PERIYAR UNIVERSITY (Reaccredited with ‘A’ Grade by NAAC) Periyar Palkalai Nagar Salem – 636 011

Submitted by Dr.K.Krishnakumar Associate Professor

Department of Commerce School of Business Studies Periyar University Periyar Palkalai Nagar Salem – 636 011

BIO-DATA

1. Name : Dr.K.KRISHNAKUMAR

2. Age and Date of Birth : 47, 6th June 1971

3. Post held at present : Associate Professor,

4. Address 4.1 Official : Associate Professor Department of Commerce Periyar University Salem – 636 011. Tamilnadu. Email : [email protected] [email protected] Phone : 0427 – 2345766 – Ext – 264 Mobile : 094442 42361 4.2 Residential : S1, Kurunji Kudil Apartments Saral Village Nagaramalai Adivaram Alagapuram Salem – 636 016

5. Qualification : M.Com., M.Phil., MBA., Ph.D

6. Experiences 6.1 Academic : Teaching: 18 Years Research: 13 Years 6.2 Industrial : 6 Years

7. Publication : Journals / Conference Proceedings etc: 104 (AnnexureI) International National Conference Edited Web Proceedings Volume Publications 45 28 16 11 4

Text Books : 2 (Annexure I)

8. M.Phil and Ph.D Guidance : M.Com Guided- 74, M.Phil Guided–43, Guiding- Ph.D Guided-8, Ph.D Guiding-8 (Annexure II)

9. Seminars/Conferences/Workshops/Courses: 138 (Annexure III) 9.1. Organized : 5 9.2 Attended : 133

10. Areas of Specialization : 9.1. Marketing Management 9.2. Accounting 9.3 Strategic Management 9.4 Entrepreneurship Development 11. Resource Person : 54 (Annexure IV)

12. Other Information 12.1. Acted as Principal i/c, Periyar University College of Arts and Science (Constituent College, Harur from 27/11/2014 to 18/8/2015) 12.2. Acted as NSS Programme Officer, NSS Unit I, Periyar University 12.3. Acted as Programme Officer, Red Ribbon Club, Periyar University 12.4. Acted as Associate Editor, SELP Journal of Social Sciences (ISSN: 0975-9999) 12.5 Associate Editor, Research Explorer (ISSN: 2250 – 1940) 12.6. Editorial Board Member, European Journal of Business and Social Sciences (ISSN: 2235 – 767X) 12.7. Life Member, Indian Accounting Association 12.8. Life Member, Indian Academic Researchers’ Association

13. Awards : 4 13.1. Bharat Jyoti Award- by India International Friendship Society, New Delhi 13.2. Best Citizens of India Award – by International Publishing House, New Delhi 13.3. Best Research Advisor Award – By Indian Academic Researchers Association, Trichy 13.4. Best Social Scientist Award - By Indian Academic Researchers Association, Trichy

14.Copy Rights : 2 14.1. Copy right “Model for Consumer Packaged Food Products”- Copy Right India New Delhi,, June 2017, Reg No. L-66324/2017, Dt.08/06/2017 14.2. Copy right “Quality of Work Life and Work Life Balance Model – A Parametric Approach” – Copy Right India New Delhi, February 2018. Reg No. L-73161/2018, Dt.09/02/2018 14.3. Copyright “Parametric and Non-Parametric Model of Brand Loyalty of Consumer Packaged Food Products” – Copyright India New Delhi, November 2018, Reg No:L-79060/2018 Dt.27/11/2018 14.4. Copyright “Model of Brand Equity for Consumer Packaged Food Products” – Copyright India New Delhi, November 2018, Reg No:L-79212/2018 Dt.29/11/2018

15. Abroad Visit : Srilanka

16. Other Particulars 16.1. Member of Board of Studies 16.2. Question paper setter for various Universities and Institutions 16.3. Member of Inspection Commissions for Affiliated Colleges 16.4. Served as Camp officer for various central valuation camps

Place : Salem Date : Dr.K.KRISHNAKUMAR ANNEXURE – I List of Publications National and International

S. Title of the Article Author Co-Author Name of the journal Vol. No. ISBN/ UGC List No (s) & pp ISSN 1. 1Indian Aviation industry – A Dr.K.Krishnakumar P.Baby International Journal of ISSN:2229-6883 SWOT Analysis Marketing and Management Research, Vol.2, Iss.9, pp.39- 50, Sep .2011 2. 2An Empirical Study on Factors Dr.K.Krishnakumar V.Selvam Zenith International Journal of ISSN:2231-5780 Influencing E-Banking Services: Multidisciplinary Research, With Special Reference to ICICI Vol.1, Iss.6, pp.131-146,Oct bank in Gobichettipalayam 2011 Town 3. 3The Impact of Brand Association Dr.K.Krishnakumar P.M.Sugavaneshwar International Journal of ISSN:2229-6883 on Consumer Durables i Marketing and Management Research, Vol.2, Iss.12, pp.73- 94,Dec2011 4. 4Service Quality in Airline Dr.K.Krishnakumar P.Baby International Journal of ISSN:2229-6883 Marketing Marketing and Management Research, Vol.2, Iss.12, pp.109-119,Dec2011 5. 5Domestic Airlines in India – An Dr.K.Krishnakumar P.Baby Research Explorer, Vol. 1, ISSN:2250-1940 UGC Analysis Iss.1, pp.79-83Jan- Jun2012 6. 6Role of Media in Health Dr.K.Krishnakumar K.Radha International Journal of ISSN:2277-1212 Awareness – A Study with Research in Education and Reference to Rural People Communication Technology, Vol.1, pp.1-108, Dec- Feb2012 7. 7Role of Responsiveness Factor Dr. K.Krishnakumar P.Baby Indian Journal of Applied ISSN-2249-555X. in Enhancing Domestic Airlines Research, Vol. 2, Iss.1, Oct Peer Reviewed Service Quality 2012 8. 8Quality of Work Life – A Dr.K.Krishnakumar P.Sugavaneshwari Excel International Journal of ISSN:2249-8834 Phenomenon for Organizational Multidisciplinary Management Success Research, Vol.2, Iss.11, pp.220-230,Nov 2012 9. 9Economic Value Added (EVA) – Dr.K.Krishnakumar P.Tamilselvan Excel International Journal of ISSN:2249- 8834 A Financial Performance Multidisciplinary Management Measure Research, Vol.3, Iss1, pp. 90- 96,Jan2013 10. 1A Study on Customer Dr.K.Krishnakumar A.Jayakumar and Research Digest. Vol.7, Iss.4, ISSN:0973-6387 UGC 0Reletionship Management with L.Kannan pp.5-13, Jan- March2013 Special Reference to AVR Swarnamahal Jewellery in Salem 11. 1Welfare Schemes of Tamilnadu Dr.K.Krishnakumar P.Tamilselvan Research Explorer, Vol. 1, ISSN:2250-1940 UGC 1Adi Diravidar Housing and Iss.1, pp.49-53,Jan-Jun2013 Development Corporation Ltd – An Overview 12. 1Occupational stress- A Overview Dr.K.Krishnakumar S.Kavitha International Journal of ISSN:2321-5615 2 Research & Business Innovation, Vol.1 No.2, pp- 178-180,July 2013 13. 1Brand Extension – An Over Dr.K.Krishnakumar S.Kavitha Research Explorer, Vol.II. ISSN:2250-1940 UGC 3View Special Issue, pp – 68-72, Sep 2013 14. 1Occupational Stress among the Dr.K.Krishnakumar S.Kavitha International Journal of ISSN:2277-8179 4Private College Faculty Scientific Research, Vol. 2. No. Impact Factor 12, pp- 72-76.Dec 2013 0.3317. Peer Reviewed 15. 1A Study on Relevance Factor in Dr.K.Krishnakumar K.Radha International Journal of ISSN :2347-856X 5Effectiveness of Television Business and Administration Advertisement on consumer Research Review Purchase Decision in Salem .Vol.III, Issue No.2, Nov-Jan District 2014 16. 1Role of Commercial Banks in socio Dr.KKrishnakumar P.Tamilselvan Indian Journal of Applied ISSN: 2249-555X 6– Economic Development of SCs Research.Vol.4 Issue .3, pp.12-13 (Impact Factor: and STs (A Study with Special (March 2014) 0.8215). Reference to TAHDCO Schemes in Peer Reviewed

17. 1Brand Loyalty of Footwear Dr.K.Krishnakumar S.Kavitha Global Journal for Research ISSN: 2277-8160 7 Analysis.Vol.3 Issue .4, pp. 30- 31 (Impact Factor: (April 2014) 1.5408). Peer Reviewed 18. 1Event Management- An Overview Dr.K.Krishnakumar M.Arul Research Explorer, Vol.III, ISSN:2250-1940, UGC 8 Iss.9(2), pp. 145-147, July- (Impact December 2014 Factor:0.389) 19. 1The Role of Entertainment Factors Dr.K.Krishnakumar K.Radha Research Explorer, Vol.III, ISSN:2250-1940, UGC 9of Television Advertisements on Iss.9(2), pp. 156-161, July- (Impact Purchase Decision December 2014 Factor:0.389) 20. 2Brand Loyalty An Overview Dr.K.Krishnakumar S.Kavitha Research Explorer, Vol.III, ISSN:2250-1940, UGC 0 Iss.9(2), pp.182-185, July- (Impact December 2014 Factor:0.389) 21. 2Working Environment and stress – Dr.Krishnakumar S.Kavitha Paripex- Indian Journal of ISSN:2250-1991 1A study with reference to private Research .Vol.3 Issue .9, pp. 13- (Impact Factor: College Faculty 16 (September 2014) 1.6714). Peer Reviewed 22. 2The influence of Products Attributes Dr.K.Krishnakumar S.Kavitha Global Journal for Research ISSN: 2277-8160 2towards Brand Loyalty of Masala Analysis .Vol.3 Issue .10, pp. 27- (Impact Factor: Products among women in Salem 28 (October 2014) 1.5408). city Peer Reviewed 23. 2Evaluation of Brand Attributes and Dr.K.Krishnakumar S.Kala IOSR Journal of Business and ISSN: 2319-7668 UGC 3brand awareness of personal care Management, Vol.16, Iss.12, products in Chennai pp.26-30. 24. 2Modeling of Brand Trust – A Study Dr.K.Krishnakumar S.Kavitha International Journal of ISSN: 2319-4995 4with reference to Hair Oil Contemporary Commerce, Vol.4, Peer-Reviewed, Pp.17-24 Refereed 25. 2Effectiveness of Trustworthiness on Dr.K.Krishnakumar S.Kala International Journal of ISSN: 2277-7881 4Brand Loyalty of Oral Care Multidisciplinary Education (Impact Factor: Products in Chennai Research”, Vol.4, 2.972) Issu,2(4)February 2015, pp192- Peer Reviewed 199.

