M.A. (Mass Comm.)

*SLRB1* SLR-B – 1

Seat No.

M.A. Mass Communication (Semester – I) Examination, 2015 (New – CBCS) PRINCIPLES OF MASS COMMUNICATION (Paper – I) OZg§kmnH$mMr _ybVËdo

Day and Date : Monday, 16-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV.

1. Select the correct alternatives. 14 `mo½` n`m©`mMr {ZdS> H$am.

1) Self communication means ______ñd g§kmnZ åhUOo ______a) Inter-personal communication nañna g§dmX b) Intra-personal communication AmË_ g§dmX c) Group communication JQ> g§dmX d) Mass communication OZ g§kmnZ

2) ______model is called as Helical Model. ______`m à{V_mZmbm ho{bH$bmMo à{V_mZ åhQ>bo OmVo. a) Dance S>mÝg b) Schramm l°_ c) Gerbner J~©Za d) None of these `mn¡H$s Zmhr P.T.O. SLR-B – 1 -2- *SLRB1* 3) There are ______factors in SMCR model. ______Eg.E_.gr.Ama. à{V_mH$m_Ü`o KQ>H$ AmhoV. a) four Mma b) five nmM c) six ghm d) three VrZ

4) ______develops the model of social references. gm_mOrH$ g§X^m©Mo à{V_mZ ______`m§Zr {dH${gV Ho$bo. a) George Gerbner Om°O© J~©Za b) Wilber Schramm {dë~a l°_ c) Shannon and Weaver eZm°Z Am{U drìha d) Newcomb Ý`yH$m°å~

5) The MacBride Commission was setup in ______°H$~«°mBS> Am`moJmMr ñWmnZm ______Ü`o Pmbr. a) 1977 1977 b) 1982 1982 c) 1980 1980 d) 1978 1978

6) ______factor is more important in communication. ______KQ>H$ g§kmnZmV AË`§V _hËdmMm Amho. a) Message g§Xoe b) Communicator g§kmnH$ c) Receiver ñdrH$maH$ d) All of these `mn¡H$s gd©

7) Interview is type of ______wbmIV ______Mm àH$ma Amho. a) Mass communication OZ g§kmnZ b) Dyadic communication ìXr_mJu g§kmnZ c) Multiadic communication ~hþ_mJu g§kmnZ d) None of these `mn¡H$s Zmhr *SLRB1* -3- SLR-B – 1 8) The communication between two persons ______XmoZ ì`Vr_Yrb g§kmnZ à{H«$`m ______Agbo. a) Intra-personal communication AmË_ g§dmX b) Inter-personal communication Am§Vaì`Vr g§dmX c) Group communication g_yh g§dmX d) Mass communication OZ g§kmnZ

9) ______controls the Doordarshan. ______Mo XyaXe©Zda {Z`§ÌU Amho. a) DAVP S>r.E.ìhr.nr. b) NfDC EZ.E\$.S>r.gr. c) Prasar Bharti àgma ^maVr d) I & B Ministry _m{hVr Am{U àgmaU _§Ìmb`

10) Harold Laswelis model developed in ______hoamëS> bmgdobMo à{V_mZ ______Ü`o {dH${gV Pmbo. a) 1940 1940 b) 1948 1948 c) 1950 1950 d) 1951 1951

11) Communication is derived from ______g§dmX hm eãX ______nmgyZ KoVbm Amho. a) Latin b°{Q>Z b) French \«|$M c) Hindi qhXr d) English B§J«Or

12) Which one among these is not a mass media tool ? Imbrbn¡H$s H$moUVo OZ_mÜ`_ gmYZ Zmhr ? a) Radio ao{S>Amo b) Newspaper d¥ÎmnÌ c) Telephone Q>o{b\$moZ d) Internet B§Q>aZoQ> SLR-B – 1 -4- *SLRB1*

13) Gerbner’s general model developed in ______gmbr J~©Za `m§Zr gm_mÝ` à{V_mZ {dH${gV Ho$bo. a) 1956 1956 b) 1957 1957 c) 1958 1958 d) 1959 1959

14) Communis means to ______H$å`w{Zg åhUOo ______a) Inform _m{hVr XoUo b) Share gm_mÝ`rH$aU c) Community O_mV d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 WmoS>`mV Q>rnm {bhm (H$moUVohr Mma) :

1) Mass communication OZ g§kmnZ

2) Mass media OZ _mÜ`_o

3) Receiver ñdrH$maH$

4) SMCR model Eg.E_.gr.Ama. à{V_mZ

5) Opinion leaders _VZoVo

3. Write the answer in short (any four) : 16 WmoS>`mV CÎmao {bhm (H$moUVohr Mma) :

1) State the types of mass communication. OZ g§kmnZmMo àH$ma {deX H$am.

2) Explain the media convergence. _mÜ`_mMo EH$mpË_H$aU ñnîQ> H$am. *SLRB1* -5- SLR-B – 1

3) Discuss on the principles of mass communication. OZ g§kmnZmMo VËdo `mda MMm© H$am.

4) Explain the ethics according to Aristotle. A[añQ>mQ>b `mÀ`m_Vo {ZVr_yë` ñnîQ> H$am.

5) Explain the importance of the communication in the social life. gm_m{OH$ OrdZmV g§dmXmMo _hÎd ñnîQ> H$am.

4. Write the answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

1) Describe in detail the Gerbner’s model. J~©ZaÀ`m à{V_mZm~X²Xb g{dñVa {ddoMH$ H$am.

2) Explain the Harold D Lasswell’s model of communication. hoaëS> S>r. bmgdobMo g§dmX à{V_mZ ñnîQ> H$am.

3) Explain the verbal and non-verbal communication. _m¡{IH$ Am{U A_m¡{IH$ g§dmX ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14

1) Discuss the development communication. {dH$mgmË_H$ g§dmXmMr MMm© H$am.

Discuss the characteristics of mass communication. OZg§kmnZmMr {d{eîQ>ço `mda MMm© H$am.

————————— *SLRB2* SLR-B – 2

Seat No.

M.A. (Mass Communication) (Semester – I) (New CBCS) Examination, 2015 DEVELOPMENT OF MEDIA (Paper – II) _mÜ`_mMm {dH$mg

Day and Date : Wednesday, 18-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV.

1. Select the correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am :

1) Vishwanath Wable had started ______newspaper. {dídZmW dm~io `m§Zr ______dV©_mZnÌ gwê$ Ho$bo hmoVo. a) Shivner {edZoa b) Samata g_Vm

c) Bahishkrut Bharat ~{hîH¥$V ^maV d) Jagruk OmJê$H$

2) ______was the first editor of Dhyanprakash. ______ho n{hbo kmZàH$me Mo g§nmXH$ hmoVo. a) Krushnaji Rande H¥$îUmOr amZS>o b) Narsingh Kelkar Zaqgh Ho$iH$a

c) Shivrampant Paranjape {edam_n§V nam§Ono d) Lokmanya Tilak bmoH$_mÝ` {Q>iH$ P.T.O. SLR-B – 2 -2- *SLRB2*

3) ______was the first Marathi Magazine in Maharashtra. ______ho n{hbo _amR>r _m{gH$ _hmamîQ´>mV hmoVo.

a) Vivek {ddoH$

b) Lokprabha bmoH$à^m

c) Manorama _Zmoa_m

d) Digdarshan {X½Xe©Z

4) Rashtramat Newspaper started in ______amîQ´>_V ho d¥ÎmnÌ _______Ü`o gwê$ Pmbo.

a) 1908 1908

b) 1909 1909

c) 1910 1910

d) 1912 1912

5) ______was the father of Indian Journalism. ______ho ^maVr` nÌH$m[aVoMo OZH$ hmoVo.

a) Raja Ram Mohan Roy amOm am_ _mohZ am°`

b) Dr. Babasaheb Ambedkar S>m°. ~m~mgmho~ Am§~oS>H$a

c) Narsingh Kelkar Zaqgh Ho$iH$a

d) Lokmanya Tilak bmoH$_mÝ` {Q>iH$

6) ______was established by Surendranatha Banerji. Mr ñWmnZm gwa|ÐZmW ~°ZOu `m§Zr Ho$br.

a) News Association Ý`yO Agmo{eEeZ

b) Indian Association B§{S>`Z Agmo{eEeZ

c) Association of India Agmo{eEeZ Am°\$ B§{S>`m

d) Press Association àog Agmo{eEeZ *SLRB2* -3- SLR-B – 2

7) Swadeshmitram was the ______important Newspaper. ñdXoe{_Ì_ ho _hÎdmMo d¥ÎmnÌ hmoVo.

a) Tamil V{_b

b) Hindi qhXr

c) Marathi _amR>r

d) English B§J«Or

8) Sanvad Kaumudi was publishing in Language. g§dmX H$m¡_wXr ^mfoV àH$m{eV hmoV Ago.

a) Bengali ~§Jmbr

b) Persian nmaer

c) English B§J«Or

d) Hindi {h§Xr

9) was the First Marathi Daily. ho n{hbo _amR>r X¡{ZH$ hmoVo.

a) Mumbai Vaibhav _w§~B© d¡^d

b) Kesari Ho$gar

c) Bhala ^mbm

d) Shivner {edZoa SLR-B – 2 -4- *SLRB2*

10) Prabodhan started by . à~moYZ d¥ÎmnÌ `m§Zr gwê$ Ho$bo.

a) Lokhitwadi bmoH${hVdmXr

b) Raj Thakare amO R>mH$ao

c) Keshav Shitaram Thakare Ho$ed {gVmam_ R>mH$ao

d) Bal Thakare ~mi R>mH$ao

11) Brahminical Magazine was publishing in Language. ~«m÷rZrH$b _°JPrZ `m ^mfoV àH$m{eV hmoV hmoVo.

a) English B§J«Or

b) Hindi qhXr

c) Gujarati JwOamVr

d) Marathi _amR>r

12) year was known as Tilak era. {Q>iH$ `wJ åhUyZ df} AmoiIbo OmVo.

a) 1901-1920 1901-1920

b) 1920-1947 1920-1947

c) 1947-1950 1947-1950

d) 1903-1919 1903-1919 *SLRB2* -5- SLR-B – 2

13) Sudharak was publishing in Language. gwYmaH$ d¥ÎmnÌ ^mfoV àH$m{eV hmoV hmoVo.

a) Both in Marathi and English B§J«Or Am{U _amR>r XmoÝhr ^mfoV

b) Marathi _amR>r

c) Hindi qhXr

d) English B§J«Or

14) Krushnaji Prabhakar Khadilkar started the in 1930. H¥$îUmOr à^mH$a Im{S>bH$am§Zr 1930 _Ü`o ho d¥ÎmnÌ H$mT>bo.

a) Nawakal ZdmH$mi

b) Hitwad {hVdmX

c) Bhoot ^yV

d) Samta g_Vm

2. Write short notes (any four) : 12 WmoS>`mV Q>rnm {bhm (H$moUVohr Mma) :

1) Darpan Xn©U

2) Sudharak gwYmaH$ SLR-B – 2 -6- *SLRB2*

3) Dr. Babasaheb Ambedkar S>m°. ~m~mgmho~ Am§~oS>H$a

4) Folk media bmoH$ _mÜ`_o

5) Kesari. Ho$gar.

3. Write the answer in short (any four) : 16 WmoS>`mV CÎmao {bhm (H$moUVohr Mma) :

1) State the contribution of Lokhitwadi in Marathi Journalism. bmoH${hVdmXtMo _amR>r nÌH$m[aVoVrb `moJXmZ {dfX H$am.

2) Explain the importance of Marathi Journalism in Maharashtra. _hmamîQ´>mVrb _amR>r nÌH$m[aVoMo _hÎd ñnîQ> H$am.

3) Explain the importance of Mahatma Gandhi’s Journalism. _hmË_m Jm§YrOrMr nÌH$m[aVoMo _hÎd ñnîQ> H$am.

4) Discuss the changing role and nature of the press. nÌH$m[aVoMr ~XbVr ^y{_H$m Am{U ñdê$n `m ~m~V MMm© H$am.

5) Explain the importance of printing technology in the development of Newspaper _wÐU V§ÌkmZmMr d¥ÎmnÌ {dH$mgmVrb _hÎd ñnîQ> H$am. *SLRB2* -7- SLR-B – 2

4. Write the answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

1) Discuss the features of Darpan Newspaper. Xn©U d¥ÎmnÌmMr d¡{eîQ>o `mda MMm© H$am.

2) Write in detail the press in Solapur District. gmobmnya {OëhmVrb nÌH$m[aVoda g{dñVa {bhm.

3) Explain the Birth of Journalism in India. ^maVmVrb nÌH$m[aVoMr gwédmV ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

1) Explain the importance of First Press Commissions. n{hë`m d¥ÎmnÌ Am`moJmMo _hÎd ñnîQ> H$am.

2) Write in detail on Marathi Magazines in the 19th Century. 19 ì`m eVH$mVrb _amR>r _m{gHo$ `mda g{dñVa {bhm.

______*SLRB3* SLR-B 3 Seat No. M.A. (Mass Communication) (Sem. I) Examination, 2015 Paper III : REPORTING AND EDITING (New CBCS)

Day and Date : Friday, 20-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m. N.B. : 1) All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose correct alternative : 14 `mo½` n`m©` {ZdS>m : 1) P. Sainath is related to nr. gmB©ZmW ho ______er {ZJ{S>V AmhoV. a) Crime Reporting b) Development Reporting JwÝhoJmar{df`H$ dmVmªH$Z {dH$mg dmVmªH$Z c) Investigative Reporting d) None of these emoY dmVmªH$Z `mn¡H$s EH$hr Zmhr 2) ______is Group Editor of Daily Lokmat. ______ho bmoH$_VMo g_yh g§nmXH$ AmhoV . a) Dinakar Raikar b) Vijay Kuwalekar {XZH$a am`H$a {dO` Hw$dioH$a c) Uttam Kamble d) None of these CÎm_ H$m§~io `mn¡H$s EH$hr Zmhr 3) ______is an offence in court reporting. Ý`m`mb`rZ dmVmªH$Z H$aVmZm ______hm JwÝhm R>aVmo. a) Comment on Judgment b) Comment on Eyewitness {ZH$mbmdarb ^mî` àË`jXeuda ^mî` c) Personal Comment on Judge d) None of these Ý`m`mYrem§da d¡`pVH$ ^mî` `mn¡H$s EH$hr Zmhr 4) News regarding Ujani dam is important for Solapur due to gmobmnyagmR>r COZr YaUmMr ~mV_r ______wio _hËdmMr R>aVo. a) Impact b) Oddity c) Prominence d) None of these n[aUm_ doJionU _hmËå` `mn¡H$s EH$hr Zmhr P.T.O. SLR-B 3 -2- *SLRB3* 5) Due to Privilege Act a special right is given to {deofm{YH$ma H$m`Úm_wio ______`m§Zm Img A{YH$ma XoÊ`mV Ambm Amho. a) Journalists b) Legislature nÌH$ma bmoH$à{V{ZYr c) People d) None of these OZVm `mn¡H$s EH$hr Zmhr 6) ______is an important element for designing of newspaper. ______hm d¥ÎmnÌ gOmdQ>rVrb _hËdmMm KQ>H$ Amho. a) Font b) News c) Morge d) None of these Q>§H$ ~mV_r _m°J© `mn¡H$s EH$hr Zmhr 7) News about political rally belongs to ______type. amOH$s` a°brMr ~mV_r ______àH$mamV _moS>Vo. a) Soft News b) Hard News c) Good News d) All of these gmYr ~mV_r H$R>rU ~mV_r Mm§Jbr ~mV_r `mn¡H$s gd© 8) In any newspaper details about the editor, publisher are given in H$moUË`mhr d¥ÎmnÌmV g§nmXH$, àH$meH$ `m~m~VMm Vnerb ______Ü`o {Xbobm AgVmo. a) By line b) Print line c) Date line d) All of these ~m` bmB©Z {à§Q> bmB©Z S>oQ> bmB©Z `mn¡H$s gd©

9) A person who read the copy and detects the grammatical mistakes in it is called as ~mV_rMo dmMZ H$ê$Z Ë`mVrb ì`mH$aU {df`H$ MwH$m emoYÊ`mMo H$m_ H$aUmè`mg ______åhUVmV. a) Page Maker b) Compositor c) Proof Reader d) None of these noO _oH$a H§$nmo{OQ>a _w{ÐV emoYH$ `mn¡H$s EH$hr Zmhr

10) ______journalism uses eye-catching headlines to sale the newspaper. Ooìhm d¥ÎmnÌ {dHo$Ê`mÀ`m CÔoemZo gZgZmQ>r _Wio {Xbo OmVmV, Ë`m àH$maÀ`m nÌH$m[aVobm ______åhUVmV. a) Development b) Yellow {dH$mg nrV c) Investigative d) None of these emoY `mn¡H$s EH$hr Zmhr *SLRB3* -3- SLR-B 3 11) Gathering information is work of _m{hVr Jmoim H$aUo ho ______Mo H$m{` Amho. a) Sub-Editor b) Reporter c) News Editor d) None of these Cn g§nmXH$ dmVm©ha d¥Îm g§nmXH$ `mn¡H$s EH$hr Zmhr 12) ______plans the material of editorial page. AJ«boImÀ`m nmZmdarb _OHw$amMo {Z`moOZ² ______ho H$aVmV. a) News Editor b) Editor d¥ËV g§nmXH$ g§nmXH$ c) Assistant Editor d) None of these gh`moJr g§nmXH$ `mn¡H$s EH$hr Zmhr 13) A specified time limit given to each department of newspaper to complete their work is known as d¥ÎmnÌmVrb àË`oH$ {d^mJmg H$m_ nyU© H$aÊ`mgmR>r {ZpíMV doi _`m©Xm R>adyZ {Xbobr AgVo Ë`mg ______åhUVmV. a) Dead Line b) Time Line c) Print Line d) None of these S>oS> bmB©Z Q>mB©_ bmB©Z {à§Q> bmB©Z `mn¡H$s EH$hr Zmhr 14) A prominent news which appears below the fold of the newspaper on front page is known as d¥ÎmnÌmÀ`m n{hë`m nmZmÀ`m KS>rImbr N>mnë`m OmUmè`m R>iH$ ~mV_rg ______åhUVmV. a) Anchor b) Banner c) Feature d) None of these A±H$a ~°Za \$sMa `mn¡H$s EH$hr Zmhr 2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : a) Types of Headlines _Wù`m§Mo àH$ma b) Yellow Journalism nrV nÌH$m[aVm c) Developmental News {dH$mg{df`H$ ~mVå`m d) Political Reporting amOH$s` dmVmªH$mZ² e) Sports Desk. H«$sS>m {d^mJ. SLR-B 3 -4- *SLRB3*

3. Write answers (any four) : 16 CÎmao {bhm (H$moUVohr Mma) : a) What is the use of right to information for news reporting ? _m{hVr A{YH$mamMr dmVmªH$ZmgmR>r Cn`wVVm H$m` ? b) What is the use of photographs for news ? ~mV_rgmR>r N>m`m{MÌmMr Cn`wVVm H$m` ? c) How to report a crime story ? JwÝhoJmar{df`H$ ~mV_rMo dmVmªH$Z H$go H$amdo ? d) What are the types of interviews ? _wbmIVtMo àH$ma H$moUVo ? e) What are the qualities of reporter ? dmVm©hamÀ`m A§Jr H$moUVo JwU Amdí`H$ AmhoV ?

