Western University Scholarship@Western Electronic Thesis and Dissertation Repository 11-23-2018 10:00 AM The Cognitive Psychology of Humour in Written Puns James Boylan The University of Western Ontario Supervisor Katz, Albert The University of Western Ontario Graduate Program in Psychology A thesis submitted in partial fulfillment of the equirr ements for the degree in Doctor of Philosophy © James Boylan 2018 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Cognition and Perception Commons, and the Cognitive Psychology Commons Recommended Citation Boylan, James, "The Cognitive Psychology of Humour in Written Puns" (2018). Electronic Thesis and Dissertation Repository. 5947. https://ir.lib.uwo.ca/etd/5947 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact
[email protected]. Abstract The primary purpose of this dissertation was to investigate how humour from written puns is produced. Prior models have emphasized that novel or surprising incongruities should be important for humour appreciation (Suls, 1972; Topolinski, 2014). In study 1, a new approach to operationalizing incongruity as semantic dissimilarity was developed and tested using Latent Semantic Analysis (Landauer, Foltz & Laham, 1998). “Latent semantic incongruity” was associated with humour ratings, but only for puns with low ratings of familiarity from a prior occasion or for those with a low level of aggressive content. Overall, there was also an unexpected strong positive association between familiarity and humour ratings. Study 2 demonstrated that humour ratings for puns decreases with repeated exposures.