26. Rural consumer Behavior towards Dr.K.Krishnakumar S.Kavitha Journal of Exclusive Management ISSN:2323-822X cosmetics ( a study with reference to Science (A monthly International Impact Factor 2.78 women in omlaur Taluk) Journal) vol.4, Iss.6 June 2015, pp43-46. 27. 2Customer satisfaction on Edible oil Dr.K.Krishnakumar S.Saranya International Journal of South ISSN: 2249-7137 6(a study with reference to Asian Academic Research (Impact Factor: Taluk) Journals, Vol.5, Iss.5, May SJIF 2013=5.099) 2015.pp 227-232 28. 2A Study on Issues and Challenges Dr.K.Krishnakumar M. Arul and International Journal of Research ISSN: 2321-5615 7of Social Entrepreneurship in India S.Saranya & Business Innovation, Vol.3, (Impact No.2, January-June 2015.pp 169- Factor:1.53) 171 29. 2Online Buying Behaviour (A Study Dr.K.Krishnakumar S.Saranya and Global Journal for Research ISSN:2277-8160 8with Reference to higher education A. Deepa Analysis, Vol.4, Issue.8, August (Impact Factor Students in Salem) 2015..pp.72-73. :3.1218) Peer Reviewed 30. 2A Study on Investor’s Attitude Dr.K.Krishnakumar A.Velmurugan Research Explorer, Vol.IV, Iss.11, Research Impact 9Towards Birla Life Mutual Funds July-December 2015. Pp 1-5 Factor: 1.056 UGC Investment with special reference to Global Impact Factor: 0.398 31. 3Service Quality in Automobile Dr.K.Krishnakumar S.Kavitha and S. International Journal of Scientific ISSN No 2277 – 0Industries (A Study with reference Poorani Research, Vol.4, Iss.11, November 8179 (Impact to SKS Automobiles in Salem) 2015. Factor: 3.2416) Peer Reviewed 32. 3A study on investor’s attitude Dr.K.Krishnakumar A.Velmurugan Research Explorer, vol.IV, Iss- ISSN: 2250- 1towards birla sun life mutual funds 11, pp.1-5 (Dec-2015) 1940(P), UGC investment with special reference to 2349-1647(O) Salem district Impact Factor: 0.389 33. 3A Study on Consumer’s Awareness Dr.K.Krishnakumar A.Velmurugan and Dr.R.K.Shanmugam International ISSN:9810-7291, 2towards consumer protection act C.Akila Journal of Science and with special reference to Humanities, February 2016 PP 34- Kallakurichi taluk of Villupuram 35 District. 34. 3Switching Behaviour of Tooth Paste Dr.K.Krishnakumar S.Saranya International Educational E-ISSN No:2455- 3( A Study with reference to Salem Scientific Research Journal, Vol.2, 295X (Impact City) Iss.7, Pp. 85-86, July 2016 Factor:3.606) Peer Reviewed 35. 3Awareness of Corporate Social Dr.K.Krishnakumar Dr.S.Kavitha Scholars World International ISSN:2319-5789 4Responsibility among Higher Refereed Multidisciplinary (Scientific Impact Education Students in Salem Journal of Contemporary Factor-4.433) District Research, Vol. IV. Iss.IV, Pp. 75-79, October 2016 36. 3Brand Extension – An investigative Dr.K.Krishnakumar International Journal of Research ISSN: 2321-5615 5Approach & Business Innovation, Vol.4, (Impact No.3, Special Issue December Factor:1.53) 2016,PP-202-208 37. 3Financial issues in event Dr.K.krishnakumar M.Arul International Journal of ISSN: 2349-5979 6management practices: A study with Multidisciplinary Research and (Impact reference to unorganized event Development, Vol.4, Iss.3, March factor(RJIF):5.72)I management practitioners in Salem 2017,PP 34-38 ndex Copernicus district 2015:67.48

38. 3A Study on Consumer Morals Dr.K.Krishnakumar A.Velmurugan, and Dr.R.K.Shanmugam International ISSN:9810-7291, 7towards Online Shopping with C.Akila Journal of Science and special reference to Taluk of Humanities, March 2017 Salem District 39. 3A Study on Employee’s job Dr.K.Krishnakumar A.Velmurugan Research Explorer, vol.V, Iss- ISSN: 2250- UGC 8satisfaction towards banks with 14, pp.12-15 (Jan-July-2017) 1940(P), special reference to Kallakurichi 2349-1647(O) taluk of Villupuram District Impact Factor: 2.014 40. 3Demystifying Online Healthcare Dr.K.Krishnakumar S.Saranya Emperor International Journal ISSN: 2395-5929 UGC 9Services of Finance and Management Impact Factor:1.14 Research, Vol.IV, Iss.01, Scientific Journal Pp.59-67 (January 2018) Impact Factor - 4.253 (UGC) 41. 4Issues in Service Quality on Event Dr.K.Krishnakumar M.Arul Emperor International Journal ISSN: 2395-5929 UGC 0Management Practices (A Study of Finance and Management Impact Factor:1.14 with reference to unorganized event Research, Vol.IV, Iss.01, Scientific Journal management practitioners in Salem Pp.68-73 (January 2018) Impact Factor - District) 4.253 (UGC) 42. 4Employee Motivation – A study Dr.K.Krishnakumar R.Premalatha International Organization of P.ISSN:2319-7668 UGC 1with reference to JSW Steel Scientific Research Journal, E.ISSN: 2278-487 Limited, Salem works, Salem Vol.20, Iss.2(ver.X), Pp.41-46, Impact factor-3.52 (February 2018) 43. 4Compensation Management – A Dr.K.Krishnakumar R.Premalatha Bodhi International Journal of E-ISSN No: 2456- UGC 2Mechanism for Employee Research in Humanities, Arts 5571 Motivation and Science, Vol.2, S.Iss. 2, UGC Approved Pp.151-154 (February 2018) Journal:44274 44. 4Problem faced by Women Dr.K.Krishnakumar S.Anu Bodhi International Journal of E-ISSN No: 2456- UGC 3Entrepreneurs Participating in EDP Research in Humanities, Arts 5571 and Science, Vol.2, S.Iss. 2, UGC Approved Pp.155-159 (February 2018) Journal:44274 45. 4Work Life balance of Working Dr.K.Krishnakumar S.Saranya Shanlax International Journal ISSN No:2320-4168 UGC 4Women in BPO Industry of Commerce, Vol.6, Iss.3, Impact Pp.36-42 (March 2018) Factor:3.017 UGC Approved Journal Number44120

