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MAY24 The News MEDIA nuo11011 .....,1 US West, Time Warner: telco-cable convergence 6 JOURNALISM Rather, Chung: The return of the anchor team PROGRAMING GE Chairman Welch pledges support to NBC affiliates 26 U N!'K; Vol. 123 No.21 62nd Year 1993 $2.95 A Cahners Publication OP Progr : ing the no^o/71G,*******************3-DIGIT APR94 554 00237 ext generatio BROOKLYN CENTER, MN 55430 Air .. .r,. = . ,,, aju+0141.0110 m,.., SHOWCASE H80 is a re9KSered trademark of None Box ice Inc. P 1593 Warner Bros. Inc. M ROW Reserve 5H:.. WGAS E ALE DEMOS. MEN 18 -49 MEN 18 -49 AUDIENCE AUDIENCE PROGRAM COMPOSITION PROGRAM COMPOSITION STAR TREK: DEEP SPACE 9 37% WKRP IN CINCINNATI 25% HBO COMEDY SHOWCASE 35% IT'S SHOWTIME AT APOLLO 24% SATURDAY NIGHT LIVE 35% SOUL TRAIN 24% G. MICHAEL SPORTS MACHINE 34% BAYWATCH 24% WHOOP! WEEKEND 31% PRIME SUSPECT 24% UPTOWN COMEDY CLUB 31% CURRENT AFFAIR EXTRA 23% COMIC STRIP LIVE 31% STREET JUSTICE 23% APOLLO COMEDY HOUR 310/0 EBONY JET SHOWCASE 23% HIGHLANDER 30% WARRIORS 23% AMERICAN GLADIATORS 28% CATWALK 23% RENEGADE 28% ED SULLIVAN SHOW 23% ROGGIN'S HEROES 28% RUNAWAY RICH & FAMOUS 22% ON SCENE 27% HOLLYWOOD BABYLON 22% EMERGENCY CALL 26% SWEATING BULLETS 21% UNTOUCHABLES 26% HARRY & THE HENDERSONS 21% KIDS IN THE HALL 26% ARSENIO WEEKEND JAM 20% ABC'S IN CONCERT 26% STAR SEARCH 20% WHY DIDN'T I THINK OF THAT 26% ENTERTAINMENT THIS WEEK 20% SISKEL & EBERT 25% LIFESTYLES OF RICH & FAMOUS 19% FIREFIGHTERS 25% WHEEL OF FORTUNE - WEEKEND 10% SOURCE. NTI, FEBRUARY NAD DATES In today's tough marketplace, no one has money to burn. Broadcasters don't. And advertisers don't. That's why a show like "HBO Comedy Showcase" is an advertiser's dream. It has one of the most efficient deliveries of young male demos. More efficient than almost all syndicated weekly shows. And more efficient than almost all late night shows. Fact is, with "HBO Comedy Showcase" in your late night line -up, you'll be able to deliver advertisers an audience WARNER BROS. DOMESTIC TELEVISION that makes the most of their budgets. And we're not joking. DISTRIBUTION A T Warner Fnrcravvrcm Q.nryny Fast Track MUST READING FROM BROADCASTING & CABLE TWAIN MEET Telco and cable came together in a major way last week as RBOC US West picked up a $2.5 billion stake in Time Warner, with $1 billion going to building new networks and the rest to pay down some of TW's debt. "The real battle," said US West Chairman Richard McCormick, "is not between telephone and cable; it's between the status quo and new choices." / 6 GOODNIGHT DAN, GOODNIGHT CONNIE Connie Chung is joining Dan Rather in CBS's evening news anchor slot. Rather says the move will get him EVERYBODY KNOWS THEIR NAMES: The cast of out from behind the desk and back where the action is. `Cheers' said goodbye last week after .11 years on Affiliates hope the pairing will increase sampling for NBC's Thursday lineup. / 12 the number -two newscast. / 7 Prime Time's top network is adding nine new shows to the fall schedule, with additions, subtractions or shifts on five of seven nights. A Tom Arnold sitcom, Tom, is in development for midseason. / 10 NBC RETRANS PLANS NBC says its retrans plans could include a cable channel-for-carriage swap. Deal would have to be than Fox's recent agreement with TCI, says NBC President Bob Wright, and may or may not include affiliates. / 12 VIOLENCE ON CAPITOL HILL Congress is taking a hard look at ways to curb what they see as gra- tuitous violence on television. At a Senate hearing last week, broad- cast networks and cable programers responded to the mounting crit- icism. Meanwhile, Senator Byron Dorgan (D -N.D.) introduced a bill to get the FCC to issue regular "violence report cards." / 14, 66 PEP TALK Despite what many see as a disappointing year for the network, NBC affiliates appear upbeat after attending the annual meeting, featuring a vote of confidence from GE Chairman Jack '.lch and a pep talk from former NBC main man Bill Cosby. / 26 WHO'S ON FIRST RUN? On the Cover CBS Entertainment will venture into the world of first -run syndication, USA's Kay Koplovitz completing a deal with Twentieth Television to distribute a daytime talk professes to be on tar- show hosted by New York TV and radio host Gordon Elliott. /28 get in sign -ups for Sci -Fi, but says cable After a week of bidding, Buena Vista Television has sold 'Home Improvement' reregulation- -the to stations in New York, Los Angeles and Chicago. / 30 "broadcasters' protec- tionist act " --will slow HISPANIC SPORTS growth for all new chan- Attempting to cash in on the growing Hispanic community in the nels as the new rules western U.S., Prime Ticket Network