MEDIAconnection Newsletter Non Profi t Org. Mass Communications Department U.S. Postage King’s College PAID 133 North River Street Permit No. 281 MASS COMM DEPARTMENT Wilkes-Barre, PA 18711 Wilkes-Barre, PA The MEDIAconnection Mass Communications STUDENT NEWSLETTER

Volume 5 Issue 3 December 2009 MASS COMM DEPARTMENT King’s Students Attend Advertising Inside this Issue: Week in New York City

King’s College Radio WRKC Receives Grant Money ...... 3

Life in the Fast Lane . . 4

New Mass Comm Chairperson ...... 4

RADIO continued... CHAIR continued... Interning at MTV . . . . . 5 academic departments Members of both the Mass Communications department and Marketing department took part in Advertising Week in New York City for the second year in a row. through joint projects and activities such as Media Connection Staff On Thurs- they swiftly walked through New York seminars. day, Septem- City to various events and to explore As the commu- Editor: ber 21, stu- the city. nications industries Ian Kollar dents from the Most students attended the Elec- converge due to digital Mass Com- tronic Arts seminar with NFL legend Tiki media technologies, Layout Editors: Catie Belardo munication Barber as a guest speaker titled “It’s Your Dr. Bareiss hopes that Patrick Maloney and Marketing Move. Get In the Game.” Barber and EA’s students will gain a departments at Senior Vice President of Online Publish- competitive edge by Staff Writers: King’s headed ing, Andrew Wilson, entertained the audi- Rebecca Coleman Paul Trycinski hosts his own indie rock show learning to produce By Rebecca Coleman to New York ence by playing a Wii golf game to show on WRKC from 8-10 p.m. on Mondays. Julia Dearden messages across the Gary Galvin City for Advertising Week 2009. off their skills. This added some humor to management, and journalism,” she wide range of commu- Kelly Gibbons After a three-hour bus trip, students an interesting presentation on how Elec- stated.” Students will write PSAs, pro- nication technologies Christine Henry arrived at the Times Center building pre- tronic Arts is trying to build a global audi- mos, and produce news stories. available in the depart- Jared Pieck pared to learn how the advertising indus- ence. EA’s SVP of Global Media sales, ment. For instance, the Erika Samuels Not only is the class material Dr. Warren Bareiss sees a bright future for the Mass Communications Kim Sharkey try operates. “ I was excited to hear about Elizabeth Harz, demonstrated how the expanding, WRKC itself is growing campus has a func- department. the new aspects of a career in advertis- brand is growing with their many video too. “We want to expand our broad- tional television studio Faculty Advisor: ing,” Kelly Calloway, a junior Mass Com- games. She did not want the audience to casting signal to reach more people in few students are familiar with, which had sometimes contributing his work to the Karen Mercincavage munications student, said. “(I wanted to) forget, “that people like to drive fast and the community,” said Henry. WRKC is been used as storage space but was cleaned Hazleton Standard-Speaker. He is cur- hear from professionals the keys to mak- blow (stuff) up,” with their video games growing to reach Hazleton, and possi- out and used by the King’s theatre depart- rently co-authoring an analysis of the fi lm Inquiries or comments? ing it in the fi eld.” Students were able to and that is why their brand has a large bly the southern end of Scranton. King’s ment. Dr. Bareiss hopes both departments 2001: A Space Odyssey, and his most register online for many different events audience. Harz spoke about the virtual is proud to include the elderly, visually can make great utilization of this asset. recent publication is a journal article about Contact us at: that caught their interests. Equipped with reality game, “The Sims,” and how the Dr. Bareiss has a passion for the the “Beat” generation and folk music of impaired, and Hispanic communities as [email protected] their Ad Week credentials, King’s stu- company is incorporating advertising into part of their audience. analysis of fi lm, as well as other media, the 1950s, to be published this January. dents mingled with business people as See AD WEEK page 3 The MEDIAconnection Volume 5 Issue II

