COMEDY LOUNGE Level 1,413 Murray Street, Perth
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COMEDYLOUNGEPTYLTD applicant for ongoing extended trading permit ongoing hours COMEDY LOUNGE Level 1,413 Murray Street, Perth PUBLIC INTEREST ASSESSMENT Prepared by Comedy Lounge Ref: Leticia Dick [email protected] T: (61) 0434771950 www.comedylounge.com.au © Comedy Lounge 2019 Public Interest Assessment Comedy Lounge ---- • Table of Contents 1 Introduction and background 2 Applicant's details and background 2 2 Locality 4 3 Manner of trade 8 The premises and the floor plans 9 Entertainment 10 Food and beverage services 10 Trading conditions 11 4 Section 5 11 5 Harm or ill-health - section 38(4)(a) 12 "At risk" groups and sub-communities 12 Social health indicators 16 Strategies to be implemented to minimise harm or ill-health 20 6 Impact on amenity - section 38(4)(b) 21 Nature and character of the local community 21 How will the proposed premises fit into the amenity 22 Positive recreational, cultural, employment and tourism benefits 23 Consultation 24 Outlet density 25 7 Offence, annoyance, disturbance or inconvenience - section 38(4)(c) 42 8 Other matters 43 Security and safety 43 Harm minimisation 44 9 Conclusion 44 4850-8114-4637_ 1153206, v.1 © Comedy Lounge 2019 Public Interest Assessment ---Comedy Lounge - 1 Introduction and background 1.1 This Public Interest Assessment (PIA) supports the application by Comedy Lounge Pty Ltd (ACN 111 156 935) for the conditional grant of a tavern restricted licence in respect of premises situated at level 1, 413 Murray Street, Perth to be known as Comedy Lounge. 1.2 This PIA addresses all relevant aspects of the public interest in accordance with both the Liquor ControlAct 1988 (WA) (Act) and the Department of Racing, Gaming & Liquor's policy 'Public Interest Assessment Pursuant to section 38 of the Liquor Control Act 1988' as last amended 11 January 2019 (PIA Policy). In accordance with the PIA Policy this application is regarded as "complex" and therefore, the sections of this PIA document reflect what is required under the PIA Policy1 for such applications. 1.3 This PIA is part of the Applicant's Case and should be read in conjunction with the other parts and supporting material, all of which is itemised in the document titled Index of Material Before the Director and Applicant's Case. 1.4 Where this document makes references to particular documentary material to support certain information and propositions, that material is cited by way of its document listing in the tables contained within the Index document (eg '(ooc1)'). 1.5 The applicant seeks approval to establish a fabulous and unique licensed entertainment venue with regular and ongoing comedy performances accompanied by food and beverage services in a relaxed and modern venue designed specifically for the purpose as a genuine comedy lounge. 1.6 The Comedy Lounge will cater for up to 260 patrons and will offer ticketed live comedy shows, comedy competitions and festival events. Liquor is proposed to be available for consumption on the premises only (ie no take-away/packaged liquor) and without any obligation to consume the liquor with food or whilst seated. Some food will, however, be available. The premises will comprise a stage, seated lounge area and bar. VIP options and function services will be available. Additional particulars of the proposal are set out further on in this document. Applicant's details and background 1. 7 The applicant is a private, family-owned Australian company based in Western Australia. The sole director and shareholder is Mr John McAllister who has a considerable background in the comedic entertainment industry. Mr McAllister lives locally in the Perth metropolitan area. 1.8 Included in the Applicant's Case is a detailed Business Plan (DOC 20) prepared by the applicant. It includes, amongst many other things, further details regarding the applicant's details and background and the background to this application. 1 At pages 3 and 4 of the PIA Policy 4850-8114-4637_ 1153206, v.1 © Comedy Lounge 2019 2 Public Interest Assessment ----Comedy Lounge 1.9 The applicant entity has been operating since 2004 and has conducted a number of different live comedy events at various venues around Perth. 