando Cody -Sky Marshal of ident; Frank Brill, vice president; ses): the Universe (12). Mr. Ettlinger Star Route (39). John Wayne Westerns (15). Keith Godfrey, vice Rogers-Autry Library (123). president; Shelly Mr. Werblin MGM Roy Rogers Features of the '50's (9). Saltman, advertis- -TV Action Theatre of the '50's (60). ing and publicity; James Stirton, Raoul Conrad Hilton, Suite 1905A Red Ryder and Little Beaver (23). Kent; DeAry Barton; Bob Greenberg, Layton Bailey. Headquarters : , New Outdoor Action Westerns (150). York 22. The "Little Story Shop" (5). Films available (number of episodes in parentheses): Personnel: John B. JAYARK FILMS CORP.* Burns, vice presi- Tales of Wells Fargo (167). dent, sales; Arthur Pick -Congress, Suite 427 -29 Leave It to P. Zeiger, director, Avenue, Beaver (234). Headquarters: 733 Third N. Y. business affairs; Personnel: Wallace Wide Country (28). Checkmate (70). Clayton E. Bond H. Lancton, sales and William F. manager; David Thriller (67). Wineberg, mid - Martin, director Frontier Circus (26). western sales repre- public relations -ad- Cimarron sentatives; Charles vertising. City (26). Suspicion (21). Alsup, West Coast Films available sales manager; Alex Overland Trail (17). (number of epi- H. Horwitz, West sodes in paren- Riverboat (44). Mr. Bums Coast sales rep- theses): Bachelor Father (157). resentative; James A. Thompson, Bozo the Clown, Dragnet (276). Southern sales manager; Alfred Ordo- Groups 1 and 2 ver, research director; Arthur Perles, (156). Love That Bob (173). Mr. Landon press chief; Keith A. Culverhouse, di- Bozo's Cartoon M -Squad (117). rector, advertising and promotion; Rob- Storybook (52). Restless Gun (77). ert Edison, assistant to press chief; Paul Hollywood Hist -O -Rama. D. A.'s Man (26). Mowrey, eastern sales representative; Post -'S0 Blockbuster Features (54). Staccato (27). William L. Robinson, Canadian sales Paramount-Colorama Post -49 Fea- Shotgun Slade (78). manager; Louis S. Israel, administrative tures (22). assistant, syndicated sales; Karl von Coronado 9 (39). KING FEATURES SYNDICATE* Schaltern, national field sales supervisor; Johnny Midnight (39). Sol Schreiber, director, operations and Pick -Congress, Suite 447 -51 State Trooper (104). Herman Keld, sales coordinator. Headquarters: 235 East 45th Street, Mike Hammer (78). Films available (number of episodes New York. in parentheses): Personnel: Al SA 7 (26). Pre-'48's Brodax, director of Crusader (52). (700). 30/'61's (30). TV; Ted Rosen- Kit Carson (104). berg, director 30/'62's (30). of Ray Milland (76). 30/'63's (30). TV sales, East; 40/'64's (40). Maurie Gresham, Soldiers of Fortune (52). The Asphalt Jungle director of Man Behind the Badge (39). TV The Islanders sales, West; Gene Biff Baker USA (26). Cain's Hundred Plotnik, director of Federal Men (39). Northwest Passage creative service. City Detective (65). Sam Benedict Films available Follow That Man (82). The Thin Man (number of epi- Zero One sodes in paren- Pride of the Family (40). Mr. Brodax theses): Guy Lombardo (78). .-TFE member

70 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1964 i ACTION-ADVENTURE-COLOR SPECTACLES FILMED IN DIFFERENT PARTS OF THE

WORLD! ¡HE MOST EXCITING STORIES OF

ALL TIME! Great Titles: The Mongols, The Trojan War, Cartouche, Helen of Troy, Triumph of Robin Hood, Devil of Paris, Lion of St. Mark, Joseph And His Brethren and many others... Great Stars: Jack Palance, Anita Ekberg, Robert Morely, John Drew Barrymore, Jill Haworth, Gordon Scott, Lex Barker and many others... ---=-- :-General Releasese To Prior Boise, se i ' old Natto ADVENTURE awaits you in Chicago KB01N'' Honolulu, Sta.. ^S Michigan DeVOit, N an Hotel Continental- Embassy Suite 500 - 502 -504 KKV '' Miclla WXt ' ' EoWorth,Iexas Kalamazoo, WKlO ' Louisiana See our exciting trailers, slides, bro- KM' Lafayette,Lafay olis,lndlana KAIGIN Nevada 1116311a1701.1Pop chures and surprise selling aids during the NAB convention. 0 . New APRIL 5- 6 -7 -6. San \'.: ' JOSEPH J LEVINE N WOW *tell Washington fly -==. Spokane, KXLY -N LMJ ° LaNJ LI PICTURES CORP, TELEVISION DEPARTMENT 'None & Life Rleg. New York 20. New York JUdson 22100

BROADCASTING, March 30, 1964 71 Hot Shots! None hotter! Paladin of "Have Gun, Will Travel" is currently scoring a direct hit in markets coast to coast. Ratings for the time period are up 67% in New York, up 35% in San Francisco, up 164% in San Antonio, up 27% in Atlanta, up 80% in Chicago, up 176% in Fresno, up 26% in Charleston, up 223% in Detroit. Now "Marshal Dillon," one of the hottest properties in television history, joins Paladin in syndication. Practically Source: Nielsen and ARB television audience estimates Comparisons based on latest ratings vs. same period last year. Subject to qualifications which CBS Films will supply on request.

410

a permanent fixture on the list of the top-rated programs on television, the Marshal was a runaway audience hit right from the start in his highly-competitive Saturday night time slot, and the nation's number one television attraction for four consecutive years! These sharpshooters, together or separately, can help zero you in on giant audiences and sales. Call us! Offices in NewYork, Chicago, San Francisco, Dallas and Atlanta. CBS FILMS FILM DISTRIBUTORS -THEIR CHICAGO LOCATIONS continued WALTER READE-STERLING Conrad Hilton, Suite 819 Headquarters: NATIONAL TELEFILM Hopalong Cassidy (34). 241 East 34th Street, New ASSOCIATES INC.* It's a Great Life (78). York. Personnel: Saul J. Pick -Congress, Suite 450 -55 Life of Riley (217). Outlaws (50). Turell, president; Headquarters: 8530 Wilshire Boulevard, Not for Hire (39). John Pearson, vice Beverly Hills, Calif. Medic (59). president, televi- Personnel: Berne Panic (31). sion; Alan Gleits- Tabakin, president; People Are Funny (150). man, vice president Pete Rodgers, sen- Pony Express (39). and western man- ior vice president; Royal Canadian Mounted Police ager; Bernice Coe George Dietrich, (39). and Brad Marks, sales. Sheldon Lawrence, Silent Service 1 (39). John Louis, Joseph Silent Service I1 (39). Films available Moscato and Chris Union Pacific (39). (number of epi- sodes in parenthe- Remington, sales Hennesey (96). Mr. TurelI representatives. 87th Precinct (30). ses): Films avaliable Astro Boy (52). Cinema 70 (82). (number of epi- Laramie (124). Cinema 90 (25). sodes in paren- Car 54 (60). Cinema 88 (50). Mr. Tabakin Pamela Mason Show (260). theses) : Blue Angels (39). Confidential Portrait (52). Richard Boone (25). Tin Tin (89). Age of Hollywood: Silents The Third Man (77) Lawless Years (39). Golden Probe (52). Science in Action (39). Please (39). The Special of the Week (26). Man from Cochise (156). Wisdom (49). The Golden World of Opera (26). How to Marry a Millionaire (52). Adventure Theater (78) This 1s Alice (39). Abbott & Costello (52). Grand Jury (39). OFFICIAL FILMS INC.* Chatter's World (150). Crime Reporter (78). Pick -Congress, Suite 435 -37 The Big Moment in Sports (150). TV Hour of Stars (90). Headquarters: 724 Fifth Avenue, N. Y. Time Out for Sports (52). Cartoons (550). Personnel: Sey- Bowling Stars (52). End 1964 Open mour Reed, presi- Capt'n Sailorbird Cartoons (184). NTA . 1-Features (12) dent; Charles King, Crusade in the Pacific (26). Big Six- Features (6). vice president, Top Bank (25). sales; Len Bogda- SCREEN GEMS INC.* Peril (13). noff, director of in- Pick -Congress, Suite 457- 57A -59 Storybook Magic (6). ternational sales; Fox Features (461). Headquarters: 711 Fifth Avenue, New S. Allen Ash, mid - NTA Color Features (52). York. west sales manag- Personnel: Jerome er; Al Lanken, Hyams, executive FILMS NBC southern sales man- vice president and Drake ager; Ed Simmel, general manager; Headquarters: , western sales man- Robert Seidelman, New York 20. ager; Hal William- vice president in Personnel: Mor- son, director of advertising and pro- charge of syndica- ris Rittenberg, pres- motion. tion; Dan Good- ident; William P. Films available (number of episodes man, eastern sales Breen, vice presi- in parentheses): manager; Don Bry- dent, sales; Bob Battle Line. an, southern sales Blackmore, central Biography I. manager; William division, sales. Biography II. Hart, midwestern Films available Decoy. Mr. Hyams sales manager; (number of epi- Cartoons (41). Frank Parton, southwestern sales man- sodes in parenthe- Almanac (377). ager; Robert Newgard, western sales ses): Greatest Headlines of the Century manager; Paul Weiss, midwestern sales Jim Backus (260). representative; Dick Campbell, south- Show (39). Sportfolio (260). western sales representative; Willis Mr. Rittenberg Boots & Saddles Peter Gunn (114). Tomlinson, western sales representative; (39). Mr. Lucky. Marvin Korman, director of advertising The Californians (69). Yancy Derringer (34). and sales promotion. Cameo Theatre (26). Wire Service (39). Films available (number of episodes Captured (26). My Little Margie (126). in parentheses): Celebrity Golf (26). Trouble with Father (130). Columbia and Universal- Internation- Danger Is My Business (39). The Adventures of Robin Hood al Features (350). The Deputy (76). (143). Naked City (138). Flight (39). Star Performance (156). Route 66. Funny Manns (130). Invisible Man (26). Empire. The Great Gildersleeve (39). Foreign Intrigue (156). Top Cat (30). Best of Groucho (250). *-TFE member Winston Churchill: The Valiant

74 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1964 with room to spare! American Broadcasting Company's "Professional Bowlers' Tour" has consistently outrated competition We are grateful to the American Broadcasting Company for the opportunity to prove that professional bowlers, competing in tournaments every week from different cities across the country, hold exciting appeal for men, women and children everywhere. We are proud because the "Professional Bowlers' Tour" has consistently outrated competing programs. PROFESSIONAL BOWLERS ASSOCIATION Executive Offices: 1720 Merriman Road Akron, Ohio 44313 Eddie Elias

BROADCASTING, March 30, 1964 75 Knock twice and ask for...

to our Hospitality Suite ... Room 415 N Pick -Congress Hotel UNITED ARTISTS the Leading Force in the World of Entertainment

ARTI STS I. I. TELEVISION UNITED ARTISTS ASSOCIATED FILM DISTRIBUTORS -THEIR CHICAGO LOCATIONS continued

Years (26). STORER PROGRAMS INC. "X" Features (15). Executive House, Suite 3812 Hanna -Barbera Cartoons: Touche, Headquarters: 500 , N. Y. Wally, Lippy (156). Personnel: Jac Lie- Festival of Performing Arts (20). benguth, general Medicine of the Sixties (24). sales manager; Bud- dy Ray, business SEVEN ARTS ASSOCIATED CORP.* manager; Hank Pick -Congress, Suite 439, 441, 443, Davis, marketing 445 manager; Bob Headquarters: 200 Park Avenue, New Rodgers, northeast York. sales manager; Personnel: W. 'harles Britt, south- Robert Rich, vice sales manager; president and gen- lim Strain, western eral sales manager; sales manager; Jon Donald Klauber, Mr. Liebenguth Oscher, southwest- vice president and ern sales manager and A. C. R. Stone, national sales man- production manager. ager; Lloyd Krause, Films available (number of episodes eastern division in parentheses): where sales manager; Littlest Hobo (34). Jack Heim, eastern Divorce Court (130). are broadcasters division account B'wana Don (130). going to hear the newest idea in executive; Robert New Adventures of Pinocchio Mr. Rich radio programming production? Hoffman, midwest Tales of the Wizard of Oz division sales manager; Othur Oliver, Communism R.M.E. (13). midwest division account executive; DIVISION OF WRATHER George Mitchell, western division sales TELESYND, manager; Alden Adolph, western divi- CORP.* sion account executive; Dave Hunt, Pick -Congress, Suite 423, 425 southwest division sales manager; Carl Headquarters: 375 Park Avenue, N. Y. Miller, southwest division account ex- Personnel: Hardie is there a line outside the ecutive; Leonard Hammer, director sta- Friedberg, presi- tion representative and national sales; MARK CENTURY Suite? Everyone dent; Sandy Frank, is waiting to program and hear Herbert Richek, director of operations; Harvey Chertok, director of advertis- vice president na- "Festival Radii)." See ing, promotion and publicity. tional sales; Herb- Milton Herson or Marvin Kempner Films available (number of episodes ert Lazarus, vice in parentheses): president. Films of the '50's-Volume I (36) Films available Films of the '50's- Volume 2 (41). Filins of the '50's- Volume 3 (41). (number of epi- in Filins of the '50's- Volume 4 (40). sodes in paren- Films of the '50's- Volume 5 (53). Mr. Friedberg theses) : Filins of the '50's- Volume 7 (50). 918 -, Lone Ranger (106). Suite at the Finns of the 8 (42). '50's-Volume Lone Ranger Feature Conrad -Hilton Hotel Finns of the Volume 9 (Part (1). '50's- Lassie- foreign only 1) (54). to hear Sergeant Preston of the Yukon Films of the Volume 9 - '50's- (Part foreign only (78). 2) (54). Films of the '50's-Volume 9 (Part TRANS -LUX TELEVISION CORP.* 3) (53). Pick -Congress, Suite 403, 407 Filins of the '50's- Volume 9 (Part Headquarters: 625 Madison Avenue, 4) (54). New York. RADIO Special Features (26). Personnel: Richard Boston Symphony Orchestra -first Brandt, president; series (13). Richard Carlton, Boston Symphony Orchestra- second vice president and series (13 ). general sales man- Emmett Kelly Show (39). ager; Michael Lau- En France (26). rence, director of Sings (82). public relations; Laffs (65). Murray Oken, na- Churchill, The Man (1) . tional sales man- Mahalia Jackson Sings the Story of ager; Richard Rest- Christmas (1). ler, eastern sales A Christmas Carol (1). manager; Fred R. Mr. Brandt Out of the Inkwell (100). Frank, Jr., south -

78 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1964 nentl nn°Lnce S ortant Announcement! An Importantmp PRODDCnO\S,RESEV F IsIORD1AV.n E STO0 s 1,.1ROD v TR cr1,0 VOLL T Of.tOOs aL".1'OURCAR ß1-4.,N'S.1)-E1, SfJOGL ,}l E -t1AREE AS 11ROI 61 00GES COLOR, I NE, tE;1REEC E\'ER1 E1I`OD E 1 ° + CC iT 1-lO pC V S r1:` IILNRIOL ORGG `\OF% N':1'-1j.l.

FOR ADDITIONAL INFORMATION CONTACT LEE ORGEL 3183 DONA MARIA DRIVE, STUDIO CITY, CALIF. OL 4.8587 -OL 6 -8275

AB CONVENTION -CONRAD HILTON HOTEL FILM DISTRIBUTORS -THEIR CHICAGO LOCATIONS continued UNITED ARTISTS ASSOCIATED INC. Personnel: Erwin eastern division sales manager; Marvin UNITED ARTISTS CORP.* H. Ezzes, executive L. Lowe, midwestern division sales vice president; Ar- manager; Arthur L. Manheimer, west- thur S. Gross, divi- ern division sales manager; Roslyn Pick -Congress, Suite 411, 415, 419 sion supervisor, Karan, coordinator - Encyclopaedia western & south- Britannica Film Library. western; John Mc- Headquarters: 555 Madison Avenue, Cormick, central New York. division manager; Films available (number of episodes Jerome Wechsler, in parentheses): central division sales manager; Mack and Myer for Hire (200). Amos Baron, west- The Mighty Hercules (130). Mr. Enes ern division man- Felix the Cat (260). UNITED ARTISTS TELEVISION ager; Paul C. Kalvin, eastern division Guest Shot (26). manager; Vernon Christian, southwest- Encyclopaedia Britannica Film Li- ern division manager. brary (850). Personnel: M. J. Zoorarna (78). Films available (number of episodes Rifkin, executive in parentheses): It's a Wonderful World (39). vice president sales; Magic Room (39). Pierre Weis, vice UA Showcase 2 (40). Top Draw and Award Four Feature president and gen- Premiere Reissues (7). Films (18). eral manager syn- Showcase for the Sixties (33). Junior Science (39). dication; Barry A- Okay's (32). Animal Parade (39). Lawrence, director Box Office Group (26). American Civil War (13). of public relations; Popeye Cartoons (234). Ken Joseph, divi- Warner Bros. Cartoons (337). sion sales manager; RKO Feature Library (400). Dick Lawrence, di- Warner Bros. Feature Library (761). TWENTIETH CENTURY-FOX vision sales man- TELEVISION INC.* Mr. Rifkin ager; Jim Weathers, sales manager; Edward Bro- WARNER BROS. TELEVISION Pick -Congress, Suite 431 -33 division man, vice president, Chicago office; DIVISION* Jack Martin, sales manager, western di- Headquarters: 444 West 56th Street, vision; Leon Bernard, account execu- Pick -Congress, Suite 405 -09 New York. tive; James Ricks, account executive; Headquarters: 666 Fifth Avenue, New Personnel: George Robert Reis, manager, special projects York. T. Shupert, vice division. Personnel: Joseph president; Alan M. Kotler, vice presi- Silverbach, director dent; William P. of syndication, do- Films available (number of episodes Andrews, western mestic and interna- in district man- tional; parentheses): sales William L. W. Clark, eastern ager; John divi- south- sion sales manager; David Wolper Specials -Group I Davidson, (6). eastern district Crenshaw Bonner, sales southern division David Wolper Specials -Group II manager; Michael S. Kiev - sales manager; John (6). man, central dis- P. Rohrs, central Human Jungle trict sales manager; Mr. Shupert division sales man- East Side/ West Side Jack E. Rhodes, ager; Donald Joannes, western division New Phil Silvers Show Mr. Kotler northeastern district sales manager; Otis L. Smith, account Stoney Burke sales manager; William G. Seiler, executive; Joseph Fusco Jr., director of Ann Sothern Show southwestern district sales manager; sales promotion. Sea Hunt Highway Patrol Gordon A. Hellmann, sales promotion Bat Masterson manager; Benjamin DeAugusta, sales Films available (number of episodes Tombstone Territory service manager. in parentheses): Lock Up Films available (number of episodes Ripcord in parentheses): Century 1 (30). Lee Marvin Presents -Lawbreaker Century II (46). Everglades Warner Bros. One (25). Dobie Gillis (147). Science Fiction Theatre The Gallant Men (26). Adventures in Paradise (91). Keyhole Hawaiian Eye (134). Hong Kong (26). Mr. District Attorney Cheyenne (107). Five Fingers (16). I Led Three Lives Maverick (124). Follow (30). Meet Corliss Archer Sugarfoot (69). Bus Stop (25). Boston Blackie Bronco (68). Crusade in Europe (26). Favorite Story Surfside 6 (74). Anatomy of Crime (1). The Roaring 20's (45). War to End All Wars (1). Bourbon Street Beat (39). The Best of Charlie Chan (21). .-TFE member Lawman (156).

80 (SPECIAL REPORT: TFE '64) BROADCASTING, March 30, 1964 WHO'S ON FIRST? GE FIRST ON THE MARKET. INSM -TV NASHVILLE, TENN. FIRST ON THE AIR...

WITH TV's FIRST 4- VIDICON COLOR FILM CAMERA SYSTEM

This transistorized 4 -V camera overcomes the two greatest In the early 1950's G. E. pioneered UHF television Klystron problems existing in color film today: registration and mono- Transmitters. Now -14 years later- others are catching up. chrome resolution. Some of the other stations who are first G. E.'s second generation units are setting new standards for in their own markets with the G -E 4 -V include: KMSP -TV, performance, stability, economy and compactness. Today, Minneapolis; WAST, Albany; WJXT, Jacksonville; WGEM -TV, the transmitter and G.E.'s new high -gain, directional Zig -Zag Quincy, Ill.; WRGB, Schenectady; WRAL -TV, Raleigh; WESH- Panel Antenna enable KERO -TV to increase overall market TV, Daytona Beach; WFIL -TV, Philadelphia; WNBF -TV, Bing- coverage beyond its previous VHF pattern. Four other sta- hamton; WAGA -TV, Atlanta; WWJ -TV, Detroit; WFBG -TV, Al- tions will be first in their markets with G -E second -generation toona; WJW -TV, Cleveland; KTVT, Fort Worth. Klystron Transmitters by June.

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WITH TV's WITH G -E FIRST PROFESSIONAL 2nd GENERATION TRANSISTORIZED STUDIO TRANSISTORIZED VIDICON CAMERA AUDIO EQUIPMENT

First on the air -first in network operation. The PE- 23 -A /B /C In 1958, G.E. was the first to introduce transistorized Studio system can do 80% of network or station studio programs - Audio Equipment, now used by hundreds of stations. Today, at operating cost as much as 90% less than a comparable the BC -31 -B Stereo Console, part of the second generation image orthicon camera system and 50% less initial cost. of G. E.'s complete transistorized line, offers broadcasters Transistorized ...eliminates day -to -day drift, reduces set -up the widest range of inputs, controls and functions available time, saves up to 14 cubic feet of rack space. today -for either stereo or monaural, single or dual channel, in AM, FM, TV studios or master control audio systems.

GENERAL ELECTRIC GENERAL ELECTRIC GE FIRST ON THE MARKET.. ON THE MARKET WITH

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GC 7 NEXT WEEK IN CHICAGO

42d will be biggest convention in NAB history

Chicago's Conrad Hilton hotel will become the "broad- day. Evangelist Billy Graham will address the broad- casting capitol of the world" April 5 -8 when the National casters at the closing luncheon. Association of Broadcasters convenes for its 42d annual Two extra added attractions this year are a Monday convention. afternoon speech by Representative Oren Harris (D- Already assured is a record attendance with last week's Ark.), chairman of the House Commerce Committee, preregistration figures running 25% ahead of those for and a Tuesday morning panel on the future of television a year ago when 3,437 delegates were in Chicago. programing. "We expect this to be not only the biggest but the best NAB executive offices will be on the third floor of the convention in the history of the NAB," President LeRoy Conrad Hilton. John M. Couric, vice president for pub- Collins said last week. lic relations, and his staff will man a complete newsroom. Everett Revercomb, NAB secretary- treasurer who will Major Business A major order of business will come be convention manager for the eighth straight year, pre- Wednesday morning with the election of six directors dicted last week that registration will pass 4,000. to the TV board. Board members who have served two Heavy Registration Preregistration reached 2,948 consecutive 2 -year terms and cannot be re -elected are last Wednesday including 2,313 management and 635 William Quarton, WMT -TV Cedar Rapids, Iowa, and engineering delegates. This compared to 2,473 registered chairman of the NAB combined boards; Henry Clay, at a similar date ahead of the convention a year ago. KTHV(TV) Little Rock, Ark., and Eugene Thomas, KETV Further swelling the "biggest ever" label will be 90 (TV) Omaha, Neb. Those who can be re-elected for equipment exhibitors, taking up approximately 30,000 another term are Gordon Gray, wicrv(Tv) Utica, N. Y.; square feet of floor space, compared to 71 exhibitors in Payson Hall, Meredith Broadcasting Co., and Mike Sha- 1963, also a record number at the time. (A complete piro, WFAA -TV Dallas. list of 1964 exhibitors begins on page 98.) New and retiring members of both the radio and tele- Producers and syndicators will stage their own 2d an- vision boards will be honored at a reception Wednesday nual TV Film Exhibition in the Pick -Congress hotel, 100 evening, the last official function of the convention. The yards up Michigan Avenue from the Conrad Hilton. reception replaces the annual convention banquet which The convention proper opens Sunday afternoon, April will not be held this year. 5, with a session for small market TV stations. The Richard Chapin, KFOR Lincoln, Neb., and Glenn Mar- annual FM Day also will be a Sunday feature, with the shall Jr., waxT(Tv) Jacksonville, Fla., vice chairmen of National Association of FM Broadcasters programing the radio and TV boards, respectively, are co- chairmen the morning session and the NAB the afternoon. of the 1964 convention committee. Other committee Donald McGannon, president of Westinghouse Broad- members are Otto P. Brandt, KINO -TV Seattle; Julian F. casting Co., will receive the 1964 Distinguished Service Haas, KAGH Crossett, Ark.; Willard Schroeder, WOOD -AM- Award from NAB President Collins at the April 6 open- TV Grand Rapids, Mich.; Loyd Sigmon, KMPC Los An- ing general assembly for all management and engineering geles; Lester Spencer, WKBV Richmond, Ind., and Messrs. delegates. Gray, Thomas and Shapiro. The engineers also will join management for the closing session, featuring the panel of all seven FCC commis- sioners, Wednesday afternoon, April 8. (Complete tech- Official agenda, other events .. page 86 nical agenda begins on page 88.) `Where to find it' directory .. page 122 Collins Will Report President Collins will make his annual report to membership at the first management Technical papers, agenda ... page 88 luncheon with FCC Chairman E. William Henry carry- ing on the tradition with his luncheon speech the next Major displays at exhibits ... page 98

BROADCASTING, March 30, 1964 85 Television Assembly 3:30 -5 p.m., Waldorf Room.

Secondary Market TV Session: Richard D. Dudley, wsAU -TV Wausau, Wis., moderator. Ray Johnson, Kt.-IED- TV Medford, Ore.; Harry Hoth, KRDO -TV Colorado Springs; Stanley Lyons, WAOM -TV Presque Isle, Me.; J. M. Walters, wLTv(TV) Bowling Green, Ky.; Richard B. Biddle, wowL -Tv Florence, Ala., panelists.

ON TAP AT THE CONVENTION MONDAY, April 6

General Assembly (Management and Engineering Con- Official agenda the 42d annual National Association for ference) 10:30 a.m. -12 noon, Grand Ballroom. of Broadcasters convention April 5 -8, Conrad Hilton hotel, Chicago, follows. Also listed are unofficial and Presiding, Richard W. Chapin, KFOR Lincoln, Neb., related meetings and activities. The engineering confer- 1964 convention co- chairman. Invocation, The Reverend ence agenda begins on page 88 and equipment exhibits Kenneth C. Sweeney, president, Catholic Broadcasters on page 98. All meeting rooms are in the Conrad Hilton Association, Indianapolis. unless indicated otherwise. Presentation of NAB Distinguished Service Award for 1964 to Donald H. McGannon, president of Westing- Registration Saturday, April 4 -9 a.m. -5 p.m. Sun- house Broadcasting Co., by NAB President LeRoy Col- day, April 5 -8 a.m. -6 p.m. Monday, April 6 -8 a.m. - lins. Address, Mr. McGannon. 6 p.m. Tuesday, April 7 -8 a.m. -5 p.m. Wednesday, April 8 -9 a.m.-5 p.m. Lower Lobby. Management Conference Luncheon 12:30 -2 p.m., In- ternational Ballroom. Exhibits Sunday, April 5 -11 a.m. -7 p.m. Monday, April 6-9 a.m. -9 p.m. Tuesday, April 7 -9 a.m. -8 p.m. Presiding, Ben Strouse, WwDC Washington, chairman Wednesday, April 8 -9 a.m. -5 p.m. East and West Ex- NAB radio board. Invocation, The Reverend Kenneth hibit Halls. Hildebrand, D.D., Central Church of Chicago. Introduction of the Speaker, William B. Quarton, WMT -TV Cedar Rapids, Iowa, chairman of the NAB SUNDAY, April 5 board of directors. Address, The Honorable LeRoy Col- lins, president, NAB. NAB FM Day Program 2:30 -5 p.m., Continental Room. Management Conference Assembly (Radio and TV Presiding, Everett Dillard, WASH(FM) Washington. Re- Delegates) 2:30 -5 p.m., Grand Ballroom. port of the NAB FM Radio Committee Chairman: Ben Presiding, Richard W. Chapin, KFOR Lincoln, Neb. Strouse, WWDC -FM Washington. Address, The Honorable Oren Harris (D- Ark.), chair- FM Radio and the Emergency Broadcast System: FCC man, Interstate & Foreign Commerce Committee, U. S. Commissioner Robert T. Bartley. The FM Audience - House of Representatives. Recent Research Findings: James A. Schulke, president, National Association of FM Broadcasters. Freedom and Fairness -The Right to Know, Theodore Koop, CBS Inc. Washington vice president, moderator. FM Programing- Duplication or Non -Duplication: Presentations, J. R. Wiggins, editor and executive vice Moderator, Harold Tanner, WLDM(FM) Detroit. Panel- president, the Washington (D.C.) Post, Rex G. Howell, ists, N. L. Bentson, WI.OI. -FM Minneapolis; Richard L. KREx- AM -FM -TV Grand Junction, Colo. Respondents, John Kaye, WCRB -FM Boston; Merrill Lindsay, WSOY -FM De- F. Dille Jr., WSJV -TV South Bend -Elkhart, Ind.; Jack catur, III.; Henry W. Slavick, WMC -FM Memphis. Harris, KPRC -AM -TV Houston; Douglas A. Anello, NAB general counsel. FM Forum -What Are Your FM Problems?: Douglas Anello, NAB general counsel; George Bartlett, NAB manager of engineering; Messrs. Strouse, Slavick, Tanner, Bentson, Dillard and Lindsay, all members of NAB FM TUESDAY, April 7 Committee. Television Assembly 9:45 a.m. -12 noon, Blackstone Theater. (Admission by badge or free ticket available at [NOTE: Delegates to the NAB convention are invited to Registration Desk, Lower Lobby.) attend the program of the National Association of FM Broadcasters in the Continental Room beginning at 10 Call to Order and Welcome, Mike Shapiro, WFAA -TV a.m., Sunday, April 5.] Dallas and member 1964 convention committee.

86 (NOB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 Program Conference, '64, moderator, Clair R. McCol- Radio Assembly 9:30 a.m. -12 noon, Grand Ballroom. lough, president of Steinman Stations, Lancaster, Pa. Panelists, Michael Dann, programing vice president, Presiding, Sherril Taylor, NAB vice president for radio. CBS -TV; Richard Pack, programing vice president, West- Radio and Records -A Concert in Sound, Henry Brief, inghouse Broadcasting Co.; Hubbell Robinson Jr., presi- executive secretary, Record Industry Association of America, dent, Hubbell Robinson Productions Inc.; W. Robert New York. Rich, vice president, Seven Arts Associated Corp.; Joseph The Radio Code-Power for Positive Selling, modera- E. Levine, president, Embassy Pictures Corp. Participat- tor Elmo Ellis, wsB Atlanta and chairman -designate, ing producer, Jules Power, executive producer, ABC -TV. radio code board. Panelists, Cliff Gill, KEZY Anaheim, Co- producer, Herb Jacobs, president, TV Stations Inc. Calif., retiring code board chairman; Frank McIntyre, Kum Salt Lake City; Howard H. Bell, NAB code author- Radio Assembly 10 a.m. -12 noon, Grand Ballroom. ity director; Charles M. Stone, manager, NAB radio code. Report of the Chairman of the Radio Board, Ben Automation in Radio -Systems and Experience, mod- Strouse, WWDC -AM -FM Washington. Report on Radio erator Orrin W. Towner, WHAS Inc., Louisville. Panelists, Research Activities, Melvin A. Goldberg, NAB vice presi- James H. Butts, Mullins Broadcasting Co., Denver; Clif- dent and director of research. ford Luke, WIBC Indianapolis; Eldon Kanago, RICO Spen- cer, Iowa; Allan T. Powley, wMAL Washington. Radio Advertising Bureau Presentation: Radio's Lead- License Renewal Seminar -Questions and Answers, ership Year, Edmund C. Bunker, president; Miles David, Robert J. Rawson, administrative vice president; Robert H. Alter, vice presi- chief, renewal and transfer division, Broadcast Bureau, FCC. dent, national sales; Lewis Birchfield, director, member development. Management Conference Luncheon 12:30 -2 p.m., In- ternational Ballroom. Management Conference Luncheon 12:30 -2 p.m., In- ternational Ballroom. Presiding, Richard W. Chapin, KFOR Lincoln, Neb. Invocation, Dr. S. Maxwell Coder, director of education, Presiding, James D. Russell, xxTv(Tv) Colorado Moody Bible Institute, Chicago. Springs and chairman of NAB TV board. Invocation, Rabbi Ernst M. Lora, president, The Chicago Board of Introduction of speaker, LeRoy Collins, NAB presi- Rabbis. dent. Address, The Reverend Billy Graham.

Introduction of Speaker, LeRoy Collins, NAB presi- General Assembly (management and engineering confer- dent. Address, The Honorable E. William Henry, chair- ences) 2:30 -5 p.m., Grand Ballroom. man, FCC. Moderator, William Quarton, WMT -TV Cedar Rapids, 2 -5 p.m. No Sessions Scheduled (There is no conven- Iowa. Annual FCC panel discussion, Chairman E. Wil- tion program for this period so that delegates may visit liam Henry and Commissioners Rosel H. Hyde, Robert exhibits and hospitality quarters.) T. Bartley, Robert E. Lee, Frederick W. Ford, Kenneth A. Cox, Lee Loevinger. Convention Reception 5 -7 p.m., International Ballroom. (In honor of retiring and new members of the NAB WEDNESDAY, April 8 radio and television boards of directors.) Television Assembly 9 -10:40 a.m., Williford Room. Presiding, James D. Russell, KKTV(Tv) Colorado Special Convention Meetings Surings. Selling ... or Sailing?, presentation of TV Bu- reau of Advertising, Norman (Pete) Cash, president. (Not a part of the official NAB program. All rooms are unless Please Don't Shoot the Piano Player, TV Information in the Conrad Hilton noted otherwise.) Office presentation, Roy Danish, TIO director; Mrs. L. L. Gordon, president, Lakeside Women's Council; Dr. Ches- ter M. Whelan, editor and lecturer; Leon W. Harshauer, FRIDAY, April 3 executive director, Society of Secondary School Adminis- trators. 9 a.m. -5 p.m.- National Association of FM Broadcast- ers meeting. Waldorf Room. All- Industry TV Station Music License Committee, 12:30 p.m.- National Association of FM Broadcasters report by Robert H. Smith, wcYB -TV Bristol, Va., com- mittee member. luncheon. Continental Room. 2:30 -5:30 p.m.- Association for Professional Broad- NAB TV board elections (10:45 a.m. -12 noon), Mr. casting Education committee meeting. Room 9. Russell, presiding. Special Presentation: Telling the Code Story, Howard H. Bell, NAB code authority director. 5:30 p.m.- National Association of FM Broadcasters Election Results. reception. Williford A.

CONTINUED ON PAGE 88

BROADCASTING, March 30, 1964 87 ON TAP AT THE CONVENTION, CONTINUED

SATURDAY, April 4 SUNDAY, April 5 All day- Executives of CBS -owned radio stations meet- All day -Executives of CBS -owned radio stations meet- ing, weBM Chicago studios. ing, WBBM Chicago studios.

9 a.m. -5 p.m.- Association for Professional Broadcast- 8:30 a.m. -Association of Maximum Service Tele- ing Education board meeting. Room 9. casters breakfast. Bel Air Room. 9 a.m. -5 Association for Professional Broad- 9 a.m. -5 p.m.- National Association of FM Broadcast- p.m.- Education meeting. Upper Tower. ers meeting. Waldorf Room. casting membership 9 a.m. -12:15 p.m.- National Association of FM Broad- a.m. Channel Broadcasting Committee meet- ll -AII casters FM Session. Continental Room. ing. Room 13. 9:30 a.m. -12:30 p.m.- Association of Maximum Serv- 12:15 p.m.-National Association of FM Broadcasters ice Telecasters membership meeting. Beverly Room. luncheon. Continental Room. 9:30 a.m. -9:30 p.m.- Television Films Exhibit, 1964 1 p.m.- Association of Maximum Service Telecasters with 16 distributors displaying. Will be open daily technical committee meeting. Sheraton-Blackstone. through April 8. Fourth Floor, Pick -Congress. 10 Broadcast Inc. board meeting and 2:30 p.m. -ABC -TV Affiliates presentation and show. a.m.- Music International Ballroom. lunch. Parlors 25 and 26. 11 a.m.- Daytime Broadcasters Association member - 5:30 p.m.-ABC Radio and TV Affiliates reception. In- bership meeting. Williford C. ternational Ballroom. 12 noon -Association for Professional Broadcasting 6:30 p.m.- Association of Maximum Service Tele- Education reception and luncheon. Lower Tower. casters board of directors dinner meeting. Regency, 12:30 p.m.- Association of Maximum Service Tele- Havana, Ivy Rooms, Sheraton -Blackstone. casters board meeting and luncheon. Bel Air Room. 7:45 p.m. -ABC -TV Affiliates dinner. Grand Ballroom. 2 p.m. -TV Affiliates Corp. meeting. Room 834 -A.

FCC panel highlight of engineering meet REGULATORS WILL ANSWER QUESTIONS ON STATION TECHNICAL PROBLEMS

An added feature of the 18th annual rector of the conference. Post-Newsweek Stations, Washington. Broadcast Engineering Conference in FCC staffers who will answer ques- Other members are Malcolm M. Burle- Chicago April 6 -8 will be a panel of five tions include Otis T. Hanson, chief, son, Metromedia Inc., Washington; Wil- FCC executives who will discuss tech- existing facilities branch; Wallace John- liam S. Duttera, NBC, New York; nical problems in the operation of a son, assistant chief for engineering of James H. Butts, Mullins Broadcasting station and answer questions. The con- the Broadcast Bureau; Harold Kassens, Co., Denver; Leslie Learned, Mutual, ference runs concurrently with the an- assistant chief, broadcast facilities divi- New York; James D. Parker, CBS -TV, nual convention of the National Asso- sion; Harold Kelly, TV supervisory en- New York; Russell Pope, Golden Em- ciation of Broadcasters in the Conrad gineer, and Frank Kratokvil, deputy pire Broadcasting Service Inc., Chico, Hilton hotel. chief, Field Engineering Bureau. Frank Calif.; Wilson Raney, Cowles Broad- The engineers will join the manage- Marx, president of ABC Engineers, will casting Service, Memphis; Orrin W. ment delegates for opening convention moderate the panel. Towner, WHAS Inc., Louisville, and proceedings Monday, April 6, and again NAB President LeRoy Collins will Messrs. Marx and Bartlett. for the closing session featuring the speak briefly to the engineering dele- Following is the full program for the FCC commissioners Wednesday, April gates during their opening session Mon- Broadcast Engineering Conference with 8. day afternoon. His appearance will be summaries of technical papers: Luncheon speakers are F. C. McLean followed by a series of technical papers (Monday), director of engineering for of interest to both radio and TV. On Monday, April 6 the British Broadcasting Corp.; Frank Tuesday morning, the TV and radio 10:30 a.m. -General Assembly, Grand K. McCune (Tuesday), vice president, delegates will split for separate sessions. Ballroom, Conrad Hilton. General Electric Co., and Dr. G. C. They meet together again the next 12:30 p.m.- Engineering Luncheon, McVittie (Wednesday), of morning for further papers director the of common Williford Room. University of Illinois Observatory, Ur- interest. Presiding: JAMES D. PARKER, director, bana. No engineering or management ses- R engineering, Annual Award Highlight of the sions are scheduled Tuesday afternoon TV -F CBS -TV Net- work. Wednesday luncheon will be the pres- with the time reserved for delegates to entation of the annual NAB engineering visit equipment exhibits and hospitality Speaker: F. C. MCLEAN, director of engineering, Achievement Award to John H. De- suites. Delegates also have been in- British Broadcasting Witt Jr. (see page 95), president of vited to the FM Day activities Sunday, Corp. WSM -AM -TV Nashville. The presenta- April 5. 2:30 p.m.- Technical Session (Radio tion will be made by George Bartlett, Chairman of the Engineering Confer- and TV), Continental Room. NAB manager for engineering and di- ence Committee is Clyde M. Hunt, Presiding: ORRIN W. TOWNER, director

88 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 2:30 p.m.- Association of Broadcast Standards board 6:30 p.m.- Broadcast Music Inc. annual reception and meeting. Beverly Room. dinner, Guild Hall, Hotel Ambassador West. 2:30 Institute of Broadcast Engineers first an- p.m.- TUESDAY, April 7 nual meeting. Williford C. 8 a.m. Presbyterian Church breakfast, Fourth 4 p.m. -NAB Radio Code Authority Review Board -United Presbyterian Church. Tom Bostic, Cascade Broadcasting meeting. Room 13. Co., host. 4 p.m.- Association of Broadcast Standards member- ship meeting. Beverly Room. 8 a.m. -Society of Television Pioneers breakfast. Lower Tower. 4 p.m. -Clear Channel Broadcasting Service member- ship meeting. Lower Tower. 10 a.m. -Mark Century Programing Seminar and brunch. Upper Tower. 4 -7 p.m.-Television Film Exhibit cocktail reception. Great Hall, Pick -Congress hotel. 2:30 p.m. -NAB TV Code Authority Review Board meeting. Room 13. 5 p.m. -NAB Radio and TV Code Review Boards recep- tion. Room 19. 2:30 p.m.-NAB Building Committee meeting. Room 1806 -A. 5 p.m. -NAB Radio Board reception honoring Sherril Taylor, new NAB vice president for radio. Room 1806 -A. 3 p.m. -ABC and WBKB News preview tour of Illinois primary election coverage. Burroughs Corp., 324 S. 6:30 p.m.-CBS -TV Affiliates reception and banquet. Michigan Avenue. Hotel Continental. 3:30 p.m. -NAB Program Committee meeting. Room 6:30 p.m. -NBC Radio and TV Affiliates reception and 1806 -A. dinner. International Ballroom. 5 p.m.- Harvard Seminar smoker. Bel Air Room. 7 p.m. -QXR Network affiliates meeting. Room 14. 5:30 p.m.- Harrington, Righter & Parsons' stations MONDAY, April 6 cocktail party. Crystal Ballroom, Sheraton -Blackstone. 8 a.m. -TV Stations Inc. membership breakfast. May- 7:30 p.m.- Broadcast Pioneers banquet. Grand Ball- fair Room, Sheraton -Blackstone. room.

of engineering, WHAS Inc., Louisville. ciency is achieved by taking advantage tures involve evolutionary rather than ville. of current technical developments, par- radical changes. The system design be- Session Coordinator: WILSON RANEY, ticularly those leading to equipment of comes complex only because of the chief engineer, Cowles Broadcasting increased stability and reliability, and scope of the facilities required in a Service. by designing the plant to closely meet plant designed to perform the functions Opening of 18th Annual Broadcast En- the operating requirements which have of a network headquarters operation. gineering Conference: LERoY COL - evolved over the years. In the case of 3:30 -3:55 p.m. LINS, president, NAB. CBS in , an additional advantage is gained by the consolidation "Some Recent Improvements in Vidicon 2:45 -3:25 p.m. of almost all network and local televi- Tubes and Associated Camera Cir- "CBS New York Broadcast Center," by sion production, the CBS News opera- cuity," by I. T. SALDI, senior vidicon RICHARD S. O'BRIEN, director of en- tion, and the CBS Radio network opera- engineer, tube department, General gineering, JOSEPH A. FLAHERTY, di- tion, into a single location, replacing Electric Co. (Co- authored by R. E. rector of technical facilities planning, the former widely separated plant. PUTNAM, manager, GE audio-video and K. BLAIR BENSON, director of This paper describes highlights of the engineering.) A -V engineering, all CBS -TV Net- television technical operating require- Improved manufacturing methods work. ments, system concepts, and technical and the use of an isolated field mesh As have many television broadcasters, facilities in Broadcast Center. The con- allows improved vidicon performance. CBS in New York is replacing its origi- cepts in this new plant are very much These innovations allow better camera nal broadcasting plant, portions of in keeping with those being followed performance for both live and film ap- which date back 15 years, with a new, elsewhere in the design of new station plications. Development work on im- more efficient facility. Increased effi- plants. The concepts and technical fea- proved targets will be described.

lames D. Parker F. C. McLean Orrin W. Towner Wilson Raney Richard S. O'Brien K. Blair Benson CBS -TV BBC WHAS c. Cowles CBS-TV CBS -TV

BROADCASTING, March 30, 1964 89 I. T. Saldi J. A. Flaherty J. L. Hathaway Russell Pope S. F. Temmer W. S. Duttera General Electric CBS -TV NBC Golden Empire Gotham NBC

4 -4:25 p.m. the broadcaster which provide the great- network. Details of base feed circuitry "Audlok- Synchronization of TV Pic- est actual sound improvement for the including coupling, isolation and im- ture by an Audio Frequency, by J. least cash investment: Condenser micro- pedance bandwidth conditions are dis- LEWIS HATHAWAY, engineering de- phones for both mono and stereo use cussed in detail. velopment, NBC. and a device for the addition of reverb- 9:40 -10:05 a.m. Television broadcasters have utilized eration to mono and stereo program ma- "How to Make an FM Stereo Proof -of- with the well -known system of genlocking terial perfect acoustical quality and Performance," by EUGENE Rotax- when programs have originated from no moving parts. Both microphones sm., Collins Radio Co. (Co- authored and the reverberation unit will remote locations. This has entailed cer- be dem- by CHARLES DIXON, Collins.) onstrated at the lecture. tain deficiencies as well as added ex- A large number of stations that have penses which are avoided with the and -. Tuesday, April 7 been in stereo for a year or more are lok system. In this new system, syn- faced with making proof of perform- chronizing information is sent over au- 9 a.m. -Technical Session, Radio, ance measurements for the FCC. Vari- dio telephone circuits for slaving as Continental Room. ous uncoordinated pieces of informa- many remote generators as desired. Presiding: RUSSELL POPE, chief engi- tion have been disseminated in tech- These can be precisely coordinated in neer, Golden Empire Broadcasting nical magazines, but certain techniques time relationship at the master genera- Co., Chico, Calif. lack adequate basis of fact in relation tor location and so permit the use of Session Coordinator: WILLIAM S. DUT- to meaningful results. This paper will such effects as dissolves and wipes. TERA, director, allocations engineer- discuss the procedures involved in terms of minimum satisfactory equipment for 4:30 -5 p.m. ing, NBC. the required measurements. "Sound Pickup and Reverberation," by 9 -9:35 a.m. 10:10 -10:35 a.m. STEPHEN F. TEMMER, president, "WNBc /wens Shared Antenna System," Automation," by Dorf Gotham Audio Corp. by LESTER A. LOONEY, NBC engi- "Radio W. CLARK, manager, Conti- Broadcasters, especially AM, FM, neering department, and OGDEN L. marketing nental Palo Alto, and FM stereo stations, find themselves PRESTHOLDT, director of engineering, Electronics, Calif. be today in an era of increased. "audio CBS Radio. Today's radio audience can better consciousness" brought about by the The design, construction and per- served in many instances through the tremendous improvements in phono- formance of a top loaded, reactance use of automatic programing and log- graph records, tapes, and the quality of sectionalized, standard broadcast an- ging equipment. The flexibility of equip- home equipment. So many stations are tenna system for simultaneous use by ment available today can be used in all with confronted with equipment 15 -20 years two 50 kw stations is described. FAA types of operations, including use old, and the all- important question of restricted physical antenna height to other automatic business machines. All how to get the most dramatic sound im- less than optimum while FCC required aspects of automation will be discussed, provement with the limited funds avail- at least specified radiation efficiency on including elimination of human error, able for improvements. both frequencies. better control of program, lower öperat- Without a doubt the greatest strides Factors indicating the desirability of ing costs, more efficient use of personnel in the past 20 years have been made the shared antenna project are dis- and complete flexibility. with electro- acoustical devices, while im- cussed. The design discussion covers 10:40-10:55 a.m. provement of audio electronics has been the application of physical and mathe- "Exciting Several AM and FM Stations minor by comparison. This lecture will matical models as well as restrictions on on a Single Series Fed Tower," by deal with two major tools available to the two-frequency reactance loading RONALD T. MIYAHIRA, chief engineer,

Lester A. Looney 0. L. Prestholdt Eugene Robinson Don W. Clark .ílgahíra Edward S. Gagnon NBC CBS Radio Collins Continental KGMB Gates

90 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 1 FROM ATC

The Criterion Series' tape cartridge system FROM AUTOMATIC TAPE CONTROL! Completely transistorized /New direct capstan drive, quiet solenoid, plug -in connections and modules /Choice of one, two, three -tone and stereo operation / Available in slide -out rack mount or slim -line slide -out desk console/ Conforms completely with proposed NAB standards.

SEE US AT BOOTH 24 -W NAB CONVENTION Originators of the tape cartridge system for broadcasters

AUTOMATIC CTTAPE CONTROL 1107 E. Croxton Ave. O, Bloomington. Illinois

BROADCASTING; March 30, 1964 91 Frank Marx M. M. Burleson Alexander Elovic Mario W. Conti Herb Schubarth E. F. deHaan ABC Metromedia Indiana General Indiana General Mullins Philips

KGMB Honolulu. Session Coordinator: MALCOLM M. to model performers, and to produce an The principal problem when utilizing BURLESON, vice president for engi- illusion of reality and depth in an other- a single tower to radiate the energy of neering, Metromedia Inc. wise flat television picture. Special em- several AM and FM stations is to phasis will be given to outlining the ground the FM lines without disrupting 9 -9:25 a.m. basic principles of television lighting the AM transmission. The shunt fed "Magnetic Core Memory Concept in and to relating them to day -to-day op- antenna and the grounded folded mono- TV Automation," by ALEXANDER erating problems. pole will fulfill this requirement, but ELOVIC, director of engineering, and 10 -10:25 a.m. another solution must be sought for a MARIO W. CONTI, consultant, both "New Approaches to Genlock and series fed tower. Indiana General Corp. Color -Monochrome System Integra- Tuning the FM line into 1/4 wave This deals paper with a new concept tion with Same Sync Source," by transformers at all of the AM frequen- in TV program automation which car- HERB SCHUBARTH, assistant chief en- cies will isolate the line from the tower. ries out it functions under control of gineer for TV, Mullins Broadcasting A simpler solution would be to ground computer like instructional words. A the FM line, then tune the line to the Co., Denver. program is made up of a number of in- The paper describes the problems desired input resistances at the AM fre- structional words and is kept in storage usually encountered using a standard quencies. in the memory part of the system. The genlock for the purpose of timing two memory in the system is a coincident 11 -11:25 a.m. sync sources together precisely and then current magnetic core and the basic "Vertically Polarized FM Antennas and describes a new device which overcomes storage element is a doughnut- shaped Power Divider," by EDWARD S. GAG - many of the bad features of genlock. ferrite magnetic core. The programer NON, manager product marketing, This device called a Schulock, converts is capable of controlling all of Gates Radio Co. the pro- a composite video signal to H.D., V.D., graming This paper will discuss a new vertical- steps and effects (both audio BLKNG and separated SYNC directly. ly polarized FM antenna which can be and video) required for maintaining The paper then discusses problems en- continuity of programing. added to an existing horizontally polar- This unit will countered in matching front porches of also be on ized FM antenna by use of a newly de- display in the exhibit hall. an integrated color -mono system with signed power divider. Data concerning standard genlock and describes a pulse field testing of a vertically polarized an- 9:30 -9:55 a.m. advance device, which when used with tenna also will be presented. "Lighting for Television -(Film)," by Schulock, eliminates the problem and JOSEPH A. FLAHERTY, director of 11:30 a.m.-12 noon simplifies operation. technical facilities planning, CBS -TV. "An Automatic Transmitter Switching This film describes and demonstrates 10:30 -10:55 a.m. System," by FREDERICK L. ZELLNER the techniques of television lighting used "Electro-Photographic Recording," by JR., director of AM technical opera- by the CBS Television Network. Actual ALBERT W. MALANG, chief, video tions, ABC Radio. scenes and practical situations are used facilities engineer, ABC. In recent years the remote control of to illustrate an approach to lighting Since the advent of television there AM and FM broadcast transmitters has which not only insures proper television has been a pressing need to record on become a desirable form of operation camera exposure but also provides artis- film television programs for reasons of from both the technical and economical tically motivated light to help create distribution and integration. sense of broadcasting. If, in years gone moods, to add visual interest to settings, Historically, this function has been by, a failure of the main transmitter performed by equipment of dubious occurred, the procedures of restoring quality and reliability, and the resultant service were carried out by the trans- product has acquired a stigma that has mitter operator. Due to the pressures resulted in the process not being used of "racing the clock," many times bad in a great many instances where it decisions were made, resulting in ex- could be of great advantage. The re- cessive loss of on the air time. cent development of a process by which The development of "an automatic the scanned image of television could transmitter switching system" is an au- be converted to the discrete image stor- tomatic method of switching transmit- age on film stock will permit this tech- ters resulting in a much more efficient nique to be used once again to very type of operation. great advantage by broadcasters.

