THE BUSINESS MAGAZINE

Gory Player- TV match brought out Senior citiiens in large groups. Barber was a little sur- prised at how extensively tropped Sun City, Arit. course is.

An Old Age Benefit Golf Is a Must in Webb's Retirement Cities

- Pros tell of an astounding number of BY DICK KEMP men and women in their late 50's or early 60s who are beginning golf at ranges. lf~i olf is proving to be one of the valu- Par 3 courses or full size courses. The ^^ able "old age benefits" to men who golf ear has had something to do with are pushed out of work by compulsory this boom, but it is not mainly the retirement plans. Retired men who played cause of the elder citizens' debut in golf. golf only intermittently when they were Many of the older players haul bag carts. working now are playing considerably There isn't much chance of real estate more rounds a year than typical younger in a new development selling now un- fee course or private club golfer plays. less it has a goll club as a part of the Reports from Florida, California and deal. At the first class "retirement com- Arizona courses indicate that 100 rounds munity," the is an essential. a year is not an uncommon amount of No one knows this better t h a n play by the golfer who is retired from Dell Webb, who has become a multi- business. millionaire as a community builder. Hundreds of elder citizens ploy golf five days a week at the course in Sun City, Ariz. They are literally guoronteed starting times.

Del Web!) has retirement communi- priced high enjoyments of the retired ties thriving in Arizona. California and community man and woman. Florida and is building more. Fielding The record of golf at Webb's "retire- Abbott, who was golf pro at Webb's ment" communities invariably shows first retirement community. Sun City, Speedy growth in play and in general Ariz., now is planning and supervising interest. golf for Webb. Catches on Quickly Golf is an important part of com- In I960, the first year of the course munity planning. A well designed, well at Sun City, Ariz., about 70 per cent of maintained course can make readily the play was by non-residents — gen- salable property of some desolate areas. erally players from Phoenix, about 12 The cost of course construction is more miles away. But golf caught on so quick- than paid for by the premium selling ly among Sun City residents that in price of land adjoining the course and 1961 they played 70 per cent of all the overall value of the course to the rounds. Last year, -10,000 18-hole rounds community. were played at Sun City, among them Palm Springs Fine Example four televised matches for All-Star Golf. The most snectacular exhibit of golf converting land that was cheap and un- Sun City resilient Wayne Daily was attractive desert into expensive real es- shocked to see his course record ol 62 tate is in the Palm Springs area. When shattered when Australia's Peter Thom- Johnny Dawson started promoting Thun- son used only 60 strokes to beat Doug derbird and building its golf course, the Sanders in a TV match. Jerry Barl>er wildest dream wouldn't have conceived was equally amazed when his caddie an adequate idea of the increased value foot-tamped a green pockmark, ami a that the introduction of golf brought to resulting penalty cost him $1,000 and the the desert. decision to . At the Webb retirement communities Sun City residents loved all the four, the private country club atmosphere ol long days of the TV filming, though. golf is retained but for a lot less tban That's the way it's been at Sun City, es- metropolitan district country club prices. pecially around the golf course — never Per hour played, golf is one of the lowest a dull mo.nent since the Del E. Webb Del Webb'i Kern City, patterned after Sun City, hai a course designed by Arthur Jock Snyder.

CorjKjralion opened the town for active retirement in I960. It was only natural that die New York Yankee co-owner, Webb, would keep sports and golf iu mind while design- ing Sun City. Webb's only hobby is goll, a pastime now played less due to business pressures, but once carried on with such friends as Hob Hope and Bing Crosby.