4. Give answers in detail (any two) : 14 Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) : a) Differentiate between development news and in-depth news. {dH$mg {df`H$ ~mV_r d gImob ~mV_r `mVrb \$aH$ {dfX H$am. b) Trace various types of news structure. ~mV_r aMZoMo {d{dY àH$ma H$moUVo ? c) Describe investigative reporting giving suitable examples. `mo½` CXmhaUo XoD$Z emoY nÌH$m[aVoMr g§H$ënZm ñnîQ> H$am.

5. Give answers in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : a) What are the values of news ? Do you think values of news are changing due to cut-throat competition of media units ? Discuss giving specific examples. ~mV_rMr _yë`o H$moUVr ? _mÜ`_m§À`m OrdKoÊ`m ñnY}_wio `m _yë`m§_Ü`o ~Xb hmoVmo Amho Ago dmQ>Vo H$m ? `mo½` CXmhaUo XoD$Z MMm© H$am. b) What is the importance of editing for news ? What is the process of editing ? Discuss in the light of copy management. ~mV_rgmR>r g§nmXZmMo _hËd H$m` Amho ? g§nmXZmMr àH«$s`m H$er AgVo ? ~mV_r _OHw$amÀ`m ì`dñWmnZmÀ`m g§X^m©Zo MMm© H$am. *SLRB4* SLR-B – 4

Seat No.

M.A. (Mass Communication) (Semester – I) (New CBCS) Examination, 2015 Paper – IV : ADVERTISING AND PUBLIC RELATIONS

Day and Date : Monday, 23-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

Instructions : 1) All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am :

i) The advertising medium that has the high selectivity is ______ho Om{hamVrMo Ago _mÜ`_ Amho Á`mÀ`m {ZdS>rMr OmñV e`Vm Amho. a) Telephone Q>o{b\$moZ b) Mail _ob c) Online Am°ZbmBZ d) None of these `mn¡H$s Zmhr ii) Press kit is commonly used for

àog H$sQ> ho gd©gmYmanUo ______gmR>r dmnaVmV. a) Product launching CËnmXZ ~mOmamV AmUVmZm b) New Company Establishment ZdrZ H§$nZr H$mT>VmZm c) Press Conference nÌH$ma n[afX KoVmZm d) All of these `mn¡H$s gd© iii) Photo Division’s head office is situated in N>m`m{MÌ {d^mJmMo _w»` H$m`m©b` ______`oWo Amho. a) New Delhi Zdr {Xëbr b) Kolkata H$mobH$mVm c) Mumbai _w§~B© d) None of these `mn¡H$s Zmhr P.T.O. SLR-B – 4 -2- *SLRB4*

iv) Directorate of Advertising and Visual Publicity (D.A.V.P.) is established in a) 1955 1955 b) 1965 1965 c) 1975 1975 d) None of these `mn¡H$s Zmhr v) ______is the basic principle of advertising. ______ho Om{hamVrMo _wb^yV VËd Amho. a) Basic needs of the consumer J«mhH$m§À`m _wb^yV JaOm b) Grab attention of the consumer J«mhH$m§Mo bj H|$ÐrV H$aUo c) Media Scheduling _mÜ`_ doimnÌH$ d) All of these darbn¡H$s gd© vi) Code of ethics for PR professionals is furnished by OZg§nH©$ ì`mdgm{`H$m§gmR>r AmMmag§{hVm ______Zo gmXa Ho$br. a) P.R.S.I. nr.Ama.Eg.Am`. b) P.B.I. nr.Am`.~r. c) A.A.A.I. E.E.E.Am`. d) All of these `mn¡H$s Zmhr vii) The target group of a political meeting is amOZ¡{VH$ g^oVrb bpú`V JQ> ______AgVmV. a) Consumers J«mhH$ b) Voters _VXma c) Viewers àojH$ d) None of these `mn¡¡H$s gd© viii) ______is type of Radio advertisement. ______hm ao{S>Amo Om{hamVrMm àH$ma Amho. a) Jingle qOJb b) Promo àmo_mo c) Audio Am°{S>Amo d) All of these `mn¡H$s gd© *SLRB4* -3- SLR-B – 4

ix) Which tool of the marketing mix consists of short-term incentives ? {dnUZ {_lmVrb H$moUË`m gmYZmMm H$_r H$mbmdYrgmR>r bm^ {_iVmo ? a) Advertising Om{hamV b) Sales promotion {dH«$s dmT> c) Direct marketing àË`j {dnUZ d) None of these `mn¡H$s Zmhr x) ______is very useful for sales promotion. {dH«$s dmT>{dÊ`mgmR>r ______Cn`wV Amho. a) Market Survey {dnUZ gd}jU b) Ad Campaign Om{hamV _mohr_ c) Product Quality CËnmXZmMr JwUdËVm d) All of these `mn¡H$s gd© xi) ______is a type of logo.

______ho bmoJmoMm àH$ma Amho. a) Icon Am`H$m°Z b) Combination Mark H$m°på~ZoeZ _mH©$ c) Letter Mark boQ>a _mH©$ d) All of these `mn¡H$s gd© xii) The most important aspect of public relations is OZ g§nH$m©_Yrb ______hm _hËdmMm n¡by Amho. a) Product CËnmXZ b) Public OZ c) Service godm d) None of these `mn¡H$s Zmhr xiii) Image on the internet has scope for B§Q>aZoQ>darb à{V_og ______Mm dmd Amho. a) Movement hmbMmb b) Stability pñWaVm c) Solidity KZVm d) None of these `mn¡H$s Zmhr SLR-B – 4 -4- *SLRB4*

xiv) ______is cannot be part of public relations.

______hm OZ g§nH$m©Mm ^mJ Agy eV Zmhr. a) Advertisement Om{hamV b) Propaganda àmonmJm|S>m c) Publicity à{gÕr d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :

a) Press Release à{gÕr nÌH$

b) Creativity gO©ZerbVm

c) Media Mix _mÜ`_ g§{_l

d) Body Copy Om{hamVrMm _w»` _OHy$a

e) A.A.A.I. E.E.E.Am`.

3. Write the answers in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :

a) What are the tools of advertising ? Om{hamVrMr gmYZo H$moUVr AmhoV ?

b) Write brief note on ‘Press Kit’. "àog {H$Q>' {df`mdaVr Q>rn {bhm.

c) Explain the process of employee communication. H$_©Mmar g§dmXmMr à{H«$`m ñnîQ> H$am. *SLRB4* -5- SLR-B – 4

d) Explain the terms Public and Public Opinion. OZ Am{U OZ_V `m g§H$ënZm ñnîQ> H$am.

e) What are the key contents of public relations ? OZg§nH$m©Mo _hËdmMo KQ>H$ H$moUVo AmhoV ?

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm(H$moUVohr XmoZ) :

a) What are the kinds of target group associated advertising ? bpú`V JQ>mZwgma Om{hamVtMo àH$ma H$moUVo AmhoV ?

b) Write about ad agency management. Om{hamV g§ñWm ì`dñWmnZ `m{df`r {bhm.

c) Discuss the use of social media for advertising. gmoeb {_{S>`mMm Om{hamVrgmR>r dmna `m{df`mdaVr MMm© H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

a) Define advertise. Describe its advantages and disadvantages with example. Om{hamVrMr ì`m»`m H$am. Om{hamVtMo \$m`Xo Am{U VmoQ>o gmoXmhaU dU©Z H$am.

b) Write an essay on ‘Public Relation of Central Government’. "H|$Ð gaH$maMm OZg§nH©$' `m {df`mdaVr {Z~§Y {bhm.

______

*SLRB5* SLR-B 5

S e a t

N o .

M.A. (Mass Communication) (Semester I) (CBCS) Examination, 2015 Paper V : WRITING AND COMMUNICATION SKILLS AND CURRENT AFFAIRS (New)

Day and Date : Thursday, 26-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

Instructions : 1) All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am.

i) ______has become the youngest nobel peace prize winner. Zmo~ob em§Vr nwañH$mamMr gdm©V VéU _mZH$ar R>abr Amho. a) Malala Yusufzai _bmbm `wgw\$PmB©

b) Aniya Shaikh AmZr`m eoI c) Hina Rabbani hrZm aã~mZr d) None of these `mn¡H$s Zmhr

ii) World Post Day is observed on ______OmJ{VH$ Q>nmb {Xdg bm AgVmo. a) 9 October 9 Am°Q>mo~a

b) 10 October 10 Am°Q>mo~a c) 10 November 10 Zmoìh|~a d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B 5 -2- *SLRB5*

iii) ______American newspaper has issued apology for racist cartoon on Mars Mission. _§Ji _mo{h_odaVr dU©Ûofmda AmYm[aV ì`§J{MÌm~Ôb A_o[aHo$Vrb dV©_mZnÌmZo _m\$s N>mnbr.

a) New York Times Ý`y `m°H©$ Q>mBåg²

b) The Sun X gZ

c) Sunday Times gZS>o Q>mBåg²

d) None of these `mn¡H$s Zmhr

iv) India defeated ______team in Asian Games 2014 Hockey final and won Gold Medal. ^maVmZo `m g§Kmbm E{e`Z Joåg 2014 hm°H$sÀ`m A§{V_ gm_Ý`mV hadyZ gwdU© nXH$ nQ>H$mdbo.

a) China MrZ

b) Pakistan nm{H$ñVmZ

c) Japan OnmZ

d) None of these `mn¡H$s Zmhr

v) ______social networking site has been closed permanently. gmoeb ZoQ>d{Hª$J gmB©Q> H$m`_Mr ~§X Pmbr.

a) Google plus JwJb ßbg

b) Facebook \o$g~wH$

c) Orkut Am°Hw©$Q>

d) None of these `mn¡H$s Zmhr *SLRB5* -3- SLR-B 5

vi) Global Infrastructure facility has been launched by ______OmJ{VH$ nm`m^yV gmoB©-gw{dYm Zo CnbãY Ho$ë`m AmhoV. a) UNDP `w. EZ. S>r. nr. b) World Bank OmJ{VH$ ~±H$ c) UNO `w. EZ. Amoo. d) None of these `mn¡H$s Zmhr

vii) ______team has won Champion League T-20, 2014. M¡ånrAZ brJ Q>r -20, 2014 g§KmZo qOH$br. a) Delhi Dare Devils S>oëhr S>o`a S>opìhëg b) Kolkata Night Riders H$bH$ËVm ZmBQ> am`S>g© c) Chennai Super Kings MÝZB© gwna qH$½g d) None of these `mn¡H$s Zmhr

viii) Which Movie has been chosen from India for OSCARS Awards 2014 ? Am°ñH$a nwañH$ma 2014 gmR>r `m {MÌnQ>mMr ^maVmVyZ {ZdS> Pmbr. a) Highway hm`do b) Long Road bm±J amoS> c) Queen drZ d) None of these `mn¡H$s Zmhr

ix) Taslima Nasreen is ______Vgbr_m ZgarZ `m AmhoV. a) Writer bo{IH$m b) Actress Zm{`H$m c) Poet H$d{`Ìr

d) None of these `mn¡H$s Zmhr SLR-B 5 -4- *SLRB5*

x) ______is the new Chairman of UPSC. ho `w. nr. Eg. gr. Mo ZdrZ AÜ`j AmhoV.

a) Rajni Razdan aOZr amOXmZ

b) Vinay Mittal {dZ` {_ËVb

c) Alka Sirohi AbH$m {gamohr

d) None of these `mn¡H$s Zmhr

xi) ______disease has been declared as Global Health Emergency by WHO. S>ãby. EM. Amo. Zo `m amoJmbm OmJ{VH$ Amamo½` AmUr~mUr Omhra Ho$bo Amho.

a) AIDS ES²>g

b) Ebola B~mobm

c) Tuberculosis j`amoJ

d) None of these `mn¡H$s Zmhr

xii) ______has been appointed as UNICEF Goodwill Ambassador for South Asia. X{jU Am{e`mMm gX^mdZm XyV åhUyZ `w{Zgo\$Zo Mr {Z`wVr Ho$br Amho.

a) Amitabh Bachhan A{_Vm^ ~ÀMZ

b) Amir Khan A_ra ImZ

c) Salman Khan gb_mZ ImZ

d) None of these `mn¡H$s Zmhr *SLRB5* -5- SLR-B 5

xiii) Mark Zukerberg is the founder of ______company. _mH©$ PwHo$a~J© hm `m H§$nZrMo g§ñWmnH$ AmhoV.

a) Tweeter Q²>{dQ>a

b) Google JwJb

c) Facebook \o$g~wH$

d) None of these `mn¡H$s Zmhr

xiv) Creator of Chacha Chowdhary cartoon corrector is ______MmMm Mm¡Yar `m H$mQy>©Z nmÌmMo ho {Z_m©Vo AmhoV.

a) Pankaj Singh n§H$O qgK

b) Ganesh Mali JUoe _mir

c) Pran Kumar Sharma àmU Hw$_ma e_m©

d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :

a) Fluency AñIbrVnUm

b) Positive Thinking gH$mamË_H$ {dMma

c) World Bank OmJ{VH$ ~±H$ SLR-B 5 -6- *SLRB5*

d) Time Management doioMo ì`dñWmnZ

e) UNO `w. EZ. Amo.

3. Write the answers in 150 words. (any four) : 16 XrS>eo eãXmV CÎmao {bhm : (H$moUVohr Mma) :

a) Write note on topic References. g§X^© `m {df`mdaVr Q>rn {bhm.

b) Describe the process of communication. g§dmXmMr à{H«$`m {deX H$am.

c) State the importance of Panchayat Raj n§Mm`VamOMo _hÎd ñnîQ> H$am.

d) What is UNI ? `w. EZ. Am`. åhUOo H$m` ?

e) Write about Press release. à{gÕr nÌH$m{df`r {bhm.

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

a) Write about stress management. VmU VUmd ì`dñWmnZm{df`r {bhm. *SLRB5* -7- SLR-B 5

b) Discuss the basic principles of translation. ^mfm§VamÀ`m _ybVÎdm§daVr MMm© H$am.

c) Explain the importance of communication skills. g§dmX H$m¡eë`m§Mo _hÎd ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

a) Define communication and discuss the types of communication. g§dmXmMr ì`m»`m H$am Am{U g§dmXmÀ`m àH$mam§Mr MMm© H$am.

b) Write an essay on Newspaper Writing. "d¥ËVnÌm§gmR>r boIZ' `m {df`mdaVr {Z~§Y {bhm.

______*SLRB11* SLR-B – 11

Seat No.

M.A. (Mass Communication) (Semester – II) (CGPA) Examination, 2015 MEDIA MANAGEMENT (Paper – I) _mÜ`_ ì`dñWmnZ

Day and Date : Tuesday, 17-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

N.B. :i)All questions are compulsory. ii) Figures to the right indicate full marks.

