Amanda Palmer and the #LOFNOTC: How Online Fan Participation Is Rewriting Music Labels
. Volume 9, Issue 2 November 2012 Amanda Palmer and the #LOFNOTC: How online fan participation is rewriting music labels Liza Potts, Michigan State University, USA Summary Recent events in digital culture are changing the ways in which artists and fans are able to interact. By resisting traditional labels as a musician and performer, Amanda Palmer has set out to redefine the ways in which artists and their audiences connect. Through her early work as a street performer, Palmer understood the need for a bond between artist and audience. With an ability to embrace participatory culture, in her live performances, blog, and Twitter stream, Palmer’s actions are unconventional and often provocative. In this article, I trace these interactions, arguing that Palmer and her participatory fans are rewriting traditional norms about recording artists and their audiences. Keywords: Participation, fans, music, recording industry, social media, Amanda Palmer, Neil Gaiman. Introduction In her 2010 blog post entitled ‘Why I am Not Afraid to Take Your Money,’ musician Amanda Palmer called for a radical move away from traditional recording industry strategies for production and distribution. In Palmer’s manifesto, she describes how artists will be bypassing their labels and going to their audience: ‘coming straight to you (yes, YOU, you who want their music, their films, their books) for their paychecks’ (2010). Rather than keeping them at arm’s length, Palmer works to include her fans in her work. Her fans have embraced this role, communicating with her through various online channels and participating in her work. Palmer’s recent success in raising over $1M on Kickstarter (Palmer, 2012a) is just one indication of how her fans are helping her reinvent funding models for artists.
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