The Alpha Bank Numismatic Collection the Alpha Bank Art

CORPORATE GROUP THE BANK PRODUCT NEWS AT A GLANCE IN FOCUS SOCIAL RESPONSIBILITY COMPANIES

10 2013 • Issue 2

THE WORLD Μazi OF ALPHA BANK GROUP IN The Alpha Bank Art Collection FOCUS

The Alpha Bank Numismatic Collection CORPORATE GROUP THE BANK PRODUCT NEWS AT A GLANCE IN FOCUS SOCIAL RESPONSIBILITY COMPANIES

Μazi CONTENTS

THE BANK The Bank’s Restructuring Plan p. 2 Training and Development Division. The most important training programmes of September 2013 p. 3 9 2013 • Issue 1 p. THE WORLD Sponsorship of Alpha Bank to Thessaloniki Music Hall 4 Μazi OF ALPHA BANK GROUP New website www.alphaprivate.gr p. 5 Alpha Bank Bulgaria p. 5 New educational exhibition “MYTH: Ancient and Contemporary Greek Art from the Alpha Bank Collections” at the Alpha Bank Cultural Centre in Nafplio p. 6 Coins from the Alpha Bank Numismatic Collection in the exhibition “Pyrrhus Ruler King: Epirus, Mediterranean and Universal” at the Archaeological Museum of Ioannina p. 6 Presentation of the publication “Όλοκότινον. Studies in Byzantine Numismatics and Sigillography in Memory of Petros Protonotarios” p. 7 “Greeks in Romania in the Nineteenth Century” Publication by the Alpha Bank Historical Archives p. 7 “Alpha Bank/History IΙ: Commercial Credit Bank, 1947-1972” Exhibition of Alpha Bank Historical Archives at the Bank’s Main Building Exhibition Area p. 8 THOMAS CHIMES. Into the White p. 9 10 2013 • Issue 2 PRODUCT NEWS “You should better collect Bonus points” p. 10 Βοnus Cinema p. 11 Alpha Life Plan p. 11 IN FOCUS The Alpha Bank Art Collection p. 12 The Alpha Bank Numismatic Collection p. 13 CORPORATE SOCIAL RESPONSIBILITY “The defacements that hurt”. The completion of restoration works to the sculptures of Athens p. 14 Events for the “The Smile of the Child” p. 15 The Bank supported the Sustainability Forum 2013 p. 16 Prevention…from Alpha to Omega! p. 16 GROUP COMPANIES p. 17 Editor: CORPORATE COMMUNICATIONS Alpha Bank Cyprus Ltd 102 52 ATHENS, GREECE Alpha Bank Romania p. 17 Τel.: +30 210 326 2413, + 30 210 326 2435 Alpha Bank Albania SHA p. 17 Fax: + 30 210 326 2439 Alpha Bank A.D. Skopje p. 17 E-mail: [email protected] [email protected] Alpha Bank Srbija a.d. p. 18 Successful sale of JSC Astra Bank p. 18 Design - Production: GOD A.E.

AT A GLANCE p. 19

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Μazi THE BANK

The Bank’s Restructuring Plan

he Bank’s Restructuring Plan is progressing at a fast pace. On during the migration of former Emporiki Bank’s active T Thursday, October 3, 2013, it was presented at a Managers’ Customers to Alpha Bank’s Customer-Centric system: Meeting by the Managing Director - CEO of the Bank and members of o 3,805,050 Individuals and 157,158 Legal Entities have been the Executive Committee. General Management described in detail the migrated. Common clientele of Individuals is 34% of the total clientele of Restructuring Plan’s objectives and structure as well as the Key former Emporiki Bank Strategic Initiatives (KSIs), including their scope, governance and o Totally 1,310,437 Individuals have been merged monitoring process. • Relocation and Redesign of Bank’s Data Centres according to Tier 3 Following the presentation, and since the beginning of October, initial standards meetings were held with the KSI teams. In these meetings, each KSI’s scope and implementation plan were documented, while the synergies • On October 28, 2013, migration to Alpha Bank systems was com- and key restructuring cost components were identified and validated. pleted in terms of : On October 16, 2013, the first Restructuring Steering Committee took place, where the progress of the KSIs and a first indication of the o 1,980,635 Savings Accounts synergies expected, were presented. o 357,781 At Sight Accounts o 50,658 Term Deposit Accounts More specifically and within the scope of the “Real Estate machine” o 823,752 Debit Cards KSI, the relocation of Central Units has started. The Central Units o 333,318 Credit Cards Divisions that have been relocated so far are: Compliance Division, o 75,431 Open Loans Audit Division, Organisation Division and part of the IT Systems o 338 Branch ΑΤΜs Division. o 142 Off Site ATMs o the e-Commerce platform of former Emporiki Bank The IT Integration plan is progressing within target, and the following o the Automated Cash Transactions Centres (ACTC) of former major projects have now been completed: Emporiki Bank o Emporiki e-Banking, Emporiki Mobile Banking and Emporiki • Roll-out of Alpha Bank systems to former Emporiki Bank Branches Phone Banking (12.8.2013) o Funds Transfer and Trade Systems of former Emporiki Bank

• 50 Branches have merged until the end of October 2013 It is important to highlight that the success of the Restructuring Plan • Creation of a consolidated, unique and standardised clientele requires full engagements from all of us, as its timely completion will consisting of the two Banks’ clienteles. More specifically, and play a decisive role in the Bank’s future.

