2021 2021 2021

MEDIA

2021 Media Kit LETTER FROM THE FOUNDER

Dear Coconuts Media Clients, We acquired BK Magazine, Bangkok’s I founded Coconuts in 2011 with the mission leading food and lifestyle bible, as well of telling true stories that matter about the Welcome to our 2021 Media Kit. In it as up-and-coming Thai language culture amazing megacities in our region. In our 10th you will find the wide range of media and website Soimilk, and leading Thailand anniversary year, that mission is still core creative services we offer, from custom restaurant awards Top Tables. As a result, to our editorial and brand businesses and a video production to print advertising, social our digital website audience grew to 2 key differentiator of what you will get when campaign management to branded articles million average unique visitors per month working with Grove. The crew producing to email marketing. and our media offerings now include a print your branded video may also be producing a magazine and event sponsorships. television series for Netflix, while the content Grove, our in-house agency, leads strategist writing your branded article all branded content, marketing, and We won a 2020 Society of Publishers in may also be our podcast host. Our belief is advertising campaigns for Coconuts Media Asia Award for Excellence in Investigative that this leads to a higher quality and more with the objective of delighting our clients Reporting for our deep dive story series on authentic campaigns that are ultimately and our audience. bizarre YouTube videos from Cambodia. more successful.

2020 was a strange and momentous year We struck a funding deal to produce I wish you a happy and prosperous 2021. for us, as it was for the world. The pandemic a slate of premium Coconuts TV show downturn forced us to batten down the pilots with the aim of selling these shows to hatches, as it were, but also presented streamers and broadcasters like Netflix and Regards, opportunities and bright spots. Discovery Channel. Byron Perry Founder and CEO Coconuts Media THE COCONUTS MEDIA OFFERING MEDIA CREATIVE KEY MANAGEMENT TEAM MEMBERS

BYRON PERRY JUHI BIMBHET VIM SHANMUGAM Founder and CEO Head of Grove, Coconuts TV Coconuts Media Brand Studio Head of Content & Production

Byron founded Coconuts from his apartment in Juhi is our Head of Grove and brings with her over Vim is Singaporean and American. After graduating Bangkok in 2011 with the vision of telling true stories 13 years of experience in the advertising industry from the University of Southern California - School that matter about big cities in Asia. across both London and Singapore, at agencies like of Cinematic Arts, Vim spent more than 18 years AMV BBDO, Ogilvy, and Grey, working on brands like across the world producing content for TV, film, and Byron has acted as Executive Producer on Coconuts Visa, American Express, Heinz, Sentosa and many digital platforms. TV broadcast productions for Netflix, Discovery others on a global, regional and local scale. Channel, MTV, and Mediacorp; and led advertising With almost a decade at NBC Universal in and content campaigns for brands including Hilton, She has a passion for creativity powered by development programming, he’s also worked on Mercedes Benz, Johnnie Walker, and MasterCard. consumer insight and effectiveness. She’s helped her various projects for Hulu and Netflix. From branded Before founding Coconuts, Byron worked as an previous agency win Singapore’s first Innovation Lion content to feature films, he has a proven track editor for Hollywood trade magazine Variety, at Cannes and has herself been voted the Suit of the record of success with brands (P&G, Unilever, Apple, Cambodia’s English language newspaper The Phnom Year at Hall of Fame. Google), agencies (Ogilvy, OMD, Publicis, Group M) Penh Post, and local city magazine San Francisco. and networks (NBC, DIVA, USA, Bravo). He believes He graduated from Georgetown University in strongly that the best content is created when the Washington, DC in 2005 and currently serves as Art of Storytelling meets the Science of Data. Vim Chairman of the Society of Publishers in Asia. speaks English, Spanish, and Tamil. KEY MANAGEMENT TEAM MEMBERS

DIETRICH NEU CLARISSA CORTES Business Director Grove, Operations Manager Coconuts Media Brand Studio & Head of COCO+

Dietrich has over 8 years’ experience in Clarissa is the resident multi-tasker of Coconuts publishing, journalism and content creation, Singapore - she manages operations across the including extensive experience at international Coconuts offices, and heads our COCO+ membership publications like the Globe and Mail (Canada), programme. She has over 7 years of experience in National Post (Canada), Bangkok Post, office administration and arts management with a and Prestige. special interest in event planning, marketing, and client liaison. Before joining Grove as a Business Director in Thailand, Dietrich was the Head of Asia City She has taken on the role of Production Manager for Studio – an in-house branded content unit for numerous branded and Coconuts TV original videos, Asia City Media Group. including “Coconuts TV on iflix” (iFlix) and “Can You Hack It?” for Mediacorp’s Toggle platform. Clarissa holds a BA (Hons) in Arts Management from LASALLE College of the Arts. Clarissa speaks English, French, Malay, and Tagalog. COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE publications

Fresh and juicy news from eight cities in Asia, Bangkok’s leading source for the best places A daily dose of fresh lifestyle news for reaching an audience of millions to eat and hang out. Thailand’s digital-savvy youth.

Audience: International forward thinking, youthful, Audience: Active and affluent young professionals Audience: Trendy young Thai “first jobbers” in employed, educated young people spread across in Bangkok (both Thai and expats) who love food, Bangkok, interested in what’s happening in town but Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, socializing, and trend-setting. also global trends and culture. Bali, and Yangon. The biggest, most diverse, and most international Coconuts Media audience. 62% 97% Live in Bangkok Live in Thailand

Biggest age segment: Gender: Biggest age segment: Gender: Biggest age segment: Gender: Male Female Female Male 25-34 (36%) 55% Male 45% Female 25-34 (40%) 50% 50% 25-34 (43%) 62% 38% 15,000 305,000 1,471,000 Print copies distributed free to 400 venues in Bangkok Average Monthly Unique Visitors Average Monthly Unique Visitors 237,000 3,328,000 1,160,000 Average Monthly Unique Visitors Average Monthly Page Views Average Monthly Page Views 985,000 Average Monthly Page Views

570k 53k 24k 10k 260k 54k 42k 220k 6k 2k COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE publications

6,000,000 5,473,000 2,500,000

2,013,000 5,000,000

2,000,000

4,000,000

1,500,000 3,000,000

1,000,000 2,000,000

500,000 1,000,000

0 0

Average Monthly Unique Visitors Average Monthly Page Views

Coconuts BK Soimilk COCONUTS MEDIA BRANDS & AUDIENCES AT A GLANCE TV Production & Creative

Coconuts TV is our video brand focused We are a brand content studio backed on exploring the weird and wondrous untold by a platform that was built for authentic stories of Asia. and real storytelling, with all the expertise in house to ensure we deliver highly We distribute our videos on Youtube and effective, impactful and cost effective Facebook, reaching an audience of millions content. each month. We don’t create advertising - we create We have also produced and licensed video content and entertainment for brands. series for Netflix, iflix, MTV, Mediacorp Singapore, Fusion, and ABS-CBN.

ABOUT GROVE

We are consumer-first. Others say it, we were literally born from it.

We are a content studio backed by a platform that was built for authentic and real storytelling, with all the expertise in house to ensure we deliver highly effective, impactful and cost effective content.

We think less about advertising and more about producing content and entertainment for brands.

Our work harnesses Coconuts Media’s publishing expertise and audience of millions across the region to inform our content strategy and creative campaigns.

