Discover Limitless opportunities Make your mark

Cover: River Road Reserve, Emu Plains We believe anything is possible Penrith is making its mark • in Penrith. Penrith’s unique balance of city as a place of limitless and nature is our biggest differentiator As an officially recognised Regional and biggest opportunity. Here there City, Penrith is a vital hub for regional opportunities. is room to move and space to grow. business, employment and logistics. We boast a highly skilled, industrious A thriving city with workforce, great accessibility, affordable the space, the people land, sound infrastructure and a great lifestyle. This is bolstered by a fresh and the vision to make brand and a bold vision for the city. things happen. Things are happening in Penrith and they are happening fast. A city where impressive The time to be a part of it is right now. urban amenity is balanced with striking We welcome you to join us and make your mark in Penrith. natural beauty. A place that is open to new ideas, new people and new ways of doing things. A place where there is great potential yet to be tapped. a place where you can turn your big ideas into a reality.

penrithishere.com.au Penrith is here Our people • Diverse, industrious, entrepreneurial, Penrith people share a strong community spirit which permeates not just how we live but also how we do business. Page 9

Our lifestyle “ • Intro copy here Penrith is the Fresh air, open space, a family-friendly environment and a lower cost of living centre of are just some of the advantages development of the Penrith lifestyle. in . Page 13 ” Leigh Hartog Managing Director Our space JK Williams • In Penrith there is the space to grow and to make your mark. The balance of rural and urban areas is what makes us different and shapes our identity. Page 17

Our economy • Our robust and dynamic local economy makes Penrith a leader in driving growth and transformation in Sydney’s Greater West. Page 21

Our future • Penrith isn’t waiting for things to happen. We are ambitious with a far-reaching vision for our city. Page 25

Penrith is here Station Street, Penrith • Penrith is an important regional hub – home to 184,681 residents with a catchment Penrith is here population of 500,000. 7 • Left: Jessica Fox, Olympic Silver Medallist in Canoe Slalom London 2012. Council’s decision to develop the Penrith Whitewater Stadium has resulted in the construction of one Our People of the world’s best facilities to train, race or play. Canoe slalom was included in the Sydney 2000 Olympic Games.

Centre: Swimmers at the Sydney International Regatta Centre.

Right: Warren Wilson, Group Chief Executive, Panthers Group.

Diverse, industrious People who live in Penrith want to work profile profile and entrepreneurial. It’s in Penrith. They want to be a part of the J. Wyndam Prince Warren Wilson, Group Chief 83,465 Executive, Panthers Group Employed local residents not just the place that makes community not just as a resident but also For the past 30 years J. Wyndham Prince has a part of the local economy. Our large and Penrith great, it’s the people. run its successful consulting civil infrastructure From kicking footballs around the back streets skilled resident workforce and broad regional engineers and project management company of St Mary’s as a kid, Panthers Group Chief 30,793 catchment means that finding the right staff Penrith has a proud community from Penrith. Executive, Warren Wilson, has made it big Work in Penrith with the right attitude is easy and efficient. spirit, which permeates not in the business world. But he attributes much Specialising in land development, roads just how we live but also how of his success to his hometown background As home to the University of Western Sydney and traffic infrastructure, stormwater and 52,672 we do business. Partnership, for keeping him ‘grounded’. and Western Sydney Institute of TAFE, the environment projects, the company has Travel outside of the City openness and positivity region boasts excellent training and workforce each day to work strategically positioned itself to grow Since joining Panthers Group in 2012, Warren development facilities. These institutions are what drive us to succeed by serving the land development and has taken on the challenge of streamlining produce a strong talent pool for recruitment, in all areas of what we do. infrastructure needs of Western Sydney’s the business, getting it back into a profitable research and development, and collaboration growing population. state and overseeing plans for an $850 between business and academia. million redevelopment of the Group’s With clients including Australand, Landcom, flagship venue in Penrith. the NSW Department of Planning, Norwest Land, AV Jennings, Stockland and Penrith He believes that the vision held by business Panthers, J Wyndham Prince has worked on and political leaders will see Western Sydney Penrith provides“ us with the lucrative residential and industrial development reach its potential as an engine of growth strategic advantage of being based projects including the redevelopment of and opportunity. in Sydney’s growing market. With the former Lidcombe Hospital, Waterside, the growth in land development and Greenway Park, Mulgoa Rise, Jordan Springs “I honestly think that if we get the right public infrastructure projects in the and The Ponds. business leaders out here all heading in North and South West of the city, the right direction over the next 10 years, and support from both State and The company has also delivered significant the whole zone local government, we are able to be road and traffic infrastructure projects for will start to realise things that everybody where the business opportunities the Roads and Traffic Authority, Penrith City has been talking about for the past 30 are but also keep our cost base Council and . to 40 years,” he says. down because of lower operating Wayne Young, managing director at J. and labour costs. Wyndam Prince cites access to Penrith’s “massive” skilled labour work force and strong ” business community as an ingredient for Wayne Young success. The University of Western Sydney Managing Director provides the business with access to a pool J. Wyndham Prince of civil engineering graduates and interns, many of who are local residents and attracted to the opportunity to live and work close to home. There is also an inherent loyalty in the business community and, according to Wayne, a good network through the local Chamber of Commerce.