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Μazi THE BANK

Training and Development Division The most important training programmes of September 2013

Certifications renewal – “Recertification” the 21 masters degree Employees and family members of the latter From the beginning of the introduction of Certifications on Investment were present. Operations, the Bank of Greece specified that the Certificates are valid for seven years and that their renewal will be made upon assessment. For The event opened with the speech of the Training and Development this purpose, when it comes for Certificates expiration, the Bank of Division Manager Emmanuel Charalambidis, who referred to the Greece asks the certificate holders to re-sit exams on the syllabus of the importance of the 3rd series completion and to the fact that the Institutional Context. conduction of the 4th series of the Programme has already started.

The same practice for the Certification renewal was followed this year for Taking the floor, Mr. Pilavios, first, congratulated the postgraduates and the Certificates granted in 2007 (expiration in 2014 / preparation for then underlined the significance that the Bank attributes to the high exams in 2013). postgraduate training of its executives.

Thus, from the beginning of September 2013, a series of training Afterwards, the highest honors postgraduate / Employee of the Bank, programmes was launched, in order for the 110 colleagues who partici- Ioannis Anastasiou talked to the audience and on behalf of all the pated in the exams of October 5, 2013, to get prepared. postgraduate students thanked the Bank’s General Management.

Graduation Ceremony of the 3rd series of the Internal Masters According to the event agenda, during the presentation of the theses, Programme “Monetary Economics – Finance – Banking” the two supervising Professors made a brief overview for the 3rd In September 2013, after a year and a half of duration, the 3rd series of series of the Internal Masters Programme, focusing on the ambitious “In House Master Programme” was completed, in collaboration with the training policy followed by the Bank. National Kapodistrian University of Athens. The Programme was conducted at the Bank’s Training Centre by Professors of the University.

Following the completion of the courses, the 21 participants succeeded in the relevant exams. The average score of the students / Employees was 7.81 / 10.

According to the Courses Regulation and in order to receive the Masters Certificate, the participants prepared diploma theses, either individually or in teams. The theses have been positively assessed by the Professors Mr. Nikolaos Milonas and Mr. Panagiotis Alexakis. On Friday September 9, 2013, at the Amphitheatre of the Training Centre, the theses were presented by the authors and commented by the Professors. At the ceremony, the General Manager – Wealth Management Alexios A. Pilavios, the Managers and Assistant Managers of the Units of

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Μazi THE BANK

Sponsorship of Alpha Bank to Thessaloniki Music Hall

he Bank sponsors the artistic period of September-December 2013, at Thessaloniki Music Hall. T In this context, on October 12, 2013, the all-time classic opera La Traviata by Giuseppe Verdi was successfully presented. La Traviata is one of the most popular operas that fascinates the audience with the intensity of its operatic music and the excellent structure of its dramatic plot.

The performance was attended by 500 guests of the Bank, from the business and financial world of Northern Greece as well as from the Arts and Letters sector. On behalf of the Bank, the Managing Director – CEO Demetrios P. Mantzounis, Members of the General Management and Executives of the Group were present.

n Tuesday, October 8, 2013, a Press Conference was held at O Thessaloniki Music Hall premises, for the presentation of La Traviata. The Manager of the Northern Greece Branch Division Ioannis Michailidis, the Director of Thessaloniki National Orchestra Mr. Alexandros Myrat, the maestro of the French Opera “Nomade” Mr. Amaury du Closel, the Vice-Mayor in charge of cultural issues Mrs Elli Chrysidou, the Marketing Head of Thessaloniki Music Hall Mr. Prodromos Monastiridis (photo, from the left) and the Head of the Public Relations and Events Section Eleni Stergiou were present.

< 4 / 19 > ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• AT A GLANCE AT the local market. savings account in for the opening of a important criteria survey as the most are listed by the are teristics GROUP COMPANIES Alpha Ultima The results of a recent survey, conducted by one of the survey, of a recent The results leading banking and financial portals, on how country’s Alpha Ultima savings saving, confirmed that citizens are account meets Customers’ expectations, offering flexibility rate, along with web banking and competitive interest These specific charac- availability. services and debit card

••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• • the Daily Reports of Transactions Confirmation • the Daily Reports of Transactions of their Investment Account balance • the current edited by the and abroad, in Greece Markets on different • analytical reports analysts of Alpha Bank Group that match their investment needs. • information about investment products an additional communication service aims at becoming Alpha Private Web with their portfolio. all issues related channel with the Customers, about of the website is to be established as an a parallel objective Moreover, platform. information alternative and secure . here press to visit the new website, In order CORPORATE SOCIAL RESPONSIBILITY SOCIAL < 5 / 19 > IN FOCUS New website www.alphaprivate.gr New website THE BANK PRODUCT NEWS PRODUCT

rivate Banking Division, in the context of the continuous effort in the context of the continuous rivate Banking Division, to improve its services, proceeded to the re-design of the website and the to the re-design proceeded its services, improve