You can work with Grove to create branded content across our publications, or to

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How can you work with Grove on a 360-degree marketing campaign? Creative & Content services

• Branding • branded content • branded articles • videos • social media campaignS • campaign development and production • content strategy workshops •

media & distribution

coconuts Social & Digital MEDIA media Platform BUYING Services: Services: Services: Sale of branded content and advertising, campaign Facebook, Instagram, Twitter, Youtube, and Google Buy media (advertising or branded content) on crafting, & management on Coconuts, BK, and social media and paid campaign management. publishers/ platforms ranging from print, digital, Soimilk. TV, to outdoor. Plan and handle all aspect of campaign, including price negotiation, artwork Products: delivery, and reporting. Products: Dictated by platform, generally sell by Objective: Branded Content, Reach, Engagement, or Conversions. TV sponsorships, social posts, display ads, native Products: ads, EDMs, and rich media. Dictated by media seller. Usually print, digital, or outdoor advertising of various types.

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Content Strategy custom research Media and/or Workshop Brand Strategy

A half day workshop led by A custom research project A custom proposal where our Head of Production to help inform, develop or our team of media and brand and Head of Grove, to help validate your brand/product strategy experts harnesses you develop and define your proposition. our audience knowledge, brand’s content strategy. and editorial access to help This includes desktop develop your campaign (or The output would be an research and exclusive brand) strategy. objective based content interviews with our editorial strategy document, staff across the region to This includes a robust sample content calendar help tap into their audience research aspect covering and example of types of expertise. desktop research and content. interviews.

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Integrated Creative Social Media Campaign Campaign Development Development & Management

Leverage our creative, audience and We know content, and we know publishing expertise to develop your pop culture. Work with us to next brand campaign. create a social media campaign, or let us get you set up and running This is a fully custom campaign with your whole social media that includes strategic and creative presence, from scratch. development, and that can run across all agreed channels (including or We have writers, doodlers, excluding our publications) photographers, graphic designers and social media experts in house to get people talking (and sharing, clicking, and liking!)

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Custom Branded CUSTOM branded podcast Publications PHOTOSHOOOT

Podcast Concept & Production Work with our in-house Create a portfolio publishing experts to create of lifestyle or product A chance to own a wider pop your own branded magazine. photos that can be culture or lifestyle topic and tell used across all your your brand story through it. From the conceptualisation, marketing materials. writing, design, layout, Includes ideation and production production and bespoke of branded podcasts. photography - Grove offers a full creative suite to create Scope: a wholly branded content Ideation, Scripting, experience you can own. Audio Post-Production

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Custom Microsite / Content Hub

A content hub provides a single, immersive, rich branded experience for potential users, increasing the chance of conversion. Grove provides the full suite of services to plan, build, create and manage all aspects of a custom microsite - including developing all the content.

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Branded Video Content / Series

Conceptualization and Production

Let the same team that produces content for Netflix, create your next brand story through a series of engaging pieces of video content.

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Profile / Interview Video Production

1/2 day shoot (5 hours) 1X location Scripting Client provides Interviewee

Duration: 2 min Lead Time: 2-3 weeks

Visual Reference: https://youtu.be/ud-3PmxT-NI

Starting from US$ 5,000 THB 159,000 S$ 6,600 HK$ 39,000

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Event Video Production

1/2 day shoot (5 hours) 1X location Scripting

Duration: 2 min Lead Time: 2-3 weeks

Visual Reference: https://youtu.be/ar8SOK-QZEs

Starting from US$ 4,500 THB 143,000 S$ 5,900 HK$ 35,100

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F&B/ Hospitality Video Production

1/2 day shoot (5 hours) 1X location Scripting - Text Cards No Talent

Duration: 1-2 min Lead Time: 2-3 weeks

Visual Reference: https://youtu.be/LjFwGgMse5A

Starting from US$ 4,000 THB 127,000 S$ 5,300 HK$ 31,200

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F&B/ Hospitality Video Production with Talent (Vlog)

1/2 day shoot (5 hours) 1X location Scripting - Text Cards 1X Inhouse Talent shooting with mobile phones (Basic Production)

Duration: 1-2 min Lead Time: 2-3 weeks

Visual Reference: https://youtu.be/KNNbPKRoSKI

Starting from US$ 3,500 THB 111,000 S$ 4,600 HK$ 27,300

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2D Animated Explainer Video with Text Only (No VO)

Scripting Storyboards, No Voice Over - Text only

Duration: 30 s Lead Time: 3 weeks

Visual Reference: https://vimeo.com /465210526/0985e52266

Starting from US$ 5,000 THB 159,000 S$ 6,600 HK$ 39,000

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livestreaming

Now more than ever, connecting with your consumers virutally, and giving them access to you in a meaningful way, is business critical.

Let us help you tell your story live through a live stream at your next product/event/ campaign launch.

Includes Ideation and production of live streams for livestyle content, events, seminars etc.

Scope: Ideation, Scripting, Production, Remote Hosting & Tech.

Starting from Custom

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Publish your video on Coconuts Media social channels to access our engaged audience.

Social channels Details US$ THB S$ HK$

/Coconuts Released to 565k+ followers 1,500 45,000 2,000 11,700

/BKmagazine Released to 260k+ followers 1,000 30,000 1,300 7,800

/soimilkbangkok Released to 231k+ followers 1,000 30,000 1,300 7,800

/Coconuts Released to 10K+ followers 500 15,000 700 3,900

/BKmagazine Released to 41.5k+ followers 1,000 30,000 1,300 7,800

/soimilkbangkok Released to 6K+ followers 500 15,000 700 3,900

/Coconuts Released to 24k+ followers 500 15,000 700 3,900

/BKmagazine Released to 54K+ followers 1,000 30,000 1,300 7,800

/soimilkbangkok Released to 2K followers 160 5,000 210 1,248

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Social boosting

Work with our team of digital specialists to boost your social posts and campaigns.

This can be done on a general campaign basis, or as an add on to any of our media product packages

Social Boosting Management Fee 30% of Boosting Budget

6 wallet-friendly ways to expe- Starting from Custom rience Aussie adventure in the Gold Coast

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Brief Instakitchen Singapore: Raise awareness among Thaksin Beef Noodle the Coconuts audience for GrabFood’s new Grab Hawker Picks in Singapore.

Content GrabFood chose to sponsor episodes of our Coconuts TV series, Instakitchen to Instakitchen Singapore: showcase their vendors, along Nasi Lemak Ayam Taliwang with a branded content media buy on coconuts.co/singapore.

Instakitchen Singapore: OAR Seafood Soup

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Title Siam Island Hopper

Format 6 x 5 Mins

Content Beautifully-shot travel videos featuring the best Thai islands, hosted by an attractive young man and woman. Episodes cover the best beaches, food and nightlife in Phuket, Koh Samui, Koh Phangan, Koh Tao, Krabi, and Koh Phi Phi.

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Content In-depth, concise articles. Snappy vibrant images. Adventure, lifestyle, and travel-oriented episodic video storytelling. Audience-targeted social media kit - Facebook page and Instagram posts. A complete package to narrate a unique experience.

Highlight Stats

Total Campaign Reach 15,937,367

Total Campaign FB & IG Reach 3,926,371

Total Campaign FB & IG Engagement (Like | Comment | Share) 7,423 (New page from scratch)

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Content Unconventional city scenes. Links Visually driven results. Instagrammer Hidden Cities: collaborations. A campaign to Top Instagrammers snap showcase new angles on traditional stunning shots of KL’s least cities in a hybrid concept between visited locales (PHOTOS) mobility and photography. Hidden Cities: Top Instagrammers snap Highlight Stats stunning shots of Jakarta’s least visited locales (PHOTOS) Total Campaign Reach Hidden Cities: 5,494,889 Top Instagrammers snap stunning shots of Manila’s least Total Campaign FB & IG Reach visited locales (PHOTOS) 4,450,928 Hidden Cities: Total Campaign FB & IG Engagement (Like | Comment | Share) Top Instagrammers snap 10,663 stunning shots of Singapore’s least visited locales (PHOTOS)

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Brief Create exciting, engaging multimedia content from Daimler archival footage, and new custom graphics and animation, in order to educate and raise awareness about Daimler financial and automotive products.