1. Choose correct alternative : 14 `mo½` n`m©`mMr {ZdS> H$am :

i) Discovery channel started in ______{S>ñH$ìhar M°ZbMr gwédmV ______Ü`o Pmbr. a) 1999 1999 b) 1998 1998 c) 1997 1997 d) 1996 1996

ii) ______is the most circulated newspaper in India. ______ho ^maVmVrb gdm©{YH$ InmMo d¥ÎmnÎm Amho. a) Amar Ujala A_a COmbm b) Jagarn OmJaU c) Hindustan qhXwñWmZ d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B – 11 -2- *SLRB11*

iii) Broadcasting capacity of fm stations is upto ______only. E\$E_ ao{S>Amo ñQ>oeZMr àgmaU j_Vm Ho$db ______AgVo.

a) 25 km 25 {H$._r.

b) 40 km 40 {H$._r.

c) 100 km 100 {H$._r.

d) None of these `mn¡H$s Zmhr

iv) What is the meaning of ‘Signature Tune’ ? "{g½ZoMa Q>çyZ' Mm AW© Amho.

a) Signature {g½ZoMa

b) Autograph Am°Q>moJ«m\$

c) Special Tune {deof YyZ

d) None of these `mn¡H$s Zmhr

v) TRP stands for Q>rAmanr Mo nyU©ê$n

a) Television Rating Point Q>o{bpìhOZ aoqQ>J nm°BÝQ>

b) Television Role Process Q>o{bpìhOZ amob àmogog

c) Television Role Point Q>o{bpìhOZ amob nm°BÝQ>

d) None of these `mn¡H$s Zmhr *SLRB11* -3- SLR-B – 11

vi) ______is the Chairman of the Zee group. Pr J«wnMo ______ho MoAa_Z Amho.

a) Subhash Chandra gw^mf M§Ðm b) Vineet Jain {d{ZV O¡Z c) Karan Karnic {H$aU H${U©H$

d) None of these `mn¡H$s Zmhr vii) BBC stands for ~r~rgrMo nyU© ê$n

a) British Broadcasting Corporation {~«Q>re ~«m°S>H$mpñQ>¨J H$mnmo}aoeZ

b) British Board Company {~«Q>re ~moS>© H§$nZr

c) British Board Cinema {~«Q>re ~moS>© {gZo_m

d) None of these `mn¡H$s Zmhr

viii) Major revenue of any newspaper spent on ______

H$moUË`mhr d¥ÎmnÌmMo CËnÝZ àm_w»`mZo ______`mgmR>r IM© hmoVo.

a) Machinery `§Ìgm_J«r

b) News print d¥ÎmH$mJX

c) Man power _Zwî`~i

d) None of these `mn¡H$s Zmhr SLR-B – 11 -4- *SLRB11*

ix) Indian Broadcasting Service established in ______

^maVr` àgmaUgodm ______Ü`o ñWmnZ Pmbr.

a) 1927 1927

b) 1930 1930

c) 1935 1935

d) 1940 1940

x) ______is a theatre of mind. ______ho _ZmMo ZmQ>çJ¥h Amho. a) Radio ao{S>`mo b) Television Xya{MÌdmUr

c) a) and b) a) Am{U b) d) Internet B§Q>aZoQ>

xi) DTH service started in ______gmbr S>rQ>rEM godm gwé Pmbr.

a) 2004 2004 b) 2005 2005 c) 2006 2006

d) 2007 2007

xii) ______works as a advertising agency for Government of India.

^maV gaH$magmR>r Om{hamVg§ñWm åhUyZ ______H$m`© H$aVo. a) DAVP S>rEìhrnr b) RNA AmaEZE

c) PIB nrAm`~r d) TRP Q>rAmanr *SLRB11* -5- SLR-B – 11

xiii) In television studio news first reaches to ______

{MÌdmUr ñQ>çw{S>AmoV ~mV_r àW______{d^mJmV OmVo.

a) Input section BZnyQ> {d^mJ

b) Output section AmD$Q>nyQ> {d^mJ

c) Broadcast studio àgmaU ñQ>çw{S`mo

d) None of these `mn¡H$s Zmhr

xiv) Ownership pattern of sanchar is ______type.

g§MmaMr _mbH$s nÕV ______Amho.

a) Individual ì`VrJV

b) Private ImOJr

c) Public company nãbrH$ H§$nZr

d) None of these `mn¡H$s Zmhr

2. Write in short notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) :

i) Economics of print media _w{ÐV _mÜ`_mMo AW©H$maU

ii) Media Monopoly _mÜ`_ EH$m{YH$maemhr SLR-B – 11 -6- *SLRB11*

iii) Editorial Responsibility g§nmXH$s` O~m~Xmar

iv) ABC E~rgr

v) INS. Am`EZEg.

3. Write answer in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :

1) Explain the management is multi-disciplinary activity. ì`dñWmnZ ho ~hþn`m©`r H$m`© Amho ñnîQ> H$am.

2) Discuss the new trends in Radio. ao{S>`mo _Yrb Zdo àdmh MMm© H$am.

3) Describe the principles of Management. ì`dñWmnZmMo _ybVÎdo dU©Z H$am.

4) Discuss what is price war. qH$_V `wÕ H$m` Amho MMm© H$am.

5) Explain the working of INS. Am`EZEg Mo H$m`© ñnîQ> H$am.

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

1) Explain the functions of ABC. E~rgrMo H$m`} ñnîQ> H$am. *SLRB11* -7- SLR-B – 11

2) Explain the term media monopoly. _mÜ`_ EH$m{YH$maemhr g§km ñnîQ> H$am.

3) Comment on TRP. Q>rAmanr `mda ^mî` H$am.

5. Write answer in 500 words (any one) : 14 500 eãXmV CÎmao {bhm (H$moUVohr EH$) :

1) Explain the management of FM Radio. E\$E_ ao{S>`moMo ì`dñWmnZ ñnîQ> H$am.

OR 2) Explain media management is Art and Science. ì`dñWmnZ ho H$bm Am{U emñÌ Amho ñnîQ> H$am.

______*SLRB12* SLR-B 12 Seat No.

M.A. (Mass Communication) (Semester II) (C.G.P.A.) Examination, 2015 MEDIA LAW AND ETHICS (Paper II)

Day and Date : Thursday, 19-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

Note :i)All questions are compulsory. ii) Figures to the right indicate full marks.

1. Choose correct alternative : 14 `mo½` n`m©`mMr {ZdS> H$am :

i) Prasar Bharati was passed on àgma ^maVr H$m`Xm ______amoOr ApñVËdmV Ambm. a) 12 Sept. 1990 b) 23 Nov. 1997 12 gßQ>|~a 1990 23 Zmoìh|~a 1997 c) 20 Nov. 1999 d) 20 Sept. 1985 20 Zmoìh|~a 1999 20 gßQ>|~a 1985

ii) ______Press Commission suggested to establish Press Registrar Office. d¥ÎmnÌ à~§YH$ H$m`m©b` ñWmnZ H$aÊ`mMr gyMZm ______d¥ÎmnÌ Am`moJmZo Ho$br. a) Fifth b) Third c) Second d) First nmMdo {Vgao Xwgao n{hbo

iii) In Rajastan ______fought for Right to Information. amOñWmZ_Ü`o ______`m§Zr _m{hVr A{YH$mamgmR>r g§Kf© Ho$bo. a) Aruna Roy b) Rajendra Singh AéUm am°` amO|Ð> qgh c) Tarun Tejpal d) Aruna Singh VéU VoOnmb AéUm qgh

P.T.O. SLR-B 12 -2- *SLRB12* iv) The new Patent Act is implemented from year ______. ______gmbr Zdm noQ>|Q>> H$m`Xm A_bmV Ambm Amho. a) 20 May 1999 b) 20 May 2000 20 _o 1999 20 _o 2000 c) 20 May 2003 d) 20 May 2005 20 _o 2003 20 _o 2005 v) In Indian print media ______percent foreign direct investment is allowed. ^maVmVrb _w>{ÐV _mÜ`_mV ______Q>¸o$ eoa naH$s` Jw§VdUyH$sg nadmZJr Xrbr. a) 26 percent b) 27 percent c) 28 percent d) 36 percent 26 Q>¸o$ 27 Q>¸o$ 28 Q>¸o$ 36 Q>¸o$ vi) ______types of classified documents. dJuH¥$V XñVmdoOmMo ______BVHo$ àH$ma AmhoV. a) Two b) Four c) Six d) Nine 2469 vii) Article ______is related to provision for declaration of emergency. ______`m H$b_mZwgma AmUr~mUr Omhra H$aÊ`m~m~VMr VaVyX Ho$br Amho. a) 356 (1) b) 352 (1) c) 399 (1) d) None of these 356 (1) 352 (1) 399 (1) `mn¡H$s Zmhr viii) ______submitted the report of second press commission. Xwgè`m d¥ÎmnÌ Am`moJmMm Ahdmb ______`m§Zr gmXa Ho$bm. a) K. K. Mathew b) Girilal Jain c) P. K. Goswami d) Aruna Roy Ho$. Ho$. _¡Ï`y {J[abmb O¡Z nr. Ho$. Jmoñdm_r AéUm am°` ix) First ombudsman in India was appointed by ^maVmV d¥ÎmnbmMr Zo_UyH$ gd©àW______`m§Zr Ho$br. a) Times of India b) The Hindu Q>mB©åg A°\$ B§{S>`m X {hÝXy c) The Indian Express d) None of these X B§{S>`Z Egàog `mn¡H$s Zmhr x) Article ______deals with law of defamation. ~XZm_rÀ`m H$m`Úm~Ôb VaVyX KQ>ZoÀ`m H$b______Ü`o Z_yX Amho. a) 499 b) 492 c) 482 d) None of these 499 492 482 `mn¡H$s Zmhr *SLRB12* -3- SLR-B 12 xi) Idea of preamble was borrowed from Constitution of KQ>ZoÀ`m àmñVm{dH$mMr g§H$ënZm ______À`m KQ>Zodê$Z KoVbr Amho. a) Australia b) France c) U.S.A. d) None of these Am°ñQ´>o{b`m \«$mÝg `y .Eg.E. `mn¡H$s Zmhr xii) ______Act was enacted in year 1923. 1923 gmbr ______hm H$m`Xm g§_V H$aÊ`mV Ambm. a) Official Secrets Act b) Trade Mark Act emgH$s` JmonZr`VoMm H$m`Xm ì`mnma {MÝh H$m`Xm c) Right to Information d) None of these _m{hVr A{YH$ma `mn¡H$s Zmhr xiii) Trade Mark Act 1999 is implemented from ì`mnma >{MÝh H$m`Xm 1999 ______nmgyZ Am_bmV Amho. a) 15 Sept. 2003 b) 25 June 2004 15 gßQ>|~a 2003 25 OyZ 2004 c) 23 Aug. 2005 d) 25 Nov. 2006 23 Am°JñQ> 2005 25 Zmoìh|~a 2006 xiv) The Working Journalist Act came into existence from ______gmbr H$m{_©H$ nÌH$ma H$m`Xm ApñVËdmV Ambo. a) 1963 b) 1955 c) 1977 d) 1988 1963 1955 1977 1988

2. Write notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) : 1) Ombudsman d¥Îmnmb 2) Broadcast Council àgmaU n[afX 3) Prasar Bharati Act àgma ^maVr H$m`Xm 4) Right to Information Act _m{hVr A{YH$ma H$m`Xm 5) Official Secrets Act. emgH$s` JmonZr`VoMm H$m`Xm. SLR-B 12 -4- *SLRB12*

3. Write answer in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) : 1) How media was restricted during the emergency ? AmUr~mUrÀ`m H$mimV _mÜ`_mda H$moUVr ~§YZo bmdÊ`mV `oV hmoVr ? 2) What are the guidelines of press council for media during electoral campaigning ? {ZdS>UyH$ _mohr_oÀ`m H$mimV _mÜ`_m§gmR>r d¥ÎmnÌ _§S>imZo H$moUË`m _mJ©Xe©H$ gyMZm Ho$ë`m AmhoV ? 3) What is sedition ? amOÐmoh H$m` Amho ? 4) What do you understand by cyber crime ? "gm`~a JwÝhm' `mg§X^m©V Vw_Mo AmH$bZ H$m` Amho ? 5) Describe the Patent Act. ~m¡{ÕH$ g§nXm A{YH$mamMo (H$m`ÚmMo) dU©Z H$am.

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) : 1) Discuss the major recommendations of first press commission. n{hë`m d¥ÎmnV« Am`moJmÀ`m _hËdmÀ`m {e\$maer§Mr MMm© H$am. 2) Explain the kinds of defamation. ~XZm_rMo àH$ma ñnîQ> H$am. 3) State the importance of Contempt of Court Act. Ý`m`mb` Ad_mZmÀ`m H$m`ÚmMo _hËd {deX H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : i) Discuss why the press council is called as teethless tiger. d¥ÎmnÌ _§S>imbm XmV Zgbobm dmK H$m åhUVmV MMm© H$am. ii) Explain the salient features of Indian Constitution. ^maVr` amÁ`KQ>ZoMr R>iH$ d¡{eîQ>ço ñnîQ> H$am.

*SLRB13* SLR-B 13 Seat No.

M.A. (Mass Communication) (Semester II) Examination, 2015 ELECTRONIC MEDIA (Radio and Television) (CGPA) (Paper III) BboQ´>m°{ZH$ {_{S>`m (ao{S>Amo Am{U Q>o{bpìhOZ)

Day and Date : Saturday, 21-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m..

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.

1. Choose the correct alternatives : 14 `mo½` n`m©` {ZdS>m : i) ______year colour television started in India. ^maVmV a§JrV Q>o{bpìhOZMr gwédmV ______Ü`o Pmbr. a) 1980 b) 1982 c) 1981 d) 1985 1980 1982 1981 1985 ii) ______was considered the father of radio. ______`m§Zm ao{S>Amo OZH$ g§~moYbo OmVo. a) Lee day b) Lee de forest c) Le di forest d) Lee Krus {b S>o {b S>o \$moaoñQ> {b {S> \$moaoñQ> {b H«y$g iii) ENG stands for BEZOr Mo nyU©ê$n a) Electronic News Gathering b) Electronic News Gaining BboQ´>m°{ZH$ Ý`yO J°X[a¨J BboQ´>m°{ZH$ Ý`yO J|ZtJ c) Electronic News Going d) None of these BboQ´>m°{ZH$ Ý`yO JmoBªJ `mn¡H$s Zmhr

P.T.O. SLR-B 13 -2- *SLRB13* iv) All India Radio came into existence in Am°b B§{S>`m ao{S>Amo ______Üò ApñVËdmV Ambo. a) 1936 b) 1937 c) 1938 d) 1939 1936 1937 1938 1939 v) Community radio started in H$å`y{ZQ>r ao{S>AmoMr gwédmV ______Üò Pmbr. a) 2004 b) 2005 c) 2006 d) 2007 2004 2005 2006 2007 vi) IP TV stands for Am`nr Q>rpìh Mo nyU©ê$n a) Internet Protocol Television b) Internet Private Television B§Q>aZoQ> àmoQ>moH$m°b Q>o{bpìhOZ B§Q>aZoQ> àmìhoBQ> Q>o{bpìhOZ c) Indian Press Television d) None of these B§{S>`Z àog Q>o{bpìhOZ `mn¡H$s Zmhr vii) SITE program was launched in ______state. gmB©Q> hm àH$ën EHy$U ______amÁ`mV am~{dÊ`mV Ambm hmoVm. a) three b) five c) six d) eight VrZ nmM ghm AmR> viii) DTH service started in {S>Q>rEM godm ______Üò gwé Pmbo. a) 2004 b) 2005 c) 2006 d) 2007 2004 2005 2006 2007 ix) Television is ______media. Q>o{bpìhOZ ho ______mÜ`_ Amho. a) two-way b) one-way Xw_mJr© EH$_mJu c) both a) and b) d) none of these XmoÝhr A) Am{U ~) `mn¡H$s Zmhr x) PTC stand for nrQ>rgr Mo nyU©ê$n a) Picture To Camera b) Piece To Camera nrMa Qy> H°$_oam nrg Qy> H°$_oam c) Pixel To Camera d) Person To Camera nrgb Qy> H°$_oam ng©Z Qy> H°$_oam *SLRB13* -3- SLR-B 13 xi) A news reporter normally uses a ______microphone for piece to camera. Ý`yO [anmoQ>}a gmYmanUo nrg Qy> H°$_oamÀ`m doir ______m`H«$mo\$moZMm dmna H$aVmo. a) Dynamic microphone b) Condensor microphone S>m`Z°{_H$ _m`H«$mo\$moZ H§$ÝS>oÝga _m`H«$mo\$moZ c) Fluid microphone d) Hanging condensor microphone âë`yS> _m`H«$mo\$moZ h°qJJ H§$ÝS>oÝga _m`H«$mo\$moZ xii) A shot of two-people together is called XmoZ bmoH$m§Mo EH${ÌV em°Q>bm ______åhQbo OmVo. a) close shot b) shot angle bmoO em°Q> em°Q> A°Jb c) two-shot d) none of these Qy>-em°Q> `mn¡H$s Zmhr xiii) Microwaves are _m`H«$modoìhO ______AmhoV. a) Unidirectional b) Omnidirectional `yZrS>màoeZb Amo_ZrS>màoeZb c) Bidirectional d) None of these ~m`S>màoeZb `mn¡H$s Zmhr xiv) Pranay Roy is the chief of ______channel. àU` am°` ho ______`m dm{hZrMo à_wI AmhoV. a) Z-news b) Star c) NDTV d) Discovery Pr-Ý`yO ñQ>ma EZS>r{Q>ìhr {S>ñH$ìhar

2. Write short notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) : 1) Web production do~ àm°S>eZ 2) FM radio E\$E_ ao{S>Amo 3) Sound effects ÜdZr à^md 4) Computer graphics H$åß`wQ>a J«m{\$g 5) Camera Angle H°$_oam A°Jb SLR-B 13 -4- *SLRB13*

3. Answer the following questions (any four) : 16 Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) : 1) State the history of radio. ao{S>`moMm B{Vhmg {deX H$am. 2) What are the different programs formats of TV ? Q>rìhr H$m`©H«$_mMo {d{dY \$m°a_°Q>g² H$moUVr AmhoV ? 3) Explain the concept of visual radio. pìhPwAb ao{S>Amo hr g§H$ënZm ñnîQ> H$am. 4) Explain the characteristics of Television. Q>o{bpìhOZMo JwU d¡{eîQ>ço ñnîQ> H$am. 5) Discuss on the history of All India Radio. Am°b B§{S>`m ao{S>AmoMm B{Vhmg `mda MMm© H$am.

4. Write answer in 250 words (any two) : 14 250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) : 1) Explain the non-linear editing. Zm°Z {b{ZAa E{S>qQ>J ñnîQ> H$am. 2) Discuss the function of Radio. ao{S>AmoMo H$m`© dU©Z H$am. 3) Explain the concept of satellite radio. goQ>bmB©Q> ao{S>Amo hr g§km ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14 500 eãXmV CÎma {bhm (H$moUVohr EH$) : 1) Explain the different types of microphones use in radio studio. ao{S>Amo ñQy>{S>AmoV dmnaÊ`mV `oUmè`m {d{dY _m`H«$mo\$moZMo àH$ma ñnîQ> H$am. 2) What are the new trends of TV programme. Q>rìhr H$m`©H«$_mMo Zdoàdmh H$moUH$moUVo AmhoV. *SLRB14* SLR-B – 14 Seat No.