. here to visit the new website, press In order Alpha Bank Bulgaria launched its new corporate website in the beginning of October, of October, Alpha Bank Bulgaria launched its new corporate website in the beginning the 2013. The visual and structural changes, along with the new sections, aim to improve to Customers’ needs. response level of satisfaction and to facilitate direct user’s branding guidelines. The design to the Group’s according The new website was redesigned while new pictograms have been introduced, of the central banner has also been renewed, so that users can easily find the information they need. the website contains additional sections with useful material, such as the “ATM Moreover, usage, as well as network” section, which offers anti-fraud advice and guidelines for ATM Branch network. “Corporates Social Responsibility” is an interactive map of the Bank’s have also been made another section which has been added to the website. Improvements and “Contact us” pages. to the “Media Centre” Alpha Bank Bulgaria Alpha Bank Bulgaria Bulgaria New website for Alpha Bank P Among others, in a quite secure environment, the Customers have access to: environment, Among others, in a quite secure • the Daily Report overall Portfolio of their (Τ-2) Account (Statement) • the Monthly Analysis of their Investment

upgrade of Alpha Private Web service. Private Web upgrade of Alpha service, which Alpha Private Web Meeting the new challenges, the upgraded offersis available as of September 25, 2013, its flexibility in informing access to special subscribers about their portfolios status, while it provides and available investment products. for money markets reports Μazi THE BANK THE CORPORATE GROUP THE BANK PRODUCT NEWS AT A GLANCE IN FOCUS SOCIAL RESPONSIBILITY COMPANIES

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New educational exhibition “MYTH: Ancient and Contemporary Greek Art from the Alpha Bank Collections” at the Alpha Bank Cultural Centre in Nafplio

he Art Collection and the Numismatic Collection of the educator specialist designed two leaflets for school students of T Bank organise the educational exhibition “MYTH: Ancient Primary and Secondary Education respectively, encouraging the and Contemporary Greek Art from the Alpha Bank active participation of children of different ages and interests. Collections” at the Alpha Bank Cultural Centre in Nafplio. The educational Exhibition will run from October 14, 2013 until School students will have the opportunity to discover the world May 31, 2015. of gods, heroes and mythical creatures of the ancient Greek mythology, while at the same time experiencing the way these figures have been engraved on ancient coins and have been Alpha Bank Cultural Centre illustrated in works by contemporary Greek artists. 4, Koletti and Emmanuel Dalamagka Streets, Nafplio

In the context of the Exhibition, an educational programme is being offered, entitled “With Ariadne’s thread, the myth I Tel.: +30 275 209 6234

unfold…”. For the purposes of the Programme, a museum E-mail: [email protected]

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Coins from the Alpha Bank Numismatic Collection in the exhibition “Pyrrhus Ruler King: Epirus, Mediterranean and Universal” at the Archaeological Museum of Ioannina As of Saturday, October 5, 2013, the periodic exhibition “Pyrrhus Ruler King: Epirus, Mediterranean and Universal” is presented at the Archaeological Museum of Ioannina. In this exhibition, alongside other great exhibits, two rare coins of King Pyrrhus from the Alpha Bank Numismatic Collection are presented: the silver stater with the head of Achilles and Thetis holding her son’s weapons, as well as the silver tetradrachm of the King depicting Zeus Dodonaeus and the wife of the god, Dione. Exhibits from the following institutions are displayed together for the first time in a single exhibition: the Acropolis Museum, the National Archaeological Museum, the Numismatic Museum of Athens, the Alpha Bank Numismatic Collection, the Archaeological Museums of Thessaloniki, Florina, Argos Orestiko and Arta, as well as certain Archaeological Museums of Italy, specifically the Naples National Archaeological Museum, the National Etruscan Museum in Villa Giulia, Rome and the National Archaeological Museum of Reggio Calabria. The exhibition will be showcased until December 31, 2013, while throughout its duration educational programmes and parallel events, such as lectures and presentations, are being planned.

Archaeological Museum of Ioannina 6, 25th Martiou Square, GR-452 21 IOANNINA Opening hours: Tuesday to Sunday 9:00-16:00

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where Alpha Bank has a strong presence for nineteen consecutive years. consecutive nineteen for presence strong a has Bank Alpha where

aspects of this highly significant period for the Greek Diaspora in Romania, a country country a Romania, in Diaspora Greek the for period significant highly this of aspects

The new Publication of Alpha Bank Historical Archives is to shed light on unknown unknown on light shed to is Archives Historical Bank Alpha of Publication new The

and cultural life of Romania during the 19th century. century. 19th the during Romania of life cultural and

analyse further the Greek-Romanian relation and its impact on the economic, social social economic, the on impact its and relation Greek-Romanian the further analyse

Greek and Romanian historiography, but, for lack of joint academic works, proceed to to proceed works, academic joint of lack for but, historiography, Romanian and Greek

The papers presented not only discuss the issues which have been developed in the the in developed been have which issues the discuss only not presented papers The

Historical Archives and sponsored by the J.F. Costopoulos Foundation. Costopoulos J.F. the by sponsored and Archives Historical

