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Cinema 11) Newspaper 12) Television 13) Radio 14) Mobile Theater 15) Advertising Scenario 16) SWOT Analysis 17) My Observation 18) Conclusion 19) Bibliography

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Cinema 11) Newspaper 12) Television 13) Radio 14) Mobile Theater 15) Advertising Scenario 16) SWOT Analysis 17) My Observation 18) Conclusion 19) Bibliography WINTER PROJECT ON “District Media Profile on Kamrup District (Metro)” Submitted To: Submitted By: Dr. D. J. Pati Kulanath Kaushik (Head of the PGP-AdCoMM(09-11) Department) Roll No. 05 ACKNOWLEDGEMENT I would like to thank Our Head of the Department Dr. D. J. Pati for giving me this opportunity to study the district media atmosphere of Kamrup District (Metro). The district came into existence in 2003 by bifurcating the erstwhile Kamrup District into Kamrup(metro) and Kamrup(rural) for better administration. While making the media profile on Kamrup I have learnt a lot about Media Industry. I would sincerely like to thank DPRO Kamrup (metro) Mr. Chirajul Hussein and Joint Director of Directorate of information and Public Relation of the State of Assam Mr. B. Bez under whose guidance and direction I was able to complete my project. In my journey I was well supported by many of the organization as well as personnel’s working in Media Industry in Guwahati. I would like to convey my gratitude to Mr. Gautam Jha of DY365, Mr. Shahzad Hussein OSD of Assam Tourism Development Corporation Ltd., Pranjal Naag of Janambhumi Group, Ms. Firoza Ahmed Asst. Research Officer of Doordarshan Kendra Guwahati, All India Radio-Guwahati, Agradut Group, NE television and Tribune Group. DECLARATION I do hereby solemnly declare that the report – District Media Profile on kamrup has been entirely done by me under the guidance of Mr. Chirajul Hussein, the District Public Relation Officer and Mr. B. Bez, Joint Director Directorate of Information and Public Relation for the state of Assam. This report is entirely drafted by me and has not been submitted to any other institution and has not been published anywhere else. INTRODUCTION The district Kamrup Metro was created bifurcating the old Kamrup district in 3 rd February'2003. The head quarter of the district is Guwahati. Once known as Pragjyotishpur (the light of the East), Guwahati derives its name from the Assamese words “Guwa” means areca nut and “Haat” means market. Guwahati has a magical aura that still lingers over the ever – expanding city. Guwahati today is important because it is the seat of power in Assam, is a major commercial centre and is the node that connects six other North Eastern Indian States of Arunachal Pradesh, Nagaland, Manipur, Mizoram, Meghalaya and Tripura. Guwahati is situated on the southern bank of the mighty river Brahmaputra River in Assam. It is a fast growing premier city of the region and a gateway to the North-Eastern States of India and a principal centre of socio-cultural, political, industrial and a trade and commerce of the entire region. Dispur, the capital of Assam is a part of Guwahati. Reference of Guwahati could be found in ancient literature of our country. Atop Nilachal Hills, 8km. from the city centre lies the famous Shakti temple of Goddess Kamakhya, one of the 51 Shakti Peeth in the country. Flow of the Profile: S No. 1) History 2) Geography and Climate 3) Places of Interest 4) General Administration 5) Transportation 6) Education 7) Shopping Experience 8) Festivals 9) General Media Atmosphere 10) Cinema 11) Newspaper 12) Television 13) Radio 14) Mobile Theater 15) Advertising Scenario 16) SWOT Analysis 17) My Observation 18) Conclusion 19) Bibliography History The district Kamrup Metro was created bifurcating the old Kamrup district during 2003. But the newly created district Kamrup Metro conducted its first election only during the 12th Assembly Election of Assam 2006. The head quarter of the district is Guwahati. Guwahati has a magical aura that still lingers over the ever – expanding city. According to a legend, the demon king Narakasura is said to have built this ancient city. Another reason for Guwahati’s charm is it’s being the ancient ‘Kamrup’, the place where the part of the body of goddess Sati falls and which is also the birthplace of Kamdeva, the God of love. Pragjyotishpur also finds frequent mention in the Mahabharata and other Sanskrit epics and mythology. The district once situated midway between two powerful kingdoms: the Ahoms and the Koch. Neither Mughals nor the Koch could maintain power at Guwahati however, and it is better known as the seat of the Borphukan, the civil and military authority of the region appointed by the Ahom King. Guwahati today is important because it is the seat of power in Assam, is a major commercial centre and is the node that connects six other North Eastern Indian States of Arunachal Pradesh, Nagaland, Manipur, Mizoram, Meghalaya and