Watch KPRC -TV Channel

NOVEMBER 23, 1959 THIRTY -FIVE CENTS

U3dlidS/13N y2G V£ì ITING 9 R4 z3 xroS THE Bt1bsh Fam. ja2 ISION A ND RADIO a2eTT.or! ap?E,2ulaao,

o Now radio -tv's 50 blue chip agencies spent during 1959 Page 37 McGannon asks support of proposal to bolster tv code Page 68 Magnuson wants accounting from broadcasters, FCC, FTC Page 92 CBS -TV spells out strict ground rules for programming Page 98

I:OLLEGt. MORNING SIDE LIBRARY A 'SW CtTV IOW Makes you feel like a king every day!

HOUSTON , TEXAS the best faces watch KPRC-TV Fresh up yourself Channel API and your day with e' KPRC-TV -known everywhere as the world's finest television. It's a habit you'll enjoy.

Courtesy of KING'S MEN

KPRC -TV IS REPRESENTED NATIONALLY BY EDWARD PETRY & CO. Wynn Speece, WNAX -570 "Neighbor Lady ", shown accept- casting Corporation and General Manager of WNAX re- ing the sterling silver bowl awarded to the top radio award ceived bronze plaque. Presentations are being made by winner in the GMA "Life Line of America" Trophy Awards Paul S. Willis, GMA President (left). Competition. Don D. Sullivan, Vice President, Peoples Broad-

GROCERY MANUFACTURERS AWARD TO WYNN SPEECE

WNAX "NEIGHBOR LADY" TO ALL BIG AGOlE LAND

Thanks to the Grocery Manufac- Speece. And all of Wynn's friends ite in Big Aggie Land. To effec- turers of America, Inc. for the here in Big Aggie Land are as tively sell the 609,000 radio homes honor they have bestowed on ra- happy for her as we are. Con- in the five -state, 175 county re- dio WNAX -570 and her famous gratulations to Wynn as the Top gion of Big Aggie Land, sell on air sales personality, Wynn Award Winner in the GMA Life the station more people listen to Speece. The entire staff of Line competition. Personalities and depend on -WNAX -570. WNAX -570 is extremely proud of like Wynn Speece have made See your Katz man for complete the accomplishments of Wynn WNAX -570 the long -time favor- details.

PEOPLES BROADCASTING CORPORATION WNAXi7O CBS RADIO WNAX, Yankton, S.D. KVTV, Sioux City, Iowa WGAR, Cleveland, Ohio PROGRAMMING FOR ADULTS OF ALL AGES WRFD, Worthington, Ohio WTTM, Trenton, N.J. PEOPLES BROADCASTING CORPORATION WMMN, Fairmont, W. Va. Yankton, South Dakota Sioux City, Iowa KGLO O k the

FORWARD. ;

k GROUP .4

announces the appointment of the B RANHAM C O M PANY as national sales representative for KGLO -TV MASON CITY WMTV MADISON KHQA -TV HANNIBAL -Q,4 WTAD QUINCY KGLO MASO

BROADCASTING, November 23, )959 3 O MARKrT -GAMEz ANO MEAT STAND. CIRCA 1878 -TILE BETTMANN ARCHIVE IViult u

AMERICA'S 10th TV MARKET

L-. WIUTAMSiO[k; EON L [I0OMSIU/1G! Annual food sales $968,282,000 The families in IIW[O[6`I1\\ - 11SLIIONTI OMISSION C.I10N' YNOM.nxw NI..x.. 1 the WGAL -TV market area live well and spend

s w NGION Lancaster, Pa. NBC and CBS IEI FE ISOLA

\ , IOUDOVII AIRE STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, November 23, 1959 CLOSED CIRCUIT® _MIME

Outside work Not all members of itant figure in controversy over quiz hasn't been made by Ed Craney, owner House Legislative Oversight Subcom- rigging already has notified. FCC Ice's of outlet and XL stations, but Mon- mittee approve of propriety of staffer ready to testify when hearings open tana State police are exploring pos- Richard N. Goodwin's article in Nov. Dec. 7. He is Philip Cortney, president sibility. Peculiar circumstances: Fire 16 Life magazine on subcommittee's of Coty Inc. and Coq' International, occurred early Nov. 10 when station probe. Though Mr. Goodwin said who has been crusading against exist- was off -air. Building was fire -proofed. Chairman Harris approved publication ing sponsorship structure and lately has RCA, after inspection, said there had of bylined, paid -for piece on condition favored pay tv (story page 65). been no equipment short- circuit. Two it not purport to speak for committee, men had been around Continental Di- Dead earnest If anybody doubts member, who declined vide site ostensibly hunting moose. At `one committee CBS -TV's seriousness about taking to be quoted, said members had agreed microwave location 75 miles south, charge of its programming there following to newspapers -and week before, 1,500- gallon diesel oil exposes given have been some skeptics, inside word by onetime chief counsel Bernard tank had been emptied. Mr. Craney is that such doubters should have wit- Schwartz that staffers would be al- hopes to have station back on air by nessed top -level meeting which pre- lowed to make no comments, written Christmas. despite sub -zero tempera- ceded issuance of so-called "Aubrey or oral, House activities. tures. about group's Memo" (see page 98) last week. It Other members, both GOP and Dem- consisted of two full -day weekend ses- Pearson allergy Pressure of FCC ocrat, privately have expressed dis- sions, Nov. 14 -15, with key officials meetings last Monday -plus appear- content with article. from Hollywood as well as New York ance of Drew Pearson's legman Jack ABC flexes muscles Look for ex- on hand, chaired by CBS President Anderson on panel - caused FCC tensive beefing up of ABC public serv- Frank Stanton and with Board Chair- Chairman John C. Doerfer to call off ice programming, both radio and tv. man William S. Paley participating. news interview recording session sched- AB -PT President Leonard H. Golden - Sessions covered not only new rules uled by News Assoc., Washington, for son last week told FCC Chairman circulated later by network Executive Radio News International, New York, Doerfer and other commissioners that Vice President James T. Aubrey Jr. list of radio stations. Mr. Doerfer was network intends to become just as but also reportedly explored areas yet heavily engaged in all -day FCC meet- competitive in public service field as to be dealt with in detail. ing (one result was setting of Dec. 7 it is in commercial end. John Daly. date for programming hearing) and he Program ABC vice president in charge of news, balance, one of those ques- has little esteem for Mr. Pearson and special events and public affairs, has tions yet to be solved (see above) is his column. been given big increase in budget and expected to be handled via fairly precise "I don't intend to ask Congress to several specials already are in works. standards delineating various types of programming which network thinks revise the Constitution." This was Mr. Goldenson, accompanied by Jo- should bè presented within given range Chairman Doerfer's remark recently to seph J. Jacobs, assistant to president of time periods. There's no indication questions about his attitude toward and Washington attorney, informed just how soon such standards may be broadcasting industry's problems aris- Commission that ABC is in radio net- completed, but network authorities ing from tv quiz show notoriety. This working business to stay and also will while not inclined to delay longer than sums up Mr. Doerfer's basic thinking seek its full quota of seven ant stations necessary, reportedly don't want to be about hammering he has been under- (it now has five, plus one -half of WLS stampeded. There are existing con- going because he has publicly an- Chicago, and last week contracted to tracts to be honored, for one thing. nounced he is not in favor of new reg- acquire balance of Chicago outlet). It's Saute careful approach expected to be ulation giving FCC jurisdiction over understood radio network in 1959 will taken to other problems, including programming on grounds it would con- show loss of about $2 million, as commercial standards and plug -and- stitute censorship. loss. against $3 million preceding cal- payola probe. Am applications freeze? FCC offi- endar year. FTC wherewithal There's one thing cials are rather glum at results of cut- More time? Although FCC wants to certain about federal budget to be sub- off procedure for standard broadcast- move without delay on hearings cover- mitted to Congress in January: It will ing processing line and there is talk ing programming and commercial include request for increase in Federal freeze night be imposed-but probably not practices, to determine scope of its au- Trade Commission's funds to permit before Comrs. Hyde and Craven return from thority and need for legislation, it rec- more extensive monitoring of radio -tv international conferences in ognizes that it hasn't given prospective commercials, if FTC Chairman Earl Geneva toward end of year. Cut -off tactics were participants much time to prepare. W. Kintner has his way. While chair- instituted last April, but what has occurred is Hearings are scheduled to begin Dec. man is pleased with industry's inten- excessive filing of radio applications. 7, with preliminary comments due this sified self-regulation, he has stated pri- This has permitted whittling down of processing Wednesday. Given reasonable grounds. vately that FTC must have more peo- line, but most applications are now it's expected FCC would be disposed to ple and money if monitoring of com- shunted over to hearing division which has begun to postpone proceedings. perhaps as much mercials is to he properly done. as 30 days. holler uncle. Imposition of freeze would Arson at KXLF -TV? Could there have permit hard -pressed staff to clean out While appearances for FCC's Dec. 7 been sabotage in $ 1 50,000 fire fort- pending cases in processing line, now hearings into programming and com- night ago which knocked KXLF -TV numbering over 1,000, and at same mercial operations in broadcasting are Butte, Mont., off air and rendered time help hearing division cut into over not due until this Wednesday, one mil- transmitter facility total loss? Charge 350 hearing cases.

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. CLEVELA FID. MOViE MINUTES And just one of these movie minutes is all you need to reach the most movie audience. 33% more audience on movies than ARJTH any other station. Feature films from Paramount, Warner Brothers, Twentieth Century, and United Artists. Excellent availabilities to give you just the audience you want when you want MO it. "Watch and Win," "Afternoon Movie," "Big Show," "Nite Movie." You know where 0 WJW-TVyou're going with Call KATZ

a STO R E R station National Sales Offices: 625 Madison Avenue, New York 22 WjW-T1 230 N. Michigan Avenue, Chicago 1

6 BROADCASTING, November 23, 1959 WEEK IN BRIEF

Automation for the paper jungle Checking performance affidavits for broadcasting of radio and tv spot commercials is a job that shouldn't happen to people. Let's give it to the machines, "dreams" Norman Cohen, comptroller and assistant to the president, Mo- gul Williams & Saylor Inc., New York. He tells about his ideas in this week's MONDAY MEMO. Page 19.

MR. COHEN JWT hits $124.5 million level. Broadcast billing of No. 1 agency gains $11 million in 1959. McCann- Erick- son reaches $108 million, Y &R goes up to $102.5 million and Ted Bates scores with $95 million, all -time highs for each. BROADCASTING'S eighth annual survey of the top 50 starts on page 37. the very best buy to serve and sell Clyne's call to arms It's time to defend and to look ahead, he ad- vises broadcast industry. He favors some advertiser control and warns its 91,960 households is you can't legislate programming quality. Page 58. Cortney speaks again Phillip Cortney, president of Coty Inc. takes his "hands -off entertainment code" crusade to Chicago. Calls tv "prostitute of merchandising." Page 65. NAB code board and chairman get tough Last week's L.A. meeting w Ls saw a stern amendment drafted to tv code aimed at prohibiting mis- 5000 representation in both programs and commercials. Chairman McGannon WATTS took to closed -circuit tv to plead for adherence to the code and self regulatory practices by tv people before the government lends a "helping hand." Page 68.

Network gains Gross billings hit over $451 million for Jan. -Sept., a 1 10.5% gain. Page 72. Ratings on the pan MBS President Robert F. Hurleigh predicts Senate probe will show how riggings and misinterpretations are under- mining value of ratings; predicts exposures will have profound effect on industry. Page 78. Doerfer serves notice Addressing TvB, FCC chairman warns that closer scrutiny is to be given programming and advertising; says broadcasters must be given full responsibility with immediate steps necessary to remove deception. Page 86. Senate warning Commerce Committee Chairman Magnuson assails abuses in tv, charges laxity by broadcasters, FCC and FTC in preventing them and calls present Tv Code "ineffective." He says he'll call all three up for reckoning next year. Page 92. No delay here FCC to take first testimony Dec. 7, in its broad inquiry into radio and tv programming and advertising. Prospective witnesses asked to notify the Commission by Nov. 25. Page 94.

CBS -TV issues program rules Policies designed to make sure pro- Take a look at the latest Hooper (J -F, 1959) gramming is what it purports to be are distributed, but no strict "magazine concept" of programming and selling is foreseen. Page 98. TIME WILS STATION B

Mon -Fri DEPARTMENTS 7:00 am 57.0 26.5 12:00 noon AT DEADLINE 33 LEAD STORY 37 BROADCAST ADVERTISING 37 MONDAY MEMO 19 Mon -Fri BUSINESS BRIEFLY 66 OPEN MIKE 22 12:00 noon 66.2 16.3 CHANGING HANDS 76 OUR RESPECTS 125 6:00 pm CLOSED CIRCUIT 5 PROGRAMMING 98 COLORCASTING 99 THE MEDIA 68

DATEBOOK 10 WEEK'S HEADLINERS 34 , Represented by VENARD, RINTOUL.$ MdONNELL,,,Inc. EDITORIAL PAGE 126 EQUIPMENT & ENGINEERING 103 assoc is FANFARE 111 associated with FATES & FORTUNES 105 WILX V FOR THE RECORD 114 NBC CHANNEL 10 GOVERNMENT 86 studios in Lansing - INTERNATIONAL 110 Jackson - Battle Creek and WPON - PONTIAC

BROADCASTING, November 23, 1959 7 me,I6)/i

Storer time is much more than seconds on the clock. It is sales

impact ... maximum audience .. . top ratings ... increased sales.

For example, in Philadelphia . . . Storer Radio station WIBG is first in every survey and reaches more families in all categories than

any other station. In Cleveland . . . Storer Television station WJW -TV is the highest rated, most popular station in town. Further proof that a Storer minute is a bigger minute.

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DETROIT WJBK

CLEVELAND WJW

WHEELING WWVA

TOLEDO WSPD

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LOS ANGELES KPOP

anal Sales Offices: 625 Madison Ave., N.Y. 22, PLaza 1 -3940 230 N. Michigan Ave., Chicago, FRanklin 2 -6498 International Southeastern Field Sales Manage- ment Institute, Atlanta Biltmore Hotel, Atlanta, MMMMMMMMmMMMMoM a Ga. (tMEMim'_`suwma t DECEMBER . .1 sfmma 'sum *Dec. 1- Advertising Research Foundation an- ''MMMMMMM : MMMMM 1 nual business meet, Hotel Sheraton -East, New -MM111MMMM : r1MMlrt 11 York. AMMMMMM : MMI irlrl Dec. 1 -Radio & Television Executives Society .11M11111M111. .:.._..''.. _III timebuying -selling seminar. George Huntington, vice president -general manager, Television Bureau of Advertising and Horace S. Schwerin, president, Schwerin Research Corp., delve into "Sponsor Identification -What's It Worth ?" Hotel Lexing- 11$ ton, New York, noon -2 p.m. TIP Dec. 2-4--Electronic Industries Assn. winter con- , , Mi ference, Statler- Hilton, Los Angeles. MM Dec. 4 -NAB convention committee, NAB head- ,-:MI rr _Atli MMMMM1 quarters, Washington. IIIIf /IIIIIIMIIItEUrtrt/MMMiMI Dec. 8 -Radio & Television Executives Society ,[` . rB B>r a 88 re 8M 1A 8/ re wl >r Br w . w timebuying -selling seminar. Jack Wrather, board chairman, Independent Television Corp., discusses commercial tv in Britain. Hotel Lexington, New York, noon -2 p.m. A CALENDAR OF MEETINGS AND EVENTS "Dec. 8- Academy of Television Arts & Sciences at Los Angeles, evening general membership meet- IN BROADCASTING AND RELATED FIELDS ing on "Tape vs Film" at Beverly Hilton Hotel, ( *Indicates first or revised listing) Joseph P. Cuff Beverly Hills, Calif. Dr. Frank Baxter, UCLA Robert E. Eastman professor and tv teacher, will be moderator of & Co., Inc. NOVEMBER a panel comprising James Schulke, KTLA; Tom New York Office Nov. 22- 24- American Bar Assn. national con- Sarnoff, NBC; Sheldon Leonard and Bud Yorkin, ference on judicial selection- administration, Chi- producers; Bob Stefan, BBDO, and Bob Day, Am- cago. In conjunction with American Judicature pex. Society and Institute of Judicial Administration. Dec. 8- Advertising Club of Boston, Hotel Statler. News, government, political and bar group repre- Speaker: Robert Hurleigh, president, M BS. sentatives are invited. Radio, tv and press will Dec. 11- Comments due to the FCC on stereo- receive special invitations to attend a "landmark" phonic multiplexing rules as part of FCC's inquiry meeting to discuss basic problems of the courts, into possible wider use for fm subsidiary commu- ANTICIPATION. "with emphasis on better methods of selecting nications authorizations. judges." *Dec. 11- American Federation of Tv & Radio Nov. 23 -Sales Marketing Executives of Chicago Artists theatre party for benefit of George Heller Like a lawyer, a salesman must an- and Milwaukee, combined meeting, Congress Hotel, Memorial Foundation, ANTA Theatre, New York. Speaker: Robert Hurleigh, president, MBS. ticipate. Chicago. Dec. 15 -Radio & Television Executives Society 'Nov. 23 -24 -Art Directors Club of Chicago an- timebuying -selling seminar. Kevin B. Sweeney, pres- Anticipate and have answers ready nual awards dinner, Grand Ballroom of Palmer ident, Radio Adv. Bureau, presents latest radio House, Chicago. "Best- in- advertis:ng art" awards data. Hotel Lexington, New York, noon -2 p.m. for the buyer's objections. include nine top, plus 13 runnerup commercials, 'Dec. 15- 16- Senate committee on communica- as well as best print ads, all to be displayed in tions holds hearings on tv boosters and community Also anticipate the sales points most city's new skyscraper Prudential Bldg. Nov. 24- tv systems in Casper, Wyo. Sen. Gale McGee (D- likely to receive favorable response. Dec. 4. Dinner will feature comedian Jonathan Wyo.) will preside. Winters as guest star and other entertainment, Dec. 31- Academy of Television Arts & Sciences And, like a lawyer, arrange the se- plus dancing. Tickets ($12.50 each) may be New Year's Eve ball, Beverly Hilton Hotel, Beverly obtained from ADCC headquarters, 6 E. Lake St., Hills, Calif. quence of sales points to build to the Chicago 1. Nov. 24: Reception for advertising logical and inescapable conclusion: agency executives and press at Prudential Bldg. JANUARY 1960 the sale. Nov. 23- 25- Women's Advertising Clubs' mid - Jan. 5 -Radio & Television Executives Society western intercity conference, Oakton Manor, timebuying -selling seminar. Louis Hausman, di- The salesman must also anticipate Pewaukee, Wis. rector, Television Information Office, and Gilbert Seldes, author, critic and director of Annenberg Television Executives Society what his competitors may offer and Nov. 24 -Radio & School of Communications, U. of Pennsylvania, timebuying- selling seminar. Henry Brenner, presi- be prepared to prove his merchan- provide "A Critique At Mid -Season." Hotel Lex- dent, T. V. Q., and Albert E. Sindlinger, president, ington, New York, noon -2 p.m. Sindlinger & Co., answer "What's New In Nose dise superior. Jan. 6 -9 -High Fidelity Music Show, Shrine Ex- Counting ?" Hotel Lexington, New York, noon -2 p.m. position Hall, Los Angeles. Sponsor: institute of Use anticipation liberally in all your *Nov. 25 -Radio & Television Executives Society High Fidelity Manufacturers. selling. You'll make more sales. luncheon. Irving Gitlin, creative projects executive, Jan. 8- Academy of Television Arts & Sciences CBS News; John P. Cunningham, board chairman, "close -up" dinner -show testimonial to Arthur Cunningham & Walsh, and John F. White, presi- Godfrey, Waldorf Astoria, New York. (Rescheduled dent, National Education Tv & Radio Center take from original announcement for Dec. 4 at Seventh part in symposium on educational tv. Grand Ball- Regiment Armory.) room, Roosevelt Hotel, N.Y. Jan. 10- 14- National Retail Merchants Assn., Nov. 27-29--National Assn. of Tv & Radio Farm 49th annual convention, Hotel Statler -Hilton, New Directors annual fall convention (in conjunction York. Sales promotion division board of directors with International Livestock Exposition and 4 -H meet there on 13th. Hilton Hotel, Chicago. Nov. P.S. Another sales tip: put wings to Congress), Conrad 30- Jan. 12 -Radio & Television Executives Society Chicago Area Agricultural Assn. luncheon hosted your sales in Dayton with WING. timebuying -selling seminar. H. P. Lasker, vice by NATRFD. president in charge of sales, Crosley Broadcasting Top ratings -a great record of Nov. 29 -Dec. 1-First annual communications Corp., and William E. (Pete) Matthews, vice pres- sales performance! forum for broadcasters, Pennsylvania State U. ident- director, media relations -planning, Young & Speakers in "Broadcasting: The Challenge of Rubicam, view "How Many Commercials Make Too Responsibility" forum include Robert D. Swezey, Many ?" Hotel Lexington, New York, noon -2 p.m. Sig Mickelson, president, CBS News; Edward *Jan. 13- Canadian Board of Broadcast Governors Stanley, public affairs director, NBC; Ralph opens public hearings for second tv license in Renick, past president, Radio -Television News Di- Winnipeg. rectors Assn. and news vice president, WTVJ (TV) Jan. 18- Canadian Board of Broadcast Governors Miami, Fla.; Dr. Charles Seipmann, communica- opens public hearings for second tv license in robert e. eastman & co., inc. tions education professor, New York U. Vancouver. Nov. Academy of Television Arts & Sciences Jan. 19 -Ninth annual Sylvania awards, Hotel representing major radio stations 30- it New York, forum on music for television, NBC. Plaza, N. Y. WNEW WIL KLAC KJR KXL *Nov. 30- Hollywood Ad Club luncheon at Holly- Jan. 19 -Radio & Television Executives Society KNEW WRIT CKLW WHBQ KXOL wood Roosevelt Hotel. Robert Light, president, timebuying -selling seminar. Carl Lindemann Jr., KBOX WING WCOL KDEO WARM Southern California Broadcasters Assn., will be vice president in charge of daytime programs, KQEO WPTR WSBA WAAB WKLO chairman of a panel comprising Fred Ruegg, NBC -TV, and Frank Minehan, vice president- direc- KLEO WEEP KTOK WSAV KSYD KNX; Bill Beaton, KWKW; Charles Hamilton, tor of media -chairman of plans board, SSC &B, KINKY WAMS KXLR WZOK KRIZ KFI; Bob Reynolds, KMPC, and Bob Purcell, discuss "What's The Difference In Daytime Audi- KHEY KFWB, to discuss "Radio- 1959." ences?" Hotel Lexington, New York, noon -2 p.m. Nov. 30 -Dec. 4- National Sales Executives- (continued on page 15)

10 (DATEBOOK) BROADCASTING, November 23, 1959 Now FARGO is No. 1 in the U.S.A., for retail sales per family!

We've been telling you for years that our hayseeds in the fabulous Red River Valley are big earners, big spenders.

Now every issue of SRDS points out that Fargo has the TOP position among all American cities, for retail sales per household. The national average is $3,944 per house- WDAY hold ... as compared to Fargo's whopping $5,970! FARGO, N. D.

NBC 5000 WATTS Obviously, some of this buying is done by the 970 KILOCYCLES thousands of people who drive in to Fargo

from "all over." But ALL these people hear PETERS, GRIFFIN, WOODWARD, INC., WDAY regularly. Ask P.G.W. for the facts Exclusive National Representatives and figures on WDAY's really amazing place in the entire Red River Valley!

BROADCASTING, November 23, 1959 11 TALES OF VI ir IHI C n II IN A NEW HALF -HOUR SERIES THAT IS BIG! RICHE ADULT ------. JOIN THESE IMPORTq Ballantine T NAMES P e N Chattanooga er Bristol-Myers TODAY! sto/ _ Myers F G as ,3. I[RCIIANDISABLE! °°ds Company Brow Mead GOrdon, n & Williamson ow- s DOndr;/ Proctor o/dO eread (Whitehall cto, O /XI_ FoOa MMot Foods DrU9) Ga) a LaC/ede era/ Cec Stores Mr. C/ean 0 R °ya/ Gas 7-1/ w c hite "tie pto.els COmpany /4/6)2_MC Seo ltln9 e System tttit S mo/ V / / ., o s, /17 /,RGe SChar/o ap 0 Trans nc Supe, 1/1/G/) eC ya/U C''/°f/72," evfa/ < cOntin ~ O chenecta 14/AD o ti1,q ay CC

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MINUTES AVAILABLE! *SAN FRANC.ISCu CHRONICLE NBC AFFILIATE CHANNEL 4 PETERS. GRIFFIN. WOODWARD

14 BROADCASTING, November 23, 1959 Jan. 22- 24- Advertising Assn. of West midwest- ern conference, Lafayette Hotel, Long Beach, Calif. Jan. 24 -29 -NAB Board of Directors, El Mirado Hotel, Palm Springs, Calif. Jan. 25- 29- National Sales Executives- Inter- national St. Louis Field Sales Management Insti- tute, The Chase -Park Plaza Hotel there. Jan. 26 -Radio & Television Executives Society timebuying -selling seminar. Performers Bob El- liott and Ray Goulding quip on the question of whether audiences are "Out- Sophisticating" the sponsors. Hotel Lexington, New York, noon -2 p.m. Jan. 26- Academy of Television Arts & Sciences forum on international television, Beverly Hilton Hotel, Beverly Hills, Calif. `Jan. 26 -28- Georgia Radio & Tv Institute, Athens. Co- sponsors: Georgia Assn. of Broadcasters, U. of Georgia's Henry W. Grady School of Journalism. Speaker: Sig Mickelson, CBS News president. DETROIT Jan. 27- Advertising Research Workshop, Assn. of National Advertisers, Hotel Sheraton -East, New York. you Jan. 29- Adcraft Club of Detroit, Statler Hotel. Speaker: Robert Hurleigh, president, MBS. Jan. 30- Oklahoma Broadcasters Assn. annual meet, Hotel Tulsa, Tulsa. FCC Comr. Robert E. Lee know and Balaban stations' John Box slated to speak. FEBRUARY 1960 Feb. 2 -Radio & Television Executives Society Rodney where timebuying -selling seminar. T. Shearer, vice president, A. C. Nielsen Co., and James W. Seiler, director -president of American Research Bureau, square off on ratings. Hotel Lexington, you're New York, noon -2 p.m. Feb. 3 -5- Institute of Radio Engineers' winter convention on military electronics, Ambassador Hotel, Los Angeles. going Feb. 5- Advertising Federation of America mid- winter conference, Statler -Hilton Hotel, Washing- ton. Feb. 6 -Art Directors Club of Los Angeles. Pre- with sentation of awards for best advertising and editorial art of 1959 at Statler Hotel there. Prize- winners and other outstanding entries will be displayed for following month at California Museum of Science & Industry. *Feb. 7- 9- Advertising Federation of America First District conference, Statler -Hilton Hotel, Boston. Feb. 8- Academy of Television Arts & Sciences at New York, forum on tv for children and teenagers, CBS Studio 52. Feb. 8- Minneapolis Sales Executives Club, Hotel Normandy. Speaker: Robert Hurleigh, president, M BS. Feb. 9 -Radio & Television Executives Society timebuying -selling seminar. Ray L. Stone, associate media director, Maxon Inc., and Robert A. Sell 'em coming and going Dominate Wulfhorst, associate media director, Dancer -Fitz- gerald -Sample, discuss the "Station Image Factor Detroit, the "market on wheels" Cap- In Timebuying." Hotel Lexington, New York, noon - 2 p.m. ture the home audience, too Go BIG Feb. 14- 20- Advertising Federation of America's on the "Station on the Go" Go Sat- National Advertising Week (co- sponsored by Ad- vertising Assn. of the West). uration on special low cost multi -spot Feb. 15- 19- National Sales Executives- Interna- tional Cleveland Field Sales Management Institute, plan Call KATZ for details Sheraton -Cleveland Hotel there. Feb. 16 -Radio & Television Executives Society is DETROIT. timebuying -selling seminar. Bert R. Briller, director WJBK -Radio of tv sales development, ABC -TV, and Arthur H. McCoy, executive vice president, John Blair & Co., on "Selling Through Presentation -Or From a The Hip." Hotel Lexington, New York, noon -2 p.m. Feb. 17- Hollywood Ad Club second annual Broadcast Advertising Clinic, all -day session at Hollywood Roosevelt Hotel. Producers' awards for best tv and radio commercials produced in South- STORER ern California during 1958 will be presented at luncheon. Phil Seitz of "Advertising Age" and station Bill Merritt of BROADCASTING are again chairmen of the awards committee. Mary Salzman rf MAC is clinic chairman. Feb. 17 -Assn. of National Advertisers, co -op advertising workshop, Hotel Sheraton -East, New York. "Feb. 19-Sales Executives Assn. and Advertising Club of St. Louis, combined meeting, Statler Hil- ton Hotel. Speaker: Robert Hurleigh, president, M BS. Feb. 19- 22- National Sales Executives- Interna- tional mid -winter board of directors meet, Robert Meyer Hotel, Jacksonville, Fla.

BROADCASTING, November 23, 1959 (DATEBOOK) 15 Feb. 21 -22- Virginia AP Broadcasters -Wash- ington & Lee U.'s radio newsmen's seminar. "Feb. 23 -Radio & Television Executives Society timebuying -selling seminar. Tv personality Dick Clark speaks on the teen -age market. Hotel Lex- ington, New York, noon -2 p.m. "Feb. 24- Academy of Television Arts & Sciences forum on good & bad programs, Beverly Hilton Hotel, Beverly Hills, Calif. Feb. 24-25 -Fifth annual State Presidents Con- ference under NAB auspices, Shoreham Hotel, Washington. Presidents of state broadcasters associations will attend; Voice of Democracy luncheon will be a feature. MARCH 1960 "March 1 -Radio & Television Executives Society timebuying -selling seminar. John F. Hurlbut, director of promotion -public relations, WFBM -TV Indianapolis, and Harold A. Smith, program promotion- merchandising manager, Needham, Louis & Brorby, handle topic, "It Takes Two To Tango In I! H Agency -Station Cooperation." Hotel Lexington, GROWT New York, noon -2 p.m. March 4 -6 -Disc Jockey Assn. convention, Los Angeles. Business sessions at 20th Century -Fox studios, where d.j.s will participate in filming "The Big Platter Parade." March 7- 11- National Sales Executives- Interna- tional San Francisco Field Sales Management In- stitute, Hotel Mark Hopkins there. `March 8 -Radio & Television Executives Society EXPERIENCE! timebuying -selling seminar. John F. Howell, CBS Films' vice president -general sales manager, and Charles W. Shugert, the Joseph Katz Co.'s executive vice president, on "Syndication as a Media Buy." Hotel Lexington, New York, noon -2 p.m. March 13 -14 -Texas Assn. of Broadcasters spring meet, Rice Hotel, Houston. *March 15-Radio & Television Executives Society The two prime requisites timebuying -selling seminar. Richard S. Salant, vice president of corporate affairs, CBS, Inc., and speaker from advertising agency of one of the major political parties, discuss "The Fall Polit- for sound representation . . ical Campaigns and Broadcasting." Hotel Lexing- ton, New York, noon -2 p.m. March 15- Academy of Television Arts & Sciences at New York, forum on educational tv, NBC. March 16- 18- Electronic Industries Assn., spring conference, Statler Hilton, Washington. March 21 -24- Institute of Radio Engineers national convention, Astoria, healthy, continued growth New York. *March 31- Academy of Television Arts & Sci- ences forum on "Do They [ratings] Really Know ?" and balanced experience. APRIL 1960 April 3 -7 -NAB Annual Convention, Conrad Hilton Hotel, Chicago. =April 4- Academy of Motion Picture Arts & Sciences annual Oscar awards ceremonies, Pantages Theatre, Hollywood, and broadcast on NBC Radio - Tv networks 10 -11:30 p.m. EST. April 6- Academy of Television Arts & Sciences forum on New York station operations, ABC. April 15 -17- National Sales Executives- Interna- VENARD, RINTOUL & McCONNELL, INC. tional spring finance and executive committee meets, Hotel Leamington, Minneapolis. TV & Radio Station Representatives April 21- 22- National Retail Merchants Assn. board of directors meet, Hotel Statler, Dallas, NEW YORK CHICAGO DETROIT LOS ANGELES Tex. SAN FRANCISCO DALLAS `April 22- Virginia AP Broadcasters, National Press Club, Washington. April 24- National Retail Merchants Assn. sales promotion division board of directors meet, Para- dise Inn, Phoenix, Ariz. April 24- 27- National Retail Merchants Assn. sales promotion division mid -year convention, Paradise Inn, Phoenix, Ariz. ' "April 24 -27- Continental Advertising Agency Net- work annual convention, Fontainbleau Hotel, Miami Beach. ''April 24 -28 -U. of Florida School of Journalism & Communications journalism- broadcasting week, Gainsville. (Broadcasting Day, 25th.) "April 25- Academy of Television Arts & Sciences forum on pay tv vs. free tv. April 25- National Sales Executives -International New York Field Management Institute, Barbizon - Plaza Hotel there.

April 25 -27 -Sales Promotion Executives Assn. annual conference, Hotel Astor, New York. April 29-Ohio Assn. of Broadcasters, Pick -Ohio Hotel, Youngstown. 16 (DATEBOOK) BROADCASTING, November 23, 1959 1 in sales" while Higbee's was closed!

Broadcasting on WERE for Higbee's, Cleveland's Operators at station WERE were flooded with 1231 big department store, Bill Randle asked for tele- telephone orders from 8 -11 PM.. . phone orders for the RCA Victor album, ''60 Years opposite prime television time. of Music America Loves Best."

It added up to an amazing total of sales on while the store was closed. Final tally on all orders Thursday evening, October 15...... telephone and mail was $6,041.

Local boys make good on

Adventure Radio in Cleveland Represented by Venard, Rintoul & McConnell, Inc.

BROADCASTING, November 23, 1959 17 ever dangle a wienie?

PHOENIX, ARIZOI KOOL -TV is dangling three of the juiciest these days, Choose any survey, Nielsen, ARB or Telepulse. KOOL -TV is FIRST IN PHOENIX. We can't think of better nibbling for time buyers.

KOOL -TV dominates the rich Arizona Market with the highest tower and highest power. FIRST IN PHOENIX* CHANNEL *Nielsen, ARB, Telepulse Representative: George P. Hollingbery MONDAY MEMO from NORMAN COHEN, comptroller and assistant to president, Mogul Williams & Saylor, New York Automation for the paper jungle Like death, taxes and old movies on home for the millions of vagrant forms timate orders from each agency which tv, the checking of performance affi- that constitute our paper prison? are automatically transcribed on com- davits for spot broadcast is as inevi- Mechanical Marvel I dreamed on. mon order cards. Orders are then trans- table as it is unpleasant to contemplate. A magnificent structure materialized be- mitted directly to stations on duplicate The broadcast industry has matured fore me. The towering white -marble cards that are electronically printed and considerably in less than 40 years. building appeared to be a classic ex- punched for mark -sensing operation at Yet in all that time, nobody has devised ample of modern architectural opulence. the stations. (Mark sensing is being done a new or sufficiently different method- It looked as though the Taj Mahal had by humans at some stations and com- ology for affidavit checking which will been re- designed and renovated by H. puters at others. The mark sensing puts eliminate some of the effort. G. Wells and George Orwell with the a carbon coating by pencil permitting Current practice requires each affi- help of Frank Lloyd Wright. Inside, a electronic impulses to pass through and davit to be checked against the orig- pervasively antiseptic atmosphere indi- activate the equipment.) Stations re- inal order or estimate-spot for spot. cated cold efficiency and a minimum ceive punch cards with sufficient print- To those fortunate few who have never number of human beings. All around ing to include the order. If an order is been exposed to the paper jungle that me were gigantic machines. The flash- long or complex, several cards are used. burgeons after any spot campaign is ing lights and the quiet rumble held me "Mark- sensed cards are returned, set into motion by an agency, the sight spellbound. along with the corresponding bills, to would be a revelation. Take the case A moment later an attendant ap- the center which runs the cards through of a single invoice for 100 spots. In- proached me. He was vaguely familiar, the equipment. If the spots utilized credible though it may seem, 100 sepa- but it was not for some time that I match the spots ordered, the bill is rate clerical operations must be per- recognized him as a member of my staff. passed on to the agency's accounting formed to match affidavit of perform- When I had last seen him, he was sink- department. If a discrepancy is uncov- ance and original estimate. Clerical ing below a tidal wave of affidavits. He ered, an automatic process pinpoints time consumed in affidavit checking told me he was the only human at- the error and sends the card down for for even a modest spot buy is enormous tached to the new Affidavit Center, a investigation." central bureau that had been estab- -and disproportionately costly. The attendant informed me that the lished in 1970 by all agencies engaged Solution Possible Although I may automatic operation saves immense in air media advertising. Waving aside be tilting at windmills with a drinking sums of money and considerable time my questions, he proceeded to explain straw, I cannot be convinced that the over the method used as late as the operation: 1960. situation is hopeless. Moreover, he said, in a few short years, "These machines are the penultimate How long must we put up with a the center will have perfected a far method which requires the identical data processing equipment. superior operation. clerical effort for $2,000 spots as for The communications center receives es- will $5 spots? And in cases where commis- "Stations submit to the center all information pertaining to sion earned on one spot is small because actual broadcasts. Bills would of its low rate, the cost of affidavit be transmitted on common language magnetic checking is way out of line with the tape. realities of sensible costs for record After a thorough check, requiring sec- keeping. onds to complete, a single bill for all spot broadcast The answer? No single advertising performances would be made up for each agency. Of agency can provide one. Like so many course, the system of other aspects of business, a solution re- common language tape would require common quires concerted action. Either all language facili- agencies utilizing spot broadcast media ties at each station." must agree to accept certain uniform Bank Experiment He predicted an operating procedures or else we must intermediate step would precede the abandon ourselves to a continuance of common language system. This would our most annoying cost headache. involve magnetically imprinted invoices My own theory on the subject is and affidavits, a concept based on ex- tinged with elements of science fiction. periments undertaken by banks. It does not eliminate authentication of My fantasy ended as suddenly as it performances which, of course, would began. I knew it was nothing more be a complete but unacceptable solution. than a reflection of my concern over The basic notion requires "together- a problem that cries out for corrective ness." A few imaginative and far -sighted Norman Cohen splashed into the sea action. It was a disturbing thought. agencies can easily get the ball rolling of performance affidavits when he first But then I relaxed as I recalled the lines within the next year or two. joined Emil Mogul Cd. as comptroller of the little -known poet, George Wil- It came to me in a garish dream. An in 1955. Before then he had been a liams Curtis: endless torrent of invoices, estimates and certified public accountant. He became 1 walked beside the evening sea affidavits fluttered before my eyes and also assistant to the president in 1956, And dreamed a dream that could piled up about me. Suddenly, a flash of assuming additional management re- not be. inspiration cut a swath through the sponsibilities including personnel. Mr. The waves that plunged along the paper walls. Why not establish a central Cohen earned his M.A. at Columbia shore bureau -a clearing house to provide a School of Business. Said only: "Dreamer, dream no more"

BROADCASTING, November 23, 1959 19 Taeay3T: RTSawRo ñ.

"SnperScseper -dp

.7f caw" is Iv bYV a ia Nm ateria eA 1de er.xe' TAMPA -ST. PETERSBURG ,, .>...... - w " ...»..°,.:.wé- ' - _...... ,. TAMPA:9.R. . ST. PETERSBURG ea,®, ea ae .er wTVt ®=7"

TAMOA- ST. PETERSBURG

WT1(T. market on the move

Industry on the move...never stopping...continues to headquarter in Tampa, St. Petersburg . . MARKET ON THE MOVE.

Day by day . . . month by month . . . the plants go up ... and so does Tampa- St.Petersburg in the market listings!

station on the move . . .WTVT with top CBS and local programs, makes TV's most modern facilities available to advertisers . . . studio Videotape unit; mobile Videotape unit; weather radar; rear view projector; plus two studios and six cameras. WTVT . . . first in every way in Tampa- St. Petersburg,, Market on the Move!

os t*T5,-ior'Peo-eun ' "

TOTAL SHARE OF AUDIENCE

48.6% ... Latest ARB

Check the Top 50 Shows! ARB TAMPA - ST. PETERSBURG WTVT 37 ... market an the era) ve ro maw- Station B 9 wTvT 17= Station C 4 .:""2":4 ""*"." " -, """" NIELSEN WTVT 38 TAMPA- __. ST. PETHRSIBURG Station B 10 - Station C 2

MM.. iiTVT 0.1.1

station on the move WET CHANNEL 13

TAMPAST. PETERSBURG NE WKY TELEVISION SYSTEM, INC. WKY-MY WKY-RADIO Oklahoma City

Represented by the Katz Agenci

ASOTA OPEN MIKE

Sales promotion duties send me two copies . . . EDITOR:

EDITOR : Jack R. Poppele ... 15 reprints ...... thanks ... for figuring out the President Mort Silverman percentages on replies to our survey WAUB Auburn. N.Y. General Manager ( "100 sales promotion mgr.'s duties," EDITOR: WJBO Baton Rouge, La. page 76, Nov. 9). This is typical of ... forward 20 copies . . . EDITOR : BROADCASTING'S digging ... a plus I've H. K. Crowl ... three reprints . . . begun to expect from your magazine. President Anne Ripley Incidentally, we may not have made WAVI Dayton. Ohio it clear that the survey was not mailed WPOP Hartford, Conn. [EDITOR'S NOTE: Reprints available, 10¢ to sales promotion managers.. We sent EDITOR : each.] it to 100 sales managers. Why? Because send us 25 copies . . . our fellow sales promotion managers Lawrence A Reilly Fm radio status study may not have told the truth and also be- WSUB Groton, Conn. cause we wanted to open some sales EDITOR: EDITOR: management eyes. Urgently need 100 reprints, Feb. 9, send 25 reprints . . . However, we could well have listed 1959, article, "Have audience, can sell a one -hundred- and -first job. That would Agnes McGillvra -fm." have been "fill out questionnaire for Co -Owner John Hurlbut sales manager." Because many promo- WBIW Bedford, Ind. Promotion Mgr. tion managers got stuck with it. EDITOR: WFBM -TV Indianapolis John L. Williams NOTE: Reprints are available, ... send five copies . . . Advertising and Sales Promotion [EDITOR'S Mgr. Joe Milsop WBZ Boston Station Manager Quiz scandal opinion polls WCPA Clearfield, Pa. EDITOR : EDITOR: I have just read your article stating KING music survey . . . 20 copies . . . that the public is disillusioned with tv Irving Parks Jr. (Nov. 9, page 37). I don't know where EDITOR: WNAT Natchez, Miss. you made a poll. . . . I do know that Please send us 250 reprints of the the people I have talked to about his KING musical survey (page 33, Oct. EDITOR: uproar have an entirely different opin- 12). two copies ...... ion and so do we... . Thad M. Sandstrom Leonard Coe We all like quiz programs and would General Manager Manager like to see them all come back. And WIBW -AM -TV Topeka, Kan. KLRA Little Rock, Ark. why not? It didn't cost the public any-

Norfalk -Portsmouth Newport News -Hampton \\\\ ,\.. 22 BROADCASTING, November 23, 1959 FAMOUS MEASURING INSTRUMENTS: 4 his is ARBITRON, the unique new electronic measuring instrument which records instantly on a central board the number of television sets turned on at any given moment, and the channels to which they are tuned. This revolutionary new research tool has answered the demand of the television industry for instantaneous audience measurement around the clock. It was developed, in ARB's typical pioneer fashion, for multi -network, multi -million The standard population areas, to furnish immediate audience data. by which others This research brain, a logical development of ARB research which perfected the Diary (still a backbone of ARB service in are judged most markets) lets television and sales executives actually watch minute -by- minute changes in viewing in a metropolitan market -such as New York, where it was introduced. It embodies the tomorrow of television research today, offering instant ratings on any show within a 90- second period.

ARBITRON is currently providing round -the-clock audience information for the Nation's largest TV market in weekly and monthly summary reports. ARBITRON also provides a network rating index from a multi- market area made up of 7 cities where each network is represented. Clients receive daily reports of network

ABOITN audience activity as well as a monthly ARS ABOITNO MINION A881TR0N ABTA,' ARBITRI summary booklet. Immediate ratings may be had by telephone or any other fast means. On special order, printed break- downs by 90- second segments can also be furnished ... all for the ultimate in . . .

Accuracy ... Reliability . . . Believability

AMERICAN RESEARCH BUREAU, INC. WASHINGTON NEW YORK CHICAGO LOS ANGELES BROADCASTING, November 23, 1939 23 AtliII 1ACO 'Ln1 r g'IM;

This ad ran 25 years ago in Broadcasting

We thought you'd like to know that WCKY has just had the BIGGEST October in its 30 years of operation, and STILL DOING THE REAL JOB FOR THE ADVERTISER 1 thing and the government got most of it.... The quiz programs were interesting and educational.... I don't dislike Charles Van Doren at all. I feel sorry he was made the goat. How many others Q won and who is to say would you or I have, had we had the chance? Picture *- and Well, I've said all I can writing I might just as well tear it up, but 1 *What's your W00Dquotient? won't. This is just one old woman's opinion. Mrs. Mary McCarrick Phoenix, Ariz. EDITOR: Me too. Edward M. McCarrick

EDITOR: A note to express my appreciation for BROADCASTING'S leadership in conducting two surveys regarding the public's attitude toward television... Ralph Renick Vice President in Charge of News WTVJ (TV) Miami [EDITOR'S NOTE: The Philadelphia research firm of Sindlinger & Co. polled citizens coast -to -coast for BROADCASTING Market Planning Corp. says most house- What is the accumulated on- the -air radio both before and after Charles Van Doren's wives listen between 6:00 - 9:00 a.m. experience of our WOODpersonalities? testimony before the House Oversight Sub- How many more listen to WOOD at that committee. The second poll showed a de- time? 25% 50% 100% 69 YEARS 99 YEARS 149 YEARS cided switch of public sentiment and loss ay¡ ungi asout %001 (xPzuvis of face for tv. Polls were published in Nov. Gugddoyna Ú. Gu}i(as ¡nfssaaans may! fo itu P'uo)ois pug ayi may' aJO % g sink 6t1) 2 and Nov. 9 issues.] Educational tv report EDITOR: We have recently seen a copy of your 1957 report on educational television and wonder if you still have any of the reprints available? Vivian L. Toewe California Teachers Assn. . MUSKEGON Burlingame, Calif. GRAND RA P ! D 5 LANSING [EDITOR'S NOTE: Reprints of the Nov. 11, 1957, article are still available, 5¢ each.) BATTLE CREEK KA'_r1e'AZCCS, BOOKS What percentage of Michigan's retail sales WOOD -AM has grown with Western Mich- - outside Detroit - come from greater igan. How long has it served this area? WOODIand? 20% 30% 40% 25 YEARS 35 YEARS 45 YEARS Successful Television and Radio Ad- (puviaOOA.( laivaló uio.f au

26 (OPEN MIKE) BROADCASTING, November 23, 1959 CHIEF ENGINEER'S REPORT ON RCA -6448

C. E. Smith WKOW -TV Madison, Wisconsin 12,000 "TROUBLE- FREE" HOURS ON CHANNEL 27... AND NO LET -DOWN IN SIGHT

Read what Chief Engineer C. E. Smith of WKOW -TV in Madison, Wisconsin, has to HOW TO GET MORE HOURS FROM AN RCA -6448 say about the RCA -6448 beam power tube: Use only high -quality water to fill the "One of our RCA- 6448's has clocked 12,000 hours of service in our visual power water system initially and make provision for amplifier. Another just passed the 10,500 hour mark in our aural power amplifier. Both continuous regeneration of the system water. (A suitable method is given in the RCA -6448 tubes are still delivering top performance. Long tube life like this is a big item in keep- technical bulletin.) Be liberal with water flow ing transmitter operating through tube ducts. expenses down." Make certain that electronic protective de- Many UHF -TV stations all over the country have discovered that proper care of their vices are functioning properly. RCA- 6448's often pays off in extended service far normal expectancy. "Break -in" new tube in accordance with in- beyond tube life structions in the RCA -6448 technical bulletin. Result: reduced transmitter maintenance and downtime, more hours of service per tube Raise filament voltage gradually (prevents dollar. undue thermal stresses in the filament). Run both filament sections at same voltage -ob- Contact your RCA Electron Tube Distributor whenever you need tubes for broad- tained from well -regulated supply. filament at lowest voltage practi- casting and telecasting operations. He a Operate also carries complete line of high -quality RCA cal for adequate emission (not less than Sound Tape for your convenience. 1.25V per section). During standbys of up to 2 hours reduce filament voltage to 80% of normal. value. For longer periods, turn off filament power. RADIO CORPORATION OF AMERICA Avoid stresses at ceramic seals -especially Electron Tube Division Harrison. N. J. when tightening or removing Nyater fittings. Operate spare tubes periodically. Vsk. Keep all tube surfaces CLEAN -to avoid ANOTHER WAY RCA SERVES THE BROADCASTING INDUSTRY' THROUGH ELECTRONICS leakage and voltage breakdown. The top motion picture stars, 54 great motion pictures listed alphabetically- because including such great films as who's to get top billing?

Don Ameche Rita Hayworth The Razor's Edge Robert Armstrong Sonja Henie Wilson Lew Ayres Lena Horne The Farmer Takes a Wife Fay Bainter Edward Everett Horton Sweet Rosie O'Grady Lynn Bari Louis Jouvet The Mighty Barnum Wendy Barrie Paul Kelly Freddie Bartholomew Alexander Knox Grapes of Wrath Anne Baxter Laurel and Hardy Mark of Zorro Warner Baxter Edmund Lowe Stormy Weather Constance Bennett Ida Lupino Moontide Joan Bennett Fred MacMurray My Gal Sal Wallace Beery Fredric March Banjo On My Knee Charles Boyer Tony Martin Dolly Sisters Walter Brennan Victor Mature The Affairs of Cellini Virginia Bruce Joel McCrea Moon Over Miami Spring Byington Victor McLaglen Cab Calloway & Band Adolphe Menjou Adventures of Sherlock Holmes John Carradine Borah Minevitch Heart of a Nation Charles Coburn & his Rascals Hello, Frisco, Hello Ronald Colman Thomas Mitchell Kidnapped Jeanne Crain Frank Morgan Metropolitan Robert Cummings Jack Oakie Give My Regards to Broadway Dan Dailey Maureen O'Hara Man Who Broke the Bank at Monte Carlo Bebe Daniels John Payne Cafe Metropole Linda Darnell Zasu Pitts ... and lots more ! Jane Darwell Tyrone Power Joan Davis Claude Rains Frances Dee Basil Rathbone Alan Dinehart 54 TOP QUALITY Ritz Brothers Richard Dix Bill Robinson Brian Donlevy FEATURE FILMS Stuart Erwin Will Rogers Romero Alice Faye Cesar Geraldine Fitzgerald Phil Silvers FOR TELEVISION... Henry Fonda Ann Sothern Jean Gabin Barbara Stanwyck AVAILABLE Judy Garland Lawrence Tibbett Janet Gaynor Gene Tierney Betty Grable Spencer Tracy NOW! Jack Haley Claire Trevor June Haver Clifton Webb June Havoc Loretta Young Dick Haymes Robert Young

BEVERLY HILLS NIA OFFICES: SAN FRANCISCO NEW YORK ATLANTA MEMPHIS PITTSBURGH 250 No. Canon Drive 99 Hayes Street lo Columbus Circle 1401 Peachtree N.E. 2605 Sterick Bldg. 336 North Balph Ave. CR. 4 -8781 UN. 3 -4344 JU. 2 -7300 TR. 3 -3843 JA. 6 -1565 PO. 6 -5300 Because these treasured 20th Century -Fox feature films from the Golden Age of Hollywood are brand new for TV. Pictures that received 36 Academy Awards and nominations ... Actors and Actresses

who won 73 Academy nominations and Awards ! Forceful social documents ... boffo and chuckle - arousing pictures ... pictures to churn up emotions, tear viewers apart and put them together again, but -most important -to keep them on the edges of their sets for hours at a time. What a gold -mine for people who missed them or saw them only once! And what a gold -mine for stations and sponsors quick enough to tie them up! For details on staking a claim first, contact your N TA Representative now. THERE'S NO GREATER ENTERTAINMENT THAN A TOP QUALITY MOTION PICTURE AND THEY'RE FROM THE STUDIOS OF 20TH -CENTURY FOX.