9 a.m. -Technical Session, Television, 11 -11:25 a.m. Waldorf Room. "The Plumbicon-a Camera with a Presiding: FRANK MARX, president, Albert W. Malang H. N. Kozanowski Photoconductive Lead -Oxide Layer," ABC Engineers, ABC. ABC RCA by DR. EDWARD F. DEHAAN, deputy

92 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 - -

- e

lot ,

Get the complete picture

at the American Research Bureau's Hospitality Suite during NAB Convention.

You are cordially invited to 'st60" ; valuable audience data we have prepared especially for you. And, if you have a par- ticularly puzzling audience problem, well Le..., glad to take the time, to discuss it with - -- Check with ARB at NAB, Suite 605, Conrad Hilton Hotel in Chicago L. S. Learned Frank K. McCune James H. Butts C. P. Ginsburg C. B. Meyer Sheldon C. Jenkins Mutual General Electric Mullins Ampex RCA AT &T

director, Research Labs, Philips In- has previously been possible. The im- dustries. Wednesday, April 8 provement in performance, particularly The photo sensitive layer of the 9:00 a.m. -Technical Session (both ra- for NTSC color, may result in changes Plumbicon is an evaporated micro - dio and TV), Continental Room. in television tape recording standards in crystalline layer of lead monoxide. The Presiding: WILLIAM S. DUTTERA, direc- this country. most significant advantages of the tor, allocations engineering, NBC. Plumbicon are the low dark current, Session Coordinator: JAMES H. BUTTS, 9:30 -10:30 a.m. the high speed of response which is in- director of engineering, Mullins "FCC Presentation Panel," moder- dependent light- intensity, -A of and the Broadcasting Co., Denver. ated by FRANK MARX, president, ABC high sensitivity. Because in the Plum - Engineers, ABC. Panelists, all FCC bicon every picture element gives a 9 -9:25 a.m. staff executives, include OTIS T. HAN- signal which is solely dependent on the "A Higher Level of Performance in SON, chief, existing facilities branch; light-intensity projected on that particu- lar picture element within the proper time limits and is uneffected by disturb- ing effects known from other pickup tubes, the Plumbicon means a step for- ward in the direction of the ideal pick- up tube. For these and other reasons the Plumbicon is especially suitable for color television.

11:30 a.m.-12 noon "A Report of Color TV Camera Devel- opment," by DR. H. N. KOZANOWSKI, TV product advanced development, Five commission staff executives will sens, broadcast facilities division; RCA. take part in the Wednesday morning Wallace E. Johnson, Broadcast Bu- RCA activity in color TV camera de- session "FCC Presentation -A Panel" reau; Frank M. Kratokvil, Field Engi- velopment has been concerned both (9:30- 10:30). (L-r) Otis T. Hanson, exist- neering Bureau, and Harold G. Kelley, with the improvement in stability and ing facilities. branch; Harold L. Kas- broadcast facilities division. performance of conventional three-im- age orthicon cameras and with the in- Video Tape Recording," by CHARLES WALLACE E. JOHNSON, assistant chief, vestigation of new approaches to the P. GINSBURG, vice president, Ampex Broadcast Bureau; HAROLD L. KAS- generation of color picture signals. This Corp. SENS, assistant chief, broadcast facili- has resulted in a 4 -tube camera in which The 625 -line television standard of ties division; HAROLD G. KELLEY, the monochrome or luminance signal is Europe and the United Kingdom and supervisory engineer, TV branch, and generated by an image orthicon tube particularly the commencement of color FRANK M. KRATOKVIL, deputy chief, and the chroma signal is generated by transmissions on this standard have im- Field Engineering Bureau. three vidicons. The features of such a posed requirements on television tape camera are described and the operating recording exceeding the capabilities of 10:30 -10:55 a.m. advantages are discussed. the family of recorders used in televi- "Cartridge Tape Design to Meet NAB sion broadcasting for the last seven Recording and Reproducing Stand- 12:30 p.m.- Engineering Luncheon, years. To meet these requirements, a ards," by C. B. MEYER, project and Williford Room. new generation of equipment has been audio recorder engineering, RCA. developed is currently in delivery This paper discusses specific engi- Presiding: LESLIE S. LEARNED, director and of engineering, Mutual Broadcasting to operate on the 625 -line standard, for neering design problems that were en- System. both color and monochrome, at a per- countered in the design of a cartridge formance level representing a step func- tape recorder to meet the proposed Speaker: FRANK K. McCUNE, vice tion in the state of the art. The linearity NAB standards. Those problems in- president of engineering services, and the transient response in the new clude that of timing accuracy, tape General Electric Co. recorders will have a major effect in tracking, flutter, frequency response and No sessions scheduled after luncheon. television broadcast practice in the magnetic head performance. Those This period is reserved to permit dele- United States in regard to the capability areas in the proposed standards that gates to visit exhibits and hospitality of making successive generations of tape presented no special problems also are suites. copies with far less degradation than covered briefly.

94 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 Pages for radio's history

Broadcast Pioneers is asking veteran broadcasters to tape their experiences for inclusion in an oral history of the industry being made in association with Colum- bia University. Taping sessions will be held in Chicago April 6 -8 during the annual convention of the National Association of Broadcasters, according to Ernest Fred Zellner James L. Wilson John H. DeWitt G. C. McVittie ABC NBC WSM U. of Illinois Lee Jahncke, Broadcast Pioneers president. WON Chicago is providing the 11 -11:25 a.m. of the anticipated field applications to taping facilities in Parlors 33 and "Vertical Interval Test Signals," by which it is adaptable. 34 of the Conrad Hilton and an- SHELDON C. JENKINS, long lines divi- nouncers Dick Lashbrook and sion, AT &T. 12:30 p.m.- Engineering Luncheon, Len Johnson will do the inter- In the day -to-day operation of tele- Williford Room. viewing. Ward L. Quaal, former Pioneers -president and executive vision networks, many changes are Presiding: CLYDE M. HUNT, chairman, vice president of woN, said made in the interconnection of the Broadcast Engineering Conference that copies of the tapes also will be transmission facilities. This includes committee, and vice president, Post - made available to the Hollywood changes in broadcaster's facilities, local Newsweek Stations. facilities and interexchange channels. Museum. Columbia began its project 16 It is apparent that no part of the over- Presentation of Engineering Achieve- all transmission chain is immune from years ago and since has compiled ment Award: by GEORGE W. BART - more than 4,000 pages of radio trouble, either chronic or temporary, LETT, NAB manager of engineering. therefore, both the broadcasters and memoirs and over 5,000 requests telephone companies have a mutual in- have been made by outside groups terest in the development of methods Acceptance of Award: JOHN H. DE- and individuals to use the materi- and standards which will assist in sec- WITT, JR., president, WsM Inc., Nash- al. tionalizing trouble sources on an in- ville. service basis. A trouble condition, which occurs with any particular ar- Speaker: DR. G. C. McVrrrxE, director, discussion by the seven members of rangement of network facilities, is fre- University of Illinois observatory, the FCC. quently difficult to isolate by observa- Urbana. tion of the normal picture signal. The 5:00 -7 p.m.- Convention Reception in technique which presently holds the 2:30 -5 p.m.- General Assembly, Grand honor of retiring and new NAB board most promise is the use of Vertical In- Ballroom: Featuring the annual panel members. terval Test Signals (VITS). This technique is based on test signals keyed into designated lines in the verti- cal blanking interval by the broadcast- ers. These test signals are then trans- NAB engineering award for DeWitt mitted with the normal picture signal over the same facilities and may be ob- during served or photographed at strategic John H. DeWitt Jr., president of Corps and was prominent development of points to provide quantitative measure- WSM Inc. Nashville and the first World War II in the ments. This permits sectionalizing the man to bounce a radio signal off the radar. He has served as consultant and is a trouble on an in- service basis. moon, will be presented the 1963 to more than 40 stations National Association of Broadcast- former member of the NAB board ers' 1964 Engineering Achievement of directors. Mr. DeWitt is a mem- Award at the NAB convention in ber of the American Astronomical Chicago next week. Society, American Physical Society, 11:30 a.m.-12 noon The presentation will be made the Society of Sigma Xi and is a fel- "A New Ultraportable TV Camera," April 8 at the closing luncheon of low in the Institute of Electrical and by JAMES L. WILSON, director of en- the Broadcast Engineering Confer- Electronic Engineers. gineering, NBC. ence. Mr. DeWitt is a native of Previous recipients of the Engi- A number of different self -contained, Nashville and built that city's first neering Achievement Award were portable cameras have been designed radio station in 1922. After installing Dr. George R: Town (1963), dean and used for field sports and news events the wsM equipment in 1925 while of engineering at Íowa State Univer- in prior years. Each of these systems, employed by Bell Telephone Labs, sity; former FCC Commissioner T. combining sync generator, camera, pow- he joined the station in 1932 as chief A. M. Craven; John T. Wilner, vice er supply and RF transmitter, have had engineer. lie was elected president president and director of engineering limitations which have restricted their in 1947. of the Hearst Corp.; Raymond F. use in the field. Drawing upon prior He sent and received a radio sig- Guy, retired NBC chief engineer; experience, a new camera system of nal that bounced off the moon in Ralph N. Harmon, Westinghouse this type has been developed jointly by 1946 while working with the Signal vice president for engineering. NBC and RCA. This paper describes both the design of this camera and some

BROADCASTING, March 30, 1964 Ils Here are good reasons you'll want to visit Collins at the NAB show

900C -1 ape Cartridge System Collins' new 900C -1 FM Collins' Tape Cartridge Sys- Stereo Modulation Mon- tems bring you perfection in itor accurately measures split- second cuing of spot and monitors your FM announcements. Results in the stereo and mono pro- tight production which marks gramming in accordance the professional broadcaster. You can use these Collins Sys- with FCC rules. In addition to removing all doubt about tems for your spots, themes, formats, promos and automatic your stereo signal, it is fully transistorized, uses only 50 watts spot rotation. of primary power. Heat dissipation is low. Conservatively rated components give you long operating life. Q ft Q Dee eft'. Lo,J'lief

212G -1 Collins' 212G -1 Speech Input Console. By using convenient plug -in modules, the 212G -1 gives you a flexi- ble, self- contained unit providing complete control over simultaneous broadcasting and auditioning from any com- bination of 9 to 13 inputs. Console vented top and back to provide ventilation which keeps operating temperatures low.

212Z -1 Remote Amplifier The compact 212Z -1 was designed not only for broad- casters but by broadcasters 830H -1A 20 KW FM Transmitter as a result of a survey asking This is Collins 830H -1A, 20,000 -watt FM Transmitter. The "What would you most like entire unit is contained in only three cabinets. Uses a diplex- to see built into a remote ing system to assure continuous duty even though one of amplifier ?" The 212Z -1 is the two power amplifiers is removed. Others may now look the result ... a four -channel, similar to Collins FM transmitters on the outside, but inside all- transistorized, 22 -lb. unit where it counts, Collins engineering makes the big difference. which has proved its quality, dependability and versatility in use at the Olympic Games, at the Met, at the Rose Bowl, at national political conventions.

212H -1 Remote Amplifier The 212H -1 is Collins' com- 20V -3 AM Transmitter pact, three- channel,11 -lb., tran- This is Collins' push- button controlled sistorized remote amplifier 20V -3 1,000 /500 /250 -watt AM Trans- which gives you 300 hours po- mitter. It offers high fidelity, outstand- wer from standard flashlight ing reliability and a versatility which batteries.The 212H- 1,designed makes it the most advanced installation to give you maximum service you can use. and easy field operation, also features roller -type gain controls. Collins' 37M Horizontal FM Ring Antenna (left side of rower above) features electrical and mechani- cal design which makes it so light and compact that dead STL Microwave Cabinets are shown for the first time weight and windload are reduced to an absolute minimum. at the show. Microwave RF equipment for STL applications The simplicity of design offers savings in new tower costs, is one of a number of Collins microwave systems for TV erection time and maintenance expense. broadcasters. Collins offers you microwave equipment for ev- ery video application as well as a wide experi- Collins' Type 300 Vertically Polarized Antenna background of ence in the design of microwave TV transmission systems. (right side of tower above) does a lot for you. It fills in shadow areas, reduces null effects, improves fringe area re- ception, provides redundancy when used with two power amplifiers, maintains FM stereo quality. The Type 300 costs This is a very comfortable chair. no more than your horizontal bays easily installed present -is It will be in our booth for you to relax in on your existing tower. while you learn all about the many features and advantages of Collins broadcast equip- ment. We'll be looking for you. 308A-1 Remote Turntable Console The Collins 808A -1 is a compact, 78 -1b., all -tran- sistorized remote turnta- ble console with which you can greatly expand your broadcast facilities. The 808A -1 Remote Amplifier Console -Turntable eliminates the need for multiple units - saves you time and space. Once on location and connected to the power and remote lines, the unit is ready for immediate use.

M -70 Collins' M -70 is symbolic of the COLLINS RADIO COMPANY Broadcast Communication quality and value you get in Division, Dallas, Texas. every microphone in our line. Telephone 214 -AD 5 -9511 COLLINS Collins microphones are designed International, Dallas, Texas. to maintain a smooth, uniform 30 Years in the Broadcast response over a wide frequency Business range, and you can confidently depend on Collins to pro- vide excellent sound reproduction for any of your needs for radio, TV, high fidelity recording and PA systems. and comes with a portable carrying case. A program logger capable of recording up to eight and one -half hours also will be 'shown. Other products on display: Videotape color and monochrome TV recorders; portable TV recorders; Ampex /Marconi cameras and video switching and ter- minal equipment, and both studio and portable models of audio recorders. Personnel: C. Gus Grant, Charles Ginsburg, Thomas E. Davis, Paul Byrne, Thomas Merson, Donald Kleff- man, Charles F. Swisher, Gregg Perry, Jackson V. Miller, Robert Day, Thomas W. Washburn, Thomas Harleman and CONVENTION EXHIBITS Len Hase. will show their newest Manufacturers of broadcast equipment ANDREW CORP. products along with established lines in the lower lobbies of the Conrad Hilton hotel in Chicago. Following are descriptions of the Space 61 W principal products to be on display in the two separate exhibit halls. The display will include a new TV The exhibit space designated is in the Conrad Hilton unless otherwise switching matrix, a heliax, a new auto- indicated. matic dehydrator and microwave an- Station representatives, networks, syndicators and miscellaneous tennas. industry service firms are listed on following pages, including personnel The remote -control matrix (type attending the convention. These are based on information available 6720), as designed and built for wNEw- as BROADCASTING went to press. TV New York, will be demonstrated. It A list of manufacturers of equipment who will maintain hospi- is capable of less than two -second emer- tality suites will be found in the directory (page 122). gency switching between video and aural amplifiers, antennas and dummy loads. The heliax is a flexible air di- AKG OF AMERICA DIVISION phones, loudspeakers and loudspeaker electric coaxial cable that comes in sizes OF NORTH AMERICAN PHILIPS CO. systems. Another new line of equalizers, up to 5 inches and has power capabili- and audio controls also will Space R -E, U -E attenuators ties for AM, FM and TV. be shown. Condensor and dynamic microphones The automatic dehydrator (type Personnel: Arthur C. Davis, W. H. continuous and accessories will be shown. 1920), with output rated for Hazlett, Don B. Davis, H. S. Morris duty, maintains a constant dry air pres- Personnel: E. D. J. Baars, John H. and W. H. Johnson. McConnell and Andrew A. Brakhan. sure in the line. It has dual drying ALTO FONIC TAPE SERVICE INC. chambers, and line pressure and condi- ALBION OPTICAL CO. tion of desiccant are indicated on the Space 23W front panel. The microwave antennas Space 29W A complete stereo broadcasting pro- come in sizes up to 10 feet in diameter. On display will be a servo -operated gram service, background music for Personnel: Victor J. Andrew, Robert Varotal V 10 to 1 variable focal length SCA- equipped stations, radio and TV P. Lamons, C. Robert Lane, Robert C. lens for image orthicon cameras and the commercials and theme identifications Bickel, John Gyurko, Edward J. Dwyer, Ortal series of fixed focal length lenses. will be displayed. Douglas Proctor and Henry F. Miller. There will also be Vidital series Personnel: D. Alan Clark, Hugh the for ARRIFLEX CORPORATION OF fixed focal length Williams. lenses for vidicon Heller and Dave AMERICA cameras. CORP. Personnel: B. Armitage, Benjamin AMPEREX ELECTRONIC Space H -E Berg, G. H. Cook, John Barr, C. N. Space U -E All major items in the company's Green and H. Leeming. Power tubes for UHF and VHF, and line will be shown, with the focus on a 10 kw -cavity klystron with air- the Arriflex -16M motion picture camera ALFORD MANUFACTURING CO. four cooling and permanent magnetic beam and the Siemens 2000 16/16 sound Space 22W focusing will be featured by Amperex. projector. This is Arriflex's first year as Personnel: John Nielsen, Lou Ar- an NAB convention exhibitor. Alford will have a display of its line pino, Henry Teenbeke, Earl Frazer and The camera is a magazine machine, of VHF, UHF and FM transmitting an- incorporating a signal generator and tennas. Ken Decho. start mark lamp system, facilities the Personnel: Harold H. Leach, Fred AMPEX CORP. firm says are particularly suitable for Abel and Nelson Powers. Space 28W television news and documentary work. The sound projector is both a single ALTEC LANSING CORP. Highlight of the Ampex display will and double system machine. be the introduction of a new Videotape Space 34W Personnel: Victor James and Lou recorder, the VR -2000; the MR -70, a Polonec. Altec Lansing, a subsidiary of Ling - new mastering audio recorder, will also Temco- Vought Inc., will exhibit a new be introduced. AUTOMATIC TAPE CONTROL line of plug -in solid -state preamplifiers, Other new products include the PR- Space 24W line amplifiers, booster amplifiers, as 10-4 four -track tape recorder with all - well as its vacuum type special input metal head shielding. It features three The Criterion solid -state series of equipment, audio amplifiers, micro- four -track record-erase -playback heads tape cartridge units will be in opera -

98 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 IIIluwngqIl

STOP

IlMpulmQIII If+pmnlQlll GO GO SE IIIIn1111011I1I , SEEI another NEW first* from standard electronics NAB TRANSISTORIZED M.4 Booth 60w 2 KW TV transmitter FEATURES * only 3 tubes in the visual. * only 2 tubes in the aural. * 4 times the power in 1/2 the space. * power can be increased by adding Standard Electronics Add -A -Unit amplifiers. * available at still further savings with 10% aural to visual ratio (subject to FCC approval).

This is STANDARD ELECTRONICS new 2 KW TRANSIS- TORIZED TV transmitter! Can be amplified to as high as 100 KW with SE Add -A -Unit amplifiers. BOTH VISUAL AND AURAL TRANSMITTERS ARE IN THIS ONE CABI- NET and they are completely self- contained.

another standard electronics FIRST* Standard Electronics has for years devoted itself to designing and producing TOMORROW's transmitting equipment TODAY. Now, another design advance will be unveiled at the NAB show. If you miss us at the show, write to William Zillger, president, for complete information on SE's NEW 2 KW TRANSISTOR- IZED TV transmitter.

*STANDARD was FIRST with a 5 KW FM amplifier with only one vacuum tube FIRST with a Transistorized TV transmitter FIRST with a type accepted Stereo Generator FIRST with a 25 KW air -cooled TV transmitter FIRST with tandem TV and FM amplifiers

FIRST with a 50 KW air- cooled TV FIRST with Add -A -Unit, no modification transmitter to driver

FIRST with an FM transmitter with solid FIRST with completely self- contained TV state rectifiers transmitters standard electronics corporation N. J. HIGHWAY 33 MANALAPAN TOWNSHIP NEW JERSEY P. O. BOX 677, FREEHOLD, N. J. 07778 AREA 201, 446 -7611 -2.3

Distributed throughout Canada by NORTHERN ELECTRIC COMPANY LIMITED, overseas by CBS INTERNATIONAL

BROADCASTING, March 30, 1964 99 PEAK CONTROLLER, the successor to the peak limiter, tor HMO can double radiated program power because its microseconds -fast response permits maximum control of peaks without any undesirable side effects. In sharp con- trast, old- fashioned limiters cause reduced program levels because of their dependency on long recovery time to pre- vent "pumping." In AM broadcasting, additional power benefit can be en- joyed because the CBS Laboratories Peak Controller can limit negative peaks while permitting greater than 100% modulation on positive peaks. The all solid -state Peak Controller is a companion to and normally should be used with an automatic level control

such as the CBS Laboratories . .

AU DI MAX, which raises average program level, permitting a 4 -to -1 increase in radiated program power. When used as a team, the Peak Controller and the ) Audimax can increase a station's effective program power by an astonishing factor of nearly 8 to 1 without increased carrier power.

SEVEN STEPS TO BETTER LISTENING, CBS Labora- tories' new test record, permits you to blend electronic components, room acoustics and the characteristics of your own ears into one well -tuned system for the enjoyment of all recorded sound. Simple verbal instructions right on the disc allow even a novice to get the most from his home music system, mon- aural or stereo. Yet, laboratory perfection in the selection of test techniques and in the recording process make this a tool useful to the most discriminating audio engineer. Accompanying text by famed high -fidelity authority Edward Tatnall Canby, explains in detail how each test and adjustment leads to maximum system performance from pickup to loudspeaker. Available for the first time anywhere at the NAB conven- tion. Pick up a copy at our booth at the special NAB price of only $4.

all new all ai the NAB all from CBS LABORATORIES Mix 'em or match 'em, the complete line of plug -in CBS video equipment can be used in any combination with all units in a frame powered by the same power supply. For the utmost reliability two power supplies can be used with automatic switching in case of malfunction. While each unit performs different functions, they all have two things in common - they are designed to make optimum use of solid -state components and they are guaranteed to match or exceed published specifications. All are equally useful with monochrome or color signals.

SELF -CLAMPING VIDEO DISTRIBUTION AMPLIFIER combines the functions of a high performance video distribution amplifier and a line -keyed clamp. Eliminates 60-cycle hum, tilt, bounce, switching tran- sients without degrading monochrome or color video components in any way. Requires no external drive. Particularly useful in distribution of video signals which are not synchronized with the local time base, where clamping action is desired. Available with 3 outputs and auto- matic gain selection or with 4 outputs and variable gain control.

SYNC SEPARATING AMPLIFIER removes synchronizing pulses from composite signals and amplifies video signal without degrading color burst or chroma signals. Remote control permits amplification of composite signal without removal of sync when desired as in mixing or special effects operations. Switching transients are down at least 40 db below signal level. Available with 3 outputs and automatic gain

selection or with 4 outputs and variable gain. -

SYNC MIXING AMPLIFIER adds synchronizing pulses to video sig- nals and amplifies composite signal. Remote control permits ampli- fication of original video signal without addition of sync when desired. Separate control of video gain and sync gain. 4 outputs.

VIDEO DISTRIBUTION AMPLIFIER provides amplification and dis. tribution of video frequency signals without distortion. Unlike combina- tion video/pulse amplifiers, no quality compromise has been necessary in design. Available with 3-outputs and automatic gain selection or with 4 outputs and continuous gain control.

+ (sit r.11s 4V PULSE REGENERATIVE AMPLIFIER processes and regenerates m oe } synchronizing and driving pulses. Result is clean pulse in original form without degradation. Available with 2 or 4 outputs. ¡it ,zOdDlids4 f` POWER SUPPLY provides DC necessary to operate any combination of CBS Laboratories video amplifiers within one frame.' An equipment frame can be equipped with two power supplies to provide continuous power automatically should one of the supplies malfunction.

EQUIPMENT FRAME occupies 7 inches of a standard' rack. Frame holds one power supply and 10 video distribution, pulse regenerative or sync mixing amplifiers or two power supplies and. 8 amplifiers. Self -clamping and sync separating amplifiers each replace two video distribution amplifiers. Available for standard video chassis or Thomas - Betts connectors.

See Them All In Booth 62W At the NAB Convention. If you're not attending the convention, we'll gladly send you complete specifications. Better Still, Prove It To Yourself. Every piece of CBS Laboratories audio or video equipment can be purchased on a 30 -day trial basis. Buy the equipment, install it, use it. If it doesn't fully meet our published specifications or your expectations, return it for full credit.

Where Broadcast Quality Begins .. 4,I4 LABORATORIES High Ridge Road, Stamford, Connecticut A Division of Columbia Broadcasting System, Inc. tion. Also shown will be the new ATC- feature to provide high resolution dis- 55 multiple cartridge handler; the port- tribution of black- and -white and color able Sound Salesman cartridge players, FCC's contingent video signals; a four -output, video clamp- distribution amplifier, and a four - and the firm's systems programer. All seven members of the FCC Personnel: Vernon A. Nolte, Robert output, sync separator- distributor am- and key executives from its plifier for use in application where sync S. Johnson, N. E. Franklin Jr., Ted Broadcast Bureau will be in Chi- Bailey, Jack Jenkins, Vincent Meyer, removal is required. The BTR -150 cago April 5 -8 for the National broadcast test record will be for sale Roy Isnogle and T. R. Ives. con- Association of Broadcasters' again this year for $5. vention. The commissioners and BALL BROTHERS RESEARCH CORP. Personnel: F. Jerry Cudlipp, Emil many staffers will appear on the Torick, Marvin Kronenberg, Paul Wel- Space 30W available for program and will be come, Josef Dine, Alexander Autote consultations with individual li- Ball Brothers a and Arthur Kaiser. will display complete censees. line of low price, special effects gen- The contingent will be led by erators. CCA ELECTRONICS CORP. Chairman E. William Henry and Personnel: Jack A. Rickel, George Commissioners Rosel H. Hyde, Space 66W Baker, Ron Jensen and Bill Endres. Robert T. Bartley, Robert E. Lee, A 1 kw AM and 5 kw FM transmitter, Frederick W. Ford, Kenneth Cox BAUER ELECTRONICS CORP. each featuring modern design, will be and Lee Loevinger. From the shown. Amplifiers, limiters and moni- Space 52W Broadcast Bureau will be James tors will also be on display. Sheridan, chief; James Among the new products on display Juntilla, Hyman Goldin and Wallace John- CENTURY LIGHTING INC. will be the model 410 remote "Log - son, assistant chiefs; Harold Kas - Alarm"; model 490 remote control sys- Space S -E sens, assistant chief, broadcast fa- tem; model 607, a 1 kw FM transmitter cilities division; Robert Rawson, exhibit TV studio light- with automatic power control, and a Century will chief, renewal and transfer divi- newly styled version of model 707, a ing instruments, accessories, mounting sion; William Ray, chief, com- equipment, wiring devices and lighting 1 kw AM transmitter featuring auto- matic power control. Other items in- plaints and compliance division; control centers. Shown will be a micro- clude model 720 "Broadcaster" carrier Hart S. Cowperthwait, chief, rules phone boom, Port -o -Vox wireless micro- current transmitter; model 920 limiter; and standards division; Arthur phone, CCR controlled rectifier dimmer model 440 "Log- Alarm" transmitter Schatzow, chief, research and centers, Lekolites and Mobilrail and logging system, and "Surrounding education division; Ashbrook P. Flexistrut. Bryant, chief, office of network R. G. Sound," a production device now dis- Personnel: Edward F. Kook, tributed nationally by Bauer. study. Williams, George Grill, Lou Erhardt, Personnel: Fritz Bauer, Paul Gregg, FCC General Counsel Max Fred Wolff, George Smedberg, Fred Paglin and Chester M. Carr, John Brooks, Jess assistants to various Vorlander, Paul Kyack, Richard Mur- commissioners also will Swicegood, Robert Zellmer, Charles be in doch, Earl Koelher and Dinty Donelson. Chicago Sprague, Glenn Webster and Robert for the convention. Marks. CHRONO -LOG CORP. Space 50W BOSTON INSULATED WIRE & CABLE CO. solid -state turntable preamplifiers and Chrono -Log will be operating its new utility amplifiers. Step system for television break auto- Space 65W Personnel: Ross Beville, Jack Neff mation. Cables for use with studio and mobile and Don Smith. The system has a special start func- television cameras will be on display, tion to permit pre -rolling video tape including the 82- conductor color camera CHARLES BRUNING CO. even when preceded by a series of short cable and the 25-conductor cable for Space 39W slides. It also uses extension recorders commercial and industrial TV camera and film projectors cables up to 75 feet use. Bruning will show its Copyflex, in length to connect the console's con- Personnel: H. L. Goodwin, J. E. models 2000 and 110, electrostatic copy- trol panel with the system's circuitry Ferrer and A. C. Davis. ing machines. Demonstrations will be chassis. This feature allows for flexi- given of the uses of the machines in bility in installation. BROADCAST ELECTRONICS INC. copying program logs, schedules and Personnel: Arthur Freilich, Saul Space 15E other material related to broadcasting. Meyer, Bill Nobles and Earl Oelschlager. Personnel: Garwin Dawley, Chuck Highlighting the display will be the Okell, Edwin Bruning, Glen Bruning, CLEVELAND ELECTRONICS INC. new Spotmaster 500B solid -state tape Bill Rassmussen, Gene Bonk, Ferg Space F -E cartridge equipment with secondary and Stephen, Kerm Ingram, Don Sanders tertiary cueing tones, separate record and Russ Shepard. Cleveland Electronics' exhibition will and playback heads, and modular am- be a sampling of its components, in- plifiers. Also on display will be the new CBS LABORATORIES cluding vidicon deflection yokes, focus Spotmaster delayed - programer 500A- Space 62W coils and alignment devices for half DL featuring "instant censoring" of pro- inch, one -inch and one and a half-inch gram material and precise delay action Among the new products CBS Labo- vidicon tubes. Also featured will be the up to 16 minutes; the new stereo cart- ratories will display are: a fully tran- company's image orthicons, four and a ridge tape unit 500A -S, with three-track sistorized automatic peak controller, half-inch and three -inch, for mono- record and playback heads, and a com- capable of doubling the average pro- chrome and color, including assemblies plete line of accessories, including cart- gram power of conventional peak incorporating magnetic lens systems. ridge storage racks, tape cartridge wind- limiters; a solid- state, four -output video Personnel: P. J. George, R. C. Salis- ing machines, cartridge degaussers, distribution amplifier with a sync -add bury, D. G. Harris, S. Z. Steven, Wil-

102 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 °-a

., Í' Th5' MAO now eleven years old - but first tried and proved in 32 NEEDS U.S. Radio & TV Markets in 1963. Delighted station WOONRK Managers report marvelous acceptance from

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AND PENETRATING TRAFFIC BUILDER

IN YEARS! EVERYONE IS IN SOME WAY -1 RELATED TO A CHILD WHO -1CPai)- BELIEVES IN SANTA. 101= 'bg-0VA:0.e:e'OO:e'eae[ Q _ o LnLlif11'lAll 1nfr 1 Use his valuable Public Image to further ,,;:'!roïi`Mg irtgà ;;/ --% ///ú::%ii

Offered exclusively in as many counties as you require - this is the way it works: t1,rf,,, With each county ordered you receive one cr.nplete installation* for one client which consists of: 2 ® The special Santa Claus mail box. One full color counter display - dispenser with 1000 letters (250 each of 4 different letters) and 1000 envelopes with your or your client's imprint. ® Two full color window posters Plus our service guarantee - all addressed and stamped Santa Claus letters received by us will be processed, postmarked with the famous Santa Claus, Indiana, post- mark, and forwarded to addressees within 24 hours. REX CoIRS :, 'il°, aNDS ENTIRE COST - $110.00 for each county, including one installation - (minimum one installation per county). Additional installations available at $110.00 each. 3

1 To: SANTA CLAUS PROGRAMS, INC. NOTE: Subject to prior sale. 601 N. Alvarado Street Money refunded if area already 1 remember, a complete installation gives Los Angeles 26, California sold. 1 to client all materials & services needed fo 1 reserve ,erafe the program effectively. Please exclusively for Station in the following counties

Enclosed is our check for $ , as l payment for each county,. Og;e+,:61,MO covering one complete installation per county for 1964. Please send additional information. Name Address

a Signature liam Knife, D. L. Martin, R. J. Tancsos, Alston, J. G. Jones, R. N. Vendeland, system and transistorized cable TV dis- W. C. Brouillette, R. Simon, R. C. Lind, A. Slater, W. Ems, R. Tietze, R. Parks, tribution equipment. J. C. Riffe, J. H. Helsel and M. L. C. Odom and P. Wickham. Personnel: Byron W. St. Clair, Garr Robboy. Johnson, Vernon Bertrand, H. C. Mc- CUMMINS ENGINE CO. Kenzie and Lyle Keys. COLLINS RADIO CO. Space 36W Space 20W, 27W Standby generator sets will be on dis- FAIRCHILD RECORDING Collins will show its complete line of play. EQUIPMENT CORP. broadcast products, including a micro- Personnel: W. S. Gripman, R. B. Space M -E wave studio transmitter link and a Sonntag, J. W. Fritz, G. W. Paine and microwave community antenna TV sys- V. R. Hill. A versatile broadcast console, for tem. Emphasized will be the A830-2 either mono or stereo broadcasting, will FM exciter, 786M -1 stereo generator DRESSER -IDECO CO. be featured. It can be used for both studio and remote work. Also on dis- and 900C stereo monitor. Space E -E Also on display: a 20 kw FM trans- play will be Fairchild's dynamic dimen- mitter, an AM transmitter, a console, Dresser -Ideco will present a photo- sion control equipment. a remote console, remote amplifier and graphic display of its Candelabra towers. Personnel: Donald J. Plunkett, tape cartridge system. The latter, the Personnel: C. Daniell Byrd, J. Roger George Alexandrovich and Kent Mer- 642A/216C, will be in operation. Hayden, Tom Singell, R. A. Vaughan cer. The exciter, stereo monitor and stereo and S. E. Wilson. generator will be mounted and operat- FILMLINE CORP. ing into a dummy load, with the moni- DYNAIR ELECTRONICS INC. Space T -E tor demonstrating a complete proof of Space 47W performance. Filmline's display will highlight a Personnel: Gene Randolph, Jerrell The new 500 w VHF TV transmitter negative -positive compact, portable film Henry, Jim Littlejohn, Lin Leggett, which can be expanded by the addition processor, capable of speeds up to 70 Charles Walters, Jim Speck, John Stan - of modular power amplifiers to 2 kw feet a minute on negative. bery, Ray Evans, Blair Dobbins, A. and 5 kw models will be the main Personnel: Edward Krause, John Prose Walker, C. R. Rollert, B. V. Hite, attraction of this display. Also shown Koteas and Jack Grady. Ken Blake, Jay Crum, John Haerle, will be fully transistorized stabilizing Shan Murchison, Theil Sharpe, Phil amplifiers, dampers, and pulse and FORT WORTH TOWER CO. Wharton, H. O. Olson and Paul Hertel. video distribution amplifiers. The model Space P -E TX-1B closed circuit TV transmitter for Fort COLORTRAN INDUSTRIES in -house distribution of color signals to Worth Tower will display tower standard receivers will be shown. equipment, including a newly designed Space I -E Personnel: E. G. Gramman, Omae elevator for towers. Personnel: Colortran will display pre -boosted E. LaHue, J. G. Petit, George Bates, T. W. Moore, B. Moore quartz-iodine lighting systems for major John Narrace, Dwain Keller and M. D. and McGee Moore. TV studio use, closed -circuit TV for Bingham. industry and school application, theater GAMMA SCIENTIFIC INC. lighting, and a group of electronic con- DYNATRONICS INC., COMMERCIAL Space O -E trols. PRODUCTS DIVISION Broadcasters will be for Personnel: Herbert A. Hollander and Space 63W shown the William Gleaves. first time its A -500 FL and A -500 EC Transistor SCA multiplex receivers, luminance analyzers, currently used by amplifiers and accessory equipment will COMMERCIAL RECORDING CORP. networks in the U. S. and abroad. The be shown. models are high -definition meters that Space A -E, B -E Personnel: Clinton F. Goree and Iry use photomultiplier tubes and can meas- Allison. CRC will be displaying its regular line ure light ratios rapidly. The analyzers can determine exactly the lighting for of station indentifications series and the ELECTRA MEGADYNE INC. "Singing Clock" but the new feature live and film television shots. will be the commercial service and pro- Space 4E Also on display will be the model duction library. CRC's production li- Four -and -a -half inch image orthicon 700 series photometers, geared par- brary includes modern recordings of all and vidicon camera chains will be fea- ticularly to kinescope recording, and the normal production aids. tured in the display. Broadcast control the model 200 luminance standard, de- Personnel: John Coyle, Henry On- equipment including solid -state vertical signed for TV light measurements. orati, Fred Edwards, Greg Reeser, John interval switching, mixing and distribu- Personnel: Harold P. Field and Royal Mark, Woody Woodall, Ross Charles tion systems, transistorized audio mix- H. Akin. and Buddy Harris. ing, tape deck and intercom equipment and video recording tape will also be GATES RADIO CO. shown. CONRAC DIVISION, Space 40W Personnel: R. H. Booth, GIANINNI CONTROLS CORP. M. Ellison, P. Audet, R. Striker, H. McKeon, P. In addition to its regular line, Gates Space 7E Weisel and T. Baker. will display five major new products, Conrac will display a new line of per- including the Producer, a transistorized formance stabilized professional moni- ELECTRONICS, MISSILES AND four -channel recording mixer capable of tors, new color monitors, standard COMMUNICATIONS INC. on- the -spot production of spots, reel -to- monochrome utility monitors, audio - Space 54W reel tape and other dubbing and record- video receivers and large- screen audi- ing jobs. ence monitors. EMC's emphasis will be on its new Gates will also introduce a solid -state Personnel: W. J. Moreland, R. M. 2500 me instructional TV distribution tower lighting flasher, and FM stereo

104 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 No+ d #1t1 may we point out... have ) rust makes only the finest broadcast our equipment for the nation's finest stations

man TAKE THE COMPLETE LINE OF RUST TRANSMITTERS. AVAILABLE IN POWERS OF 1 KW TO 15 KW, ALL FACTORY drop in CUSTOM WIRED, TUNED AND TESTED TO GIVE YOU EVERY WATT YOU DESERVE FROM YOUR ERP. A COMPLETE on you! PACKAGE TOO, FROM ANTENNA TO MICROPHONE, QUALITY EQUIPMENT THAT BEARS THE RUST TAG, FOR THE BEST

STATIONS. BE WITH THE BEST COMPANY, ...no matter what your equipment SPECIFY RUST. need, you buy quality when you specify Rust. In AM, FM. or TV, call for the man from: CV* corporation of america corporation of america 195 Massachusetts Avenue 195 Massachusetts Avenue Cambridge 39, Mass. Cambridge, Mass. Area Code (617) 864 -9150 (24 hour service) AREA CODE (617) 864 -9150 (24 HOURS) RUSTGEL TRANSMITTERS MARKETED IN CANADA EIV CANADIAN GENERAL ELECTRIC RUST -GEL FM STERE -O TRANSMITTERS AUTOLOG Rust Remote Control

MARKETED IN CANADA BY CANADIAN See us at the NAB Convention- GENERAL ELECTRIC. TORONTO 4. ONTARIO Booth 38W and Suite 1900

BROADCASTING, March 30, 1964 105 monitor adaptor, designed for measuring H. S. Walker and L. R. Zelimer; also Personnel: Lee Facto, Rogan Jones and monitoring FM stereo programing, district sales managers. Jr., Dan Coulthurst, Iry Law and Edwin and the Vanguard I transmitter. The Phelps. GOTHAM AUDIO CORP. model FM -5G, a new 5 kw FM trans- INTERNATIONAL NUCLEAR CORP. mitter with direct crystal controlled ex- Space 59W citer, also will be shown. Space 45W A stereo reverberation unit, a video Other items on display: four tran- tape editing machine and condenser International Nuclear will be show- consoles; a cartridge sys- sistorized tape microphones will be shown. ing its video amplifier and video cross- an and FM tem; FM antenna; AM A tensioned sheet of steel in the re- bar switcher. The TSAI signal stabiliz- transmitters; an FM stereo generator, verberation unit eliminates the need for ing amplifier is a solid -state instrument and other accessories. springs in adding echo to both mono designed to handle signals from micro- Personnel: Parker S. Gates, Lawrence and stereo programs, while the tape wave, mobile gear or master control. J. Cervone, Norbert L. Jochem, Eugene unit locates, edits and splices video tape The power supply is self -contained. The O. Edwards, Edward S. Gagnon, Frank without using developers. There will be VS22 -10 switcher has sealed relays ar- Parrish, Franz Cherny, Larry Pfister, six different models of the condenser ranged to form 22 input and 10 output Otto Fried, Robert Bush and Wallace microphones. lines. It is solid -state, transistorized and Kabrick; also field sales representatives. Personnel: Stephen F. Temmer and takes only 17.5 inches of rack panel Hugh S. Allen Jr. space. GENERAL ELECTRIC -CO. Personnel: R. W. Weiland, Roy Space 19E HARWALD CO. Wright and Darlene Ewing. Y New black- and-white cameras will be Space V -E, -E JAMPRO ANTENNA CO. featured at the GE exhibit. The PE -27 Automatic film inspection and editing Space 48W film camera, a transistorized vidicon machines will be featured at the Har- The vertical dipole FM antenna, as system, refines all the better features of wald display. Also shown will be auto- used in the Jampro dual polarized FM the PE -21 and includes a newly devel- matic projection, film handling, cleaning antennas, will be displayed. The antenna film scratch oped separate field mash vidicon. The and storage equipment and is encased in plastic and features a wide PE -28 and PE -29, three inches and detector. band balun transformer. Also available Personnel: R. Grunwald, R. Wallace, four and one -half inches, respectively, will be Jampro's line of coaxial switches, are new versions of the PE -20 A and H. Bowen, S. Caldwell, G. Casanave, R. manually operated for TV and FM use Short, L. Beilin, R. Samojla, V. B image orthicon cameras. They make and TV antennas. extensive use of transistors and are up- Svaigzne, J. Mason, N. Bertoia and K. Personnel: Peter Onnigian and Larry Sambers. dated through the use of the new TV- Seese. III-B transistorized video processing as- HEVI -DUTY ELECTRIC CO. sembly. KLIEGL BROS. Also on display: a 50 kw UHF trans- Space 35W mitter; a 200 w VHF low- channel trans- Space IE The display will highlight the Acu- mitter; a helical antenna; a zig -zag an- A new system of grouping TV studio volt, a new static line voltage regulator tenna; antenna test facilities; an image lights and settling their intensities in that provides high -speed correction of orthicon color live camera; a remote - advance, and a new miniaturized light line voltage variations. controlled transistorized studio vidicon will be featured. The Acuvolt, since it uses a static - camera; a transistorized vidicon live The preset studio light system, keyed magnetic circuit, has no moving parts. camera; the 4 -V transistorized color to the Klieg' peg -board insertion, is de- The firm says the instrument is es- film camera; a continuous motion film signed specifically for the television pecially valuable to broadcasters because projector, black- and -white and color; studio. The 1 kw Q -Lite, the firm says, film center multiplexers; a complete it smoothes out power "bumps," thus outperforms a 1.5 kw scoop and yet cutting down on tube damage. line of TV utility monitors; a black - can be barn -doored with a sharp cut -off. and -white calibration monitor; a tran- Personnel: J. Frank, W. Feldkircher, Personnel: Herbert R. More, Robert sistorized sync generator; transistorized R. Cornelia, B. C. Biega, D. Bockland, W. Bullock, Alwin Lassiter and Gerald stereo /monaural audio consoles; a com- R. Dance and R. Meyer. Marks. plete line of transistorized audio equip- ment, and an educational TV operating INDIANA GENERAL CORP. LOGOS LTD. center. Space N -E, Q -E Space C-E Personnel: Francis K. McCune, Indiana General will feature its Uni- High quality black- and -white and George L. Irvine, A. F. Maynard, H. E. con universal controllers, TV program color video tape -to -film transfers will be Smith, F. J. Bias, G. H Metcalf, John automation systems utilizing a high- demonstrated with 16mm projectors. Wall, L. M. Storey Jr., J. W. Stonig, speed magnetic core memory which Personnel: Charles F. Riley. M. R. Duncan, J. L. MacNair, C. J. permits program changes up to air time. Simon, J. T. Tillman Jr., R. E. Putman, Personnel: J. H. Bouwmeester, I. A. LTV CONTINENTAL ELECTRONICS F. J. Robinson, V. R. Wiebusch, A. C. Dickey, G. Smith, J. Welsh, M. Conti, DIV. Angus, R. N. Blair, P. A. Bock, J. S. J. Shames and J. Goldfeld. Collins, H. M. Crosby, F. M. Eames, Space 26W R.E. Fisk, G. W. Freeborn, C. F. Gan- INTERNATIONAL GOOD MUSIC INC. LTV will exhibit AM broadcast trans- ter, W. F. Goetter, S. R. Gordon, A. mitters and its Pro -Log automatic log- Gula, N. J. Hudak, J. D. Kearney, C. I. Space 73W ging and programing system. Kring, W. R. MacNeilly, V. P. Marlin, Both its Simplimation equipment and Personnel: J. O. Weldon, Mark W. if H. Martin, J. H. Painter, R. D. its musical services will be exhibited Bullock, Thomas B. Moseley, Vernon Peterson, H. L. Rabinowitz, B. P. Ran- with the major emphasis on the firm's Collins, James H. Hamilton, William E. som, P. E. Reilly, H. W. Morse, K. J. 300 control unit. The STR -1 program Waldrup, J. C. Nickens, Ernest Ankele, Richane, G. R. Rode, F. A. Sachs, W. logger -a six channel, FCC -approved John Fletcher, Joe Sainton, Bill Siney, L. Shepard, C. G. Stiefvater, R. W. automatic program logging unit -will George Krutilek, Don W. Clark and Taylor, R. A. Thompson, G. S. Tillman, also be shown. W. D. Mitchell.

