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Natalie Mitchell 312-988-2086 [email protected]

LUNCHABLES SENSIBLE SOLUTION LUNCH COMBINATIONS MAKE THE GRADE WITH MOMS AND KIDS Kids’ Lunchtime Favorite Continues to Improve “Better-for-You” Options at Every Opportunity

MADISON, WI, August 17, 2006 – Back-to-school means back to packing lunches and the daily challenge of giving kids foods they’ll eat, and moms can feel good about. That’s why Lunchables

Sensible Solution Lunch Combinations continues to take the guesswork out of the brown bag

dilemma by making fun meal options that are also better-for-you.

To help mom win the lunchtime struggle, the Lunchables team is working to improve the nutrition attributes of its product line at every opportunity, including reductions in calories, fat, saturated fat and sodium. In addition, they are focusing on providing important nutrients for children, such as calcium, Vitamin C, protein and potassium.

In 2006, Lunchables Sensible Solution Lunch Combinations will introduce options that are sure to be back-to-school favorites, including:

• Lunchables Pepperoni Flavored Sausage Mini Pizza: Eight mini pizza crusts and toppings allow kids to build their own pizzas while providing an excellent source of calcium and protein as well as a good source of fiber.

• Lunchables Mini Hot Dogs: Kids can have fun topping their own mini hot dogs, while getting a good source of calcium, protein and iron, with less than 5 grams of saturated fat.

• Lunchables Maxed Out Extra Cheesy Deep Dish Pizza: Extra Cheesy Seasoning lets kids take their pizzas from mild to wild. Plus, this variety now contains 30 percent less fat* and 50 percent less sugar and is an excellent source of calcium, protein and Vitamin C.

* Based on sodium and fat reductions made over the last 24 months.

-MORE- Lunchables Makes the Grade / Page 2

A Sensible Solution Gives Moms a Sensible Choice

Currently, nine Lunchables products meet the Kraft Sensible Solution guidelines, which

means they meet “better-for-you” nutrition criteria, including an upper caloric limit of 250-600

calories, contain no more than 30 percent calories from fat and no more than 10 percent calories

from saturated fat plus trans fat, and contain no more than 480-960 mg sodium, on a per serving

basis. These products are identified with a green Sensible Solution flag on the front of the package

to help make mom’s shopping trip even easier.

Registered Dietitian and mom Bridget Swinney supports the idea that a child’s lunch

should be nutritious, delicious and fun. “As a mom, you worry that your kids will end up tossing

or trading some lunchtime foods,” says Swinney. “That’s why I think Lunchables Sensible

Solution Lunch Combinations prove that better-for-you doesn’t have to be boring – kids love the

taste and moms can feel good about serving them.”

Beat the Brown Bag Blues

The current line-up of Lunchables Sensible Solution Lunch Combinations includes

Chicken Shake-Ups™, available in BBQ and Nacho Cheese varieties, Chicken Dunks™, Extra

Cheesy Pizza, Pepperoni Flavored Sausage Pizza, Pizza & Treatza, Mini Hot Dogs, Pepperoni

Flavored Sausage Mini Pizza and Maxed Out Extra Cheesy Deep Dish Pizza. For more

information on product and nutrition improvements, log onto www.lunchablesmom.com.

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About Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, and coffees, meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia , Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They've also started adding our hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.