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2021 Media Kit LETTER from the FOUNDER

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2021 Media Kit LETTER from the FOUNDER 2021 2021 2021 MEDIA 2021 Media Kit LETTER FROM THE FOUNDER Dear Coconuts Media Clients, We acquired BK Magazine, Bangkok’s I founded Coconuts in 2011 with the mission leading food and lifestyle bible, as well of telling true stories that matter about the Welcome to our 2021 Media Kit. In it as up-and-coming Thai language culture amazing megacities in our region. In our 10th you will find the wide range of media and website Soimilk, and leading Thailand anniversary year, that mission is still core creative services we offer, from custom restaurant awards Top Tables. As a result, to our editorial and brand businesses and a video production to print advertising, social our digital website audience grew to 2 key differentiator of what you will get when campaign management to branded articles million average unique visitors per month working with Grove. The crew producing to email marketing. and our media offerings now include a print your branded video may also be producing a magazine and event sponsorships. television series for Netflix, while the content Grove, our in-house agency, leads strategist writing your branded article all branded content, marketing, and We won a 2020 Society of Publishers in may also be our podcast host. Our belief is advertising campaigns for Coconuts Media Asia Award for Excellence in Investigative that this leads to a higher quality and more with the objective of delighting our clients Reporting for our deep dive story series on authentic campaigns that are ultimately and our audience. bizarre YouTube videos from Cambodia. more successful. 2020 was a strange and momentous year We struck a funding deal to produce I wish you a happy and prosperous 2021. for us, as it was for the world. The pandemic a slate of premium Coconuts TV show downturn forced us to batten down the pilots with the aim of selling these shows to hatches, as it were, but also presented streamers and broadcasters like Netflix and Regards, opportunities and bright spots. Discovery Channel. Byron Perry Founder and CEO Coconuts Media THE COCONUTS MEDIAOFFERING THE COCONUTS CREATIVE MEDIA KEY MANAGEMENT TEAM MEMBERS BYRON PERRY JUHI BIMBHET VIM SHANMUGAM Founder and CEO Head of Grove, Coconuts TV Coconuts Media Brand Studio Head of Content & Production Byron founded Coconuts from his apartment in Juhi is our Head of Grove and brings with her over Vim is Singaporean and American. After graduating Bangkok in 2011 with the vision of telling true stories 13 years of experience in the advertising industry from the University of Southern California - School that matter about big cities in Asia. across both London and Singapore, at agencies like of Cinematic Arts, Vim spent more than 18 years AMV BBDO, Ogilvy, and Grey, working on brands like across the world producing content for TV, film, and Byron has acted as Executive Producer on Coconuts Visa, American Express, Heinz, Sentosa and many digital platforms. TV broadcast productions for Netflix, Discovery others on a global, regional and local scale. Channel, MTV, and Mediacorp; and led advertising With almost a decade at NBC Universal in and content campaigns for brands including Hilton, She has a passion for creativity powered by development programming, he’s also worked on Mercedes Benz, Johnnie Walker, and MasterCard. consumer insight and effectiveness. She’s helped her various projects for Hulu and Netflix. From branded Before founding Coconuts, Byron worked as an previous agency win Singapore’s first Innovation Lion content to feature films, he has a proven track editor for Hollywood trade magazine Variety, at Cannes and has herself been voted the Suit of the record of success with brands (P&G, Unilever, Apple, Cambodia’s English language newspaper The Phnom Year at Hall of Fame. Google), agencies (Ogilvy, OMD, Publicis, Group M) Penh Post, and local city magazine San Francisco. and networks (NBC, DIVA, USA, Bravo). He believes He graduated from Georgetown University in strongly that the best content is created when the Washington, DC in 2005 and currently serves as Art of Storytelling meets the Science of Data. Vim Chairman of the Society of Publishers in Asia. speaks English, Spanish, and Tamil. KEY MANAGEMENT TEAM MEMBERS DIETRICH NEU CLARISSA CORTES Business Director Grove, Operations Manager Coconuts Media Brand Studio & Head of COCO+ Dietrich has over 8 years’ experience in Clarissa is the resident multi-tasker of Coconuts publishing, journalism and content creation, Singapore - she manages operations across the including extensive experience at international Coconuts offices, and