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SAAS Influencers 03TOP 755 Saas Influencers TABLE of Contents 01 Why Top 75 SAAS Influencers 03TOP 755 SaaS Influencers TABLE OF CONTENTs 01 Why . 3 02 Concept . 3 03 Top 75 SaaS Influencers. 4 The idea behind the creation of this list was simple; we wanted one unified document that ranked SaaS influencers based on WHY the same scale. Currently, if someone was interested their rankings are the ultimate run- in answering the question of, “who down of who to follow. However, in are the top SaaS influencers today?” today’s hyper-data driven world, that’s they’d have an extraordinarily diffi- no longer acceptable. Consumers have cult time coming up with an accurate grown hungrier for proof, as they’re 01 picture. Googling this question brings no longer willing to accept a list from up a number of results. Some from a reputable source with no rhyme or Hubspot, Salesforce, Forbes, and other reason to how it was compiled; and as respectable outlets; however each of consumers ourselves, we were struck them suffers from a singular issue. with the same problems. This question None are organized in any discernible ultimately lead us to create our own way. They simply tell the readers that Top 75 SaaS Influencers list, which is their list is the most comprehensive ranked carefully by the same set of group of SaaS influencers, and that metrics across the board. During the creation of this list, the singular most important question we had to answer was, what’s the best indicator of an influencer? Unfortunately there’s no easy answer; CONCEPT arguments can be made for a wide variety of metrics. Total followers, number of interac- but True Reach cuts through that. tions, total reach, engagement activ- Rather than simply counting how ity, and a host of other data points many people are actively following 02 could be used. What we ultimately an account, True Reach measures chose was a unique measuring tool how many people have seen a status called “True Reach” which was de- update or post across multiple social vised by Klear. While users of social media accounts; which provides a media will often point to their follow- much more accurate picture of what er count as an indicator of how in- someone’s reach looks like. fluential they are, it’s easy to debunk that as a valuable metric. As is often the case, people use social media as So, with that being said, let’s take a a way to validate their ego and vanity, look at the Top 75 SaaS Influencers. 3 03Top 75 SAAS Influencers posts 107,409 93/100 1,199,617 0.9 per day True Reach INFLUENCE AUDIENCE Somewhat Active 01 Aaron Levie Aaron Levie is Chief Executive Officer, Cofounder and Chairman at Box, which he launched in 2005 with CFO and Co-founder, Dylan Smith. He is the visionary behind Box’s product and platform strategy, which focuses on incorporating the best of secure content collaboration with an intuitive user experience suited to the way people work today. Levie leads the company in its mission to transform the way people and businesses work so they can achieve their greatest ambitions. He has served as a member of Box’s board of directors since April 2005. @levie linkedin.com/in/boxaaron sethgodin.typepad.com posts 50,710 91/100 1,702,070 1.2 per day True Reach INFLUENCE AUDIENCE ACTIVE 02 Seth Godin Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, pri- marily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing. @thisissethsblog linkedin.com/in/seth-godin-050062135 sethgodin.typepad.com 4 03Top 75 SAAS Influencers posts 47,140 91/100 281,375 11.0 per day True Reach INFLUENCE AUDIENCE VERY Active 03 David Heinemeier Hansson David Heinemeier Hansson is the creator of Ruby on Rails, the founder & CTO of Basecamp, best selling author, Le Mans class-winning racing driver, public speaker, hobbyist photographer, and family man. @dhh medium.com/@dhh david.heinemeierhansson.com posts 40,165 89/100 672,759 4.7 per day True Reach INFLUENCE AUDIENCE ACTIVE 04 Marc Benioff Marc Benioff is chairman and CEO of Salesforce. A pioneer of cloud computing, Benioff founded the compa- ny in 1999 with a vision to create a new kind of enterprise software company, with a new technology mod- el based in the cloud, a new pay-as-you-go business model and a new integrated corporate philanthropy model. Under his leadership, Salesforce has grown from a groundbreaking idea into a Fortune 500 company, the fastest-growing top