National 1 Instruments of Governance in Dr.Krishnakumar Dr.K.Maruthamuth Raj Journal of Commerce, - Cooperatives u Vol.1, Iss.1, pp. 21-23, Dec 2005 2 Factoring Services – An Dr.Krishnakumar Dr.A.Jayakumar Indian Commerce Bulletin, ISSN:0972-6187 Analysis of CANBANK Factors and Vol X , No1, pp. 20-27, Ltd Dr.K.Maruthamuth January 2006 u 3 Indian Cooperative Movements: Dr.Krishnakumar Dr.A.Jayakumar Raj Journal of Commerce, , - Issues and Challenges Issue No.2, pp.11-13, June 2005 4 Consumer Behaviour and Brand Dr.Krishnakumar Dr.K.Maruthamuth Indian Journal of Marketing, ISSN:0973-8703 Preference of Britannia Biscuits u and Vasan Vol.XXXVI, Iss.8, pp.17-21, – An Empirical Study with August 2006 Reference to Salem, Tamilnadu 5 Customer Satisfaction of ICICI Dr.Krishnakumar M.Vasan The Economic Challenger, ISSN:0975-1351 UGC Bank Debit Cards Vol.33, Iss.9, pp.71-74, October- December 2006 6 Influence of Socio Economic Dr.Krishnakumar _ Raj Journal of Commerce, - Factors on Elements of Iss.7, pp. 7-12, February 2007 Customer Based Brand Equity – A Case Study with Reference to TVS Two Wheelers 7 Role of Enterprise Resource Dr.Krishnakumar Dr.K.Maruthamuth Southern Economist, Vol.45, ISSN:0038-4046 UGC Planning in Changing Scenario u and Vasan No.1, pp.72-74, May 2007 8 Retail Industry in India – A Dr.Krishnakumar Dr.K.Maruthamuth The Economic Challenger, ISSN:0975-1351 UGC Review u and Vasan Vol.09, Iss.36, pp. 25-30 July- September 2007 9 Influence of Socio Economic Dr.Krishnakumar Dr.K.Maruthamuth Raj Journal of Commerce, - Factors in Job Satisfaction – A u and Vasan Iss.3, pp.6-10 December 2009 Case Study with Reference to Credit Co-operatives in Tiruvarur District 10 HRM Practices in Cement Dr.Krishnakumar Asia pacific Journal of Social ISSN:0975-5942 UGC Industry in India – A Case of Sciences, Vol.1, No.2, pp. India Cements Ltd 154-173, June- December 2009 11 Owners’ Preference and Dr.Krishnakumar - SELP Journal of Social ISSN:0975-9999 UGC Satisfaction Towards Cars – A Sciences, Vol.1, Iss.1, pp.38-42 Study with Reference to Salem District, Tamilnadu 12 Financial Inclusion – An Dr.Krishnakumar P.Baby SELP Journal of Social ISSN:0975-9999 UGC Economic Growth Driver Sciences, Vol. 1, Iss.3, pp. 45- 50. July-September 2010. 13 Harnessing the Services of India Dr.Krishnakumar Lina George Research Lines, Vol.III, No. II ISSN:0975-8971 Post for Eradicating Poverty B, pp.90-94, December 2010 Through Micro Finance 14 Going Global – SWOT Analysis Dr.Krishnakumar P.M.Sugavaneswar Nehru Journal of Management ISSN:2230-7974 (With Reference to Indian i and Research, Vol.1, Iss.3, Market pp.172-173, June 2011 15 Corporate Social Responsibility Dr.Krishnakumar V.Selvam Indian Economic Panorama, - – A Multidimensional Approach Vol.20, No.3A, pp.34-36, January 2012 16 A View on Corporate Social Dr.Krishnakumar K.Radha The Economic Challenger, ISSN:0975-1351 UGC Responsibilities in India Vol.14, Iss. 55, pp. 72-75, April-June 2012 17 Mobile Banking – An Overview Dr.Krishnakumar V.Selvam Indian Economic Panorama, - Vol.22, No.1, pp.14-16, April 2012. 18 Women Self-Help Groups – An Dr.Krishnakumar K.Radha Indian Economic Panorama, - Over View Vol.22, No.2, pp.35-38, July 2012 19 The Role of Advertisement in Dr.Krishnakumar K.Radha Indian Journal of Applied ISSN:2249-555X Buying Behaviour Research, Vol.1, Iss.11, pp.13- 15, August 2012. 20 Role of Work Environment in Dr.Krishnakumar P.M.Sugavaneswar Indian Journal of Applied ISSN:2249-555X Enhancing Quality of Work Life i Research, Vol.1, Iss.12, pp.17- (A Study with Reference to 20, September 2012. ONGC, Cauvery Basin) 21 Organisation Culture and Dr.Krishnakumar P.M.Sugavaneshw SELP Journal of Social ISSN:0975-9999 UGC Climate – A Crucial Factor of ari Sciences, Vol.III, Iss.12, Quality of Work Life pp.155-162, October 2012 22 Television Advertisement – A Dr.Krishnakumar K.Radha SELP Journal of Social ISSN:0975-9999 UGC SWOT Analysis Sciences, Vol.III, Iss.12, pp.163-166, October 2012 23 Domestic Airlines Preference Dr.Krishnakumar P.Baby SELP Journal of Social ISSN:0975-9999 UGC and Purchase Decision Sciences, Vol.III, Iss.12, pp.185-191, October 2012 24 The Role of Media on Purchase Dr.Krishnakumar K.Radha Indian Economic Panorama, - Decision of Durable Goods Vol.22, Iss.4, pp.16-19, January 2013 25 Financial inclusion of women Dr.Krishnakumar Lina George Poseidon Journal of Commerce (ISSN: 2319 – through SHG bank Linkage Management and Social 6238). Programme” Science Vol.2No.2 pp.39-46 (December 2013) 27 Financial Performance Evaluation Dr.Krishnakumar S.Saranya Nehru Journal of Management ISSN: 2230-7974 of Selected FMCG Companies in and Research, Vol.1, Iss.12, India June 2016 28 Recent Developments in Services Dr.K.Krishnakumar M.Arul SELP Journal of Social ISSN: 0975-9999 offered through Primary Health Sciences, Vol. VIII, Iss Cosmos Impact UGC Centres in , Salem 34,Pp.67-71 October – Factor: 3.655 District December 2017 Indexed Full paper published in the proceedings of Conference / Seminars / Symposia, etc S.N Name of ISBN/ Title of the o the ISSN if any Article Author Co-Author(s) Organiser Programme Date 1 CRM in Manufacturing- An Dr.K.Krishnakumar - Customer Department of 978-81-203-33-26-07th and Overview, Relationship Commerce, 8th Sep 2006 Management Periyar University, Salem trends perspectives 2 Emerging Trends in Dr.Krishnakumar Information Selp Publication, PP.144-152 (Sep .2010) Application of Information Technology in Thoothukudi, (ISBN :978 – 93- 80509- Technology in Insurance Financial Sector, 00-6) Sector 3 GATS in Health Services – Dr.K.Krishnakumar P.M.Sugavaneshw Business Horizon VHNSN College 978-81-91-0426-3-4 An Analysis with reference ari to Indian Market 4 Impact of Globalization on Dr.K.Krishnakumar P.Baby Global Business PRIMS 978-93-505-462-78th &9th Education Environment and Periyar University,Salem January its Impact on 2011 Management Education 5 The impact of economic Dr.K.Krishnakumar P.M.Sugavaneshw Global Business PRIMS 978-93-505-462-8th &9th environment and its impact ari and Environment and Periyar University,Salem January on management education P.Tamilselvan its Impact on 2011 Management Education 6 Impact of globalization on Dr.K.Krishnakumar V.Selvam Global Business PRIMS 978-93-505-462-7 the Indian manufacturing Environment and Periyar University,Salem 8th &9th January Sector its Impact on 2011 Management Education 7 Education – A Key for Dr.K.Krishnakumar P.Baby Women Regal Publication ,New (ISBN : 978- 81 – 8484 – Women Empowerment Empowerment Delhi .pp. 63-65 (2012) 127 -5) Issues and challenges 8 Women Empowerment through Dr.K.Krishnakumar P.M.Sugavaneswari Women Regal Publications, New pp. 63-65. (2012) (ISBN: 978- the Role Performance of SHG Empowerment - Delhi. -5) 81-8484-127 Leaders Issues and Challenges 9 The impact of media of Dr.K.Krishnakumar K.Radha Consumer Kaamadhenu Arts and 978-93-80539-11-9 health awareness among Protection Science 22nd Feb2012 rural Population 10 A conceptual overview of brand Dr.K.Krishnakumar S.Kavitha International Jairam Arts & Science pp.1-11 (ISBN- loyalty Conference on College. 9789381724279) Recent trends in 5th Feb 2014 Commerce and Management 11 Welfare schemes for Dr.K.Krishnakumar P.Tamilselvan Southern Book Department of Sociology Pp. 265-279, (ISBN: 978- Scheduled Castes Education Star, Periyar University 81-86660-11-9) 2015 in Tamil Nadu- An Overview 12 Customers’ Perception On Dr.K.Krishnakumar V.Selvam Innovative Banking Shri Sai Publishers’ Pp.121, (ISBN: 978-81- ATM Service(A Study With System theory and Distributors 929504-6-4) March 2015. Reference To Canara Bank in Practice, Salem District) rd 13 Customer Based Brand Equity Dr.K.Krishnakumar 3 International Faculty of Management Pp:610-619, (ISSN-2448- of Soft Drinks-A Study with Conference on Studies and Commerce, 9883), Vol.3, Issue. 1, 28th & reference to Salem District Contemporary University of Jaffna, Sri 29th July 2016 Management Lanka, 28th & 29th July 2016 “Critical Solutions for Contemporary Issues” 14 A study on Rural Women Dr.K.Krishnakumar S.Saranya Startup India- A way Department of Commerce, ISBN: 978-93-81723-67-8 Entrepreneurship-An overview to standup India V.H.N.Senthikumara Nadara College(Autonomous), Virudhunagar-626 001. 15 Startup of Event Management Dr.K.Krishnakumar M.Arul Startup India- A way Department of Commerce, ISBN: 978-93-81723-67-8 an Overview to standup India V.H.N.Senthikumara March 2017 Nadara College(Autonomous), Virudhunagar-626 001. 16 Perception of mobile wallet S.Saranya Dr.K.Krishnakumar E-Business: Growth Vivekanandha Arts & Pp:12-16 (ISBN:978-93- payment an overview and Challenges in Science College for 86537-20-1, 2017 India Women, Shanlax Publications, Madurai.

Edited Volumes

ISBN/ Author S.No Title Co-Author Publisher ISSN if any Date Perception of buyers on Dr.Krishnakumar P. Jeyasudha Vasagan Publication, ISBN:978-93- jewellery purchase a study with pp.114-121, August 2013 83188-02-4 1 special reference to ANS Dhivyam in Salem. Role of Training and Dr.Krishnakumar M.Manikandan Vasagan Publication, ISBN: 978-93- development in occupational pp.122-126, August 2013 83188-02-4 2 Skill among the employees of business organization Brand equity –A Growth Driver Dr.Krishnakumar A.Radhika Vasagan Publication, pp. ISBN: 978-93- of Marketing 127-132, August 2013 83188-02-4 3

Brand preference and purchase Dr.Krishnakumar V.Selladurai Vasagan Publication, ISBN: 978-93- decision ( a study with reference pp.175-183, August 2013 83188-02-4 4 to laptop users in Salem district

Rural Consumer Buying Dr.K.Krishnakumar K.Elavarasi Raja Publications, pp.42-50, ISBN: 978-93- Behaviour towards Branded 2014 80394-59-6 5 Personal Care Product

Financial Performance Dr.K.Krishnakumar P.Kalaivani Raja Publications, pp.73-80, ISBN: 978-93- Evaluation of the Salem Silk 2014 80394-59-6 6 Handloom Weavers Co- Operative Society Ltd., No.S.1227, Salem A Study on Production of Dr.K.Krishnakumar T.Sasikala Raja Publications, pp.130- ISBN: 978-93- Problems in Small Scale 137, 2014 80394-59-6 7 Entrepreneurs (with reference to SIDCO (Tk), Salem(Dt)

Customer Relationship Dr.K.Krishnakumar B.Tamilselvakumaran Raja Publications, pp.173- ISBN: 978-93- Management (A Study with 180, 2014 80394-59-6 8 reference to SKS Automobiles, Salem)

A Study on Employee retention Dr.K.Krishnakumar M.Bhuvaneswari Poovarasi Publication, ISBN: 978-93- in Pharmaceutical Industries ( A PP.31-50, 2016 81322-37-9 9 Study with reference to Medical Representatives in Tamil Nadu) A Study on Evaluation of Credit Dr.K.Krishnakumar F.Celina Angela Poovarasi Publication, ISBN: 978-93- Rating with special reference to PP.51-57, 2016 81322-37-9 10. Birla Sun Life Mutual Fund Ltd

Work Life Balance of Drivers Dr.K.Krishnakumar E.Indupriyadharsini Poovarasi Publication, ISBN: 978-93- and Conductors (A study with PP.106-118,2016 81322 - 37 - 9 11. reference to TNSTC, Salem Division)

Web –Publications

S.No Title of the Article Author Name of the journal / Year 1 Customer Based brand Equity – A Pragmatic Approach Dr.K.KrishnaKuimar www.articlesbase.com, April, 2009. 2 CRM in Education, Dr.K.KrishnaKuimar www.articlesbase.com, July, 2009 3 E-Banking: Recent Trends in India, Dr.K.KrishnaKuimar www.articlesbase.com, July, 2010 4 Role of Swarnajayanthi Gram Swarozgar Yojana (SGSY) Dr.K.KrishnaKuimar www.articlesbase.com, July, 2012. in Poverty Reduction in India, Text Books

S.No Autohor (s) Title of the Book Publisher ISBN Year of Publishing 1 Dr. K.Krishnakumar Practical Auditing Bonfring 978-93-85477-84-3 2015 2 Dr. K.Krishnakumar Marketing Bonfring 978-93-86176-20-2 2016

