Humanities Program: B.M.M
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Sion (West), Mumbai – 400022. (Autonomous) Faculty: Humanities Program: B.M.M Bachelors of Mass Media Academic Year: 2018 – 2019 F.Y. B.M.M, S.Y. B.M.M & T.Y. B.M.M Credit Based Semester and Grading Syllabi approved th by Board of Studies in B.M.M from 9 July 2018. SIES College of Arts, Science & Commerce, Sion-West (Autonomous) Program - Bachelors of Mass Media LIST OF SUBJECTS – CODE AND CREDIT WISE COURSE: FYBMM - SEMESTER 1 SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMM11 Effective Communication Skills-1 (ECS-1) 03 SIUBMM12 Fundamentals of Mass Communication 03 (FMC) SIUBMM13 Landmark Events in 20th Century World, 03 India & Maharashtra (ITH) SIUBMM14 Introduction to Sociology, The Sociology of 03 News & Social Movements in India (ITS) SIUBMM15 Introduction to Economics (ITE) 03 SIUBMM16 Introduction to Computers (ITC) 03 TOTAL CREDITS - 18 COURSE: FYBMM - SEMESTER 2 SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMM21 Effective Communication Skills-II (ECS-2) 03 SIUBMM22 Introduction to Literature (ITL) 03 SIUBMM23 Introduction to Media Psychology (IMP) 03 SIUBMM24 03 Political Concepts and the Indian Political System (PCIPS) 03 SIUBMM25 Principles of Management (POMG) SIUBMM26 Principles of Marketing (POMK) 03 TOTAL CREDITS - 18 SIES College of Arts, Science & Commerce, Sion-West (Autonomous) Program - Bachelors of Mass Media LIST OF SUBJECTS – CODE AND CREDIT WISE COURSE: SYBMM - SEMESTER 3 SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMM31 Introduction To Creative Writing- (ICW) 03 SIUBMM32 Introduction To Cultural Studies- (ICS) 03 SIUBMM33 Introduction To Public Relations- (IPR) 03 SIUBMM34 Introduction To Media Studies- (IMS) 03 SIUBMM35 Understanding Cinema- (UC) 03 SIUBMM36 Advanced Computers- (AC) 03 TOTAL CREDITS - 18 COURSE: SYBMM - SEMESTER 4 SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMM41 Introduction To Advertising (ITA) 03 SIUBMM42 Introduction To Journalism (ITJ) 03 SIUBMM43 Radio and Television (RTv) 03 SIUBMM44 Print Production and Photography (PPP) 03 SIUBMM45 Organizational Behavior (OB) 03 SIUBMM46 Mass Media Research (MMR) 03 TOTAL CREDITS - 18 SIES College of Arts, Science & Commerce, Sion-West (Autonomous) Program - Bachelors of Mass Media LIST OF SUBJECTS – CODE AND CREDIT WISE COURSE: TYBMM SEMESTER 5 – ELECTIVE: ADVERTISING SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMMA51 Advertising In Contemporary Society (ACS) 04 SIUBMMA52 04 Copywriting- (CW) SIUBMMA53 04 Advertising Design- (AD) SIUBMMA54 04 Consumer Behavior- (CB) SIUBMMA55 04 Media Planning And Buying- (MP&B) SIUBMMA56 04 Brand Building- (BB) TOTAL CREDITS - 24 COURSE: TYBMM SEMESTER 5 – ELECTIVE: JOURNALISM SUBJECT NO. OF CODE NAME OF THE SUBJECTS CREDITS SIUBMMJ51 Reporting- (REPO) 04 SIUBMMJ52 Editing- (EDI) 04 SIUBMMJ53 04 Features And Opinion- (F&O) SIUBMMJ54 04 Journalism And Public Opinion- (JPO) SIUBMMJ55 04 Indian Regional Journalism- (IRJ) SIUBMMJ56 04 Newspaper And Magazine Making- (NMM) 24 TOTAL CREDITS - SIES College of Arts, Science & Commerce, Sion-West (Autonomous) Program - Bachelors of Mass Media LIST OF SUBJECTS – CODE AND CREDIT WISE COURSE: TYBMM SEMESTER 6 – ELECTIVE: ADVERTISING SUBJECT CODE NO. OF NAME OF THE SUBJECTS CREDITS SIUBMMA61 04 Advertising And Market Research (AMR) SIUBMMA62 Agency Management (AM) 04 SIUBMMA63 Financial Management For Marketing And 04 Advertising (FMMA) SIUBMMA64 Legal Environment And Advertising Ethics 04 (LEAE) SIUBMMA65 The Principles And Practice Of Direct 04 Marketing (PPDM) SIUBMMA66 Contemporary Issues (CI) 04 SIUBMMA67 Digital Media (DgM) 04 TOTAL CREDITS - 28 COURSE: TYBMM SEMESTER 6 – ELECTIVE: JOURNALISM SUBJECT NO. OF CODE CREDITS NAME OF THE SUBJECTS SIUBMMJ61 News Media Management (NMM) 04 SIUBMMJ62 Broadcast Journalism (BJ) 04 SIUBMMJ63 04 Business and Magazine Journalism (BMJ) (Combination of Niche I & II) SIUBMMJ64 Press Laws and Ethics (PLE) 04 SIUBMMJ65 Issues in the Global Media (IGM) 04 SIUBMMJ66 Contemporary Issues (CI) 04 SIUBMMJ67 Digital Media (DgM) 04 TOTAL CREDITS - 28 TOTAL CREDITS IN MASS MEDIA: 128 SIES College of Arts, Science & Commerce, Sion-West (Autonomous) Revised Program - Bachelors of Mass Media FYBMM SEMESTER 1 SIUBMM11 EFFECTIVE COMMUNICATION SKILLS - I OBJECTIVES OF THE COURSE ● To make the students aware of functional and operational use of language in media. ● To equip or enhance students with structural and analytical reading, writing and thinking skills. ● To introduce key concepts of communication. TOTAL CREDITS ALLOCATED: 03 ALLOCATION per UNIT: 45 lectures SYLLABUS 1 – The concept of communication – process and barriers (02) 2 – Reading (English, Marathi or Hindi) (06) ● Types of reading (skimming and scanning) ● Types of reading (same with examples Newspaper / Magazine article, TV, feature and documentary, radio bulletins, advertising copy, press release in English, Hindi and Marathi) ● Recognizing aspects of language particularly in media ● Vocabulary 100 media words ● Grammatical structure – spelling, structure of sentences, Active / Passive voice, tenses. 