Hyundai Motor America 10550 Talbert Ave, Fountain Valley, CA 92708 MEDIA WEBSITE: HyundaiNews.com CORPORATE WEBSITE: HyundaiUSA.com FOR IMMEDIATE RELEASE TURNER SPORTS SALES SIGNS HYUNDAI MOTOR AMERICA AS FIRST OFFICAL SPONSOR OF WOMEN’S UNITED SOCCER FOUNDATION Chris Hosford Corporate Communications Executive Director (714) 9653470
[email protected] ID: 29044 FOUNTAIN VALLEY, Calif., Sep. 5, 2000 Hyundai Motor America has signed on as the first official sponsor of the Women’s United Soccer Association (WUSA) in a fouryear, categoryexclusive deal, it was announced today by Keith Cutler, executive vice president of Turner Sports Sales. Hyundai will be the official car of the WUSA, which will air on TNT and CNN/Sports Illustrated beginning in April 2001 . “As the first official sponsor of WUSA, Hyundai receives unprecedented brand association with a hot, new franchise that already has a large, loyal fan base,” said Cutler. “The broad scope of the sponsorship affords Hyundai maximum exposure nationally and locally, both onair and offair.” “Once Hyundai had experienced the excitement of the Women’s World Cup in the United States, we knew that women’s soccer had the potential to become an important part of the American sports scene,” said Hyundai Motor America Director of Marketing Paul Sellers. “We’re proud to be the first sponsor of the Women’s United Soccer Association.” “We’re very excited to have Hyundai on board as our first national sponsor,” said Lee Berke, Acting President of the WUSA. “We're glad that Hyundai will receive great value and exposure from their involvement with the WUSA.