106 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 STATIONS WITH STACKS" STAY ON THE AIR

Westinghouse high -voltage silicon rectifier stacks, 250 watts to 50 kw * - Why tolerate transmitter outages from rectifier arc unattended or plan to do so in the near future. The back? Mercury vapor tubes, the principal contrib- cost of a silicon rectifier assembly for your trans- utors to lost air time, are just plain old fashioned. mitter can be less than one set of mercury replace- Westinghouse solid -state rectifier stacks will give ment tubes. Take this important step toward you 100% power-supply dependability -no matter trouble -free operation today. Call or write Ozzie what the make or power level of your transmitter. Jaeger, Code 412, WA 5 -7272. Westinghouse Semi- Modernize your high -voltage cubicle. Join the grow- conductor Division, Youngwood, Pennsylvania. SC 2002 ing group of key network and independent stations (AM, FM and TV) whose chief engineers have P.S. Our megawatt rectifier assemblies are helping switched to Westinghouse silicon rectifiers. These to carry the message of hope behind the Iron and men based their choice on the knowledge that Bamboo Curtains. Westinghouse high -voltage assemblies have racked up over 20,000,000 hours of failure-free operation. You can be sure if it's Westinghouse Delay just doesn't pay, especially if you are running

BROADCASTING, March 30, 1964 '107 MACARTA INC. ment and accessories for operation in compensator eliminates the effect of Space 44W the 150-170 me range. signal dropouts in video tape playback Personnel: George W. Marti, Joe C. and is compatible with color and black - MaCarta's display will feature auto- Marti and Robert E. Richards. and- white. matic tape cartridge equipment, tran- Personnel: Sidney B. McCollum and TELECOMMUNICATIONS sistorized with a common motor cap- Mel Lieberman. stan. Test equipment designed for tape INC. machinery and new dual -channel Space K -E MIRATEL ELECTRONICS INC. recorders and playbacks will also be Space 33W shown. MTI's TG -902 and S -105 EIA syn- Personnel: G. D. Andrews, Gren chronizing generators and its Orth III Several new, fully transistorized video Andrews, Del Blomstrom, Victor image orthicon camera will be exhibited. monitors, with pulse -cross and fully Blacketer, Carroll Range, Edison The solid -state TG model is dual regulated high and low voltage power Moulic, William E. Moulic, John Bur- channel, with automatically counted supplies will be displayed. The units meister, Carl Martin and Jon Housour. equalizing pulses and vertical serrations. feature all modular construction and The 10w machine has composite video the individual unit modules carry a MACHTRONICS INC. or external sync input and has front three -year warranty. Also to be dis- panel controls. The 4w single-channel played Space 71W will be Miratel's high resolution S -105 model is also solid state with video monitor which was designed for The new broadcast model MVR -15 front panel controls. the Apollo /moon space program, and TV recorder will highlight this exhibit. The image orthicon camera is solid will be used in standard conversion Weighing less than 80 pounds, the state, completely modular and has low from broadcast to high resolution sys- MVR -15 sells for $15,750. It has two light level with high resolution. Weigh- tems. audio channels (separate record without ing 25 pounds, it has 10 me bandwidth Personnel: William S. Sadler. disturbing the video track), a sync sys- and sweep failure protection. tem that does not require a processor, Personnel: F. J. Beste Jr., William MITCHELL VINTEN INC. and better than 40 db signal -to-noise F. Jacob Jr. and Donald B. Schafer. Space 42W ratio. The MVR -15 remote control also McMARTIN INDUSTRIES INC. is available. New equipment displayed will be the Personnel: Kurt R. Machein, Frank Space 51W Mitchell SSR -16 sound newsreel camera, Gonzalez Jr. and Oliver H. Bjerke. balanced TV camera pedestal and an Three company's new products will outside broadcast dolly. be on display: MAGNETIC PRODUCTS (1) Selective Programer, Personnel: Donald L. Tucker, A. R. designed DIVISION, 3 M CO. primarily for operation of a Macmath and R. Bruce Hill. storecast service via SCA multiplex; (2) Space 21 W solid- state, SCA multiplex receiver TR- MOSELEY ASSOCIATES INC. 66, containing 23 semiconductors, Scotch brand sound recording tapes and Space 49W and video tapes will be shown. Among (3) an expanded line of audio equip- the professional sound recording tapes ment including transistor and economy Products to be displayed include 942 on display will be triple -length tapes, the tube amplifiers which range from 8 to mc/s to 952 mc/s audio studio-trans- line of standard lengths, tapes with extra 32 watts including a mixer -preamplifier. mitter links for AM, TV, FM (mono length and extra strength, tapes with A complete line of FM and SCA multi- and stereo) and intercity relay service; double length and double strength and plex, frequency, and modulation moni- 10 w FM exciter; stereo and SCA low print tapes for mastering and dupli- tors, including the RF amplifier TBM- generators; radio and wire remote con- cation. 2500 also will be shown. Another prod- trol systems; transistorized RF amplifier Also on display will be the Scotch uct will be the TBM -1500 FM stereo for AM monitors; and 10 w and 50 w brand video tape, which is used for rebroadcast receiver. FM transmitters. The company also is commercial broadcast, industrial and Personnel: Ray B. McMartin, Leon- planning a display featuring its model educational closed circuit and special ard E. Hedlund, Ray M. Unrath, LPE -10 FM exciter in which both FM video instrumentation applications. Charles King, Gary Heimsoth, Duane stereo and SCA signals will be in simul- Personnel: Ed Bruno. Haverty, A. W. Greeson, Joel Joseph, taneous operation. Ken Wyborny, Pete Ewing, Pete Seay, Personnel: John A. Moseley, Howard MARCONI INSTRUMENTS Art Cohen, Jack Mandabach, Mort M. Ham Jr. and Norm Steinberger. Space 70W Liebman, John Govreau, P. D. Thomp- OZALID REPRO PRODUCTS Communications test equipment in- son, Jim Howard, Joe Clancy and AI OF cluding TV transmitter side band ana- Schwartz. GENERAL ANILINE & FILM CORP. lyzer, transistorized video and audio MGM TELESTUDIOS INC. Space 58W generaltor and video sweep generator Space Z will be displayed by Marconi. -E The company will demonstrate its Personnel: Wally Oliver, Ken Meyers The MGM exhibit will be devoted to diazo copying machine, the Super and Bill Shuppert. its new Gemini tape /film system, which Ozamatic, and a selection of copying provides a process of simultaneous tap- materials. The contact- invoicing, traffic MARTI ELECTRONICS ing and 16 mm filming via a beam split - and availabilities systems will be de- monstrated by means of flow charts Space 67W ter and single lens. Also shown will be and a back screen projector. step -by -step procedures. Marti Electronics, a division of Marti Personnel: Stanley J. Farms, George Personnel: Peter J. McGrath and Inc., will display 950 me microwave K. Gould and Warren R. Smith. Jack Reynolds. equipment for use as aural broadcast MINCOM DIVISION, studio -transmitter links and intercity re- 3M CO. PHOTO RESEARCH CORP. lay, including subchannel exciters and Space 31W Space W -E mixer and receivers for multichannel The Mincom dropout compensator The Spectra TV Optoliner, an opto- application. Also remote pickup equip- will be featured in the display. The mechanical camera system tester for 108 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 poc[amati on

WheReaS:You will be automating station in the near future; and

WheQeaS: You will want this changeover to be as smooth and easy as you can make it since mistakes could be costly; and

WhePEaS:Your problems would most likely be caused by a lack of knowledge about the programming and engineering aspects of your new equip- ment; and

WhepeaS:Proper training of your personnel can assure a smooth t,znsition and continued success; and

WheReaS:INTERNATIONAL GOOD MUSIC has found the solution to these prob- lems through 4 years of experience in installing and successfully oper- ating automated radio stations; and

WhePEaS:INTERNATIONAL GOOD MUSIC makes its knowledge and experience available to you as a part of the only complete automation service available to broadcasters; th eef oe i 111 WILL: Provide a factory trained engineer to install your automation system; and

i ITI WILL: Conduct a training program, at your station, for your engineering and programming personnel; and

ICjIÌI WILL: Counsel you in programming the system to do your bidding and produce your sound; and

IgITI WILL: Continue, long after your installation is successfully completed, to stand behind its products with continuing engineering and programming as- sistance from its experienced staff of automation experts. INTERNATIONAL GOOD MUSIC, INC.

P. O. Box 943 Bellingham, Washington :1:022 Telephone: (206) 733 -4567

WHY? Because we think satisified customers are worth this sort of expense! We also want to sell our customers one of our fine music services. Over 75 satisified customers prove this is the right way to do business! Ask any of them! SEE US AT THE 1964 NAB CONVENTION - BOOTH 73 WEST

BROADCASTING, March 30, 1964 109 color, image orthicon or vidicon cam- Winters, J. E. Kelley, H. C. Vance, lighting panel, which provides five pre- eras will be on display for the first time G. E. Ryan, F. X. Banko, H. S. Stamm, set combinations of 20 or 40 lighting by Photo Research. A miniaturized TV R. Lord, R. M. Cahill, S. J. Martin, circuits. camera, weighing two -and -three quar- H. Kozicki, J. J. Kelley, J. H. Owens, Personnel: Sal Fulchino, John L. ters pounds, and the Candlea meter - G. G. Carne, E. A. Dymacek, R. A. Wyman, Robert C. Leedham, David A. foot candle also will be shown. Bassell, R. G. Neuhauser, M. Petrasek, Shaw, Authur Stambler, Bill L. Dun- Personnel: Karl Freund and Gideon A. P. Sweet, J. T. Houlihan and R. J. bar, Richard Burden, Milan Leggett Fiat. Liska. and Den Newman. INC. Q -TV INC. RAYTHEON CO. SARKES TARZIAN Space 17E Space 72W Space 11E New horizontal half -inch and five - Sarkes Tarzian will display the fol- eighths inch video typewriters and Products on display include: the new lowing new equipment: all- transistor- prompting equipment and accessories RM1 -C hetrodyne microwave system; ized image orthicon studio camera; au- will be displayed by Q -TV. KTR microwave TV relay systems for tomatic TV program switching and con- Personnel: Alvin Eisenberg, Sam El- remote pickups or STL use; TMA pro- trol systems; transistorized microwave gort and Stanley Train. gram audio channel units; new solid - transmitting and receiving gear and un- state clamper amplifiers, and microwave manned one- and -a -half inch vidicon RCA accessories. film camera systems. Personnel: Hugh Bannon, George Space 5 -E, 6 -E Personnel: Sarkes Tarzian, Biagio Hinckley, Bob Keller, Gene Love, Phil Presti, Russ Ide, Neff Cox Jr., John A new line of streamlined equipment Cass and Tim McInerney. Guthrie, Dick Swan, Dale Buzan, Bill will be shown, with the emphasis on Tarr ,Miles Blazek, Jay Cloud, Chuck modern TV facilities. REEVES SOUNDCRAFT Tudor, Morrell Beavers, Nubar Dono- New live and film 'IV cameras for DIVISION OF yan, Richard Dougherty, Dale Matheny, color programing will be on display, REEVES INDUSTRIES INC. Jack Roden, Joe Ryan and sales repre- each using the four -tube technique. Space L -E sentatives. The transistorized TK -22 monochrome film camera, with a one and one-half A heavy -duty, long -life Micro -plate SCHAFER ELECTRONICS also be video Reeves' first venture into inch vidicon pickup tube, will tape- Space 56W exhibited. the field -will be introduced. Two of the five RCA TV tape ma- Personnel: John S. Kane, Guido The SA -100 automatic spot locator chines to be shown will be TR -22 re- Neurotti, George P. Petetin, Thomas J. and model 800 stereo program auto- corders, one demonstrating color pro- Dempsey, Edward Schmidt and Robert mation system will be exhibited. The graming from tape and the other fea- E. Snare. SA-100 is a new random selection de- turing a new electronic editing system. vice for operating an Ampex reel -to- A new line of all transistor compact RIKER INDUSTRIES INC. reel tape deck, or a tape deck with video tape machines will also be shown. Space 64W similar control circuitry. Also on dis- New UHF transmitters on display play at the Schafer booth will be two will include a 30 kw unit with vapor - Riker. will demonstrate combinations transmitter remote control systems - cooled internal- cavity klystrons, which of the company's all- transistor video models 400 -RA and 300 -for either are pretuned for simplified installation, modules to meet custom requirements AM or FM transmitters, or both. and a 10 kw air -cooled transmitter need- for sync generators, test facilities, studio Personnel: Paul Schafer, Jim Har- ing relatively little floor space. or mobile video switchers, video dis- ford and Bob Levinson. New FM transmitters, among them tribution and signal stabilizing. a 20 kw unit, will be shown. All fea- Personnel: H. Charles Riker, James SESAC INC. A. Leitch, G. Kurt Butenhoff, S. S. ture new styling, new circuitry and a Space D -E new exciter. RCA will also show two Krinsky, Kenneth V. Seelig and Stuart new cartridge tape recorders, one a Bains. A new LP package, The Big Bands, multicartridge recorder using a stacked containing more than 115 selections on arrangement. ROHN SYSTEMS INC. 10 records will be introduced. Bands Personnel: C. H. Colledge, A. F. Space 57W featured include Duke Ellington, Count Inglis, J. P. Taylor, E. C. Tracy, A. M. Basie, Larry Elgart and Si Zentner. Miller, W. E. Morrison, V. E. Trouant, AM, FM and TV broadcast and Personnel: W. F. Meyers, A. H. M. A. Trainer, P. Bergquist, G. Bricker, microwave towers will be exhibited. Prager, Sid Guber, Jim Aylward, John J. C. Cassidy, E. J. Dudley, P. A. Also on display will be reflectors, light- Koshel, George Jellinek, Joe Quinn, Greenmeyer, E. T. Griffith, J. E. Hill, ing equipment, and associated tower Charles Scully, Glen Ramsey, Frank H. H. Klerx, E. N. Luddy, Dana Pratt, equipment and installation information. Watkins, Earl Brewer, Hal Fitzgerald, W. B. Varnum, N. VanderDussen; also Personnel: Dick Kleine, Dwight Vic Vickrey, Ray Van Hooser, Ed field sales representatives. Rohn, Al Repsumer, Bud Blaksley, Bob Cooney, Earl Pollock and Roy Drusky. Kennedy and Grady Rooker. RCA ELECTRONIC COMPONENTS & SHURE BROTHERS INC. DEVICES RUST CORPORATION OF AMERICA Space 68W Space 38W Space 1OE Microphones and accessories for A variety of tubes for radio and tele- Two new pieces of equipment will broadcasting will be featured at the vision will be shown by this RCA divi- be featured. The AL -10 local Autolog Shure display. Also to be shown are sion. Included are image orthicon, vidi- for AM and FM stations will be shown phono cartridges, SME pickup arm, SE- con, novar and citizen band. Other in operation. There is optional equip- 1 stereo broadcast preamplifier and items on display will include electronic ment such as alarm relays and DC am- M66 stereo equalizer. instruments, microphones, batteries, plifiers for special voltage booster re- Personnel: R. W. Carr, R. W. Ward, transistors and high fidelity components. quirements. Also demonstrated will be H. T. Harwood, M. B. Lorig, V. F. Personnel: G. A. Lucian, W. W. the Rust TV- 132-20 remote control Machin and G. Reese.

110 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 See us at the NAB Convention, Booth 47W

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BROADCASTING, March 30, 1964 111 SONY CORP. without rectifier tubes, and all power RA -100, capable of sequential or ran- levels use solid state supplies. dom selection of 100 two inch by two Space G -E Personnel: William H. Zillger, Arno inch slides. Sony is showing the PV -100 video Zillger, Joseph Ewansky, Erwin Taper, Personnel: George Andros, Hubert tape recorder (broadcast and nonbroad- John Klindworth, James Heaton, Glenn Schlafly, H. S. Newhall, H. Nettleton, cast versions), cameras, monitors and Webster and Betty Zillger. J. Munisteri and W. Mulcahy. accessory equipment. Personnel: H. McAdams, L. Costello, SYLVANIA ELECTRIC PRODUCTS TELEQUIP CORP. Sims, L. K. B. INC., HOME & COMMERCIAL J. Darrigo, Tsunoda, Space 3E Birchard, T. Morita, H. Bowmaster, H. PRODUCTS DIVISION Telequip's display will include: PYE Berlin, C. Lange, J. Nutting, H. John- Space 74W son, D. Robinson, H. Young, H. four-and -a -half -inch image orthicon Hermes, F. Kono, M. Morizono, J. Television - origination, production camera, LFR studio lighting line, 16 Baker. and display will be featured by Sylvania. mm newsreel camera with transistorized Personnel: Nicholas Rabecki Jr., mixer amplifier, portable power pack, Frederick T. Henry and William T. completely equipped vehicle for on the SPARTA ELECTRONIC CORP. Blackwell. spot tape and film coverage of remote Space 53W shows and news events. TEKTRONICS INC. Personnel: Howard L. Ryder, John Five new products will be on dis- Space 37W W. Schlageter, Lawrence D. Scheu Jr. play, including four machines that have The Tektronics display will include been added to Sparta's line of tape TELESYNC CORP. cartridge equipment. video waveform monitors, vectorscope The A -10 stereo console is complete- for color TV phase measurement, TV Space 32W and BC test equipment, oscilloscope ly transistorized with plug -in modules A new rear screen projector and a and has four stereo inputs, one micro- trace recording camera and auxiliary test equipment. new variable speed 35 mm roller cap- phone, two turntables and an auxiliary tion scanner will be featured, along with stereo input. Basically designed for Personnel: Keith Williams, Charles Rhodes, Larry Biggs, Deral Country- the firm's line of synchronous prompt- studio use by stations broadcasting in ing equipment. stereo, the unit is lightweight and can man, Don Hofmann, Jerry Coomber, Ralph Ebert, Don Clifford, Cliff Brie - The projector can produce 8000- be used for remotes. It has plug -in 8500 lumens, 35% more than cur- program amplifiers, microphone pre - senick, Don Gantner, Joe Gardner, Bill Lewis, George Lodge, Tom Long, Bob rent models, and is interchangeable amps and line- balancing input trans- with all rear screen projectors now formers for all channels. Meehan, Paul Whitlock, Ed Yore, Stan Kouba, Art Baumgarth, Dean Hill, being used by television stations. The The model 400 tape cartridge system scanner has a rotating head for hori- is also completely transistorized and de- Wendell Larmore, Dick Urban, Grace Berryhill, Hazel Brown, Ruth Christian- zontal and vertical tracking. signed for table -top use. It can be Personnel: Bob Swanson. changed into a record /playback or play- sen, Barbara Farrell, Jan Michela and Hildegard Richardson. back only by changing the front panel TELEVISION ZOOMAR CO. assembly. The BP-11, battery- operated TELEMET CO. portable tape cartridge playback, has its Space 8E Space 2E own built -in charging circuit. Zoomar will exhibit its Angenieux- Also new is the CP-6 portable pro- Telemet will show its new fully tran- Zomar lenses with a zoom rod control, gram delayer, which can delay five sec- sistorized effects /fader generator, a sync the Angenieux-Evershed lens and the onds or longer for editing live shows. lock, an all- transistor vertical test signal vidicon zoom rod controlled lens. The It is suitable for both studio and re- keyer, a transistorized color standard first two lenses have a basic range of 35 mote use. Another addition to the tape and color flying spot scanner. In addi- mm to 350 mm. The Vidicon, remote- cartridge line, the model 300 double - tion to the new equipment there will be ly controlled lens has a range of 15 mm deck timecaster, uses two tape cartridge shown a special effects generator /joy to 150 mm. transport decks and permits playing of stick positioner, video transmission test Personnel: Jack A. Pegler, Bill Pegler a time jingle any time. signal generator, EIA sync generator, and Dr. Frank G. Back. Personnel: William J. Overhauser, video distribution and pulse distribution Jack J. Lawson, Jess Swicegood, Herb- amplifiers, mid -frequency phase correc- THOMSON ELECTRIC CO. ert L. Arms, Charles A. Sprague, Glenn tors, multiburst generator, stairstep gen- Space 69W E. Webster and Eugene D. Bradley. erator, sine pulse and window generator and dot grating generator. Further ex- The display will center on the TV STANDARD ELECTRONICS CORP. hibits will show a flying spot scanner, studio equipment of Thomson's parent Space 60W TV monitor, encoder bar generator and company in France, Compagnie Fran - standard, all color, and a special effects caise Thomson- Houston. Included will Highlight of the display will be generator /fader and differential phase be a line of 4.5 and 3 -inch I.O. cam- Standard's new television transmitter. and gain receiver. eras, vidicon camera, flying spot scan- Its 25 kw TV aural and visual ampli- Personnel: J. Horowitz, D. J. Dudley, ner, synchronizing pulse generator, spe- fiers 1 and 250 w, kw, 5 kw and 10 kw W. T. Curdts, Sidney C. Gunston, Eric FM transmitters cial effects generator and camera con- also will be shown. King and Alex Kwartiroff. trol units. The new TV transmitter is a 2 kw Personnel: Messrs. Donnay, Salem, facility in a single standard electronics TELEPRO INDUSTRIES INC. Favereau, Goubert and Remy (from cabinet. It is solid state until the last Space 55W Paris); Ernest Stern and Miss L. For- few stages, then using five tubes, three nuto (from U. S.). visual and two aural. The new model New equipment exhibited will be the is designed for use if the FCC approves Telefader, a dual douser system capa- U.S. ARMY, TELERADIO BRANCH the proposal to reduce the aural to vis- ble of fading, dissolving, wiping and ual power ratio to 10 %. It is also avail- flashing; a prompting unit that is read- Space 76W able with the standard ratio. able at 15 feet and can be mounted on The Army's weekly TV show, The The company's FM transmitters are any camera, and a random access unit, Big Picture, and weekly radio series,

112 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 new camera fits all Tektronix Oscilloscopes Type C -27

pictures full 8 -cm x 10 -cm graticule on Polaroid* 3/," x 4t/d" film

Full -size reproduction of composite video signal--as displayed on Tektronix Type RM527 Waveform Monitor. Note that image is not reversed, right to left.

MI BINOCULAR VIEWING ONE -HAND PORTABILITY IN DIRECT RECORDING ® LIFT -ON MOUNTING ACCESSIBLE CONTROLS ® SWING -AWAY HINGING

Includes f11.9 lens with 1:0.85 object -to -image ratio, cable release, direct binocular viewing Plus system with removable viewing tunnel, and Polaroid Land Pack Film Back, using Type 107 ® COMPONENT INTERCHANGEABILITY ... with C -27 Camera black and white film or Type 108 color film. able to accept other lenses, film backs, shutter actuator, 35 -mm One mounting bezel adapts C -27 Camera to Type RM527 Waveform Monitor. Another mount- film attachment, other accessories. ing bezel adapts C -27 Camera to most other oscilloscopes. Bezels available separately $15. FOR C -27 CAMERA $420 ® CALL YOUR TEKTRONIX FIELD ENGINEER U. S. Sales Prices f.o.b. Beaverton, Oregon A DEMONSTRATION OF THE C -27 CAMERA. e Sby Polaroid Corporation

P.O. BOX 500 BEAVERTON, OREGON 37005 Phone: (Area Code 503) Mitchell 4 -0161 Telex: 036 -691 Tektronix, Inc. TWX: 503 -291 -6805 Cable: TEKTRONIX OVERSEAS DISTRIBUTORS IN 25 COUNTRIES TEKTRONIX FIELD OFFICES in principal cities in United States. Consult Telephone Directory Tektronix Australia Pty., Ltd., Melbourne; Sydney Tektronix Canada Ltd., ; Toronto Tektronix International A.G., Zug, Switzerland Tektronix Ltd., Guernsey, C. I. Tektronix U. K. Ltd., Harpenden, Herts SEE THE TEKTRONIX C -27 CAMERA AT NAB, BOOTH 37W

BROADCASTING, March 30, 1964 113 The Army Hour, will be exhibited. rent remote gain controls on video dis- cision phase monitor, newly designed Personnel: Lieutenant Colonel Wil- tribution. for use with critical directional rays liam T. Ellington, Major Vincent D'An - Personnel: William Boehme, Marvin where a high degree of resolution and gelo, Stanley Field and Specialist First Moss and Robert Bevel!. stability is required. Class John Darcy. Personnel: V. Setterholm, K. Boothe, VITRO ELECTRONICS J. Andre, R. Ellenberger and J. K. U.S. NAVY TELERADIO BRANCH & Space 25W Birch. RECRUITING SERVICE Space 75W Vitro Electronics, a division of Vitro WESTINGHOUSE ELECTRIC CORP., Corporation of America, will display its LAMP DEPARTMENT complete line of Nems -Clarke broad- TOWER CO. Space 3E UTILITY cast equipment, including the SDM -520 Space 46W spectrum display monitor, field intensity An all -glass integrated reflector flood - meters, phase monitors, FM and TV lamp suitable for color studio and TV In addition to the company's regular rebroadcast receivers, and video jack use will be on display. line of tower sections, hardware and panels and plugs. In addition, Personnel: A. A. Bottone insulators, Utility Tower will display its Nems- and G. G. Clarke will introduce the PPM -101 pre- Paragamian. new microwave passive reflectors, con- sisting of a 6 by 8 foot reflector mount- ed on a type 480 tower section with its own Starmount torque arm guy brack- Program producers and syndicators ets. The reflectors are available in all sizes. ABC FILMS LANG -WORTH FEATURE PROGRAMS Personnel: C. E. Nelson, M. N. Conrad Hilton, Suite 2316-19 Conrad Hilton, Suite 1218 Sholar, D.D. Giroux and V. G. Duvall. (see page 66) Personnel: John D. Langlois, C. O. Langlois Jr., Robert O. Boehmer and VISUAL ELECTRONICS CORP. ALLIED ARTISTS TELEVISION CORP. Robert Bechir. Space 15E Pick- Congress, Suite 485-87 (see page 66) M &A ALEXANDER PRODUCTIONS All solid -state equipment on display INC. will include the new Mark 10 visual AMERICAN INTERNATIONAL Pick -Congress, Suite 101-01A, 103 zoom orthicon cameras with built -in 10 TELEVISION to 1 zoom lenses. The firm's video and Personnel: Burton Alexander, Ar- pulse- assignment switching systems will Pick -Congress, Suite 461 -63 thur Greenfield and Chuck Whipple. be demonstrated in simulated control (see page 66) room displays, which will also feature MARK CENTURY CORP. (WALT DISNEY) a TV program automation system, TV Conrad Hilton, Suite 918A intercom, video and pulse distribution Conrad Hilton, Suite 1224 Personnel: Milt Herson, F. C. Beck, amplifiers and sync pulse generators. Personnel: Card Walker, Donn June Griffin, Mary Kempner, Ellis A packaged control room, Spotmas- Tatum, Vic Victoria, Phil Sammeth, Agee, Fred Winton, Herb Berman and ter's new line of tape cartridges and a Irving Ludwig, Barr Sheets, Vince Jeff - Steve Frohock. complete line of AM, FM and TV trans- erds and Tom di Stasio. mitters will be shown. Also on display: MARS BROADCASTING reversible cartridge audio tape systems, CBS FILMS INC. Milton, Suite 700 a color video tape operation, transistor- Conrad Hilton, Suite 2200 Conrad ized wireless microphones and Favag Personnel: William B. Tanner, Bob (see page 66) master clock systems. Whitney, Phil Nolan, Bob Bruce, Chuck Personnel: John P. Gallagher, F. DESILU SALES INC. James, John Pace, Harry Sanger, Wil- Cecil Grace, Jess Rafsky, Charles son Northcross and Dick Morrison. Spicer, Robert Bollen, George Wagner, Pick -Congress, Suite 481 -83 Don Quinlan, Richard Koplitz, Morris (see page 67) MCA -TV - Mayers, Felix Bonvouloir, Shirley Bon - Hilton, Suite 2400 vouloir, Janet Kopec, A. W. Greeson, EMBASSY PICTURES CORP. Conrad Cruz Rivera, Gerald Bobian, Alfred Continental, Suite 500-04 (see page 70) Menegus, Lewis Radford, Chet Siegrist, (see page 67) Wayne Marcy, Lyle Keys, Al Kaltman, MEDALLION TV ENTERPRISES Dallas Bernard, Bob Kuhl, Bob Hamil- FOUR STAR DISTRIBUTION CORP. Conrad Hilton, Suite 1618 ton, Ed Clammer, P. D. Thompson, (see page 70) Tim Lank, Jim Howard, Charles Halle, Pick -Congress, Suite 477 -77A Duane Hoisington, Lin Hargreaves, (see page 67) MGM -TV George Shotwell, Bob Becker and Dick Witkovski. HOLLYWOOD TELEVISION SERVICE Conrad Hilton, Suite 1905A Pick -Congress, Suite 467 -71 (see page 70) VITAL INDUSTRIES (see page 67) CHARLES MICHELSON INC. Space 43W JAYARK FILMS CORP. Conrad Hilton, Suite 534A Vital will display solid -state video Pick -Congress, Suite 427 -29 Personnel: Charles Michelson and distribution amplifiers, pulse distribu- Albert A. Altmark. tion amplifiers, sync, adding amplifiers, (see page 70) clamp amplifiers and various types of KING FEATURES SYNDICATE NANA RADIO video processing transistorized equip- ment. All units utilize solid -state elec- Pick -Congress, Suite 447 -51 Suite unassigned tronics and such features as direct cur - (see page 70) Personnel: William H. Shriver Jr.

114 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 NATIONAL TELEFILM ASSOCIATES INC. Pick -Congress, Suite 450 -55 (see page 74) Professional reel -to -reel quality NBC FILMS Drake with tape cartridge convenience (see page 74) OFFICIAL FILMS INC. Pick -Congress, Suite 435 -37 (see page 74) PAMS PRODUCTIONS Conrad Hilton, Suite 1033A Personnel: Jim West. PEPPER SOUND STUDIOS INC. Conrad Hilton, Suite 700 Personnel: William B. Tanner, Wil- son Northcross, Mike Alger, Ralph Stachon, Manny Lits, Norman Azoon, Grady Sanders, Lee Hartman, Ben Purvis, Frank Ragsdale, Jim Collins, Charlie Grood, Henry Tanner, Bill House, Ron Tuten and Zack Hernandez. PROGRAMATIC (Muzak) Conrad Hilton, Suite 1206 Personnel: Robert E. Sender, John Esau. DON PURCELL PRODUCTIONS Suite unassigned Personnel: Don Purcell. WALTER READE- STERLING Conrad Hilton, Suite 819 (see page 74) SCREEN GEMS INC. KRS 1

I O I -Stact E E C R N L T I Pick -Congress, Suite 457 -57A, 459 C S (see page 74) REVERSIBLE -HIGH SPEED FORWARD TAPE UNIT SEVEN ARTS ASSOCIATED CORP. Pick -Congress, Suite 439 -45 A BROADCAST CARTRIDGE - provides the superior (see page 78) quality of professional reel -to -reel. Full length programs. SPORTS NETWORK REVERSIBLE HIGH SPEED FORWARD all functions Conrad Hilton, Suite 2239A. - - pushbutton operated, full editing capability in a continuous Personnel: Richard E. Bailey, Roy - lance H. Sharp, William Hyland, An- loop cartridge. thony Trowbridge, Richard E. Bailey Jr., Ralph MacFarland, Charles A. COMPATIBLE WITH STACT Broadcaster- for program Voso, Victor H. Griner, Philip C. make up, automation, and provision for three cue tunes. Valastro and Louis E. MacDonald. STORER PROGRAMS INC. Executive House, Suite 3812 (see page 78) TELESYND, DIVISION OF WRATHER CORP. VISUAL, the leader... Pick -Congress, Suite 423 -25 first to offer a complete (see page 78) solid -state broadcast TELEVISION AFFILIATES CORP. Conrad Hilton, Suite 834A VISUAL ELECTRONICS CORPORATION Personnel: Robert Weisberg, Leo 356 west 40th street new york, n. y. 10018 (212) 736 -5840 ommINIMMIIIIIII BROADCASTING, March 30, 1964 115 Brody and Joseph Schackner. UNITED ARTISTS CORP. gren, Thomas O'Brien, Don Schlosser, Pick- Congress, Suite 411 -15 -19 Warren Somerville, Arthur Sulzburgh, TRANS -LUX TELEVISION CORP. John A. Thayer Jr., Frank Atkinson, Pick- Congress, Suite 403 -07 (see page 80) William Cochran, Paul Pearson, Gary (see page 78) WARNER BROS. TELEVISION Seslar, Richard Brahm, Irwin Brodsky, Richard Game, Tom Casey, Frank TWENTIETH CENTURY-FOX Pick- Congress, Suite 405 -09 Maguire and Jack Mahoney. TELEVISION (see page 80) ABC RADIO STATIONS Pick -Congress, Suite 431 -33 (see page 80) Networks Suite unassigned Personnel: Harold L. Neal Jr., Wal- RICHARD H. ULLMAN ASSOCIATES ABC RADIO ter A. Schwartz, John D. Gibbs, Ralph Conrad Hilton, Suite 2000 Conrad Hilton, Suite 1804 -06, 1809 W. Beaudin, Charles D. Fritz, Don B. Personnel: Morton J. Wagner, Personnel: Robert R. Pauley, Ed Curran, Ben G. Hoberman, Fred Zell - Dwight Case, Dan Davison, Mel Ryan ward Bishoff, Theodore M. Douglas Jr., ner, Ronald L. Sack and Charles A. and Herb Eiseman. Jack Mann, Earl Mullin, Robert Holm DeBare. ABC -TV Conrad Hilton, Suite 2320 -25 DOUBLE THE SIZE OF Personnel: Leonard H. Goldenson, Simon B. Siegel, Everett H. Erlick, James C. Hagerty, Herbert Hahn, Al- fred R. Schneider, Thomas W. Moore, Elmer W. Lower, Julius Barnathan, Al- fred R. Beckman, Michael P. Boland, Robert L. Coe, Douglas Cramer, James E. Duffy, Theodore H. Fetter, Don Foley, Michael J. Foster, Armand Grant, Edgar J. Scherick, John T. Curry, Joseph Giaquinto, Leonard Maskin, Sidney R. Mesibov, Marvin Schlenker, Frederick Schuhmann, Don- ald S. Shaw, Paul Sonkin, Stephen Strassberg, David E. Eschelbacher, Henry W. Levinson, James Levy, Jack Singer, Jerome Zucker, George Corrin, George Hoover and Sheldon Jacobs. ABC -TV SPORTS PROGRAMS INC. Conrad Hilton, Suite 2320-25 Personnel: Chester Simmons, Jack Fitzgerald, Elliott Ames and Jim Mc- Kay. ABC RANGE -TV STATIONS Executive House, Suite unassigned Personnel: Theodore F. Shaker, Robert T. Goldman, Edward A. War- ren, Walter M. Stein, Symon B. Cowles, Charles A. DeBare, John O. Gilbert, Richard Beesemyer, John F. Pival, MINIMUM FOCUSING DISTANCE Donald Keck, D. Thomas Miller, John Campbell, David M. Sacks and Russ 3 FEET Coughlan. CONVERTORS EXTEND ABC WESTERN DIVISION RANGE FOR REMOTES Conrad Hilton, Suite 2320 -25 21/4 to 221/2 inches Personnel: James G. Riddell, Ben 3.6 to 36 inches The Angenieux -Zoomar lens effectively doubles Hoberman, Vincent A. Francis, Elton the size of TV studios because of its 35mm. wide H. Rule, Jerome Bredouw, Rowe 5.7 to 57 inches angle view and 3 foot minimum focusing dis- Giesen, Elliott W. Jr., tance. With cameras operating closer to the Henry Adrian INTERCHANGEABLE talent or in confined sets, you zoom from a cover Samish, Jerry Zigmond, Harvey Bennett, ALL IMAGE shot of three people to an area of 3 x 4 inches. Courtney McLeod, Richard O'Leary, ORTHICON CAMERAS Contrast and resolution equivalent to fixed focus Theodore Grenier, Richard Loeb and lenses. See these lenses in use at the NAB ZOOM ROD CONTROL William W. Edwards. CONVENTION Booth 8E SERVO CONTROL CBS RADIO

JACK A. PEGLER BILL PEGLER Conrad Hilton, Suite 2306 TELEVISION ZOOMAR COMPANY Personnel: Arthur Hull Hayes, James M. Seward, George Arkedis, W. Thom- 500 Filth Ave., Rm. New N.Y. 10036 Area 212, BRyant 9.5835 5520 York Code as Dawson, George Perkins, Fred

116 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 Ruegg, William A. Schudt Jr., David- son M. Vorhes, Alvin Balkin, Alfred N. Greenberg, William Greene, Rich- ard Hess, Gerald F. Maulsby, Norman Ober, Arthur G. Peck, Ogden Prest- holdt and Eric H. Salline. CBS RADIO STATIONS Conrad Hilton, Suite 2306 NEW IMPROVED ATC Personnel: Donald J. Trageser, Dom- inic Quinn, E. H. Shomo, Leon Schlos- ser, Robert P. Sutton, Harfield Weedin, Ralph Goshen, Joseph Cook, John O. Downey, Michael Grant, Robert F. Hyland, Jules Dundes and Henry Basayne. CBS -TV Conrad Hilton, Suite 2305A FROM AUTOMATIC TAPE CONTROL Personnel: James T. Aubrey Jr., Richard Forsling, John P. Cowden, Michael H. Dann, William B. Lodge, See this newly engineered multiple Joseph H. Ream, Edward L. Saxe, Carl cartridge handler at the NAB show, S. Ward, Gordon Hayes, Charles S. a Cab - Steinberg, James J. Kane, Harry J. April 5 -8. Built into standard Feeney, Robert F. Jamieson, Drew rack cabinet, the improved Brinkckerhoff, Richard O'Brien, Joseph ATC -55 may be made a part of your A. Flaherty, Robert Wood, David R. existing automatic broadcasting Williams, Edward E. Scovill, Donald equipment or may be used as a Clancy and Leonard De Nooyer. cartridge libraryfor live broadcasting. KEYSTONE BROADCASTING CO. Conrad Hilton, Suite 806 Check these features : Personnel: Sidney J. Wolf, Edward R. Peterson, John Hartigan and Chriss New positive indexing direct Fahy. current braking system. MUTUAL New gravity lock cartridge load- Conrad Hilton, Suite 1604A -06A ing stops. Personnel: Robert F. Hurleigh, New element guided floating Charles W. Godwin, Herbert J. Cutting, Richard M. Brescia, Raymond M. cartridge storage rack. Smith, Harold M. Wagner, Leslie New quieter operation. Learned, Francis X. Zuzulo, Joseph F. Keating, Stephen J. McCormick, New ease of maintenance. Charles A. King and Frank Miller. Adaptable to existing automatic NBC NBC RADIO, -TV systems. Sheraton -Blackstone Personnel: Robert W. Sarnoff, Rob- Can be used with ATC Auto- ert E. Kintner, David C. Adams, Peter matic Program Logging. Affe, Harry Bannister, Joseph Ber- halter, Hugh Beville, Anthony Cervini, Automatic Electric dual contact Charles Corcoran, Don Durgin, relays used throughout. William Duttera, Syd Eiges, Steve Flynn, George Fuchs, Joseph Good- Available in stereo. fellow, Julian Goodman, George Graham, Louis Hausman, Sheldon Make it a point to stop in and see Hickox, Robert Hitchens, Sherman this new and improved cartridge Hildreth, George Hooper, Lee Jahncke, handler at Booth 24 -W at the 1964 Arthur Johnson, Michael Joseph, Bob NAB. Or, write ATC for literature and Kasmire, William Kelley, John Ken- nedy, Peter Kenney, John Keys, Joseph more information. Klein, John Knight, Malcolm Laing, Robert Lemon, George Lenfest, Carl Lindemann, Bill McAndrew, Tom Mc- Cray, Bill McDaniel, Don Mercer, Ray- mond O'Connell, Wilfred Prather, Theo- dore Reinhard, Paul Rittenhouse, Ste- phen Rooney, William Rubens, Aaron AUTOMATIC (^ j C) TAPE CONTROL Rubin, Bud Rukeyser, Al Rylander, 1107 E. Croxton Ave. Bloomington, Illinois Tom Sarnoff, Walter Scott, Ludwig

BROADCASTING, March 30, 1964 117 Simmel, George Skinner, Marion Ste- DeWitt Landis, John F. Hardesty, Rich- son, W. B. Taylor Eldon, William phenson, Robert Stone, Cornelius Sul- ard A. Shaheen, John D. Stebbins, John Davidson, Monroe H. Long Jr., Alan J. livan, Dave Tebet, Grant Tinker, Wil- H. Hicks Jr., Barry Winton and Boyd Bell, George Harding, Marshall Keel- liam Travarthen, Gene Walsh, Theo- Kelley. ing, John Murphy, Robert Hethering- dore Walworth, Arthur Watson, Dick ton and Robert Brockman. Welsch, Werner, Bob Wogan and NORMAN & NORMAN Mort AM RADIO SALES Lloyd Yoder. Conrad Hilton, Suite 35 -36A Personnel: Hugh R. Norman, George Sheraton -Chicago, Suite 2646 NETWORK QXR B. Norman and Nadine Lounsberry. Personnel: Wilmot Losse, John Sheraton- Blackstone, Suite unassigned Barry and Jerry Glynn. HOWARD E. STARK Personnel: James Sondheim. Conrad Hilton, Suite 1207A AVERY -KNODEL Personnel: Howard E. Stark. Sheraton -Blackstone, Suite 1108 Station brokers Personnel: J. W. Knodel, J. JACK L. STOLL & ASSOCIATES Robert Kizer, John S. Stewart, Donald F. Mc- BLACKBURN & CO. Conrad Hilton, Suite unassigned Carty, Roger O'Sullivan, F. Robert Essex Inn, Suite unassigned Personnel: Jack Stoll. Kalthoff, M. William Harms Jr., James M. McGreevy, Shawn McGreevy, Gale Personnel: James W. Blackburn, EDWIN TORNBERG & CO. Blocki, Arthur O'Connor. Jack V. Harvey, Joseph M. Sitrick, Essex Inn, Suite 1501 Clifford B. Marshall, William B. Ryan, MORT BASSETT & CO. Hub Jackson, H. W. (Dutch) Cassill, Personnel: Edwin Tornberg, Edward Bennett Larson and Colin M. Selph. Wetter and Douglas Kahle. Ascot House, Suite unassigned ALBERT ZUGSMITH, Personnel: Mort Bassett and Shaun R. C. CRISLER & CO. COMMUNICATIONS Murphy. Conrad Hilton, Suite 1319 -20A Executive House, Suite 904 ELISABETH M. BECKJO ROAN Personnel: Paul Wagner, Alex How- Personnel: Art Hogan and Jack Suite unassigned ard and R. C. Crisler. Feldman. Personnel: Elisabeth M. Beckjordan. DANIELS & ASSOCIATES INC. Conrad Hilton, Suite unassigned Station reps CHARLES BERNARD CO. ( Network) Personnel: Bill Daniels. ABC TELEVISION SPOT SALES Pick -Congress, Suite unassigned Executive House, Suite Unassigned WILT GUNZENDORFER & Personnel: Charles Bernard. ASSOCIATES Personnel: James E. Conley, Fred L. Nettere, Arthur J. DeCoster, Robert JOHN BLAIR & CO. Conrad Hilton, Suite unassigned Sùllivan, James Osborn and Charles BLAIR TELEVISION Personnel: Wilton Gunzendorfer. Barrickman. BLAIR RADIO HAMILTON -LANDIS & ASSOCIATES ADVERTISING TIME SALES INC. Sheraton -Blackstone, Suite 608 -09 INC. Conrad Hilton, Suite 600 Personnel: John Blair, David Lundy, Conrad Hilton, Suite 729A Personnel: Thomas B. Campbell, Arthur H. McCoy, Frank Martin, Personnel: Ray V. Hamilton, H. James A. McManus, John A. Thomp- James Theis, Louis Faust, Harry Smart, Tom Harrison, Art Stringer and Stuart W. Cochran Jr. THE BOLLING CO. Executive House, Suite 2004 NAB plans massive staff at Conrad Hilton Personnel: George W. Bolling, Ralph Kelley, Robert Cronin and Frank Washington headquarters of the ence Mitchell, Paul Comstock, Hollis Bolling. National Association of Broadcasters Seavey, Lor Frank, Howard Bell, Ed BROADCAST TIME SALES will be practically deserted during Bronson, Harry Ward, Charles Stone, Executive House, Suite unassigned the NAB convention in Chicago, Frank Morris, Stockton Helffrich, Bill Busch - April 5 -8. President LeRoy Collins Robert Benwitt. Personnel: Carl Schuele, will lead a group of nearly four Also, Peg Ahearn, John Couric, gen. dozen NAB executives, near execu- Milton Magruder, Bill Mansfield, CBS RADIO SPOT SALES tives and secretaries to Chicago for Robert Hallaban, Mary Belle Wil- the four days of meetings. William liams, Douglas Anello, William Car- Conrad Hilton, Suite 1218A Walker, NAB assistant treasurer, has lisle, Tish Duve, James McKnight, Personnel: Maurie Webster, Ron Gil- been in Chicago for the past 10 days Hamilton Woodle, Spencer Denison, bert and Charles Burge. making final plans with the hotel. Charles Drew, Oliver Henry, Ernest CBS -TV NATIONAL SALES The association's executive offices Sanders, Paul Fry, Everett Rever- for the convention will be located on comb, William Walker, Ella Nelson, Drake the third floor of the Conrad Hilton Clara Ross, Bud Courson, George Personnel: Bruce Bryant, Richard hotel (see directory, page 122). Bartlett, Shirley Ostmann, Alvin M. Loftus, Ted O'Connell, Bill Miller, NAB staffers in attendance will King, Melvin A. Goldberg, George Craig Lawrence and Merle S. Jones. include Executive Vice President Gayou, Edward Gayou, David HENRY I. CHRISTAL CO. Vincent Wasilewski, Jim Hulbert, Doughty, Jonah Gitlitz. Betty Dalzell, Mary Lee Schiffer, Staff attorney Robert Cahill will Conrad Hilton, Suite 1306 Sherri! Taylor, Harold Niven, Flor- keep the offices open in Washington. Personnel: Henry I. Christal, Irvin Gross, Philbin Flanagan, Vance Harri- son, John Fouts, Richard Charlton,

118 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 Mark Day, Harry Simmons and John Finley.

ROBERT E. EASTMAN & CO. Executive House, Suite 2711 Personnel: Robert E. Eastman, Frank Boyle, Joseph Cuff, Richard TELEPRO INDUSTRIES Leader, Dale Stevens, Don Dalton, Bruce Houston, Anthony Cuttone, FORMERLY A DIVISION OF Mike Disney, Richard Walker and Bill Burton. TELEPROMPTER CORP. FM GROUP SALES Suite unassigned INVITES YOU TO VISIT OUR Personnel: Arthur Sakelson, James H. Morrow, Charles Kline. DISPLAY AT THE N.A.B. TO

tb GILL -PERNA INC. SEE OUR MOST ADVANCED Executive House, Suite 3011 Personnel: John J. Perna Jr., Helen LINE OF TELEPROMPTER Gill, Walter Beadell, Marshall Black and Dan Bowen. EQUIPMENT. HARRINGTON, RIGHTER & PARSONS Sheraton- Blackstone, Suite 808 Personnel: John E. Harrington Jr., Volney Righter, James O. Parsons Jr., John Dickinson, Arthur Elliot, Chris Rashbaum, Robert L. Gilbertson, Peter T. Childs, Lon E. Nelles, Don K. Stew- art, Edward R. Theobald, Frank B. Rice, Byington S. Colbig, Richard M. Especially engineered, Gardner, Carter S. Knight and Frank Dougherty. designed, and GEORGE P. HOLLINGBERY CO. Conrad Hilton, Suite 1600 manufactured for the Personnel: George P. Hollingbery, Edward Spencer, Fred Hague, Harry Wise, Phi! Corper, Roy Edwards, War- Television Broadcast ren Nelson, Robert Pierce, Richard Hunter and George Hemmerle. Industry. HAL HOLMAN CO. Conrad Hilton, Suite 2422A Personnel: Hal Holman. George Andros, Manager, Broadcast Sales, BERNARD HOWARD & CO. will be in Booth 55 -W to demonstrate our Pick -Congress, Suite unassigned Personnel: Bernard Howard, Jack equipment and to show you what we have Davis, Robert Bell, Norman Berk and that is new. Be sure to see him there! Bernard Ochs.

H -R REPRESENTATIVES Continental, Suite 1500 TELEPRO INDUSTRIES INC. will continue to Personnel: Frank M. Headley, Frank provide the Broadcast Industry with the finest F. Pellegrin, Dwight S. Reed, James M. equipment, the best possible service, and the Alspaugh, Edward P. Shurick, Miss Avery Gibson, Jack White, Grant same TelePrompter personnel whom you have Smith, Bill McRae, John Buzby, Charles known so well for the past twelve years. W. Ferguson, Vernon Heeren, Jack Shaver, James Fox, Rex Lathen and Bernard Slavin. THE KATZ AGENCY Executive House, Suite 3803 Personnel: Charles Abbott, Martin Beck, 011ie Blackwell, Edward Codel, Daniel Denenholz, Scott Donahue, INDUSTRIES, INC. James Greenwald, Eugene Katz, M. S. 67 WEST 44TH STREET, NEW YORK, N.Y. 10036 Kellner, Frank McCann, Michael Mem-

BROADCASTING, March 30, 1964 119 brado, Tod Moore, Walter Nilson, METRO TV SALES EDWARD PETRY & CO. Alan Axtell, Joseph Hogan, William Suite unassigned Conrad Hilton, Suite 1400 Lee, Robert Rohde, C. C. "Bud" Personnel: Edward Petry, Edward Bowlin, Robert Huth, William Joyce, Personnel: John Syas and Alfred T. Voynow, Martin Nierman, Ted Page, Roland King, Thomas Kniest, James Parenty. Ben Holmes, Bill Cartwright, Dick Muse, Winslow Uebel and Thomas Hughes, Lloyd McGovern, Junius Zolp, SALES Winters. NBC SPOT Bob Schuessler, Sam Hall and Bruce Ambassador East Mayer. JACK MASLA & CO. Personnel: Richard Close and Ray- PAUL H. RAYMER CO. Park East, Suite 601 Welpott. mond Executive House, Suite unassigned Personnel: Jack Masla, Allan Klam- Personnel: Paul H. Raymer, Frank er, Bob Wencel, Bud Pearse, Gene PETERS, GRIFFIN, WOODWARD INC. Gray A. Browne, Robert Richmond and Jeff and Clarke Brown. Sheraton- Blackstone, Suite 704 -06 Parker. Lloyd McGAVREN -GUILD Personnel: H. Preston Peters, RKO GENERAL NATIONAL SALES Griffin, Jones Scovern, Ray M. Stan- Executive House, Suite unassigned field, Lon A. King, Arthur E. Muth, Continental, Presidential Suite Personnel: Daren McGavren, Ralph William G. Walters, John C. Butler, Personnel: Donald Quinn, Edwin Guild, Ed Argow, Ray Watson, Paul William W. Bryan, James R. Sefert, Metcalfe and George Jeneson. Lagasse, Robert Mahlman, Pete La- M. C. Via Jr., Allen V. Hundley, Ar- SAVALLI/ GATES bruzzo and Theodore Chambon. nold K. Knippenburg, John T. Cam- Executive House, Suite 11 eron, John M. Brigham, John A. Cory, THE MEEKER CO. Personnel: Joseph Savalli, Bill Wil- William J. Tynan, W. Donald Roberts son, Robert Flanigan and Kenneth Conrad Hilton, Suite 1700 Jr., J. Hummel Jr., James D. Louis Dev- Schefer. Personnel: Robert Meeker, Robert lin, John E. McGowan, James R. Park- Dudley, Charles Standard, Jack Hard - er, Bill J. Scharton, Kenneth L. Brown, SELECT STATION REPRESENTATIVES ingham, Martin Mills, Carl Jewett, Don John D. King, Robert E. Swanson, Ar- INC. Palmer, Harold Soderlund, Herb Hahn thur W. Bagge, Sidney Carter and John Sheraton- Chicago, Suite unassigned and James Monroe. K. Markey. Personnel: Al Shepard, Iry Unger, Tom Petree and Jack Hetherington. METRO RADIO SALES ROGER O'CONNOR INC. Sheraton -Chicago, Suite 1841 Conrad Hilton, Suite 1519 SPOT TIME SALES Personnel: H. D. Neuwirth, Robert Personnel: Gary Eckhard, John Grif- Executive House, Suite unassigned Williamson and William Lauer. fin and Jack Liddy. Personnel: Carl Loucks, John Erick- son, John Papas and John Cook. STONE REPRESENTATIVES Conrad Hilton, Suite 800 Personnel: Peggy Stone, Saul Frisch- ling and Sy Thomas. you are cordia /'4t STORER TELEVISION SALES Executive House, Suite 3812 Personnel: Peter Storer, Frank Bar- ron, Jack Kelly, Stan Schloeder, Bud invited to visit our Mertens and Julian Kanter. TELEVISION ADVERTISING REPRESENTATIVES Continental, Suite unassigned Personnel: Robert M. McGredy, CONVENTION Lamont L. Thompson, Marvin L. Sha- piro and Benjamin Margolis. VENARD, TORBET & McCONNELL HOSPITALITY INC. SUITE Conrad Hilton, Suite 2100 Personnel: Lloyd Venard, James V. McConnell, Alan Torbet, Steven Rin- toul, Howard Meyers, Tray Tomberlin, 7OSA Dan Ruffo and Robert R. Allen. WEED RADIO & TELEVISION CORP. Suite unassigned CONRAD HILTON Personnel: E. J. Fitzsimmons and William Moyer. ADAM YOUNG INC. Conrad Hilton, Suite 1100 Personnel: Adam Young, James F. BROADCASTING O'Grady, David L. O'Shea, R. John WATHE SUSINESSWEEILY OF TELEVISION AND RADIO Stella, Earl W. Steil, Richard L. Free- man, Thomas M. Dolan, Robert J. Somerville and Clyde B. Melville.

120 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 TELEVISION BUREAU OF Other exhibitors ADVERTISING Free to first 2,000 AT &T Conrad Hilton, Suite 1606 Suite unassigned The Southern Baptist Conven- Personnel: Norman Cash, George tion has taped special radio month Personnel: Richard L. Hake, John Huntington, Bill MacRae and William messages by Art Linkletter and C. Mazzei and Sheldon C. Jenkins. B. Colvin. the Reverend Billy Graham that will be sent free to the first 2,000 JOHNSON ELECTRONICS INC. TELEVISION INFORMATION OFFICE members of the National Associa- Suite unassigned tion of Broadcasters who request Conrad Hilton, Suite 706 them. Personnel: E. C. Johnson, Ralph L. Personnel: Roy Danish, Lawrence The convention's Radio and TV Weber. Wickham and Carl Commission recorded four mes- Creshkoff, Ben Burkland. sages, each approximately three RADIO ADVERTISING BUREAU minutes, using the 1964 radio Conrad Hilton, Suite 1206A month theme jingle "Radio . . . TV STATIONS INC. Your Constant Companion" as Personnel: Edmund C. Bunker, background music. The tapes Miles David, Robert Alter, Lewis P. Conrad Hilton, Suite 1924A were made in cooperation with Birchfield, Keith Trantow, Harry Has - Personnel: Herb Jacobs, Grace the NAB's public relations service lett, Norman Gittleson, John Ackerman Jacobs, Don Menchel, Ron Krueger, for radio month in May. and Ron Manders. Gary Ferlisi and Doris Bennett. The NAB sent out radio month two weeks ago (BROADCAST - SOFTNESS GROUP UNITED PRESS INTERNATIONAL ING, March 23) to all radio mem- Executive House, Suite unassigned bers. Feature of the kit is the Conrad Hilton, Suite 1122A "Broadcaster's March," recorded Personnel: Don Softness. by the U. S. Army Band. Personnel: Thomas E. Cunningham, NAB members may receive STANDARD RATE & DATA SERVICE LeRoy Keller, Frank Tremaine, Dale M. Johns, Richard A. Litfin, Burton copies of the Southern Baptist sa- Conrad Hilton, Suite 1706A lutes from John Cobb Smith, Spe- Reinhardt, Dean C. Miller, Peter S. cial Programing Section, Southern Personnel: Phillip Wenig, Bruce Willett, Philip M. Keohane, Willis Baptist Convention, 6248 Camp Bortner, Marshall Dickman and Joe Evans, Robert E. Page, George M. Se- Bowie Boulevard, Fort Worth 16. Slattery. bree and John E. Young.