ANNEXURE – II M.Com, M.Phil and Ph.D Guidance Particulars

S.No Name Year of Title of the Dissertation Completion A Study on Passenger’s Satisfaction Towards the city 1 S.Sakthivel April 2007 Bus Services of Tamilnadu state Transports Corporation (TNSTC) Customer Relationship Management (CRM) in 2 R.Mohan Ganesh April 2007 Insurance Sector. A Study of Women Empowerment through the self 3 M.Venkateswaran April 2007 help group with special reference to Salem. A Study on Consumer Preferences towards soft 4 J.Srinivasan April 2007 Drinks (With Special Reference to Salem City) A Study on Consumer Satisfaction With Reference to 5 P.A Sivakumar April 2007 Personal Care Products (Talcum Powder) in Salem A Study on Financial Performance to steel Authority 6 E.Munusamy March 2008 of India Limited (With special reference to Salem to steel plant , Salem) A Study of Financial Performance of Primary 7 P.Parthasarathy March 2008 Agricultural co-operative Bank in Ananda Krishnaraya Samudram of Namakkal District A Study on occupational Stress among the transport 8 C.Kalaiparimala March 2008 corporation employees of TNSTC,Salem A Study on Job Satisfaction with reference to the 9 P.S.Kalaiselvi March 2008 employees of Agricultural Departments in Salem A Study on Consumer Preferences towards Personal 10 R.Karthika March 2008 care Products with reference to Salem district. A study on Policy holders satisfaction with special 11 P.Govindaraj May-2009 Reference o ICICI health insurance scheme in Salem City A Study on Human Resources Policies and Practices 12 M.Thavaselvi May2009 with Reference to Sambandam Spinning Mills Ltd A Study on Brand Preference with Special Reference 13 M.Malathi May2009 to Fast moving Consumer Goods in Omalur A Study on Credit Policy of Lakshmi Vilas Bank 14 N.Manivel May2009 Ltd., A Study on Financial Performance of Ascent Circuits 15 D.Sudha May 2009 Private Limited in Hosur A Study On Preference and Satisfaction of Credit 16 K.Prakash May 2009 card Holders with reference to Salem City A Study on Job Satisfaction of Staff Nurses in SKS 17 S.Johnsi Rani May 2009 Hospital, Salem. A Study on Brand loyalty and brand Switching of 18 M.umamaheswari May 2009 Packaged milk with Reference to Salem City A Study on Preference and Satisfaction of Broadband 19 K.Kalaimagal April 2010 internet users in Salem city . A Study on Satisfaction Level of Education Loan 20 C.Gayathri April 2010 Holders with Reference to Salem City A study on Determinations of Brand Association of 21 S.Dhanalakshmi April 2010 Consumer Durables in Salem city . Financial Performance of Salem district central Co- 22 A.Santhi April 2010 Operative Bank LTD ., A Study with special Reference to A Study on Customer Satisfaction of Hyundai cars in 23 R.Lalai Arasan April 2010 Salem City. A Study on Brand Preference of Personal Care 24 P.Sakthiveni April 2010 Products in Rural Market with Reference to Omalur Job Satisfaction of Running employee – A Study 25 G.Saravanakumar April2010 with reference to Salem division of southern Railway A Study on Stress Management Among Power loom 26 K.Dhanasekaran April 2011 Weavers in Omalur Taluk Employee’s Satisfaction on Labour Welfare 27 R.Gowri April 2011 Measures (A Study with Reference to thermal Power Station in ) A Study on Brand Loyalty of Edible oils Among the 28 T.Rajasekar April 2011 House wives in Valappady Town A Study on customer Preference of Packaged Milk 29 R.Selvaraj April 2011 with Special Reference in Valappadi Town . A Study on Job Satisfaction of Hospital Employees 30 S.Vaisnevi April 2011 with Special Reference to Salem City A Study on Movements with special reference to 31 S.Arulmathi April 2011 Sensex Stocks A Study on Owners Preference and Satisfaction two 32 R.Ashok April 2011 Wheelers in Omalur Taluk Consumer Perception on HCL Computer Purchase ( 33 V.Selladurai April 2012 study with reference to Salem city ) A Study on Consumer Satisfaction of Samsung 34 P.Janaipriya April 2012 mobile with reference to Town A Study on service quality of Honda with special 35 R.Sivasakthi April 2012 Reference to two wheelers in Salem city A Study on buying Behaviour of Yamaha Motor 36 G.Govindasamy April 2012 cycles with Reference to Salem District A Study on Consumer Behaviour Towards gold 37 S.Vimetha April 2012 Purchase with special Reference to Tiruchengodu Taluk A Study on Consumer Satisfaction of Edible Oil with 38 S.Saranya April 2012 Reference to Omalur Taluk A Study on Problems of Power Loom Weavers with 39 R.Mekala May 2013 special Reference to Tharamangalam A Study on Customers Satisfaction Towards 40 J.Prasanth May -2013 Supermarkets with special Reference to Salem Town A Study on Customer Satisfaction of Amway 41 K.Devisri May 2013 Nutrilite protein Powder with Special Reference to Dharmapuri Town 42 K.Govindhan May 2013 A Study on Stress management among bank Employees in Omalur Taluk A Study on Customer Satisfaction for personal Care 43 M.Rajeswari May 2013 Products with Special reference to Tharamangalam A Study on Problems of Vegetable vendors in daily 44 S.Tamilarasi May 2013 market special Reference to Tharamangalam Online Buying Behaviour( A Study with Special 45 A .Deepa April 2014 Reference to Higher Education Students in Salem city) Customer Relationship Management ( a Study with 46 P.Priya April 2014 Reference to Poorvika Mobil Shop in Omalur Taluk A Study on Job Satisfaction of Drivers and 47 E.Indupriyadharshini April 2014 Conductors with Reference to TNSTC, Salem Division Rural Consumer Behaviors Towards Departmental 48 S.Tamilarasi April 2014 Stores ( A Study with Reference to Organized Departmental Stores in Omalur Taluk) Rural Consumer Behaviour Towards Cosmetics ( A 49 R.Sakthi April 2014 Study with Reference to Women in Omalur Taluk) Service Quality in automobile industry ( A study 50 R.Karthick May 2015 with reference to True Sai Works , Salem) A Study on customer satisfaction ( with reference to 51 K.Thangadurai May 2015 online purchasing in Omalur Taluk) Awareness on E-waste management ( A study with 52 P.M.Ramesh May 2015 reference to higher education students in Periyar university) Stress management – a comparative study among 53 S. Rajeskannan May 2015 government and private school teachers in salem town. May 2015 A study on women’s satisfaction towards two 54 M. Pavithra wheelers with special reference to scooters in salem town. May 2015 Women’s behaviour towards jewellery purchase ( A 55 M .Gayathari study with reference to Omalur ) May 2016 High Involvement and Low Involvement Purchase 56 K.Anupriya (A Study with Reference to Washing Care Products in Salem Town) May 2016 Impact of Demography on Herbal Product Usage (A 57 M.Kannan Study with Reference to Tharamangalam Town) May 2016 Challenges of Rural Marketing (A Study with 58 P.Priya Reference to Rural Shop Owners in Omalur Taluk) May 2016 Influence of Television Advertisement on Chocolate 59 A.Priyadharshini Purchase (A Study with Reference to Tharamangalam Town) May 2016 Work Life Balance of Employees (A Study with 60 M.Sathya Reference to Capjemini in Salem District) May 2016 Consumer Response to Remarketing of Maggi (A 61 R.Udhayakumar Study with Reference to Salem City) December 2016 Solid Waste Management in Salem Polyclinic 62 G.Monishree Hospital, Salem December 2016 Inventory Management in Salem Polyclinic Hospital 63 M.Rameena Salem December 2016 labor Welfare Measures in Sona Valliyappa Textile 64 K.Santhosam Mill (Pvt), Salem December 2016 Service Performance in Hero Auto Mobiles (SR 65 V.Sangeetha Agencies, Theevattipatty) December 2016 Devotees Expectation and Satisfaction of Service 66 G.Suganya Quality at Bhathrakaliamman Temple, Mecheri December 2016 Employee Performance Appraisal Sona Valliyappa 67 D.Vasanthakumar Textile Mill (P) Limited December 2017 A Study on Working Capital Management at Wheels 68 M.Astalakshmi India Ltd., in Chennai December 2017 A Study on Financial Performance in Salem District 69 M.Deepika Co-operative Milk Producers Union Ltd. December 2017 A Study on Inventory Management in Salem District 70 P.Kavitha Co-Operative Milk Producers Union Limited December 2017 A Study on Bio-Medical Waste Management in 71 C.Madhuranayagi Kurinji Hospital, Salem December 2017 A Study on Logistics management in Salem District 72 R.Parthiban Cooperative Milk Producers Union Ltd. December 2017 A Study on Employee Welfare Facilities in Salem 73 S.Shanthini District Co-operative Milk Producers Union Ltd. December 2017 A Study on Production Department in Salem District 74 A.Valli Co-Operative Milk Producers Union Limited. M.Phil

