GODDESS OF THE ROCKIES MILK, INC. Executive Committee Meeting February 10, 1976 - Thornton, Colorado
1. Cal I to Order
2. Review of Minutes
3. Review of Financial Statements
4. Voting Delegates to U. D. I .A. 5. Agriculture Council of America
6. Document Signatures
7. Colorado Dairy Days Report
8. U.D. I .A. Annual Meeting
9. Network Television Buy
10. Name Change (Tabled August 5, 1975)
11. Unfinished Business
12. Adjourn
HJW/mt ......
GODDESS OF THE ROCKIES MILK, INC. EXECUT IV E COMMITTEE EXECUTIVE COMMITTEE MEETING MEETI NG Februa ry 10, 1976
A regular meeting of the Executive Committee of the Goddess of the Rockies Milk, Inc. was held at Thornton, Colorado - Tu esday - February 10, 1976 a t - 10:25 A.H .
PRESENT There were present:
Pres ident Bill Wailes, presiding Fi rst Vice Presi den t Alex Urquha rt Second Vice Presi den t Gale Lange Secretary Ray Powers Treasurer Ly al Nelson General Manager Ha rvey Wi l helm
ABSENT Absent:
None
MINUTES The mi nutes of the Decembe r 10, 1975 Board of Directors Mee t ing were re ad by the secret ary. Upon motion duly made by Alex Urquhart, seconded by Ra y Powers , and carried; the Comm ittee recommends to the Board tha t the De cember 10 minutes be apprcwed and adop t ed i n their entirety.
The general manage r reported that it is the re comme ndation of Tom Came rl o and Mountain Empire Oairyr,en's Assn . genera l manager, Ve rn Bingham, that the Goddess accountan t, Lee Mortensen , be retained fo r a ccounting se rvices again in 1976. Upon motion duly made by Ray Powe rs, seconded by Alex rq uhart, and carried; In light of the report from the committee asked t o study the se rvices; Goddess wi 11 continue the operati on of auditing the bookkeeping the same as las t year.
FINANCIAL The general manager distributed and revi ewed t he November and December 1975 STATEMENTS financial statements . Upon motion duly made by Ga le Lange, seconded by Al ex Urquhart, and carried; the Comm i ttee recommen ds t o the Board that the finan clal stateme nts be ap proved and adopted . The ge neral manager comme nted that the auditing firm of McDonald Halbig & Associates would begin the audit of the 1975 financ i al statements this week, and will be reporting at the next regularl y scheduled Board of Directors meeting i n March .
After discus sion of income on t he financial statemen ts, upon motion du ly made by Ray Po1-.ers, ·seconded by Alex Urquhart, and carried ; the Commit tee re comme nds to the Board that a study be made of total volumes of milk moving from Id aho i nto the Goddess area for the purpose of the pos sibil ity of working out a promotion effort t oge t he r.
UDIA A memo randum from Mr . John Sliter dated Janua ry 5 , 1976 requesting the names of HOUSE OF the 1976 House of De lega tes Representatives no later than February 13, was read by DE LEGATES the general manager . Upon motion du l y made by Ray Powers, seconded by Lyal Ne lson, and carr ied; the three present members na mes will be submitted, s ubject to change by the Board at t hei r Ann ua l Meeting i n Ma r ch.
Upon mo t ion du ly made by Ray Powers, seconded by Gale Lange, and carried; it was the recommendation of the Committee tha t a new procedure be established of electi ng delegates to t he UDIA Annual Meeti ng at the budget meeting of the Board in December of each year; and that this procedure be reflected i n the meeting schedule of events.
AGRIC ULTURE As directed a t the Decembe r 10 Board of Directors meeting, the gene ral man ag er COU NC IL OF reviewed the Ag r i cultural Council of Ame rica reques t and reported that it wo uld AME R I CA cost approximately $700 -$1 000 to join . Upon mo t ion duly made by Gale Lange, seconded by Ray Powers, and carried; Mr . E. L. Hatche r of the National Wheat In stitute will be invited to a Board of Directors meeting t o mak e a p resentation.
Upon motion duly made by Ray Powers, seconded by Alex Urquhart, and carried; the president signed the Colurado Nonprofit Corporati on Fi ling Re port. DAIRY The 1976 Colorado Dairy Days report was given by the general manager. He DAYS repor ted that 148 lunches were given @ $1 .40 each whi ch resulted in an expenditure of $207.20. After lengthly discussion ... upon mot i on duly made by Ray Powers, seconded by Gale Lange, and carried; there is conside rab le question as to wh ether or not the tickets we re properl y proportioned, and the Committee recommends that the t i cket chairman, Lawrence Hertzke, give a complete report!
NETWORK The general manager reviewed the network telev ision buy and reported that the BUY second flight had been cancel l ed. A letter dated February 4 from Mr. Alden R. Grimes of the American Dairy Association (in answer to a letter from the general manager objecti ng to the cancellation due to the budget being based on the buy) was read. A memo compari ng the media was then dis tributed by the general manager.
Upon motion dul y made by Ray Powers, seconded by Alex Urquha rt, and carried; ·, the Committee recommends that the ge era] manager send the computer prin t" out advertis ing schedule back to Mr. John Sliter with a sharp letter of disgust .
A motion of August 5, 1975 that tabled discussion of the name change was read by the general manager. The item will be on the agenda at the next regularly schedule Board meeting.
Per diem and Director's expenses we re discussed . Th e general manager read a motlon from the Apr il 1974 minutes to clarify present a llowances. Upon motion duly made by Gale Lange, seconded by Lyal Nelson, and carried; the Committee recommends that the Board consider mileage and per diem allotments.
There being no further business to come before the meeting the same was, upon motion duly made by Alex Urquhart, seconded by Lyal Nelson, and carried; adjourned at 12: 15 P.M.
Respectfully submitted,
Raymond L. Powers Secretary MEDIA SCHEDULE COMPARISONS
Original Plan Revised Plan
11 A MARKETS
Prime T. V. (including Network buy) 38 Weeks 34 Weeks
Spot T. V. 39 Weeks 36 Weeks
Fringe T.V. 39 Weeks 32 \,Jee ks
Spot Radio 39 Weeks 36 Weeks Outdoor July #50 Showing July #50 Showing
ROP News Paper 3-1200, 2/c & 600 8/W Ads 3-1200 , 2/c & 600 B/W Ads
11 811 MARKETS
Prime T. V. (including Network buy) 38 Weeks 34 Weeks
Spot T. V. 38 Weeks 35 Weeks
Spot Radio 38 Weeks 35 Weeks
Outdoor July #50 Showing July #50 Showing
2/10/76 GoddEss of T~E RockiEs Milk, iNc.
12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721
January 28, 1976
Executive Comm i ttee Goddess of the Rockies Milk, Inc.
Dear Committee Member:
A regular meeting of the Goddess of the Rockies Milk, Inc. Executive Comm ittee will be held Tuesday - Fe bruary 10, 1976 a t the Mounta i n Empire Dai rymen's Association offices in Thorn ton .
The meeting will begin promptly at 10:00 A.M. Looking forward to seeing you.
Sincerely, $//- by~~ William R. Wailes President
\..'RW/mt BOARD OF DIRECTORS' MEETING Ma rch S, 1976 - Thornton, Colorado
* * * * A G E N D A * * * *
1. Call to Order
2. Seating of New Board Members
3. Approval of Minutes December 10, 1975 Board Meeting February 10, 1976 Execu t ive Board Meeting
4. 975 Audit Report - McDonald, Halbig & Associates 5. Election of 1976 Officers 6. Advertising Update
7. Colorado Dairy Days Repor t - Lawrence Hertzke
8. UOIA Annual Meeting
10. Unfinished Business
11. New Business
12. Adjourn
HJW/mt GODDE SS OF THE ROCKIES MI LK, INC. REGULAR DIRECTO RS ' BOARD OF DI RECTORS MEET ING MEET ING March 9, 19 76
A regular meet i ng of the Boa rd of Di rectors of Goddess of the Rockies Mi lk , Inc . was held at Thornton, Co lorado - Tuesday - March 9, 1976 at 10 :00 A.M.