Institute of History, in Bucharest (3 - 4 October 2008), organised by the Alpha Bank Bank Alpha the by organised 2008), October 4 - (3 Bucharest in History, of Institute

the Proceedings of the Conference bearing the same title, held at the “Nicolae Iorga” Iorga” “Nicolae the at held title, same the bearing Conference the of Proceedings the

researcher at the Centre national de la recherche scientifique (Paris). It mainly comprises comprises mainly It (Paris). scientifique recherche la de national Centre the at researcher

T a un, un, P Radu Dr. and University Ionian the at Professor Harlaftis, Gelina by edited

“Greeks in Romania in the Nineteenth Century” Nineteenth the in Romania in “Greeks was was Publication he

Publication by the Alpha Bank Historical Archives Archives Historical Bank Alpha the by Publication “Greeks in Romania in the Nineteenth Century” Nineteenth the in Romania in “Greeks

Protonotarios family. Protonotarios

The event was attended by the members of the Greek Numismatic Company and members of the the of members and Company Numismatic Greek the of members the by attended was event The

and foreign numismatologists. foreign and

The publication, presented by the Professor Mrs Vasso Penna, includes 22 articles of prominent Greek Greek prominent of articles 22 includes Penna, Vasso Mrs Professor the by presented publication, The

inuously released since 1972. since released inuously cont been has which Annals” “Numismatic magazine scientific the

Member and Chairman of the Greek Numismatic Company, while he was the instigator and publisher of of publisher and instigator the was he while Company, Numismatic Greek the of Chairman and Member

Institute of Athens and a Founding Founding a and Athens of Institute Ofthalmological the of Chairman and Member Founding a as served

The distinguished ophthalmologist Petros Protonotarios was a very gifted and restless personality. He He personality. restless and gifted very a was Protonotarios Petros ophthalmologist distinguished The

Sigillography in Memory of Petros Protonotarios” Petros of Memory in Sigillography was presented at the Bank’s Main Building, Building, Main Bank’s the at presented was

“Όλοκότινον. Studies in Byzantine Numismatics and and Numismatics Byzantine in Studies “Όλοκότινον. n Monday, October 14, 2013, the new publication of the Greek Numismatic Company entitled entitled Company Numismatic Greek the of publication new the 2013, 14, October Monday, n

Sigillography in Memory of Petros Protonotarios” Petros of Memory in Sigillography

Ό λοκότινον. Studies in Byzantine Numismatics and and Numismatics Byzantine in Studies λοκότινον. “ publication the of Presentation

Μazi

CULTURE BANK THE • •

SOCIAL RESPONSIBILITY SOCIAL COMPANIES

IN FOCUS IN THE BANK THE PRODUCT NEWS PRODUCT AT A GLANCE A AT

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Μazi THE BANK • CULTURE

“Alpha Bank/History IΙ: Commercial Credit Bank, 1947-1972” Exhibition of Alpha Bank Historical Archives at the Bank’s Main Building Exhibition Area

he exhibition of the Historical Archives of the Bank entitled “Alpha This is the second of a series of exhibitions pertaining to the history of the T Bank/History ΙΙ: Commercial Credit Bank, 1947-1972” is Bank and constitutes a continuation of the exhibition “Alpha Bank/History presented at the Alpha Bank Main Building Exhibition Area in Athens. This Ι: Banque de Crédit Commercial Hellénique, 1924-1947” which was particular period is a period of rapid development for Greece and the Bank presented in November 2010, at the same space. which consolidated its position in the domestic banking system as a significant factor of economic life.

The Exhibition which initially would last until September 2013 is finally extended until November 2013, offering the opportunity to the Bank’s Personnel and Customers who will visit it, to discover, with the support of various materials (videos, photos, machines), the banking concept of a different period of time.

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THOMAS CHIMES Into the White

he inauguration of the exhibition “Thomas Chimes. Into the T White”, co-organised by the J. F. Costopoulos Foundation and Benaki Museum, was successful. The exhibition runs at the Museum’s Memory, 1989 Annex in Pireos street, from October 3, until November 17, 2013.

Thomas Chimes (1921-2009) is a Greek-American painter with his own special character and style and is seen as one of the outstanding exponents of his generation in Philadelphia, USA. Accordingly, in 2007, Philadelphia Museum of Art honored him with a major retrospective implemented with the contribution of the J. F Costopoulos Foundation. Rachilde, 1986

Although the artist set out as a successor to the well-known school of “urban figurative painters”, his fame and recognition is mainly due to his references to intellectualism and the movements around the turn of the twentieth century. Specifically, the figure of Alfred Jarry, who incarnates the myth of the “accursed” and marks the dawn of the 20th century, came to be something of an alter ego for Thomas Chimes. Everlasting Fire, 1986

In 1980, he embarked on the series of “white works”, which is broadly seen as the most important one in his oeuvre. The series is based on the exclusive use of white and black, with rarely any other colours, Benaki Museum whose combinations result in virtually monochromatic compositions like Pireos street Annex 138, Pireos street blurred photos of people or landscapes; like a mechanically conveyed, 210 345 3111 “non-handmade” trace. The smaller works in this series deal with onto- Edgar Alan Poe, 1986 logical questions, sometimes explicitly with the use of excerpts from Opening hours pre-Socratic philosophers and sometimes hermetically through elliptical Thursday, Sunday: patterns. 10.00 -18.00 Friday, Saturday: This solo presentation of a major painter for the first time to the Greek 10.00-22.00 Monday, Tuesday, Wednesday: public comes to fulfill the painter’s own wish to exhibit in his country of Closed origin.

www.benaki.gr Jarry on Bicycle, 1979

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“You should better collect Bonus points”

or the promotion of the well established Bonus Loyalty Programme, a new F advertising campaign started in October, via television, Press and internet.

