M a y 2 0 1 7 The Brass Lamp

Evolution of the Panel Delivery Vehicle Gerald Perschbacher, LL.D. All rights reserved

Before 1910 it did not really take much to make even a one-seat runabout into a haul- er. With a little time and some fiddling with bolts, a runabout could have a rear tonneau seat added or a cargo bed affixed (left). Indeed, it is hard to say when the idea of a Sedan Delivery came about. Except for one 1904 with tonneau seat thing—the term SEDAN mainly has been his- torically applied to a fully enclosed vehicle.

It’s hard to say exactly when the beloved There’s the rub! Extremely few enclosed Sedan Delivery/Panel Delivery model sur- (and those were special ordered or adapted) faced. In the dawning of the American au- were made since the cost was exorbitant and tomobile industry well over a century ago, a the demand was, well, practically nonexist- vehicle was transportation first and fore- ent. The shift to cars with fully enclosed com- most. On weekends the motorized, self- partments, especially to protect against in- propelled vehicle could zip passengers to clement weather, gained momentum by 1911 and from the market or church with equal and continued that trend. What augmented ease. No hooking up horses or dusting off the design of relatively light-weight vehicles the buggy or wagon. During the week, the for small hauling jobs was the First World War. same self-propelled vehicle may have been A century ago, especially as the United States the main means of a farmer transporting entered the fray in April of 1917, Hudson was produce to market or an industrious man- among the companies that produced per- ager delivering special-made goods to out- sonnel cars for the war effort. Such a vehicle lets. Dual purpose is what some privately was more like a light truck with room for up owned vehicles became upon initial date of to 35 soldiers. purchase. Continued on page 4 >>>

The President’s Joseph F Yochim (314) 602-9498 President Column…

Mark Goldfeder By Joseph F Yochim (314) 878-2786 1st Vice President/Programs

Al Mercer Greetings everyone, made—promise kept! Cars be- (636) 928-8672 Ladies and gentlemen, it’s been gan arriving as early as 7 a.m.. 2nd Vice President/Membership a busy two months since my last Around 7:30 the weather deteri- communication via the Brass orated and it started to drizzle Louis Allen (314) 741-4158 Lamp, so let’s dive right into this. and by 8 a.m. we were in a Treasurer Let me begin, first, with a sincere steady moderate rainfall (YUCK). apology to the membership for At around 9 a.m. I ducked into a Martin L. Hassel last month’s calendar confusion. port-a-potty where I put in a (314-232-5934) There was a mistake made on prayer to our Lord Almighty if he Recording Secretary the date of the general meeting. could please hold the rain off Specifically, we had the wrong until after the show was com- Dr. Gerald Perschbacher date printed in the newsletter. plete. One of my father’s many (314) 849-5249 Secondly, I completely missed famous life quotes was to never Corresponding Secretary the deadline for your April issue ever doubt the power of divine of the Brass Lamp. So, in the intervention. And around 9:30 Directors most important month of the a.m. the rain subsided and the John Clark (2017) year to disseminate information cars began arriving. Ron Nelson(2017) to you in the membership, there Jackie Allen (2018) was nothing. Again, a sincere Every year presents different David Stephens (2018) apology. So moving forward, let challenges. This year our biggest Kevin Williams(2019) me bring you up to date on Sharon Mercer(2019) glitch (problem, whatever word what has transpired. you choose to use) was the PA Ron Nelson system. This problem also 9826 Affton View Ct. Sunday, April 2, 2017 we had a showed up last year at the swap St. Louis, MO 63123 car cruise from South County meet at the Hollywood Casino. (314) 638-7131 Missouri down to historic Unfortunately, everything got Brass Lamp Editor Kimmswick Missouri taking in a packed up in the HCCM club visit to the famous Blue Owl res- trailer and it simply was forgot- Kevin Williams taurant. For those of you who ten. What’s the problem you (314) 481-9111 were not able to attend—Oh, ask? Simply, the amplifier will Webmaster my goodness did you miss out not power up the big freestand- on an absolutely delicious meal. Neal McIntyre ing PA horns. We could only get (314) 494-0346 The Blue Owl restaurant is fa- the smaller speakers to power Special Events Coordinator mous for its gourmet desserts. up. As everyone knows elec- This created a dilemma—so tronics and electronic devices in many choices. Simple solution: I an uncontrolled humidity envi- picked out those that looked ronment is a recipe for failure. most delicious to me. Of those, The club trailer sits outside all caramel apple pie was the most year long, whatever the temper- delicious with a very close sec- ature or the humidity. Needless ond, the “Death by Chocolate” to say, this is an item that will be cake; although it still was not addressed by the board of direc- www.hccmo.com enough chocolate for me! tors. (314) 991-HONK Concours d’Elegance #56 Every year at the Concours d’ Ladies and gentlemen, I prom- Elegance show we see that one ised you that I would be the first special car that stands out Celebrating 73 Years one there on the show field and among the rest of the vehicles. that I would be the last one to In my opinion this year’s vehicle In leave the show field. Promise was brought by a father and son St. Louis!

