A Case Study CJ CGV Hung Vuong Plaza, Ho Chi Minh City, Vietnam)
THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY (A case study CJ CGV Hung Vuong Plaza, Ho Chi Minh City, Vietnam) By Nguyen Vu Thuc Doan ID No. 014201100200 A skripsi presented to the Faculty of Business President University in partial fulfillment of the requirements for Bachelor Degree in Economics Major in Management January 2015 PANEL OF EXAMINERS APPROVAL SHEET The Panel of Examiners declares that the Skripsi entitled “THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY: A case study of CJ CGV Cinema Hung Vuong Plaza, Ho Chi Minh City, Vietnam” that was submitted by Nguyen Vu Thuc Doan majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on January 19th, 2015. Dra. Genoveva, M.M Chair – Panel of Examiners Filda Rahmiati, MBA. Examiner I Ir. Erny Hutabarat, MBA Examiner II SKRIPSI ADVISER RECOMMENDATION LETTER This Skipsi entitled “THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY: A case study of CJ CGV Cinema Hung Vuong Plaza, Ho Chi Minh City, Vietnam” prepared and submitted by Nguyen Vu Thuc Doan in partial fulfillment of the requirements for the degree of Bachelor in the Faculty of Business has been reviewed and found to have satisfied the requirements for a Skripsi fit to be examined. I therefore recommend this Skripsi for Oral Defense. Cikarang, Indonesia, January 5th, 2015 Acknowledged by, Recommended by, 15, 2014 Vinsensius Jajat Kristanto SE., MM., MBA Ir. Erny Hutabarat, MBA Head, Management Study Program Advisor iii iv DECLARETION OF ORIGINALITY I declare that this Skripsi, entitled “THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCES AND CUSTOMER LOYALTY: A case study of CJ CGV Cinema Hung Vuong Plaza, Ho Chi Minh City, Vietnam” is, to the best of my knowledge and beliefs, an original piece of work that has not been submitted, either in a whole or in a part, to another university to obtain a degree.
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