With key message “You should better collect Bonus points”, the Programme’s wide spectrum is communicated together with its important benefits for Bonus cards holders. The message is enhanced by the redemption offers that have been ensured with the Major Partners of the Programme, i.e. AB Vassilopoulos, BP and Aegean. In particular, at AB Vassilopoulos super markets, Bonus cards holders will have the possibility to redeem Bonus points and win 20% of their purchases value. At BP gas stations, the Bonus cards holders win VAT 23% in total, while Aegean airlines provide a quite tempting offer, which will be advertised as of November 1. More information about Bonus offers is available at www.alpha.gr/bonus. The communication of Bonus Loyalty Programme was supported by advertising material at the Bank’s Branch network as well as at the service points of the Programme’s Partners.

In order to watch AB Vassilopoulos advertising movie, press here. To see the BP offer, press here.

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Βοnus Cinema Given the co-operation developed between the Bonus Loyalty Programme and Odeon, an advertising movie has been created to promote the Programme’s new offerings. As of September, the movie is projected in Odeon cinemas with key message “Give Bonus Cinema to yourself!”.

Specifically, the holders of Bonus cards, by simply using them, can now win for every Odeon ticket, an additional one, every Monday to Wednesday. With redemption of 2,600 Bonus points, the holders acquire a simple ticket, while with redemption of 3,600 Bonus points, they can earn a ticket to 3D movies, for any day of the week. The co-operation with Odeon has been supported with promotional material in the cinemas (posters, advertising leaflets) and with an advertising banner at Odeon’s website.

In order to watch the advertising movie, press here.

Alpha Life Plan

ith the aim of promoting the Capital Creation Programme “Alpha Life Plan”, an advertising campaign W was launched at the end of September, via television, Press and internet.

With key message “Making plans is in your nature”, the TV spot communicates with optimism and realism a number of future life plans made by simple individuals of different age groups. In addition, the TV spot focuses on the possibility offered to our Customers to create, as of today, a guaranteed capital which will support their plans.

In order to watch the TV campaign, press here.

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Μazi IN FOCUS

The Alpha Bank Art Collection by the Collection’s Curator, Irene Orati he Art Collection of the Bank is one of the In addition, the Collection owns - already since the exhibitions with works from our Collection are T three most important and oldest art 1980s - emblematic works of large dimensions, organised on a regular basis, across Greece. collections of banks in Greece, possessing works such as wall constructions, frescos and The exhibitions are exclusively based on artistic which have been collected already since the sculptures, all made especially for the Bank, by material from the Collection. 1920s. The Art Collection included 4,650 works contemporary artists. These works are situated in Besides, the Collection is in permanent of art, to which 494 works from the Emporiki several areas accessible to the public, inside and co-operation with all Greek museums and art Bank Art Collection were added recently, thus outside the Branches and the offices of the Bank. foundations which are being supported with raising the total number of works to 5,144. A number of the Collection’s works of art are concessions of works and art theory texts. The Collection is comprised of paintings, prints, displayed at Branches and offices, in order for the In parallel, the Collection collaborates with sculptures and constructions mostly created by Employees and the Customers to get acquainted researchers in the History of Neo-Hellenic Art, Greek artists. with them, while their maintenance, replacement providing them with information and material from The paintings, works of Greek artists which extend and relocation in new areas are ongoing. its Artists Archive. from the late 19th century until today, mark the Moreover, a special photo-shooting system gives The Art Collection manages the Banknote Museum significant periods of Neo-Hellenic art, namely the a monthly photographic update about the status of of the Ionian Bank in Corfu, where Greek and end of the 19th century (School of Munich), the the works which are displayed at the Network. foreign banknotes are exhibited and various interwar years, the post-war period and the The Collection is systematically enriched with periodic thematic exhibitions are hosted. contemporary creations. works that complete specific artistic periods or In addition, the Art Collection together with the The impressively rich collection of prints follows bring out certain artists’ archives with special Numismatic Collection of the Bank, are in the course of Neo-Hellenic printmaking, from the significance for the Collection. All works are charge of the Alpha Bank Cultural Centre in beginning of the 20th century, comprising prints, examined for their status and their maintenance is Nafplio, where many thematic and educational folios, drawings, books illustrated with original performed by specialised professionals. exhibitions, along with special educational prints, drafts, plates and printmakers’ tools, along The Art Collection organises exhibitions that activities, take place on an annual basis. with graphic arts material. The same section promote the history of Neo-Hellenic art and the Finally, the Art Collection organises regular includes maps and prints on Greece, dating from work of Greek artists, in co-operation with exhibitions at the Main Building Exhibition Area. the 15th to the 19th centuries and made by museums of contemporary Greek art and relevant European travellers. institutions throughout Greece. Recurrent