Words from the Editor: King’s Junior Passionate About Pierogi Internship With the Planning Center to help perfect her re- free pierogies every week during sensory King’s Communications Department Helping cutthroat com- sume, and highly recommends frequent taste testing. But the perks did not come petition in the visits to anyone looking for an internship. without hard work. “They constantly chal- race to land a The interview process included a series of lenged me and expected my best effort in Students Adapt to Changing Industry job after grad- several two-hour meetings with public re- every task I undertook,” Butler said. uation today, lations and marketing professionals to dis- Her tasks included presenting proj- The media industry is one of the most brings their own specializations: Eric These sorts of skills are desirable by undergradu- cuss Elle’s qualifi cations and review her ects to executive teams and sales brokers volatile, constantly changing business Compton, Catherine Donnelly, Sue employers – and why shouldn’t they be? ates must fi nd portfolio. “It was a long and nerve-wrack- and interacting with numerous employees. mediums in the world. Since the advent Henry, William Keating, Pete Phillips, They can now often pay one person to a way to set ing process, but was defi nitely worth the “This internship has defi nitely broadened of the Internet and swift evolution of Ned Rowan, Michelle Schmude, Judith work in place of what used to be three! By Erika Samuels themselves interview experience in the end,” she said. my horizons and introduced me to the real technology, change has become the norm Sedlak, Richard Shiptoski, Becky Sinke, Possibly the most important require- apart from the The 57-year-old Mrs. T’s company world work environment,” Butler said. in media. With recent rough economic Mark LaMura and various others each ment of King’s Communications depart- crowd and get experience early to prove produces 84% of the nation’s pierogies. “Experiential learning is so different than times, this has led to newspapers, televi- contribute in their strongest fi elds. Each ment is its internship requirement. Each their worth as a professional. King’s ju- Located in Shenandoah, just fi ve minutes learning from textbooks or lectures. It sion shows and websites changing their student is required exposure to computer student must complete at least three cred- nior Elle Butler had the determination to away from Elle’s is hands-on looks, their features and their presenta- applications, graphics, writing, law, ethics its worth, or 180 hours, of an internship. make sure she did just that. As a market- house, the com- experience, tion on an almost daily basis. Change and of course senior seminar while they King’s has great standing in the Wilkes- ing intern at Mrs. T’s Pierogies this past pany sponsors “A liberal arts education forcing you to is essential to market to a public whose advance on a certain track. Oftentimes, Barre/Scranton metropolitan area regard- summer, Elle was tossed into the heart various events and is empowering because it learn, adapt, attention span is decreasing in length at the lower-level courses can infl uence a ing placements, and while most students of a well-known company with the re- hosts a commu- and grow.” an almost equally brisk rate. If they don’t track one decides to embark on, and many stay local to complete their internships sponsibility of satisfying its customers. nity picnic each makes you well-rounded.” While adjust, they close. of the track courses have overlap and offer along with studies, others – such as Jessica Elle attributes her ability to adapt to her year. “Mrs. T’s Elle never new environment quickly to her educa- has a great rela- felt complete- The fi eld of communications is more multiple benefi ts; for example, a course in Woodin – have broadened it and obtained tion at King’s. “A liberal arts education is tionship with the people of Shenandoah. ly overwhelmed, she did have to make comparable to a drought-ridden Serengeti the visual communications track, Funda- jobs at companies such as MTV in New empowering because it makes you well- Pierogies are a staple of the community,” sacrifi ces. “As my internship was similar than an auspicious and healthy rolling mentals of Image Manipulation, instructs York City. King’s communications interns rounded,” she