PRESENT There were present :
President Bill Wai l es, presiding Firs t Vice Preside nt Alex Urquhart Second Vi ce Pres ident Gale Lan ge Secre tary Ray PO\·Je rs Treasure r Lya l Nelson Director George Abraham Director Tom Ca me rlo Di rector Jim Doche f f Di rector Ca 1 Ewi ng Director Lawrence He rtzke -~ Director Al Stewart Director Ed Wied eman General Manager Harvey Wilhelm
Present al so;
Mr . Jerry McPherson, McDonal d , Ha lbig & Associ at es, Inc . Certifi ed Puul ic Accountants
ABSENT Abs en t:
Director Rex Gerratt Director Lester Piana lto
NEW Upon motion dul y mad e by George Abraham , seconded by J im Doc heff, and carried; DIRECTOR new Dire c tor Ed Wiedeman was seated.
MINUT ES The secretary read the December 10, 1975 Boa rd vf ~ irectors ffiCe ti~g mi ~~tc3 . APPROVED Upon motion duly made by Jim Docheff, secon ded by Ga le Lan ge, and ca rried ; the minutes were approved and adopted i n t he ir e ntire t y .
The ge neral manager read the February 10 Exe cutive Commi ttee mi nutes. Upon motion duly made by Gale Lange , seconded by Alex Urq uhart, and ca rried ; the minutes were approved and adopted in their ent i rety. Regarding the lengthly di scussion on Dairy Days .. Ray Powe rs move d to strike f rom the minutes the hu mo r s ince there was no ad equ ate report from Mr. Hertzke.
Th e general manager repo rted on t he advertising p r i nt out sent to Goddess of th~ Roc k ies f rom ADA, the second quar t er buy, and he distr ibu ted media schedu le comparisons . Di scuss ion followe d abou the conce rn of radio and te levisi on loss due to the buy not being made.
AUD IT Mr . Jerry McPh e rson distribu t e d the Financial Statement with Accountants' Opin ion REPORT December 31, 1975 and 1974, and gave a f ull audit reoo rt. (copy of which fi led with these minutes as Ex hib it I) Upon mo tion dul y made by Gale La nge, seconded by Al Stewart and carried ; the audit was - ap proved and adopted. Upon mo ti on duly made by Al ex Ur quh a rt , seconded by Geo ge Abraham, and ca rr ied; the pres ident was authorized to sign the Income Tax Returns f o the yea r ended December 31, 1975- The pres ident commended the general manager on a good set of books.
A short recess was call ed and due to Mr. McPhe rson's schedule, he was also asked to distri bute and report for Dairy Counci 1. Both repor t s we re s t andard opinions, no e xcepti on, no prob l ems .
BILL REID The meeting reconvened with an announcement made by Ra y Powers that Mr. Bi -11 Reid had passed away. Be cause he was a great asset to the dairy industry - upon motion ' duly made by Ray Powe rs, seconded by Ed Wiedema n , and carried; flowers wi l l be sent t o express condolences.
ELECTIO N Th e Board of Di rectors thereup on proceeded to e lect offi cers for the upcoming OF year. Th ~ meet ing wa s then turned over to the gene ra l manager for the election of OFF IC ERS the office of Pres ident. •
President: Upon mot ion duly made by Alex Urquha rt ; Bil l Wailes was nomi nated for the office of President . Upon motion duly made by Tom Camerlo, seconded by Lyal Nelson , and carri ed; nominations ceased; and Bi l l Wailes was elected unanimously .
The meeting was then turned back to the president for the election of remaining officers. 1st V.P.: Upon motion duly made by Lyal Nelson, seconded by Tom Camerlo, and carried; Alex Urquhart was nominated for the office of First Vice President. Upon motion duly made by Tom Camerlo, second~d by Gale La nge , and carried ; nominations ceased; and Alex Urquhart was elected unani mously .
2n d V. P. : Upon mot ion duly made by Tom Camerlo; Gale Lange was nominated for the office of Second Vice President. Upo n motion duly made by George Abraham, seconded by Ed Wiedeman, and carried; Gale Lange was elected unanimously.
Sec retary: Nomination we re in order for the office of secretary. Nominated were Al Stewart by George Abraham; Jim Docheff by Tom Camerlo; and Lawrence Hertzke by Lyal Nelson. Upon m6 tion duly made by Alex Urquhart, seconded by Tom Camerlo, and car ri ed; nominations ceased . A vote was taken that showed Jim Docheff elected as secretary .
Treasurer: Upon motion duly made by Ga le Lange, Lya l Nelson was nominated fo r the office of Treasurer. Upon motion duly made by Tom Camerlo, an~ carried; Lyal Nelso·n was elected unanimously.
Ea ch of the officers so elected was present and thereupon accepted the office to which he was elected.
ADVER TI SING The general manager asked for approval of the MEDIA plan dated February lD (filed with these minutes as Exhibit I 1). Upon motion du ly ma de by Tom Camerlo, seconded by Al Stewa rt, and carried; the general manager was authorized to proceed with the MEDIA plan buy.
Two samples of the new D'Arcy/ADA billboards we re shown. The general consensus of members present was not favo rable for the bil !boards that we re viewed. Upon motion duly made by Tom Ca me rlo, seconded by Geo rge Abraham, and car r ied; the gene r al marager will evaluate the billboards with corisideraticr. for the "Mil k Is .0• N;::t~r.:l'' th::m:: .
Upon motion duly made by Ed Weideman, seconded by Tom Cc1merlo, and carried; the general manager will contact the Colorado Bee f Board to see i f they are interested in a joi nt effort during the Stock Shm~ for a billboard, also seeing if D' Arcy wou ld work up a bi ll board free of charge.
UDIA The UDIA Annual Meeting reservat ion sheets we re distri buted and those present were ANNUAL urged to complete t hem since time is short to get al l reservat ions in. It wa s MEETING announced t hat the re will be a Mountain States Milk Promotion Committee Meeting on March 18, and members are we lcome to attend, no planned agenda.
NAME CHANGE Upon motion duly made by Gale Lange, seconded by Alex Urquhart, and carried; the name change was tabled indefinatel y .
MILK BARN A new milk ba rn display proposal was presented by the general manager. Discussion followed on Colorado and Wyoming exhibits. Upon motion duly made by Alex Urquhart, s econded by Lyal Nelson, and carried; $2,75D expenditu re was approved for the d isplay unit. A no vote was cast by Director ~ale Lange.
PER DIEM The meeting was recessed at 12:55 P.M. for luncheon , reconvening at 1 :35 P.M. with a discussion on Director's expenses. Upon motion duly made by Tom Camerlo, seconded by Lyal Nelson, and carried; the rrileage allowance 1~i ll be raised from $.13/mile to $. 15/mile, and per diem will be raised from $3D.00/day to $40.00/day effective 4/1/76 .
Th ere being no further bus i ness to come before the meeting, the same wc1s upon motion duly made by George Abraham, seconded by Cal Ewing, and carried; adjourned atl:40 P.M.
Respectfully submitted,
Raynond L. Powe rs :J Secretary ! t ' FINAN CIAL STATEMENTS WITH ACCOUNTANTS' OPINION
GODDESS OF THE ROCKI ES MILK, INC .
DECEMBER 31, 1975 AND 1974 CONTENTS
Account ants' Opinion 1
Balance Sheet 2
Statement of Income 3
Statement o f Advertising , Promotion and Administrative Expenses 4
Statement of Changes in Financ i al Position 5
Notes to Financial Statements 6
BALANCE SHEET GODDESS OF THE ROCKI ES MILK, I NC.