NTA

CHICAGO BOSTON MINNEAPOLIS ST. LOUIS DALLAS 612 N. Michigan Ave. Stotler Hotel Office Bldg. 527 Marquette Ave. 808 E. Essex Ave. 1408 Fidelity Union Life Bldg. MI. 2-5561 I, I.2 -9648 FE. 8-0641 MI. 7-8600 I RI. 7-6559 BROADCASTING PUBLICATIONS INC. tv -radio programs and commercials, tv- PRESIDENT Sol Taishoff radio advertising research, retail and VICE PRESIDENT Maury Long national tv -radio campaigns tv-radio VICE PRESIDENT Edwin H. James and SECRETARY H. H. Tash station management. TREASURER B T. Taishoff Prior to compiling the book, the au- COMPTROLLER Irving C. Miller ASST. SEC.- TREAS..... Lawrence B. Taishoff thors interviewed 196 leaders in all going facets of the broadcasting industry and BROADCASTING received special counsel from the NAB, TvB, RAB, Station Representatives fHE BUSINESS WEEKLY OF TELEVISION AND RADIO Assn., and Canadian Assn. of Radio & Executive and publication headquarters: Television Broadcasters. The foreward BROADCASTING TELECASTING Bldg., 1735 DeSales St., N.W., Washington, D.C. Tele- was written by Dr. Frank Stanton, pres- phone: Metropolitan 8 -1022. ident of CBS. EDITOR AND PUBLISHER Sol Taishoff MANAGING EDITOR Edwin H. James "Workbook for Radio and Tv news SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Holly- editing and writing" by Arthur Wimer wood), Fred Fitzgerald, Earl B. Abrams, & Dale Brix, Wm. C. Brown Co., Du- Lawrence Christopher. SPECIAL PROJECTS EDITOR David Glickman buque, Iowa, 349 pp.; $5.00. TALL ASSOCIATE EDITOR Harold Hopkins No aspiring Huntley -Brinkley should ASSISTANT EDITOR: Dawson Nail; STAFF be WRITERS: George Darlington, Malcolm Oet- without this informative manual tinger, Jim Thomas, Leo Janos; EDITORIAL which is designed to offer a comprehen- ASSISTANTS: Bob Forbes, Rita Larne, Pa- sive study of media news writing and tricia Funk; SECRETARY TO THE PUBLISHER: TOWER Gladys L. Hall. editing. Aside from the familiar style manual BUSINESS and usual "how to" fare, the book ex- V.P. & GENERAL MANAGER Maury Long plores the lesser known realms of press SALES MANAGER: Winfield Levi (New York) release rewrites, "s SOUTHERN SALES MANAGER Ed Sellers advice from lawyers 29 PRODUCTION MANAGER George L. Dant regarding libel and slander, special tv TRAFFIC MANAGER Harry Stevens news techniques, the problem of taste, CLASSIFIED ADVERTISING Doris Kelly ADVERTISING ASSISTANTS: Merilyn Bean, and the fascinating topic of news brief highest John Henner, Ada Michael. humor. COMPTROLLER Irving C. Miller ASSISTANT AUDITOR Eunice Weston Writing for aural presentation de- fromPxas SECRETARY TO GEN. MOR Eleanor Schaui mands special techniques, the authors point out, a fact too many broadcast- CIRCULATION & READER'S SERVICE ers choose to ignore. To prove their to Maine MANAGER John P. Cosgrove point, copy SUBSCRIPTION MANAGER Frank N. Gentile conversion from wire serv- CIRCULATION ASSISTANTS: Charles Browne, ices to broadcast scripts are cleverly Gerry Cleary, David Cusick, Christine Hará- illustrated. adding geones, Marilyn Peizer. Although primarily designed for be- BUREAUS ginners, the workbook's wide range of New York: 444 Madison Ave., Zone 22, topics makes it almost indispensable as Plaza 5 -8354. well for the hardened veteran. Editorial SENIOR EDITOR Rufus Crater The Announcer's Handbook, by Ben BUREAU NEWS MANAGER.... Donald V. West ASSOCIATE EDITOR David W. Berlyn Graf Henneke & Edward S. Dumit. N. Y. FEATURES EDITOR: Rocco Famighetti Rinehart & Co., 232 Madison Ave., New more TV ASSISTANT EDITOR Jacqueline Eagle STAFF WRITERS: Richard Erickson, Valli York 16; 293 pp; $4. Farhi, Janet Lantz. Designed for the practicing announc- homes Business er and the career -minded student, this SALES MANAGER Winfield R. Levi book is composed primarily of drills of SALES SERVICE MGR.... Eleanor R. Manning actual commercial EASTERN SALES MANAGER.. Kenneth Cowan continuity supplied Completion: ADVERTISING ASSISTANT Donna Trolinger by radio -tv stations, sponsors and ad agencies. Chicago: 360 N. Michigan Ave., Zone 1, January, 1960 Central 6 -4115. The book is a worthy candidate as an MIDWEST NEWS EDITOR John Osbon announcer's text if for no other reason MIDWEST SALES MGR.: Warren W. Middleton than it seeks on its opening pages to de- ASSISTANT Barbara Kolar glamorize the profession a bit by warn- Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. ing neophytes that the announcer's lot is not as glamorous LBT SENIOR EDITOR Bruce Robertson as it appears to the WESTERN SALES MANAGER Bill Merritt public. ASSISTANT Virginia Stricker place Taking a realistic approach, the au- Toronto: 11 Burton Road, Zone 10, Hudson thors point out such routine 9 -2694. CORRESPONDENT: James Montagnes. chores at small stations as answering telephones, channel 3your pulling teletype copy, taking remote BROADCASTING Magazine was founded in 1931 transmitter readings and the proverbial Jackson, spots by Broadcasting Publications Inc., using the title: "emptying the ash BROADCASTING*-The News Magazine of the trays." Fifth Estate. The drills run the gamut from news- Miss. 3 Broadcast Advertising* was acquired in 1932, casts to re- creation of sports an Broadcast Reporter in 1933 and Telecast* in 1953. events via telegraphed accounts and foreign lan- HallingberY Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. guage drills.

30 (BOOK REVIEWS) BROADCASTING, November 23, 1959 COSTUME BY SCAASI PHOTOGRAPHED BY PETER FINK

Dressed for the occasion ...ready to enjoy the rewards of maturity and success ... to participate with others in the exciting events of the season ... a "metropolitan" personality.

METROPOLITAN Washington, D.C.

BROADCASTING New York City CORPORATION Cleveland 205 East 87 Street, New York 21, N. Y. Arrangement by CARREN'S FLOWERS, Dallas

Beauty through simplicity, so often overlooked by the novice, but paramount in the hands of one who possesses a quality touch. This symbolic tribute to the season is offered to convey our wishes for a bountiful harvest to each of you. And, too, may we take this opportunity to say thanks again for your recognition and help in making this quality touch a highly rewarding facet of our own operations. radio & television dallas Represented by Serving the greater DALLAS -FORT WORTH market Edward Petry & Co., Inc. BROADCAST SERVICES OF THE DALLAS MORNING NEWS

The Original Station Representative

32 BROADCASTING, November 23, 1959 i: ?tiii:?i:ii:: i: i: i:: i: i ::?i:i::..:c.i:.:::.:.>::<. iii:?:??.' i:: i: i: i: i: i: i: i:i: i :{i:i:i: ? ?}: ?:vr:::.::::::. ï::::. ::::::r:::::. :: ::::. ::::::::. ::::::::::::::: :::.:. :::.:: ::: % i:: iï.: i: i: i:? ??:ii:9:i:i: ?:i:i?:::i>i: iii:iiiiiii:i:ii::i: ?i:iii: iii: ii: \? i: ii:i::: ti?}: tipiij.... rxn.. rC:...... :...... :::. ï:.::.::::::.v:::.:..: T D EA NI E LATE NEWSBREAKS ON THIS AND THE NEXT PAGE DETAILED COVERAGE OF THE WEEK BEGINS PAGE 37 Payola probers to quiz Doerfer states views disc jockeys, others CBS exile ends on procedural bills Soviet Union will allow CBS House Legislative Oversight Subcom- network to reopen news bureau in FCC Chairman John C. Doerfer told mittee will spend next two weeks ques- Moscow, network announced Senate subcommittee Nov. 18 that if jockeys and others in radio - pending tioning disc Nov. 19. Network was barred bill designed to curb ex -parte in six Boston, Chicago, Los is tv cities- from country 13 months ago fol- contacts passed, "a great deal of Angeles, Milwaukee, New York and lowing Soviet protest of Play- litigation may result which would chal- Detroit -about all phases of "payola house 90 production entitled "The lenge ..." FCC decisions. He appeared go Miami, racket." They may also to Plot to Kill Stalin." John F. Day, before Judiciary Subcommittee on Ad- where but can't possibly cover all cities director of CBS News, said cor- ministrative Practices & Procedures to Raymond there have been complaints, respondent will be named shortly express FCC views on S 2374, estab- W. Martin Jr., subcommittee staffer, and bureau reopened immediately lishing standards of conduct for agency said. thereafter. Paul Niven, who held hearings, and S 600, which would es- has He said House group received post at time Soviets ejected net- tablish an Office on Federal Adminis- from parents and others complaints work, is considered likely for trative Practice. at about rock -and -roll and music aimed assignment. Comr. Doerfer said FCC is in com- teenagers and that some complain about plete accord with objective of S 2374 suggestive lyrics. Subcommittee is not -to make unlawful improper ex -parte probing content and will investigate volved, the function of the grand jury communications - but that Commis- these only when they are connected to ends when it determines that no crime sion's own proposal, S 1734, would bet- payola, he said. has been committed." ter accomplish that end. S 1734 has Probe will cover payoffs to d.j.s to been approved by Senate Commerce plug tunes, secret payments for plugging TvB drafts sales plans, Committee and will be on calendar products and persons on radio and tv when Congress resumes in January. and alleged interests held by disc jock- defers film action Chairman Doerfer also expressed op- eys and other performers in recording Sales Advisory Committee of Tele- position to S 600. and music publishing firms. Mr. Martin vision Bureau of Advertising meeting said staffers talked to tv star Dick Clark in Chicago has drafted plans for 1960 Sarnoff tweaks `Time and his manager last week but aren't sales clinics, scheduled in May and NBC Chairman Robert Sarnoff on what they found (see story page telling June. Appointed co- chairmen of corn - Friday (Nov. 20) answered Time mag- 96). Some of complaints to House unit mittee were John Dickinson, of Har- azine's Nov. 16 attack on television by involve other name air personalities, he rington, Righter & Parsons, and H. P. suggesting Time Inc. might disaf- said. Lasker, Crosley Broadcasting Corp. filiate its stations, one of which is on They succeeded John Denninger, Blair NBC -TV (WFBM -TV Indianapolis) Record books seized Tv, and Jay J. Heitin, WRCA -TV New and "open new horizons for tv by de- In offshoot of Congressional investi- York (early TvB story page 69). veloping their own creative program- gation into alleged "payola practices" Speakers were Watts Wacker, vice ming, concentrating on the type of cul- by disc jockeys (see story page 96), New president-media director, D. P. Brother tural, informational and educational fare York District Attorney's office has sub- & Co.; Joseph McMahon, advertising that the editors of Time find in such poenaed books and records of 11 com- director, Joseph Schlitz Brewing Co.; short supply on the air today." Writing panies in New York. District Attorney Herman McEvoy, senior vice president, one of his regular "letters" to tv -radio Frank Hogan noted that "no inferences and Fred Davis, vice president- market- editors, Mr. Sarnoff also suggested that should be drawn from issuance of sub- ing director, Cunningham & Walsh; Time "use its news columns to keep the poenas ... There is no reflection on any William Hamilton, Polk Bros., Chicago public, and the rest of the industry, ap- of the companies whose records have radio -tv- appliance chain. prised of its progress in meeting its been subpoenaed. Companies were No decision reportedly was taken own published standards of television listed as: Dot Records Inc., Kapp Rec- Nov. 19 by TvB board on whether to quality. To this type of news, the indus- ords Inc., S. & S. Assoc. Inc., Cadence admit tv film packagers and distributors try would pay close attention indeed." Records Inc., Jay Gee Records Co., to full or associate membership (CLOSED Roulette Records Inc., King Records CIRCUIT, Nov. 16). Asks prop -card ruling Inc., Liberty Records Inc., Gone Re- Chairman Warren G. Magnuson (D- cording Corp., Coral Records Inc. and GM signs Danny Kaye Wash.) of Senate Commerce Commit- Imperial Inc. Records Exclusive tv contract for services of tee wants to know what Federal Trade Danny Kaye signed Nov. 19 by Gen- Commission is doing about prop cards Quiz secrets buried eral Motors Corp., Detroit. Pact covers carrying sponsor's or his product's Ruling against making public 12,000 - three -year period. No network, time or name throughout tv program and word grand jury findings used by House show has been selected. Mr. Kaye will whether FTC considers whole period Legislative Oversight Subcommittee as appear once each year in one -hour to be advertising with "performance basis of its probe into tv quiz programs show, starting in fall of 1960. Campbell - merely designed to attract viewers to was issued Nov. 19 by General Sessions Ewald, Detroit, is agency. General the advertisement." He asked FTC Judge Mitchell D. Schweitzer, who Motors said programs will mark com- head if agency needs legislation to pro- turned over presentment to House mercial tv debut of comedian, who has tect public interest in this matter and group last August. Judge Schweitzer appeared on medium for United Na- asked for full report on FTC's moni- said: "Where private citizens are in- tions charities. toring program (see page 92).

BROADCASTING, November 23, 1959 33 AT DEADLINE Hayes says CBS ,Radio was construed to mean CBS Radio was next year. WKNE Keene, N.H., which making profit in fourth quarter but not withdrew from CBS Radio affiliation is on profitable basis for full year 1959. last year when network's Program Con- Less than a year after it was started, Mr. Hayes also had some apparent solidation Plan went into effect, yester- Program Consolidation Plan (PCP) has criticism for NBC Radio's new plan, in day (Nov. 22), re -tied bond. Also an- put CBS Radio "on a workable -and which most entertainment programming nounced are new affiliations with WBRK profitable -basis," Arthur Hull Hayes, will be sold for fee rather than fed on Pittsfield, Mass.; WKNY Kingston, network president, reaffirmed in speech conventional networking basis. In fur- N.Y.; WKVT Brattleboro, Vt., and prepared for delivery Nov. 20 before nishing entertainment programming, KREX Grand Junction, Colo. he said, CBS Radio hopes "that our Chicago Broadcast Advertising Club. CBS meanwhile confirmed reports He said that as result of PCP, which affiliated stations will then not be one of the pack but one apart from the pack that WBRC Birmingham, Ala., is drop- pays stations primarily in programs ping its affiliation Jan. 4, 1960, and money, "we're making a in each market." rather than that WPLO Atlanta is leaving on same profit" and that fourth quarter this year independent, like other "will be the most profitable quarter ex- CBS signs 5, loses 2 date to go perienced by the CBS Radio Network CBS Radio signed five affiliates last Plough Inc. stations. Officials said re- in four years." In line with his earlier week, but also was served notice it placements in network lineup would be statements on PCP profitability, this would lose two southern affiliates early announced shortly.

i:: ..::: ..::::::::::::.1: .:::::: ..l..:::::::. :::: .: '.: :::::::::.i:i:!i:::: i}:::::%:::I::::J:N:::::'::::::::::::'i:i:i::: :::::::::: .i:ii:i:fi::::'::::.}:.}: WEEK S HEADLINERS . ::. :::::::: /.:: : ::. :::::x: x.v: :::::^:::::Si4:}:: ii:.i:y:::.: i:.:.':?i::Ci}iii JOSEPH H. REAM, vp in charge of Washington office of BENNET H. KORN, HARVEY L. GLASCOCK JR. and JACK CBS Inc., transferred to New York headquarters as vp in G. THAYER were appointed to new posts by Metropolitan charge of newly created Broadcasting Corp. last week. Mr. Korn, vp in charge department of program of television operations and general manager of WNEW- practices, Television Net- TV New York, has been elected executive vp in charge of work. He will be succeeded television for Metropolitan. Firm's other tv properties are in Washington by EDMUND WTTG (TV) Washington and two new purchases which C. BUNKER, now vp and await FCC approval, WTVH (TV) Peoria, Ill., and KOVR general sales manager of (TV) Stockton, Calif. Mr. Glascock, vp and general man- CBS Tv Network. Both ap- ager of WHK Cleveland, has been appointed assistant to pointments effective today John W. Kluge, president of Metropolitan. Mr. Thayer, (Monday). Mr. Ream, 56, MR: REAM . MR. BUNKER general manager of KFRC San Francisco, joins Metropoli- former executive vp of CBS, rejoined network in September tan organization as general manager of WHK. Mr. Korn, 1957 after four -year retirement in Tallahassee, Fla. For before assuming tv operations vice presidency of Metro- year prior to rejoining CBS, he was deputy director of Na- politan, was sales vp of WNEW -TV and previously account tional Security Agency in Washington. In his new post, Mr. executive for WNEW. Mr. Glascock was national sales di- Ream will implement new network program policy enunci- rector for Kluge Radio in 1958 -59 and earlier was executive ated by CBS Inc. President Frank Stanton as outgrowth of vp- general manager of WKDA Nashville and commercial Congressional inquiry into programming and covered in manager of WMAL-AM -FM -TV Washington. Mr. Thayer Nov. 17 "memo" of James T. Aubrey, Jr., executive vp, was general manager of WDGY Minneapolis before going

Television Network (see page 98) . Herbert A. Carlborg, to San Francisco. Metropolitan's radio stations are WNEW- director, editing department, will report to Mr. Ream. Mr. Bunker joined CBS -TV as account executive in 1952 and was sales manager of KNXT (TV) Los Angeles and general manager of WXIX (TV) Milwaukee prior to moving into vice presidential ranks at headquarters. Mr. Bunker, 44, was born in Balboa, Panama Canal Zone, but was reared in Charleston, S.C. Prior to war, in which he served as Navy pilot, he worked at WCSC Charleston, WTOC Savan- nah and WIS Columbia, S.C. Mr. Bunker has legal background also. Mr. Ream will move to New York Jan. 1 and MR. KORN MR. GLASCOCK MR. THAYER until then will divide his time between offices. AM -FM, WHK -AM -FM and (pending FCC approval of its purchase) WIP Philadelphia. KENNETH W. BILBY, NBC executive vp for public relations, LESTER GOTTLIEB, CBS -TV program executive, has resigned is slated to move over to parent RCA organization in similar to join General Artists Corp. as staff vp assigned to tv ef- position about Jan. 1, it was reported last fective Nov. 30. He has been with CBS week. He joined NBC in 1954 after about for 12 years in various programming two years on RCA and NBC accounts for capacities, including vice president in Carl Byoir public relations firm. His suc- charge of network radio programs. cessor was not disclosed immediately. Mr. Earlier, Mr. Gottlieb had been with Bilby Will succeed EWEN C. ANDERSON, Young & Rubicam, New York, for four public relations executive vp, who has years, initially as head of publicity divi- been ill. Mr. Bilby was on New York sion and later as supervisor of radio Herald Tribune as United Nations and talent division and producer of We, the MR. BILBY foreign correspondent before joining Byoir. MR. GoTTLIre People.

:»:` :?:> z<<':::::;:; :::;:;;:;:.;: >;;;.:;::;::.»<::;::.: ::.;:; :::...... ,,,.,...,...... :. FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES

34 BROADCASTING, November 23, 1959 ST. LOUD OFFICE

LOS ANGEL OFFICE''

SPOT -DATA CENTER for the Bay Area

Manufacturing is California's major Blair -TV operates on this basic industry -a fact often surprising to principle: that alert informed repre- those who think of the state mainly sentation is a service vital not only in terms of fruit or film. In just six to stations but also to all Advertis- years following World War II, Cali- ing, and to the businesses dependent fornia's industrial production more on it for volume and profit. From the than doubled. first, our list has been made up of In helping west coast industries stations and markets we felt in posi- get a greater share of America's con- tion to serve effectively. Today these sumer dollars, Spot Television has stations cover 56 percent of Amer- played a big part. And in 25 key mar- ica's population - virtually 60 per- kets, the stations that consistently cent of its effective buying power. deliver top selling -power per dollar are represented by Blair -TV. In its area, each of these stations Efficient time -buying demands ac- stands as a power -house of selling NED SMITH, manager of our San Fran- curate down-to-the-minute data on force. To help advertisers and their cisco office, one of ten offices providing these markets and stations data agencies make most profitable use of fast, efficient service to Advertising - throughout the U.S.- service that helps instantly available to the Bay Area that force, is the constant objective advertising dollars deliver extra value. through our San Francisco office. of our entire organization.

A NATIONWIDE ORGANIZATION B LAI R -TV AT THE SERVICE OF ADVERTISING

WABC -TV -New York WBKB- Chicago KFRE -TV- Fresno WOW -TV- KGO -TV -San Francisco W -TEN - WCPO -TV- Cincinnati WNHC -TV- Omaha- Council Bluff KING-TV- Albany- Schenectady -Troy WEWS -Cleveland Hartford -New Haven WFIL-TV- Philadelphia Seattle-Tacoma WFBG -TV- Altoona- Johnstown WBNS-TV- Columbus KTTV -Los Angeles WIIC- Pittsburgh KTVI -St. Louis WNBF -TV- Binghamton KFJZ-TV-- Dallas-Ft. Worth WMCT- Memphis KGW -TV- Portland W FLA -TV - WHDH -TV- Boston WXYZ -TV - Detroit WDSU -TV -New Orleans WPRO -TV - Providence Tampa-St. Petersburg BROADCASTING, November 23, 1959 35 long RAR"A little idea goes a way on a good radio station," writes Courtland This kin of president of the new-customer Ferguson, advertising is living proof curios- Washington same name. of agency of the on "A little teaser campaign vertisers aetio -1O- second " ear n from t hat adad- WRC Radio week, for The use spots, 22 times a NBC bound of QUalit' the client Parchey's Res- oxa our the question cd 980 in taurant -asked it, infton,D 'How do you pronounce C. Sold by wash. WRC Parcheese or Parshay's ?' NBC Spot Sales As a result, innumerable people came into the res- and asked the pro- taurant the waiters, prietor and it, `How do you pronounce Parcheese or Parshay's ? "' f BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

November 23, 1959

Vol. 57 No. 21 THE TOP 50 AGENCIES IN RADIO -TV

411 J. Walter Thompson leads with new record billings

411 McCann- Erickson, Young & Rubicam rank second, third

411 Ted Bates still is biggest agency in spot broadcasting

J. Walter Thompson Co. is No. 1 in the ranking and Y &R with $13.5 million. of top radio -tv agencies. Its mark is $124.5 million Generally, radio showed up quite well among for 1959, or $11 million more than its record billing the top 20 agencies, despite some nibbling away in in 1958. network radio levels at many of the agencies. The new JWT level was achieved in a year when In tv -only billings, JWT was first with its $110.5 most of the top 50 agencies increased their radio - million ; McCann and Bates shared the second spot tv billing, a number of individual agencies break- with $90 million each ; Young & Rubicam next with ing through their broadcast ceilings. $89 million ; Benton & Bowles' $73.7 million in tv Total 1959 broadcast billings of the top 50 agen- edged BBDO's $73 million. cies included in BROADCASTING'S eighth annual sur- Interviews with spokesmen of the top agencies vey of the leading broadcast agencies in the U.S. indicated that network provided the hypo for most came to $1.5 billion, up from $1.3 billion in 1958 increases which were substantial. Few cited high JWT created a new all -time high in tv billing, costs of tv, though in certain instances this may compiling a weighty $110.5 million during the year. have been a factor. Some agencies increased their Its tv network servicing alone ran to a first -time radio billing -for example, JWT was up $2 mil- level of $92 million -this figure topping the net- lion, McCann increased $3 million ; Ayer went up work -spot combined tv billing of any of the other $1 million. leading agencies. JWT has been in the No. 1 spot for the second According to the survey McCann -Erickson shot straight year and now is billing nearly five times to a new level of $108 million to remain firm in the annual combined radio -tv figure it registered second place; Young & Rubicam soared to $102.5 eight years ago when BROADCASTING'S survey was million as the agency in third position. Ted Bates first taken. increased both network and spot tv to come in The figures represent expenditures for time and fourth (passing BBDO) with $95 million, a gain of talent in both network and spot during the cal- $11 million. endar year but do not include commitments made Bates scored on another point. The agency re- for next year. tained its lead in spot supremacy. The total : $50 Among the tv network boosters were numerous million, and a new record compiled by Bates. BBDO specials, a number of advertisers entering this form was a high spot biller, its total (radio and tv) of sponsorship for the first time. coming to $41 million, while McCann -Erickson Also recorded were many advertisers going into billed $37 million in combined spot. network tv for the first time. They are detailed Others in the "Top 10" in total broadcast billings in the summary of the agencies listed, starting were BBDO with $88 million ; Benton & Bowles on page 38. with $75.9 million, a gain of $9.4 million ; Leo In the list of 50 agencies the "cut off" level Burnett at $58.6 million, up $4.3 million ; Dancer - has risen in accord with the increased billing all Fitzgerald- Sample with $58 million, an increase of down the line. Last year the 50th agency billed $9.3 million ; N. W. Ayer with $51.8 million, a $5 million, this year the last agency on the list boost of $6.8 million, and Kenyon & Eckhardt came in at $6 million. with $47 million, a hike of $9.8 million. Agency toppers in radio found McCann- Erick- son at the pinnacle with. $18 million billing ; Ayer THE BILLINGS OF ALL 50, next with $16 million ; BBDO just behind at $15 million, followed closely by JWT with $14 million PROFILES: pages 38-39

BROADCASTING, November 23, 1959 37 AGENCY PROFILES: ¡! A Here are the top 50 agencies and summaries of their broadcast business in 1959: J. WALTER THOMPSON CO.: Com- bined tv -radio killing $124.5 million; TOP 50 AGENCIES $110.5 million in television ($92 million in network, $18.5 million in spot): $14 million in radio ($4.5 million in network, $9.5 million in spot); tv- radio share billing: 45 %. of overall Combined JWT's billing in 1959 hit a new all - Broadcast time high of $124.5 million in tv- radio. Billing a pickup in a year of $11 million. The .1. WALTER THOMPSON $124.5 new billing solidifies the J. Walter 2. MC CANN -ERICKSON 108 - 3. YOUNG & Thompson grip on the No. 1 spot among RUBICAM IO2.5 the top 50 broadcast billers. 4. TED BATES 95 In reaching the new level, JWT in- 5. BBDO 88 creased the $11.5 million lap over Mc- 6. BENTON & BOWLES 75.9 7. LEO BURNETT 58.6 Cann- Erickson that existed in 1958 to 8. DANCER -FITZGERALD -SAMPLE 58 a $ 16.5 difference this million year. 9. N. W. AYER 51.8 JWT's broadcast billing now represents 10. KENYON & ECKHARDT 47 nearly five times what it billed in the 11. COMPTON 43.9 media only seven years ago. 12. LENNEN & NEWELL 42.1

Largest chunk of the $ I I million 13. WILLIAM ESTY 41.5 added this year was provided in network 14. FOOTE, CONE & BELDING 40.3 by higher -budgeted series, such as 15. SULLIVAN. STAUFFER, COLWELL & BAYLES 32 Ford's Startime and Kraft Foods' Perry 16. CAMPBELL-EWALD 30 Como sponsorships on NBC -TV. 17. CUNNINGHAM& WALSH 30 18. GREY 22.1 The fourth quarter, as it did a year 19. GEOFFREY WADE 21.84 ago at this time, looms lush and bright. 20. D'ARCY 21 once again moving spokesmen at the 21. TATHAM-LAIRD 20.2 agency to speak of full -year estimates 22. NEEDHAM, LOUIS & BRORBY 19.2 as being possibly "conservative." 23. MAXON 17 The ribs of JWT's network tv struc- 24. ERWIN WASEY, RUTHRAUFF & RYAN 17 ture include the Kraft -Como sponsor- 25. PARKSON 16.48 ship; Ford's Starti,ne as well as Tennes- 26. CAMPBELL -MITHUN 16 see Ernie Ford and half of Wagon Train 27. OGILVY, BENSON & MATHER 14.8 (all NBC -TV); Lever's full backing of 28. GRANT 14.65 29. NORMAN, CRAIG & KUMMEL 14.6 Jack Benny- George Gobel on CBS - 30. DOHERTY, CLIFFORD, STEERS & SHENFIELD 14.5 TV; half of Ed Sulli- Eastman -Kodak's 31. GARDNER 14.24 van Show (CBS -TV); Scott Paper and 32. W. B. DONER 11.7 Lever togetherness in Father Knows 33. FULLER & SMITH & ROSS 11 Best (CBS -TV); Eastman and Quaker 34. GUILD, BASCOM & BONFIGLI 10.6 Oats on Ozzie & Harriet (ABC -TV): 35. FLETCHER RICHARDS, CALKINS & HOLDEN 10.1 Lever's half of Have Gun, Will Travel 36. KEYES, MADDEN & JONES 9.83 on CBS -TV; Joseph Schlitz' full tab of 37. DOYLE DANE BERNBACH 9.75 Markham on CBS -TV. 38. MOGUL WILLIAMS & SAYLOR 9.6 Added to these basic shows are 7- 39. GEYER, MOREY, MADDEN & BALLARD 9.6 Up's participation in Alaskans, Ad- 40. NORTH 9.45 ventures in Paradise and The Untouch- 41. D. P. BROTHER 9.4 ables on ABC -TV; Elgin Watch's spe- 42. WARWICK & LEGLER 8.9 cials; Brewery Foundation's specials and 43. COHEN, DOWD & ALESIi1RE 8.7 Pharma- Craft's alternate -week sponsor- 44. KNOX REEVES 7.8 ship of Richard Diamond-Detective on 45. DONAHUE & COE 7.5 NBC -TV. A number of daytime net- 46. HONIG- COOPER, HARRINGTON & MINER 7.5 work shows are represented in the pur- 47. REACH, MC CLINTON 7.5 chases of JWT's clients. 48. EDWARD WEISS 7.5 Spot tv is up at least $1 million more 49. GORDON BEST 6.8 (nearly all of the clients listed in net- 50. MC MANUS, JOHN & ADAMS 6.4 work are also in spot). Standard Brands, which along with RCA and Oscar Mayer, was a new account in 1959, is represented by JWT in its alternate -week sponsorship in

...... :A'ú1Y #t.1Y.4.1.f.tJf2!!h .:11\:Rú 38 BROADCASTING, November 23, 1959 AND THEIR 1959 RADIO-TV BILLINGS Dollar Figures Are Millions

Broadcast Share of Broadcast Agency's Billing I Tv Tv Total Radio Radio Total Change Network Spot Radio Network Spot Billing From 1957

5 $92 $18.5 $14 $4.5 $9.5 45% +$11 1 69 21 18 2 16 52.5% + 6 2 67 22 13.5 4 9.5 41% + 7.3 3 43 47 5 - 2 3 80% + 11 4 44 29 15 3 12 40% None 5 7 40.53 33.17 2.2 0.25 1.95 69% + 9.4 6 7 36.2 19.5 2.9 0.4 2.5 51.8% + 4.3 7 3 37 14.3 6.7 2.2 4.5 65% + 9.3 8 8 20 15.8 16 3 13 37% + 6.8 9 9 32 7.9 7.1 1.0 6.1 50% + 9.8 10 6 23.4 18.2 2.3 0.8 1.5 56% - 3.35 11 2 29.4 8.8 3.9 0.1 3.8 53% + 2 12 30.5 5.5 5.5 2 3.5 60% + 2.5 13 7- --- 28.9 6.8 4.6 0.9 3.7 45% + 4.8 14 6 17.2 8.4 6.4 - 6.4 68% + 2 15 5 20.5 5 4.5 3 1.5 33% None 16 8 13 9 2.5 6.5 50% + 8 17 4 11.1 4.3 6.7 1.25 5.45 48.5% + 5.6 18 79 13.73 7.06 1.05 1.05 82% + 3.24 19 6 9 6 - 6 36% + 5.5 20 8.5 9.5 2.2 0.6 1.6 66% + 9.2 21 13 3.2 3 0.1 2.9 51% + 2.4 22 9 14.2 1.7 1.1 0.7 0.4 55% + 0.2 23

7 6.5 4.2 6.3 S 2.8 3.5 30% + 0.5 24 / 15.75 0.45 0.28 - 0.28 90% + 0.68 25 8 4 4 - 4 44% + 0.5 26 8 8.4 4.4 2 0.5 1.5 62% + 4.7 27 8.5 3.5 2.6 0.1 2.5 33% - 0.85 28 6 6.2 7.4 1 1 50% None 29 1 10 2.1 2.4 0.5 1.9 57% + 1.5 30 5 6.3 5.2 2.74 0.57 2.17 53.8% + 2.74 31 1 4.8 2.3 4.6 0.5 4.1 58% * 32 75 9.6 0.65 0.75 0.75 24% + 2 33 7 4.9 3.8 1.9 - 1.9 80% + 2.3 34 4 2.84 4.56 2.7 0.1 2.6 33.3% + 5.1 35 44 2.35 6.09 1.39 0.35 1.04 48.8% + 2.12 36 6 5.3 3.3 1.15 0.05 1.1 35% + 1.95 37 4 2.7 4.7 2.2 - 2.2 50% + 2.11 38 f- . 2.6 2.5 4.5 2 2.5 33% + 3.7 39 25 7.35 1.9 0.2 - 0.2 63% + 1.05 40 5 8 0.5 0.9 0.25 0.65 30% + 0.25 41 3 3.8 3.5 1.6 0.9 0.7 40% + 1.9 42 6 1.1 3.5 4.1 1 3.1 55% + 1.7 43 4 5.5 1.9 0.4 - 0.4 73% * 44 5 / 3.5 _2 - 2 30% + 0.3 45 25 6.25 1.25 1.25 47% + 2.5 46 ------4 3 0.5 - 0.5 33.3% + 1.44 47 1 .6----- 1.5 0.4 0.3 0.1 40% + 1.8 48 1.1 7 3.6 1.1 0.4 0.7 63% None 49 4 2.9 1.5 1 0.6 1.4 16.4% - 2.11 50 *Indicates agency was not listed in top 50 last year.

BROADCASTING, November 23, 1959 39 Fibber McGee & Molly, a new show on NBC -TV. RCA's considerable net- ARBITRON'S DAILY CHOICES work investment (all NBC -TV) will be Listed below are the highest- ranking television network shows for each showing up in JWT's billing next year. ARB day of the week Nov. 11 -17 as rated by the multi -city Arbitron instant ratings of American Research Bureau. Sylvania and Church & Dwight left the client during the Date Program and Time Network Rating roster year. NBC -TV 33.9 In radio, Ford Dealers upped their Wed., Nov. 11 Louis Jourdan (10 p.m.) Thur., Nov. 12 Untouchables (9:30 p.m.) ABC -TV 23.7 use of spot; network remained about Fri., Nov. 13 77 Sunset Strip (9 p.m.) ABC -TV 25.4 the same. Ford Div. of Ford Motor Co. Sat., Nov. 14 Gunsmoke (10 p.m.) CBS -TV 31.1 made liberal use of Monitor on NBC Sun., Nov. 15 Chevy Show (9 p.m.) NBC -TV 25.7 (9 p.m.) CBS -TV 26.6 radio, particularly to introduce its Fal- Mon., Nov. 16 Danny Thomas Tue., Nov. 17 Star Time (9:30 p.m.) NBC -TV 23.8 con entry in the compact car field. Copyright 1959 American Research Bureau McCANN - ERICKSON: Combined tv- radio billing $108 million; $90 million Rebel (Procter & Gamble gain over last year. The greatest increase in television ($69 million in network, ABC -TV's weeks); Alfred Hitchcock Pre- was in tv spot, up $8 million. Network $21 million in spot); $18 million in ra- alternate on CBS -TV (Bristol- Myers); ABC - tv rose by $4 million. All spot billing dio ($2 million in network, $16 million sents TV's Alaskans, Cheyenne and Donna at Bates climbed from $41 million last in spot); tv -radio share of overall bill- & Johnson); NBC - year to $50 million for 1959. Total ing: 52.5 %. Reed Show (Johnson TV's Peter Gunn, ABC -TV's Bronco - radio billing is down $1 million from McCann -Erickson in 1959 hit the .Sugarfoot, NBC -TV's Staccato, CBS - the previous year. While network radio highest radio -tv level in the agency's TV's I've Got A Secret (all Bristol - was $2 million less, radio spot gained history by billing $108 million in broad- Myers' alternating); Goodyear Tire & by $1 million. casting. Similar to the JWT pattern, Mc- Rubber's continuing with its Theatre The big jump at Bates is due to both Cann- Erickson picked up the most in (alternate weeks) on NBC -TV; CBS - new clients and new products of regular network tv, an $8 million increase that TV's Hennessey, Betty Hutton Show advertisers. Heavy spot campaigns by more than made up for a drop in spot and Twilight Zone (General Foods al- new advertisers, International Latex and tv. The agency also registered a gain in ternating); NBC -TV's Fibber McGee Chase Manhattan Bank, led the way. radio billing. & Molly (Singer Sewing Machine alter- Four sponsors of programs on all In network tv, McCann -Erickson nating); CBS -TV's Millionaire (Gulf three tv networks are based at Bates. billed some $47 million in regularly Oil alternating); NBC -TV's Bachelor Each is also a heavy spot user. They scheduled nighttime programming; Father and ABC -TV's 77 Sunset Strip are: Brown & Williamson (ABC -TV's about $11 million more in specials and (American Home Products' participa- Bourbon Street Beat, Philip Marlowe, another $11 million in daytime shows. tions) ; ABC -TV's Dick Clark Show Wednesday Night Fights; NBC -TV's During the year, network billing at (Beech -Nut); NBC -TV's The Deputy Five Fingers and CBS -TV's The Line- came from Bulova, M -E Chesterfield, (General Cigar Co. alternating); CBS - up, Mr. Lucky, The Texan and Wanted: Buick, Helene Curtis, Bell & Howell, TV's Gunsmoke (Remington Rand al- Dead or Alive). Colgate - Palmolive Turns, Swift, Nestle, National Biscuit ternate weeks). (NBC -TV's Laramie; CBS -TV's The and Coca -Cola. While Esso, Nestle, Lig- P &G, General Foods, Johnson & Millionaire, Perry Mason Show and Ed gett & Myers (Chesterfield and Duke), Johnson and others are active also in Sullivan Show and ABC-TV's The Un- Coca -Cola, Corn Products, National Bis - network shows through Y &R, touchables, plus participations in ABC - cuit, Turns and Swift were the major daytime tv spot users are led by Ameri- TV daytime shows). Whitehall Labs spot advertisers. while can Airlines (newly acquired) , Ameri- (NBC -TV's Bachelor Father; CBS -TV's Included among the shows were can Bakeries, American Home Pro- Have Gun, Will Travel, Sunday News Chesterfield includes participation in ducts, Beech -Nut, Borden, Bristol - Special and Douglas Edwards With the including Steve Canyon, Pete Kelly's Myers, General Electric, General Foods, News [last two are shared with another Blues, Eddie Fisher and Black Saddle on International Harvester, John- Bates client, Carter Products], and - NBC-TV. This season's lineup for Gulf Oil, ABC son & Johnson, Kaiser, Thomas J. Lip- TV's Hawaiian Eye, Lawman, Philip Chesterfield includes participation in ton (moved recently to SSC &B), Piel Marlowe and 77 Sunset Strip, besides Bonanza and along with Turns and Bros., P &G and Travelers Insurance. A participation in daytimers on ABC Bulova in ABC -TV's Untouchables, -TV). fair share of these advertisers also are Louis Marx & Co. is heavy seasonal Alaskans and Adventures in Paradise. in radio spot, including such stalwarts spender on various children's programs Swift and Nestle were tied to Colt 45 as P &G, General Foods, Gulf Oil, Kai- on all networks. on ABC -TV, National Biscuit to Raw- ser and Bristol -Myers. Network radio Other big network users are Ameri- hide on CBS-TV and Wagon Train on draws from American Home, Borden, can Chicle with four western and pri- NBC -TV. Bristol- Myers, General Cigar, Time Inc. vate -eye shows on ABC -TV, Standard YOUNG & RUBICAM: Combined tv- and American Airlines. Brands with participations in many day- radio billing $102.5 million; $89 million Y &R's billing rise in general is at- time shows, Warner- Lambert with three in television ($67 million in network, tributable to increased spot via test- ABC-TV programs and Continental $22 million in spot); $13.5 million in ing of new products introduced nation- Baking which sponsors NBC -TV's radio ($4 million in network, $9.5 mil- ally and by the application of additional Howdy Doody, the syndicated Annie lion in spot); tv -radio share of overall billing on established products to day- Oakley series and participates in day- billing: 41%. time shows. time shows. All of Bates clients, with the exception of Fleischman Distilling For Y&R 1959 was a record $102.5 TED BATES & CO.: Combined tv -radio Corp., use the broadcast media in one million billing year. The surge in total billing $95 million; $90 million in tv form or another. broadcast billing placed the agency ($43 million in network, $47 million in solidly in the No. 3 spot. spot); $5 million in radio ($2 million BBDO: Combined tv -radio billing $88 Its activity in network alone is sub- in network, $3 million in spot); tv -radio million; $73 million in television ($44 stantial. A sampling this season: ABC- share of overall billing: 80 %. million in network, $29 million in spot); TV's Maverick (Kaiser and Drackett) ; Ted Bates registers an $11 million $15 million in radio ($3 million in net-

40 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 WMAR TV BALTIMORE

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BROADCASTING, November 23, 1959 41 work, S12 million in spot); iv -radio on network tv. Last season Du Pont, on ABC -TV and participations in such share of overall billing: 40%. Rexall, Sheaffer Pen, Westclock. Philco programs as Laramie on NBC -TV, BBDO dropped from fourth to fifth and Minnesota Mining sponsored this Cheyenne on ABC -TV. It also is in this year. Although the agency billed at way. The list is about the same this sea- ABC -TV's Rifleman, Leave It to Bea- the same level as last year, it was not son, but with the addition of General ver, Rebel and the Robert Taylor detec- enough to keep it in place in a year Mills, B.F. Goodrich, U.S. Steel along tive show. that saw most of the top agencies in- with Chrysler's Valiant and the deletion General Foods' lineup includes such crease radio -tv. of Minnesota Mining. Du Pont added to vehicles as Danny Thomas and Ann BBDO didn't really slip in the sense its schedule of tv specials. The adver- Sothern on CBS -TV. In addition, Philip of a business loss. But a partial pull -out tiser also debuted with June Allyson Morris is in Rawhide and Perry Mason of network tv by a blue -chip client made Show on CBS -TV and is participating on CBS -TV and Loretta Young and most of the difference. This was Ameri- in ABC -TV's hour -long programs. Trouble Shooters on NBC -TV, and can Tobacco, which nipped short its Daytime participations run high for Johnson's Wax figures in such network network spending for Lucky Strike of BBDO clients as of course does spot shows as Johnny Ringo, Garry Moore Jack Benny on CBS -TV, moving to tv and spot radio. Minnesota Mining and and Red Skelton on CBS -TV. Men Into Space on alternate weeks on Gallo wine this quarter alone have en- Other network advertisers serviced the sanie network, while Your Kit Pa- tered spot tv for the first time. Bristol - by Benton & Bowles include Parliament rade, also on CBS -TV, was dropped. Myers is active in network radio as are cigarettes, Ansco, and, in spot, Schick Another casualty: Lever's Wisk, for a number of the other blue -chips already Electric Razor, Conoco and Norwich which BBDO had been agency on record named. Pharmacal along with P &G. General for NBC-TV's You Bet Your Life. Foods and Philip Morris. The big guns at BBDO, which spon- BENTON & BOWLES: Combined tv- radio billing $75.9 million; $73.7 million sor on a regular basis, include Arm- LEO BURNETT CO.: Combined tv -radio in television ($40.53 million in network, strong Cork whose Circle Theatre is billings $58.6 million; $55.7 million in $33.17 million in spot); $2.2 million in still a mainstay on CBS -TV's schedule: tv ($36.2 million in network, $19.5 radio ($250,000 in network, $1.95 mil- Campbell Soup's Lassie continues on million in spot); $2.9 million in radio lion in spot); tv -radio share of overall CBS -TV as does its Donna Reed Show ($0.4 million in billing: 69%. network, $2.5 million on ABC -TV; General Electric still has in spot); tv -radio share of overall billing: & Bowles' billing GE Theatre on CBS -TV; Pittsburgh Benton major 51.8% . Plate Glass' participation in Garry comes from Procter & Gamble's and Moore Show on CBS -TV continues, and General Foods' formidable network Predominance in tv network pro- U.S. Steel's dramatic offering still makes lineup and spot activity. P &G's shows grams by blue -chip clients enables Bur- its alternate week run on CBS -TV. include This is Your Life and Wichita nett to hold down the No. 7 position BBDO also is the agency of "specials" Town on NBC -TV, The Real McCoys for a second year. Advertisers and their tv properties include: Allstate, CBS -TV's Playhouse 90; Brown Shoe Co., CBS - TV's Captain Kangaroo; Campbell Soup Co., CBS -TV's Lassie; Chrysler Corp., Another Evening with Fred Astaire (repeat on NBC -TV); Cracker Jack, My Friend Flicka and ABC -TV's Rin Tin Tin; Hoover Co., CBS -TV's Arthur Godfrey Special; Kellogg Co., Dennis the Menace, Garry Moore Show, Hotel de Paree, and House Party all CBS -TV, The Deputy on NBC-TV and What's My Line? on CBS -TV, and spots in several tv vehicles; Kendall Co., NBC - TV's Concentration; Philip Morris, ABC -TV's Pro Football, CBS -TV's The Many Lives of Dobie Gillis, CBS -TV's To Tell the Truth, ABC -TV's Tomb- stone Territory and NBC -TV's Trouble- shooters; Pillsbury, CBS -TV's As the World Turns, and Edge of Night, ABC - TV's Real McCoys, CBS -TV's Search for Tomorrow, ABC -TV's The Detec- tives, NBC -TV's This Is Your Life and ABC -TV's Wyatt Earp. These and other clients, like Com- Caroling for Coke The Coca -Cola Bottling Co. of New York is out to monwealth Edison, Maytag, Pfizer, Pure demonstrate again that December sales can top July's. Here the McGuire Oil, Swift & Co. and Tea Council are Sisters, who have been Coca -Cola's commercial voices this year. deliver active in spot radio and /or tv. Burnett the seasonal tv message. The cold weather sales feat has been clone before, lost Bissell carpet sweeper during the the company says, and to bring it off again, it has launched a record ad year. campaign for six weeks throughout New York City, upstate New York, parts of Connecticut and New Jersey. The broadcast phase covers 22 radio DANCER -FITZGERALD- SAMPLE: Com- stations for a total of 2,575 announcements (also by the McGuires) and bined tv -radio billing $58 million; $51.3 seven tv stations with 205 commercials. It is placed by Marschalk & Pratt million in television ($37 million in net- Co.. a division of McCann- Erickson Inc., New York. work, $14.3 million in spot); $6.7 million in radio ($2.2 million in network,

42 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 Interview:

Wade Advertising Media Associate tells why he selects the WLW TV Stations and WLW Radio for Alka Seltzer.

o o

o o V

"The Crosley Broadcasting Cooperation - that's what we call it. Because the 6 WLW Stations sure give complete cooperation to advertisers." o v

"Station salesmen, talent, production, "So, one good answer to your merchandising, promotion - ad broadcast problems is everybody at the WLW Stations give just a WLW Station away." speedy service to speedy Alka Seltzer."

Call your WLW Stations Representative .. you'll be glad you did!

WLW -1 WLW -C WLW -T WLW -A Television Television Television Television Indianapolis Columbus Cincinnati Atlanta

Crosley Broadcasting Corporation a division of Arco BROADCASTING, November 23, 1959 43 $4.5 million in spot); tv -radio share of in television ($32 million in network, spot advertisers included P &G, Chese- overall billing: 65 %. $7.9 million in spot); $7.1 million in brough- Pond's, El Producto cigars, D -F -S picked up almost $10 million radio ($1 million in network, $6.1 mil- R.T. French Co. (sauces) and General in billing over 1958, attributed largely lion in spot); tv -radio share of overall Baking Co. to adding new products of companies billing: 50 %. already handled, such as Procter & K &E's rise in broadcast billing this LENNEN & NEWELL: Combined tv -ra- Gamble, General Foods, Sterling Drugs year parallels closely its rise in net- dio billing $42.1 million; $38.2 million and American Chicle. These advertisers work tv, in which Ford institutional, in television ($29.4 million in network, were particularly active in participating Mercury, RCA, Lever, Nabisco and $8.8 million in spot); $3.9 million in sponsorship of various daytime network Harold F. Ritchie all had a hand. radio ($0.1 million in network, $3.8 tv shows. Ford institutional and Mercury shared million in spot); tv -radio share of overall billing: 53 Among the nighttime network tele- in the Startime series on NBC - TV, %. vision sponsors during the past year and Mercury also figured in Wagon IAN picked up more than $2 million were Liggett & Myers (L & M Ciga- Train on NBC -TV and Ed Sullivan this year, although the agency lost the rettes) , General Mills, Falstaff Brew- Show and CBS News on CBS -TV. substantial American Airlines account ing, Sterling Drug, American Chicle and Ritchie, which had no network tv in to Young & Rubicam, effective last Frigidaire (heavy in daytime too). These 1958 is putting $3 -4 million this year June. The agency recouped this loss by accounts also were substantial users into such shows as ABC -TV's Cheyenne, adding new products of P. Lorillard Co. of spot radio and television. 77 Sunset Strip, Colt 45, American and Colgate -Palmolive and increasing Bandstand, Hawaiian Eye and Bronco. activity by some of the other regular N.W. AYER & SON INC.: Combined Nabisco shows have included Rin Tin clients of the agency. tv -radio billing $51.8 million; $35.8 Tin on ABC -TV, Howdy Doody, Treas- Lorillard, as usual, was a heavy in- million in tv ($20 million in network, ure Hunt and Price Is Right on NBC - vestor in network tv programs, includ- $15.8 million in spot); $16 million in TV and Love of Life and Edge of Night ing on its roster such programs as radio ($3 million in network, $13 mil- on CBS -TV. RCA's participation has CBS -TV's Johnny Ringo and Hennesey, lion in spot); tv -radio share of overall included Steve Allen, Bonanza, Perry ABC -TV's World of Talent and Bour- billing: 37 %. Como, Kaleidoscope, Fisher -Gobel, El- bon Street Beat and NBC -TV's Arthur Television network billings by N.W. lery Queen, Sunday Showcase, Moon Murray Party. Other active network Ayer rose this fall with addition of the & Sixpence specials, all on NBC -TV. sponsors were Colgate -Palmolive on Steve Allen Show for Plymouth on Lever has figured in Texan and Raw- CBS -TV's The Millionaire; Reynolds NBC -TV and assumption by Sealtest of hide on CBS -TV, while Capital Air- Metals Co. on ABC -TV's Adventures in the entire Bat Masterson program, also lines underwrote the Orange Bowl foot- Paradise and Bourbon Street Beat; Corn NBC -TV, which the sponsor shared last ball game on CBS -TV, Max Factor Products Co. on NBC -TV's Riverboat year with Kraft. Other tv network stal- sponsored the Miss Universe contest, and American Gas Assn. on CBS -TV's warts at Ayer: AT &T, with two Bell and American Safety Razor figured in Playhouse 90. Telephone Hours per month and a half World Championship Golf on ABC -TV Spot radio -tv users in the L &N shop dozen Bell Science Series specials a year and St. Lawrence Seaway coverage. included Colgate -Palmolive, Stokely - on NBC -TV; new Breck products which Blatz, Pabst and H.P. Hood are Van Camp, Corn Products and Loril- participated with other Breck goods among the leading regional spot tv ad- lard. (handled by Reach, McClinton) in the vertisers in the K &E roster. NBC -TV Sunday Showcase and a few WILLIAM ESTY CO.: Combined tv -radio billing $41.5 million; $36 million in tele- early- season Shirley Temple Storybook COMPTON ADV.: Combined tv -radio vision ($30.5 million in network, $5.5 re -runs on ABC -TV; Corning Glass, billing $43.9 million; $41.6 million in million in spot); $5.5 million in radio which is in and out of several shows, television ($23.4 million in network, ($2 million in network, $3.5 million in and Hills Bros., which participates in $18.2 million in spot); $2.3 million in ra- spot); tv -radio share of overall billing: the ABC -TV Walt Disney Presents and dio ($0.8 million in network, $1.5 mil- 60 %. underwrites Bat Masterson in the West. lion in spot); tv -radio share of overall In tv spot, United Air Lines doubled billing: 56 %. R.J. Reynolds Tobacco Co. continues to account for a large chunk of Esty its allocation this year with the intro- Compton dropped more than $3 mil- broadcast billing, with nine network duction of jet service. Hills Bros., Arm- lion in broadcast billing in the past television shows on the air and heavy our, Atlantic Refining and a host of year, attributed to an increased empha- radio commitments in both spot and regional restaurant, drug store, dairy sis by its advertisers in the print media network. Radio spot was used increas- and other accounts all were in tv spot. (tv -radio share down from 63% ) and ingly by Esty clients including Thos. A rise in radio spot billings was spear- the loss of Chase & Sanborn account to Leeming & Co., one of the top advertis- headed by Plymouth which this fall is J. Walter Thompson. During the year, ers in the medium for Ben -Gay rub, spending a record amount (subject to Compton gained the Eversharp Pen along with Pacquin's hand cream and changes in the steel strike situation) Co., Chase Manhattan Bank, Pertussin Silk 'n' Satin lotion. Leeming also used and the AT &T Long Lines Div., pro- and Guild wine accounts. NBC -TV daytime shows this year. Na- moting long- distance phone service. The overwhelming portion of the tional Carbon was on a half dozen or Another impetus to Ayer billings: Whit- agency's billing, as usual, was derived more network tv shows on a six -week man Chocolates' broadcast debut with from a host of Procter & Gamble pro- seasonal basis for its Prestone antifreeze, a special showing of The Wizard of Oz ducts. P &G tv network programs this with radio support. P. Ballantine and movie on CBS -TV and the Liberty year included NBC -TV's Wells Fargo Sun Oil are substantial regional tv Bowl game on NBC -TV, both in De- and ABC -TV's The Real McCoys and clients. Esty began billing this fall cember. for Wyatt Earp, plus various daytime Nestle's Nescafe (formerly with the old All told Ayer has 58 accounts using serials. Goodyear Tire & Rubber Co. Bryan Houston agency), which has been radio and 46 using television. (Neolite Div.) shared in sponsorship buying NBC -TV daytime. of the Goodyear Theatre on NBC -TV KENYON & ECKHARDT: Combined tv- and Chesebrough- Pond's was active on FOOTE, CONE & BELDING: Combined radio billing $47 million; $39.9. million network daytime tv programs. Active tv -radio billing $40.3 million; $35.7 mil- 44 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 GREAT WHITE HERON

...Known To Hundreds Of Bird - Watchers As Florida's Own!

By Wallace Hughes, FLORIDA WILDLIFE Magazine Florida Game and Fresh Water Fish Commission

WCKTTV 7, Miami ...Known To 1,600,000 TV- Watchers As South Florida's Own!

For reprints of this painting and for availabilities - N.B.C. Spot Sales Georgia High School editors attend First Annual WSB Radio -TV ws Broadcasting Conference

A look toward the future of electronic journal- the globe. They viewed a specially- prepared ism and a close -up acquaintance with all facets closed- circuit television report by David Brink- of radio and tv news broadcasting. Those were ley, who held a stimulating question -answer the rewards of an eager group of teenage school period. paper editors and faculty advisors who attended As an annual event the High School Confer- the-First Annual WSB Radio -TV News Broad- ence will rank high among WSB's many other casting Conference in November. endeavors in the public interest. Offering a creative contest with a year's college tuition scholarship as first prize, the conference was sponsored by the stations in asso- ATLANTA'S ciation with the University of Georgia School of Journalism. It was the first ever held by an individual broadcaster in conjunction with a WSB RADIO major university. Participants observed and discussed broadcast news techniques, heard personal messages WSB -TV from NBC Radio newsmen from all points of

Affiliated with The Atlanta Journal and Constitution. NBC affilate. Represented by Petry. Associated with WSOC /WSOC -TV, Charlotte; WHIO /WHIO -TV, Dayton.

46 BROADCASTING, November 23, 1959 lion in television ($28.9 million in net- series of 14 Eyewitness to History pro- advertisers included Stephan's hair work, $6.8 million in spot); $4.6 million grams on CBS -TV. Its bulwark network tonic (an account which moved out of in radio ($900,000 in network, $3.7 mil- shows: Chevrolet's Chevy Show With the agency during the year), Folger's lion in spot); tv -radio share of overall Dinah Shore on NBC -TV and Pat coffee and Jergens. These are the princi- billing: 45 %. Boone Chevy Showroom on ABC-TV. pal spot users along with Texaco, which It also debuted new Art Carney also sponsors the Metropolitan Opera FC &B's increase in tv is paced by the the network activity of Equitable Life Show on NBC -TV for United Motors broadcasts on CBS Radio. Service Div. of General Motors Corp. Assurance Co. (which moved from Combined tv- radio bill- and Delco products. It dropped Lowell GREY ADV.: Kenyon & Eckhardt and is new to net- ing $22.1 million; $15.4 million in tele- Thomas on CBS Radio and added spot work tv), Armour, S.C. Johnson, Kim- in network, $4.3 radio for Delco -Remy products. Goebel vision ($11.1 million berley -Clark and Lever and in daytime million in spot); $6.7 million in radio Brewing Co. continued in radio -tv spot network by General Foods, Lever and ($1.25 million in network, $5.45 million and sports (Detroit pro football, base- Armour. Equitable's sponsorship in- in spot); tv radio share of overall bill- cludes two American Heritage pro- ball). Chevrolet used spot and network radio. The Hertz loss was not keenly ing: 48.5 %. grams before Jan. 1 and Douglas Ed- felt broadcast -wise because, outside of Grey's broadcast share rose 25% wards and the News, both CBS -TV. over the 1958 share, attributed largely Armour participates in ABC -TV's hour- some spot tv, it was not a heavy broadcast user. to spot activity on behalf of a new long nighttime shows, Hall Bros. client -Ward Baking Co. -and larger continues with Hallmark Hall of Fame CUNNINGHAM & WALSH: Combined budgets from its regular accounts. on NBC -TV; S.C. Johnson is in CBS - tv -radio billing $30 million; $21 million Grey's air activities were spotlighted by TV's Red Skelton and participates in in television ($8 million in network, $13 Greyhound's sponsorship of Art Link - others; Kimberley -Clark's alternate - million in spot); $9 million in radio ($2.5 letter on ABC -TV and the Jack Benny week Twilight Zone is on CBS-TV. million in network, $6.5 million in spot); special programs (the latter co -spon- Lever products participate in several tv -radio share of overall billing: 50 %. sored by another Grey client, Bennis nighttime shows via FC&B. Other Cunningham & Walsh moved up in Watch Co.). Other tv network adver- S. O. S. Lincoln participants: (before billing as Texaco stepped up its use of tisers were the General Electric Photo it to & returned Kenyon Eckhardt); network tv. The advertiser has a 52- Lamp Div. on ABC-TV's Man With a General Foods and Pepsi -Cola. Spot week news show on NBC -TV, plus spe- Camera; Westinghouse on Desilu Play- advertisers: General Foods, Lever, cials. Sunshine Biscuit was active in day- house and the Mennen Co., which Armour, Savarin coffee, Clairol, Stauf- time network tv, while Swiss Watches bought into various network shows dur- fer Foods, Sunkist, Halo and Hawaiian sponsored a network special. Spot tv ing the year. Pineapple, among others.

