Project to Enhance the Profile of Libya and Muammar Qadhafi

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Project to Enhance the Profile of Libya and Muammar Qadhafi Project to Enhance the Profile of Libya and Muammar Qadhafi Executive Summary of Phase 1 Goal of the Project According to the proposal agreed on July 4th 2006, the goal of the project was defined as follows: “The project is a sustained, long term program to enhance international understanding and appreciation of Libya and the contribution it has made and may continue to make to its region and to the world. It will emphasize the emergence of the new Libya and its ongoing process of change.” During the course of the project a second important goal was introduced by the client. This goal is to introduce Muammar Qadhafi as a thinker and intellectual, independent of his more widely- known and very public persona as the Leader of the Revolution in Libya. Libya has a unique positioning in the world, driven in particular by its history of the last forty years as well as by the high profile of the Leader. Libya is in the midst of a transition from an era when stringent sanctions isolated the country. Part of the strategy for the transition towards enhanced national economic development and security involves simultaneously upgrading the world’s understanding of Libya, as well as Libya’s understanding of the world. The strategy for achieving the goals of this program involves introducing to Libya important international figures that will influence other nations’ policies towards the country and make a contribution to the economic development of the country. Monitor anticipated that, by visiting Libya, these figures would become more informed about the country, develop a more sensitive understanding of the challenges that it is striving to overcome, as well as become part of a network building bridges between Libya and the rest of the world. In turn, through the process of direct contact and conversations with these figures, key Libyan decision-markers and stakeholders would develop a better understanding of the mindset of outsiders. Meaningful and deep relationships will be built in time as a result of personal connection, the development of trust, the recognition of mutual areas of interest and compatible ideas, as well as a willingness to collaborate to achieve common goals. The long-term nature of the program is informed by the fact that it will take time to change perceptions of Libya that are largely based on stereotypical characterisations. Changing these perceptions will involve sharing thoughtful, accurate, honest, perceptive and in many cases surprising data with the international community. In the first phase of the long-term program, dialogues were initiated between the Libyan leadership, and key international figures and high-end media outlets. Summary of Outcomes of the Project There have been a number of key outcomes as a result of the activities associated with this project: Firstly, there is an enhanced international understanding of Libya manifested in a growing network of influential international policy-makers, politicians (including both Democrats and Republicans in the United States), government officials, thought-leaders, academics, journalists and economic actors who have developed a sensitive understanding of the country, and are willing to talk openly with a range of audiences including each other, other leading actors, the international media and students. This network remains interested in developing relationships with Libyan counterparts. Secondly, there has been increased media coverage of Libya in leading international outlets. This coverage has been broadly positive and increasingly sensitive to the Libyan point of view, drawing attention to key recent developments in the country. In addition, there has been a degree of movement away from the stereotyped or caricatured portrayals of the Leader. Third, there is an enhanced understanding in Libya of the needs, priorities, mindset and protocols of the international community, as well as an understanding of how Libya can play a constructive role in global and regional issues. Finally, there has been a positive contribution towards economic development through the introduction of potential foreign investors who are major economic actors with impressive international networks. These actors are prepared to commit significant capital to projects in Libya while showing an interest in and commitment to developing human capacity in the country. Project to Enhance the Profile of Libya and Muammar Qadhafi © 2007 Monitor Company Group, L.P. — Confidential Executive Summary of Phase 1 2 Action Plan for the Project As outlined above, the strategy for accomplishing the goal focused on bringing to Libya a group of leading individuals and creating the context for dialogue between them and senior Libyan stakeholders, including the Leader, while having a first-hand experience of Libya. These dialogues, which occurred with some of the world’s foremost scholars and influencers, were designed to elevate Libya’s agenda to a more prominent global position, and to establish the foundation for stronger links in the West and elsewhere. The approach