said. “When you have such she said. They are sold at every church ba- to a full-time job, I was often extremely plain. It appears only the strongest will in the usage of Photoshop, which can be are frequently asked back to their intern- applied to an advertising track class such ship sites due not only to their knowledge, broad knowledge, you can easily adapt to zaar and block party, and are the pride and tired,” she revealed. “Also, because it was survive in an environment more cutthroat as Copywriting and Ad Design. Both hard work but also thanks to their and any situation.” joy of our small town.” during the summer, I had to make sacri- than ever, and cost-cutting measures have courses require similar skill, but each versatility. An important part of the application Some perks Elle enjoyed during her fi ces, such as miss out on beach trips and put jobs at a premium. requires a unique application of them. Each student you will read about in process was writing a resume emphasiz- internship included a tour of the entire fa- other activities with my friends.” The Mass Communications depart- Students are given a choice to special- this newsletter has accomplished some- ing her strengths. Elle used King’s Career cility, free clothing and offi ce supplies, and Elle made sure to celebrate National ment at King’s College has done an admi- ize in a certain fi eld, but now more than thing great to be proud of – whether it be Pierogi Day. “I cooked up a nice box of rable job taking on these apparent chal- ever, they are expected to be able to per- at an internship site, with a local company Potato and Four Cheese Pierogies for din- lenges. With the appointment of a new form multiple and varying tasks at a job. or a special event. Much of this can be ner, the best kind, for my roommates and chairperson, Dr. Warren Bareiss, and a As a sports intern for a local newspaper, attributed to the commendable preparation me. While I can’t deep fry them here at clear goal in mind, the professors within the Hazleton Standard-Speaker, I assist by the department and its desire to educate school, I bake them in the oven for the the department are working to mould stu- in writing game and feature stories, edit- students and provide “hands on” experi- same crispy effect.” Elle’s experience left her with ad- dents into all-around well-rounded indi- ing stories, laying out pages for print and ence and vice for students considering an intern- viduals who will be assets to potential preparing information for the web. I also gain valuable ship in the future. “Look for something employers by their time of graduation or have enough knowledge of image editing experience in you would enjoy,” she said. “It is easier to prepared for graduate school. and page design software to create effects, a variety of accomplish something when you are pas- With a quick perusal through the tables and styles, for example, to improve different situ- sionate about it.” course catalog, one can now see the the look and feel of the section. ations, which Mrs. T’s may be a good option for abundance of communications courses While at King’s, I have taken elective best prepare offered by an often short-handed staff. others looking for experience. “I know classes in Sports Communications, Multi- them for even- my advisors at King’s and my supervisors Dr. Bareiss, Dr. Jayne Klenner-Moore media Applications, Digital Video Basics tual entry into at Mrs. T’s formed a great business rela- and Ms. Karen Mercincavage and are the and Introduction to Photography. While the wild world tionship throughout my internship, and I only full-time professors in the depart- some of my abilities are basic, they have of communi- know Mrs. T’s hopes to see some more ment, but each additional professor made me into a well-rounded employee. cations. By Ian Kollar King’s students apply in the future,” But- ler said. “I would highly recommend Mrs. T’s as an internship site for anyone who CContactontact tthehe Patrick Maloney Catie Belardo Ian Kollar is willing to learn and desires a challenge. I worked hard throughout my 13 weeks, EEditors:ditors: [email protected] [email protected] [email protected] but I learned more than I could have ever Junior Elle Butler appears on WNEP-16 as she completed her internship with Mrs. T’s Pierogies. imagined.”

