361 DEGREES INTERNATIONAL LIMITED Stock Code: 1361
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361 DEGREES INTERNATIONAL LIMITED Stock Code: 1361 ANNUAL REPORT CONTENTS 02 Five-Year Financial Summary 04 Chairman’s Statement 08 Management Discussion and Analysis 28 Report of the Directors 38 Corporate Governance Report 47 Directors and Senior Management 50 Independent Auditor’s Report 54 Consolidated Statement of Profit or Loss 55 Consolidated Statement of Profit or Loss and Other Comprehensive Income 56 Consolidated Statement of Financial Position 58 Consolidated Statement of Changes in Equity 59 Consolidated Cash Flow Statement 61 Notes to the Financial Statements 115 Shareholder Information 116 Company Information ANNUAL REPORT 2018 01 FIVE-YEAR FINANCIAL SUMMARY For the year ended 31 December 2018 2017 2016 2015 2014 Profitability data (RMB’000) Revenue 5,187,446 5,158,200 5,022,678 4,458,701 3,906,286 Gross profit 2,105,871 2,156,385 2,109,908 1,822,963 1,596,796 Operating profit 782,327 987,552 949,325 914,669 724,165 Profit attributable to equity shareholders 303,665 456,706 402,652 517,639 397,642 Earnings per share – basic (RMB cents) 14.7 22.1 19.5 25.0 19.2 – diluted (RMB cents) 14.7 22.1 19.5 25.0 19.2 Profitability ratios (%) Gross profit margin 40.6 41.8 42.0 40.9 40.9 Operating profit margin 15.1 19.1 18.9 20.5 18.5 Margin of profit attributable to equity shareholders 5.9 8.9 8.0 11.6 10.2 Effective income tax rate (Note 1) 46.5 39.6 40.5 32.9 33.3 Return on shareholders’ equity (Note 2) 5.3 8.3 7.6 10.1 8.2 Operating ratios (as a percentage of revenue) (%) Advertising and promotion expenses 10.7 9.8 11.4 12.8 16.7 Staff costs 8.8 9.0 8.7 8.3 8.4 Research and development 4.1 3.4 3.7 3.1 2.4 Notes: 1) effective income tax rate is equal to the income tax divided by the profit before taxation. 2) return on shareholders’ equity is equal to the profit attributable to equity shareholders divided by the average opening and closing equity attributable to equity shareholders of the company. 02 361 DEGREES INTERNATIONAL LIMITED FIVE-YEAR FINANCIAL SUMMARY As at 31 December 2018 2017 2016 2015 2014 Assets and liabilities data (RMB’000) Non-current assets 1,314,958 1,392,852 1,455,861 1,431,873 1,310,338 Current assets 10,650,036 9,748,472 9,033,964 7,354,779 7,224,394 Current liabilities 3,354,251 2,744,359 2,343,103 1,930,449 2,012,784 Non-current liabilities 2,716,354 2,565,480 2,729,000 1,489,746 1,485,002 Equity attributable to equity shareholders 5,767,650 5,706,454 5,303,260 5,282,572 4,965,041 Non-controlling interests 126,739 125,031 114,462 83,885 71,905 Asset and working capital data Current asset ratios 3.2 3.6 3.9 3.8 3.6 Gearing ratios (%) (Note 3) 23.6 23.1 26.7 17.1 17.6 Net asset value per share (RMB) (Note 4) 2.9 2.8 2.6 2.6 2.4 Inventory turnover days (days) (Note 5) 110 82 69 78 77 Trade and bills receivable turnover days (days) (Note 6) 160 155 163 160 167 Trade and bills payable turnover days (days) (Note 7) 195 177 156 169 169 Working capital turnover days (days) 75 60 76 69 75 Notes: 3) the calculation of gearing ratio is based on the interest-bearing debt divided by the total asset of the group at the end of the year. 4) the calculation of net asset value per share is based on the net assets divided by weighted average number of ordinary shares for the year. 5) inventory turnover days is equal to the average opening and closing inventory divided by costs of sales and multiplied by 365 days (or 366 days for 2016). 6) trade and bills receivable turnover days is equal to the average opening and closing trade and bills receivables after allowance of doubtful debts divided by revenue multiplied by 365 days (or 366 days for 2016). 7) trade and bills payable turnover days is equal to the average opening and closing trade and bills payables divided by cost of sales and multiplied by 365 (or 366 days for 2016). ANNUAL REPORT 2018 03 CHAIRMAN’S By advancing STATEMENT the brand remodeling, the Group achieves stable high quality growth, leading the next “Golden Decade” of China’s sportswear industry. 