International Journal of Marketing and Management Research Vol. 11, Issue 3, March 2020, Impact Factor; 6.544, ISSN: (2229-6883) www.skirec.orgEmail Id:
[email protected] A STUDY ON CONSUMERS’ PERCEPTION AND SPECIAL EMPHASIS OF EMERGING MARKET ON BAJAJ TWO WHEELERS Dr.A.Nithya, Associate Professor Kongunadu College of Engineering and Technology, Trichy ABSTRACT Consumer is the central figure of all marketing activities. It is the consumer who determines the growth, prosperity and even existence of business enterprises. Hence the marketer should always feel the pulse of consumer. Consumer is the king in the business. The primary aim of modern business is to satisfy the consumer by meeting their needs and wants and thus makes profit by manufacturing quality of products. Thus, modern marketing become consumer oriented. Therefore business firm has to find out the consumer wants. In fact, the more consumers are satisfied the more will be the sales. Consumer satisfaction is not restricted to a particular product. It plays a momentous role as far as the launching of any products is concerned. In the modern automobile industry the two wheelers plays an important role. India, being a developing nation holds huge market for the two wheelers. Therefore competition is high for two wheelers market. The number of companies introduces variety models of two wheelers because it is a most favorable mode of personal transport. Moreover it is very cheaper as compared with three wheelers and four wheelers. The inherent attractiveness of two wheeler is also another important factor that influences the buying decision where consumer preference playing important role in buying a product.