heads our COCO+ membership publications like the Globe and Mail (Canada), programme. She has over 7 years of experience in National Post (Canada), Bangkok Post, office administration and arts management with a and Prestige. special interest in event planning, marketing, and client liaison. Before joining Grove as a Business Director in Thailand, Dietrich was the Head of Asia City She has taken on the role of Production Manager for Studio – an in-house branded content unit for numerous branded and Coconuts TV original videos, Asia City Media Group. including “Coconuts TV on iflix” (iFlix) and “Can You Hack It?” for Mediacorp’s Toggle platform. Clarissa holds a BA (Hons) in Arts Management from LASALLE College of the Arts. Clarissa speaks English, French, Malay, and Tagalog. COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE publications Fresh and juicy news from eight cities in Asia, Bangkok’s leading source for the best places A daily dose of fresh lifestyle news for reaching an audience of millions to eat and hang out. Thailand’s digital-savvy youth. Audience: International forward thinking, youthful, Audience: Active and affluent young professionals Audience: Trendy young Thai “first jobbers” in employed, educated young people spread across in Bangkok (both Thai and expats) who love food, Bangkok, interested in what’s happening in town but Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, socializing, and trend-setting. also global trends and culture. Bali, and Yangon. The biggest, most diverse, and most international Coconuts Media audience. 62% 97% Live in Bangkok Live in Thailand Biggest age segment: Gender: Biggest age segment: Gender: Biggest age segment: Gender: Male Female Female Male 25-34 (36%) 55% Male 45% Female 25-34 (40%) 50% 50% 25-34 (43%) 62% 38% 15,000 305,000 1,471,000 Print copies distributed free to 400 venues in Bangkok Average Monthly Unique Visitors Average Monthly Unique Visitors 237,000 3,328,000 1,160,000 Average Monthly Unique Visitors Average Monthly Page Views Average Monthly Page Views 985,000 Average Monthly Page Views 570k 53k 24k 10k 260k 54k 42k 220k 6k 2k COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE publications 6,000,000 5,473,000 2,500,000 2,013,000 5,000,000 2,000,000 4,000,000 1,500,000 3,000,000 1,000,000 2,000,000 500,000 1,000,000 0 0 Average Monthly Unique Visitors Average Monthly Page Views Coconuts BK Soimilk COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE TV Production & Creative Coconuts TV is our video brand focused We are a brand content studio backed on exploring the weird and wondrous untold by a platform that was built for authentic stories of Asia. and real storytelling, with all the expertise in house to ensure we deliver highly We distribute our videos on Youtube and effective, impactful and cost effective Facebook, reaching an audience of millions content. each month. We don’t create advertising - we create We have also produced and licensed video content and entertainment for brands. series for Netflix, iflix, MTV, Mediacorp Singapore, Fusion, and ABS-CBN. ABOUT GROVE We are consumer-first. Others say it, we were literally born from it. We are a content studio backed by a platform that was built for authentic and real storytelling, with all the expertise in house to ensure we deliver highly effective, impactful and cost effective content. We think less about advertising and more about producing content and entertainment for brands. Our work harnesses Coconuts Media’s publishing expertise and audience of millions across the region to inform our content strategy and creative campaigns. You can work with Grove to create branded content across our publications, or to CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL PRODUCTS AND SERVICES CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL CREATE WITH US How can you work with Grove on a 360-degree marketing campaign? Creative & Content services • Branding • branded content • branded articles • videos • social media campaignS • campaign development and production • content strategy workshops • media & distribution coconuts Social & Digital MEDIA media Platform BUYING Services: Services: Services: Sale of branded content and advertising, campaign Facebook, Instagram, Twitter, Youtube, and Google Buy media (advertising or branded content) on crafting, & management on Coconuts, BK, and social media and paid campaign management. publishers/ platforms ranging from print, digital, Soimilk. TV, to outdoor. Plan and handle all aspect of campaign, including price negotiation, artwork Products: delivery, and reporting. Products: Dictated by platform, generally sell by Objective: Branded Content, Reach, Engagement, or Conversions.
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