Anyway You Look at Research firms It,,,

AMERICAN RESEARCH BUREAU Conrad Hilton, Suite 605 Personnel: J. W. Seiler, Ralph All Crutchfield, Jim Rupp, Bill Shafer, Clay Braun, C. A. Kellner, Bill Sudbrook, Solid Phil Mazur, Al Petgen, John Sovocool, John Thayer, Jack Gross, Herb Kauf- State man, Harvey Barad, Dick Lane and Alain Tessier.

A. C. NIELSEN CO. Conrad Hilton, Suite 605A Personnel: George Blechta, John Churchill, Jim Shoemaker, Bill Wyatt, Image Orthicon Joe Matthews, Roy Anderson, Gene Vidicon McClure, Nat Rubin, Bill Ryan, Don Image Pick -Up Waterbury, John Workmeister, Ben Wilson and Gene Woolpert. 11111111INIMMII=k $111111111=0 THE PULSE INC. Conrad Hilton, Suite 1800 S A R K E S TARZIAN Personnel: George Sternberg, Allan BROADCAST EQUIPMENT DIVISION BLOOMINGTON, INDIANA Klein, Sterling Beeson and Dr. Sydney Roslow.

BROADCASTING, March 30, 1964 121 Photo Research Corp. Space W -E Q -TV Inc. Space 72W RCA Space 5E, 6E RCA Electronic Components & Devices Space 10E Raytheon Co. Space 11E Reeves Industries Inc. Space L-E Riker Industries Inc. Space 64W Rohn Systems Inc. Space 57W Rust Corporation of America Space 38W Sarkes Tarzian Inc. Space 17E Schafer Electronics Space 56W SESAC Inc. Space D -E Shure Brothers Inc. Space 68W Sony Corporation of America Space G -E Sparta Electronic Corp. Space 53W Standard Electronics Corp. Space 60W Sylvania Electric Products Inc. Home & Commercial Products Division Space 74W WHERE TO FIND IT Tektronics Inc. Space 37W Telemet Co. Space 2E Telepro Industries Inc. Space 55W equipment manufacturers Commercial Recording Corp. Space A-E, B-E Exhibits of Telequip Corp. Space 3E Conrac Division, Gianinni Space 7E will be located in the lower lobbies of Telesync Corp. Space 32W Cummins Engine Co. Space 36W the Conrad Hilton hotel during the Television Zoom:. Co. Space 8E Dresser -Ideco Co. Space E -E Thomson Electric Co. Space 69W NAB convention. Exhibit space and /or Dynair Electronics Inc. Space 47W U. S. Army, Teleradio Branch Space 76W the hospitality suites assigned as of Dynatronics Inc. Space 63W U. S. Navy, Teleradio Branch, March 25 are shown. All room and Electra Megadyne Inc. Space 4E Recruiting Service Space 75W Electronics, Missiles & Communications space designations are Conrad Hilton Utility Tower Co. Space 46W Inc. Space 54W hotel unless otherwise indicated. Sym- Visual Electronics Corp. Space 15E Fairchild Recording Equipment Space M -E bol Sh -B means Sheraton- Blackstone. Vital Industries Space 43W Filmline Corp. Space T -E Vitro Electronics Space 25W Large directory boards will be posted Fort Worth Tower Co. Spice P -E Westinghouse Electric Corp., Lamp in the lobbies of the Conrad Hilton, Gamma Scientific Inc. Space 0 -E Division Space 3E with special directories on each floor. Gates Radio Co. Space 40W General Electric Space 19E NAB CONVENTION OFFICES EXHIBITORS Gotham Audio Corp. Space 59W AKG of America Division Harwald Co. Space V -E, Y -E (All NAB convention and staff offices are on the of North American Philips Co.....Space R -E, U -E Hevi -Duty Electric Co. Space 35W third floor of the Conrad Hilton unless otherwise Albion Optical Co. Space 29W Indiana General Corp. Space N -E, Q -E designated) Alford Manufacturing Co. Space 22W International Good Music Inc. Space 73W Convention Manager Room 1 Altec Lansing Corp. Space 34W International Nuclear Corp. Space 45W Everett E. Revercomb, secretary- treasurer Alto Fonic Tape Service Space 23W Jampro Antenna Co. Space 48W Convention Program Room 4 Amperex Electronic Corp. Space U -E Klieg! Bros. Space lE Harold Niven, assistant to the executive vice Ampex Corp. Space 28W Logos Ltd. Space C -E president Andrew Corp. Space 61W LTV Continental Electronics Space 26W Engineering Conference Room 1 Arriflex Corporation of America Space H -E MaCarta Inc. Space 44W George W. Bartlett, manager Automatic Tape Control Inc. Space 24W Machtronics Inc. Space 71W Convention Exhibits....East and West Exhibit Halls Ball Brothers Space 30W Magnetic Products Division, 3M Co Space 21W George E. Gayou, exhibit director Bauer Electronics Corp. Space 52W Marconi Instruments Space 70W Edward L. Gayou, assistant exhibit director Boston Insulated Wire & Cable Space 65W Marti Electronics Space 67W Registration Desk Lower Lobby Broadcast Electronics Space 15E Maryland Telecommunications Space K -E William L. Walker, assistant treasurer Charles Bruning Co. Space 39W McMartin Industries -Inc. Space 51W Convention News Room 3 CBS Laboratories Space 62W MGM Telestudios Inc. Space Z-E John M. Couric, vice president of public CCA Electronics Corp. Space 66W Mincom Division, 3M Co. Space 31W relations Century Lighting Inc. Space S-E Miratel Electronics Inc. Space 33W Newsroom Astoria Room Chrono -Log Corp. Space 50W Mitchell Vinten Inc. Space 42W Cleveland Electronics Inc. Space F -E Moseley Associates Inc. Space 49W NAB STAFF OFFICES Collins Radio Co. Space 20W, 27W Ozalid Products, Repro General Aniline Executive vice president Room 4 Colortran Industries Space J -E & Film Corp. Space 58W Vincent T. Wasilewski Radio Room 2 Sherri) Taylor, vice president Station services Room 2 William Carlisle, vice president We'll cover Chicago like the dew Station relations Lower Lobby James McKnight, Spencer Denison, Charles Drew, Paul R. Fry, Oliver W. Henry, Ernest C. Sanders, Hamilton Woodle, field repre- BROADCASTING and TELEVISION meetings not on the formal agenda. sentatives Magazines will have a full comple- Representing BROADCASTING will Broadcast management Room 4 ment of 18 representatives in Chi- be Sol Taishoff, Maury Long, Edwin David Doughty, assistant manager cago April 4 -8 to cover develop- H. James, Win Levi, Lawrence B. Government affairs Room 2 ments at the NAB convention. The Taishoff, Art King, Rufus Crater, Paul Comstock, vice president Broadcasting Publications Inc. Legal Room 2 edi- Lawrence Christopher, Ed Sellers, Douglas A. Anello, general counsel torial and advertising representa- Warren Middleton, Bob Fennimore, Research Room 2 tives again will hold open house Dawson (Tack) Nail, Leonard Melvin A. Goldberg, vice president throughout the convention in Suite Zeidenberg, Sherm Brodey and Rose Code Authority Room 4 7O6A of the Conrad Hilton hotel. Adragna. Howard H. Bell, director A separate Edward H. Bronson, manager for television newsroom will be opened TELEVISION will be represented by Charles M. Stone, manager for radio Saturday, April 4, to cover conven- Ken Cowan, Donald V. West and tion activities as well as the related Frank Chizzini. EQUIPMENT HOSPITALITY SUITES (See also Equipment Exhibitors) Adonis Radio Corp. 935A

122 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 AKG of America Division, North American Schafer Electronics Unassigned Elisabeth Beckjorden Unassigned Philips 823 Shure Brothers Unassigned Charles Bernard Co. (Country Music Albion Optical Co. 823A Sony Corporation of America Unassigned Network) Pick- Congress Alford Manufacturing Co. Unassigned Sparta Electronics Corp. 1119A John Blair & Co., Blair TV and Blair Radio Altec Lansing Corp. Unassigned Stainless Inc. 1506 Sh -B 608-09 Alto Fonic Tape Service Inc. 2234A Standard Electronics Corp. 1239 The Bolling Co. Executive House 2004 American Telephone & Telegraph Surrounding Sound Inc. Unassigned Broadcast Times Sales Executive House Co. Unassigned Sylvania Home & Commercial CBS Radio Spot Sales 121M Amperex Corp. Unassigned Electronics Division Unassigned CBS -TV National Sales Drake Ampex Corp. 505A Tape -Athon Corp. Unassigned Henry I. Christal Co. 1306 Andrew Corp. Unassigned Tektronics Inc. Unassigned Robert E. Eastman & Co.....Executive House 2711 Arriflex Corporation of America Unassigned Telemet Co. Unassigned FM Group Sales Unassigned Automatic Tape Control Inc. 1724 Telepro Industries Corp. Unassigned Gill -Perna Inc. Executive House 3011 Ball Brothers Unassigned Telequip Corp. Unassigned Harrington, Righter & Parsons Sh-B 808 Bauer Electronics 1119A Telescreen Advertising Inc. 1319 George P. Hollingbery Co. 1600 Bell & Howell Unassigned Telesync Corp. Unassigned Hal Holman Co. 2422A Boston Insulated Wire & Cable Unassigned Television Zoomar Co. Unassigned Bernard Howard & Co. Pick -Congress Broadcast Electronics Inc. Unassigned Thomson Electric Co. 1234A H -R Representatives Continental 1500 Charles Bruning Co. Unassigned Utility Tower Co. Unassigned The Katz Agency Executive House 3803 CBS Laboratories 1240A Visual Electronics Corp. 1200 Jack Masla Co. Park East 601 CCA Electronics Corp. Unassigned Vital Industries Unassigned McGavren -Guild Co. Executive House Century Lighting Inc. Unassigned Vitro Electronics Unassigned The Meeker Co. 1700 Chrono-Log Corp. Unassigned Westinghouse Electric Corp. Unassigned Metro Radio Sales Sheraton- Chicago 1841 Metro TV Sales Unassigned Cleveland Electronics Inc. 734A STATION BROKERS NBC Spot Sales Ambassador East Collins Radio Co 2506 Blackburn & Co. Essex Inn Colortran Industries Roger O'Connor Inc. 1519 Unassigned R. C. Crisler & Co. 1319A -20A Peters, Griffin, Woodward Sh -B 704-06 Conrac Division, Gianinni 819A & Unassigned Daniels Associates Edward Petry & Co. 1400 Cummins Engine Co. Unassigned Wilt C. Gunzendorfer & Associates Unassigned Paul H. Raymer Co. Executive House Dresser -Ideco Co. 1035A Hamilton- Landis & Associates 729A RKO General National Dynair Electronics Inc. Unassigned Norman & Norman 35 -36A Sales Continental, Presidental Suite Dynatronics Inc. Unassigned Howard Stark 1207A Savalli/Gates Executive House II Eastman Kodak Co. Unassigned N. Stoll & Associates Unassigned Jack Select Stations Representatives Electra Megadyne Inc. Unassigned Edwin Tornberg & Essex Inn 1501 Co. Inc. Sheraton -Chicago Electronics Applications Inc. Unassigned Albert Zugsmith Communications Spot Time Sales Executive House Electronics, Missiles & Communications Executive House 904 Inc. 800 Inc. 1339 Stone Representatives REPRESENTATIVES Television Sales ....Executive House 3812 Fairchild Recording Equipment Unassigned STATION Storer Executive House Television Advertising Representatives Filmline Corp. Unassigned ABC -TV Spot Sales Inc. 600 Continental Fort Worth Tower Co. Unassigned Advertising Time Sales Sheraton- Chicago 2646 Venard, Torbet & McConnell 2100 Gamma Scientific Inc. Unassigned AM Radio Sales Co. Sh -B 1108 Weed Radio & Television Corp. Unassigned Gates Radio Co. 1119 Avery-Knodel Ascot House Adam Young Co. 1100 General Electric North Imperial Suite Mort Bassett & Co. Gotham Audio Corp. Unassigned Harwald Co. Unassigned Hevi -Duty Electric Co. Unassigned Indiana General Corp. Unassigned International Good Music Unassigned International Nuclear Corp. Unassigned ITA Electronics, Division of Triangle E- Publications 2339 INSI Jampro Antenna Co. Unassigned Johnson Electronics Inc. Unassigned Klieg) Bros. Unassigned Kline Iron & Steel Co. 723A KRS Electronics Unassigned Lee -Jeffreys Inc. 923 Logos Ltd. Unassigned LTV Continental Electronics Division 1624 M &H Communications Co. Unassigned MaCarta Inc. 2119 Machtronics Inc. 1140 Magnetic Sound Inc. Unassigned Magne- Tronics Inc. Unassigned Marconi Instruments Unassigned Marti Electronics Unassigned Maryland Telecommunications Inc Unassigned McMartin Industries Inc. Essex Inn MGM Telestudios Unassigned 3M Co. Unassigned Miratel Electronics Inc. Unassigned Mitchell Vinten Inc. 1135A Moseley Associaties Inc. Unassigned Moulic Specialties Co. Unassigned This little guy's terrific- smaller, more reliable, cooler, takes Nippon Electric New York Inc. Unassigned less than tubes, delivers absolute black pedestal stabil- Ozalid Repro Products, General Aniline current & Film Corp. Unassigned ity ... and is more photogenic than a bunch of transistors. Photo Research Corp. Unassigned Q -TV Inc. Unassigned RCA South Imperial Suite Raytheon Co. Unassigned Recorded Publications Labs. Unassigned Reeves Industries Inc. Unassigned Riker Industries Inc. Unassigned SARKES©TARZIAN Rohn Systems Inc. 919 Rust Corporation of America 1900 BROADCAST EQUIPMENT DIVISION BLOOMINGTON, INDIANA Sarkes Tarzian Inc. 1824

BROADCASTING, March 30, 1964 123 NETWORKS, GROUPS MCA -TV 2400 Federal Communications Medallion TV Enterprises Inc. 1618 Commission Unassigned ABC Radio 1804-06, 1809 MGM -TV 1905A Film Daily Unassigned ABC Radio Stations Unassigned Charles Michelson Inc. 534A Georgia Association of Broadcasters Unassigned ABC -TV 2320-25 1134A NANA Radio Unassigned Institute of Broadcast Engineers ABC -TV Sports Programs Inc. 2320-25 National Telefilm Associates Media /Scope 1106 ABC -TV Stations Executive House Pick -Congress 450-55 Printer's Ink Unassigned ABC Western Division 2320-25 NBC Films Inc. Drake Radio Advertising Bureau 1206A CBS Radio 2306 Officials Films Inc. Pick -Congress 435-37 Radio-Television Daily 906 CBS Radio Stations 2306 Pams Productions 1033A Sales Management Unassigned CBS -TV 2305A Pepper Sound Studios Inc. 700 Softness Group Unassigned Keystone Broadcasting System 806 Sponsor 2406 Programatic (Muzak) 1206 Mutual Broadcasting System 1604A-06A Standard Rate & Data Service 1706A Don Purcell Productions Unassigned NBC Radio Sh -B Telefilm Magazine Unassigned RCA Recorded Program Services 500 NBC -TV Sh -B Television Age 1406 Recorded Publications Labs. Unassigned QXR Network Sh -B Television Bureau of Advertising 1606 Walter Reade- Sterling 819 Television Information Office 706 Screen Gems Inc. 457 -57A, 459 RESEARCH ORGANIZATIONS Television Digest Unassigned SESAC 900 Television Magazine 706A Seven Arts Associated Corp. American Research Bureau 605 TV Guide Unassigned Pick -Congress 439-45 A. C. Nielsen Co. 605A TV Stations Inc. 1924A Sports Network 2239A The Pulse Inc. 1800 United Press International 1122A Storer Programs Inc. Variety 806A 1005A & Executive House 3812 PROGRAM SERVICES Telesynd, Division of Wrather Corp. ABC Films 2316 -19 Pick -Congress 423 -25 ABC Allied Artists N Corp. Pick-Congress 485-87 Television Affiliates Corp. 834A -owned TV stations American International Television Trans -Lux TV Corp. Pick -Congress 403-07 Pick -Congress 461 -63 20th Century-Fox Television plan Chicago meeting Buena Vista Distribution Co. (Walt Disney)....1224 Pick -Congress 431-33 Richard H. Ullman Associates Inc. 2000 CBS Films 2200 General managers and general sales United Artists Corp. Pick- Congress 411 -15 -19 Commercial Recording Corp. 1500 managers from the five ABC -owned TV Desilu Sales Inc. Pick -Congress 481 -83 Warner Bros. 1V Pick -Congress 405-09 Embassy Pictures Corp. Continental 500-04 World Broadcasting System 1300 stations are scheduled to meet Saturday - Four Star Distribution Sunday (April 4 -5) in Chicago with Corp. Pick -Congress 477-77A MISCELLANEOUS executives of ABC Television Spot Hollywood TV Service Pick -Congress 467 -71 Sales. The meeting will include discus- Jayark Films Corp. Pick -Congress 427 -29 Advertising Age 1306A sions on management and sales. Advertising News of New York Unassigned King Features Syndicate Pick -Congress 447 -51 Heading the list of station executives Lang -Worth Feature Programs 1218 Associated Press Unassigned M & A Alexander Productions 101 -01A, 103 Billboard 723 at the meeting will be John O. Gilbert, Mark Century Corp. 918A Broadcast Engineering 1435A vice president and general manager of Mars Broadcasting 700 Broadcasting Magazine 706A WABC -TV New York. The other stations to be represented are: KGO-TV San Fran- cisco, wxvz -TV Detroit, WBKB(TV) Chi- cago and KABC -TV Los Angeles. Also attending will be: James E. Rely on Conley, president of ABC Television ROHN Spot Sales; Fred L. Nettere, vice presi- dent and general sales manager of ABC for TOWERS, TOWER Television Spot Sales; Theodore F. Shaker, president of ABC -owned tele- 11,,,,1 SYSTEMS, MICROWAVE vision stations; and Robert T. Goldman, 1111 - PASSIVE REFLECTORS, assistant to the president of ABC -owned television stations. LIGHTING EQUIPMENT The Chicago conference will include an April 5 meeting between Mr. Shaker and ACCESSORIES and Mr. Riddell and Leonard H. Gold - ROHN is the largest company of its kind exclusively enson, president, and Simon B. Siegel, manufacturing communication towers and allied executive vice president, of American Broadcasting-Paramount Theaters. equipment. They can supply a wide range of both guyed and self- supporting towers from all heights up to 800'. They have available engineering and CBS -owned stations meet manufacturing facilities for special tower systems and complete engineering and design services. Executives of CBS Radio and the Also ROHN makes microwave passive reflectors seven CBS-owned radio stations will be and complete tower lighting equipment. So wheth- meeting Saturday- Sunday (April 4-5) in er it's a single tower or a complete communications Chicago for a series of discussions, which are expected to on pros- system, contact ROHN for dependable and reliable focus pects for more talk programing. and service. equipment The meeting, timed to precede the NAB convention, will be held in studios of wBBM Chicago. Representing the ROHNManufacturing Company network will be Fred Ruegg, vice presi- Box 2000, Peoria, Illinois Phone 309 -637 -8416 dent in charge of station administration, and Richard Hess, Mr. Ruegg's assist- "Pioneer Manufacturers of towers of all kinds -Representatives world-wide- ant.

124 (NAB CONVENTION PREVIEW) BROADCASTING, March 30, 1964 FINANCIAL REPORTS

radio stations had their finest year in -PT up, earnings down the past decade and that ABC Radio AB gross showed sales increases, more national advertisers and new affiliations. Company sees increase in earnings this quarter against Sales of ABC films were also reported up during 1963. Income from theater first quarter last year; stock trading is heavy operations was up $253,000 for the year. AB -PT said that in the past year American Broadcasting-Paramount stock's rise to speculation about the pos- it had continued its policy of disposing Theaters Inc. last week reported annual sibility of changes in policy which a re- of marginal theaters and replacing operating earnings down $3.3 million cent investment in the company by in- them with modem movie houses in from its 1962 level in spite of a record dustrialist Norton Simon could portend shopping centers and expanding sub- year in gross income. Both income (BROADCASTING, March 23). They urban areas. from broadcast operations and total in- pointed to the improved first quarter Preliminary report for year ended come reached record highs. business as another important factor. Dec. 31: Leonard Goldenson, AB -PT president, 1963 1962 AB -PT forecast that earnings for the Earned per share $1.65 $2.41* first quarter of 1964 will show a 20% attributed lower operating earnings in Gross income 386,729,000 379,741,000 1963 principally to "results of the 1962- Net income** 7,385,000 10,757,000 improvement over the 52 cents per Income from broad- share earned for the first quarter of 63 television season during the first nine casting 280,572,000 274,523,000 1963. months of the year." A decrease in *Adjusted for stock dividend fourth quarter earnings was chiefly Excluding nonrecurring gains The market value for the company's caused by expenses involved in the four - common stock climbed to 391/4 at the day coverage of the assassination of close of the week's trading (March 26). President Kennedy, it was said. The market was closed Good Friday. Broadcast revenues up 10% An unusually high volume of shares Prospects Better In the preliminary changed hands during the week. statement, Mr. Goldenson reported the Substantial gains in 1963 revenues Wall Street analysts credited the company expects "progressive improve- for both the broadcast and the publish- ment during 1964 and that the overall ing divisions have been reported by the results for the year will be much bet- Macfadden -Bartell Corp. ter than they were in 1963." Tax court backs IRS, Lee B. Bartell, president, noted that It was noted that the six ABC -owned total broadcasting revenues amounted rules against Finks

Two taxpayers who dropped almost $12,000 in an unsuccessful bid for a TV channel seven years ago and who tried to deduct the loss as ordinary in- D E- come -loss have received bad news from OUTSI the U. S. Tax Court. The court, agreeing with the position of the Internal Revenue Service, said that the loss is a capital loss, not an ordinary business loss. The taxpayers are Scott and Lera Mae Fink who were among the principals of the Wespen Corp., formed to apply for in Irwin, Pa. After an FCC hearing involving five applicants, when it became obvious that Wespen was not in the running, the company accepted an offer of $50,000 reimbursement for out -of- pocket expenses from the two leading contenders who had agreed to merge. The Finks, who had put in almost $30,500 in stock purchases, assessments and advances, received only $18,611 as Your first glance tells you -this is no ordinary studio repayment on the dissolution of the camera. Impressive designer - styled exteriors reflect the corporation. They claimed that the loss uncompromising Tarzian engineering and workmanship. of $11,848 was ordinary loss in their 1957 federal income tax return. Under the tax laws, ordinary losses can be used to reduce the amount of income liable to taxation. Capital losses R K E can only be used over a five -year period, s A S©TARZIAN 4 and there is a limit on the total amount allowed. BROADCAST EQUIPMENT DIVISION BLOOMINGTON, INDIANA

BROADCASTING, March 30, 1964 125 to $2,486,000, an increase of 10% four days amounted to about $170,000. Magnavox head predicts over 1962, while gross magazine adver- Earned surplus at the end of 1963 tising income also rose by 10% to $7,- amounted to $9,380,489, up more than $250 million in 1964 023,000. Other company income was $1 million from the earned surplus at derived from circulation revenues of the end of 1962. Consumer sales for 1964 by Magna- its magazines and distribution of out- The annual meeting of the Scripps - side publications, totaling about $16 Howard Broadcasting Co. will be held vox Co. are projected to $250 million, the company's annual report to stock- million. May 7 at the First National Bank of 1963 1962 holders states. This is based on ex- Earned per share $0.83 $0.10 Cincinnati. Gross sales 25,696,176 22,245,738 panded lines, including color TV, Frank Net profit 1,382,728 162,738 12 months ended Dec. 31, 1963: Freimann, president, says. 1963 1962 The report also shows that Magna- Earned per share" $1.17 $1.20 vox is making private brand consumer Net operating Earning dip in `63 revenues 14,194,808 14,119,960 products, including radio and TV, for Income from operations 6,124,125 6,357,038 Montgomery Ward, with shipments due Other credits 135,707 109,314 to start in the second quarter of 1964. for Scripps- Howard Income before fed- eral income tax 6,259,832 6,466,352 Magnavox also plans to introduce a Net income 3,030,835 3,111,037 group of lightweight, "personal" 12- Working capital in excess of $7.9 "Based on 2,588,750 shares outstanding. inch TV receivers this summer. million, ratio of current assets to cur- 12 months ended Dec. 1, 1963: rent liabilities of 3.8 and cash, govern- ment securities and a negotiable certifi- Motorola has a 1963 1962 Earned per share" $ 1.54 $ 1.73 cate of deposit amounting to $7.8 Net sales 174,464,163 201,922,006 were reported by Jack R. Income from operations 23,295,079 27,223,787 million record year in '63. Income before federal Howard, president of Scripps- Howard income tax 22.143.826 26,027,663 Broadcasting Co., in an end -of -year re- Net income 11,323,826 12,655,663 Motorola Inc., Chicago, had record port last week. "Based on 7,364,165 shares outstanding as sales Although net operating revenues were of more than $377.8 million last of Dec. 31, 1963. year and fourth quarter sales of over up slightly, net income slid back some- $107.5 million also set a new what, due primarily to the cancellation record, according to W. Galvin, presi- of all commercials during the four days Robert Plough Inc. reports dent. He in production of President Kennedy's assassination said delay of the firm's new 23 inch and funeral. Mr. Howard estimated that rectangular color TV increased profits tube is over and sets using the tube the excising of advertising during the now are in distribution. Increases in Motorola's year -end summary: sales and earnings in 1963 were reported by Plough Inc., 1963 1962 manufacturer of drugs and household Earnings also per share" $ 3.21 $ 3.03t products, which owns radio sta- Sales and other tions. revenues 377,852,809 346,881,779 Net income An upturn in profits, which continued before taxes 27,126,526 26,514,514 Federal throughout the year, occurred early in MWT§ income tax 14,200,000 13,308,000 1963 for the company's radio subsidi- Net income 12,926,526 13,206,514 Capital shares 4,026,872 4,026,872 ary, it was announced. The company recently purchased the 'Earnings per share are based on the National Pencil Co., Shelbyville, Tenn. number of shares outstanding at the end of the respective years, adjusted for sub- Ratification of the acquisition is sched- sequent share distribution. uled to be taken up by the Plough board f Earnings per share shown for 1962 do not include 25 cents of nonrecurring capital gain at its meeting today, March 30. from sale of finance subsidiary. 12 months ended Dec. 31, 1963:

1963 1962 Earned per share" $ 1.48 $ 1.31 Columbia's net up Net sales 54,921,000 50,097,000 Net income before taxes 8,099,000 '7,335,000 Net income after taxes 4,049,000 3,525,000 Columbia Pictures Corp., New York, "Based on 2,738,016 shares outstanding at end of year, compared with 2,695,034 at end parent of Screen Gems, TV program of 1962. Per share data and shares outstand- producer- distributor, has reported six - ing adjusted for two -for -one stock split July 2, 1962. If the MIDWEST is important month net earnings are up $279,000 over the comparable period of 1962, to YOU... although income before taxes fell Sylvania's earnings CONTACT $96,000. Iry Schwartz Columbia said future prospects of sales rise in 1963 Conrad Hilton Hotel the company are promising and report- N.A.B. Convention ed "continued progress" of Screen Chicago Gems. The report, prepared by Colum- Record sales and greatly improved bia, is subject to final audit. earnings were achieved in 1963 by Syl- Six months ended Dec. 28, 1963. vania Electric Products Inc., a subsidi- MID -WEST TIME SALES ary of General Telephone & Electronics ]:nvsn, City 12, Mn, St. Louis. xo, 1963 1962 Corp., New York, it has been reported 500 West 17th St. 915 Olive St. Earned per share $0.80 $0.43 in the parent 1.0 1-:I193 CH 1 -5332 Income before taxes 2,659,000 2,755,000 company's yearend re- Federal, state and port. foreign taxes 1,563,000 1,938,000 Income 1,096,000 817,600 Response to Sylvania's 2 in 1 high

126 (FINANCIAL REPORTS) BROADCASTING, March 30, 1964 resolution TV camera has been excep- Gross stockholders meeting March 24, and they voted to tional, the report said. It also noted pay the regular quarterly dividend of that Sylvania resumed production of defer stock conversion 40 cents a share on May 11 to stock- color TV picture tubes in 1963 and holders of record April 24. The regular expects to increase its output substan- Stockholders of Gross quarterly dividend of 71 cents a share tially in 1964. Telecasting Inc. voted to defer conversion of Class on Class B shares was also continued. 12 months ended Dec. 31, 1963: B common stock into common stock Harold F. Gross, president of the 1963 1962 until March 31, 1967. The move was company which owns WJIM- AM -FM -TV Earned per Lansing, share" $1.38 $1.15 accomplished by amending the articles Mich., advised shareholders Total revenues of incorporation which provided that that operations indicate that the first and sales 1,443,437,000 1,327,925,000 Consolidated net such conversion could be made March quarter this year will compare satis- income 105,086,000 86,269,000 31 of this year. factorily with operations during the 'Based on average of 76,079,000 shares out- standing during 1963 and 74,611,000 in 1962. Directors were all re- elected at the same period last year.

THE MEDIA

Bureau. In a statement filed following NBC -Philco reargue for channel 3 the close of the comparative hearing, the bureau said the commission should not renew the network's licenses be- Philco is termed a disinclined applicant by network but cause of the "pressure" that was used by NBC in obtaining the station. Broadcast Bureau says NBC is guilty of "pressure" coup And last week, the bureau went fur- ther. Thomas Fitzpatrick, bureau at- "You can't let a reluctant dragon Chief Hearing Examiner James D. torney, said that, on a comparative who equated the public interest with a Cunningham has recommended that the basis, Philco was entitled to the grant half million dollars go out of this hear- commission renew the NBC and RKO of its application. ing with a license in the fourth largest licenses and approve the swap, and Withdrawal Attempt NBC attorney market," said the attorney for NBC. deny Philco's application (BROADCAST- Irving Segal's description of Philco as The FCC, came the reply from the ING, Nov. 25, 1963) . a "reluctant dragon" was a reference to counsel for Philco Broadcasting Co., However, Philco has been given a the proposed agreement last year under will be watched closely to determine boost by the commission's Broadcast which Philco would pull out of the whether it means what it says about holding licensees to their promises, or if it feels that "if a licensee is big enough he can get a license renewal," regardless of his performance. These were among the final points hammered home in the oral argument FR 0 NTSI D E- held before the commission Thursday in the drawn -out battle between NBC and Philco over channel 3, on which owsmossms0,tio the network operates WRCV -TV Philadel- phia. Another argument was that of the commission's Broadcast Bureau, which held that NBC should not go unpun- ished for allegedly using its power as a network to obtain the station in the first place. This issue remains as one of the most critical in the proceeding. Many -Sided fight The complicated hearing involves NBC's application for renewal of WRCV-AM -TV, a proposed swap of those stations for RKO Gen- eral's WNAC -AM -TV and WRKO -FM Bos- ton, WNAC'S renewal application, and Philco's competing application for a station on channel 3. That rugged, universally adaptable lens turret takes a full Complicating the case further is a complement of lenses -zoom, telephoto, 35 mm remote it- court order directing NBC to divest iris, standard 35 mm, and 16 mm. self of the Philadelphia stations by June 30. This stems from an action brought by the Justice Department in 1956. The department accused the network of vio- r lating the antitrust laws by pressuring Westinghouse Broadcasting into ex- changing the Philadelphia stations, SAR K E S®TARZIAIV 4 which it then owned, for the network's Cleveland stations, in 1956. BROADCAST EQUIPMENT DIVISION BLOOMINGTON, INDIANA

BROADCASTING, March 30, 1964 121 pany." I always thought Westinghouse could take care of itself." At another point, he said, "It doesn't make sense," that NBC could pressure WBC in Pittsburgh, which had only one station. He said NBC would want the affiliation. (The Pittsburgh station is now affiliated with CBS). Chairman E. William Henry asked Mr. Segal whether the commission "shouldn't go into this ?" Mr. Segal said the FCC should not deny renewal now because of an activity the commission approved in 1955. KXLY stations to move Aug. 15 KXLY- AM -FM -TV Spokane, Wash., approximately 15 feet higher than Easter, civil rights a member of the Morgan Murphy Boone Avenue on a natural rock group of Superior, Wis., has set Aug. plateau. Incorporated in the 24,000 slow legislation 15 for its move into new $700,000 square feet of space will be two tele- studios and offices in the 500 block vision studios, TV control areas, film of West Boone Avenue in downtown department and library, general of- Senate debate on the civil rights bill Spokane, according to Wayne Mc- fices, conference, luncheon and pro- and a 10 -day Easter recess of the House Nulty, KXLY- AM -FM -TV general man- jection rooms and, in addition to combined last week to slow the legisla- ager. KXLY's news section, the local United tive process in Washington to a halt. The new building, which was de- Press International offices. New TV Pending business likely to be delayed signed by James & Hicks, will be and radio broadcasting equipment until at least after Easter in the House constructed on three levels and be also is being installed. and indefinitely (because of prolonged debate on civil rights) in the Senate: A Senate Communications Sub- committee hearing on a bill against hearing in return for up to $550,000 Mr. Weaver's presentation a "numbers liquor advertising on radio from for expenses game" and denied attempted and televi- reimbursement NBC the station sion (see page 50). in prosecuting the application. When to upgrade its programs simply to meet the commission disapproved that agree- the challenge from Philco. A Senate Juvenile Delinquency ment, Philco said it would stay in the Throughout the oral argument, the Subcommittee hearing on violence and case (BROADCASTING, March 25, 1963). commissioners returned to the question sex in television programing (CLOSED Mr. Segal also challenged Philco's of NBC's activities in obtaining the CIRCUIT, March 23). motives in its opposition to NBC. He Philadelphia properties. Examiner Cun- A Senate -House conference on HJ said Philco had filed a protest against ningham, in his initial decision, held Res 247, to suspend Section 315 equal - the WRCV -TV license renewal in 1957 that the commission, in 1955, had time requirements for candidates for "to help" Philco Corp. in its then pend- passed on this question with the full the presidency and vice presidency. ing $150 million patent suit against knowledge of the facts involved, "in- Nomination hearing by the Senate RCA, NBC's parent corporation. cluding the reluctant role of Westing- Foreign Relations Committee on nomi- Then, he said, after NBC entered in- house" and had approved the Cleve- nations of CBS President Dr. Frank to the consent decree and was faced land- Philadelphia exchange. As a re- Stanton and Mrs. Norman Chandler to with the necessity of getting rid of the sult, he said, it would be improper to the Advisory Commission on Informa- Philadelphia properties, Philco filed for pin a "misconduct label" on NBC "at tion. the channel in 1961. this time." Action on appropriations hearings "It's a matter of public policy At issue was WBC's stated need in not to for federal agencies relating to com- let Philco or Ford [ Philco's new 1954 for a commitment from NBC that parent munications and advertising, such as corporation is the Ford Motor Co.] go it would affiliate with KDKA -TV Pitts- the FCC and the Federal Trade Corn - out of this case, and say, look how I burgh, for which WBC was then nego- mission. got a license.' " tiating with the DuMont television net- Henry Weaver, Philco's attorney, work. House Communications Subcom- mittee action stressed what he considered was wRCV- Mr. Fitzpatrick said that, at the time, on legislation affecting FCC license Tv's poor programing record, particular- Brigadier General David Sarnoff, NBC application fees. ly in the area of local live. For an 18- chairman, was dissatisfied with the pace Senator Wayne Morse (D -Ore.) said month period between 1958 and 1960, of the Philadelphia -Cleveland negotia- last week that he would oppose any he said, no more than one hour a day tions, and refused to give the commit- Senate committee activity while the of local live programs was broadcast ment until WBC gave assurances the Senate is in session on civil rights. With between 9 a.m. and 1 a.m. Under the trade would be completed. "NBC," sessions beginning early mornings and network's ownership, he said, the per- Mr. Fitzpatrick said, "shouldn't use its one senator having the power to ob- centage of the broadcast day devoted affiliation powers in Pittsburgh to effect struct hearings, hope for committee to these programs declined from 23% the acquisition of a station in another work to proceed was dim. to 6.3 %. But after Philco filed its ap- city." Senator Warren G. Magnuson (D- plication, he said, the percentage in- Commissioner Frederick W. Ford Wash.), chairman of the Senate Inde- creased to 14 %. NBC, he said, seemed skeptical of the view that NBC pendent Offices Subcommittee, has shouldn't win renewal on the basis of had coerced WBC. He said he never scheduled hearings for the FCC April that programing record. regarded Westinghouse Electric Co. [the 22 and the FTC April 24, both to Numbers Game Mr. Segal called WBC parent] "as a puny little corn- begin at 8:30 a.m.

128 (THE MEDIA) BROADCASTING, March 30, 1984 deleted from the fiscal 1965 budget. BAR re- united with In a letter to the House Committee KRLA's successor on Appropriations, the chamber said can use TV code authority that "significant progress" already is present gear being made by the individual states in this area with many having already es- The Broadcast Equipment Corp., A two -year separation was ended last tablished statewide ETV networks. In which leases the equipment and site of week when the code authority of the 1962, Congress established a program KRLA Pasadena -Los Angeles to Donald National Association of Broadcasters of matching grants for the construction R. Cooke, for $90,000 a year, has in- announced that Broadcast Advertisers or improvement of ETV stations to be formed the FCC that the company Reports Inc., New York, would again administered by the Secretary of Health, will make these facilities available to monitor TV subscribers for the code Education & Welfare. any applicant for the soon -to -be silent (CLOSED CIRCUIT, March 23). frequency. HEW estimated that it would make The one -year pact becomes effective Mr. Cooke, who lost his license due 96 such grants during the fiscal year Wednesday (April 1) and "is part of to an FCC nonrenewal decision, is to beginning July 1 and has asked Con- our effort to make the code enforce- shut KRLA down by May 1. Applications gress to appropriate $15.3 million for ment program much tighter and we for the 1110 kc facility have been in- this purpose. The first such federal will be exploring other avenues in the vited by the commission, they must grants were made last summer and sev- year ahead," according be filed by the close of business tomor- to Howard H. eral dozen applications now are pend- Bell, code authority director. He said row (March 31). ing for additional funds. BAR will monitor approximately 200 Broadcast Equipment, which is owned TV subscribers in the 75 top markets by Donald R. Cooke's brother, Jack and the three networks. One-year renewal for WMLP Cooke, is asking that each applicant BAR served as the chief monitoring make a $10,000 agreement with the arm for TV code enforcement for five The FCC last week gave WMLP company. The deposit would be re- years prior to April 1962. At that time, Milton, Pa., a one -year, short term li- turned should the applicant not receive the association was terminated with a cense renewal for "certain violations in a grant. The same conditions would be charge by BAR that the NAB really the station's operations under Victor A. offered to an interim operation, the was not interested in enforcing the Michael, president and general man- company said. code. BAR said then that it would ager and one -third owner." As of last week there had been only "not continue to be privy to a farce." The commission didn't give any de- one application filed. This was by the Two weeks after dropping the code au- tails as to the alleged operational viola- Illinois- California Broadcasting Inc., li- thority as a client, BAR announced tions commited by WMLP, a daytime censee of KFOX-AM -FM Long Beach, plans to provide advertising agencies only station with 1 kw power. Calif. with reports on stations that violate the code standards, both subscribers and nonsubscribers (BROADCASTING, April 2, 1962). Since becoming code director last December, Mr. Bell has said many times that enforcement would be B ACKSI D E- strengthened. In the past, the code au- thority has never announced resigna- tions by subscribers or sanctions ad- ministered by the code but such a plan now is in the works according to Mr. Bell (BROADCASTING, Feb. 17). The new BAR monitoring will be concentrated in the major markets, leaving the Washington code staff free to do more off -the -air monitoring in the field of smaller- market stations. Phil Edwards, chairman of BAR, said BAR will produce 350,000 hours of TV monitoring in 1964 in the top 75 markets. The code authority will continue to use Air Check Services Corp., Chicago, for the basic monitoring of radio sta- tions as well as supplementary television viewfinder code monitoring, Mr. Bell said. Operators admire this large 8" switchable - allows mixing of camera output with outputs from Chamber asks ETV funds external sources to achieve perfect matched dissolve. be cut from budget 1111M11111M11=k1=1==1MS Educational television facilities should be financed at state and local levels, the U. S. Chamber of Commerce told SARKES©TARZIAN Congress last week in asking that a 4 requested $15.3 million for ETV be BROADCAST EQUIPMENT DIVISION BLOOMINGTON, INDIANA

BROADCASTING, March 30, 1964 129 Grimsely, who said his notes refer to Answers are filed in Miami ch. 10 case "a couple of small wagers but there is nothing about a $5,000 bet." He added SOUTH FLORIDA CHARGES 'CHARACTER ASSASSINATION' that he didn't know how the figure got into the AP report. South Florida Television Corp. last reau, recommended that South Florida Loss Won't Hurt In discussing the week accused its opponents in the be awarded the grant (BROADCASTING, allegations concerning Mr. MacDonald's Miami channel 10 case of attempted Dec. 30, 1963). The opposing appli- loss on the fight, South Florida said that "character assassination" in their peti- cants are WLBW -TV Miami, which has he could absorb $400,000 without en- tions to reopen the record of the com- been operating on the channel on a dangering his ability to meet his obliga- parative hearing. short -term license since 1961 and is tions to provide South Florida with The three opponents had asked that seeking renewal, Civic Television Inc. financing of up to $1.9 million. He the record be reopened to consider the and Miami Television Inc. said his accountants reported that his character and financial qualifications of News Stories Cited In their peti- net loss on the fight, after tax ad- South Florida. They based their re- tion, they quoted news stories report- justments and refunds, would be about quests on press accounts of William B. ing that Mr. MacDonald had bet $5,000 $221,000. And the William B. Mac- MacDonald's activities as promoter of on Clay at 6 -1 odds. They said the re- Donald Jr. Corp., which would provide the Cassius Clay -Sonny Liston heavy- ports, if true, would indicate a viola- the principal source of financing for weight championship fight in Miami tion of state and possibly federal anti - South Florida, had net current assets of Beach last month (BROADCASTING, gambling laws. more than $2.8 million as of Dec. 31, March 10). They also noted that the press had 1962, according to the showing made But South Florida said the "evidence" reported that Mr. MacDonald lost on the record. During 1963, Mr. Mac- concerning one of its principals is "hear- $400,000 on the fight. They said that Donald said, the corporation's net say," "scandalous," and "impertinent" since Mr. MacDonald is South Florida's worth and surplus increased by $333,- and "constitutes sham, friviolous and principal source of financing, the al- 555. The MacDonald corporation has vexatious pleading." It said the news leged loss might impair the company's total assets of more than $40 million. stories which were attached to the peti- financial position. The petition also said the article re- tion should be stricken from the record, They also said that one news account porting South Florida has paid $165,000 and it urged the commission to deny reported that Mr. MacDonald had spent for legal expenses is inaccurate. South the requests to reopen the record. The $165,000 on legal fees in prosecuting Florida said the company has paid a Broadcast Bureau also recommended the channel 10 case, whereas South total of $155,477.99 for expenses, "le- denial of the opponents' request. Florida had budgeted only $100,000 for gal and otherwise," in prosecuting its A hearing examiner, in an initial de- this cost. case, except for certain expenses which cision supported by the Broadcast Bu- In its reply, South Florida not only are deferrable. questioned the accuracy and objectivity South Florida notes that it budgeted of sports writers but criticized the tac- $100,000 for fees, with $43,000 set tic of reproducing the press reports aside to provide a cushion. But in ad- about Mr. MacDonald and making them dition, it said, Mr. MacDonald made part of the petition. South Florida said another $35,000 available, bringing the the commission in the past has refused total to $178,000. Since only $155,- to reopen hearings on the basis of un- 477.99 was spent, South Florida said, it substantiated newspaper stories. still has a "cushion" of $23,000 for As a result, South Florida added, its other contingencies. in person opponents' "manifest purpose was to use the pleadings as a vehicle for extra - record character assassination in a man- Bureau says nothing new ner which would not be permitted if at- ERNEST TUBS tempted on the record." in Estes's petition Bureau's Position The Broadcast Bureau said the petitioners have not The FCC's Broadcast Bureau has presented any new evidence that war- asked the commission to deny Edwin rants reopening of the record. "Nor do H. Estes's petition for reconsideration CLAUDE GRAY we believe the petitioners' arguments of the nonrenewal and revocation ac- are sound, nor that the matters raised tions against his licenses for WMOZ Mo- are of decisional significance even if the bile, Ala., and WPFA Pensacola, Fla., newspaper accounts were properly sub- on the ground that Mr. Estes is merely stantiated with evidentiary material, making a further attempt "to foist the TEXAS which is not the case here," the bureau blame for his own misconduct on his added. employes...." Mr. MacDonald's principal business The bureau, which has steadily op- interest is in mortgage banking, land posed any leniency for Mr. Estes, told TROUBADOURS development and insurance, the answer the commission that his petition for re- said. He also has subsidiary interests, consideration brought up no new points including a 45% ownership of Tropical or arguments. The bureau said the cen- SE SAC Park race track in Miami. tral theme of the brief was a continua- CELEBRITY Mr. MacDonald, in an affidavit ac- tion of Mr. Estes' old argument-"he companying South Florida's reply, de- blames and accuses his Negro disc SUITE nied the report he bet $5,000 on Clay. jockeys and announcers in order to es- And South Florida submitted a copy of cape the consequences of his own a letter from the Associated Press, faishoods and deceits." NAB CHICAGO that supported Mr. MacDonald's de- Mr. Estes's petition for reconsidera- nial. The letter was signed by Will tion charged that the license renewal 130 (THE MEDIA) BROADCASTING, March 30, 1964 hearing for WMOZ failed "to secure a ing to know just who advertised on this tee's failure not to look further into the 'full and true disclosure of facts' " and television station [KTBC -TV Austin, Tex.] advertising issue and other facets of that the revocation of the license of and how much. We have already seen the Baker case as "absolutely disgrace- WPFA was an unprecedented, arbitrary one political kickback which was rout- ful." And in the Senate, the three Re- act by the commission (BROADCASTING, ed through the television station. Were publican members of the investigating March 16). there more ?" he continued. panel, who had lost a series of 6 -3 party The two sanctions against Mr. Estes's Then the congressman published in line votes on calling new witnesses to licenses were based, the commission the Congressional Record the texts of the investigation, attacked the manner said, on a gross record of "fraud and two Wall Street Journal articles that in which the probe had been turned deception." The commission found traced the Johnson family career in into a "whitewash," as they put it. that Mr. Estes had submitted false pro- broadcasting from 1943, when it bought graming logs in his WMOZ composite KTBC Austin for $17,500, to the present 'Chronicle' buys out 'Press' week of the renewal application. and an estimated value of "around $7 The bureau took a strong exception million" for all the Johnson broadcast The Houston Chronicle, owner of to Mr. Estes's charge that the revoca- holdings, now in trust under the name KTRH-AM -FM that city, has bought the tion of WPFA was an unjust punishment. Texas Broadcasting Co. "How much assets of the Houston Press for an esti- The bureau said the action against the did influence have to do with the sta- mated $4 million, and the Press, a license was not a punishment as "pun- tion's commercial success ?" Representa- Scripps- Howard newspaper founded in ishment, penalty, penal sanctions are not tive Ashbrook inquired. "Can anybody 1911, has ceased publication. It had a matters which enter into this determina- honestly believe that if this involved circulation of 90,000 daily. The Chron- tion." According to the bureau the anybody except the President of the icle, owned by Jesse H. Jones interests, FCC has only made a determination United States they wouldn't be hounded has an average daily circulation of 226; that Mr. Estes is "unfit, because of his out of office ?" 000. misconduct with reference to this com- Another Republican, Representative The death of the Press leaves Hous- mission, to be extended the privilege of J. Arthur Younger (R- Calif.), senior ton with two newspapers; in addition to being a broadcast licensee." Republican on the House Communica- the evening Chronicle, the city has the The bureau also discounted Mr. tions Subcommittee, said in an inter- morning Post, owned by former govern- Estes's claim that the commission has view that the Baker case was sure to or W. P. Hobby, which is the owner of not given enough weight to his conten- be an issue and that from a political KPRC-AM -TV there, and which has a a tion that he has been the victim of standpoint, the President has made a 29.5% interest in KFDM -TV Beaumont, conspiracy against the wMoz licensee mistake. Tex. The Post also owns the Galveston by WGOK Mobile, which is owned by Representative Steven B. Derounian News and Tribune and the Texas City the OK Group. Mr. Estes had produced (R -N.Y.) termed the Senate commit- Sun. an affidavit from Lester Foster, a form- er WMOZ employe, which stated that such a conspiracy had taken place.

Johnson broadcast Anyway You Look at It .. . Economies of Tarzian solid state cameras show holding hit by GOP up on the profit side of your station operation.