Content Product videos and video localization, graphic design for social media, GIFs, animated videos.

Markets Australia, Korea, Japan, Thailand, India, Taiwan, South Africa, Malaysia, Hong Kong, Vietnam, Singapore, Mexico, Russia, Sweden, Austria, Denmark, Switzerland, Czech Republic, Brazil, Romania and Portugal.

Links Mercedes-Benz Leasing (30 sec) Mercedes-Benz Agility (50 sec) Mercedes-Benz Agility (60 sec - India Localization)

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Grab Tourism Authority of Thailand Clear Men

Mercedes Johnnie Walker Siam Paragon

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is our video brand focused on exploring the weird and wondrous untold We create 3-time Winner stories of Asia. We distribute our videos on Youtube and Facebook, reaching an audience of Award Winning millions each month. We have also produced and licensed video series for Netflix, iflix, MTV, Mediacorp Singapore, Fusion, and ABS-CBN. Content

HIGHLAND COCONUTS TV ON IFLIX YO! MTV RAPS CAN YOU HACK IT NAGALAND licensed to Netflix in 2017. Commissioned by iflix in digital series commissioned Chinese language show, 48-minutes documentary Watch here. 2018. Watch here. by MTV Asia in 2019. commissioned by Mediacorp licensed by Discovery Asia Watch here. for its Toggle in 2019. in 2019. Watch here. Watch here.

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v

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Allotments Price

Released on one Coconuts city Custom Facebook page

Released on Coconuts TV YouTube channel

Embedded on Coconuts.co/city on a complimentary COCO Buzz

Custom Quotation using Video Products

*Coconuts has creative control Video IP owned by Coconuts

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We have created bespoke packages using our best and most proven products. These are based on brand and business objectives we are most frequently asked to help with.

They are robust, with an especially selectED combination of products to deliver results!

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Details Allotments

Build your brand story through a Visuals/photos series of articles that each focus 6x Buzz Branded Articles on different aspects, all building on Coconuts or BK up to a bigger brand positioning. 33% overall discount Brands can also use this series to discuss a new product range, or different ways in a which a product or a brand can be used. Price

Written in our signature editorial Global US$ 8,000 style, this provides a seamless Singapore S$ 10,500 and authentic way to get your story in front of our readers. Hong Kong HK$ 62,400 Thailand THB 240,000

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Details Allotments

Work with our creative and 1 Buzz (Branded Article) on production team to tell your brand Coconuts or BK or Soimilk. story through an article and bring 1 Video Production it to life further with a custom off the shelf video. 1 Video release social post

Combination of a Buzz 500 word article and an off the shelf video. Price Video embedded in 20% Discount Buzz article and released on 1 social page. in total.

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Details Allotments

Drive clicks and traffic to your website 2 Creatives (Branded Article on any site) from the Coconuts Media audience through websites & social media. with this package that uses a special 2 Billboard Buzz (on any site) combination of our assets to tell your brand/product story while also using 1 Dedicated EDM to Coconuts multiple ‘traffic driver’ touchpoints and BK databases. across our assets. USD1,560 | S$ 3,100 | HK$ 38,790 | THB 74,700 Price budget on retargeting Facebook ads. Global US$ 7,800 Singapore S$ 10,500 Hong Kong HK$ 60,840 Thailand THB 249,000

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Leverage more reach, scale, and efficiencies by advertising across multiple publications.

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All Site Billboard Buzz All Site Halfpage Buzz

100% Share of Voice on Desktop 100% Share of Voice Desktop Half Billboard + Mobile Leaderboard on Page + Mobile MPU on all article all article pages across Coconuts, pages across Coconuts, BK, and BK, and Soimilk for 1 week. Soimilk for 1 week

Price Price

Global US$ 5,000 Global US$ 3,500 Singapore S$ 6,600 Singapore S$ 4,600 Hong Kong HK$ 39,000 Hong Kong HK$ 27,300 Thailand THB 150,000 Thailand THB 105,000

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Details Price

For All Branded Article Products: 20 - 40% discounts in total.

Get 20% Off when you cross-publish the same Example content in an equivalent product to 1 other Content from a Coco Buzz US$ 2,000 publication. Cross-published to Get 40% off when you BK Buzz US$ 2,000 cross-publish the same Cross-published to content in an equivalent Soimilk Buzz US$ 1,400 product to 2 other publications. + Total US$ 5,400 Discount - 40% Translation for articles published + to/from Soimilk included. Grand Total US$ 3,240

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Details Price

For All Video Distribution 20 - 50% discounts in total. Social Posts: Get 20% Off when you Example Cross-publish the same video to 1 other page. Video posted on @Coconuts FB US$ 1,500 Get 30% Off when you + @BKmagazine FB US$ 1,000 Cross-publish the same + @soimilkbangkok FB US$ 1,000 video to 2 other pages. + @Coconuts IG US$ 500 Get 40% Off when you + @BKmagazine IG US$ 1,000 Cross-publish the same + @soimilkbangkok IG US$ 500 video to 3 other page. + Total US$ 5,500 Discount - 50% Get 50% Off when you + Cross-publish the same video Grand Total US$ 2,750 to 4 or more other pages.

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Details Allotments

Hire Grove to ideate and design Campaign ideation gorgeous and impactful Skin rich media display ads, then run them on blast Skin ad design and technical across the Coconuts Media network for production 1,000,000 impressions. 1,000,000 impression across Coconuts, BK, and/or Soimilk

Price

Global US$ 20,000 Singapore S$ 26,000 Hong Kong HK$ 156,000 Thailand THB 600,000

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ABOUT coconuts

Coconuts is an alternative The Coconuts.co news and lifestyle website online publisher reaching an produces in-depth coverage of what’s happening in audience of millions with fresh Bangkok, Manila, Singapore, Hong Kong, KL, Jakarta, and juicy stories and videos. Bali, Yangon, and beyond.

Our Mission Our CORE VALUES We create Award Winning We believe in freedom of expression. Content

We will promote equality and 5-time justice for all people regardless Winner of gender, race, religion, sexual orientation, disability, or wealth. To inform and entertain our audience by publishing true stories that We will fight to protect animals matter about Bangkok, Manila, and the environment. Singapore, Hong Kong, KL, Jakarta, Bali and Yangon.

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The Coconuts audience is comprised of forward-thinking, youthful, employed, educated, tech-savvy, sophisticated, funny and international people.