Penrith is here 9 • The Joan Sutherland Performing Arts Centre, Penrith • Just one of the many local institutions producing and presenting dynamic cultural, arts and educational programs Penrith is here for the people of Penrith, Western Sydney and beyond. 11 • our Lifestyle

Penrith is fuelled It’s the lifestyle and the opportunities Penrith profile profile Left: Winning acclaim by a great lifestyle and offers that attracts people to live, work and Fernhill Estate Ross Dobson, Chef and Owner, as a Sydney 2000 The Union Restaurant and Olympic venue the close-knit community. do business here. In 2012, one of Sydney’s most iconic heritage Café at Lewers Sydney International The Penrith community enjoys the benefits properties – Fernhill Estate – was sold for Here is where work-life Regatta Centre has of great schools, leading health facilities and a record-breaking $50 million. After 25 years working as a chef at a number evolved to become balance can be a reality major regional shopping centres. The region of Sydney’s upmarket inner-city restaurants, a popular sporting, Located south of Penrith City, the Estate’s – not just a dream. also offers a range of housing choices from Ross Dobson returned home to Penrith to corporate and social colourful 200-year history has included central CBD living to acreage properties open his popular Café at Lewers at the Penrith venue, staging over Here is a place where farming, winemaking and horseracing. Now in rural areas. Regional Gallery, and most recently The Union 400 events each year you can enjoy a relaxed the new owners, Simon and Brenda Tripp, are tapas and wine bar. and attracting almost rural lifestyle and still With a strong sporting culture we also determined to bring it back to its former glory. half a million visitors embrace the arts, entertainment and outdoor A best-selling author, Ross has cookbooks to annually. It boasts one have all the benefits of Before moving from Terrey Hills on Sydney’s adventure. Some of our community’s favourite his name and is a huge supporter of local food of the world’s only 4km living in a city. Fresh air, northern beaches to Penrith, the Tripp family attractions also make Penrith a great place producers from what he calls the “food basin straight rowing courses open space, a family-friendly searched far and wide for a property to suit to visit. They include , of Sydney”. and will host the environment and a lower their lifestyle dream. Ultimately, they wanted Sydney International Regatta Centre, Sydney International to enjoy the “best of both worlds” in a rural When Ross opened Café at Lewers he cost of living. Penrith Whitewater Stadium, The Dame Rowing Regatta in setting, but still be living in the Greater brought café culture to the area and the locals 2013 and 2014. Joan Sutherland Performing Arts Centre Sydney area. are lapping it up. He says that the success and Penrith Regional Art Gallery – of his café and tapas bar proves that Penrith Right: Ross Dobson, chef and owner, The just to name a few. “I can’t think of another place in is developing a more “urbane” culinary style. Union Restaurant. that offers what we have here – almost Weekend visitation numbers to Penrith 2,000 acres of farmland within 50 minutes Regional Gallery have also tripled since I can’t think of “another place in drive of Sydney’s CBD via the M4. And we’re Café at Lewers opened inside the venue. Australia that offers what we have just 10 minutes drive from Penrith, which is here – almost 2,000 acres of a city in its own right with everything we need As a small business owner, Ross believes farmland within 50 minutes drive of in terms of shopping, facilities, schools and Penrith is a great place to invest in. “After Sydney’s CBD via the M4. And we’re entertainment,” said Brenda. moving back here I was surprised by how just 10 minutes drive from Penrith, much opportunity there is and it’s just which is a city in its own right with As successful businesspeople, Simon and a matter of time before that potential everything we need in terms of Brenda also see the commercial potential is realised,” Ross said. shopping, facilities, schools of the region. Their ambitious plans for and entertainment. Fernhill include the establishment of a leading equestrian centre with Olympic level coaching ” and a venue for hosting equestrian events, Brenda Tripp corporate and private functions, picnic races, Owner festivals and charity and sporting events. Other Fernhill Estate possible options include the development of an on-site microbrewery, a rugby field, recording studio, accommodation and restaurant, and location services for film and photo shoots. “Originally we were just looking for somewhere with the space to create an equestrian centre, but once we arrived we were blown away by the opportunity for growth here. With a large and growing population and easy access from Sydney, there’s scope to do so much more than we imagined,” Brenda said.