Tripura. Geography and Climate Location: Kamrup District is situated between 25.46 and 26.49 North Latitude and between 90.48 & 91.50 East Longitude. The District is bounded by:- North – Darrang District. South – Meghalaya State. East - Marigaon District. West – Kamrup District Rural. CLIMATE & RAINFALL: Climate: Sub tropical with semi -dry summer & cold in winter. Annual Rainfall: Ranges between 1500 mm to 2600 mm. Natural Calamity: Flood occurs generally in the low-lying areas of the district during May to August every year. Late flood during the later part of September & October also occurs. The occurrence of flood in the district is due to the river Brahmaputra and its Tributaries. Average humidity: 75% Max. Temperature: 38.5 C. Min. Temperature: 7 C. IMPORTANT RIVERS: Brahmaputra Bhorolu Bashistha IRRIGATION: The District has 58,239 ha. of irrigated land. The bifurcation as per 1999-2000 data is as under: a) By channels/surface. 18,681 ha. b) By wells (DTW) 818 ha. c) By lift irrigation. 6,841 ha. d) By other sources (STW+LLP etc.) 39,630 ha Places of Interest Gandhi Mandap: NON-VIOLENCE IS THE GREATEST FORCE AT THE DISPOSAL OF MANKIND.IT IS MIGHTIER THAN THE MIGHTIEST WEAPON OF DESTRUCTION DEVISED BY THE INGENUITY OF MAN.........MAHATMA GANDHI Gandhi-mandap is a memorial dedicated to the Father of the Nation Mahatma Gandhi.It is located in the very heart of the city, right at the top of the Sarania Hillock. It was built in year 1969 and was opened to the public in 1970. It is approximately 2km distance from base to the top of the hillock. Aswaklanta: It is a small hill lying on the North bank of the Brahmaputra River. To the Hindus particularly for the vaisnavites, this place has a lot of religious importance and to the non-believers it is a treasure of scenic beauty. It is associated with the mythical story of Srikrishna – Rukmini. The hill has two Vishnu temples known as Kurmayanardan and Anantasayi-Visnu. Ideally located on the bank of the river, it is linked by regular ferry services with the south bank. It can be reached by road across the Saraighat Bridge. Balaji Temple: It is located at Lokhra near the National highway 37. This temple has been constructed in tune with South India temples. Dirgheswari Temple: Located on the north bank of the Brahmaputra and linked by a motorable road, this shrine is considered as one of the supreme Devi Tirthas of the state. Isolated and lying at the foot of a range of hills, it has several rock cut images which can be placed in the 11th to 12th century A.D. This is one of the few temples where the buffalo sacrifice is done annually during Durga Puja. Nabagraha : The temple of Navagrahas is situated in the southeastern part of the Guwahati town on the crest of a hill known as "Citrachala". The temple contains nine phallic emblems of Shiva covered with cloths of different colours sacred to the nine planetary gods, namely, Surya (Sun), Chandra (Moon), Mangala (Mars), Buddha (Mercury), Brihaspati (Jupiter), Shukra (Venus), Shani (Saturn), Rahu and Ketu. It is approachable by a pitched road. Worshiping of planets to ward off evil is prevalent here. Basistha Ashram: Basistha temple, located in the southeast corner of Guwahati city is a mandir constructed by Ahom King Rajeswar Singha along with gift of land 835 Bighas for the ashram. The history of the Basistha Ashram where the temple is located dates back to the Vedic age. According to legends the ashram was founded by the great saint Basistha (Vasishtha). Temple in the ashram stands on the bank of the mountain streams originating from the hills of Meghalaya, which becomes the rivers Basistha and Bahini/Bharalu flowing through the city. Sukreswar & Janardan: These two temples are located at Panbazar by the side of the Brahmaputra built during the reign of Swargadev Pramatta Sinha (AD 1744-51). The temple of Lord shiva is situted on the Brahmachal or Dakini hill as mentioned in old scriptures. It is famous for the 6th Jyotirlinga of India. Quite a large number of visitiors from all over India visit this holy shrine. Just below the hill the North Brook Gate is situated which was built to welcome the Viceroy of India, North Brooke during British Raj. Deepor Bill: A large natural wetland with an area of 4.14 sq.km., Deepor Bill is the State's first Bird Santuary. Varieties of local and migratory birds can be seen here to the great delight of visitors. Geeta Mandir: The Geeta Mandir is located on a hill contiguous to the New Guwahati Railway Marshalling yard. It is approachable from the Zoo-Narengi Road. The architecture of the temple is unique in itself and is in the shape of a chariot, indicating the Divine Chariot that Lord Srikrishna rode in the epic war Mahabharata. Kamakhya Temple: It is located on the top Nilachal hill, which is 160 metre high. This hill has a group of ancient temples; the most famous of them is the Kamakhya temple.
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