2 business meeting in order to comply with our by-laws. We will begin the meeting promptly. Immediately following the meet- ing adjournment we will assem- ble all of our vehicles on the Lo- gan College parking lot. We will begin our journey for ice cream!!!! The official location and destination has not yet been set and I am still open to any and all suggestions. Feel free to submit them to me.

Father’s Day Cars with Class car show team that arrived on the show 3737 Harry S Truman Blvd., St. The next scheduled HCCM ven- field shortly after 7 a.m. This Charles, MO 63301. Meeting ue will be the Father’s Day Cars vehicle was a 1937 BMW 328 time is 12 noon. At approxi- with Class car show to be held at two passenger coupe. The gen- mately 12:15 p.m. we will begin the Museum of Transportation tleman purchased the car while our journey to Pere on Barrett Station Road in St. he was serving our country sta- State Park in Calhoun County. I Louis County. Preregistration is tioned in Germany in 1955-57. have not reserved group seating not necessary, however, it will be The vehicle was purchased from as this is a family event. For greatly appreciated since space his commanding officer in 1957 those participating we will all be is limited for this venue to ap- shortly before he was to return on our own regarding waiting proximately 80 vehicles. I home to the states. They had time and serving time in your strongly recommend completing numerous pictures of the vehicle actual location to eat dinner. the enclosed registration form. while he was stationed in Ger- That will be the end of the out- In addition to the awarding of many in the postwar years. That ing. Everyone will be on their prizes at the car show, the Muse- was just one of the over 450 cars own to get home safely. um of Transportation will be we had on the show field. drawing the winning ticket for May strawberry social the beautiful 1963 Golden Rolls Accolades and a job well done We meet Friday, May 19 at Lo- Royce that was on display on to the entire Easter show com- gan College, starting at 6:30 p.m. Easter Sunday. For a mere $25 mittee!!!! This has been an activity in years purchase of a raffle ticket some- past to introduce new members one will be driving home with So, to wrap up my report on the and for all members to just enjoy that beautiful, awesome, won- Easter show 2017, I declare it a some good old fashioned con- derful automobile. huge success. There was, to the versation and fellowship. The best of my knowledge, absolute- theme is strawberries but you’re Ladies and gentlemen, that takes ly no EMS calls, no upset and welcome to bring anything that us halfway into the year. angry contestants, no injuries, is your favorite side dish of Please—as a personal favor to and at the end of the day, every- choice. Guest and friends are your President—remember to one had a great time and no- very much welcome for this place a non-perishable food body got hurt. In my book that’s event. Please reach out and item at your mailbox on Satur- a good day and a huge success! bring a friend or your significant day, May 13. The letter carriers’ other to this event along with a Stamp out Hunger Food Drive Since I only put in 12½ hours side dish. Reminder: this is an will be the 25th anniversary of and walked 6.6 miles I would like early starting time at 6:30 p.m. the food drive. All donations stay to take this opportunity to ask directly in your community. for a pay raise. Just kidding! Hot summer nights car cruise Thank you in advance for your Last year we all had great time support, Take mama to the Lodge for during this activity so we’re go- Mother’s Day ing to do it again this year. Eve- Sincerely Yours, That’s the next scheduled out- ryone who wishes to participate Joseph F Yochim ing. Everyone is welcome to is surely welcome. Please meet HCCM President come along. We will meet at the at Logan College on June 16 at EPC computer store location 6:30 p.m. for a regular short

3 <<< From front page

The 1918 Super Six model It was not uncommon in 1940 for beer deliveries to be made for modest-size parties in very nice neigh- had a canopy top with roll- borhoods. That’s when a Panel Delivery took to down canvas curtains. It was the street rather than a large, utilitarian truck. Businesses also used Panel Deliveries to pick up a step toward meeting a spe- and deliver certain products to stores, restaurants, cial need for hauling. and hotel kitchens.