Michalis Economou Theophilos Hadjimichail George Lappas Mary Schina Ocean The sailor and his girl Untitled (1993) Golden ring inscribed with Linear A Oil on cardboard 50x64 cm Oil on cloth mounted on wood Iron construction scripture, 2002 54x74 cm 192.5 x 65 x 2.5 cm (each section) Coloured woodcut 70x100 cm

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The Alpha Bank Numismatic Collection by the Collection΄s Curator Dr. Dimitra Tsangari

Aegina Syracuse Silver stater, 480-456 BC. Silver decadrachm, 400 BC. Alpha Bank Numismatic Collection 3939 Alpha Bank Numismatic Collection 7347 he Alpha Bank Numismatic Collection is today one of In addition, we try to have a complete sample, to the coins, apart from means T the largest and most important collections of coins extent possible, of coinage coming from each issuing of exchange, are also excellent works of art, as artists, from the ancient Greek world on an international level. authority, aiming to have at least one coin from each most of the times anonymous, have created real master- It came to existence in 1972 by initiative of the Chairman metal and each denomination. pieces on their small surfaces. Yannis S. Costopoulos, with the purchase of two Another criterion for the Collection’s enrichment is the collections consisting of a total of 1,186 coins which acquiring of rare, even some unique, numismatic issues Ancient Coins and the Bank formed the core of the Bank’s Collection. Later on, other which, we believe, should be included, if possible, in In mainland Greece, the first city-state to mint its own collections were acquired as well, while since 1989, and Greek Collections and Museums. coins was Aegina, during the 6th century BC. The obverse on an annual basis, Alpha Bank has systematically of the coin depicts a sea turtle, the emblem of the purchased coins through European and American Activities island, while the reverse portrays an irregular, incuse auctions. Today, the Collection includes approximately The Alpha Bank Numismatic Collection undertakes various square, which gradually acquired a more precise form, 11,000 coins from the ancient world, ranging from activities, such as: divided with prongs into five fields. The reverse type of present-day Great Britain to India and from Ukraine - Exhibitions organised either by our Collection itself or in the first Greek coin ever issued has been the logo of to Ethiopia. co-operation with the largest Museums of the country, Alpha Bank since 1972, when the first ancient coins of such as the National Archaeological Museum and the the Collection were acquired. Collection time span Archaeological Museums of Thessaloniki and Ioannina. The Collection extends from the invention of the coin in - Concession of coins to temporary exhibitions organised The Alpha Bank Numismatic Collection, the new the late 7th century BC to the bronze coins minted in the by other cultural institutions. acquirements, the exhibitions, the publications, the 3rd century AD by the Greek cities which, at that time, - Participation in conferences and scientific meetings. activities of the Numismatic Collection Section, as well as were under the hegemony of the Roman Empire. There - Organisation of lectures throughout Greece. miscellaneous numismatic issues, are presented in are also some Roman and Byzantine coins. - Organisation of educational programmes. www.alphanumismatics.gr. - Concession of scientific material for research purposes. Criteria for the Collection’s enrichment - Relevant publications. In order to watch the video from the exhibition “MYTH One of the main criteria for the enrichment of the AND COINAGE” at the National Archaeological Museum Collection is the acquiring of coins that signify the various Objectives (15.4.2011 - 3.1.2012), press here. historical stages of coinage and retrace its evolution. The primary aim of the Collection is to highlight the In other words, the idea is that our Collection should widespread effect and influence of the Greek civilisation In order to watch the video from the exhibition “COINS IN “narrate” the history of ancient coins, from the times of on the ancient world. Moreover, we are interested in THE ANCIENT GREEK WORLD” at the Banknote Museum electrum to the classical art masterpieces and the retracing the numismatic history and highlighting, through of the Ionian Bank in Corfu (as of 6.7.2012), excellent portraits of the Hellenistic period. coins, ancient Greek art. We should bear in mind that the press here.

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Μazi CORPORATE SOCIAL RESPONSIBILITY

Sculptures at Syntagma Square (before) Sculptures at National Historical Museum (before)

Wrestler A Wrestler B Deer A Deer B Hermes resting Dimitrios Filippotis Lazaros Sochos Thomas Georgios Dimitriadis (1834 – 1919), (1862 – 1911), Thomopoulos (1880 – 1941), Child with grapes, Theodoros (1873 – 1937), Theodoros Diliyannis, 1874 Kolokotronis, Harilaos Trikoupis, 1931 “The defacements that hurt” 1902 1918 The completion of restoration works to the sculptures of Athens n the context of “The defacements that hurt”, the sculpture restoration 2013 and were completed in September 2013. The Programme will I Programme that takes place in the Municipality of Athens, two groups of be continued in 2014. sculptures have already been restored and preserved, namely the sculptures of the Syntagma Square and those at the precincts of the National Historical The communication of the project mainly focused on updating the Museum. More specifically, the works included maintenance of the bronze public, through an informative leaflet, which was distributed at the sculptures and their protection with wax, restoration of the marble sculptures, places of restorations. The contribution of the Municipality of Athens fillings of the broken bases, preservation and anti-graffiti coating, all made to the Programme is significant. under the directions of Athanasios Tzamalis, a sculpture preserver with long experience in marble and bronze items’ restoration. The works begun in July Together, Culture is creation!