S.No Name Year of Completion Title of the Dissertation “A Study on Human Resource Policies and 1 I.Punithavathi Aug-2008 Practices in India Cements Ltd, Sankari A Study on Brand Preference of Personal 2 N.Selvaraj Jul – 2008 Computers with Special Reference to Salem District A Study on Owners’ Preference and 3 R.Sathya Jul – 2008 Satisfaction towards Cars with Reference to Salem District. A Study on Emergence and Growth of Co- 4 C.Thirumurugan Sep -2008 operative Credit Societies in Tamilnadu A Study on Influences of Brand Association 5 C.Ramya Sep -2009 on Consumer Purchase Decision of Home Appliances With Reference to Salem. A study on consumer preference towards 6 R.Karthika Oct -2009 personal care products with reference to Salem district A Study on Role Self Help Groups in 7 S.Hema Oct -2009 Developing Women Entrepreneurs in Namakkal District 8 M.Jeevitha Oct -2009 A study on investor’s preference and satisfaction with reference to life insurance corporation ltd, Mettur A Study on Members Participation in Trade 9 R.Abdul Muthalif Oct -2009 Unions with Reference to Burn Standard Company Ltd, Salem A Study on Customer Relationship 10 L.Kannan Dec – 2010 Management with Special Reference to AVR Swarna Mahal Jewellery in Salem City A Study on Investor Perception Towards 11 A.Velmurugan Dec – 2010 Mutual Fund Investments with Special Reference to Salem City A Study on Working Capital Management in 12 JA.A Kavya Dec – 2010 Burn Standard Company Ltd, Salem A Study on Brand Loyalty of Personal Care 13 M.Umamaheswari Jan – 2011 Products in Salem City. A Study on Perception of Internet with 14 K.Kalaimagal Jul – 2011 Reference to Higher Education Students in Salem City A Study on Brand Preference and Satisfaction 15 S.Gomathipriya Aug -2011 on Air Conditioners with Reference to Salem City A Study on Financial Performance of the 16 K.Priyadarsini Aug -2011 Salem District Central Co-operative Bank The Role of Television Advertisements on 17 B.Ramya Sep – 2012 Purchase Decision of Health Drinks (A Study with Special Reference to Salem District) A Study on Rural Consumer Behaviour 18 K.Prema Sep – 2012 Towards Consumer Durables with Reference to to Omalur Taluk A Study on Brand Repurchase Intention with 19 G.Rajamani Sep – 2012 Reference to Cosmetics Among Women in Salem City A Study on Influence of Packaging on Consumer Purchase Decision of packaged 20 N.Bharathi Sep – 2012 Food Products with Special Reference to Salem City P. Jeyasudha Perception of Buyers on Jewellery 21 Aug -2013 Purchase (A Study with Reference to ANS Dhivyam Jewels in Salem District) Role of Training and Development in M. Manikandan Improving occupational Skill among the 22 Aug -2013 Employees of Jewellery shop (A Study with reference to Sumangali Jewellers Salem) A.Radhika Brand Equity of Mobile Phones (A Study 23 Aug -2013 with Special Reference to Salem District) V. Seladurai Brand Preference and Purchase Decision ( A 24 Aug -2013 Study with reference to laptop users in Salem District) 25 K. Elavarasi Aug 2014 Rural Consumer Buying Behaviour towards Branded Personal Care Products – A Study with Special Reference to Salem District 26 P. Kalaivani Aug 2014 A Study on Financial Performance Evaluation of Salem Silk Handloom Weavers Cooperative Production and Sales Society 27 T.Sasikala Aug 2014 Problems and Perspectives of Entrepreneurs – A Study with Special Reference to SIDCO ,, Salem District Aug 2014 Customer Relationship Management – A 28 B.Tamilselvakumaran Study with Reference to SKS Automobiles, Salem Aug 2015 Online buying behavior (A Study with 29 A.Deepa reference to Salem city ) Aug 2015 Marketing Problems of Cottage industries (A Study with reference to food 30 B.Tamilselvi processing industries at in Salem District) Aug 2015 Consumer Repeat Purchase Behavior (A 31 M.Kalaivani study with Reference to Supermarket in Salem District) Aug 2015 Service Quality in Automobile Industry 32 S.Poorani (A Study with Reference to SKS Automobile in Salem District) Aug 2015 Problems of Women Entrepreneurs (A 33 R.Ranjitha Study with reference to Salem District) A Study on Employee Retention in Pharmaceutical Industries (A Study with 34 Bhuvaneswari. M June 2016 reference to Medical Representatives in Salem City) Study on Evaluation of Credit rating with 35 Celina Angela. F June 2016 Special reference to Birla Sun Life Mutual Fund LTD Work Life Balance of Drivers and 36 Indu PriyaDharsini. E June 2016 Conductors (A Study with Reference to TNSTC, Salem Division) E-Service Quality in Online Shopping (A 37 Keerthana. K June 2016 Study with reference to Salem City) A Study on Brand Equity-customer 38 Malar.K June 2017 behavioral and attitudinal approach with reference to Snickers in Salem District A study on Organisational Climate and 39 Radha.S June 2017 employee’s productivity with reference to SAIL refractory company limited Rural and urban consumer buying behaviour – A comparative analysis on 40 Sathya.M June 2017 durable goods with reference to Dharumapuri district. A study on corporate social responsibility practices in Hospitals with special 41 Santhiya.T June 2017 reference to healthcare sector in Salem District Passenger’s Perception on E-Service 42 Kiruthika.S July 2018 Quality of IRCTC Website- A Study with reference to Railway Passengers Paasenger’s Expectation and Satisfaction on Service Performance through IRCTC 43 Sathya.S July 2018 (A study with Reference to Salem Division) Ph.D Guidance S.No Name Year of Topic of Research Status Joining Perceptions of Airlines Passengers on Completed 1 P.Baby Mar – 2010 Service Quality (A Study with Reference to (Viva Date Domestic Airlines in Tamilnadu) 12/06/2013) Customers Perception on Electronic Completed 2 V.Selvam Mar – 2010 Banking Services ( A Study with Reference (Viva Date to Commercial Banks in Tamilnadu) 10/04/2015) Quality of Work Life and Work Life Completed May – 3 P.M.Sugavaneshwari Balance (A Study with Reference to ONGC (Viva Date 2010 Cauvery Basin) 24/07/2013) Impact of TAHDCO Schemes and Completed Empowerment of Scheduled castes and (Viva Date 4 P.Tamilselvan Dec-2010 Scheduled Tribes 25/03/2015)

Effectiveness of television advertisements Completed on Consumer Purchase Decision (A study (Viva Date 5 K.Radha Jan-2011 with reference to Selected Consumer 22/12/2015)

Electronics in Tamil Nadu) Brand Loyalty and Brand Switching Completed Behaviour of Consumers (A Study with (Viva Date 6 S.Kala Reference to Fast Moving Consumer Goods 14/09/2017) in Chennai City) Financial Inclusion through Micro Finance Completed (A study on Women Empowerment through 7 Lina George (Viva Date Stree Shakthi Programme with reference to 17/04/2017) Bangalore Rural District of Karnataka) Brand Loyalty of Consumer Packaged Food Completed 8 S.Kavitha Jun – 2013 Products (A Study with reference to Salem (Viva Date District) 20/04/2016) 9 M.Arul Apr -2014 Event Management Pursuing 10 S.Saranya Sep -2014 Brand Switching Pursuing 11 Velmurugan Dec-2014 Finance Pursuing 12 S.A.Gnanasekaran Feb-2015 Finance Pursuing 13 G.Prabhakaran Feb – 2016 Marketing Pursuing 14 V.Subashini Feb – 2016 Marketing Pursuing 15 R.Premalatha Feb-2017 HRD Pursing 16 S.Anu Feb-2017 Entrepreneurship Pursuing

ANNEXURE III DETAILS OF PAPERS PRESENTED IN SEMINARS / CONFERENCES, ETC

S Title of the Sponso Name of Level: . Article Author ring the Organiser Date Internatio N Agency Programme nal/ o National/ Regional/ Local 1 Promotional Dr.K.Krishnakumar Business Economics and Adaikalamatha Institute of 29th & 30th International Marketing – An Finance Management,Thanjaur Sep 2005 Overview 2 FMCG Sector in Dr.K.Krishnakumar Global Business and Adaikalamatha Institute of 21st & 22nd International India Policy Modelling Management Sep 2006 3 Indian FMCG Dr.K.Krishnakumar Global Business and Adaikalamatha Institute of 21st & 22nd International Sector – At Cross Policy Modelling Management Sep 2006 Road 4 Indian Retail Dr.K.Krishnakumar Global Business and Adaikalamatha Institute of 21st & 22nd International Industry – An Policy Modelling Management Sep 2006 Overview 5 Study on Brand Dr.K.Krishnakumar Managerial Issues in the Sree Amman Institute of 17th &18th International Equity of FMCG Globalized Era Management and Research Oct 2007 6 Customer Based Dr.K.Krishnakumar Innovation- The Department of Management 26th Oct International Brand Equity – A Corporate Mantra in the Studies, Muthayammal 2007 Pragmatic Era of Globalization Engineering College, Approach Rasipuram 7 Effectiveness of Dr.K.Krishnakumar Rural Communities: Department of Sociology, 5th &6thMarch International Poverty Reduction Problems and University of Madras, 2008 Programme in Challenges Chennai India: A Case Study of Some Centrally Sponsored Schemes 8 Global Marketing Dr.K.Krishnakumar Global Marketing Nehru Institute of 8th & 9th, International – An Effective Strategies & Practices Management Studies, Oct, 2010 Environmental Coimbatore, Factors 9 Global Marketing Dr.K.Krishnakumar Global Marketing Nehru Institute of 8th & 9th, International Strategies Strategies & Practices Management Studies, Oct, 2010 Implementation Coimbatore 10 Who Watches The Dr.K.Krishnakumar UGC Emerging Capital Department of Commerce 8th International watchers Markets: Issues and and Financial Studies, &9th,Jan20 Challenges Bharathidasan University, 11 Thiruchirappalli 11 Impact of Dr.K.Krishnakumar Global Business Periyar Institute of 10th &11th International Globalization on Environment and Its Management Studies, Feb 2011 Education Impact on Management Periyar University, Salem Education. 12 Impact of Dr.K.Krishnakumar Global Business Periyar Institute of 10th &11th International Globalization on Environment and Its Management Studies, Feb 2011 the Indian Impact on Management Periyar University, Salem Manufacturing Education Industry 13 Impact of Dr.K.Krishnakumar Global Business Periyar Institute of 10th &11th International Economic Environment and Its Management Studies, Feb 2011 Environment of Impact on Management Periyar University, Salem Globalization Education 14 Impact of Dr.K.Krishnakumar Competency Building Sri Ganesh School of 24th Feb International Advertisement on Strategies in Business Business Management, 2012 Rural Consumer and Technology for Salem Behaviour”. Sustainable Development 15 Quality of Work Dr.K.Krishnakumar Competency Building Sri Ganesh School of 24th Feb International Life – Need for Strategies in Business Business Management, 2012 Sustainable and Technology for Salem Development Sustainable Development 16 Economic Value Dr.K.Krishnakumar Competency Building Sri Ganesh School of 24th Feb International Added Strategies in Business Business Management, 2012 Performance and Technology for Salem Measures: A Case Sustainable Study of India Development Cements Ltd

17 Occupational Dr.K.Krishnakumar Recent Trends in AVS College of Arts and 26th July International Stress – An Over Commerce and Business Science 2013 view Management

18 Brand Extension – Dr.K.Krishnakumar Global Economic Vidyaa Vikas College of 13th sep International An Over View Growth – Changes and Engineering and 2013 its Implications Technology, Tiruchengode 19 Brand Loyalty Dr.K.Krishnakumar Sustainable Srivasan College of Arts and 6th & 7th International Development through Science (Co-Ed), Feb 2014 global Business Perambalur 20 The Role of Dr.K.Krishnakumar Sustainable Srivasan College of Arts and 6th & 7th International Relevance Factor Development through Science (Co-Ed), Feb 2014 in Effectiveness of global Business Perambalur Television Advertisement (A study with reference to consumer electronics in Salem District 21 Women Dr.K.Krishnakumar Innovative researches in AVS College of Arts & 19th International Empowerment Commerce Science, Salem September through self help 2014 groups 22 A Study on Dr.K.Krishnakumar Contemporary Issues & Sri Ganesh College of Arts 13th Feb International Technological Challenges in & Science, Salem 2015 Advancement in Commerce and Commerce and Management Management 23 Impact of Smart Dr.K.Krishnakumar Contemporary Issues of Salem Sowdeswari College , 20th Feb International Phones in India M-Commerce in Recent Salem 2015 Scenario 24 Brand Leadership Dr.K.Krishnakumar Leadership and AVS College of Arts & 22nd July International Innovation Science College, Salem 2016 25 Customer Based Dr.K.Krishnakumar Critical Solutions for Faculty of Management 28th & 29th International Brand Equity of Contemporary Issues Studies & Commerce, August Soft Drinks – A University of Jaffna, Sri 2016 study with Lanka reference to Salem 26 A Study on Dr.K.Krishnakumar E-Commerce in the Dr.R.K.Shanmugam College 20th International Consumer Morals Present Eon of Arts and Science, September towards online Kallakurichi 2016 Shopping with Special Reference to on Salem District Social Media a 27 PG and Research new approach of 21st Digital Era in Department of Commerce, International Marketing strategy Dr.K.Krishnakumar September Commerce Hindustan College of Arts & – An SWOT 2016 Science, Coimbatore analysis 28 PG and Research Department of Commerce, Perception of Recent Advances in e- Vivekanandha College of 2nd & 3rd Mobile Wallet International Dr.K.Krishnakumar business: Challenges & Arts&Sciences for Women, February payment an Opportunities and Avinashilingam Institute 2017 overview for home science & Higher Education for Women, Marketing Issues Recent Advances in e- PG and Research 2nd & 3rd International 29 Dr.K.Krishnakumar in Event business: Challenges & Department of Commerce, February management Opportunities Vivekanandha College of 2017 Practices Arts&Sciences for Women, and Avinashilingam Institute for home science & Higher Education for Women, Conceptual Strategic shift in 30 Sri Ganesh School of analysis of Business excellence for 10th Business Management, Attur International consumer brand Dr.K.Krishnakumar sustainable development February Main Road, Mettupatti(po), switching in Indo-Global Business 2017 Salem-636 111 behaviour and Technology Information and 31 Indian Academic Communication Emerging Trends in Researchers Association, 22nd April International Technology- Dr.K.Krishnakumar Rejuvenating Academic Tiruchirappalli, TamilNadu- 2017 Opportunities and Research 620 021 Challenges Digital Economy- Shri Sakthikailassh 32 The Two sides of 21st August International Dr.K.Krishnakumar Opportunities and Women’s College,Ammapet, GST 2018 challenges Salem-636003. State /National Level