M.A. (Mass Communication) (Semester – II) (CGPA) Examination, 2015 Paper – IV : NEW MEDIA APPLICATIONS

Day and Date : Tuesday, 24-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

N.B. :1) All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am : i) RAM stands for a°_ åhUOo a) Random Access Memory a°ÊS>_ A°gog _o_ar b) Read Application Memory arS> A°ßbrHo$eZ _o_ar c) Read Again Memory arS> AJoZ _o_ar d) None of these `mn¡H$s Zmhr ii) C.P.U. has gr.nr.`w. _Ü`o ______AgVo. a) Mother Board _Xa ~moS>© b) RAM a°_ c) Hard Disk hmS>© {S>ñH$ d) All of these `mn¡H$s gd© iii) Multimedia includes _pëQ>_r{S>`m _Ü`o ______g_{dîQ> AgVo. a) Audio ÜdZr b) Video Mb{MÌ c) Word eãX d) All of these `mn¡H$s gd© P.T.O. SLR-B – 14 -2- *SLRB14*

iv) ______is a type of printer. ______hm qàQ>aMm àH$ma Amho. a) Dot matrix S>m°Q> _°{Q´>g b) Laser boPa c) Both a) and b) XmoÝhr a) Am{U b) d) None of these `mn¡H$s Zmhr v) ______is a founder of Microsoft Company. ______hm _m`H«$mogm°âQ> H§$nZrMm g§ñWmnH$ Amho. a) Bill Gets {~b JoQ>g² b) Charls Marconi Mmëg© _mH$m}Zr c) Mark Zukerburg _mH©$ PwHo$a~J© d) None of these `mn¡H$s Zmhr vi) Google is an example of JwJb ho ______Mo CXmhaU Amho. a) Browser ~«mD$Pa b) Search engine gM© B§{OZ c) Both a) and b) XmoÝhr a) Am{U b) d) None of these `mn¡H$s Zmhr vii) M-Commerce stands for E_-H$m°_g© åhUOo a) Mobile Commerce _mo~mB©b H$m°_g© b) Market Commerce _mH}$Q> H$m°_g© c) Marketing Commerce _mH}$qQ>J H$m°_g© d) None of these `mn¡H$s Zmhr viii) Data includes VÏ`m§ _Ü`o ______A§V^m©d hmoVmo. a) Information _m{hVr b) Film {MÌnQ> c) Document XñVmEodO d) All of these `mn¡H$s gd© *SLRB14* -3- SLR-B – 14

ix) ______is a example of computer uses. g§JUH$mÀ`m dmnamMo ______ho CXmhaU Amho. a) Information storage _m{hVrMr gmR>dUyH$ b) Editing picture Nm>`m{MÌmMo g§nmXZH$aUo c) Creating message g§XoemMr {Z{_©Vr d) All of these `mn¡H$s gd© x) Mojo means _moOmo åhUOo a) Mobile Joinder _mo~mB©b Om°BªS>a b) Mobile Journalist _mo~mB©b OZ©{bñQ> c) Mobile Job _mo~mB©b Om°~ d) None of these `mn¡H$s Zmhr xi) Unicode is a `w{ZH$moS> ho a) Universal language d¡pídH$ ^mfm b) Application Cn`moOZ c) Software gm°âQ>doAa d) None of these `mn¡H$s Zmhr xii) Capacity of memory is measured in ñ_¥VrMr j_Vm ______Ü`o _moOVmV. a) Byte ~mB©Q> b) Hertz hQ>©g² c) Centimeter g|Q>r_rQ>a d) None of these `mn¡H$s Zmhr xiii) ______is the new computer language. ______hr ZdrZ g§JUH$s` ^mfm Amho. a) C gr b) C++ gr++ c) JAVA Omdm d) None of these `mn¡H$s Zmhr SLR-B – 14 -4- *SLRB14*

xiv) First name of Internet was B§Q>aZoQ>Mo n{hbo Zmd ______hmoVo. a) ARPANET AmanmZoQ> b) OCARANET AmoH$amZoQ> c) ALFANET Aë\$mZoQ> d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :

a) Types of computer. g§JUH$mMo àH$ma.

b) Web-site. do~ gmB©Q>.

c) M-Commerce. E_. H$m°_g©.

d) Cyber Crime. gm`~a JwÝhm.

e) Communication technology. g§dmX V§ÌkmZ.

3. Write the answers in 150 words (any four) : 16 XrS>eo eãXmV CÎma {bhm (H$moUVohr Mma) :

a) Write a note on ‘Cyber Community’. "gm`~a g_mO' `m {df`mda Q>r>n {bhm.

b) Explain the term ‘LAN’. "b°Z' hr g§H$ënZm ñnîQ> H$am.

c) What is ‘multimedia’ ? "_pëQ>_r{S>`m' åhUOo H$m` ? *SLRB14* -5- SLR-B – 14

d) What are the uses of Pager ? noOaMo {d{dY dmna gm§Jm ?

e) What are the features of online paper ? Am°ZbmB©Z d¥ÎmnÌmMr d¡{eîQ>ço H$moUVr AmhoV ?

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

a) What is ‘optical fiber’ ? "Am°pßQ>H$b \$m`~a' åhUOo H$m` ?

b) What are the uses of Video Conference in the field of media ? _mÜ`_ joÌmV pìh{S>Amo H$m°Ý\$aÝgMo Cn`moJ H$moU-H$moUVo AmhoV ?

c) Write on topic ‘Android Mobile’. "A±ÝS´>m°B©S> _mo~mB©b' `m {df`mda {bhm.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎma {bhm (H$moUVohr EH$) :

a) Describe the mechanism of computer. g§JUH$mÀ`m H$m`©àUmbrMo dU©Z H$am.

b) Write an essay on ‘E-Governance’. "B©-àemgZ'`m {df`mdaVr {Z~§Y {bhm.

———————— *SLRB15 SLR-B – 15

Seat No.

M.A. (Mass Communication) (Semester – II) (CGPA) Examination, 2015 Paper – V : INTERNATIONAL COMMUNICATION Day and Date : Friday, 27-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m.

N.B. :I)All questions are compulsory. II) Figures to the right indicate full marks. 1. Choose the correct answer : 14 1) McBride Commission was appointed in ______°H$~«mB©S> Am`moJmMr ñWmnZm ______Ü`o ñWmnZ H$aÊ`mV Ambr. a) Year 1974 b) Year 1976 1974 gmbr 1976 gmbr c) Year 1978 d) None of these 1978 gmbr `mn¡H$s EH$hr Zmhr 2) A news agency owned by government is ______hr d¥Îmg§ñWm emgZmÀ`m _mbH$sMr Amho. a) Reuter b) AFP am°`Q>a E. E\$.nr. c) A P d) None of these E.nr. `mn¡H$s EH$hr Zmhr 3) Headquarter of Reuter is situated at ______am°`Q>a `m d¥Îmg§ñWoMo _w»`mb` ______`oWo Amho. a) Paris b) Berlin n°arg ~{b©Z c) London d) None of these b§S>Z `mn¡H$s EH$hr Zmhr 4) Wolff News Agency was established in ______dwë\$ d¥Îmg§ñWm ______gmbr ñWmnZ Pmbr. a) Year 1860 b) Year 1848 1860 gmbr 1848 gmbr c) Year 1835 d) None of these 1835 gmbr `mn¡H$s EH$hr Zmhr P.T.O. SLR-B – 15 -2- *SLRB15

5) UPI was established in ______`w.nr.Am`. Mr ñWmnZm ______Pmbr. a) Year 1960 b) Year 1948 1960 gmbr 1948 gmbr c) Year 1956 d) None of these 1956 gmbr `mn¡H$s EH$hr Zmhr 6) Non Alignment News Agency Pool (NANAP) was established in ______Am{bßV amîQ´>m§Mm Ý`yO nyb ______gmbr gwé Pmbm. a) Year 1974 b) Year 1976 1974 gmbr 1976 gmbr c) Year 1978 d) None of these 1978 gmbr `mn¡H$s EH$hr Zmhr 7) Headquarter UNESCO is in ______`wZoñH$moMo _w»`mb` ______`oWo Amho. a) Darmstadt, Germany b) New York, USA S>_©ñQ>°S>, O_©Zr Ý`y`m°H©$, A_o[aH$m c) Paris, France d) None of these n°arg, \«$mÝg `mn¡H$s EH$hr Zmhr 8) Concept of NWICO was based on ______EZ. S>ãby.Am`.gr.Amo. Mr g§H$ënZm ______da AmYmabobr hmoVr. a) NIEO b) NACCO EZ.Am`.B©.Amo EZ.E.gr.gr.Amo c) NIA d) None of these EZ.Am`.E `mn¡H$s EH$hr Zmhr 9) Human Rights Day is celebrated on ______mZdr hH$ {Xdg ______`m {Xder gmOam Ho$bm OmVmo. a) 3rd May b) 16th November 3 _o 16 Zmoìho§~a c) 10th December d) None of these 10 {S>g|~a `mn¡H$s EH$hr Zmhr 10) International Federation of Newspaper Editors was established in ______B§Q>aZ°eZb \o$S>aoeZ Am°\$ Ý`yOnona E{S>Q>g©Mr ñWmnZm ______gmbr Pmbr. a) Year 1956 b) Year 1948 1956 gmbr 1948 gmbr c) Year 1950 d) None of these 1950 gmbr `mn¡H$s EH$hr Zmhr *SLRB15 -3- SLR-B – 15

11) News cartel was started in ______grbr Ý`yO H$mQ>}bMr gwédmV Pmbr. a) Year 1856 b) Year 1959 1856 gmbr 1959 gmbr c) Year 1867 d) None of these 1867 gmbr `mn¡H$s EH$hr Zmhr 12) Spot coverage of war was first telecasted by ______`wÕmMm WoQ> d¥Vm§§V àgm[aV H$aÊ`mg ______Zo àW_ gwédmV Ho$br. a) BBC b) CNN ~r.~r.gr. gr.EZ.EZ. c) FOX d) None of these E\$.Amo.Eg `mn¡H$s EH$hr Zmhr 13) ______is international organization of journalists. ______hr nÌH$mam§Mr Am§VaamîQ´>r` g§KQ>Zm Amho. a) ITU b) IFJ Am`.Q>r.`y Am`.E\$.Oo c) IFO d) None of these Am`.E\$.Amo `mn¡H$s EH$hr Zmhr 14) Headquarter of NAM News Network is situated in ______Zm_ Ý`yO ZoQ>dH©$Mo _w`mb` ______`oWo Amho. a) Geneva, Switzerland b) Bruxelles, Belgium {OZodm, pñdËPbªS> ~w«goëg ~opëOA_ c) Paris, France d) None of these n°arg, \«$mÝg `mn¡H$s EH$hr Zmhr

2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : a) Declaration of human rights _mZdr hH$m§Mm OmhraZm_m b) Information Society _m{hVr g_mO c) IPR Am`.nr.Ama. d) AFP E.E\$.nr. e) News Cartel. Ý`yO H$mQ>}b. SLR-B – 15 -4- *SLRB15

3. Write answers (any four) : 16 CÎmao {bhm (H$moUVohr Mma) :

a) What were the objectives of McBride Commission ? _°H$~«mB©S> Am`moJmMr C{ÔîQ>çoo H$m` hmoVr ?

b) What is ‘NAM’ ? EZ.E.E_. åhUOo H$m` ?

c) Explain the meaning of ‘Cold War’. erV`wÕ hr g§H$ënZm {dfX H$am.

d) What is ‘Third World’ ? "{Vgao OJ' åhUOo H$m` ? e) Explain the concept of ‘Imbalance’. "Ag_Vmob' hr g§H$ënZm ñnîQ> H$am.

4. Give answers in detail (any two) : 14 Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) : a) What is the strength of BBC ? ~r.~r.gr.Mo gm_Ï`© H$emV Amho ?

b) What is your understanding about information rich countries ? "_m{hVr lr_§V' Xoe `m~m~V Vw_Mo AmH$bZ H$m` Amho ?

c) Explain the concept ‘Information Super Highway’. _m{hVrMo _hm_mJ© hr g§H$ënZm ñnîQ> H$am.

5. Give answers in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

a) What are the effects of globalization on international communication ? OmJ{VH$sH$aUm_wio Am§VaamîQ´>r` g§kmnZmda H$moUVo n[aUm_ Pmbo ? b) Describe the efforts for establishing alternative international news agencies to stay away from dominance of west. npíM_oMm à^md amoIÊ`mgmR>r n`m©`r Am§VaamîQ´>r` d¥Îmg§ñWm C^maÊ`mMo H$moU-H$moUVo à`ËZ Pmbo.

______*SLRB16* SLR-B – 16 Seat No.

M.A. (Mass Communication) (Semester – III) Examination, 2015 (Paper – III) – DEVELOPMENT COMMUNICATION (CGPA)

Day and Date : Monday, 16-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am :

i) ______is a job of development Reporter.

{dH$mg nÌH$mamMo ______ho H$m`© Amho.

a) Creating awareness OZOmJ¥Vr {Z_m©U H$aUo

b) Creating atmosphere dmVmdaU {Z{_©Vr H$aUo

c) Informing to benefiters bm^mÏ`mªZm _m{hVr XoUo

d) All of these `mn¡H$s gd©

ii) ______is the head of Grampanchayat.

J«m_n§Mm`VrMo ______ho à_wI AgVmV.

a) Block Development Officer JQ> {dH$mg A{YH$mar

b) Sarpanch gan§M

c) Gramsevak J«m_godH$

d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B – 16 -2- *SLRB16*

iii) The mass media cannot

OZ _mÜ`_ ho ______H$é eH$V Zmhr. a) Change the perspective of the masses OZm§Mm ÑîQ>rH$moZ ~XbUo b) Effect deep rooted changes in a short period H$_r doioV Imobda ~Xb H$aUao n[aUm_ c) Widen the mental horizons of the people bmoH$m§À`m _mZ{gH$VoMr {j{VOo {dñVmaUo d) None of these `mn¡H$s Zmhr

iv) A development journalism includes the topic {dH$mg nÌH$marVoVo ______{df` A§V^©yV AgVmV. a) Women Empowerment _{hbm g~brH$aU b) Literacy Ratio gmjaVoMo à_mU c) Panchayat Raj n§Mm`V amO d) All of these `mn¡H$s gd© v) India started SITE project in ^maVmZo gmB©Q> àH$ën ______Ü`o gwé Ho$bm. a) 1978-79 1978-79 b) 1959-60 1959-60 c) 1975-76 1975-76 d) None of these `mn¡H$s Zmhr vi) Development communication is focused on {dH$mg g§kmnZ ho ______H|${ÐV AgVo. a) Individual d¡`pVH$ b) Society g_mO c) Nation amîQ´> d) All of these `mn¡H$s gd© *SLRB16* -3- SLR-B – 16

vii) The migration is in favour of

ñWbm§Va ho ______À`m ~mOyZo AgVo. a) Joint family EH$Ì Hw$Q>§w>~ b) Independent family {d^V Hw$Qw>§~ c) Urban family ehar Hw$Qw>§~ d) None of these `mn¡H$s Zmhr

viii) The watchdog of democracy is

______ho bmoH$emhrMo dm°MS>m°J AmhoV. a) Press àog b) Cinema {MÌnQ> c) Audiences àojH$ d) None of these `mn¡H$s Zmhr

ix) The opinion of a large proportion of the masses valuable in

bmoH$m§Mo _moR²>`mà_mUmVrb _V ho ______Ü`o _m¡ë`dmZ AgVo. a) a non participant society Agh^mJr g_mO b) participant society gh^mJr g_mO c) both a) and b) XmoÝhr a) Am{U b) d) none of these `mn¡H$s Zmhr

x) ______satellite used in the SITE project.

______ho gQ>obmB©Q> gmB©Q> àH$ënmV dmnabo Jobo hmoVo. a) ATS-6 EQ>rEg-6 b) ATS-5 EQ>rEg-5 c) ATS-4 EQ>rEg-4 d) None of these `mn¡H$s Zmhr SLR-B – 16 -4- *SLRB16*

xi) The three objectives of the SITE were gmB©Q>Mo VrZ _w»` CÔoe` ______ho hmoVo. a) Communication, Entertainment and Education g§kmnZ, _Zmoa§OZ Am{U {ejU b) Enlighten, Education and Entertainment kmZ, {ejU Am{U _Zmoa§OZ c) Entertainment, Education and Information _Zmoa§OZ, {ejU Am{U _m{hVr d) None of these `mn¡H$s Zmhr

xii) Growth of the society depends upon g_mOmMr CÝZVr ______da Adb§~yZ AgVo. a) Industrialization Am¡Úmo{JH$sH$maU b) Literacy gmjaVm c) Democracy bmoH$emhr d) All of these `mn¡H$s gd© xiii) Panchayat Raj is n§Mm`V amO ho ______Amho. a) Administrative structure àemgH$s` aMZm b) State structure amÁ` aMZm c) Financial structure Am{W©H$ aMZm d) None of these `mn¡H$s Zmhr xiv) In ______States SITE programmes were launched. ______amÁ`m§_Ü`o gmB©Q> hm àH$ën gwé Ho$bm hmoVm. a) 3 3 b) 4 4 c) 5 5 d) None of these `mn¡H$s Zmhr *SLRB16* -5- SLR-B – 16

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :

a) Nora Qubral Zmoam `w~«mb

b) Globalization OmJ{VH$sH$aU

c) Women Empowerment _{hbm g~brH$aU

d) Development Journalism {dH$mg nÌH$m[aVm

e) Sarpanch. gan§M.