Sculptures at Syntagma Square (after) Sculptures at National Historical Museum (after)

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Μazi CORPORATE SOCIAL RESPONSIBILITY

Events for the “The Smile of the Child”

n the context of its lasting Corporate Social Responsibility I programme, the Bank organised on Saturday, September 28, 2013, three events of social contribution in Athens, Thessaloniki and Patrai, aiming at supporting the children who are accommodated in 13 houses of the voluntary institution “The Smile of the Child”, across Greece.

In Athens, the event took place at the ground floor of the Main Building, at 40, Stadiou Street, in Thessaloniki, at the ground floor of Egnatia Branch and in Patrai, at the Patrai Branch. Thanks to the overwhelming participation of the Bank’s Employees, 470 cartons with school supplies and food were collected, with the presence Athens of local representatives from “The Smile of the Child” institution. The Bank’s Volunteers undertook the collection, selection and preparation of the cartons’ shipment to 13 houses of the institution, located in the following regions:

• Agrinion • Amaroussio • Aighion • Melissia • Ancient Korinthos • Moschato • Thessaloniki (Foinikas) • Peristeri • Kareas • Pyrgos • Corfu • Chalkis (Mytikas) • Kyllini

Together…we make Thessaloniki the world a better place!

Patra

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Μazi CORPORATE SOCIAL RESPONSIBILITY •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• The Bank supported the Sustainability Prevention…from Alpha to Omega! Forum 2013 he Bank undertook the sponsorship of the Sustainability Forum (SF) 2013 hroughout 2013, the T which took place on Friday, October 4, 2013, at the premises of ALBA T Bank supported a GRADUATE BUSINESS SCHOOL at The American College of Greece, under series of lectures made by the auspices of the Greek Network for Corporate Social Responsibility. Τhe the Institute of Preventive Sustainability Forum was organised for the second consecutive year by Eurocharity, Medicine Environmental and a company that provides services on issues related to corporate social Occupational Health, in the responsibility. Our Bank has been a member of Eurocharity since 2007. context of the institute’s actions for prevention and It is worth noting that the forum was held with the participation of executives from health promotion of elderly all market sectors, while the key issues discussed were the following: people. At the beginning of the forum, the internationally renowned lecturer Dr. Bruce Piasecki, President and Founder of AHC Group Inc. talked about the new In particular, during 2013, sustainability concept, the power of the teams and the new abilities and skills of the three events took place for executives which are essential for the development of the businesses. the prevention of accidents Thereafter, Mrs Laura Espinach, Reporting Framework Coordinator from at home, in the districts of Global Reporting Initiative (GRI) referred to the new developments concerning Alimos, Aghioi Anargyroi G4 standards and its successful incorporation in the CSR reports. and Zografou. The overall number of individuals, who Mr. Joris-Johann Lenssen, Programmes Director from The Academy of attended the events, Business in Society (ABIS), talked about the importance of cooperation between reached 350. businesses and academics, aiming at the establishment of responsible companies and the progress of research and knowledge. The innovative effort for the promotion of health in old age focuses on the accidents that may occur at home, a sensitive issue for the Mrs Carla Neefs, Senior Manager, health and the life quality of elderly. At the informative events that Cleantech and Sustainability Practice took place, training material, specially designed for old people, was from EY Holland focused on integrated presented, in the context of the European programme “Alpha-to- reporting as well as its basic characteristics Omega - New pathways towards volunteering and life learning for and trends. senior European citizens”, in which the Institute participated as a partner. Mrs Sharon Jackson, Founder and Managing Director of the European The participants learned about the major causes of accidents at Sustainability Academy (ESA), referred to home and how to protect their safety and quality of life. the social, economic and environmental Key objective, except for informing the participants, was to assist challenges we encounter, in the context of a the development of abilities and skills which may facilitate the sustainable business and everyday life. long-term adoption of healthy behaviors and attitudes.

At the end of the Forum, the participants received a certificate of attendance.

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Alpha Bank Cyprus Ltd Alpha Bank Albania SHA Alpha Bank Enter Youth Visa Alpha Bank Albania SHA established the first Outdoor Gym in Tirana In September 2013, the campaign to promote Alpha Bank Enter Youth Visa was In the context of the Group’s interest in promoting launched. Alpha Bank Enter Youth Visa is a debit card which has been designed sports and wellbeing, Alpha Bank Albania SHA invested exclusively for teenagers and young individuals from 13 to 23 years old. The product on an important project for the local community, the aims to meet the needs of the new generation as well as the needs of parents to establishment of “Alpha Gym Park”, the first Outdoor ensure the best possible control for their Gym of the country which is situated at the Tirana children’s expenses. Artificial Lake Park. From the first day of its operation, Alpha Gym Park was It is a special card which is issued in the name well accepted and frequently visited by the citizens of of the children and can be a flexible and safe the city, who can enjoy a number of fitness activities, by solution for their facilitation in managing their using the available gym equipment under the advice of finances. This card can be used for cash the specialised fitness instructor. withdrawals from ΑΤΜs, for shopping at stores in Cyprus and abroad as well as for internet transactions, according to the terms and limita- tions determined by the parents.