December 31 1975 1974
ASSETS
CURRENT ASSETS Cash $ 7,543 $ 14,574 Accounts r ecei vable 66,782 58,646 Prep aid expenses 332 217 TOTAL CURRENT ASSETS $ 74, 657 $ 73,437
EQUI PMENT AND FURNITURE Cost $ 8,708 $ 5,676 Less accumulated depreci ation - No t e A 1,825 2,321 NET EQUIPMENT AND FURN ITURE $ 6,883 $ 3,355
$ 81 ,540 $ 76,792
LIABILITIES
CURRENT LIABI LITIES Accounts p ayable $ 1,380 $ 3,791 . Advertisi ng and promotion p ayable 7,340 6,145 Dairy Council payabl e 14,202 11,075 U. D. I.A. f ee p ayable 6,885 Accrue d payrol l 1,997 1,817 Payroll withholdings 43 43 TOTAL CURRENT LIAB ILITI ES $ 31,847 $ 22, 871
MEMBERS ' EQUITY Balance at beginning of year, as previously r eported $ 45,596 $ 38,387 Adjustment of prior perio d advertising expense - No t e B 8,325 8,325 Balance at beginning of year, as restated $ 53,921 $ 46,712 Net income (loss) for the year ( 4, 22 8) 7, 209 TOTAL MEMBERS' EQUITY $ 49,693 $ 53,921
$ 81,540 $ 76,792
The accompanying not es are an integral part of this statement .
-2- STATEMENT OF INCOME GODDESS OF THE ROC KIES ~IT LK, INC.
Year Ended Decemb er 31 197 5 197 4
INCO HE Check -off income - Mountain Empire Da irymen ' s Association $ 572,392 $ 582,154 Western Colorado Milk Producers 56,976 56,030 Mid-America Dairymen 39,603 29,081 Fort Collins Milk Producers 17, 609 15,502 Others 3,178 4!271 Total Check- Off Income $ 689,758 $ 687,038 Management s ervic es 12,925 14, 790 Sundry 22 374 4!557 TOTAL INCOME $ 705 2057 $ 70 6, 385 EXPENSES Advertising and promotion $ 652, 902 $ 640,111 Administrative 56,383 59 !065 TOTAL EXPENSES $ 709,285 $ 699, 17 6
NET IN CO}.IE (LOSS ) - Note C $( 4,228) $ 7,209
The accompanying notes ar e an integral part of this statement .
-3- STATEME NT OF ADVERTISING AND PROMOTION AND ADMINISTRATIVE EXPENSES GODDESS OF THE ROCKIES MI LK, IC.
Year Ended December 31 197 5 1974
·ADVERTISING AND PROMOTION EXPENSES Television advertising $ 192,484 $ 153,345 Dairy Council progr am 147,530 144,602 U.D.I.A. program 79,560 80,480 Radio advertising 79,121 89,569 State dairy corronission programs 77,122 79, 497 Promotion and public relations 47,516 46 ,264 Newsprint advertising 13,960 25,343 Outdoor advertising 12,983 12,124 Special programs 2,556 8,836 Miscellaneous 70 51 TOTAL ADVERTISING AND PROMOTION EXPENSES $ 652,902 $ 640,111
ADMINISTRATIVE EXPENSES Salaries , payro 11 taxes and emp loyee benefits $ 30,724 $ 28,845 Directors' expenses 13,082 16 , 71 4 Employees ' expenses 4,089 3,937 Office supplies 1,590 1,243 Te lephone 1,415 1,243 Rent 1,338 1,744 Depreciation 1,304 1,125 Outside labor 1,200 2,015 Professional services 967 1,116 Miscellaneous 674 12083 TOTAL ADMINISTRATIVE EXPENSES $ 56,383 $ 59,065
The accompanying notes are an integral part of this statement .
- 4- ' . '
STATEMENT OF CHANGES IN FINANCIAL POSITION GODDESS OF THE ROCKIES MILK , INC.
Year Ended December 31 1975 1974
FUNDS PROVIDED BY Operations - Net income (loss) $( 4,228) $ 7, 209 Add expenses not r equiring use of funds - depreciation 1,304 1,125 Total Funds Provide d (Used) By Operations $( 2,924) $ 8,334 Increase in U.D.I.A. payable 6,885 Increase ( decrease ) in advertising and promot ion payable 1,195 ( 24,880 ) Increase (decrease ) in Dairy Council payable 3,127 ( 10,116) Othe r increases and decreases - net 65 1,131
TOTAL FUNDS PROVIDED $ 8,348 $( 25,531)
FUNDS USED TO I ncrease (decrease) accounts r eceivable $ 8,136 $( 10,862) Increase equipment and f urniture 4,832 802 Dec rease accounts payable 2,411 5,749
TOTAL FUNDS USED $ 15,379 $( 4,311)
NET FUNDS USED - Decreas e in Ca sh $( 7,031) $( 21,220)
CAS H BALANCES End of year $ 7,543 $ 14,574 Beginning of year 14,574 35,794
DECREASE IN CASH $( 7,031) $( 21,220)
The accompanying notes are an integral part of t his statement .
- 5- ·I • f
- NOTES TO FINAN CI AL STATEMENTS GODDESS OF THE ROCKI ES MI LK, I NC. DECE MBE R 31, 1975 AND 1974
NOTE A - SIGNIFICAN T ACCOUNTI NG POL ICIES
Depreciation is compu ted by the straight-line method , based on a useful life range of three to five years.
NOTE B - RESTATEMENT OF PRIOR PERIOD EXPENSES
Dur ing 1975, a liability set up for advertising exp~nses in 1973 was eliminated. This change had the effect of reducing the 1973 loss by $8,325 to $24,325.
NOTE C - I NCOME TAXES
Goddess of the Rockies Mi l k , Inc. is exempt from Federal income taxes under Sec. 5O1(c )( 6) of the Internal Re venue Code, relating to business leagues. -
-6- · · • ~ I I . ~ -
/
AMERICAN DAIRY ASSOCIATION
GODDESS OF THE ROCKIES (8013-21)
JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN
REVISION #1 FEBRUARY 10, 1976 AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21) JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN ($350,000)
I. Sales Promotion $ 10,750 A. March Promotion 250 Kits@ $3.50 $ 875 Installation &Shipping @$9.50/Kit = 2,375 $ 3,250 250 Cheese Kits@ N.C. B. June &October Promotions 250 Kits@ $5.50 $1,375 Installation &Shipping @$9. 50/Kit 22375 $3,750 (x2 Promos.) $ 7,500 $10,750
I I. Regional Network Investment $41,323 January-December, 1976 (A Mkts.) $33,885 January-December, 1976 (B Mkts.) 7,438 $41,323
III. Local Market Advertising $297,927 January-December, 1976 (A Mkts.) $242,045 January-December, 1976 (B Mkts.) 552882 $297,927
TOTAL JANUARY-DECEMBER, 1976: $350,000
NOTE: All costs are estimated. Actual expenditures may vary according to local market conditions.
2/10/76 AMERICAN DAT~" ASSOCIATION GODDESS OF THE CKIES (8013-21) JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN "A" MARKETS
WEEKLY TOTAL COMM' L. GRP 1 S # GRP 1 S PRODUCT DAYPART /MEDIUM LENGTH (HH/Wl8-49) WEEKS (HH/Wl8-49) ESTIMATED COST
Fluid Milk Network TV: Prime 30" 75/56 20 l ,500/1, 120 $ 33,885 Spot TV: Prime 30" 75/56 8 600/448 $ 30,190 Spot TV: Daytime 30" 76/50 37 2,812/1,850 $ 40,385 Spot TV: Fringe 30" 85/50 37 3,145/1 ,850 $ 62,772 ROP Newspaper 3 - 1,200 2/C and 600 B/W Ads $11,406 Outdoor #50 Showing (11 Markets) $ 9,928 (78 Boards) 858 $10,786
Milk/By-Products Radio 60 11 100* 32 3,200 $ 70,080 60 11 150* 5 750 161426 3i 3,950 $86,506
TOTAL JANUARY-DECEMBER, 1976: $275,930
* Total Women GRP's.