In 1919 Hudson went one better and developed the ful- ly enclosed Essex Street Ser- vice truck for on-road repairs of their cars. It was compara- ble to the current offer of roadside assistance offered by the likes of AAA. By 1922 the idea of beautifying the exterior of a personalized hauler developed into the woody wagon. Hudson’s ini- Most car companies by that For 1922 began tial Panel Delivery, fully en- time joined in competition offering the “490” Panel De- closed and looking more like with their versions of Sedan livery which sold for more the model most car collectors Deliveries. Chevrolet’s effort than $500. Its four-cylinder imagine, bowed in 1933. It was part of a line of develop- power was produced from a was not stylish with its high ment that may be traced to 170.9 cubic inch displace- roof and sliding doors, but it 1918 when its first truck was ment and at a compression was practical for business us- offered to the public. By the ratio of 4.25-to-1. Its 102- es. The Essex version sold for end of that run there had inch wheelbase limited its $530, weighed 2600 pounds, been 879 trucks made as cargo capacity except for and ran with a 106-inch “490” versions (selling for that small businesses. wheelbase. By 1936 that dollar amount). By the end of same company presented its 1919 the number of Chevrolet Stylistically, the two-door Terraplane version for $685 Sedan Deliveries was nearly Chevrolet Panel Delivery with 130 cubic inches of ca- 8,200, and by 1929 would gained special admiration pacity for bulky cargo. reach a half million. when the 1940 version was launched. It appeared more akin to a sedan than a truck, was up-to-date with sealed- beam headlights, and was modern looking. That trend was a natural progression from earlier years. Making panel deliveries more car-like boosted the reputation of the model among competi- tors. The boost was so good that medium-price car mak- ers followed the trend. Who 1922 Chevrolet 490 sold at Barrett- Jackson last year for $55,000 bought such vehicles? Small

4 Chevrolet 1949 Master Deluxe Panel

businesses that had little 2,915 pounds (for the Series over a prolonged peri- need of big trucks; floral KBN) and resulted in 2,590 od. Being counted on for shops and swanky establish- being produced. The inline faultless service in making ments that served the well-to six had 216.5 cubic inches deliveries, each one on the -do and made deliveries in and belted out a braking road conveyed to onlookers fashionable neighborhoods; horsepower of 85 at 3400 the worth of the mak- catering services; and anyone rpms. It was a half-ton haul- er. DELIVERING meant get- who could otherwise justify er on a 113-inch wheel- ting to the destination and the purchase and use of said base. Chevrolet also pre- back, repeating the delivery vehicle. Additionally, the sented its half-ton Model KH service time after time, day Panel Delivery offered space Sedan Delivery at $719 after day, week after week— for the business owner to (scaled at 2,970 pounds). and THAT was one way of have a sign painted with the Knee-Action ride also assist- spelling RELIABILITY. In so name of the company and/or ed in attracting sales. doing, we could say that each its logo plus address and The history of automobiles such Delivery model was a phone number. Emblazoned unveiled many and varied spokesman for its manufac- on both sides allowed for a designs that enticed some turer and those who de- “moving billboard” of sorts buyers or turned off others, signed it. for advertising. increased admiration or re- sulted in buyer rejection Chevrolet’s 1940 Master Amid that pool of offerings, Deluxe variety was base- the Sedan Delivery and Panel priced at $694. It weighed Deliveries were successful

5 2017 Easter Concours Photos

6 2017 Easter Concours Photos Terry McBee is the graphic artist holding his artwork that was presented to AAA/Mike Right. HCCM President Joe Yochim made the presentation.

Show Chairman Peter Bitzer is seen presenting an award to the regional Camaro Club on its quality exhibit saluting the 50th of the model’s introduction.

