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CAPE® Digital Media Syllabus, Specimen Paper and Mark Scheme Caribbean Examinations Council CAPE® DigitalMediaDigital Media MediaDigital DigitalMedia MediaDigital SYLLABUS SPECIMEN PAPER DigitalMediaMARK SCHEME Macmillan Education 4 Crinan Street, London, N1 9XW A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 978-0-230-48198-5 AER © Caribbean Examinations Council (CXC®) 2014 www.cxc.org www.cxc-store.com The author has asserted their right to be identified as the author of this work in accordance with the Copyright, Design and Patents Act 1988. First published 2014 Permission to copy The material in this book is copyright. However, the publisher grants permission for copies to be made without fee. Individuals may make copies for their own use or for use by classes of which they are in charge; institutions may make copies for use within and by the staff and students of that institution. For copying in any other circumstances, prior permission in writing must be obtained from Macmillan Publishers Limited. Under no circumstances may the material in this book be used, in part or in its entirety, for commercial gain. It must not be sold in any format. Designed by Macmillan Publishers Limited Cover design by Macmillan Publishers Limited and Red Giraffe CAPE® Digital Media Free Resources LIST OF CONTENTS ® CAPE Digital Media Syllabus Extract 3 ® CAPE Digital Media Syllabus 4 ® CAPE Digital Media Specimen Papers & Mark Schemes Unit 1 Paper 1 Specimen Paper 62 Unit 1 Paper 1 Mark Scheme 70 Unit 1 Paper 2 Specimen Paper 71 Unit 2 Paper 2 Mark Scheme 74 Unit 2 Paper 1 Specimen Paper 78 Unit 2 Paper 1 Mark Scheme 87 Unit 2 Paper 2 Specimen Paper 88 Unit 2 Paper 2 Mark Scheme 91 Digital Media In the Caribbean, knowledge and information are increasingly communicated through digital images and electronic media. The creation and manipulation of digital media serves to disseminate this information and build bridges to the evolving national, regional and international society in the digital era. Digital Media competencies are therefore of great relevance and practical value. By increasing the cadre of digital media practitioners, such as content creators, animators, web developers, graphic artists and mobile app developers, the region secures the skillsets and knowledge base that are essential to building and sustaining the digital economy in the Caribbean. The CAPE Digital Media Syllabus offers students the opportunity to acquire a variety of experiences and skills in the areas of digital media conceptualisation, design and development. It also fosters interest and enjoyment in the practical application, production and consumption of digital media and seeks to develop informed citizens, competent practitioners and raise the standard of digital media production among students and across industry. The Digital Media Syllabus consists of two Units of 150 hours, each comprising three Modules of 50 hours each. Each Module is compulsory. Unit 1: Digital Media Fundamentals Module 1 – Understanding Digital Media Module 2 – Digital Media Ecosystem Module 3 – Creative Solution Design Unit 2: Applied Digital Media Module 1 – Visual and Interactive Design Module 2 – Web and Digital Publishing Module 3 – Mobile App Development CARIBBEAN EXAMINATIONS COUNCIL Caribbean Advanced Proficiency Examination ® CAPE® DIGITAL MEDIA SYLLABUS Effective for examinations from May-June 2014 CXC A33/U2/13 Published in Jamaica, 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related to the syllabus should be addressed to: The Pro-Registrar Caribbean Examinations Council Caenwood Centre 37 Arnold Road, Kingston 5, Jamaica Telephone Number: + 1 (876) 630-5200 Facsimile Number: + 1 (876) 967-4972 E-mail Address: [email protected] Website: www.cxc.org Copyright © 2013 by Caribbean Examinations Council The Garrison, St Michael BB14038, Barbados CXC A33/U2/13 Contents INTRODUCTION .............................................................................................................................i RATIONALE ....................................................................................................................................1 AIMS .............................................................................................................................................1 SKILLS AND ABILITIES TO BE ASSESSED ..........................................................................................2 PRE-REQUISITES OF THE SYLLABUS ................................................................................................3 STRUCTURE OF THE SYLLABUS .......................................................................................................4 EQUIPMENT AND SOFTWARE ........................................................................................................4 UNIT 1: DIGITAL MEDIA FUNDAMENTALS MODULE 1: UNDERSTANDING DIGITAL MEDIA ....................................................................7 MODULE 2: THE DIGITAL MEDIA ECOSYSTEM ......................................................................13 MODULE 3: CREATIVE SOLUTION DESIGN ............................................................................16 UNIT 2: APPLIED DIGITAL MEDIA MODULE 1: VISUAL AND INTERACTIVE DESIGN ....................................................................20 MODULE 2: WEB AND DIGITAL PUBLISHING ........................................................................24 MODULE 3: MOBILE APP DEVELOPMENT.............................................................................28 OUTLINE OF ASSESSMENT .............................................................................................................32 REGULATIONS FOR RESIT CANDIDATES ..........................................................................................49 REGULATIONS FOR PRIVATE CANDIDATES .....................................................................................50 ASSESSMENT GRID ........................................................................................................................50 APPENDIX I – GLOSSARY ................................................................................................................51 CXC A33/U2/13 First issued in 2013 Please check the website www.cxc.org for updates on CXC’s syllabuses. CXC A33/U2/13 Introduction he Caribbean Advanced Proficiency Examination (CAPE) is designed to provide certification of the T academic, vocational and technical achievement of students in the Caribbean who, having completed a minimum of five years of secondary education, wish to further their studies. The examinations address the skills and knowledge acquired by students under a flexible and articulated system where subjects are organised in 1-Unit or 2-Unit courses with each Unit containing three Modules. Subjects examined under CAPE may be studied concurrently or singly. The Caribbean Examinations Council offers three types of certification. The first is the award of a certificate showing each CAPE Unit completed. The second is the CAPE Diploma, awarded to candidates who have satisfactorily completed at least six Units, including Caribbean Studies. The third is the CAPE Associate Degree, awarded for the satisfactory completion of a prescribed cluster of seven CAPE Units including Caribbean Studies and Communication Studies. For the CAPE Diploma and the CAPE Associate Degree, candidates must complete the cluster of required Units within a maximum period of five years. Recognised educational institutions presenting candidates for the CAPE Associate Degree in one of the nine categories must, on registering these candidates at the start of the qualifying year, have them confirm, in the required form, the Associate Degree they wish to be awarded. Candidates will not be awarded any possible alternatives for which they did not apply. CXC A33/U2/13 i Digital Media Syllabus RATIONALE The Digital Media area of study encompasses all the domains of learning, namely, cognitive, affective and psychomotor. The field of study covers such topics as the theory and history of digital media, the impact of digital media on society, digital media business and entrepreneurial models and elements and principles of digital design and manipulative or practical skills. In the Caribbean, knowledge and information are increasingly communicated through digital images and electronic media. The creation and manipulation of digital media serves to disseminate this information and build bridges to the evolving national, regional and international society in the digital era. Digital Media competencies are therefore of great relevance and practical value. By increasing the cadre of digital media practitioners, such as content creators, animators, web developers, graphic artists and mobile app developers, the region secures the skillsets and knowledge base that are essential to building and sustaining the digital economy in the Caribbean. The CAPE Digital Media course will facilitate the development of important learning and problem- solving skills, foster creativity, encourage innovation and entrepreneurship, and inculcate a sense of value in students for their own work and respect and regard for the work of others. This syllabus in Digital Media will contribute to the development of the Ideal Caribbean Person, by
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