1 Tax Planning and K. Krishnakumar Tax Planning and VHNSN College 17-18th State Level Investment Investment Analysis Virudhunagar March Analysis 1993 2 Development and Dr.K.Krishnakumar Indicators of Social Department of Sociology, 30th and National Changing Development University of Madras 31st March Consumer 1998 Behaviour 3 Consumer Rights: Dr.K.Krishnakumar Development and Department of Sociology, 5th and 6st National An Analysis Human Rights University of Madras April 1999 4 Human Rights Dr.K.Krishnakumar UGC Emerging Socio- Department of Sociology, 29th and National Movement in Policical Movements in University of Madras 30th March India the New Millenium: 2001 New Challenges 5 Factoring Services Dr.K.Krishnakumar Issues and Challenges Department of Commerce, 2nd National in India – An in Financial Sector Periyar University February Analysis of Can 2005 bank Factors”

6 Indian Co- Dr.K.Krishnakumar Indian Co-operative Department of Commerce, 19th and National operative Movement at Cross Periyar University 20th August Movements – Roads 2005 Issues and Challenges 7 VAT Dr.K.Krishnakumar UGC Introduction of Value Post Graduate and Research 2nd and 3rd National Implementation in Added Tax in India – Department of Commerce, September India – An Emerging Issues and Erode Arts College 2005 Overview Challenging 8 Recent Advances Dr.K.Krishnakumar Nano Scale Research Department of Chemistry, 29th and National in Nano Science and development and Periyar University 30th and Technology” its implications for the September Indian Economy 2005 9 Impact of GATS Dr.K.Krishnakumar UGC Problems and Prospects PG & Research Department 8th, 9th and National in Health Services of Service Sector in of Commerce, Jamal 10th India in the Context of Mohamed College November WTO’s GATS 2005 Problems 10 A Comparative Dr.K.Krishnakumar 28th All India All India Accounting 10th and National Study of Indian Accounting Conference Association 11th Accounting December Standards and 2005 International Accounting Standards 11 The Concept of Dr.K.Krishnakumar Changing Scenario of Department of Commerce, 11th and National Caveat Emptor – Consumerism Bharathidasan University, 12th of A Glimpse Tiruchirapalli February 2006 12 Six Sigma – An Dr.K.Krishnakumar Borderless Education School of Business, 17th & 18th National Overview in Management Thanthai hans Rover College February 2006 13 Strategic Dr.K.Krishnakumar Integrated Global PRIMS, Periyar university 24th and National Development in Business Management 25th Marketing – The Indian February Management Experience 2006 14 Micro Finance – A Dr.K.Krishnakumar Emerging Dimensions AVVM Sri Puspam College 11th March National Powerful in SHG’s 2006 Instrument in Developing SHG’s 15 The Impact of Dr.K.Krishnakumar International Trade & Post Graduate and Research 19th and National Globalization on Marketing – Emerging Department of Commerce, 20th August Employment in Issues and Challenges Khadir Mohideen College, 2006 India with After Liberalization Adiramattinam Reference to and Globalization Formal and Informal Sectors 16 CRM in Education Dr.K.Krishnakumar Emerging Trends in Department of Commerce, 7-8, National Customer Relationship Periyar University September Management 2006 17 Customer Dr.K.Krishnakumar Emerging Trends in Department of Commerce, 7-8, National Relationship Customer Relationship Periyar University September Management in Management 2006 Manufacturing: An Overview 18 Indian Rural Dr.K.Krishnakumar Strategic Management PRIMS, Periyar University 15-16, National Marketing – Opportunities and February Opportunities, Challenges in Post 2007 Problems & LPG Era Strategies with Reference to Consumer Goods 19 Recent Advances Dr.K.Krishnakumar Recent Advances in Department of Commerce, 28-29th National in Accounting Accounting Periyar University March 2007 20 Organizational Dr.K.Krishnakumar Emerging Trends in PRIMS, Periyar University 28-29, National Culture and Management February Quality of Work 2008 life 21 Emerging Trends Dr.K.Krishnakumar Global Financial Department of Commerce, 25-26 National in banking Sector Meltdown – Causes, Periyar University February, in India Impact and Remedies 2009

22 Financial Crisis – Dr.K.Krishnakumar Global Financial Department of Commerce, 25-26 National Is – Mark to Meltdown – Causes, Periyar University February, Market to Blame Impact and Remedies 2009 23 Emerging Dr.K.Krishnakumar Global Financial Department of Commerce, 25-26 National Challenges in Meltdown – Causes, Periyar University February, Global Finance”. Impact and Remedies, 2009 24 Foreign Direct Dr.K.Krishnakumar Global Financial Department of Commerce, 25-26 National Investment in Meltdown – Causes, Periyar University February, India”. Impact and Remedies 2009 25 Crisis Dr.K.Krishnakumar Global Financial Department of Commerce, 25-26 National Management – A Meltdown – Causes, Periyar University February, Leadership Impact and Remedies 2009 Challenge 26 Leadership Dr.K.Krishnakumar Challenges of Human PRIMS, Periyar university 4th and 5th, National Challenges in Resource Management February, Changing in the Changing 2010 Scenario of Environment HRM”.

27 Different Dr.K.Krishnakumar Banking Innovation Department of Commerce, 18th and National Innovations – and Customer Periyar University 19th March, Banking Services Enrichment 2010

28 Green Banking Dr.K.Krishnakumar The Role of Green Department of Commerce & 24th, National Information Banks in India Commerce (CA), Maharaja September, Technology in Arts and Science College, 2010 India Coimbatore 29 Financial Dr.K.Krishnakumar Financial inclusion and School of Management 28 – National Inclusion – A step Inclusive Growth: Studies, University of 30,October towards Inclusive Prospect & Retrospect Hyderabad 2010 Growth”.

30 Challenges for Dr.K.Krishnakumar India- An Emerging Department of Commerce, 30th National Indian Aviation Power Issues and Navarasam Arts and Science December, Industry”. Challenges College 2010 31 Impact of Inflation Dr.K.Krishnakumar Inflation and Its Impact Department of Commerce, 4th, National Fluctuation on on Indian Economy Trinity College for Women, January, Various Sector Namakkal 2011

32 Inflation – An Dr.K.Krishnakumar Inflation and Its Impact Department of Commerce, 4th, National Anxiety of Indian on Indian Economy Trinity College for Women, January, Economy”. Namakkal 2011 33 Rural Women Dr.K.Krishnakumar Women Empowerment Department of Commerce, 28th, National Empowerment Through Microfinance Periyar University January, Through 2011 Microfinance”. 34 Microfinance – A Dr.K.Krishnakumar Women Empowerment Department of Commerce, 28th, National gateway for Through Microfinance Periyar University, Salem January, Women 2011 Empowerment”. 35 Self Help Groups Dr.K.Krishnakumar Women Empowerment Department of Commerce, 28th, National An Innovative Through Microfinance Periyar University, Salem January, Channel for 2011 Financial Inclusion 36 E- Banking Dr.K.Krishnakumar Impact of ICT in Department of Commerce 23rd,Februr National System in India- Banking Sector and Management Studies, y, 2011 Challenges and Sri Ganesh College of Arts Opportunities and Science 37 Worklife Balance Dr.K.Krishnakumar Emotional Intelligence Department of Commerce, 28th, National and Emotional and Organizational Periyar University, Salem March, Intelligence Development – An 2011 Interdisciplinary Approach 38 Role of Media in Dr.K.Krishnakumar Ministry Globalisation and School of Commerce, 22nd and National Consumer of Consumers- Issues and Bharathiar University, 23rd, July, Protection”. Consumer Challenges Coimbatore 2011 Affairs, Governme nt of India 39 The Role of Dr.K.Krishnakumar Emerging Trends in RVS institute of 10th Sep National advertisement on Global Business Management Studies & RVS 2011 purchase decision institute of Engineering and of Luxury Goods Technology , Coimbatore 40 Gold Vs Securities Dr.K.Krishnakumar Gold Price Fluctuations Vivekanandha College of 14th Feb National - Investment Plan and its impact in Indian Arts and science for Women 2012 Economy Tiruchengode 41 The impact of Dr.K.Krishnakumar Consumer Protection Kaamadhenu Arts and 22nd Feb National Media on health (NCCP -2012) Science Sathyamangalam in 2012 Awareness among association with Citizen Rural Population consumer club and civil supplies and consumer protaction department 42 The role of Dr.K.Krishnakumar India . inc As a global PRIMS,Periyar University 23-24th Feb National advertisement in super power Salem 2012 buying behaviour 43 A View of Dr.K.Krishnakumar Managing Global Jayalakshmi Institute of 14th March National Corporate Social Changes and Technology, Dharmapuri 2012 Responsibilities in Challenges India”. 44 Corporate Social Dr.K.Krishnakumar Changing Scenario of J.K.K.Nattraja College of 31st August National Responsibility- A Corporate Management Arts & Science, 2012 Phenomena for Komarapalayam Success 45 Advertisement – Dr.K.Krishnakumar Emerging Trends in Padmavani Arts & Science 12th National A SWOT Analysis Advertising College for Women, Salem October 2012 46 Domestic Airlines Dr.K.Krishnakumar Opportunities and Vidyaa Vikas College of 13th National Preferences and Challenges of Engineering and Technology October Purchase Contemporary 2012 Decisions Management Practices in Indian Arena 47 Organizational Dr.K.Krishnakumar Opportunities and Vidyaa Vikas College of 13th National Culture and Challenges of Engineering and Technology October Climate – A Contemporary 2012 Crucial Factor of Management Practices Quality of Work in Indian Arena” Life 48 Television Dr.K.Krishnakumar Opportunities and Vidyaa Vikas College of 13th National Advertisements – Challenges of Engineering and Technology October A SWOT Contemporary 2012 Analysis”. Management Practices in Indian Arena 49 Systematic Dr.K.Krishnakumar Emerging Trends in Vivekananda College of Arts 20th National Investment Plan – Business Opportunities and Sciences for Women February An Overview 2013 50 Impact of FDI on Dr.K.Krishnakumar Challenges of Small Dr.R.K. Shanmugam 14th and National Gross Domestic Scale Business under College of Arts and Science 15th March Product in India FDI Concepts Indili 2013 51 Impact of FDI on Dr.K.Krishnakumar Challenges of Small Dr.R.K. Shanmugam 14th and National Economic Growth Scale Business under College of Arts and Science 15th March in India FDI Concepts Indili 2013 52 Brand Dr.K.Krishnakumar Innovative Knowledge Business School 7th National Management – An Management Practices (MBA) –Kakapalayam November Overview to recover the 2013 Economy “A Managerial Initiative 53 Role of media on Dr.K.Krishnakumar A Managerial Initiative Knowledge Business School 7th National Purchase decision (MBA) –Kakapalayam November – A SWOT 2013 Analysis”. 54 Investment Dr.K.Krishankumar Emerging Trends in DR.R.K.Shanmugam 14th March National Options in India Saving Schemes in College of Arts and Science 2014 India 55 Mutual Funds in Dr.K.Krishankumar Emerging Trends in DR.R.K.Shanmugam 14th March National India Saving Schemes in College of Arts and Science 2014 India 56 Small Saving Dr.K.Krishankumar Emerging Trends in DR.R.K.Shanmugam 14th March National Schemes Saving Schemes in College of Arts and Science 2014 India 57 Event Dr.K.Krishankumar New age Marketing PRIMS –Periyar University 25th and National Management Mantras -Realities and Salem 26th Sep emerging trends 2014 (NAMMEET -2014) 58 Micro Insurance Dr.K.Krishankumar UGC Recent Trends in PG and Research of 27th National in India Insurance – in the Commerce Bharathiar Arts December, present Millennium and Science for Women 2014 59 Caste and Dr.K.Krishankumar ICSSR Development at Department of Sociology, 22nd and National Marginality Margins Marginality Periyar university, Salem 23rd Jan and Marginalization 2015 60 Issues, challenges Dr.K.Krishankumar UGC Social Periyar E.V.R College 27th National of Social Entrepreneurship – A (Autonomous), February Entrepreneur in drive for Sustainability Thiruchirappalli, 2015 India.