3. Write the answers in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :

a) What is development message ? {dH$mg g§Xoe åhUOo H$m` ?

b) Write about Amartya Sen. A_Ë`© goZ `m§À`m{df`r {bhm.

c) What are the reasons of migration ? $ñWbm§VamMr H$maUo H$moU-H$moUVr AmhoV ?

d) State the importance of agriculture communication. H¥$fr g§kmnZMo _hËd {deX H$am.

e) Write short note on Zabua Project. Pm~wAm àH$ënmda g§{jßV Q>rn {bhm. SLR-B – 16 -6- *SLRB16*

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

a) What are the models of sustainable development ? emídV {dH$mgmMr à{V_mZo H$moUVr AmhoV ?

b) Write about Panchayat Raj System. n§Mm`M amO ì`dñWo{df`r {bhm.

c) What is human development index ? _mZd {dH$mg {ZX}em§H$ åhUOo H$m` ?

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

a) Describe the theory of Evert Rogers. BdQ>© am°Og© `m§Mm {gÕm§V {deX H$am.

b) Write an essay on a topic ‘Role of Media in Development’. "_mÜ`_m§Mr {dH$mgmVrb ^y{_H$m ' `m {df`mda {Z~§Y {bhm.

______*SLRB17* SLR-B 17 Seat No.

M.A. (Mass Communication) (Semester III) Examination, 2015 (CGPA) FILM STUDIES (Paper II) ({MÌnQ> AÜ``Z)

Day and Date : Wednesday, 18-11-2015 Max. Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N.B :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV.

1. Select the correct alternatives : 14 `mo½` n`m©`m§Mr {ZdS> H$am. 1) The film English-Vinglish is directed by a) Swanand Kirkire b) Gauri Shinde c) Ravi Jadhav d) None of these `m§Zr B§p½be-qdp½be {MÌnQ> {X½X{e©V Ho$bm Amho. a) ñdmZ§X {H$a{H$ao b) Jm¡ar qeXo c) a{d OmYd d) `mn¡H$s Zmhr 2) Dadasaheb Phalke died in a) 1945 b) 1944 c) 1946 d) 1947 XmXmgmho~ \$mbHo$ `m§Mo {ZYZ _Ü`o Pmbo. a) 1945 b) 1944 c) 1946 d) 1947 3) Who play the role of Nachya in film Natrang ? a) Atul Kulkarni b) Kishor Kadam c) Girish Kulkarni d) None of these ZQ>a§J _Ü`o ZmÀ`mMr ^y{_H$m `§mZr Ho$br Amho. a) AVwb Hw$bH$Uu b) {H$emoa H$X_ c) {Jare Hw$bH$Uu d) `mn¡H$s Zmhr P.T.O. SLR-B 17 -2- *SLRB17*

4) NFAI means a) National Film Authority of India b) National Film Archives of India c) National Federation for Arts in India d) None of these EZ$ E\$$ E Am` åhUOo a) ^maVr` amîQ´>r` {MÌnQ> àm{YH$aU b) ^maVr` amîQ´>r` {MÌnQ> g§J«hmb` c) ^maVr` amîQ´>r` H$bm _hmg§K d) `mn¡H$s Zmhr 5) ______is associated with parallel cinema ? a) Akshay Kumar b) Prakash Mehra c) Govinda Nihlani d) None of these ho g_m§Va {gZo_mer g§~§{YV AmhoV ? a) Aj` Hw$_ma b) àH$me _oham c) JmoqdX {ZhbmZr d) `mn¡H$s Zmhr 6) NFDC is formed in a) 1975 b) 1974 c) 1978 d) 1976 EZE\$S>rgr Mr ñWmnZm _Üò Pmbr. a) 1975 b) 1974 c) 1978 d) 1976 7) Who played the role of Chief Minister in film Sinhasan ? a) Nilu Fule b) Shriram Lagoo c) Arun Sarnaik d) Datta Bhat "qghmgZ' _Üço _w»`_§Í`mMr ^y{_H$m `m§Zr Ho$br Amho. a) {Ziy \w$bo b) lram_ bmJy c) AéU gaZmB©H$ d) XÎmm ^Q> 8) ______is the first Marathi Talkies film. a) Ayodhyecha Raja b) Sairandhri c) Raja Harishchandra d) None of these hm _amR>rVrb n{hbm ~mobnQ> Amho. a) A`moÜòMm amOm b) g¡a§Y«r c) amOm h[aíM§Ð d) `mn¡H$s Zmhr 9) The headquarter of CBFC is situated in a) Delhi b) Pune c) Mumbai d) None of these goÝgma ~moS>m©Mo _w»`mb` òWo Amho. a) {Xëbr b) nwUo c) _w§~B© d) `mn¡H$s Zmhr 10) Childrens Film Committee of India set up in a) 1955 b) 1956 c) 1957 d) 1945 ^maVr` ~mb {MÌnQ> g{_VrMr ñWmnZm _Üò Pmbr. a) 1955 b) 1956 c) 1957 d) 1945 *SLRB17* -3- SLR-B 17

11) Nitin Desai is a a) Art director b) Choreographer c) Actor d) None of these {Z{VZ XogmB© ho AmhoV. a) H$bm {X½Xe©H$ b) Z¥Ë`{X½Xe©H$ c) A{^ZoVm d) `mn¡H$s Zmhr 12) Raja Harishchandra released on a) 3rd May 1913 b) 21st April 1913 c) 5th May 1913 d) None of these amOm h[aíM§Ð amoOr àX{e©V Pmbm. a) 3 _o 1913 b) 21E{àb 1913 c) 5 _o 1913 d) `mn¡H$s Zmhr 13) Ajay-Atul, the famous musician pair, did compose music for which of the following films ? a) Jogawa b) Natrang c) Singham d) All of these AO`-AVwb `m à{gÕ g§JrVH$ma OmoS>rZo Imbrbn¡H$s H$moUË`m {MÌnQ>mbm g§JrV {Xbo Amho ? a) OmoJdm b) ZQ>a§J c) qgK_ d) darb n¡H$s gd© 14) The Indian Cinematograph Act was passed in a) 1918 b) 1921 c) 1930 d) 1909 B§{S>`Z {gZo_mQ>moJ«m\$ A°Q> _Ü`o Pmbm. a) 1918 b) 1921 c) 1930 d) 1909

2. Write short notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : 1) F.T.T.I. ^maVr` {MÌnQ> Am{U Xya{MÌdmUr g§ñWm. 2) International film festival. Am§VaamîQ´>r` {MÌnQ> _hmoËgd. 3) Censor Board. goÝgma ~moS>©. 4) Bollywood. ~m°brdyS>. 5) Film Appreciation. {MÌnQ> agmñdmX SLR-B 17 -4- *SLRB17*

3. Write the answers in 150 words (any four) : 16 nwT>rb níZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr Mma) : 1) Describe the contribution of Satyajit Ray in Indian cinema. gË`{OV ao `m§À`m ^maVr` {MÌnQ>mVrb `moJXmZmMr _m{hVr Xçm. 2) State importance of editing in cinema. {MÌnQ>mV g§H$bZmMo _hÎd H$m` Vo {deX H$am. 3) Discuss about the various factors in film production. {MÌnQ> {Z{_©Vr _Yrb {d{dY KQ>H$m§Mr MMm© H$am. 4) Discuss the functions of film division. {MÌnQ> à^mJmMr H$m`} gm§Jm. 5) State the various movements of camera and types of shots. H°$_oè`mÀ`m {d{dY hmbMmbr Am{U em°Q²>gMo {d{dY àH$ma Z_yX H$am.

4. Write the answers in 250 words (any two) : 14 nwT>rb níZm§Mr CÎmao 250 eãXmV {bhm (H$moUVohr XmoZ) : 1) Describe the film distribution, import and export of the film. {MÌnQ>m§Mo "{dVaU Am{U Am`mV-{Z_m©V' `m~m~V g{dñVa _m{hVr Xçm. 2) Discuss in detail about lights, colour and sound. "àH$me, a§J Am{U ÜdZr' `m~m~V g{dñVa MMm© H$am. 3) Explain the importance of screenplay in the films Box office hit. {MÌnQ>mÀ`m `em_Ü`o nQ>H$WoMo _hËd H$m` Vo ñnîQ> H$am.

5. Write the answers in 500 words : 14 nwT>rb àíZmMo CÎmao 500 eãXmV {bhm (H$moUVohr XmoZ) : Discuss in detail about the development of Indian film Industry. "^maVr` {MÌnQ> CX`moJmMr OS>UKS>U' `m~m~V g{dñVa ^mî` H$am.

OR/qH$dm Write an essay on Film Society Movement in India. ^maVmVrb "{MÌnQ> gmogm`Q>r Midirda' {Z~§Y {bhm.

______*SLRB18* SLR-B – 18 Seat No.

M.A. (Mass Communication) (Semester – III) (CGPA) Examination, 2015 Paper – IV : PRINT MEDIA

Day and Date : Friday, 20-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N.B. : All questions are compulsory.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am :

1) ______technology is used for plate making of newspaper. d¥ÎmnÌm§_Ü`o ßboQ> V`ma H$aÊ`mgmR>r ______ho V§ÌkmZ Cn`moJmV AmUbo OmVo. a) CTP b) DTP grQ>rnr S>rQ>rnr c) FCP d) None of these E\$grnr `mn¡H$s EH$hr Zmhr

2) There are ______basic colors in newspaper printing. a§JrV N>nmB©gmR>r ______Mr Amdí`H$Vm AgVo. a) Six b) Seven ghm gmV c) Four d) None of these Mma `mn¡H$s EH$hr Zmhr

3) ______is demanding for converting Press council into Media Council. àog H$m¡pÝgbMo ê$nm§Va {_{S>`m H$m¡pÝgb_Ü`o H$amdo Aer _mJUr ______`m§Zr Ho$br Amho. a) G.N. Ray b) Markandeya Katzu Or. EZ. ao _mHª$S>o` H$mQ>Oy c) P.B. Samant d) None of these nr.~r. gmd§V `mn¡H$s EH$hr Zmhr

P.T.O. SLR-B – 18 -2- *SLRB18*

4) ______is a essential part of newspaper make-up.

______hm d¥ÎmnÌ gOmdQ>rMm _hËdmMm ^mJ Amho. a) Open White Space b) Color _moH$ir nm§T>ar OmJm a§J

c) Fonts d) All of these Q>§H$ `mn¡H$s gd©

5) ______maintains assignments diary.

______AgmB©Z_|Q> S>m`arVrb Zm|Xr R>odVmo. a) Chief Reporter b) News Editor _w»` dmVm©ha d¥Îm g§nmXH$

c) Sub-Editor d) None of these Cn g§nmXH$ `mn¡H$s EH$hr Zmhr

6) Appointment of ombudsman is ______for newspaper owners in India.

d¥ÎmnÌnÌm_Ü`o d¥ÎmnmbmMr Zo_UyH$ H$aUo ______Amho. a) Mandatory b) Voluntary ~§YZH$maH$ BÀN>oZwgma

c) Fixed d) All of these {ZpíMV `mn¡H$s gd©

7) Editorial is also known as

g§nmXH$s` boImg ______åhUyZhr AmiIbo OmVo. a) Side Article b) Leader Article gmB©S> Am{Q>©H$b AJ«boI

c) Bottom Article d) None of these VimMm boI `mn¡H$s EH$hr Zmhr *SLRB18* -3- SLR-B – 18

8) When we use bold and light font, big and small picture etc. for designing, it is called ______design.

______Ooìhm AmnU d¥ÎmnÌ gOmdQ>rgmR>r R>iH$ d gmYm Q>§H$, _moR>o d N>moQ>o N>m`m{MÌ BË`mXr ~m~tMm Adb§~ H$aVmo, Ë`mg ______m§S>Ur åhUVmV. a) Rhythm b) Balance b` g_Vmoob

c) Contrast d) None of these {damoYm^mgr `mn¡H$s EH$hr Zmhr

9) A best photo editor have a sense of

Mm§Jë`m N>m`m{MÌ g§nmXH$mbm ______Mm AX_mg AgUo JaOoMo Amho. a) News b) Humor ~mV_r {dZmoX

c) Personality d) None of these ì`Vr_Ëd `mn¡H$s EH$hr Zmhr

10) Half Demy size newspaper is also known as

hm\$ S>o_r AmH$mamÀ`m d¥ÎmnÌmbm ______Agohr AmoiIVmV. a) Tabloid b) Broadsheet Q>°ãbm°B©S> ~«m°S>erQ>

c) Berliner d) None of these ~{b©Za `mn¡H$s EH$hr Zmhr

11) Keeping Style Book update is responsibility of

d¥ÎmnÌmVrb e¡brnwpñVH$m AX`mdV R>odUo hr ______Mr O~m~Xmar AgVo. a) Editor b) Assistant Editor g§nmXH$ gh g§nmXH$

c) News Editor d) None of these d¥Îm g§nmXH$ `mn¡H$s EH$hr Zmhr SLR-B – 18 -4- *SLRB18*

12) ______is well known column writer. ______ho à»`mV gXa boIH$ AmhoV. a) Prakash Amte b) Anil Awachat àH$me Am_Q>o A{Zb AdMQ> c) Nagaraj Manjule d) None of these ZmJamO _§Owio `mn¡H$s EH$hr Zmhr 13) Editor of Loksatta is bmoH$gËVmMo g§nmXH$ ______AmhoV. a) Kumar Ketkar b) Girish Kuber Hw$_ma Ho$VH$a {Jare Hw$~oa c) Vijay Kuvlekar d) None of these {dO` Hw$dioH$a `mn¡H$s EH$hr Zmhr 14) ______is a organization of newspaper owners. ______hr d¥ÎmnÌ _mbH$m§Mr g§KQ>Zm Amho. a) INS b) PIB Am`.EZ. Eg. nr.Am`.~r. c) RNI d) None of these Ama.EZ.Am`. `mn¡H$s EH$hr Zmhr

2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : a) Newspaper supplements d¥ËVnÌmÀ`m nwadÊ`m b) Side Article gmB©S> Am{Q>©H$b c) Readers Response dmMH$m§Mm à{VgmX d) Cross Media Ownership ~hþ_mÜ`_ _mbH$s e) Photo Feature. N>m`m{MÌ d¥ËVboI *SLRB18* -5- SLR-B – 18

3. Write answers (any four) : 16 CÎmao {bhm (H$moUVohr Mma) : a) What is the use of photo editing ? N>m`m{MÌ g§nmXZmMr Cn`wVVm H$m` ? b) What are the duties of sub editor ? Cn g§nmXH$mMr H$m_o H$moUVr ? c) What is your understanding about Color stories ? H$ba ñQ>moarO~m~V Vw_Mo AmH$bZ H$m` Amho ? d) Describe the importance of color printing for newspapers. d¥ÎmnÌmgmR>r a§JrV _wÐUmMo _hËd {dfX H$am. e) What is Column writing ? Give example of any two column writers. gXa boIZ åhUOo H$m` ? H$moUË`mhr XmoZ gXa boIH$mMo CXmhaU Xçm.

4. Give answers in detail (any two) : 14 Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) : a) Describe the changing nature of newspaper content. d¥ÎmnÌmVrb _OHw$amMo ~XbVo ñdê$n ñnîQ> H$am. b) Do you think importance of newspaper editor is vanishing ? d¥ÎmnÌ g§nmXH$mMo _hËd Zm_eof hmoV Amho Ago Vwåhmg dmQ>Vo H$m ? c) Compare the editorial writings of any two editors. H$moUË`mhr XmoZ g§nmXH$m§À`m AJ«boIm§Mr VwbZm H$am ?

5. Give answers in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : a) What are the various elements useful for newspaper design ? d¥ÎmnÌ _m§S>Ur d gOmdQ>rg Cn`wV R>aUmao {d{dY KQ>H$ H$moUVo ? b) What will be the future of print media in India ? Discuss with reference to challenges of online media. ^maVmVrb _w{ÐV _mÜ`_mMo ^{dVì` H$m` ? Am°ZbmB©Z _mÜ`_mZo {Z_m©U Ho$boë`m AmìhmZmÀ`m g§X^m©Zo MMm© H$am.

—––––––––———— *SLRB19* SLR-B – 19

Seat No.

M.A. (Mass Communication) (Semester – III) Examination, 2015 (CGPA) RADIO JOURNALISM AND PRODUCTION (Paper – V) Z^modmUr nÌH$m[aVm Am{U {Z{_©Vr

Day and Date : Monday, 23-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZmMo nyU© JwU Xe©{dVmV.