Coconuts.co

Average Monthly Unique Visitors Average Monthly Page Views 1,471,000 3,328,000

The Socials 570K 53K 24K 10k

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Geolocations Travel Details Singapore 19% 97% Buy airline tickets and hotel reservations online 87% Are Employed Philippines 17% Thailand 12% 81% Are mid-range or luxury leisure travelers 77% Have Bachelor’s Degree or higher USA 10% Hong Kong 9% 84% Travel at least twice a year for leisure 43% Are Married Indonesia 7% Malaysia 7% 51% Prefer premium airlines 41% Have Children Australia 3% UK 3% Canada 2% Myanmar & India 1% Finance Food & Drink

91% Make online purchase 84% Eat out at least once a week Gender Male 55% 45% Female 85% Own Credit cards 80% Drink alcohol

Age 81% Pay for content from online services like Netflix, Spotify, and Newspaper subscriptions 18 - 24 14% 25 - 34 36% 66% Earn over US$3,000 per month 35 - 44 21% 45 - 54 13% 27% Earn over US$10,000 per month 55 - 64 10% 65 + 6%

Source: Google Analytics Source: Audience Survey 2020

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Package Allotments

Article 1,500 words Facebook Post on @coconuts 2 Photos* 15 Instagram Post on @coconuts 2 Links 5 Revisions 3 Tweets on @Coconuts 5

Native Ad Impression Price on Coconuts.co +160,000

Global US$ 3,500 Creative Ideation Included Singapore S$ 4,700 Hong Kong HK$ 27,300 Thailand THB 105,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products branded articles Coco Creative One 1000 words max creative soft sell or advertorial story published on one Coconuts city section.

Package Allotments

Article 1,000 words Facebook Post on @coconuts 1 Photos* 10 Instagram Post on @coconuts 1 Links 5 Revisions 2 Tweets on @Coconuts 2

Native Ad Impression Price on Coconuts.co 120,000

Global US$ 2,500 Creative Ideation Included Singapore S$ 3,400 Hong Kong HK$ 19,500 Thailand THB 80,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products branded articles Coco BUZZ One 500 word advertorial story published on one Coconuts city section.

Package Allotments

Article 500 words Facebook Post on @coconuts 1 Photos* 1 Tweets on @Coconuts 1 Links 1 Revisions 1 Native Ad Impression on Coconuts.co 80,000 Price

Global US$ 2,000 *Images provided by the client Singapore S$ 2,700 Hong Kong HK$ 15,600 Thailand THB 60,000

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products high impact display ads billboard buzz

Coconuts Billboard Buzz City Billboard Buzz

100% Share of Voice on 100% Share of Voice on Desktop Billboard + Mobile Desktop Billboard + Mobile Leaderboard on all Coconuts Leaderboard on 1 Coconuts article pages for 1 week. city section for 1 week.

Price Price

Global US$ 4,000 Global US$ 1,000 Singapore S$ 5,300 Singapore S$ 1,300 Hong Kong HK$ 31,200 Hong Kong HK$ 7,800 Thailand THB 120,000 Thailand THB 30,000

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Coconuts Halfpage Buzz City Halfpage Buzz

100% Share of Voice on 100% Share of Voice on Desktop Half Page + Mobile Desktop Half Page + Mobile MPU on all Coconuts article MPU on 1 Coconuts city pages for 1 week. website for 1 week.

Price Price

Global US$ 3,000 Global US$ 800 Singapore S$ 4,000 Singapore S$ 1,100 Hong Kong HK$ 23,400 Hong Kong HK$ 6,240 Thailand THB 90,000 Thailand THB 24,000

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Never-Ending Never-Ending

Price Price

Global US$ 1,000 Global US$ 500 Singapore S$ 1,300 Singapore S$ 650 Hong Kong HK$ 7,800 Hong Kong HK$ 3,900 Thailand THB 30,000 Thailand THB 15,000

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Position 1 Position 2

Price Price

Global US$ 800 Global US$ 600 Singapore S$ 1,000 Singapore S$ 800 Hong Kong HK$ 6,240 Hong Kong HK$ 4,680

Thailand THB 25,000 Thailand THB 20,000

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Position 1 Position 2

Price Price

Global US$ 600 Global US$ 400 Singapore S$ 800 Singapore S$ 500 Hong Kong HK$ 4,680 Hong Kong HK$ 3,120

Thailand THB 20,000 Thailand THB 12,500

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products native ads CITY ALL ARTICLES NATIVE AD Get maximum eyeballs on your native ad by serving it on all articles on a Coconuts City website for 1 week.

Position 1 Position 2

Price Price

Global US$ 1000 Global US$ 800 Singapore S$ 1,300 Singapore S$ 1,000 Hong Kong HK$ 7,800 Hong Kong HK$ 6,240

Thailand THB 30,000 Thailand THB 25,000

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products IMMERSIVE RICH MEDIA DISPLAY ADS Outstream video Make your video content work harder and for further!

Details

Outstream Video Ads by Run-Of-Site CMP on Desktop and Mobile

Price

Global US$ 20 Singapore S$ 27 Hong Kong HK$ 156 Thailand THB 600

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Details

The most impactful presence for your brand on desktop and mobile.

Price

Global US$ 30 Singapore S$ 40 Hong Kong HK$ 234 Thailand THB 900

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Dedicated EDM Header image in (per 1000 subscribers) “The Juice” global weekly newsletter Price Price Global US$ 300 Global US$ 1,000 Singapore S$ 400 Singapore S$ 1,300 Hong Kong HK$ 2,340 Hong Kong HK$ 7,800 Thailand THB 10,000 Thailand THB 30,000

Leaderboard in “The Juice” (728x90)

Price

Global US$ 3,000 Singapore S$ 3,900 Hong Kong HK$ 23,400 Thailand THB 90,000

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL coconuts products edms edm marketing Reach the people most primed to receive and respond to your brand message!

Leaderboard in weekly city Link in “The Juice” newsletter (728x90) global weekly Newsletter

Price Price

Global US$ 500 Global US$ 800 Singapore S$ 650 Singapore S$ 1000 Hong Kong HK$ 3,900 Hong Kong HK$ 6,240 Thailand THB 15,000 Thailand THB 25,000

Header image in weekly link in Weekly city newsletter city Newsletter Price Price Global US$ 300 Global US$ 600 Singapore S$ 400 Singapore S$ 800 Hong Kong HK$ 2,340 Hong Kong HK$ 4,680 Thailand THB 10,000 Thailand THB 20,000

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Option 1 Option 2 Option 3

End Text on Coconuts • End Text on Coconuts • End Text on Coconuts City for 1 week City for 1 week city for 1 week • Leaderboard on city • End Card on Coconuts newsletter for 1 week (all cities) for 1 day

• Banner ads on two Coconuts city newsletters

Price Price Price

Global US$ 300 Global US$ 500 Global US$ 600 Singapore S$ 400 Singapore S$ 650 Singapore S$ 800 Hong Kong HK$ 2,340 Hong Kong HK$ 3,900 Hong Kong HK$ 4,680 Thailand THB 10,000 Thailand THB 15,000 Thailand THB 20,000

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coconuts.co/podcast

Pre-Roll Mid-Roll Post-Roll Episode Takeover

First 2 minutes of podcast. 8th - 12th minutes of podcast. At end of podcast. 3 ad spots per episode.