2 7 The MEDIAconnection Volume 5 Issue II

AD WEEK continued... De-SERVE-ing Design it. Toyota promotes their cars on the game to buy your product Each year Center Ministries in Camden, New Jersey chose a leaf pattern in fall colors for her to reach a wide audience and hopes to that is placed in a fi lm, hundreds of for FallSERVE. At the urban retreat and design. The design work is a good addi- obtain customers in the process. Guber stated, is that King’s Col- social justice education center, the service tion to her portfolio that she will use as Another event, the Betawave Atten- its, “authenticity must lege students group will learn about the Camden area she pursues graduate schools or a career in tion Convention, focused on retaining shine through,” while volunteer their and its problems such as poverty and the graphic design and advertising when she consumer’s attention to ads, especially also trying to, aim at time as part of homeless. “We are sent out to their vari- graduates. on the Internet. Most people are inclined the heart of the pub- the college’s ous ministry sites,” Mazurick explained. Kathleen Dorsey, another senior mass to click through ads because they have lic. Their advertising commitment “We’ll go in groups to places like soup communications student, designed last become so saturated with them. The CEO advice made it clear to commu- kitchens and homeless shelters.”. year’s WinterSERVE logo. She chose a of Betawave, Matt Freeman, talks about that the audience’s By Kelly Gibbons nity service. As a way to identify the volunteers, warm weather theme with a cactus and his company, which has a goal of helping attention is valuable Leanne Mazu- each SERVE participant wears a t-shirt a bright orange sun to fi t with the trips other companies catch the attention of its and brief. rick, director of the Offi ce of Volunteer designed specifi cally for the trip. Accord- locations, Loredo, Texas and Phoenix, consumers. His philosophy is that, “atten- During the second Services (OVS), coordinates four service ing to Mazurick, Karen Mercincavage, Arizona. Her favorite part of creating the tion is the invisible obvious,” but getting half of the Attention trips per year. CitySERVE, a requirement the assistant technical professor of mass design was tying it in to the volunteer work that attention is easier said than done. Convention, students for freshman orientation, began in 1999, communications, has been instrumental in with a meaningful quote from Mother Attendees of the Attention Conven- got to listen to execu- the fi rst year Father Tom O’Hara Teresa that she integrated tion seminar were treated to the experi- tives of companies like Mass Communications students and professor Karen Mercincavage enjoy their time at the Times Center during Advertising Week. was president of the college. into the design: “In this life enced words of Peter Guber and Brett Rat- PepsiCo, Kraft Foods, This year, over 500 new students we cannot do great things. ner. Guber is the producer of such fi lms as and Starcom Mediavest. Frank Cooper, the Google talked about advertising and sales. joined faculty and staff instruc- We can only do small things “Rain Man” and “Batman” and is also the CMO of PepsiCo, had advice to create a, Students learned how these companies are tors and student volunteer lead- with great love.” Kathleen chairman of his own company, Mandalay “cross-functional team from the beginning,” dealing with new ways to advertise on the ers to work at 16 sites through- hopes to have opportuni- Entertainment. Brett is the director of the so the product will be a success. The SVP Web. They discussed the ways their com- out Luzerne County. ties in the future to do more action fi lms “Rush Hour” and “X Men: of Marketing and Communications at Kraft panies have changed with technology and SERVE stands for Students logo design work because, The Last Stand” and the TV series “Prison Foods, Dana Anderson, told the audience to succeeded. To know how to adapt well Engaged in Refl ective Volunteer as she says, “it’s fun to Break”. Brett also directed music videos remember that “when a product fails, you is a valuable concept for King’s students Experience. “The goal of [City- create logos…you can be for Madonna and Mariah Carey. Their learn,” and continued with, “you can’t live to learn from the executives. The mass SERVE] is to introduce incom- really creative with a basic interesting experiences in the Hollywood and die by numbers.” communications and marketing students ing students to the mission of t-shirt.” fi lm and music businesses gave insight The last event attended by many stu- learned a lot of advertising information service at King’s while also Mazurick said that it into how brands can use the entertain- dents was the Brandweek Digital Lead- from these executives that they