Global Online Piracy Study - Annexes
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Faculty of Law, University of Amsterdam Nieuwe Achtergracht 166 Institute for Information Law 1018 WV Amsterdam The Netherlands www.ivir.nl Global Online Piracy Study - Annexes Date July 2018 Institute for Information Law Joost Poort João Pedro Quintais Ecorys Martin van der Ende Anastasia Yagafarova Mathijs Hageraats The research project was financed by Google. It has been conducted in full compliance with the Declaration of Scientific Independence as formulated by the Royal Dutch Academy of Science. Title Global Online Piracy Study - Annexes 2 Contents Annex A Background figures for Chapter 3 and 5 ................................................................... 5 A.1 Media sales: 2014-2017 developments..................................................................... 5 A.2 Use of legal and illegal content acquisition channels ............................................... 9 Annex B Data sources for weighting and weight factors ...................................................... 28 Annex C Consumer Survey and country specific information .............................................. 32 Title Global Online Piracy Study - Annexes 4 Annex A Background figures for Chapter 3 and 5 A.1 Media sales: 2014-2017 developments Figure A.1 Digital and physical recorded music sales development 2014-2017 300% 250% 200% 150% 100% 50% 0% -50% -100% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Digital 55% 99% 115% 111% 126% 30% 46% 216% 91% 99% 238% 42% -47% 65% Physical -33% -23% -18% -18% -29% -11% -11% -70% -21% -29% -72% -3% -54% -13% Source: PWC Global entertainment and media outlook 2018-2022. Digital sales consist of downloading, streaming and mobile. Figure A.2 Digital music downloading and streaming sales development 2014-2017 1000% 800% 600% 400% 200% 0% -200% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Downloading -49% -36% -49% -1% -38% -57% -51% -58% -32% -1% 29% -22% -45% -37% Streaming 134% 408% 169% 148% 181% 33% 244% 425% 871% 182% 5678% 352% 48% 251% Source: PWC Global entertainment and media outlook 2018-2022. Title Global Online Piracy Study - Annexes Figure A.3 Live music ticket sales and recorded music sales development 2014-2017 140% 120% 100% 80% 60% 40% 20% 0% -20% -40% -60% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Live 6% 6% 8% -2% 32% 14% 1% 6% 10% 14% 26% 12% 22% 8% Physical + Digital -8% 7% 42% 28% 28% 22% 17% 42% 43% 17% 124% 5% -48% 11% Source: PWC Global entertainment and media outlook 2018-2022. Recorded music revenues exclusive of performance and synchronization rights. Figure A.4 Subscription and Transactional video on demand development 2014-2017 1000% 900% 800% 700% 600% 500% 400% 300% 200% 100% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT SVOD 195% 235% 236% 215% 530% 112% 126% 237% 69% 639% 4658% 61% 448% 111% TVOD 21% 37% 40% 68% 38% 50% 78% 46% 38% 48% 149% 29% 36% 45% Source: PWC Global entertainment and media outlook 2018-2022. Figures generally do not include VOD subscriptions bundled with TV-packages 6 Title Global Online Piracy Study - Annexes Figure A.5 Blu-ray and DVD rentals and sell-through development 2014-2017 60% 40% 20% 0% -20% -40% -60% -80% -100% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Rentals -48% -47% -81% -43% -69% -51% -54% -8% -27% -16% 45% -6% -20% -16% Sell-through -40% -24% -43% -2% -15% -41% -41% -9% -12% -26% 35% -4% -37% -25% Source: PWC Global entertainment and media outlook 2018-2022. Physical home video rentals/sell-through Figure A.6 Box office and digital plus physical video revenue development 2014-2017 300% 250% 200% 150% 100% 50% 0% -50% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Cinema 3% 8% 21% 49% 16% 11% 23% 34% 4% 13% 99% 11% 34% 16% VOD + Physical -18% 3% 54% 76% 59% 46% -2% 36% 14% -4% 266% 14% 77% 11% Source: PWC Global entertainment and media outlook 2018-2022.Digital plus physical video revenues consist of TVOD, SDOV, physical home video sell- through and physical home video rentals. Generally does not include VOD subscriptions bundled with TV-packages. 