1. Select the correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am :

i) Vividh Bharati started in ______Ü`o {d{dY ^maVrMr gwédmV Pmbr.

a) 1957 1957 b) 1936 1936 c) 1975 1975 d) 1863 1863 ii) Commercials service started on radio in ______ao{S>`modarb ì`mdgm`rH$ OmhramVrg _Ü`o gwédmV Pmbr.

a) 1966 1966 b) 1967 1967 c) 1976 1976 d) 1977 1977

P.T.O. SLR-B – 19 -2- *SLRB19*

iii) TAM was established in ______Q>°_Mr ñWmnZm `m dfu Pmbr.

a) 1998 1998 b) 2004 2004 c) 1994 1994

d) 1995 1995

iv) First radio news bulletin is started in ______Ü`o n{hë`m ao{S>`mo Ý`yO ã`wbo{Q>ZMr gyédmV Pmbr.

a) 1916 1916 b) 1918 1918 c) 1920 1920

d) 1905 1905

v) AM stands for ao{S>`mo g§X^m©V E.E_ åhUOo

a) Amplitude Modulation A°påßbQ>çy>S> _m°Sy>boeZ

b) Applied Modulation AßbmBS> _m°Sy>boeZ c) Audio Modulation Am°{S>`mo _m°Sy>boeZ d) None of these `mn¡H$s Zmhr

vi) In 1936 ______came into existence. 1936 _Ü`o ApñVËdmV Ambo.

a) All India Radio Am°b B§{S>`m ao{S>`mo b) Akashwani AmH$medmUr c) Vividh Bharati {d{dY ^maVr d) IBS Am`{~Eg *SLRB19* -3- SLR-B – 19

vii) From Vividh Bharati ______programme was broadcasted. {d{dY ^maVrdéZ H$m`©H«$_ àgm[aV hmoVo.

a) Jaimala O`_mbm

b) Sakhi Saheli gIr ghobr

c) Cibaka Geetmala {g~mH$m JrV_mbm

d) All the above darb gd©

viii) ______works as a advertising agency for Government of India. ^maV gaH$magmR>r _m{hVg§ñWm åhUyZ H$m`© H$aVo.

a) DAVP {S>Epìh{n

b) RNA AmaEZE

c) PIB {nAm`{~

d) None of these `mn¡{H$ Zmhr

ix) Radio Newsreel started in ______ao{S>`mo Ý`wOarb gwédmV gmbr Pmbr.

a) 1955 1955

b) 1956 1956

c) 1958 1958

d) 1957 1957 SLR-B – 19 -4- *SLRB19*

x) India State Broadcasting Service (ISBS) started in ______gmbr B§{S>`Z ñQ>oQ> ~«m°S>>H$mpñQ>¨J gìhugMr gwédmV Pmbr.

a) 1930 1930

b) 1931 1931

c) 1932 1932

d) 1933 1933

xi) ______the Madras Presidency Radio Club started. amoOr _Ðmg ào{gS>Ýgr ao{S>`mo b~Mr gwédmV Pmbr.

a) 1924 1924

b) 1925 1925

c) 1926 1926

d) 1927 1927

xii) Radio City started in ______gmbr ao{S>`mo {gQ>r gwédmV Pmbr.

a) 2002 2002

b) 2005 2005

c) 2003 2003

d) 2004 2004 *SLRB19* -5- SLR-B – 19

xiii) ______is the private radio centre in Solapur. ho gmobmnya _Yrb ImOJr ao{S>`mo H|$Ð Amho.

a) Big FM {~J E\$.E_.

b) Radio Gold ao{S>`mo JmoëS>

c) Radio Mirchi ao{S>`mo {_Mu

d) Solapur Akashwani gmobmnya AmH$medmUr

xiv) ______was the father of Radio. ao{S>`mo OZH$ hmoVo.

a) Lee de Forest br S>o \$maoñQ>

b) Lee day br S>o

c) Lee di Forest br S>r \$maoñQ>

d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) :

a) Radio Journalism ao{S>`mo nÌH$m[aVm

b) Radio talk ao{S>`mo Q>m°H$ SLR-B – 19 -6- *SLRB19*

c) Phone in programme \$moZ BZ àmoJ«m_

d) Radio interview ao{S>`mo _wbmIV

e) Community radio H$å`y{Z{Q> ao{S>`mo

3. Write the answer in short (any four) : 16 WmoS>`mV CÎmao {bhm (H$moUVohr Mma) :

1) State the importance of a script in a radio programme. ao{S>`mo H$m`©H«$_mgmR>rÀ`m g§{hVoMo _hÎd {dfX H$am.

2) Explain the Radio Studio. ao{S>`mo ñQw>{S>Amo ñnîQ> H$am.

3) Explain the concept of visual radio. ìhrÁ`wAb ao{S>`mo hr g§H$ënZm ñnîQ> H$am.

4) Describe the qualities required for a radio producer. ao{S>`mo àmoS>çygagmR>r Amdí`H$ AgUmao JwUmMo dU©Z H$am.

5) Explain the main function of radio. ao{S>`moMo _w»` H$m`© ñnîQ> H$am. *SLRB19* -7- SLR-B – 19

4. Write the answer in 250 words (any two) : 14

250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

1) Comment on the voice dispatch. ìhmBg {S>gn°M`mda ^mî` H$am.

2) Explain the types of radio station. ao{S>`mo ñQ>oeZMo àH$ma ñnîQ> H$am.

3) Discuss on the characteristic of radio. ao{S>`moÀ`m JwUd¡{eîQ>çm§Mr MMm© H$am.

5. Write answer in 500 words (any one) : 14

500 eãXmV CÎmao {bhm (H$moUVohr EH$) :

1) Explain the new trends in FM Radio. E\$. E_. ao{S>`moMo Zdo àdmh ñnîQ> H$am.

2) Write down the process of documentary production for audio media. ^mî` _mÜ`_mgmR>r S>m`w_|ÝQ>ar {Z_uVrMr à{H«$`m {bhm.

______*SLRB20* SLR-B – 20

Seat No.

M.A. (Mass Communication) (Semester – III) (CGPA) Examination, 2015 COMMUNICATION RESEARCH (Paper – I) Day and Date : Thursday, 26-11-2015 Max. Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

Note :1)All questions are compulsory. 2) Figures to the right indicate full marks. 1. 1) Content analysis is ______type of research. 14 Ame` {díbofU ho ______àH$maMo g§emoYZ Amho. a) Qualitative b) Quantitative JwUmË_H$ g§»`mË_H$ c) Both Qualitative and Quantitative d) None of these JwUmË_H$ d g§»`mË_H$ XmoÝhr`mn¡H$s EH$hr Zmhr 2) When data is already collected by other investigator then it is known as ______Ooìhm BVa g§emoYH$m§Zr AmYrM g§H${bV Ho$bobr VÏ`o g§emoYZmV Cn`moJmV AmUbr OmVmV Voìhm Ë`mg ______VÏ`o åhUVmV. a) Primary b) Secondary àmW{_H$ Xwæ`_ c) Both Primary and Secondary d) None of these àmW{_H$ d Xwæ`_ hr XmoÝhr `mn¡H$s EH$hr Zmhr 3) ______is a type of probability sampling. ______hm g§^mì`Vm Z_wZm {ZdS>rMm àH$ma Amho. a) Lottery Method b) Convenient Method bm°Q>ar nÕV gmo`rñH$a nÕV c) Snowball Method d) None of these ~\©$Jmoim nÕV `mn¡H$s EH$hr Zmhr 4) When a study is conducted to improve the speed of the printing machine then it is ______type of research. _wÐU `§ÌmMr JVr dmT>{dÊ`mgmR>r Ho$bo OmUmao g§emoYZ ho ______àH$maMo g§emoYZ Amho. a) Qualitative b) Quantitative JwUmË_H$ g§»`mË_H$ c) Applied d) None of these Cn`mo{OV `mn¡H$s EH$hr Zmhr P.T.O. SLR-B – 20 -2- *SLRB20*

5) ______method is used in public relation research. OZg§nH©$ g§emoYZmgmR>r ______Mm dmna Ho$bm OmVmo. a) Evaluation Research b) Post Test Reseach _yë`_mnZ g§emoYZ CÎma MmMUr g§emoYZ c) Circulation Reseach d) None of these {dVaU g§emoYZ `mn¡H$s EH$hr Zmhr 6) When researcher gets information through free discussion with respondent then he uses ______type of questionnaire. Ooìhm g§emoYH$ Iwë`m MM}Ûmao _m{hVr {_i{dVmo Voìhm ______àíZmdbr dmna H$aVmo. a) Structured b) Unstructured g§a{MV Ag§a{MV c) Focus Group d) None of these {deof JQ> `mn¡H$s EH$hr Zmhr 7) Media slowly imbibe imaginary images in the minds of people is the main argument of ______mÜ`_o OZVoda hiy -hiy H$mën{ZH$ à{V_m q~~dVmV Ago ______{gÕm§VmV _m§S>bo Amho. a) Hypodermic Needle Theory b) Cultivation Theory Q>moH$Xma gwB©Mm {gÕm§V _emJVrMm {gÕm§V c) Agenda Setting Theory d) All of these H$m`©gyMr {ZpíMVrMm {gÕm§V `mn¡H$s gd© 8) ______radio fulfills the communication needs of specialized smaller groups. ao{S>Amo Ooìhm bhmZ JQ>mÀ`m g§kmnZ JaOm§Mr nyV©Vm H$aÊ`mgmR>r gwé Ho$bm OmVmo Vmo ______àH$maMm AgVmo. a) FM Radio b) Community Radio E\$.E_. ao{S>Amo g_wXm` ao{S>Amo c) All India Radio d) All of these Am°b B§{S>`m ao{S>Amo `mn¡H$s gd© 9) ______is useful for measuring the space allotted for a particular topic in newspapers. d¥ÎmnÌmV R>a{dH$ {df`mbm {H$Vr OmJm {Xbr ho _moOÊ`mg ______Cn`wV Amho. a) Case Study b) Content Analysis ì`îQ>r AÜ``Z g§emoYZ Ame` {díbofU c) Sampling d) None of these Z_wZm {ZdS> `mn¡H$s EH$hr Zmhr *SLRB20* -3- SLR-B – 20

10) Developing a new theory is ______type of research. Zì`m {gÕm§VmMm emoY KoUo ho ______àH$maMo g§emoYZ Amho. a) Applied b) Experimental Cn`mo{OV à`moJmË_H$ c) Exploratory d) None of these joÌ Aä`mg `mn¡H$s EH$hr Zmhr 11) ______is a major method of data collection. ______hr VÏ` g§H$bZmMr à_wI nÕVr Amho. a) Focus group b) Correlation Method {deof JQ> ghg§~§Y nÕVr c) Interviews d) None of these _wbmIVr `mn¡H$s EH$hr Zmhr 12) IRS measures number of ______Am`.Ama.Eg. ______Mr g§»`m _moOVo. a) Readers b) Sale of newspapers dmMH$ dV©_mZnÌmÀ`m A§H$m§Mr {dH«$s c) Viewers d) None of these Xe©H$ `mn¡H$s EH$hr Zmhr 13) ______is a method used for data collection. VÏ` g§H$bZmgmR>r hr nÕVr A_bmV AmUbr OmVo. a) Hypothesis testing b) t Test J¥{hVH$ MmMUrQ>r MmMUr c) Sampling d) None of these Z_wZm {ZdS> `mn¡H$s EH$hr Zmhr 14) When researcher collects 10 samples from each ward of a municipal corporation then used sampling method is ______Ooìhm g§emoYH$ _hmnm{bHo$À`m àË`oH$ dmS>m©VyZ àË`oH$s Xhm Z_wZo g§H${bV H$aVmo Voìhm Vmo ______àH$maMr Z_wZm {ZdS> nÕV dmnaVmo. a) Snowball sampling b) Quota Sampling ~\©$Jmoim Z_wZm {ZdS> H$moQ>m Z_wZm {ZdS> c) Random Sampling d) None of these `mÑpÀN>H$ Z_wZm {ZdS> `mn¡H$s EH$hr Zmhr 2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : a) Review of Literature gm{hË`mMm AmT>mdm SLR-B – 20 -4- *SLRB20*

b) Exit Poll CÎma MmMUr c) PR Research OZg§nH©$ g§emoYZ d) Qualities of Researcher JwUmË_H$ g§emoYZ e) Research Ethics. g§emoYZmVrb ZrVr_yë`o. 3. Write answers (any four) : 16 CÎmao {bhm (H$moUË`mhr Mma) : a) What are the methods of data collection ? VÏ` g§H$bZmÀ`m nÕVr H$moUË`m ? b) What are the types of Interviews ? _wbmIVtMo àH$ma H$moUVo ? c) What are the benefits of Panel study ? JQ> (n°Zb) Aä`mgmMo \$m`Xo H$moUVo ? d) Discuss ‘Alternative Hypothesis’. n`m©`r J¥{hVH¥$Ë`m§Mr Cn`wVVm H$m` ? e) Describe survey research. gd}jU g§emoYZ `m~m~V {ddoMZ H$am. 4. Give answers in detail (any two) : 14 Vnerbmgh CÎmao {bhm (H$moUVohr XmoZ) : a) Describe advertising research. Om{hamV g§emoYZ {deX H$am. b) Describe radio research Z^modmUr g§emoYZ {deX H$am. c) Explain the concept field observation. How it is useful for media research ? joÌ Aä`mgmMr g§H$ënZm ñnîQ> H$am. Vr _mÜ`_ g§emoYZmgmR>r H$er Cn`wV R>aVo ? 5. Give answers in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : a) What are the types of media effect theories ? Discuss. _mÜ`_ à^md {gÕm§Vm§Mo àH$ma H$moUVo ? CXmhaUo XoD$Z MMm© H$am. b) What are the types of research design ? g§emoYZ AmamIS²>çmMo àH$ma H$moUVo ?

______

*SLRB21* SLR-B – 21

Seat No.

M.A. (Mass Communication) (Semester – IV) Examination, 2015 TELEVISION JOURNALISM AND PRODUCTION (Paper – I) (Old-CGPA) Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr

Day and Date : Tuesday, 17-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.

I) RGB colour system is concerned with ______media. AmaOr~r hr a§J nÕVr ______mÜ`_m§er g§~{YV Amho.

a) Radio ao{S>Amo

b) TV {Q>pìh

c) Print àrÝQ> d) None of these `mn¡H$s Zmhr II) Sound is encoded in ______forms on to a CD. grS>r da AmdmOmMo gm§Ho$VrH$aU ______`m ñdê$nmV Ho$bo OmVo.

a) Analogue A°Zbm°J

b) Ultra forms AëQ´>m \$moa_g

c) Digital {S>OrQ>b d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B – 21 -2- *SLRB21*

III) CCU stand for grgr`y åhUOo a) Camera Control Unit H°$_oam H$ÝQ´>mob `wZrQ> b) Close Camara Unit bmoO H°$_oam `wZrQ> c) Crystal Camera Unit H«$sñQ>b H°$_oam `wZrQ> d) None of these `mn¡H$s Zmhr

IV) Star TV started in

ñQ>ma Q>rìhr ______Ü`o gwédmV Pmbr. a) 1991 1991 b) 1992 1992 c) 1993 1993 d) 1994 1994

V) A close-up shot is also known as

______`mbm bmoOn em°Q>> g§~moYbo OmVo. a) Personal shot ng©Zb em°Q> b) Mid shot _rS> em°Q> c) Full shot \y$b em°Q> d) None of these `mn¡H$s Zmhr

a) Deal To Home S>rb Qy> hmo_

b) Dish To House S>rí Qy> hmD$g

c) Direct To Home S>m`aoQ> Qy> hmo_

d) None of these `mn¡H$s Zmhr *SLRB21* -3- SLR-B – 21

VII) Television is also referred to as the ______vehicle.

Xya>{MÌdmUr ______Mo dmhH$ g§~moYbo OmVo.

a) Independent ñdV§Ì

VIII) Simple shots that also known as

a) Fixed shot {\$gS> em°Q>

b) Extreme long shot EgQ´>r_ bm±J em°Q>

c) Mid shot _rS> em°Q>

d) Long shot bm±J em°Q>

IX) Stand ups is also known as

ñQ±>S> Ang ho ______`m ZmdmZo AmoiIbo OmVo.

b) Piece to camera nrg Qy> H°$_oam

d) Script pñH«$ßQ> SLR-B – 21 -4- *SLRB21*

X) NTSC stands for EZ{Q>Eggr åhUOo

a) National Television System Committee Z°eZb Q>o{bpìhOZ {gñQ>r_ H${_Q>r

b) National Television System Council Z°eZb Q>o{bpìhOZ {gñQ>r_ H$mm¢{gb

c) National Television Serial Camera Z°eZb Q>o{bpìhOZ gr[a`b H°$_oam

d) None of these `mn¡H$s Zmhr

XI) ______is the basic unit of video/film.

______ho pìh{S>`mo/{\$ë_Mo ~o{gH$ `w{ZQ> Amho.

a) Shot em°Q>

b) Angle A±Jb

c) Movement _wìh_|ÝQ>

d) None of these `mn¡H$s Zmhr

XII) IPTV stands for Am`nr {Q>ìhr åhUOo

a) Internet Protocol Television B§Q>aZoQ> \«$moQ>H$mob Q>o{bpìhOZ

c) Indian Private Television B§{S>`Z àm`doQ> Q>o{bpìhOZ

d) None of these `mn¡H$s Zmhr *SLRB21* -5- SLR-B – 21

XIII) The long shot in which the entire scene is played out known as

bm±J em°Q> Á`m_Ü`o g§nyU© Ñî`> eyQ> Ho$ë`m OmVo Ë`mbm ______A`m©dohr AmoiIbo OmVo. a) Master shot _mñQ>a em°Q> b) Extreme long shot EgQ´>r_ bm±J em°Q> c) Mid long shot {_S> bm±J em°Q> d) None of these `mn¡H$s Zmhr

XIV) A series of frames means ào_Mr e¥§H$bm åhUOo

a) Shot em°Q> b) Scene grZ c) Sequence {gdoÝg d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) :

2) TV anchor {Q>ìhr A±H$a

3) Multi camera shooting _ëQ>r H°$_oam eyqQ>J

4) Communication with still picture ñVãY {MÌmVyZ hmoUmam g§dmX

5) Visual grammar pìhOwdb J«m_a SLR-B – 21 -6- *SLRB21*

3. Answer following questions (any four) : 16 Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) :

1) What is shot ? em°Q> åhUOo H$m` ?

2) Explain what is the web production ? do~ àS>eZ H$m` Amho ñnîQ> H$am ?

3) Explain the linear editing. {b{Z`a E{S>qQ>J ñnîQ> H$am ?

4) What is angle ? A±Jb åhUOo H$m` ?

4. Write answer in 250 words (any two) : 14

250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

3) Explain the elements of TV news. {Q>pìhgmR>rÀ`m ~mV_rMoo KQ>H$ ñnîQ> H$am. *SLRB21* -7- SLR-B – 21

5. Write answer in 500 words (any one) : 14

500 eãXmV CÎma {bhm (H$moUVohr EH$) :

2) Write any television serial that you like ? Give reasons. Vwåhmbm AmdS>Vo H$moUË`mhr EH$m {Q>pìh _m{bHo${df`r gH$maU {bhm.