1.10 Mr McAllister has 20 years experience working in the comedy industry, which includes 13 years as a producer of comedy events. He also has a range of other business experience and is a dedicated and passionate proponent of the Comedy Lounge proposal which he has spent years developing. Mr McAllister will be assisted in the business by his wife, Jane McAllister, Brendan Maloney and Leticia Dick, all of whom are referred to in the Business Plan. 1.11 Comedy clubs/lounges have been operating around the world for many decades, although not in Perth unfortunately. In the 1940s well known American duo Jerry Lee Lewis and Dean Martin were famous for their live performances at supper club type venues. In more recent years highly acclaimed comedian turned actor Jerry Seinfeld promoted the concept of live comedy clubs and enhanced their popularity with the creation of his associated television series that has earned hundreds of millions of dollars. Comedy festivals and specialty shows have emerged around Australia in recent years including the popular annual Perth Comedy Festival. However, there is no dedicated, purposeful comedy club/lounge in Western Australia. The Comedy Lounge has now rectified that and has been an operating comedy club for almost two years now. 1.12 The applicant has been associated with many successful one-off comedy shows at differentvenues and festivals, some of which are illustrated by the promotional posters below: '.}-0 Eiil1v;:� ABORifl61NUNNAL AND TORRES STRAIIT ISLANDER- COHEDY COMPETITION I ' ' ' 1 00.DLYFUNNYCOK.AU A.TRIP TO NELBOURNE AND$2000 IS UP FOR 6RABSI One Hight Only Friday February 28th 8..00p,."11-10.00;m('Z:TtqM 1JO} $10.00/$15.00tCl'lc. l�Ct ir&WfsJi.�a; Strut. 11":�M;, comedylounge.comau l� =-•M.,_.si� □ .m•-:� ComedyLounge -A Worldof Laughter. 4850-8114-4637_ 1153206, v.1 © Comedy Lounge 2019 3 Public Interest Assessment Comedy Lounge 2 Locality 2.1 The relevant Locality for this application is a 2km radius surrounding the proposed site, based on the Director of Liquor Licensing's PIA Policy. The 2km Locality area is roughly depicted in the Google Maps below: A!!luRd Atm:, Rd ·•isc, 0 i.,P�,i' P.r,hnP.d ' C'1; CIJvtnc:,St Mount Lawtey 'i!>-?"" oe.itlyPa:ic. Q1 0Leisu� Cenfre Che!mdatdRd %f.:.1t.,G, s.. .o y1r.cen1 St b.;;,1. o❖,/'< ? <>.,..f �p.S:, 'I' "f; West I �,,s, Hyde"P.ark 1t::,7.t,'J'¼, Firrest Park c,, Le�de1 vll le '(;/Sr - . St Cambrid;;,e - i ) Norlhbridg_e rub StachumO ·, . Water1own0 <" If, ...,.,!)] � _ Cos,, .8, 1- Perlh ArenaO ·o ,.,_,, .r, Or 'Nest Perth lfa,,s, 0 Oauoi Rrl rts, f\,S\ �e,o\ ,�· East Pe -., to.,�r "' V City of PeC:Ch ® Perth Concert Hall ti) Cl BarraCi<S quareO 0 0 ii KingsPurk andBoromc G;uden langieyP- Ol i-�-=- 0 ?, Kin_g-s Pa_rk 2.2 The area comprises mainly Perth and Northbridge. Parts of surrounding suburbs including West Perth, North Perth, Highgate and East Perth also fall within the boundary. 2.3 The Locality in this case is quite unique from any other in Western Australia because it is within the capital city. It is the centre for the State's business and government activity and it is a special area which warrants special treatment. This point is addressed further in the applicants' Legal Submissions (DOC 18). 2.4 The Locality enjoys a large and diverse range of land uses including government, civic, commercial, retail, residential, hospitality, tourism, entertainment and others. 2.5 In recent years Perth has been and continues to be, experiencing extraordinary growth, development and change. An eclectic range of significant infrastructure 4850-8114-4637_ 1153206, v.1 © Comedy Lounge 2019 4 Public Interest Assessment Comedy Lounge ---- projects have commenced and been completed in recent years, attracting large numbers of people. The following are a few of those: 2.5.1 Perth City Link, including Kings Square 2.5.2 Elizabeth Quay 2.5.3 One40William 2.5.4 Brookfield Place 2.5.5 Perth Arena 2.5.6 Multiple street upgrades 2.6 Perth is rapidly maturing into a modern and popular capital city. Further details and particulars of these circumstances are contained elsewhere in this PIA. This PIA demonstrates how the Comedy Lounge proposal fits perfectly into this developing and maturing scene. 2.7 The Locality is a densely built up area, dominated by office towers and a variety of business houses. During the day in particular, the area is a bustling hub of activity with businesses trading, an enormous workforce operating and thousands of vehicles. Further details regarding the Locality demographics are provided further on in this PIA. 2 2.8 "Perth City attracts approximately 150,000 people on an average day" . 2.9 'The City of Perth population forecast for 2017 is 27,173 and is forecast to grow to 3 4 39,664 by 2036". The graph below illustrates the considerable growth : 2 www.perth.wa.qov.au/business/key-industry/tourism 3 http://forecast.id.eom.au/perth/home 4 http://forecast.id.eom.au/perth/home 4850-8114-4637_ 1153206, v.1 © Comedy Lounge 2019 5 Public Interest Assessment Comedy Lounge export II Forecast population City of Perth 40,000 30,000 20,000 i 10,000 2011 2016 2021 2026 2031 2036 Forecast year (ending June 30) Jinn Population and household forecasts, 2011 to 2036, prepared by .id, June 2016. • l•d���:1·�111 2.10 The resident population in the western end of Perth alone, where the Comedy Lounge is to be established, is forecast to grow 140.44% over the next 20 years: Forecast areas export IIr eset Ci�/ of Perth Road Satellite SateMe Labels FunScreen Legend -==::-- -----�i-= Maylan FOl'e.sli1 P.5<1!1, ta 1: I t c-�, •.