2/10/76 2/10/ AMEKl~AN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21) JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN "A" MARKETS 1976 # WKLY. D JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SE PTEM~ER OCTOBER NOVEMBER DECEMBER WKS. GRP'S 29 5 12 19 26 2 9 16 23 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 ~ 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 - (HH/Wl8-4 9) I I I 75/56 62/ 75/56 75/56 62/ 75/56 62, 75/56 46 ~6 7~ PRIME TV: I T I T I I Network:20 75/56 (6) (2) (6) (2 (2) ( 10 Network: 6 62/46 Spot: 8 75/56 ~~ ~~ ~~ I I SPOT TV: DAY 76/50 76/50 76/50 76/50 76/50 37 76/50 I ~ I I I ~ 1(1~ ~ (10) ~ D< ~ (5) ~ ( 6: ~ t>< >< X>< I "x· } " ~ ~ I ~ 150 SPOT RADIO 32 100* 100 100 I 100 100 5 150* I I I I (5) I I ( 10) (10) / V / / / (6) (6) ;r / .... V V V / / / / X ~ V V " >c( / / / XX V V V / / / ~ V V V V X V / / ~ ~ V / / / ~ ~ ><: ~ ~ / ✓ V / / V ~ ~ X / / ✓ V ~ v✓ ~ XX V V ~ ~ I SPOT TV: FRINGE 85/50 85/50 85/50 85/50 85/50 I I)< " I • 37 85/50 I l> [X I ~ (10)'< (5) '1 ot ~ (6) >(' >< ~'\. ~ rv ~ )', ~ IV' ~ ~ OUTDOOR ' #50 Showing ROP NEWSPAPER 3-1,200 2/C & ~ 600 B/W Ads ~ ~ * WOMEN 18+ GRP'S. ~ = MILK PROMOTION ~ = BY-PRODUCTS AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21)
11 A11 MARKETS
TELEVISION ADI'S Colorado Springs/Pueblo Denver
RADIO MARKETS Canon City Colorado Springs Denver Ft. Collins Greeley LaJunta Laramie Pueblo Trinidad
ROP MARKETS/NEWSPAPERS Denver Post (1,200 2/C) Denver Rocky Mt. News (1,200 2/C) Colorado Springs Gazette Telegraph (600 B/W) Pueblo Chieftain/Star Journal (600 B/W)
OUTDOOR MARKETS Canon City Colorado Springs Denver Ft. Collins Glenwood Springs Greeley Limon Longmont Loveland Pueblo Trinidad
2/10/76 AMERICAN D1 ASSOCIATION GODDESS Of 'THE ROCKIES {B013-21) JANUARY-DECEMB'ER,2 1976 RECOMMENDED MEDIA PLAN 11 '8'11 MARKETS
WEEKLY TOTAL COMM'L. GRP'S # GRP'S PRODUCT DAYPART/MEDIUM LENGTH (HH/Wl8-49) WEEKS (HH/Wl8-49) ESTIMATED COST
Fluid Milk Network TV: Prime 30 11 75/56 20 1 ,500/1 , 120 $ 7,438 Spot TV: Prime 30 11 75/56 8 600/448 $ 6,115
Spot TV: Daytime 30 11 75/50 35 2,625/1,750 $17,933 Outdoor #50 Showing ( 8 Markets) $ 2,464 (28 Boards) 308 $ 2,772
Milk/By-Products Radio 60 11 100* 30 3,000 $23,250 150* 5 750 5,812 35 3,750 $29,062
TOTAL JANUARY-DECEMBER, 1976: $63,320
* Total Women GRP's.
2/10/76 2/10 Al .... "ICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (8013-21) JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN 11 811 MARKETS 1976
# WKLY. D JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTO e7R NOVEMBER DE CEMBER WKS. GRP Is 29 5 12 19 26 2 9 16 23 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 - (HH/Wl8-4 1 I I I n 75/56 62/ 75/56 : 5/56 62/ 75/56 . 75/5€ 62/ 75/56 ' PRIME TV: 46 46 46 I n-- I I IT x~ 1 Network:20 75/56 IT t Network: 6 62/46 ( 6) ( 2) (6) ~~ 2) (2) (10) Spot: 8 75/56 ~~ ~~ ~~
76/50 76/50 76/50 76/50 76/50 76/50 SPOT TV: DAY I l/' II\ I t>< 35 76/50 ~ ~x I~ I I [X I (5) IX ( 10) ~ (5) )< (5) >< ,(4)~ [X >< ~ [>< 'V ~~ ~ ~ ~ ~
150 SPOT RADIO 30 100* 5 150* - 0 ,__ 100 100 1oc 100 rl f- I I I (5) I I ( 5) (4) (10) V ( 6' ~ V V I~• ~ ~ -1/ I/ [/ [/ I/ [X V V l/ [/ I/ I,' l/vv ~ V V V rx I/ vI/ I/ I/ [/ V I/ I/ V )< ~ ll V V V l/ [/ V [/ I/ [/ [/ l/1/1/ / >< I/ .I / .I .I rx / .I I/ , l/ I/ ~ ~ ~ ~ ~ ~ ~ B I/ .I
OUTDOOR #50 Showing '
' * WOMEN 18+ GRP'S.~ = MILK PROMOTION ~ = BY-PRODUCTS AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21)
11 811 MARKETS
TELEVISION ADI'S Casper Cheyenne Grand Junction
RADIO MARKETS Alamosa Casper Cheyenne Goodland Grand Junction I Lander • Powell Riverton Sterling Thermapolis Torringto Wheatland Worland
OUTDOOR MARKETS Alamosa Casper Cheyenne Cody Delta Grand Juncti on Laramie Powell
2/10/76 . ,. AMERICAN DAIRY ASSOCIATION GODDESS OF THE ROCKIES (B013-21) JANUARY-DECEMBER, 1976 RECOMMENDED MEDIA PLAN AUTHORIZATION TO BUY MEDIA
l. Television: Network - $ 41,323 $198,718 Spot - $157,395 2. Radio: $115,568 3. ROP Newspaper: $ 11 ,406 4. Outdoor: $13,558 5. Sales Promotion: $10,750 TOTAL: $350,000
AUTHORIZED SIGNATURE: ------DATE: ------
APPROVED AS IS: ---YES
ESTIMATED MONTHLY BREAKDOWN
NETWORK TV SPOT TV SPOT RADIO ROP OUTDOOR SALES PROMO. TOTAL JANUARY $ 1,957 $ 2,933 $ 2,965 $ -- $ $ -- $ 7,855 FEBRUARY 9,7~ 14,050 38 ,031 MARCH 3,914 ii:;;] 11 ,86d 3,802 3,250 34,558, APRIL 7,86Q 2,965 l 0,82~ MAY 39,303 14,8~5 54,128 JUNE 22,366 11 ,86'0 3,802 3,750 _4.l, 77a..-- JULY , 95 4,447 · 13,558 a1 ,4oo AUGUST 13,580 17,791 31 ,371 SEPTEMBER 4,281 7,095 5,9~ 3,802 21,108 OCTOBER 6,416 14, 190 11,860 3,750 36,216 NOVEMBER . 8,554 13,650 11,085 33,289 DECEMBER 6,416 7,095 5,930 19,441 TOTAL: $41,323 $157,395 $115,568 $11 ,406 $13,558 $10,750 $350,000
2/10/76 GoddEss of T~E RockiEs Milk, iNc.
12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721
Februa ry 26, 1976
Board of Directors Godd ess of the Ro ckies Milk, Inc. Dairy Council, Inc .
