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C M Y CM MY CY CMY K spotify.com IFPI Recording Industry In Numbers Contents 3 Contents 5 A Diversifying Industry: Introduction by Frances Moore 39 Country Data Index Asia 6 Sources & Notes 66 China 7 Recorded Music Sales in 2011 North America 67 Hong Kong 12 Digital Growth Accelerates 40 Canada 68 India 14 Key Developments in the Digital Sector in 2011 41 USA 69 Indonesia 17 The Evolution of the Physical Product 70 Japan 18 The Rise of the Super Deluxe Box Set Europe 71 Malaysia 22 Performance Rights Continue to Grow 72 Philippines 23 Increased Momentum in the Fight Against Piracy 42 Austria 73 Singapore 26 Regional Overview 43 Belgium 74 South Korea 32 Global Best Sellers of 2011 44 Bulgaria 75 Taiwan 36 IFPI Platinum Europe Awards 45 Croatia 76 Thailand 46 Czech Republic 47 Denmark Australasia 48 Finland 49 France 77 Australia 50 Germany 78 New Zealand 51 Greece 52 Hungary Latin America & Caribbean 53 Ireland 79 Argentina 54 Italy 80 Brazil 55 Netherlands 81 Central America / Caribbean 56 Norway 82 Chile 57 Poland 83 Colombia 58 Portugal 84 Ecuador 59 Russia 85 Mexico 60 Slovakia 86 Peru 61 Spain 87 Uruguay 62 Sweden 88 Venezuela 63 Switzerland 64 Turkey Africa 65 United Kingdom 89 South Africa 90 Appendix Index 90 Photo Credits 91 US$ Exchange Rates 2011 92 World Ranking 2011 94 Recorded Music Retail Sales 2010-2011 95 Population By Age Group 96 GDP Per Capita 2011 97 Recorded Music Revenue Per Capita 2011 98 Recorded Music Volume Trend 1973-2011 99 Top 10 Vinyl Markets Trend 100 Repertoire Origin 2011 – Physical Sales 101 Sales Tax On Sound Recordings 102 International Certification Award Levels 104 Local Music Industry Associations 106 Digital Music Services Worldwide MUSIC AND MEDIA LITIGATION 60 Charlotte Street, London W1T 2NU +44 (0) 20 7291 3500 IFPI ad 2011.indd 1 17/03/2011 14:26 Recording Industry In Numbers Introduction 5 A Diversifying Industry By Frances Moore, CEO, IFPI It is 20 years since the first edition of the The industry is also diversifying geographically. Of course, the music industry continues to ‘Recording Industry in Numbers’ was published. The spread of the digital business, driven by operate in an extremely challenging legal During that time, our industry has transformed smartphones in particular, is opening up new environment. Digital piracy has been a major the way it does business. Music today is delivered opportunities in new markets. The so-called factor in the decline of industry revenues, which through an unprecedented variety of channels. ‘BRIC’ economies, for example, offer enormous fell by 40% in the last 10 years. Although the At the same time, record companies have potential. Brazil saw overall market growth growth of the digital music market accelerated to expanded their operations into new markets in 2011 of 8.6% and in India, music sales 8.0% in 2011, up from 5.6% in 2010, this was and broadened their skill set and the services increased by 6.2%. not enough to compensate for falling physical they offer to artists. More than at any time in format sales. its history, diversification is the byword for the In China, major record companies are engaged recording industry today. in groundbreaking partnership with the internet The priorities our industry is fighting for to company Baidu – another example of the new improve this environment are more vital today This by no means changes the core role of flexible ways that are being found to license than ever. Internet intermediaries have to play record companies as the principal investors music in markets that have long been blighted by a role in tackling piracy and ensuring that the in music and artists’ careers. Yet today those high piracy levels. In 2011 Baidu agreed to close internet is a safe place for digital commerce. companies provide much more than just its infringing deep-linking service and opened a Governments need to ensure that creative investment. They have expanded into areas legitimate music service. industries have the tools they need to protect such as merchandising, touring and television and enforce their rights in the digital world partnerships. They have staked out new Russia is another potentially exciting growth as in the physical environment. territory in their mission to connect artists market for music, though it is currently being and fans. They have developed their operations held back by a culture of copyright infringement We have seen a lot of momentum building on this around synchronisation deals and invested that is epitomised by the music service run by front in 2011, ranging from the impact being seen in performance rights initiatives. And they the leading social networking site vKontakte. from France’s Hadopi law to the new graduated are signing an increasing number of acts on If Russia’s burgeoning legitimate business can response agreement between music and film ‘360 degree’ deals, which are effectively joint effectively protect itself against such infringement, companies and ISPs in the US. We will be looking partnerships between the artist and producer, the country could become a top 10 music market. for much more momentum in 2012. The recorded going beyond sales and licensing of a music industry may not have returned to growth performer’s recorded music. in 2011, but, if governments and intermediaries take effective action against piracy, it is no longer Record companies are offering unprecedented impossible to imagine it doing so. diversity in the way consumers can access and enjoy music. In 2011 alone, the global audience for subscription services increased by two-thirds, complementing downloads, video services and other channels. Physical products too are being Frances Moore successfully marketed in new, innovative ways. An article in this report sets out the development of the super deluxe box set market, aimed at avid fans of certain artists. 6 Sources & Notes IFPI Recording Industry In Numbers Sources & Notes Sources • Population, (primary) language: World Factbook (www.cia.gov) • Broadband households: Screen Digest and IFPI National Groups • GDP per capita (PPP): World Factbook (www.cia.gov) Figures refer to the number of households with a fixed internet • GDP % change: World Factbook (www.cia.gov) connection with data transfer speeds of at least 150kbit/s • Currency, exchange rates: Oanda (www.oanda.com) • Mobile subscriptions: Screen Digest and IFPI National Groups. • Population by age group: United Nations, Department of Economic Figures refer to the total number of active mobile subscriptions and Social Affairs (www.un.org) • Mobile 3G subscriptions: Screen Digest and IFPI National Groups. • Internet households: Screen Digest and IFPI National Groups Figures refer to the total number of active 3G subscriptions Figures refer to the number of households with a fixed internet connection, • Top independent labels: IFPI National Groups regardless of whether that connection is narrowband or broadband • Digital single tracks and albums: IFPI National Groups, Nielsen and chart companies Notes • Trade value: or wholesale value refers to record companies’ revenue • Performance rights revenues: monies received by record companies from the sale/licensing of recorded music products, net of discounts, from music licensing companies for licences granted to third parties for returns and taxes. Promotional goods, non-music/non-sound recording the use of sound recordings and music videos in broadcasting (radio and artist related income, distribution fees and income from legal settlements TV), public performance (nightclubs, bars, restaurants, hotels) and certain are excluded.