61 Economic Policy Dr.K.Krishankumar Challenges and Dr.R.K Shanmugam College of 5th March National in India opportunities of Arts and Science, Kallakurichi - 2015 Marketing under new 606 213. Economic Reforms Policy in India 62 Status of Dr.K.Krishnakumar ICSSR Transgender inclusion: Department of Sociology, Periyar 21-22 National transgender in challenges and University, Salem-636 011. January, Tamil Nadu- an implications 2016 over view 63 History of Dr.K.Krishnakumar ICSSR Transgender inclusion: Department of Sociology, Periyar 21-22 National Transgender challenges and University, Salem-636 011. January, implications 2016 64 Dr.K.Krishnakumar Impact of Science and Department of Business 2nd State Technology in Administration, Sri Ganesh February Business and College of Arts & Science, 2016 Management Ammapet, Salem-14 65 Make in India- A Dr.K.Krishnakumar Emerging Trends, Sri Ganesh College of Arts & 10th National SWOT Analysis Issues, Challenges and Science, Ammapet, Salem-14 February Opportunities in 2016 Commerce 66 Financial Dr.K. Krishnakumar Financial Conclave Department of Management 25th & 26th National Performance Studies, Nehru Institute of June 2016 Evaluation of Technology, Kaliyapuram, FMCG Sector Coimbatore-641 105. 67 Payment banks Dr.K. Krishnakumar ICSSR Payment banks: V.H.N.Senthikumara Nadar 29th & 30th National Opportunities and College (Autonomous), September Challenges Virudhunagar 2016 68 Impact of Social Dr.K.Krishnakumar ICSSR Impact of Global Periyar Institute of Management 30th & 31st National Media Marketing in Turbulence on Indian Studies, Periyar University, Salem- January India Economy 636 011 2017 69 U-Commerce Dr.K.Krishnakumar ICSSR Impact of Global Periyar Institute of Management 30th & 31st National Issues and Turbulence on Indian Studies, Periyar University, Salem- January Challenges Economy 636 011 2017 70 Payment Banks a Dr.K.Krishnakumar Impact of Sri Ganesh College of Arts & 17th National new revolution of Demonetization and Science, Kamaraj Nagar colony, February digital transactions Implementation of Ammapet, Salem-636 014 2017 Cash Less Economy 71 Impact of Dr.K.Krishnakumar Impact of Sri Ganesh College of Arts & 17th National Demonetization in Demonetization and Science, Kamaraj Nagar colony, February small business Implementation of Ammapet, Salem-636 014 2017 Cash Less Economy 72 Startup of Event Dr.K.Krishnakumar ICSSR Startup India-A way to Department of Commerce, 3rd & 4Th National Management-An standup India V.H.N.Sentikumara Nadar College March overview (Autonomous), Virudhunagar 2017 73 A Study on Rural Dr.K.Krishnakumar ICSSR Startup India-A way to Department of Commerce, 3rd & 4Th National Women standup India V.H.N.Sentikumara Nadar College March Entrepreneurship- (Autonomous), Virudhunagar 2017 An Overview 74 Work Life balance Dr.K.Krishnakumar UGC Working Women: Department of Commerce, 19th & 20th National Problems and V.H.N.Sentikumara Nadar College July 2017 Prospects (Autonomous), Virudhunagar 75 Conceptual review Dr.K.Krishnakumar Indian Universities XLI Indian Social Science 18th to 22nd National of work life Education System a Congress &Periyar University, December balance critical appraisal Salem 2017 76 Work Life Balance Dr.K.Krishnakumar Indian India’s Foreign Policy PG and Research Department of 24th & 25th National of Working Council with Neighboring Commerce, Vivekanandha College January Women in BPO of Countries of Arts & Sciences for Women, 2018 Industry World Elayampalayam, Tiruchengode Affairs 77 Compensation- A Dr.K.Krishnakumar Business Ethics & Periyar Institute of Management 01st& 02nd National tool for employee Corporate Social Studies, Periyar University, Salem- March motivation Responsibility-Issues 636 011 2018 and Challenges

Details of Workshops S. Title of the Workshop Sponsoring Level: No International/ Agency Organizer Date National/ Regional/ Local

1 Entrepreneurship Awareness TANSCHE PRIMS, Periyar University, Salem 21st and 22nd Oct National Chennai 2005

2 Marketing of Banking service in Department of Bank Management, 28th December National LPG – Era PGP College of Arts and Science. 2005

3 Managerial Skill for the Officials Department of Co-operative 19th and 20th Jan State of Co-operative Wholesale Stores Gandhigram Rural Institute –Deemed 2006 in Tamilnadu. University, Gandhigram

4 Geosciences, Georesources and Department Geology and 5-6 October, National IPR Regime: Familiarization Commerce, Periyar University, 2006 and Practice Salem

5 Application of SPSS on Social Department of Commerce, Periyar 27-28, July 2007 National Sciences Research, University, Salem

6 Dynamics of Decision Analysis Department of Commerce, Periyar 31st March 2008. National University, Salem

7 Role of Environment in the Department of Commerce, Periyar 31st March 2009. National Decision Taking Process of the University, Salem Corporate Sector

8 Research Methodology for Department of Commerce, Periyar 21-23 March National Social Sciences University, Salem 2012

9 Issues, Opportunities and Department of Commerce, Jairam 11 February National Challenges of Graduates in the Arts and Science College ,Salem 2015 Modern Era”

10 Research Methodology for Department of Commerce, Sri 13th August,2015 State Level Social Science Ganesh College of Arts and Science, Salem.

11 Application of SPSS for Department of Commerce, 12th & 13th State Level Contemporary Research School of Business Studies, November, 2015 Periyar University, Salem-11

12 Accelerating Global Economic Department of Commerce, 27th August 2016 International Growth through Knowledge and K.S.Rangasamy College of Arts & Symposium Innovation Science (Autonomous), Tiruchengode-637 215.

13 Financial Planning for Young Dr.R.K.Shanmugam College of 5th October 2016 State Level Investors Arts and Science, Kallakurichi

14 Innovative Applications of Department of Commerce, Periyar 7th to 11th Statistical Packages for Social University, Salem-636 011. November 2016 Science

15 How to Effectively Construct Department of Commerce, Periyar 23rd March 2018 Research Thesis & Dissertation University, Salem-636 011.

16 Role of Higher Education in Periyar Institute of Management 28th March 2018 Regional Level Social Change: Prospects and Studies, Periyar University, Symposium Challenges Salem-636 011.

17 Un Sustainable development Department of Commerce, Periyar 21st & 22nd June International Level Goals 2030 University, Salem-636 011. 2018.

Others

1 National Integration Camp and Multi Nehru Yuva Kendra, Salem, Tamil 6th and 10th National Cultural Activities Nadu. January 2014

Faculty Development Programme

1. Participated in a Faculty Development Programme on “Soft Skills Training for Commerce Faculty, organized by Department of Commerce, Periyar University, Salem, held on 24-25 August 2007

2. Participated in a 8 days Faculty Development Programme on “Globalization, Communication and Life skills: Problems, Perspectives and Future Directions, organized by Department of English, Periyar University, Salem, held on 14 December 2016 to 21st December 2016.

Orientation / Refresher Courses 1. Participated in a 28 days Orientation Course (General) from 27/08/2008 to 23/09/2008 at UGC – Academic College of University of Madras, Chennai – 600 005.

2. Participated in a 21 days Refresher Course in Research Methodology for Social Sciences (Multidisciplinary) from 01/02/2012 to 21/02/2012 at UGC- Academic College of Bharathiar University, Coimbatore – 641 046.

3. Participated in a One –Day orientation Programme for Red Ribbon Club Programme officers of Periyar University affiliated Arts and Science College on Celebrating Life” , Module conducted at , Periyar University, Salem, held on 25th February 2014.