Republican congressmen leaned hard ..mmomN on the throttle last week as they sought to drive the Bobby Baker case into the INSIDE -All circuits are solid FRONTSIDE -Wide selec- White House by routing it through state ... all readily accessible ... all tion of superior 35 mm optics for President Johnson's broadcast holdings. function smoothly, reliably, to reduce finest broadcast quality picture -as- But the Senate Rules and Administra- profit- draining "make- goods." sures your sponsors optimum prod- tion Committee all but closed the door Lower initial cost ... lower operating uct identity. Rugged lens turret han- as it voted 6 -3 not to pursue any of cost ... lower maintenance cost ... dles heaviest zoom and telephoto more than a dozen Republican -pro- all mean higher profit to you. lenses. Fast individual lens changes posed witnesses, including Walter E. OUTSIDE -Tarzian cameras with simplified, precision mounts. Jenkins, President Johnson's top aide make a proud addition to any studio. BACKSIDE -Simplicity and and a stockholder in the family sta- Their impressive design reflects ob- ease of control reduce operator fa- tions. A committee witness has sworn vious quality to your clients. Com- tigue and faulty technique. Full pro- Mr. Jenkins "persuaded" him to buy pactness and light weight mean duction and engineering intercom; time on $1,200 of unneeded advertising added maneuverability ... greater tallies allow 360° horizontal and 240° a Johnson family television station in utilization. vertical view of "on -air" operation. 1957 after he sold Mr. Johnson, then Senate Democratic Majority Leader, Anyway you look at it, there's a Tarzian fully transistorized camera $100,000 in life insurance. Mr. Jen- to best suit your programming needs -including Image Orthicon (see kins has denied the allegation, although it -try it at NAB), 1" vidicon, or 1.5" image pick -up. Call or write for he has not appeared before the com- more information. mittee (BROADCASTING, March 23). Call to Arms Meanwhile, House Republicans took up the attack. Rep- resentative John M. Ashbrook (R- Ohio) said, "The President's refusal to clarify the facts involving this case can- SAR KES©TARZIAN not be considered as anything less than a coverup. It would be very interest- BROADCAST,E,QUIPMENT DIVISION BLOOMINGTON, INDIANA

BROADCASTING, March 30, 1964 131 was denied by J. J. Bernard, KFWB gen- have more than 1,000 employees above KFWB faces a eral manager. He said that KFWB has the level of janitorial or office help, but a Negro receptionist and was the first only 20 of that number are Negroes. station in Southern California to have "And these 20 are all employed at five CORE `sing -in' a Negro secretary to the program di- stations," Charles Johnson, of the rector. (She left KFWB to become an NARA, stated. He listed the stations air personality on KDAY Santa Monica, with Negro executives and /or announc- Station denies accusation Calif., Negro -programed station.) All ers as KDAY, KGFJ (also Negro -pro- Crowell- Collier broadcasting stations gramed), KsCA(Fm) (a jazz station), of discrimination; says (KEwB Oakland -San Francisco and KNX (CBS -owned), all Los Angeles, KDwB Minneapolis St. Paul, as well as and KTYM Inglewood (devoting much standards are `so high' KFws) follow a policy of nondiscrimin- of its time to programing aimed at va- ation in hiring employes, he said. An- rious minority groups). other Crowell -Collier station, he said, Same All Over Nationally, Mr. John- KFWB a as a fulltime Los Angeles has been selected has had Negro engineer son said, the Negro radio employment of Equality as employe for past five years. by the Congress Racial the picture is no brighter than it is in Los the target for a public demonstration Pick of the Crop "It is my belief," Angeles. More than 5,000 stations with of protest against employment practices Mr. Bernard stated, "that KFWB is be- more than 90,000 employees have only believes to be discrimina- which CORE ing made the focus of the CORE attack 531 Negroes as talent or in executive A spokes- tory against Negroes. CORE not because of any anti-Negro policies positions, and most of these are em- man said last week that planning for of either the station or of Crowell -Col- ployed by Negro-oriented stations. "In the demonstration began after negotia- lier Broadcasting Co. The real reason the entire country," he said, "there are KFWB tions with broke down on March we were singled out, to my mind, is that only about 50 stations with integrated 13. The plans have not been completed, we are the number one station in Los staffs." nor has a date for the protest been set. Angeles. We have the highest ratings Although CORE declined to divulge and our pay scale is also the highest in Mr. Johnson reported that last month, any of its tactics at this time, among the the city.... I don't think I'm being im- on behalf of NARA, he had written to actions being considered is a "sing-in," modest when I say that we can have our the FCC, asking for help in correcting an adaptation of the familiar sit-ins, pick of the best disk jockeys in the a situation in which Negroes are "au- with demonstrators thronging the cor- country.... No Negro who has applied tomatically excluded from management ridors of the station and singing loudly for on -air work at our station has come and staff positions in the broadcasting industry," chiefly because they are Ne- and continuously. Hopefully the sing - up to our qualifications, which are ad- in would be heard on the air, over the mittedly so high that very few announc- groes. A similar letter was sent to the station's regular programing. ers, regardless of race, creed or color, White House, Mr. Johnson said. FCC can meet them. Chairman E. William Henry replied Another proposal that CORE may to both letters (the White House letter "As one station in adopt is to encourage teen -agers, who the number town, having been referred to the FCC), KFWB's target constitute a sizable part of au- we're the most attractive for promising an investigation of the CORE, or any other group seeking to dience, to collect on the sidewalk in charges, the NARA official said. (The gain recognition radio." front of the main studio entrance (on in chairman's office said that the commis- Hollywood Boulevard) blocking traffic, According to statistics compiled by sion is not looking into charges against perhaps attracting police attention and the National Association of Radio An- any specific station however. The com- giving the CORE campaign against nouncers, whose membership is pre - mission staff has been considering for KFWB desirable publicity. dominently Negro, the more than 50 several months the general problems of The CORE charge of discrimination radio stations in the Los Angeles area discrimination in employment by li- censees see box this page). Mr. John- son said NARA has also asked for an investigation from California Depart- ment of Industrial Relations. FCC wouldn't be loner on racial decisions Mr. Johnson, in a letter to the com- mission, complained that KFWB refused If the FCC ever moves against implement the national policy against to discuss its hiring practices with him. discrimination in the hiring practices discrimination." KFWB, according to a commission of- of broadcasters, it probably will be No conclusions have been reached ficial, wired the agency that Mr. John- acting as part of a concerted pro- yet, he said. He added, however, that son had "represented himself" as an gram including all government agen- the commission staff feels that the FCC representative. The commission cies having licensing authority. FCC "shouldn't go it alone," but that official said that since impersonating a This is the view of commission it should act only in concert with federal official is a federal offense, the staff members who have been con- other government agencies having li- matter was referred to the Justice De- sidering the matter since last summer censing responsibilities. partment. (BROADCASTING, July 1, 1963). At He stressed that the commission Ruby Harvey, executive secretary of that time, it was disclosed that the is not "at the moment" investigating NARA, said that almost the only way staff was studying the feasibility of charges of discrimination involving a Negro can work in Los Angeles ra- commission action to prohibit dis- any specific station. "We are only dio, apart from the Negro -programed crimination by licensees. looking into the general problem of stations, "with the lowest pay scale in Since then, a commission official whether nondiscrimination should the city," is by brokering time, that is, said, talks have been held with be linked to licensing." The decision buying a block of time from a station Justice Department "on what, if any- on this matter, he said, shouldn't be and retailing it bit by bit to local adver- thing, the commission should do to made by the FCC alone. tisers. Several Los Angeles stations have arrangements of this kind, Mr. Harvey said.

132 (THE MEDIA) BROADCASTING, March 30, 1964 Waiting and watching in Connecticut INTRODUCING! PUC ISSUES RULES ON CATV OPERATIONS IN STATE

The Connecticut Public Utilities Com- jurisdiction to authorize a CATV certifi- mission, first state agency to regulate cate holder to provide any service other 1KWAM community antenna television systems, than that prescribed by statute, namely, has issued rules governing CATV oper- antenna television service." TRANSMITTER ations. Under state rules operators must file CATV systems owners there have detailed annual reports of their financial Automatic Power Control condition and their books must be made adopted a "wait and see" attitude and and New Cabinet Styling. have voiced little objection to the regu- available to the PUC. In addition, ap- lations. They were satisfied that the plications for permits to establish CATV Exclusively offered as a PUC did not classify them as common systems must include proposed initial "kit" or factory assembled. carriers. rates. Rate changes are subject to PUC The PUC chose not to adopt a blanket approval. These two points have not pleased operators. policy to protect local television stations Connecticut CATV Under these regulations the PUC will but will consider "such contentions at 1KWFM the time that hearings are held on pend- grant exclusive franchises, and as in the regulation public utilities, ing applications." The PUC also bowed of other has TRANSMITTER held that "in privilege of to the FCC's jurisdiction in regulating return for the having a legal monopoly, a utility must CATV's served through microwave sys- be subjected to Featuring Automatic tems. The state commission also implied rate regulation." Unlike common carriers, CATV's Power that it is not getting into regulation of Control and the pay TV because "this commission has no won't be required to serve unprofitable lowest tube investment in areas or to obtain state permission to discontinue service. the industry. Cable TV to extend In other CATV developments: The Pennsylvania Public Utilities lines beyond city limits Commission ruled Monday (March 23) that it would assume jurisdiction over 5 KW AM CATV as a public utility as proposed by Cable TV of Santa Barbara Inc. last a state senator last month (BROADCAST- TRANSMITTER week received permission from the ING, Feb. 17). Santa Barbara county supervisors to ex- In Panama City, Fla., a pleading of Offering Increased Relia- tend its lines to adjacent communities the Herald Publishing Co., licensee of bility with a new twelve - on the East and West of the city. The WJHG -TV there, that operation of a system, now running 140 miles within CATV system would create unfair com- phase high voltage Power the city limits of Santa Barbara, Calif., petition unless it were guaranteed cer- Supply. is principally owned by Harry C. Butch- tain nonduplication agreements, was er, former broadcast executive. Golden thrown out of Florida circuit court for West Broadcasters, a broadcast group failure to show cause of action. whose principal stockholder is Gene Autry, is buying control of the CATV "LOG ALARM" operation (BROADCASTING, Feb. 24). Ottumwa voters reject When completed, the Santa Barbara KTVO (TV)'s CATV bid cable company will run East to include New . . . simple method the communities of Montecito, Sum - The petition of KTVO(TV) Kirksville, to log transmitter readings merland, Carpenteria, with 90 miles of Mo.-Ottumwa, Iowa, for permission to with complete "remote cable project, and West to include install a community antenna system in Hope Ranch and Goleta Valley, with Ottumwa was defeated by a narrow control" features. 135 miles of cable planned. The cost margin in a special referendum Tuesday of the entire extension will be $1.2 (March 24). Krvo's proposal lost by million, Mr. Butcher said last week, and 390 votes out of a total of 4,500 will add about 20,000 homes to the ballots cast. NAB BOOTH #52W CATV potential. The Santa Barbara Earlier petitions for CATV in Ot- system now serves 3,000 subscribers tumwa, however, had lost by very with 10 stations-eight from Los An- heavy margins and total votes of up to geles, one from Santa Maria, and the 12,000 had been cast. local TV station. It is planning to add Tuesday, though, wasn't fit for man the Los Angeles educational station or beast let alone voters, KTVO said. when that station begins operating. That day there was a heavy mix of snow, Bauer E L E C T R O N I C S The county supervisors chose the sleet and rain. Krvo feels it could have C O R P O R A T I O N Santa Barbara CATV over two other carried the proposition if the usual turn- applicants. Cable TV of Santa Barbara 1663 Industrial Road, San Carlos, California out had been realized. If post-election Area Code 415 591 -9466 proposed a $10 attachment fee, plus sentiment so indicates, KTVO may re- $6.50 a month. After the number of new the bid. subscribers reaches 5,000, it proposes Another CATV bid in Ottumwa by to reduce the fees by 10 %. Ottumwa Cable TV Co. lost in Febru-

BROADCASTING, March 30, 1964 133 ary by a vote of 4,184 against and 661 report, Dec. 15, 1962, of the Adminis- dude those involving "the establishment for, while a similar bid by Iowa Cable trative Conference of the U. S., would of 'charges, classifications, practices, Television Co. in January was turned apply only to "adjudicatory and record regulations and other terms and condi- down 7 -to -1 (BROADCASTING, Feb. 24, rulemaking proceedings which have tions,' or the allocation of facilities and Jan. 13). Three years ago a bid by been designated for hearing." The rules stations among users." The personnel Jerrold Electronics Corp. lost by a 10- would apply both to persons outside the involved is the same as for adjudicatory to-1 margin. commission and to FCC employes, with proceedings, with the addition of the the aim of assuring "minimum stand- chief of the Common Carrier Bureau ards of conduct," the commission said. and his staff. on But, it noted, "the proposed rules are What and When The commission New rules directed only to communications in- described an ex parte contact as any volving decision- making commission communication, either written or oral, personnel," and not such persons as "between decision -making commission ex parte cases? the Broadcast Bureau counsel or the personnel and persons not in this cate- executive director, "who do not par- gory" when a copy is not given to other Proposal would cover only ticipate in the decision making process." parties in the proceeding, at least by the The FCC suggested other proceedings time the FCC receives it, or when other proceedings on hearings; that interested parties feel should be parties are not given an advanced no- added to the proposed rules, be included tice so they may be present, in the case April 30 comment deadline in their comments. Comments are due of an oral contact. The rules also pro- April 30 and reply comments May 11. vide that no decision -making commis- Adjudicatory proceedings include sion personnel make contact, "directly The FCC has asked for comments on "the issuance, renewal, modification, or or indirectly," with persons outside the a proposed rulemaking that delineates assignment" of licenses, as well as trans- commission. and provides for the punishment of ex fers of control and revocation or cease The rules further provide that no parte contacts during commission hear- and desist order hearings. The commis- person with a "direct or indirect interest ing cases. The proposal, the commis- sion designated the following persons as in the outcome of restricted proceeding sion intended decision in above said, "is to deter the makers the cases: . . . shall solicit or encourage other making of improper communications commissioners and their staffs, chief of persons to communicate ex parte con- and to maintain public confidence in the Office of Opinions and Review and cerning that proceeding with decision - the commission's proceedings." staff, the Review Board and staff, hear- making commission personnel." This The proposed rules, which the com- ing examiners and staffs, the general rule also applies to the FCC's decision mission said are based for the most part counsel and staff and the chief engineer making staff. The rules further would "upon existing statutory provisions" and and staff." require that anyone having knowledge a recommendation made in the final Record, or restricted, proceedings in- of a solicited, attempted or made ex parte contact "should promptly advise the [FCC] executive director in writing of all the facts and circumstances con- cerning that communication...." The rules provide that all unauthor- ized written ex parte communications a business built will be forwarded to the executive di- rector, and if it raises any question he confidence will serve all the parties in the proceed- on ing with copies. If an oral contact is made with a decision- making employe of the FCC, the person is to be im- Our reputation for reliability can be mediately advised that the FCC is pro- hibited and the dicussion ended. your best protection when buying or A person, outside the commission, "who directly or indirectly makes any selling. Many have found of our clients ex parte communication ... may be it to be as valuable as the facts we furnish disqualified from further participation in that proceeding," under the punitive them and the experience gained in a specialized sanctions proposed by the rules. The rules provide that any attorney or other area which we share with them. Consult Blackburn. person acting as a representative for a party before the FCC "may be cen- sured, suspended, or barred from rep- resenting others before the commis- sion," if he is found to have been in- BLACKBURN & Company, Inc. volved in ex parte contacts. An FCC employe who is found to RADIO TV CATV NEWSPAPER BROKERS have made ex parte communications NEGOTIATIONS FINANCING APPRAISALS would be governed by current rules. He could receive a written reprimand, an WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS or he could be sus- lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph "official censure," lack V. Harvey William B. Ryan Stanley Whitaker C. Bennett Larson pended, which is a "nonpay status," or Joseph M. Sitrick Hub Jackson John G. Williams Bank of America Bid¢. RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. lastly he could be fired from the agency. FEderal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. The proposed rule only gave a blanket FInancial 6 -6460 CRestview 4 -8151 reference to these intra- agency rules of conduct.

134 (THE MEDIA) BROADCASTING, March 30, 1964 Changing hands is on 100.3 me with 3.3 kw. homa City; KIFW Fort Smith, and KATV (TV) Little Rock, both Arkansas). He KKis Pittsburg, Calif.: Sold .by was president of xrvQ(Tv) Oklahoma ANNOUNCED The following sales of B. Pace, James H. Shear and Sherry City from 1952 -55 and was a broadcast were last week station interests reported others to W. Ernst Minor for $200,000. consultant from 1955 to 1958 before subject to FCC approval: Mr. Minor is a Cincinnati businessman joining Muzak. now residing in California. Kitts oper- N. C.: Sold by Associated with Mr. Esau in Schedu- WwoK Charlotte, ates fulltime on 990 kc with 5 kw. Tarlow and associates to matic are Wendell B. Barnes, in invest- Sherwood J. Broker was R. C. Crisler & Co. Morris Bergreen and group for $400,- ment banker, who will serve as treasurer 000. Mr. Bergreen owns or has major and R. E. Fender, formerly sales man- interests in KCMJ Palm Springs, Calif.; Schedumatic formed; ager of Programatic, who will be vice Cumberland, Md., and WRAN president in charge of sales. Mr. Fen- Dover, N. J. The Tarlow group owns negotiating for stations der will be operating out of Dallas for WHIL -AM -FM Medford -Boston, Mass.; the new company. Another branch in WARE Ware, Mass., and KUTY Palm- The formation of Schedumatic Corp., office will be established St. Louis. dale, Calif. WwoK operates fulltime on New York, which plans to acquire radio 1480 kc with 5 kw. Broker was Black- and television stations and program Media reports... burn & Co. services, was announced last week by More time The FCC, which wants to John Esau, president. KMBY Monterey, Calif.: Sold by John allow FM stations short -spaced by the Mr. Esau said Schedumatic, with mileage separation rules adopted last L. and Muriel L. Burroughs to Stod- headquarters at 229 Park Avenue South, dard J. Johnston for $325,000. Mr. summer to . increase their power, last New York, is negotiating for several week extended the deadline for com- Johnston is former owner and general broadcast properties. ments on the proposed rulemaking from manager of KRCV -AM -TV Weslaco, Tex. For the past five years has Mr. Esau March 27 to May 11. KMBY is a fulltime station on 1240 kc been director of broadcast operations with 1 kw day and 250 w night. Broker for Muzak, where he managed the Pro - New CBS station Wzi. Cincinnati, was Blackburn & Co. gramatic Division and station WBFM currently an affiliate of MBS, an- KBOw Butte, Mont.: Sold by Richard (FM) New York. He has been active nounced last week that it will join CBS R. Miller and associates to George in the broadcast and related fields for Radio on April 5. MBS said it has a Hatch and group for $140,000. The almost 30 years and from 1935 to 1952 contract with wziP that runs through Hatch group, which owns KOPR in was associated in various executive ca- June. The station, which operates on Butte and KOHL in Billings, both Mon- pacities with the Griffin -owned stations 1050 kc with 1 kw daytime, is owned tana, intends to ask the FCC to delete (KTUL -AM -TV Tulsa, Okla.; KOMA Okla- by Greater Cincinnati Radio Inc. the KBOW frequency (1490 kc with 1 kw day and 250 w night). Mr. Hatch is also board chairman of the Inter- rf-,73K- mountain Network. Broker was Edwin Tomberg & Co. ATTENDING THE NAB CONVENTION? APPROVED The following transfers of station interests were among those approved by the FCC last week (for If so, and you want to discuss buying or selling a radio or activities see FOR other commission television station, plan to visit with us in: THE RECORD, page 149).

KLBK -AM -TV Lubbock and KWAB -TV Big Springs, both Texas: 55% interest SUITE 729A sold by Sidney A. Grayson and group to Theodore Shanbaum, Dr. Ellis Carp and Lee Optical and Associated Com- CONRAD HILTON HOTEL panies Retirement Pension Plan Trust $900,882. (already 45% owners) for Representatives from all of our offices will be on hand to KLBK is 250 w fulltime on 1340 kc. KLBK -TV, founded in 1952, operates on assist you. channel 13. KWAB -TV, started in 1956, is on channel 4. Both TV stations are affiliated with CBS and ABC. KTOP -AM -FM Topeka, Kan.: Sold by c:// Charles B. Axton and J. A. Dickinson % / / r r J V to Publishing Enterprises Inc. for $250,- / / /¡ 000. Publishing Enterprises is princi- ' /& ASSOCIATES, INC. P. Harris and pally owned by John John F. Hardesty, President associates, who also own KIUL Garden NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES City, Kan.; KBUR Burlington and KMCD Fairfield, both Iowa, and have a minor WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO interest in KTVH -TV Hutchinson, Kan. 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. EXecutive 3.3456 7 -2754 Riverside 8 -1175 EXbrook 2-5671 The group also owns newspapers in Kansas and Iowa, Chairman E. Wil- RADIO TV CATV NEWSPAPERS liam Henry and Commissioner Ken- , neth A. Cox dissented. KTOP is on g 1490 kc fulltime with 250 w. KTOP -FM

BROADCASTING, March 30, 1964 135 PROGRAMING

A code for coverage of arrests and trials

CBS offers to finance all -media policy study that it hopes might open now closed to TV

CBS Inc. last week proposed a volun- communications be made chairman of tary, inter -media code of fair practices the [study] group." He said, "such a that would guide coverage of legislative name as Newton N. Minow, a member and judicial proceedings as well as the of the bar and former chairman of the pre -trial and detention periods. FCC, comes immediately to mind." The proposal was made March 26 (Mr. Minow is now executive vice by Dr. Frank Stanton, CBS president, in president of Encyclopaedia Britannica a lecture at the Annenberg School of Inc., Chicago.) Communications of the University of Interest Seen Dr. Stanton said the Pennsylvania in Philadelphia. Brookings Institution appeared inter- Dr. Stanton said that CBS was asking ested in the project and would consider the Brookings Institution, independent working on it with such other organiza- Dr. Stanton research and education organization in tions as the American Bar Association, the social sciences, to undertake the American Society of Newspaper Edi- contention that only drives us further composition of a task force of leaders tors, Magazine Editors Association, Ra- away from a solution and into an atmos- in law, journalism and government to dio and Television News Directors As- phere of affirmative discussion and corn- study and report on such a policy. sociation and the Sigma Delta Chi pro- mon purpose." CBS, he said, has offered to finance the fessional journalism society. In this "age of electronic communi- project. Although the study group might not cations," he said, there exists a need to CBS, Dr. Stanton said, has suggested come up with all the answers, Dr. Stan- overhaul the rules governing the press to Brookings that a "gifted American ton said, CBS is willing to finance the in its relations in the judicial process. widely experienced in both the law and project to get it "out of an arena of Dr. Stanton referred to a recent Elmo

Now is the time to get tions planning coverage should address tool to promote education and culture requests for pool services to: in American life. convention credentials Republican Convention TV Pool, In an article "Television: Friend or Room 291, NBC, 30 Rockefeller Plaza, Foe ?" for the 1964 issue of Teaching Newsmen planning to cover the New York 10020. and Learning, the annual publication of Democratic and Republican conventions Democratic Convention TV Pool, the Ethical Culture Schools of New this summer must file their requests for Election Unit- Attention: Vern Di- York City, Mr. Heffner described tele- credentials before April 15, they were mond, CBS, 518 West 57th Street, vision as a "combination of school and reminded last week. New York 10022. library that can supplement (not sup- Bill Henry, chairman of the 1964 Republican and Democratic con- plant) classroom instruction with the political conventions committee of the ventions -Audio Pool, Attention: Les living image of our time, make the House Radio-TV Gallery, said, "seat Learned, MBS, 135 West , pages of history come alive, and stretch and space limitations restrict all creden- New York 10019. a child's experience back to the world's tials to active newsmen. Personnel not The Republican convention is sched- dawn!" directly concerned with convention uled for the week of July 13 in San He reprimanded the large body of ed- news coverage are not eligible." Appli- Francisco. The Democrats meet the ucated people in the U. S. who sneer at cations should be addressed to Mr. week of Aug. 23 in Atlantic City. television and do not make an effort to Henry, Room H-323, The Capitol, improve it. "What is more disturbing," Washington, D. C. Heffner sees TV as he said, "is that through their influence Housing: Edmund C. Converse, as parents and teachers our children are chairman, subcommittee on housing, educational aid being denied the full benefit of one of Republican National Convention, Apart- the most important educational re- ment K, St. Francis hotel, San Fran- Historian Richard D. Heffner, former sources of our era." cisco, and Sam Brightman, deputy vice president and general manager for Mr. Heffner states that in a typical chairman for public affairs, Democratic educational station wrror(Tv) Newark - week's program listings, New York's National Committee, 1730 K Street, New York, blames "intellectual snob- commercial stations present 851 hours N.W., Washington, D.C. 20006. bery and lethargy" for what he charged of programs "that by exacting stand- Independent television and radio sta- has been a limited use of television as a ards must be credited with valuable in-

136 BROADCASTING. March 30, 1964 Roper & Associates survey that showed nificant arguments and decisions. A 55% of the American public got most second step would be to allow similar STV foes gain of its news information from television, coverage of federal and state appellate compared to only 52% from newspa- courts. TV coverage there could not be pers, nearly the reverse of figures ob- considered sensational, he said, because a week's delay tained in 1961 (BROADCASTING, Jan. there are no witnesses or defendants 27). whose conduct could be affected by Despite this, he said, legislative bodies cameras and microphones. Minor triumph won at PUC at the local, state and federal levels are Dr. Stanton admitted that trial courts closed to the microphone and camera and adversary hearings "present wholly hearing in Los Angeles "in the vast majority of cases." The different problems, some of which strike same holds true of judicial proceedings, at the very basis of justice in a free on PT &T pay TV contract he added. society -the assumption of innocence Yet, Dr. Stanton noted, radio and and the protection of the rights of the television always have been treated on individual." The opponents of pay TV last week an equal basis with other news media He also noted the separate problems won a minor victory in their campaign "as full fledged, indispensable adjuncts that exist due to the behavior of the to block the entry of a closed circuit of reporting" of all events at the United press, the police and the prosecutors in system of subscription television into Nations. He indicated that he thought what statements are made prior to de- Southern California. TV's acceptance by the UN, with no fendants going on trial. These are situa- Appearing Wednesday (March 25) consequent loss of dignity, should prove tions that should be corrected, Dr. Stan- at a hearing of the California Public that television can handle such activities ton said. Although the study that CBS Utilities Commission in Los Angeles on in a responsible manner. proposes may not provide all the an- a petition of Pacific Telephone & Tele- Technical Problems He admitted, swers, he added, "there will be a be- graph Co. for approval of a contract however, that TV occasionally has hurt ginning, based on a consensus of in- to provide transmission facilities in Los its own case when it attempted live cov- formed and concerned individuals rep- Angeles for programs of Subscription erage of legislative events because of resenting a variety of all points of Television Inc. (BROADCASTING, Feb. "hastily assembled equipment, the har- view." 24), the foes of pay TV asked PUC rassment of unnecessarily glaring lights, Price Tag Dr. Stanton did not men- to reject the proposal or to defer de- the clamor of inadequately coordinated tion the amount of money CBS was cision until after Nov. 3. That is the crews, the thoughtlessness of overzeal- prepared to commit to the Brookings date of the general election, when the ous or inconsiderate personnel." Such study, but a CBS spokesman indicated question of pay TV in California is a study as CBS has proposed, he said, it would run to $75,000 at a minimum. expected to be included on the ballot. should be able to set guidelines to elimi- Mr. Minow, whom Dr. Stanton men- Instead of the six -month delay they nate or greatly reduce such hazards. tioned as a possible chairman of the asked for, the pay -TV antagonists got Dr. Stanton also had some sugges- study group, was appointed to the FCC a one -week hold -up in the STV -PT&T tions on beginning the introduction of by President Kennedy. He served as contract consideration and a chance to television into the courtrooms. The its chairman for 27 months, resigning present their views all over again next first step, he said, would be to permit on June 1, 1963, to join Encyclopaedia Wednesday (April 1). The 90- minute live television coverage of U. S. Su- Britannica as its executive vice president hearing by William M. Bennett, PUC preme Court proceedings, including sig- and general counsel. president, and Thomas E. Daley, ex- aminer, was adjourned with an an- nouncement by Mr. Bennett that it would be resumed one week later in formational, cultural or educational Kennedy last Nov. 22. San Francisco. content." This programing, he points The company had used the excerpt, The hearing opened with the tele- out, is in addition to the 72 hours of without CBS's permission, in a memor- phone company asserting that the pro- presentations by educational station ial album dedicated to President Ken- posed contract with STV offered service WNDT(TV). nedy. at a rea.,onable rate, that it contains a In granting CBS an injunction to halt Mr. Heffner has lectured in history provision for an 8% profit for PT &T sale of the album, Justice Geller af- and political science at several colleges and that in no way would it adversely firmed its demands for an accounting and universities and written for televi- affect any user of PT &T's regular tele- of the defendant's profits and actual and sion, newspapers and magazines. In this phone service. Mr. Bennett made clear article, he says that parents have a re- exemplary damages, which will be de- termined later. that it is a matter of major concern sponsibility to encourage television pro- to PUC that PT &T should not under- gram selectivity by their children Justice Geller noted that the signifi- simi- take any obligation that would interfere lar to the way their reading habits are cant element was that Mr. Jackson's with its primary responsibility to pro- formed. "voice and style of talking, which in vide telephone service to the public. his profession is the foundation and source of employment and income, were Two Questions This, Mr. Bennett Court finds for Jackson appropriated by defendent without his stated, was one of two questions that consent. A broadcaster's voice and style PUC wanted answered. The other, he in JFK record album of talking is, to all intents and purposes, said, is whether STV is itself a public his personality, a form of art expression, utility that should be subject to PUC New York State Supreme Court Jus- and his distinctive and valuable prop- regulation. It is not up to PUC, its tice Abraham N. Geller has granted a erty." chairman declared, to say whether pay summary judgement in favor of CBS Because Mr. Jackson's performance TV is good or bad for the people of and CBS News reporter Allan Jackson was a "significant element" in the al- California. against Documentaries Unlimited Inc., bum, Justice Geller said, the defendant That view was echoed by William which had made unauthorized use of a had committed a "clear case of appro- K. Coblentz, attorney representing CBS Radio report by Mr. Jackson con- priation for commercial profit of an- STV, who told the commission that cerning the assassination of President other's property right." "the requirements of the public utilities

BROADCASTING, March 30, 1964 137 laws of California have been fully met culating initiative petitions to outlaw through the deposit with PT&T pay TV in California. He charged that of a termination allowance of sufficient Post-'48's' in top 50 the STV -PT&T contract is contrary to magnitude to reimburse the telephone the public interest, since "pay TV will With sale completed last week company and thereby protect the tele- a force the public to pay for television KHOU(Tv) Screen phone users against any of the cost of to Houston, programing it is now receiving free." Gems said it has sold its 210 -title providing contract services to STV." Mr. Dockweiler also stated that since Post -'48 group of Columbia Pic- The service to be provided for STV the wires and cables to be used by ture features in each of the top by PT &T is so engineered as to offer PT &T for transmitting STV programs 50 TV markets in the country. "no interference of any sort with the will pass over both private and public The package now has been sold in existing telephone service," he said. property, approval of the contract a of 153 markets, according total would, in effect, "be granting a pay The details of the contract between to Robert Seidelman, SG vice STV and PT &T were spelled out by television monopoly the right to use for president in charge of syndication. immense profit easements which ori- Horace E. Corey Jr., transmission and Other recent sales on the group R. ginally were obtained for strictly public radio engineer, and Charles Gondak, were to WBZ-TV Boston; made communication via telephone lines." general tariff engineer, both employed WJZ -TV Baltimore; KATV(TV) Little The California Federation of Wom- by PT &T in San Francisco. The charges Rock, Ark.; KMVT(TV) Twin Falls, ens' Clubs was represented by Mrs. proposed in the contract, they said, are ; WSBT -TV South Bend, Ind.; Edwin F. Bryant, president -elect, and based on PT&T's past experience in wAvE -Tv Louisville, Ky.; KCHU Mrs. Fred S. Teasley, state radio -TV providing similar service to TV stations (Tv) San Bernardino, Calif.; KBES- chairman. Mrs. Bryant said that the and networks. The STV contract is the TV Medford, Ore., and WCAX -Tv federation, representing 70,000 company's first with a pay TV firm, Burlington, Vt. women they said, noting that the agreement for in the state, first became interested in a full deposit of the material costs in pay TV in 1954 and, after two years advance protects PT &T against any loss study, in 1956 voted to oppose it. In in the event that STV should be un- covered by the contract (about three 1961 the women's organization, after successful in establishing a profitable square miles in southwestern Los further study, reaffirmed its opposition business operation in Los Angeles. Angeles) is expanded, new rates be to pay TV and that is its position to- Elmer Schuster, PUC staff counsel, submitted for PUC approval. day, she stated. Citing the contributions recommended that PT&T supply the Free TV Advocates The anti -pay- of the present advertising- supported sys- commission with a yearly review of this TV forces were headed by Frederick C. tem of television to education of the new operation and that a tariff for this Dockweiler, an attorney who is South- general public, to entertainment of the service be filed as soon as feasible. ern California chairman of the Citizens' underpriviliged and to the benefit of He also asked that if the service area Committee for Free TV, which is cir- business through commercials which she said are "often enjoyable," Mrs. Bryant urged that approval of the STV-PT &T contract be denied as contrary to the all over America, people of all ages public interest. Mrs. Teasley asserted that "ability are listening to the radio again, to to pay should not determine what we see on television." California "is the THE LIVES OF HARRY LIME test state in this fight," she declared, urging that PUC withhold action on Orson Welles the contract until after election day. "The people should be heard," she CAPT. HORATIO HORNBLOWER stated. "The people have the right to vote." Michael Redgrave Representatives of the Projectionists Union, IATSE Local 150, and Local SCARLET PIMPERNEL 399 of the Service and Maintenance Unions also voiced opposition to pay Marius Goring TV, as did several private citizens THEATRE ROYALE representing only themselves. Laurence Olivier Photographers to fete LBJ

The annual black -tie dinner of the SECRETS OF SCOTLAND YARD White House News Photographers As- Clive Brook sociation will be held to honor Presi- dent Johnson Thursday (April 2). THE QUEEN'S MEN More than 1,100 cameramen and guests, representing the Cabinet, Su- Royal Canadian Mounted Police preme Court, Congress and top officials of federal and local governments will THE BLACK MUSEUM attend. Highlight of the evening will be the presentation by the President of Orson Welles plaques and trophies to winners of the association's annual photo contest. 7 network series ... 364 radio dramas .. . Charles E. Shutt, Hearst Metrotone frying feld, 230 park ave., new york mu 9-5857 News, and Henry L. G. Puffin, As- sociated Press, are co- chairmen.

138 (PROGRAMING) BROADCASTING, March 30, 1964 manager cites KLAC agreed to allow staff announcers AP to respect the picket lines of other Yo unions in the case of sanctioned labor Does Station news from radio -TV disputes, Claude McCue, executive sec- Ha the retary of the AFTRA local, reported. The agreement, retroactive to May 1, The Associated Press, which gained 1963, gives the staff announcers at 727 broadcasting station and newspa- KLAC a basic wage increase of $10 a per subscribers around the world last week for the first year and $7.50 a year, last week un- week for both the second and third derscored a "con- years, raising the current weekly wage tinuing rise" of of $170 to $210 by the end of the third contributions to its year, Mr. McCue said. news report by AP broadcast members. Are you losing advertisers because signal In his annual re- More program switching you don't have the loudest port, Wes Gal- in your area? Are they going to you don't lagher, general as NBC drops `Grindl' other stations because manager of the AP, have the "BIG VOICE ?" Only cited such increases DYNAMIC DIMENSION Control has made belated in the supply to NBC -TV a switch Equipment by FAIRCHILD, indi- fall state and national in its evening programing schedule, vidually or integrated, can pro- Mr. Gallagher news reports in inserting The Bill Dana Show in the vide you with an easy -to- listen -to 1963 as the 3,427 news items from In- Sunday, 8:30 -9 p.m. slot, and dropping "BIG VOICE" -the loudest and diana broadcasters. This total, he said, Grind!. cleanest signal in your area! represented a 200% gain by the sta- Procter & Gamble, through Leo tions over the previous year. He also Burnett, Chicago, has purchased spon- FAIRCHILD DYNALIZER noted special broadcaster activity in sorship of the Dana program, which Model 673 Kentucky, Maryland, Colorado and this season is on NBC-TV Sundays, Connecticut. 7 -7:30 p.m. The newest approach for NBC -TV also announced that Parade, the creation of "apparent Mr. Gallagher said it was news me- loudness" -the Dynalizer a dia's "finest hour" in coverage of Pres- series of variety shows now being is an automatic dynamic ident Kennedy's assassination. He took telecast by the Canadian Broadcasting audio spectrum equal- note of criticism of the "relatively quick Corp., will be carried as a summer re- izer which redistributes frequency response of channel to compensate for listening response designation" of Lee Harvey Oswald as placement for That Was the Week That the Was (Friday curves as developed by Fletcher- Munson. Adds the accused assassin but said the quick 9:30 -10 p.m.). Meet Me fullness and body to program material. Completely identification and the presentation of at the Fair, a planned live series of automatic with flexible controls. Easily integrated Oswald's background "shut off rumors summer programs originating from the into existing equipment. which could have fueled ideological New York's World Fair, reportedly will hatreds to the point of possible vio-. be dropped by NBC -TV. FAIRCHILD CONAX lence." CBS -TV has signed Allen Funt, Model 602 originator of Candid Camera, to a long- He said news media ought not be The world- cknowlt asked to share the blame of the Oswald term contract which also gives the net- edged device that killing "when lax police work made it work exclusive rights to daytime reruns eliminates distortion possible for an outsider to kill Oswald." of the program. Candid Camera will problems caused by ®pre- emphasis curves. Allows But, he added, "mass reporting of some begin its fifth year on CBS -TV next fall higher average program levels through major news events is becoming so un- (Sunday, 10 -10:30 p.m.). inaudible control of high frequencies. Invaluable ruly that it puts all media in a bad CBS -TV also announced it has re- in FM broadcast and disc recording. Eliminates light. The profession badly needs a so- versed its position and will not acquire stereo splatter problems in multiplex channels. lution and is groping for one." the TV rights to a Tarzan series that Mr. Gallagher credited studies of the is planned for production by Sy Wein- FAIRCHILD LIMITER AP Radio and Television Association traub. with giving "impetus and direction" to Model 670 AP's program of providing an increased Fast attack stereo Embassy adds color package limiter (50 micro- "tempo" in regional news to keep pace seconds) with low with "increasing emphasis on the pro- distortion and ab- graming [by stations] of regional A group of 26 adventure -epic motion sence of thumps. news." pictures, all in color and filmed in Sum and difference limiting position APRTA studies, he said, indicated Europe, were placed into TV distribu- tion last week by Embassy Pictures eliminates floating increased use of sports features and a stereo image, de- slight decline in the use of farm and Corp. spite amount of limiting used in market features. Titled Adventure 26, the package in- one of the two channels. Also includes regular cludes "Joseph and His Brethren," channel A and B limiting. Dual controls and dual meters provided. Now used throughout the world "The Trojan War" and "Mongols." in recording studios. (Mono model available). AFTRA and KLAC agree Among the personalities in the films are Claudia Cardinale, Steve Reeves, John Write to Fairchild -the pacemaker in profes- sional audio products for complete details. A three -year contract between the Drew Barrymore, Anita Ekberg, Jack - Los Angeles local of the American Fed- Palance and Jill Haworth. E. Jonny eration of Television and Radio Artists Graff, vice president in charge of tele- FAIRCHILD and KLAC Los Angeles was signed vision for Embassy, said the new group RECORDING EQUIPMENT CORPORATION a which had augments the initial Embassy release of March 22, averting strike 10 -40 45th Ave., Long Island City 1, N.Y. been imminent (BROADCASTING, March 40 feature films, 30 of which are in 23). The breakthrough came when color. Visit us at the NAB Show Booth M

BROADCASTING, March 30, 1964 139 dude news and public affairs shows. At one point the committee consid- Simpler program form ered a question asking licensees to relate the reasons for their past programing choices. This was intended as a sub- stitute for the commission's requirement offered to commission that licensees survey and evaluate needs and list programs designed to satisfy those needs. But the committee dropped the question in the final drafting of the Industry committee eliminates most -criticized form. However, the committee form does portions of plan offered by FCC last December ask the licensee to list the significant issues in his community and to enumer- FCC members are studying a sug- he proposes in his present programing. ate the programs he carried to en- gested program reporting form for tele- In reporting on past programing, the lighten the public on them. The com- vision stations that its authors say would licensee would be required to fill out a mission form has a similar question. be easier to understand and complete composite week for each of the three Simple Form The committee form is than the form proposed by the commis- years covered in the license period. A simpler than the commission's in the sion in December (BROADCASTING, Dec. statistical evaluation would not be re- area of commercial practices and pro- 23, 1963). quired, as at present. Instead, the licen- graming interruptions. The committee The suggested form is the work of a see would be asked to identify the pro- document would not require a licensee special committee created two months grams by title, time slot, frequency and to describe his future plans in detail, ago and composed of members of , and to break down the program- as would be required by the commis- Federal Communications Bar Associa- ing according to eight major categories. sion document. The committee form tion, the National Association of Broad- (The commission form asks for a break- simply asks that the licensee state his casters and the FCC staff. down according to the 14 categories policy in terms of "the outside limits," The form submitted to the FCC last listed in its 1960 programing statement as one committee member put it. week has not yet been made public, but as being generally necessary to meet However, the committee document discussions with sources familiar with local needs. However, the committee reportedly follows the commission's it indicate the committee has sought to has consolidated some categories and with regard to past advertising practices eliminate those aspects of the commis- eliminated some others.) and program interruptions. Past com- sion's proposal that have aroused the Restrict Information The committee mercial continuity would have to be re- sharpest opposition among licensees and would restrict the information being re- ported, in terms of composite weeks, their attorneys. It's understood the quested largely to local programs and on the basis of hours and percentage commission staffers who served on the those obtained through exchanges. Net- of total broadcast time. Its distribution committee did not endorse all suggested work or recorded entertainment pro- throughout the day on the basis of changes. grams would have to be mentioned only 60-minute segments would also have to The committee was to discuss its if they were of interest to children. be reported. Past practices regarding work Friday (March 27) with the com- Other types of network programs on programing interruptions would also be mittee of Commissioners largely respon- which information would be sought in- subject to report. sible for the FCC's proposal-Commis- sioners Robert T. Bartley, Frederick W. Ford and Kenneth A. Cox. Two duPont winners praise free enterprise As prepared, the form would be lim- ited to use by broadcasters seeking re- BUT THIRD IS CRITICAL OF COMMERCIAL OPERATIONS newal of their licenses. After getting commission views, the committee will Two recipients of the duPont Awards agement that made the public service modify it to make it usable for those for excellence in public service pro- projects possible. applying for major changes in existing graming during 1963 attributed the suc- Louis M. Lyons, Nieman Foundation facilities, for new stations or for trans- cess of their stations' programing to the head and news commentator for Boston licenses. fers or assignments of free enterprise system, but the third - educational stations WGBH- FM -TV, in ac. No Survey As indicated earlier winner of the commentator award-at- cepting his $1,000 award lamented the (BROADCASTING, March 23), the sug- tacked commercial operations and the shrinking of competition in communi- gested new form would not require FCC for granting channel 5 Boston to cations in metropolitan markets. He de- broadcasters to make a survey evalua- the Herald- Traveler (wHDH -rv). scribed television as "our last diversity." tion of their community's programing Herbert B. Caban, general manager His pointed mention of WHDH -TV caused needs. The section in the commission's of Westinghouse -owned wJZ -TV Balti- lifting of eyebrows by some in the au- form that makes this requirement has more, in accepting the $1,000 large dience, which included six members of drawn the most broadcaster criticism. sta- tion award and citation at the founda- the FCC (Commissioner Rosel Hyde is In addition, the form would be filed tion dinner in Washington on assignment in Japan). The Boston only in connection with the applicant's last Monday (March channel 5 case is one of the still -pend- renewal application, every three years 23), paid tribute to the "adver- - tisers who support our efforts." ing ex parte cases before the FCC. not every year, as would be required Principal speaker at the 22d annual by the commission's proposal. Commit- Eldon Campbell, vice president and duPont dinner was former FCC Chair- tee members regard the annual filing re- general manager of Time -Life Broad- man Newton N. Minow, now executive quirement as unduly burdensome. cast Inc.'s WFBM- AM -FM -TV Indianap- vice president and general counsel of The committee form would not re- olis, who accepted the $1,000 smaller Encyclopaedia Britannica Inc., Chicago, quire detailed accounting of programing station award and citation, applauded who plumped once again for the maga- plans. Instead, the licensee would simply the free enterprise system and the en- zine concept of advertising in broad- be asked to indicate what, if any, change lightened corporate ownership and man- casting (BROADCASTING, March 23).

140 (PROGRAMING) BROADCASTING, March 30, 1964 then -if it failed to get an acceptable response -ask the court to fix reason- Metromedia and CBS able terms. But he also noted that radio and television are "fast- moving" and that both sides should be prepared to adjust to changes. He told ASCAP that it chip away at ASCAP shouldn't "arbitrarily shut the door in the face of such an obliging customer," and perhaps should review its formula Judge Ryan's two cases: Stations big on news to see whether special allowances shouldn't be made for "on-the-spot re- may get a break, per -program fee schedule looms porting." Judge Ryan suggested Metro- media and ASCAP review the question together. The possibility that stations with ex- contract, can still deduct only the cost Presumably if ASCAP agrees to give tensive news operations may gain finan- of its "ticker service" in arriving at a Metromedia greater allowances for the cial benefits under their music perform- net figure on which to base its ASCAP cost of its news operations, the same ance- rights licenses was intimated in a payments. allowances will also be available to U. S. court last week. More for Less Robert A. Dreyer, other stations. Judge Sylvester J. Ryan of the U. S. vice president and general counsel of Simon H. Rifkind, an ASCAP at- Southern District Court in New York Metromedia, suggested that the net bas- torney, said his firm refused to respond suggested this possibility in a hearing is may be all right for "rip- and -read" to Metromedia's gross-revenue request Wednesday (March 25) on a contempt stations but that it is causing Metro- because ASCAP was not obligated to motion directed by Metromedia radio media to pay more money for the use grant licenses on every kind of basis stations against the American Society of less music. He said Metromedia's that licensees might seek. "We might of Composers, Authors and Publishers. 10 AM and FM radio stations paid ap- prefer to take a percentage of the gross," Metromedia had asked ASCAP for proximately $200,000 to ASCAP in he said, "but we don't know what kind a music license in which fees to be paid 1963, and he offered, on the spot, to of Pandora's box the Metromedia re- by the company's radio stations would pay $1 million for ASCAP licenses for quest might open." be based on their gross rather than net the same stations over the next five Judge Ryan agreed that most broad- revenues. years. casters would not want licenses based The net, computed according to de- Mr. Dreyer argued that ASCAP's on a percentage of their gross. Justice duction specified in ASCAP contracts, refusal to respond to Metromedia's re- for CBS In another case, Judge is normally used by radio and TV quest for a license based on gross reve- Ryan indicated he would deny - broadcasters. But Metromedia claimed nues violated the consent decree gov- and the Justice Department then with - this is discriminatory in its case because, erning ASCAP's operations and that drew-a Justice motion for a contempt for example, Metromedia's WNEW New ASCAP should be cited for contempt. citation against ASCAP in a fee -setting York has veered away from a basic Judge Ryan denied the contempt mo- suit brought by CBS on behalf of its music format and is now spending tion on the ground that under the radio network. $500,000 a year on a 35 -man news de- ASCAP consent decree Metromedia CBS Radio had asked ASCAP for a partment -and yet, under the ASCAP should ask ASCAP for a license and per -program license and ASCAP offered terms that included a $12,500 monthly charge in addition to fees for each per- formance containing ASCAP music. The Justice Department contended the $12,500 flat fee violated the ASCAP consent decree (BROADCASTING, March 16). In last Wednesday's hearing CBS moved to amend its application, ASCAP said it had withdrawn the offer that had been challenged by the Justice Depart- ment and Judge Ryan said he would deny the Justice motion because it was no longer an issue. John L. Wilson, Justice Department attorney, then said, in response to a question by Judge Ryan, that he would withdraw the mo- tion. ASCAP President Stanley Adams an- nounced shortly afterwards that the society would soon issue a per -program formula that he hoped would meet with general approval. Same but Sharper CBS Radio sources later described their amended Receiving their scrolls and $1,000 University President Fred Cole; Eldon application as essentially the same as checks as 1963 winners of duPont Campbell, vice president -general man- their original request but with the is- Awards are (I -r) Herbert B. Cahan, ager, WFBM Indianapolis (smaller sta- sues pinpointed more precisely. The general manager, WJZ -TV Baltimore tion) and Louis M. Lyons, commenta- new application asked ASCAP for a (large station); Washington and Lee tor, WGBH -FM -TV Boston. per -program license in which payments

BROADCASTING, March 30, 1964 141 to ASCAP would be a straight dollar Monahans- Odessa, Tex.; KELP -TV El 30/62's (MGM -TV): Sold to WMCr amount for each program using ASCAP Paso, and xPTV(TV) Portland, Ore. (Tv) Memphis; KMED -TV Medford, music or would be based on a percent- Ore., and KDAL -TV Duluth, Minn. Rifleman (Four Star): Sold to KXTv age of time sales, but in either case (TV) Sacramento, Calif. - 30/61's (MGM -TV) : Sold to KTWO- without a required minimum payment. Tv Casper, Wyo.; KCOY -TV Santa Maria, The Detectives Star) : Sold to Richard Green, attorney for CBS (Four Calif.; KMED -TV Medford, Ore., and would not KELO -TV Sioux Falls, S. D.; WATE-TV Radio, said the network be KXGN -TV Glendive, Mont. interested in a per -program license that Knoxville, Tenn.; KPTV(TV) Portland, contained "any kind of fixed fee." Ore., and WON -TV Chicago. Pre-'48's (MGM -TV): Sold to KAec- Judge Ryan meanwhile said it was TV Los Angeles; woTV(TV) Athens, Target: The Corruptors (Four Star) : his a li- Ga.; WKAB -TV Montgomery, Ala.; KGO- understanding that per -program Sold to KVOA -TV Tucson, Ariz. cense anticipates that licensees will noti- TV San Francisco; KRCR -TV Redding, fy ASCAP in advance as to when they The Law and Mr. Jones (Four Star) : Calif.; KTVK(TV) Phoenix, Ariz.; wxzo- plan to use ASCAP music. He sug- Sold to WTHI -TV Terre Haute, Ind. Tv Kalamazoo, Mich.; WON -TV Chi- ASCAP might entitled to cago; wince(Tv) Chicago, and KCOY -TV gested that be Post -'50 Columbia Features (Screen a "policing or monitoring fee" if CBS Santa Maria, Calif. Gems) : Sold to WBZ -TV Boston; KDKA- did not give such notice. TV Pittsburgh; KETV(TV) Omaha, Neb.; Mr. Green contended that the ques- WAGA -TV Atlanta; WMAR -TV Baltimore; NET reveals program tion of notice was not pertinent. In KID-TV Idaho Falls, Idaho; KCPX -Tv the ASCAP consent decree, he said, it Salt Lake City; wKYT(TV) Lexington, plans for 1964 -65 is implicit that advance notice of music Ky.; KTUL -TV Tulsa, Okla.; KROC -TV use is not required. Rochester, Minn.; KATV(TV) Little The world as it is and may become is Over ASCAP's objections, Judge Rock, Ark.; KVIQ -TV Eureka, Calif.; the central theme of National Educa- Ryan delayed further proceedings in KCHU(TV) San Bernardino, Calif.; tional Television's programing plans the CBS Radio case at least until WRBL -TV Columbus, Ga.; WWTV(TV) for the 1964 -65 season. ASCAP has replied to the network's Cadillac -Traverse City, Mich.; KATc NET's 81 affiliated stations next sea- new application. ASCAP was given 15 (TV) Lafayette, Ind.; KHOL -TV Kearney - son may select from such public affairs days in which to prepare and file the Holdridge, Neb.; wcov -TV Montgom- reply. programs as: America's Crises, one - ery, Ala.; WWLP(TV) Springfield, hour documentaries shot on locations Mass.; WFIE -TV Evansville, Ind.; WEAU- around the country and dealing with TV Eau Claire, Wis.; KXJB -TV Valley Film sales such issues as national values, teen -agers ... City, N. D.; KENI -TV Anchorage, and and their direction, poverty and the KPAR-TV Fairbanks, both Alaska. Now Planet Patrol (M&A Alexander) : in 99 markets. gradual erosion of our natural re- Sold to wPlx(TV) New York. sources, and Changing World, a one - America! (CBS Films) : Sold to hour series concerning problems in un- Fireside Theater (M &A Alexander) : KAUZ -TV Wichita Falls, Tex., and WALB- derdeveloped nations. Sold to KING -TV Seattle. TV Albany, Ga. Other new programs include Western Leave it to Beaver (MCA -TV) : Sold Amos 'n' Andy (CBS Films) : Sold Man, filmed essays on the development to WTIC -TV Hartford, Conn.; KFVS -TV to WLBT(TV) Jackson, Miss. of western civilization and culture from Cape Girardeau, Mo.; KITS -Tv Spring- its European origins; Pathfinders, biog- December : field, Mo.; WAAY -TV Huntsville, Ala.; Bride (CBS Films) Sold raphies of past and contemporary paint- WMTV(TV) to KOA-TV Denver. Madison, Wis., and WSAU- ers, writers and public figures; Festival TV Wausau, Wis. Deputy Dawg (CBS Films) : Sold to of the Arts, symphony concerts; New Bachelor Father (MCA -TV): Sold KPLC -TV Lake Charles, La. Orleans /Jazz, the history and evolu- to KFVS -TV Cape Girardeau, Mo.; KRCG tion of jazz, and Glory Trail, a docu- Have Gun, Will Travel (CBS Films) : (Tv) Jefferson City, Mo., and WAAY -Tv mentary series on Sold to KOOL -TV Phoenix, and KoLD -Tv how the West really Huntsville, Ala. Tucson, both Arizona. was won. SA -7 (MCA -TV): Sold to KING -TV Heckle and Jeckle (CBS Films) : Seattle and WRBL -TV Columbus, Ga. Sold to WNBQ(TV) Chicago, and WLWI 3 off -network series Johnny Staccato (MCA -TV): Sold (Tv) Indianapolis. to KTSM -TV El Paso. sold prior to release Wanted Dead or Alive (CBS Films) : Dragnet (MCA -TV): Sold to wAAY- Sold to KTBC -TV Austin, Tex. The television division of Warner Tv Huntsville, Ala., and WINR -TV Bing- Bros. Pictures last week reported pre- hamton, N. Y. 40/64's (MGM -TV): Sold to wEws (TV) Cleveland; KATU(TV) Portland, release sales of $1.6. million for three Famous Playhouse (MCA -TV) : Sold Ore.; KCMG -TV Kansas City, Mo.; KABC- off- network series -77 Sunset Strip, to KTNT(TV) Tacoma -Seattle, Wash. Tv Los Angeles; WFBM -TV Indianap- Room for One More and The Dakotas. olis; KIRO -TV Seattle; WNEP -TV Scran- Episodes released in the three packages Debbie Drake (Banner Films) : Sold ton- Wilkes-Barre, Pa.; WMTW -TV Po- total: 77 Sunset to KTSM -TV El Paso. Strip, 149 hours; Room land Springs, Me.; wxvz -TV Detroit; for One More, 26- half -hours; and The Tarzan Features (Banner Films) : KTVK(TV) Phoenix, Ariz., and WBEN -TV Dakotas, 19 hours. Sold KDKA -TV to Pittsburgh; KPIX(TV) Buffalo. 77 Sunset Strip has been sold in four San Francisco; KTNT -TV Tacoma -Seat - 30/63's (MGM -TV): Sold to KOAT- markets, while the other two series are tle; WREX -TV Rockford, Ill., WALA- and in three markets each. Joseph Kotler, Tv Mobile, Ala. Tv Albuquerque, N. M.; KMED -TV Med- ford, Ore.; wJw -TV Cleveland; KTBC -TV vice president in charge of Warners' TV Dick Powell Theatre (Four Star) : Austin, Tex.; WHEC-TV Rochester, division, said the sales "more than cover Sold to KOB -TV Albuquerque, N. M.; N. Y., and KTVH(TV) Hutchinson - total residual costs for two runs of each WVUE(TV) New Orleans; KVKM -TV Wichita, Kan. episode in the three series."