Golf Comes First Webb's builders had nine holes ol tlu; 8,400-yard 18 playable before the first residents moved iu and the second nine open six months later. Opening is not far away on a second 18, reports Fielding Dove Marr, ond Dave Ragon moke up Abbott. the retirement cities' pro staff. Even belore a horde of film tech- nicians arrived to film the goll series manner already established by the clean- last June, the Sun City course was being cut Marr. well advertised by , a 27-year- Lionel lleliert now plays out of Kern old touring pro. City, which opened last October, and Marr. cousin ol Jack Burke. Jr. and a Sun City, Fla., opened Dec. 30, is repre- product of the finishing sented by one of the hottest golfers on school, won $18,408 in prize money dur- tour, Dave Hagau, Jr. ing 1961 while getting in transcontinental plugs lor Webb's "active" retirement com- Put In Plugs munity. Elder golfers in the Webb retirement In the meantime, Webb builders were communities never miss a chance to pass busy creating communities duplicating out a brochure or boost living in a Webb Sun City in Keru City near Bakersficld, town. Bakersfield-area golf fans, 600 Calif., and at Sun City, near Tampa, Fla. strong, turned out recently at Kern City Webb officials asked Abbott to seek out for a goll clinic by Marr, Lionel Hebert personable touring professionals lo repre- sent Kern City and Sun City, Fla. in a (Continued on page 112) CLEARY RESEARCH Retirement City Golf (Continued from page 24) Keeps Pace With and young . Ragan and Hebert drew an even larg- er crowd when they appeared with Marr at Sun Valley in a similar exhibition the day following the Phoenix Open. While designed for the average 85-110 Remember — There is only One, the golfer, the Webb courses are no push- original, patented product of overs and can be expanded to 7,000 yards W. A. Cleary Corp. from tin1 6,400, tney now average, to accommodate championship play. PlilAS —<'uo' con"°' BOTH disease and Crabgrass All five pros who took part in the P'.jAS demonstrated its worth over many All-Star Golf series had words of praise years to the golf course superintendent for the Sun City course. It was designed P MA S on "'ohlished control chemical for by Milt Coggins, pro at Phoenix's En- golf courses all over the nation canto course for many years before re- PMAS —-must oppear on the label — or it is not signing recently to devote full time to the genuine PMAS patented and man- course architecture. Commendation for ufactured by W. A. Cleary Corp. the condition ol the Sun City course was with Caddy Liquid Cadmium showered on Supt. John Han ley, who has worked his magic at various courses for P AflflY th* m°d*rn ,ur' treatment for DOUAR 41 years, and who is consulted on all I SPOT . COPPER SPOT • RED THREAD Webb retirement community courses • FUSARIUM PATCH maintenance policies. (] ^QQY— welcomed by golf course men os the Heading the course maintenance depart- easier way to give their fine turf the proven preventative and curative pro- ment at Kern City is John Wysocki, a tection of Cadmium without having to mix a dry material C ADO Y AU l,OU,° Dissolves quickly and easily in woter. Remains in solution PAnnV ,tle 'P'0* fank is emptied. UAUUT Absolutely safe for even the finest turf. Comes ready to use in gallon jugs, 5 gallon and IS gallon con- tainers. OTHER CLEARY PRODUCTS FOR BETTER TURF SPOTRETE - 75% Dry Thiram Fungicide METHAR — Highest concentration of DSMA-Di- sodium Methylarsonote for Crabgrass and Dallisgrass in both liquid and powder. PM2.4-D — Phenyl mercury-2, 4-d dichlorophenoxy- acetate far selective weed control. All-WET — makes woter "wetter" for better pene- tration in all turf areos, especially thatched or compacted spots. THIMER — Fungicide combines Thiram and Or- ganic Mercury in a wettable powder. Treats fungus diseases, like Snow Mold. AMA2. 4D — Amine Methylarsonote plus 2,4-D BENT GRASS STOLONS liquid for Dallisgrass and weed control. AMA — Amine Methylarsonote, liquid, for Crab- • Washington (C-50) • Cohansey (C-7) grass and Dallisgrass Control. • Congressional (C-l 9) • Arlington (C-l) • Toronto (C-l5) True to Name, Weed and Seed Freel Send for Free Literature We Ship Anywhere in the Phone: KE 1-0361 HIRAM F. GODWIN & SON New Brunswick, 22366 Grand River Ave., Detroit 19, Mich. Skokie, III. Belleville, Ont, Canada A Reliable Source of Supply Since 1920 longtime supt. in Connecticut and fresh from five years of directing course main- tenance in Santa Barbara. Ward Wilcox, a name well known in Florida for service as president of the state GCSA, directs maintenance of the Sun City course around which homes are being built 17 miles south of Tampa. Fielding Abbott's former resident pro and teaching duties at Sun City have been assumed by Bud Sower, former as- sistant at Waverlv CC, Portland, Ore., who as an amateur scored 58 once and 59 twice. Sower is assisted by Bob Heisel and Eddie Brown. Southpaw Bill O'Hara, a professional since 1947 and most recently a golf di- DAVIS WEED KILLERS rector in Fort Lauderdale, joined the Webb corporation last year as resident Weed problems or* varied ond complex. pro at the Sun City, Fla. layout. He is There or* specific chcmicals for different assisted by Dan Smith, an All-American weeds. We have the malerials, olso the ex- basketball star from Bradley University, perience to help you. Writs us for information, and former assistant at Cleveland's Oak- prices ond recommendations. wood Club where O'Hara also worked from 1949 to 1953. Two Arizona golfers guide golf oper- ations at Kern City: Al Starr, former]} resident pro at Oro Valley in Tucson, £}eotyAt^Jw. is assisted by Rex Wilson, twice runner- 5440 Norfhw.it Highway, Chicago JO, Illinois up for the Arizona amateur title and a graduate of Arizona State University. Designed by Snyder The Kern City course was designed by Jack Arthur Snyder, whose two brothers Air. Professional: also have followed in the footsteps ol their widely-known father as course su- perintendents. Coggins, in addition to blueprinting the Are You Sun City, Ariz, course, designed the lay- out at Sun City, Fla. and is now super- vising another 18 holes that are under- Thinking Ahead way at Sun City, Calif., where Webb builders' fourth retirement community is rising. Half of the 400 members of the Sun T9 'XJyristmas Shopping City Coif Assn. play five days a week, says Abbott. Many more who don't be- long to (he association also play that at your Pro Shop"? often. Abbott estimates one-half of the 5.200 population gets out ou the course at least several times a year. As a member of the association with WRITE FOR DETAILS dues of $5 a year, residents can try during a Stag or Ladies' Day tournament for coveted prizes. A Sun City resident can golf for 30 GOLFDOM per cent less than the public fee, or ^07 S. Dearborn Chicago 5, III. buy the right to play at anytime for a yearly $112 ($190 for a couple). Resi- dents are assured every other starting Put Billions of Workers into Your Soil! /Non Burning/ TRUE ORGANIC w St /Long Lasting/ 100%0rga

