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Two Innovative New Milka Bars Will Be Launched with Excellent Potential for Stimulating Incremental Sales

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eNews 04/08 MILKA NOVELTIES LEAD THE WAY TO CANNES Kraft Foods World Travel Retail is ready for another exciting year with novelties across all key consumer need states. Milka moves into the spotlight to head the parade of Kraft Foods World Travel Retail launches at the TWFA world exhibition in Cannes and invites you to experience the Alpine world (Riviera Village RG 5). Furthermore there are many other surprises from Toblerone, Côte d'Or, Daim and the local brand Freia – as you will discover! Two innovative new Milka bars will be launched with excellent potential for stimulating incremental sales. Milka Toffee Whole Nuts will encourage trial amongst existing Milka lovers and also attract fresh admirers. The second tablet Milka Choco-Crispy combines crispy rice with the smooth taste of Alpine milk chocolate. Sharing bags with a choice of bite-size choclate pieces are an important trend in travel retail. So who can resist the new Milka Mix bag, an easy-to-carry bag of individually wrapped Milka naps in different flavours. The Milka Mix bag will make an ideal purchase for sharing en route amongst friends and family. For saying “thank you” or “thinking of you” the heart-shaped praline box of I love Milka makes an ideal intimate gift. The kids’ category is one of confectionery’s best growth opportunities. To further drive the category Milka will launch the Milka Lunch Bag. This re-usable bag – containing the cute Milka plush cow plus two Milka Alpine Milk naps bags - is an ideal gift for children. Milka novelties 2009 – Enjoy the Alpine Goodness Toblerone enters the premium segment with the exclusive Toblerone Ribbon Box, a sophisticated, feminine gift item that will allow travelers to surprise and delight lovers of Toblerone - filled with delicious, twist wrapped Toblerone milk chocolate chunks ideal to enjoy one by one. The distinctive new Toblerone Edelweiss Box, a novel addition to our informal gifts line-up adds extra “Swissness” to the Toblerone portfolio. The beautifully designed item enhances Toblerone’s reputation as THE symbol for Swiss chocolate allowing travelers to bring home their own “true piece of Switzerland”. New sharing sensations will be offered for the ever popular Tiny Toblerone: The Toblerone Tiny Milk Bag is ideal for gifting and sharing Toblerone milk chocolate. Toblerone expands the kids portfolio with two awesome kids products, leveraging on the popularity of the brand ambassador “Bernie”, the typical Swiss Saint Bernard dog. The value-added Toblerone Drinking Cup with cute “Bernie” figurine and the attractive Toblerone Kids Bag with a Bernie plush toy will melt any little one’s heart. Toblerone novelties 2009 – Your true piece of Switzerland Côte d’Or is proud to present two new praline products which meet the needs of travelers requiring a premium gift: The launch of Côte d’Or Oraïa further strengthens Côte d’Or’s presence in the premium gifting segment and fulfills the increasing consumer demand for single wrapped, premium gifts of quality chocolate. Côte d’Or Fèves de Cacao is an exclusive treat which will appeal to lovers of intense cocoa flavors. This unique, authentic concept captures the mythical origins of this intense chocolate: cocoa beans with praline or truffle filling. Côte d’Or praline novelties 2009 Oraïa and Fèves de Cacao The Daim brand has a proud tradition of bringing crunchy caramel chocolate enjoyment to friends and families: The new and stylish red gift pack Daim Crunchy Present filled with Daim Minis is an ideal token gift with a shiny touch of glamour. Daim Crunchy Present The much-loved Nordic brand Freia is delighted to introduce three guaranteed favourites for 2009: The Freia Melkesjokolade Eventyrpose XXL-sized bags contain Freia milk chocolate shapes depicting favourite Norwegian fairytale characters. The beautiful Freia Melkehjerter “I Love Norway” gift-box filled with delicious, thin Freia milk chocolate hearts appeals equally to patriotic Norwegian travelers and to tourists looking for a souvenir gift. Freia Walters Mandler is a mouth-watering blend of Freia milk chocolate and salted, roasted and caramelized almonds. This unique creation has been invented by famous “Walter”, an iconic Freia employee Freia favourites for 2009 since 1971. Kraft Foods World Travel Retail is proud to present its novelties and invites you to experience its iconic brand worlds at the TWFA world exhibition in Cannes (Riviera Village RG 5). If you have problems to view this newsletter please click here For further and actual information please visit our extranet site: www.kfwtr.com If you would prefer not to receive any further emails from Kraft Foods Switzerland LLC, World Travel Retail, please click here. Copyright 2008 Kraft Foods Switzerland LLC, World Travel Retail, All rights reserved..
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