3 – Writing (English, Marathi or Hindi) (10) ● Letter Writing – Application Letter, Resume, Personnel Correspondence, Informal, Paragraph writing. ● Introduction to feature and script writing. 4 - Oral Communication (09) ● presentation, anchoring, viva voce, interview, public speaking, skits/ plays, panel discussions, voice over, elocution, debates and group discussion. 5 - Thinking and Listening Skills (06) ● Types of thinking (rational and logical) ● Errors in thinking ✓ Partialism ✓ Time scale ✓ Egocentricity ✓ Prejudices ✓ Adversary Thinking ✓ Extremes ● Types of listening, Barriers to listening. 6 – Introduction of Translation & Views of Translation: (06) ● Concept and importance of translation, External view of translation – Textual reliability, The Translator’s reliability, Timeliness, Cost, Trade-offs. ● Internal view of translation – a. Translator as a learner, b. Translator’s memory – Representational and Procedural memory, Intellectual and Emotional Memory, Context, Relevance, Multiple Encoding. c. The translator’s Learning Styles: Context, Field – Dependent/ Independent, Flexible/ Structural Environment, Independence/Dependence/Interdependence, Relationship/ Content Driven. 7 - Processing in Translation: (06) ● Input and Processing: Input – Visual, Auditory and Kinetic; Processing – Contextual, Sequential, Conceptual (Abstract), Concrete (Objects and Feelings). ● The process of translation: The shuttle Experience, Charles Sanders Pierce on Instinct, Experience and Habit, Abduction, Induction and Deduction, Karl Weick on Enactment, Selection and Retention. LEARNING OUTCOME ● It will equip students with competence in language structure, abilities in reading and writing and skills of critical reading of informative and expansive texts in Marathi, Hindi and English ● Effective presentation in writing (concise statement, use of appropriate organizational and rhetorical patterns and style) Marathi, Hindi and English ● Efficient oral communication in Marathi, Hindi and English ● Develop structured and analytical thinking skills. ● Presentation abilities and effective use of presentation aids in Marathi, Hindi and English. ECS -I SUGGESTED READINGS ● Business Communication - Rhoda A.Doctor and Aspi H.Doctor ● Communication Skills in English – Aspi Doctor ● Teaching Thinking - Edward De Bono ● De Bono’s Thinking Course – Edward De Bono ● Serious Creativity – Edward De Bono ● The Mind Map Book – Buzan Tony ● Becoming a Translator: An Introduction to the Theory and Practice of Translation - by Douglas Robinson ● A Textbook of Translation - by Peter Newmark, Newmark ● Communication-by C.S.Rayudu ● Technical writing-by Sajitha Jayaprakash ● Business communication –by Rajeesh Viswanathan ● The complete book of English Grammar through diagrams-by M. A.Sampson SIUBMM12 FUNDAMENTALS OF MASS COMMUNICATION OBJECTIVES OF THE COURSE ● To introduce students to the history, evolution and the development of Mass Communication in the world with special reference to India. ● To study the evolution of Mass Media as an important social institution. ● To understand the development of Mass Communication models. ● To develop a critical understanding of Mass Media. ● To understand the concept of New Media and Media Convergence and its implications. TOTAL CREDITS ALLOCATED: 03 ALLOCATION per UNIT: 50 lectures SYLLABUS Unit – I Mass Communication (12) ● Meaning and need for Mass Communication ● Forms of Communication: Intra Personal Communication, Interpersonal Communication, Group Communication, Public Communication, Mass Communication: Electronic, Satellite, Interactive, Digital Communication etc. ● Elements and process of communication ● Models of Mass Communication: Gerber’s Model, Sociological Model, Gatekeeping Model, Defleur’s Model of the Taste- differentiated Audience Model, Hub Model ● Functions of Mass Communication ● Barriers of Mass Communication Unit – II Impact of Mass Media - Culture and Mass Media (12) ● Introduction to Mass Media. ● Content and Nature of Mass Media, Impact & Influence of Mass Media - The Indian Context: reach, access and nature of audience. ● Differentiate between Mass Communication & Mass Media. ● Means & Tools of Mass Communication: ● Traditional & Folk Media: Types, importance of traditional media ● Print: Books, Newspapers, Magazines ● Broadcast: Television, Radio ● Films ● Internet ● Advertising, Public Relations ● Other outdoor media Unit – III Mass Communicators (06) ● Political, Social & Religious Reformers (Mass communicators