Dear Di rector :
The Annual Meeting of God dess of the Rockies Mil K, Inc. will be held Tu esday, March 9, 1976 at 9:30 A. M. at the Mountain Empire Dairymen 1 s As sociat ion o ff ices in Thorn ton.
Immedi ately foll owing lL:nch eon, the Dairy Council, Inc. Annual Mee t i ng wi 11 convene. Please be pro ot s0 many important items on the agendas can be compl~ t ed.
I would also 1 ike to remind you that the Dairy Council An nual Meeting Dinner wi 11 be held at the Stapleton Plaza In n, 3333 Quebec Street by the airport in Denver, on the same evening with t he social hour beginning at 6:30 P. M. and dinner at 7:30.
Sincere ly,
Wi 11 i am R. Wai 1es Preside nt
WR W/mt GoddEss of d-tE RockiEs Milk,·iNc ..
12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721 EXECUTIVE COMMITTEE MEET ING April 22, 1976 - Casper, Wyoming
* * * * A G E N D A * * * *
1 • Ca 11 to Order
2. Reading of Minutes March 9, 1976 Board Meeting
3. Financia l Statements J anuary 1976 February 1976
4. Advertising Update
S. Montana Status Rep ort 6. June Dairy Month
7, Un f inished Business
8. New Business
9. Adjourn •
HJW/mt GODDESS OF THE ROCKIES MILK, INC . EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE MEETING MEETING Apri l 22, 1976
A regul ar meeting of the Executive Committee of Goddess of the Rockies Milk, Inc . was held at the Ramada Inn in Casper, Wy oming - Thursday - Ap ri l 22, 1976 at 2:05 P.M.
PRESENT There were present :
President Bill Wa) les, pres i d ing First Vice Pres ident Alex Urquhart Second Vi ce Presiden t Gale Lange Secretary Ji m Docheff General Ma nager Ha r vey Wilhelm
ABSENT Absent :
Treasurer Lyal Ne l son
MINUTES The minutes of the March 9, 1976 Board of Di rectors meeting we re read by the READ secretary fo r the Committee 's information. Upon ~~ t ion dul y made by Gale Lange, seconded by Alex Urquhart, and carried ; the Commit t ee recommends to the Board that the min utes be approved.
FINANCIAL The gene ral manager presented the January and February 1976 f inancial statements. STATE MENTS Upon motion duly made by Alex Urquhart, seconded by Ga le Lange, and carried ; the Committee recommends to the Board that the financial statements be approved as presented.
MONTA NA A report was given by the general manager on t he status of Mo ntana and the REPORT problems involved in that state . He reported tha t UD IA has recommended that Goddess enter into a joint venture with Montana dividing equal l y the cost of a ma nager t o do promo tion work in both areas . The main acti v ity in Montana wou ld be to organize the state refe rendum to be presented to the legislature in 1977 for the compulsory check o ff for advertising promot ion and nutri tion education activities. It was the Commi ttee's recommend ation that a meeting be a r ranged wi th Mon tana and that Director Gale Lang e act as liaison with the Montana group .
GENERAL The general manager's items of business were conducted as follows: MANAGER '·S REPORT 1. Adve rtising prog ram update.
2. June Dairy Month Promotion: Will i ncl ude a menu service for Colorado and W~ming restaurants.
3. A recommendation to postpone the $2,750.00 expend i ture for an exhibit cons truction due t o cur rent cash flow, ~1it'1 the rese rvation to present i t at a future date to the Board .
4. Godd ess i ncome for January and February i s down $1,239 from 1975.
5. Current per capita expenditu res for d irec t me di a advertisi ng as computed by D'Arcy- MacManus & Masius Adver ti sing i s 12.7¢/capita in the Goddess area.
There being no furthe r business to come before the meeting, the same was adjourned a t 4 :00 P.M.
Respectfully submitted,
James C. Docheff Secretary :! ·I . \ I GoddEss of T~E RockiEs Milk, iNc . ..
12450 N. Washington Denver, Colo. 80241 Ph . (303) 451-7721 April 12, 1976
Executive Committee Goddess of the Rockies Mi v , Inc.
Dear Committee Member:
A regular meeti ng of the Goddess of the Rocki e s Milk, Inc . Executive Committee wi I l be held Thursday - Aori l 22, 19 76 at 10:00 A.M. The mee t i no wi 11 convene at t~e Ramada Inn (Downtown Ce nter Street , · the Junction of Route 20,25,26 , 87,220) in Casper , Wyomi ng .
The Wyoming Annual Meet ing d inner wi 11 be that ame even ing beginning at 6:30 P.M. wi :h a social hour and dinner at 7:30 P.M. Miss Therese Bea udet te, Director-Nutrition Service at the University of Co lo r ~do Medical Center, and also a membe r of the Dairy Council Adv i s ~ry Board wil l speak at dinner.
Hotel accommod at ions have been ~ .e in your name at t he Ramada for the eve ning of Apri l 22 an c ,; r ]ine reservations have been made on Western Flight #470 de p 1~ t ing Denver at 7:00 A. M. April 22 arriving at 7:45 A. M. i n Cas oe r . Your re t urn flight has been reserved on Frontier Flight #80 departing Caspe r Apri I 23 at 7:55 A.M., arriving Denver at 8:40 A. M. The ti cke t wi II be forwarded to you this week.
If you have any questions, would li ke to change any reservation made for you, or wi 11 not be attending, please contact Harvey in Thornton.
St ncere 1y, W~/~td- I I Will'.am R. Wailes /)1.('Jtf().I President y f WRW/mt GODDESS OF THE ROCKIES MILK, INC. BOARD OF DIRECTORS MEETING May 11, 1976 - Grand Jun~tion, Colorado * * * * A G E N D A * * * * 1. Call to Order 2. Reading of Minutes March 9 Board Meeting April 22 Executive Meeting 3. Financial Statements January 1976 February 1976 March 1976 4. Montana Status Report 5. Advertising Update 6. Unfinished Business 7. New Business 8. Adjourn GODDESS OF THE ROCKIES MILK, I C. REGULAR DIRECTORS' BOARD OF DI RECTORS MEETING MEETING May 11 , 1976 A regular meeting of the Board of Directors of Goddess of the Rockies Milk, Inc. was held at the Holiday Inn in Grand Junction, Colorado - Tuesday - May 11, 1976 at 1 :40 P .M . PRESENT There were present: President Bill Wailes, presiding First Vice President Alex rquhart Second Vice President Gale Lange Treasurer Lyal Nelson Director Cal Ewing Director Lawrence He r tzke Director Ed Wiedeman Present also; General Manager Harvey Wi !helm ABSENT Absent: Secretary Jim Docheff Director George Abraham Director Tom Camerlo Director Rex Gerratt Director Lester Pianalto Director Al