Alpha Bank A.D. Skopje Voluntary Blood Donation in cooperation with the Red Cross Alpha Bank Romania In the context of its Corporate Social Responsibility and Alpha Click in order to promote synergies with health sector authorities and organisations, Alpha Bank A.D. Skopje, in A new and more up to date version of the locally awarded web banking service Alpha cooperation with the Red Cross, organised a voluntary Click was launched by Alpha Bank Romania. The upgraded service offers new blood donation session, on September 25, 2013. solutions in the way it is accessed and in the transactions confirmation process, A remarkable number of the Bank’s Employees offering Customers more flexibility, multiple practical choices, innovative participated in the event, in response to the local technology and of high level of security. For accessing the service, the Customers community’s increasing demand for blood. now, have the possibility to choose between token devices and the Alpha Safe The objective of the initiative was to raise public Access application for smartphones. awareness about the importance of voluntary blood donation as well as to motivate people to act and view blood donation as a lifestyle attitude that can save lives. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• < 17 / 19 > CORPORATE GROUP THE BANK PRODUCT NEWS AT A GLANCE IN FOCUS SOCIAL RESPONSIBILITY COMPANIES

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Alpha Bank Srbija a.d. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• UNICEF club Donations for medical prevention and treatment In the context of its Corporate Social Responsibility, Alpha Bank Srbija a.d. continued its donation programme to UNICEF Club of Alpha Bank Srbija a.d., with sensitivity and high sense of responsibility, Friends, for the second consecutive year. As it is known, UNICEF launched a new donations programme, in order to support the country’s represents a United Nations children’s fund, a leading world-wide Health System. organisation which helps children in need to survive and improve As of January 2013, four donations were realised so as to provide funds their life. for the purchase of the medical equipment, thus enhancing the level of the The Bank’s contribution lies in the fact that investment in youth is primary medical prevention and treatment. More specifically: one of the priorities that guide Corporate Social Responsibilty activities in the streamlined direction. Monthly financial support will • In January and March 2013, two new medical devices were donated to help UNICEF in its everyday work, while in parallel the Bank joins a the Gynecology Departments of Užice (Western Serbia) and Kruševac significantly long list of companies that try to make a difference by Health Centres (Central Serbia), respectively. showing their social commitment in inclusion of the most endan- • In August 2013, the 5th department in the Pulmonology Clinic of the gered and marginalised children in society. Serbian Clinical Centre in Belgrade was renovated. • Finally, in September 2013, a new medical device was donated to the

Zrenjanin Health Centre (Vojvodina region).

Visa Gold Successful sale of JSC Astra Bank In the context of an event organised for the launch of the international On September 19, 2013, the sale of JSC Astra Bank, subsidiary of the Group in magazine “Esquire” in the local market, a dynamic promotion of Visa Ukraine, for the price of Euro 82 million to Delta Bank Group, was successfully Gold credit card was realised. The event was held at a central hotel in completed. Astra Bank was established in 2008 by Alpha Bank and a local team of Belgrade with the key communication message “First Class experi- investors and experienced business executives. With 23 Branches in the six ence” which targeted the guests, largest cities of the country, Astra Bank managed to become one of the strongest journalists and visitors, in order to Banks in car loans and to have one of the healthiest financial statements in the underline the prestige and special domestic banking market. privileges that Visa Gold holders enjoy, such as free travel insurance. During the event, promotional material was distributed, while VIP visitors and journalists had the chance to virtually “travel” to their desired destination, through Alpha Visa Gold experience and to get informed about its characteristics and the special privileges it offers.

In Kiev, at the transaction close the following senior executives and managers were present: the Executive General Manager – International Network of Alpha Bank Christos Ch. Giampanas, the former Deputy CEO of JSC Astra Bank Dimitrios Papaioannou, the Assistant Manager of the Strategic Planning Division Georgios Kampadellis and Marianda Papaioannou from the same Division. < 18 / 19 > CORPORATE GROUP THE BANK PRODUCT NEWS AT A GLANCE IN FOCUS SOCIAL RESPONSIBILITY COMPANIES

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Alpha Bank undertook the sponsorship of the Exhibition “YANNIS TSAROUCHIS: Illustrating an autobiography. FIRST PART (1910 – 1940)” which will be hosted by the Benaki Museum from October 17, 2013 until July 27, 2014.

On Wednesday, September 18, 2013, the ceremony of the Business Alpha Bank supports the Hellenic Society for the Protection of Nature by Excellence Awards took place. sponsoring the Exhibition of trash art (artistic creations made of recyclable materials). The postgraduate thesis contest prize, which In addition, on October 20, 2013, many children of the Bank’s Employees participated in was sponsored by Alpha Bank, was awarded special workshops for children which were organised in Athens. by the Head of the Corporate Social Responsi- bility Mrs. Eleftheria Patakaki.

On Sunday, November 3, 2013, a tree planting event will be realised in the area Koutalades of Ymittos. The event is organised in co-operation with “Filodassiki Enossi Athinon” (Friends of the Forest Society of Athens), a NGO which mainly aims at creating new forests and promoting a forest-friendly and ecologi- cal way of thinking.

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