————————

*SLRB22* SLR- B – 22

Seat No. M.A. (Mass Communication) (Semester – IV) Examination, 2015 ADVERTISING (Paper – II) (Old) (CGPA)

Day and Date : Thursday, 19-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

i) Mail is a part of ______advertising. _ob hm ______Om{hamVrMm ^mJ Amho. a) Direct WoQ> b) Indirect AàË`j c) Straight gai d) None of these `mn¡H$s Zmhr ii) In advertising, a document that describes the target market, budget, creative strategy and objectives is known as ______Om{hamVr_Ü`o Á`m XñVEodOmV b{jV ~mOma, AW©g§H$ën, H«$sEQ>rìh `moOZm Am{U CÔoem§Mo dU©Z AgVo Ë`mg ______åhUVmV. a) Media profile _mÜ`_ àmo\$mB©b b) Strategy document `moOZm XñVEodO c) Media brief _mÜ`_ ~«r\$ d) None of these `mn¡H$s Zmhr iii) ______is the basic objectives of market segmentation. ______ho ~mOma N>oXmMo _w»` CÔoe Amho. a) Identify target market b{jV ~mOma AmoiIUo b) Defining market ~mOmamMr ì`m»`m H$aUo c) Divide market ~mOmamMr {d^mJUr H$aUo d) None of these `mn¡H$s Zmhr iv) Placing two versions of an advertisement in same issue of a newspaper is known as ______EH$mM Om{hamVrMo XmoZ àH$ma dV©_mZnÌmÀ`m EH$mM A§H$m_Ü`o N>mnUo `mg ______åhUVmV. a) Play advertisement ßbo Om{hamV b) Post test CËVa MmMUr c) Slit run test pñbQ>> aZ MmMUr d) None of these `mn¡H$s Zmhr P.T.O. SLR- B – 22 -2- *SLRB22*

v) ______is the author of a book.‘Define Advertising Goals For Measured Advertising Results’. ______hm ‘Define Advertising Goals For Measured Advertising Results’ `m nwñVH$mMm boIH$ Amho. a) Green Rosenburg J«rZ amogoÝ~J© b) Philip Kotler {\$brn H$moQ>ba c) R. H. Colley Ama. EM. H$mobr d) None of these `mn¡H$s Zmhr vi) A specific communication task to be accomplished with a specific target audience during a specific period of time is termed ______EH$ {d{eîQ> g§dmX H$m`© Oo {d{eîQ> b{jV JQ>mgmR>r {d{eîQ> H$mbmdYrV nyU© Ho$bo OmVo Ë`mg ______åhUVmV. a) Advertising campaign Om{hamV _mohr_ b) Advertising objective Om{hamVrMo CÔoe c) Advertising criterion Om{hamVrMo {ZH$f d) None of these `mn¡H$s Zmhr vii) Which form of advertising is heavily used to introduce a new product ? ZdrZ CËnmXZmMr AmoiI H$ê$Z XoÊ`mgmR>r H$moUË`m àH$maÀ`m Om{hamVrMm _moR²>`mà_mUmda dmna H$aVmV ? a) Persuasive advertising _Z didUmar Om{hamV b) Reminder advertising AmR>dU H$ê$Z XoUmar Om{hamV c) Informative advertising _m{hVràX Om{hamV d) None of these `mn¡H$s Zmhr viii) An economy of a industry depends upon ______CX²`moJmMr AW©ì`dñWm ______da Adb§~yZ AgVo. a) Brand names ~«±S>Mo Zmd b) Advertising Om{hamV c) Consumer satisfaction J«mhH$ g_mYmZ d) None of these `mn¡H$s Zmhr ix) ______is an external factor that affects consumer behaviour. ______hm ~mø KQ>H$ J«mhH$ dV©ZmdaVr à^md Q>mH$Vmo. a) Class dJ© b) Motivation àoaUm c) Lifestyle OrdZe¡br d) None of these `mn¡H$s Zmhr *SLRB22* -3- SLR- B – 22

x) When an advertisement agency offers several specialized services, it is called ______

O|ìhm Om{hamV g§ñWm H$mhr {deof godm XoVo Ë`mg ______åhUVmV. a) Baket ~Ho$Q> b) Bunch ~§M c) Basket ~mñHo$Q> d) None of these `mn¡H$s Zmhr

xi) According to a survey, advertisements published by women magazines were ______

EH$m gd}Zwgma _{hbm§{df`H$ _m{gH$mV N>mnboë`m Om{hamVr ______AgVmV. a) Conferring H$Ý\o$[a¨J b) Commodity H$_moS>rQ>r c) Ethicizing BWrgm`qPJ d) None of these `mn¡H$s Zmhr

a) Informing the consumer J«mhH$m§Zm _m{hVr XoUo

b) Persuading the consumer J«mhH$m§Mm nmR>nwamdm H$aUo

c) Reminding the consumer for repeat purchase J«mhH$m§Zm nwÝhm IaoXrgmR>r AmR>dU H$ê$Z XoUo

xiii) A deluxe hotel will issue its advertisement in ______

{S>bg hm°Q>ob ______Ü`o Om{hamV XoB©b. a) Local newspaper ñWm{ZH$ dV©_mZnÌ b) National level magazine amîQ´>r` ñVamdarb _m{gH$ c) Local language magazine ñWm{ZH$ ^mfoVrb _m{gH$ d) None of these `mn¡H$s Zmhr SLR- B – 22 -4- *SLRB22*

xiv) According to Maslow’s theory of needs hierarchy ______mñbmoÀ`m JaOtMr CVa§S> {gÕm§VmZwgma ______a) Higher order satisfied first JaOm§Mm CÀM H«$_ àW_ g_mYmZr H$aob b) Lower order needs satisfied first JaOm§Mm Imbrb H«$_ àW_ g_mYmZr H$aob c) There is no such pattern of needs satisfaction JaOm§À`m g_mYmZmMm Agm H$moUVmhr Z_wZm Zmhr d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) :

a) Brand ~«±S>

b) Media planning _mÜ`_ {Z`moOZ

c) Social group gm_m{OH$ JQ>

d) Advertise Om{hamV

e) Image à{V_m.

3. Write the answers in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) :

a) Write about the importance of advertise research. Om{hamV g§emoYZmMo _hÎd {bhm.

c) What is marketing mix ? {dnUZ {_l åhUOo H$m` ?

e) Explain the concept of media reach. _mÜ`_m§Mr nmohmoM {h g§H$ënZm ñnîQ> H$am.

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

a) What are the tools of advertising ? Om{hamVrMr gmYZo H$moU H$moUVr AmhoV ?

b) Write note on topic audience. àojH$ `m{df`mdaVr Q>rn {bhm.

c) Explain the role of graphics in advertising. Om{hamVrVrb J«m{\$gMr ^y{_H$m ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) :

a) What is the celebrity advertisement ? List its advantages. Discuss one example. {gbo{~«Q>r Om{hamV åhUOo H$m` ? {VÀ`m \$m`Xçm§Mr `mXr H$am. EH$m CXmhaUmMr MMm© H$am.

b) Write an essay on ‘Use of Internet in Advertising’. B§Q>aZoQ>Mm Om{hamVrgmR>r Cn`moJ `m{df`mda {Z~§Y {bhm.

______*SLRB24* SLR-B 24 Seat No.

M.A. (Mass Communication) (Semester IV) Examination, 2015 (Old CGPA) ONLINE JOURNALISM (Paper IV)

Day and Date : Tuesday, 24-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

Instructions :1)All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose the correct alternative : 14 `mo½` n`m©` {ZdS>m : 1) The standard protocol for the Internet is a) IPA b) DSL c) TCP/IP d) None of these B§Q>aZoQ>gmR>rMm ñQ>±S>S>© àmoQ>moH$m°b hm Amho. a) Am`nrE b) S>rEgEb c) Q>rgrnr/Am`nr d) `mn¡H$s Zmhr 2) Standard size of online advertising Banner is a) 728 × 90 b) 468 × 60 c) 234 × 60 d) 125 × 125 Am°ZbmB©Z Om{hamV "~°Za' Mm `mo½` AmH$ma Amho. a) 728 × 90 b) 468 × 60 c) 234 × 60 d) 125 × 125 3) Ted Nelson coined the word hypertext in a) 1965 b) 1966 c) 1967 d) 1968 Q>oS> ZoëgZ `m§Or "hm`naQ>oñQ>' hm eãX _Üò àM{bV Ho$bm. a) 1965 b) 1966 c) 1967 d) 1968 4) The term cyber space is coined by a) Ted Nelson b) Vinton Serf c) William Gibson d) None of these "gm`~a ñnog' hr g§km `m§Zr àM{bV Ho$br. a) Q>oS> ZoëgZ b) pìhÝQ>mZ g\©$ c) {dë`_ {JãgZ d) `mn¡H$s Zmhr P.T.O. SLR-B 24 -2- *SLRB24* 5) The first web page is created by a) Even Williams b) Vinton Serf c) Tim-Berners-Lee d) None of these n{hbo do~noO `m§Zr V`ma Ho$bo. a) BìhmZ {dë`åg b) pìhÝQ>m°Z g\©$ c) Q>r_-~Z©g©-br d) `mn¡H$s Zmhr 6) HTML means a) Hyper Text Markup Language b) Hyper Text Markup Links c) Higher Text Markup Language d) None of these EMQ>rE_Eb åhUOo a) hm`naQ>oñQ> _mH©$An b±½doO b) hm`naQ>oñQ> _mH©$An qbg c) hmà Q>oñQ> _mH©$An b±½doO d) `mn¡H$s Zmhr 7) Orkut is launched in a) Jan. 2004 b) 2005 c) 2006 d) None of these AmHw©$QMm> àma§^ _Üò Pmbm. a) OmZodmar 2004 b) 2005 c) 2006 d) `mn¡H$s Zmhr 8) The first Internet edition of Deccan Herold is launched in a) 1995 b) 1998 c) 1996 d) 1990 S>oH$Z hoam°ëS>Mr n{hbr B§Q>aZoQ> Amd¥Îmr _Üò {ZKmbr. a) 1995 b) 1998 c) 1996 d) 1990 9) Netvibes, MSN are a) Private web portals b) Public web portals c) Websites d) None of these ZoQ>ìhmB©~²g, E_EgEZ hr AmhoV. a) àm`ìhoQ> do~ nmoQ>©ëg b) npãbH$ do~ nmoQ>©ëg c) do~ gmB©Q²>g d) `mn¡H$s Zmhr 10) The term blog is used in a) 1998 b) 1997 c) 1999 d) 1996 "ãbm°J' hr g§km _Üò dmnamV Ambr. a) 1998 b) 1997 c) 1999 d) 1996 *SLRB24* -3- SLR-B 24 11) Website addresses are also called a) HTML b) Hyper Links c) URL d) None of these do~gmB©Q> nË`m§Zm `m ZmdmZo hr g§~moYbo OmVo. a) EMQ>rE_Eb b) hm`na qbg c) `wAmaEb d) `mn¡H$s Zmhr 12) LAN means a) Local Area Networking b) Local Air Networking c) Local All Networks d) None of these b°Z åhUOo a) ñWm{ZH$ jo{Ì` Omio b) ñWm{ZH$ hdmB© Omio c) ñWm{ZH$ gd© Omir d) `mn¡H$s Zmhr 13) WWW means a) Word Wide Web b) World Wibe Web c) World Wide Wave d) World Wide Web S>ãë`w S>ãë`w S>ãë`w åhUOo a) dS>© dmB©S> do~ b) dëS>© dmB©~ do~ c) dëS>© dmB©S> doìh d) dëS>© dmB©S> do~ 14) Information Techonology Act passed in a) 2001 b) 2002 c) 2000 d) 2004 _m{hVr V§ÌkmZ H$m`Xm _Üò _§Oya Pmbm. a) 2001 b) 2002 c) 2000 d) 2004 2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : 1) Online advertising. Am°ZbmB©Z Om{hamV. 2) E-Governance. B©-amÁ`H$ma^ma. 3) Web Master. do~ _mñQ>a. 4) Animation Films. H$mQy>©Z {MÌnQ>. 5) Modem. _moS>o_. SLR-B 24 -4- *SLRB24* 3. Write answers in 100 words (any four) : 16 nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma) : 1) Define the term graphics and describe its various types. J«m{\$gMr ì`m»`m H$am Am{U Ë`mÀ`m {d{dY àH$mam§~m~V g{dñVa {bhm. 2) State the various characteristics of Internet. B§Q>aZoQ>Mr {d{dY JwUd¡{eîQ>ço Z_yX H$am. 3) What are the three basic elements of an e-mail message ? B©-_ob g§XoemMo VrZ nm`m^yV KQ>H$ H$moUVo Vo gm§Jm ? 4) What is connectivity ? Describe in detail. H$ZoQ>rpìhQ>r åhUOo H$m` Vo gm§JyZ g{dñVma {bhm. 5) What is the difference between input and output ? BZnyQ> Am{U AmD$Q>nyQ> `m_Üò \$aH$ H$m` Vo gm§Jm ?

4. Write the answers in 150 words (any two) : 14 nwT>rb àíZm§Mr CÎmao 150 eãXmV {bhm (H$moUVohr XmoZ) : 1) Describe the different types of search engines with suitable examples. gM© B§{OZMo {d{dY àH$ma gmoXmhaU ñnîQ> H$am. 2) State merits and demerits of online journalism. Am°ZbmB©Z nÌH$m[aVoMo \$m`Xo-VmoQ>o Z_yX H$am. 3) What are web portals ? State the difference between websites and web portals. do~ nmoQ>©ëg åhUOo H$m` ? do~ gmB©Q²>g Am{U do~ nmoQ>©ëg `m_Yrb \$aH$ ñnîQ> H$am.

5. Write the answer in 250 words : 14 nwT>rb àíZmMo CÎma 250 eãXmV {bhm : Discuss in detail about the economics of online newspapers. Am°ZbmB©Z d¥ÎmnÌm§À`m AW©ì`dñWoda g{dñVa MMm© H$am. OR/qH$dm Write in detail about the reporting for the web media. "do~ _mÜ`_mgmR>r d¥Îmg§H$bZ' `m~m~V g{dñVa {bhm.

______

*SLRB25* SLR-B – 25

Seat No.

M.A. (Mass Communication) (Semester – IV) Examination, 2015 TELEVISION JOURNALISM AND PRODUCTION (Paper – I) (New-CGPA) Xya{MÌdmUr nÌH$m[aVm Am{U {Z{_©Vr

Day and Date : Tuesday, 17-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ nyU© JwU Xe©{dVmV.

I) RGB colour system is concerned with ______media. AmaOr~r hr a§J nÕVr ______mÜ`_m§er g§~{YV Amho.

a) Radio ao{S>Amo

b) TV {Q>pìh

c) Print àrÝQ> d) None of these `mn¡H$s Zmhr II) Sound is encoded in ______forms on to a CD. grS>r da AmdmOmMo gm§Ho$VrH$aU ______`m ñdê$nmV Ho$bo OmVo.

a) Analogue A°Zbm°J

b) Ultra forms AëQ´>m \$moa_g

c) Digital {S>OrQ>b d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B – 25 -2- *SLRB25*

IV) Star TV started in

ñQ>ma Q>rìhr ______Ü`o gwédmV Pmbr. a) 1991 1991 b) 1992 1992 c) 1993 1993 d) 1994 1994

V) A close-up shot is also known as

______`mbm bmoOn em°Q>> g§~moYbo OmVo. a) Personal shot ng©Zb em°Q> b) Mid shot _rS> em°Q> c) Full shot \y$b em°Q> d) None of these `mn¡H$s Zmhr

a) Deal To Home S>rb Qy> hmo_

b) Dish To House S>rí Qy> hmD$g

c) Direct To Home S>m`aoQ> Qy> hmo_

d) None of these `mn¡H$s Zmhr *SLRB25* -3- SLR-B – 25

VII) Television is also referred to as the ______vehicle.

Xya>{MÌdmUr ______Mo dmhH$ g§~moYbo OmVo.

a) Independent ñdV§Ì

VIII) Simple shots that also known as

a) Fixed shot {\$gS> em°Q>

b) Extreme long shot EgQ´>r_ bm±J em°Q>

c) Mid shot _rS> em°Q>

d) Long shot bm±J em°Q>

IX) Stand ups is also known as

ñQ±>S> Ang ho ______`m ZmdmZo AmoiIbo OmVo.

b) Piece to camera nrg Qy> H°$_oam

d) Script pñH«$ßQ> SLR-B – 25 -4- *SLRB25*

X) NTSC stands for EZ{Q>Eggr åhUOo

a) National Television System Committee Z°eZb Q>o{bpìhOZ {gñQ>r_ H${_Q>r

b) National Television System Council Z°eZb Q>o{bpìhOZ {gñQ>r_ H$mm¢{gb

c) National Television Serial Camera Z°eZb Q>o{bpìhOZ gr[a`b H°$_oam

d) None of these `mn¡H$s Zmhr

XI) ______is the basic unit of video/film.

______ho pìh{S>`mo/{\$ë_Mo ~o{gH$ `w{ZQ> Amho.

a) Shot em°Q>

b) Angle A±Jb

c) Movement _wìh_|ÝQ>

d) None of these `mn¡H$s Zmhr

XII) IPTV stands for Am`nr {Q>ìhr åhUOo

a) Internet Protocol Television B§Q>aZoQ> \«$moQ>H$mob Q>o{bpìhOZ

c) Indian Private Television B§{S>`Z àm`doQ> Q>o{bpìhOZ

d) None of these `mn¡H$s Zmhr *SLRB25* -5- SLR-B – 25

XIII) The long shot in which the entire scene is played out known as

XIV) A series of frames means ào_Mr e¥§H$bm åhUOo

a) Shot em°Q> b) Scene grZ c) Sequence {gdoÝg d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 Q>rnm {bhm (H$moUVohr Mma) :

2) TV anchor {Q>ìhr A±H$a

3) Multi camera shooting _ëQ>r H°$_oam eyqQ>J

4) Communication with still picture ñVãY {MÌmVyZ hmoUmam g§dmX

5) Visual grammar pìhOwdb J«m_a SLR-B – 25 -6- *SLRB25*

3. Answer following questions (any four) : 16 Imbrb àíZm§Mr CÎmao {bhm (H$moUVohr Mma) :

1) What is shot ? em°Q> åhUOo H$m` ?