Stewart MI NUT ES The minutes of the March 9, 1976 Board of Directors meeting were read by the APPROVED general manager. Upon mot ion duly made by Alex Urquhart, seconded by Lawrence Hertzke, and carried; the minutes were approved and adopted in their entirety. The minutes of the Apri 1 22, 1976 Executive Committee me eting were read by the presi dent. Upon motion du 1y madP. by Erl Wi edemc1n , se,:ori ded by Ca 1 E,d ng , :r.d -: : r r led ; the minutes were approved and adopted in their entirety. FINANCIAL The genera l manager revi ewe d the March 1976 f inanc ial statement. Upon motion STATEMENT du ly made by Lawrence Hertzke, seconded by Lyal Nelson, and carried; the statement APP ROVED was adopted in its ent i rety. MONTANA A report was given by Gal e Lange on the status of the advertising program in REPORT Monta na . He reported that ADA of Montana will meet on May 27 to review an audit made by a local firm and at that time they hope to make a decision as to the future of the Mon tana program. GE NERAL The general manager ' s items of business were conducted as fol lows: MANAGER Is REPORT 1. Current television and radio commercials were viewed. 2. 1976 Fal 1 netwo rk television buy was rev iewed. (Copy attached as Exhibit I) 3, June Dairy Month Activities inc lu de: A. A new restaurant menu clip service for a ll restaurants in Colorado and Wyoming. B. Northglenn Shopping Center promotion on June 11 and 12. C. A press kit has been sent to 35 newspapers as well as June Dairy Month advertising. The normal procedure is fo r the newspapers to utilize the press kit packet in conjunction with the advertising. 4. Photo contest with the Color ado Press Association: wil l be open to a ll members of the association with the subject matter being milk, dairy foods·, or the dairy industry. The winning photo wi 11 have to be published in a newspaper. Exact details wi 11 be drawn up with members of the Press Assoc. at their meeting in June, and the first award given in February 1977 , here af ter being an annual event. Upon motion duly made by Lyal Nelson, seconded by Gal e La nge, and carried; the contest was approved. 5 , Presented inflationary trends on advertising purchases that are based on research by D'Arcy-Mac anus & Masius in the Goddess area since 1970. (Copy attached as Exhibit 11) . Also distributed was a per capita estimated projection made by D'Arcy. (Copy attached as Exhibit I I I) Goddess of the Rockies Boa rd Hay 11, 1976 - Grand Junction Page 2 6. Idaho Dairy Products Commission wi 11 be investing approximately $10,000. 00 on a cheese advertising and promoti on program in Denver, Colorado Springs, and Pueblo this Fall. ]. Judging team request by the University of Wyoming for funds: Goddess is not curre ntly f inancing any activity for the Unive rsity. Upo n motion duly made by Lawrence Hertzke, seconded by Lyal Nel son, and carried; an expenditure of up to $300.00 was authorized fo r the University of Wyoming J udging Team. After discussion, it was the recommendation of the Board t hat the Septembe r ·14 Executi ve Committee meeting be changed to September 10 . There being no further bus iness o come before the meeting, the same was adjourned at 4 :00 P.M. Respectfu ll y submitted, Harvey J. Wilhel m Acting Secretary • ,, ·l ;. F f ! AMERICAN DAIRY ASSOCIATION _4th Q.l!A_RTER 1976 __PRIME TIM E REGIONAL _NE TWOR K _fJUY l.N PU T OAT A AN I l METHO DO LOG Y 1 . Lstimated 4th Quarter 197{ 13udgr.t $ 92 4,000* £'.. [stimated 4tl1 Quarter 1976 Prime Tinie Regional Ne t work Cost /GR P = $ 2,310(1 ) 3. Estimated 4th Quarter 1976 Total GRP's. 400 (5 0 HH pts. f o r 8 v1 e e k s ) 4. Estimated 4th Quarter 1976 Pri me Spot Cost/ GRP ::: $ 3,153( 2 ) 5. Estimated Spot $ Neede d to Ac hieve 400 GRP Goal ::: $1,169,086 6. Estimated$ Sa ved via Network = 245,086 7. % Savings via Network = 2 l 't. *Do es not include national 4th quarter promoti on fun ds. (1) DM&M Corporate Broadcast Dept. Estimates, 2/2/76 (2) DM&M Chicago Spot Broadcast Dept. Estimates hased upon nine representative markets, 3/76, pr ojected to a national; SLID IA e stimat e s based upon six re presentative markets. • ~-r.~: _H!LJa.tl..!.~r_ Prhie 1111,, lletwor~ !Lll~.L~l1~Jm•l!d Unit (o\t1 (lietworr VI . Spot) . - Aprtl I , l'l/h TV HH l UOIA TOTAL N£T - l TOTAL TOTAL NllWUll1 TV UN I I i.Q.Q.Ql _T_V __HH WORK COST NEJ_II_Q~ ~!.QI _TV \~VJ_!!!,_~ ~ S_A ll.~~j_ ADA - ATLANl IC -I . () •• 4,119 . S 9 . 12 $101,908 11 . Ol s 129,246 2 7. 338 i' IS ADA OF IL LINO IS -f 0 . ll<' 609.2 1. 1 7 10,476 1. 1 13,261 2,785 71 ADA OF IN OIANA-F .O . 1•9 1 , 109. 3 2 . 14 22,91S 2 5 26, 21 7 5,302 21 ADA OF MI CHIG AN 2,704.2 5.23 57,270 6 . 2 72 , 494 15,224 21 ADA OF HINNES MA 1,233 . 4 2 . 38 H,027 2 . f, )I). 414 6,387 21 ADA-D . C.OF NE W YO RK 7,399.3 14 . 33 150,835 16 . 4 190,9)0 40,095 Z 1 ADA--SOV TH DAKOTA 266 . S .49 3,075 . ) ),892 81 7 21 DAIRY FAR MERS, I NC . 2,89t . 8 5 . 61 4l,46Z 4 . 7 55,015 11 , 55 J 21 GODDESS OF THf ROCKIES MILK .2.LLj _l_,M_ 1J 016 .LL- 2§.~0J ~ I ~8 z 21 IDAHO DAI RY PRO DU CTS COMM . 2011.0 . 40 J,616 . 4 4,577 961 ---n--- MAINE MILK PR OGRAM 378.S .73 3,790 .4 4,797 1 , 00 7 21 HID-EAST UOIA 2,142.7 4 . 15 37,848 4 . 1 47,909 10,061 21 MID-EAS T UOIA- - F. 0 . 136 2,943.1 ~.69 49,581 5 . 4 62,761 13,1 80 21 K'IDLAND UDIA 682.6 1. JZ 12,992 1 . 4 16,446 3,454 21 F. O. 162 1,117.5 2 .17 18 ,6211 2 . 0 23,580 4 , 952 21 F .O. 164 865 . 3 1.66 20,5\0 Z. 2 25,962 S, 452 21 F.O. 165 686.1 1. 33 12,356 1. 3 15,641 3,285 21 HILK PRO MOT ION SERVICES, INC . 2,582.8 4 . 99 0,609 5 . 0 58,999 12, 390 21 MILK PRO MOTIO N SERVICES (Conn) 895.2 1 . 73 11,111 1 . 3 14 .• 951 3,140 21 NORTH DA KOTA DAIRY PR OD UCTS COMH . 215 . 9 .43 l, 160 . ) • , oot>. 840 21 SOUTHEAST UDIA 8,692.2 17.36 1111, 154 19 . 8 230,)22 48,368 21 SOUTH WEST UDIA 1 .o,,. 0 1J .69 62,011 9 6 . 7 78 , 594 ~6, ~05 21 UNITED OAIRY M[ N or ARIZ ONA 678.6 1. 32 18,47% 2 . 0 2 3, )8 6 4,914 21 UTAH DAIRY COMHl ~SIO N U4 . 7 _ -2.Q iaHQ __. 6_ __.J..m 1 I 469 - _ll__ 51,426 . 1 100.00 $9Z4,000 100 . 0 Sl, 169,086 $245,086 211 POOLED AREA_S LOUISIANA 582 . 3 $ 14,298 ·-·------... -- ... MONTAN A 221 . 