SULLIVAN, STAUFFER, COLWELL & BAYLES: Combined tv -radio billing $32 million; $25.6 million in television ($17.2 million in network, $8.4 million in spot), $6.4 million in radio (all spot); tv -radio share of overall billing: 68 %. SSC&B was up $2 million over the previous year. It is primarily heavy in network tv. Among the advertisers: Noxzema in Love and Marriage on NBC -TV; Lipton Tea in Father Knows Best on CBS -TV; American Tobacco (Pall Mall) in Tales of Wells Fargo; Block Drug in Richard Diamond on NBC -TV; Carter Products in To Tell the Truth on CBS -TV; Lever in You Bet Your Life. Tv spot advertisers include Carter, H -O Oats, Presto cake flour, Clapp's baby foods, Lever's Breeze and Silver Dust, Pall Mall and the new Riviera as well as S&H Green Stamps. Pall Mall is in spot radio as are Block Drug, Carter, Duffy-Mott, Lever. Noxzema and S &H.

CAMPBELL -EWALD CO.: Combined tv- Sales animus Dancer- Fitzgerald -Sample, New York, created a hungry fam- radio billing $30 million; $25.5 million ily of animated youngsters to dramatize to mothers "animated appetites" in television ($20.5 million in network, for Nucoa margarine. The new lamp y is making its deb..t Lnis fa.i in na- $5 million in spot); $4.5 million in radio tional spot and on ABC -TV daytime shows where the Best Foods Div. of ($3 million in network, $1.5 million in Corn Products Co. has bought participations. Minute and 20- second an- spot); tv-radio share of overall billing: nouncements in a few dozen selected markets as well as network commer- 33 %. cials emphasize the product's new theme: "Only new r'uoa nas a navor Credits for the Nucoa commercial: Stan Baum and Jim Blier, copy; Campbell-Ewald compensated for its secret." visualization, with Ernie Pittaro producing (all of D -F -S). loss of the Hertz -Rent -A -Car account Joe Harris, art and Productions, New York. ($4 -$4.5 million) with the gain of Filming was by HFH Firestone Tire & Rubber Co.'s new

BROADCASTING, November 23, 1959 (TOP 50 AGENCIES) 47 WADE ADV.: Combined tv-radio bill- million to $20.2 million). The major Ferguson Ltd.; only account lost was ing $21.84 million; $20.79 million in reason: Procter & Gamble's Mr. Clean Renault Inc. television ($13.73 million in network, tv campaign (in excess of $5 million NL&B network broadcast activity in $7.06 million in spot); $1.05 million in in spot, $2 million in network). White- 1959 was spotlighted by Johnson's Wax radio (all in spot); tv -radio share of hall Pharmacal's Dristan tablets and and Lever Bros'. purchase on a long overall billing: 82 %. nasal spray also played a major role. list of network tv programs. Other ad- Wade upped its broadcast billings an During 1959 T -L lost the $1.5 mil- vertisers on network tv were Massey- estimated $3.2 million. It has a stable lion George Wiedemann Brewing ac- Ferguson, Renault and Campbell Soup. of clients that includes Miles Labs and count (with a heavy chunk in spot ra- Spot was placed for Household Finance Alberto -Culver, with no turnover and dio and tv), but gained Dristan, Boyle Corp., Johnson's Wax, Lever Bros., remaining heavily radio -tv oriented. Midway Div. of American Home Prod- Oklahoma Oil, Peoples Gas and State Network was up substantially, while ucts, including Easy -Off oven cleaner Farm Insurance. Activity in spot radio spot was down a bit. Radio was off, and window spray and Griffin shoe covered Campbell Soup, Household largely through curtailment of network polish (worth $2 million) plus Formfit Finance Corp., International Minerals buys. Co. and Brach candy. (And, in the past & Chemical, Kraft Foods, Massey -Fer- guson, Monsanto Chemical, Morton Miles Labs. continued prominent in fortnight, Libby, McNeill & Libby Canned Meat Div. from J. Walter Salt, Oklahoma Oil, Renault and State network tv. In addition to daytime par- Farm Insurance. ticipations, it is in ABC -TV's The Rifle- Thompson, effective Feb. 1, 1960, esti- man, Wednesday Night Fights and Man mated at $500,000.) MAXON INC.: Combined tv - radio From Blackhawk and in NBC -TV's Among its most active network tv billing $17 million; $15.9 million in Laramie and Bonanza. clients: General Mills, Procter & Gam- television ($14.2 million in network, ble, Whitehall Pharmacal and Toni $1.7 million in spot); $1.1 million in Large gains were registered for Al- (Prom and White Rain), plus, toward radio ($0.7 million in network, $0.4 $8 mil- berto- Culver, which became an year's end, Easy -Off and Griffin. Active million in spot); tv -radio share of over- lion client. The hair preparation firm spot tv clients were P &G's Mr. Clean all billing: 55 %. bought into ABC -TV's Black Saddle, and American Family soaps and deter- billings rose Bob Cummings Show and American Radio -tv slightly, main- gents, Wander Co. (Ovaltine), Parker taining last year's 55% broadcast share. Bandstand, plus participations on NBC - Pen, Wiedemann and Butter Nut coffee Heinz' tv activity in the TV's Lawless Years, Jack Paar Show, A slight dip in (division of Paxton & Gallagher, for last quarter has been offset by increases It Could Be You and other shows. A -C which T -L handles advertising east of for Pittsburgh Plate Glass Co., which also was in tv spot in about 30 key the Mississippi). Dristan and Parker added a segment of CBS-TV's Garry markets. have been active in both network and Moore Show. Gillette stayed high with spot radio, while spot includes these Cavalcade of Sports on NBC -TV and D'ARCY ADV.: Combined tv -radio bill- clients: Clark Oil & Refining Co. (re- NBC Radio. General Electric dropped ing $21 million; $15 million in television gional), Wiedemann, Butter Nut coffee Cheyenne on ABC -TV, but picked up ($6 million in network, $9 million in and Campbell Soup Co. other broadcast interests. Charles E. spot); $6 million in radio (all in spot); Hires Co. is a consistent spot tv spend- tv -radio share of overall billing: 36 %. NEEDHAM, LOUIS & BRORBY: Com- er. Maxon gained National Van Lines, Accelerated spot radio -tv activity bined 1959 estimated tv -radio billing D.W.G. Cigar Co. and Jacob Schmidt by old -line clients plus a splurge by a $19.2 million; $16.2 million in television Beer Div. of Pfeiffer Brewing. new account-Butternut Coffee -raised ($13 million in network, $3.2 million in ERWIN WASEY, RUTHRAUFF & RYAN: D'Arcy air billing by about 40 %. spot); $3 million in radio ($100,000 in Combined tv -radio billing $17 million; Among other busy spot advertisers, network, $2.9 million in spot); tv -radio $10.7 million in television ($6.5 million who helped boost D'Arcy's broadcast share of overall billing: 51 % in network, $4.2 million in spot); $6.3 business by about $6 million in 1959 NL&B boosted its total tv -radio bill- million in radio ($2.8 million in net- were Gerber Products (also active in ing $2.4 million, with television ac- work, $3.5 million in spot); tv -radio daytime network), Colgate -Palmolive counting for $2.3 million of this sizable share of overall billing: 30 %. (Halo shampoo), Brooks Foods, increase. Broadcast accounts gained EWR &R's broadcast business rose Banquet Canning Co., Reardon Co. were Philips Electronics and Massey- by $500,000 in 1959 as its investment in (paints), Krey Packing Co., Anheuser- radio was increased and its expenditures Busch, Studebaker -Packard, Nehi Corp. in tv were reduced slightly. Network 7 The agency's most ambitious undertak- television advertisers included Van ing this year in television was placing $741 smile Camp on CBS -TV's The Verdict Is the Olin Mathieson Chemical Corp. "Smile when you say that" is a Yours, The Carnation Co. on CBS -TV's business on CBS -TV's Small World dangerous policy to apply to corn - As the World Turns, and Dutch Mas- series. Other network tv business ac- mercials. Necchi -Elna Sewing Ma- ters Cigars on ABC-TV's Take a Good crued from Studebaker -Packard on chine Center refused to pay a Look. Spot radio -tv users included Sun NBC -TV's Jack Paar Show and Halo $741 bill to KWTV (TV) Okla- Oil, KLM Airlines, General Electric Co. on CBS -TV's Perry Mason. homa City because, they claimed, (home heaters and air conditioners). the announcer laughed during the Carnation, Rootes Motors Inc., Tuborg TATHAM - LAIRD: Combined tv - radio reading of the Center's commer- Breweries Ltd. and Minnesota Mining billing $20.2 million; $18 million in tele- cial, hurting the company's sales. & Mfg. Co. An active network radio vision ($8.5 million in network, $9.5 Oklahoma County Common advertiser was Campana Sales Co. million in spot); $2.2 million in radio Pleas Court ruled that a smile PARKSON ADV.: Combined tv -radio ($600,000 in network, $1.6 million in does not necessarily mean in- billing $16.48 million; $16.2 million in spot); tv -radio share of overall billing: sincerity and that the bill must tv ($15.75 million in network, $450,- 66 %. be paid. Ken Carriker, the an- 000 in spot); $280,000 in radio (all Tatham -Laird's star was in ascend- nouncer, said he usually smiles spot); tv -radio share of overall bill- ancy this year. It virtually doubled its while doing commercials. ing: 90%. combined radio -tv billings (from $11 Parkson's billing hasn't changed much

48 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 tr.

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st, Louis THE BALABAN STATIONS Ksox in tempo with the times Dallas WRIT Milwaukee John F. Box, Jr., Managing Director

SOLD NATIONALLY BY ROBERT E. EASTMAN over the year but its shows have. All of TV shows, Rawhide and The Lineup, NC&K included Speidel Corp. on NBC- this agency's activity comes from one for its whole line. Ban, acquired by TV's The Price Is Right; Willys Motors heavy network sponsor, Pharmaceuti- OBM last July, uses some spot tv to on ABC -TV's Maverick and Colgate - cals Inc., which also has the subsidiary supplement exposure on Bristol Myers' Palmolive on CBS -TV's Big Payoff and J.B. Williams product line. The net- nighttime tv shows. OBM continues to Top Dollar. Spot business was placed work shows include Tightrope and the share billings for the CBS-TV Arm- for Maiden Form Brassiere Co., Col- alternate week of Person to Person and strong Circle Theatre with BBDO. Max- gate - Palmolive, Hertz - Rent - A - Car, The Texan, all on CBS -TV, and It well House is on the CBS -TV Zane Grey Jacob Ruppert, Chesebrough - Pond's, Could Be You and You Bet Your Life Show, supplemented with spot tv. Schenley Industries and Chanel Inc. (alternate week), both NBC -TV. Early OBM's Lever products, Dove soap and in 1959, Pharmaceuticals was associ- Good Luck margarine, sponsor Mr. DOHERTY, CLIFFORD, STEERS & ated with such network personalities as Lucky on CBS -TV and NBC -TV's night- SHENFIELD: Combined tv -radio billing Arthur Godfrey and Jackie Gleason, time color version of The Price Is Right. $14.5 million; $12.1 million in television both CBS -TV. Still other shows have in- Lever's Lucky Whip dessert topping ($10 million in network, $2.1 million in cluded Peck's Bad Girl on `CBS -TV uses some spot tv. Berkshire Hose this spot); $2.4 ,pillion in radio ($0.5 mil- (now off), Amateur Hour, Rawhide (a year entered tv on the Today show, lion in network, $1.9 million in spot); tv -radio third) and Adventure Showcase, also NBC -TV. Tetley tea continues to lead share of overall billing: 57 %. all CBS-TV, and Arthur Murray Party with radio, splitting its money between DCS&S' stepped -up activity in network for alternate weeks on NBC -TV. Billing network and spot. Schweppes still uses television was a strong factor in raising also included network daytime partici- a seasonal radio -tv spot mix. its broadcast business by $1.5 pations. million over last year. The network tv GRANT ADV. INC.: Combined tv -radio billing resulted from the Bristol -Myers CAMPBELL - MITHUN: Combined tv- billing $14.65 million; $12 million in Co. sponsorship of NBC -TV's Peter radio billing $16 milllion; $12 million in tv ($8.5 million in network, $3.5 mil- Gunn, CBS -TV's I've Got a Secret and television ($8 million in network, $4 lion in spot); $2.6 million in radio Alfred Hitchcock and Eastman Chem- million in spot); $4 million in radio (all ($0.1 million in network, $2.5 million ical's purchase of the Ed Sullivan Show. in spot); tv -radio share of overall bill- in spot); tv-radio share of overall bill- Busy in spot radio during the year were ing: 44 %. ing: 33 %. the Borden Co., Grove Labs. and J. G. The Minneapolis -based agency picked Grant's domestic radio -tv billing Paton Co. Active spot television adver- up about $500,000 in combined tv -radio dipped from last year's $15.5 million, tisers included Chemway Corp., C. F. billings this past year, with a dip in tv largely because of the loss of Plymouth's Mueller Co. and Noxzema Chemical Co. and a boost in spot radio. C -M picked network tv billings which alone fell by New accounts obtained during 1959 were up portions of Helene Curtis plus the $4 million. The tv -radio share of 33% Chemway Corp., C. F. Mueller Co. and Noxzema Scudder Food and Our Own Hard - is down from 1958's estimate of 35- Chemical Co. DCS&S ward Co. accounts. It lost the John Mor- 40 %. lost the Pharmaco Inc. business this rell pet food business. Grant has acquired the Dodge Dart year. Leading tv were account, network advertisers which conflicted with Ply- GARDNER ADV. CO.: Combined tv- Pillsbury Mills mouth, sponsoring Thursday and Schlitz' Old Milwaukee radio billing $14.24 million; $11.5 mil- segments of CBS-TV daytime serials (As Beer. lion in tv ($6.3 million in network $5.2 the World Turns, Edge of Night and Among other steady broadcast million in spot); $2.74 million in Art radio Linkletter's House Party; Gold Seal clients: Dr. Pepper Co. (now expanding ($0.57 million in network, $2.17 million Co. with into Treasure Hunt, Queen for a northern markets with heavier rain spot); tv -radio share of overall billing: Day and Split Personality) on NBC -TV. dio-tv expenditures); KVP Co. (paper 53.8 %. Other active tv network sponsors were: products) on ABC Radio's Breakfast Pet Milk spending Theodore Hamm Brewing Co. (Hamm's Club; Swanson aided Gardner's Co. (Archway cookies); continuing growth beer) and American Dairy Assn. Prom- Comet rice; Warren in broadcast billings, Petroleum, and in addition to inent spot radio and tv clients Electric the opening of a New included Auto -Lite Co. York Hamm Brewing Co.; Gold office. Pet Milk has alternate Seal Malt -O- sponsorship Meal Co. (cereal) Ballard Flour NORMAN, CRAIG & KUMMEL: Com- of CBS -TV's Red Skelton Co.; Show, participation Kroger Co.; Top Value and bined tv -radio billing $14.6 million; in CBS -TV's day- Stamps, time Northwest Orient Airlines. $13.6 million in television ($6.2 million show, Edge of Night, and the tab in network, $7.4 million in spot); $1.0 for Keystone Broadcasting's Grand Ole OGILVY, BENSON & MATHER INC.: million in radio (all in spot); tv-radio Opry on 185 -190 stations. Broadcast Combined tv -radio billing $14.8 mil- share of overall billing: 50 %. clients also include: Ralston Purina Dog Chow, Monsanto Chemical, Anheuser- lion; $12.8 in television ($8.4 in net- NC &K's broadcast billing remained Busch for St. Louis Cardinals work, $4.4 in spot); $2 million in ra- at the same level as in 1958, but the baseball on radio -tv, Grove Labs., dio ($500,000 in network, $1.5 in spot); figure does not reflect the substantial Procter & Gamble's Duncan Hines tv -radio share of overall billing: 62 %. business acquired by the agency during mixes and Great Atlantic & Pacific Tea Co. Billings for Ogilvy, Benson & Mather the latter part of the year, the over- shot up nearly 50% with continued whelming portion of which will make W.B. DONER: Combined radio -tv bill- broadcast activity by old accounts and itself felt in 1960. ing $11.7 million; $7.1 million in tele- acquisition of General Foods' Maxwell New accounts totaling about $12 mil- vision ($4.8 million in network, $2.3 House coffee, Bristol- Myers' Ban de- lion, of which at least 50% will be in million in spot); $4.6 million in radio odorant and Vick's cold tablets (OBM radio -tv and which will contribute main- ($500,000 in network, $4.1 million in also is agency of record for other Vick ly to 1960 totals are: various products spot); tv-radio share of overall billing: products on nighttime tv network of Chesebrough- Pond's Inc., Hertz - 58 %. shows). Rent -A -Car and Jacob Ruppert. Por- Doner's bid for tv billing comes in Ogilvy's big spot tv users are Pep - tions of this business reflected in 1959 the form of specials on ABC -TV and peridge Farms bread, pastry and cookies, offset the loss of the $1.5 million Hud- NBC -TV for Timex watches and a Rubinstein sub- Helena cosmetics and Vick son Pulp & Paper Corp. account. stantial spot register that includes Na- cold tablets. Vick also uses two CBS- Network advertisers handled by Continued on page 54 50 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 h NOTICE f IMPI YEMEN! From Storer, a famous developer of modern radio programming, a totally new broadcast format. Now on the all -new K -POP you're never more than a minute away from music!

Be it known to all persons that radio 3. K -POP preferred minute sports. Television Advertising Special Rotating Spectaculars station K -POP, under the new manage- Capsuled minute reports on sports K -POP sponsors six TV announce- Billboards boldly proclaim the newest ment of Storer Broadcasting Company are being produced on the hour every ments immediately preceding the pro - concept in modern radio programming now brings to Los Angeles a bright new hour. Scores of high public interest football games ... as well as additional ... "You are never more than a minute sound in musical programming. It's the will be announced as soon as received. TV announcements on other channels. dial Terrific that away from music when you kind of tight, clean performance 4. K -POP preferred minute commer- Ten ... K -POP lis- has successfully developed listening cials. Newspaper Advertising Twenty preferred to tening" audiences from WJBK in Detroit All minute commercials will be pre- Big in the Los Angeles Times and WGBS in Miami. Examiner further herald K -POP's Specially deputized Peters, Griffin ceded and followed by a musical our national sales Public notice is hereby given that selection. Commercials actually will bright new sound in music, news and Woodward, Inc., for- be a not sports. representatives, and K -POP's Dale K -POP has in fact effected its new minute, more. at DU 8 mat at 10:20 A.M. on November 2, 1959. Peterson in Los Angeles -2345, From this time to infinitum Storer (IT ALL ADDS UP TO TOP AUDI- Radio Advertising are now standing by for your calls, let- Radio Station K -POP makes this offi- ENCE APPEAL ON THE DOCKET) Specially prepared capsuled commer- ters or wires to fill you in on the avail - exclusive K -POP -new cial proclamation: Proclamation audience cials announce the abilities and rates for the all of appeal preferred music sound. K -POP. 1. No double spotting of minute Four new "minute -men" top talents commercials. have been added to the K -POP 2. No minority programming. announcing staff to implement the new 3. No more "casual" programming. approach to the Los Angeles market. Instead be it known that now all lis- Art Laboe, the "week -end Mayor" of teners shall be sole beneficiaries of the the airwaves ... a Seattle import, the following radical departures in the field smooth polished chatter of "dry- witted" of radio programming: Dick Wahl ... San Diego's swashbuck- I. K -POP preferred music. ling romantic, Bud Haley and the Bos- Always listenable and lively ...you're ton red -head Larry Quackenbush, the never more than a minute away from best thing to happen since the Boston music culled from a newly designed Tea Party. K -POP preferred list, as determined K con- by K -POP program director Bill -POP preferred promotions, Wheatley and authoritative outside tests, music, news, sports and commer- sources. cials are closely integrated to create this altogether new and lively listenable 2. K -POP preferred minute news. radio. Served in specially prepared one - minute capsules at 15. 30 and 45 min- Storer promotions are admissable as evi- utes after the hour. dence of audience -building!

You're never more than a minute away from music.

ANOTHER GREAT STORER STATION...K -POP LOS ANGELES. «I hear ABC -TV` is first in Seattle"

FIRST IN SEATTLE: Prior to the end of September, the I. KOMO-TV (ABC) 40.5 ABC -TV affiliate, THEY'RE KING -TV, had the biggest audience share.The NBC -TV 2. KING -TV (NBC) 33.4 affiliate was 2nd. BOTH Then the two affiliates switched networks. Here's 3. KIRO-TV (CBS) 22.3 RIGHT the new standing. Source: NSI, 4 weeks ending Oct18, 1959, share of total audience, Sun. -Sat., 7:30.10:30 P.M WLWD ..% of ABC WLWD (ABC -NBC) WHIO (CBS) FIRST IN DAYTON: programming carried audience share audience share What happens as more and more In market after market, ABC-TV programs APR 1958 32.0 41.9 48.5 are carried in a 2 as ABC -TV goes ... station market is ramatically illus- NOVN 1958 49.0 43.1 46.7 so goes the audience. trated by this Niel- sen analysis of In fact, the way share -of- audience APR 1959 46.9 44.1 44.0 ratings in Dayton we're going, it's just a in the last 18mos. OCT 1959 62.5 48.3 42.9 matter of time. Source: NSI, all network programs, Sunday from 6:00 to 11.00 P.M. and Monday through Saturday, from 7:30 to 11:00 P.M. CONTINUED from page 50 ton and Calkins & Holden, but such CBS -TV's To Tell the Truth, Rawhide, prime broadcast accounts as Houston's Dobie Gillis and Perry Mason; NBC - tional Brewing and Speedway Petroleum Dristan and Nescafe were pre- merger TV's Troubleshooters and Loretta heavy billing hookups. A broadcast losses. Some of these billings reflect in Young). Its spot radio -tv clients included Doner's five offices, comes from includ- the 1959 total for the merged agency. American Export Lines, Barton's candy, ing buys for regional clients (it has Gor- One Houston carry over, Heublein Inc., Dorman & Co. (Endeco cheese), Drey- don Baking's Silvercup Bread via De- is heavily committed in television, al- fus & Co., Levy's bread, Melville Bohemian Shoe troit and Breweries on the locating virtually its entire budget to Corp., Philip Morris (Alpine cigarettes), West Coast, through Chicago). spot for Maypo and Maltex cereals. West End Brewing and Say-On Drugs. Heublein's Andersen's FULLER & SMITH & ROSS: Combined soups are on spot MOGUL WILLIAMS & SAYLOR: Com- tv -radio billing $11 million; $10.25 mil- tv in the West (with expansion in the cards bined tv -radio billing $9.6 million; $7.4 lion in television ($9.6 million in net- for the coming year). Folger's coffee million in television ($2.7 million in work, $650,000 in spot); $750,000 in ra- is another western regional client in tv and radio spot. network, $4.7 million in spot); $2.2 mil- dio (all network); tv -radio share of lion in U.S. Rubber, an active Richards client radio (all spot); tv -radio share overall billing: 24 %. of overall over the past year in network tv, billing: 50 %. F &S &R is up $2 million, scoring the during MW highest billing gain ($2.6 million in 1959 switched to spot television, tailor- &S boosted its broadcast busi- ing buys for its various products, some ness by $2.1 million over 1958, result- network tv) . Aluminum Co. of America of them also in spot. ing largely from continued with Alcoa Theatre on NBC - radio Eastern Air- increased activity in lines a the air TV and early this year began sponsor- is big factor in spot radio, with media by its regular accounts. a smattering of Spot business ship of Alcoa Presents on ABC -TV. spot tv support. FRC&H perked up considerably is using at the agency Libbey- Owens -Ford switched from last the NBC -TV Today show and this year, paced by such spot tv for an advertisers year's sponsorship of Perry Mason account added this year, as Revlon, Esquire Shoe Arvida Corp. Polishes, (CBS -TV) to Bourbon Street Beat Another addition to bill- Rayco, Breakstone Foods, ings this year: production costs for the Gold Medal candy, National shoes, Lite (ABC -TV) . Other network television National which Diet bread users were Edison Electric with The Guard, uses public serv- and Howard Clothes. Its tv ice time on network Price Is Right, Treasure Hunt and radio and some on tv. billing accrued from various Revlon Split Personality, all NBC -TV, and products, including Hi & Dri, KEYES, MADDEN & JONES: Combined Top Silversmiths, Sherwin -Williams Brass and Aqua Marine line, on Sterling tv -radio billing $9.83 million; $8.44 various and Williamson-Dickie. Heavy radio programs. Ronzoni Macaroni million in television ($2.35 million in Co. was network advertisers included Coats a sponsor of syndicated tv film & network, $6.09 million in spot); $1.39 programs. Clark (Arthur Godfrey), Aluminum million in radio ($350,000 in network, Co. of America and C.I.T. Financial $1.04 million in spot); tv -radio share of GEYER, MOREY, MADDEN & BAL- Corp. (Monitor), both NBC. Spot tv overall billing: 48.8 %. LARD INC.: Combined tv -radio billing users were Volkswagen, Williamson - $9.6 million; $5.1 million in television Dickie, Wearever Aluminum, Brown & Williamson participations in Pennzoil ($2.6 million in network, and Waring Products Corp. network and spot tv activity (for $2.5 million Raleigh cigarettes and Sir Walter in spot); $4.5 million in radio ($2 mil- GUILD, BASCOM & BONFIGLI: Com- Raleigh tobacco), plus similar activity lion in network, $2.5 million in spot); tv bined tv -radio billing $10.6 million; $8.7 by Congoleum -Nairn head KM&J's bill- -radio share: 33 %. million in television ($4.9 million in ing picture. Also included are participa- The agency's broadcast billings are network, $3.8 million in spot); $1.9 tions for Raleigh in Five Fingers on shared chiefly between American Mo- million in radio (all in spot); tv -radio NBC -TV, by Presto in Today on NBC - tors (Rambler and Kelvinator divisions) share of overall billing: 80 %. TV. Spot advertisers also include and Sinclair Oil Corp., both of which tempo of business in spot Florists Telegraph Delivery Assn. in are strong in radio -tv spot. Sinclair also Increased radio and radio and spot tv added $2.3 million to tv; Presto and Revere Camera sponsored the Music From Shubert Al- in tv; Pinex GB &B's billing over 1958. Active spot and Dr. West's toothpaste ley special on NBC -TV. One active in radio. users were Best Foods Div. of Corn broadcast media user, Boyle- Midway Products Inc., Carling Brewing Co., Div. of American Home Products, was DOYLE DANE Combined Packing Co., Mary Ellen's BERNBACH: lost during the year, but the agency Clougherty tv -radio billings $9.75 million; $8.6 Distributors, Mother's Cake and Cookie picked up Dayton Rubber and Fiesta million in television ($5.3 million in Ralston Purina Co., Rival Packing Foods Div. of General Baking, neither Co., network, $3.3 million in spot); $1.15 Co. and Tidy House Products Co. Ral- of which is currently active in radio million in radio ($50,000 in network, ston- Purina was its big -gun advertiser or tv. $1.1 million in spot); tv -radio share on network tv, sponsoring John Gun - ther's High Road, Cheyenne and Leave of overall billing: 35% . NORTH ADV.: Combined tv-radio billing $9.45 million; It to Beaver on ABC -TV while. Skippy DDB upped its tv -radio business by $9.25 million in television ($7.35 million in Peanut Butter Div., Corn Products Inc., almost $2 million, reflecting business network, $1.9 shared sponsorship of NBC -TV's River- from West End Brewery Co. and million in spot); $200,000 in radio (all boat. Philip Morris' Alpine cigarettes. Its tv spot); tv -radio share of overall killing: 63 %. FLETCHER RICHARDS, CALKINS & network advertisers included Chem - HOLDEN INC.: Combined tv -radio bill- strand Corp. (Perry Como and The North moved up from $8.4 million ing $10.1 million; $7.4 million in tv Man & the Challenge on NBC -TV); Po- to $9.45 million in the past year, re- ($2.84 million in network, $4.56 million laroid Land Cameras (Perry Como, versing a dip from $11 million in 1957. in spot); $2.7 million in radio ($100,000 Steve Allen and Jack Paar on NBC -TV, Agency is stepping up other media ac- in network, $2.6 million in spot); radio - Garry Moore on CBS -TV, Adventures tivities, its broadcast share of all bill- tv share of overall billing: 33.3 %. in Paradise and Leave It to Beaver on ings is now 63% compared to the pre- Fletcher Richards gained through ABC -TV), Alpine cigarettes (ABC -TV's vious 76 %. mergers early this year with Bryan Hous- Pro Football and Tombstone Territory; An example of its tv spot activity was

54 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 (This is one of a series of full page ads appearing regularly in the NEW YORK TIMES)

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WAPI Birmingham

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WT IC Hartford

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KFI Los Angeles

WHAS Louisville

WCKR Miami

WTMJ Milwaukee

WHAM Rochester

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HENRY I. CHRISTAL CO., INC. NEW YORK CHICAGO DETROIT BOSTON SAN FRANCISCO ATLANTA Toni's rotation of various brands in a the biggest broadcast account, utilizing REACH, McCLINTON & CO.: Com- saturation schedule during the sum- spot and network tv (Jack Paar and bined tv -radio billing $7.5 million; $7 mer. Toni continued as charter member Today shows, both NBC -TV) as well million in television ($4 million in net- of ABC-TV's "Operation Daybreak" as radio network and spot. Another ac- work: $3 million in spot); $0.5 million (daytime) and American Bandstand. tive radio user was Kiwi shoe polish. in radio (all spot); tv -radio share of over- North was producing agency on behalf all billing: 33.3 %. NBC Loretta Young KNOX REEVES of Toni for -TV's ADV. INC.: Combined The Prudential Insurance Co. of Show; CBS -TV's To Tell the Truth, tv -radio billing $7.8 million; $7.4 mil- America's Twentieth Century on CBS - Party and The Verdict Is Yours lion in tv ($5.5 million in $1.9 House network; TV continues as RM's network show- million in spot); and some syndicated shows. North $400,000 in radio (all case and top billing account. The spot); tv -radio added these broadcast accounts: Gil- share of overall billing: agency acquired some Breck products 73 %. lette's Thorexin cold capsules, Toni's during the year but most of the added -Wip Colorcade and Reddi which is in- Knox Reeves is a new entry in the billing will come in late this year and herited from D'Arcy. top 50 listing. Its largest network tv in 1960. RM at the first of the year clients during 1959 were General Mills becomes agency of record on Breck's D.P. BROTHER: Combined tv -radio bill- for Wheaties breakfast cereal, which Sunday Showcase series of specials ing $9.4 million; $8.5 million in tv ($8 sponsored telecasts of baseball, football, (about one a month) on NBC -TV, million in network, $0.5 million in spot); basketball and track events, and Mars sharing billing with N.W. Ayer. Inter- $0.9 million in radio ($0.25 million in Inc., which was in Disneyland and national Latex continues as a substan- network, $0.65 million in spot); tv -radio Broken Arrow. Leading spot advertisers tial spot tv user. share of overall billing: 30 %. were Wheaties, Minneapolis Brewing, Oldsmobile is the top broadcast media Art Instruction Inc. General Mills' Re- EDWARD H. WEISS & CO.: Combined client at D.P. Brother. Its shows this frigerated Foods Div. and hot cereals. tv -radio billing $7.5 million; $7.1 million season include Dennis O'Keefe Show Although Knox Reeves loses the heavy - in television ($5.6 million in network, on CBS -TV, Bing Crosby specials on spending Mars Inc. account at the end $1.5 million in spot); $400,000 in radio ABC -TV and Lowell Thomas on CBS of this year, the agency has gained such ($300,000 in network, $100,000 in spot); Radio. Client General Motors AC clients as Minneapolis Gas Co., part of tv -radio share of overall billing: 40 %. Spark Plug Div. is co- sponsoring the Wood Conversion Co. and half a dozen new Weiss beefed up its radio -tv billings Art Carney series of specials on NBC - General Mills products. slightly less than $2 million during TV. 1959, though its broadcast share drop- DONAHUE & COE: Combined tv -radio ped 3 %. It picked up Midas Mufflers, billing $7.5 million; $5.5 million in tele- WARWICK & LEGLER: Combined tv- an active NBC Radio account, and lost vision ($2 million in network, $3.5 radio billing $8.9 million; $7.3 million mil- none, continuing heavy participation lion in spot); $2 million in radio (all in in television ($3.8 million in network, network shows and spot. Its network tv $3.5 million in spot); $1.6 million in spot); tv -radio share of overall billing: 30 %. clients: Purex Corp., Mogen David radio ($0.9 million in network, $0.7 mil- Wine Corp. of America and Helene lion in spot); tv -radio share of overall This agency's broadcast billing is Curtis. Active radio and /or tv spot billing: 40 chiefly in Best Foods Div. of Corn Prod- clients were Carling's beer, Sealy (mat- W&L gained $1 million in billing ucts, Tri -Nut margarine, Squibb Div. tress products), Perk dog food, Little this year, resulting largely from busi- of Olin Mathieson, Scripto pen and Crow Milling, Corina cigars, Helene ness of new product accounts of Carter Carolina rice. Earlier in the year its Curtis, Mogen David and Purex. Products and expanded activity by Best Foods account participated in ABC-TV's "action strips." The total Mennen and Revlon. Its network tv GORDON BEST: Combined tv - radio billing is about billing resulted from sponsorship by the same as it was in billing $6.8 million; $5.7 million in tv 1958. Revlon of CBS -TV's Big Party and ($2.1 million in network, $3.6 million Garry Moore Show and Mennen on in spot); $1.1 million in radio ($0.4 mil- NBC -TV's Cimmaron City. An active HONIG- COOPER, HARRINGTON & lion in network, $0.7 million in spot); network radio advertiser during the MINER: Combined tv -radio billing $7.5 tv -radio share of overall billing: 63 %. year was Ex -Lax. Spot radio-tv busi- million; $6.25 million in tv (all spot); The year's broadcast billings match ness was placed for Carter, Ex -Lax, $1.25 million in radio (also all spot); the activity of a year ago, with only Bromo Seltzer, Revlon, Mennen and tv -radio share of overall billing: 47 %. Hoffman Motors on the West Coast. slight changes in network and spot Broadcast billing of Honig -Cooper, radio reported. Active clients include: Harrington & Miner has increased 50% Dumas Milner Corp. (spot tv for Pine - ALESHIRE: Com- COHEN, DOWD & from the $5 million tv -radio billing of Sol, Perma starch and other products); bined tv -radio billing $8.7 million; $4.6 1958 which got this West Coast agency General Finance Corp., sponsor of ($1.1 in million in television million into the top 50 list for the first time as Chicago White Sox baseball on regional in network, $3.5 million spot); $4.1 the 50th ranking agency and the only basis; Maybelline Co., a prime spot ad- million in million in radio ($1 network, one with no network billing in either vertiser, and Helene Curtis Industries, in spot); tv -radio share of $3.1 million tv or radio. Again this year, all of its which recently shifted its network and overall billing: 55 %. broadcast billing is in spot. spot business to Campbell -Mithun. CD &A picked up considerable billing Accounts in broadcast include: In- during the year with a $1.7 million in- terstate Bakeries, Italian Swiss Colony MacMANUS, JOHN & ADAMS: Com- crease in the broadcast media, reflecting Wines, Thrifty Drug Stores, Squirt Bev bined tv-radio billing $6.4 million ($4.4 the merger of Dowd, Redfield & John- erages, Farmers Insurance Group, Hoff- million in television ($2.9 million in stone with Cohen & Aleshire. This man Electronics and Bu -Tay Products, network, $1.5 million in spot); $2 million move brought Cott Beverages, active in all using both tv and radio; Roy Rogers in radio ($600,000 in network, $1.4 radio and tv, and the Lanvin and Cone Enterprises, tv; Blue Cross hospital in- million in spot); tv -radio share of overall Mills accounts, both spot tv users, to surance, Kerr Glass Mfg. Corp. and billing: 16.4 %. the agency. Grove Labs. continued as Von's Grocery Co., radio. MJ &A dropped off in broadcast bill -

56 (TOP 50 AGENCIES) BROADCASTING, November 23, 1959 ings (from $8.51 million) and tv -radio the special Woman series on CBS -1 V; tv clients were Michigan Gas, Good share (from 25.4% ) the past year, Minnesota Mining & Mfg. Co. with Humor, S.B. Thomas Bread and White largely attributable to loss of Wide, Peter and the Wolf on NBC -TV (in- Rock, plus such advertisers at Packard, Wide World for General Motors Corp. cluding a repeat later this month); Pontiac, Times and Metropoli- (institutional) on NBC -TV. Cadillac with John Daly and the News Detroit On active broadcast client rolls were on ABC Radio; Pontiac sponsorship tan Dealers Assn. of Los Angeles. the NBC -TV's Pontiac Star Parade for (half) of Notre Dame football broad- MJ &A neither lost nor gained any ac- that GM division; Dow Chemical with casts on ABC Radio. Spot radio and / or counts.

TV PREVIEW that the 180 stores spend about $600,000 annually (or 5% of their aggregate ad budgets) for time to air the Managers of Montgomery Ward stores are finding factory -provided spots. They've participated in the tv film commercials a valuable source for augumenting project since 1956. The chain itself is not active in their promotions and local merchandising efforts. either spot or network tv. In fact, there's been an increasing number of re- Tv material supplied to store managers falls into quests for such material which managers incorporate two categories: special promotion and library corn- in local tv schedules, according to Don Glasell, Ward's mercials, with both being used in short -term schedules. tv -radio supervisor. Over one -third of Ward's approxi- Promotion announcements carrying price copy are used mate 550 stores in the U.S. regularly request the filins. only in conjunction with major newspaper and circular And, he adds, these 180 stores are the major volume campaigns. Filmed library spots feature specific items producers in the chain. but do not include prices; they can be utilized any Most recent example of Ward activity is the series time during a specific selling season. Final 15 seconds of two 50- second spots just completed by Fred A. Niles in the commercials are reserved for local copy to spot- Productions for the Christmas season. One utilizes light a particular item covered in the film, together the stop- motion technique, featuring one -toy item and with price. Managers also get "tv tear sheets" for the advertising Ward's Toyland section; the other features edification of store personnel. three items (stereo consoles, shirts and irons), stressing Such filmed tv commercials are effective for local Christmas gift values and tieing in with Ward's De- merchandising, Mr. Glassell believes, because (1) local cember newspaper and mail circular promotion (see managers are offered hard -sell spots which they may below). use at their discretion on short -term schedules (with Ad Autonomy Montgomery Ward store managers, one, two or three items getting the full pictorial and operating with relative advertising autonomy, decide copy treatment), and (2) employes are also apprised whether to use tv. They buy the time locally, using by the tear sheets of what merchandise is being adver- parent company films but not money. It's estimated uised on television.

BROADCASTING, November 23, 1959 57 M -E'S CLYNE ISSUES CALL -TO -ARMS Calls for public defense of tv and betterment of tv's product

The tv industry must stand up and presented under his name, is possibly to stick." The degree of "deceptive" fight, and look ahead to betterment of more sensitive for quality and not so commercials, he said, is but a small the product it provides the public. concerned with maximum audience. percentage of one per cent and could The call to arms came last week in Shows like Dinah Shore are put on the be easily eliminated along with "ex- a frank appraisal of tv by C. Terence air because the sponsor insists upon traneous plugs" which are "wrong" be- Clyne, senior vice president in charge quality association and is not obviously cause: first, they give added commer- of radio and tv at McCann -Erickson. At concerned with his cost per thousand." cial time against entertainment, and M -E, Mr. Clyne lords over a radio -tv With Mr. Clyne on the rostrum was second, "a sponsor is really subcon- billing that totals $108 million this NBC -TV Vice President David Levy, tracting his time." years ($69 million in network tv). programming and talent chief. He Mr. Clyne, in calling upon broadcast-

What's needed, he said, is leadership spoke up for balanced network pro- ers, particularly station management, to ; among.:' 'networks, station associations gram schedules. assume leadership, asked: "Where are and station representatives. He called Mr. Clyne used the RTES platform the leaders of principle among our sta- on tv spokesmen to "emerge and de- to advocate "a plan, and let's call it a tion ownership? They are not very vocal. fend to the public what has been done white paper how we can see ahead," I know they are there." and assure the public as to what is an objective he assigned to networks, Network or agency control -he said networks are responsible for total balance of programming and "account- able" for what is on the air regardless of program source. Programming Hours Mr. Clyne said there are some 10,000 hours yearly programmed by networks alone. In prime time they program over 3,000 hours a year. Yet the best 200 tv hours in a year compared to Hollywood's best 200 hours of features it can produce in a year would "win hands down in . . . appeal and relaxation and entertainment value." The problem, he declared, is "that of the qualitative keeping up with the quantitative." No Picnic Mr. Clyne also stressed the casualty rate in tv and the difficulty of even top tv shows to gain 50% of the people tuned in (only six over a period of 12 years achieved this percentage, he said) . Consensus of the pontificaters on how Programming experts at RTES C. Terence Clyne, senior vice president in tv can better its entertainment comes to charge of radio -tv, McCann -Erickson, and David Levy, vice president, tv pro- this, according to Mr. Clyne: Spon- grams and talent, NBC, were the speakers. They flank R. David Kimble (c), account sors should be out of tv and networks should have executive, Grey Adv., who served as chairman of the programming session. complete control. And this sentiment goes: American tv ought to be operated as the British system. going to be done to correct the few agencies and sponsors and to "all the things that are bad." stations and their representatives." Mr. Clyne's answer -30% of all Mr. Clyne also asserted that neither Mr. Clyne pointed to several areas evening programs are controlled by the networks legislation nor a czar can solve the ills needing a housecleaning, throwing in and presented by them-"so one because neither can improve entertain- his recommendations for good meas- -third of our nighttime network pro- ment nor put a stop to "larceny." ure: gramming is under the British system Advertiser Voice Advertising agen- Commercials -"We have too many right now." cies, he said, believe the tv advertiser on the air per minute of entertainment." Another 40% , be said, are presented should "continue to have a strong He asked for a review of the double by advertisers on an alternate -week voice" in the program it sponsors. spot between programs, noting they basis but controlled by network full or Basic reason for his position, Mr. have run their course and suggesting partial ownership. Clyne said in an appearance before the that "at least, the 30 seconds [spot] if This, he continued, leaves about 30% Radio & Television Executives Society's it is going to go commercial, should at the most to the sponsor to "have the timebuying and selling seminar in New be restricted to our product." right to put in completely what he York, is: Bad Taste He charged many com- wants." Do we want to go the other "The sponsor has the same direct ac- mercials with being in "extremely bad 30% he asked. He cited various series cess, the same availability of talent, taste in terms of going into the living initiated over the years by advertisers and programs as the networks, and room." Mr. Clyne asked for a new themselves and found, too, that in the the sponsor, because the program is standard practice that will be "made past five years more than two- thirds of

58 (BROADCAST ADVERTISING) BROADCASTING, November 23, 1959 26 -WEEK RIDE

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"For what- western or by a ballet, by a private eye Mr. Levy said NBC programs with ever the deficiency or excellence, it or an opera, by an original drama or a something for everyone in mind. This starts with people," he explained. news special, by a comedy or by a polit- means minorities as well as majorities As for the viewers, "we are dedicated ical report, by a "Project 20" or a sport event -in black- and -white and color." Gillette, NBC Wanted in ads a return to reality differ on bouts The greatest need in advertising: just finished a glass pouring perfect- NBC, The Gillette Safety Razor Co. To get back in with reality. ly full of I get touch amber liquid. tired of and its agency, Maxon Inc., New York, James Nelson, director of otherwise realistic ads in which creative the are working up a rich lather over the Hoefer, Dietrich & Brown, San Fran- models hold by cans or bottles the Friday night boxing telecasts. The net- cisco, called on the advertising in- itty-bitty tips of fingers so they their work is eager to cancel its pact for dustry to return to fundamentals in won't cover any part of the sacred the bouts; the agency and sponsor think Nov. 20, label. an address to the final these telecasts are "sharp" and want to NAB Fall Conference at Seattle "I get tired of seeing people in ads continue them. (other NAB coverage, page 68). get such a big charge out of activ- NBC acknowledged last Wednesday In a detailed ities which critique on the type I know are a bore to (Nov. 18) that it had made overtures of advertising messages fed the most people, such as ironing, open- to Gillette for termination of the bouts American public, Mr. Nelson said, ing and closing oven doors, polishing and issued a bare statement saying: "My message is simply this: Quit cars, loading dishwashers, pointing at "We have been reviewing the Friday smoking that stuff. Get back in soaps or taking The Product off the night situation with Gillette on an ami- touch with reality. Go outdoors and supermarket shelf. able basis but we have not yet arrived talk to some real people. Find out "I get tired of those men in white at a decision." what kind of thing really makes coats with pencils and clipboards- Though NBC officials declined to their eyes light up, and makes them they're always putting the advertis- amplify on the statement, it was re- say, `Gee whiz! Look at that!' " er's product through some grueling ported that the network is disturbed Mr. Nelson qualified his com- test which it invariably passed well by disclosures of alleged corruption and ments this way, "I ahead of all compe- gangsterism within and on the fringes am well aware that tition." of the boxing industry. Sources close there are agencies Models, Too "I to the network said the audience for and advertisers who get tired of models the bout has diminished and added that take the trouble to . . . those perfectly a collateral consideration is the net- try to communicate perfect models, the work's desire to "play it safe" in this with me in their ads, kind that never per- tv investigation era. who recognize that spire or spit or go to Gillette and Maxon have been quick I'm an individual the bathroom and to point out to NBC, it was reported, and not a Mass Mar- who don't go to bed that the Friday night boxing telecasts ket; and who try to at night; they just still attract a substantial and responsive talk to me with go back into their male audience. One official said the sense, with humor, case. pact covering the fights runs through with dignity, with "In other words, I 1961 and Gillette is not inclined to sincerity." get tired of seeing easily surrender its franchise. Dull Ads A lot people in ads who Though no meetings are scheduled of advertisers are live a life that seems for this week, it is probable that the talking "to them- to bear absolutely no network and advertiser will be per- selves," he said. relationship to my suaded to sit down and talk shortly, "They suffer from life, or to the life of now that the dilemma has received being imitative; from MR. NELSON anyone I know. I see widespread publicity. addressing them- all those fine young 'I get tired ...' Neither network nor agency officials selves not to flesh people in the Oasis would reveal the cost to Gillette of and blood but to a set of statistics; ads, having such a jolly time sitting sponsoring the Friday night bouts on from being a too -perfect marriage of in their sportscars, each one hold- both NBC -TV and NBC Radio, but the insignificant with the unbelieva- ing up a package of cigarettes for it is believed to be in the neighborhood ble. In short, they're dull. We get me to look at. I see an ad like that of $6 million. In addition, Gillette tired of the thousands of visual -or any one of thousands like it sponsors other sports attractions on cliches thrown at us daily; so tired -and all I can do is shake my head NBC -TV, including the All -Star Game that the only reaction these images and figure: I must be missing some- (there were two this year), the World iaspire in us is a glazed eye and thing. Series and the Rose Bowl Game. yawn." "I know this, the manufacturer is Gillette has been sponsoring the Fri- He described some of the cliches missing something. Me. Me, multi- day night bouts over the air since 1944. in this language: "I get tired of beer plied by countless indifferent mil- They were on network radio over Mu- ads in which an unseen hand has lions." tual and ABC for several years and later shifted to NBC.

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BROADCASTING, November 23, 1959 61 Toy companies push Christmas sales on tv While U.S. toy sales race ahead to a predicted record retail volume of more Frank Buetel than $1.6 billion for the year 1959, toy manufacturers are spending an estimated $6.5 million in tv advertising, according to the Toy Manufacturers of America Inc., New York. Two of the Brad Johnson top spenders are American Character Doll Corp., New York, and Remco In- dustries Inc., Newark, N.J., both cur- Roger Kent rently in the midst of a 13 -week pre - Christmas campaign directed by Webb Roy Carr Assoc. Inc., New York. Using filmed minute -length commercials to promote a line of seven basic items for boys and girls, Remco industries is buying $1 million worth of tv spots in the top 50 markets during this 13 -week period, it was reported last week by Elaine B. Hudson, tv director Mary Jo Tierney at Webb Assoc. The number of spots per week vary from a minimum of 10 in the smaller cities to a total of 75 a week in New York. All spots are placed Ken Anderson Jack Huston in children's shows. During this same period Remco and American Doll are investing some $200,000 as participants in CBS -TV's morning show, Captain Kangaroo, and as co- sponsors of CBS -TV's Thanks- giving Parade Jubilee (BROADCASTING_ Nov. 9) . Remco also allocated an additional' MAKE A WISH ON THE $35,000 to sponsor a series of special local telecasts around the country dur- TWIN CITIES MARKET ing November. Feature movie programs, each hosted by personalities who are popular with children, were scheduled for Nov. 15 and 29 in San Fran- cisco and New York; Nov. 15 and 22 i `b in Philadelphia, and Nov. 28 in Chi- cago. Telecasts of local parades will be sponsored by Remco in Baltimore on Nov. 26 and in Los Angeles on a par -. These capable radio personalities can make tial basis the night of Nov. 25 and in your wish come true. They're in the air all over full on Thanksgiving Day when the the Twin Cities market, riding around on taped show will be repeated. 1280 kilocycles. They talk to everyone ... everyone likes them. They're an "open sesame" to the riches of Minnesota. Also in advertising You don't even need a magic lamp. These WTCN JWT honored J. Walter Thompson genii come when you call. The moment you Co. was to be honored last Friday pick up your phone and call your Katz man, our (Nov. 20) for its 10 consecutive yearn modern day genii stand ready and able to do your of supplying creative services for the bidding ... your selling ... your promoting. Give it Advertising Council's Religion in a try, today. Make a wish on the Twin Cities American Life campaign. Special award market. Then, call your Katz man for availabilities on was to be presented at the Council's Twin Cities WTCN Radio. The results will astound you. annual awards luncheon in New York. Taubman, Yardis merge Samuel MINNEAPOLIS ST. PAUL Taubman Adv., Phila., and Yardis Adv. Co. there, consolidated Nov. 1. Mr. Taubman becomes Yardis directors' RADIO ATIP board chairman, functioning as an ac- Affiliate American Broadcasting Network tive member of the agency. The Ed- WTCN Represented Nationally by the KATZ Agency ward Robinson Agency, Phila., also merged with Yardis Oct. 15.

62 (BROADCAST ADVERTISING) BROADCASTING, November 23, 1959 IN MEMPHIS...

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REPRESENTED NATIONALLY BY: BERNARD HOWARD & CO., INC. WEST COAST REPRESENTATIVE: B -N -B, INC. -TIME SALES

BROADCASTING, November 23, 1959 61 with tv networks this has lapsed, he SHADOWS OVER ADVERTISING said. These have "in effect abdicated their responsibility to advertisers and AFA meet discusses corrections needed their agencies" in Mr. Brophy's opinion. Concerned as they are with sales, the to forestall intervention by government advertiser and agency simply are not The spectre of government advertis- advertising and "put integrity above all qualified to determine what goes into ing control hung over the first all -day else." media, what goes on television shows seminar of the reorganized second dis- Some 150 members of local ad clubs today. Advertisers and agencies "must trict, Advertising Federation of Ameri- in the Atlantic States came to the (Nov. submit willingly to control by media," ca, last week in New York. 17) meeting, presided over by district he counseled. But media alone should It was a day for soul- searching -in Governor Alfred P. Rexford of The not be expected to do the job, he feels. the wake of Washington tv quiz investi- Poor Richard Club in Philadelphia and Such organizations as the American gations -for blame -placing, answer - president of the R.W. Rexford Co. in Assn. of Adv. Agencies and the Assn. seeking and explanations. Thomas D'- that city. Second district clubs range of National Advertisers should take Arcy Brophy, retired chairman of from New York to Washington and steps for self -policing, Mr. Brophy said. Kenyon & Eckhardt, called his feature Baltimore. Taking over from Mr. Brophy, Mr. address, "The Need for Higher Stand- Ad Policing Tv's troubles have spot- Motley condemned "the ethics of the ards & Ethics in Advertising." Arthur lighted advertising's need for a code of market place" which allow deception. H. Motley, president of Parade Publi- ethics, Mr. Brophy said. The ad veteran Laws are not the answer, the publisher cations, said the effects of the tv quiz called for self-policing ta prevent gov- said, but old- fashioned virtues are. record extend to all media. Don Dur- ernment crackdown or consumer boy- Look at the Record Mr. Durgin gin, NBC -TV sales vice president, man- cott. "We're not a profession, but we're entered a plea for AFA members to fully tried to set the record straight professional men," he said, explaining study the record in a situation where from his network's and a tv point of that lawyers, doctors -even stock- facts have become obscured, he said, by view as well as to parry what he con- brokers and accountants, all have for- a lot of talk. He referred his audience sidered false allegations and impracti- mal business ethics. "Why shouldn't we to Capitol Hill testimony by NBC Pres- cal remedies. impose greater discipline on ourselves," ident Robert E. Kintner and CBS Inc. C. James Proud, president and gen- he asked, "because I'm sure if we don't, President Frank Stanton and to state- eral manager of the AFA, charged dis- it will be done for us." ments of Robert W. Sarnoff, NBC trict representatives at the end of the Media have traditionally performed chairman of the board. "There is no day to use their influence to protect a screening function in advertising but question that the public was deceived

Selling the Bakersfield- Southern San Joaquin Valley market by certain quiz shows, but from that fact sweeping misunderstandings grow CORTNEY CRUSADES IN CHICAGO about all quiz shows, all advertising." Suggests suspension of commercial tv He offered networks' continuity departments as a factor overlooked in for two -or- three -year pay -tv experiment charges of lack of network control. Cortney of Coty took his "hands -off gramming and branded ANA as Dealing with Mr. Brophy's opinion that entertainment code" to Chicago last "monopolistic" and an organization in networks have abdicated control of week, charging that television has be- which "powerful voices prevail." their medium, Mr. Durgin said that come "the prostitute of merchandising" Expressed some misgivings about putting together a schedule of 70 hours and calling for more morality and network- advertiser- agency dedication to weekly involves large numbers of peo- honesty in business. ratings. ple, and "no one organization can corner Philip Cortney, president of Coty The Crusade Mr. Cortney reiterated the brains." Complete network con- Inc. and Coty International, addressed the details of his crusade against repeti- trol is not the answer in NBC -TV's an Advertising Executives Club din- tion of the "shameful tv quiz hoax" for view. He cited Mr. Kintner's Washing- ner, held Tuesday in cooperation with which he has been running a continuing ton testimony that networks are "whip- the Chicago Federated and Women's series of newspaper advertisements. His sawed" between conflicting points of Advertising Clubs, Broadcast Advertis- prepared talk, while covering the tv view as to whether it is in the public ing Club and the local chapter of the quiz scandal, emphasized advertising interest for networks to control and Academy of Tv Arts & Sciences. as the country's economic foundation. produce all programs. Earlier, he embellished his campaign At his news conference Mr. Cort- The NBC -TV sales head said he during a noontime news conference at ney said he favored pay W if for no didn't think it fair to say the nation's which he: other reason than it would reduce the advertisers typically "seek the low road Suggested the suspension of free, sheer quantity of programs and obviate in a battle for ratings." On the contrary, commercial tv operations for a two -or- the excuse of many viewers that they he said, they constantly come to his three -year period in favor of pay tv watch tv "just to kill time." Addition- medium seeking "the high road" in such experiments. ally, he seriously questioned the theory sponsored series as American Heritage Reported unfavorable reaction to of "getting something for nothing." on NBC -TV and CBS Reports. Even his campaign from larger advertising Mr. Cortney evaded a newsman's the "bread- and -butter" weekly programs agencies. question as to whether a suspension of seek to portray a company in a favor- Chided the Assn. of National Ad- free, commercial tv operations would able light rather than to succeed in vertisers for the apparent reluctance of be practical or feasible. But, he felt, terms of circulation alone, he said. its members to keep hands-off tv pro- a two or three-year test of pay tv might

IF THERE EVER WAS A PLACE where it makes sense for an advertiser to put all his eggs in one basket, it's KERO -TV in the rich, diversified area of Bakersfield and Southern San Joaquin Valley in California. Transmitting from the highest mountain -top tower in the West, KERO -TV provides the only VHF reception in this growing market that boasts $1.1 billion in effective buying income. Covering nearly three times as many television homes as its competitors, KERO -TV is the only channel available to thousands of homes in the area. Ask your Petry television man for more details about KERO -TV's complete coverage and rating dominance in the Bakersfield market.