142 (PROGRAMING) BROADCASTING, March 30, 1964 Athletics finally sign; tions, which he answers by pressing was first produced for radio by Mr. one of four buttons on his receiver. Linkletter and partner, John Guedel, 2 -year pact with KCMO The button switches the receiver to an in 1945. for reaction to his appropriate channel Flair for VOA The Voice of America Broadcast rights for the Kansas City answer. has begun carrying ABC Radio's daily Athletics have been acquired under a The TuTorTape transmissions can- Flair Reports on its broadcasts to both new two -year agreement signed by not be picked up on standard FM sides of the Iron Curtain. The five - KCMO -AM -TV Kansas City, Mo., and the receivers and the educational experi- minute features are broadcast six times baseball club's owner, Charles O. Fin- ment will not effect WFUV'S regular each weekday and five times a day on ley. The games previously had been broadcasts. weekends. carried by WDAF -AM -TV there. Although In syndication Teledynamics Corp. financial terms were not disclosed, it is New Triangle TV series is 156 half -hour color Ad- estimated that the yearly price is around syndicating The $325,000. venture programs to TV stations. Triangle Stations next month will re- programs were produced by Bill Bur - The Athletics were the last team in lease the first in a series of half -hour rud. the major leagues to sign for 1964 TV interviews with prominent Ameri- radio -TV coverage (BROADCASTING, Feb. cans in public and private affairs. For the motorist Exercise in Your 24). The first interview in the These Are Car, Wherever You Are is a new KCMO also will feed a radio network Americans series will be with Richard one -minute dynamic tension program of about two dozen stations for the M. Nixon, to be followed by a conver- aired throughout the day and evening games this season. There will be no sation with Stan Musial. on WHEW West Palm Beach, Fla., and TV network. KCMO-TV will air a total The programs will be telecast by the sponsored by the Pepsi -Cola Bottling of 40 games this season, of which 35 Triangle stations and syndicated by Co. of West Palm Beach for its Patio games will be played away. Play -by- Triangle Program Sales New York. Diet Cola. A variety of exercises is de- play for both radio and TV will be livered by Wes Hardin, a champion handled by Monte Moore and George weight lifter. Bryson who covered 10 prerelease sales the team previously New York office Heydey Productions, On WDAF. Westhampton Films, New York, re- Hollywood -based producer of TV pro- Theo. Hamm Brewing through Camp - ported 10 prerelease sales last week grams (I'm Dickens ... He's Fenster), bell-Mithun, Minneapolis, has signed for a new 12- feature film package it is has opened a New York office at 16 for one -third sponsorship of the xcMo making available. Westhampton said West 6I st Street and announced plans and radio network coverage plus xcMO- the package, made up of 1962 -63 films, to enter into production of stage plays. Tv. Mobile Oil Co. through Ted Bates, has been ordered by: wPRO -Tv Provi- New York, will sponsor one inning on Olympics warmup International Pro- dence, R. I.; WHEN -Tv Syracuse, N. Y.; KcMO -TV and the remainder of the TV ductions Inc. will film at least 13 half - WABC -TV New York; wxYZ -TV Detroit; coverage is being sold on a spot basis. hour programs dealing with the current KONG -TV San Antonio, Tex.; KABC -TV General Finance Co. through Post - and past Olympics hopefuls and heroes Los Angeles; KGO -TV San Francisco; Keyes- Gardner, Chicago, has taken one - from various countries. Bob Mathias, wFAA -TV wTTv(Tv) third sponsorship on KCMG only and Dallas; Blooming- who twice won the Olympics decathlon Guy's Foods through Winius-Brandon ton- Indianapolis and WTEN -TV Vail title for the U. S., will interview ath- Mills Co., Kansas City, has signed for one - -Albany, N. Y. letes and officials during the programs, sixth on KCMO only leaving one -sixth which are planned for release prior to radio still open. Program notes ... the Summer Olympics in Tokyo. In New York, the Jets of the Ameri- House Party continues CBS -TV and Dynamic Seven Teledynamics Corp., can Football League signed a five -year Guedel -Linkletter Productions have re- New York, has announced its acquisi- radio contract with WABC New York newed contract for "long- term" contin- tion of seven post -1948 feature films beginning this fall, for an estimated uation of network's Art Linkletter's for syndication to TV stations. Group $250,000. In 1963, the Jets radio House Party (Monday- Friday, 2:30 -3 title for the package is Dynamic Seven. broadcasts were carried on WHN New p.m. EST). The program has run con- Among the features are "The Alfred York. tinuously on CBS -TV since 1952. It Nobel Story," "Walls of Hell," "Raid- New teaching devices uses FM multiplex R. C. CRISLER & CO., INC. Fordham University plans on April 13 to demonstrate a new teaching sys- 7 BUSINESS BROKERS FOR TV & RADIO PROPERTIES tem designed to operate with multi- LICENSED SECURITIES DEALERS plexed FM broadcasts. The system, developed by TuTorTape Educasting, UNDERWRITING - FINANCING New York, will be test programed on Fordham's own station, wFuv(FM) CINCINNATI - New York, as a part of a New York Richard C. Crisler, Paul E. Wagner, Alex Howard City drive to alleviate poverty by im- 51h /3rd Bank Building, phone 381 -7775 proving educational reach. The TuTorTape system to be dem- NEW YORK - onstrated involves broadcasts of edu- 733 , Suite 2105, phone MUrray Hill 7 -8436 material on four separate multi- cational AT THE NAB CONVENTION - plexed FM channels to special student Suites 1319A and 1320A, Conrad Hilton Hotel, Chicago receivers. The student is asked ques- 143 BROADCASTING, March 30, 1964 ers of Leyte Gulf," "The Barbarians" ettes, as well as five- minute and 15- Ike on 'CBS Reports' and "Queen of Sheba." minute visits to various exhibits and other points New name Independent Transcribed of interest at the fair. The CBS will present a special 90- minute Service, New York, has changed service starts three weeks before the telecast June 5 (8:30 -10 p.m. EDT) on its opening name to Orr Production Services. The of the fair in mid -April each CBS Reports on the 20th anniversary of year and concludes when firm, which produces the radio series the fair closes the invasion of Europe during World in mid -October. Good Living and Welcome Mat, has War II. also expanded its operations to include Menotti on CBS CBS-TV has an- "D -Day Plus 20 Years: Eisenhower new film production, custom recordings nounced plans for presentation during Returns to Normandy," will feature a and feature presentations. the 1964 -65 season of "Martin's Lie," revisit made last year by former Presi- a new opera by Gian Carlo Menotti. dent Eisenhower to many of the battle- Expansion move SIB Productions, A taped version of the opera, which fields of the Normandy invasion. Hollywood -based producer of TV com- was commissioned by CBS in 1962, mercials and industrial films, is Travelers Insurance Companies, Hart- expand- will receive its American premiere ing its activities into program in ford, Conn., through Young & Rubi- produc- a one -hour special program. tion. SIB is representing the National cam, New York, will be sponsor. Football League in the production of Fair tapes Sterling Movies U.S.A. a half-hour video -tape series, Rookie Inc. will tape 13 half-hour programs Indoor football on ABC -TV Quarterback. Four theatrical motion in color on the New York World's Fair pictures are being readied for produc- for distribution as a national public ABC -TV will telecast the first major tion. service. Sterling will use the RCA col- post- season football bowl game to be State information The Tennessee As- or TV facilities at the fair to tape the played indoors when it carries the sociation of Broadcasters and the Uni- programs and Bob Considine and Fran Liberty Bowl game from Atlantic City's versity of Tennessee have joined hands Allison will host the programs. Convention Hall next Dec. 24. The network last week signed a one- to produce Report to the People, a pub- Four more for TAC Television Affili- lic information program which will be year contract, with options, for a re- ates Corp., New York, has announced ported $90,000 to telecast the game. distributed to 68 state radio stations. the signing of four new stations, bring- First guest was Governor Frank G. The five previous Liberty Bowl games ing total subscribers to 69. The new sub- have been played in Philadelphia, often Clement, and later shows will feature scribers are WRCB -Tv Chattanooga; other high- ranking Tennessee officials. before sparse crowds because of inclem- KMVT(TV) Twin Falls, Idaho; wLTV ent weather. Seeker of audio The Hollywood Mu- (Tv) Bowling Green, Ky., and (educa- seum is asking stations tional) wMSB(TV) Onondaga -East Lan- to donate audio Race to be syndicated tapes of interviews with entertainment sing, Mich. stars. Stations that wish to cooperate Reynolds on radio Film star Debbie Triangle Stations, which has exclu- should write the museum, 7046 Holly- Reynolds is doing a five -minute rights wood Boulevard, Hollywood. Tapes radio sive worldwide broadcasting to show, Date with Debbie, devoted the Sebring championship will be made of the interviews. to annual auto answers to questions from teen -agers, race, will syndicate a half -hour color Fair features Radio New York that will be syndicated by Debco, a new telecast of the race for release after Worldwide will produce a group of ra- company formed to produce and dis- April 1. Triangle also is syndicating an dio features on location at the 1964- tribute the program. Debco's headquar- abridged radio version of the 12 -hour 1965 World's Fair for distribution by ters are 120 East Camino Drive, Bev- race. Eighty-six eastern and southern Richard H. Ullman Associates. The erly Hills, Calif. Series is being pre- radio stations carried Triangle's live package includes one-minute featur- pared for an April 1 starting date. feed of the race March 21.

FATES & FORTUNES

BROADCAST ADVERTISING Co., Winston -Salem, N. C., promoted printed media of Glamorene Inc., Clif- to marketing manager. He is succeed- ton, N. J. Mr. Silverstein was formerly Robert McElwaine joins Maxon Inc., ed by Robert A. Rechholtz, member of advertising manager. New York, as director Reynolds advertising department since of product pro- Jane Heil, formerly copywriter at motion. He was 1961. formerly executive VP Macy's department store, joins creative Bradley of Paul Inc., New York PR Mary Jane Rohn, creative director of services department of Mogul Williams firm. Page /Schwessinger Adv. Agency, elect- & Saylor, New York. Richard Ferber joins Guild, Bascom ed president of Milwaukee chapter of Richard L. & Bonfigli, San Francisco, in newly American Women in Radio & Televi- Scherzer joins Grey created post of creative administrator. sion. Adv., New York, as director of person- nel planning and development, newly He was formerly copy chief at Richard Larry Coy, formerly sales manager of created position. N. Meltzer Adv., that city. KSAY San Francisco, joins KFRC, that Stuart M. Ganon, formerly copy city, as account executive. William Grisham, in charge of spe- group supervisor at Norman, Craig & David W. Toll, previously with Pick- cial creative projects in New York of- Kummel, New York, elected VP in ering Adv. Agency, Oakland, Calif., fice of Young & Rubicam, joins Camp- charge of creative production facilities appointed advertising and promotion bell- Mithun, Chicago, as copy group at Smith & Dorian Inc., that city. manager of two San Francisco. head. Howard Gray, since 1957 advertising Maxwell Silverstein elected VP and Robert D. Henklein, formerly resi- manager of R. J. Reynolds Tobacco creative director for packaging and dent manager of National Brewing Co.

144 BROADCASTING, March 30, 1964 of Michigan, Detroit, joins The Nestlé Bank of Commerce account. Thomas O'Connell joins PR depart- Co. (food processor and ment of J. M. Mathes Inc., New York. distributor), Frank M. Headley, chairman of H-R Plains, was with & Walsh, White N. Y., as advertising man- Representatives and H -R Television, He Cunningham ager. He succeeds Charles F. Fleisch- that city, in similar capacity. New York, is convalescing at his Scars- who had been named director mann, dale home following surgery for chronic Stan Anderson appointed assistant advertising sales promotion. of and intestinal ailment. He expects to return manager and director of sales for Alfred R. Sanno, to his office within two weeks. KHVH-A M-TV Honolulu. director of media Gould B. Flagg Jr. joins Ford Motor Chester Nygren and Jerome Kemp - planning at McCann - Co.'s Lincoln- Mercury division at Dear- to newly created posts Erickson, New York, ler appointed born, Mich., as manager of advertising of production supervisor and traffic- elected VP in charge department. He was formerly associate respectively, at of media department, forwarding supervisor, brand promotion manager for The Proc- Kudner Agency, New York. responsible for media ter & Gamble Co.'s Duncan Hines planning and opera- mixes in Cincinnati. tions for all home of- Mr. Sanno fice accounts. Mr. Peg LeFever, former media estimator Sanno joined M -E in 1953 from BBDO, at The Rumrill Co., Rochester, N. Y., that city. named assistant production manager in Rochester office of Storm Adv., St. Ernie Turner, VP and creative direc- Louis. tor of Hixson & Jorgensen, Los Angeles, has resigned to pursue personal business Ed O'Berst, account executive with interests, but will continue to serve New York office of CBS Radio Spot Mr. Wettstein Mr. Trustman agency as creative consultant. There Sales, named sales manager of Chicago are no immediate plans to replace Mr. office. Jack Trustman, promotion manager Turner. of KOLD -TV Tucson, Ariz., and Earl John B. Wright, formerly with L. W. Wettstein, formerly of Tatham -Laird, Frohlich & Co., joins Doherty, Clifford, Houston, and Knox Reeves Adv., Min- Steers & Shenfield, New York, as ac- neapolis, have formed their own adver- count executive. tising agency in Tucson, Wettstein/ John R. Wallace, for two years di- Trustman /Adv., at Redondo Tower, 8 rector of creative services for San Fran- Paseo Redondo. Telephone: 792-1538. cisco office of McCann-Erickson, on New agency begins with total of eight April 15 joins MacFarland, Aveyard & accounts and $150,000 in billings. Co., Chicago, as senior VP and creative Mary Lee Allen joins H -R Television, Mr. Carlson Mr. Furst director. New York, as assistant to research di- John B. Rogers, for rector. She was formerly with Curtis Frank J. Carlson and Lionel Furst Publishing Print Research, that city. appointed national sales executives for 11 years sales repre- radio and TV, respectively, of RKO sentative at WJAC -TV Berton Helfner also joins H -R Tele- General Broadcasting, New York. Prior Johnstown, Pa., pro- vision as creative sales analyst. Mr. to joining RKO General, Mr. Carlson moted to sales man- Helfner was formerly account execu- was salesman with Avery- Knodel Inc. ager for station. He tive at WOOD Grand Rapids, Mich. succeeds John H. and assistant sales manager of Forjoe John L. McCormick, formerly with Hepburn, who has & Co., New York. Mr. Furst formerly Bates & of resigned. Ted Co., joins copy staff was with woe -TV New York, an RKO Mr. Rogers Sudler & Hennessey, New York. General station. Hovey Larrison, ra- Kenneth B. Lange, formerly general dio-TV director of Conklin, Labs & E. G. (Jack) Frost, director and man- KTLN Denver, Bebee Inc., Syracuse, N. Y., promoted sales manager of elected ager of Dayton, Ohio, office of Geyer, VP in charge of sales for Radio Den- to creative director. Jay J. Garbutt and Morey, Ballard, New York, has an- ver KILN. Matthew Ricciardi appointed art de- Inc., parent company of nounced retirement, effective May 15, partment manager and media -research Kenneth M. LeForge, formerly mar- after 38 years with agency. Vincent C. ket research analyst of Upjohn Co., Koepnick, account executive at GMB- director, respectively. Dayton, elected VP and appointed to succeed Mr. Frost as manager. Nor- man M. Schaefer, also account execu- tive in Dayton office, elected VP. Mr. Frost joined GMB in 1926 as writer and account executive. Mr. Koepnick joined GMB in 1945 in client service capacity. Mr. Schaefer became account executive soon after joining agency in 1948. W. Robert Wilson, formerly of Guild, Bascom & Bonfigli, San Francisco, joins Campbell -Ewald Co., that city, as man- ager of media department. William F. Allison, VP of Ketchum, MacLeod & Grove, Pittsburgh, trans- fers to agency's Houston office to su- pervise KMG's new Texas National

BROADCASTING, March 30. 1964 145 Kalamazoo, Mich., named director of Garfield Adv. Associates, with head- representative, Toronto. With head- market research for Dr. Pepper Co., quarters in New York. quarters in New York at 10 Rockefeller Dallas. Homer L. Babbitt appointed Ronald Woods, assistant merchandis- Plaza, Mr. Townsend will be responsi- traffic ble Philadelphia, Chicago, assistant manager for Dr. Pepper, ing manager of KTTV(TV) Los Angeles, for Boston, replacing R. O. Ford, who resigned. appointed merchandising manager, re- Atlanta and Dallas territories. John D. Burke, VP and manager of placing Mike Volpe, who was promoted creative department of Compton Adv., to account executive. THE MEDIA New York, elected senior VP. He Robert M. Zalko, formerly promo- joined agency in 1956. tion manager in Boston for Decca Rec- ords, named local sales manager of William K. Burton elected to board WCSH -TV Portland, Me. Willis R. Saw- of directors and named VP of Robert yer Jr. and Sidney M. Zimmerman Jr. Eastman Co., New York. He is man- join station as sales representatives. ager of firm's Detroit office. John T. Lawlor, former media direc- Robert L. Dudley, VP in charge of tor- account executive in Boston office station relations for The Meeker Co., of McCann-Erickson, named media di- Mr. Strickler Mr. Halstead New York, elected executive VP of sta- rector of Daniel F. Sullivan Co., that tion representative firm. He joined city. The Whitehall Sta- Meeker in 1957 as account executive. tions Inc., Flint, Robert M. Capeloto joins Seattle Mich., through Presi- John E. Devine, formerly VP -ac- office of Doyle Dane Bernbach as ac- dent Gene Milner, count supervisor at Fletcher Richards, count executive. announced four exec- Calkins & Holden, New York, joins Lee M. Vanden - utive appointments: Fuller & Smith & Ross, that city, as Handel, account ex- Tim Elliot and Charles account executive. ecutive, promoted to E. Speights have been Garth K. Hintz, for past nine years national sales manag- elected VP's. Mr. El- liot Mr. Milner with Campbell -Ewald Co., Detroit, er - of WABC -AM -FM becomes general most recently as executive on Chevro- New Yörk, effective let account, joins McHugh & Hoffman April 12. Inc., TV and advertising consultants, John Heron Jr., ac- Birmingham, Mich., as account execu- Mr. Vanden -Handel count executive, elect- tive in client services, effective April 1. ed VP of Gann Adv., Walter A. Spiro, Scranton, Pa., agency. since 1958 executive J. Larre Barrett named sales service VP of Lavenson Bp- manager for central division of NBC, reau of Advertising, Chicago. Mr. Speights Mr. Elliot Philadelphia, elected president and chief Peter Kadetsky, formerly regional manager of Kso Des Moines, Iowa, executive officer. He radio -TV representative for Harry when ownership of station transfers succeeds James H. Wheeler Co., named to sales staff of from BFR Stations to Whitehall on Lavenson, whose new WBZ Boston. April 1. Mr. Speights becomes general Mr. Spiro manager of company's WTAC Flint. association will be an- Henry H. Hunter, formerly market- George W. WTAC account ex- nounced shortly. Mr. Lavenson will ing services director in charge of ad- Strickler, continue, however, as director of agen- vertising, PR and market research for ecutive, has been appointed manager cy. Jay Lavenson Sr. continues as Olin Mathieson Chemical Corp., New of station's new office in Saginaw -Bay City Mich. Robert Halstead board chairman. Mira Berman and York, elected staff VP in charge of -Midland, w'rAc. Harry A. Egbert, LBA VP's, elected to marketing services, newly created posi- becomes local sales manager of board of directors. tion. Lawrence H. Rog- Sanford H. Margalith, formerly cre- T. Bill Townsend appointed eastern ers Il, president of Taft ative director of Zimmer, Keller & Cal- U. S. operations manager for All -Can- Broadcasting Co., vert, appointed VP- creative director of ada Radio & Television Cincinnati, joins Tele- Ltd., station vision Affiliates Corp.'s broadcasters' advisory committee. Mr. Rogers succeeds since 1953 David C. Moore, pres- ident of Transconti- Mr. Rogers nent Television Corp., whose sale of leader in broadcast automation stations was approved by FCC last month (BROADCASTING, Feb. 24). Bob Richter appointed general man- see us at the NAB booth 56w ager of WSLT, new 1 kw daytimer on 1520 kc at Ocean City-Somers Point, N. J. Station is licensed to Salt -Tee schafer electronics Radio Inc. G. Richard Swift, formerly president burbank, california of TV division of The Bolling Co., New York, joins Trigg-Vaughn -owned KROD El Paso as general manager. Item re-

146 (FATES & FORTUNES) BROADCASTING, March 30, 1964 garding Mr. Swift's appointment in York, as press relations manager, effec- pointed program coordinator at wrn,c BROADCASTING, March 23, misstated tive April 1. New London, Conn. his new post. Larry Daniels is VP and J. Stanford Smith, VP of General Lee Sellars named producer of Pro- general manager of KROD -TV. Electric Co., named chairman of PR gram PM on KDKA Pittsburgh, succeed- advisory committee of National Asso- ing James Sieger, who moves to public ciation of Manufacturers, New York. affairs department of KYW -TV Cleve- Westinghouse stations. Conrad Kaminski, assistant promo- land. Both are tion manager, promoted to promotion Perry Smith, since manager of WITI -TV Milwaukee. September 1963 man- ager of sports for PROGRAMING NBC, New York, pro- moted to director of Mr. Kawakami Mr. Serrao Ken Drake, formerly VP in charge sports for network. John A. Serrao, formerly general of production at Zapel Studios, Chicago, Ruth Hendler joins named VP in sales live manager of KHVH -AM -TV Honolulu, charge of for MPO Videotronics, action and animated commercial divi- joins wxan(TV) Detroit (ch. 50, cur- Mr. Smith New York, as admin- rently under construction) in same ca- sions of Hanna -Barbera Productions, istrative coordinator pacity. Stations are owned by Kaiser Hollywood. Mr. Drake will have head- and manager of office operations and Broadcasting Corp. Daniel T. Kawak- quarters in Chicago. personnel. She was formerly with ami, program and operations manager Larry Keene appointed program di- Fletcher Richards, Calkins & Holden, KHVH- AM that city. at -TV, succeeds Mr. Serrao rector of WSLT, new 1 kw daytimer on as general manager. 1520 kc at Ocean City -Somers Point, Walter (Dan) Davison appointed to George B. Storer Sr., chairman and N. J. Station is licensed to Salt -Tee newly created position of assistant to chief executive officer of Storer Broad- Radio Inc. Morton J. Wagner, president of Morton J. Wagner Cos., Hollywood, creators, casting Co., Miami, elected president Jack Waldrep, since producers and distributors of audio and chairman of executive committee March 1962 manager services to broadcasters. of Miami Heart Institute, nonprofit of Atlanta office of hospital devoted to cardiovascular care. CBS Films Inc., New Sol Saks, creator of number of TV York, promoted to series including The Eve Arden Show, NEWS newly created position My Favorite Husband, Mr. Adams and John Hart joins of southeastern divi- Eve and, for 1964 -65 season, Bewitched, CBS -owned TV sta- sion manager. He signed by CBS -TV as executive pro- tions' Washington will continue to be in ducer of comedy programs, Hollywood, Mr. Waldrep news bureau as man- Atlanta. r ager - correspondent. Hugh Benson joins Warner Brothers, He was formerly on New York, as assistant to William T. news staff of KNXT Orr, VP and head of studio's TV divi- (Tv) Los Angeles. sion. Richard Bluel and Dick Link - Ivan Scott joins Mr. Hart roum join Warner's TV division to Washington bureau as plan and develop new projects. When correspondent. He had been at ABC News in New York. Pamela Mason, whose Pamela Ma- Stan Scott, assistant news editor at son Show is on KABC -TV Los Angeles, your hank wsTv -Tv Wheeling, W. Va.-Steuben- has formed Pamela Enterprises to place ville, Ohio, promoted to news director. program into syndication. Headquar- ters are at 1018 Pamela Drive, Beverly says'NO ":.. Mel Knox, of WABQ Cleveland, joins Hills, Calif. news staff of KDIA Oakland, Calif. Aaron Cohen joins Robert W. Sevey appointed news we can assist you in NBC as manager, pro- manager of KHVH -AM -TV Honolulu. gram services, sales Buying a New Station development and mer- FANFARE Long Term Loans chandising, participat- Milton Bellis and Leslie Waller ing program sales, Short Term Loans elected VP's of Harshe -Rotman & New York. He was Discounting Notes Druck, PR organization, with head- at WCBS -TV, that city, Financing of New quarters in New York. as director of research Equipment Mr. Cohen Charles (Skip) Webster, for past and sales development. 4, We believe in Broadcasting We in- three years director of TV publicity for Greg Click, associate farm director ' vest in Broadcasters We'll be at Rogers & Cowan, Los Angeles, joins of KHQ -TV Spokane, Wash., joins KoMO- the Convention in Chicago Westinghouse Broadcasting Co., New TV Seattle as farm and garden director. r Leonard Freeman joins MGM -TV, Communications Capital Corp. Is your station New York, as producer of Mr. Novak 3504 Time & Life Bldg. LOOKING FOR THAT NEW SOMETHING? series on NBC -TV. E. Jack Neuman, If your station is on Automation our New York 20, New York service is for youl Pre -recorded Pro- co- creator with Boris Sagal of series, grams with or without D.J. Write today Circle 5 -2870 for our new booklet. continues as executive producer. ROYAL ARTISTS SERVICEM Walter C. Pinto, former program di- We suggest you clip this ad for reference) 1408 6th Ave., Seattle 1, Wash. rector of WBBX Portsmouth, N. H., ap-

BROADCASTING, March 30. 1964 147 responsible for supervision of all net- cial, industrial and institutional fields bility of supplying electronic equipment work's comedy programs originating as well as musical jingles for radio -TV. for educational TV, industrial closed pay TV (BROADCASTING, from Hollywood. Additionally, Mr. president circuit TV and James M. Simpson elected March 9). Saks is under contract to create one and general manager of Walsh Adver- pilot a year for 10 years. tising Co. Ltd., Toronto, succeeding William D. Terrell, former chief of Don S. Flinders, senior announcer Kenneth G. Anderson, who becomes FCC's field engineering bureau, has at KXLY -TV Spokane, Wash., promoted board chairman. been awarded Marconi Memorial Gold to operations and production manager. Medal of Achievement by Veteran Wireless Operators Association. Mr. Gerald S. Corwin and Jerome Lee EQUIPMENT & ENGINEERING Terrell, 93, retired from FCC in 1943, join Westhampton Films Inc., New Hugh S. Allen Jr., was first radio inspector in federal serv- York, as sales representatives. Mr. sales director at Goth- ice, assuming this position with De- Corwin will be responsible for sales in am Audio Corp., New partment of Commerce in 1911. Midwest and make his headquarters at York, elected VP, re- Minneapolis. Dallas N. Barnard, Mr. Lee becomes West sponsible for advertis- representative, formerly national sales Coast operating from ing, sales, engineering Los Angeles. service manager of and administration. Schafer Electronics, Joe Cramer, formerly of -TV, CBS Mr. Allen joined Burbank, Calif., joins New York, joins UPA Pictures Inc., Gotham in January Mr. Visual Electronics Cleveland, as director of business Allen as 1963 after serving Corp., New York, as affairs. VP -sales for Langworth Feature Pro- West Coast sales rep- grams, New York. resentative. He will Mr. Barnard INTERNATIONAL Eugene O. Edwards appointed broad- assist Alfred Kallman, Donald H. Cole Jr., cast sales manager of Gates Radio Co., Visual's western division manager, with manager of Montreal subsidiary of Harris -Intertype Corp., headquarters in Hollywood. Also Edward office of BBDO, elect- Quincy, Ill. announced: Dr. John Madigan, formerly with ed VP. Mr. Cole S. Gagnon named manager of product Borg -Warner Corp., joins Zenith Radio joined BBDO -Mon- marketing at Gates, and George Yazell Corp., Chicago, as head of company's treat in 1961 from named manager of customer services, research group activities in areas of responsible of Kenyon & Eckhardt, for administration cus- ultrasonic amplifiers and thin film de- New York, where he tomer contracts and service functions. vices and circuits. was supervisor in mar- Homer T. Meaders, former PR rep- Mr. Cole keting department. resentative for Varian Associates, Palo DEATHS F. N. Sutherland, deputy chairman Alto, Calif., named to newly created po- and managing director of The Marconi sition of corporate PR representative for Vincent F. X. Callahan Sr., 61, for - Co., Chelmsford, Essex, England, elect- Eitel- McCullough, San Carlos, Calif. mer broadcaster, died March 27 in ed president of Electronic Engineering Clyde Skeen, exec- Washington. Mr. Callahan was sales Association there, succeeding O. W. utive VP of Ling - manager and PR director of NBC, Humphreys. Temco- Vought, Dal- Washington, 1927 -37; general manager of wwL New Orleans, 1937 -41, and Sig Kusiel joins Seven Arts Produc- las, elected to new po- sition of executive general manager of WBZ Boston, 1941. tions International as manager and su- He was with Defense Savings staff of pervisor for theatrical and TV activities VP -chief financial of- ficer and chairman of U. S. Treasury Department, 1942 -44 in Latin America. He was formerly and was director of War Assets Admin- with Columbia Pictures International company's newly formed finance and istration from 1946 -47. as VP in charge of Latin-American Mr. Skeen activities. controls committee. Fred F. Ferrera, 56, owner of XEMO In new position, Mr. Skeen will assume Tijuana, Mexico, died March 23 at his Bobb Chaney, VP of BBDO, New duties and responsibilities of LTV's home after brief illness. York, elected VP and managing direc- president in that officer's absence. Serv- F. Melville (Mel) Greene, 61, former tor of Young & Rubicam Ltd., Toronto. ing on committee with Mr. Skeen will network sales service manager for NBC, James T. Inch be James Ling, board chairman; Gif- New York, died March 23 in West named VP and ford Johnson, president; Robert Mc- gen- Palm Beach, Fla. Mr. Greene worked eral manager, sales at Cullough, executive committee chair- at NBC from 1927 to 1949 when he NBC - Canada Ltd., man, and W. Paul Thayer, senior VP- moved to St. Augustine, Fla., where he Toronto. He had been aerospace. operated tourist court. He was later VP, sales, since join- Edgar S. Hill, VP- controller of Fair- salesman, WPrv(Tv) West Palm Beach. ing unit in 1960. child Camera & Instrument Corp., William G. Palmer, 79, retired VP Louis Defresne, Syosset, L. L, N. Y., elected to board and director of J. Walter Thompson Mr. Inch formerly of CKTR of directors. Co., New York, died March 19 at his Three Rivers, Que., John R. O'Brien, formerly corporate home in Scarsdale, N. Y., after lengthy named program director of CJLR Que- VP of Hoffman Electronics, joins Vic- illness. Before joining Thompson bec City, Que. in tory Electronics, Syosset, L. I., N. Y., 1924, Mr. Palmer was VP in charge of Peter V. Emerson named marketing as VP in charge of Washington office. New York office of W. S. Hill Co., manager of food products division of J. E. Hastings, sales manager for Pittsburgh advertising agency. He re- The Borden Co. Ltd., Toronto. communication systems division of Jer- tired in 1949. George Spracklin, formerly of CHcH- rold Electronics Corp., Philadelphia, Mary Dee, 47, hostess of Songs of Tv Hamilton, Ont, has formed George appointed special projects manager of Faith program on WHAT Philadelphia, Spracklin Associates, Toronto, repre- Jerrold's community systems division died March 17 at Hahnemann Hospital senting film companies in TV commer- there. Mr. Hastings assumes responsi- in that city.

148 (FATES & FORTUNES) BROADCASTING, March 30, 1964 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS Existing AM stations As compiled by BROADCASTING, 00 33" west longitude. Type trans. RCA CALL LETTERS ASSIGNED TTU -1B, type ant. RCA TFU- 24 -DM. Prin- KTOT Big Bear Lake, Calif. -Big Bear March 19 through March 25, and based cipals: William A. and George K. Chapman Broadcasting Co. on filings, authorizations and other (each 50 %). Applicant is licensee of WCRT- WAIA College Park, Ga. -Metro Atlanta AM-FM Birmingham. Ann. March 19. Broadcasting Inc. Changed from WEAD. actions of the FCC during that period. Henderson, Nev.-Charles Vanda. VHF KLSI Salina, Kan.-Salina Radio Inc. This department includes data on channel 4 (66 -72 mc); ERP 13.5 kw vis., 7 Changed from KQTY. kw aur. Ant. height above average terrain WAOP Otsego, Mich.- Allegan County new stations, changes in existing sta- 1,133 feet, above ground 74 feet. P. O. ad- Broadcasters. Changed from WDMC. dress 9100 Sunset Boulevard, Los Angeles. WSLT Ocean City- Somers Point, N. J. tions, ownership changes, hearing cases, Estimated construction cost $288,070: first -Bi- States Broadcasters. Changed from rules and standards changes, routine year operating cost $280,000; revenue $375.- WYKP. 000. Studio and trans. locations both Hen- WELV Ellenville, N. Y.- Catskills Broad - roundup of other commission activity. derson. Geographic coordinates 38° 00' 28" casting Co. north latitude, 115° 00. 23" west longitude. KWRC Woodburn, Ore. -O. L. Withers. Abbreviations: DA- directional antenna. CP Type trans. RCA TT-2BL, type ant. Co -E1 WHZN Hazelton, Pa.-Radio 13 Inc. -construction permit. ERP- effective radi- CO -9MD. Legal counsel Samuel Miller, Changed from WTHT. ated power. VHF -very high frequency. Washington; consulting engineer Serge WAUK Waukesha, Wis.-Midwest Broad- UHF-ultra high frequency. ant. -antenna. Bergen, Fairfax, Va. Mr. Vanda, sole owner, casting Co. Changed from WAUX. aur. -aural. vis.- visual. kw- kilowatts. w- is majority owner of TV production firm. watts. mc- megacycles. D-day. N-night. Ann. March 17. APPLICATIONS LS -local sunset. mod.-modification. trans. -transmitter. unl.- unlimited hours. kc- WXVW Jeffersonville, Ind. -CP to increase kilocycles. SCA- subsidiary communica- daytime power from 250 w to 1 kw, install tions authorization. SSA -special service Existing TV stations new trans. and make changes in ant. system. authorization. STA- special temporary au- Ann. March 20. thorization. SH- specified hours. 'education- CALL LETTERS ASSIGNED WKLA Ludington, Mich. -CP to increase al. Ann. daytime power from 250 w to 1 kw and -announced. KIXE -TV Redding, Calif.- Northern install new trans. Ann. March 19. California Educational Television Associa- WNYC New York -CP to change hours tion Inc. Changed from KIXE(TV). of operation from daytime to SH, increase New TV stations WOGO -TV Chicago -Television Chicago. power from 1 kw to 50 kw, change from Changed from WCAD -TV. DA -1 to DA -2, change ant. -trans. location, APPLICATIONS WMED -TV Calais, Me.- University of make change in ant. system and install new Gadsden, Ala. -Chapman Radio and Tele- Maine. trans. Ann. March 19. vision Co. UHF channel 37 (808 -614 mc); WCMC -TV Wildwood, N. J.- Francis J. ERP 20.23 kw vis., 12.19 kw aur. Ant. height Matrangola. above average terrain 129 feet, above ground KFDW -TV Clovis, N. M.-Texas State 225 feet. P. O. address c/o W. A. Chapman, Network Inc. Changed from KICA -TV. New FM stations Box 3297, Birmingham, Ala. Estimated con- WSUP-TV Clearfield, Pa.-Pennsylvania struction cost $24,700; first year operating State University. ACTIONS BY FCC cost $25.000; revenue $50,000. Studio and WTSJ(TV) San Juan, P. R.- Antilles trans. locations both Gadsden. Geographic Broadcasting Corp. Changed from WRST Fort Smith, Ark. -Little Chief Broadcast- coordinates 36° 00 50" north latitude, 66° (TV). ing Co. Granted CP for new FM on 99.9

AT SUITE 1501 ESSEX INN

. . . we'd be delighted to have you drop in during the NAB convention ED WETTER

EDWIN TORNBERG & CO. Inc. New York West Coast Washington, D.C.

ED TORNBERG

Negotiators for the purchase and sale of radio and television stations Appraisers Financial Advisors

BROADCASTING, March 30, 1964 148 Broadcasting is licensee of KGRI Hender- son, Tex. Action March 20. SUMMARY OF COMMERCIAL BROADCASTING Lamesa, Tex.-The Cobra Corp. Granted CP for new FM on 100.3 mc, channel 262, Compiled by BROADCASTING, March 25 25.5 kw. Ant. height above average terrain 258 feet. Estimated construction cost $21.- ON AIR NOT ON AIR TOTAL APPLICATIONS 270; first year operating cost $16,000; rev- enue $16,000. Cobra is licensee of KPET Lic. CP's CP's for new stations Lamesa. Action March 20. AM 3,865 77 102 295 Nelllsville, Wis.- Central Wisconsin Broad- FM 1,117 40 151 279 casting Inc. Granted CP for new FM on TV 105.5 mc, channel 288, 3 kw. Ant. height 521' 61 80 130 above average terrain 235 feet. P. 0. ad- dress 140 West 5th Street, Neillsville. Es- timated construction cost $11,943; first year OPERATING TELEVISION STATIONS operating cost $5,000; revenue $5,000. Cen- Compiled by BROADCASTING, March 25 tral Wisconsin is licensee of WCCN Neills- ville. Action March 20. VHF UHF TV APPLICATIONS Commercial 477 95' 572' Show Low, Ariz. -Peak Broadcasting Co. 93.5 mc, channel 228, 3 kw. Ant. height Noncommercial 53 29 82 above average terrain 147 feet. P. 0. ad- dress c/o KVWM Show Low. Estimated con- struction cost $11,500; first year operating COMMERCIAL STATION BOXSCORE cost $5,000 (in excess of AM); revenue $5; 000 (in excess of AM). Applicant is licensee Compiled by FCC, Feb. 29 of KVWM Show Low. Ann. March 19. Glen Ellyn, Dl.-West Suburban Broad- AM FM TV casting Co. 107.1 mc, channel 296, 1 kw. Ant. height above average terrain 117 feet. P. O. Licensed (all on air) 3,866 1,119 521' address 425 South Seventh Avenue, La- CP's on air (new stations) 77 40 61 Grange, Ill. Estimated construction cost $12,496: $36,000; on air stations) 102 first year operating cost CP's not (new 127 79 revenue $45,000. Requests facilities of former Total authorized stations 4,045 1,286 661 WELF(FM). Principals: William H. Wardle Applications for new stations (not in hearing) 189 240 58 and Robert A. Jones (each 50 %). Messrs. for new stations hearing) Wardle and Jones are each !s owners of Applications (in 100 21 66 applications for new AM and FM stations in Total applications for new stations 289 261 124 Valparaiso, Ind.; Mr. Jones also has minority Applications for major changes (not in hearing) 201 55 48 holdings in applications for new AM in Applications for major changes (in hearing) 43 Kankakee, Ill., and FM in Woodstock. Ill.; 1 6 Mr. Wardle is employe of WTAQ LaGrange; Total applications for major changes 244 56 54 Mr. Jones is consulting engineer. Ann. Licenses deleted 1 0 0 March 19. CP's deleted 0 0 0 Hartford City, Ind. -Three J Radio Corp. 104.9 mc, channel 285, 3 kw. Ant. height 'Does not include six licensed stations off air. above average terrain 300 feet. P. 0. ad- dress 211 West Main Street, Rural Loan 'Includes three noncommercial stations operating on commercial channels. Building. Hartford City. Estimated construc- tion cost $19,942: first year operating cost $48,000: revenue $60,000. Principals: John R. and James B. Maddox and John V. Russell (each 33lí%). Messrs. Maddox own savings mc, channel 250, 25 kw. Ant. height above Ant. height above average terrain minus and loan firms; Mr. Russell is attorney. Ann. average terrain 81 feet. P. 0. address 4120 80 feet. P. 0. address c/o Thompson Mago- March 19. Towson Avenue, Fort Smith. Estimated con- wan, Suite 1, 1030 South Third Street, Las Vincennes, Ind. -Vincennes Sun Co. 96.7 struction cost $19,440; first year operating Vegas. Estimated construction cost $22,377; mc, channel 244, 2.89 kw. Ant. height above cost $11,000; revenue $19,000. Little Chief is first year operating cost $16,800; revenue average terrain 110 feet. P. 0. address c/o licensee KTCS Fort Smith. Action March $28,000. Principals: William N. Willard Howard N. Greenlee, 619 American Bank 20. (51 %) and Thompson Magowan (49 %). Mr. Building, 302 Main Street, Vincennes. Es- Hot Springs, Ark. -Tim Timothy Inc. Willard owns public relations agency; Mr. timated construction cost $13,506; first year Granted CP for new FM on 96.7 mc, chan- Magowan is account executive at Mr. operating cost $4,750; revenue $5,800. Ap- nel 244, 2.511 kw. Ant. height above average Willard's agency. Action March 17. plicant is licensee of WAOV Vincennes. terrain 197 feet. P. 0. address 113 Third Oklahoma City -Bonebrake & Co. Granted Ann. March 19. Street, Hot Springs. Estimated construction CP for new FM on 96.1 mc, channel 241, Louisville, Ky.- Producers Inc. 97.5 mc, cost $10,784; first year operating cost $6,- 37 kw. Ant. height above average terrain channel 248, 11.5 kw. Ant. height above 000; revenue $12,000. Grantee is also li- 270 feet; conditions. P. 0. address c/o H. H. average terrain 900 feet. P. 0. address c/o censee of KBSH Hot Springs. Action March Bonebrake, 101 N. E. 28th Street, Oklahoma Richard F. Shively, 405 Carpenter Street, 20. City. Estimated construction cost $15,000; Evansville, Ind. Estimated construction cost La Salle, Ill. -La Salle County Broadcast- first year operating cost $1,800; revenue $42,069; first year operating cost $60,000: ing Corp. Granted CP for new FM on 99.3 $1.000. Bonebrake is licensee of KOCY revenue $60,000. Applicant is licensee of mc, channel 257, 3 kw. Ant. height above av- Oklahoma City. Action March 18. WKYW Louisville. Ann. March 19. erage terrain 300 feet. P.O. address c/o Wil- Florence, S. C.-Atlantic Broadcasting Inc. liam Dahlsten, Box 215, La Salle. Estimated Granted CP for new FM on 103.1 mc, Cambridge, Minn. -Cambridge Broadcast- construction cost $27,484; first year operating channel 276A, 3 kw. Ant. height above ing Co. 107.9 mc, channel 300, 46 kw. Ant. cost and revenue combined with AM opera- average terrain 300 feet. P. 0. address c/o height above average terrain 363 feet. P. O. tion. La Salle County Broadcasting is li- Paul H. Benson Jr., Box 1211, Florence. address Court House, Carlton, Minn. Es- censee of WLPO La Salle. Action March 23. Estimated construction cost $19,000; first timated construction cost $43,766; first year Lafayette, Ind.-WAZY Radio Inc. Granted year operating cost $12,000; revenue $12,000. operating cost $35.000; revenue $40,000. CP for new FM on 96.7 mc, channel 244A. Atlantic is licensee of WJMX Florence. Ac- Harry Newby, sole owner, surrendered CP 3 kw. Ant. height above average terrain tion March 20. for new AM at Cambridge, is majority 138 feet. P. 0. address c/o J. E. Willis, Henderson, Tex. -Henderson Broadcasting stockholder of WKLK Cloquet, Minn. Ann. 420 Columbia Street, Lafayette. Estimated Corp. Granted CP for new FM on 100.1 mc, March 19. construction cost $13,406; first year operat- channel 261A, 3 kw. Ant. height above Cleveland, Miss. -Lowry Tims Co. 98.3 mc, ing cost $8,000; revenue $8,000. WAZY Radio average terrain 200 feet. P. 0. address c/o channel 252, 3 kw. Ant. height above aver- is licensee of WAZY Lafayette. Action James T. Reeves, Box 128, Madison, Tenn. age terrain 222 feet. P. O. address Box 869, March 20. Estimated construction cost $13,000; first Cleveland. Estimated construction cost $15,- Las Vegas -B.L.T. Inc. Granted CP for year operating cost $48,000 (AM and FM): 125: first year operating cost $5,000; rev- new FM on 93.1 mc, channel 226, 27 kw. revenue $50,000 (AM and FM). Henderson enue $8,000. Applicant is licensee of WDSK Cleveland. Ann. March 19. St. Louis -Christian Fundamental Church. 102.5 mc. channel 273, 62.3 kw. Ant. height above average terrain 382 feet. P. O. ad- ETV fund grants, applications dress 1640 South Compton Avenue, St. Louis. Estimated construction cost $33,731; first Following grants for matching federal Following applications for matching year operating cost $24,000; revenue $35.- funds for educational television have funds have been received at HEW: 000. Church is nonprofit organization with been announced by secretary of Depart- KPEC -TV (ch. 56), Lakewood no stock issued. Ann. March 19. ment of Health, Education and Welfare: Cen- ter, Wash.- Clover Park School District Burgaw, N. Pender Broadcasting Inc. Clearfield. Pa.- Pennsylvania State #400; to improve facilities; total C.- University; $200,000 for establishment of esti- 99.9 mc, channel 260, 28.4 kw. Ant. height mated project cost $133,108. Ann. March above 149 feet. P. new TV station on channel 3. Action Feb. 29. average terrain 0. address 24. c/o Raymond W. Fields, Box 246, Burgaw. Orlando, Fla.-Florida Central East Bloomington, Ind.-Indiana Univer- Estimated construction cost $18,871; first Coast Educational Television Inc.; $239,- sity: for new TV station on channel 30; year operating cost $7,000: revenue $8,000. 375 for new TV station on channel 24. total estimated project cost $495,842. Ann. Applicant is licensee of WPGF Burgaw. Action Feb. 24. March 29. Ann. March 20. Washington - Greater Washington Grand Forks, N. D. -State Board of Fargo, N. D. -WDAY Inc. 93.7 mc, channel Educational Television Association Inc.; Higher Education; for new TV station 229, 42 kw. Ant. height above average $323,077 to expand WETA(TV) (ch. 26). on channel 2; total estimated project terrain 1,150 feet. P. 0. address 207 North Action March 11, cost $919,874. Ann. March 29. Fifth Street, Fargo. Estimated construction cost $36,750; first year operating cost $12,000;

150 TOR THE RECORD) BROADCASTING, March 30, 1964 Pg2O]FESSIIO1@TAI, CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories RADIO Cr TELEVISION National Press Bldg. Upper Montclair, N. I. 1339 Wisconsin Ave., N.W. Wash. 4, D. C. Pilgrim 6 -3000 527 Munsey Bldg. Washington 7, D.C. FEderal 3 -4800 STerling 3 -0111 Telephone 7 -1205 Laboratories, Great Notch, N. I. District Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, C. WASHINGTON 4, D. C. D. Member AFCCE Member AFOCE Member AFOOE Member AFCCE

L. H. Carr & Associates EARL KEAR & KENNEDY A. CULLUM, JR. GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Radio G Television P.O. Box 32 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. MElrose 1 -8360 Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 1405 G St., N.W. Communications -Electronics Box 68, International Airport George M. Sklom Republic 7 -6646 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Riverside, Diamond 2 -5208 Federal 3 -1116 III. (A Chicago suburb) Member AFCCE Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES B. HEFFELFINGER CONSULTING RADIO ENGINEERS JOHN & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering 9th Floor, Securities Bldg. 9208 Wyoming PI. Hiland 4 -7010 8200 Snowville Road 345 Colorado Blvd.-80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFOCE

A. E. Assocs., Inc. WILLIAM B. CARR Towne PETE JOHNSON MERL SAXON TELEVISION and RADIO Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS AM -FM -TV Applications-Field Engineering 622 Hoskins Street 420 Taylor St. Microwave Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 San Francisco 2, Calif. Fort Worth 18, Texas 2 PR 5 -3100 Charleston, W.Va. Dickens -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551

E. ROHRER RAYMOND E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR Associates & BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV Radio Engineers A Division of Multronics, Inc. Consulting CONSULTANT 889 El Puente Lane P.O. Box 888 436 Wyatt Bldg. Multronics Building Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 6021 623 -1121 5, D. C. Washington Coldwater, Michigan la suburb of Washington) Phone: 347 -9061 Phone: 301 427 -4666 Tucson, Arizona-85713 Member AFCCE Phone: BRoadway 8-6733 Member AFOOE Member IEEE

a COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS 1735 DeSales St. N.W. AM -FM -TV SPECIALISTS FOR AM -FM -TV Washington, D. C. 20036 103 5. Market St., 445 Concord Ave., DirectoryIlrectory Lee's Summit, Mo. Cambridge 38, Mass. for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022

BROADCASTING, March 30, 1964 151 revenue $12.000. Applicant is licensee of KNOK -FM Fort Worth -KNOK Broad- 282. Mr. Looper is selling all of his stock; WDAY Fargo. Ann. March 25. casting Inc. remaining 18.27% involved in transaction Bellwood, Pa. -John R. Powley. 96.7 mc, WAUK -FM Waukesha, Wis.-Midwest will go to Mrs. Livesay (16.5% before, 28.83% channel 244, 225 w. Ant. height above Broadcasting Co. Changed from WAUX. after), Shirley L. Herrington (2.97 %) and average terrain 918 feet. P. O. address 1012 Jim R. Livesay H (2.97 %). Action March 20. Third Street, Juniata, Altoona, Pa. Estimated WLOB -AM -FM Portland, Me.- Granted construction cost $6,295; first year operating APPLICATIONS transfer of control of licensee corporation, cost $12,000; revenue $15,000. Mr. Powley, WNYC -FM New York -CP to decrease Casco Broadcasters Corp., from Sherwood sole owner. is part owner of KTXN(TV) ERP to 4.8 kw, decrease TPO to 6.5 kw, J. Tarlow (75% before) to Melvin L. Stone Austin, Tex. Ann. March 23. increase ant. height above average terrain (100% after, 25% before). Consideration Greenwood, S. C.- Grenco Inc. 96.7 mc. to 1,264 feet, change ant. -trans. location and $103,412. Mr. Stone is executive vice presi- channel 244, 1.25 kw. Ant. height above install new ant. and trans. Ann. March 25. dent and general manager of WLOB, has average terrain 439 feet. P. O. address c/o KWHP(FM) Edmond, Okla, -CP to change interest in WGHM Skowhegan, WGUY Dan Crosland, Box 1194, Greenwood. Es- frequency from 97.7 mc, channel 249, to Bangor, WRUM Rumford, and WSME San- timated construction cost $12,935; first year 92.5 mc, channel 223, increase ERP to 28 ford, all Maine. Action March 19. operating cost and revenue estimates not kw, increase ant. height above average ter- KWBA Baytown, Tex. -Granted acquisi- given. Applicant is licensee of WCRS Green- rain to 303 feet, change type ant. and tion of positive control of licensee corpora- wood. Ann. March 19. trans. and change site. Ann. March 19. tion, Bayshore Broadcasting Co., by David *Fort Worth -Texas Christian University. R. Worley (50% before purchase, 100% 88.9 mc, channel 205, 33.3 w. P. O. address after) through purchase of stock from Hugh c/o Leonard C. White, Box 29010A, Fort Ownership changes DeWitt Landis (50% before). Consideration Worth. Estimated construction cost $2,234; $95,000. Action March 19. first year operating cost $3,060. Ann. March 19. ACTIONS BY FCC Hoquiam, Wash. -Twin Cities Broadcast- WELB Elba, Ala.- Granted assignment of APPLICATIONS ing Co. 103.9 mc, channel 280, 2.6 kw. Ant. license from James Dowdy and James Wil- height above average terrain 40 feet. P. O. son (each 50 %), d/b as Elba Broadcasting KJKJ Flagstaff, Ariz. -Seeks transfer of address Box 345, Forest Grove, Ore. Es- Company, to Ivy Jackson King Jr. and control of licensee corporation, Dateline timated construction cost $10,532; first year Francis D. King (each 50 %), d/b as corn - Broadcasters Inc., from Joseph A. Brandt operating cost $12,000; revenue $18,000. Prin- pany of same name. Consideration $30,000. and Joseph L. Patrick (each 50 %) to cipals: Irving V. and Eleanor M. Schmidtke Kings are Opp, Ala., businessmen. Action Charles L. and Rosemary Foster (each (each 50 %). Schmidtkes own KHOK March 20. 50 %). Consideration $44,500. Fosters own oil Hoquiam. Ann. March 18. KKIS Pittsburg, Calif.- Granted assign- production firm. Ann. March 19. Shawano, Wis.- Shawano County Leader ment of license from Pace -Shear Radio Inc., KOKY Little Rock, Ark. -Seeks assign- Publishing Co. 100.3 mc, channel 262, 26.4 owned by Sherry B. Pace, Dr. Bedford F. ment of license from McLendon Little Rock kw. Ant. height above average terrain 164 Pace, James H. and Julia Selina Shear Broadcasting Inc., owned by John M. Mc- feet. P. O. address c/o Jeanne Donald, 107 (each 25 %) to Major -Minor Corporation, Lendon and others, to KOKY Inc., owned East Green Bay Street, Shawano. Estimated owned by W. Ernst Minor (100 %). Consid- by SAB Inc. (90 %) and Charles R. Daly construction cost $25,100; first year operating eration $200,000. Mr. Minor is Cincinnati (10 %); SAB Inc. is owned by Seymour cost $8,000; revenue $6,500. Applicant is li- businessman. Action March 23. Schneidman, Harvey J. Martin and Arnold censee of WTCH Shawano. Ann. March 19. KDGO Durango, Colo.- Granted transfer Schneldman (each 331,5 %). Consideration of control of licensee corporation, Basin $225,000. Messrs. Schneidman and Mr. Martin Broadcasting Co., from Robert W. Tobey, have interests in WAAA Winston -Salem, Edwin E. Merriman and Jimmie D. Gober N. C.; Mr. Daly is VP of WAAA. Ann. Existing FM stations (each 3316 %) to Jerry and Marcie Fitch March 19. (each 50 %). Consideration $32,000 plus cost KACL Santa Barbara, Calif. -Seeks trans- CALL LETTERS ASSIGNED of 1 kw trans. Mr. Fitch is 50% owner of fer of control of licensee corporation, KGLN Glenwood Springs, Colo., and presi- Riviera Broadcasting Inc., from Roy P. KHEP -FM Phoenix, Ariz. -G rand dent of Colorado Broadcasters Association. Dolley (100 %) to John S. Minor (100 %). Canyon Broadcasters Inc. Action March 23. KSDO -FM Consideration $84,050. Mr. Minor is 25% San Diego -Gordon Broad - WPAP Fernandina Beach, Fla.- Granted of lemon Ann. March 19. casting Co. of San Diego Inc. Changed assignment of license from Denver T. Bran - owner ranch. from KTSD(FM). nen (100 %) to Northeast Florida Radio Inc., KHER Santa Maria, Calif. -Seeks assign- KBPI(FM) Denver -Signal Broadcast owned by Harold J. Mann (79.3 %), William ment of license from Willis R. Harpel Productions Inc. E. Alexander (19.3 %), Inez Mann and Violet (100 %), Was Artistry in Radio Co., to WXBM -FM Milton, Fla.-Mapoles Broad- M. Alexander (each .7 %). Consideration Ramos C. Curry (100 %). Consideration $55,- casting Co. $50,000. Mrs. Mann and Mrs. Alexander are 000. Mr. Curry has interest in electronics WMAI -FM Panama City, Fla. -Mus-Air housewives; Mr. Alexander is employe of firm. Ann. March 19. Inc. Changed from WDJJ(FM). WPAP; Mr. Mann is Jacksonville, Fla., KAPI Pueblo, Colo. -Seeks transfer of WJAZ -FM Albany, Ga.-James S. Rivers businessman. Action March 18. control of licensee corporation, Centennial Inc. WNSM Valparaiso- Niceville, Fla.-Granted Radio Corp., from Ray J. Williams (78.8 %) WDEC -FM Americus, Ga.- Americus assignment of license from Bay County to Rose Martino (78.8 %), trustee. No finan- Broadcasting Co. Broadcasting Inc. to wholly owned sub- cial consideration involved. Ann. March 20. WOLI(FM) Ottawa, Ml.-Thomas R. Hill. sidiary, Okaloosa Broadcasting Co. No WFSG Boca Raton, Fla. -Seeks assignment WJMK(FM) Plainfield, Ind.-James T. financial consideration involved. Action of CP from Fred S. Grunwald (100 %), tr /as Barlow. March 18. Boca Broadcasters. to Boca Broadcasters WLOC -FM Munfordville, Ky. -South WGSR Millen, Ga.- Granted transfer of Inc., wholly owned by Dr. Grunwald. No Central Kentucky Broadcasting Inc. control of licensee corporation, Jenkins financial consideration involved. Ann. March WTCW -FM Whitesburg, Ky.- Folkways Broadcasting Inc., from W. Herbert Brannen 20. Broadcasting Inc. Sr. (2/3) to Jack V. LoPresti (100% after KCLU -FM Rolla, Mo. -Rolla Broad- transfer, 16 before). Consideration $8,000. WKWB Plymouth, Ind.-Seeks assignment casters. Action March 23. of CP from Van Wert Broadcasting Co., WVOS -FM Liberty, N. Y.- Sullivan WHOW Clinton, Hl.- Granted acquisition owned by Kenneth E. Kunze, G. Dale Wil- County Broadcasting Corp. of positive control of licensee corp., Corn - son, Raymond M. Waldron (each 25 %), Merl WCDL -FM Carbondale. Pa.- Carbondale belt Broadcasting Co., by J. R. Livesay Knittle and Stephen S. Beard (each 12.5%), Broadcasting Inc. (33.72% before purchase, 65.23% after) to Mr. Kunze (100 %). tr /as Community Serv- KMSC(FM) Alvin, Tex. -Alvin Broad- through purchase of stock from Rolland O. ice Broadcasters. Consideration $12,000. Ann. casting Co. Changed from KAJC(FM). Looper (49.78% before). Consideration $33,- March 18. KWEB Rochester, Minn.-Seeks assign- ment of license from Northland Broadcast- ing Corp., owned by Kingley H. Murphy and Carroll E. Crawford (each 50%), to North Central Video Inc., owned by Joseph C. Poire (22 %), Richard H. Plunkett (19.5 %) and others. Consideration $275,000. Appli- -- SUBSCRIPTION APPLICATION- cant is licensee of WELY Ely, Minn. Ann. March 19. BROADCASTING The Businessweekly of Television and Radio m WXXX Hattiesburg, Miss. -Seeks assign- 1735 ment of license from WXXX Inc., owned by DeSales Street, N.W., Washington, D. C., 20036 George P. Mooney, D. F. Prince, Abe D. Q Please start my Waldauer (each 26 %) and estate of J. C. subscription immediately for- K Walker (22 %), deceased, to Echo Broadcast- 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached ing Corp., owned by Bille F. Cornelius, Wil- `o liam W. Smith, Ben J. Allison and Charles 52 issues & 1964 Yearbook $13.50 Please bill L. Hendrix (each 25 %). Consideration $80,- 1964 Yearbook ñ 000. Mr. Cornelius most recently was sales $5.00 (so long as supply lasts) manager for WAAY -TV Huntsville, Ala.; other principals are Huntsville businessmen. name title /position O Ann. March 19. KOPR Butte, Mont. -Seeks asignment of address Business license from Copper Broadcasting Co., owned Home by George C. and Wilda G. Hatch (each 50 %), to KBOW Inc.. licensee of KBOW Butte. Consideration $140,000. KBOW pro- poses to surrender license and merge sta- tions. Ann. March 25. stase zip code KHIP Albuquerque, N. M. -Seeks assign- ment of CP from James T. Reeves and Faxon Young (each 50 %), d/b as KMF Broadcasters, to Donald Horton (100 %). Con- nwM- wore sideration $10,000. Mr. Horton is part owner of paint Company. Ann. March 19.

152 (FOR THE RECORD) BROADCASTING, March 30, 1964 WWOK Charlotte, N. C. -Seeks assignment standards to incorporate proposal by Kear (KWEB), Rochester, Minn. Member Nelson of license and CP's from Radio Charlotte and Kennedy, consulting radio engineers, to not participating. Action March 23. Inc., owned by Sherwood J. Tarlow (75.5 %) include means for accommodating site By memorandum opinion and order, and Joseph Kruger (24.5 %), to WWOK Inc. changes of close- spaced FM stations and al- denied late filed petition by Greater Minne- owned by W. J. German Inc. (100 %), which ternate commission proposal for high ant. sota Broadcasting Corp. (KVBR), Brainerd, in turn is owned by estate of W. J. German heights, and extended time from March 27 Minn., for leave to intervene, and all relief (60 %), Estel E. German (20 %), M. B. Reilly to May 11 to file comments and from April requested therein, in proceeding on AM ap- (10 %). Arthur W. and Frederick A. German 10 to May 26 for replies. Commissioner plication of Brainerd Broadcasting Co. (each 5 %). Consideration $400,000. German Bartley dissented. Action March 24. (KLIZ), Brainerd, in Docket 14958. Member Inc. is film distribution firm; A. W. German Nelson not participating. Action March 20. is majority stockholder in WTBO -AM -FM Routine roundup Granted petition by Albert John Wil- Cumberland, Md. Ann. March 19. liams (KTYM), Inglewood, Calif., reopened KEYD Oakes, N. D. -Seeks assignment of ACTIONS BY REVIEW BOARD record and accepted amendment to applica- license from Interstate Broadcasting Corp., tion to change name to Trans -American Granted motion by Integrated Commun- Broadcasting Corp., and amend II owned by Robert E. Ingstad and others, to ications Inc. of to Sect. and Radio P. Systems Massachusetts III of the application to reflect legal and Farm States Co., owned by Qull extent of extending to April 3 time to file financial qualifications company, Coleman (72.5 %), Richard J. Herring (25 %) responses to pleadings by WGBH Educa- of new and (2.5 closed record in Docket 15119. Action March and Nadine M. Coleman %). Considera- tional Foundation to enlarge issues and to 20. tion $52,500. Mr. Coleman is part owner of delete issue, and by United Artists Broad- KOLY Mooridge, S. D.; Mrs. Coleman is casting Inc. to enlarge issues in Boston TV Granted petition by Bay Shore Broad- housewife; Mr. Herring is salesman for channel 44 proceeding. Action March 25. casting Co. to extend time to March 27 to KOLY. Ann. March 23. file appeal from examiner's March 13 memo- Denied untimely filed petition by Hudson randum opinion and order in proceeding on KVLH Pauls Valley, Okla. -Seeks assign- Valley Broadcasting Corp. (WEOK), Pough- Bay Shore's application for new AM in ment of license from E. J. Ballard (100 %) keepsie, N. Y., to accept corrections to tran- Hayward, Calif. Member Nelson abstained to Joe L. and Edwin A. Anderson (each script of Feb. 4 oral argument in proceed- from voting. Action March 20. 50 %), d/b as Anderson Broadcasting Serv- ing on AM application in Docket 14733; on ice. Consideration $70,000. E. A. Anderson own motion, corrected transcript. Member in Scheduled oral argument for April 20 is chief engineer of KSEO -AM -FM Durant, Nelson not participating. Action March 25. in following proceedings: AM applications Okla.; J. L. Anderson is Boswell, Okla., of Valparaiso Broadcasting Co. and Porter Granted petition by Broadcast Bureau Co., Ind.; businessman. Ann. March 19. April 10 to file exceptions County Broadcasting Valparaiso, to extend time to and AM application of Muncie Broadcasting KCCR to initial decision in proceeding on AM ap- Pierre, S. D. -Seeks assignment of plication of James S. Rivers Inc. (WJAZ), Corp., Muncie, Ind. Action March 19. license from Great Plains Broadcasting order, Corp., owned by Warren W. May and Albany, Ga., in Docket 15080. Action March By memorandum opinion and others, to Capitol Broadcasting Inc., owned 25. dismissed motion by William Howard Cole opinion and order. (WHOC), Philadelphia, Miss., to enlarge is- by Neal P. Edwards, Comet W. Haraldson By memorandum sues with respect to application of Meredith (each 40 %), May E. Edwards and Olive denied petition by Superior Broadcasting Miss., in delete issues 5 and 6, only as to Colon Johnston (WECP), Carthage, Haraldson (each 10 %). Consideration $70,- Corp. to Dockets 15269 -70. Action March 19. 000. Mr. Edwards is vice president and gen- application, which would inquire into loca- eral manager of KXAB -TV Aberdeen, S. D.; tion of main studio and minimum mileage By memorandum opinion and order, Mr. Haraldson is chief engineer of KXAB- separation between stations, respectively, in denied petition by Peachbowl Broadcasters TV. Ann. March 19. the Cleveland TV channel 65 proceedings. Inc. (KUBA), Yuba City, Calif., for recon- Action March 23. sideration of Dec. 10, 1963, decision which KIXL -AM-FM Dallas -Seeks assignment granted application of International Radio Variety Granted petition by Broadcast Bureau of license from Broadcasting Inc., to extend time to April 3 to file exceptions Inc. to increase power of KGST Fresno, owned by Lee Segall and others. to Strauss to initial decision in proceeding on AM ap- Calif., from 1 kw to 5 kw, continued opera- Broadcasting Co., owned by Robert S. and plications of Ponce Broadcasting Corp., tion on 1600 kc, D; conditioned that presun- Theodore H. Strauss (each 50 %). Considera- Cayey, and Abacoa Radio Corp. (WMIA), rise operation with daytime facilities is pre- tion $800,000. Messrs. Strauss are now minor- Arecibo. both Puerto Rico. Action March 23. cluded pending final decision in Docket ity stockholders; Mr. Segall will continue 14419. Action March 18. on board of directors. Ann. March 19. Granted petition by Broadcast Bureau to extend time to April 3 to file exceptions By memorandum opinion and order, KLEN -AM -FM Killeen, Tex. -Seeks ac- to initial decision in proceeding on AM ap- denied motion by Ultravision Broadcasting quisition of positive control of licensee of Northland Broadcasting Corp. Co. to delete Issue 1 with respect to its corporation, Highifte Broadcasting Co., by plication A. W. (98 %) and Lizzie Dae (2 %) Stewart through sale of stock by Frank T. (49 %) and Margaret G. (1 %) Wilson to licensee corporation. Consideration $110,000. Ann. March 19. WRIS Roanoke, Va. -Seeks assignment of license from Roanoke Independent Broad- -1 KW AM - casters Inc., owned by Cy N. Bahakel (100 %), to Lloyd and Margaret H. Gochenour (each 50 %), joint tenants with rights of survivorship. Consideration $112,000. Mr. BROADCAST Gochenour is majority owner of WRFC, WSGM -FM Staunton, Va.; Mrs. Gochenour is housewife. Ann. March 19. TRANSMITTER WHLF -AM -FM South Boston, Va.-Seeks assignment of license from John L. Cole Jr. (100 %), tr /as Halifax Broadcasting Co. FCC TYPE APPROVED to Halifax Broadcasting Inc., wholly owned by Mr. Cole. No financial consideration in- volved. Ann. March 23. KPUG Bellingham, Wash. -Seeks assign- ment of license from KPUG Inc., owned by Jessica L. Longston and others, to R. E. Pollock (100 %). Consideration $232,500. Mr. Pollock is general manager of KPUG. Ann. 0 BEAUTY March 20. KARY Prosser, Wash. -Seeks transfer of control of licensee corporation, Prosser - RELIABILITY Grandview Broadcasters Inc., from Jack L. Quinn (51.22 %) and Robert D. Wilson (46.06 %) to Sidney Roach, Judith Rae PERFORMANCE Roach and Naomi M. Burghardt (each ap- proximately 33 %). Consideration $62,500. Mr. Roach is engineer at KGON Oregon City, Ore.; Mrs. Roach is housewife; Mrs. Burg - U hardt is engineer technician. Ann. March 25. t0dR Hearing cases N1 RDp %cE INITIAL DECISION Hearing Examiner Isadore A. Honig is- sued supplemental initial decision looking Dec. 19, toward affirming ordering clause in INQUIRIES INVITED 1962, initial decision insofar as it would grant application of Seaport Broadcasting Corp. for new AM on 1300 kc, 1 kw, DA, D, OTHER CCA AM & in Lancaster, N. Y., condition, and deny competing applications of De -Lan Inc. (for FM TRANSMITTERS ELECTRONICS CORPORATION default) and WEXC Inc., seeking the same CCA low, 100W, 250W, facilities in Depew, N. Y. Action March 23. 542 INDUSTRIAL DRIVE P.O. BOX 121 500W, 1KW, 3KW, OTHER ACTION YEADON INDUSTRIAL PARK YEADON, PA. CCA 5KW, 10KW, 20KW, 50KW. By order, commission supplemented TELEPHONE: MAdison 6 -1427 third further notice of proposed rulemaking concerning FM allocation and technical 153 BROADCASTING, March 30, 1964 financial qualifications in Buffalo TV submit direct written evidence, and from to file initial proposed findings and from channel 29 proceeding in Dockets 15254 -5. April 13 to May 4 for hearing. Action March April 20 to May 18 for replies in proceeding Action March 18. 23. on application of Beamon Advertising Inc. for new AM in Daingerfield, Tex. Action ACTIONS ON MOTIONS By Hearing Examiner Charles J. Frederick March 17. In the Cleveland TV channel 19 pro - By Chairman E. William Henry ceding, denied petition by Community Tele- BROADCAST ACTIONS Granted petition by Elyria- Lorain casters of Cleveland Inc. for leave to amend Broadcasting Co. (WEOL- AM -FM), Elyria, and granted motion to strike reply filed by by Broadcast Bureau Ohio, respondent, to correct transcript of Cleveland Broadcasting Inc. Action March Actions of March 24 Dec. 2, 1963, oral argument and made certain 18. other corrections in consolidated proceeding KBLE -FM Seattle-Granted SCA on sub - involving applications of Sanford A. Schafitz By Hearing Examiner Millard F. French carrier frequency of 67 kc. with respect to WWIZ Lorain, Ohio, and Granted request by Saul M. Miller to Granted renewal of licenses for follow- WFAR Farrell, Pa., and WXTV (TV) Youngs- continue March 17 hearing to April 1 in ing: WAKE Atlanta; WBIE Marietta; WCEH town, Ohio. Action March 16. proceeding on his application and that of Hawkinsvtlle; WCLB Camilla; WGAC Au- Bi- States Broadcasters for new AM's in gusta; WGSR Millen, all Georgia; WHOS- By Office of Opinions and Review Kutztown and Annville -Cleona, respectively, AM-FM Decatur, Ala.; WKRW Cartersvllle; Granted petition by Broadcast Bureau both Pennsylvania. Action March 17. WLAG LaGrange; WRCD Dalton; WRIX to extend time to April 3 to file responses Griffin, all Georgia; WTCB Flomaton, Ala.; to for reconsideration and Examiner Walther W. WVNA Tuscumbia, Ala.; WVOP Vidalia. petition grant By Hearing Guenther Ga.; WYAM Bessemer, without hearing in proceeding on applica- Granted motion by Rome Broadcasting Ala.; WGTV(TV) tion of Spartan Radiocasting Co., for new Athens, Ga.; WAII -TV Atlanta; WCIQ(TV) Corp. to cancel March 23 date for exchange Mt. Cheaha State Park, Ala.; WSAV -TV TV translator in Asheville, N. C. Action of exhibits and April 6 date for notification March 23. Savannah, Ga.; WTVM (TV) Columbus, Ga.; of witnesses, if any, desired for cross-ex- WKRG -TV Mobile, Ala.; WSFA -TV Mcnt- amination, and to continue April 13 hearing gomery, Ala.; WAUG-FM Augusta; WBBQ By Chief Hearing Examiner to June 22 in proceeding on application and Augusta; WBML Macon, Ga.; WDNG Anni- that of Coosa Valley Radio Co., for new ston, Ala.; WGKA -FM James D. Cunningham FM stations in Rome, Ga. Action March 20. Atlanta; WHIE Basil P. to Griffin, Ga.; WKLF Clanton, Ala.; WKTG Designated Examiner Cooper Granted motion by Abacoa Radio Corp. Thomasville, Ga.; WLAY Muscle Shoals, preside at hearing in proceeding on AM ap- (WRAI), Rio Piedras (San Juan), P. R., to Ala.; WRFS -AM -FM Alexander plications of Berkshire Broadcasting Corp. extent of making various corrections to City, Ala.; (WLAD), Danbury, Conn., et al; scheduled WSB- AM -FM-TV Atlanta; WAGA -TV At- transcript and, on own motion, made cer- lanta; WALA -TV Mobile, Ala.; WALB -TV prehearing conference for April 24 and tain other corrections in proceeding on Albany; hearing for May 26. Action March 23. WETV(TV) Atlanta; WMAZ -TV Abacoa's AM application and that of Mid - Macon; WTOC -TV Savannah, all Georgia; Designated Examiner Forest L. McClen- Ocean Broadcasting Corp., San Juan, P. R. WTVY (TV) Dothan, Ala.; WXGA -TV Way- ning to preside at hearing in proceeding on Action March 18. cross, Ga.; WRBL -TV Columbus, AM application of Sundial Broadcasting Ga. Corp. (KIBE), Palo Alto, Calif.; scheduled By Hearing Examiner H. Gifford Irion KBRG(FM) San Francisco- Granted mod. of license to change studio location; remote prehearing conference for April 24 and Granted request by American Colonial control permitted. hearing for May 26. Action March 23. Broadcasting Corp. to continue April 21 hearing to June 23 in proceeding on its ap- WBAP -TV Fort Worth- Granted CP to By Hearing Examiner Thomas H. Donahue change aur. ERP to 50 kw, trans. location plication to change trans. site and ant. height to In Miami TV channel 7 proceeding, of WSUR -TV (ch. 9) Ponce, P. R. Action Cedar Hill, Tex., type trans., ant. height granted motion by Community Broadcast- March 18. to 1680 feet, modify and install new ant. ing Corp. to extend time from March 25 to system and make changes in equipment. April 1 to file proposed findings and from By Hearing Examiner Jay A. Kyle KRLD -TV Dallas- Granted CP to install April 6 to April 16 for replies. Action March In proceeding on applications of KTIV new ant. and make changes in ant. system 23. Television Co. (KTIV) and Peoples Broad - (main trans. and ant.). In proceeding on application of Franklin casting Corp. (KVTV), both Sioux City, K1ODY Blue Mountain, Rangely Rural Broadcasting Co. to transfer control of and Central Broadcasting Co. (WHO-TV), area, Rangely and Artesia, all Colorado WLOD Inc. (WLOD), Pompano Beach, Fla., Des Moines, both Iowa, granted applicants' Granted CP to replace expired permit for- to William F. Johns Sr. and William F. request to continue April 6 prehearing con- new VHF TV translator. Johns Jr., granted applicants' request to ference to April 10. Action March 23. WVOR(FM) 23 20 Pursuant March 23 con- Rochester, N. Y.-Granted extend time from March to April to to prehearing mod. of SCA to add subcarrier frequency ference in proceeding on applications of of 42 Chronicle Publishing Co. (KRON -TV) and ke. American Broadcasting- Paramount Theaters WRIZ Coral Gables, Fla. -- Granted exten- Inc. (KGO -TV), San Francisco, cancelled sion of completion date to June 20. May 6 hearing and scheduled further pre - Granted licenses covering changes for hearing conference for April 13. Action following VHF TV translator stations: March 23. KO8DZ, K12BV, Keyes Television Asocia- tion, Keyes and Keyes Helium Plant, Sturgis NORMAN & By Hearing Examiner area and Southwest Elkhart area, all Okla- homa; K13BE, K1OAX, Harlowton T. Chester F. Naumowicz Jr. sociation, Harlowton, V. As- By memorandum opinion and order in Mont. proceeding on applications of Greylock Action of NORMAN Inc. Broadcasting Co. and WBEC Inc. for new March 23 FM stations in Pittsfield, Mass., denied peti- Ko9FW Willits, Calif.- Granted license for tion by Greylock for leave to make engi- VHF TV translator. neering amendment to application; action WHBQ Memphis- Granted CP to make renders moot WBEC's motion to strike changes in nighttime pattern, in DA system Greylock's reply to opposition. Action March (relocate two towers) and in ground sys- 20. tem; condition. Welcome! By Hearing Examiner KO8CW, KIODK, K12CW, Wakefield and Sol Schildhause Jackass Butte area, both Washington we hope to see you at Scheduled further prehearing confer- Waived Sect. 1.534 of rules and granted CP's- 35- ence for April 2 in proceeding on applica- to replace expired permits for new VHF NAB convention, rooms tions of Integrated Communication Systems TV translators. Inc. of Massachusetts, 36-A at the . . . United Artists Broad- casting Inc. and WGBH Educational Foun- KO9AN Valier, Mont.-Granted CP to re- dation for new TV stations on channel 44 place expired permit for new VHF TV trans- in Boston. Action March 24. lator. Conrad Hilton In proceeding on applications of Inte- WSTR -FM Sturgis, Mich.- Approved engi- grated Communication Systems Inc. of neering technical data submitted, pursuant Massachusetts, United Artists Broadcasting to commission's Aug. I, 1963, supplemental Inc. and WGBH Educational Foundation for order in Docket 14185, to modify license and Recent Sales new TV stations on channel 44 in Boston, in specify operation on 99.3 mc, ERP 1 kw, ant. Dockets 15323 -5, granted request by Inte- height 190 feet. WMAY, Springfield, grated to further extend time from March Following 23 to April 7 to file oppositions to stations were granted exten- WGBH sions of completion dates as shown: K7OCW, Illinois $795,000. motion to enlarge issues; by separate order, K72BV, K81AM, granted Integrated's petition for - K83AW, Frontier Broad- further pre casting Co., Borie and Lagrange, both WJOL, Joliet, III. _5800,000. hearing conference on March 24, and can- Wyoming, celled April 20 hearing. Action March 20. to Sept. 23; KO2DO, KO6DN, Frontier Broadcasting Co. Scottsbluff, Ger- WIRL, Peoria, Ill. $800,000. In Cleveland TV channel 65 proceeding, ing, Terrytown cancelled May 25 hearing and continued and rural areas, Nebraska proceeding to date to be fixed by subsequent and Montana, to Sept. 23. order. Action March 20. is Granted petition by Ottawa Broadcast- Actions of March 20 ing Corp. (WJBL), Holland, Mich., to re- KQV-AM -FM Pittsburgh -Granted renewal DES MOINES schedule certain procedural dates and con- of licenses without prejudice to such action tinue April 14 hearing to June 16 in pro- as commission may deem warranted as re- ceeding on its AM application. Action March sult of final determinations: (1) with re- 1800 WATROUS AVE. 12. spect to conclusions and recommendations set forth in report of Network Study Staff; By Hearing Examiner Herbert Sharfman and (2) with respect to related studies and 34 -B - 288 -1186 Scheduled further prehearing confer- inquiries now being considered or con- ducted by commission. ence for March 31 in Boston TV channel 5 DES MOINES 15, IOWA proceeding. Action March 24. Granted renewal of licenses fir follow- Granted request by Broadcast Bureau ing: WAGL Lancaster, S. C.; WBLT Bed- to extend time from March 23 to April 29 ford, Va.; WDCJ Arlington, Fla.; WSTU

154 (FOR THE RECORD) BROADCASTING, March 30, 1964 Stuart, Fla.; WBCI Williamsburg, Va.; SCA, San Jose Calif.; WBLA Elizabeth- Processing line WNCC Barnesboro, Pa.; WEUC Ponce, P. R.; town, N. C.; V/HYE Roanoke, Va.; WRVC KLGN Logan, Utah; *WBJC(FM) Balti- (FM) Norfolk, Va.; WVOT Wilson, N. C.; In accordance with commission's action more; WBYO -FM Boyertown, Pa.; 'WHPS WZEP DeFuniak Springs, Fla.; WBGC Chip - of March 18, 1964, granting waiver of Sect. (FM) High Point, N. C.; WYNN Florence, ley, Fla.; WISA -FM Isabela, P. R.; WMMH 1.571(c) allowing below-described applica- S. C.; WCFV Clifton Forge, Va.; WUWU Marshall, N. C.; WOKC Okeechobee, Fla.; tion to be placed at top of processing line. Gainesville, Fla.; *WPRK(FM) Winter Park, WQMR Silver Spring, Md.; WBAB -FM notice is hereby given that on April 28, Fla.; WVOT -FM Wilson, N. C. Babylon, N. Y.; WDON Wheaton, Md.; 1964, following application: New, Saratoga WKSC Kershaw, S. C.; WTXI W. Spring- Springs, N. Y.; Community Radio of Sara- WXLI Dublin, Ga.- Granted assignment field, Mass. toga Springs, N. Y., Inc.; for 90 Okc. 1 of license from Raymond C. Palmer and KETX Livingston, Tex. -Granted CP to kw -D, class II, will be considered as ready C. Theodore Kirby to remaining partner install present driver unit as auxiliary and available for processing, and that pur- Kirby, tr /as company of same name; con- trans. site. suant to Sect. 1.227(b)(1) and Sect. 1.591 sideration $7,500. trans. at main (c) of commission's rules, application, in order to be considered with this application KHEY El Paso- Granted CP to install Actions of March 17 or with any other application on file by auxiliary trans. at main trans. site. Pursuant to U. S. Court of Appeals close of business on April 27, 1964, which in- Along Mo- KRYS Corpus Christi, Tex.- Granted CP denial for stay filed by Sounds volves conflict necessitating hearing with location to main hawk Inc., terminated commission's stay this application, must be substantially com- to change auxiliary trans. and made effective Jan. 31 actions which plete and tendered for filing at offices of trans. site, without remote control. granted renewal of license and assignment commission in Washington by whichever WNBF Binghamton, N. Y.- Granted CP of license of WAFS Amsterdam, N. Y.. from date is earlier: (a) close of business on to install auxiliary trans. at main trans. site. Valley Information Programs Inc. to Tele- April 27, 1964, or (b) earlier effective cut- Measurements Inc. off date which this application or any other KEYZ Williston, N. D.- Granted CP to in- Wauneta Junior Chamber of Commerce conflicting application may have by virtue stall auxiliary trans. at main trans. site, Wauneta, Neb.- Granted CP for new VHF - of conflicts necessitating hearing with appli- using DA -N. TV translator on channel 4 to rebroadcast cations appearing on previous lists. Com- WKAR -FM East Lansing, Mich.- Granted programs of KOMO(TV) (ch. 8), McCook, mission hereby waives provisions of the CP to increase ERP to 125 kw and install Neb. interim criteria to govern acceptance of new trans. standard broadcast applications adopted May 10, 1962 (see note to Sect. 1.571 of com- WMBC Macon, Miss. -Granted authority Rulemakings mission's rules) to extent necessary to per- to operate with sign -off at 8 p.m., daily, for mit acceptance of other applications specify- period ending June 15. PETITIONS FOR RULEMAKING FILED ing substantially same facilities requested Conneaut, Ohio W. Skelly. Re- by Community Radio of Saratoga Springs, WOWE Allegan, Mich.- Granted request -Louis N. Y., Inc. Attention of any party in in- to cancel license; delete call letters. quests amendment of rules to amend FM table of assignments as follows: Conneaut: terest desiring to file pleadings concern- KUTE(FM) Glendale, Calif.- Granted re- add channel 288A, delete 285A; Erie, Pa.: ing above application pursuant to Sect. 309 to license covering auxiliary delete 288A. Received March 10. (d) (1) of Communications Act of 1934, as quest cancel channel amended, is directed to Sect. 1.580(i) of trans. operation. WMIN St. Paul -WMIN Inc. Requests commission's rules for provisions governing institution of rulemaking proceeding to Actions of March 19 time of filing and other requirements relat- reassign existing channel 271 from Minne- ing to such pleadings. Adopted March 18, Granted renewal of licenses for the apolis to St. Paul. Received March 16. 1964. following: WBOY Clarksburg, W. Va.; Dubuque, Ohio -Dubuque Broadcasting By order of March 4, 1964, commission WHHL Holly Hill, S. C.; WTAL Tallahassee. Co. Requests institution of rulemaking pro- waived interim criteria to govern accept- Fla.; WTYS Marianna, Fla.; WCCF Punta ceeding to change FM table of assignments ance of standard broadcast applications Gorda, Fla.; WISA Isabela, P. R.; WTTB as follows: Charles City, Iowa: add channel adopted May 10, 1962 (see note to Sect. Vero Beach, Fla.; WIBF(FM) Jenkintown, 221A, delete 224A; Dubuque: add channel 1.571 of rules) in order that application Pa.; WFLO- AM-FM, Farmville, Va. 225; Muscatine, Iowa: add channel 221A, listed below might be accepted for filing. delete 225. Received March 17. Accordingly, notice is hereby given that on WGVA Geneva, N. Y.- Granted license Washington Representative Alvin E. April 28, 1964, following application: New, covering use of old main trans. as alternate - for 1030 main nighttime and auxiliary daytime trans. O'Konski. Requests following changes in Loiza, P. R. :Luis Prado Martorell; at main trans. site; remote control per- TV table of assignments: Ironwood Mich.: kc, 10 kw-D, class III, will be considered mitted. delete channel 12 *; Rhinelander, Wis.: add as ready and available for processing. channel 12 *. Received March 17. Adopted March 18, 1964. WHIH Portsmouth, Va.- Granted mod. of license to change name to WHIR Inc. WPAL Charleston, S. C.- Granted mod. of license to change name to WPAL Inc. WOIC, Columbia, S. C. and WKET -FM, Kettering, Ohlo -- Granted mod. of licenses to change name to WOIC Inc. -1 KWFM KMVT(TV) Twin Falls, Idaho -Granted - CP to change ERP to 316 kw vis., and 158 kw aur., and type trans. BROADCAST TRANSMITTER KNDO(TV) Yakima, Wash.- Granted CP OF TRUE FM POWER to reduce aur. ERP to 32 kw. 1,000 WATTS WRAL -TV Raleigh, N. C.- Granted CP to change type of vis. and aur. trans. WCAU -TV Philadelphia-Granted CP to install additional exciter unit in main aur. DESIGNED BY CCA'S EXPERIENCED FM ENGINEERS trans. for auxiliary purposes only; condi- tions. INCORPORATING UNEQUALLED MODERN CIRCUITRY. KETO Seattle- Granted CP to change EXCEEDS ALL FCC REQUIREMENTS AND GUARANTEES daytime ant. -trans. location (same as KTW, Seattle) and install new trans.; remote con- SOUND AND PERFORMANCE. trol permitted; condition. THE FINEST IN KPEN(FM) San Francisco- Granted CP to install new vertical ant. and change type WARRANTY 3 YEARS trans. (main trans.); remote control per- mitted. WPFB -FM Middletown, Ohio- Granted CP to install new trans. and new vertical polarized ant.; conditions. INTRODUCTORY KO4DM Wray, Colo.- Granted CP to change frequency to channel for VHF -TV PRICE 11$4,595.001 translator. KOIN -TV Portland, Ore. -Granted mod. of CP to change type ant., relocate tower, make changes in ant. system, and change ant. height to 1760 feet (main trans. and ant.); condition. INQUIRIES INVITED WXRI(FM) Norfolk, Va.- Granted mod. OTHER CCA AM & FM TRANSMITTERS of CP to increase ant. height to 340 feet, and make changes in ant. system (increase 10W, 100W, 250W, 500W, 1KW, 3KW, 5KW, height) . 10KW, 20KW, 50KW. WKBT(TV) La Crosse, Wis.- Granted ex- tension of completion date to Sept. 1. Actions of March 18 CCA ELECTRONICS CORPORATION Granted renewal of licenses for follow- 542 INDUSTRIAL DRIVE P.O. BOX 121 ing: WAEZ(FM) and SCA, Miami Beach. YEADON INDUSTRIAL PARK YEADON, PA. Fla.; WFTW Fort Walton Beach, Fla.; WKIS MAdison 6 -1427 Orlando, Fla.; WMOP -FM Ocala, Fla.; CCA TELEPHONE: WPEL -FM Montrose, Pa.; KSJO -FM and 155 BROADCASTING, March 30, 1964 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN- CIES advertising require display space. All other classifications, 300 per word - 44.00 minimum. No charge for blind box number. Send replies to Broadcasting 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). etc., sent to numbers All transcriptions, photos box are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted Sales- (Cont'd) Announcers -(Coned)

Management Guarantee plus commission for producer Have job especially for the beginner. 44 in two station market of 100,000 in Great hours announcing, copy writing, production Management opportunity for hard -hitting Lakes area. Sell starter with good habits and some service calls. Earn liveable salary hustler, well oriented in sales, with man- and at least two years experience. Box on top station in fine area. No gravy train. agement background or qualifications. Work C -430, BROADCASTING. Hard work. You'll build yourself for the with me in sales, prove you've "got it," and future. Must have good delivery, and know complete management will be turned over Opening for announcer salesman. Mid At- copy writing. Send tape, picture, resume in six months or less. Rocky Mountain area. lantic states. Prove you have sales ability Box C -392, BROADCASTING. Strictly confidential. Box C -315, BROAD- and complete management will be turned CASTING. over in 6 months. Send complete resume, strictly Announcer with morning show experience confidential. Box C-448, BROAD- and good news background needed im- Sales manager wanted for Western Mas- CASTING. mediately for opening at Pennsylvania radio sachusetts station. Write Box C -349, BROAD- station. Excellent CASTING. 5000 watt fulltime Florida station has open- opportunity for good ing for experienced salesman. man. Send tape, references, background and Good account salary expected first letter. Box C-403, Radio station consultants seeking admin. list. Excellent opportunity to grow into BROADCASTING. asst. for East Coast office. Small town radio management with 4 station group. Send time sales and real cost conscious -profit photo resume to Box C -450, BROADCAST- minded nature a must. Salary commensurate 1st phone announcer -minimum two years with experience. Send complete resume, solid experience, for small market downstate snapshot, etc., to Box C-409. BROADCAST- Experienced combo salesman -news an- Illinois station. Good music, strong on local ING. nouncer for Western Pennsylvania medium news. Prefer married man 23 -30 from central market. Guaranteed earnings. Immediate states area. Start $125.00. Send details, ex- Medium market. Willing and able to invest opening. Box C-465, BROADCASTING. perience 1st letter, airmail. Box C-406, in minority ownership. Box C-435, BROAD- BROADCASTING. CASTING. Work and play 1.11 colorful Colorado, vaca- tionland of the booming Rocky Mountain We are looking for top -notch radio salés empire. Opportunity for salesman- announcer Versatile announcer for broadcasting plus manager. Present man being promoted. with production experience. Write KCOL, outside shows, news, South -southwest. Box Salary plus incentive. Must have experi- Fort Collins, Colorado. C -415, BROADCASTING. ence. Opportunity for advancement. Midwest Salesmen needed top fifty. Outstanding news operation. Send for fastest growing country Upstate New York fulltime station needs pic, details Box C -452, BROADCASTING. radio in market of 512,000. Number of experienced sponsors has tripled in last six months. morning man with personality, Will give experienced selling voice, and know how. Salary good. Multi- station owners want young aggressive man capable of pro- Write Box C -426, BROADCASTING. assistant to group sales manager, N.Y. office. ducing, $500 per month guarantee on a Requirements: minimum 5 yrs. radio back- 20% commission basis, plus good base of on ground, at least 3 yrs. of them in time the air accounts. Write all details to the Immediate opening for experienced an- sales to retailers in small markets, age nation's 73rd market. KWNT Country Radio, nouncer with station of bright happy 25 -35 yrs., expense conscious and a "tight 1019 Mound St., Davenport, Iowa. modern sound. Send tape resume and refer- man with a dollar." The man we want is ences to Box C-449, BROADCASTING. probably now sales manager of a small Salesmen wanted: Have room for live -wire market station seeking bright horizon. Our men who love money. WWOW, Conneaut, chain in markets too small to attract na- Ohio. Do you have at least 115 years experience? tional spot, thus Rep. or nat'1 spot experi- Are you anxious to advance into program- ence of no value to us. Salary $7 -9M, un- Experienced salesman. Limited board work. ing, production, play -by -play, traffic, etc? limited future. Resume, photo, recent earn- Must be devout Evangelical. Box 13535, Our expanding Eastern group has announcer ings to Box C -457. BROADCASTING. Orlando, Fla. opportunity that will lead to advancement in these fields when you learn our adult Manager -Must have successful background Good salesman? Try our professional place- format and policies. You must have a car of sales. sales training, sales supervision. ment service. Write: Broadcast Employment and a good reputation. Salary start at $100 Same ownership 18 yrs. Expanding group Service, 4825 Tenth Avenue South, Min- week. Send air check and history to Box Complete details and require- neapolis, Minnesota. 55417 C -463, BROADCASTING. ments first letter. Unique opportunity. WEAW, Evanston, Illinois. Announcers KBUD Athens, Texas, seeking experienced, mature announcer. Sales Adult programing. Have you worked for a top 40 station with- Large East Coast out top 40 music? It will be the most Opportunity for married staff announcer. market. Chain operation. challenging and stimulating experience of Outline experience. KFRO, Intelligence, hard work at adult programed your life if you are truly Longview, Texas. station will provide decent living. Apply in talented and are confidence. prepared to pay the price of success. Mid- Box P -292, BROADCASTING. western kilowatt. Box C -209. BROADCAST- Immediate opening -first phone announcer ING. with news gathering and writing abilities Los Angeles . Strong salesman, proven management for middle of road daytimer on the grow-. abilities. Top opportunity. Experienced announcer with first phone and send tape, resume, references to Salary plus top station, multiple group. Box production , C -5, BROADCASTING. know -how. If you'll work hard, Manager, Ken Lipps, Program Director, you will have a steady, good paying posi- KGMO, Girardeau, Missouri. Excellent permanent sales tion with a growing group of Texas stations. opportunity. Re- Need tape, resume and picture. Box C -245, side Salt Lake City. All replies held in BROADCASTING. Need first ticket morning announcer that strictest confidence. Box C -236, BROAD- can stand CASTING. reference check. Call Joe Taylor, Intelligent beginner wanting to learn? Here's Mike Carmichael, BR 6 -2367, KNCO Radio, that job you've wanted. Continuity, produc- Garden City, Kansas. If your're a good sales- announcer combo, tion, there's a great traffic, news. Also need newsman. opportunity for you at a Lower Midwest, small market. Box C -313, progressive, middle of the roader. Send BROADCASTING. Announcer with third class license for resume and tape. Box C -272, BROADCAST- morning shift and announcer with first class ING. Morning man for adult sound indie in top license for night shift. Morning man must 5 Eastern market. Personality, smooth, good be strong on news and middle -of -road Aggressive salesman needed for growing FM music knowledge, tight production. Tape, music. Night man must be able to handle in New York metropolitan area. Base and resume, picture to Box C -362, BROADCAST- news and late night music program. Send good commission rate. Only those interested ING. tape, personal history, and salary require- in hard work and working into sales man- ments to Paul Randers, KSDN, Aberdeen ager position need apply. Send resume and What would you do with a daytime air South Dakota. photo to Box C -346, BROADCASTING. shift on an adult music station in one of the top 30 markets? Send tape, photo and Announcers-Staffing new FM. Long -established Georgia fulltime station, resume to Box C -371, BROADCASTING. Send tape, market about 22,000, lookin for young photo, resume. KSIS, Sedalia, Missouri. salesman, with some announc and copy West Coast fifty ability. Base -top market ... if you are salary plus co ion. Box a top -man ready for the top, rush tape and Opening for announcer -engineer with 1st C -400, BROADCASTING. resume to Box C -373, BROADCASTING. ticket. KSMN, Mason City, Iowa.