Price Price Price Price

Global US$ 600 Global US$ 400 Global US$ 200 Global US$ 1,000 Singapore S$ 800 Singapore S$ 500 Singapore S$ 300 Singapore S$ 1,300 Hong Kong HK$ 4,680 Hong Kong HK$ 3,120 Hong Kong HK$ 1,560 Hong Kong HK$ 7,800 Thailand THB 20,000 Thailand THB 12,500 Thailand THB 6,000 Thailand THB 30,000

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL ABOUT BK

Who we are WHY BANGKOK LOVES US

BK is the premier We Are the We Make A We Know The Inside Brand English-language Opinion Leader Difference Bangkok Best Scoop Engagement lifestyle media brand in Bangkok, and the Our readers trust We care about our The writers and Bangkok changes We provide a trusted source for us and turn to us for city. When we add columnists at BK fast, and so do we. complete portfolio what’s cool in the city. unbiased opinions and our voice to the Magazine are held in high Week in and week of lifestyle content, recommendations debate over the esteem as experts on our out, we scour the from print to digital, We don’t hold back on the city’s best biggest issues in city: the only independent city to find the that caters to the in our reviews and restaurants, shops, town, our readers food reviews in town, best of Bangkok— needs of our readers. we speak out on the services, and listen. viciously funny editorials, the brand new These channels issues that matter to entertainment. BK carefully curated travel venues everyone’s enable our clients Bangkokians—and our is often the first to deals and the most talking about, the to reach out— spot—and set—new comprehensive listings coolest new shops, and be engaged readers love us for it. trends in the city. for the capital’s latest the hottest bars with Bangkok’s happenings. BK Magazine and the best new most desirable is the go-to source for restaurants. demographics. deep local knowledge about the city.

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Source: Google Analytics

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CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products branded articles go bk One 1,500 words creative soft sell or advertorial story published on BKmagazine.com

Package Allotments

Article 1,500 words Facebook Post on @bkmagazine 2 Photos* 15 Instagram Post on @bkmagazine 2 Links 5 Revisions 3 Tweets on @bkmagazine 5

Native Ad Impression Price on BKmagazine.com +160,000

Global US$ 3,500 Creative Ideation Included Singapore S$ 4,700 Hong Kong HK$ 27,300 Thailand THB 105,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products branded articles bk Creative One 1000 words max creative soft sell or advertorial story published on BKmagazine.com

Package Allotments

Article 1,000 words Facebook Post on @bkmagazine 1 Photos* 10 Instagram Post on @bkmagazine 1 Links 5 Revisions 2 Tweets on @bkmagazine 2

Native Ad Impression Price on BKmagazine.com 120,000

Global US$ 2,500 Creative Ideation Included Singapore S$ 3,400 Hong Kong HK$ 19,500 Thailand THB 80,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products branded articles bk buzz One 500 words advertorial story published on BKmagazine.com

Package Allotments

Article 500 words Facebook Post on @bkmagazine 1 Photos* 1 Tweets on @bkmagazine 1 Links 1 Revisions 1 Native Ad Impression on BKmagazine.com 80,000 Price

Global US$ 2,000 *Images provided by the client Singapore S$ 2,700 Hong Kong HK$ 15,600 Thailand THB 60,000

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Package Allotments

Article 100 words Article preview on the Deal page Photos* 1 with a photo, and a headline. External Links 1 Article preview on the Deal page Logo on BK Deals article page 1 lasts for 30 days.

Price

Global US$ 500 Singapore S$ 600 Hong Kong HK$ 3,900 Thailand THB 15,000 *Images provided by the client

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BK Billboard Buzz BK Halfpage Buzz

100% Share of Voice on Desktop 100% Share of Voice on Desktop Billboard + Mobile Leaderboard on Half Page + Mobile MPU on BKmagazine.com for 1 week. BKmagazine.com for 1 week.

Size Size

Desktop 728x90px / 300x250px Desktop 728x90px / 300x250px Mobile 300x250px Mobile 300x250px

Price Price

Global US$ 800 Global US$ 600 Singapore S$ 1,100 Singapore S$ 800 Hong Kong HK$ 6,240 Hong Kong HK$ 4,680 Thailand THB 24,000 Thailand THB 18,000

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products edm edm marketing

BK EDM

Blast to BK Privileges newsletter subscribers.

Dimension of 728 pixels in width at any length

1 Headline

1 Click-through URL

Price

Global US$ 600 Singapore S$ 800 Hong Kong HK$ 4,680 Thailand THB 20,000

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Pic Post BK

No more than 7 photos Global US$ 2,400 Singapore S$ 3,200 Hong Kong HK$ 18,720 Thailand THB 75,000

Shared Post BK

Global US$ 1,400 Singapore S$ 1,800 Hong Kong HK$ 10,920 Thailand THB 45,000

Pic Post + Photoshoot BK

No more than 15 photos Global US$ 4,100 Singapore S$ 5,400 Hong Kong HK$ 31,980 Thailand THB 130,000

Re-post BK

Repost the existing post on BK Facebook Page. Global US$ 800 Singapore S$ 1,100 Hong Kong HK$ 6,240 Thailand THB 25,000

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products BK PRINT & GUIDE ADS BK Print Magazine Ads Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm *Please add 3mm bleed around all ads BK Full Page size 265 x 375 mm WxH $2,900 ฿88,000 $3,800 $22,620

Quarter size 265 x 375 mm WxH Page BK Full Page Advertorial $3,500 ฿110,000 $4,600 $27,300 Square

BK Full Page Native Content size 265 x 375 mm WxH $3,700 ฿118,000 $4,900 $28,860 Half Page Horizontal

size 125 x 343 mm WxH $1,700 53,000 $2,300 $13,260 BK Half Page Vertical ฿ Full Page

PRINT BK Half Page Horizontal size 254 x 170 mm WxH $1,700 ฿53,000 $2,300 $13,260

size 254 x 170 mm WxH or $2,200 ฿69,000 $2,900 $17,160 Half BK Half Page Advertorial size 125 x 343 mm WxH Page Vertical

BK Quarter Page Square size 125 x 170 mm WxH $900 ฿30,000 $1,200 $7,020 Quarter Page Horizontal

Double Page Spread

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products BK PRINT & GUIDE ADS BK Print Magazine Ads Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm *Please add 3mm bleed around all ads BK Back Cover size 265 x 375 mm WxH $3,100 ฿100,000 $4,100 $24,180

Quarter size 265 x 375 mm WxH Page BK Inside Front Cover $2,800 ฿90,000 $3,700 $21,840 Square

BK Inside Back Cover size 265 x 375 mm WxH $2,800 ฿90,000 $3,700 $21,840 Half Page Horizontal BK Premium Page size 265 x 375 mm WxH $3,600 ฿115,000 $4,700 $28,080 Advertorial Full Page BK Premium Page size 265 x 375 mm WxH $3,800 ฿121,000 $5,000 $29,640 Native Content

BK Double Page Spread size 530 x 775 mm WxH $5,000 ฿160,000 $6,600 $39,000 Half Page Vertical BK Double Page size 530 x 775 mm WxH $6,500 ฿208,000 $8,600 $50,700 Quarter Page Spread Advertorial Horizontal

Premium Position/Special Buy Premium Position/Special BK Double Page Spread Double Page Spread size 530 x 775 mm WxH $6,800 ฿216,000 $9,000 $53,040 Native Content

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products BK PRINT & GUIDE ADS BK Print Magazine Ads Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm BK Center Spread *Please add 3mm bleed around all ads size 530 x 775 mm WxH Advertorial $6,700 ฿214,000 $8,800 $52,260

Quarter BK Center Spread Page size 530 x 775 mm WxH $7,000 ฿223,000 $9,200 $54,600 Native Content Square

BK Front Cover Banner size 254 x 85 mm WxH $4,700 ฿150,000 $6,200 $36,660 Half Page Horizontal

BK Half Gate Fold size 390 x 375 mm WxH $6,900 220,000 $9,100 $53,820 ฿ Full Page

Front Cover + Inside Front BK 2 Pages Cover Wrap $9,400 ฿300,000 $12,400 $73,320 Cover (templates sent by Grove)