can use introducing them to the local is great to collaborate with ment business to better reach consumers. ership Conversation where executives when trying to begin their careers in this community and the many ways the mass communications Shown are previous Winter Serve and City Serve logo designs for T-shirts. A major part of making the public want from Kodak, AOL, AT&T, Facebook, and industry. they can volunteer and give department on the t-shirt back while they are students at King’s,” helping with this project. “She has been logo projects, and she defi nitely plans to Mazurick said. At Saint Vincent DePaul wonderful to work with and has helped us continue seeking students for the work. Soup Kitchen, the volunteers helped pre- make each year of CitySERVE a success With the strong commitment to com- WRKC Reaches Out to the Community pare school backpacks for needy chil- with her assistance with the t-shirts,” she munity service at King’s College, there As a mass growing Hispanic population, students, since she was a student at King’s. With her dren in the local community. Other sites said. “This year for CitySERVE, I said are always volunteer opportunities for communica- and the general public through WRKC- enthusiasm, Henry wants to teach students included the Arts YOUniverse, Wyoming ‘wouldn’t it be cool to do a skyline on the interested students. Mazurick encourages tions major, FM. Funds will be directed toward curric- more by expanding lessons on radio. “We Valley Habitat for Humanity and the Com- shirts?’ She just went with it. They turned students to contact OVS to fi nd out what is experience in ulum development whereby students can hope students who take classes with the mission on Economic Opportunity (CEO) out great!” As a way to get mass commu- available. “SERVE trips and volunteering the fi eld is a focus on cutting-edge communication the- inclusion of a radio component have a food bank. There they worked on various nications students involved in the proj- in general is a wonderful way to use your necessity. The ory and use the radio station as a labora- better understanding of a viable industry,” projects designated by the organization ect, Ms. Mercincavage has also held logo gifts and talents in the community to help King’s Col- tory to apply their classroom experience. Henry said. and helped with things like interior house design competitions with her classes with an agency or people in need,” she said. lege radio sta- WRKC (88.5 FM) has been on the air To get students more interested in renovations and packing food boxes for the OVS staff chose the winning design. “But it doesn’t end there, not only is it tion, WRKC, for 41 years and has been benefi ting both learning about radio management, writ- low-income families. At times, Mazurick asks students partici- rewarding to give back to others but what is working King’s and the community surrounding it. ing, promotions and radio communica- In addition to CitySERVE, each year pating in a SERVE trip to design the logo you get back from volunteering is often towards that “The Radio Home Visitor” has been pro- tions theories, the mass communications Mazurick and her OVS staff organize or fi nds a mass communications student more rewarding as well as life changing! By Julia Dearden opportunity for duced by Father Tom Carten for 36 years department is expanding its curriculum. FallSERVE, WinterSERVE and Spring- through a SERVE participant. “To quote Gandhi, ‘The best way to its students as well as reaching out to the and is the oldest radio reading service in Karen Mercincavage, grant co-director SERVE as well to offer alternative break This year, Catie Belardo, a senior fi nd yourself, is to lose yourself in the ser- Wyoming Valley community. King’s Col- the United States. It is a daily compan- and assistant technical professor in the service trips to students. The number of mass communications student, designed vice of others.” I couldn’t agree more with lege has recently become the recipient of ion to those who are blind or homebound department, is in charge of helping to trips over break varies from year to year, the FallSERVE t-shirt. “When [Jeff that quote and I would encourage every with OVS staff usually planning one to Bowlby] told me that Leanne was looking student at King’s to take some time to a federal grant of $181,000 to expand the as well as the senior citizens of Luzerne broaden the course material. “We want three trips for each break. This year, Mazu- for a student to do the logo, I said I would live our mission by ‘educating your heart’ signal of WRKC-FM further south and to County. to incorporate more projects and assign- rick and student coordinator Jeff Bowlby love to take up the job!” Mazurick was through service to others.” enhance its Mass Communications curric- Susan Henry, grant co-director and ments in radio production, broadcast are taking 11 students to the Romero looking for an autumn theme, so Catie ulum. This grant will allow King’s to bet- local WILK-FM radio host, is the station ter reach the elderly, visually-impaired, the manager for WRKC and has been involved See RADIO page 8 6 3 The MEDIAconnection Volume 5 Issue II