4. Participated in a 21 days Need Based Refresher Course in Commerce from 19/08/2015 to 08/09/2015 at UGC- Academic College of Bharathiar University, Coimbatore – 641 046

Programmes Organized

1. Organized a Two days National Seminar on “Global Financial Meltdown – Causes, Impacts and Remedies” on February 25-25, 2009.

2. Organized a Three days UGC Sponsored State Level Workshop on “Research Methodology for Social Sciences” on March 21-23, 2012.

3. Organized a Two day Workshop on “Reshaping HR to Meet the Changing Global Scenario” on February 22-23, 2017.

4. Organized a Special Lecture Programme on “Goods and Services Tax” on November 8th 2017.

5. Organized a Two day National conference on “Commerce and Business – A Paradigm Shift to Information and Communication Technology” on March 15-16, 2018.

Annexure IV Resource Person

1. Acted as a Rapportier in a National Seminar on “Issues and Challenges in Financial Sector” organized by Department of Commerce, Periyar University, held on 2nd February 2005. 2. Acted as a Rapportier in a National Seminar on “Indian Co-operative Movement at Cross Roads” organized by the Department of Commerce, Periyar University held on 19th and 20th August 2005. 3. Acted as a Rapportier in a National Seminar on “Emerging Trends in Customer Relationship Management, Organized by Department of Commerce, Periyar University, Salem on 7-8, September 2006. 4. Invited Talk on the topic “Pricing – A Marketing Mantra” at Intraprasta School of Management, Jodhpur, Rajasthan, on 11/12/2007. 5. Acted as a Rapportier in a National Seminar on “Global Financial Meltdown – Causes, Impact and Remedies, organized by Department of Commerce, Periyar University, Salem, held on 25-26 February 2009. 6. Invited Talk on the topic “Customer Based Brand Equity – A Pragmatic Approach” at Sakthi Kailash womens’ College, Salem on 08/07/2009. 7. Felicitation Address on the National Seminar on “Emerging Trends in Financial Markets” at Sakthi Kailash womens’ College, Salem on 05/09/2009. 8. Acted as a rapportier in a National seminar on “Challenges of Human Resource Management in the Changing Environment” organized by Periyar Institute of Management Studies, Periyar University, Salem on 4th and 5th, Februry,2010. 9. Acted as a rapportier in a National seminar on “Banking Innovation and Customer Enrichment” organized by Department of Commerce, Periyar University, Salem on 18th and 19th March, 2010. 10. Participated in a National seminar on “Women Empowerment through Microfinance” organized by Department of Commerce, Periyar University, Salem, held on 28th, January, 2011. 11. Acted as Rapportier in a National seminar on “Emotional Intelligence and Organizational Development – An Interdisciplinary Approach” organized by Department of Commerce, Periyar University, Salem, held on 28th, March, 2011. 12. Served as an Executive Member in a UGC Sponsored International Conference on “Corporate and Business Response to Climate Change-From Awareness to adoption (Transcending the boundaries)” organized by Department of Commerce, Periyar University, Salem-636 011 held at 7,8,and 9 December 2011. 13. Invited talk on the topic “Service Marketing – An overview” at Sri Vijayvidyalaya College of Arts and Science, Dharmapuri on 1/3/2012. 14. Special lecture on “ Profitability, Cash flow and Balance Sheet” in Entrepreneurial Development Programme organized by Entrepreneurship Cell, PRIMS, Periyar University, Salem on 19/4/2012. 15. Special Lecture in a Orientation programme for College Teachers organized by Sri Vijayvidyalaya College of Arts and Science, Dharmapuri on 7/6/2012. 16. Chaired a technical session in a National Conference on “Emerging Trends in Business Opportunities” organized by Vivekananda College of Arts and Science for Women, Tiruchengode on 20/02/2013. 17. Delivered a Special Address on “Consumer Awareness” in a NSS Special Camp organized by Periyar University College of Arts and Science, Mettur on01/03/2013. 18. Chaired a technical session in a National Conference on “Contemporary Issues in Commerce and Management” organized by Bharathiar Arts and Science College for Women, Attur on 06/03/2013. 19. Chaired a technical session in a Two days Regional Level Workshop on “Sustainable Consumption for Sustainable Development ” organized by Department of Commerce, Periyar University, Salem on 27th and 28th March 2013. 20. Acted as Resource Person in a National Workshop on “International Financial Reporting Standards (IFRS) – Indian Current Scenario” organized by Department of Commerce, Periyar University, Salem, held on 25th and 26th, July, 2013. 21. Acted as a Resource Person in the National Symposium on “Trading in Security and Commodity Markets as an Attractive and Safe Investment Portfolio” organized by Department of Commerce, Periyar University, Salem, held on 30th and 31st August 2013. 22. Acted as Coordinator in a International Symposium on “Contemporary Issues In Commerce” organized by Department of Commerce, Periyar University, Salem, held on 23rd, August, 2013. 23. Acted as Chair Person in a International Conference on Business Innovation “Steering Excellence of Business Research Knowledge” organized by International Journal of Research and Business innovation (IJRBI), Dharmapuri, held on 21stth, December, 2013. 24. Delivered a Valedictory address in the National Seminar on “Economic Empowerment of Rural India Through Banks” organized by K.S.R College of Arts and Science, Tiruchengode on 20/04/2013. 25. Delivered a Special Address on “Consumer Awareness and Consumer Rights” in Servarays College of Arts and Science, Valavandhi, Yercaud on 9/01/2014. 26. Acted as Chair Person in an International Conference on “International Conference on Recent Trends in Commerce and Management ” organized by Department of Commerce, Jairam Arts and Science ,Salem , held on 5th February 2014. 27. Acted as Chair Person in a International Conference on “Sustainable Development Through Marketing” organized by Department of MBA, Srinivasan College of Arts and Science, held on 7th, Februray, 2014. 28. Delivered a Special Address on “Entrepreneurial Development Programme for Young Entrepreneurs” in Sri Ganesh College, Salem on 8th February 2014. 29. Delivered a Guest Lecture Programme on “Paradigm Shift in Marketing of Services” in KSR College of Arts and Science on 24th February 2014. 30. Acted as Chair Person in an International Conference on “The role of Revisiting Indian Economy: Sectors specifies challenges and opportunities” organized by Department of Commerce, Kailash Women’s College, Nangavalli on 22 August 2014. 31. Delivered a Special Address on “Marketing” in Jairam Arts and Science College, Chinnathirupathi on 10.07.2014. 32. Delivered a Guest Lecture Programme on” Branding” ” in Sri Ganesh College, Salem on 6th Feb 2015. 33. Delivered a Special Address on “Brand Management – An Overview” in Selvam Arts and Science College, Namakkal on 17 Feb 2015. 34. Acted as Chief Guest and delivered a special lecture at School Annual day Programme” organized by Holy Cross Matriculation Higher Secondary School, Salem, held on 03.March 2015. 35. Acted as Panel Member on International Research Colloquium-2016 organized by Global Association of Commerce & Management, Salem held on 28 January 2016. 36. Acted as an Co-Chair Person in 2nd International Conference on “Corporate and Business Response to Climate Change-From Awareness to adoption (Transcending the boundaries)” organized by Department of Commerce, Periyar University, Salem-636 011 held at 9 to 11th March 2016. 37. Acted as Resources Person in ICSSR Sponsored National Level Conference on “Role of Information and Communication Technology (ICT) on the Growth of Service Industries” organized by Sri Kaliswari College, Sivakasi-626 130 held on 21 March 2016. 38. Acted as Resources Person for the guest lecture on “ ICT and Growth of Service Sector- Opportunities and Challenges” organized by K.S. Rangasamy College of Arts and Science (Autonomous), Tiruchengode -637 215 held on 01 April 2016. 39. Acted as Resources Person for the guest lecture on “ Leadership and Innovation” organized by AVS college of Arts and Science held on 22nd July 2016 40. Acted as Chair Person in third International Conference on Contemporary Management “Critical Solutions for Contemporary Issues” organized by Faculty of Management studies & Commerce, University of Jaffna, Sri Lanka on 28th & 29th July 2016. 41. Acted as Resources Person for the guest lecture on “ Marketing, Advertising & Salesmanship – An overview” organized by Siri PSG Arts and Science College (for Women) held on 06th September 2016 42. Acted as Resource Person in an ICSSR sponsored National Level Conference on “Payment Banks: Opportunities and Challenges” organized by VHNSN College, Virudhunagar on 29th and 30th September 2016. 43. Acted as Chair Person in an International Level Conference on “Newfangled approaches in Commerce & Management Traditional to Global era” organized by Global Association of Commerce & Management on 24th December 2016. 44. Acted as Resource Person and Chaired a Session in International Conference on “Digital India New Approaches to Business excellence” organized by Devanga Arts College, Aruppukottai on 16th March 2017. 45. Acted as Chief Guest in inaugurating the Tycoons Association of Department of Commerce and delivered a special lecture on “Payment Banks – An Overview” organized by Annai Women’s College (Arts & Science), Karur-639 136 on 12th July 2017. 46. Acted as Chief Guest for Commerce Department Inauguration and delivered a special lecture on “ICT and Growth of Service Sector-Opportunities and Challenges” organized by Loyala College, Rasipuram on 19th July 2017. 47. Acted as Resource Person for National seminar on “Digital India:Proposed & Challenges” organized by Vivekanandha College of Arts and Science for Women(Autonomous), Tiruchengode, on 10th August 2017. 48. Acted as Resource Person in International Conference on “Sustainable Business Practices – A Global Perspective ” organized by Bon Secours College for Women, Thanjavur on 27th September 2017. 49. Acted as a Resource Person in One day Workshop entitled “Glimpses of Goods and Services Tax (GST) organized by Dr.R.K.Shanmugam College of Arts and Science, Kallakurichi om 12th October 2017. 50. Acted as Chief Guest and delivered a lecture in one day Guest lecture Programme on “Self Employment Opportunities and Scope for Entrepreneurship Development” organized by Sri Ganesh College of Arts & Science, Ammapet, Salem-636 014 on 11th January 2018. 51. Acted as a Chair Person and delivered a special address on “E-Governance – An Over view in an International Conference Organized by PG and Research Department of Commerce, Vivekananda College of Arts and Science for Women, Tiruchengode on 2nd February 2018. 52. Acted as a Resource Person in a One Day International Symposium entitled “Modern Tactics in Business Environment” on 23rd August 2018, organized by PG and Research Department of Commerce, Bharathiar Arts and Science College for Women, Deviyakurichi. 53. Delivered a special address in the ICSSR SRC sponsored Three day National Level Workshop on “Advanced Research Methodology in Social Science for Ph.D Scholars” Organized by PG and Research Department of Commerce, Vivekananda College of Arts and Science for Women, Tiruchengode on 27th August 2018. 54. Acted as a Resource Person in the Workshop entitled “Consumer Protection Act” organized by Mahendra Arts and Science College on 3rd October 2018