Front cover + Inside Front Cover BK 4 Pages Cover Wrap + Inside Back Cover + Back Cover $12,600 ฿400,000 $16,600 $98,280 Half (templates sent by Grove) Page Vertical

Premium Position/Special Buy Premium Position/Special BK 3 Pages Upside-Down Back Cover + Inside Back Cover + Facing Inside Back Cover $11,000 ฿350,000 $14,500 $85,800 Quarter Page Cover Wrap (templates sent by Grove) Horizontal

Double Page Spread

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Inserts & Guides Prices for Inserts are per copy Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm *Please add 3mm bleed around all ads BK Insert (full run) A 4 (depends on weight) $0.08 $2.50 $0.10 $0.47

BK Insert Quarter A 4 $0.09 $3.00 $0.12 $0.57 Page (20,000-29,000 pcs.) Square

INSERTS BK Insert A 4 $0.11 $3.50 $0.15 $0.66 Half Page (15,000-19999 pcs.) Horizontal

Top Tables - BC Back Cover size 145 x 210 mm $2,500 80,000 $3,300 $19,500 ฿ Full Page

Top Tables - IBC IFC IBC/IFC size 145 x 210 mm $2,400 ฿75,000 $3,200 $18,720

Full Page ROP $2,200 ฿70,000 $2,900 $17,160 Half Top Tables - FP size 145 x 210 mm Page Vertical GUIDE Half Page Vertical Top Tables - HPV $1,400 ฿45,000 $1,800 $10,920 Quarter Page size 66 x 178 mm Horizontal

Half Page Horizontal Double Page Spread $1,400 ฿45,000 $1,800 $10,920 Top Tables - HPH size 132 x 87 mm

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products BK PRINT & GUIDE ADS Inserts & Guides Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm *Please add 3mm bleed around all ads Top Tables - Adver Advertorial size 145 x 210 mm $3,200 ฿102,000 $4,200 $24,960

Quarter Double Pages Advertorial Page Top Tables - DP size 290 x 210 mm $4,400 ฿140,000 $5,800 $34,320 Square

Back Cover $2,400 75,000 $3,200 $18,720 BK Best Eats - BC size 145 x 210 mm ฿ Half Page Horizontal

IBC/IFC size 145 x 210 mm $2,200 70,000 $2,900 $17,160 BK Best Eats - IBC IFC ฿ Full Page

Full Page ROP GUIDE BK Best Eats - FP $2,100 ฿66,000 $2,800 $16,380 size 145 x 210 mm

Half Page Vertical $1,300 ฿42,000 $1,700 $10,140 Half BK Best Eats - HPV size 66 x 178 mm Page Vertical Half Page Horizontal BK Best Eats - HPH $1,300 ฿42,000 $1,700 $10,140 Quarter Page size 132 x 87 mm Horizontal

Advertorial Double Page Spread $3,100 ฿99,000 $4,100 $24,180 BK Best Eats - Adver size 145 x 210 mm

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL BK products BK PRINT & GUIDE ADS Inserts & Guides Display Specifications Description dimensions US$ THB S$ HK$ Magazine Size 265 x 375 mm *Please add 3mm bleed around all ads Double Pages Advertorial BK Best Eats - DP size 290 x 210 mm $4,200 ฿135,000 $5,500 $32,760

Quarter Back Cover B.A.D. Guide - BC $2,200 69,000 $2,900 $17,160 Page size 145 x 210 mm ฿ Square

B.A.D. Guide - IBC IFC IBC/IFC size 145 x 210 mm $1,800 ฿58,000 $2,400 $14,040 Half Page Horizontal

Full Page ROP B.A.D. Guide - FP $1,700 ฿53,000 $2,200 $13,260 size 145 x 210 mm Full Page

Half Page Vertical

GUIDE $1,000 32,000 $1,300 $7,800 B.A.D. Guide - HPV size 66 x 178 mm ฿

Half Page Horizontal $1,000 ฿32,000 $1,300 $7,800 Half B.A.D. Guide - HPH size 132 x 87 mm Page Vertical

B.A.D. Guide - Adver Advertorial size 145 x 210 mm $2,500 ฿79,000 $3,300 $19,500 Quarter Page Horizontal

Double Pages Advertorial Double Page Spread $4,100 ฿130,000 $5,400 $31,980 B.A.D. Guide - DP size 290 x 210 mm

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Description dimensions US$ THB S$ HK$

Top Tables - Full page ad in Top Tables. - Listing in the back of the Top Tables Top Tables, guide - 1 week Billboard Buzz on City Page CoconutsDotCo Best Eats - Full page ad in Best Eats - Listing in the back of the $11,200 ฿355,000 $14,800 $87,360 Best Eats, guide - 1 week Billboard Buzz on City Page CoconutsDotCo B.A.D guides B.A.D. Guide - Full page ad in B.A.D. - LIsting in the back of the guide Best Eats - 1 week Billboard Buzz on City Page CoconutsDotCo

Top Tables, Top Tables - Full page ad in Top Tables. - Listing in the back of the guide - 1 week Billboard Buzz on City Page CoconutsDotCo Best Eats $7,700 ฿245,000 $10,200 $60,060 Best Eats - Full page ad in Best Eats - Listing in the back of the Guide guide - 1 week Billboard Buzz on City Page CoconutsDotCo

Best Eats - Full page ad in Best Eats - Listing in the back of the Best Eats, guide - 1 week Billboard Buzz on City Page CoconutsDotCo $7,200 ฿230,000 $9,500 $56,160 B.A.D Guide B.A.D. Guide - Full page ad in B.A.D. - LIsting in the back of the guide - 1 week Billboard Buzz on City Page CoconutsDotCo

Top Tables - Full page ad in Top Tables - Listing in the back of the Top Tables, guide - 1 week Billboard Buzz on City Page CoconutsDotCo $7,400 ฿235,000 $9,800 $57,720 B.A.D guides B.A.D. Guide - Full page ad in B.A.D. - LIsting in the back of the guide B.A.D Awards - 1 week Billboard Buzz on City Page CoconutsDotCo

CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL ABOUT soimilk

Your daily dose of freshness.

Soimilk is a Thai-language lifestyle brand offering high-quality, well-curated content for in-the-know Bangkokians. Honest, informative and entertaining, Soimilk tells its digital-native demographic where to spend their time and how to make their baht go a little bit further.

From outdoor markets to new destinations in Thailand to the latest food crazes and fashion trends, Soimilk has deep, on-the-ground insights into the freshest, tastiest and coolest things happening in town.

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TOR ploy 20 yEARS OLD 27 yEARS OLD

Studies at a top-ranked Thai university Owns a social media-based clothing shop

Loves travelling to new places Tablet use is a must for her business

An amateur photographer Lives in a condo with sister near Ladprao

Lives with family in Prakanong Follows beauty bloggers, fashion influencers and DIY blogs Enjoy reading blogs Brings her tablet everywhere Follows Facebook pages about traveling, ticket prices, hotel and restaurants deals Spends most of her time exploring flea markets and art galleries looking for fresh ideas Very conscious about monthly spending Loves makeup Follows his favourite bands online Tries to reward herself every month Feels great when sharing lifestyle posts with friends on the internet Gives fashion and makeup advice to friends

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Age Online Shoppers Young entrepreneurs/ BH T business owners

18-24 (13.7%) 25-34 (51.93%) 35-44 (21.18%) 45-54 (7.36%) University students, first jobber and young Enjoy concerts and live Device executives at the music performances start of their careers

Mostly have a Mobile (74.05%) Tablet (3.4%) Desktop (22.56%) bachelor’s degree, Aged 18-35 one-third have a Gender master’s

Earn Spend over 6 hours/day Female (64.3%) Male (35.7%) B15,000- 35,000 per month on their smartphones Location Active social media users; Facebook & Eat out more than 3 times/ week Bangkok (75%) Top 5 Big Cities (25%) Instagram especially Chiang Mai, Chon Buri, Nakhon Pathom, Khon Kaen, Nakhon Ratchasima

Preference/ Interest Love Travelling Love crafty and handmade products

Arts & Music Hotels & Beauty, Health Entertainments Accomodations & Fitness Working Out

Average data from Google analytics, Jan-Nov, 2019.