Framed posters went to Wendell Smith (Rolls Royce owner) and Mike Right. The poster was designed by M. Larry Hassel of the HCCM.

We certainly saw some unique and interesting vehicles at this year’s show!

All photos by Gerald Perschbacher, LL.D. All rights reserved

7 Easter Concours Awards

Class Award Owner Vehicle

1 1904 1923 1 Andrew Dorris Dorris K-4 Model G 1920 2 Wayne Nolan Traffic Truck 1920

2 1924 1942 1 Richard Bechtel Chevrolet Master 85 1939 2 Alan Baumer Deluxe 1940 3 Fryman Jerry Ford Coupe 1935

3 1943 1952 1 Alan Mortlock Muntz Jet 1951 2 Philip Taxman Willys Jeep 1949 3 Michael Langendorf Mercury 1951

4 1953 1959 1 Felipe Eljaiek Ford Thunderbird 1956 2 Richard Constanza 1955 3 Donald Pickles 1957

5 1960 1965 1 Gary Warneke Ford Thunderbird 1965 2 Dan West Ford Mustang 1965 3 Don McAtee Cutlass 1963

6a 1966 1969 1 Ed Hesselbach SS 1967 2 Lester Burton Ford Mustang 1966 3 Scott Wagner Chevrolet Chevelle 396 1966 3 Lester Burton Ford Fairlane GTA 1966

6b 1970 1972 1 Dave & Diane Russo Dodge Challenger R/T 1972 2 Mike McDonald 1971 2 Chuck Connoyer R/S 1972 3 Trish & Jim Gormley Volkswagon Karmen Ghia 1972

7 1973 1992 1 T J Rinn Chevrolet Monte Carlo SS 1986 2 John Pritchett BMW 850i 1991 2 Robert Bruhy Chevrolet Camaro 1980 3 Glen Bilzing Ford Thunderbird 1978

9 CCCA - Classics 1 Robert Abbott Cunningham V-5 1928 2 Janice & Glen Pykiet Franklin 11A 1926 3 Todd Tobiasz Cadillac Fleetwood 1936

8

Class Award Owner Vehicle

10 Foreign & Sports 1900 - 1992 1 Phyllis Hofmeister Austin Healey 3000 1967 1 Scott Petri Mercedes 380SL 1983 2 Gary Sudin Jaguar XKE 1966

11 Trucks & Commercial 1900 - 1992 1 Patrick Hoffman Volkswagon Bus 1963 2 Tony Panchot Ford F250 1964

12 Corvettes 1953 -1992 1 Stan Prater Corvette 1979 2 Richard Laycob Corvette 1981 3 Leon Hill Corvette 1988

14 Original & Unrestored up to 1966 1 Doug Birk Cadillac Coupe De Ville 1960 2 Russell Hinrichs Cadillac Fleetwood 1966 3 Tom Roberson Packard Patrician 1955

16 Original & Unrestored 1967- 1992 1 Ruth Edmondson 1991 1 Wayne Wehmueller Porsche 944 1987 2 Mike & Sue Ebert Chrysler TC by Maserati 1991 2 David Hanke Volkswagon Campmobile 1976 3 Peter Bitzer Chevrolet Chevelle 1973

Best of Show Pre WW II Andrew Dorris Dorris K-4 Model G 1920

Best of Show Post WW II Felipe Eljaiek Ford Thunderbird 1956

AAA Sponsors Award Tim Rice Cadillac 60 Special 1941

Made in St Louis Wayne Nolan Traffic Truck 1920

9 FOR SALE

Submitted by Pat Kuehner for Art Monning, Fenton. 1977 Lincoln Continental Photo: 1967 Chevy Impala Super Sport Convertible, 327 V- 8 automatic, 4-barrel carburetor, factory a/c, bucket seats, Town Car. power steering and brakes, exterior red with white top and 106652 miles. white interior. Engine and drive train rebuilt. $29,500 or Rebuilt trans- best offer. mission. $7000. 1957 Chrysler South Hampton, 4-door hardtop. Full pow- Call Art at 636 er, no a/c white body, blue top. $25,000 or best offer. -349-1493

Finders fee for each. For additional information call: Bill Albertin, (314) 270-7330.