Penrith is here 13 • Fernhill Estate, Mulgoa • 2,000 acre property within 50 minutes drive of Sydney’s CBD. Penrith’s heritage icon has been Penrith is here given new life to fulfil its massive potential. 15 • Left: ‘Box Kite’ public artwork at Thornton by Milne & Stonehouse. © UrbanGrowth NSW

Centre: Victoria Bridge, over the Nepean River, Penrith. our Space Right: Allan Noble, managing director, Sun Masamune, manufacturer of Go-Shu sake.

In Penrith there is Smart Property Investment magazine’s profile profile 2013 Fast 50 report recognised Penrith Jordan Springs Go-Shu Australian Sake 404 km2 the space to grow and Penrith covers 404 as one of the hottest property investment Lend Lease Sun Masamune to make your mark. square kilometres locations in the country. With significant When Lend Lease made the decision to For more than 16 centuries, the production The balance of rural parcels of available and affordable land, invest in the new $600 million master-planned of traditional rice wine (sake) has been an and urban areas is what makes Penrith is well positioned to realise its Jordan Springs development they knew it honoured part of traditional Japanese culture. 80% us different and shapes expanding development potential and would be a success. But even Lend Lease For Penrith-based company Sun Masamune, 80% of the City is rural our identity. accommodating its fast growing population. was surprised when within three years of the the art of sake manufacturing is the essence and rural-residential Whether you are looking for prime industrial first house and land packages being released, of a successful export business. Located on the edge of Jordan Springs became Sydney’s fastest or commercial development opportunities, Owned by Konishi Brewing Co. Ltd - the World Heritage listed selling residential community. 2013 Penrith offers the opportunity to create renowned in Japan for their Shirayuki brand, The new Local Environment Blue Mountains National Park something new and to build from the Lend Lease Regional Development Manager, Sun Masamune became the first sake brewing Plan on exhibition and brimming with natural ground up. Arthur IIlias, attributes the project’s success operation in Australia in 1988 when it began beauty, we are just 54km Major residential development projects – to its location in the heart of the Penrith Valley testing a small brewing plant at Leeton in from Sydney’s CBD. such as Lend Lease’s Jordan Springs and and its unique blend of rural and city living. NSW with the Rice Growers Co-operative. Landcom’s Thornton – are offering a diverse “Penrith is unique in that it has a rural feel After eight years of planning, product choice of housing options that are close to with strong links to the lower Blue Mountains development and investment negotiation, services and activities, promote resource and rural , but is very much the company started its commercial operations efficiency and efficient land use, and build part of Sydney. It offers the open space and when it opened its purpose-built facility on the character of our neighbourhoods lifestyle that people are looking for and that in Penrith in 1996. Penrith is unique“ in that it has and communities. lifestyle was important to us in positioning a rural feel with strong links to the Managing Director of Sun Masamune, Jordan Springs,” Arthur said. lower Blue Mountains and rural Masterplanned by Landcom, Thornton Allan Noble, says that the decision to move New South Wales, but is very much is a new urban community in the heart of Upon completion, Jordan Springs will be to Penrith was made easy for investors by the part of Sydney. It offers the open space Penrith to be located next to the train station. a community of 2,500 homes for around “very business-like approach” of the Council and lifestyle that people are looking Providing up to 1,000 homes, seven hectares 6,500 residents. during the development application process. for and that lifestyle was important of public open space and a range of retail But essentially the decision was all about to us in positioning Jordan Springs. and commercial facilities, Thornton will provide “location, location, location”. new options for inner city living in Penrith. ” “It’s all here,” says Allan. “We’re supported Arthur Illias by good infrastructure, are very close to Regional Development Manager Sydney’s geographic centre of Lend Lease and the M4 and our suppliers from Leeton in Central West NSW don’t have to hit traffic when they come down the mountains.” The brewery currently produces about one million litres of sake a year, of which about 80 per cent is shipped to Japan on bulk and bottled for the Japanese market and other markets including the USA and South Korea. The remainder is bottled in Australia for local consumption and export to nearby South Pacific countries and China.