King’s Student Interviews at Pocono Raceway King’s Senior Gets Opportunity of a Lifetime King’s by waking up at 5 a.m. to get ready. By 6 one said he listens to his iPod for an hour student Demi a.m. she had to go to the credential offi ce before the race, and another said he likes At 6 a.m., most college seniors are in in the Viacom fam- Mamola had a to get her passes. After she picked up to be left alone to clear his mind before a deep sleep. Jessica Woodin, however, a ily include: Nickel- chance to write her passes, she then had to go to the VIP the race.” senior at King’s, is already awake, dressed odeon, CMT, Spike about Pocono offi ce, through several gates and security She met associates from ESPN while and on a bus to New York City. She is, TV, VH1, and Com- Raceway. This just to park her car. When she arrived, she she was there. “Working at ESPN is my by her offi cial title, shows intern, for the edy Central. “MTV experience headed straight to the goal in my career,” website of one of the most popular cable was my fi rst choice, helped her learn media newsroom. In Mamola explained. “It television stations in the country, MTV. of course, then VH1, some new things that room, some tele- was defi antly a privi- This lifestyle comes with a lot of re- then Comedy Cen- By Kim Sharkey about racing as visions were display- lege to have some type sponsibility due to the fact that she is also tral,” she said. she met racers, ing different stations’ of contact with workers taking three classes a day every Monday, Woodin was in- as well as, associates from news stations. newscasts. from where I hopefully Wednesday, and Friday. As part of her job, terviewed by phone Mamola, a sophomore, saw a behind- “We watched all will be working one she creates highlight episodes for MTV. twice and corre- the-scenes view of Pocono Raceway. She the different chan- day.” com, writes episode summaries, pulls time sponded by e-mail. received a media pass to interview drivers nels and took notes Mamola had pre- codes and assists the production team. Her When she was fi - and to go in the pit where the racers keep on what they were vious experience with favorite assignment to work on so far was nally offered the their cars. She was placed in the media saying about the writing about race cars, to create a celebrity birthday calendar for position through an Jess Woodin enjoys a lunch break in Central Park. writing room and wrote stories throughout race,” Mamola stated. yet she learned more the MTV.com department. This assign- email, she knew it the day about the race and her experience. “After taking notes, during this experience. ment allowed her to show the company would be a diffi cult job, but she simply security guards stared me down,” she re- Photo courtesy of Demi Mamola. She learned about this opportunity thanks I began to write a Other college students what she is capable of doing with the tal- could not turn down such an amazing called. “My supervisor wouldn’t answer to one of her professors, Ms. Mercincav- news story out of them for the morning attended the Pocono race, writing news ent that she possesses. And while there are opportunity. his phone to confi rm my arrival.” age. She was the only student from King’s premiere of the race.” After she wrote her stories about the day. The main majors days that are packed with exciting things Working at such a high-profi le com- Once she arrives on her fl oor, how- that took the initiative to get this experi- story, she received a “hot pass,” which of the college students that attended were to do, there are days that involve a lot of pany has already been quite an interesting ever, Woodin is greeted with a beautiful ence. allows a writer to go anywhere needed for journalism and videography. paperwork and errand running, too. experience for her, as the working atmo- view of the Hudson River. The view is This experience was a two-day, non- the rest of their story. She hopes one day to be a journalist Although she has yet to meet any sphere has been very different from the a reminder that the trouble is worth the paying job. She didn’t know what to expect Mamola got one-on-one contact with or reporter for ESPN. She loves sports celebrities, Woodin has been given some atmospheres of her previous internships effort. when she accepted the job that took place the racers down in the pit, the part that and hopes to work with ESPN, stationed great “freebies,” such as free t-shirts, tote at local