NBC CHANNEL 10 BAKERSFIELD

an Diego;Cúl IIR DC:TV, Raestér,N.Y: KERN- IÌtNEP-TV, WCiR%ÄM, WGR-FM, Buffalo, N.Y. KFMB-AM; KFMB-FM, San Diego, Ca f. ` , Rochester, N.Y. well be an alternative to complete gov- tastes to get the largest mass-audiences, ernment control of programming. Mr. Cortney declared. Networks should Embarrassing Question Networks give viewers "not what is considered 51- County have a responsibility for upgrading popular" but programs "which inspire program standards ( "the tastes of the the desire for a good life." He added, people have been degraded "), a chal- "We doubt the people want to be PULSE lenge which might well be forced by played constantly for suckers or for toll television, Mr. Cortney asserted. immature children." He was plainly embarrassed when a Mr. Cortney indicated that, despite Chicago newspaper tv -radio critic the "helplessness" of FCC and FTC, Area asked him if he considered such pro- the guilty could be prosecuted under grams as The Gale Storm Show, Ameri- the Federal Trade Commission Act. can Bandstand and Beat the Clock (on governing "unfair methods of competi- Survey which Coty has participations) as up- tion" and "unfair and deceptive acts or grading." practices" in commerce. Mr. Cortney warned that "If the The Coty executive renewed his plea reports... goal of advertisers is simply to get the for adoption of the "magazine concept" highest ratings, they are bound to cater in broadcast media (hands -off program to the lowest tastes and masses." In content), charging that tv advertising response to questioning, he indicated has become "a dangerous force for he finds no particular fault with the abnormal power and an instrument of mechanics of audience measurements monopoly." themselves. "There is probably nothing WJDX wrong with ratings per se," he said, "But I don't know whether the sample Business briefly is adequate or not." Time sales Discussing reaction to his "hands - off entertainment code," Mr. Cortney Ups ad budget . Hertz Rent -A -Car said the larger agencies seemed to op- System, Chicago, will increase its 1960 national advertising budget from an is pose it (because "their pocket book estimated $5 million to $6.5 is involved ") in contrast to smaller ones. million. The Appraised of the reluctance of large ad- expenditure calls for an expansion of its regional tv spot campaign in key vertisers to such a recommended hands - markets, plus heavier use of off policy for programming (BROAD- other media. &. CASTING, Nov. 16), Mr. Cortney de- Agencies: Norman, Craig scribed the Assn. of National Adver- Kummel for rent -a -car advertising, first!* tisers slated to be $5.8 million, and Needham,. as typical of big associations in which "powerful voices prevail." Louis & Brorby for car- and -truck lease, Mr. Cortney repeatedly urged a expected to run about $700,000. The WJDX news, clearer definition of the "public inter- new budget represents an all -time high est" as applied by the FCC. He charged for Hertz which started national adver- farm, weath er, anew that agencies, networks and spon- tising in 1947 with a limited allocation sors "will do anything" to assure the of $242,000. music, NBC highest ratings. He advocated the maga- Fifth season Christmas Sing With zine concept of advertising applied to Bing, starring Bing Crosby, returns to tv, claiming advertisers should have no CBS Radio Dec. 24, (9:05 -10 p.m. programming control over editorial matter. The issue EST) for the fifth successive year un- is simple, he suggested: Are stations to der sponsorship of Insurance Co. of delivers quality serve the public interest or not? North America, Philadelphia, Agency:. Cooperation Permissible Program- N.W. Ayer & Son Inc., Phila. ming should be the "sole responsibility" listenership! of the networks, he declared. But this Agency appointments obviate doesn't the possibility of co- Mars Inc. (candy), Chicago, appoints. *Every area- operation with producers and pack- Needham, Louis & Brorby, that city, . agers. wide survey to handle its $3 million account. Ap- In his prepared speech, Mr. Cortney proximately two -thirds of its 1959 proves best said "the only thing which seems to budget was allocated for tv. Advertis- matter in the choice of programs is the ing previously was handled by Knox buy- WJDX rating.... The desperate fight for high Reeves, Minneapolis. Herbert H. Lehr - ratings had lead the tv industry to ter has resigned as Mars' general ad- devote 24 hours a week during the vertising manager effective Dec. 1. Call Hollingbery scarce prime evening hours of the networks to so -called adult westerns." He 42 Products Ltd. (men's hair prepara- suggested that "The deplorable choice tions), Santa Monica, Calif., names. of programs to get the highest ratings Fletcher Richards, Calkins & Holden, for the advertisers tends to destroy the L.A. moral fibre of our homes and to demoralize them." KABC-TV Los Angeles names Doyle Dane Bernbach, L.A. Jackson, Apparently, manufacturers, networks Miss. and producers have decided that Gotham Audio Sales Co., N.Y.: The they must cater to the lowest public Joseph Katz Co., N.Y.

66 (BROADCAST ADVERTISING) BROADCASTING, November 23, 1954 Pulse Beat nation's top 100 advertisers did to main- difference between an amateur and a tain their sales (and those of advertising professional . . . includ- 2,086 "counties that count "- generally) during last year's recession. "In manufacturing, the better your states, are avail- ing all of the 50 U.S. They spent $41 million less in news- tools, the better your product. In ad- able in Pulse's audience /circulation papers and $10 million less in other vertising, the better your tools, the bet- on individual data now purchasable media, which would have prompted a ter your product. Pulse "recog- county or package plan. total ad business decline of $52 million. "Television's tools (color, videotape) years ahead nized" Alaska and Hawaii However, they also spent $45 million have not been measured, few are even the proof admittance. "Two- thirds of more in both network and spot tv. Tele- counted. But count them for yourself, sales areas, where more than ductive vision thus turned a recession into a consider them when you compare media thus cov- 90% of sales are made, are record year, creating $38 million in new for your advertising -manufacturing dol- ered," states Syd Roslow. "An astute advertising dollars. lar." management is not interested in coyote In terms of tv reach, the average Also featured during the TvB pres- counties or bare spots. We produce our entation was Walter Reisinger, regional coverage data from the many hundreds audience claimed by the lowest-rated programs hit over six million homes per brands advertising manager for An- of market and area studies constantly heuser- Busch. He said television has engaged in." A map and itemization of telecast. TvB members and guests were invited to compare this figure "with the changed the map of America, by creat- the 2,086 counties available, free. ing a new marketing concept. No Puerto Rico Office opened. Under the potential audience of other media. You'll find these latest successful tv longer is a market's boundaries set by direction of a veteran, Pulse- trained re- city limits or by reach of newspapers in search expert, Fernando E. Zegri, an programs deliver more than the most successful of other medium." other media. Today the market is amply staffed office and field force has judged by the reach of the television been established in San Juan. For past Faster The Profits Noting the func- signal. three years Pulse has conducted stand- tion of advertising is to increase sales, ard audience measurement and qualita- TvB said: "From sales comes the profit. tive probes in this productive market. From profit comes the money for more NIELSEN HITS BACK "Accurate within tenths of a decimal advertising. The faster this cycle of Criticism of ratings pt.!" A foremost advertiser slipped advertising to sales to profit to dollars Pulse research trick question in a spe- for more advertising, the faster the unfair, he tells TvB cial survey -knew in advance the exact profits. Advertising that reaches people Arthur C. Nielsen Sr. of the pioneer dollar data and percentage of sales for now and not weeks from now, is in audience measurement service firm is special item. Pulse interviewing pro- the best position to create sales now. duced identical finding, accurate with- plainly roiled about charges that ratings profits now . . . in a single percentage point. Not an are ruining tv and might even be rigged. "But the speed of reaching people isolated example. Pulse welcomes all At the Television Bureau of Adver- does not mean just attracting their at- such checks. tising annual convention in Chicago tention whether you attract, intrigue or 19 candles for the next cake. At Friday (see story, page 69), he said intrude. It means the speed with which Pulse's 18th party at Plaza, more than he had decided "the time has come to you implant your idea, register your 500 birthday guests gathered to salute face up to this nonsense right now" and message, convince. And this speed of Arthur Godfrey honored as "Man of scored the attacks as "vicious and un- conviction depends upon the tools for the Year." No other talent has ever won justified." Said he: "It is too serious to selling you have. The availability of such a tremendous audience hold go unanswered." - the right tools to do the job makes the with possible exception of F.D.R.'s fire- Mr. Nielsen, chairman of A.C. Niel- side chats. Pulse estimate: some 3/a of son Co., went a step further. He re- entire U.S. has received Godfrey mes- vealed he had wired the FCC and sages weekly. "Shortest, smartest, wit- House Legislative Oversight Subcom- tiest speech of record," was the praise Prophecy reminder mittee, Chairman Oren Harris (D -Ark.) for acknowledgement of 31 years in the Tuesday inviting an inspection of Niel - Members of Television Bureau sen's Chicago headquarters and broad- business. of Advertising are getting plaques Who drinks beer? The most? For cast division. recalling a prophecy made five Before discussing the importance of years he -man thinkers said sports al- years ago with the birth of the most exclusively. Remember Pabst marketing in distribution of consumer bureau. The plaques, designed for goods and tv from the researcher's Blue Ribbon fights? Today's topper is network, station and station rep- the mystery- crime -melodrama. Every viewpoint, Mr. Nielsen took this tack resentative members, carry the in- on tv ratings: month Pulse classifies every network "Five years ago it was scription: "Ours is a complex business; one TV program by a special characteristic prophesied, `The more advertisers that is little understood by non- profes- or product purchase. You should be more know about television, the sionals. One result has been the vicious smart- qualitatively smart to the deci- they will use it' ... and TvB was mal point. Pulse subscribers are! and unjustified attacks made on Niel- born. Today they know more and sen broadcast audience measurement television is the leading national based upon complete lack of knowl- advertising medium. For your in- Nothing edge of audience measurement or even takes the spiration and continuing support, place nJ inclination to learn what our business INTERVIEWS we express our appreciation." in the is all about. Outspoken individuals in home It's signed by Roger W. Clipp, Congress condemn sampling in tv re- TvB board chairman, and Nor- search and yet base important decisions man E. Cash, TvB president. The on government statistics produced by plaques are being distributed to I NTÉRVI these very same sampling methods. PULSE some 256 members in connection RINGS ÿ = FAMILIES "We have maintained a long stand- DOOR- 7 IN with the fifth anniversary con- ing policy of keeping our doors open BELLS THEIR vention in Chicago. HOMES to all clients and prospects who wish to obtain a clearer understanding of

70 (THE MEDIA) BROADCASTING, November 23, 1959 Code on closed circuit Members of the NAB Tv Code stations, code board chairman. Introduced on the telecast Review Board appeared on a special closed circuit telecast were: (1. to r.) Frank Morris, assistant director, West Coast Nov. 18 to appeal for united support. All three tv networks office; Edward H. Bronson, tv code director; NAB President played the half -hour program- ABC -TV at 1:30 -2 p.m., Harold E. Fellows; Gaines Kelley, WFMY -TV Greensboro, CBS -TV and NBC -TV 5 -5:30 p.m. All stations, affiliated N.C.; Mrs. A. Scott Bullitt, KING -TV Seattle; Chairman or independent, were asked to watch and were encouraged McGannon; E.K. Hartenbower, KCMO -TV Kansas City; to assemble as many of their staff members as possible. The Joseph Herold, KBTV (TV) Denver; Harry H. Ward, as- presentation was given by Don McGannon, Westinghouse sistant tv code director. with hard decisions, impelling us in some out that films meeting the standards of rectors and a chairman plus talks by instances to say `no' in full knowledge the code display the code seal. "Look leading industry representatives. that we are foregoing significant adver- for this seal," he told his audience. Aside from the new presentation, tising appropriations." "Insist upon it." unveiled by Norman E. Cash, TvB "The code," Mr. McGannon stated, Code Means Confidence He urged president, bureau members heard an "is our best, if not our only, hope for impromptu stations to abide by the code's limita- defense of ratings from unified self -disciplinary tions on the length and frequency of action that will Arthur C. Nielsen, board chairman of satisfy the requirement of the present the commercials. Observance of those limi- research organization bearing his situation and those arising in the fu- name. tations "may have a great deal to do The luncheon speaker was FCC with the proportion of public confidence ture. Chairman John C. Doerfer. which our medium inspires-a public "We will be free only so long as we Participating in the presentation for confidence which we need to exist a are respected. This respect must be TvB were George G. Huntington, vice public confidence which unhappily has based upon our ability to demonstrate president and general manager, John been badly fractured in recent weeks." responsibility for this medium we con- Sheehan, vice president, national sales. Mr. McGannon reminded his audi- trol." Talk of Advertising Mr. Cash ence that the code board and its staff pointed out to members and guests that had this year intensified its surveillance SPEND FOR PROFIT "today, the manufacture of production over both programming and advertis- can only follow the manufacture of con- ing. Success with tv ads sumption. And the manufacture of It has stepped up monitoring of com- consumption can be done only through mercial volume on subscribing stations in recession cited the creation of new customers. New to 100,000 hours a year. (This monitor- Where advertising was once consid- uses of consumption on the part of old ing is done by broadcast advertisers ered only a lubricant, it's recognized customers, new uses for old products, reports.) today as the power that runs the manu- new needs for new products, new im- The members of the code board and facturing machine. Sales decline is what provements in all products. And this, staff have increased their own monitor- Television Bureau Advertising calls all this, is the task of advertising." ing of program content. "Reports of "the exponential" in its latest large - For some industries, he pointed out, violations of the code are reaching the screen presentation. It was unveiled be- this means spending more money. In- program producing units faster and fore approximately 900 station and net- creased consumption can mean dispro- more meaningfully," Mr. McGannon work representatives and advertising portionately great increases in profit. said. agency executives in Chicago Friday. But the initial need, according to TvB, Films Have Seal The Hollywood of- The presentation highlighted TvB's is "sheer coverage " -turning coverage fice which the code authority opened annual anniversary convention (Nov. into reach; the advertiser then must early this year is working closely with 28 -30). Comprising a board meeting, "attract, intrigue, and intrude." film producers. Mr. McGannon pointed sales clinic planning, election of new di- The presentation spelled out what the

BROADCASTING, November 23, 1959 69 THE MEDIA MORE PUNCH PLANNED FOR TV CODE Sweep, or be swept, says McGannon in closed circuit plea

The NAB Television Code Review of our limited time here to estimating Mr. McGannon asserted. "And they Board moved last week to strengthen the seriousness of the position in which must be definite and implacable rules, the code itself and to muster more code the television industry now finds itself. for we are identified with a medium so subscribers. Goodbye `Other Fellows' "The dynamic, so intrinsically powerful, that In a special meeting in Los Angeles time has passed for recriminations, of we will always be fair game for the Monday and Tuesday, the Board draft- which there have been many. And the charlatan, whether it's a matter of cheat- ed code amendments which would pro- time has passed when any of us can af- ing or pretense in programming or a hibit misrepresentation in both programs ford to sit by and say: `Let the other matter of spurious advertising." and commercials. fellows take care of this problem.' There Strength In Numbers No code is On Wednesday Donald H. McGan- aren't any `other fellows' in this regret- any stronger than its support, Mr. Mc- non (Westinghouse stations), the code table situation. The shadow has fallen Gannon stated. "Hence if we could show board chairman, went on a closed cir- on the industry as a whole, and no single a marked increase in membership over cuit telecast over all three networks to part of it can escape the consequences the next few weeks, we would be looked plead for members. or the responsibility for doing something upon with considerably greater favor The code board's actions were taken about it." Mr. McGannon said that tele- by those who now are skeptical about for the announced purpose of heading vision recognized the importance of self - our intentions or our ability." off threats of intensified government regulation when it adopted the television He asked stations to send the code controls. As Mr. McGannon put it on code in 1952. board telegrams affirming support of the the closed circuit appearance: "Either "But there is something sadly wrong," code. Given a widespread show of sup- we do it, or it's going to be done for he said, "not with the television code it- port for the code, "we will have ac- us." self but with the manner in which we complished the first immediate object- The language of the amendments that have failed to support it." ive of forestalling an authoritarian on- were drafted last week was not an- slaught that could be nothing short of The three television networks and 271 nounced. It must be submitted to the tragic not only to the industry but to television stations now subscribe to the NAB television board which alone has the American public." This show of code, he said. But nearly half of all the power to make code changes. (At strength needs further reinforcement in operating stations do not subscribe to it. midweek it was uncertain whether the an upgrading of standards throughout If television is to defend itself against NAB television board would television, Mr. McGannon said. be sum- new government controls, "we must moned to a special meeting or polled by have self-made rules that will apply to telephone, wire or mail.) we must clean up our own house," he all, or certainly to virtually all of us," Rigging, The Target Reportedly the said. "This means demonstrating by amendment pertaining to programs word and act the integrity that is ex- would prohibit all deceits which were pected of us-yes, which is demanded detrimental to the public. Although Ike `rigged'? of us. Without this, any attempt to quiz rigging of the kind disclosed by convey an image of responsibility to the House Oversight Subcommittee was The Democratic Digest, publi- the public of their governmental rep- the primary target, the amendment was cation of the Democratic National resentatives will be a sham and [will said to be broad enough to include other Committee, last week charged be] rejected." In both programs and types of programs. In news interview Republicans with starring Presi- commercials, he said, an elevation of shows, for example, the audience would dent Eisenhower in "rigged" tv standards is required. be told if there had been rehearsals. commercials in the 1952 election Specific On Deceit He referred The amendment pertaining to com- campaign. specifically to "the kind of misrepresen- mercials was understood also to be a The Digest said President Eisen- tation implicit in the quiz program inci- broad injunction against exaggerations hower on a single day in New dents, and any related programming and misrepresentations. It would pro- York answered 50 prefabricated formats or devices which deceive the hibit video or audio techniques that questions on political issues as public to the public's detriment." make a product look better than it is. written by Rosser Reeves of Ted Advertising, he said, was both a quali- In the closed circuit appearance last Bates & Co., Adv. Later people tative and quantitative problem of "what Wednesday, Mr. McGannon referred were "recruited" from regions kind and how much." It is also a sub- to the many government investigations which the tv spots were intended jective problem "to the extent that some now underway or scheduled and gave to reach. They were filmed asking products that might be acceptable in the first news of still another that had the identical questions and the some markets might not be in others." not theretofore been announced -the Eisenhower answers were fitted to Further, Mr. McGannon alleged that Senate Commerce Committee's. Mr. the films, the Digest said. advertising which may be acceptable in McGannon read a letter from Sen. War- A GOP spokesman disagreed, the print media, for personal products, ren G. Magnuson (D- Wash.), chairman saying: "The Democratic Digest for example, can be "wholly repugnant" of the committee, inquiring into the has been asking its own questions on tv. The strength that makes television code board plans for tightening self - and supplying its own answers for different from other media also makes it regulation (see story page 78). six years now without any notice- a better advertising vehicle, he said. "I hardly think it is necessary," said able contribution to the truth." "We must nurture this strength," he Mr. McGannon, "to devote very much said. "In so nurturing it we will be faced

68 BROADCASTING, November 23, 1959 We interrupt our regular advertising program to bring you the following special announcement: October PULSE* shows WWDC RADIO FIRST by biggest margin ever in Washington, D.C. area's total share of audience from 6 A.. M. to midnight, Monday through Sunday- WWDC FIRST in EVERY quarter hour, 6 A. M. to 6 P. M., Mon. thru Fri.

*Washington, D. C. 5- county area - covering 569,900 radio homes

In growing Jacksonville, Fla. it's WWDC -owned WMBR Radio -both represented nationally by John Blair & Company

BROADCASTING, November 23, 1959 67 . as Pulse reveals a 24% share -increase and a virtual tie for first Station May -June* Sept. -Oct.* Change What turned the tables? A new blend of share share WHK 16.1% 19.9% +24.0% WHK servicemanship, newsmanship, and "A" 23.2% 21.2% - 9.0% showmanship, compounded specifically for "B" 16.2% 16.9% + 4.0% the Cleveland market. To make your prod- "C" 14.0% 12.8% - 9.0% 9.4 "D" 0 8.1% -14.0% uct get and /or stay healthy in Cleveland, "E" 8.5% 8.3% - 2.0% *Monday- Friday, 6 a.m. -12 midnight call Harvey Glascock (EXpress 1 -5000) or This table shows how the tables have turned let a Blair man elaborate.

the new sound and the new sell of radio ... in WNEW WNEW NEW YORK CITY NEW YORK CITY CLEVELAND AM. FM TV 5000 EUCLID AVE. TELEPHONE: EXPRESS 1.5000 HARVEY L. GLASCOCK Vice President & General Manager WTTG JOHN BLAIR WASHINGTON, D. C. Exclusive National Representative TV

DIVISION OF METROPOLITAN BROADCASTING CORPORATION

BROADCASTING, November 23, 1959 71 our business thru personal visits to our ming are made by others." Chicago headquarters and conversa- Mr. Nielsen predicted tv advertising tions with our people Last year in will hit $2.2 billion in 1963 (about 17% our mutual interests, I voluntarily ap- of all U.S. advertising allocations), peared before the Magnuson [Senate] compared with $1.3 billion in 1958. He committee and explained in detail the said this suggests advertisers have found operation of our broadcast division. tv to be "an effective force for moving Further, since it is important that in- merchandise from seller to buyer" and terested individuals in government have that the medium has reduced the cost a basic knowledge of audience research of distribution, thus helping to boost and how it's conducted, a telegram was the standard of living in the U.S. and sent last Tuesday inviting the FCC and other countries. Tv also has played a the Harris committee to visit our Chi- vital role in boosting profits and capital cago headquarters and see first hand values of manufacturing, retailing and the operation of our broadcast divi- other corporations which use it as an sion." advertising medium, he claimed. In his prepared talk, Mr. Nielsen de- cried the misuse of ratings and cited MBS reorganization newspaper columnists "who are seeking U.S. Referee Asa Herzog last week to destroy confidence in audience re- delayed action on the Mutual reorgani- search." Among the detractors, he zation plan under Chapter 11 of the noted, are "those misguided persons Bankruptcy Act until Dec. 8. Judge who blame [it] for the demise of cer- Herzog was scheduled to act last Mon- tain programs which they consider to day (Nov. 16) but he postponed a deci- be worthy of staying on the air." Audi- sion until Mutual and the City of New ence research, he asserted, "is no more York settle the latter's claim for back GET YOUR responsible for the demise of a pro- taxes. BIGGEST gram than the box office accountant is Though the city and the network responsible for the closing of a Broad- earlier had agreed on the amount owed, SHARE way show. In each case, the closing is an obstacle arose when the city insisted due to the lack of sufficient audience. upon payment in a lump sum instead of Audience research, like the box office staggered reimbursement. Referee Her- accountant, counts the votes of the zog asked the parties to resolve their OF THE #1 MARKET IN KANSAS! public; the actual decisions on program- differences before Dec. 8. WITH WICHITA'S #1 HOOPERATED AND PULSRATED STATION

NO OPERAT ING NETWORK TV GROSS UP 10.5% KWBBDAYTIME ON 5000 WATTS ABC -TV shows biggest gain in September (Nights -1000 watts) Gross time charges in network tv gains, scoring a 19.8% increase. CBS - totaled over $451 million for the first TV was up 7.8% and NBC -TV in- =WE'RE A PERSONALITY STATION! nine months of the year. This represents creased 9.3%. KWBB's outsize share of the a 10.5% gain compared to the same A greater pickup in billing, however, Wichita audience reflects its A #1 period a year ago. can be expected for October as the net- Network billing was reported last talent all with outstanding audi- works get further into the new tv - week by Television Bureau of Advertis- ence loyalty! season. Very little of the new ing. Compilations are made by Leading season's billing occurs in September until D. J: s Billy Dee, Lee Nichols, Dick National Advertisers -Broadcast Adver- late in the month when a few of the shows Jones, John Campbell, Jim tiser Reports. make their seasonal debuts. The TvB Curran, and George Brumley In September alone, the increase in billing was 13.6% for networks corn- report in full for the nine months and NEWS Jim Setters, John Wagner, bined. ABC -TV led the networks in September follows: George Langshaw, and Jay

Howard September Jan. -Sept.

FOR A BIGGER RETURN ON YOUR AD- 1958 1959 Change 1958 1959 Change VERTISING DOLLAR BUY THE BEST ABC -TV $ 6,627,093 $ 8,546,650 +29.0 $ 72,252,184 $ 86,566,156 +19.8 BUY -KWBB ... and get the #1 CBS -TV 19,427,754 21,196,220 + 9.1 181,191,831 195,350,810 + 7.8 NBC -TV 16,362,343 18,433,589 +12.7 154,672,625 169,096,378 + 9.3 share of the prosperous "recession - TOTAL $42,417,190 $48,176,459 +13.6 $408,116,640 $451,013,344 +10.5 proof" Wichita market Month by Month-1959 First in Hi -Fi Music News and Sports ABC -TV CBS -TV NBC -TV TOTAL George P. Hollingbery Co. January $10,647,078 $22,129,248 $19,299,853 $52,076,179 represented by 20,806,220 18,053,828 48,884,508 Southern -Clark -Brown Co. February 10,024,460 March 11,565,031 23,265,395 20,728,315 55,558,741 IN WICHITA DIAL 1410 April 10,309,263 22,077,285 19,739,816 52,126,364 May 9,946,570 22,298,271 19,674,494 51,919,335 June 8,930,114 21,171,128 17,984,845 48,086,087 July* 8,391,470 21,269,782 17,883,111 47,544,363 August" 8,205,520 21,137,261 17,298,527 46,641,308 September 8,546,650 21,196,220 18,433,589 48,176,459 * Figures Revised as of Nov. 11, 1959 K LNA -BAR: Gross Time Costs Only 72 (THE MEDIA) BROADCASTING, November 23, 1959 GLUED TO WSYR OF COURSE!

yester- oll an racuse d ours ,oW e ow king u radio on--or ust boy fternoon their And mainly ana 4 p ' afternoon.d hhad -.c -VI-very-bodywee 1 t stories ln Syracuse. bigger a c art some- dyb o the be hear one ever didn't `Now. to yo-o,ou -radios Vial. o listen --to the orts story University on. Thos driving this youou was but.t RADIO has how 6 biggest Syracuse fever E stillspirits °2$ Was over on. core e y WILL It state. ent the therepVenn eiC tem The darnel up in a ALWAYS BE ',t the coeds, Mere 'been --- the Suing football teamt Sure said AS BIG AS you the Tea `' Coeds an Went e ana . 3 °aid IT MAKES Eves Wait pus' thrivate Was l win. Kill the private this `19, a juniw°as c0 ce ITSELF. u you Sheila $10má senior, tre\0' r oing to last e going in, 2' cer's DAY IN AND too' the penalties Some to dent, WSYR away e.Thus," declare sT the d, blasts DAY OUT, ate As us, twalter of Cannon kill zoarse volley use Un WSYR RADIO ette St. a Zostera F radio Syracuse Tpo by' Shoop the PROGRAMS Cat Rados, whizzing were normal camp' N B C in Central New York ARE BIG... putride cars Seem everything, game EXCITING... anda really. 'BIG 1AI__S 10 'iftflfllrl Yf¡((11 R r_ -,'Mfti.- INFORMATIVE. j:s r nren;ren,nfl 'i'. 5 KW SYRACUSE, R. Y. 570 KC PEOPLE DON'T Represented Notionally by STAY "GLUED" THE HENRY I. CHRISTAL CO., INC. NEW YORK BOSTON CHICAGO TO ANYTHING LESS! ATLANTA DETROIT SAN FRANCISCO BROADCASTING, November 23, 1959 73 COMPACT NEW 11 KW

VHF TELEVISION TRANSMITTER

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The TT -11AH answers the need for a modern with previous 10 KW transmitter installa- television transmitter for the high band. It is tions, can be realized. designed for remote control, ease of opera- By providing a wide aisle inside the enclosure, tion, and improved performance. It assures between the front -line racks and the power low operating and maintenance costs and equipment rear, all components are minimizes space requirements. to the readily accessible. Modulator and exciter Space savings are effected through the use of chassis can be tilted out, from the front of the common power supplies, walk -in cabinetry, transmitter, for ease of servicing. and improved equipment layout. As a result, Check the outstanding features of this trans- a reduction in floor area up to 40 %, compared mitter (at right) which make it easy and in- expensive to operate.

Get the complete story from your RCA Broadcast representative or write for descriptive literature to RCA, Dept. AD -,22, Building 15 -1, Camden, N.J. In Canada: RCA VICTOR Company Limited, Montreal.

Modulator unit is shown tilted forward for ease of servicing; exciter unit is in normal position. RCA BROADCASTERS THROUGH ELECTRONICS

(.(,. e.

Typical floor plan arrangement for the TT -11AH transmitter, showing rectifier enclosure placed immediately behind the front line of the cabinets. (Rectifier may be remotely located if desired.) The wide aisle provides accessibility to rear components.

FL ATE 6EC'.VER TRANSFORMER ENCLOSURE THESE OUTSTANDING

FEATURES TO HARMONIC TO HARMONIC FILTER lc-FILTER A MONITORING UNIT- 7MONITOR:NG UNIT WALK -IN DESIGN ACCESSIBILITY- s Improved walk -in design, L introduced with the TT -2BL and TT -6AL Transmitters, is an invaluable feature of the TT -11AH. A wide aisle is pro- TRANSMITTER vided inside the enclosure between the front -line racks and AURAL VISUAL power supply components to the rear. All components are readily accessible from this aisle. TUNING SIMPLICITY -All tuning adjustments can be made 2 from the front of the transmitter with power applied. Power greatly no amplifier cavity has been simplified, and change e8 in frequency- determining components is required to tune to any high -band VHF channel. WIDE AMBIENT TEMPERATURE RANGE - Operation over a wide to control the transmitter from a central point in the trans- 3 ambient temperature range is provided by thermostatically mitter building. controlled cooling of all mercury vapor rectifier tubes. FEWER TUBES AND COMPONENTS TO STOCK -Fewer spare QUIET OPERATION -All tubes and components, other than 7 tubes and components need be stocked since the same tube 4 the mercury -vapor rectifier tubes, are cooled by one main types are used in both aural and visual rf chains. blower in a sound -insulated enclosure. ILLUMINATED METERS -A row of large illuminated meters, OVERLOAD PROTECTION- Overload protection is furnished 8 mounted on a sloping -front panel for ease of reading, shows 5 for all circuits. Indicating lights in the control unit instantly all important currents and voltages. show which circuit was at fault. IMPROVED COLOR PERFORMANCE - Built -in linearity correc- DESIGNED FOR REMOTE CONTROL- Provisions have been 9 tion, accurate intercarrier frequency control, and dc on 6 made for remote metering and control of all necessary func- power amplifier filaments are features included for outstand- tions from a remote point. These facilities may also be used ing color performance.

RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT e CAMDEN, N. J. AB -PT BUYS REST OF WLS KOBY sale off Purchases Prairie Farmer publishing empire Negotiations for the sale of KOBY San Francisco to Nafi ABC's long- standing hope of getting There was no immediate comment Corp. (BROADCASTING, Aug. 17) full ownership of its Chicago radio out- regarding future management of WLS, have been called off, David M. let was realized last week, to assuming FCC subject approval of the transfer Segal, president of Mid -America FCC approval. Parent American Broad- is forthcoming. WLS currently is head- Broadcasters Inc., owner of casting- Paramount Theatres Inc. bought ed by President E. and James Edwards KOBY, has announced. Termina- the other half -interest in WLS from General Manager Glenn Snyder. The tion of the negotiations, Mr. Se- Prairie Farmer Publishing Co. by buy- station, founded is 1 clear, in 1924, a -A gal said, was due only to the pro- ing the publishing empire itself. The operating on 890 kc with 50 kw. posed method of the sale the price was not officially disclosed, and but Most of the stock in Prairie Farmer tax problems involved. $6 million gross was the figure for all Publishing has been owned by the Bur- properties plus half of the net from the ridge D. Butler Memorial Trust, a phil- farm papers for seven years. Included anthropic organization in Chicago. The are corporate assets believed to amount rest has been held by employes. property bought by Metropolitan in to $3 million. month; it paid $4.5 million for WIP Along with WLS, which it already Philadelphia and $600,000 for ch. 19 owned 50 %, AB -PT acquired three Changing hands WTVH (TV) Peoria, Ill. (BROADCAST- ING, Oct. 26). Metropolitan owns leading farm publications with com- ANNOUNCED The following sales of bined circulation of more than 900,000: WNEW- AM -FM -TV New York, station interests were announced last WHK -AM -FM Cleveland and WTTG Prairie Farmer in Chicago, Wallace's week, subject to FCC approval: Farmer in Des Moines and Wisconsin TV) Washington, D.C. Gannett Co. Agriculturist in Racine. There has been KOVR (TV) Stockton, Calif.: Sold by bought KOVR from Hoffman Elec- speculation that, if it acquired them, Gannett newspapers to Metropolitan tronics' H. L. Hoffman and others in 1958 for $1.5 million. AB -PT might re -sell the publications Broadcasting Co. for $3.5 million in Prior to the Metropolitan purchase, Gannett Co. (CLOSED CIRCUIT, Oct. 12). cash (BROADCASTING, NOV. 2). Purchase Its an- was negotiating with 20th Century-Fox nouncement of the purchase gave no in- is actually 96.5% of stock of ch. 13 Film Corp. to sell Stockton station. dication of plans in this respect, saying Stockton -Sacramento- Modesto area sta- KOVR began operating in 1954 and is little more than that the management tion. Metropolitan President John H. affiliated with ABC. Gannett Co. re- of the publications would continue un- Kluge announced no changes in per- mains in broadcasting field with WHEC- changed. sonnel. Purchase is third broadcasting AM-TV Rochester, WINR -AM -TV Binghamton, WENY Elmira, WHDL- AM-FM Olean, all New York, and MIDWEST $425,000 WDAN -AM -TV Danville, Ill. Top- rated, top -volume station in top 75 market. Fulltimer on low frequency. Has good KGRN Grinnell and KNIA Knox- real estate also. $125,000 down. ville, both Iowa: Sold by Ralph Jerrell Henry, Ralph Bitzer and Robert Cole- CALIFORNIA $185.000 man to Forrest J. Mitchell for esti- Here is a combination. A profitable day - mated $63,000. Mr. Mitchell is pro- timer with top rating in an easy living prosperous small market. $75,000 cash and five gram director of KIOA Des Moines, year payout. Iowa. Broker was Hamilton -Landis & Assoc. KGRN operates with 500 w VIRGINIA S100,000 daytime on 1410 kc. Permit for KNIA Fulltimer in good single station market. is for 500 w daytime on 1320 kc. Now showing small profit, but has tremendous potential for return. Ideal for owner- operator. 29% down and easy payout. WMAK Nashville, Tenn.: Sold by Howard Steere, Emil Papke and J. W. SOUTHWEST $75,000 Berkey to WMAK Inc. for $342,500. An energetic owner- operator can easily in- WMAK Inc. is comprised of Frederick crease the volume and profit on this daytimer located in a market with a real future. Gregg Jr., Charles H. Wright and A combination operation with real estate in- Charles King. Messrs. Gregg and cluded. Only $21,000 cash required. Wright have just sold WOMI Ashland, Ky., and WOMP Bellaire, NEGOTIATIONS FINANCING APPRAISALS Ohio. Mr. King is manager of WOMP. The sellers own WKMI Kalamazoo, Mich. The transaction was handled by Blackburn Incorporated & Co. WMAK operates on 1300 kc with 5 kw. RADIO - TV - NEWSPAPER BROKERS WLS Chicago, Ill.: Full ownership WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph bought by American Broadcasting - Jack V. Harvey William B. Ryan Stanley Whitaker Calif Bonk Bldg. Joseoh M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Paramount Theatres Inc. in purchase of Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 Prairie Farmer Publishing Co. for $6 million gross. (See story above.)

76 (THE MEDIA) BROADCASTING, November 23, 1959 There may be many ways to use adhesive bandages ... but there's only one way to use the BAND -AID trademark correctly... please say BAND-AID Adhesive Bandages TRADEMARK

Remember -all adhesive bandages are not BAND - BAND -AID Plastic Tape, BAND -AID Butterfly Clo-

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BROADCASTING, November 23, 1959 77 ratings" and the vast projections made HURLEIGH BLASTS RATINGS from small samplings. Multiple Set Homes A bug in the Predicts Senate hear :ngs will show riggings, rating spectrum is the failure of meter systems to show the fast rise in mul- misinterpretations undermine their value tiple tv set ownership, according to the The flaws of broadcast ratings were 16). Sen. Monroney, belittling ratings MBS president. has caused this brought to public attention last week purporting to show the tv tastes of 75 "Retail competition do not show by a network president, Robert F. Hur- million viewers, said, "I cannot see how and basic sales statistics said. "What has leigh, of MBS. some 800 wired sets throughout the the true picture," he due to over -the -counter Combining personally acquired infor- United States could possibly predict the been happening, retail levels, is that mation with comments of legislators and listening and viewing tastes of the price cutting on the country have media, he predicted forthcoming Senate people of America. Yet these ratings dealers throughout purchasers with old -set hearings will show how the value of are so important to the advertising been crediting trade -ins. But they have permitted buy- ratings is being undermined by rigging agencies, the networks and even the misinterpretation. sponsors that they have led to various ers to keep these sets." and rating adherents Mr. Hurleigh cited published material unethical practices and rigging that Mr. Hurleigh said that 6% of the country's blaming the tv quiz scandals on the have had a big hand in causing the will admit "We know widespread use of ratings to determine public of America to lose confidence in homes have two or more sets. is closer to the the impact of broadcast programs. He this very vital medium." Sen. Mon - the figure much higher, "particu- made his remarks before the Nov. 16 roney is chairman of a Senate Com- 12% mark," he commented, income luncheon of the Sales Executive Club of merce Subcommittee that plans hear- larly in the middle and high- better purchasing Washington. ings on broadcast ratings. homes with the lies in the fact Broad projections of small samplings Mr. Hurleigh said he has informa- powers. The big fallacy in the living were blamed by Mr. Hurleigh for much tion that Chairman Warren G. Mag- that one meter, on one set the viewing habits of of the ratings difficulty. "Ratings mean nuson's (D- Wash.) Commerce Commit- room, determines have two circulation," he said, "and too many tee has amassed "a great amount of homes that can and do large advertisers work on the premise evidence showing rigged ratings and sets." predicted, that a huge circulation will guarantee deliberate broadcast circulation misrep- The Senate hearings, he the impact of the advertising message resentations on national, regional and will produce exposures that will have "a tremendous effect within the indus- and, accordingly, the impact in sales." local levels." try."» Monroney Comments MBS carried An article in the Nov. 16 Time and A Look at History Referring to the a brief interview the same day with Sen. a New York Journal- American column Mike Monroney (D- Okla.), critic of by Jack O'Brian were cited by Mr. "me -too" tactics of quiz show sponsors, he said, "You have only to look at the broadcast ratings (BROADCASTING, Nov. Hurleigh to show the "tyranny of history of quiz shows to see this approach. Many big advertisers sponsored quiz shows, regardless of whether their products appealed to the people Having a 47- county The Governor Oklahoma Community who watch such programs. More im- Coverage poses a responsi- portantly, they gave no concern as to Speaks to the bility to KWTV in the whether or not the people who doted field of public service. on quizzes, who racked up huge ratings for such programs, actually used Every other Wednesday, the Community thr J. Howard Edmondson, products being advertised. They were great for pharmaceuticals, for cos- M3 Oklahoma's youthful Governor spends a Class A metics. But they didn't -and couldn't half-hour with KWTV's -sell high- ticket items, appliances, cars KWTV News Director, Bruce and the like. Low- ticket items are still OKLAHOMA CITY', Palmer, in reporting to the impulse buys. High- ticket merchan- KWTV Community. At dise, particularly where interest -rate fi- times, the Governor has nancing is involved, requires thought asked for letters and and meditation before purchase, and a telegrams in expression of different advertising approach -the con- the people's views on an stant reminder via radio, for instance." issue. Literally thousands of In his media appraisal he said, "Tele- replies have opened the vision, a sight medium, is much akin to eyes of many Oklahoma newspapers and magazines. And it is legislators to the feelings great for demonstrating product usage. of the people. Radio, strictly a sound medium, is un- Powerful proof of matched for efficient, continual brand - KWTV's 47- county name impressions." Oklahoma community Difficult. Selling Ahead Appraising coverage, service and the impact of the tv quiz scandals on AUDIENCE! broadcasting, Mr. Hurleigh said, "The industry is taking it very seriously. It will probably make selling a little more difficult in the months immediately Rt/Y de TOWER iv#I S'AIf5'poive, /# Ok/Ah,wa! ahead." your PETRYman In a comparison of broadcast ratings See with newspaper figures, he said, "Rat -

78 (THE MEDIA) BROADCASTING, November 23, 1959 ings are stocks in trade for all advertisers- radio, television, newspapers or magazines. In the broadcast media they are huge projections based on FOR OUR MONEY small samplings. In print they are based on totals of subscriptions plus newsstand sales. .... AND YOURS He described a study by Caroline Hunter, MBS research director, showing that though each of 26 representa- THE BEST REPS tive newspapers had the largest amounts of advertising linage bought locally, only half of these papers led in circu- IN THE BUSINESS lation. She found that the ratio of local to national advertisers ran 4 or 5- to-1 for the newspapers and for all 450 Tradition has long placed teleradio stations affiliated with Mutual. vision representatives at the bottom of a station ad with a terse -"get the facts from -" Radio, tv, newsreels But we believe Harrington.. criticize Rockefeller Righter and Parsons' thorough The Radio-Newsreel -Television Work- knowledge of our station and ing Press Assn. sharply criticized Gov. Central Pennsylvania's most im- Nelson Rockefeller of New York for portant market deserves a head- insisting on holding separate news con- line rather than a slug. ferences for newspapermen and radio - A few moments spent with any- tv newsmen in Los Angeles on Nov. one listed here will give you 12. Radio -tv newsmen there walked out many valid reasons why WTPA of the conference when Gov. Rocke- is Harrisburg's Number One feller held firm to his position (AT station and your best buy in the DEADLINE, Nov. 16). Heart of Central Pennsylvania. The Association, composed of broadcast newsmen and cameramen employed at networks, stations and newsreel or- YORK ganizations in New York, pointed out NEW M. Adams Robert T. Lamkin that while separate news conferences Burton J. T. Eugene Malone are held in New York, they are "only Edward Clark John F. Dickinson Cris Rashbaum by mutual agreement." A telegram to Alan Gov. Rockefeller added: Frank Grindley Sloan "But we have never relinquished our CHICAGO right to a joint conference when we felt Carroll Layman Briggs Palmer story considerations required it. Where Robert Gilbertson Lon Nelles deadlines are pressing, a joint confer- William Yonan ence is absolutely essential." DETROIT William Snyder Monroney: no evidence SAN FRANCISCO ratings are rigged Frank Dougherty Sen. A.S. Mike Monroney (D- Okla.), ATLANTA who has been the Senate's chief antag- Frank Rice onist of broadcast ratings, didn't go along with MBS President Robert F. BOSTON Hurleigh's statement that the Senate Carter Knight Commerce Committee has evidence of "rigged" ratings (see story, page 78). Issuing a statement from Oklahoma City, he said: "There has been no evidence at previous hearings of anything I would call rigging of ratings. There has been ev- CHANNEL idence of what is called 'hypoing' of local station ratings by increased ad- HARRINGTON vertising of programs in periods when a & survey was to be made. But I believe RIGHTER that this practice has been disappearing PARSONS, as a result of the testimony at the hearings. is rigging 27 INC. Of course, if there of ratings, I'm sure all of us of the [Com- HARRISBURG, PA. munications] Subcommittee would wel-

BROADCASTING, November 23, 1959 79 come anything factual on it. Du Pont, RCA, General Foods, AT & T. Disc Jockey Assn. "The complaint against the audience International Business Machines, Gen- surveys has been that they are inade- eral Electric and Chrysler. offers cooperation quate, not necessarily that they are in- ABC reported that it has three ad- Disc Jockey Assn. Inc. held its reg- accurate. We have been trying to find vertisers who are "very, very close" to ularly convened meeting of the board out if over -reliance on ratings by spon- signing for the network's political pack- of directors in Chicago to approve the sors, advertising agencies and networks age, but declined to name them at this contract between the DJA and 20th time. Total cost of coverage is reported have adversely affected the quality of "The Big at $4,839,000. Century Fox for filming of television programs." Platter Parade." At the meeting Jim One committee member CBS' package also covers nine week- staff termed Hawthorne, of KDAY and. KTTV (TV) as ly half -hour programs to be carried be- the rigging charge "hogwash." An- Los Angeles, interim president, .was offi- tween the end of the conventions in other was noncommittal, saying he to that position and the the latter part of July and election day ically elected couldn't give a yes or no as to whether interim board of directors was con- in November. ABC's coverage will in- there are complaints of rigging. The 26 additional members clude four pre- convention programs on firmed with subcommittee held one day's hearings added. Plans were made for the DJA tv, totaling two hours. NBC also will on ratings in 1958, but plans for subse- convention March 4 -6 in Los Angeles. provide 22 one -minute participations on quent sessions have never materialized. The association issued a formal state- its Today in the weeks between the con- with the recent conventions and Election Day. ment in connection Networks shopping gressional probes, stating that the DJA Mutual reported that it has not made 'is aware of current news stories con- year arrangements to date for coverage, but for election cerning unethical practices involv- plans full -scale broadcasts covering the ... Though the national political con- ing undue pressures and persuasions . . . conventions and election results. ventions are eight months off, the tele- applied to certain disc jockeys in the vision and radio networks already are conduct of their duties." The associa- mapping strategy for coverage and step- SDX announces three tion offered fullest cooperation in sup- ping up efforts to snare advertisers for awards porting and maintaining ethical stand- their convention -election package. fellowship ards in order to justify public confidence CBS, of course, is in the enviable Sigma Delta Chi, national profes- in disc jockeys and in all broadcasting. position of having sold its package last sional journalistic fraternity, meeting Following is a list of the 26 newly August to the Westinghouse Electric in convention Nov. 11 -14 in Indianap- elected directors of the DJA: Corp., which also sponsored that net- its annual fellowship olis, announced Bill Allen, WLAC Nashville; Louis Bartle, work's coverage in 1952 and 1956. awards in communications has been WIBX Utica, N.Y.; Bob Bell, CKJL St. Jerome, The total cost to Westinghouse is esti- conferred on Byron Price, former di- Quebec; Paul Berlin, KNUZ Houston; Chuck Wore, Crowell -Collier, KFWB Los Angeles; Bob Clayton, mated at more than $6 million. rector of censorship during World War WHDH Boston; Ira Cook, KMPC Los Angeles; NBC is understood to have ap- II; Hal O'Flaherty, former foreign cor- Ted Court, WSLS Roanoke, Va.; Buddy Deane, 30 Daily News; WJZ -TV Baltimore; Paul Drew, WGST Atlanta; proached more than "blue chip" respondent of the Chicago Joe Finan, KYW Cleveland; Jerry Forbes, CHED advertisers for its radio -tv coverage of and Houston Waring, Colorado editor. Edmonton, Alberta; Milt Furness, KJNO Juneau, the conventions and election and has Undergraduate awards in radio -tv Alaska; Bob Furry, KTAR Phoenix; Milt Grant, WTTG (TV) Washington, D.C.; Freeman B. Hover, placed a price tag of $6,130,200 for were made to Terry Leedom, Ohio U. KFYZ Williston, N.D.; Wally Hoy, WGVM Green- the package. A sampling of the adver- for radio reporting; Michael Cory, U. ville, Miss.; Bob Klose, WFIL Philadelphia; Jack Lacey, WINS New York; Jack Lazare, WNEW tisers who have listened to presenta- of Washington for radio -tv newswrit- New York; Jim Lowe, WPR Dallas; Walter Powell, tions but have not bought as yet: Ford, ing- commentary; and the WOUB staff WBVL Barbourville, Ky.; Al Radka, KFRD Fresno, General Motors, United States Steel, of Ohio U. for radio -tv public service Calif.; Abraham Rodriguez, AFRS, U.S.A.; Charlie Van, KTSA San Antonio, Tex.; Quinten W. Welty, Texaco, Aluminum Co. of America, in journalism. WWST Webster, Ohio.

Results of Drummond's tv protest tune -out

Roscoe Drummond, newspaper columnist for the New A survey of the 9 -11 p.m. viewing for last Tuesday York Herald- Tribune syndicate last Nov. 9, suggested that and for two Tuesdays previously gives a somewhat dif- the public turn off its tv receivers between 10 p.m. and 11 ferent slant. Here are the Arbitron figures for the last p.m. Tuesday, Nov. 17, as an expression of protest against three weeks for that two -hour segment on Tuesdays in the quiz show scandals. the cities surveyed: Well, Mr. Drummond did not watch tv that one hour. Multicity and apparently neither did a number of other people. New York, Chicago, Actually the average tune -in for the 10 -11 p.m. hour was Cleveland, Detroit, Time New York Philadelphia, Baltimore, 71% Nov. 17, compared with 75.5% for the same one Washington hour period the week before. These are the American Nov. 17 Nov. 10 Nov.3 Nov.17 Nov.10 Nov. 3 9 -9:15 70.3 76.4 81.2 Research Bureau's Arbitron figures which were released 9:15 -9:30 75.3 77.9 82.9 64.0 69.4 64.1 last week. 9:30 -9:45 77.2 76.2 83.1 9:45 -10 78.4 73.4 83.4 64.9 70.4 64.3 The drop of four points was considered significant 10 -10:15 78.3 79.4 84.6 in some quarters, particularly since last week's cold wave 10:15 -10:30 72.2 78.2 84.7 63.8 69.4 64.6 10:30 -10:45 67.7 72.5 77.6 58.4* 62.6* 55.7* normally sends tune -ins up. On the other hand, it was 10:45 -11 65.6 71.7 68.6 60.9t 66.6t 59.1k pointed out that a difference of four points under cur- *For CBS and NBC tune -ins only, since ABC was carried in rent rating service sampling can be considered well within only four of the seven cities which are checked in the Arbitron the so- called margin of error and thus is not considered multicity rating service. tFor ABC only in the four cities in which its programs were vital. carried.

80 (THE MEDIA) BROADCASTING, November 23, 1959 YOU CAN LEARN

TO OPERATE AN AMPEX I N 15 MINUTES Six Quick Aids to Easy TV Tape Recording ... You can learn to operate an Ampex Videotape* Tele- vision Recorder in less time than it takes to smoke a cigarette. These six features, for instance, make recording simple, fast .. . JUST THESE BUTTONS TO PUSH -Record, Stop, Rewind, Fast Forward and Play. TAPE TIMER -records in hours, minutes and seconds ... not footage. Lets you back up tape for any desired cue -in time. CUE TRACK -lets you locate, identify and cue commercials and programs. TAPE SPEED OVERRIDE -makes it easy to synchronize with another video or audio recorder. AUTOMATIC BRAKE RELEASE -speeds threading and splicing. FULL WIDTH ERASE -Automatically erases tape. Of course, to be an "expert" - to learn maintenance as well as operation - takes one week. Ampex trains your maintenance supervisor (over 436 so far !) at the factory. And he is then qualified to train as many others as you like. Write, wire or phone today for an Ampex representative - or ask for the new, fully illustrated brochure describing the new Ampex VR- 1000B. Whatever you want to know about the advantages and profits in TV tape, get the facts from Ampex. AMPEX CORPORATION AMPEX HAS THE EXPERIENCE VIDEOTAPE professional ' products division

"TM AMPEX CORP. 934 CHARTER ST. REDWOOD CITY, CALIF. EMerson 9.7111 BROADCASTING, November 23, 1959 81 TAEiV PITTSBURGH keeps its viewers happy with the COMEDY CARNIVAL PACKAGE of KMOX featuring KMOX dedication CBS' executive contingent at the dedication St. Louis' new radio facilities and building (BROADCASTING, Nov. 16) included 1 to r: Dr. Frank Stanton, CBS president; Robert Hyland, network vice president and general manager of the o &o outlet; Jules Dundes, CBS CROSBY vice president in charge of administration, and Arthur Hull Hayes, president KEATON of CBS Radio.

second by 31% of the stations and ALLYSON TV -TAPE SURVEY another 26% rated it third. NAB study predicts "Almost as important in the eyes of AND ME many was its value as a cost -saving two vtr's per station tool. Half the respondents gave that category either first, second or third The typical tv station will soon find place. On the other hand, a number that one tv tape recorder isn't enough. of stations emphatically denied that a A survey conducted by the NAB Tv video tape recorder can be utilized as Advisory. Committee on Video Tape a device to save money. Tape's use as Usage shows the need for multiple a sales aid and to develop new business recorders and the value of the equip- was also listed as a significant factor. ment in station operations. Results "Stations were asked to name the were announced Nov. 17 by Thad H. most significant drawbacks of video Brown Jr., NAB tv vice president, at tape recorders. Here, two categories the association's Los Angeles Confer- vied with each other for first place. ence (see story page 84). Thirty-three stations indicated the ma- Harold P. See, KRON -TV San Fran- chine's high initial cost as a factor, and cisco, committee chairman, described 28 thought `the inclination of produc- the survey as one of the most extensive tion people to spend too much time tape studies ever conducted on the and /or money striving for perfect basis of broadcasting experience. The takes' was, or would be, a problem. Of results are based on 63 useful replies less concern were maintenance and from 96 tape -equipped tv stations. Of personnel costs, and the cost of the We're all in the sensational these, 17 replies came from stations tape itself." having the only video tape facilities in Mr. Brown found a divergence of COMEDY CARNIVAL their markets with 73% having tape - opinion on a number of topics. "Sig- equipped competitors. nificantly divergent viewpoints were Mr. Brown said 67% of responding expressed by general managers, and PACKAGE stations had one tv tape machine; 35% programming and engineering execu- Phone or wire had two, and nine had one or more tives," he said. "Managers were less today for the most machines on order. He said 86% pre- concerned about initial cost than the unusual offer dicted the typical station would soon others, but the cost -saving aspect was ever made need two machines. more important to top management to your station Vtr's Value "The survey showed than to staff executives." The study Tel that to stations the machine's most im- included questions on color tape re- portant value by far is as a program- cording, tapes from sources outside the ming and production aid," Mr. Brown station, splicing and modifications to e . tures explained. This was described by 56% the recorder. F Incorporated. as the most important use of tv tape On the NAB video tape committee, Exclusive Distributor recorders. "Next came the recorder's besides Mr. See, are Norman Bagwell, accomplishments in personnel sched- WKU -TV Oklahoma City; Raymond New York: 15 West 44th St. YUkon 6 -4979 uling," he continued. "This was listed J. Bowley, Westinghouse Broadcasting Hollywood: 6715 Hollywood Blvd. H011ywood 5 -6717 82 (THE MEDIA) BROADCASTING, November 23, 1959 Operations of a classified nature affecting the National Defense are conducted at this facili Accordingly Security Regstatiions must be Mowed by all person entering the premises.

