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THE BASKETBALL LEAGUE REPORT a Data-Driven Digital Analysis Focused on Basketball

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THE BASKETBALL LEAGUE REPORT a Data-Driven Digital Analysis Focused on Basketball THE BASKETBALL LEAGUE REPORT A data-driven digital analysis focused on basketball @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. 1 / 82 IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded software, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group "Be", a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging We are knowledge, research and extended vision. We lead our clients through innovative paths to Digital Enablers connect people and brands, combining listening skills, engagement and experimentation. @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 2 / 82 Summary IQUII SPORT 4 Italian Basketball Clubs' Official Apps 67 FANIZE: THE FAN ENGAGEMENT & LOYALTY PLATFORM 6 SPORTXP: THE SPORT PLATFORM FOR CLUBS 7 LBA Serie A: Players 71 PLAYERXP: THE SPORT PLATFORM FOR ATHLETES 8 LNP Serie A2 Ovest: Players 76 EuroLeague 9 LNP Serie A2 Est: Players 81 EuroLeague's Official Apps 19 TBL (R)EVOLUTION 86 LBA Serie A 26 LNP Serie A2 Ovest 36 LNP Serie A2 Est 45 ITALY: Overview 54 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 3 / 82 SPORT MARKETING & FAN ENGAGEMENT Understanding main stakeholders' strategies and anticipating Sport Industry trends, to engage the fan inside and outside the venue with membership, loyalty, proximity and sport retail strategies. INNOVATION TECHNOLOGY & SPORT PLATFORMS Outlining the relationship between sport and new technologies, deepening CRM and membership platform development studying technologies for clubs, associations and sports events. In August 2017 IQUII Sport has been launched, the Business Unit designed to study and deepen four DATA MONETIZATION Sport Industry areas: Developing data-driven strategies to support stakeholders, aiming to create value from data both directly and indirectly, and integrating online and offline touchpoints. INSIGHTS & REPORTS Collecting and analysing data, producing reports and infographics about clubs, players, events and the new eSports scenario. @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 4 / 82 Nowadays, the implementation of a strategy needs to be OUR CLIENTS planned with a data-driven approach. With this in mind, our three reports were born: "The European Football Club" Report for football, "The Basketball League" Report for basketball and "The Volleyball League" Report for volleyball. These studies deal with the presence of the main stakeholders of the related sports on social media, highlighting variations and overtakes on a monthly basis. The aim of IQUII Sport is to realize and to offer tools supporting clubs, brands and athletes in the acquisition, engagement, loyalty and monetization of their own fanbases. @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 5 / 82 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 6 / 82 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 7 / 82 @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 8 / 82 Countries included in this overview TURKISH AIRLINES EUROLEAGUE 10 COUNTRIES 18 CLUBS @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 9 / 82 EUROPE SnapShot / EuroLeague 18 9 32.7 M + 0.46%* CLUBS BRANDS FANS Total EuroLeague Total EuroLeague sport Total Facebook, Twitter, Basketball Clubs brands analyzed. Instagram, YouTube fans of the analyzed. EuroLeague Basketball Clubs analyzed. *[from March 05, 2020 to April 06, 2020] @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 10 / 82 CLUBS FANS % VAR* 01 REAL MADRID BALONCESTO 15.5 M -0.20 02 FC BARCELONA 2.3 M -0.20 03 FENERBAHCE BEKO 1.2 M -0.23 04 CRVENA ZVEZDA MTS BELGRADE 448.7 K -0.17 05 OLYMPIACOS PIRAEUS 400.4 K -0.05 06 PANATHINAIKOS OPAP ATHENS 387.1 K -0.07 16.0 M 15.5 M 07 FC BAYERN MUNICH 296.1 K -0.12 08 ANADOLU EFES SPOR KOLUBU 274.6 K -0.08 EUROLEAGUE Facebook 09 MACCABI FOX TEL AVIV 236.6 K +0.00 10 ZALGIRIS KAUNAS 220.1 K +0.30 11 A|X ARMANI EXCHANGE MILANO 173.8 K -0.00 12 VALENCIA BASKET 110.8 K -0.05 13 CSKA MOSCA 93.4 K -0.13 14 ALBA BERLIN 73.0 K +4.77 15 LDLC ASVEL VILLEURBANNE 69.3 K +0.20 12.0 M 16 KIROLBET BASKONIA VITORIA-GASTEIZ 55.1 K +0.05 17 KHIMKI MOSCOW 10.9 K +0.08 TOTAL FANBASE 18 ZENIT ST PETERSBURG 2.5 K +2.94 21.9 M 8.0 M 4.0 M 2.3 M Ranking of the EuroLeague 1.2 M basketball clubs on Facebook. 448.7 K 400.4 K 387.1 K 296.1 K 274.6 K 236.6 K 220.1 K 0 *[from March 05, 2020 to April 06, 2020] @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 11 / 82 CLUBS FANS % VAR* 935.0 K 01 FENERBAHCE BEKO 748.7 K +0.81 02 REAL MADRID BALONCESTO 638.3 K +0.61 03 FC BARCELONA 553.1 K +0.03 04 CSKA MOSCA 194.5 K -0.11 05 ANADOLU EFES SPOR KOLUBU 192.2 K +0.72 06 VALENCIA BASKET 142.8 K +0.03 748.7 K 07 CRVENA ZVEZDA MTS BELGRADE 98.3 K +0.55 08 ZALGIRIS KAUNAS 96.7 K +0.13 748.0 K EUROLEAGUE Twitter 09 FC BAYERN MUNICH 90.5 K +0.03 10 PANATHINAIKOS OPAP ATHENS 88.5 K +1.47 11 OLYMPIACOS PIRAEUS 88.0 K +1.80 638.3 K 12 KIROLBET BASKONIA VITORIA-GASTEIZ 84.3 K +0.00 13 MACCABI FOX TEL AVIV 61.5 K +0.44 14 A|X ARMANI EXCHANGE MILANO 50.3 K +0.06 553.1 K 15 ALBA BERLIN 36.6 K +0.95 16 LDLC ASVEL VILLEURBANNE 29.5 K +0.49 561.0 K 17 KHIMKI MOSCOW 13.1 K +0.20 TOTAL FANBASE 18 ZENIT ST PETERSBURG 5.7 K 0 3.2 M 374.0 K 194.5 K 192.2 K 187.0 K 142.8 K 98.3 K 96.7 K 90.5 K 88.5 K Ranking of the EuroLeague basketball clubs on Twitter. 0 *[from March 05, 2020 to April 06, 2020] @2020 IQUII SRL.THE CONTENT OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. THE BASKETBALL LEAGUE REPORT SPORT.IQUII.COM #TBLReport 12 / 82 CLUBS FANS % VAR* 01 REAL MADRID BALONCESTO 2.6 M +1.53 02 FENERBAHCE BEKO 958.2 K +0.59 03 FC BARCELONA 640.5 K +1.34 3.0 M 04 FC BAYERN MUNICH 237.0 K +2.27 05 OLYMPIACOS PIRAEUS 187.1 K +1.26 06 PANATHINAIKOS OPAP ATHENS 185.2 K +0.53 2.6 M 07 CRVENA ZVEZDA MTS BELGRADE 175.1 K +0.07 08 ANADOLU EFES SPOR KOLUBU 134.9 K +1.52 EUROLEAGUE Instagram 09 ZALGIRIS KAUNAS 107.5 K +1.30 2.5 M 10 A|X ARMANI EXCHANGE MILANO 95.0 K +0.37 11 CSKA MOSCA 86.3 K +0.62 12 MACCABI FOX TEL AVIV 81.3 K +2.05 13 VALENCIA BASKET 73.4 K +1.97 14 KIROLBET BASKONIA VITORIA-GASTEIZ 46.6 K +0.82 15 LDLC ASVEL VILLEURBANNE 37.5 K +3.31 2.0 M 16 ALBA BERLIN 37.2 K +1 +18.16 17 KHIMKI MOSCOW 34.2 K -1 +0.73 TOTAL FANBASE 18 ZENIT ST PETERSBURG 24.6 K +0.81 5.8 M 1.5 M 958.2 K 1.0 M 640.5 K 500.0 K 237.0 K Ranking of the EuroLeague 187.1 K 185.2 K 175.1 K 134.9 K basketball clubs on Instagram.
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