6 9,i60 --- --·------· ·------MISSO URI (QUI NCY / HANN I BA L) 120.3 f,660 ------.. -- - - ... - . .. - .. NEW YOR K (BU f FAl O) 578 . 4 lf.226 -- ·------PENNSYLV ANI A 683 . 7 10,785 --· ------· --- ··-- iOUTH CA ROL I Nf, 661.8 9,429 ------.... fE XAS 1611.4 70,000 ·--- -· · --- ...... ---· -- - rlEVA OA J9&,J ------· -- - ...... ------4657. 6 suf ,ag. NON PA RTI CIPAT IN G AR l AS s vs . TV HH CALI FO RN P . 10 . u OREG ON 1.1 WASHI NGTO N 1. 7 WISCON SI N 2 . 2 CHICAG O, ILL. 3.9 ROCKFO RO , i LL . 0.2 HORIA, Ill. 0.3 TAHPA • ST . P[l[RSBURG 1. l 20 . 91 *INCLU DED IN S9 i 4,000 ALLOCATION. I• 4/'l.7 /76 t MEDIA COST TRENDS 1970 - 1977 .1970 = 100 INDEX ES T. 1970 1971 1972 1973 1974 1975 197{; 1977 · Nighttime Network TV 100 103 125 129 147 150 160 167 Daytime Network TV 100 92 105 121 130 151 162 168 Spot TV 100 106 116 120 120 137 148 158 Network Radio . 100 94 104 105 106 110 11 4 117 Spot Radio 100 98 104 111 119 124 140 144 Consumer Magazines 100 100 103 103 l 01 107 113 121 Su pplements 100 101 108 113 127 153 165 172 Daily Newspapers 100 104 106 114 125 146 156 · 163 Outdoor 100 108 116 124 132 141 150 158 AMERICAN DAIRY A~SOCI/lTin~ GOO DE S S -0 F TIf E R(l CK I ES "TB 0 1 3 - 2 1 ) l 9 7 7 - f ST I ~ /l Tf fl ..RE AC H ti. ~1 D FR EO LI F NC Y -- --li_OL'°R~W(EK--J\~VERAGff- ---- WOMFN 18-49 REAt~ FRF PRIMETIME TV 74 2.7 FRINGE TV 56 3.f D/lYTIMf TV 47 4. 3 RADIO 50 6 . (' TOTAL 89 1 0. 1 _,.PER ___CAPIT/l__ -- --SPfNDING·--- PER PER PFP P()PULATION .!2_7 6_1 CAPITA 1977 I CAPITA 1977 I I CAPITJI ---- ·- 2,760,000 $350,000 $.127 $621,552 $.225 ~7.1(),.146 $. 2FiP • 4/27/76 GoddEss of rHE RockiEs Milk, iNc. 12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721 May 3, 19 76 - Board of Direc to rs Goddess of the Ro ck ies Milk, Inc. Dairy Counci l, Inc . Dear Director: A re gu lar meeting of the Goddess of the qo ck ie s Mil k, lrc./ Dairy Counci 1, Inc . Board of Di rec curs •,f i 11 be hel c: Tue sday , May 11, 1976 ut 9:30 A . M. The meeting \·Jil l convene ;i:· t~e Ho l iday Inn, 1-70 a t Ho ri zon Drive i --i Gr2nd J uncti 0r- , :. .-. h . ·;i 1P. Da i i-y Cuunci i We<:,Le n Slope An nc: i /:-., et i ni.i cli r.,,t! I ,vi ' , be that same evening beginn i ng at 6: 30 P.M . wi rh 2 social hou r, and dinner a t 7:30 P. M. Mr . Tc ci K. Tsumu ra , 1976 Co lorado Te ache r of the Year , wi 11 be the f ea tured speaker. If you wish hor ~l accomod a t ions at the Hol i dny Inn an /or aj'.line reser\.',' icP~ rnade for you , p lease contact Ha(vey a t t he Thornton offi -2 . Due to 1 imitcd fl i gh ts i nto Gr nnd Juncti on, t he s~" ~estcd Denve r departure i s the n i gh t befo re the mee t ing (Mc3', .')). l~e suggest Fronti e r de') art i ng at 8:46 P.M . arri v i nr ~r and J uncti on a t 9 :43 P. M. For your retu r n , Fronti er 1i 11 depart on the mo rnin'.:) of 11ay 12 c1 ·. .. 7:l G A. H. arriving in Denver at 8 : 10 A. M. If you requ est airline reservat ions ma de for yo u, a repre sentat i ve f rom Front Range Trave l wi 11 meet you at the Fron ti er ticke t coun ter in De nver at 7 :115 P. M. Mo nday evening 1ith your ticket. Sincere ly, ~~ailes bJ 'filu} Pres i dent ll.-- WR\U mt - GoddEss of T~E RockiEs Milk, iNc. 12450_N. Washington Denver, Colo. 80241 Ph. (303).451-772'1 Executive Committee Meeting July 8, 1~76 - Thor nton, Colorado * * * * A G E N D A * * * * 1. Call to Order 2. Review of Unapproved Minutes May 11, 1976 Board of Directors' Meeting 3. Review of Financial Statements April 1976 May 1976 4. Agricu 1 ture Counc i 1 of America 5. Advertising Update 6. Unfinished Business 7. New Business 8. Ad journ l:IJW/mt GODDESS OF THE ROCKIES HILK, INC. EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE MEETING MEETING July 8, 1976 A regular meeting of the Executive Committee of Goddess of the Rockies Hilk, Inc. was held at Thornton, Colorado - Thursday - J uly 8, 1976 at 10:20 A.H. PRESENT There were present: President Bill Wailes, presid ing First Vice President Alex Urquhart Second Vice President Gale Lange Secretary Jim Docheff Present also; General Manager Harvey Wilhel m ABSENT Absent : Treasurer Lyal Nelson MINUTES The minutes of the Hay 11, 1976 Board of Directors' meeting were read by the READ secretary for the Committees' information. To answer a question by the president, the genera l manager reported that the Colorado Press Associati on Board met in June and has not yet made a definate decision on the proposed photo contest. FINANCIAL The general manager presented and reviewed t e April and Hay 1976 financial STATEMENTS statements. He reported t hat through Hay of 1~76, Goddess had not recei ved fun ding APPROVED from Western Colorado Hilk Producers for the mo nt s of March, Ap ril, and Hay. He also reported that Hid-America Dairymen's check-off was down by S8,274 from the ir projected budget level. Th~ manager has been in contact wi th both organizations. Considerable discussion resulted. Upon motion duly made by Gale Lange, seconded by Alex Urquhart, and carried; t he Commi ttee recommends to the Boa rd that the Apri l and May financial statements be approved and adopted in their entirety . AG COUNCIL A request fo r participation in the Agriculture Counci I of Ame rica 's program OF (referred to Goddess by Mountain Empi re Dairyme n's Association) wa s reviewe d. The AMERICA general manager has received a letter from Hr. Allen Paul, the executi ve director of the Council, saying that he would like to meet with the Goddess Board of Directors. Upon motion duly made by Alex Urquhart, seconded by Jim Docheff , and carried; the general manager was asked to contact Hr. Paul inviting him to attend the August 10 meeting. ADVERTISING The general manager proceeded to update the Committee on advertising: UPDATE-- 1. 1977 program plans are now being drafted with the United Dairy Industry"· Association. The manager will attend a unit manager's meeting in Chicago July 21-22. 