What is it? Why participate? About ALS The premise behind the Ice Bucket The #icebucketchallenge raises awareness ALS is a terminal disease. There is no cure. No Challenge is: You receive a challenge from and funds for ALS. With each share of a treatment. Approximately 3,000 Canadians someone else and you have 24 hours to fulfill challenge online, the audience increases and are living with ALS; 1,000 will be diagnosed it. You must fill a bucket of ice and cold more people become aware of ALS. These this year and 1,000 people will die this year water, dump it over your head and post the videos are getting hundreds of thousands of because of ALS. The ALS Society of Alberta is video on social media to prove it, along with “likes”, and are being shared internationally a non profit organization dedicated to the hashtag #icebucketchallenge. You must to bring attention to the devastation caused making each day the best possible day for also share what you are doing, why you are by ALS. Additionally, these videos give hope people living with and affected by ALS doing it, and then nominate someone else to to the families of those affected by ALS. The (Amyotrophic Lateral Sclerosis – also known do the challenge. If you DO NOT accept the Ice Bucket Challenge acts as a public tribute, as Lou Gehrig’s disease). We achieve our challenge – you must donate $100 to an ALS and inspires participants to work together to vision by providing support, facilitating the organization of your choice. Funds raised will find a cause and cure for ALS. They are a provision of care, promoting awareness, be used to support Canadians living with ALS symbol of courage, and are a positive helping find a cure and advocating for today, and will provide hope for the future. contribution to the ALS community. change.

Where did it begin? Want to participate? The initiative was inspired by Pat Quinn (who Video: Post a video of yourself completing Connect with us: is living with ALS) of New York, nominating his the challenge using the hashtag Website: www.alsab.ca friends Julie and Pete Frates (Pete, a former #icebucketchallenge. You can then nominate Facebook: www.facebook.com/ALSAlberta Boston College baseball player who was someone else, spreading the awareness even Twitter: www.twitter.com/ALS_AB diagnosed with ALS in 2012 at 27) to the Ice further! YouTube: www.youtube.com/ALSAlberta Bucket Challenge. After Pete posted his Donate: Not fond of ice water but want to video, the stunt went viral. Major sports participate? Use our website to donate to the teams, large organizations, TV talk shows and #icebucketchallenge! the general public are now taking part in the Workplace campaign: Who can raise the initiative. most funds for ALS?! Set a date for your workplace to film the challenge, and compete Want us to share your ice bucket for the highest donation! challenge with the rest of our Set a personal goal: Use our website to build a fundraising page. See how much money followers?! Be sure to use the hashtags: you can earn for dumping icy water on your #icebucketchallenge and #alsab and head!! we will re-post your video! JOIN THE #ICEBUCKETCHALLENGE FOR ALS - PLEASE PRINT Name: ______Address: ______City:______Province: ______Postal Code: ______E-Mail: ______Phone #: ______

PLEASE MAKE CHEQUES PAYABLE TO: ALS SOCIETY OF ALBERTA . TAX RECIEPTS AUTOMATICALLY ISSUED FOR DONATIONS OF $25 OR MORE

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Bank Account Info: BANK DEPOSIT STAMP and ATTACH SLIP TOTAL CHEQUES $ ______The ALS Society of Alberta BMO Bank of Montreal + appreciates your support. Transit # 00109-001 The Society does not rent, Account# 1297-587 TOTAL CASH $ ______sell or trade our mailing Or ATB Financial = lists. TOTAL DEPOSIT $______Account #1160192 - 24

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