CONTENTS EDITION 10

Thai Prime Minister Prayut Chan-o-Cha Met the Representative of Linglong Tire

Linglong Tire in Tyrexpo Asia 2017

Mr. Wang Feng Attended VfL China Representative Office Opening Ceremony

Linglong Tire Started Its Brand Promotion in Malaysian Markets

Linglong Signed Strategic Cooperation Agreement with Aditya Birla Group

Linglong On China International Tire&Wheel (Qingdao) Fair On February 3, 2017, LLIT attended the donation news conference hosted by Thai prime minister Prayut Chan-o-Cha in Thai prime minister, to help the southern disaster area. Prayut Chan-o-Cha personally met the representative of Linglong Tire, Mr. Liu Zhandong, and received one million baht donated by Linglong Tire. When disaster struck, help came from all sides. As the outstanding

Chinese-funded enterprise Linglong a lot on behalf of the people in representative, LLIT took immediate the stricken area and promised that all the action after the disaster and actively donation by Linglong would be used in called on its employees to donate. the reconstruction. Meanwhile, Mr. Wang Feng, chairman of Linglong tire, was rather concerned about the disaster in Thailand and let LLIT donate one million baht to help the affected area. During the conference, Prayut Chan-o-Cha spoke highly of LLIT and emphasized that he appreciated Linglong Tire in Tyrexpo Asia 2017

From March 21 to March 23, Since it was first held in 2005, the scale Tyrexpo Asia 2017, the most and influence of the exhibition has been professional tire exhibition in Southeast increasing, which has become the most Asia, was held at the Singapore Expo professional tire exhibition in Southeast Center. Aiming at accelerating the Asia and enjoys a high reputation in tire company's internationalization, industry. expanding marketing channels in During this exhibition, you can have Southeast Asian market, and improving a better understanding of Linglong’s its international brand awareness, ingenuity through multidimensional Linglong Tire appeared on the show interaction. The overall structure of the with its featured products. booth is "Brief� but� not� simple”, In recent years, global tire industry and its unique style attracted a lot of has been paying increasingly more attention of visitors, becoming a attention to Southeast Asian market. highlight of this tyrexpo! On March 22, VfL Wolfsburg China representative office was team. China will be strong if the officially set up in Beijing, over young is strong, Linglong will set up 150 people in politics, business football school in Yantai, Shandong, and sports area attended the with VfL Wolfsburg in the future to opening ceremony, including train more excellent teenage football CEO of Group players, making great contribution to (China), Heizmann, Chairman the development of Chinese football of Linglong Tire, Wang Feng, development. and Chinese famous football In the future, Linglong Tire will player, Shao Jiayi. VfL cooperate with domestic teenage football club and select excellent Wolfsburg became the first CEO of VfL Wolfsburg, delivered his teenage football player to have the club to set up China speech and emphasized that the club paid opportunity of receiving professional representative office in Beijing. great attention to Chinese fans and partners, training in Germany. Meanwhile, VfL Wolfsburg China hoped that the club could make great representative office is located in progress in core target markets in the future ’s building in Beijing, China, with the establishment of its branch office in with the aim of promoting Beijing and cooperation with its partners. cross-cultural communication and As the special guest, Mr. Wang Feng said coordinating all the club’s activities on the ceremony that Chinese football team in China. Thomas Röttgermann, are still far from becoming a world-class Mr. Wang Feng Attended VfL Wolfsburg China Representative Office Opening Ceremony

Linglong will plan to open football literacy classes, the school will focus on school which will be a full-time one strengthening the training of football skills, featured with football education, making great contribution to the rapid Football covering all ages students from development of Chinese teenage football. kindergarten to university and be open to the public. Based on the normal On March 24, Linglong Tire started its Aslah, chairman and CEO of Linglong brand promotion in Kuala Lumpur. More Tire, Mr. Wang Feng Linglong tires, than 400 people attended this ceremony, Linglong Tire’s global dealers and local Linglong including Vice-Minister of Malaysian Malaysian media. Premier House Office, Mr. Tran After this ceremony, Linglong’s Tire Started Sridr.M.Kayveas, Vice Chairman of brand advertisement will appear on over Malaysian Taxi Association, Mr. Datuk 300 local taxis in Kuala Lumpur , and Linglong Tire will become the OE tires of Its Brand local taxis, which will not only increase the share of Linglong in local markets, but also greatly enhance the brand influence of Promotion in Linglong in Kuala Lumpur, For many years, Linglong Tire has maintained long-term and stable Malaysian relationship with its customer in Malaysia, the Great Wall Tire Group, and made remarkable achievements in its business. Markets Currently, Linglong has marketing network system with over 1,500 networks, which could promote bilateral economic exchanges between China and Malaysia. In 2017, Linglong Tire will increase efforts to support Malaysian market and plan to build 30 brand shops in Malaysia, expanding brand awareness and service ability of Linglong. At present, Linglong has successfully built 9 brand shops, and Mr. Wang Feng was invited to cut the ribbon at an opening ceremony for the ninth brand shop. Meanwhile, Linglong also carried out a series of activities to help children's education in Malaysia to help the better development of next generation. As Mr. Wang said at the ceremony, through this event, mutually beneficial and win-win relationship between Linglong and its dealers will be deepened and Linglong will have a better and faster development in Malaysia. On March 25, 2017, capacity of over 2 million tonnes. Linglong International Tire Through this cooperation, Aditya (Thailand) Co.,Ltd. (hereinafter Birla Group will become the carbon referred to as LLIT) signed black supplier of Linglong Tire, strategic cooperation agreement which can comprehensively improve with Indian Aditya Birla Group the quality of Linglong’s products. in Thailand, and Dr. Santrupt Over the years, Linglong has Misra, CEO of Aditya Birla been adhering to the principle of Group’s carbon black business, proving the products with the Mr. Sood, president of Birla highest quality for the society, and Carbon in Thailand, and Mr. implements strict quality Wang Feng, chairman and management standard in various president of Linglong Tire, aspects of research, design, attended the signing ceremony. equipment and manufacturing,

The strategic cooperation between building a complete quality management the two sides could not only system to improve the quality of the product achieve mutual benefit, but also continuously. Meanwhile, in the fields of means that Linglong’s purchasing and management, Linglong internationalization in cooperation establishes the cooperative relations with global has stepped into a new level. famous suppliers to provide high quality As a US $40 billion products for its customers. corporation, the Aditya Birla The cooperation with the Aditya Birla Group is in the League of Fortune Group represents another important step of 500. Birla Carbon is one of the Linglong in material quality control and quality largest manufacturer and supplier management. In the future, Linglong Tire will of high quality Carbon Black improve its global standards of product quality additives globally. Its current and service through continuous input in footprint extends across 12 research. countries in five continents with 16 manufacturing facilities and combined annual production Linglong On China International Tire&Wheel (Qingdao) Fair

From April 8 to 10, the 14th attracting a large number of Chinese International Tire&Wheel customers. (Qingdao) Fair was held in Qingdao Since it was first held in 2004, the International Exhibition Center. fair is held every year and has become Linglong Tire appeared on the a well-renowned specialized tire fair exhibition with its high-end brand with large scale and an international ATLAS and a variety of featured platform for global business dealers to products, demonstrating Linglong’s communicate and improve innovation an R&D strength and company’s brand awareness.