Penrith is here 17 • Go-Shu Sake Brewery, Penrith • Japanese tradition and technology meets the Penrith entrepreneurial spirit and the best Penrith is here of what our natural environment provides. 19 • Left: North Penrith Commuter Car Park

This great asset helps take cars off the road by making it easier to use public transport and addressing the high demand our Economy for parking around Penrith’s CBD.

The project was jointly funded by the State and Federal governments and Landcom.

Right: Pool cleaners designed and manufactured by ASP Plastics in St Marys.

Penrith is a leader in driving With numerous major infrastructure projects profile While many other plastics companies Penrith Business Alliance growth and transformation in the pipeline to meet the demands of our ASP Group have moved their operations offshore, As one of the fastest growing cities in Australia, fast-growing region, Penrith is a focal point ASP continues to invest in creating jobs Penrith is increasingly capturing the attention in Sydney’s Greater West. Located in St Marys, ASP Group is one for regional transport, jobs and services. and opportunities for local industries. of potential investors from around the country of the oldest plastic manufacturers in Australia Our robust and diverse Their commitment has paid off – not just and across the globe. As a Regional City and the principal gateway and a leading supplier of equipment to the local economy is built on in business terms but industry recognition to Sydney from Western NSW, Penrith is healthcare sector. Its success is also symbolic In response, the Penrith Business Alliance and government support. the strength of our strategic geographically positioned to service both the of the industrious business community (PBA) was established to support investors location, connectivity, North West and South West Growth Centres. and inventive culture that thrives in Penrith. According to ASP Group’s managing director and plan the growth of key industry sectors industriousness The City’s catchment is estimated to extend and Chairman of the Penrith Business and development opportunities – such as The company started producing springs and inventive culture. to 900,000 people over the next two decades. Alliance, Paul Brennan, part of the company’s Werrrington Park Corporate Centre and in 1960 before moving into plastics success has been attributed to its location The Penrith Progression CBD revitalisation. Penrith’s manufacturing and retail trade manufacturing in 1971. Since then, the in Penrith and proximity to the University sectors continue to prosper as new and ASP Group has expanded into other sectors, By establishing international business linkages of Western Sydney’s Institute for Infrastructure emerging sectors such as health and product lines and overseas markets on the between Penrith businesses and potential Engineering. education thrive. The development of the strength of its ability to continuously innovate, investors in China and the Republic of Korea, “ Penrith Health and Education Precinct is acquire new businesses and develop “Based in Western Sydney we are strategically the PBA has also helped create export and Based in Western Sydney part of the Penrith Economic Corridor that successful partnerships with academia placed to not only enjoy the luxury of space. trade marketing opportunities for a number we are strategically placed to not enhances the region’s position as one and government. We are also blessed to be surrounded of Penrith businesses. only enjoy the luxury of space. We are of Sydney’s prime investment locations. by leading academic organisations and From humble beginnings in Penrith, penrithbusinessalliance.com.au also blessed to be surrounded by a community providing us with highly skilled Other key industry growth areas include: ASP now has over 160 products being leading academic organisations staff,” said Paul Brennan. and a community providing – Advanced manufacturing widely distributed into more than 39 countries. us with highly skilled staff. – Transport and logistics Growth in this sector also saw the company Globally connected – Professional business services open a business in the UK in 1999 to support As one of the first 40 National Broadband ” – Knowledge sector initiatives being launched by the UK National Network (NBN) rollout sites in Australia, Penrith Paul Brennan Health System. On top of its UK operations, has the opportunity to gain a head start on the The region enjoys excellent transport services Managing Director in 2006 ASP started exporting to the US benefits the digital economy will bring to our including direct train links to Sydney’s CBD, ASP Group and despite the global financial crisis already thriving economy. regular bus services, and access to major and increased competition from Asian roads and highways including the M4, Great manufacturers, has thrived. According to experts, what differentiates Western Highway and M7. This accessibility Penrith from other NBN rollout sites is its makes it a major hub for distribution of freight desirable location within Greater Sydney, throughout Australia. its large population and skilled workforce base. In Penrith, global enterprise is as equally “The growth of its digital economy will not at home as small business. Versatile spaces, only attract the interest of investors, but create attractive commercial office rents and labour new opportunities and revenue streams for rates make the cost of doing business in businesses in the region which just weren’t Penrith highly competitive. possible before,” said CEO of Attentive Consulting, Sam Austrin-Miner. Whatever the size of your organisation, our business community is strongly supported by Penrith City Council and initiatives such as the Penrith Business Alliance, along with the Chamber of Commerce, City Centre Association and the Business Enterprise Centre.

