SHEPPARTON ART MUSEUM

MARKETING AND COMMUNICATIONS CO-ORDINATOR

Information for Candidates

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Welcome Welcome to the Art Museum (SAM), ’s leading regional art museum in north central .

Organisational Environment The Shepparton Art Museum (SAM) is located in North Central Victoria. Established in 1936, the SAM Collection is recognised and celebrated as one of regional Australia’s most significant collections of Australian ceramics, alongside a growing collection of historic and contemporary paintings, prints and works on paper. The Museum is also highly regarded for its collection of Aboriginal art. SAM is known for a dynamic program of exhibitions that are designed to be locally relevant and engage with global contemporary ideas.

Shepparton is situated in the heart of the and has a population of approximately 65,000. Shepparton has the largest Indigenous population in Victoria outside of . The population is culturally diverse with 9.9% of residents being born overseas. The area has excellent education, recreation, cultural, social and health facilities and tourism is a developing focus for the region.

Our Purpose SAM’s overarching goal or purpose is to create a community space that enriches people’s lives through creative arts and cultural experiences.

Our Vision SAM will be a meeting place for the Greater Shepparton Community, providing captivating creative arts and cultural experiences that showcase and celebrate Aboriginal art and culture and engage and connect the diverse communities of Greater Shepparton with one another and the world. It will bring people to Shepparton and contribute creatively, culturally and economically to the Greater Shepparton community.

Our Mission We seek to do that by using SAM’s collections, exhibitions, education and public programs to engage, connect and enrich the diverse communities of Greater Shepparton, attracting artists and audiences from outside of Greater Shepparton to exhibit at and visit SAM, and touring and sharing our exhibitions and programs with other institutions and audiences across Australia and overseas.

For more information please refer to our website on https://sheppartonartmuseum.com.au.

Shepparton Art Museum acknowledges the Traditional Owners of the Land of Greater Shepparton: the Yorta Yorta Nation, whose clans include the Bangerang, Kailtheban, Wollithiga, Moira, Ulupna, Kwat Kwat, Yalaba Yalaba and Ngurai-illiam-wurrung people. We pay respect to their Tribal Elders, we celebrate their continuing culture, and we acknowledge the memory of their ancestors.

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POSITION DESCRIPTION

POSITION TITLE: Marketing and Communications Co-ordinator

EMPLOYMENT TYPE: Full- Time Permanent

REPORTS TO: Business Manager

SUPERVISES: N/A

LOCATION: Shepparton Arts Museum 530-532 Wyndham Street, Shepparton, Victoria

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POSITION SUMMARY Reporting to SAM’s Business Manager the Marketing and Communications Co-ordinator will work closely with the CEO and program team. The role is responsible for co-ordinating SAM’s daily marketing requirements.

The Marketing and Communications Co-ordinator will be responsible for co-ordinating the development of a new strategic marketing plan to reflect the organisation’s recent transformation. This will comprise overall marketing, media and digital and communications plans. Campaigns for specific projects and programs are key to success with a focus on long-term planning. SAM’s media and communications co-ordinator will aim to expand audiences and engagement through a range of activities and track success. Located in a new, purpose-built art museum in north-central Victoria, the ambition is to grow visitation and recognition of this new destination through SAM’s exhibitions, activities, building and context while embracing diverse celebration of the arts and culture. SPECIFIC RESPONSIBILITIES AND DUTIES Organisational Planning & Reporting • Co-ordinate the development of a new marketing plan, which is largely digital; including being highly proactive in generating ideas and proposing copy for content for use on social media, ecomms and print; • Support the development, implementation and review of biennial marketing and communications strategy and marketing and communications campaigns; • Maintain and update the SAM website and online brand management in line with guidelines • Develop multi-channel campaigns and social media strategies promoting activities and programs and assist in the delivery of activities; • Coordinate and take carriage of all cross promotions with arts organisations, the wider creative sector and relevant community groups • Produce reports for key stakeholders and senior management team on marketing communications performance across all channels. • Undertake other duties relevant to the role that may be allocated by the Business Manager, other Senior Management or the SAM Artistic Director & CEO;

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Marketing and Communication Activities • Produce excellent written content for media releases, all online and other platforms needs, while maintaining and updating existing content. • To co-ordinate all aspects of the SAM marketing and communications, digital and in print, including the production and distribution of marketing materials, press releases and other written material; • To oversee all publicity and communications for SAM, locally, state-wide and nationally; • To co-ordinate national, state-wide and local advertising campaigns, marketing and promotion for SAM and its exhibitions and public programs and events; • To oversee the production and distribution of all marketing materials to enhance communication of SAM’s exhibitions, acquisitions, education and cultural programs and events and the SAM shop; • To support the marketing and communication of SAM’s educational activities including the online collection resource, events, education kits, e-blasts to teachers, etc;

Financial Management • Oversee the administration of SAM’s marketing resources within budget. Governance & Risk • Oversee the management of the SAM brand in alignment with style guide requirements; • To maintain SAM’s brand through the use of the SAM style guide; • Maintain the image library, archiving old images and updating new. Ensure that image release policy, copyright and data protection law are adhered to at all times; • Maintain SAM’s core databases, adhering to general data protection regulations at all time. People Management • To co-ordinate the photography and videography for marketing purposes including outsourcing where necessary. • To co-ordinate the publishing of printed resources such as education, public programs and annual report • Point of contact for graphic designer and publicist Customer Service • To support the marketing and communication of SAM’s educational and public program activities including the online collection resource, events, education kits, e-blasts to teachers, etc; • Support social media and multimedia capability to support more meaningful conversations with key audiences and increase followers; • Monitor social media and online outputs and maintain a daily media digest to ensure SAM responds quickly and appropriately to public comment.

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Continuous Improvement

• Conduct research to evaluate success of campaigns and to determine new marketing initiatives; • To maintain SAM’s digital and social media sites and to manage market research and evaluation methods for SAM exhibitions and events; • Research and initiate new marketing opportunities; • Use analytics to monitor the effectiveness of marketing activity, and report on performance as part of an ongoing process of evaluation and development.

Grants, Sponsorships and Partnership • To implement marketing activities that best position and strengthen the SAM brand to assist in attracting visitors, supporters and future exhibitions; • To identify new marketing initiatives, potential partnerships and business partners.

Stakeholder Engagement • To oversee publicity for the SAM program through developing and maintaining relationships with media, including the provision of PR content and material; • Ensure regular updating of promotional material on core third party partner websites.

SELECTION CRITERIA • Strong and proven writing background and excellent communicator • Tertiary qualification in marketing, communications, public relations or related field; • Confidence in engaging with internal and external stakeholder: • The ability work to deadlines and under pressure; • Demonstrated ability to devise, implement and review creative marketing campaigns with a strong digital focus; • Demonstrated ability for developing and managing social media channels including Facebook, Twitter, Instagram, You Tube, Google+ and Linked In; • Experience in maintaining a website.

Knowledge of the arts and culture sector and the operations of public art museums would be highly regarded but is not essential.

Employment is subject to: • evidence of the right to work in Australia • a satisfactory National Police Records Check • a current Victorian Working with Children Check • a current driver’s licence

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