will launch Prime Ticket La are phased in. / 18 Cadena Deportiva, the first stand -alone regional Spanish -language Photo: Steve Winter/ cable channel, this fall. / 32 Black Star "I think cable can do quite nicely without several broadcasters in each market" Frank Biondi on Viacom's decision not to pay retransmission consent. /66 4 May 24 1993 Broadcasting & Cable Ad /Marketing 69 Fates & Fortunes 88 Programing 18 Business 61 Fifth Estater 87 Radio 59 Changing Hands 63 For the Record 81 Ratings Week 36 Closed Circuit 91 In Brief 92 Technology 72 Datebook 79 Monday Memo 86 Top of the Week 6 Editorials 94 Open Mike 80 Washington 66 MAY 24,' Kids cable network Nickelodeon and Twentieth Century Fox plan to team up to produce theatricals, possibly including a full-length ver- sion of cult-hit Ren and Stimpy. / 33 The cable and computer industries drifted even closer together last week as Showtime Event Television's Scott Kurnit announced he would leave pay per view to join Prodigy Services Co. / 34 _ COUNTRY FLEXES ITS MUSCLE ," ASTORIA, NY PI WHITE HOUSE Country music is big even in the Big Apple. Backed by an all -star lineup at a Manhattan country music festival, sta- tions and rep firms preached the power of country to LIMITED HORIZONS: PBS, WGBH--TV Boston and Madison Avenue last week. / 59 WHET-TV New York have teamed to launch Horizons TV, a cable channel offering coverage of events from universities, museums and arts CABLE REREG GETS BOTTOM-LINE TREATMENT centers. But cable operators are doubtful that, Cable system financial managers met last week in Orlando even at a relatively low 10- cents - per-sub price, to discuss implementation of last year's Cable Act. The ver- many systems will have room for it /28 dict: The details of implementation, many not yet released by the FCC, may have an impact as profound as the origi- nal legislation. / 61 VIACOM NIXES RETRANSMISSION PAYMENTS Viacom President Frank Biondi says there's no way his company will pay broadcast stations for use of their signals. While he ruled out cash pay- ments, he didn't dismiss alternate kinds of retransmission arrangements. / 66 Rupert Murdoch and Fox Broadcasting are defending themselves against charges that they misrepresented the facts in Murdoch's attempt to gain ownership of the New York Post while retaining ownership of WNYW -TV. / 67 INFOMERCIALS WELCOMED INTO AD FOLD Infomercials, once considered mere snake -oil pitches, are gaining new respectability in the advertising community in the face of a projected $1 billion in sales in 1994. The National Infomercial Marketing Association met in New York last week to discuss the industry's increasingly bright LURING SPOT TO CABLE: future. / 69 Cable Networks Inc. has flipped the switch for WNYI, the long-awaited cable inter- Cable networks, led by Comedy Central and The Discovery Channel, are looking to connect linking 46 head- single-sponsorship deals to help advertisers break through the clutter of a crowded ends in the new York mar- television environment. / 70 ket. Its creators hope its promised ease of use will A labor dispute in Denver has taken to the air, with supermarket chain King pull reluctant spot advertis- Soopers buying time for eight-minute infomercials on local stations to explain its ers off the sidelines. /71 position In negotiations with the United Food and Commercial Workers. / 71 HUBBARD SAYS DBS IS HIGHWAY ENOUGH DBS pioneer Stanley Hubbard told Congress last week that satellites, combined with the existing telephone lines, will soon be able to do most things that the much touted fiber optic "informa- tion superhighway" could do, and at a much lower cost. / 72 ADVERTISING SUPPLEMENT: Genesis Entertainment celebrates 10 years of syndication successes. Page 37. Broadcasting & Cable May 241993 5 Telco-cable iants convergeg e US West buys 25% of Time Warner, furthering companies' plans for full- service network By Rich Brown The telco and cable TV industries, long seen as rivals, came togeth- er in a big way last week. US West, one of the nation's most aggres- sive regional Bell operating compa- nies, signed a deal that will pump $2.5 billion into Time Warner in return for a piece of the media giant's business. "The real battle isn't between tele- phone and cable companies; it's be- tween the status quo and new choic- es," said US West Chairman and CEO Richard D. McCormick. "We're looking for a way not to beat the com- petition but to be the competition." Executives at both companies said the deal represents a significant break- through in Time Warner's plans to of- fer the next generation of interactive cable technology to its customers.
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