was augmented with a media strategy designed to elevate and clearly communicate Libya’s goals and agenda for the future. Visitors Visitors had the opportunity to meet and exchange ideas with Libyan individuals including the Leader, Saif al-Islam al-Qadhafi, senior government officials, leading political scientists and academics, and prominent members of the business community. Each visitor described how their visit challenged some of their pre-conceived notions about the country. Each individual articulated his or her desire to remain connected to Libya, to visit again, to meet the Leader again (or for the first time in some cases) in order to pursue their dialogue. All remained convinced that the role they were playing was to encourage Libya to continue on its path of increasing interaction with other nations, developing its economy to create greater prosperity for all Libyans, and finding a way for Libya to contribute productively to regional and global issues. These visits also provided a unique and privileged account of conversations between Qadhafi and international thought-leaders. The conversations between Qadhafi and some of the most renowned and influential scholars and philosophers of recent history were deeply personal, congenial, and thought-provoking. The account of these conversations is extraordinarily valuable because it reflects aspects of the Leader that are little known to most outsiders, sheds valuable insight into governance in Libya, and informs a more profound and thoughtful understanding of Libya. A number of the visitors delivered public lectures in Tripoli during their visits. These were all very well-attended with at least 200 people in the audience. There was active dialogue between the public and the speakers which often exceeded the time allotted for the lectures. Ultimately most visitors had the opportunity to meet a cross-section of Libyan people, an experience which each one of them acknowledged was meaningful. Project to Enhance the Profile of Libya and Muammar Qadhafi © 2007 Monitor Company Group, L.P. — Confidential Executive Summary of Phase 1 3 Many of the visitors Monitor brought to Libya have individually briefed all levels of the United States government including specifically the President, Vice President, Heads of National Security and Intelligence as well as the Secretary of State. To accompany this document we have assembled a binder containing the “Output and content of Phase 1”. Section 2 of this binder includes the materials associated with the visits to Libya of each individual. Identification of relevant visitors Monitor undertook to work with the client to identify appropriate individuals. The client provided a list of preferred individuals which Monitor supplemented with additional visitors. In addition, over the course of the project Monitor developed an extensive list of high-caliber individuals who could visit Libya in the future. In the next phase of the project Monitor and the client should work closely to develop a strategy to further develop Libya’s international network. This requires jointly identifying relevant individuals of interest. Recruitment of visitors Each individual was recruited through Monitor’s extensive international network. The Monitor team personally contacted individuals and encouraged them to visit Libya. To-date only Danielle Pletka declined to visit Libya. All other individuals either agreed to a date or indicated their interest in collaborating as well as a potential visit in the future. Client briefing Monitor undertook to brief the Libyan client on the individuals they would meet, to summarise relevant texts and indicate potential areas of discussion. Visitor briefing and debriefing Monitor briefed each individual on Libya; planned their visit and accompanied them to Libya; debriefed the individuals in order to delineate clear opportunities for follow-up and collaboration, as well as to help them make sense of their experience. Monitor provided the client with a report summarising the visits to Libya of the individuals. Ongoing dialogue with visitors Monitor continues to act as a conduit between the visitors and Libya, maintaining regular and active contact with all of the individuals. This is a vital contribution towards reinforcing the Project to Enhance the Profile of Libya and Muammar Qadhafi © 2007 Monitor Company Group, L.P. — Confidential Executive Summary of Phase 1 4 network and ensuring that it continues to develop and flourish. In the future the goal will be to have this dialogue sustained by key Libyan stakeholders. As part of this project, 12 individuals made a total of 15 visits to Libya from July 2006 through June 2007. Visitors who met with Qadhafi as part of the Project to Enhance the Profile of Libya and Muammar Qadhafi Richard Perle Perle is an American political advisor and lobbyist. A former assistant Secretary of Defense (Reagan administration) Perle worked on the Defense Policy Board Advisory Committee (1987 to 2004) and was Chairman of the Board under the second Bush Administration (2001 to 2003). Perle made two visits to Libya (22-24 March and 23-25 July 2006) and met with Qadhafi on both occasions.
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