Automotive Pioneers Hall of Fame Trivia

Answers from last month

Pioneer # 29: White Brothers Rollin, Walter and Windsor White worked in their father’s White Sewing Machine Mfg. Co. They produced their first automobile in 1900, a steamer. In 1906 they organized the White Co. Then in 1915 White Motor Co. At that time, Rollin left to start Cleveland Plow Co.

Pioneer # 30: Frank Duryea Frank with brother Charles are credited with building the first marketable gas powered car. It was tested in Springfield, Mass., in 1893.

********** Pioneer #31 1853-1928 In 1897 this man left the lucrative coal mining business to take the secretary-treasurer posi- tion with a new American automobile company. While still holding that position with the car company he became the first president of the National Automobile Chamber of Commerce in 1913. Who was this great man? Answer next month

Pioneer #32 1869-1945 In 1887 he formed a manufacturing company that carried his name. By 1903 he joined an- other great automobile man to form the most successful of his several companies. In 1912 he tried to tie 130 separate firms together in United States Motor Co. It failed by 1913. In 1913 he organized two more companies, one of which built cyclecars. Who was this great man? Answer next month

Most info from Chilton’s Complete Book of Automotive Facts, editor: Craig T. Norback. Published 1979 10 The Brass Lamp

The Publication of the Horseless Carriage Club of Missouri, Inc. may 2017

Activities Calendar

Information in this calendar is summarized. See flyers for 2017 Club Events Calendar events —go to www.midwestswapmeets.com May 19 6:30 Strawberry festival— 2017 SWAP MEETS CAR SHOWS, ETC. Intro new members, Logan June 16 6:30 Mtng + Ice Cream Cruise JanuaryMay 7 19 - 22 StModel Louis T AutoClub ShowSTL, Madison IL June 18 Father’s Day Car Show AprilMay 12 16- 13 ConcoursNostalgia dRendezvous’Elegance, MunyGateway Lot MSP July 21 7:30 General meeting, Logan June 18 Father’s Day Show, Mus. of Transport August 20 Picnic—11 AM Location TBA SeptemberAugust 18- 2017 HCCMOzark Annual Show & Swap, Swap Springfield Meet, Hlywd MO Casino September 15 7:30 General Meeting, Logan OctoberSeptember 8 10 BrassWheels & inNickel Motion Show, Westport Mus. OfPlaza Transport September 17 HCCM Show & Swap Meet, September 17 HCCM Show & Swap Meet, Hlywd Casino October 1 Brass and Nickel show, MOT October 1 Brass & Nickel Show, Mus. Of Transport October 20 6:30 White Elephants, Logan November 17 6:30 Chili Cook-off, Logan Car Cruises and other events can be accessed at http://clubs.hemmings.com/lakerscarclub

Items Available One of our ""senior" members has some household items Alert! Please check the club web site monthly at available for "offers." He may have tools, etc., later, but he HCCMO.com for notices of club event cancellations wants to move a few furniture items before the tools. His or changes in time or location due to weather or other wife is in feeble health and he asked if I could help monitor the requests. The items include circumstances. • a "pie safe" (like a high cupboard with perforated holes for air circulation). Circa 1900. Restored. • Ice Box (wooden, restored; excellent shape!) • Antique pitcher and basin on stand (near-perfect condi- tion). • More items may surface soon.

Contact Gerry Perschbacher (314-849-5249) if there is an interest. He will provide more details.

Reminder for Volunteers Volunteering to work at the Easter show and/or the September Swap Meet events held by the club earns credit toward free admission to the annual Christmas dinner and party. Your next opportunity is working at the September Swap and Show at Hollywood Casino.

The Brass Lamp is a monthly publication of The Horseless Carriage Club of Missouri ©2017 All Rights Reserved. Material from this 11 newsletter may be reprinted or shared by our club members with proper citation and written consent from the editor.

Forest Park. Photo by Gary Sudin. See show results and photos inside. photos and results Seeshow Sudin. by Gary Photo Park. Forest

Aerial view of the Easter Concours d’Elegance show in the upper lot of the Muny in in Muny the of lot upper the in show d’Elegance Concours Easter the of Aerialview

The Brass The Lamp A Publication of the Horseless Carriage Club of Missouri, Inc. Carriage Missouri, of Club Horseless the of Publication A www.hccmo.com (314) 991-HONK