Penrith is here 21 • The Union Restaurant, Penrith • Showcasing the best of local food producers and Penrith café culture Penrith is here in the heart of the CBD. 23 • Left: Penrith of the Future – some residents have imagined an innovative green city with fountains, canals and reflection pools that bring the Nepean River’s cooling quality our future into the heart of Penrith Central Business District.

Artist Impression Jane Street. Penrith, extract from, The Future of Penrith/ Penrith of the Future, 2011. Image courtesy and © Campement Urbain.

Right: Panthers Penrith site.

Penrith isn’t waiting Penrith has the people, the institutions and profile profile for things to happen. the leadership ready to support your business Werrington Park Panthers Penrith and investment. Corporate Centre redevelopment We are ambitious and have Major development projects across a diverse The University of Western Sydney’s (UWS) Panthers has long been an important a far-reaching vision for range of sectors are transforming the city. Werrington South campus will be home to contributor to the region’s economy and our city. This vision will Projects already in the pipeline include: the $29.5 million Werrington Park Corporate social fabric. The Club currently employs support the aspirations of Centre – an innovative health, communications 550 people and delivers an estimated new businesses, workers – Penrith Health and Education Precinct and engineering employment hub for Penrith $60 million in terms of direct expenditure, and residents coming – Panthers Redevelopment and Greater Western Sydney. salaries and the purchase of equipment – Werrington Park Corporate Centre into the area. and good and services from local providers. – Erskine Business Park Due for completion in 2015, the project is – The Penrith Progression being delivered by a consortium between In 2012, Penrith City Council endorsed – Residential developments including Jordan UWS, the Penrith Business Alliance and the Panthers Group proposal to rezone the Springs, Thornton, Caddens, Waterside Penrith City Council with co-funding provided 50-hectare site for the development of an – Penrith Lakes Development by the Federal Government’s Suburban integrated entertainment, leisure lifestyle and “ Jobs Program. sporting precinct. Plans for the $850 million Penrith has a highly skilled Now is the time to invest in Penrith. development include a hotel, conferencing As a connected innovation community, workforce and the ability to attract and events space, indoor sporting and Be a part of this unprecedented growth it will also create vital employment and the kind of investment that will community facilities, shopping, entertainment, and make your own mark. networking opportunities in the heart of one generate high-tech jobs through work spaces, a variety of living options, parks of Western Sydney’s fastest growing regions. innovation in other areas such and other recreational opportunities. as agriculture, food security, Over the next 20 years, the Werrington site sustainability, technology and will have the capacity to generate an expected Panthers will develop some of the projects and innovation. Werrington Park will play 6,000 “knowledge jobs of the future” in areas seek joint-venture partners to deliver on other a significant role in unlocking these such as health, education, engineering, digital aspects of the project. It is predicted that the exciting opportunities. communications, media and the arts. development will generate 5,000 jobs during construction and 2,100 full-time equivalent According to Government Relations Manager jobs on completion. ” at UWS’ Division of Corporate Strategy and Dr Andy Marks Services, Dr Andy Marks, Werrington Park is Government Relations Manager just one example of what is possible through University of Western Sydney partnerships between the private sector, government and academia. “By providing access to world-class research, market intelligence and cutting edge innovation the University is working with local businesses to optimise their productivity and heighten economic growth throughout the region,” Dr Marks said.

Penrith is here 25 • Thank you

Penrith City Council would like to thank the following people and groups for their continuing support and contribution to the growth of Penrith.

• ASP Group Fernhill Estate JK Williams J Wyndham Prince Landcom Lend Lease Panthers Group Sun Masamune The Union Restaurant and Café at Lewers University of Western Sydney • Penrith City Councillors Penrith City Council staff Penrith Business Alliance Penrith Valley Chamber of Commerce Penrith City Centre Association Penrith Performing & Visual Arts Business Enterprise Centre Business communities in Penrith and St Marys Community and sporting sectors Culture and arts sectors

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