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TRENDING TRAVEL Restaurant & Bar Fashion, beauty, Thailand’s hidden-gem The latest dining technology and destinations and nightlife trends entertainment. in Bangkok

events Heart the City Concerts, Bangkok’s rich art and performances and culture scenes food festivals

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CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL • CONFIDENTIAL SOIMILK products branded articles go soimilk One 1,500 words creative soft sell or advertorial story published on soimilk.com

Package Allotments

Article 1,500 words Facebook Post on @soimilkbangkok 2 Photos* 15 Instagram Post on @soimilkbangkok 2 Links 5 Revisions 3 Tweets on @soimilkbangkok 5

Native Ad Impression Price on soimilk.com +160,000

Global US$ 2,200 Creative Ideation Included Singapore S$ 2,900 Hong Kong HK$ 17,160 Thailand THB 70,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

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Package Allotments

Article 1,000 words Facebook Post on @soimilkbangkok 1 Photos* 10 Instagram Post on @soimilkbangkok 1 Links 5 Revisions 2 Tweets on @soimilkbangkok 2

Native Ad Impression Price on soimilk.com 120,000

Global US$ 1,700 Creative Ideation Included Singapore S$ 2,200 Hong Kong HK$ 13,260 Thailand THB 55,000 *Images provided by the client

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

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Package Allotments

Article 500 words Facebook Post on @soimilkbangkok 1 Photos* 1 Tweets on @soimilkbangkok 1 Links 1 Revisions 1 Native Ad Impression on soimilk.com 80,000 Price

Global US$ 1,400 *Images provided by the client Singapore S$ 1,800 Hong Kong HK$ 10,920 Thailand THB 45,000

For All The same content can be cross-published in equivalent Branded Article product to 1 other publication for an overall 20% discount, Products and to 2 other publications for an overall 40% discount.

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Soimilk Billboard Buzz Soimilk Halfpage Buzz

100% Share of Voice on Desktop 100% Share of Voice on BILLBOARD Billboard + Mobile Leaderboard on Desktop Half Page + Mobile MPU soimilk.com for 1 week. on soimilk.com for 1 week. BUBBLE BANNER

BOX BANNER

Price Price NATIVE AD

Global US$ 800 Global US$ 600 Singapore S$ 1,100 Singapore S$ 800 Hong Kong HK$ 6,240 Hong Kong HK$ 4,680 Thailand THB 24,000 Thailand THB 18,000

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Pic Post Soimilk

No more than 8 photos Global US$ 2,100 Singapore S$ 2,800 Hong Kong HK$ 16,380 Thailand THB 67,000

Shared Post Soimilk

Global US$ 1,400 Singapore S$ 1,800 Hong Kong HK$ 10,920 Thailand THB 45,000

Pic Post + Photoshoot Soimilk

No more than 25 photos Global US$ 3,100 Singapore S$ 4,100 Hong Kong HK$ 24,180 Thailand THB 100,000

Re-post Soimilk

Repost the existing post on Soimilk Facebook Page. Global US$ 800 Singapore S$ 1,100 Hong Kong HK$ 6,240 Thailand THB 25,000

