sign in sign up
<<
Home , Pagani (company), Rimini

TTG Rimini 2016, 13th to 15th October: visit our Stand at Hall C5 !

EXPERIENCE THE ITALIAN LIFESTYLE ON THE VIA Discover 2,200 Years of History in the Heart of

The Via Emilia is the backbone of Emilia linking the history-packed area to the sunny of Rimini.

The Via Emilia offers visitors an endless array of unique gems, including 10 towns renowned for their art and culture, the unblemished landscapes of the and the River Delta, the Motor Valley, world-class food and experiences, fine sport and spa facilities, outstanding craftsmanship and manufacturing and family fun along the Adriatic coast. It is a road of genuine Italian lifestyles as its best.

In History, the Roman consul Marcus Aemilius Lepidus oversaw the construction of the Via Emilia, then completed in 187 BC. Via Emilia connects the , a consular road that led from to the colony of Ariminum, which was founded in 268 BC and is now known as Rimini, to the Via Postumia, which led from Placentia (modern-day Piacenza) to .

Today, the Via Emilia is also known as the Route SS 9 and it is the perfect route to follow for a multi-faceted journey.

Via Emilia’s Food and Wine Easily following the trail, visitors can discover the region’s broad selection of 44 PDO and PGI products (including the internationally renowned Parmigiano Reggiano cheese and Prosciutto di ), 50 DOC and DOCG , and countless traditional dishes served by Michelin-starred restaurants, osterie and street food stalls, such as quintessentially Romagna’s - flatbreads, pisarei e fasò from Piacenza (little made from flour and breadcrumbs, served in a bean ), with and gnocco fritto from (savoury delights made with fried dough).

A trip along the Via Emilia also provides an opportunity to get to know the flagship companies, consortia and locations of cuisine from Emilia-Romagna, from Casa Artusi (a wine and gastronomic culture centre dedicated to Pellegrino Artusi, the father of Italian regional cuisine) to the Alma International Culinary School in Colorno (near Parma), where the chef Gualtiero Marchesi is the Rector.

1

Via Emilia and Motorvalley Emilia-Romagna has always been famous for the unparalleled history and range of brands in its Motor Valley which raise the bar with a new refurbishment in 2016. Legends on both two and four wheels have been born along the Via Emilia, such as , , , Ducati, Pagani, , and Morini. They are all examples of entrepreneurial excellence from a region that is constantly at the cutting edge of technology. Every year, the race tracks and circuits in Emilia-Romagna’s Motor Valley play host to historical displays, and motorbike shows, and races from the MotoGP and Superbike championships. Between Rimini and Modena, it is possible to admire unique collections of and motorcycles put together by many private enthusiasts.

Via Emilia and Fashion As well as stunning vehicles, the Via Emilia is also home to top Italian fashion brands, with everything from the unmistakeable style of Giorgio Armani to the superb lines of Max Mara, Blumarine and , not to mention the “shoe district” in San Mauro Mare, just inland from the Romagna Riviera, where brands such as Sergio Rossi, Vicini and Giuseppe Zanotti Design can be found.

Via Emilia and Cultural Heritage The Towns and Cities of Emilia-Romagna’s Via Emilia stand for Italian beauty and real treasure troves of art, culture and knowledge, with their thousands of years of history, international architecture, museums and monuments from the UNESCO World Heritage List. The former Roman colony of Rimini, and Faenza are famous all over the world for their mosaics and ceramics. boasts 47 km of porticos and a university that is hundreds of years old. The magnificence of the seigniories of Parma, Modena and is still plain to see, while is the birthplace of the Italian “tricolour” flag and Piacenza has a wealth of ancient courts and palaces. They are cities not only of art but also of music.

Via Emilia’s wellbeing and sport There are 25 Spa centres in 19 different locations along the Via Emilia. They can provide state-of-the-art care packages for wellness and relaxation thanks to their spa pools, large grounds and springs flowing with health-giving waters. The Apennines between Emilia-Romagna and are a sports lover’s paradise. In the winter, there are more than 300 km of ski slopes, 3,000 km of cross-country skiing trails, 14 snow parks for snowboarders and numerous snowshoeing and dog sledding routes. In the summer, there are paths for hiking, mountain biking and horse riding.

Fans of cycle touring are spoilt for choice: Emilia-Romagna is the number one region in Italy for cycle paths, with no fewer than 8 local capitals in the rankings (Reggio Emilia leads the way with 10 km of “green” routes for every 10,000 inhabitants and it is followed by Ferrara and Modena with 9 km). For those who have the legs for it, there are 8,000 km of routes on roads, cycle paths and dirt tracks. There are also plenty of specialist cycling hotels with fully equipped workshops for bicycles, menus designed to provide the right amount of calories and guides to suggest routes.

2

A few kilometres from the Via Emilia lays the enchanting, unspoilt landscape of the Po Delta. It is just waiting to be explored by bicycle (along 120 km of cycle paths) or on horseback and it also has bird watching, craftsmanship and traditional food and wines to offer. Follow the Via Emilia south for a few kilometres and you will come to Emilia-Romagna’s Adriatic Riviera, with 110 km of sandy coastline, 15 theme parks (the highest concentration in Italy), more than 3,000 hotels, 1,400 bathing establishments to cater to your every need and a host of holiday destinations for the whole family.

Via Emilia’s Famous Personalities Cities along the Via Emilia boast a number of talented locals who grew up to become music and art icons. Musical greats like , Arturo Toscanini and Luciano Pavarotti were all born in Emilia Romagna. Such prestigious figures as the conductor Riccardo Muti chose to perform here. There are around a hundred theaters in Emilia-Romagna, one of the highest concentrations in all of .

In addition to plays and operas, the region also counts films, and literature among its cultural output. The many important figures raised in the area around the Via Emilia include masters of the silver screen like , Michelangelo Antonioni, Pier Paolo Pasolini and Bernardo Bertolucci, painters such as , Carracci, Guido Reni and Giorgio Morandi, and poets and writers of the calibre of Ludovico Ariosto, , Cesare Zavattini, Leo Longanesi and Tonino Guerra.

For more information on the VIA EMILIA - Emilia Romagna Region, please visit: www.emiliaromagnaturismo.it

TTG Rimini 2016, 13th to 15th October: visit our Stand at Hall C5 !

How to get to Emilia Romagna: Emilia Romagna Region is located in the North of Italy, just over the Appenine Mountains from Tuscany.

Among the three international airports, the main is the airport of Bologna which has connection flights from the US and the rest of the world via major European and hubs.

Media Contacts For further details on Emilia Romagna Region, images or possible press trip opportunities, please contact:

Claudia Valentini Head of PR and Media Relations – Foreign markets Emilia Romagna Region Tourist Board Ph. +39 0541 430138 [email protected]

3