w add* iifc ic Sodm Living bacteria, the workers in your soil are major contributors to superior turfl This working force digests your application of plant foods and fertilizers; converts them into a form that will be readily used, resulting in a healthier more vigorous growth. The controlled composting of "True Organic", DIGESTS the chicken, cow manures and activated sludge into a Non-Burning plant food and soil conditioner. The countless billions of living organisms that are produced during composting are preserved by Air Drying at safe temperatures. "True Organic," rich in minor elements, secondary and major plant nutrients, reduces leaching and improves your soil's condition.

Paul E. Allen Co. Palm Harbor, Florida

time. Abbott reports Sun City's second Brennan Elected to Head 18 will be open before non-residents are competing for starting times. Metropolitan Golf Writers Flat Charge For Cars John M. Brennan, Long Island Press has been elected president of the Metro- A charge of $37.50 jx-r car per year politan Coif Writers Association to head is made on the community's 100 privately a new slate of officers for the 1962-63 owned electric golf ears to compensate season. He succeeds Lawrence Robin- for wear and tear on the course. The pro son of the New York World Telegram. shops keep 16 of these type cars in con- Other new officers are Des Sullivan stant use as rentals. of the Newark Evening News, first vp; With a backlog of course experience Dave Eisenberg of the New York Journal and association with "names" in the golf American, vp and treasurer; and Gene world, the Webb firm is in an excellent Roswcll of the New York Post, secretary. position to continue to develop entire Lincoln A. Werden of the New York towns and housing developments which Times, a past president, was named to include golf courses. Already planned the new post of permanent chairman of are courses for complete cities to lie de- the dinner committee. He is in charge veloped near the retirement communities, of the annual national awards banquet. for a 4,100-acre ranch the Webb firm Werden is chairman of the board of is developing at Santa Barbara, Calif, in governors, which includes Lawrence Rob- association with Henry Crown, and for inson, Tom Paprocki of the Associated the 15,000 acres to be developed as a Press, Dana Mozely of the Daily News, complete city in association with the Ouido Cribari of the Westchester County Humble Oil and Refining Co. near Hous- Publishers Association, Maureen Orcutt of ton, . the New York Times, Harold Claasen of the Associated Press, Arthur Hoffman of Buyer*' Service • IM35 the Newark Evening News, Bill Searby of Long Island Newsday and Fred Corcoran.