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MEDIA

Products and Services Price List NAME PRICE USD PRICE THB PRICE SGD PRICE HKD SOCIAL BOOSTING Social Boosting Budget Custom Custom Custom 2,400 Social Boosting Management Fee 30% of Boosting Budget 30% of Boosting Budget 30% of Boosting Budget 30% of Boosting Budget GROVE CREATIVE SERVICES Integrated Creative Campaign Development Custom Custom Custom Custom Social Media Campaign Development and Management Custom Custom Custom Custom Podcast Concept and Production Custom Custom Custom Custom Live Streaming Custom Custom Custom Custom Branded Magazine Custom Custom Custom Custom VIDEO DISTRIBUTION SOCIAL POSTS Facebook - Coconuts 1,500 45,000 2,000 11,700 Facebook - BK 1,000 30,000 1,300 7,800 Facebook - Soimilk 1,000 30,000 1,300 7,800 Instagram - Coconuts 500 15,000 700 3,900 Instagram - BK 1,000 30,000 1,300 7,800 Instagram - Soimilk 500 15,000 700 3,900 Twitter - Coconuts 500 15,000 700 3,900 Twitter - BK 1,000 30,000 1,300 7,800 Twitter - Soimilk 160 5,000 210 1,248 VIDEO PRODUCTION Starting From Branded Content Video/Series Custom Custom Custom Custom Profile/Interview Video Production 5,000 159,000 6,600 39,000 Event Video Production 4,500 143,000 5,900 35,100 F&B/Hospitality Video Production 4,000 127,000 5,300 31,200 F&B/Hospitality Video Production with Talent (Vlog) 3,500 111,000 4,600 27,300 2D Animated Explainer Video with Text Only (No VO) 5,000 159,000 6,600 39,000 CROSS PUBLISHING AND COMBO PACKAGES: Display Ads All Sites Billboard Buzz 5,000 150,000 6,600 39,000 All Sites Halfpage Buzz 3,500 105,000 4,600 27,300 CROSS PUBLISHING AND COMBO PACKAGES: Coconuts Media Packages Brand Storytelling Series 8,000 240,000 10,500 62,400 Clicks and Tra™c Campaign 7,800 249,000 10,500 60,840 Branded Video and Article Campaign Custom Custom Custom Custom Branded Article Cross-Publish Custom Custom Custom Custom Video Cross-Publish Custom Custom Custom Custom Creative Skin Campaign 20,000 600,000 26,000 156,000 GROVE CUSTOMS Content Strategy Workshop Custom Custom Custom Custom Custom Research Custom Custom Custom Custom Media and/or Brand Strategic Development Custom Custom Custom Custom Custom Photoshoot Custom Custom Custom Custom Custom Microsite Custom Custom Custom Custom NAME PRICE USD PRICE THB PRICE SGD PRICE HKD BRANDED ARTICLES Coco Buzz 2,000 60,000 2,700 15,600 Coco Creative 2,500 80,000 3,400 19,500 #GoCoconuts 3,500 105,000 4,700 27,300 DISPLAY ADS Coconuts Billboard Buzz 4,000 120,000 5,300 31,200 Coconuts Halfpage Buzz 3,000 90,000 4,000 23,400 City Billboard Buzz 1,000 30,000 1,300 7,800 City Halfpage Buzz 800 24,000 1,100 6,240 NATIVE ADS (All Units Priced Per Week) City Never Ending Scroll #1 1,000 30,000 1,300 7,800 City Never Ending Scoll #2 500 15,000 650 3,900 Coconuts.co Homepage Native Ad #1 800 25,000 1,000 6,240 Coconuts.co Homepage Native Ad #2 600 20,000 800 4,680 City Homepage Native Ad #1 600 20,000 800 4,680 City Homepage Native Ad #2 400 12,500 500 3,120 City All Articles Native Ad #1 1,000 30,000 1,300 7,800 City All Articles Native Ad #2 800 25,000 1,000 6,240 RICH MEDIA DISPLAY ADS Outstream Video Ad on Coconuts- Desktop (CPM) 20 600 27 156 Outstream Video Ad on Coconuts- Mobile (CPM) 20 600 27 156 High Impact Display - Immersive Skin - Desktop (CPM) 30 900 40 234 High Impact Display - Immersive Skin - Mobile (CPM) 30 900 40 234 END TET & END CARD End Text 1 300 10,000 400 2,340 End Text 2 500 15,000 650 3,900 End Text 3 600 20,000 800 4,680 EDM MARKETING Dedicated EDM (per 1000 subscribers) 300 10,000 400 2,340 Leaderboard in “The Juice” (728x90) 3,000 90,000 3,900 23,400 Header image in “The Juice” global weekly newsletter 1,000 30,000 1,300 7,800 Leaderboard in weekly city newsletter (728x90) 800 25,000 1,000 6,240 Header image in weekly city newsletter 600 20,000 800 4,680 Link in “The Juice” global weekly newsletter 500 15,000 650 3,900 Link in weekly city newsletter 300 10,000 400 2,340 PODCAST Pre-roll 600 20,000 800 4,680 Mid-roll 400 12,500 500 3,120 Post-roll 200 6,000 300 1,560 Episode Takeover 1,000 30,000 1,300 7,800 SPONSORSHIP Coconuts TV Sponsorship 10,000 300,000 13,000 78,000 NAME PRICE USD PRICE THB PRICE SGD PRICE HKD BRANDED ARTICLES BK Buzz 2,000 60,000 2,700 15,600 BK Creative 2,500 80,000 3,400 19,500 GO BK 3,500 105,000 4,700 27,300 BK Deals 500 15,000 600 3,900 DISPLAY ADS BK Billboard Buzz 800 24,000 1,100 6,240 BK Halfpage Buzz 600 18,000 800 4,680 FACEBOOK POSTS BK Pic Post 2,400 75,000 3,200 18,720 BK Shared Post 1,400 45,000 1,800 10,920 BK Pic Post + Photoshoot 4,100 130,000 5,400 31,980 BK Re-post 800 25,000 1,100 6,240 EDM MARKETING BK EDM 600 20,000 800 4,680 PRINT AND GUIDE ADS: Print BK Full Page 2,900 88,000 3,800 22,620 BK Full Page Advertorial 3,500 110,000 4,600 27,300 BK Full Page Native Content 3,700 118,000 4,900 28,860 BK Half Page Vertical 1,700 53,000 2,300 13,260 BK Half Page Horizontal 1,700 53,000 2,300 13,260 BK Half Page Advertorial 2,200 69,000 2,900 17,160 BK Quarter Page Square 900 30,000 1,200 7,020 PRINT AND GUIDE ADS: Premium Position/Special Buy BK Back Cover 3,100 100,000 4,100 24,180 BK Inside Front Cover 2,800 90,000 3,700 21,840 BK Inside Back Cover 2,800 90,000 3,700 21,840 BK Premium Page Advertorial 3,600 115,000 4,700 28,080 BK Premium Page Native Content 3,800 121,000 5,000 29,640 BK Double Page Spread 5,000 160,000 6,600 39,000 BK Double Page Spread Advertorial 6,500 208,000 8,600 50,700 BK Double Page Spread Native Content 6,800 216,000 9,000 53,040 BK Center Spread Advertorial 6,700 214,000 8,800 52,260 BK Center Spread Native Content 7,000 223,000 9,200 54,600 BK Front Cover Banner 4,700 150,000 6,200 36,660 BK Half Gate Fold 6,900 220,000 9,100 53,820 BK 2 Pages Cover Wrap 9,400 300,000 12,400 73,320 BK 4 Pages Cover Wrap 12,600 400,000 16,600 98,280 BK 3 Pages Upside-Down Cover Wrap 11,000 350,000 14,500 85,800 PRINT AND GUIDE ADS: Inserts Prices Per Page BK Insert (full run) 0.08 2.50 0.10 0.47 BK Insert (20,000-29,000 pcs.) 0.09 3.00 0.12 0.57 BK Insert (15,000-19999 pcs.) 0.11 3.50 0.15 0.66 NAME PRICE USD PRICE THB PRICE SGD PRICE HKD PRINT AND GUIDE ADS: Guide Top Tables - BC 2,500 80,000 3,300 19,500 Top Tables - IBC IFC 2,400 75,000 3,200 18,720 Top Tables - FP 2,200 70,000 2,900 17,160 Top Tables - HPV 1,400 45,000 1,800 10,920 Top Tables - HPH 1,400 45,000 1,800 10,920 Top Tables - Adver 3,200 102,000 4,200 24,960 Top Tables - DP 4,400 140,000 5,800 34,320 BK Best Eats - BC 2,400 75,000 3,200 18,720 BK Best Eats - IBC IFC 2,200 70,000 2,900 17,160 PRINT AND GUIDE ADS: Guide BK Best Eats - FP 2,100 66,000 2,800 16,380 BK Best Eats - HPV 1,300 42,000 1,700 10,140 BK Best Eats - HPH 1,300 42,000 1,700 10,140 BK Best Eats - Adver 3,100 99,000 4,100 24,180 BK Best Eats - DP 4,200 135,000 5,500 32,760 B.A.D. Guide - BC 2,200 69,000 2,900 17,160 B.A.D. Guide - IBC IFC 1,800 58,000 2,400 14,040 B.A.D. Guide - FP 1,700 53,000 2,200 13,260 B.A.D. Guide - HPV 1,000 32,000 1,300 7,800 B.A.D. Guide - HPH 1,000 32,000 1,300 7,800 B.A.D. Guide - Adver 2,500 79,000 3,300 19,500 B.A.D. Guide - DP 4,100 130,000 5,400 31,980 PRINT AND GUIDE ADS: Guide Packages Top Tables, Best Eats, B.A.D guides 11,200 355,000 14,800 87,360 Top Tables, Best Eats Guide guides 7,700 245,000 10,200 60,060 Best Eats, B.A.D Guide 7,200 230,000 9,500 56,160 Top Tables, B.A.D guides 7,400 235,000 9,800 57,720 PRINT AND GUIDE ADS: Guide Packages Top Tables, Best Eats, B.A.D guides 11,200 355,000 14,800 87,360 Top Tables, Best Eats Guide guides 7,700 245,000 10,200 60,060 Best Eats, B.A.D Guide 7,200 230,000 9,500 56,160 Top Tables, B.A.D guides 7,400 235,000 9,800 57,720 NAME PRICE USD PRICE THB PRICE SGD PRICE HKD BRANDED ARTICLES Soimilk Buzz 1,400 45,000 1,800 10,920 Soimilk Creative 1,700 55,000 2,200 13,260 Go Soimilk 2,200 70,000 2,900 17,610 DISPLAY ADS Soimilk Billboard Buzz 800 24,000 1,100 6,240 Soimilk Halfpage Buzz 600 18,000 800 4,680 FACEBOOK POSTS Soimilk Pic Post 2,100 67,000 2,800 16,380 Soimilk Shared Post 1,400 45,000 1,800 10,920 Soimilk Pic Post + Photoshoot 3,100 100,000 4,100 24,180 Soimilk Re-post 800 25,000 1,100 6,240 2021 2021 2021

Contacts

[email protected] MEDIA coconuts.co

2021 Media Kit