The Tide Origin and Destination Survey HRTPO TTAC Meeting October 3, 2012 O&D Survey Background

• FTA requested HRT complete the Light Rail Survey as a comparison to the earlier Bus Survey. • The survey results are intended to:

• Identify The Tide trip origins and destinations

• Gain insight into rider demographics

• Compare to other HRT Services

• Rate rider satisfaction

The Tide O&D Survey 2 O&D Survey Background

• The Bus Survey was completed prior to the opening the The Tide from July 25 to July 29, 2011 – Local Bus with 6,134 Total Responses (~13% of Riders) – MAX Routes with 331 Total Responses (~22% of Riders)

• The Light Rail Survey was completed after to the opening the The Tide from April 19 to April 21, 2012 – The Tide with 3,046 Total Responses (~22 percent of Riders) – Ferry with 290 Total Responses (~14 percent of Riders)

The Tide O&D Survey 3 SUMMARY OF RESULTS TIDE TRIP CHARACTERISTICS

The Tide O&D Survey 4 Tide Trip Characteristics

• Weekday riders are more likely to walk to a station • Saturday riders are more likely to drive

How riders go to The Tide 50%

40% Weekday 30% Saturday

20%

10%

0% Drove Transferred Walked Dropped off Rode a bicycle Other

The Tide O&D Survey 5 Tide Trip Characteristics

• has the highest percentage of boardings of all The Tide stations

Boarding Station 50%

40%

30% Weekday Saturday 20%

10%

0%

The Tide O&D Survey 6 Tide Trip Characteristics

• 61 % of the riders boarding at Newtown reside in Beach

Riders Home Cities by Boarding Station EVMC 100% York Street 90% Monticello 80% MacArthur Square 70% Civic Plaza 60% Harbor Park 50% NSU 40% Ballentine 30% Ingleside 20% Military Hwy 10% Newtown 0% TOTAL Norfolk Virginia Beach Other

The Tide O&D Survey 7 Tide Trip Characteristics

• Weekday riders are mostly going home or to work • Saturday riders are mostly going shopping or to recreational destinations

Trip Purpose 40%

30% Weekday 20% Saturday

10%

0%

The Tide O&D Survey 8 Tide Trip Characteristics

• Weekday rider destinations are spread out along The Tide • Saturday riders are getting off the train primarily at MacArthur Square, Monticello, and Newtown Road stations

Destination Station 40%

30% Weekday 20% Saturday

10%

0%

The Tide O&D Survey 9 Tide Trip Characteristics

• Weekday riders are frequent riders (three or more times each week) • First time riders are more likely to ride The Tide on a Saturday

Trips per Week 30%

20% Weekday

10% Saturday

0%

The Tide O&D Survey 10 Tide Trip Characteristics

• Most Riders use a 1 Ride Ticket, 1 Day GoPass, or GoPass365 Weekday riders heavily use the GoPass365 • Saturday riders are more likely to use a 1 Day GoPass

The Tide Fare Payment 50%

40% Weekday 30% Saturday

20%

10%

0% 1 Ride 1 Day 7 Day Pass 30 Day MAX Pass GoPass eTide Other Ticket GoPass GoPass 365 ticket

The Tide O&D Survey 11 Tide Trip Characteristics

• If no Tide service was available, a large proportion of passengers would make the trip using their own vehicle or a bus

Alternative Travel Mode to The Tide 60%

50%

40% Weekday Saturday 30%

20%

10%

0% Use car Bicycle Use a taxi Use a bus Ride with a Walk I would not someone make this trip

The Tide O&D Survey 12 SUMMARY OF RESULTS HRT SERVICE COMPARISONS

The Tide O&D Survey 13 HRT Service Comparisons

• Compared to other HRT service, The Tide attracts a high percentage of young riders, especially 18 to 29 year olds

Rider Age 50%

40% The Tide MAX 30% Local Routes Ferry 20%

10%

0% Under 18 18 to 29 30 to 39 40 to 49 50 to 59 60 or Over

The Tide O&D Survey 14 HRT Service Comparisons

• Riders of The Tide and the Ferry are “choice” riders (riders with non-transit transportation options) • A greater percentage of bus riders are “transit dependent” (riders with limited transportation options)

Transit Is My Only Option 80%

70% 68%

60% The Tide MAX 50% Local Routes 40% Ferry 31% 30%

20%

9% 10% 5%

0%

The Tide O&D Survey 15 SUMMARY OF RESULTS QUALITY OF SERVICE

The Tide O&D Survey 16 Quality of Service

• 95% of Riders gave HRT an Overall Rating of Good / Very Good • The most notable “very poor” ratings were concentrated under “destinations served”, “hours of operation”, and “bus connections”

TheTide: Tide OverallOverall Total Total Service Service Attributes Attributes 100% 90%80% 80%70% 60% 70% 50% 60% Very Poor 40% 50% Poor 30% 40% 20% Okay 30% 10% Good 20%0% 10% Very Good 0%

Very Good Good Okay Poor Very Poor

The Tide O&D Survey 17 Quality of Service

The Tide Most Needed Improvement More bus connections/service, Extend to Naval 3% Station/ODU, 15% Other, 1% More frequent service, 5% More parking, 1%

More ticket machines, 1% More Sunday service, 4% Sidewalk connections, 1% Extend to Virginia Beach, 59% Better on time performance, 1% More late night service, 8%

The Tide O&D Survey 18 SUMMARY OF RESULTS THANK YOU

The Tide O&D Survey 19