Air Express- vital partner in defense Behind these guarded gates Arma Division, American Bosch Arma, assembles guidance systems for Atlas missiles and fire- control systems for Stratofortresses and nuclear subs. Arma's 1200 subcontractors work on a tight schedule. Speed and security are paramount. As in so much defense work, AIR EXPRESS provides both. Shipments get "kid- glove" handling (armed guard if required) and dependable priority service door to door. Cost of this jet -age way of doing business? Only $9.47, for instance, for 15 lbs. New York to Denver (1632 air -miles). Even if you're not

in the defense picture, these are good reasons to think FAST . . . think AIR EXPRESS first! AIR EXPRESS

CALL AIR EXPRESS, DIVISION Of RAILWAY EXPRESS AGENCY GETS THERE FIRST VIA U. S. SCHEDULED AIRLINES

BROADCASTING, November 23, 1959 83 Co.; Virgil Duncan, WRAL-TV Ra- Media reports leigh, N.C.; Stokes Gresham, WISH - TV Indianapolis; John Koushouris, Erratum Lamb Industries Inc. has CBS -TV; William Michaels, WJBK -TV no connection with Edward Lamb radio Detroit and Kenneth Tredwell, WBTV and tv stations, Mr. Lamb has announc- (TV) Charlotte, N.C. ed. BROADCASTING erroneously included these stations in the report on Lamb In- dustries Inc. third quarter financial Balaban's Box pleads figures (BROADCASTING, Nov. 2). Ch. 12 WICU -TV and its radio companion, for balanced programs WICU, are licensed to the Dispatch Coverage The operating boss of a nationally Division of Air -Way Branches Inc. The known group of independent radio sta- permit for eh. 23 WMAC -TV Massillon, tions last week predicted a dismal fu- Ohio, not yet on the air, is held by Mid- doesn't come ture for formula radio. west Tv Co. In both of these companies John Box Jr., managing director of Mr. Lamb is the principal stockholder. this way yet! the Balaban Stations, made a plea for Safety balanced programming to be directed awards deadline Closing date of Feb. 1, 1960, has been set by the toward the total audience. He addressed National Safety Council on entries for He'll tell the NAB Regional Conference in Los Just ask your time -buyer! its public interest awards to public in- Angeles, Nov. 17. you coverage isn't just had for the formation media. Six categories include "In the next two he said, "I asking. But -with your 30- minute years," radio -tv stations, networks and syndi- at least 40 predict that half of the Top cators as well as advertisers. Non -com- show or 30- second station break type and of operations their imitators petitive awards, to be announced in on film -getting the coverage you will be consigned to economic ob- April, serve as the basis for Alfred P. want and need is not only possible livion." Sloan radio -tv honors for highway but economical and practical. He spoke up for "intelligent bal- safety, to be administered again next anced programming an appetizing mix- year by the council. Entries must be Goes without saying that film ture of excitement, entertainment, in- made on official entry blanks, obtained also gives you control of your formation and genuine community serv- from NSC headquarters. 425 N. Michi- message. ices." To exploit the full potential of gan Ave.. Chicago 11. radio, he said, stations must promote In fact, film does three things for their total circulation. Sacks memorial opens The Emanuel you ... 3 big important things: Editorializing is not a privilege be- Sacks Hematology Dept. of the Albert stowed upon broadcasters by the FCC, Einstein Medical Center in Philadelphia 1. Gives you the high -polish which the FCC could take away again was dedicated Nov. 15. Speakers in- commercials you've come to if cluded Brig. Gen. David Sarnoff, board it so minded, Justin Miller, former expect . fluff -free ... sure. president and board chairman of NAB, chairman of RCA. The hematology unit, told the session on editorializing. named for the late NBC vice president 2. Gives you coverage with full Speaking from the floor, Judge Miller in charge of tv network talent and pro- pre -test opportunities. said that the right to editorialize comes grams, was financed from a $150,000 3. Retains residual values. from the Constitution of the nation grant made by the Emanuel Sacks and is not subject to the whims of a Foundation. The Foundation benefited For more information write: from a special tv tribute to Mr. regulatory agency. When the fight Sacks, Motion Picture Film Department which he spearheaded to win recogni- Some of Manie's Friends, which was tion of the right of broadcasters to air seen on NBC -TV March 3, 1959. Mr. EASTMAN KODAK COMPANY their views of public issues was fin- Sacks died Feb. 8. 1958. of leukemia. Rochester 4, N.Y. ished, he stated. the FCC admitted Foster homes appeal Film spots that its decision in the famed May- are being distributed this month to tv flower case, that Broadcasters should stations by the Federation of Protestant not editorialize, was unconstitutional. Welfare Agencies, New York, calling East Coast Division Three broadcasters: Rex Howell, attention to the need for finding foster 342 Madison Ave. KREX Grand Junction, Colo., which homes for dependent or neglected child- New York 17, N.Y. ren. The 20- 60- has been editorializing since 1931; Rob- second and second spot Midwest Division announcements, which stress ert H. Forward, KMPC Los Angeles, particu- 130 East Randolph Drive larly the need for finding which this week completes two years foster homes Chicago 1, Ill. for Negro children, of editorializing, and Robert M. Pur- feature such outstanding personalities as Roy West Coast Division cell, KFWB Los Angeles, which will Cam- panella, Monte Irvin and Mrs. Count 6706 Santa Monica Blvd. shortly begin editorializing. agreed Basie. Hollywood 38, Calif. that broadcast editorials should be delivered by a spokesman for manage- WING moving WING Dayton, Ohio, or in the Loew's Theatre building for ment and not by `a regular newscaster about W. 1. German, Inc. 38 years, moves or announcer. in January to 128 W. Agents for the sale and distribution of First St. Commenting that some things don't The new studios and offices Eastman Professional Motion Picture Films represent a $250,000 investment. change with the years. Mr. Howell re- Ex- Fort Lee, N.J.; Chicago, Ill.; ecutive offices of other Air Trails called that his station's first editorial Net- Hollywood, Calif. work stations (WIZE Springfield. was to argue for radio's right to have WCOL Columbus, both Ohio, WKLO the same access to official news sources Louisville, Ky.; WEZE Boston. Mass.) Always shoot it on as that of the newspapers. also will be at 128 W. First. EASTMAN FILM ... 84 (THE MEDIA) You'll be glad you did!

GOVERNMENT DOERFER SERVES NOTICE ON TV Wants industry to take full responsibility for programs, ads

'Pious affirmations" of programming extensive delay [by the industry] will Congress, the FCC and courts have responsibility will not be sufficient for be swept down the path of narrow been very liberal toward the broadcast- broadcast license renewals in the fu- governmental controls.... The spectre ing industry, the Commission chairman ture. of a bevy of government clerks blue - pointed out, with no specific limitata- Broadcasters must be given full re- penciling programs . . . would be just tions upon programming set. It is dif- sponsibility for programming content as abhorrent in broadcasting as in the ficult, he said, to determine what is bad and commercial messages. press, the pulpit, the stage or the politi- programming but the FCC has author- The industry, with the cooperation cal platform." ity to deal with violations of specific of the advertiser, must take immediate He said that mass communications- laws. He cited obscenity, indecency, steps to remove deception in both en- including the print media through mail- profanity, lotteries and fraud. tertainment and commercials or an "in- ing privileges -are at the "crossroads." However, Comr. Doerfer continued, patient" Congress will act. However, he said, the power to license "it is doubtful that the Commission These were the main points made by cannot be conditioned on the licensee could prove a home viewer suffered a FCC Chairman John C. Doerfer in ad- surrendering his constitutional free- legal detriment so as to sustain a direct dressing the annual meeting of the Tele- doms. move against any specific tv quiz show. vision Bureau of Advertising in Chi- "I hasten to add that commercial ... If a licensee, as distinguished from cago last Friday (May 20). utterances such as advertising are not an independent producer or packager, Unwise Reforms The chairman entitled to First Amendment protec- participated in the reprehensible frauds warned that current public opinion tions," Comr. Doerfer emphasized. "A or was grossly negligent in discovering could swing Congress into unwise re- failure to distinguish between the free- and stopping it . . . the Commission forms, "unless the public and Congress dom to express political, civic or other could consider this a definite detriment are given immediate assurance that a non -commercial ideas, and the indis- in its overall program review." corrective course of action will be im- criminate hawking of wares over the The quiz show developments "in- plemented promptly. . . . Unless the highways and airways of the public has dicate that the gap between that which industry, with the cooperation of the brought the advertising and broadcast- is obviously contrary to the public in- ing industries the brink of advertiser and his agencies, moves to strict terest and that which is more subtle, but promptly to eliminate the distasteful government controls." equally. intolerable, must be narrowed," forms of deception of either an enter- Crisis in Next Congress Comr. audience. tainment or commercial nature, you Doerfer echoed the feeling of many he told his TvB in- may well expect an impatient Congress that broadcasting faces a "crisis" when When the newly inaugurated FCC to do it quickly -and perhaps in a Congress resumes in January. "If the quiry into programming and advertising manner which may not be an ideal industry does not successfully survive (see page 94) is completed, Comr. adjustment:..." that crisis, it has no one to blame but Doerfer said, "I doubt that ... pious Comr. Doerfer predicted that "any itself," he warned. affirmations of responsibility by a licen-

Nixon nixes controls Vice President Nixon takes solution to this problem is to set up a federal agency or a "rather dim view of more some control board which would make this kind of prac- federal regulation of televis- tice perhaps less attractive to those who engage in it in ion". He said so in answer to the future than it has been in the past. its foot in the a question from the floor fol- But once the federal government gets door in this area of control, and policing what can be lowing an address at the 50th said on the airways through radio, television, and the like, Anniversary Convention of Sig- -I don't know where that process is going to end. And ma Delta Chi, professional I believe the very fact that the Congress of the United journalistic fraternity, Nov. 14, States-and incidentally, the hearings that I think the in Indianapolis. Here's the Committee of Congress conducted in this area is one of question and answer: the best justifications that I can think of for the much maligned institution of Congressional investigations-that Q. In light of the television these hearings, I think, have served a very salutary effect, quiz scandals, do you think and I believe that there are in the television and com- there should be more federal munications industries-call them what you like- law or regulation of televis- enough responsible people that they will adopt a self - ion? policing policy which will deal with the problem. I would A. Generally speaking, I take say, let's give them a chance to do their self-policing, and a rather dim view of more federal regulation of televis- then if they don't do it, then we can take another look ion or of any other communication media in this country. and see whether the only answer is more federal govern- I know that there are many people who believe that the ment participation.

86 BROADCASTING, November 23, 1959 WHY IS GATES THE NATION'S LEADING DESIGNER AND MANUFACTURER OF AM AND FM BROADCAST EQUIPMENT?

Gates continually leads the industry in the sale of AM and - he's a friend. Our problems are Gates problems. Guess you'd FM broadcast equipment. Why? We asked broadcasters call it personalized service. Its been a part of the Gates organi- themselves to answer this question ... to tell us their pri- zation since 1922 - and we like it!" mary reason for choosing Gates equipment over all others. From an engineering standpoint, it is strictly an engineer's Here is a representative sample of their comments: dream." "Gates consistently builds good equipment. They're reliable, "Is there anything better ?" high in quality." "The reputation that Gates has established for standing 100% back of their ''We checked very thoroughly and found Gates the only one product." with all the features we needed." "Your equipment is built to last." "This radio station has used Gates equipment for many years "The reliability of Gates products. Real precision equipment." and we are completely sold on its high quality operation." Notice the use of the words reliability, quality, personalized "Widespread acceptance from engineers around the country." service, precision, built to last, engineering know -how. And, "Because of the fine quality machinery manufactured by Gates." as one broadcaster put it, "Is there anything better ?" "We've found that at Gates a customer is more than a customer You judge for yourself.

HARRIS GATES RADIO COMPANY 'MEW MEW assWil Subsidiary of Harris -Intertype Corporation INTERTYPE QUINCY, ILLINOIS Offices in: International division: (GATES) CORPORATION HOUSTON, WASHINGTON, D.C. 13 EAST 40th STREET, NEW YORK CITY In Canada: CANADIAN MARCONI COMPANY

BROADCASTING, November 23, 1959 87 .:: -a11,- see will be enough [for licensee renew- a commendable job in its special report ífx "" als]. Something more than a statistical on personal product advertising, issued <:- .w._ resume of programming will be demand- last September, which led to some sta- ed- especially in complaint cases." tions withdrawal from the code. "I was føJLTS*\ Gray Area in Advertising "One of very much distressed to learn that some the matters which will be explored is broadcasters would much rather forego 1 the extent of the FCC's power over their Seal of Good Practice rather than I those advertising practices which lie in observe some of the recommendations the gray area between the illegal and contained in the report," Comr. Doerfer [ the unsuitable- unsuitable, that is, for said. family or mixed social groups as well In a note of warning to licensees, he as any other aspects which are contrary continued: "Such reactions, if substan- to the public interest.... If legislation tially extended in numbers, would shake is needed and constitutionally permis- my expressed confidence that with some sible, you may rest assured the FCC will patience and more experience, the qual- recommend it to the Congress." ity of both advertising and entertain- Comr. Doerfer commended the NAB ment formats will constantly rise. . tv code and at the same time con- A cumulative record of callousness to tIn two weeks demned those stations which recently such standards may jeopardize a license your station (WFDF) withdrew support of the code and con- renewal-and most certainly be con - averaged over 20 tinued to carry NAB -banned advertis- sidered.a detriment in any contest for a entries per commer- ing. He said the code would be "appro- new or additional grants." priate criteria" for the Internal cial. Other Michigan Commission to Controls Needed Comr. adopt if Congress gives the FCC au- Doerfer said that both programming and stations averaged thority to judge standards of suitability advertising content could best be con- five. Proof that your in broadcast advertising. trolled by the industry rather than listeners act. He said the code preview board did through legislation. Reasonable assur-

The quote is from Hartley C. Baxter of Comr. Lee on programming Simonds, Payson Company, Inc., Pod -

land, Maine, He refers to a special Sanctions for programming im- He also urged caution in con- balance may be in the wind. demning all broadcasters for the contest offer placed on Michigan sta- At least this was the word used errors of a few. "I would call your tions for Red Rose Iced Tea. by FCC Comr. Robert E. Lee in attention to the fact, however," he presenting some ideas on how the stated, "that the culprits exposed A commanding lead in the race for FCC should handle stations guilty of can still be counted on your fingers. results is our stock -in -trade here at lack of balanced programming Is it charitable to condemn a whole WFDF, But there's more to the story. "I would hope," he said, "that industry for the dereliction of a the ensuing hearings [scheduled to few ?" Here's the clincher from Mr. Baxter: begin Dec. 7, see page 94] would In other parts of his speech, which "But most important of all, a whole- develop reasonable methods of meas- was mainly concerned with the ethi- uring promise vs. performance. I cal and moral aspects of the tv quiz saler in your area took on the Red Rose would hope that the Commission scandals, Mr. Lee asked whether it line. His sales have been steadily in- would be allowed to adopt some would not be more effective for the creasing since the Initial order, Proof sanctions short of the `death sen- industry to take the lead in ridding again that your listeners, both trade tence' [revocation] for offending itself of its own evils. He referred stations. Perhaps some form of pro- also to his suggestions that programs and consumers, buy!" bation such as a temporary license be labeled so that the public would or a one -year know more The Katz Agency can give you a full extension pending fur- about the contents ther review is the answer." (BROADCASTING, Oct. 26). run -down on the Red Rose success Mr. Lee made his remarks in a The commissioner commended story , . . and tell you how and why Sunday morning speech to the the industry for the "tremendous" WFDF is the Flint area "Results Catholic Apostolate of Radio- Televi- job it is doing in defense prepared- Tested" Station. Call now! sion Advertising (CARTA) in New ness and its public service contribu- York. tions- "such as non -commercial He also said that he had suggested spots, religious programming, educa- that station sales, "where the license tional and safety campaigns." has been held for less than a full Among other practices hit by WFDF license period, be placed in hearing Comr. Lee: automatically unless compelling rea- Payola. "If true, this practice 5 KW at 910 on the dial for Flint &. sons exist such as sickness or death." clearly violates Sec. 317 of the Com- all of Northeast Michigan, He warned against overzealous- munications Act." ness in attempts to correct the ills Sensational promotions "such Represented nationally by the KATZ of the broadcasting industry. "In as hiding money in public libraries." Agency, our zest to remove the weeds," he Excessive amounts of commer- said, "we must be careful of protect cial continuity and unreasonable in- Flint Affiliate of the wheat of free speech as guaran- terruptions of programs. teed by the Constitution." Bad taste in programming.

88 (GOVERNMENT) BROADCASTING, November 23, 1959 ances should be given that presentations contain no objectionable deceptions. How Come CHANNEL 10 "Not only should the advertisers cooperate with the broadcaster to cull out all forms of exaggerated claims and Stays Perennially On Top in half -truths ... they should modify those attitudes which regard the public as so the Rich Rochester N. Y. Area? many impersonalized digits," Comr. Doerfer said. "In order to attach full responsibility COULD BE BECAUSE: to the licensee of all programming -including the commercials-he should be given full control over it.... He should be accorded congressional assurances if we have the POWER necessary that such domination is in the Yes, thanks to our new 316 KW (maximum power) ultimate public interest and is not to be transmitter, we now speak to more than a million regarded as a violation of the antitrust Western New Yorkers with a stronger voice -look laws. at them with a brighter eye! Our primary "[The broadcaster] should eliminate coverage area is considerably extended! all those deceptive practices which, although not cognizable at common law as deceits have in their cumulative ef- we have the fect, a detrimental effect on the public SHOWS interest.... He should cooperate with We offer our viewers the very finest programs of two the FCC in recommending policies or major networks -CBS and ABC -a galaxy of great . laws which will be effective restraints stars in a brilliant host of new shows and old favorites! "ykl iI. over these harmful practices... . We also offer News -Weather- Sports, complete and "The prospect of propelling our accurate, twice nightly at 6:30 and 11:00 P.M. -plus standard of living and our culture to many other fine, live local shows, and the great s ever greater heights through mass corn- MGM movies. munication stands at the crossroads. There is still time to take the right road." we have the KNOW-HOW Annual program report Not only do we possess the technical know -how that guarantees best -quality production, but being urged for tv stations Rochester -owned, we understand the wants and A member of the Senate Communi- whimsies of the people of this area, give them cations Subcommittee last week "sug- what they want, know how to promote our station gested" that the FCC require "more and our programs in the most effective manner. comprehensive" annual reports from tv stations on programs which they provide in the "other than pure entertainment" category and that the Commis- we have the FACILITIES sion set up machinery for "checking" Our facilities, both in personnel and in equipment these reports. leave little to he desired. Our well- trained engineers Sen. Clifford P. Case (R -NJ.) made and production staffs welcome the constant challenge his proposal in a talk to the West Essex of handling live shows and live commercials in Service Clubs in West Orange, N.J., in truly expert fashion. which he said that while applicants for tv station licenses "frequently paint attractive pictures of their plans for supplying a high standard of program- we have the WILL ming, there has been little effective Perhaps our BEST quality is our ceaseless will to machinery for following up to see that please! We are intensely proud of our consistent the promises of applicants are kept." leadership in Rochester, and we are determined He offered this plan as part of a to maintain it! "two -prong approach" to problems concerning quiz show rigging and allegations of fradulent advertising and Adequate power, top -notch programming, expert know -how, "payola" activities. The other prong modern facilities and the resolve to please and satisfy -every one of these things is essential to a successful television station - would be for broadcasters to "assert" and these are the things that attract and hold our control over programs instead of turn- ever -increasing number of sponsors. ing over responsibility to sponsors, packagers or agencies, he said. If the FCC and broadcasters don't 10 make some "real progress" in improv- CHANNEL ing standards such alternatives as paid WHEC CBS BASIC ABC AFFILIATE television or a government-owned net- (WVET -TV -TV) work, "to serve as a yardstick and THE BOLLING CO. INC. NATIONAL REPRESENTATIVES EHERETTMcKINNEY, INC. stimulus," will receive increased consideration, he said.

BROADCASTING, November 23, 1959 89 bribing of disc jockeys and other per- FEDERAL PROSECUTION HINTED formers to promote products on the air in their program material. Attorney General Rogers says Justice Dept, In discussing the possibility of criminal prosecution, Mr. Rogers cited the may take quiz- fixers to court for fraud case of Gregory v. United States. This The spectre of criminal prosecution prosecutions. He stated that the Justice was decided by the Fifth Circuit Court by the federal government hung over Dept. did not want to interfere with March 12, 1958. In this case a postal the quiz scandals last week-with the the plans of Frank S. Hogan, New employe mailed a scorecard to a com- finger pointing at the producers rather York County district attorney. Mr. pany running a football contest. The than at broadcasters. Hogan's office has been studying the postal employe filled out the card after Attorney General William P. Rogers question of bringing action against the the games had been played, but post- said last Tuesday that federal prosecu- promoters of the deceit. marked it so it appeared it was mailed tion may be one result of the current Preventive Measures Mr. Rogers before the games were played. He was Dept. of Justice study of the tv frauds. said the second portion of the Justice convicted of mail fraud. He referred to Sec. 1343 of the U.S. Dept.'s investigation concerned the pre- The defendant argued that the con- Code which makes it a criminal offense vention of misleading programs on the test company had not been defrauded (five years and $1,000) for using radio air. This might, he implied, indicate of anything substantial because it had or tv to perform "any scheme or ar- new legislation or tighter regulation by planned to give away a Cadillac auto- tifice to defraud." the FCC. mobile to the winner anyway. The The Justice Dept.'s investigation was He also said that the study would court, however, said that the fraud did ordered by President Eisenhower last cover not only quiz programs, but other not have to be an appeal for money month (BROADCASTING, Oct. 26). Mr. "deceptive practices." This was inferred to justify prosecution. It also defined Rogers said early in November that the in some quarters to mean payola or the in broad terms schemes to defraud. results of the study will be submitted to the President by the end of the year. Mc Gannon, Aubrey messages FTC The Attorney General emphasized draw praise that the prosecutions would be against The first bright note in months: This pair of federal regulators viewed those who "conceived" and practiced Chairman Earl W. Kintner and Comr. the closed circuit telecast Nov. 18 by the deception. He presumably was re- Edward T. Tait, of the Federal Trade NAB Tv Code Board Chairman, Don- ferring to the producers of the fraud- Commission, believe the industry is ald H. McGannon of Westinghouse ulent programs. He added that no final making a good start in its new self-reg- Broadcasting Corp., and his fellow code decision has been made to bring any ulatory effort. board members. They also caught the explanation by James T. Aubrey Jr., CBS -TV executive vice president, of the network's new program rules (stories, pages 68 and 98). "I'm impressed by Mr. McGannon's sincerity," Chairman Kintner said. "He confirms my impressions that he means what he says." Mr. Tait added, "We all approve the industry's effort to clean up harmful practices. The industry knows these practices and is in the best position to stop them." Referring specifically to the new CBS rules, Chairman Kintner said, "I have applauded Frank Stanton, CBS Inc. president, from the beginning. He has demonstrated real statesmanship. The new rules indicate his determination that CBS intends to solve the problem by self -regulation. That's how most human problems are solved. Adherence by CBS to the new rules should pretty well solve the problem. It appears to be a sincere effort by Mr. Stanton." After the closed- circuit telecast on CBS-TV, which included Mr. Aubrey's Wets! recitation of the network's new rules, Chairman Kintner was asked if he felt LAUREL and HARDY sold in 80 markets new legislation is required. He replied, "I feel self-regulation should be sufficient, if implemented and if the whole GOVERNOR Television Attractions, Inc. industry is behind the effort. The code 375 Park Avenue Plaza 3 -6216 Hollywood, California board now has a much better opportu- New York 22, N.Y. 731 N. LaBrea nity to solve the industry's problems, Arthur Kerman, President John Leo, V.P. in charge of sales 110111111 11111111111 though I understand hardly half of the '40 (GOVERNMENT) BROADCASTING, November 23, 1959 TB strikes every six minutes! If You Have "THE TIME" Will You Help Fight TB

These stars have contributed their talent to make this public service material available:

RADIO: 15- minute transcribed programs starring:

COUNT BASIE, JOHNNY CASH, BING CROSBY, SAMMY DAVIS, JR., EYDIE GORME, LENA HORNE, GUY LOMBARDO, GORDON MAC RAE, KEELY SMITH, ANDY WILLIAMS

Transcription of 20 Celebrity Spot Announcements

Transcription of 20 Recording Artists' Announcements for Disc Jockey Shows FIGHT OERCULOSI New Christmas Seal Song recorded by PERRY COMO WITH "I May Never Pass This Way Again" AASJ

SEALS ' TELEVISION: 1- minute and 20- second film spots featuring: ;.. FRED MACMURRAY, DEBBIE REYNOLDS, RED SCHOENDIENST, BARRY SULLIVAN TB documentary spots narrated by GEORGE FENNE- MEN

8- second ID produced by Freedom Films, Goldwyn Studios, Hollywood

Slides, Telops, Flip Cards and Posters, greyed and color. Debbie Rec

53rd Annual Christmas Seal Campaign November 16 through December For Network use: Contact Fredetick C. Wieting; Director, Radio and Television National `I uberculosiS Association, 1790 Broadway, New York, N. Y., CIrcle 5 -8000 For Local use: Contact Your Local Tuberculogis Association in your own community. tv stations are code subscribers." E. Baudino, Westinghouse Broadcast- There was an astonishing amount of Mr. Tait said he felt it is "hard to ing Co. Washington vice president, and uniformity in the comments. I believe give a firm answer now. New facts ap- an NAB tv board member, and code the letters indicated a `crisis of con- pear every day. We need to know more board representatives had appeared at fidence' among tv viewers." He con- about the ramifications of these prob- his office, he said. ceded, in response to a query, lems. jurisdiction over advertising that Our "They pledged an intensified effort is very broad and we can do a good newspaper advertising was described as to clean up the job within the limits of our manpower. situation -program con- offensive in some of the letters. Good taste is not an FTC concern." tent, false advertising and questionable Chairman Kintner added, "We are Chairman Kintner recalled that he products," he explained. "I had several getting nothing but the best coopera- had chided the industry for its con- hundred letters from the public. They tion from the industry. This closed - duct in an Oct. 15 address to the open- indicated concern over the type of circuit broadcast is heartening. I am ing NAB Fall Conference (BROADCAST- products advertised -feminine hygiene happy to see how the industry is taking ING, Oct. 19) . After the talk Joseph and hemorrhoid remedies, for example. steps to correct these practices." SEN. MAGNUSON'S STERN WARNING:

Clean up radio -tv abuses or "I will move . . . with legislation"

Broadcasters, the FCC and the Fed- closed circuit telecast of the Los An- He is "amazed" at FTC Chairman eral Trade Commission were put on geles code board meeting Nov. 18 and Earl Kintner's statement of plans to notice last week by Chairman Warren reported on it to the senator). expand monitoring and crack down on G. Magnuson (D-Wash.) of the Senate He comends the FCC for "finally" misleading and fraudulent advertising, Commerce Committee that if they don't acting to call a probe of broadcaster because in 1956 committee hearings he clean up abuses in tv and radio "I will programming and advertising, but asked if funds were needed for this pur- move immediately with legislation." "frankly, I am surprised about the slow- pose and led the fight to appropriate In a "give 'em hell" address prepared ness of the Commission in moving into funds "earmarked" to combat such ads. for delivery before the Washington and this field. There is no excuse." If FTC has not used these funds to Oregon State Broadcasters Assns. meet- FCC procedures on examining a "vigorously discharge their responsibil- ing in Seattle, Sen. Magnuson took licensee at renewal time for past laxity ity in this field . . . I want to know broadcasters to task for an "ineffective" on misleading advertising and over - why." He has asked Chairman Kintner NAB Tv Code. He charged the FCC commercialization have been "puny." for a "full report." it has with failing to act where acknowl- He believes Sec. 326 was designed to Avoided Duplication Sen. Magnu- it and said he was prevent edged has authority prior restraint by the FCC, but son said his committee made its first to the FTC is expand- does "amazed" hear not prohibit punishment of mis- move on the quiz fixes by requesting and ing its radio -tv monitoring cracking use after the fact. He plans to ask FCC the New York grand jury minutes and advertising because why down on misleading it doesn't adopt rules requiring a a court supported this move to reveal done so. he thought it had already licensee to set forth its programming what the grand jury had found. To speech structure at The Washington Democrat's renewal time so promises avoid duplication of hearings, he said, came as a more strongly- worded and can be compared with performances. it was agreed that the House Legisla- follow -up than an ear- broader-scoped The committee as early as 1951 tive Oversight Subcommittee would lier letter he wrote NAB Tv Code Re- settled the question on FCC's authority "lead off with open hearings." view Board Chairman Donald H. Mc- -as distinguished from its "attitude" - wouldn't enlarge on the Gannon in which he asked how the about prescribing He said he specific percentages details" that followed, but that board plans to amend the tv code to of time for educational "sordid or other pro- and will' be taken to pre- make it effective in heading off fraudu- grams (letter from steps "must the committee to vent such occurrences in future. lent and deceptive practices-not only FCC Chairman Wayne Coy on Aug. said he "violently among the code's 270 tv station sub- 23, 1951) . Sen. Magnuson scribers, but among non -subscribers. No direct FCC regulation of net- disagrees" that the FCC is limited to In both the letter and his prepared works is needed because the Commis- regulating electrical interference only; speech last week, Sen. Magnuson said sion can exercise effective regulation that if this were the case "Old Man he plans to summon the FCC, the FTC through the networks' owned stations. Dollar" and "Mister High Rating" and broadcast representatives before his would set broadcast program standards. committee when Congress convenes next He said he is a firm believer in self- January to find out what steps they have The line -up regulation by broadcasters and sup- taken that would remove the need for ports government intervention only The FCC has announced appropriate legislation. a new when necessary to protect the public. list of 50 standard broadcasting Code `Ineffective' Sen. Magnuson He said there is not a broadcaster who station applications which told the broadcasters last week that: will be does not know a quality program from ready for processing Dec. 19. First It is obvious the tv code has been a bad program or the difference be- application on the list, BP- 12385, proved "ineffective" because "no action tween a good advertisement and a mis- was filed by Vernon H. Baker and has been scheduled." He said his warn- leading or fraudulent one and added: seeks a new am in Chester, Va. ing to the industry should be sufficient "The first thing you must do as broad- Any application which should be and he hopes that by the time he calls casters is to take inventory of your considered with these must be his meeting effective procedures have own operations." filed no later than Dec. 18. been adopted to make legislation un- A Sen. Magnuson's letter to Mr. Mc- complete list of the 50 applica- necessary. (Kenneth A. Cox, special Gannon: tions appears in FOR THE REC- counsel to the committee on broadcast Dear Mr. McGannon: ORD, page 123. affairs, said in "As you know, this committee has been con- Seattle he watched a ducting a study with reference to the responsi-

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One subscriber be regulated? of the facets of this study involves the so- called It is my intention to call a meeting of the FCC tv quiz shows. I do not intend at this time to and industry representatives as soon as possible set forth the sordid details that have been so after the Congress convenes in January. I am dramatically revealed in the hearings by the hopeful that the industry's proposals will have House Legislative Oversight, however, about the been enacted by that time as I will be guided ac- adequacy of the Communications Act of 1934 and cordingly in planning my legislative program. the industry Television Code in meeting the chal- Over the years, I have been a staunch advo- lenge presented by the deceptive and fradulent cate of keeping regulation to the minimum with practices engaged in on the tv quiz programs. the hope that self -regulation that is industry- Therefore, I have noted a recent statement made fixed would prove to be effective. I need not em- by you concerning the need for an amendment to phasize that in this most powerful medium of the Television Code, which would expressly pro- communications we must keep radio and tele- hibit such happenings in the lutu,e. vision free from deceit, fraud, and dishonesty if Am I to assume that the present provisions of we are to protect the public interest the Television Code are inadequate to meet the When the Congress authorized the FCC to is- deceptive and fradulent practices engaged in on sue licenses to broadcasters in the public interest the tv quiz programs? What proposals are under it did so with the complete thought that the opera- consideration that would prevent such practices tions of the broadcasters would be conducted from taking place in the future? And do you ex- with integrity, honesty and good faith. If this pect such proposals to be adopted? As I under- public confidence and trust is being undermined, stand it, there are only 270 of the more than 500 as these tv quiz shows indicate, appropriate steps tv stations in the country who are subscribers to must be taken. the industry's tv code. Assuming meaning.ul pro- In planning my legislative program I would cedures concerning self -regulation are adopted, appreciate receiving your views on this all -im- how would the tv code apply to those stations portant subject. Podner, who are not subscribers? How then would the non- Warren G. Magnuson. DEC. One 7: AGAIN A DAY TO MARK economical That's when FCC begins programming probe The FCC will begin its "public pro- mittee will gather in Washington to de- shot gets ceeding" inquiry into tv and radio pro- cide in executive session the future gramming and commercial practices course of its own expanded radio -tv in- FOUR Dec. 7, the Commission announced last vestigations. week. The comprehensive reappraisal Comr. Doerfer, addressing the annual STwest TV of broadcasting, brought on by disclo- meeting of Tv Bureau of Advertising sures of the House Legislative Oversight Friday (see page 86), warned that after Subcommittee, was announced by the the FCC investigation is completed, markets . . Commission just two weeks ago "pious affirmations of responsibility by (BROADCASTING, Nov 16). a licensee will [not] be enough. Some- There was no indication how long thing more than a statistical resume of the first sessions would last the -and programming will be demanded. . . ." FCC itself has no way of knowing until Currently working "night and day" nearly it is determined how many witnesses on the investigation are the two mem- will want to be heard. Parties "who can bers of the Commission's Network 400, contribute comments, suggestions, 000 sets! in- Study Staff -attorneys Ashbrook P. formation and other which will data be Bryant and James F. Tierney. Messrs. useful . . were ." asked to notify the Bryant and Tierney have just returned Commission by Nov. 25. from Hollywood talks with tv film pro- Testimony has been invited from net- duction companies. works, agencies, advertisers, producers, An TZePs.: attorneys, civic and religious leaders, FCC spokesman said last week rd'L. that it trade associations and plain John Q. had not been decided whether ad- }y,e3r0A10( r ditional personnel will be hired or if cur- LoI,,%Par.Y Public. The sessions will be on the Corn- mission level, with commissioners listen- rent Commission staffers will be delegated work ing to the testimony. The five commis- to on the radio -tv investiga- sioners in Washington- Chairman John tions. C. Doerfer, Robert E. Lee, Robert T. The Issues Witnesses were asked Bartley, Frederick W. Ford and John to direct their remarks toward (1) WEST TEXAS W. Cross -approved last week's order. whether current broadcast practices in The other two commissioners, Rosel programming and advertising "are in- TELEVISION NETWORK Hyde and T. A. M. Craven, are in imical to the public interest "; (2) whether Geneva for the international telecom- present FCC rules are adequate and if munications conference and are not ex- more detailed standards are needed; (3) pected in this country by Dec. 7. The whether present review procedures in KDUB -TV conference has a tentative target of Dec. programming and advertising are ade- LUBBOCK, TEXAS 15 for adjournment. quate, and (4) whether changes are Early Start Date for the start of the needed in the Communications Act. KPAR -TV hearings, officially labeled "public pro- Reaction by prospective witnesses to ABILENE - SWEETWATER ceeding" by the Commission, is earlier the probe was slow in coming last week. KEDY -TV than had been expected in most quarters. The three radio -tv networks indicated they would BIG SPRING, Chmn. Doerfer had been quoted a day participate but said it is TEXAS before the announcement was made that too early to make definite plans. Mutual, K1 CA-TV the hearings probably would not begin which is not a licensee as are ABC, CLOVIS, NEW MEXICO before the first of the year. CBS and NBC, reportedly has no plans The FCC's own sessions begin just at this time. 140.160v8" ßp0EfZS,0i1l4.1R vaN.14.4w.4,,uc two days before the Oversight Subcom- The American Civil Liberties Union

94 (GOVERNMENT) BROADCASTING, November 23, 1959 said that it will request the opportunity of any perversion of the Commission's to testify on all the points raised by the administrative processes since: Commission. ACLU said it would like to "National trust and responsibility appear in Washington Dec. 9 or 10. must be reposed somewhere and in this REPORT The National Audience Board definitely situation, by Section 305 of the Com- TO THE will not participate, according to Presi- munications Act and otherwise, they dent Peter Goelet. He said the organi- are centered in the President with all zation's purpose is to "inform rather his vast power." INDUSTRY than criticize.... It is our policy to be No Alternative The FCC had no re- as objective as possible and function in THE National Audience Board course, the court said, "confronted by is pleased to present a progress the capacity of a rating service -in the demands of the Executive for exclu- depth- rather than as a pressure group." report of its services to the indus- sive use of the frequency in ques- try on the occasion of its fifth tion ..." anniversary. The Board evaluates THE SPECTRUM Referring to the classified data sub- public reaction to television pro- mitted to the court the decision said gramming on a non -profit basis What like wants, that it was satisfied that the claim of and acts as a liaison between the executive privilege must be honored. public and the industry. the FCC gives him In any event there was no need to go beyond the President's request, the court A T the invitation of the United What the President wants, the Pres- said. States Department of State, attended the ident gets. The court also stated it did not feel two NAB delegates sums up the significance of a Denver confer- This the Commission's action in reallocating recent UNESCO Court of Appeals ruling cultural relations unanimous U.S. the frequencies conflicted with inter- ence devoted to FCC was not arbitrary between the U.S.A. and South which held the national treaties (which assign these Board md capricious in reallocating certain frequencies internationally). The Com- America. In addition, the bands from aviation appoint- radio spectrum mission's order did not allocate the 430 recently announced the asage to use without a hearing. Ishii as its rep- military me frequency to radiopositioning, it ment of Hajime FCC's to At issue was the authority denied non -Government access to the resentative in Japan. pluck bands of the radio out civilian band, the court said. ;ategory for military purposes without MORE than 1000 civic leaders permitting civilian users the right of The decision was written by Circuit voted on 260 programs pre- vlemaking procedures according to the Judge John A. Danaher, for himself sented during children's viewing in report high- aw. The ruling was made Nov. 13. and Judges George T. Washington and hours, resulting a ly to the industry but In April 1958, the FCC ordered the Warren E. Burger. favorable criticism eallocation of a number of bands. containing constructive among these were the 420 -450 me band of value to the public. and the 8500 -9000 me band. The Corn - Court upholds station OUR Newsletter has carried ar- fission's action was taken at the re- ticles by the United States pest of the Office of Civilian & Defense right to call letters Information Agency and the Fed- dobilization which claimed the bands The right of a radio station to its call eral Trade Commission, as well as vere needed in the national defense. letters -whether by initials or pro- feature stories devoted to RCA The action was protested by Bendix nounced phonetically-has been upheld color and the news departments lviation Corp. and by Aeronautical by the Colorado Supreme Court. of CBS and ABC. Such outstand- tadio Inc. (Airinc.) . The Air Trans - The court reversed a two -year old ing sponsors as Chrysler Corpora- tort Assn. was also an intervenor. lower state court decision which upheld tion and Chevrolet have asked the Bendix had been working on an anti - the right of Mrs. Irva M. Steffan to use Board to evaluate their programs. ollision device using the 430 me band, of the name "Kaytee Ellen" and ordered E have also previewed pilot nd had filed an application for the $13,300 paid Mrs. Steffan by KTLN films of well known independ- xperimental use of this wavelength in Denver, for damages. :s Airinc. - ent producers. To defray ex- development. and ATA, sup Mrs. Steffan claimed that she had also penses, the Board charges a nom- orted Bendix, objected to the re- been hired to portray the KTLN radio 8500 -9000 civilian dop- inal fee of $100 per city for mval of from personality and owned the "Kaytee ier radionavigation for military radio - previews. Rates for national and Ellen" name even after she had been ositioning use. regional surveys will be quoted discharged by the station. This was from The FCC denied the protests and the on request. 1950 to 1954. The station maintained it ase was appealed. owned the name. Military Secrets Sealed The court, 'hick had called for and received un- The Colorado Supreme Court held that "since the radio station has de- * er seal the secret military reasons for National 11104-'4 squiring these frequencies, maintained veloped a vested and valuable property la the Communications Act gives the interest in its trade name, the plaintiff Audience held to have established a Eq/ resident the last word in allocating the cannot be Board VISI O idio spectrum. It held that it was not separate and severable property inter- * sewo1,d ecessary to determine the military rea- est in a trade name that when spoken ms for this request. is indistinguishable from the call let- In the unanimous, three-judge de- ters KTLN." The decision was handed New York Headquarters sion, the appeals court held that the down Nov. 9. 152 East End Ave., New York 28 on by CC was right in rejecting the Bendix The appeal was carried John Los Angeles Headquarters pplication since 430 me was "simply" L. Buchanan, now president of KKSN 190 N. Canon Dr., Beverly Hills, 'Calif. o longer available. Dallas, Tex., but then manager of There is no suggestion, the court said, KTLN.

ROADCASTING, November 23, 1959 95 man of the Senate Antitrust & Mo- DICK CLARK GIVES UP HOLDINGS nopoly Subcommittee, the senator said last week. He authorized the announce- Tv star beats House probers to the punch ment after an appeal by officials of Na- tional Collegiate Athletic Assn., meet- and sells his interest in record company ing with him in Tennessee. The National Football League im- An investigation involving tv teen- poses a rule with these same provisions age idol Dick Clark last week became for protection of its own teams from the first overt move in the House Legis- such conflicts. NFL games, with few lative Oversight Subcommittee's shift to exceptions, are played on Sundays and probes in radio -tv activities other than college games on Saturdays or Friday tv quizzes. nights. The subcommittee sent two staffers College officials have been worried to Philadelphia where ABC -TV's Mon- that the projected new American Foot- day- Friday American Bandstand, star- ball League will cause some profession- ing Mr. Clark, is originated. The action al teams to play on Saturday. But Harry followed an announcement by Mr. Wismer, chairman of AFL's Tv & Ra- Clark's manager that the tv star had as- dio Committee, said last week it will sented to an ABC-TV ultimatum that he schedule no Saturday games next year give up his interests in a record company and has rejected a $1.5 million tv con- and three music publishing houses or tract because it would conflict with col- leave the network. Mr. Clark also stars lege games. in ABC -TV's Dick Clark Show, a variety program originated in New Jerrold anti -trust York and aired Saturday nights, and the Sunday night show World of Talent. case is now in court Robert W. Lishman, chief counsel of Jerrold Electronics Corp., Philadel- the subcommittee, said last week that phia, began defense last Wednesday the staffers, attorney Charles Howze (Nov. 18) against the government's civil and investigator James Kelly, were sent antitrust suit brought by the Dept. of to Philadelphia after he received a Justice in February 1957 (BROADCAST- telephone call Nov. 16 from Bob Wil- ING, Feb. 18, 1957). Suit is being tried liams, a Philadelphia Bulletin reporter, before U.S. District Judge Francis L. that a story was about to break involv- Van Dusen in Philadelphia, with no ing Mr. Clark. ENTERTAINER CLARK jury. The trial began Nov. 9. Reporter's Tip -offs Mr. Lishman The government charged that Jer- He listened to ABC -TV said the subcommittee has received rold, one of the major community tv "leads" involving disc jockeys from equipment manufacturers and also newspaper and radio -tv reporters all owned stations, said Mr. Clark agreed owner of nine catv systems, required over the country and that these report- to divest himself of his interests to its catv customers to buy all their a new policy that those ers have been the House group's pri- conform with equipment from the firm. The corn - mary source for tips. All the charges who select._ and play records may not plaint also charged that Jerrold required are being investigated, he said. hold interests in recording, music pub- its equipment customers to sign ex- lishing and allied fields. The network The subcommittee has indicated it clusive service contracts. Jerrold Presi- said it his examined all evidence avail- plans to investigate alleged disc dent Milton Shapp issued an immediate jockey able to it and has decided Mr. Clark's payola, for free plugs on individual denial at the time the complaint was integrity is above reproach;. that he has programs and fraudulent filed. advertising. not solicited or accepted any considera- Plans are to be agreed a Jerrold defense is being conducted on at closed tion to have performers appear or rec- session Dec. 9 in Washington. by Israel Packel, of the Philadelphia It was ords played on any of his programs. hinted the probe into payola was law firm of Spicer, Satinsky, Gilliland His is the only tv network show on brought to fever BROADCAST- & Packel. Wilford L. Whitley Jr. is pitch by which records are played. ING'S special assistant U. S. attorney conducting the report on the practice Mr. Mammarella, who said he also (BROADCASTING, Aug. . prosecution. 31) holds interests in two New York music Mr. Clark agreed to give up his one - publishing firms, said he saw nothing third interest in Swan Records and all wrong with American Bandstand play- Political fellowships other outside interests including the ing records by the company he and Mr. Political scientists, journalists and law three music' publishing houses. How- Clark control. He said many top artists school instructors are eligible for 1960- ever, Anthony Mammarella, producer and producers in radio and tv hold in- 61 Congressional Fellowships to be of both Clark shows. given same the terests in such companies. awarded by the American Political Sci- ultimatum by ABC -TV, elected not to ence Assn. Fellows will receive a mini- give up his -third one interest in Swan College -pro overlap mum of $4,500, tax free, and will spend Records .and resigned from the shows. nine months in Washington working on Mr. Mammarella said Swan records is Kefauver concern. the staffs of senators and congressmen. were played on American Bandstand, A bill that would impose a 75 -mile An applicant must be between 25 and but only because they were hit tunes. blackout on televised professional foot- 33 and must have advanced training He denied he ever accepted money for ball games in areas where college foot- combined with experience in his field. scheduling records on the Clark show. ball games are being played at the same Applications may be obtained from the ABC, which announced it is investi- time will be introduced next year by association, 1726 Massachusetts Ave.. gating all its disc jockey shows on its Sen. Estes Kefauver (D- Tenn.), chair- N.W., Washington 6, D.C. -

96 (GOVERNMENT) BROADCASTING; November 23, 1959 systems. Pa., and includes Mr. Daniels; Mr. ® Government briefs Duplication by catv systems, boost- Malin; Glenn Finn, Tyler, Tex.; Sand- Wichtex protest An initial decision ers, translators and satellites of pro- ford Randolph, Clarksburg, W.Va.; dismissing the Wichtex Radio & Tele- grams broadcast by local stations. John M. Spottswood, Key West, Fla.; vision Co. (KFDX -TV Wichita Falls, Alleged degradation by catv sys- Fred Stevenson, Fayetteville, Ark., and Tex.,) protest on a July 29 grant to tems of the signals of local stations, or Milton Shapp, Jerrold Electronics Corp., KWSO -TV Lawton, Okla., (BROAD- by boosters, translators or satellites. Philadelphia. Messrs. Barco, Daniels, CASTING, Oct. 5) has been issued by Liberalized uhf translator and Malin, Finn and Randolph were pres- Hearing Examiner H. Gifford Irion. booster rules and licensing policies for ent at the Washington meeting. The KWSO -TV grant is to allow the all auxiliary booster or translator serv- station to change its transmitter loca- ices which might be authorized. Proposal for fines tion from 4 miles east of Lawton and Need or desirability of federal 49 miles northeast of Wichita Falls to legislation affecting catv. against deceit urged 32 miles from Lawton and 24 miles Available factual data with respect A review of the Communications from Wichita Falls, increase power to to actual impact of catv, boosters and Act with the idea of empowering the 316 visual, change antenna and trans- translators on local station operation. FCC to impose fines against tv net- mitter types and make other equipment Mr. Malin emphasized, however, that works in connection with "this non- changes, with antenna 1,050 feet. NCTA would cooperate with the FCC sense and deceit that we have seen" in whatever method the Commission week was suggested last week by Rep. Steven More time The FCC last ex- decided to use to attack the problem. tended for 90 days the deadline for com- B. Derounian (R- N.Y.), a member of A similar letter was sent Nov. 13 to on 23 the House Legislative Oversight Sub- ments its proposal to duplicate Sen. John O. Pastore (D- R.I.), chair- Class committee. I -A clear channels with unlimited man of the communications subcom- Class II stations (BROADCASTING, Sept. mittee of the Senate Commerce Com- Rep. Derounian, appearing on New 28). The Clear Channel Broadcasting mittee. York Forum on WCBS -TV New York, Service had sought a six -month exten- said the intent of such fines would The proposal for the organization of be sion of the original Nov. 20, deadline, to make a network "just as an ad hoc committee was first made by responsible with the Commission meeting CCBS for the acts of its agent station as if it Bill Daniels of Denver before Sen. Pas - halfway by extending the period for had store in a hearing in Denver Oct. 30 perpetrated these frauds." He said filing to Feb. 18. (BROADCASTING, Nov. 9). he would support "anything that would The NCTA position and the letters be helpful in connection with network Farmington ch. 12 The FCC Tues- were at a regulation," but said it must not make day (Nov. 17) granted ch. 12 Farming- authorized meeting of the the federal government a "czar over ton, N.M., to Farmington Broadcasting association's legislative committee in last week. something where it shouldn't stick its Co. The action follows the initial deci- Washington The committee is by nose sion by Hearing Examiner Elizabeth C. headed George Barco, Meadville, in peacetime." Smith recommending that ch. 12 be ( granted to Farmington after that company merged with competing applicant Four Corners Broadcasting Co. (BROAD- CASTING, Oct. 5) . Caty operators want FCC ad hoc committee Community television operators )ledged their whole- hearted coopera- ion to the FCC and to Congress in vorking out a satisfactory solution to WBNS he booster -catv- translator problem and RADIO heir impact on local tv service. COLUMBUS, OHIO In a Nov. 16 letter to FCC Chair - nan John C. Doerfer, National Com- munity Television Assn. President A. J. John Blair & Co., Representatives lalin (Laconia, N.H.) reiterated the 'ï.ews of the association that the Corn - nission call a conference of all elements to form an ad hoc committee D explore the factual situation and lake recommendations. The corn - zittee, Mr. Malin said, should be com- osed of broadcasters, catv, booster Pulse asked, "In time of emergency such as nd snow storm or flood, what station do you translator operators and manufac- tune to for news of school closing, meeting .Irers. postponements, storm news, etc. ?" 40.2% re- Among other things, Mr. Malin sug- plied, "WRNS Radio." This is 25.8% higher ested that such a committee might than the second choke station in Columbus... xplore the following: Carrying of local stations by catv

ROADCASTING, November 23, 1959 97 PROGRAMMING PROGRAM GROUND RULES AT CBS -TV But Aubrey disclaims any intention of a magazine concept While it is determined to assert mas- of the so- called "Sunday Afternoon In- programs produced after Dec. 15, and tery over its programming, CBS -TV has tellectual Ghetto" type into choice eve- earlier where practicable. no plans for upheaval in fundamental ning time next year, following up steps The rules were designed to "indicate broadcasting practices as they now exist. already taken in this respect. clearly, where doubt may reasonably It is not thinking of instituting a He also said there had been sugges- exist, the degree and proportion of fact "magazine concept" in the sense that tions that CBS -TV solicit suggestions and fiction, of nature and artifice, of would make CBS -TV the owner of all from outside the television field for preparation and spontaneity, within each of its programs and allow advertisers ways in which CBS -TV might imple- program." The areas dealt with (1) no say -so about where their commercials ment its intention to be in command of games and contests, (2) interviews and are placed. what is seen on the network; but, he discussions, (3) announcement of pre- This is the position presented to said, the feeling within CBS-TV is that recording and (4) artificial laughter and BROADCASTING last week by James T. this is the network's own problem which applause. Aubrey Jr., executive vice president who it should solve on its own. Taped or filmed shows -or such in- is acting operating head of the CBS - His memo to the CBS -TV organiza- serts in live shows -must be announces TV network during the illness of Presi- tion, approved by "all officers" of the as such; rebroadcasts of a live show tc dent Louis G. Cowan. networks, reportedly including President serve one portion of the network mus Mr. Aubrey made the clarification Cowan, did not use the phrase "maga- be identified as recorded, and the phrase after reports that CBS -TV was con- zine concept," and "program balance" "live on tape" is forbidden. In general sidering a "magazine concept" got into was mentioned only as one of the "larg- game or contest shows must disclose and print in New York along with a memo er problems" yet to be solved. The im- element of rehearsal or other prepara outlining new ground rules which he plication was that specific ways of tion that affects the playing or outcome had sent to the network staff. achieving "program balance" were along of the game, and those using contest Areas Still Under Study The memo with other problems, still being con- ants chosen from the studio audienc' set up rules dealing with four specific sidered. must explain the basis for selection. In programming areas and indicated that New Office In addition to codifying terviews and discussion programs mus others yet to be covered include stand- new rules drawn thus far, Mr. Aubrey's say so if questions were supplied in ad ards for commercials, program balance memo disclosed that "a new office will vance, if the scope of the discussion wa and thorough investigation of payola be created" by CBS -TV "to implement limited or if the program was materiall and plugs (text of Mr. Aubrey's memo this memorandum and other related edited. Use of canned applause mug below). memoranda, and to formulate and re- be limited by "good taste and modera Mr. Aubrey said CBS -TV plans to commend additional rules." It also said tion," and, when used at all, this fac move more informational programming the rules it enunciated will apply to all must be "clearly disclosed." How CBS -TV spells out its programming rules Here, in slightly condensed text, is The healthy development of televi- places upon us the duty to indicat the memo circulated last week by James sion requires us to go far beyond the clearly, wherever doubt may reasor T. Aubrey Jr., CBS-TV network execu- prohibition against deliberate deceit. It ably exist, the degree and proportion c tive vice president, delineating new rules fact and fiction, or nature and artifice on programming and outlining proce- of preparation and spontaneity, withi dures for further evaluations and each program. changes: The artifices used in programs whic We are now in the process of that re- are clearly fiction need no marking an examination [announced earlier by more than the whole drama or comed CBS President Frank Stanton] of all in which they are used need be marke policies and practices affecting television as fiction. The audience accepts bot and its future, and this `fresh hard look' the fiction and the artifices as precise covers a very wide area. It must in- that. Theatrical conventions are s clude standards to be set for commer- solidly planted in the minds of the vies cials, program balance, and thorough ers that no problem of deceit or miscol investigation of payola and plugs. ception is involved. The test in eac In the meantime our study has dis- case must be whether any substanti closed practices which, though relatively number of the viewing audience is lik minor compared to the deceptions in the ly in the circumstances to be deceive quiz programs, do prevent us from say- or misled concerning the true nature ing to the public that all of our pro - the program fare being offered. grams are "exactly what they purport The issuance of memoranda and ti to be." So that we can have these de- observance of the rules embodied tails behind us as we move toward the them cannot be considered as the ft larger problems, we are now stating measure of the responsibility and -o ACTING HEAD AUBREY rules to be observed henceforth in the ligations of those concerned with pr areas discussed in this memorandum. Tells how it will be gramming. The only true assurance