ten software company in the world, and the largest CRM company. @Benioff linkedin.com/in/marcbenioff salesforce.com 5 03Top 75 SAAS Influencers posts 47,140 90/100 420,546 9.7 per day True Reach INFLUENCE AUDIENCE Active 05 Brad Feld Brad Feld is an entrepreneur, founder, and early stage investor. Brad is currently a managing director at Foundry Group, a venture capital firm focused on investing in early stage information technology startups like Makerbot, Fitbit, and Zynga. He’s also the co-founder of Techstars, Mobius Venture Capital, and Intensi- ty Ventures. @bfeld linkedin.com/in/bfeld about.me/bfeld posts 23,569 88/100 171,539 130.8 per day True Reach INFLUENCE AUDIENCE Ultimate Achiever 06 Vala Afshar Vala Afshar is the Chief Digital Evangelist at Salesforce. He contributes weekly technology, business, and leadership articles to Huffington Post, INC Magazine, and other publications. He also hosts a weekly video show, DisrupTV, which invites Fortune 1000 business executives, startup founders, venture capitalists, and tech and media personalities. He has interviewed over 350 business leaders since 2013. @ValaAfshar linkedin.com/in/vala-afshar-3030021 salesforce.com/blog/authors/vala-afshar 6 03Top 75 SAAS Influencers posts 23,510 87/100 395,393 3.9 per day True Reach INFLUENCE AUDIENCE Active 07 Dharmesh Shah Dharmesh Shah is a software entrepreneur and currently the co-founder and CTO of Hubspot. Prior to founding Hubspot, Dharmesh founded Pyramid Digital Solutions, an enterprise software company in the nancial services sector. Bootstrapped with less than $10,000 in capital, Pyramid went on to demonstrate exceptional growth and was a three-time recipient of the Inc. 500 award. Since selling Pyramid, Dharmesh has been an active member of the entrepreneurial community in the Boston area and has made several angel investments in early-stage technology companies. @dharmesh www.linkedin.com/in/dharmesh onstartups.com posts 20,219 86/100 225,178 9.0 per day True Reach INFLUENCE AUDIENCE ACTIVE 08 Jim Harris Jim Harris is one of North America’s foremost management consultants, public speakers, authors and thinkers on change and leadership. He has 20 years experience as a professional speaker and consultant, and speaks internationally at more than 40 conferences a year on topics including innovation and creativity, customer relationship management (CRM), eLearning, creating learning organizations, environmental leader- ship, energy efficiency, strategic planning, and creating common organizational mission and vision. @JimHarris linkedin.com/in/jimharrisprofile jimharris.com 7 03Top 75 SAAS Influencers posts 19,256 89/100 255,917 4.0 per day True Reach INFLUENCE AUDIENCE Active 09 Neil Patel Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by Presi- dent Obama and a top 100 entrepreneur under the age of 35 by the United Nations. @neilpatel linkedin.com/in/neilkpatel neilpatel.com posts 18,454 87/100 220,322 13.8 per day True Reach INFLUENCE AUDIENCE very ACTIVE 10 Hiten Shah Hiten Shah has started three SaaS companies since 2005, Crazy Egg, KISSmetrics, and Quick Sprout. He’s an active advisor and investor in startups. Hiten enjoys helping other people succeeded in and business and in life. @hnshah www.linkedin.com/in/hnshah producthabits.com 8 03Top 75 SAAS Influencers posts 12,889 86/100 139,342 15.9 per day True Reach INFLUENCE AUDIENCE VERY Active 11 Mike Butcher Mike Butcher MBE is Editor-at-large of TechCrunch. Mike has been named one of the most influential people in European technology by Wired UK and is a regular broadcaster. He founded the annual Europas Conference & Awards, the charity Techfugees and has been an advisor on tech startups to the British Prime Minister and the Mayor of London. @MikeButcher linkedin.com/in/mikebutcher mbites.com/contact posts 10,973 85/100 135,029 3.5 per day True Reach INFLUENCE AUDIENCE ACTIVE 12 David Cancel David Cancel is a 5X co-founder and a 2X CEO with four successful exits to date. He’s the Co-Founder and CEO of Drift, where he’s helping everyone know, grow, and amaze their customers. David is passionate about building amazing products for Marketers. He previously founded Compete, Lookery, Ghostery, and Performable. Most recently, after the Acquisition of Performable by HubSpot, David was the Chief Product Officer responsible for re-architecting the engineering team and HubSpot’s products.
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