7 Title Global Online Piracy Study - Annexes Figure A.7 Print/audiobook and e-book sales revenue development 2014-2017 250% 200% 150% 100% 50% 0% -50% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Print+Audiobooks -5% -4% 6% -7% -7% 2% 8% -7% 4% -14% 0% -4% -4% -3% Ebooks 51% 57% 21% 31% 30% 64% 14% 42% 36% 147% 202% 61% 101% 46% Source: PWC Global entertainment and media outlook 2018-2022. Figure A.8 Physical and digital games revenue development 2014-2017 120% 100% 80% 60% 40% 20% 0% -20% -40% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT Physical -4% -16% -6% -3% -1% -7% -10% -10% -1% -5% -6% -7% -8% -8% Digital 58% 101% 67% 72% 92% 81% 55% 106% 48% 73% 102% 52% 98% 64% Source: PWC Global entertainment and media outlook 2018-2022. Physical revenues from console games and PC games. Digital revenues as total revenues from consumers minus physical revenues and include expenditure on social games/casual games, digital downloads, subscriptions, in game purchases, etc. 8 Title Global Online Piracy Study - Annexes A.2 Use of legal and illegal content acquisition channels Figure A.9 Bought music on a new CD or vinyl record in a physical store or online, or borrowed a CD or record from a public library (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of Int. pop.) 30% 44% 42% 42% 25% 43% 2017 (% of Int. pop.) 27% 40% 30% 30% 35% 23% 35% 32% 34% 27% 47% 37% 42% 34% Figure A.10 Downloaded music from services such as iTunes, Amazon, Google Play Music, Bandcamp, 7digital.com, directly from the website of a band or musician, etc. (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of total pop.) 24% 31% 27% 34% 25% 43% 2017 (% of total pop.) 23% 35% 30% 22% 38% 26% 40% 34% 43% 30% 19% 27% 26% 32% 2017 (% of Int. pop.) 27% 39% 34% 30% 47% 29% 42% 57% 48% 35% 75% 29% 54% 42% 9 Title Global Online Piracy Study - Annexes Figure A.11 Streamed music from services such as Spotify, Deezer, Soundcloud, Last.fm, Google Play Music, Mixcloud, Amazon Prime, Apple Music or directly from the website of a band or musician, etc. (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of total pop.) 34% 24% 33% 42% 45% 39% 2017 (% of total pop.) 32% 33% 36% 22% 43% 49% 42% 32% 46% 33% 18% 19% 25% 35% 2017 (% of Int. pop.) 37% 37% 40% 30% 54% 53% 44% 54% 51% 37% 72% 20% 52% 45% Figure A.12 Visited a live concert or a music festival (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of Int. pop.) 30% 40% 46% 51% 34% 42% 2017 (% of Int. pop.) 29% 39% 37% 36% 48% 38% 35% 45% 42% 31% 48% 27% 41% 38% 10 Title Global Online Piracy Study - Annexes Figure A.13 Bought music related merchandise (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2017 (% of Int. pop.) 22% 21% 19% 32% 32% 33% 28% 31% 33% 32% 44% 30% 47% 31% Figure A.14 Downloaded music from file sharing sites or cyberlockers such as The Pirate Bay, Soulseek, Rutracker, Zoogle, Kickass Torrents etc., or from Usenet providers such as GigaNews (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of total pop.) 23% 14% 31% 37% 21% 21% 2017 (% of total pop.) 19% 13% 16% 19% 31% 15% 15% 25% 20% 20% 17% 7% 25% 22% 2017 (% of Int. pop.) 22% 14% 18% 26% 39% 17% 15% 42% 22% 23% 66% 8% 53% 28% 11 Title Global Online Piracy Study - Annexes Figure A.15 Streamed music from file sharing sites or cyberlockers such as music.to, 123music.to, Icecast, etc. (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2014 (% of total pop.) 18% 12% 23% 27% 10% 17% 2017 (% of total pop.) 18% 11% 10% 12% 28% 8% 12% 17% 17% 20% 14% 6% 21% 18% 2017 (% of Int. pop.) 21% 12% 11% 17% 35% 9% 12% 29% 19% 23% 54% 7% 45% 23% Figure A.16 Used kodi or plugins designed to bypass paywalls for listening to music for media players such as Nvidia Shield, Amazon FIRE TV, Minix Neo X8, etc. (last year) 80% 70% 60% 50% 40% 30% 20% 10% 0% FRA DEU NLD POL ESP SWE GBR BRA CAN HKG IDN JPN THA TOT 2017 (% of total pop.) 9% 11% 10% 10% 18% 6% 13% 14% 14% 16% 9% 7% 16% 13% 2017 (% of Int. pop.) 10% 12% 11% 13% 22% 7% 13% 23% 16% 18% 35% 8% 34% 17% 12 Title Global Online Piracy Study - Annexes Figure A.17 Used specific software tools or websites such as Deezloader, Keepvid, Youtube Video Downloader, SpotifyRipper, FFMPEG etc.