98 BROADCASTING, November 23, 19 an affirmative philosophy among all persons concerned that all programs, no matter what their type, must have integrity and respect for the viewer. Here are the next 10 days of network AN APPLE color snows (all times are EST). Games and Contests This section re- NBC -TV fers to quiz programs, programs on Nov. 23 -27, Nov. 30 -Dec. 2 (6:30 -7 which a game is played by a panel of a.m.) Continental Classroom. FOR THE either professional performers or mem- Nov. 23 -27, Nov. 30 -Dec. 2 (12:30 -1 bers of the public, contests or games p.m.) It Could Be You, participating spon- which sometime are conducted as part sorship. Nov. 23, 30 (10 -11 p.m.) Steve Allen of general audience participation shows, Plymouth Show, Plymouth through N. W. and the like. With regard to all such Ayer. TEACHER... games and contests: Nov. 24, Dec. 1 (9 -9:30 p.m.) Arthur Party, P. Lorillard Lennen or contests, as presently Murray through Games con- & Newell and Sterling Drug through Nor- ceived, . in which high money prizes, man Craig & Kummel. lavish merchandise gifts, or any other Nov. 24, Dec. 1 (9:30 -10:30 p.m.) Ford high stakes are offered to contestants, Startime, Ford through J. Walter Thomp- will not be permitted. son. Nov. 25, Dec. 2 (8:30 -9 p.m.) Price Is All other games or contests, whether Right, Lever through Ogilvy, Benson & constituting the major part of a pro- Mather. and Speidel through J. Walter gram or just a feature thereof, whether Thompson. played by one or more contestants or Nov. 25, Dec. 2 (9 -10 p.m.) Perry Como's Kraft Music Hall, Kraft through a panel, are to be conducted in all re- J. Walter Thompson. spects in precisely the manner in which Nov. 26 (9:30 -10 p.m.) Ford Show, they purport to be conducted. Ford through J. Walter Thompson. In this connection, any element of Nov. 27 (8:30 -9:30 p.m.) Miracle on 34th St. Westclox through BBDO. preparation or rehearsal of the contes- Nov. 28 (10 -10:30 a.m.) Howdy Doody tants of panelists which affects the play- Show, Continental Baking through Ted ing or outcome of the game, or the Bates. stated or implied spontaneity with which Nov. 28 (10:30 -11 a.m.) Ruff and the game is played, must be Reddy Show, Mars through Knox -Reeves disclosed; and Borden through Benton & Bowles. obviously in any games which take the Nov. 28 (7:30 -8:30 p.m.) Bonanza, RCA form of a question or puzzle involving through Kenyon & Eckhardt. Ed Zack - Morning Mayor of the the preparation of a contestant to puz- Nov. 29 (8 -9 p.m.) Sunday Showcase, Quint- Cities presents a sack of zle or mystify the panel, the fact Swiss Watch through Cunningham & to - the that Walsh. apples the "Teacher of such Day" . . a Ed's contestant is rehearsed need not Nov. 29 (9 -10 p.m.) Dinah Shore Chevy daily feature of be announced. Show, Chevrolet through Campbell -Ewald. Music '59 Show-6 to 9 a. m. Rehearsals of contestants or panelists on WOC. as to incidental elements of the game, such as physical position, movement on or if both the questions and answers It's WOC and "Mayor" Ed Zack camera, and purely incidental conver- are prepared or outlined in advance; or saying, "Thanks," to one of those sation, need not if the area or nature of the interview is be announced if the very special people who look playing or outcome of the game is not delimited or delineated; or if the inter- thereby affected. view, having been recorded, is not after tomorrow's generation. Games or contests which use contest- broadcast in its entirety but selections ants selected from the studio audience are made and the interview edited -if Another reason for the top lis- must disclose the basis for selection of any of those practices, or other like tening interest of the right people such participants. practices are followed, they must be an- ... to WOC. Aside from incidental conversation, nounced. previously referred to, programs which Where interviews are broadcast in To reach -and sell -these contain games or contests frequently connection with public or sporting "right" people, call your PGW involve interviews or discussions with events, if they have been pre- recorded Colonel for availabilities. contestants or panelists presented as an and are not contemporary with the important feature of such programs. events which are the main subject of the Col. B. J. Palmer Such areas of programming are govern- broadcast, that must be stated. President ed by the rules relating to If any interview has been conducted interviews and Ernest C. Sanders discussions. and pre- recorded so far in advance of w Manager Interviews And Discussions This its broadcast that the difference in time Pax Shaffer section refers to programs wholly or in is significant, announcement must be Sales Manager part made up of interviews, discussions, made of this time lag. Peters, Griffin, Woodward, forums, I n c ., Exclusive National debates, and the like, and the Announcements of Pre- recording Representatives term interviews will be used to cover all When a performance, or any part of it such kind of program content. is in any way pre- recorded -whether on THE QUINT CITIES To the extent that any interview which film or tape -that fact must be dis- R DAVENPORT purports to be spontaneous is not, that closed by an announcement at the ¿ IOWA BF.TTENDORF I fact must be adequately disclosed. Re- beginning or end of the program. 1=0 garding such interviews, any editing, When there is lip -sync to a record- preparation or rehearsal (other than re- ing or sound track made for some pur- ROCK ISLAND AM I FM hearsal of physical position and move- pose MOLINE ? ILL. other than the particular program 11) EAST MOLINE. ment on camera) must be indicated. on which the performance occurs, that Thus, if questions are supplied in ad- fact must be specifically disclosed. 5000 WATTS AM vance to the person being interviewed; A rebroadcast for one portion of the

BROADCASTING, November 23, 1959 99 network of an earlier live broadcast must be identified as recorded. The use of the phrase "live on tape" Air must not be used. Artificial Laughter and Applause Whenever artificial laughter or ap- Personalities .. . plause is employed in any degree, that fact must be clearly disclosed. In addition, the use of artificial laughter and applause must be subject to, and Newsmen ... limited by, the basic consideration of good taste and moderation. Additional Rules Additional rules R. PETER STRAUS MR. MINAHAN to implement the policy that programs appearing on CTN shall be exactly RPI will be Michael Minahan; director what they purport to be will be issued of production operations for ABC, who from time to time as experience and is resigning, effective Nov. 30, to be- H continued study indicate. come general manager and board mem CLEVELAND Implementation While the observ- ber of RPI. ance of these rules shall be the re- 50 Staffers R. Peter Straus reported sponsibility of all CTN personnel con- that RPI will have about 50 correspond- wants to talk cerned, a new office will be created ents, available for assignments through- within CTN to implement this memo- out the world. Noel Bernard, who has randum, and other related memoranda, served for many years with Radio Free to you about ... and to formulate and recommend addi- Europe and latterly with RPI and with tional rules. International Transmissions Inc., wit Effective Date These rules shall be be chief foreign correspondent on PERMANENT effective at the earliest practicable date full -time basis, stationed in London. but in any event shall apply to all pro- RPI currently has about 50 clients grams produced after December 15, Mr. Straus acknowledged that "con BERTHS 1959. siderably more than 50 subscribers art This memorandum has been consid- needed to put RPI in the black." HI AT ered and approved by all CTN officers. added that he is "extremely hopefu that over a period of time RPI, under ATTRACTIVE the management of professional sta NEW LIFE tion executives, can be transformed into a profitable as well as a useful opera FIGURES WMCA buys service tion." in Starting Deu. i, he said, RPI will be You've heard favorable talk about operating the red gin sending its clients about 12 new WHK-how it leaped from no- The young history of voiced news segments of 30 -40 seconds in length where to the upper stata of services to radio stations has been fi- seven days a week, via leased tele Cleveland radio audience and nancially rocky. Radio Press Interna- phone lines. He pointed out that thi sales -via new concepts of sound, tional, a merger of two such services, is "somewhat of a reduction in the num personality, service and manage- managed barely to survive the economic ber RPI now is feeding," but he believe ment. pinch this year. But today, RPI's picture that stations will prefer "high quality You've heard excited buzzing is brighter. WMCA Inc., which owns hard news items, rather than quantity. about Metropolitan Broadcasting and operates WMCA New York and The output will place a sharper accen Corporation - rapidly expanding is an applicant for WBNY Buffalo, ac- on international news than at present operator of WHK . . . WNEW quired controlling interest in the news Mr. Straus observed. AM and TV, New York . . . organization last Wednesday (Nov. 18) WMCA's decision to acquire con WTTG -TV in Washington . . . and promises an "all -out effort" to trol of RPI, he said, resulted from se's purchaser (subject to FCC ap- maintain and improve the service. eral considerations: The service is con and proval) of WIP, Philadelphia Under terms of a contract signed by sidered a sound, long-term business in WTVH -TV Peoria.. . Donald Hirst, president and sole owner vestment; there is a need for satisfac So if you sense an unusual op- of RPI, and R. Peter Straus, president tory coverage of the national and it portunity in this ad, you're right. of WMCA Inc., the latter corporation ternational scene by independent sts But we would be less than frank will obtain more than two -thirds in- tions and supplementary coverage b if we failed to tell you that our terest in RPI with the remainder held many network outlets, and a convictio need is based upon differences be- by Mr. Hirst. The change -over will take that people throughout the U.S. shoul and the union lo- tween ourselves effect on Dec. 1. It was reported that be enlightened on development cally. We assure you, though, that the transaction involved "an exchange throughout the world. we're talking about permanent of assets," but it is believed that the "I know this may sound corny," M: basis. positions on a contractual primary considerations were WMCA's Straus remarked, "but I hope we ca do you say ? Now what pledge to assume operational expenses play a part in bringing news of Karaci Phone General Manager Jack and its commitment to continue and to the people of Keokuk." Thayer right now (EX press bolster the service. Public Affairs Accent WMCA is n 1 -5000) . . . or write him, en- Nathan Straus, board chairman of garded in the New York area as a st: closing tape at 5000 Euclid Ave- WMCA Inc., will serve in a similar cation that stresses public affairs an nue, Cleveland 6, Ohio. pacity at RPI. R. Peter Straus, his son, other informational -type programmin; will be president. The active head of Mr. Straus indicated that some of i

;04 (PROGRAMMING) BROADCASTING, November 23, 195 programming ( "Justice"-dramatiza- a long -term agreement for Sovereign to North Carolina Gov. Luther M. Hodges tions of great trials, and "Pro and Con" distribute Screen Gems' tv film pro- by the Soviet Embassy in Washington, -discussions about major current is- duct in Canada. Also planned by the was converted for television use by sues) may be made available for syn- two companies is the formation of a WBTV. Stations requesting copies: dication to RPI clients after the voiced company that will produce tv films and WTVD (TV) Durham, WSJS -TV Win- news service is established solidly. video taped shows in Canada. Screen ston -Salem and WNCT (TV) Green- He reported that rates to clients are Gems would serve as producer and ville, all North Carolina; WBTW (TV) being evaluated to ascertain if they are world distributor of the Canadian de- Florence, S.C. "realistic" in terms of the service it is veloped programs. providing to stations, based on the size Moves in L.A. Trans -Lux Television Corp., N.Y., reports its West Coast Df their markets. California product in offing Writer - division has RPI is a merger of Radio Press and producer Douglas Morrow is to produce moved to a new location International Transmissions Inc. They three pilot films for Philip N. Krasne's at 6253 Hollywood Blvd., Hollywood, Calif. Murray Oken is division manager. consolidated last summer after each new California Studios, L.A. The half - iad faced financial obstacles. A prime hour programs are Kitty Hawk, It Hap- Telephone: Hollywood 2 -6903. nover in Radio Press since its founding pened in Sun Valley and Mother's the about 18 months ago, was veteran Governor of Texas. Kitty Hawk will be U. of Missouri holds newscaster George Hamilton Combs, shot in London and Hollywood in who has continued at RPI. His future November. The other two will com- radio -tv news seminar .tatus under the new management has mence in January and February, respec- Formula radio, editorializing and dif- Lot been determined. tively. Robert Angus, vice president in ficulties in covering major news events charge of California Studios' service sparked a broadcast news seminar spon- 4,FM signs contract operation, is to produce Man of the sored by the U. of Missouri's School of House, a comedy; Gentleman Joe, a Journalism. The seminar was held in `or radio -tv jingles western, and Trinity 4-3000, a melo- cooperation with the Missouri Broad- drama. Bernard Girard is to produce A new contract between the American casters Assn. in Columbia Nov. 11 -13. eight pilots for California. included 7ederation of Musicians and networks. Featured speakers Gene 'ackagers and producers, covering mu- Wilkey, vice president and general man- WBTV (TV) -TV St. Louis; icians employed in scoring radio -tv Governors in Russia ager of KMOX Robert Charlotte, has had from Hyland, vice president ngles, went into effect last Monday N.C., requests and general man- four tv stations in the Carolinas for ager of KMOX; Steve Rowan, night vov. 16) The pact will run through copies of a film the Russians made dur- news editor, at KMOX, and Jim Mon- an. 31, 1963. ing the visit of nine U.S. state gover- roe, news editor of KCMO Kansas City. Herman D. Kenin, AFM president, nors to the U.S.S.R. The film, sent to Some 30 -40 panelists discussed various aid the new pay scale calls for an verage 11% increase over the previous ate. It includes: $60 per session for a ngle instrumentalist; $33.50 each for ADVERTISERS wo to four musicians and $30 per man )r larger combinations of five or more Who know the game best Lusicians. The contract also stipulates (Selling game, is) mitations of three minutes of record - that Lg per session and no more than three ngles per session for a single sponsor, ARE PLAYING BALL WITH DETROIT'S cording to Mr. Kenin. Other provisions cited by Mr. Kenin: MOST POWERFUL TEAM... 5% employer contribution to the mu- cians' pension fund and inclusion of -rangers and copyists in the re -use iyment clause, under which musicians e paid one -third of their per session ase pay for all additional 26 -week re- ;es beyond the first 26 -week re -run /de. Program notes -they're getting greater "distance" !ar!ene signs Marlene Dietrich and cris is the tentative title of a 60- minute at the Lowest rates of any major deo tape show that the actress will ake in partnership with Bartell Tv Station in the market. - oductions (subsidiary of Bartell roadcasters Inc.) on location in Paris. looting begins Friday (Nov. 27) under Get the story from our National e direction of Orson Welles. The , í. Reps, or write direct. ow will be offered for network sale. o

inadian partner Paul Nathanson, GENERAL OFFICES: .esident of Sovereign Film Distributors GUARDIAN BLDG. DETROIT 26, MICH, :d., Toronto, and A. Schneider, presi- ROBERT E. EASTMAN & CO. INC. 1. F. Campeau YOUNG TELEVISION CORP. mt of Screen Gems Inc. have signed Nail Radio Rep. President Nat'l TV Rep

OADCASTIÑG, November 23, 1959 101 There's a `tape -jockey' in your future KXOL Fort Worth, Tex., is operating with complete cartridge - tape equipment, using the automatic tape control system developed by Collins Radio Co. First station to use this "tape - jockey" system for its complete program operation, according to Col- lins, KXOL is operating with four playback units. Cartridges are pre- recorded from other tapes or discs. Earl Fletcher, KXOL station manager, said use of the tape cartridges "has tightened up the station's operation over 20% and is paving the way for economical savings." Collins cartridges are loaded with tapes varying from 30 seconds to 31 minutes. Some 600 cartridges, mostly from a minute to 3r/z-minutes duration, are stored in a four -sided swivel- ing cabinet within easy reach of the AUTOMATION TAKES OVER operator. The desired cartridge can KXOL "tape- jockey ", at Collins console be selected and broadcast in seconds, itself, with no manual threading or KXOL officials say they have more eliminating the need for cues on cueing. One combination record - flexibility and improved quality in spools of tape. A push- button does playback unit is used for recording, production, with time available for the work automatically. The tape along with the four broadcast play- creative effort. On- the -air smoothness runs, stops and automatically re-cues back units. is claimed. phases of broadcast news coverage. ity, Mr. Wilkey stated: "Any station that Mr. Hyland described editorializing Mr. Wilkey stressed the importance deliberately throws away its chance to as "the big forward step in broadcast- of independent news and public affairs establish an identity-a presence, a ing," reporting on KMOX's radio ex- programming as a means of achieving position of prestige and influence-is perience in this field (BROADCASTING, station identity. He noted some tv sta- headed for trouble (and I include finan- Oct. 26). Radio rather than tv has taken tions "welcome and encourage" a tend- cial trouble)." "the boldest strides along this road of ency to uniformity, submerging their Mr. Monroe claimed news coverage community leadership ", he claimed, and identities in a "stream of syndicated is getting bigger by the day and that "we now can "be counted as a major me- material." It may often be "highly profit- will face the problem of increasing de- dium of influence alongside the . daily able," but "it's a wrong way," he com- mands by an increasingly large num- newspaper." mented. News and public affairs pro- ber of news media." He cited the han- Showmanship Mr. Rowan scored gramming "set the tone and character" dling of news pools during Soviet Pre- "formula radio" for its handling of news of a station, he pointed out, making it mier Khrushchev's recent visit as inade- breaks, citing the need for true "show- a vital community force. Such pro- quate. Mr. Monroe suggested there be manship" in newscasts. He also at- grams, Mr. Wilkey stressed, "deserve - "more planning in the field of pool re- tacked the view that accuracy can be require -the full support of a healthy porting" on the premise it will become sacrificed for showmanship comment budget and a demanding management." tremendously important in future covering: "Accuracy is not a relative thing. Conformance Discussing uniform- age. The information a news broadcaster puts on the air is either honest or dis- honest" he continued: "It was showmanship and the battle for ratings that caused Charles Var Doren and so many others to rationalize

that what they were . doing when the took part in a fraud was perfectly al right. And it's that same showmanship and the battle for ratings, that is con vincing some newsmen to rationalize United Press International news produces! that what they are doing is all right . . "But don't bother to ask the owner: and managers of these formula radic stations what they think about honest accurate news reporting-about sacri ficing truth to the gods of showmanship spectacle and illusion, not to mentiol ratings. Because ... you just can't be lieve most of them."

102 (PROGRAMMING) BROADCASTING, November 23, 195' EQUIPMENT & ENGINEERING HOPE FOR SPECTRUM ACTION Outlook in Congress told rocket group OP The next session of Congress which space vehicles into Earth's atmosphere WI, NOW begins Jan. 5 will "actively" consider suffers from blackout because high Rep. Oren Harris' bill (HR -8426) to heat builds an ion plasma shield around establish a Frequency Allocation Board object. This occurs from 400,000 ft. and a government supervisor to oversee above Earth to about 40,000 ft. above government use of the radio spectrum, Earth. GE and Avco scientists dis- Sen. Howard W. Cannon (D -Nev.) said cussed work they are doing in this last week. field. Both committees of Congress, he A new kind of space battery was said, would be taking up this proposal. shown by IT &T. This is ferro- electric In H ARTFORD Sen. Cannon spoke at a panel of converter which takes heat by sun's the 14th annual convention of the rays and converts it into electricity. It C onnecticut American Rocket Society in Washing- can produce both ac and dc current, Thar ton. The Nevada Democrat is a mem- IT &T said, with high voltages. It dif- of Audience Pulse -May, 1959 ber of the Senate Space Committee. fers from solar batteries, it was ex- He also suggested that a cooperative plained, which use light for energy con- MORE LISTEN ERS PER DOLLAR! program may be the best solution in version and supplies limited voltages. the light of the cost of launching communications satellites. He theorized Nine -month gain that certain satellites might be licensed BEST girl FAR to "competent" industrial laboratories. in radio -tv output By this he said he meant those which Both tv and radio set production could demonstrate a "well-planned" showed increases for the first nine program for communications research. months of 1959 over the same period This use of communications satel- in 1958, the Electronic Industries Assn. WE reported last week. OP lites on a joint government- industry Phillip Zoppi Adam Young, Inc. In tv, .4,488,857 sets were produced basis opens up problems for the future, General Manager Nat'l Rep. he added, and might require future from January to September this year, study. compared with 3,752,189 for the same A TELE-BROAD CASTERS STATION In a plea for active international con- period last year. Tv receivers sold at trol of the radio spectrum, Sen. Can- retail amounted to 3,572,189 for the non said: nine month period, compared to 3,468,- "It is clear that prompt management 090 for the same period in 1958. HOWARD E. STARK and control of the radio spectrum in Radio production also surged up- the space age is absolutely necessary ward: For the first nine months this Brokers and Financial By good fortune the International year, 10,927,252 sets were made corn- ... Consultants Telecommunications Union forms a pared to 7,686,197 for same 1958 competent and respected organization period. Included in these figures were within whose auspices international 367,804 fm receivers compared to 176; Television Stations agreement can be sought free of politi- 061 fm sets produced in January -Sep- cal overtones.... " tember last year. Radio sales at retail Radio Stations Other convention highlights: for the first nine months amounted to An orbiting telescope, controlled 5,285,878, excluding auto sets, com- 50 East 58th Street by radio command signals, would in- pared with 4,556,545 sold at retail for New 22, N.Y. 5 clude a tv system which would flash the same period in 1958. York ELdorado -0405 telescope images of the heavens back to earth, was described by two Johns U.S. -Alaska tv link Hopkins Applied Physics Lab. scien- Groundwork is being laid for a corn- tists. munications project that will link the Because communications equip- continental U.S. with Alaska via Cana- ment in space vehicles amount to as da, eventually bringing the tv networks much as 70% of the payload in re- to the 49th state. IN cent cases, refinements in techniques RCA Victor Co. Ltd. of Montreal is AVER7ISING are necessary. One such is a pulse - to build a $20 -25 million microwave BUSINESSPAPERG amplitude - modulation - fm telemetery system of 50 towers for Canadian Na- MEANS BUSINESS and data system, described by Lock- tional Telegraphs by arrangement with heed Missiles and Space Div. repre- the U.S. government. The line will be ABP sentative. Another is heavy emphasis about 1,250 miles long. on "molecular" electronics, which is The plan calls for two broad band a step beyond miniaturization -from microwave links at the start each with In the Radio -TV Publishing Field the present "peanut size" component a capacity of 120 telephone or tele- only BROADCASTING is a to one the size of a pinhead, described graph channels. The U.S. will lease member of Audit Bureau of Electric Corp. engi- the channels for 10 -15 years at a rent- by a Westinghouse Circulations and Associated al that will cover the capital cost of the neer. Business Publications Communications during re -entry of broad bands.

BROADCASTING, November R3, 1959 ]03 Technical topics To see in dark Dage Television Div. of Thompson Ramo Wooldridge Inc., Chicago, has a contract from Westing- house Electric Corp. to make an ultra sensitive tv camera to accompany a tube Westinghouse will produce for the Elec- tronic Technology Lab at Wright -Pat- terson Air Force Base, Dayton, Ohio. Called the "intensifier image orthicon," the new tube combines in the same glass envelope the features of an image orthicon (the most sensitive tv camera tube to date) with an "image intensifier" or "light amplifier." Dage says "This will truly be a tv camera that can see in the dark...." Two -way radio Allen B. Du Mont Labs Inc., Clifton, N.J., announces the purchase of the two -way mobile radio business of Avia Products Co., Los Angeles. Avia's compact transmitter/ receiver equipment for police motor- cycles will be made applicable to every the type of commercial, municipal and Viewing new camera Representatives of four commercial tv stations in the San Francisco area inspect the new emergency vehicle through Du Mont's Marconi Mark IV television camera and its use in with Mobile Radio Div. In 1960 conjunction the Ampex VR-1000B tv Operations recorder production and engineering of the units at Ampex' demonstration studio at Redwood City, Calif. (L to r): Jack manager will be transferred from Los Angeles to Neitlich, of video associated equipment for Ampex; Doug Elleson, Lee Du Mont's Industrial Electronics Div. KRON -TV program director, and Berryhill, chief engineer; Bob in Clifton, N.J. Arne, KTVU (TV) chief engineer; Harry Jacobs, KGO -TV chief engineer; Frank Gonzales, northwest district manager for Ampex, and Thomas E. Video monitor Cetec Electronic Co. Davis, manager of the video products division. Ampex' Videotape recorders (electronic display equipment), Red- are being used by all four stations. KPIX (TV) was represented by Torn wood City, Calif., has introduced a 17- Ely, who was out of camera range. -

inch industrial video monitor for Film. The camera uses standard bellows closed -circuit tv use. The company says to eliminate light leakage. Its object -to- the unit is a rugged high -resolution in- image size ratio is 1 to 0.9 to show a strument designed for continuous -duty full 10 cm graticule width. Lens adjust- operation with horizontal resolution in ments may be made without removing excess of 650 lines and linearity within camera from scope. Weight: 9 lbs. Price: 2% of picture height. $425. Address: 275 Page Mill Rd.. Palo Alto. Fearless buys Tool Co. Houston Fearless Corp., L.A., has acquired Fed- Instant sound RCA Semiconductor eral Machine Tool Co., Boston, for an & Materials Div., Syracuse, N.Y., an- undisclosed amount of HF common nounces the development of a new stock. Fearless manufactures electronic five -stage transistorized automobile ra- components, automated chemical pro- dio circuit which will play instantly cess control equipment and microwave when turned on and will use less cur- equipment for industrial food process- rent than a car's parking light. The ing. Federal Machine designs and makes circuit employs newly-developed RCA precision tools. It retains the Federal "drift" transistors which have high ßIG name. maximum available gain and low feed- STATION back capacitance. providing good per- Standard moves Standard Elec- formance with IN a minimum number of tronics Div., Radio Engineering Labs., stages and resulting in low over -all has moved its office and factory from circuit cost. The circuit is said to he SHREVEPORT, Long Island City, N.Y., to new, 36,000 suited to large volume production. sq. ft. building in Farmingdale, N.J. REL has taken over the former Tri -color tape Audio Devices Inc. LOUISIANA Parent (recording building in Long Island City. Standard materials), N.Y., has results Represented by of a manufactures radio and tv station equip- survey that show the company's blue, green ment. and brown colored recording tape is well received by educational, Oscilloscope camera Hewlett -Pack- scientific and other fields using it. The Original Station Representative ard Co., Palo Alto, Calif., has intro- Audio Devices says the new tapes are duced Model 196A, a camera claimed a boon in categorizing material. The NBC P ABC Newton Wray, Pres. & Gen. Mgr. to record full -sized oscilloscope patterns company also produces tape reels in without distortion on Polaroid Land different colors,

104 (EQUIPMENT & ENGINEERING) BROADCASTING, November 23, 1959 FATES & FORTUNES Broadcast Advertising HUNTER LYNDE, president of New- JAMES RANKIN, formerly associate man, Lynde & Assoc., Jacksonville, creative director at J.M. Mathes, N.Y. Fla., advertising agency, elected board to Norman, Craig & Kummel, that city, chairman. He is succeeded by WILLIAM as creative supervisor of tv. E SCHEU, who was formerly president of Distributors Inc., Columbia Records Russ FORD, senior producer at distributor for Florida. Doherty, Clifford, Steers & Shenfield, N.Y., named director of radio -tv com- JAMES T. RICHARDSON. formerly mercial production. president of Keeling & Co., Indiana- polis, appointed vp and account execu- JOHN H. HOEFER, president of Hoef- MR. POWER MR. IZARD tive of Caldwell, Larkin & Sidener-Van er, Dieterich & Brown, S.F., elected to board of directors of American Assn. W. G. (BILL) POWER, national adver- Riper, that city. Other appointments at that agency: EDWARD H. BOWERS, copy of Advertising Agencies. Mr. Hoefer tising manager of Chevrolet and with will represent AAAA western region, that company for 31 years, retires Jan. director of Keeling, joins copy department; MRS. MARY DILL, succeeding NORTON W. MOGGE, of Ath- 1. JACK IZARD, Chevrolet's zone man- also formerly with Keeling, named media secretary. erton Mogge Privett, L.A. ager in . Peoria, Ill., will succeed him. Mr. Izard's position will be filled by WILLIAM J. BREEN, VERNE F. KELLEY, advertising man- LEON _DORN, assistant advertising man- formerly vp and manager of Greyhound Corp., Chicago, ager. . ager of account serv- elected vp- advertising and pr. WILLIAM L. DIENER, vp in charge of ice department, as GEORGE J. TONJES, formerly man- client service and director of Leo Bur- well as vice chairman, ager, prepared foods products division nett Co., Chicago, announces resigna- plans review board of Seabrook Farms Co., Seabrook, tion effective Jan. 1, 1960. DEWITT and management N.J., to J.M. Mathes, N.Y., as assistant JONES, vp, succeeds him in area of busi- service director at marketing director. McCann - Erickson, ness development. Mr. Diener has MR. BREEN served as account supervisor on several N.Y., joins Leimen & JAMES S. MACVICICAR, formerly with vp Burnett accounts during past 15 years Newell, that city as senior and man- Curtis Publishing Co., to Compton and has been closely identified with agement account supervisor. As head Adv.. N.Y. as account executive on Green Giant Co. account, as well as of Best Foods Div. of Corn Products Chesebrough- Pond's. vp in charge of client service for Chrys- Co. account, Mr. Breen will be responsible and Linit WILBUR JOHNSON, formerly advertis- ler Corp. and Star -Kist Foods. He is for Karo Syrups, Niagara moving to Southern California. starches and Mazola corn oil. manager of Pablum Div., Mead -John- RICHARD S. HUMPHREY SR., president and board chairman of Reach, McClin- ton & Humphrey, Boston division of Reach, McClinton & Co., retires effective Nov. 30. He is succeeded as president by JOHN H. MCCULLOUGH. Other RM&H appointments: JOSEPH T. COE- NfiN, creative director elected executive vp; DAMON CARTER, RICHARD CLARK, and RICHARD S. HUMPHREY JR.. named WEST TEXAS fulltiiner semi -major market with vps. lots of growth future. NBC outlet grossing in excess of $100,000.00. Price $150,000.00, 29% down. ROBERT W. ROBB, senior vp and as- WEST TEXAS MAJOR MARKET -This is a 1000 - sistant to president of Reach. McClin- watt daytimer with a price tag of $115,000.00 with $15,000.00 down and extremely liberal terms on the ton & Co., N.Y., since 1957, elected balance. It is in a major West Texas, fast growth executive vp and general manager. market and capable of doubling the billings. It is now breaking even and has been on the air only a short time. NORMAN GRULICH and TIMOTHY STONE, account supervisors at Benton & Bowles, N.Y., elected vps. CHARLES A. RHEINSTROM. executive vp for sales of American Airlines, rejoins J. Walter Thompson. N.Y., to assume major account management re- HAVIILTO\-LAI\ DIS á ASSOCIATES, Inc. sponsibilities. Before going to airline BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS last year, Mr. Rheinstrom had been vp and director at JWT, handling Eastman WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO Kodak and other major accounts. Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty ARTHUR J. STRAUSS, formerly adver- 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street tising manager for Manhattan Shirt Co.. EXecutive 3.3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 joins Daniel and Charles. N.Y., as vp. He will be account executive on NATIONWIDE NEGOTIATIONS FINANCING APPRAISALS agency's recently- acquired Manhattan Shirt account.

BROADCASTING, November 23, 1959 105 son 8.5 Co., Evansville, Ind., to Ham- of KIMA Yakima to manager, succeed- pointed chief engineer and program di- mond Organ Co. in similar capacity. ing WILLIAM HANSEN, who has been rector. named national and regional sales man- JAMES VAN CAMPEN, formerly vp of ager of Cascade Television. Cascade ROBERT J. RICH ap- Jack Packard Adv., appointed account Broadcasting Co. stations are KIMA- pointed general man- executive in industrial accounts divis- AM-TV; KEPR-AM -TV; KBAS -TV ager of WDSM -AM- ion of The Goodman Orgauization, and KWIQ Moses Lake, Wash., and TV Superior, Wis.- L.A. KLEW -TV Lewiston, Idaho. Duluth, Minn., succeeding C.D. (DUKE) JOSEPH S. FLICK JR. named director MORT RUBENSTEIN, art director for TULLY, who of foreign operations, and PETER has been J. CBS -TV Stations since May 1958, KING, director of new products, Bis- named assistant to for named creative director. He joined CBS sell Inc. (housewares), Grand Rapids, manager of Duluth in 1947 and in 1951 was named to MR. RICH Mich. tv Herald & News Tri- art staff. JACQUES SAMMES named copy bune, stations' owner. Mr. Rich was JAMES R. STERLING, media buyer at chief for advertising and sales promo- assistant general manager and prior to Erwin Wasey, Ruthrauff & Ryan, L.A., tion department, CBS -TV Stations. He that managed WEBC Duluth. named assistant account executive on joined CBS in 1956, and prior to that Carnation Co. Instant Products Div. had been with ABC, The Biow Co. and RICHARD A. LEADER, salesman with account. Radio Advertising Bureau. KWIZ Santa Ana, Calif., promoted to general sales manager. GEORGE ALLEN, MELVIN S. HATTWICK, director of ad- MEL WHEELER pro- sales manager of WOC Davenport, vertising for Continental Oil Co., Hous- moted from general Iowa, joins KWIZ as salesman. JEANINE ton, appointed chairman of Motivation manager of WEAR - PAQUETTE, from Orange County In- Research Committee, Advertising Re- TV Pensacola, Fla. - dustrial News Magazine, named mer- search Foundation. Mobile, Ala., to as- chandise manager of KWIZ to coordi- nate station's "Food -arama" merchan- JOAN CHAMBERLAIN, formerly vp sistant to president of and dising plan. copy group head at Benson & Mather, Rollins Telecasting Inc., O. Rol- N.Y., to Lennen & Newell, that city, as Wayne MORRIS WATTENBERO, formerly ad- copy group head. MR. WHEELER lins. Mr. Wheeler was vertising and promotion manager of previously president WABC - AM - FM - TV New York, ap- WILLIAM MCCARTHY, formerly with of Gulfport Broad- pointed director of sales development Warwick & Legler, N.Y., to Joseph casting, which sold and research for ABC. Katz Co., that city, as copy chief. WEAR -TV to Rol- NORMAN REED, program director of L.A. (SPEED) RIGGS, who lins in April. MILTON immortal- WWDC -AM -FM Washington, appoint- ized chant of tobacco auctioneer during R. DE REYNA JR., ed vp in charge of pr. ED STUDNEY, his 18 years on Lucky Strike programs, commercial manager, production manager, succeeds him, ef- joins Space & Time Adv., L.A., as vp succeeds Mr. fective Dec. 1. Mr. Reed has been with and account executive. He will continue Wheeler. MR. DE REYNA WWDC since it first went on air in to take active interest in his tobacco WILLIS E. STONE, program director of 1941. farms, warehouses and blooded-horse WEVA Emporia, Va., named president farm in North Carolina. and general manager of Stone Broad- PEL SCHMIDT, formerly local sales casting Co., which operates WEVA. He manager of WJZ -TV Baltimore, ap- The Media succeeds his late father, MAxEY E. pointed regional sales manager of RICHARD J. BARRY JR., formerly ac- STONE, who died Oct. 15. WBOC -AM -TV Salisbury, Md. count executive with WINS New York, Tom SHANAHAN, air personality and BOB KING, program to WNEW New York in similar capac- program director of WEMP Milwau- director of WFAA- ity. BROADCASTING Nov. 16 erroneously kee, promoted to station manager. Mr. TV Dallas, named reported Mr. Barry appointed general Shanahan, who has been with WEMP general manager of manager of WNEW. JOHN V.B. SUL- for 17 years, will devote his entire KSWO -TV Lawton, LIVAN is vp and general manager of time to programming and production as Okla.-Wichita Falls, WNEW. assistant to Hugh Boice Jr., vp and Tex. He is succeeded general manager. by TOMMY THOMP- SON, formerly pro- JOHN J. REVISORE appointed manager MR. KING gram director of of New WYLD Orleans. Mr. Revisore KHOU -TV Houston. Other appoint- has been account executive, specializing ments at WFAA-TV: LARS GIERTZ in radio accounts, at Aubrey Williams named sales service and video tape Adv., that city. manager, succeeding DUNLAP CLARK, O.R. (JIM) BELLAMY, director of who resigns to join Jack Wyatt Agency, radio -tv with Perry-Brown Adv., Cin- Dallas; MARY GAY HOES named film MR. GROGAN MR. KENDALL cinnati, named general manager of director, succeeding DICK PORTER, who WILLIAM GROGAN, manager of WDBF Delray Beach, Fla. He was pre- joins sales department of Ziv Films. KEPR -TV Pasco, Wash., promoted to viously general manager of WWSO director of sales, Cascade Television Springfield, Ohio; WPGH Pittsburgh CAL MILNER, formerly air personality with headquarters in Yakima, Wash. and WPTR Albany, N.Y. with WPEN Philadelphia and WGBS JOE KENDALL, manager of KEPR for Miami, named coordinator of radio pro- past two years, named general man- PATRICK LARKIN named manager of motions and contests for RKO General ager of all Cascade Radio facilities. KGGG (formerly KRWC) Forest radio stations (WOR New York, GENE GRISCHOW promoted from staff Grove, Ore. MRS. JEAN LARKIN ap- WNAC Boston, KHJ Los Angeles,

106 (FATES & FORTUNES) BROADCASTING, November 23, 1959 KFRC San Francisco and WHBQ HOGUE, KXTV (TV) Sacramento, Memphis). He will work in Los An- nuiited vp for television; ALAN LISSER, geles under Mark Forrester, program KBIG Avalon (Catalina) named secre- coordinator for these stations. tary- treasurer. Directors are: District 1 (Sacramento and north) : Mr. Hogue LARRY MONROE ap- and M.F. WOODLING, KHSL Chico; pointed station man- District 2 (Bay Area): ART WESTLUND, ager and program di- KRE Berkeley, and Louis S. SIMON, rector of KIOA Des KPIX (TV) San Francisco; District 3 Moines, Iowa. He (central California) : JOE DRILLING, was previously pro- KJEO (TV) Fresno, and HALE BON- gram director of DURANT, KWG Stockton; District 4 KXOK St. Louis, na- (Los Angeles area) : Mr. Spencer and tional program direc- JOHN REYNOLDS, KHJ -TV Los Angeles; There are 14,542,093 laying hens MR. MONROE tor of McLendon sta- District 5 (San Diego and southern in WMTland. tions and in similar capacity with Pub - California) : Messrs. Goetze and Lisser. lic Radio Corp. stations. WILLIAM D. PABST, KTVU (TV) San Francisco -Oakland, retiring president, NORT FRYKMAN appointed Colorado becomes ex- officio member of SCA Springs sales manager of KKTV (TV) board. Colorado Springs -Pueblo, Colo., suc- RUSS SEVERIN, field ceeding JACK CANTERBURY, Who has f o r been named director of creative serv- representative NAB, resigns to join ices. WLOS -TV Asheville, CHARLES P. DWYER, N.C.-Greenville-Spar- assistant general man- tanburg, S.C., as sta- WMT ager of WTVN -TV tion manager - sales CBS Radio manager of its new Eastern Iowa's Get Up Before Breakfast Station Columbus, O h i o, Cedar Rapids Greenville studio, ef- Mail Address: transfers to WKRC- MR. SEVERIN Reps: The Katz Arzeney TV Cincinnati in fective Dec. 1. similar capacity and GENE GORDON, formerly sales man- man- as national sales ager and chief engineer of KPTL Car- ager. FRED VON son City, Nev., appointed technical di- MR. DWYER execu- STADE, account rector of KACE -AM -FM Riverside, tive with WTVN -TV, named national Calif. sales of that station. Both are 0creo*o0000000e000oeoe0000eo00000*00 manager ó ú RANDOLPH formerly general e Taft ° Program Guide For ° manager Vineland, N.J., o 0 of WWBZ e . HARVEY SWENSON, previously with named program director of WHAT 0 FM-SCA LICENSEES o á ó KFAB Omaha, named sales manager of Philadelphia. a Present and Prospective o KLMS Lincoln, Neb. o GERRY FORREST, formerly with ó ó o The only background music on tape b + JOHN R. FALK, assistant to manager WPRO -AM -TV Providence as music ó that isn't also on transcriptions 5 e of publicity and exploitation of WRCA- director and newscaster, named program o available to any broadcaster is ó TV New York, named manager of pub- director and air personality with o _ o licity and exploitation for WRCA. WROW Albany, N.Y. ó ó á ó JOE H. BAKER rejoins KMTV (TV) ó ó WILLIAM E. GOETZE, general manager, 0 0 KFSD- AM -FM -TV San Diego, elected Omaha as local sales manager, succeed- ó ó president of California Broadcasters ing DICK CHARLES, who was named á ó Assn. ERNEST L. SPENCER, KWIZ Santa regional sales manager. Mr. Baker was ó 5 0 Ú RICHARD promotion manager of KMTV in 1950 Ana, named vp for radio; ó ó and subsequently in sales capacity. He ó *Trade Mark ó later operated his own business. ó á for ó Exclusive franchise territories this ó exclusive tape program service now ó RAY W. COLIE pro- ó e moted from national ó being allocated. No franchise fees. ° sales manager of ó No percentages. For franchise par- o ó ticulars, availabilities and audition - ó PIRACY =-- PLAGIARISM WWJ -TV Detroit to á ó > loriav fer eomnlere narrirulan. sales manager. He is 0 mail ceueen INVASION .OF PRIVACY ó succeeded by JOHN A. MAGNE -TRONICS, Inc. o COPYRIGHT

BROADCASTING, November 23, 1959 107 count executive with CBS -TV, N.Y., to transfers to New York office in similar sales promotion staff of WEW St. Television Bureau of Advertising, that capacity. Louis, to sales staff of KXOK, that city. city, in similar capacity. GUNDLA JOHNSON, sales assistant with RODNEY CLURMAN, formerly Army CURTIS HORTON, chief engineer of KDKA Pittsburgh, promoted to sales PFC stationed at Military District of WOAY Oak Hill, W.Va., to KMME- service director. Washington, whose work as press, radio - TV Albuquerque in similar capacity. HARRIETT KoGOD, publicity director tv organizer for Premier Khrushchev's KNME -TV is etv station for U. of of WWDC Washington, resigns. visit merited Army's Commendation New Mexico and city's public schools. Ribbon, joins NBC News, N.Y., as F. A. BIBEAU, chief engineer of KOB- EDWARD F. HESSELL JR., formerly special projects coordinator. TV Albuquerque, will serve as engi- promotion manager of WBRZ (TV) neering consultant. DR. WAYNE BUNDY, Baton Rouge, La., to promotion staff formerly production manager of U. of of WHAS -AM-TV Louisville, Ky. Detroit tv, to similar position with Dort STUBBS appointed assistant news KNME-TV. THOMAS PETRY, produc- director of KICN Denver. tion coordinator, named program manager; ARLEN ASHER appointed film di- THOMPSON R. WATT named producer rector and staff producer. and assistant to program director of KOA Denver. He was radio -tv column- JOHN LUTHER, news director of ist for Denver Post. WERC -AM -FM Erie, Pa., named to lVIR. HARRIS MR. WHEELER head new department for fm program- FRANCIS P. (BUD) SULLIVAN, assist- ming, special events and public serv- ant comptroller of KYW-AM -TV Cleve- ice. TED WYGANT succeeds him. land, appointed KYW -TV sales representative. LARRY SHIELDS, formerly announcer and director with KFMB -TV San RAY TANNEHILL, formerly news di- Diego, appointed to new post of night- rector of WBBW Youngstown, Ohio, time supervisor of operations for joins news staff of WERE Cleveland. KTLA (TV) Los Angeles. RAY V. FORD, formerly program di- ED SHEPPARD appointed program director of KPBM Carlsbad, N.M., joins MR. FERGUSON MR. READ rector of WSIX Nashville, Tenn. as chief an- WWCO Waterbury, Conn., JACK HARRIS, vice president and DOMINIC J. VIGNOLA, account sales nouncer and music director. general manager of KPRC -TV executive with WTEN (TV) Albany, MIKE MCDOUGALD, general manager Houston, was unanimously re- N.Y.. appointed retail sales manager. of WCHK Canton elected president of elected chairman of the NBC EDWIN R. GREEN, formerly in media newly organized Georgia UPI Broad- Television Affiliates Board of department of Doherty, Clifford, Steers casters Assn. Other officers: HOWARD Delegates at the annual meeting & Shenfield, N.Y., to sales staff of ABSALOM, news director of WMAZ- of the affiliates in New York WINS New York. PAUL WILSON, for- AM-TV Macon, vp; ED MULLINAX, gen- Thursday, Nov. 12 (see AT DEAD- merly sales manager of Richard O'Con- eral manager of WLAG LaGrange, pro- LINE, Nov. 16). nell Inc, N. Y., also joins WINS sales gram chairman, and RICHARD FALES, Vice chairmen elected by the staff. UPI business representative, secretary. affiliates are EDWIN K. WHEELER, general manager of WWJ -TV De- LYLE (RED) KOCH appointed audi- MARILYN FISCHER appointed assistant troit, named to this post for the ence promotion coordinator in charge to music director of WAAF Chicago. second consecutive year, and of station promotion of WTVT (TV) ROBERT FERGUSON, MRS. ANN GERMANO, formerly re- executive vp Tampa -St. Petersburg, Fla. WALTER K. of WTRE -TV Wheeling, W.Va. RHOADS, porter- photographer for Palladium-Item formerly representative of Louts READ, vp and general man- sales newspaper, Richmond, Ind., to news service department, named sales ager of WDSU -TV New Orleans, promotion coordinator. staff of WSBT -TV South Bend. Ind., in similar capacity. was elected secretary- treasurer. RICHARD BEESMYER, account execu- Appointed to fill vacancies on tive with CBS Tv Spot Sales, Chicago. SHELBY L. HE MAN, previously on the NBC -TV Affiliates Board of Delegates were: MARCUS BART - LETT, general manager of WSB- BROADCASTING RICHARD THE BUSINESSWEEKLV OF TELEVISION AND RADIO TV Atlanta; LEWIS, president and general manager i 735 DeSales St., N. W. Washington 6, D. C. of KVAR (TV) Phoenix, and Mr. NEW SUBSCRIPTION O RDER Read. Please start my subscription immediately far- Other members of the Board of o 52 weekly issues of BROADCASTING $ 7.00 Delegates are: LAWRENCE H. 52 weekly issues and Yearbook Number 11.00 ROGERS, president and general Payment attached Please Bill manager of WSAZ -TV Hunting- ton, W.Va.; HAROLD SEE, general nanne title /position manager of KRON -TV San Francisco; HAROLD GRAMS gen- company name eral manager of KSD -TV, St. Louis; RICHARD O. DUNNING, address president and general manager of KHQ -TV Spokane, Wash., and city zone state JOSEPH BRYANT, president of Send to home address - - KCBD -TV Lubbock, Tex. I

108 (FATES & FORTUNES) BROADCASTING, November 23, 1959 Programming J.R.H. (HANK) WILSON, formerly president and general manager of WMIT Charlotte, N.C., to Muzak Corp., N.Y., as national field sales manager. ADNA H. KARNS formerly media director and manager at Don Kempner Adv., N.Y., joins Muzak as manager of New York operations.

WILLIAM SELF, director of administrative programming, CBS -TV, Holly- wood, joins 20th Century-Fox Televis- ion as executive producer.

RAYMOND L. LEWIS, formerly with WBBM Chicago, to sales staff of Ban- ner Films, N.Y., covering east coast syndicated sales. Above are some of the founding members HERBERT HOBLER, director of sales Bay Area founding fathers Radio Assn., which includes 13 am stations in the development for Videotape Productions of the new San Francisco LAURENCE P. CORBETT, attorney; MILTON H. KLEIN, of of New York Inc., named sales man- Bay Area. L. to r.: WALTER H. CONWAY, of KDIA; JOE MILLER, Of ager. KEWB; KOBY; WILLIAM E. NICHOLS, of KFRC; MORTON J. WAG - SAM LOMBERG, formerly sales man- NER, of KYA; HOMER H. ODOM of KABL; MAURIE E. ager of Screen Gems, appointed Eur- WEBSTER, of KCBS; BERT WEST. of KSFO, and JACK opean sales manager for National Tele- STAHL, of KGO. film Assoc., London headquarters. Newly- elected officers are WILLIAM D. SHAW, of KSFO (picture left), president; Mr. Webster, vp; Mr. Wagner, ANDRE MOULLIN and ROBERT JAC- secretary- treasurer. Board of directors is comprised of QUES elected vps in charge of sales and Messrs. Shaw, Webster, Nichols. Wagner and Klein. planning- editing, respectively, with Founding members not pictured above are JOHN H. MITCHELL, of KGO; Peter Elgar Productions, N.Y. ROBERT N. KINDRED, Of KJBS; GEORGE FUERST, Of KNBC; ARTHUR WESTLUND, of KRE, and NORWOOD J. PATTERSON, of KSAN. DAVID A. BADER has resigned as vp. Atlantic Television Corp., N.Y. elected vp and chief engineer of equipment, etc. His headquarters will DRESSER DAHLSTAD, program director AT&T, effective Dec. 1. be in St. Louis. of KABC Los Angeles and ABC Pa- B. DICKINSON, of cific Coast Network, has left ABC after ALLAN manager at RCA International 27 years with that network and its color kinescope manufacturing Pa.. ap- predecessor, NBC Blue, to join Ralph Electron Tube Div., Lancaster, H. GORDON LOVE, president of CFCN Edwards Productions. He will be as- pointed plant manager. Calgary, elected president of Canadian Chamber of Commerce. signed to Truth Or Consequences. DR. FRANK A. MCMAHON, formerly manager, field service and training sec- JOHN R.G. JENKINS, formerly media EVE ETTINGER, acting head of story tion of General Precision Lab Inc.. Toronto office department of Screen Gems, Holly- director at of McKim Pleasantville, N.Y., appointed manager Adv. Ltd., named director of media wood, named head of that department. of service and support department. and planning at Toronto office of FRED HANEY formerly manager of BBDO. V. LEE TENNANT JR. appointed mid- Milwaukee Braves, signs three -year west district sales engineer for Prodelin J. HUGH DUNLOP, formerly news di- contract with NBC -TV as co- sports- Inc., manufacturer of antenna system rector of CJCH Halifax, named gen- caster of Major League Baseball telecasts, succeeding LEO DUROCHER. who resigned. R. C. CRISLER & CO., INC. PEE WEE REESE, for 20 years player Business Brokers Specializing in Television and coach with Dodgers ball club, and Radio Stations signed by CBS -TV to handle commen- CINCINNATI, O. tary on Game of the Week with Dizzy Paul E. Wagner Dean. Fifth Third Bank Bldg. DUnbar 1 -7775 WEST COAST Equipment & Eng'ring Now...4 offices to Lincoln Dellar & Co. C.P. PESEK, vp for engineering and Santa Barbara, Calif. staff manufacturing of Minnesota better serve you... WOodland 9 -0770 Mining and Manufacturing Co., St. OMAHA, NEB. Paul R. Fry Paul, elected to board of directors and P.O. Box 1733 (Benson) executive committee. TErrace 9455 JAMES E. DINGMAN, director of oper- NEW YORK ation, 41 E. 42nd St. long lines department of Ameri- MUr. Hill 7 -8437 can Telephone & Telegraph Co., N.Y.,

BROADCASTING, November 23, 1959 109 eral manager of CKDH Amherst, N.S. son, died Nov. 12. at Flower Fifth Ave- founding Feature Merchandising in He succeeds GENE ALTON, who has nue Hospital, N.Y., following brief ill- 1935. moved to CKMI -TV Quebec City. ness. Mr. Flanagan, who had been with FRED H. MILLER, 76, who retired 1936, JACK BAIN named CBC English Radio M -E since was past president of from FCC in 1957, after 11 years in sales representative, Montreal. Media Buyers Assn., member of news- telephone and radio division, died Nov. paper committee of American Assn. of 13 following heart attack in Washing- Advertising Agencies, and board mem- ton, D.C. Deaths ber of Business Publications Audit. JOHN M. LITTLEPAGE, 56, CHARLES D. FREY, 73, head of his Washing- ton communications attorney, died own advertising agency and formerly LYMAN L. (PETE) WELD, 67, presi- Nov. 11, after falling from eighth vice chairman of American Assn. of Ad- dent of Feature Merchandising Inc. floor window of his office building. He vertising Agencies, died in Chicago (feature foods plan for radio -tv sta- Nov. 11. was member of firm of Littlepage & tions), Chicago, died following heart Littlepage, founded by his late father, JOHN J. FLANAGAN, 54, vp and asso- attack Nov. 12. Mr. Weld was formerly Thomas P. Littlepage, and including his ciate media director of McCann -Erick- vp of Mitchell-Faust Adv. before brother, James H. Littlepage. INTERNATIONAL Programs considered Canadian must IMPORTED PROGRAMS LIMITED be produced or broadcast initially by a Canadian station, or if originating Canadian tv goes 45% native in 1961 outside of Canada must have Canadian The Board of Broadcast Governors U.S. and other imported programs is participants or be of general interest of Canada Wednesday (Nov. 18) an- permitted until April 1, 1961. For a to Canadians. The latter category nounced regulations for the television transitional one year period, Canadian would include sports. Newscasts are industry which relaxed the board's stations will have to carry a minimum considered Canadian despite the source original proposals but continued to of 45% Canadian content in program of news. Films must be produced by stress the Canadian program content. time, measured over a four -week Canadian- incorporated companies with The board also outlawed broadcasting period. Beginning April 1, 1962 the a majority of the directors Canadian. any contest in which results have been minimum Canadian content will be in- Shows produced in Commonwealth fixed in advance. This restriction is creased to 55% of total time. countries and France are considered believed to be a direct outcome of U.S. Originally the board had proposed a 50% Canadian, but can make up only congressional committee investigation, 55% rule to go into effect in 1960 and one -third and one -quarter of total pro- as BBG public hearings on the pro- to be measured over a weekly period. gram time, respectively. posed regulations coincided with Char- Easier rules reflect the strong opposi- The board dropped another contro- les Van Doren's testimony in Washing- tion from the Canadian Assn. of versial proposal that would have re- ton. Broadcasters at hearings held Novem- served up to two prime evening hours Under new rules, unrestricted use of ber 2 -3. daily for BBG -prescribed programs. But it reserved the right to require a licensee, after a public hearing, to make new arrangements for evening broadcasting if his performance during evening hours is unsatisfactory-that is, mostly non -Canadian in content. The proposed restriction on morning broadcasting also was dropped following opposition from both CBC and CAB. New regulations will allow broadcasting between 6 a.m. and noon if the station operator first submits a programming outline and the board is satisfied it will not limit the station's resources for programming later in the day. The board also announced it was prepared to consider reserving uhf European tour Members of the 1959 Crusade For Freedom Study Tour channels for educational television. to Munich are greeted by Radio Free Europe's European Director, Erik Hazelhoff (r). L to r are: Haydon Burns, mayor- commissioner of Jackson- Abroad ville, Fla.; Mrs. Esther Van Wagoner Tufty, president -elect of American in Brief Women in Radio & Television; Cecil Woodland, general manager, WEJL French production Tv set manufac- Scranton, Pa.; Spencer M. Allen, news director, KMOX -TV St. Louis, and turers in France produced 372,000

Orrin Melton, general sales manager -news director, KSOO Sioux Falls, S.D. units in 1958. Radios numbered 1,520 -, Messrs. Woodland, Allen and Melton won the ten -day trip for their promo- 000 including 335,000 pocket sets and tional efforts on behalf of RFE's 1959 fund -raising program. The annual portables plus 110,000 auto radios. Truth Broadcast Contest is sponsored by the Crusade For Freedom in cooperation with the National Assn. of Broadcasters and The Advertising Sun will never set British Common- Council. wealth nations plan to girdle the globe with cables that will telecast as well as 110 BROADCASTING, November 23, 1959 carry ordinary communications, Post- is growing faster in Canada than that master General J.R. Bevins said in Lon- of any other household convenience. A eirtCk h,, don (Nov. 11) . He explained that a report by the Dominion Bureau of Sta- second transatlantic cable between tistics shows tv receivers in 75% of lF Britain and France will be laid in 1961. Canada's estimated 4,303,000 house- ey Another cable will be laid in the Pacific holds. Last year only 70% had tv. connecting Australia and Canada. About 96% of the homes have radio, the same figure as last year. Nationwide study A.C. Nielsen Co. of Canada will soon release its first New Station Newfoundland Broad- WTHITV offers the Canada -wide coverage study of radio casting Co. will sell advertising time on lowest cost per thousand of and tv. All 239 counties in the 10 prov- its new tv station as part of a package all Indiana TV stations! inces will be reported in the com- with the firm's CJON -TV St. John's. pany's largest survey. County -by- county The yet- unnamed station will be located ownership figures will be available to at Grand Falls, and cover the island's subscribers this month, and station cir- central area. It will reach about 147,000 One hundred and eleven national culation data will be released by early Newfoundlanders now unable to re- and regional spot advertisers 1960. The expansion follows favorable know that the Terre Haute ceive tv. market is not covered reaction to an Ontario coverage study effectively by outside TV by Nielsen last year and to the Nielsen Not for 5.A. South 'Africa will not Broadcast Index for the Toronto area. have tv because of its possible "destruc- tive effects on children and the less de- Exclusivity CHQM -FM Vancouver veloped races," Dr. A.A. Hertzog, the will offer "exclusive sponsorship" to country's posts -telegraphs minister, has advertisers broadcasting announced. - In .an interview with the Dec. 1. An advertiser buying a substan- Afrikaans -language newspaper Die Va- WTHITV tial contract (13 to 52 weeks) of three derland that asked about reports that spots a day will be guaranteed no corn- South Africa would be the only country CHANNEL 10 * CBS -ABC peting contract or service will be broad- in the world without the medium Mr. TERRE cast during contract duration, and will Hertzog said the government definitely be guaranteed first option on re- HAUTE also did not intend to introduce tv. INDIANA newal. New tv client Terylene, synthetic Represented Nationally Prize winner A special plaque was fabric produced by Canadian Industries by Boiling Co. presented to the Radio Bureau, Pro- Ltd., will use tv for the first time in its gram Division of the Canadian Assn. of five-year history. It is co- sponsoring Broadcasters, for a prize -winning broad - Movies with Mannings, Saturday eve- TOWERS cast -Canada in the Jet Age. Plaque nings from 7:30 to 9 p.m. over the CBC was awarded by the Air Industries and network. Other sponsors are Success BUILDINGS Transport Assn. of Canada. Wax, Gattuso foods and Sterling Drug. CBC expects to sign a fifth and final REFLECTORS Canadian tv growth Tv ownership participant shortly.