2. The ADA/Goddess January through December 1976 Hedi a Plan Revision #2 dated June 11, 1976 (copy f iled with these minutes as Exhibit I) was then discussed. The revision of the media plan was necessary due to inflat ionary trends in the market as well as the loss of the ne twork buy for the forth qua r ter. The manager asked for the authority to rev ise the media plan by $10 ,000 if needed or as much as necessary to meet the income projections of Goddess. Upon motion duly made by Jim Docheff , seconded by Gale Lange, and carr ied ; the manager was authorized to make necessary adjustme nts in the med i a schedule to meet bud get requi rements of Go ddess including pulling the day time spot and fringe television advert is i ng in July and August fo r five weeks, and allocating the money to radio and newspaper advertising as the manager sees fit. Further, upon motion duly made by Jim Doche ff, seconded . by Alex Urquhart, and carried; the balance of the media schedule was approved. The Mountain States Hilk Promotion Committee status was reviewed. There ts a tentative meeting planned this fall in Utah. l · 1. , f t Goddess Executfve Meeting July 8, 1976 Page 2 The meeting was recessed for luncheon at 12:30 P.M., reconvening at 1 :50 with the president scheduling a presentation to the Colorado 4-H Dairy Judging Team winners for Saturday - August 7 - at the Weld County Fair. There being no further business to come before the meeting, the same was upon motion duly made by Jim Doche ff, seconded by Alex Urquhart, and carried; adjourned at 1:55 P.M. Respectfully submitted, James C. Docheff Secretary , l/76 ~. is ion i:1 2 .. Ar :ERIC/1.~! DAIRY ASSOCIATI ON GODDESS OF THE ROCKIES {8013-21) JANUARY-DECEMBER, 1976 MEDIA PLAN 11 A11 tl.ARKETS cor~M' L v.JEEKL v GRP' s # TOTAL GRP'S PRO DUCT MEDIUM/DAYPART LENGTH {HH/\1118-49) WEEKS (HH/\111 8-49) ESTIMATED COST ::.: 1 u i d '·1i 1 k Network TV: Prime 30" 75/56 8 60()/448 $ 12,838 Spot TV: Prime 30" 75/56 8 5nn;44s $ 30,040 Evening TV: Spot Fringe* 30" 75/56 10 75()/560 $ 32,900 Spot TV: Daytime 30 11 76/50 37 2,812/1 ,850 $ 50,144 Spot TV: Fringe 30" 85/50 27 2,295/1 ,350 $ 47,165 ROP Newspaper 2 - 1,200 B/W and 600 B/W Ads $ 6,644 Outdoor #50 Showing (11 Markets) $10,110 (78 Boards) 858 $10,968 ~ilk/By Products Radio 60" 100** 32 3,200 $ 68,319 60" 150** 5 750 16,912 37 3,950 $ 85,231 TOTAL dA NUARY-DECEMB ER, 1976: $275,930 AUTHORIZED SIGNATURE: ------DATE: * Prime if within limit ** T0tal Women GRP's AM :AN DAIRY ASSOCIATION GODDt~~ OF THE ROCKIES (B0132lt JANUARY-DECEMBER, 1976 MEDIA PL N "A" MARKETS 1976 # WKLY. WEEKS GRP'S D JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER O[C(~' BLR (HH/Wl8-49) 29 5 12 19 26 2 9 16 23 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 I 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 I 8 15 22 29 6 13 !O 621 JSJ 5E 5 1s1i 6U I -5 1 5E TELEVISIONc EVENING 7s)sE 46 - 7'J/ 6 ~ 26 75/56 - ··1r- ~-1 I I 4 62/46 <1> rf 6 I (f (10 ~~ _ I ~~ T I I ~ .. 1wL RKi Pt< Mt· "7 RIM : ,sF,o ~E ~Pl T ~ I SPOT TV: DAY 1 1 pi~)F~ING I 76/59 76/50 76/SQ_ 1 6 ~-0- ! I I 37 76/50 Kl)< I I I ~ I I ~l> x l I I I I (10) ~ . (10) ~ (~) ~,, tx )< \ ' ~ "' 15( .._ - - I --- I SPOT RADIO i I 100 10(1 I 32 l 00** 100 I 5 150** (5)..,- t7 I I I I y ',/ ... v V / V )' 0)v r. /'- vvv V : l/ >< V V l/ l/ V ~ l/ v l/ I/ ov X ll l/ >< K Vvl/ I/ l/l/ tI/ i ~I : l/ .I ll l/ / I\. t>< I.I I , l/ l/ l/ l/ R l/ .vv • ~ K I/ . I/ .I / . ; t1/. I SPOT TV: FRINGE E 5/50 a;15r asl§.o I I I Rfl~l ' I/ I 27 85/50 [X I I>< [> I I I l ! (10 )[>< >< ( ) (2) i : (lot~ ~ ~ I> I I ~ rv K ,..._ - -- I OUTDOOR "' ! i I I #50 Showing I i ~ i ; i I I NEWSPAPER ~ ~ I I 2 - 1200 B/~J ads 2 '-- I I i i : I l i l - PG 4/C Hi-Fi * Pr ime if withi n limit ** Total Women GRP's = Milk Promotion ~=By-Products 5111 /76 Re ion "' 2 AMERICAN D ( ASSOCIATION GODDESS OF THE ROCKIES {B013-21~ JANUARY-DECEMBER, 1976 MEDIA PL N 11 811 t,'.ARKETS COMM'L WEEKLY GRP 1 S # TOTAL GRP 1 S PRODUCT MEDIUM/DAYPART LENGTH (HH/Wl8-49) WEEKS (HH/vJ18-49) ESTIMAT ED COS T Fluid Milk Network TV: Prime 30" 75/56 20 1 ,500/1, 120 $ 2,81 8 Spot TV: Prime 30" 75/56 8 600/448 $ 6,115 Evening TV: 11 30 75/56 8 f,()Q/448 Spot Fringe ~ 8,735 Spot TV: Daytime 30 11 76/50 35 2,625/1 ,750 $17 ,2 06 Outdoor 50 Showing (8 Markets) $ 2,376 (28 Boards) 308 5 2,684 Milk/By-Products Radio 60 11 100** 30 3,000 $20,249 150** 5 750 5,51 3 35 3,750 $25,762 TOTAL JANUAP.Y-DF.CEMBER, 1976: S63 , 32r, AUTHORIZED SIGNATURE: ------DATE: * Prime if within limit ** Total Women GRP's 6/' '6 AM( :AN DAIRY ASSOCIATION Re• ion =2 • GODDESS 0~ THE ROCKIES ~B0~321) JANOARY-0 CEMBER, 1976 MED A PLAN 11 811 MARKETS 1976 # WKLY. D JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER OECl ~•Rm WEEKS GRP'S 29 5 12 19 26 2 9 16 23 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 b I 13 20 (HH/W18- ~ g J I I I I 1 621 62/ 51:, I I I 75,J5b I 75/ 6 l ~5/ I ' s~J6 46 46 ,....._ I TELEVISION: EVENING ii56 ' ~r- .I I 24 75/56 • 61) I I )< (,,) I I I I -- I 4 62/46 (21) (lo )I , I )< I I ~~ ~ I ur I R~ FRIMl PRIME: SP( T NET SPOT I ! 1 NfTr SPOT: FR ING I I I I . 1 1 1 *I '6 r:.r -·/;. tr:., ! SPOT TV: DAY 6/f- 7L5o I I - ~~9- ' I I I ( ~ I ~ 34 76/5 ()) > ~ I ( )I i l l O) ~ 5) 0 I i k><4~? ~ I I k~ ~ I I I 15( I i SPOT RADIO I 00 10( 10( HO, 29 l 00""* 5 150""* (5) ! .I I I I I/ . I I l i (5) ·'4) . 1<1 o· · V V i1 t ) : V v, l/l/ ., V V " K V l/ l/ K VV l/ LI V V V VLI~ Rt>< V V V l/ ~ rx l/l/ l/ LI vV l/I // V rx '\ >< / l/ ~ i\i K I , v V I/ VI / VV V1 1 / / ~ ~ ~ I I I I I I OUTDOOR i i I ; I #50 showing I ' ;' I i ' ' ! I I I I I ! ' I l I ' ! I I I I I I ' I I I I I I I I I I I I I I I I l i I l * Prime if within limit ** Total \~omen GRP' s ~ = Milk Promotion ~ = By-Products GoddEss of T~E RockiEs Milk, iNc. 12450 N. Washington Denver, Colo. 80241 Ph. (303) 451-7721 June 25, 1976 Executive Committee Members Goddess of tne Rockies Mflk, Inc. Dairy Council, Inc. Dear Committee Member: Due to a conflict in scheduling, the regular meetings of the Executive Commfttee of Goddess of tbe Rockies Milk, Inc. and tne Executrve Committee of Dairy Council, Inc. wi ll be 6eld on Thursday - July 8, 1976 rather than tfie meeting scneduled for July 13, 1976. The Dairy Council meeting will convene at 10:00 A.M. at the Mountain Empfre Dairymen 1 s Association offfces in Thornton, wit~ the Goddess meeting beginning after the luncheon. Sincerely, William R. Wailes President WRW/mt