companies, Ideaworks, Inc., and All in all, Woodin is glad she ac- over a weekend in August. “I was very is in the center of the raceway where all in Connecticut. “This experience has defi - bags, lunches and Solid Cactus. cepted the position at MTV. When asked nervous,” she said when asked about her the race cars and their crews are. “After nitely helped me get my foot in the door an offer to attend MTV is much for advice for others who are considering fi rst day on the job. She was there for two I got my hot pass, I went straight to the with my career.” the Video Music “(My co-workers are) more relaxed. applying to a dream internship that seems days from 6 a.m. to 4 p.m. Mamola only pit and interviewed racers about how they Mamola has already contacted the Awards on Sun- Her supervisor, out of reach, she advises, “You should lives 15 minutes from the raceway so the prep themselves for the big race,” she Pocono Raceway to work the event again day, September laid-back, friendly, young, a man named always try, even if you think something is commute wasn’t bad. Her day started out said. “Each racer had a different response: next summer. 13. The VMAs Brandon, ar- impossible, because you never know who are MTV’s popu- diverse, and passionate rives at work will fi nd your lar awards show. around 11 resume.” The job is cov- about their careers.” a.m. each day Woodin New Mass Comm. Chair Building a Better Student eted, of course, wearing cargo hopes to some- Of all the County Community College (Associate of part-time professors are expected to cover but the commute is not. As the only in- shorts and t-shirts instead of the tradition- day pursue a colleges in all Art); the University of New Mexico (BA, over 40 courses. Dr. Bareiss is working tern in her department that lives outside al suit or offi ce attire. This is not uncom- career in graph- the towns in Anthropology), the University of Pennsyl- with the faculty to identify overlapping of New York, Woodin spends six hours on mon for an MTV employee, Woodin says. ic design for all the world, vania (MA, Mass Communications), and content so unnecessary courses will be the bus each day to work only eight hours. (“My co-workers are) laid-back, friendly, advertising or he walks into his PhD in Mass Communications from merged or cut. The early schedule is diffi cult, as well. young, diverse, and passionate about their the web when King’s. the University of Indiana. Prior to acquir- Once operations are streamlined, Dr. However, she says she copes with her hec- careers,” she noted. she graduates By Christine Henry Dr. Warren ing the chair position at King’s, he taught Bareiss has several ideas for new courses tic life by taking things easy on her days One of the most diffi cult parts of in May, and has Bareiss was media effects, fi lm, speech, and other to foster students’ variety of professional off and “by taking lots of naps.” Woodin’s experience, however, is learn- stated that she appointed the classes at Penn State’s Hazleton campus. skills. In addition to more fi eld trips, he is Getting the job was a long process, ing how to actually navigate the building. has considered By Jared Pieck new chairperson Dr. Bareiss intends to bring new focus hoping to introduce courses on fi lm, web as well. “I applied at MTV in February to “The building is so big, I’m on the 17th moving to New of King’s Mass to the department. “A number of chairs animation, the effects of social network- be a summer intern,” Woodin said, “since fl oor out of 50 and I still get lost from York in order to Communications Department over the have come and gone through the depart- ing websites on society and other sub- my house in Connecticut is pretty close to time to time,” she joked. There are mul- begin her career summer. He currently teaches two courses, ment for the past several years,” he stated. jects. Likewise, he hopes to further inte- the city.” However, MTV did not contact tiple elevators, each of which travels to – hopefully with “Ethics and the Media” and “Writing for “Therefore, fragments of unfi nished ideas grate the department into college life by her until the middle of August. Although a different set of fl oors. Finding her fl oor the company Mass Communications.” Dr. Bareiss’ and programs remain throughout our cata- strengthening the connection with other she applied at MTV, she was asked which was almost as diffi cult as talking security that gave her academic pursuits have led him across logue, leaving some courses inactive.” He three stations of the many owned by Via- into letting her in the building on her fi rst such a fantastic seven states, with degrees from Bucks stresses only three full-time and several See CHAIR page 8 com she would like to work. Other stations day when she had no credentials. “The opportunity. By Gary Galvin 4 5