Portable Buildings FANFARE and Complete -Systems for all Grouchy grumblers organize Communications Hardwick, early- morning d.j. at KVI Promotes library Purposes Seattle, is being flooded with member- KBOL Boulder, Colo., took an ship applications for his new Grouch active part in the Nov. 3 city Club (NAGG- National Assn. of elections after concluding that 41 /ll\ /A\ Grouchy Grumblers). there was a discouraging lack of The club was started to give KVI interest shown in a proposed bond ' ü iuïii listeners a chance to air their pet issue for a new library. uniinllJnhI gripes. A local grumbler whose gripe John Kirkwood, station pub- '1 ï%k7 V:/ L::J UV as is read on the air is chosen the licity director, mapped out an in- f/ IU ttV 11V V grouch of the week. Each month, tensive campaign for the new Hardwick chooses a grand grouch- building which consisted of taped CONSTRUCTION CO. someone of national significance with interviews with local citizens on 2723 HAWKEYE DR. SIOUX CITY, IOWA reason to be grouchy. an obvious the need for a new library. These Tower Fabricators Grand grouch for November is the spots were aired frequently for and Erectors chairman of the board of the Ocean several days before the election. the World Over! Spray Cranberry Assn. The library bond issue, sup- MAIL TODAY! FOR 1959 CATALOG!, ported by KBOL, was approved ITOWER CONSTRUCTION CO, No tricks, just treats with a plurality of 25% of the 2723 HAWKEYE DRIVE ISIOUX CITY, IOWA "No Tricks, Only WLSV Treats" was total vote. A companion bond the slogan of the Oct. 31 birthday cele- issue for recreational facilities NAME' with a plurality of I bration of WLSV Wellsville, N.Y. To was defeated IADDRESS' 12% of the total vote. I celebrate its fourth anniversary, the sta- CITY: ST: tion devised a "Treasure Chest" which .1

BROADCASTING, Novmbr 23, 1959 111 was stocked with prizes from participating merchants. Listeners registered for a chance at the 38 prizes at participating Programs stimulate book reading stores. A series of programs originated by levels of society and is naturally the A limit of 30,000 registration slips a local librarian, Philip Oglivie, on concern of all members of society." was set, and in the week -long promotion, WWGS Tifton, Ga. has stimulated The program, "Is Your Marriage 28,857 slips were signed by WLSV an interest in books and library Working ?" discussed many problems listeners. services in that area. According to of marriage and named books that Ralph N. Edwards, station manager, would be helpful for further reading. Whole lotta' broadcastin' the program's success can be traced A "think session" also inspired by KMBC Kansas City, and KFRM to the fact that it is "subject cen- Mr. Oglivie has been proving popular Concordia, Kan., sister station, cele- tered" rather than being confined to with WWGS listeners. Mr. Oglivie brated the 30th broadcasting anniver- a single book review. Topics chosen asked listeners to think about the sary of farm director, Phil Evans, with are discussed, and related books for ideas and ideals that have made our a contest to determine the number of further reading and study are named. country great and are part of our broadcasts made by him in his 23 years Thus the program attempts to arouse heritage. Think sessions also con- at the station. The winning estimate and keep new enthusiasms alive tained reading lists for further study. listeners through additional (34,693) was within six of the actual among Other programs have dealt with reading and study. count (34,699). the great religions of the world and Not all programs are concerned The winning listener received a trac- personality sketches of historical tor, a 7 -ton bulk feeding tank, 500 with intellectual matters. The prob- figures, all supplemented by sug- chicks, 10 bushels of seed corn, 5 tons lem of marital relations was recently gested lists of books interested of stock feed and $100 in miscellaneous aired. Mr. Edwards believes that for farm products. "marital difficulties are found in all listeners. Johnny on -the -spot puts nickels into expired parking meters, editors by name and then conducted CKOY Ottawa has won enthusiastic and leaves windshield cards saying: them on a 15- minute scenic tour into the response for a promotion scheme help- "Your parking meter expired. We put in center of Daytona Beach. A travel - ing overparked motorists. The station a nickel and hope we saved you the ex- commentary, carefully timed to the pense and inconvenience of a parking planned route, described each landmark tag. Radio station CKOY. Dial 1310 as the caravan passed by. (please)." Thank -you letters have been coming Drumbeats from as far as Alabama and South Caro- Success stories A brochure lina, Halifax and Vancouver. Some let- contain- ing letters from clients and agencies ters have nickels enclosed, others as on radio success stories has been - much as a dollar for continuation of the pub lised by WFDF scheme. Of 1,500 nickels spent, the sta- Flint, Mich. Entitled "WFDF Spells tion received close to 1,000 thank -you Success" the brochure is available from the letters and telephone calls. station or The Katz Agency. Railroad ad contest Hudson River 'passport' More than Needed -New TB Weapons The Assn. of Railroad Adv. Managers 10,000 New York City radio listeners is accepting entries for its ninth annual are now proud possessors of "WNTA Golden Spike advertising competition. Radio Passports." Originally intended as Improved medical techniques The competition is open to any firm, a mailing piece to the Madison Ave. have cut the TB death rate. industry or organization (other than advertising fraternity, WNTA Newark Needed: A way to prevent active railroads) whose advertising or promo- also offered the novel promotion to its tuberculosis in the 40 million tion contributes to a better understand- listeners, expecting only a few requests. Americans infected. ing of the importance of the railroads The "passport" marked "Valid in New Anti -TB drugs save many lives, or which directly or indirectly helps to York Only" entitles the bearer to tune - but don't work for all. Needed: promote rail freight and passenger traf- in WNTA and listen to "music with the authentic `Jersey Bounce.' Studies to improve drugs' use- fic. " Advertising appearing Jan. 1 -Dec. 31, fulness, to develop new drugs. Aerial challenge Viewers of KETV 15, 1960. 1959 is eligible. Deadline: Jan. (TV) Omaha, Neb. are being challenged Help solve vital TB problems. from Al- Entry blanks are obtainable to identify towns from aerial photo- Your Christmas Seal contribu- L. advertising man- bert Kohn, general graphs. The "Name That Town" contest tion can help research find new Southern Pacific Co., 65 Market ager, uses pictures of communities within the weapons against TB. Answer 5. St., San Francisco station's coverage area, and includes your Christmas Seal letter clues to the towns' identities. Winners today, please. Travelog A caravan of American and Canadian choose between a lady's wristwatch or travel editors touring Florida in a 21- a man's electric shaver for the prize. Fight car motorcade were treated to an un- Pooch appeal WSAI Cincinnati TB has usual travelog when they visited Day- with inaugurated a "Lucky Puppy Club" Christmas tona Beach. show on a daily basis. In cooperation city, Seals WMFJ, that and the local Cham- with the local dog pound, WSAI de- ber of Commerce made arrangements scribes an appealing puppy each after- for every car in the group to have its noon, inviting listeners to contact the NG radio tuned to WMFJ. As the visitors pound if they are interested in adding 1f-``.j THE 6UNESSWEEULV OF TELEVISION ANO RAO!O entered the area, the station greeted the to their family.

112 (FANFARE) BROADCASTING, November 23, 1959 Previewing the Philadelphia (radio) story Characteristics and habits of Philadelphia radio listeners have been examined in a qualitative study by Pulse Inc. The findings were incorporated in a new presentation prepared by WIBG Philadelphia for advertisers and agencies. Shown during an advance preview given in New York to The Katz Agency, the stations' national representative: (1 to r) M. McMurray, national sales director, Storer Broadcasting Co.; John Moler, managing director of WIBG, and Morris Kellner, Katz vice president, radio sales manager. The study presents a profile of the ownership of homes, autos and appliances; the buying patterns and the earning power of those families in Philadelphia which own radios.

Broken records CJOB Winnipeg, Paul found many advertising agency out charge as a service to the friends Man., really held a record -breaking men's crystal balls in working order. In of the two colleges. Over 300 people contest when they announced a ban on its World Series scoreboard contest, the packed the studios to hear the game. rock 'n' roll. They mailed advertising station received 7 out of 3,500 entries men records with instructions to break which had the correct total number of 'Bozo' bonanza A 20 -day contest for young viewers the discs and return them as a contest Series runs. Breaking it down game by to draw their impressions of Bozo the Clown entry. Top prize in the contest is a game, it discovered that John R. Bain, drew more assistant advertising manager of Indian- than 20,000 entries at WPIX (TV) radio-tv-phonograph combination. New apolis Power and Light Co., had ex- York, which carries the Jayark Hero revisited WLOS -TV Asheville, traordinary extra -sensory perception Films' series on weekdays from 5 to N.C. -Greenville, Spartanburg, S.C. and awarded him the $1,000 cash prize. 5:30 p.m. In addition to receiving spe- celebrated Veterans' Day with a show- cial prizes, all winners were invited to ing of the motion picture "Sergeant Hooper -la WINS New York took ad- WPIX studios to meet and watch the York" and an exclusive filmed inter- vantage of a depressed market in hula Bozo show and its live clown m.c., Bill view with the 71- year -old World War I hoops to use them in a Hooper rating Britten. WPIX started the program in hero, who is now paralyzed from the promotion. A thousand advertising ex- September. waist down. Among photos taken was ecutives got hoops in the mail with D.j's 'plug' classics! WMCA New one believed to be the only picture of WINS' report that it led the September- York schedules a program of him wearing all his major medals. October Hooper Radio Audience Index classical music on Sunday nights called with a 15.3 share of radio audience. Concert Taking a back seat Telephone booths Hits (11 p.m. -1 a.m. EST), featuring have become passé according to a Don't keep talking A "talk- stopper" Barry Gray. The station has been pro- spokesman of KIOA Des Moines. To promotion by WCAE Pittsburgh has moting the show on disc jockey pro- promote a new record, "Sitting In the turned into a "talk - starter" around grams, featuring jazz and other non- Back Seat," the Iowa station ran a town, according to WCAE. This is how classical music. For instance D.J. Scott contest to see just how many girls could it works: Once a disc jockey gets too Muni says: "The six d.j.'s here at squeeze into an automobile. The win- talkative, he's cut off the air, a recorded WMCA sing with the hits for you all ners, 23 tightly packed young ladies, voice demanding, "All right, all right." day and all night. But we have a new emerged triumphantly from a four -door Station cites poll showing 54% of per- idea we think you'll dig too. The biggies Chevy and were treated to a steak dinner sons reporting as being able to identify from Classicsville . . . goodies like and movie by KIOA deejays. the station with the gimmick. Initially, Beethoven's Fifth Symphony. Only hits listeners were invited to pull the switch. ... it's a get -together with the groov- Reading the ratings More than 100 Estimates were 10,000 calls from lis- iest from the Masters ..." advertising agency executives and time teners in 10 days, according to WCAE. buyers attended a lecture on rating re- News goes thru The Herald Tribune liability at KGO -TV San Francisco. Saving the game When Penn State Radio Network is rushing 50 copies of The speaker was Ward Dorrell, vice alumni plans for a closed- circuit tele- each morning's New York Herald Trib- president and director of research of the cast of the Penn State -Syracuse football une to Boston for distribution to adver- John Blair Co. Mr. Dorrell used slides game fell through, WCAU Philadelphia tising agencies during the city's news- and illustrations to show rating curves, came to the rescue. Although the game paper strike. The Bolling Co., repre- explain sample techniques and rating was not carried locally on radio or tv, sentative of the network stations, is precision. The two -hour talk and dis- WCAU arranged to have a closed -cir- handling distribution. Herald Tribune cussion was followed by a buffet for the cuit broadcast piped into two of its stu- stations are WVIP Mount Kisco, guests. dios direct from Penn State on Satur- WVOX New Rochelle, WGHQ Sauger- Series seer WLOL Minneapolis -St. day, Nov. 7. The station did this with- ties and WFYI Mineola, all New York.

BROADCASTING, November 23, 1959 118 FOR THE RECORD Station Authorizations, Applications Equipping a As Compiled by BROADCASTING Nov. 10 through Nov. 16. Includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes Radio Station? and routine roundup. ABBREVIATIONS: DA- directional antenna. cp- construction permit. ERP- effective radiated power. vhf -very high frequency. uhf -ultra high frequency. ant. -antenna. aur.- aural. vis.- visual. kw- kilowatts. w-watts. mc- megacycles D -day. N- night. LS -local sunset. mod.- modification. trans. -transmitter, unl.- unlimited hours. kc- kilocycles. SCA- subsidiary communications authorization. SSA-special service authorization. STA- special temporary authorization. SH- Specified hours. *- educational. Ann. -Announced.

Tv Consulting engineer Creutz, Steel and Wald - New Stations schmitt, 1413 K St., N.W., Washington, D.C. ACTIONS BY FCC Metropolitan Bcstg. Corp. is licensee of WNEW- AM -FM -TV New York, N.Y.. WTTG Farmington, N.M. -Farmington Bcstg. Co, (TV) Washington, D.C., and WHK -AM -FM Granted vhf ch. 12 (204 -210 mc); ERP 31 Cleveland, Ohio. Ann. Nov. 13. kw vis., 15.5 kw aur.; ant. height above *Ogden, Utah -Weber County School Dis- average terrain 386 ft., above ground 137 trict, uhf ch. 18 (494 -500 mc); ERP .460 kw ft. Estimated construction cost $110,483, first vis., .230 kw aur.; ant. height above average year operating cost $125,000, revenue $175,- terrain -850 ft., above ground ft. 112. Esti- 000. P.O. address 407 W. Broadway, Farm- mated construction cost $59,749, first year ington. Studio location Farmington. Trans. operating cost $16,700. P.O. address 1122 location San Juan County. Geographic co- Washington Blvd., Ogden, Utah. Studio ordinates 36° 46' 45" N. Lat., 108° 11' 20" W. and trans. location 1122 Washington Blvd., Long. Trans. DuMont, ant. RCA. Legal coun- Ogden. Geographic coordinates 41° 14' 44" sel Smith & Pepper, Washington, D.C. Con- N. Lat., 111° 58' 07" W. Long. Trans. GE TT- sulting engineer Vandivere, Cohen & Wearn, 24-A, GE TY -21 -B. Ann. Nov. 13. Washington, D.C. Principals include Hugh ant. D. Landis and Cloyed O. Kendrick 33.3 %, Farmington Community Television Inc. Existing Tv Stations 33.3 %, San Juan Bcstg. Co. 16.6% and Jack Hawkins 16.6 %. Mr. Hawkins has 66.6% in- ACTION BY FCC terest in KVFC Cortez, Colo., 50% KIUN WHYZ -TV Duluth, Minn. -Is being advised Type 13Q-51A/BA-51A Pecos, Tex., 40% KVLF Alpine and KCMR that application to change trans. and main McCarney, both Tex., and 25% KRIG Odena, studio locations, increase ant. height and Tex. Mr. Landis and Mr. Kendrick own make equipment changes, indicates neces- KVBC Farmington, KICA Clovis, both N.M., sity of hearing. Ann. Nov. 12. and have interest in KRGV Weslaco, Tex. Farmington Community Tv owns local an- New Am Stations RCA tenna system and San Juan Bcstg. is licensee of KIUP Durango, Colo. Ann. Nov. 17. ACTION BY FCC Iron Mountain, Mich. -Valley Telecasting Co. Co. Granted vhf ch. 8 (180 -186 mc); ERP 120 Greenville, Mich.-Flat River Bcstg. Magnetic Disc Recorder kw vis., 60.3 kw aur.; ant. height above Granted 1380 kc, 500 w DA -D. P.O. address average terrain 1312 ft., above ground 1107 Breckenridge, Mich. Estimated construction ft. Estimated construction cost $324,582, first cost $22,548, first year operating cost $40,000, year operating cost $78,000, revenue $120,000. revenue $60,000. Owners are Earl N. Peterson Is a Great New Tool P.O. address Mason & Roosevelt Sts. Green and Pearle C. Lewis (each 50 %). Mr. Peter- Bay, Wis. Studio -trans. location Common- son is employed by Paul Brandt, licensee of wealth, Wis. Geographic coordinates 45° 53' WBFC Fremont and WCEN Mt. Pleasant, Broadcasters ! 56" N. Lat., 88° 14' 35" W. Long. Trans. -ant. both Mich. Pearle Lewis is 50% owner of for RCA. Legal counsel McKenna & Wilkinson, entertainment operation with Mr. Peterson. Washington, D.C. Consulting engineer Ann. Nov. 12. George P. Adair, Washington, D.C. Valley APPLICATIONS It makes possible fast recording Telecasting is owned by Valley Communica- tions Inc., Green Bay, and is licensee of New Port Richey, Fla.-Jasmin Properties and playback of commercials and WFRV Green Bay. Ann. Nov. 12. Inc., 1400 kc, 250 w -D. P.O. address 122 W. Main St., New Port Richey, Fla. Estimated announcements. Extremely simple APPLICATIONS construction cost $13,875, first year oper- Wilmington, Del.- Metropolitan Bcstg. ating cost $34,000, revenue $42,000. Appli- to operate, it minimizes the skill Corp., vhf ch. 12 (204 -210 mc); ERP 316 kw cants are W.C. Tranter, Reginald Sims, R.C. vis., 158 kw aur.; ant. height above average Tranter and Sam Y. Allgood Jr., 25% each. required to produce a professional terrain 886 ft., above ground ft. 906. Esti- Messrs. Tranter are in construction busi- mated construction cost $2,051,500, first year ness; Mr. Sims is in real estate. Mr. Allgood recording. Erasable magnetic discs operating cost $1,500,000 revenue $900,000. Jr. is attorney. Ann. Nov. 13. P.O. address 205 E. 67th St., N.Y. 21, N.Y. Ybor City, Fla.-Ybor City Bcstg. Inc., have a long life, equal to or greater Studio location 810 -818 N. French St., Wil- 1510 kc, 250 w -D. P.O. address Box 3168, mington. Trans. location Delsa Drive, 0.7 Tampa, Fla. Estimated construction cost than tape, thus production costs miles northwest of center of Clayton. Geo- $19,651, first year operating cost $36,000, graphic coordinates 39° 40' 04" N. Lat., 75° revenue $46,000. Principals include Leon S. can be reduced. Whatever your 06' 04" W. Long. Trans. RCA TT -504H, ant. Cazin and Curtis Gimpel. Mr. Cazin is movie RCA TF -12BH. Legal counsel Robert A. projectionist. Mr. Gimpel is in office supply equipment requirements, SEE Dreyer, 205 E. 67th St., New York 21, N.Y. business. Ann. Nov. 13. RCA FIRST!

Write for descriptive literature to RCA, Dept. AD -22, NEW YORK Building 15 -1, Camden, N.J. 60 East 42nd Street EDWIN TORNBERG4 MUrray Hill 7 -4242 WEST COAST RADIO CORPORATION & COMPANY, INC. 860 Jewell Avenue of AMERICA Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Tmk(s) ® SALE OF RADIO AND TELEVISION STATIONS WASHINGTON EVALUATIONS 1625 Eye Street, N.W. FINANCIAL ADVISERS District 7 -8531

114 BROADCASTING, November 23, 1959 PROFESSIONAL CA DS il

JANSKIY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS CONSULTING ENGINEERS Executive Offices ME. 8-5411 Consulting Engineer PAUL GODLEY CO. RADIO & TELEVISION 1735 DeSales St., N. W. National Press Bldg., Upper Montclair, N. J. 501 -514 Munsey Bldg. Offices and Laboratories Wash. 4, D. C. Pilgrim 6-3000 1339 Wisconsin Ave., N. W. STerling 3-0111 Telephone District 7 -1205 Laboratories, N. J. Washington, D. C. FEderal 3-4800 Great Notch, Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience In Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7-1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 6, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates RUSSELL P. MAY KEAR & KENNEDY A. EARL CULLUM, JR. Consulting CONSULTING ENGINEERS Radio & Television 711 14th St., N. W. Sheraton Bldg. 1302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 Washington 6, D. C. Fort Evans WASHINGTON 6, D. C. 1000 Conn. Ave. Leesburg, Va. FLeetwood 7-8447 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON ROHRER CONSULTING ENGINEER CONSULTING ENGINEERS AM-FM-TV Radio -Television P. O. Box 32 CRestviow 4.6721 1405 G St., N. W. Communications- Eloetroniss 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. ARLINGTON, TEXAS Executive 3 -1230 Executive 3 -5881 Member AFCCE OLiver 24520 Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. HAMMETT & EDISON Consulting Radio Engineer B. CONSULTING RADIO ENGINEERS JOHN HEFFELFINGER 3802 Military Rd., N. W., CONSULTING RADIO ENGINEERS Associates Wash., D. C. Gorge M. Skiam, Robert A. Jenes Phone EMerson 2-8071 Box 68, International Airport 8401 Cherry St. Hiland 4 -7010 19 E. Quincy St. Hickory 7 -2153 Box 2468, Birmingham, Ala. San Francisco 28, California Riverside, III. Phono STate 7 -2601 KANSAS CITY, MISSOURI (A Chicago suburb) Member AFCCE Diamond 2-5208

CARL E. SMITH J. G. ROUNTREE JULES COHEN VIR N. JAMES Consulting Electronic Engineer CONSULTING RADIO ENGINEERS CONSULTING ENGINEER 8200 Snowville Road SPECIALTY 617 Alb.. Bldg. Executive 3-46H Brecksville, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 1426 G St., N. W. (a Cleveland Suburb) Austin 17, Texas 1316 Washington 5, D. C. Tel: JAckson 6 -4386 P. O. Box 82 S. Kearney Skyline 6-1603 Member AFCCE Member AFCCE GLendale 2 -3073 Denver 22, Colorado

JOHN H. MULLANEY A. E. Towne Assocs., Inc. PETE JOHNSON MERL SAXON TELEVISION and RADIO CONSULTING Consulting Radio Engineers Consulting am -fm -tv Engineers RADIO ENGINEER 2000 P St., N. W. ENGINEERING CONSULTANTS Applications 622 Hoskins Street Washington 6, D. C. 420 Taylor St. -Field Engineering Lufkin, Texas Columbia 5-4666 San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2 -6281 NEptune 4 -4242 Member AFCCE PR. 54100 NEptune 4 -9558

PAUL DEAN FORD NUGENT SHARP Broadcast Engineering Consultant Consulting Radio Engineer Service Directory 4341 South 8th Street 809 -11 Warner Building Terre Haute, Indiana Washington 4, D. C. ®s Crawford 4496 District 7 -4443

PRECISION FREQUENCY CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE, contact MEASUREMENTS PRECISION FREQUENCY To Be Seen by 85,000* Readers AM -FM -TV -among them, the decision -mak- BROADCASTING MAGAZINE MEASURING SERVICE ing station owners and manag- COMMERCIAL RADIO SPECIALISTS FOR AM -FM-TV ers, chief engineers and techni- 1735 DeSales St. N.W. cians- applicants for am, fm. tv MONITORING CO. 445 Concord Ave., and facsimile facilities. Washington 6, D. C. P.O. Box 7037 Kansas City, Mo. Cambridge 38, Mass. Phone TRowbridge 6 -2810 *ARB Continuing Readership Study for availabilities Phone Jackson 3 -5302

BROADCASTING, November 23, 1959 115 ment of cp license from Central Bcstg. Co. Existing Am Stations Ownership Changes to Tri -City Bcstg. Co. for transfer of stock. B.J. and D.D. Palmer are equal owners of APPLICATIONS ACTIONS BY FCC Tri -City. D.D. Palmer owns 60.3% of Cen- WPAX Thomasville Ga.-Cp to increase WWCO Waterbury, Conn. - Granted re- tral and B.J. Palmer 9.6 %, plus 16% of out - daytime power from 1250 w to 1 kw and in- linquishment of positive control by Herbert standing stock owned by Messrs. Palmer stall new trans. (1240kc). Ann. Nov. 13. Bloomberg through issuance of stock to as trustees. Messrs. Palmer will exchange WGIL Galesburg, Ill.-Cp to increase day- Murray Grossman and Herbert A. Saxe, all Tri -City stock for Central, thus making time power from 250 w to 1 kw. (1400kc). each to pay $10,000 for 16 %% interest. Ann. Tri -City a wholly owned subsidiary of Cen- Ann. Nov. 16. Nov. 12. tral. Central Bcstg. Co. is licensee of WHO - WKOX Framingham, Mass. - Amendment WDVM Pocomoke City, Md.- Granted as- AM-FM-TV Des Moines. Ann. Nov. 13. to application for mod. of license (which signment of license from G. Russell Cham- WNOE New Orleans, La. -Seeks transfer requests to change from daytime to limited bers to Ernest Tannen; consideration $120,- of control from James A. Noe to WNOE hours) to change from limited to specified 000 with option to purchase station land Inc. Change to corporation, no financial hours: Local sunrise to: Jan., 5:30 p.m. -Feb., for $2,500. Ann. Nov. 12. consideration or ownership changes in- 6:15 p.m.; March, 6:45 p.m.-April, 7.15 p.m.; WBRB Mount Clemens, Mich. - Granted volved. Ann. Nov. 13. May, 7:45 p.m.-June, 8.15 p.m.; July, 8:15 assignment of license and cp to Wright & WZKY Albemarle, N.C. -Seeks assign- 7:45 Sept. Maltz Inc. (WTTF Tiffin, Ohio); considera- ment of license from Stanly County Bcstg. p.m.; Nov. :30 p.m. c 5:15 p.m. ((1190kc tion $147,699. Ann. Nov. 12. Inc. to WZKY Inc. for $70,000. Principal ap- Ann. Nov. 13. WGIR Manchester, N.H. -Is being advised plicant is Concord Kannapolis Bcstg. Co., WOAP Owosso, Mich. -Cp to increase that application to assign license to Knight Belmont, N.C., licensee of WEGO Concord power from 250 w to i kw and install new Radio Inc., indicates necessity of hearing. and 25% owner of WPCC Clinton, both trans. (1080kc). Ann. Nov. 13. Ann. Nov. 12. South Carolina. Central Bcstg. Co. owns WBCU Union, S.C. -Mod. of license to WLLY Richmond, Va. - Granted assign- 51% of Concord Kannapolis and operates change hours of operation from specified ment of license to Radio Richmond Inc. WCGC Belmont, N.C. Ann. Nov. 13. hours to unl. (1460kc). Ann. Nov. 13. (WROV Roanoke) ; consideration $105,000, WTTF Tiffin, Ohio -Seeks assignment of KXLE Ellensburg, Wash. -Cp to increase and agreement that Louis Adelman, princi- license from Malrite Bcstg. Co. to WTTF daytime power from 250 w to 1 kw and in- pal owner of assignor, will not compete in Inc. Change from partnership to corpora- stall new trans. (1240kc) Ann. Nov. 13. radio business for 5 years within 50 miles tion. No ownership changes involved. Ann. WVOW Logan, W.Va. -Cp to change from of Richmond for $50,000. Ann. Nov. 12. Nov. 13. employing DA -2 to DA -N and operate trans. KFJI Klamath Falls, Ore. -Seeks assign- by remote control. Daytime. (1290kc). Ann. APPLICATIONS ment of license from KFJI Bcstrs. to Gib- Nov. 16. KLYR Clarksville, Ark. Seeks assign- son Radio Inc. Dissolve into parent cor- ment of license of Clarksville- Radio Bcstrs. poration. No ownership change involved. New Fm Stations from Reece Adkison 25% and Roy For- Ann. Nov. 16. ACTION BY FCC rester 75% to Roy Forrester sole owner for KBOY -AM -FM Medford, Ore. -Seeks assignment of license from Clarence E. Wil- Central Square, N.Y.- Central Square $7KBLF Red Bluff, Calif. -Seeks transfer son to KBOY Bcstrs. for $200,000 plus agree- High School. Granted 89.3 mc, 1 kw. P.O. of control from Victor Industries Corp. and ment not to compete for 6 years. Applicants address Mr. Millard W. Hawk, Box 108 Con - Clay McGowan 25% to Victor Corp. Prin- cost are Isabel M. 60% and Kenneth R. Card stantia, N.Y. Estimated construction cipals are Victor Muscat 37%%, Dr. Sydney 40 %, who have no other broadcast interests. $2,750, first year operating cost $1,500. Ann. E. Lipsky 50% and Clay McGowan 12', %. Nov. 13. Nov. 12. Ann. Dr. Lipsky is vice president of Reddi -Wip WLSC Loris S.C. -Seeks assignment of APPLICATIONS Co. Mr. Muscat is in aluminum container license from Loris Bcstg. Co. to Pee Dee Osceola, Ark. -Osceola Bcstg. Corp., 97.1 business. Mr. McGowan is general manager Bcstg. Co. for $45,000. Principals are James mc i kw. P.O. address Box 311, Osceola, Ark. of Victor Industries Corp., manufacturers Harpring 51% and Joel E. Cole and Walter Estimated construction cost $8,822, first year of metal tubing. Ann. Nov. 13. Molic 2432% each, all of whom are interest operating cost $4,200, revenue $6,000. Prin- KBMS Los Angeles, Calif.-Seeks transfer holders in WATP Marion, S.C. Ann. Nov. 16. cipal applicant is H.F. Ohlendorf who is in of negative control of Planned Music Inc. real estate and farming. Ann. Nov. 13. from Elias Schwartz and William Scott 45% WCLG Morgantown, W.Va. -Seeks assign- Elmwood Park 111.- Edward Krupkowski, each and Robert Gibson 10% to Messrs. ment of license from Morgantown Bcstg. 105.9 mc 32 kw. P.O. address 4622 S. Whipple Schwartz and Scott equal partners. Ann. Co. to William S. Freed for $67,000. Mr. St., Chicago 22, Ill. First year operating cost Nov. 13. Freed is in real estate business. Ann. Nov. $18,000, revenue $30,000. Applicant is owner WROD Daytona Beach, Fla. -Seeks trans- 13. of WXFM Elmwood Park. Ann. Nov. 13. fer of control of Radio of Daytona Inc. WMRW Merrill, Wis. -Seeks assignment from Eugene D. Hill to Mining Journal of cp from Ladon Bcstg. Corp. to Thunder - Park Forest, Ill.- Edward L. Waterman, Inc. 105.5 mc, 1. kw. P.O. address 77 Monee Rd., Company Ltd. for $8,500. Radio of Daytona Bird Bcstg. for $5,600. Principals are Park Forest, Ill. Estimated construction cost Inc. owns Daytona Beach Bcstg. Inc., li- Eugene A. Balker, Kenneth R. Peterson $14,650, first year operating cost $26,000, censee of WROD. Control will be exercised and Richard F. Wartman, 20.8% each and revenue $30,000. Applicant is in real estate. by transferees through control of Radio of others. Mr. Halker is general manager of Ann. Nov. 13. Daytona Inc. Mining Journal Publishing WATW Ashland, Wis. Mr. Peterson is sales- Minneapolis, Minn. -Plains Radio Bcstg. Ltd. has interests in WLUC (TV) and man. Mr. Wartman is Iawyer. Ann. Nov. 16. Co., 100.3 mc. 8.88 kw. P.O. address Amarillo, WDMJ Marquette, WIRN (TV) Ironwood KBUY Amarillo, Tex. -Seeks assignment Tex. Estimated construction cost $31,332, and WMIQ Iron Mountain, all Michigan. of cp from KAMQ Bcstrs. Ltd. to Amarillo first year operating cost $36,000, revenue President and principal owner is Frank J. Bcstrs. Ltd. Change corporation name; no $45,000. Globe -News Publishing Inc. of Ama- Russell. Ann. Nov. 13. ownership changes involved. Ann. Nov. 13. rillo, Tex. is 81% owner of Plains Radio WBBT Lyons, Ga. -Seeks assignment of KVIC Victoria, Tex. --Seeks transfer of Bcstg. Co., licensee of KGNC -AM -FM Ama- license from Twin -City Bcstg. Inc. to Col- control of KVIC Bcstg. Inc. from J.G. Long rillo and KFYO Lubbock. Globe -News is lins Corp. of Georgia for $45,000 plus agree- 50 %, Paul H. Kimberlin 20% and others, to licensee of KGNC -TV Amarillo. Ann. Nov. ment not to compete for 432 years. Princi- J.G. Long 55.5 %, Paul H. Kimberlin 22.2% 13. pal applicant is F.H. Graham 53.7 %. Collins and others, for $9,800 paid to Bryan Powell Charlotte, N.C. -Charlotte Bcstrs. Inc., Corp. is licensee of WBRO Waynesboro, Ga. for his 10 %. Ann. Nov. 13. 104.7 mc, kc, 1 kw. P.O. address 121 W. 7th Ann. Nov. 16. KKOG Ogden, Utah -Seeks assignment of St. Charlotte, N.C. Estimated construction WOC - AM - FM Davenport, Iowa - Seeks license from KOPP Inc. to Downbeat Bcstg. cost $14,080, first year operating cost $13,000, transfer of control from Tri -City Bcstg. Co. Associates for $10,000 plus payment of notes revenue $18,000. Principals include James to Central Bcstg. Co. for exchange of stock. totalling $51,500. Applicants are George I. Ray Marks Jr. 14 %, Bailey W. Hobgood 7% B.J. and D.D. Palmer are equal owners of Norman and Robert Sherman 50% each. and others. Mr. Marks Jr. is in construction Tri -City. D.D. Palmer owns 60.3% of Cen- Mr. Sherman is 50% owner of KHOE business. Mr. Hobgood is former program tral and B.J. Palmer 9.6% plus 16% of out - Truckee, Calif. Mr. Norman is general man - director of WBT Charlotte. Ann. Nov. 13. standing stock owned by Messrs. Palmer ager of KURL Billings, Mont., and KCHY Seattle Wash.-Seattle Bcstg. Co. 94.1 as trustees. Messrs. Palmer will exchange Cheyenne, Ann. Nov. 16. mc 5.84 kw. P.O. address 1100 W. Florida St., all stock of Tri -City for stock of Central, Wyo. Wash. Estimated construction cost thus making Tri -City wholly owned sub- $12,767, first year operating cost $1,500. Seat- sidiary. Central Bcstg. Co. is licensee of Hearing Cases tle Bcstg. Co. is licensee of KOL Seattle. WHO- AM -FM -TV Des Moines. Ann. Nov. Applicant station will duplicate am pro- 16. Final Decisions gramming. Ann. Nov. 13. WOC -TV Davenport, Iowan -Seeks assign- By memorandum opinion and order, Corn - mission, on petition by applicant, removed from consolidated hearing and granted application of Flat River Bcstg. Co. for new America's Leading Business Brokers am station to operate on 1380 kc, 500 w DA -D, in Greenville, Mich. effective immediately; dismissed as moot that portion of petition requesting similar action on ap- Interested in buying or selling Radio and TV Properties? plication of Grand Haven Bcstg. Co. to increase hours of operation of WGHN Grand Haven, Mich., from day to unl. time (later When your business is transacted through dismissed). Ann. Nov. 12. By Order, Commission made effective im- the David Jaret Corp., you are assured of mediatly Sept. 28, initial decision and (1) granted application of Farmington Bcstg. Co. for new tv station to operate on ch. 12 reliability and expert service backed by over in Farmington, N.M., and (2) dismissed mutually exclusive application of Four Cor- 36 years of reputable brokerage. ners Bcstg. Co. Ann. Nov. 16. INITIAL DECISIONS Hearing Examiner Jay A. Kyle issued initial decision looking toward granting application of Carnegie Bcstg. Co. for new am station to operate on 1590 kc 1 kw D, in 150 MONTAGUE STREET Carnegie, Pa., and denying mutually exclusive application of Jeannette Bcstg. Co. BROOKLYN 1, N. Y. for similar facilities with 500 w. in Jean- nette, Pa. Ann. Nov. 12. Ulster 2 -5600 Hearing Examiner H. Gifford Irion issued initial decision looking toward dismissing protest of Wichtex Radio and Television Co. 116 (FOR THE RECORD) BROADCASTING, November 23, 1959 (KFDX -TV ch. 3), Wichita Falls, Tex., and BY BROADCAST BUREAU By Hearing Examiner Annie Neal Handing affirming Commission's July 29, grant of ap- By Chief Hearing Examiner Granted motion by Roger S. Underhill plication of Oklahoma Quality Bcstg. Co. to James D. Cunningham (WIOS), Tawas -East Tawas, Mich., for con- change trans. location of station KSWO -TV Granted in part request by Donald W. tinuance of hearing from Nov. 17 to Dec. 17 (ch. 7), Lawton, Okla., from about 4 miles Huff to extent of extending time to Nov. on am application of WMAX Inc. (WMAX), east of Lawton and 49 miles northeast of 23 to file proposed findings in proceeding on Grand Rapids, Mich. Action Nov. 13. Wichita Falls to about 32 miles from Law- his application and that of Equitable Pub- Granted request by Hess -Hawkins Co. for ton and 24 miles from Wichita Falls, increase lishing Co. for new am stations in Lansdale, continuance of hearing from Nov. 16 to ERP to 25 dbk (316 kw) vis. and 32 dbk Pa.. but denied extension of time for filing Nov. 18 on its application for new am sta- (158 kw) aur., change type ant. and trans. replies. Action Nov. 13. tion in East St. Louis, Ill. Action Nov. 12. and make other equipment changes, with Denied etition by Rossmoyne Corp. By Hearing Examiner H. Gifford Trion ant. height 1,050 ft. Ann. Nov. 17. (WCMB) Harrisburg, Pa., to intervene with Hearing Examiner Isadore A. Honig is- reference to application of Keystone Bcstg. Continued prehearing conference from sued initial decision looking toward granting Corp. (WKBO) Harrisburg, Pa., in con- Nov. 16 to Nov. 19 in proceeding on am ap- application of Russell G. Salter for new am solidated am proceedings. Action Nov. 12. plications of Howell B. Phillips, Williams- station to operate on 1580 kc 250 w DA -D, in Denied petition by WBEN Inc. (WBEN) burg, Ky., and WMCV Inc., Tompkinsville, Aurora, Ill. Ann. Nov. 17. Buffalo, N.Y., to intervene in proceeding on Ky. Action Nov. 13. application of Martin Karig for new am sta- By Hearing Examiner Jay A. Kyle OTHER ACTIONS tion in Johnstown, N.Y. Action Nov. 12. On own motion, continued without date and order Com- On own motion, continued without date hearing previously set for Dec. 16 on ap- By memorandum opinion hearing previously set for Dec. 21 in pro- plication of Martin Karig for new am sta- mission dismissed petition by Arizona Bcstg. ceeding am applications of Frank A. Co. (KVOA -TV ch. 4) and Old Pueblo Bcstg. on tion In Johnstown, N.Y. Action Nov. 12. Ariz., Taylor, Haines City, Fla., et al. Action Nov. Co. (KOLD -TV ch. 13), both Tucson, 12. By Hearing Examiner Forest L. McClenning for reconsideration of Commission grant on On own motion, continued from Dec. 9 16 renewal of license of Tucson By Hearing Examiner Sept. of II. to Dec. 16 proceeding on am applications of Television Inc. (KGUN -TV ch. 9), also Tuc- Thomas Donahue Beacon Bcstg. System Inc., Grafton- Cedar- son. Ann. Nov. 12. Granted oint motion by Upland Bestg. burg, Wis., et al. Action Nov. 12. James J. Williams, Williamsburg, Va.; Co., Upland, Calif., and Robert Burdette & Ordered further hearing on Dec. 9 in Charles E. Springer, Highland Springs, Va.- Associates Inc., West Covina, Calif., for ex- Perrine -South Miami, Fla., tv ch. 6 com- Designated for consolidated hearing applica- tension of time to Dec. 1 for filing proposed parative proceeding. Action Nov. 12. tions for new am stations to operate on 1450 findings and to Dec. 10 for replies in am kc, 250 w, unl.; made WLPM Suffolk, Va., proceeding. Action Nov. 13. By Hearing Examiner Elizabeth C. Smith party to proceeding. Ann. Nov. 12. Granted motion for acceptance of amend- Commission invites comments to notice By Hearing Examiner ment to reflect change of name from Ethel of proposed rulemaking looking toward de- Charles J. Frederick Woodward Williams, Jack Williams Jr., leting vhf ch. 6 from New Bedford, Mass. Upon information officially received that Heyward Burnet and J. Mack Barnes as ex- It appears that, because of objections posed hearing may be obviated, continued without ecutors of last will and testament of Jack in interests of national defense, there is no date hearing on application of Madison Williams, deceased, to Radio Station WAYX prospect of locating ch. 6 trans. within only Bcstrs. for new am station in Madison, S.D. Inc., and make other changes, in proceeding area on Martha's Vineyard - in which it Action Nov. 13. on its application for increase of power of would- comply with mileage separation re- WAYX Waycross, Ga. Action Nov. 12. By Hearing Examiner Millard F. French quirements of Sec. 3.610 of rules while pro- BROADCAST viding renuisite principal city signal to New Granted request by applicant for exten- ACTIONS Bedford. Comparative hearing on 4 mutually sion of time from Nov. 17 to Nov. 20 to file By Broadcast Bureau exclusive applications for this channel in Actions of November 13 postponed owing to proposed findings and from Nov. 24 to Nov. New Bedford had been 27 to file replies in proceeding on am appli- KUBO San Antonio, Tex. Granted li- difficulties experienced by parties in obtain - cation of Fayetteville Bcstg. Inc. (KHOG - ing acceptable trans. sites. Deletion of chan- cense covering changes in facilities, ant. - nel from New Bedford will open way to Fayetteville, Ark.). Action Nov. 13. trans. location installation of DA -D and steps as Commission may find Following prehearing conference, sched- new trans. and changes in ground system. such further uled procedural dates and ordered hearing KDWB St. Paul, Minn.- Granted mod. of appropriate to take in future looking toward on Feb. 15, 1960, in proceeding on applica- uses for ch. 6 in that eeneral license to change name to KDWB Bcstg. other potential tions of Suburban Bcstg. Inc., Mount Kisco, Corp. area. Comr. Bartley dissented. Ann. Nov. 12. N.Y., and Camden Bcstg. Co., Newark, N.J., By memorandum opinion and order, Com- for new fin stations. Continued on page 122 mission (1) denied appeal by KTAG Associ- ates (KTAG -TV) Lake Charles, La. from hearing examiner's refusal to admit evidence in Lake Charles- Lafayette, La. ch. 3 comparative hearing. directed toward issue as to whether KTAG would place principal city signal over entire community of Lake Charles, and (2) on own motion, afforded KTAG opportunity to resubmit that evidence and, in event it elects to resubmit, ordered that examiner shall determine ad- missibility thereof in manner not inconsist- ent with instant memorandum opinion. Ann. Nov. 12. By memorandum opinion and order, Corn - mission denied petition by The Dodge City Bcstg. Inc., seeking (1) reversal of chief hearing examiner's ruling permitting Sew- ard County Bcstg. Co. (KSCB) Liberal, Kan., to intervene in hearing on Dodge's application for new am station in Liberal, or in alternative (2) consolidation in hearing with Dodge application of KSCB to increase hours of operation from day to unlimited Thcihfis only 68 lbs. time. Ann. Nov. 12. By memorandum opinion and order, Com- mission granted motion by Island Teleradio COLLINS Service Inc., to extent of amending issue 2 in proceeding on its application for new am station in Charlotte Amalie, St. Thomas, V.I., and that of WPRA Inc. (WPRA) Guay- ANNOUNCER nabo, P.R. Ann. Nov. 12. By memorandum opinion and order, Com- Lightweight, compact remote console mission denied petition by WPGC Inc., for reconsideration of hearing order and grant -only 46" long, 17" wide, 31" high. of application to change location of WPGC from Morningside, Md., to Washington, D.C. Folds to 46 "x17 "x10 " easily Ann. Nov. 12. - Postponed oral argument from Nov. 19 to - carried in trunk or rear seat of car. Dec. 3 in following proceeding: Am applications of The Circle Corp. (WKIZ), Kalamazoo, Kalamazoo Bcstg. Co., Kalamazoo, and Dowagiac Bcstg. Co., Do- wagiac, all Michigan. Ann. Nov. 13. The three-channel Collins Announcer is completely transistorized; plugs into any 110 volt outlet. It sets up anywhere -puts you on the air with complete studio con- Routine Roundup sole facilities. Ideal for shopping center promotions, disc jockey dances or remote ACTIONS ON MOTIONS -200 two Audax tone arms with BY FCC studios. Features: Two 12" Collins TT turntables, line block, headphone and mike Commission on Nov. 13 granted, in part, G.E. variable reluctance heads, sapphire needles, petition by Brazos Bcstg. Co. and extended for further information. time to Nov. 24 to file reply comments in jack. Contact Collins Corpus Christi Tex. tv rulemaking proceeding. Ann. 1Nov. 17. By Commissioner Robert T. Bartley COLLINS Granted petition by WHDH Inc. for ex- _J tension of time to Nov. 23 to file replies COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS, TEXAS R BURBANK, CALIFORNIA to exceptions in Boston. Mass. ch. 5 tv re- mand proceeding. Action Nov. 13. BROADCASTING, November 23, 1959; 117 i CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) ® SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 250 per word -$2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE advertising require display space. All other classifications 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. ArPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted -(Cont'd) Help Wanted- (Cont'd) Announcers Announcers Help Wanted Management - Miami station serving large south Florida Immediately, experienced announcer, adult area is seeking audition tapes from quali- programming. Call, WNAE, Warren, Penn- North Carolina small market daytime sta- fied, experienced disc jockeys. Warm per- sylvania. tion has excellent opportunity for experi- sonality and proven success are requisites. enced manager with sales ability. Desire Send tape and resume to Box 266R, BROAD- AM -TV versatile staff man needed by Jan- civic minded, dependable, sober man who uary 1st; knowledge of and ability with can operate profitably with small staff. Good CASTING. standard music essential; good radio board base salary plus commission. All replies Top rated Texas indie needs experienced, operation required; capable of morning kept confidential. Box 335R, BROADCAST- mature, well- rounded announcer. Excellent shift possibility; no news. An addition to ING. salary and fringe benefits plus chance for our staff -not a replacement. Address com- advancement with our major market sta- plete resume, snapshot, requirements and Take off your ear -muffs . . remove your air check (commercials and music program- tions. Send full details and audition first ming) to Program Director, WOC- AM -FM- rubbers . . . relax and listen to this heart- letter. All replies confidential. Box 268R, warming essage. Here's your big chance BROADCASTING. TV, Davenport, Iowa. to make the move to sunny California. Modern 5000w directional am seeks top com- We're building a brand new station (the Morning Kentucky. Outstanding morning bo man for pleasant, fast moving operation. second) in a California market that is real- personality- required in attractive location. Security, good wages. For full details, write ly booming with a gigantic military instal- Past experience and news delivery import- with resume, WSMN, Nashua, New Hamp- lation. We need a manager, a sales man- ant. Send personal history, references and shire. ager, and sales staff. We'll pay top salaries past earnings. No tapes. Excellent pay for you'll have excellent opportunities for right man. Box 293R, BROADCASTING. Wanted, experienced announcer with first advancement with our expanding station phone. WSYB, Rutland, Vermont. group. You can name your own deal as Sportscaster-news director. Important sports Announcers: Many immediate job openings manager or sales -manager if you are worth position college football and basketball in for good announcers throughout the S.E. $750.00 per month guarantee plus some attractive medium -sized city. Must be ex- Free registration. Confidential. Professional form of profit- sharing. Apply in detail (in- perienced. Send resume and earnings. No Placement, 458 Peachtree Arcade, Atlanta, cluding photograph) to Box 961P, BROAD- tapes. Box 299R, BROADCASTING. Ga. CASTING. All replies treated with strictest confidence. Wanted immediately by top -notch (Ohio) Experienced -50,000 watt radio -on camera formula radio station. Disc jockey, news television. News director, versatile di. tv Sales man, or copywriter. Must have 1st class li- weather, special events, play -by -play, con- cense. Rush tape, photograph, complete tinuity, etcetera. Excellent voice, creative, resume, with first letter. Either category dependable. congenial. Major market per- Northern Ohio medium market needs 2 must have 1st class license. No others need manency, only. Weekly minimum $125.00. men. building for top grosses, experienced reply. Box 328R, BROADCASTING. Dick Landfield 5053 N. Troy, Chicago, men only. Box 308P, BROADCASTMG. Illinois. Keystone 9 -5936. Experienced disc jockies and newsmen. $125.00 weekly for salesmen. Also bonus Opening immediately. Men selected must be Do you want bigger ratings, greater success, and commission. Metropolitan market east experienced, must be good. Wonderful op- more money? Have them all. Develop your coast. Opportunity unlim3:ced. Box 865P, portunity. Send complete information plus natural talent and imagination at writing BROADCASTING. check. Box 362R, BROADCASTING. clever, funny quips and chatter. Get this air "Method Package " -only $5.95. Methods, $100 -$150 weekly guarantee plus commis- If you're 30 or so, have several years solid P.O. Box 1, Elkhart, Indiana. sion and bonus plan for aggressive self - commercial radio background, including starter salesmen. Top station Washington, news gathering and writing experience, Announcers losing jobs? Lack that profes- D.C. market. Box 867P, BROADCASTING. here's your opportunity: combination dee- sional sound? Audition tape not a polished jay and newsman on evening shift till 10:30 . showcase? See New York School of An- Salesman -announcer. Expanding group of p.m. at northeastern Illinois kilowatt. For- nouncing display ad in Help Wanted column. stations in mid -south has two positions open mat station emphasizing local news, sports at newly acquired station. Salary plus un- and adult music -standard and pop tunes Technical limited commission with protected account with strong melody. No top 40, no rock'n' list. Opportunity for rapid advancement roll, no country and western, no rhythm February 1st opening for combination en- to managerial position. Medium markets. and blues. Personal interview required. Free gineer Please send full details. Box 315R, BROAD- life, hospital, medical insurance, sick pay rn NewYork Box c132R, BROADCASTING. CASTING. bonus, pension plan. List age, education, family status, references, experience in de- 1,000 watt station in southeast has opening Washington -Good earnings, ideal living and tail. Box 369R, BROADCASTING. for chief engineer- combination announcer. working conditions, excellent advancement Good salary and excellent working condi- opportunities with leading station, non -met Experienced midwest announcer with flair tions for right man. Send resume, refer- market. Excellent personal, professional and interest in programming and production ences and tape to Box 176R, BROADCAST- reputation required. Box 342R, BROAD- spots for Chicago area station. 1st phone ING. CASTING. could help. Full particulars please. Box 377R, BROADCASTING. Settle down? December 1 opening for chief. California, KCHJ, Delano. Serves 1,300,000. 5 kw directional, medium sized midwest Increasing sales staff. KRUD, Athens, Texas, seeking experienced market. New gear. Permanent position for staff announcer. Salary open. right man. Full details to Box 286R, BROAD- Five kw needs experienced sales manager. CASTING. Growing community. Well established sta- Opportunity for married staff announcer. tion. Excellent income for good producer. Send resume. Network station. KFRO, Recording technician -disc cutter. Live in Write Manager, WEAV, Plattsburgh, N.Y. Longview, Texas. Florida. Music knowledge helpful. Maintain equipment. Send full particulars first letter. Sales- Announcer independent fm station to Opening for qualified staff announcer, Reply Box 346R, BROADCASTING. begin broadcasting soon. WFMM, 44 West southwest. Complete Biddle Street, Baltimore 1, Maryland. prefer should ncthee mini- Well established am -fm station in midwest mum salary. Manager, Ic KSWS, Roswell, market looking for chief engineer plus regu- Young man willing to work number one New Mexico. lar engineer. Chief must have solid knowl- station. Good list to work from. Future edge of maintenance, plus working knowl- for right man. Write Station Manager at Combo -announcer with first ticket. No main- edge of multiplexing. Both positions open in WTAC, Box 929, Flint, Michigan. tenance necessary. Adult format with em- near future. All replies confidential. Ref- phasis on news. Send resume, tape and pix erence preferred. Reply Box 352R, BROAD- to G. C. Packard, KTRC, Box 1715, Santa CASTING. Announcers Fe, N.M. Wanted: Engineer -announcer, first class tick- Modern number one format station in one Smooth morning man, strong on news, with et, 80% air work, 20% maintenance. 1 kw .of ten largest markets auditioning fast- 3rd class ticket for live -wire 1000 watter. daytimer, Gates equipment. Salary negotia- paced, live -wire announcers. Key station Send tape, photo and resume in first letter ble. Opening December 1. Call, write Jerry leading chain offers big pay, big opportu- to WDDY, Gloucester, Virginia. Fitch, KGLN, Glenwood Spring, Colorado. nity. Send tape to Box 864P, BROADCAST- WH 5 -6501. Immediate opening experienced announcer. WEAV, Plattsburgh, New York. Experienced engineer for studio mainte- Female ... Top announcer for top market. nance. Must be familiar with DuMont equip- Minimum 3 years experience. Send tape, Straight staff announcer for network sta- ment. Will send right man to Ampex Video- photo and resume. Box 252R, BROADCAST- tion. Some experience preferred. WLDB, At- tape school. Contact Chief Engineer, KOOL- ING. lantic City, N.J. TV, Phoenix, Arizona.