04 361 DEGREES INTERNATIONAL LIMITED CHAIRMAN’S STATEMENT Dear Shareholders, On behalf of the board (the “Board”) of directors (the “Directors”) of 361 Degrees International Limited (the “Company”), I am pleased to present the results of the Company and its subsidiaries (collectively, the “Group” or “361˚ Group”) for the year ended 31 December 2018. For the whole year of 2018, the Group recorded a revenue of RMB5.19 billion, representing a year-on year increase of 0.6%. In view of the performance and to retain funds for future development, the Board does not recommend the payment of final dividends. SEEKING FOR OPPORTUNITIES AMONG CHALLENGES Overall, the scale of the Group’s revenue in 2018 was basically the same as that of the previous year. In the second half of 2018, the Group decided to launch a rebranding plan, slowing down the pace of pursuing only the growth solely from sales performance. With comprehensive strategic planning, the Group reserved funds and more resources to invest in the building of a new brand image and developing more traction for new loyal consumer groups, so as to foster new profit growth factors going forward. In 2018, the US-China trade war dragged down the global economy with uncertainty prevailing over the domestic and foreign economic prospects, and the salary income of the general public in China reduced due to lower exports and reduced factory productions. The result was that it undermined the confidence of businesses and consumers which was particularly obvious for the 361˚ Group’s customer base, which mainly comprised of low to middle income group. Under the gloom of China’s economic slowdown and US-China trade friction, the overall retail market was under pressure, and consumers became relatively conservative in the consumption of non-essential goods which had resulted the slow-down- replenishment of orders in the third and fourth quarters of 2018. However, in 2018, following our established business strategy, the Group has achieved satisfactory results in various aspects. During the year under review, the Company sponsored the largest comprehensive sports event in Asia, being the 2018 Jakarta Asian Games by providing Olympic Council of Asia with whole sets of sports apparels and accessories, including sportswear, various functional sports footwear and sports accessories. In this event which was broadcasted to around 4 billion people in Asia, a number of the Group’s spokespersons have achieved outstanding performance, such as Mr. Sun Yang who won all the four gold medals of Men’s 200, 400, 800 and 1,500 meters freestyle in swimming. While bringing glory to the nation, they have also contributed to further improve the Group’s brand awareness and sales at retail level. In addition, through sponsoring 2018 Jakarta Asian Games, the Group has successfully entered the Indonesian market, creating new sales channel and growth driver. The technologies of the Group’s running products have won further recognition from the global market. SPIRE 3, 361˚ cushioned shoes, won the ISPO Global Design Award in Munich, Germany in February 2018, and the Running Products Award 2018 and Newcomer Shoe of the Year awarded by The Nordic Edition in May 2018. On 26 December 2018, with 361˚ SPIRE 3 as the prototype and inspirations drawing from “Merops philippinus”（栗喉蜂虎鳥）, a type of bird whose habitat is adjacent to the head office of the Company, 361˚ and STAPLE DESIGN co-launched a co-branded series, namely M1˚ RO which represents colorfulness and freedom. This collaboration which combined freedom and fashion and integrated outstanding performance with avant-garde design, along with the “breaking the shell” vision, will lift the brand image and differentiate the brand from the past. ANNUAL REPORT 2018 05 CHAIRMAN’S STATEMENT As one of the first sports brands entering the kids market, 361˚ Kids continued to develop vigorously in 2018. In May 2018, the Group entered into a strategic cooperation with Universal Studios, under which we successfully launched children’s wear featuring Jurassic World film series and animations of DreamWorks and further expanded the sales and market share of the Group’s kids business. At the beginning of 2019, 361˚ Kids has become the exclusive cooperation brand for football clothing and equipment of U7-U12 junior training team under Shanghai Greenland Shenhua Football Club as “Shanghai Greenland Shenhua junior training partner” and will also make active contributions to the development of football junior training in China in the future. Kids business is growing into a larger segment of the Group’s business, with which we expect to establish a consumer base with brand loyalty in the future and such consumers of children’s wear are expected to become the consumers of our core brand in five to ten years. MAKING NEW ARRANGEMENTS IN RESPONSE TO MARKET CHANGES Nowadays, the domestic consumer market is polarised. At one extreme, extremely low-price products are being offered to the target group through the improving logistics system. On the other hand, though there is an increasing demands of the mainstream consumer group for brands and commodities, the “most cost-effective” products tailored for such consumers has not been developed yet.