MALIBU CONTINUES ITS MISSION TO CONNECT WITH CONSUMERS THROUGH NEW BOTTLE TECNOLOGY US rollout and a new take on NFC bottle cap technology will further strengthen the brands Connected Bottle journey

Malibu is continuing its global roll out of game called Sunshine Slide, for the chance to connected bottles in 2019 and will lead the win prizes. The bottles will also include fun new way with its Internet of Things (IoT) initiative additions like drinks recipes and sweepstake by introducing world-leading technology that competitions for consumers to enjoy. integrates near field communication (NFC) Malibu aims to constantly recruit new consumers technology into aluminum bottle caps. through its offering of personalized and relevant Malibu will deploy 300,000 connected bottles in content, which is why the brand is using its the states of Ohio and Texas as part of The Malibu strongest asset – the iconic Malibu bottle – to Games 2019. The launch of the new limited-edition support this. The consumer experiences offered connected bottles provides US local consumers by the connected bottled add optimum value and access to exclusive Malibu Games content with brand relevance for consumers, as they create just one tap of their unique opportunities mobile device. “Through the adoption of the IoT to connect the Equipped with brand with its a world-leading initiative, Malibu has transformed its audience. By design that transforming the showcases an bottles into media touchpoints” one asset Malibu aluminum bottle cap knows its consumers integrating NFC technology, as well as a QR code come into contact with, the brand is able to printed on the bottle neck, consumers are able to connect with its target audience on a much tap the bottles with their mobile devices and access deeper level, through the experiences it offers. an exclusive Malibu Games content experience. Speaking on the new technology, Simone Malibu has been experimenting with NFC ‘smart Quistgaard, Director of Business Development packaging’ since 2015, and the US release follows VIRTUE, the creative agency by VICE said: “With a successful deployment in the UK and Germany a chip in every bottle, Malibu makes a big push in 2018. Caitriona Murphy, Global Brand Manager, in bringing IoT to FMCG. With unproven tech like Malibu explains: “Through the adoption of the this, the need for constant iteration and testing IoT initiative, Malibu has transformed its bottles made us work closer with Malibu than ever before into media touchpoints, meaning we’re able – and it’s been a blast to boost their innovative to start a new conversation in a space that is spirit with creativity and gamification. Now that notoriously saturated. Our connected bottles help NFC becomes more naturally integrated in newer keep the brand relevant post-purchase, providing generations of phones, we’re sure to see more services and experiences to the consumer beyond opportunities to marry Point of Sale, Experiential the liquid itself. Bringing the Malibu Games and CRM in the future.” experience to consumers and allowing them to The new Malibu Connected Bottle featuring join in and share good times with friends is all part world-leading technology that integrates near field of the Malibu ethos”. communication (NFC) technology into aluminum The connected bottle will give consumers the bottle caps, has been developed in collaboration opportunity to join the Malibu Games, via a mobile with Guala Closures Group.

The roll-out of the connected bottles represents a first for the US market and will make its debut in select markets and stores beginning June 2019, while supplies last. For more information, please contact: malibu.press@pernod-.com About about malibu The absolut

Malibu is the number one flavored spirit brand globally. As the refreshing taste of summer, company Malibu has sustained 30 years of success and is sold in more than 130 countries worldwide, including the US, UK, France, Germany and The Absolut Company has the worldwide Canada. Malibu owes its unique taste to a responsibility for the production, innovation refined blend of Caribbean rum, flavor and strategic marketing of Absolut , and high-quality sugar. Malibu, Kahlúa and Our/Vodka. Malibu knows that summer is the time when is one of the world’s largest people feel their most free and happy, hence all spirits brands. Every bottle of Absolut Vodka marketing communication from Malibu is focused comes from one source, Åhus in southern on liberating the spirit of summer, helping people Sweden. Malibu is the No.1 rum-based coconut to live the best summer possible. Its product spirit in the world, sold in more than 150 portfolio reflects its mission to help people to countries. Kahlúa coffee is the world release their “summer selves”, reflecting the leader in its category. laid-back mood of the season #BecauseSummer. The head office is located in Stockholm, The broad product range comprises a range Sweden. Chairman and CEO is Anna of refreshing flavors capturing the essence of Malmhake. summer, including: Malibu Original, the iconic summer drink perfect for creating refreshing The Absolut Company is a part of Pernod summer ; and a selection of ready-to- Ricard, which holds one of the most prestigious drink cans offering fun and refreshing drinks brand portfolios in the sector. on the go, perfect for spontaneous summer moments with friends. Malibu is produced and marketed by The Absolut Company, part of , which holds one of the most prestigious brand portfolios in the sector.