156 BROADCASTING, March 30, 1964 Announcers-(ConNd) Technical RADIO -Situations Wanted

Looking for opportunity- security -per- Working first phone with announcing abili- . Management manency? 1st phone modified top 40 di- ty Salary open ... progressive, middle must be experienced all phases -have big of roader AM -FM operation in fast growing voice-capable becoming p.d. -lots of hard Florida market. Send resume and tape. Box work -medium pay with opportunity for C -287, BROADCASTING. Manager, 17 years, all phases, new construc- good future in fast growing market -most tion, heavy sales. Prefer Northeast. Im- ideal living conditions in America's climatic Chief engineer. Major Ohio market AM -FM mediate availability. Box C -338, BROAD- wonderland -no drifters. Call or write mgr. operation (non -directional) has excellent op- CASTING. Lyle Richardson, KUDE, Oceanside, Cali- portunity for top engineer with experience fornia 714- 722 -8294. in construction AM, FM, Multiplex. Main- tenance, but no board work. Send complete Attention! Successful manager wishes re- application, salary requirements, photo to location. Proven record, never operated at Network affiliate, market of 25,000 taking Box C -304, BROADCASTING. loss! 21 years in radio, 14 years manage- auditions for staff announcing position. ment. Currently in major market, 50 kw, desire return to smaller market, 1, 5, or 10 No rockers please. Good music sense and Are you capable of maintainence? South- kw. Not afraid of competitive market. De- pleasant voice, send tapes and background eastern FM -AM station has immediate open- sire management for absentee owner who to Chuck Williams. KWNO, Winona, Minne- ing for good man. No announcing required. needs man he can depend on. Wife experi- sota. Starting salary better than average. Box enced in radio and available as man -wife C -401, BROADCASTING. team. Accent on sales and good production. Box C -357, BROADCASTING. Announcer with first phone, no mainte- Chief engineer, East Coast major market nance, WAMD, Aberdeen, Md. station has immediate opening. Must be strong on construction and maintenance. Say, have you heard the one about the Unusual opportunity. Send complete resume farmer's daughter who saved her money, Need immediately newsman-announcer to Box C -405, BROADCASTING. bought a radio station, hired a 30 year gather, write and report for quality news old college grad with 10 years experience operation. Send resume, tape, photo. WASA. First class, competent, young man wanted. and plenty of know how in radio, and Havre de Grace. Md. No announcing. Eastern Pennsylvania. Box became very wealthy? Even if your not a C -467, BROADCASTING. farmer's daughter, write me if your looking Immediate for a good manager for your medium or opening for morning man, cap- Washington, D. C. area. Competent, experi- smaller market station. Box C -375, BROAD- able on news, sports and announcing. Send enced commercial radio 1st class man willing CASTING. tape and resume. WDDY, Gloucester, Vir- to undertake any assignment. Grow with ginia. company. Clean AM, FM news operation. Interview required. Send resume, and Sales -sales management- desire position in photograph to Burgreen, WAVA, Arlington Radio WGKV, Charleston, West Virginia. Midwest or on West Coast. Will prove that Needs announcer for modern street level 7, Va. I'm a billing builder. Also experience in display studio. Rush tape. promotion and programing. Box C -388. Chief engineer for 5 kw directional day - BROADCASTING. timer. Must know all phases maintenance. Immediate opening 5 kw daytimer -traffic, Announcing a help but not necessary. Grow- continuity, relief announcing. Start $85.00 ing group operation, WFRL, Freeport, Ill. Let's get together at convention. Top refer- weekly. Send information and copy sample ence from present employer. Radio man- to WGVM, Box 247, Greenville, Miss. Have opening for experienced chief engi- agement, TV sales management. Experience. neer. Good salary and working conditions. Box C -412, BROADCASTING. Send photo and resume to: WLAK, Box Experienced announcer, 3 years minimum 827, Lakeland, Fla. with 1st phone. $100 per week. WHMC, General management wanted by stable radio Gaithersburg, Md. Engineer -announcer. First class license man. Completely experienced ... especially transmitter engineer with knowledge of di- sales. Box C -418, BROADCASTING. rectional antenna needed. Diversity of some Announcer. Live, swinging personality, top newscasts, sports and production engineer- 40 operation. WHSL, Wilmington, N. C. ing also available to right man. Good Will manage, sell, announcer, program, salary. Joe Kish, WTIG, TE 2 -5755, Massillon, maintain equipment and cut costs. License, Starting FM- stereo soon. Good opportunity Ohio. 36, family, 16 years present position, look- for young man or woman to do quality ing for heavy responsibility and eventual programing. Send voice tape and resume Qualified engineers needed in radio and ownership. Box C -437, BROADCASTING. to WLAG -FM, Drawer 189, LaGrange, television. Write: Broadcast Employment Georgia. Service, 4825 Tenth Avenue South, Min- neapolis, Minnesota. 55417 Professional broadcaster, 39, family. Eighteen years radio. First eight: announcer, Have immediate opportunity for announcer P.D., news director, assistant manager. with good personable voice. No rock, adult Production- Programing, Others Next ten: manager, corporate officer, partner music station. Good opportunity to move up in ownership. Excellent record each level. to program director here or at one of our Strong administration, local/national sales. other stations. Send photo resume and tape Newsman for aggressive midwest metropoli- Seeking station and/or sales management or to: WLAK, Box 827, Lakeland, Fla. tan network affiliate. Good salary. Station executive assistant post, AM or TV. Con- adding to local news staff. Box C -268, sider all markets if operation and opport- BROADCASTING. unity substantial and honestly sound. Box Announcer wanted. 2 years minimum ex- C -447, BROADCASTING. perience. Send tape and references to Barry Medlin, WLCM, Lancaster, S. C. Creative TV artist -Experienced commercial layouts, hot-press -some freehand and photo General or sales manager. Major market experience helpful. Excellent opportunity. only. Creative outstanding salesman, ditto Announcer needed with 1st phone license. Also need good copywriter. Send full re- administrator. Minimum fifteen thousand No maintenance. Modern well equipped sume to Box C -314, BROADCASTING. plus. Box C -460, BROADCASTING. station playing up tempo big band music. Send tape, and resume to: E. D. Baydush, Young newsman: Earn a Master's degree WLPM, Suffolk, Virginia. and $3,000 a year. Graduate assistantships in Manager, sales, chief engineer. Twenty broadcast news open in professional school years chief, new construction, directionals. of journalism at a major university. Grad- Ten years management, sales, low-cost Opening now for strong morning man with uate study includes work in newsrooms of operation record thirty percent net profit. news ability for Western Pennsylvania day - large commercial stations in the nation's Stable family man, civic minded. Desires timer. Need steady, reliable, mature, broad- biggest cities. If you have some professional percentage net profits or lease. Interview caster with checkable references. Audi- experience, a bachelor's degree, and a "B" NAB Chicago. Manager, Box 6782, Jackson, tion, resume, photo, recent earnings to average in college, you're eligible. Box C -354, Mississippi. Program Director, WPIC, Box 211, Sharon, BROADCASTING. Pa. Continuity director, experienced, major mar- Sales Immediate opening first phone announcer ket Eastern seaboard. Heavy production, for evening shift pay commensurate with creative, hard, soft sell, some air, no prima ability adult quality format on fringe of donna. Gal OK, samples, resume, tapes, College graduate with 2 years announcing major market. Resume and tape to Gerry picture to Box C -363, BROADCASTING. experience, seeking sales trainee position Grainger, WWCA Gary, Indiana. with reputable adult radio -TV station. Box College In upstate New York will have C -389, BROADCASTING. September opening in TV -radio department Two top 40 men for progressive, swinging for an instructor. Advanced degree with station! Send resume immediately: WWOW, experience required. Box C -384, BROAD- Sales executive with St. Louis, Washington, Conneaut, Ohio. CASTING. New York experience, seeks opportunity with challenge. Box C -396, BROADCAST- ING. Many openings for announcers in radio or News writer and reporter -full time posi- television. Professional service gets better tion-salary plus talent- complete charge of jobs. Write: Broadcast Employment Service, news operation. Write personal data and Experienced successful salesman- announcer 4825 Tenth Ave. South, Minneapolis, Minne- sample news copy to radio station WVAM, desires Midwest locations with good op- sota. 55417. Altoona, Pennsylvania. portunity. Box C -427, BROADCASTING.

BROADCASTING, March 30, 1964 157 RADIO -Situations Wanted Announcers- (Coned) Announcers- (Cont'd)

Announcers Young announcer -Raised in the business- Am a DJ with personality, I can do a top all types of announcing. 6 yrs. radio, 4 yrs. job any sport and like newscasts. I'm look- Mature 16 year old boy desires summer di TV, also have a commercial pilot's license, ing for a chance to prove it. Limited ex- show on rock 'n roll station. Capable of DJ with a single & multi engine rating - perience but have desire and talent. Need show and production. Tape and resume flight instructor's rating and instrument a break. Single, 25, draft free, steady, will available upon request. Box C -183, BROAD- rating. Seeking position using both talents. relocate. Nick Carnett, 9 Holly St., Law- CASTING. Box C-425, BROADCASTING. rence, Mass. 617- 682 -3125 DJ-wants to swing with top 40. One year Women love me for what I am. Humorous Announcer. Live swinging personality for middle of road experience. Single. Box friendly personality. Prefer middle of road a top 40 operation. Grad. Chicago radio C -256, BROADCASTING. or good music station in medium -major market. Box C -429, school. Prefer East or Midwest location. BROADCASTING. Single. Contact George N. Eberhard, 2635 5 year Jock desires station that knows the N. Mango, Chicago 60639, Ill. score. Box C -296. BROADCASTING. Attention lively top 40's! Experienced 3rd ticket wants to relocate. Box C -431, BROAD- Wanted: C/W slot -sales by versatile an- CASTING. Technical nouncer- musician. CMA member, 18 years broadcasting. Box C -298, BROADCASTING. Major markets-have 1st class will relocate. Experienced top 40 with proven record. High power experienced first class phone First phone. Grantham graduate. Willing to Nighttime only. Box C -434, BROADCAST- seeking position. Chief engineer or assistant. learn announcing. Seeks permanent position ING. No announcing. $135 week. Box C -232, in central Virginia. Available April 1st. Box BROADCASTING. C -299, BROADCASTING. Texas stations: Wish to relocate, first phone announcer, year and half experience, mar- Solid operation, good market, tell all, major ried, mature, reliable. $95.00 -$100.00. "tempus South Florida, experience 1st ticket, age 43, experience, 2nd phone, married. Box C -318, fugit." Box C -438, BROADCASTING. car, married, last job 5 kw Gates direc- BROADCASTING. tional. Box C -325, BROADCASTING. Top 40 dj with 1st phone that wants to Reliable, experienced announcer: Pleasant swing now! Currently employed -but wants First phone, no experience. Willing to learn. voice, effective language, excellent refer- to rock- anywhere. Box C -439, BROAD- Presently airline radio operator. Age 27, ences. Prefer good music station. Box C -319, CASTING. married. Box C -372, BROADCASTING. BROADCASTING. First phone, country disc jockey, announcer, DJ, salesman available. Experienced, employed. Presently chief engineer, 100 kw FM, 1 kw good news delivery, tight board, some AM. Desire position in Western U.S. 10 experience, listens good. Box C -328, BROAD- Box C -441, BROADCASTING. years CASTING. experience broadcasting, 8 years as Announcing school grad-22- car -available chief. Construction, operation, proofs. April 13th -draft o.k. Box C-442, Combo announcer. Radio amateur. Box Experienced, versatile airman, tight board, BROAD- C -379, strong on news, not a floater. Presently ,l1 CASTING. BROADCASTING. morning man on 50 kw. Box C -333, BROAD- CASTING. 6 years announcing experience -good voice Chief engineer -assistant manager wants personality -currently employed, married. small or medium station to manage. Ex- Versatile. bright -sounding talented DJ /an- Box C -443, BROADCASTING. perienced all phases radio, construction, and nouncer. Presently employed in 150,000 coordinating staff. Prefer West. Box C -382, metro Midwest market. Ready for bigger Female announcer, no salary, exchange for BROADCASTING. things. Wants to return East permanently radio or television experience. Box C-444 in larger market Pennsylvania, New York, BROADCASTING. New Jersey preferred. No screamer, but Engineer. Have ticket. Seeks experience. polished, mature voice that lends to any DJ /announcer, short on experience, long Willing to relocate. Will answer all replies. type programing. Hard worker. No floater. on talent, tight board, personable. Box Box C -397, BROADCASTING. 27, college graduate, veteran 6 years ex- C -445, BROADCASTING. perience in radio and TV. Reference. How Connecticut, New York, New Presentel employed chief, desires position, about a chance? Box C -377, BROADCAST- Jersey, Penn- 5 yrs. experience, 29, ING. sylvania: Ready to hire summer replace- married. Box C-436, ments? When you are, I can successfully BROADCASTING. Southeastern University broadcasting school do the job. Swinging DJ, rock and pop, junior desires summer replacement work. announcer, authoritative newsman, some ex- 15 years in broadcasting industry. Experi- Good music, top forty experience. Resume perience. College man. Excellent references. enced studio and control room operation and tape on request. Box C -380, BROAD- Write today for details. Box C -446, BROAD- with first phone. Familiar all phases tech- CASTING. CASTING. nical operation, production and programing. Desire to relocate, prefer East Coast but 7 years experience. Program director, top Sports announcer experienced in play by will consider all opportunities. Married, rated morning man, baseball play by play, play also general staff work including presently employed, additional information top rated night jazz show. Worked classics morning program. Will consider straight and references on request. Box C -440, also. Currently in N. Y. metro area. Desire sports or combo position. Tape and resume BROADCASTING. fulltime in N.Y.C., Philadelphia, Pittsburgh, available, currently employed. Box C -454 Washington, D. C., or Boston. No screamer, BROADCASTING. relaxed baritone. $150 per week. Box C -387, Fifteen years experience. Two as chief. Like BROADCASTING. Major market announcer wants security announcing but voice is poor. McClain GL solid operation, in good market. Box C-455, 9 -8243, Kokomo, Ind. Personality plus twenty years know -how in BROADCASTING. all phases of good radio. Emphasis, audi- Announcer DJ Engineer . 1st class license, looking for ence building, rating proved "personality combo-4 years experience, chief's position in small or medium size sell" approach. Music specialist of the high- cut all shows-good board. Married veteran, market. Prefer intermountain or Midwest est calibre with big station proven success. reliable and have excellent references will consider all offers -now - but will consider elsewhere. Salary open. Available, immediate move, sincere, depend- available. Box 23 years old. Draft 1 -Y. Strong in mainten- able. Tape, resume, references upon re- C -464, BROADCASTING. ance, can also announce, write copy, and quest. Box C -394, BROADCASTING. Ohio, Midwest. Sportscasting, sales-guar- some sales. Experienced AM & FM. Gary anteed high income on L. Overholser. Phone area code 406 -378- Consistently top rated personality, metro sports. Two years 2591, Big Sandy Montana or write R.R. market, smiling sound, tremendous audience at present location, 24, college graduate. #1, Loma, Montana. acceptance. Box C -399, BROADCASTING. Professional delivery, knows sports! Top sales too, seeks larger market. Bob Grimm, The several years experience of a person- 1174 Linwood, Columbus, Ohio, Hlckory 4- able, mature morning man can be yours 3021. Production-Programing, Others for the asking-and a good salary. Thorough knowledge of all phases of radio except Announcer -1st class ticket, some sports, engineering. Excellent references. Family 2', yrs. experience. Family man, prefer News director-TV /AM. Experience all news man. Box C -408, BROADCASTING. Midwest. 515 -236 -6372. areas. Writer, reporter, newscaster. Major market background. No personal problems. Announcer $700. Thorough knowledge good music . . . big wants job in the panhandle or Start Box C -374, BROADCASTING. bands jazz. 12 years experience. Box West Texas area. Available April 1st. C-410, BROADCASTING. Married, 5 years experience. Box 632, Lees- Fulltlme summer job in radio news. Will ville, Louisiana -PH 239 -9247 after 3 p.m. cover conventions if you pay. Strong with Gal announcer, 21, single, outstanding voice Lee Womack. on the scene reporting. Have convention and commercial delivery. Box C -413, experience. Will consider any summer . First phone, dj, engineering, 34, dependable. job. Salary and all details with first letter, 1416 Floral, Ft. Myers, Florida, EDison 4- please. Box C -376, BROADCASTING. First phone -announcer -newsman -good com- 5245. mercial delivery. New Yorker. Available. Box C -416, BROADCASTING. Personable night -time dj. Currently work- Newsman. Announcer -copywriter wants ing small Eastern market. News and play - news position. College. Age 28. Minnesota Announcer- experienced. Wishes to get back by -play experience. College 3rd class ticket. or surrounding states. Box C -378, BROAD- after short hiatus. Want opportunity. Box Call after 7 p.m. 216 -442 -3509. CASTING. C -417, BROADCASTING. Available, announcer /dj, newswriter, Married professional second Newsman: on -air -man, edit, write, gather announcer, good phone with car, P.A. system, prefer even- news. Four years experience, veteran, mar- music, news, sports, $125 per week, avail- ing show, Fla., Calif., or anywhere. Nick ried. Northwestern University graduate, able immediately. Box C -424, BROADCAST- Wagner, 453 Carolina Ave., ex- ING. Winter Park, perience in top ten market -wish to re- Fla., 813 -647 -0694. locate. Box C -390, BROADCASTING.

158 BROADCASTING, March 30, 1964 Production-Programing, Others TELEVISION -Help Wanted TELEVISION- Situations Wanted Continued Technical- (Cont'd) Technical- (Coned) Stable young man with proven creative as film editor. Back- Need two first phone engineers immediately. Engineer. Have ticket. Seeks experience. abilities, seeks position One permanent and one vacation relief. Willing to relocate. Will answer all replies. ground includes production and laboratory. C -398, BROADCASTING. Box C -393, BROAD- Permanent man must be experienced. Will Box Resume on request. consider recent technical school graduate CASTING. for vacation relief job. Send full information Engineering have first phone and technical -TV, background. Can perform maintenance. Phil will first letter. Contact R. Truscott, WITI Sports director -top 10 metro -market 5445 N. 27th St., Milwaukee, Wis. Seilheimer 8502 Calmada Ave., Whittier, relocate for right position. My play -by -play California. OX 3 -5950. write my shows. I is tops. I dig for and Midwest UHF has opening for engineer with will make your professional or major college requires opera- sports coverage No. 1. College grad. Vet. first class license. Position Production- Programing, Others BROADCASTING. tion of AM -FM -TV control rooms and trans- Married. Box C-411, mitters. Experience in radio or TV desired but others will be considered. Pat Finnegan, Triangle stations TV weatherman available Newsman-Young, versatile, college grad- -FM-TV Muncie, Indiana. soon. 11 years experience. All phases of uate, intensively interested in the gather- CE, WLBC -AM broadcasting. Highest recommendations. Box ing, writing and airing of news. Seeks The Institute of Broadcast Engineers has C -295, BROADCASTING. position with station which believes there been formed. Plan to attend first general is more to modern radio news than "ripping meeting NAB, 2:30 p.m. Williford Room, Young versatile engineer- announcer, some and reading." Can also do smooth, lively Hilton Hotel April 5. Engineer's membership college training in TV, seeking position in play -by -play. Have experience as news information from IBE Box 1841, Annapolis, TV leading to directing. 6 years first ticket, director in 2-station market, reporter for Md. 3 years radio announcing. Competent studio audio news service and 2 years play -by -play operations and announcing. Available for college sports. Just out of Army and avail- East Coast. Box C -391, able immediately. C -423, BROADCASTING. Production-Programing, Others BROADCASTrrvviie Southeastern VHF city of over 100,000 needs Editorial writer. Provocative statements TELEVISION -Help Wanted combination booth man and sports director. written with unusual flair by 12 year broad- Base plus talent. Send resume, photo and casting veteran. Comments guaranteed to tape to Box C -290, BROAD- set your entire area talking, bring station audio or video added prestige, viewer and /or listener Sales CASTING. identification. Now with major station in VHF seeking good beat and on top 10 market. Need $200 weekly. Box C -414, Southeastern BROADCASTING. Television account executive wanted for camera newsman capable of filming, editing. Must be between writing, and gathering news. Send resume, local and regional sales. to Box C -342, Director seeks larger market. Married and 28-36 years old, self starting, hard working, photo and audio or video tape Productive account list exempt from military. BA. degree Resume creative salesman. Director -announcer with dependability and available upon request. Write Box C -421, in one of the Southeasts leading markets to handle board BROADCASTING. is waiting for an experienced radio or tele- originality. Must be able vision salesman who sincerely wants to with accuracy and judgment. Box C -419, money and enjoy doing it. This BROADCASTING. Creative mature TV director, available to make more relocate immediately. 6 years directing; is a rewarding job with very fine CBS -TV local, network, affiliate. Send complete resume and photo. TELEVISION -Situations Wanted live, VTR, remote and com- All replies confidential. Box C -275, BROAD- mercials. 10 years experience in radio. CASTING. Sample VTR and interview at NAB, Chicago Management April 5 -8, C-433, BROADCASTING. East central Midwest TV station, top 25 General manager -sales manager. In broad- News director- mature, professional broad- market, has current opening for salesman years; tele- cast journalist . top -rated . . . radio man in smaller casting since age 14; radio -17 with experience. Young vision 8 years. Past decade in nation's 24th . TV . . local network experience market and all others, will be considered market. Nationally known and connected. want stable news minded management. Box for active account list. Reply in full to Box Producer of ratings, profits and prestige. C -453, BROADCASTING. C -292, BROADCASTING. Box C -4, BROADCASTING. TV -Radio promotion manager -15 years ex- Southeastern TV station- medium size, fast TV pioneer station operator, 20 years ex- perience- time /film sales, movie /theatre ex- moving market seeking executive salesman perience, all phases television since 1948, ploitation & TV /radio promotion. Jack with proven record in radio or TV. Mini - many awards, TV firsts, owned major mar- Winters -phone 305- 635- 9791 -1885 NW 19th mum -$7500.00 guarantee first year, potential ket radio, available for managerial position. St. Miami, Fla. 33125 unlimited, insurance and profit sharing. Send Family man, 39. Personal meeting arranged resume and photograph in complete con- at convention or otherwise. Your reply held fidence to sales manager, WBRZ -TV, Box in strictest confidence. Box C -359, BROAD- WANTED TO BUY 2906, Baton Rouge, Louisiana. CASTING. Administrative assistant, finance manager, Equipment Announcers controller, eight years experience in tele- vision and radio. Degrees in business ad- ministration and law. Would consider in- Wanted: Used 3% inch transmission line. News director -announcer wanted by me- vesting. Box C -459, BROADCASTING. Reply Box C -234, BROADCASTING. dium market VHF, Mid -Atlantic region. Mature experienced, stable, family man, Sales Wanted: One 200 self supporting tower able to shoot, edit, 16mm, write and air capable of supporting 10 microwave dish. cast. Send complete resume, references, Sales exec. AM -TV, prefers Southern Cali- Also need a complete 2000 mc. 10 watt micro- salary requirements, audio tape, late pic- fornia- Arizona areas. Exceptional record wave system in good condition. Contact ture and availability. Box C -458, BROAD- with proven stability covers agency, station Chief Engineer, WJBF -TV, Augusta, Ga. CASTING. and representative successes. Full details and understandable reasons for change VHF TV transmitters, cameras, all studio Technical await your inquiry. Income requirements equipment, test equipment, relay xmtrs, moderate. Box C -345, BROADCASTING. antennas. Technical Systems Corp., 42 W. 15th St., N.Y. 11, N.Y. CH 2 -1949. Chief engineer, UHF, must be good super- Experienced, young, successful radio sales- move to TV sales. Box C -456, visor as well as studio and transmitter man desires All equipment for FM 1, Box C -312, BROAD- BROADCASTING. Wanted: station. technician.. Small staff. 3. or 5 kw xmittr. Tower, antenna and CASTING. monitors. Quote price and condition. Box Announcers C -309, BROADCASTING. Experienced engineer, best technical qualifi- cations for Texas station. Box C -420, Children's personality (who likes children) Two PT -6 series Magnecord tape recorders BROADCASTING. mimic, comic, artist, presently employed. in A -1 condition. Box C -422, BROADCAST - Box C -358, BROADCASTING. ING. Wanted: Good engineer. Knowledge to re- pair audio and video tape recorders. Main- Technical tain AM and TV transmitters. KAVE TV FOR SALE AM, Carlsbad, New Mexico. Aggressive engineer, experienced in TV station design, construction, operation and Immediate opening for experienced studio management, seeks position as chief or Equipment man with maintenance and video tape back- assistant. Looking for new station to build ground. A permanent position and in a and grow with, UHF or VHF. Complete immediately. write Box UHF 1 kw Continental transmitter modified progressive station. Contact overall background. For resume, for color, presently tuned for Channel 18. Howard McClure, Chief engineer, KLYD -TV, C -385, BROADCASTING. Offering does not include the filter- piexer. 2831 Eye St., Bakersfield, Calif. In Transmitter in excellent condition- $9,500.00. First class engineer desires position Contact J. W. Robertson, Chief Engineer, Stable transmitter supervisor to live at metropolitan East Coast or California area. WLEX -TV, Lexington, Kentucky. utilities Experience in all phases of TV. Ten years transmitter site. Residence and installation of radio furnished. Maintenance and partial operating experience includes transmitters, cameras, mi- Good opportunity for capable engineer. and TV stations. Will consider summer Television/radio shift. work. Box C -386, BROADCAST- crowave, tubes, audio, monitors. Electroflnd, Send details airmail or call manager, KSWS- replacement 440 Columbus Ave., N.Y.C. TV, 622 -6450, Roswell, N. M. ING.

159 BROADCASTING, March 30. 1964 FOR SALE MISCELLANEOUS INSTRUCTIONS-(Cont'd) (Contd) Equipment- 30,000 Professional Comedy Lines! Topical Special accelerated first phone preparation laugh service featuring deejay comment, available at Los Angeles Division of Xmisslon Line; Teflon insulated, 1 %" rigid, introductions. Free catalog. Orben Comedy Grantham Schools. New classes begin 51.5 Ohm flanged with bullets and all hard- Books, Atlantic Beach, N. Y. May 18, July 20 and September 21. Lab ware. New-unused, 20 foot length for training and advanced electronics available $40.00. Quantity discounts. Stock list avail- Need help? 1000 Super dooper hooper after first phone course, to those who wish able. Sierra -Western Electric, 1401 Middle scooper one liners exclusive in your mar- 20, Tern - to continue. For free brochure, write: Dept. Harbor Road, Oakland California, ket. Free sample. Lyn Publications, 2221. 4 -B, 1505 2 -3527. Grantham Schools, N. Western plebar Steiner St.. San Francisco. Ave., Los Angeles, Calif. 90027 Heliax coaxial cable, HJ5 -50 type, new, 85f Four Daily 3:30 news shows, with the actual ft. FOB, E.E.E.E., P.O. Box 2025, La Mesa, voices of the newsmakers, on top national Calif. and international stories. Aired with profit- Train now in N.Y.C. for FCC first phone able license. Proven methods, proven results. For sale: RCA type TTU1B UHF 1 kilowatt sponsor and listener reaction, by sta- Day and evening classes. tions from coast C Placement assist- transmitter, excellent condition-$15,000. Box -to- coast. Write Box -196, ance, Announcer Training Studios, 25 W. C -308. BROADCASTING. BROADCASTING. 43rd, N. Y. OX 5 -9245. For Sale: 2 ea. 343 tubes. Brand end with Interested in attending announcing school. only 1000 hours service. ea. Also sockets Will appreciate receiving literature im- $150 mediately. Intensive thirteen week course in announc- for same. Contact R. E. Owens. 421 -1750, Box C -404, BROADCASTING. ing, control board operation, production, Cincinnati, 1906 Highland Ave. news and copy writing. Wanted: Used correspondence course look- All new and most RCA- BTR -11A remote control system. Origi- modern equipment, facilities. Graduates ing toward obtaining 1st class license. Reply enter first jobs with confidence. P. L. nal condition and configuration. New cost Box C -235, BROADCASTING. Hughes, $1075, sell for $575.00. KLBS, 1428 La Sierra Director, Broadcasting Institute of Dr., Sacramento 25, Calif. America, Inc.. P. O. B. 53321, New Orleans Station breaks -A collection of one -line 50, Louisiana. Ampex -Altec - Langevin - Electrovoice - comedy pauses for breaks, station idents., Bogen-etc. Check our prices on broadcast dead spots, etc. -$5.00- Show -Biz Comedy equipment. PCN 7403 Oakland Station. Pitts- Service, (Dept. SB), 65 Parkway Court, America's pioneer. 1st in broadcasting since burgh, Pa. 15213 Brooklyn, N. Y. 11235 1934. National Academy of Broadcasting, 814 H St. NW, Washington 1, D. C. 1 kw FM transmitter, now in use, avallable shortly. Come see, in excellenj condition. INSTRUCTIONS Andrew 6 bay also available. WAEF -FM. Cincinnati 37, Ohio. 513- 351 -4040. Pittsburgh FCC first class "success- proven" FCC first phone license preparation by accelerated course now in Pittsburgh. Day Wanted to exchange: 5 kw low band tele- correspondence or in resident classes. or evening. Free placement. For brochure. vision complete with control console, 500 Grantham Schools are located in Los write American Electronics School, 415 watt visual exciter, 5 kw power supply, 1 Angeles, Seattle, Kansas City and Wash- Smithfield St., Pittsburgh 22, Pa. Phone 281- kw Aural exciter, 2.5 kw Aural power ington. For free 44 -page brochure write 5422. amplifier. Require high band television Dept. 4 -K, Grantham Schools, 3123 Gillham transmitter for channel 8. Box C-383, Road, Kansas City, Missouri. BROADCASTING. The nationally known 6 weeks Elkins train- FCC license in six weeks. Total cost $285.00. 5 channel McKenzie playback with com- ing for an FCC First Class License. Out- Complete combination course, DJ, newscast- plete McKenzie record unit. Both units standing theory and laboratory instructions. ing. etc. Total cost $450.00. Train in fabulous excellent shape, also about 100 loaded cart- Elkins Radio License School of New Orleans. Houston. Houston Institute of Electronics ridges. Terrific buy -first check for $650.00 333 Saint Charles, New Orleans, Louisiana. and Broadcasting, 904 M and M Building, takes all. Joe Brandt, radio, KXIV, Phoenix, Houston, Texas. CA-7 -0529. Arizona. Be prepared. First class FCC license in RCA field switcher /fader, Raytheon KTR six weeks. Top quality theory and labora- 1000 A microwave, working 5820 orths at tory training. Elkins Radio License School Train on KWSK: Enroll now, class starts $25 each, all transmitting and studio TV/ of Atlanta, 1139 Spring St., N.W., Atlanta, April 6th. Announcing, controls, news, copy, radio gear. Box C -407, BROADCASTING or Georgia. tapes, remotes, logs, traffic, sales, FCC rules. 212 ENdicott 2 -5680. third ticket. We know our business! Place- FCC first phone license in six weeks. ment service, Clem Morgan, KWSK, Pratt, RCA Cartone transmitter and receiver, Guaranteed instruction in theory and Kansas. 450.55 mc, 115 v, spare tubes, 2 yagi, 1 Omni. laboratory methods by master teachers FCC approved for remote studio link. Range G.I. approved. Request free brochure. up to 20 mile. Will convert to two -way Elkins Radio License :school, 2603 Inwood mobile. Original cost $2,000. Complete pack- Road, Dallas, Texas. Announcing. Home training. Tape, mono- age $800. Cash. For info. call or write to graphs. (Elementary, advanced coaching.) WSLM, Salem, Ind. area code 812, phone Free details. Fisher, 678 Medford, BM, Elkins Radio License School of Chicago Patchogue, New York. 883 -5750. Six weeks quality instruction in laboratory- Dumont, high channel, five kilowatt methods and theory leading to the FCC Oak First Class License. 14 East Jackson St.. 8000 television transmitter for sale. Now in Chicago 4, Illinois. use as main transmitter on channel 13, but RADIO will be available approximately June 15 -Help Wanted after installation of new equipment. Excel- Announcing, programing, console operation lent in every respect. $12,000 complete with Twelve weeks intensive, practical train- tubes. Box C -428, BROADCASTING. ing. Finest, most modern equipment avail- able. G. I. approved. Elkins School of Management Gates FM l0A 10 kw transmitter with stereo Broadcasting, 2603 Inwood Road, Dallas 35, generator operating 98.7 mc, utllity type Texas. 480 guyed 300 ft. tower Complete with 8 Bay Jampro, antenna system and coaxial San Francisco's Chris Borden School con- line, yard console. All equipment less than tinues top placement record. Proven 1st 3 yrs. old and currently in operation. $19,- and tn m' sound. Illustrated bro- V.P. GEN. MGR. 500 FOB Detroit area site and subject to chure, Geary prior sale. Box C-432, BROADCASTING. Absentee group owner of profitable B -W and Gates, proof of performance pack- programing, first phone, all age like new -$450, Bogen 4 phases electronics. Thorough, intensive area VHF in a top 100 TV market channel remote practical training. Methods and results in amplifier -very good, $100, 5 GE antenna proved rings, $50 each, GE micro -wave transmitter, many times. Free placement serv- south central area seeks manager ice. Allied Technical Schools, 207 Madi- 946 mc, $250, micro -wave dish, 946 mc $50, son. Memphis, Tennessee. 160 ft. 1 5/8 transmission line, make offer. who can handle all details of man- P.O. Box 7, Atlanta, Ga. agement Since 1946. Original course for FCC first with minimum supervision. Two Blaw -Knox type CK self -supporting phone operator license in six weeks. Over Can only consider tapered, square cross section towers. One 420 hours instruction and over 200 hours man with proven 399 feet, one 325 feet. Write Box C -451, guided discussion at school. Reservations BROADCASTING. required. Enrolling now for classes starting management records. Will compen- May 13, July 15 & 71 & 15 2 September 23. For in- sate accordingly. ips. channel Ampex PR 10 -2 in- formation, references and reservations, write Preferably native portable case. Used less than 8 hours as William demonstrator. B. Ogden Radio Operational Engi- of South or Southwest or with Still has warranty card. Net neering School, 1150 West Olive Ave., Bur- com- users price $1255. Goes for 1st $1000 check. bank, California. Also demonstrator RCA BK-5B microphone patible environmental experience. for $112. Box C -466, BROADCASTING. Reply Why waste time and money? Come to in complete confidence. No Remember us? We are back. Visit our new beautiful sunny Sarasota and get your FCC store located mid Manhattan. TV, AM-FM 1st class radio -telephone inquiries made without your ap- xmtrs, test equipment, license in 5 weeks. studio equip., tubes, Complete tuition $295. Your license is guar- proval. components. The best in used equipment. anteed or a complete refund. Write Dwain Communication and short wave a specialty. Glenn at his new beautiful location. Radio We like to export. Technical Systems Corp., Engineering Institute. Box 3855, 1336 Main Box C -402, BROADCASTING 42 W. 15th St., N.Y. 11, N.Y. CH 2 -1949. St.. Sarasota, Fla. lea BROADCASTING, March 30, 1964 Sales Production -Programing, Others WANTED TO BUY -Stations Continued

SALES!!! REPS. WRITER PRODUCER RADIO STATION Manufacturer of professional broadcast- quali- in major mid - ty equipment including Tape Cartridge, Audio Top television station Small market station in Mid -west. Console, and related Studio Equipment look- west market seeks o first -rate Iowa -Kansas -Missouri area pre- ing for boosted sales in New England and writer -producer for its documentary in confidence to: N. Y., Penna. & Mid Atlantic, Texas & South- ex- ferred. Reply west, Nebraska G Primarily broad- unit. Must have strong working Midwest. C BROADCASTING cast. but commercial adaptation also. At- perience in all aspects of the field. Box -381, trative straight commission. Interviews at If you're the top man in your mar- NAB Chicago, April 5 -8, or send references and full resume. ket and ready to move up, we'd like to hear from you. Please send full t SPARTA ELECTRONIC CORPORATION details of broadcast experience and productions to: "SHOT IN THE DARK" 6450 Freeport Blvd. Two exp. radio men seek small ra- Sacramento, Calif. 95822 Box C -197, BROADCASTING dio station with little or no D. P. Will self operate. Your chance to unload. Announcers FOR SALE- Equipment Box C -461, BROADCASTING 0gllllllllllllr7 11111IIIIIIn111111111111K7M111111111tt1111111111110 llllllllllll c7_. s. - ._.. ,>[e MORNING MAN FOR SALE-Stations We DON'T want a formula DJ. We do FOR SALE want a performer, a mature entertainer =with style & class, who graduated from TV STUDIO TAMPA, FLORIDA small markets a few years ago. Who is 10,000 Watts -Non- directional day -1550 Flori- currently a successful morning man in a KC. New equipment -building-studios. EQUIPMENT da's largest industrial city. Ideal opportunity E major market. Who is a professional, Western-Religious format. Used in closed circuit telecasts only lim- for Country- known and liked by client and agency. Priced at book value for quick sale. contact: of hours. This is the station he is looking for. One ited number John McLendon -Box 197 Jackson, Miss.- 2 COMPLETE DU MONT IMAGE ORTHICON 601- 948 -1617. of the top prestige stations in the east. CAMERA CHAINS (camera head, both fric- A promotion minded management which tion head and balance head with ball bear- likes and respects talent. Salary above ing pan, auxiliary pick -up units, low voltage power supply units, portable sync. genera- $20,000 good contract, rush tape. tors, Du- mittors, and all interconnecting cables/. C. P. FOR SALE AT COST 90mm, and 135mm. PLUS: 2 each 50mm, 2 daytimer, 1280 kc. Spo- with 5' 5 KW -tower lenses. 4 sets telehone headsets almost cords. RCA pedestal dolly, tripod and truck- kane, Washington. Construction ing dolly. completed. Trade area 350.000 ... rich 4 Baby Keglites, 1 -44N8 Situations Wanted -Management STUDIO LIGHTS: market. D. Bertholf, 4104 N. "K" St., TVG Klieg! spots, 3 -44N6 Klieg/ spots, 2 Phone FA 7 -1018. TV -11556 Scoops, 1 B&M stand with strip - Spokane Wash. Feeeeeeemeeemeeeeee lights. BOOMS: 2 E. J. Baughman 10' micro booms VETERAN MAJOR MARKET with sponge rubber hangers and Electrovoice RADIO MANAGER mikes. Available as complete camera To buy or sell Radio and /or TV proper- with previous 12 years background as head or as individual units. of national sales for major entity is available chains ties contact: for interviews at the NAB convention. Ex- cellent background. Top references. Widely NORTHWEST SCHOOLS PATT McDONALD CO. known among N. Y. and Chicago major agen- 1221 N. W. 21st Avenue P. O. BOX 9266 - GL 3 -8080 cies. Salary important but secondary to ee Oregon growth opportunity. Portland, AUSTIN 56, TEXAS Area Code 503, CApitol 6.4811 Box C -468, BROADCASTING

LYJJJJJJetiti'rYJeYatietirYJJe ó ö o-a WANTED TO BUY -Stations CALIFORNIA CLASS -B FM PERMIT Situations Wanted Announcers - 106.5 Assigned to San Jose on MC. Sig- Radio Station nal will cover large metro area from Wanted direct from owners. Please San Francisco south. Available for ac- Four Years Announcing give complete details first letter. tual out -of- pocket costs of less than Qualified buyer. Reply in confidence $10,000. Quick action necessary. including live sports, play -by -play; music and news -writing and editing. All in large to: Box C -366, BROADCASTING metropolitan area. Am Georgetown University Box B -248, BROADCASTING graduate, English A.B. 22, single, no depen- dents. Prefer to locate in New York city area or 100 -mile radius, but will go any dis- tance for right opportunity. Fla. small daytime $ 30M SOLD N. Y. single daytime 125M terms Fla. medium daytime 95M 29% Box TV STATION C -462, BROADCASTING Ga. suburb daytime 55M SOLD Wanted direct from owners. Please M. W. major fulltime 525M 29% give complete details first letter. buying and selling, check with Reply in confidence to: TELEVISION-Help Wanted -Sales CHAPMAN COMPANY INC Box B -247, BROADCASTING 2045 PEACHTREE RD., ATLANTA, GA. 30309

CAN YOU SELL TV PROGRAMMING STATIONS FOR SALE Leading TV film distributor seeks to expand Its Daytime. Account Executive force. Broadcast or print 1. WESTERN METROPOLITAN. Daytime. 3. SOUTHERN METROPOLITAN. media sales experience helpful. If you are young. $150,000. 29% down. $30,000 down. aggressive, enthusiastic, have the stamina our 2. EASTERN METROPOLITAN. Daytime. 4. MIDWESTERN METROPOLITAN. Daytime. industry requires, are free to travel and most $20,000 down. $30,000 down. important of all, demonstrate growth potential. You may at our bill. Write sufficient details about yourself to warrant an interview. JACK L STOLL & ASSOCIATES Box C-228, BROADCASTING 6381 Hollywood Blvd. Los Angeles 28, California

BROADCASTING, March 30, 1064 161 HOW TO TELL THE BAD EGGS

W

...FROM THE GOOD EGGS!

That's the fastest way...crack 'em open. But, in bad eggs out of the retail automobile industry -to business there's a faster, easier way to spot the bad eliminate dishonesty in advertising and selling. We eggs! Just look at their advertising. If it's misleading invite advertising and other industries to join with us and packed with bait, we know these are the bad eggs: in a drive toward quality. You in media hold one of the advertiser, those who prepared his advertising and our most effective weapons: the power to reject dis- those who accepted it for publication or broadcast. honest advertising. It is also the power to preserve Yes, we all know who the bad eggs are. The problem your own business by preserving believability...which is how to dispose of them. Member dealers of NADA is the essence of the power of advertising. May we are actively engaged in a growing campaign to get the hear from you?

Please write for a free copy of "Recommended Standards of Practice for Advertising and Selling Automobiles," published by NA DA and the F Association of Better Business Bureaus, Inc. THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION

Official Organization of America's Franchised New -Car and Truck Dealers 2000 "K" Street, N.W., Washington 6, D. C.

162 BROADCASTING, March 30, 1964 Washington attorney Tom Wilson that the young Wilson study law. hadn't been president of the Fed- is While attending Georgetown, Mr. eral Communications Bar Association Success Wilson worked at the U. S. Coast & more than a week when his first crisis Geodetic Survey and also with the U. S. arose. This had to do with the pro- a slide rule Corps of Engineers. Most of this work posed new program form for television, was in the design sections of these gov- the issuance of which aroused a storm ernment agencies. among broadcasters. and law books Fraternity Brother While at George- Acting in concert with other elements town, Mr. Wilson was active in Delta of the industry, notably the National Theta Phi, the legal fraternity. He was Association of Broadcasters, Mr. Wilson organization will undertake to pass judg- at one time head of his local chapter and others proposed to the FCC that ment on the qualifications of those rec- (and later "chancellor" of the Washing- a joint committee be established to go ommended or nominated to be hearing ton region). At this time, the late over the form and to present something examiners. Horace Lohnes, even then a communi- to the commission that would be accept- Slide Rule First Actually, Mr. cations lawyer, was national chancellor able to both the industry and the gov- Wilson is an engineer; he went through of the fraternity. After Mr. Wilson re- ernment. The FCC liked the idea-so the University of Maryland in College ceived his law degree, he asked Mr. well, in fact, it postponed the date it Park and received a degree in civil en- Lohnes for a recommendation. Mr. had scheduled for oral argument to let gineering. He worked at that profession Lohnes was most pleased to recommend the lawyers and the industry go to work. summers and afterward while attending his young friend and frater. After he With this approach accepted, Mr. Georgetown at night. wrote the recommendation, he paused, Wilson appointed his committee and He switched from engineering to law studied it for a while and then decided after an organization meeting left for because he found getting jobs in civil that this was one young man he wanted Europe. engineering tougher than he had ex- in his own firm. This series of activities points up pected. A friendly professor suggested One of Mr. Wilson's first assignments, two facets of Mr. Wilson's character: he recalls, is today tinted with history. He moves swiftly and surely, "with his He helped both Mr. Lohnes and Fred feet on the ground," as one of his col- Albertson in their work on the FCC's leagues puts it, and he knows when to WEEK'S PROFILE 1944 -45 radio spectrum allocation re- leave things to others. view. The Lohnes firm represented This is true in his daily work. He's Major Edwin H. Armstrong, the inven- the partner in his law firm who is in tor of FM. However, they did not pre- charge of communications practice. As vail; the FCC moved FM from its 42- such he oversees a dozen lawyers who 50 me home to 88 -108 me in the new specialize in communications law, pri- allocations of 1945. marily broadcasting. The firm is Dow, Today, Mr. Wilson is one of the 15 Lohnes & Albertson, a top Washington partners of the firm and chief of all its administrative law practice. communications matters. The firm is Mr. Wilson has been a communica- also active in other administrative fields, tions lawyer since 1938 after graduating taxation, oil and gas regulation, trans- from Georgetown Law School. He's portation and general. been a close observer of the FCC and In legal circles, he has served on its actions relating to broadcasting. numerous committees. After the TV Over the years he has come to some freeze was thawed in 1952, he was a definite opinions. member of the FCBA committee that Hopes for Dialogue As president worked out procedures with the FCC of the FCBA he hopes to impress both to save time and expense in the pro- the bar and the FCC that it's "better tracted comparative hearings that ob- to work together for the benefit of viously would be forthcoming for the broadcasting and the government," than channel plums. always and every- D. C. Native Mr. Wilson is one of to oppose anything Thomas Winfield Wilson-President, Fed- a native of Wash- thing that the FCC does. eral Communications Bar Association; b. those rare specimens, "Take the TV form," he said the Washington, Nov. 4, 1911; graduate U. of ington, D. C. He was born there, had other day. "What we hope to do is to Maryland, BCE, 1934; Georgetown Law his schooling in College Park, a suburb, come up with a prescription that will School, Llb, 1938; joined Dow & Lohnes and now lives in Bethesda, Md., an- give the FCC the information it needs, (now Dow, Lohnes & Albertson), Washing- other suburb. ton communications law firm, 1939; part- "an enthusiastic but but not what it doesn't need. We'll sug- ner, 1948; Major, U. S. Army Transporta- He is, he says, gest that it get enough data to fulfill its tion Corps at New York Port of Embarka- lousy" golfer (handicap, 12). He's also statutory requirements, but no more." tion, World War ll; Delta Theta Phi legal a tennis player of some local renown, There's one more item on his agenda fraternity, president of local chapter; and a sailing enthusiast. Today he has chancellor of district; member finance for the FCBA: He hopes to move the a new interest: flying. For about a year committee, Republican County Committee, and ex- organization into making recommenda- Montgomery county, Md.; board of gov- he's been taking flying lessons tions to the commission on the appoint- ernors (and past president), Western pects to receive his single engine, private ment of examiners. "Just as the Ameri- Bethesda Planning Association; vestry- plane pilot's license this summer. can Bar Association does on federal man, St. John's Church, Nnrwood Parish Torn Wilson has one claim to fame; (Episcopal); member -American Bar As- judges," he said, "we hope to have our he's probably the only man whose chil- sociation, District of Columbia Bar As- and bar association take a position on ex- sociation, Federal Communications Bar dren are exactly five years apart aminers. Hearing examiners are like Association (publications, practices and whose birthdays all fall in the same judges in a way, and the FCC should procedures, outing committees); National month, November. That's his natal be happy to receive our recommenda- Lawyers Club, Broadcasters Club, Con- month too. Mrs. Wilson's is Oct. 30, gressional Country Club, Edgemoor Club; and when the Wilsons celebrate birth- tions." m. Nancy Webber 1939; children -Anne He also expresses the hope that the 20, Marcia 15, Thomas Jr., 10. days, it's a real family affair.

BROADCASTING, March 30, 1664 163 EDITORIALS

New kind of machine politics already gone in writing new restrictions into the NAB tele- vision code, they would be wise to quit dealing from sup- N THE aftermath of the 1960 elections many thoughtful position and start dealing from facts. It is just possible that observers began to wonder about the political effects the whole approach the NAB code apparatus has lately that might be caused by the broadcasters' use of computers been taking will fail to achieve the public relations purposes to detect early voting trends. If the outcome of eastern for which it is intended, and will at least in some measure voting could be predicted while polls were still open in the waste some of television's values as an advertising medium. West, would that information influence Westerners who An indication that the code could be on the wrong track had not yet cast their ballots? is to be seen in the findings that BBDO has made in its It was an interesting, and indeed a profoundly important continuing study of commercial effectiveness, details of question, but it could not very well be answered in 1960. which are presented elsewhere in this issue. BBDO has dis- The race between Messrs. Kennedy and Nixon was so close covered that piggyback announcements can be as effective that despite a couple of false alarms early in the eastern as any other kind, a finding that seems at odds with the evening the word from the East was still indecisive long code's recent amendment to discourage piggybacks. BBDO after Westerners had committed themselves. has also discovered that billboards serve an eminently useful In New Hampshire a few weeks ago, however, a Republi- purpose, a conclusion that fails to square with the Associa- can primary turned out to be a different kind of race, and tion of National Advertisers' recent suggestion that bill- computers proved to have reached a stage of disturbing boards ought to be cut down or cut out. sophistication. Within minutes after the polls had closed, It is true, of course, that the BBDO research is limited the machines accurately predicted that Mr. Lodge, a write - in value as a measurement of general public reaction in entry, had won the nomination. throughout the United States, but the agency's discoveries What will happen next November if the computers that are significant enough to justify a halt in the NAB's head- are turned loose on the eastern vote can come to another long flight toward a dead -end of code restrictions. swift decision? Will Westerners whose candidate is losing Right now nobody knows whether general dissatisfaction concede defeat without going to the polls? Will those whose with commercial practices really exists or, if it does, what candidate is winning decide that the race has already been causes it. The logical procedure would be to diagnose the won without the need of their vote? Would those two illness before administering massive therapy. reactions, if widespread, tend to cancel each other? Nobody knows the answers to those questions or to any number of others that could be raised, but in the interests of the Films of the future American electoral system the answers need to be known. DEMAND for film programing once more is out in The temptation at this stage is to suggest some kind of front of supply. restraint that would artificially prohibit television and radio The facts came to light in a BROADCASTING survey which from getting access to eastern voting results or from broad- is reported in detail on page 63. casting the information they do obtain before the western The increasing demand for quality was emphasized. Films polls are closed. That temptation, we trust, will be resisted. that might once have been considered satisfactory are no What is needed is an experience on which to base a sen- longer suitable. Many features and series have been run and sible judgment. It would be technically possible, although rerun until they must be given a rest. not inexpensive, to set un a research project that could Altogether, from any viewpoint, the situation seems much accurately appraise the effects of eastern intelligence on improved over that of a few years ago. Then film suppliers western voters next November. The time to start planning were finding few buyers wares such a project is now. for their and those that bought often demanded sacrifice prices. No profit meant Since television created the problem, television ought to no incentive to produce better programs. But today's re- take the lead in organizing the collection of information vived demand ought to provide the stimulus that syndi- that could lead to a solution. But television ought not to cators need to produce quality product. be asked to carry the whole financial load. The subject to be explored is of national importance. Surely the aid of large foundations could be enlisted in so significant a cause. Absent a means of measuring the effects of television coverage on the election outcome, television will expose itself after next November to the risk of regulation that it may not deserve but will be helpless to prevent.

Flying blind ONE element has been conspicuously missing from all the talk and action to reduce what is now accepted in the trade as the "clutter" in television schedules. The miss- ing element is research. None of the broadcasting and advertising leaders who have been advocating and, in some instances adopting, measures to weed out the clutter have been acting on any- thing stronger than assumption. Their assumption is that S4:1/N:1c criticism of commercial practices on television can be quieted if the number of commercials and other nonpro- Drawn for BROADCASTING by Sid Rix gram elements is reduced. "Every time I start to put in a load, that damn thing Maybe so, but before they go further than they have pops up!" 164 BROADCASTING, March 30, 1884 OK, KPRC...WHAT'S SO SPECIAL ABOUT YOUR TV?

All sorts of things. Mainly, the friendly things that happen on the KPRC -TV screen.

FRIENDLY? And then some! Everybody in the KPRC -TV family knows just how to make television fun for you. Unexpected little pleasures pop up all along the way. Real color at station breaks. Your own personal merchandising. Many other welcome touches.

IS IT FAST? RESULTFUL? Well, KPRC -TV cruises at a little more than 18 hours every day. And every hour produces high -flying sales. Availabilities free, too. And KPRC local participation announcements custom -contoured. , r ' HOUSTON'S WHEN CAN I GO? Anytime. Make reservations now and -Whoosh! Go! On the TELEVISION KPRC -TV Ch. 2. See your Edward Petry man (professionals plan better sales trips) or contact KPRC -TV, Royal Houston, Texas Television.

FAVORITE OF A HALF A MILLION HOMES IN HARRIS, REFUGIO, ARANSAS, MATAGORDA, GALVESTON, CHAMBERS, JEFFERSON, ORANGE, HARDIN, LIBERTY, FORT BEND, WHARTON, JACKSON, VICTORIA, GOLIAD, DE WITT, LAVACA, COLORADO, AUSTIN, WALLER, MONTGOMERY, SAN JACINTO, POLK, ANGELINA, TYLER, JASPER, SABINE, SAN AUGUSTINE, TRINITY, WALKER, GRIMES, WASHINGTON, FAYETTE, BASTROP, LEE, BURLESON, BRAZOS, MADISON, HOUSTON, NACOGDOCHES, MILAM, ROBERTSON, LEON, ANDERSON AND FREESTONE COUNTIES.

La.0,,, d KLM. ROYAL OOICs AIRLINES Broadcasting Telecasting Radio

KEY MEMBERS OF IEEE

The name of your society has changed but its goals The IEEE Professional Technical Groups sponsor tech- remain the same. The Institute of Electrical and Elec- nical sessions at the IEEE International Convention and tronics Engineers is concerned with the advancement of Show in New York and at other major conventions. Again, scientific engineering leading to increased professional broadcasting, telecasting and radio are well represented. standing for its members and to aiding the close co- operation and exchange of technical information As a member of IEEE you enjoy association with others amongst them. who share your specialized interests; you receive publica- tions containing articles on current developments by top In all there are some 30 professional technical specialists in your field; you have the opportunity to groups that compose the total membership of IEEE. Your broaden your knowledge in your field of specialty. special interests continue to be well represented. Each professional group publishes a magazine. These The triangle has been replaced with Ben Franklin's TRANSACTIONS offer highly -specialized material in your kite; IRE with I- Triple -E; but broadcasting, telecasting field that cannot be found in any other journal. and radio remain the key parts of the total membership.

The Institute of Electrical and Electronics Engineers

Box A, Lenox Hill Station, New York 21, New York