18 BROADCASTING, November 23, 1959 I,He1p Wanted -(Cont'd) Situations Wanted- (Cont'd) Situations Wanted-(Coned) Technical Management Announcers A hard hitting team, general manager and Newsman -announcer. Mature, dependable, Chief engineer for 1 kw station using three commercial manager, is seeking a station experienced newsman, graduate of Colum- tower directional and remote control. Ex- owner who appreciates hard work, cre- bia University Journalism, promotion experience with phasing, check measurements ative sales, psychological programming and perience. Available soon. National Academy and audio equipment maintenance essential. increased profits. Experienced in top mar- of Broadcasting, 3338 16th St., N.W., Wash- Write Manager listing training and experi- ket radio. Proven results. Outstanding ref- ington, D.C. Dcatur 2 -5580. ence. KSDN- Radio, Aberdeen, South Da- erences. Available in forty days. Box 365R, kota. BROADCASTING. Technical 5 kw fulltime DA -N midwest city 100,000 In radio management over six years, same St. Have first phone, will travel. 15 months at needs chief engineer. Contact KRES, employer, personal local sales topped fifteen 5 kw. Would like western locale. Resume, Joseph, Missouri. thousand month. Personal regional, national tape upon request. Box 322R, BROADCAST- sales topped fifteen week, when traveling. ING. Immediate opening for engineer with first Although unnecessary, would consider phone ticket. Experience not necessary. In- change for more money, if, future guaran- Experienced engineer. No announcing. terview required. Contact Tom Cavanagh, teed. Married, have family. If interested Available immediately. Radio or tv. Box WCHV, Charlottesville, Virginia. write Box 988, Birmingham 1, Alabama. 344R, BROADCASTING. Our engineer drafted -need chief engineer Sales Rocky Mountain area: 1st phone, light an- that can announce. 35 miles from gulf coast. nouncing maintenance. No auto. Box 347R, Good pay with benefits. Send tape and re- Successful radio time salesman desires BROADCASTING. sume. WRJW, 500 watts. Picayune, Miss. change. 8 years experience. Top references. Box 341R, BROADCASTING. Need a T.D. director, engineer in your con- class trol room? 1st phone and 2 years expert - Wanted: Transmitter engineer, first Salesman, 28, two years experience radio ence seeking permanent position. Married, license, no announcing. Insurance and vaca- sales, copy, news; journ grad, wants job at vet, 23. Box 348R, BROADCASTING. tion benefits. Apply George E. Crocker, station. No rate cutters. Box 345R, Chief Engineer, KSDN, Aberdeen, South good First phone, 10 years experience, in tv, Dakota. Would like southwest. Prefer Texas. Box Experienced salesman- announcer. Kenny 366R, BROADCASTING. Production-Programming, Others Lee Strick, WMNS, Olean, New York. 8 years experience all phases am -fm. Mar- Copywriter and traffic assistant. Large met- Announcers ried, child, sober. Some announcing. Pres- ropolitan station. Top pay. Box 863P, ently employed as chief. Box 370R, BROAD- BROADCASTING. Versatile, experienced, young radio man. CASTING. Employed, desire larger market. No top -40, Private secretary and girl Friday. Large hillbilly, or r- r /r -b. Minimum $100. Box Chief engineer 20 years experience am -fm metropolitan station. $80 -$100 weekly. Box 254R, BROADCASTING. directionals. Best references, permanent. 866P, BROADCASTING. Bill Alford, P.O. Box 902, Lakeland, Florida. 5 years experience doing mature, clever Experienced radio- television engineer de- Traffic director large metropolitan station. music show, with bright. happy sound, suc- sires chief position. Excellent pay. Box 868P, BROADCASTING. cessful with adult audience. Now seeking Prefer south central station with progressive management and states. W. B. Moore, 812 Manning, Lawton, Copywriter. Midwest metropolitan market. middle music policy. Currently morning Oklahoma. Phone ELgin 5 -2891. Give complete resume, references. Box man. ( "It's almost a pleasure to get up. ") 246R, BROADCASTING. Oh yes, sports play-by-play. Tasty package! Production -Programming, Others Sample? Box 306R, BROADCASTING. Program director, thorough musical back- Outstanding Los Angeles di will program ground, specialty program production, adept Woman's program or record show. Gal with your station. All replies answered. Box with interviews, community public rela- nice style. Anywhere. Box 316R, BROAD- tions, mature judgment. Highly rated, stable 283R, BROADCASTING. kilowatt operation. Top salary. Complete CASTING. required. Box 351R, Program director, mature, experienced, resume and references Now pd, one station market. Voice that flexible, desires connection with established, BROADCASTING. sells, knows music, proven imagination. reliable station. Prefer adult appeal. Mar- News announcer and director for large ra- Want better music, all night, jazz, or classic. ried, family. Available 2 weeks. Write Box Good working and liv- Box 320R, BROADCASTING. 318R, BROADCASTING. ing conditions in growth area. Send tape and information to: Bob Berger, KTWO Sports and special events broadcaster, ex- Copy director of 5 kw station seeks slot in AM -TV, Casper, Wyoming. perienced both radio and television fields progressive, growing station. Specialized in and featured as play -by -play announcer for successful mail pulls, imaginative copy and Production director with first class ticket to football, basketball and baseball in major promotion. Box 374R, BROADCASTING. supervise program operations at new pres- league city, wishes to make change. Can also tige fm station in beautiful Fort Lauder- handle direction and production. Box 326R, dale. Good announcing voice essential. BROADCASTING. TELEVISION Future unlimited for right man. Rush full particulars and references to WFLM, 611 If price is right, you can hire "The Voice in Help Wanted -Sales Sweet Bldg., Fort Lauderdale, Florida. the Night." Box 333R, BROADCASTING. Young, aggressive television salesman need- Production man wanted. Write and produce ed immediately. Must have proven back- commercials for modern format, announce Negro announcer -dj, year experience, ground. Position offers future with un- on taped spots, read news. Send tape and family man, veteran, tape resume. Will re- limited earnings. Apply only if you are copy samples. WIRK, West Palm Beach, locate. Box 334R, BROADCASTING. not afraid to work and enjoy living in small Florida. community. We are a new station affiliated Announcers, with ambition some talent, with CBS. Address all correspondence to Wanted, copy and production experience. will travel. Box 338R, BROADCASTING. Sales Manager, KBLR Radio -TV, Goodland, Good pay with extras. Send all particulars Kansas. Bill Lipman, WLIP, Kenosha, Wisconsin. Experienced negro personality d'- top -midwest ratings proven reputation for results. Salesman -announcer for excellent television Married, dependable, relocate anywhere. opportunity. Sell, announce show. Radio or RADIO Box 357R, BROADCASTING. tv experience. Rush resume and photo to: Tony James, Disk Jockey Placement Cen- Situations Wanted -Management 36, single. Wants fifth shot at south. Seventy ter, 100 West 42nd St., New York City. Available. Top manager for top owner- bucks start. Box 364R, BROADCASTING. ship. Experienced all phases. Outstanding Announcers sales. Creative. Civic leader. Absolute Beginner, New York University trained loyality to employer. Write Box 263R, (CBS) method. No tapes, travel, salary open. Versatile staff announcer with experience BROADCASTING. Box 375R, BROADCASTING. for major midwest network affiliate in aggressive three- station market. If you're a Manager -3,4 years one station. 8', years Zeke Clements, country di available. Phone, man with talent, this position offers you top all phases. Employed. Box 329R, BROAD- CA -nal 86847, 1223 Pennock Ave., Nashville, opportunity to make a name for yourself. CASTING. Term. Send resume, photo and tape to Box 361R, BROADCASTING. Attention Florida stations-Ten years suc- Top west coast jock with big moving sound cessful radio and television sales and man- available for major market that desires to Technical agement. 34, college. Available for sun and increase its rating. Young, bright, college, Write Box 336R, BROAD- personable, works well with others. Many good prGosition. fresh ideas for top 40 or middle -of- the -road Florida tv station needs experienced studio station. Good voice that swings without engineer. Give age, resume of experience California opportunity wanted. Am young, screaming. Confident, but not cocky. Ex- and recent snapshot in first letter. Must have honest, hardworking. Have 8 years radio perience includes pd and newsman. Some first class license. Reply Box 331R, BROAD- and tv management and sales. Desire op- contract necessary. Tape, resume and pic- CASTING. portunity in the Golden West. Box 337R, ture at request. Reply 4555 Carpenter BROADCASTING. Avenue, N. Hollywood, California. Major midwest market -assistant chief engineer excellent advancement oppor- General manager /sales manager 17 years in with radio. Strong on sales. Local, retail, re- Deejays, program directors, manager sports- tunities. Fully equipped progressive station gional. Saturation plans, package deals. casters, engineers all available. Confidential. needs highly qualified man to do both tech- Modern programming. Thorough knowledge Prompt service. Contact Disk Jockey Place- nical and administrative work. Confidential all phases. Highest industry references. Box ment Center, 100 West 42nd St., New York nature of all replies will be fully respected. 343R, BROADCASTING. City. Box 354R, BROADCASTING.

BROADCASTING, November 23, 1959 119 Help Wanted- (Cont'd) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Technical Announcers Production-Programming, Others Wanted: TV operation man, first phone. Television personality. MC, dance host, Desire position in tv sales, news or program- Job includes production, directing duties radio dj, children's character, excellent ming. Journalism degree. Six years news- transmitter and film. Permanent, full time. on- camera commercials. Ten years experi- paper experience in advertising, editorial, Good opportunity in all phases of tv. ence. Employed major market. Family, photo, and managerial capacities. Two KALIS- KMMT -TV, Austin, Minnesota. college degree. Box 175R, BROADCASTING. years radio in college. Much college theatre production, direction experience. Person- able, mature, fluent, Transmitter engineer needed for newly in- Strong, on- camera newsman of thirty with enthusiastic, imagina- 25 Position tive. Age 29, family, veteran. Box 324R, stalled RCA kw transmitter. distinctive style, voice, appearance and ten BROADCASTING. now open. Contact Chief Engineer, KCSJ- years experience can move by January 1. TV, Pueblo, Colorado. Currently employed. Write Box 253R, BROADCASTING. Experienced on -off air newsman seeks im- Opportunity for permanent, dependable mediate, secure television news position. transmitter engineer. Must have tv experi- Young, single, eager to work. Don't watch ence or excellent radio background. Man- Wanted, western tv station to support wife clocks! Good reporter, writer, newsreel ager, KSWS Roswell, New Mexico. and two children: Exchange for services of cameraman. B.S. Journalism. Box 350R, -TV, talented, versatile, experienced announcer. BROADCASTING. Engineer 1st class. Small vhf. Good work- Tape on request. Box 356R, BROADCAST- ing and living conditions in Wyoming num- ING. Get better copy 4 ways from career -post- ber one market. Contact Marion Cunning- seeking writer offering agency (mostly tv- ham. KTWO -TV, Casper, Wyoming. Merry Xmas! Our gift to you, tv announcers radio), news -editorial, trade paper, house two! Talent too! Currently in major Texas organ background. Demands reasonable. Box TV studio engineers for design, test, and market -strictly pro -single- vets -radio -tv. De- 355R, BROADCASTING. field engineering. Rapidly expanding pro- gree -good background all phases, have tal- gressive company. All benefits, plus rapid ent, will travel- resumes, tapes, on request. Young man, now in radio, desires change to advancement for qualified engineers. Foto- Box 368R, BROADCASTING. tv production. Work maximum hours, mini- Inc. 9 mum pay to start. Box 371R, BROADCAST- Video Laboratories, CE. -6100, Cedar ING. Grove. New Jersey. Technical Production -Programming, Others Experienced director. Six creative years. 12 years experience, am -fm -tv planning, All phases production. Camera, film. Best Regional tv station needs experienced construction, maintenance, operation, studio, references. Box 376R, BROADCASTING. newsman, qualified in movie and still work, transmitter, 4 years supervisory, 4 years air work and processing. Send all informa- chief, 35 years old. Box 196R, BROADCAST- Experienced cameraman -director available tion first letter. Box 288R, BROADCAST- ING. immediately. Will travel. Write or wire ING. Clemens C. Kuhlig, 619 -49th St., West Palm Beach, Experienced, uhf, new station installa- Florida. Florida tv station needs experienced tv di- tions, remotes, microwave, maintenance. 1st rector. Must be good idea man like to work phone. Looking for advancement. Available FOR SALE hard and do own switching. Give age, re- January 1st. Interesting resume upon resume of experience and recent snapshot in quest. Box 323R, BROADCASTING. Equipment first letter, also expected salary. Reply Box 332R, BROADCASTING. Can offer eleven years of tv maintenance, One Hewlett Packard tv video carrier fre- construction and administration to a medi- quency monitor model 336C. Two each Interest in personnel experienced in film de- um station in need of good tech- Gates 51A utility amplifier. One Gates 28 partment operations. Send complete resume, market CO Limiter. Box 327R, BROADCASTING. recent photo and salary requirements to nical supervision. Box 339R, BROADCAST- Herb Buck, Program WCTV Tele- ING. Director, RCA TK -41 live color camera. 1100 hours visión, Tallahassee, Florida. total operation. Better than new, has been Engineer, transmitter, studio; 1st phone. de- bugged. Console rack installation. In- TELEVISION Prefer northeast or midwest. John Wilkey, cludes camera pedestal, frequency std., and 95 Hoe Avenue, Bronx 59, N.Y. WY 1 -6753. color bar generator. Complete details upon request. $30,000.00. KJEO -TV, Fresno 17, Situations Wanted -Sales California. Production -Programming, Others salesman with 15 years tv and radio experience in both major and small 250 watt am Western Electric 310 -B trans- markets as salesman, commercial manager TV newsman -photographer, large market mitter FCC approved. Being removed from and manager would like permanent connec- experience can give your news department service. Perfect for standby. $400. KLEX, tion with responsible operation. Happily a boost. Excellent background. Top refer- Lexington, Missouri. married, sober, conscientious and capable. ences. Real bird dog on news stories. Fully Box 360R, BROADCASTING. capable of organizing news department or Excellent Gates BC 1E with antenna tuning as news director smaller market. Married. unit and Rust remote control. Available Announcers Settled down. Must be permanent. This is now. Power increase reason for sale. Price right. Jack Younts, WEEB, Southern Pines, your chance. Don't pass it up. Box 317R, N.C. See radio ad. Dick Landfield. BROADCASTING. Can anyone use 30 lengths 31,18" transmission line? Used, condition fair; left over from installation of our transmitter. You haul it away. Call, wire, write, WENH -TV, Dur- ham, N.H. There are many radio people whose cre- One of the Collins 21A 5 kw transmitter maintained in ativity is limited to what tape brings in original condition, only factory- approved from creative stations elsewhere. I don't modifications, now operating. Excellent know how many genuine innovators quality. Ten years old. Price $4,000. Terms. true Address Radio Station WISE, Box 75, Scenic there are, but I know they are few in- Highway, Asheville, N.C. deed, and I also know (at the risk of innovators seeming immodest) that I am one of RCA 10 kw fm transmitter with spare them. Name: Bill Stewart. Background: tubes, antenna and related equipment at sacrifice. Contact Hugh Holder, WKIX, 31/2 years with McLeondon, 3% years Raleigh, N.C. in radio ... is with Storz, now with the Star Stations, but choosing to part company for reasons Background music operator: Two new con- unrelated to my work. I'm eager to tackle tinuous playback tape decks mounted wired an assignment which can fully utilize my in rack. All accessories. WLIR, Garden City, available to N.Y., PI 1 -4700. programming experience, management capacities, and the exuberance of youth - 119A Langevin Pro Gar Limiting Amplifier. you for a seasoned, albeit, youth. (Age: 31). You Original cost $825.00 good condition, now in can phone me at service. Immediate delivery, best cash offer. Terrace 8727, Omaha. Call, write or wire WPDQ, Jacksonville, Or, write Bill Stewart, 2509 South 84th Florida. programming Street, Omaha, Nebraska. For sale Rust extension meter for Doolittle SEE "A PROGRAMMING EXPERT or similar frequency monitor. One year old, cost new $345.00. Make offer. Contact WQIK, or management LOOKS AT RADIO," PAGES 61 -63 P.O. Box 3156, Jacksonville 6, Florida. IN NOVEMBER "TELEVISION MAG- AZINE." AN INTERVIEW WITH Ampex 350 tape. RCA BC -5B consolette, assignment Raytheon RC -11 studio console, Rek -O -Kut BILL STEWART. disc cutter. RCA 77 -DX mikes. American Concertone Model 62 recorder. RCA BQ -2B three speed turntable. Speakers. Much more. All immaculate! Chris Borden, Box 5012, Tucson, Arizona. Ph EA 6 -9808.

120 BROADCASTING, November 23, 1959 FOR SALE RADIO RADIO Equipment- (Cont'd) Help Wanted -Sales Situations Wanted -Sales Video monitors. Closed circuit and broad- I l - - t4=1 cast. Foto -Video Laboratories Inc., Cedar FLORIDA Grove, New Jersey. CE. 9 -6100. POSITION WANTED Excellent opportunity for hard hit - WANTED TO BUY ting experienced time salesman in AVAILABLE FOR SO. AMERICA highly competitive Florida market. Especially Brazil. Hardworking, energetic ambitious executive. Experienced Stations Guarantee against commissions. Rush complete resume to: in most phases of advertising, sales, management, management, tele- Construction permit. Either 100% interest, Box 367R, BROADCASTING sales or 50% with management contract. Box vision, radio and newspaper. Slight 245R, BROADCASTING. knowledge of broadcast engineering. Private party has cash to buy station in Announcers Believe you'll agree performance record medium sized market. $10,000 to $50,000. better than average. Can furnish best Prefer single station market. Write Box of references including present employ- 321R, BROADCASTING. ANNOUNCERS ATTENTION er, past employer associates and clients. Haskell Bloomberg, Station Broker, 208 Fair- We need you if you are a glib morning Have Latin American family and busi- mount Street, Lowell, Massachusetts, Tele- man of Italian descent and speaks English ness connections. Some Portuguese and phone Glenview 5 -5823. and Italian fluently. For obvious reasons Spanish. SEEKING agency, film, equip- cannot disclose market or station, but we are in a major market and have come up ment, advertising or product marketing Equipment with a new approach. If you feel you and development connection. Full par- can qualify, please send tape, resume and tilarscu yours.. Wanted: Used Telepro 6000 rear screen pro- recent photo to jector or similar type. Send complete de- Box 359R, BROADCASTING scription and price to KLRJ -TV, Box 550, Box 301R, BROADCASTING Las Vegas, Nevada. Need RCA TG -1 or TG -2 sync generator in 00 0000000000000000 0000 000 good condition. Contact Manager, KSWS- o Announcers TV, Roswell, New Mexico. o EXPERIENCED ANNOUNCER NEEDED Late model speech console in first class con- o o WE'RE LOOKING ... ARE YOU? dition wanted. WHIT, New Bern, N.C. o Experienced announcer with ability to o Married dj couple, solid N.Y. back- o charac- build audience. Must have good ground pop music and jingles, seeks STL microwave system, 900 me band, good, o ter and credit rating. Station observes used. Also assoc. equipment. Write James o daytime spot on quality station. No B. Holder, WHYL, Carlisle, Penna. o middle of the road policy on music. formats. Available immediately or o Strong on music, news and sports. Pre- o January. Phone or write Peggy and 3 -5 kw fm transmitter with or without tape o fer man ticket, but con- and accessories. Also interested 250 with first class o Tom Eldridge, Hollidaysburg, Penna. player sider all applicants on announcing abil- o w to 10 kw. am and fm. Submit details. o Owen 5 -4882 or 3044. Compass Electronics Supply, 75 Varick o ity alone. $100.00 weekly, 40 hours. o York 13. o Street, New Well established high powered station o o located in northern intermountain area. Production -Programming, Others INSTRUCTIONS o Send tape, picture, resume. o F.C.C. first phone license preparation by o correspondence or in resident classes. o Box 372R, BROADCASTING Grantham Schools are located in Hollywood, o SECOND BANANA OF GREAT INDIE Seattle, Kansas City. and Washington. Write 0000000000000000000000000 for our free 40 -page brochure. Grantham WANTS TOP SPOT! School of Electronics. 3123 Gillham Road, Kansas City 9, Missouri. ANNOUNCERS Currently employed and successful ex- LOSING JOBS? LACK THAT PROFESSIONAL ecutive wants the greater opportunities in 6 Guar- SOUND? AUDITION TAPE NOT A POL- Be prepared. First phone weeks, that come to the TOP BANANA in a anteed instruction. Elkins Radio License ISHED . . . SHOWCASE? School of Atlanta. 1139 Spring St., N.W., ADVANCED PROFESSIONAL coaching with major market. 20 years experience (10 Atlanta, Georgia. NEW YORK BROADCASTERS. as manager) provides full equipment to for FCC 1st "Let us analyze present tape. NO CHARGE." cope with the perpetual battle of SALES Since 1946. The original course * ** Call . . . MR. KEITH . . . SU 7 -6938. phone license. 5 to 6 weeks. Reservations AND RATINGS. Excellent record- reputa- required. Enrolling now for classes starting NEW YORK SCHOOL OF ANNOUNCING & SPEECH tion and contacts in NATIONAL SALES! 2, May 4, 29, 1960. January 6, March June 160 West 73rd Street * ** BY APT. ONLY Showmanship! Merchandising! Promo- For information. references and reserva- New York 23, N.Y. SU 7 -6938 tions write William B. Ogden, Radio Opera- tion! tional Engineering School, 1150 West Olive Avenue, Burbank, California. Box 242R, BROADCASTING Technical FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. , - - approved. Request brochure. Elkins Radio TELEVISION License School, 2603 Inwood Road, Dallas. Texas. CHIEF ENGINEER NEEDED Chief engineer for high powered, Help Wanted With pride we announce the opening of our located in new broadcasting school. Twelve weeks in- well established station Production -Programming, Others tensive, practical training in announcing, northern intermountain area. Re- programming, etc. Brand new console, turn- mote operation. Directional day and tables, and the works. Reservations only. 1c 1E Jc - Elkins School of Broadcasting, 2603 Inwood night. Chief must assume full re- Road, Dallas, 35, Texas. sponsibility for technical depart- EXPERIENCED TELEVISION COPYWRITER ment. Must be dependable, sober, ex- BUSINESS OPPORTUNITY perienced as chief, have credit and Wanted immediately by well established ,. character references and interested VHF in substantial Southeastern market. Opportunity for a man already in business in establishing permanent residence. or a man wanting to go into business for Capable handling considerable volume himself. Our further expansion requires ad- Better than average salary. Send re- ditional associates in several choice fran- sume, picture to: of local spot business. $6500 to quali- chise territories. (Sorry, no openings in southeast.) We will help the right man enter Box 373R, BROADCASTING fied man or woman. Rush resume. media brokerage with an established service, proven methods and a going business. Box 378R, BROADCASTING Financial requirement on his part to cover his personal expenses, $6,000. Additional re- Production -Programming, Others e 7 quirements are good character (fully bond- able) and sales experience. For further information, contact Paul Chapman, 1182 W. Peachtree, Atlanta 9, Ga. Will appreciate FLORIDA your indication of area of interest. ASSISTANT PROMOTION & Program Director for highly competi. MANAGER MISCELLANEOUS cy tive metropolitan market. Must know tight operation and be able to assume Major market. Experienced, creative, Own franchise for cable tv system Immediate sales presentations, research, rating in iso- complete responsibility. N lated tv community of 20,000. If you are opening, send complete resume. analyses. WTAR -TV, AM, Norfolk, Va. financially able, have lucrative deal. Box Call Madison 5 -6711, James W. Evans. 319R, BROADCASTING. Box 226R, BROADCASTING

BROADCASTING, November 23, 1959 121 increase ant. height to 150 ft., and make FOR SALE Continued from page 117 changes in ant. system. WYCA (FM) Hammond, Ind. -Granted cp WJOL -FM Joliet, I11.- Granted mod. of Equipment to increase ERP to 30 kw and change type cp to change type trans. and make changes trans.; ant. 400 ft.; condition. in transmitting equipment. WCHL Chapel Hill, N.C. -Granted cp to KLSN (FM) Seattle, Wash. -Granted ex- 1 Western Electric 3 KW -FM- transmitter change ant.- trans. and studio location and tension of completion date to Feb. 25, 1960. make changes in ground system. 1 Collins 4 Ring FM antenna 37M4 KFIL (FM) Santa Ana, Calif. Granted Following stations were granted exten- extension of completion date to Feb. 8, 1960. 1 Frequency and Modu- Western Electric sions of completion dates as shown: WSAR WTIP Charleston, W.Va.- Granted change lation Monitor Fall River, Mass. to Dec. 31; WREA East of remote control authority. 1 RCA Single Channel Console (New) Palatka, Fla. to March 1, 1960, and WGHJ- FM Lawrence, Mass. to March 3, 1960. 2 RCA Turntable, 3 speed, complete Actions of November 10 with arm and equalizer WISP Kinston, N.C. -Granted authority to sign -off at 7 p.m. except for special KDYL - AM - FM, KTVT (TV) Salt Lake 1 Lot of Spare Tubes for transmitter events for period ending Feb. 15, 1960. City, Utah- Granted assignment of licenses 1 Lot of Coaxial Cable to Columbia Pictures Electronics Inc.; without prejudice to whatever action Commis- 1 50' Tower Actions of November 12 sion may deem appropriate in light of any $6,800.00 KBYG Big Spring, Tex. -Granted assign- determinations made in U.S. v. Screen ment of license to Grady Franklin Maples, Gems Inc., and U.S. v. Columbia Pictures MARCY'S R.B. McAlister and James William Richard- Corporation, et al., actions still pending in 4007 Bellaire Blvd. son d/b as Radio Station KBYG. U.S. District Court for Southern District of KROX Crookston, Minn. -Granted trans- New York. Houston 25, Texas fer of control from William J. Kiewel, Je- KSDA Redding, Calif.- Granted mod. of rome A. Dahlberg and Arnold Petrich, joint license to change remote control point. venturers, to William J. Kiewel, Jerome A. WFAM -TV Lafayette, Ind.-Granted mod. WANTED TO BUY Dahlberg and Arnold Petrich. of cp to change ERP to 206 kw vis., 123 kw WOXR (FM) Oxford, Ohio -Granted mod, aur., and make changes in ant. system. Stations of cp to change ant. -trans. and studio loca. Granted changes of remote control au- tion; type trans., increase ERP to 600 w, thority for following stations: WAOK, At- 911 SUCCESSFUL SALARIED BROADCASTER Desires contract purchase of successful TV Station from owner planning retire- STATIONS FOR SALE ment or unsuccessful station in need of proven, sound, sales application. 40 years old, community minded, triple THE PIONEER FIRM OF TELEVI- AAA recommendations, 17 years all SION AND RADIO MANAGEMENT Ala. Single 1kw -D 35M terms phases broadcasting including 6- ultra- CONSULTANTS Minn. Single 500w 85M terms Calif. Single 250w -F 65M terms profitable years TV Sales. ESTABLISHED 1946 Ky. Single 1kw -D 100M terms Box 330R, BROADCASTING NEGOTIATIONS MANAGEMENT L APPRAISALS FINANCING Minn. Single 1kw -D 105M terms HOWARD S. FRAZIER, INC. Ariz. Small Lkw-D 65M terms 1736 Wisconsin Ave., N.W. Ala. Medium 250w -F 160M terms GENERAL MANAGER Washington 7, D. C. N.Y. Medium 1kw -D 150M terms Fla Medium 250w -F 250M terms WANTS TO 1: iii:..... i:: ?: Miss. Medium 1kw -D 98M terms i ...... :...... INVEST CAPITAL Ala. Medium 250w -F 70M terms Gulf Metro Lkw -D 100M terms ZIn early 30's. Experienced 15 years FOR SALE Ga. Metro 5kw 200M terms all phases radio, network and in- Fla. Large 5kw 165M terms 2 dependents. Currently, manager Complete FM station in top Ala. Metro Lkw -D 175M terms a (past 4 years) highly successful top - California Market. Write: N.E. Major Lkw -D 325M terms rated station in top 30 markets. East Major Combo 850M terms Limited capital. Willing to invest Box 340R, BROADCASTING And Others i Zwith absentee ownership or in work- PAUL H. ing partnership. CHAPMAN COMPANY Box 379R, BROADCASTING 2 metropoli- INCORPORATED Highly competitive MEDIA BROKERS tan market, ag- BUSINESS OPPORTUNITY west. Requires Atlanta gressive management. Will Chicago Please address: also consider trade, smaller New York 1182 W. Peachtree market. San Francisco Atlanta 9, Ga. OPPORTUNITY: Box 349R, BROADCASTING ri\\\\\\\\\\\\\ \\\\\\\\`/ Southwest fulitime local. City of 12,000 one station market. Nice operation making Profitable and exciting future in closed - SALE FOR IMMEDIATE 4, money. $60,000 with $20,000 down. Mid- west kw day. 1 circuit television and other video sys- So. Calif. regional FM station with 4, station market of 15,000. %4, Making nice profits. $125,000 29%. Other tems. Leading manufacturer desires unlimited broadcasting, over 70 kw $48,000 to $1,000,000. PATT McDON- ERP. Covers all major So. Calif. % financially capable distributors with ALD, BOX 9266, AUSTIN, TEXAS or areas Completely equipped including % Jack Koste, 60 E. 42nd, N.Y. 17, N.Y. sales and business ability. % multiplex with SCA authorization. % % %. % Box 353R, BROADCASTING Approximate investment of $7,000.00 %.\ \ \ \ \+ . \ \ \ NORMAN & NORMAN required, plus ability to create and sus- INCORPORATED tain business thereafter. Factory train- FLORIDA Brokers - Consultants - Appraisers ing and promotional benefits liberally By owners, excellent growing mar- RADIO -TELEVISION STATIONS supplied. Openings in the following ket, all new equipment, excellent Nation -Wide Service earning and growth record. Number Experienced Broadcasters states for exclusive distributorships: one in market by all surveys since Confidential Negotiations 1958. Financial references required. Security Bldg. Davenport, Iowa Kentucky Florida No Brokers. North Carolina West Virginia Box 358R, BROADCASTING owwSTATIONS FOR SALE''- South Carolina Virginia Ours is a personal service, designed to Georgia Tennessee fit your finances, your qualifications and i Alabama Oklahoma your needs. Progressive low frequency If you are in the market for either an daytime station in Southern AM, FM or TV station anywhere in the be sure to contact us at once. Write: National Sales Manager metropolitan market. Ex- country JACK L. STOLL & ASSOCIATES Box tremely good potential. Valu- 325R, BROADCASTING 6381 Hollywood Blvd. able real estate included. Los Angeles 28, Calif. Box 363R, BROADCASTING H011ywood 4 -7279

122 (FOR THE RECORD) BROADCASTING, November 23, 1959 BMP- 8282 -KAGI Grants Pass, Ore., South- ern Oregon Bcstg. Co. Has: 1340kc, 250w, Unl. SUMMARY OF COMMERCIAL BROADCASTING Req: 930kc, 1kw, 5kw -LS, DA -N, Unl. BP -12409 -NEW Marathon, Fla., Key Bcstg. Compiled by BROADCASTING through November 17 Co. Req: 1300kc, 500w, DA, Day. ON AIR CP TOTAL APPLICATIONS BP- 12411-NEW Sante Fe, N.M., Sante Fe Bcstg. Co. Req: 970kc, lkw, Day. Lic. Cps. Not on air For new stations BP-12412--NEW Princeton, N.J., Greater AM 3,372 64 90 741 Princeton Bcstg. Co. Req: 1350kc, DA -2, Unl. FM 605 61 158 110 BP- 12416 -NEW Minneapolis, Minn., Hen- TV 4661 56 98 131 nepin Bcstg. Assts. Req: 690kc, 500w, DA, Day. OPERATING TELEVISION STATIONS BP- 12418-NEW Ojai, Calif., Rex. O. Stevenson. Compiled by BROADCASTING through November 17 Req: 1320kc, 500w, Day. BP -12424 -NEW Loudon, Tenn., Loudon VHF UHF TOTAL County Bcstg. Co. Req: 1360kc, 500w, Day. Commercial 446 76 522 BP- 12425 -WNBH New Bedford, Mass., E. Anthony & Sons Inc. Has: 1340kc, 250w, Unl. Non -commercial 33 10 43 Req: 1340kc, 250w, lkw -LS, Unl. BP- 12426 -WOOK Washington, D.C., United COMMERCIAL STATION BOXSCORE Bcstg. Co. Has: 1340kc, 250w, Unl. Req: 1340 kc, 250w, -LS, Unl. As reported by FCC through October 31, 1959 lkw BP -12427 - WHUB Cookeville, Tenn., AM FM TV WHUB Inc. Has: 1400kc, 250w, Unl. Req: 1400kc, 250w, lkw -LS, Unl. Licensed (all on air) 3,366 605 4661 51 BP- 12428-NEW Waynesboro, Va., John CPs on air (new stations) 62 552 Laurino. Req: 970kc, 500w, Day. air stations) 97 159 CPs not on (new 97 BP- 12430 -WWBZ Vineland, N.J. Commu- Total authorized stations 3,525 816 669 nity Bcstg. Service Inc. Has: 1360kc, 1kw, Applications for new stations (not in hearing) 487 77 59 DA -N, Unl. Req: 1360kc, 5kw, DA -2, Unl. Applications for new stations (in hearing) 240 28 67 BP- 12433 -WNLC New London, Conn., Total applications for new stations 727 105 126 Thames Bcstg. Corp. Has: 1490kc, 250w, Unl. Applications for major changes (not in hearing) 627 28 29 Reg: 1510kc, 5kw, DA -1, Unl. Applications for major changes (in hearing) 167 6 17 BP -12435 - WDXN Clarksville, Tenn., Total applications for major changes 794 34 46 Clarksville Bcstg. Co. Has: 540kc, 250w, Day. Licenses deleted 1 1 1 Req: 540kc, lkw, Day. CPs deleted 0 0 1 BP -12436 -NEW Colonial Village, Tenn., Morgan Bcstg. Co. Req: 1580kc, 250w, Day. BP -12438 -NEW Festus, Mo., Robert D. & which are no longer on the air, but Martha M. 1400kc, 250w, ' There are, In addition, ten tv stations retain their Rapp. Req: Unl. licenses. BP- 12445 -WION Ionia, Mich., Ionia Bcstg. Co. Has: 1450kc, 500w, Day. Req: 1430kc. which were on the air 2 There are, in addition, 38 tv cp- holders at one time but are no 5kw. DA. Day. longer in operation and one which has not started operation. BP- 12446 -KUEN Wenatchee, Wash., Queen Bcstg. Co. Has: 900kc, 500w, Day. Req: 900kc, lkw, Day. BP -12449 -NEW Colorado Springs, Colo., Mercury Bcstg. Req. 790kc, 500w, DA -Day. lanta, OK Bcstg. Inc., Atlanta, Ga., while BP- 12450-KYCA Prescott, Ariz., South- using non -DA, and KTXL Burkhart Bcstg. FCC announces west Bcstg. Co. Has: 1490kc, 250w, Uni. Req: Corp., San Angelo, Tex. 1490kc, 250w, 1 kw -LS, Unl. KGLA Los Angeles, Calif.- Remote con- BP- 12455 -WDAD Indiana, Pa., WDAD Inc. new process line Has: 1450kc, 250w, Unl. Req: 1450kc, 250w, trol permitted. -LS, Unl. WILM Wilmington, Del.- Remote control lkw permitted (main trans.). Following applications are at top of am BP -12457 -NEW Fountain City, Tenn., Ra- dio Fountain City Inc. Req: 1430kc, 1kw, WHOM -FM New York, N.Y. -Remote con- processing line and will be considered trol permitted (second remote control Day. point). by FCC beginning Dec. 19, Commission BP- 12458-WBIZ Eau Claire, Wis., WBIZ exten- Inc. Has: 1400kc, 250w, Unl. Req: 1400kc, Following stations were granted 250w, lkw -LS, UnI. sions of completion dates as shown: WCKR- has announced. Any new applications FM Miami, Fla. to Dec. 20, and W74AB or changes in applications BP- 12459-WBML Macon, Ga., Middle Springfield Television Bcstg. Corp., Athol, current that Georgia Bcstg. Co. Has: 1240kc, 250w, Unl. Mass .to May 1, 1960. may conflict with those that follow must Req: 1240kc, 250w, lkw -LS, Unl. WCKR -FM Miami, Fla.- Granted exten- BP- 12461-WBGB Jesup, Ga., Altamaha sion of authority to remain silent for period be filed with FCC by close of business Bcstg. Co. Has: 1370kc, 1kw, Day. Req: 1310 kc, 5kw, Day. ending Dec. 20. Dec. 18 in order to be considered. WHAP Hopewell, Va.- Granted authority BP- 12462 -WLOX piloxi, Miss., WLOX to sign -off at 8 p.m., except for special Applications from the top of proc- Bcstg. Co. Has: 1490kc, 250w, Uni. Req: 1490 events for period ending Feb. 29, 1960. kc, 250w, 1kw -LS, Unl. essing line: BP- 12463 -WMAJ State College, Pa., Cen- Actions of November 9 tre Bcstg. Inc. Has: 1450kc, 250w, Unl. Req: Tex. BP -12385 -New Chester, Va., Vernon H. 1450kc, 250w, lkw -LS, Unl, KEEZ (FM) San Antonio, -Granted Baker, 1410kc, Day. license covering decrease in ERP, increase Req: 5kw, BP-12464-WSLB Ogdensburg, N.Y., Sea- in ant. height, change in trans. location, BP- 12389 -WMJM Cordele, Ga., Southeast- way Radio Inc. Has: 1400kc, 250w, Unl. Req: studio location and remote control point. ern Bcstg. System. Has: 1490kc, 250w, UnI. 1400kc, 250w, lkw -LS, Unl. KCFM -FM St. Louis, Mo.- Granted mod. Req: 1490kc, 250w, 1kw -LS, Unl, BP-12468--NEW Tampa, Fla., Tamark of cp to increase ERP to 68 kw, decrease BP- 12391 -WGGG Gainesville, Fla., Radio Bcstg. Co., Inc. Req: 810kc, 1kw, DA -1, Uni. ant. height to 170 ft., change trans. location Gainesville Inc. Has: 1230kc, 250w, Unl. Req: BP- 12472-NEW Hudson Falls, N.Y., Ralph and make changes in ant. system: condi- N. Romano. Req: 1350kc, lkw, Day. tion. 1230kc, 250w, lkw -LS, Unl. BP- 12392-KCIL Houma, La., KCIL Inc. BP- 12473-WESC Greenville, S.C., Bcstg. Has: 1490kc, 250w, Unl. Req: 1490kc, 250w, Co. of the Carolinas. Has: 660kc 5kw, Day. lkw -LS. Unl. Req: 660kc, 10kw, DA, Day. License Renewals BP- 12475 -WJZM Clarksville, Tenn., Camp- BP- 12393 -WKRM Columbia, Tenn., Middle bell & Sheftall. Has: 1400kc, 250w, Unl. Req: Following stations were granted renewal Tennessee Bcstg. Co. Has: 1340kc, 250w, Uni. 1400kc, 250w, lkw -LS, Unl. of license: KGOS Torrington, Wyo.; KLAS- Req: 1340kc, 250w, 1kw -LS, Unl. TV Las Vegas, Nev.; KIML Gillette, Wyo.; BP- 12394-NEW Hendersonville, N.C., Wil- KEYE Perryton, Tex.; WKEI Kewanee, Ill.; liam R. Packham. Req: 1410kc, 500w, Day. Sec. 309(b) letters sent WCVS Springfield, Ill.; KABL Oakland, Calif.; KATY San Luis Obispo, Calif.; BP- 12396 -WMRB Greenville, S.C., Para- KAVL Lancaster, Calif.; KDAC Fort Bragg, mount Bcstg. Co. Has: 1490kc, 250w, Unl. Applications on which Sec. 309(b) Calif.; KDAN Eureka, Calif.; KDIA & aux., Req: 1490kc, 250w, lkw -LS, Unl. Letters have been issued: Oakland, Calif.; KFMB San Diego, Calif.; BP- 12397 -K SCB Liberal, Kan., Seward KFWB & aux., Los Angeles, Calif.; KIBS County Bcstg. Co. Has: 1270kc, lkw, Day. BP -12404 -NEW Palmetto, Fla., Palmetto Bishop, Calif.; KICO Calexico, Calif.; KPER Req: 1270kc, 500w, lkw -LS, DA -N, Unl. Bcstg. Corp. Req: 1220kc, lkw, DA, Day. Gilroy, Calif.; KRON -TV San Francisco, BP -12410 -NEW Midwest City, Okla., Tink- Calif.; KSBW Salinas, Calif.; KTIM San BP-12399--NEW Brunswick, Ga., Dixie Ra- er Area Bcstg. Co. Req.: 1220kc, 1kw, DA. Rafael, Calif.; KTUR Turlock, Calif.; KUKI dio Inc. Req: 1550kc, 1kw, Day. Day. Ukiah, Calif.; KXOA Sacramento, Calif.; -12400 N.Y., Radio KFAC -FM BP -NEW Canandaigua, BP -12414 - WRAK Williamsport, Pa., KCBH (FM) Los Angeles, Calif.; Station WESB. Req: 1550kc, 250w, Day. WGAL Inc. Has: 1400kc, 250w, Unl. Req: 1400 Los Angeles, Calif.; KRON -FM San Fran- Calif.; BP- 12403 -NEW Sapulpa, Okla., Oklahoma kc 250w, lkw -LS, Unl. cisco, Calif.; *KPCS (FM) Pasadena, BP- 12440 *KPFB (FM) Berkeley, Calif.; *KSPC (FM) Bcstg. Co. Req: 1550kc, 500w, Day. -WKBI St. Marys, Pa., The Elk - Bakersfield, Cameron Bcstg. Co. Has: 1400 kc, 250w, Unl. Claremont, Calif.; KERO -TV BP -12406 -NEW Enterprise, Ore., Wallowa Req: 1400kc, 250w, lkw -LS, Uni. Calif.; KFMB -TV San Diego, Calif.; KHJ- Valley Radio. Req: 1340kc, 250w, Unl. TV Los Angeles, Calif.; *KQED (TV) San BP -12477 -WAKE Atlanta, Ga., WAKE Francisco, Calif.; *KUSC (FM) Los Angeles, BP -12407 -NEW Winfield, Kan., Courtney Bcstrs. Inc. Has: 1340kc, 250w, Unl. Req: 4340 Calif. Bcstg. Co. Req: 1550kc, 250w. Day. kc, 250w, 1kw -LS, Unl. BROADCASTING, November 23, 1959 123 WandaNEWS Ramey put on a workman's helmet and WandaMAN! Ramey is half* the reason it took only from a construction elevator beamed out a KPIX six months for KPIX Noon News to become the special on the progress of the newest, tallest top -rated half -hour news show in the greater San building in San Francisco. Francisco Bay Area. She's one of many reasons Wanda Ramey rode with the S Squad at midnight most Bay Area viewers take 5 -KPIX Channel 5 to give KPIX Noon News Show viewers the low- - the most exciting station in town! down on San Francisco Detail Police. * The other half is John Weston, her co -star on Wanda Ramey brought her viewers face to face KPIX NOON NEWS SHOW with one of their new neighbors -a bearded beatnik recently moved to North Beach, S.F., from KPIX 5 San Francisco ® Westinghouse Broadcasting Company, Inc. Greenwich Village, N.Y. Object : to find out just Represented by Television Advertising Representatives, Inc. what makes a beatnik tick. New York Chicago Detroit Los Angeles San Francisco 124 BROADCASTING, November 23, 1959 work, with OUR RESPECTS TO .. . Mr. Cross designing and constructing many of its components. In 1942, he became Lt. Cmdr. Cross John Storrs Cross of the U.S. Navy. Headquartered in Washington, D.C., he reached the rank The youngest member of the FCC in three other young men) in a $750 of captain and saw service in the point of service, John Storrs Cross, has monthly hotel suite. Pacific and on four continents as a a reputation in unofficial Washington "We were living awful high on the communications officer in charge of circles as an entertaining and witty hog," Capt. Cross remembers. building, maintaining and operating storyteller. Young John Storrs Cross' budding communications systems of world -wide This trait "just comes natural for financial empire became a thing of the scope. folks back home in Arkansas," the com- past with the crash of 1929. He lost Joined State Dept. Despite the urg- missioner said as he launched into an all his cash and holdings and the four ings of his superiors, Capt. Cross be- explanation of how he made -and lost roommates lived for weeks off tidbits came Mr. Cross of the State Dept. in -a small fortune on the stock market. formerly served guests at their bar. 1946 "I decided that I was too damned The self- styled "country boy" from "I've never thought much of walnuts old to stay in the Navy," he said. Eureka Springs, Ark., constantly uses since then," he said. He was named assistant chief of homespun phrases which add levity to In 1930, Mr. Cross left Detroit with State's Telecommunications Div., a post his conversations. one of his cars and $12,000 indebted- he held until he joined the FCC. Describing his own qualifications ness. "I haven't been back since," The Telecommunications Div. is pri- after his appointment to the Commis- Comr. Cross said, but he did manage to marily concerned with formulating the sion at a highly critical time, Naval pay off the $12,000. policies of the U.S. on international Capt. Cross said: "I may not be too On to Washington Mr. Cross went communications matters and the cor- smart, but I'm awful clean." He was to work for the Columbia (S.C.) Rec- relation of such policies with foreign appointed by President Eisenhower at ord and later that same year (1930) nations. As assistant chief, Capt. Cross the height of 1958 congressional investi- went to Washington, D.C., as corre- participated in 18 international confer- gations which forced Comr. Richard A. spondent for several newspapers. Money ences. He was chairman of the U.S. Mack to resign. In fact, Comr. Cross, still was very hard to come by and his delegation on six occasions and vice a Democrat, remembers that he ex- clients dropped off one by one. In the chairman seven times, including the pected to get the job in 1955 when Mr. next year he worked for St. Elizabeth's NARBA conference, Mexican treaty Mack was appointed and also was con- Hospital in Washington and a D.C. and uhf negotiations with Mexico. He sidered at the time the late Wayne Coy contractor. also worked closely with representa- was named. Entering federal service for the first tives of the FCC during these interna- State Dept. Service After 12 years time, Comr. Cross joined the National tional conferences. as assistant chief of the Telecommuni- Park Service in 1931 as a field engi- Comr. Cross faced a searching in- cations Div. at the State Dept., Comr. neer in San Francisco. After designing terrogation by members of the Senate Cross had more than a layman's knowl- a water supply and sewer system in Commerce Committee at his confirma- edge of FCC's problems. "I didn't know Hawaii, Mr. Cross was transferred to tion hearing. Those were dark days the answers, though," he quickly adds. the department's Hot Springs, Ark., of- for members of the FCC, who had

When he finally was tapped by the fice as field engineer in charge. In been accused . publicly of malfeasance President, Capt. Cross said, it came as 1935, he went back to Washington and in office. Comr. Cross spent 21 hours a complete surprise. He was called to subsequently became assistant chief of answering questions by 16 senators. the White House ( "at first I thought it engineering for the National Park Ser- Soon after going to Washington in was a joke ") and asked if he would be vice. 1930 Mr. Cross met Ruth Fuller of interested in an appointment to the He acquired his first communications Eureka Springs, Ark., at a dance. Commission. experience with the Park Service, which She is the daughter of former Rep. John Storrs Cross was born Sept. 18, had a far -flung communications net- Claude Fuller, at 85 still a practicing 1904, in Birmingham, Ala. He re- attorney and a political power in Ark- ceived his early education at McCallie ansas. School for Boys in Chattanooga, Tenn., The congressman's daughter became and the Marion (Ala.) Military Insti- Mrs. John Storrs Cross in 1932. They tute. He was graduated from Auburn have two sons, John Fuller, who works U. in 1923 with a bachelor's degree in at the Fuller family bank in Eureka electrical engineering. Springs, and Naval Lt. Claude Chris- Black Tuesday Armed with his new topher, stationed at New London, degree, 19-year -old John Cross went to Conn. Detroit to make his mark on the world Handyman Cross Mrs. Cross re- -and was making rapid strides toward turns to Eureka Springs during the his first million, while having a good Ozark tourist season to run the Cross time in the process, before that black motel, built in 1954. The commissioner Tuesday in 1929 when the bottom fell can be found there, too, doing odd out of the stock market. jobs during the FCC summer hiatus. While in Detroit, Mr. Cross held Comr. Cross still likes to hunt, one down a variety of jobs -he sold securi- of the prime attractions drawing tour- ties. worked for Studebaker Corp., ists to "God's Country," the Ozarks. built five -and -ten -cent stores in the He also is proud of a 1936 Cord he Midwest and was survey chief for the bought new and calls antique cars one highway department. He also was so of his hobbies. He is a member of the successful on the stock market, mostly Washington Society of Engineers, Man- automotive, that he drove two new JUNIOR COMR. CROSS or Country Club and the Bethesda cars, owned a horse and lived (with How to be funny, but clean (Maryland) Presbyterian Church.

BROADCASTING, November 23, 1959 125 EDITORIAL

WHAT HAS happened in the wake of the quiz scandal Disaster or conquest? has happened before in other media, although you THE bind in which broadcasting finds itself demands swift wouldn't know it from reading the current prints. The fact and positive action. that quiz programs represented a fractional percentage of A special meeting of the full NAB board of 43 radio and total network programming has been ignored. No news- television broadcasters should be convoked immediately in paper or magazine has attempted to point up the superlative Washington. The best minds must assist in the formulation programming that emanates from the networks during most of policy. of the broadcast day, or to mention the millions expended If this need existed a week ago, it is doubly urgent now. for news programming and special event coverage. In the few days that have elapsed since the FCC gave first Every medium of communications, newspapers, magazines priority to hearings to begin Dec. 7 going all the way into and the motion pictures, has had its scandals and its programming and commercial practices, the Senate Com- dark days. Those individual entities that did not see the merce Committee has moved in. Chairman Warren Magnu- light passed out of the picture. But the media lived. Mostly son (D- Wash.) has called an extraordinary conference of his their troubles come during their adolescence. As the mass committee after Congress convenes in January, with the media are measured, both radio and television are striplings. Federal Trade Commission, FCC and representatives of In the quiz- rigging scandal, the newspapers and magazines radio and television to determine the adequacy of the Corn- had a big story. Some, with an eye to competition for the munications Act to cope with the problems-real or advertising dollar, overplayed it. The politicians, never back- fancied -that have mushroomed since the House Oversight ward about publicity, got on the bandwagon. The do- gooders Committee sprung its off- session quiz revelations. are still having a field day. The need for swift action is manifest in other areas too. Happily, in this otherwise gloomy climate, there are signs The Dept. of Justice, in compliance with the request of that the saner heads, even among the publishers, are reap- President Eisenhower, must come up with an opinion on praising their positions. They are beginning to recognize legal aspects of the law to control fraud and deception on that, in attacking competitive mass media, they may be turn- the air. The FTC has redoubled its scrutiny of commercials ing the guns of censorship upon themselves. If Congress that may be false and misleading. And the Oversight Commit- legislates to control programming, however slightly, it can tee, which started it all, will be back in business next month. legislate to control other media. BOTH THE FCC and the Senate proceedings should be seized upon by a united front of broadcasters as the THERE ARE statutes to cover frauds -such as those un- means by which they can lead in the establishment of a covered in the quiz proceedings. Perjury, as committed by national policy that will elevate broadcasting in prestige and quiz contestants, sponsors and producers, is a crime per se. stature. There is a clear course of action that needs im- If there has been commercial bribery in undercover payments plementation. to disc jockeys (payola) or to television producers in the per- In a sentence: The broadcaster must assume full respon- formance of particular tunes or surreptitious injection of free sibility for all programming. He must be the boss. In the advertising, the criminal codes are ample to mete out punish- future, he cannot delegate that responsibility to advertiser, ment. agency or program packager. Yet all are essential in pro- The Federal Trade Commission has jurisdiction over false viding balanced programming to the public. and misleading advertising. And the FCC can always take It means self- regulation, if oppressive new legislation is punitive action-even to the extreme penalty of license re- to be avoided. It means adherence to a stronger voluntary vocation- against persistent or willful offenders. code, if sanctions and penalties are not to be imposed through Broadcasting neither wants nor needs a czar. It does need new powers delegated to the regulatory authorities. a house -cleaning. It must undertake that task itself. It must There are encouraging signs. Networks are definitely be prepared to tell how it proposes to accomplish this to the moving toward overall control of their programming. In FCC at the upcoming hearing. And it must be prepared to this they need the cooperation of advertisers and agencies. give to Congress strong, direct and positive assurances that The NAB Television Code Review Board has enunciated action is being taken. The inevitable consequences of failure new and stringent principles of advertising acceptance. Sta- will be ill-conceived, untenable and possibly unconstitutional tions and networks are tightening controls on talent to rid legislation. the medium of the payola scourge. Upon the NAB devolves the role of statesmanship and Chairman John C. Doerfer of the FCC, who almost single - leadership in the present crisis. handedly among officials in Washington has urged extreme cautions in tampering with program regulation, sounded stern warnings last week in an address before the TvB convention in Chicago. Unless broadcasters, advertisers and other components set up internal controls promptly, he declared, Congress will act. He should know. There will be no wholesale defections of advertisers (despite the pirating onslaughts of the printed media) when the broadcaster assumes full control of his "editorial" content, as he must. In news programming, where the advertiser as- serts no control, the success stories are abundant both in radio and television. This cannot be accomplished overnight. The networks are in the anomalous position of being told that they control programming to the point of monopoly on the one hand, and that they do not exert enough control (witness the quiz-rigging disclosures) on the other. Those contradictions must be resolved, even if it means legislation to permit exceptions Drawn for BROADCASTING by Sid His from the antitrust laws. "Don't you think he's coming on a little strong ?" 126 BROADCASTING, November 23, 1959 M

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