2) Explain what is the web production ? do~ àS>eZ H$m` Amho ñnîQ> H$am ?

3) Explain the linear editing. {b{Z`a E{S>qQ>J ñnîQ> H$am ?

4) What is angle ? A±Jb åhUOo H$m` ?

4. Write answer in 250 words (any two) : 14

250 eãXmV CÎmao {bhm (H$moUVohr XmoZ) :

3) Explain the elements of TV news. {Q>pìhgmR>rÀ`m ~mV_rMoo KQ>H$ ñnîQ> H$am. *SLRB25* -7- SLR-B – 25

5. Write answer in 500 words (any one) : 14

500 eãXmV CÎma {bhm (H$moUVohr EH$) :

2) Write any television serial that you like ? Give reasons. Vwåhmbm AmdS>Vo H$moUË`mhr EH$m {Q>pìh _m{bHo${df`r gH$maU {bhm.

————————

*SLRB26* SLR-B 26 Seat No.

M.A. (Mass Communication) (Semester IV) (New CGPA) Examination, 2015 Paper II : ADVERTISING AND SOCIAL MARKETING

Day and Date : Thursday, 19-11-2015 Max. Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

N. B. :1)All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am. i) An economy of a industry depends upon CÚmoJmMr AW©ì`dñWm ______da Adb§~yZ AgVo. a) Advertising b) Consumer satisfaction Om{hamV J«mhH$m§Mo g_mYmZ c) Brand d) None of these ~«°ÝS> `mn¡H$s Zmhr ii) E-mail is a part of ______advertising. B©-_ob hm ______Om{hamVrMm ^mJ Amho. a) Indirect b) Straight c) Direct d) None of these AàË`j gai WoQ> `mn¡H$s Zmhr iii) Media brief includes _mÜ`_ ~«r\$ _Ü`o ______Mm A§V^m©d AgVmo. a) Target Market b) Budget c) Objectives d) All of these bpú`V ~mOmanoR> AW©g§H$ën CÔoí` `mn¡H$s gd© iv) Lifestyle is an ______factor that affects consumer behaviour. OrdZe¡br hm ______KQ>H$ Amho Omo J«mhH$ dV©Zmda à^md S>mbVmo. a) Internal b) External A§VJ©V ~møm c) Both a) and b) d) None of these XmoÝhr a) Am{U b) `mn¡H$s Zmhr P.T.O. SLR-B 26 -2- *SLRB26*

v) Bread is a example of ~«oS> ho ______Mo CXmhaU Amho. a) Demand b) Motivation c) Need d) All of these _mJUr àoaUm JaO `mn¡H$s gd© vi) ______includes in the process of product development. ______Mm CËnmXZ {dH$mg à{H«$`oV g_mdoe hmoVmo. a) Marketing b) Generation of product {dnUZ CËnmXZ {Z{_©{V c) Business analysis d) All of these ì`dgm` {díbofU `mn¡H$s gd© vii) For local advertisement ______is a best media option. ñWm{ZH$ Om{hamVrgmR>r ______CÎm_ _mÜ`_ n`m©` Amho. a) Local newspaper b) Regional Radio Station ñWm{ZH$ d¥ÎmnÌ jo{Ì` ao{S>Amo ñQoeZ c) Local Magzine d) None of these ñWm{ZH$ _m{gH$ `mn¡H$s Zmhr viii) ______is useful to satisfy the consumer needs. ______J«mhH$m§À`m JaOm§M g_mYmZ H$aÊ`mg Cn`wV Amho. a) Price b) Demand qH$_V _mJUr c) Product d) All of these CËnmXZ `mn¡H$s gd© ix) ______is the important factor of demographic segmentation. ______ho bmoH$g§ñWm N>oXmMm EH$ _hËdnyU© K>Q>H$ Amho. a) Age b) Gender c) Status d) All of these d` qbJ XOm© `mn¡H$s gd© x) Pubic service is a type of OZgodm ho ______Mm àH$ma Amho. a) Advertisement b) Corporate industry Om{hamV H$mnm}aoQ> CÚmoJ c) Both a) and b) d) None of these XmoÝhr a) Am{U b) `mn¡H$s Zmhr *SLRB26* -3- SLR-B 26

xi) ______heads the advertisement agency. ______hm Om{hamV g§ñWmMm à_wI AgVmo. a) Writer b) Creative director boIH$ {H«$E{Q>ìh g§MmbH$ c) Editor d) None of these g§nmXH$ `mn¡H$s Zmhr xii) Marketing ethics change with ______{dnUZmMr Z¡{VH$Vm ______Zwgma ~XbVmV. a) Time b) Situation c) Place d) All of these doi àg§J {R>>H$mU `mn¡H$s gd© xiii) ______is an example of marketing tactic. ______ho {dnUZ gmYZmMo CXmhaU Amho. a) Contraversial Ad. b) Political stunt {ddmXmñnX Om{hamV amOZ¡{VH$ KmS>g c) Mindless act d) None of these {dMmahrZ H¥$Vr `mn¡H$s Zmhr xiv) ______is a part of buying process. ______hm IaoXrÀ`m à{H«$`oMm ^mJ Amho. a) Evaluation b) Comparison c) Searching product d) All of these _yë`_mnZ VwbZm CËnmXZmMm emoY `mn¡H$s gd©

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) : a) Social change. gm_m{OH$ ~Xb b) Consumer behaviour J«mhH$ dV©Z c) Uses of colors in ad. a§Jm§Mm Om{hamVrVrb dmna d) Market ~mOmanoR> e) Media buying. _mÜ`_ IaoXr. SLR-B 26 -4- *SLRB26*

3. Write answer in 150 words (any four) : 16 XrS>eo eãXmV CÎma {bhm (H$moUVohr Mma) : a) Write note on marketing research. "{dnUZ g§emoYZ' Mm {df`mda Q>rn {bhm. b) What are the advertising tools ? Om{hamVrMr gmYZo H$moUVr AmhoV ? c) What is corporate brand ? H$mnm}aoQ> ~«°ÝS> åhUOo H$m` ? d) What are the stages in creative process ? {H«$E{Q>ìh à{H«$`oVrb Q>ßno gm§Jm. e) Write about role of media in marketing. "_mÜ`_m§Mr {dnUZmVrb ^y{_H$m' `m {df`r {bhm.

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎma {bhm (H$moUVohr XmoZ) : a) Describe the process of brand management. ~«±S> ì`dñWmnZ à{H«$`oMo dU©Z H$am. b) Write down process of motivation. àoaUoMr à{H«$`m {bhm. c) Explain the process of marketing. {dnUZmMr à{H«$`m ñnîQ> H$am.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎma {bhm (H$moUVohr EH$) : a) Describe the principles of advertising design. Om{hamV AmIUrMr _ybVËdo {deX H$am. b) Explain the role and scope of advertisement. Om{hamVrMr ^y{_H$m Am{U ì`mpßV ñnîQ> H$am.

______*SLRB27* SLR-B – 27 Seat No.

M.A. (Mass communication) (Semester – IV) (New CGPA) Examination, 2015 Paper – III :CORPORATE COMMUNICATION & EVENT MANAGEMENT

Day and Date : Saturday, 21-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

i) ______is an internal public of an organization.

______ho g§ñWoMo A§VJ©V KQ>H$ AmhoV. a) Opinion Leaders _V ZoVo b) Workers H$m_Jma c) Supplier nwadR>mXma d) None of these `mn¡H$s Zmhr ii) Corporate ‘identity’ is related to with H$mnmo©aoQ> AmoiI hr ______g§~§{YV Amho. a) Stakeholder perceptions ^mJrXmam§À`m OmUrdm b) Symbols {MÝho c) Organizational culture g§ñWmË_H$ g§ñH¥$Vr d) None of these `mn¡H$s Zmhr iii) ______introduced models of crises management. ______`m§Zr AmnÎmr ì`dñWmnZ à{V_mZmMr _m§S>Ur Ho$br. a) Edward Bernays ES>>dS>© ~Z©g b) David Scott S>opìhS> ñH$m°Q> c) James Grunig Ooåg J«w{ZJ d) None of these `mn¡H$s Zmhr

P.T.O. SLR-B – 27 -2- *SLRB27*

iv) ______can be defined as those critical groups of people upon who rests the success of an organization.

EImX`m g§ñWoMo `e Á`m§À`mda Adb§~yZ AgVo Aem bmoH$m§À`m JQ>>mbm______Aer g§km XoVm `oB©b. a) Target Audience bpú`V JQ> b) Opinion Leaders _V ZoVo c) Government Officials emgH$s` A{YH$ar d) None of these `mn¡H$s Zmhr

v) ______is the indication of how a company is perceived by the outside world.

______åhUOo ~mhoaMo bmoH$ EImX`m H$mnm}aoQ>g§~§Yr H$m` {dMma H$aVmV `mMr à{MVr hmo`. a) Corporate Image H$mnm}aoQ> à{V_m b) Corporate Plan H$mnm}aoQ> AmamIS>m c) Corporate Event H$mnm}aoQ> àg§J d) All of these `mn¡H$s gd©

vi) Corporate Communication is related to

H$mnm}aoQ> g§dmX ______er {ZJ{S>V Amho. a) Image building à{V_m {Z{_©Vr b) Corporate identity H$mnm}aoQ> AmoiI c) Media relations _mÜ`_ g§nH©$ d) All of these `mn¡H$s gd©

vii) ______is the most important tool for consumer relations.

J«mhH$ g§nH$m©gmR>r ______ho gdm©V _hÎdmMo gmYZ Amho. a) Advertisements Om{hamVr b) Annual Report dm{f©H$ Ahdmb c) Press Releases à{gÕr nÌH$ d) All of these `mn¡H$s gd© *SLRB27* -3- SLR-B – 27

viii) Credibility is the first essential attribute for

______gmR>r {dídmgmh©Vm hm n{hbm Amdí`H$ JwU Amho. a) Media Relations _mÜ`_ g§nH©$ b) House Journal J¥h nÌ c) Campaign _mohr_ d) None of these `mn¡H$s Zmhr

ix) Monetary support by an organization for an event with a definite commercial objective in mind is known as {d{eîQ> ì`mdgm{`H$ C{ÔîQ> g_moa R>oD$Z EImX`m CnH«$_mgmR>r EImX`m g§ñWoZo Am{W©H$ ghH$m`© Ho$bo Va Ë`mg ______Ago åhUVmV. a) Contract H$ama b) Sponsorship à`moOH$Ëd c) Loyalty {ZîR>m d) None of these `mn¡H$s Zmhr

x) ______belongs to outdoor publicity tool of corporate communication.

______ho H$mnm}aoQ> g§nH$m©Vrb ~mhç n«{gÕrMo gmYZ Amho. a) Conference n[afX b) Workshops H$m`©emim c) Hoarding hmo{S>ªJ d) None of these `mn¡H$s Zmhr

xi) Written declaration of a corporate stating core purpose of organization is

______åhUOo H$m`m}aooQ>À`m _w»` CÔrîQ>m§Mm {b{IV OmhraZm_m hmo`m. a) Mission statement {_eZ ñQ>oQ>_|Q> b) MOU E_.Amo.`y. c) Merger Document _O©a S>m°`w_|Q> d) None of these `mn¡H$s Zmhr SLR-B – 27 -4- *SLRB27*

xii) Primary medium of communication in investor’s relations is Jy§VdUyH$Xma g§nH$m©V à_wIgmYZ ______AgVo. a) Press Releases à{gÕr nÌHo$ b) House Journal J¥hnÌ c) Annual Report dm{f©H$ Ahdmb d) None of these `mn¡H$s Zmhr xiii) ______is related to corporate identity. ______H$mnm}aoQ> AmoiIrer {ZJ{S>V Amho. a) Product Quality CËnmXZmMr JwUdÎmm b) House Journal J¥hnÌ c) House Colour B_maVr§Mm a§J d) None of these `mn¡H$s Zmhr xiv) ‘Crystallizing Public Opinion’ is book written by "{H«$ñQ>bm`qOJ npãbH$ Amo{n{ZAZ' `m J«§WmMo boIZ ______`m§Zr Ho$bo. a) Edward Louis Bernays ES>dS>© bwB©g ~Z©g b) David Scott S>opìhS> ñH$m°Q> c) Scott M. Cutlip ñH$m°Q> E_. H$Q>brn d) None of these `mn¡H$s Zmhr

2. Write short notes (any four) : 12 g§{jßV Q>rnm {bhm (H$moUË`mhr Mma) : a) Corporate Image H$mnm}aoQ> à{V_m b) Community Relations g_mO g§nH©$ c) Media Relations _mÜ`_ g§nH©$ d) Open House Iwbo XmbZ e) Lobbying. bm°q~J. *SLRB27* -5- SLR-B – 27

3. Write the answers in 150 words (any four) : 16 XrS>eo eãXmV CÎmao {bhm (H$moUVohr Mma) : a) What is the use of Press Conference for Corporate Communication ? H$mnm}aoQ> g§dmXmV nÌH$ma n[afXoMr Cn`wVVm H$m` Amho ? b) What is the content of a House Journal ? J¥hnÌmÀ`m _OHw$amV H$m` g_m{dîQ> AgVo ? c) Describe any three important steps essential for effective Government Relations. à^mdr emgH$s` g§nH$m©gmR>r Amdí`H$ Agboë`m H$moUË`mhr VrZ ~m~r gm§Jm. d) Explain the types of opinion leaders. _V ZoË`m§Mo àH$ma {dfX H$am. e) What is your understanding about consumer relations ? J«mhH$ g§nH$m©~m~V Vw_Mo AmH$bZ H$m` Amho ?

4. Write answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) : a) What is the role of public relation officer in employee communication ? H$m_Jma g§dmXmV OZg§nH©$ A{YH$mè`mMr ^y{_H$m H$m` AgVo ? b) Describe the various stakeholders for corporate communication. H$mnm}aoQ> g§nH$m©gmR>r H$moU-H$moUVo KQ>H$ {dMmamV ¿`mdo bmJVmV Vo ñnîQ> H$am. c) Write about Investor’s Relations. Jy§VdUyH$Xmam§er g§nH©$ `m{df`r {bhm.

5. Write answer in 500 words (any one) : 14 nmMeo eãXmV CÎmao {bhm (H$moUVohr EH$) : a) Discuss the importance of the event management for media industry with examples. _mÜ`_ CÚmoJmgmR>r àg§J ì`dñWmnZmÀ`m _hËdm~Ôb gmoXmhaU MMm© H$am. b) What is crisis ? Describe the role of PR Department in crisis management with suitable examples. AmnÎmr ì`dñWmnZ åhUOo H$m` ? AmnÎmr ì`dñWmnZmV OZg§nH©$ {d^mJmMr ^y{_H$m H$m` AgVo Vo gmoXmhaU ñnîQ> H$am.

______*SLRB28* SLR-B 28 Seat No.

M.A. (Mass Communication) (Semester IV) Examination, 2015 (New CGPA) ONLINE JOURNALISM (Paper IV)

Day and Date : Tuesday, 24-11-2015 Total Marks : 70 Time : 2.30 p.m. to 5.00 p.m.

Instructions :1)All questions are compulsory. 2) Figures to the right indicate full marks.

1. Choose the correct alternative : 14 `mo½` n`m©` {ZdS>m : 1) The standard protocol for the Internet is a) IPA b) DSL c) TCP/IP d) None of these B§Q>aZoQ>gmR>rMm ñQ>±S>S>© àmoQ>moH$m°b hm Amho. a) Am`nrE b) S>rEgEb c) Q>rgrnr/Am`nr d) `mn¡H$s Zmhr 2) Standard size of online advertising Banner is a) 728 × 90 b) 468 × 60 c) 234 × 60 d) 125 × 125 Am°ZbmB©Z Om{hamV "~°Za' Mm `mo½` AmH$ma Amho. a) 728 × 90 b) 468 × 60 c) 234 × 60 d) 125 × 125 3) Ted Nelson coined the word hypertext in a) 1965 b) 1966 c) 1967 d) 1968 Q>oS> ZoëgZ `m§Or "hm`naQ>oñQ>' hm eãX _Üò àM{bV Ho$bm. a) 1965 b) 1966 c) 1967 d) 1968 4) The term cyber space is coined by a) Ted Nelson b) Vinton Serf c) William Gibson d) None of these "gm`~a ñnog' hr g§km `m§Zr àM{bV Ho$br. a) Q>oS> ZoëgZ b) pìhÝQ>mZ g\©$ c) {dë`_ {JãgZ d) `mn¡H$s Zmhr P.T.O. SLR-B 28 -2- *SLRB28* 5) The first web page is created by a) Even Williams b) Vinton Serf c) Tim-Berners-Lee d) None of these n{hbo do~noO `m§Zr V`ma Ho$bo. a) BìhmZ {dë`åg b) pìhÝQ>m°Z g\©$ c) Q>r_-~Z©g©-br d) `mn¡H$s Zmhr 6) HTML means a) Hyper Text Markup Language b) Hyper Text Markup Links c) Higher Text Markup Language d) None of these EMQ>rE_Eb åhUOo a) hm`naQ>oñQ> _mH©$An b±½doO b) hm`naQ>oñQ> _mH©$An qbg c) hmà Q>oñQ> _mH©$An b±½doO d) `mn¡H$s Zmhr 7) Orkut is launched in a) Jan. 2004 b) 2005 c) 2006 d) None of these AmHw©$QMm> àma§^ _Üò Pmbm. a) OmZodmar 2004 b) 2005 c) 2006 d) `mn¡H$s Zmhr 8) The first Internet edition of Deccan Herold is launched in a) 1995 b) 1998 c) 1996 d) 1990 S>oH$Z hoam°ëS>Mr n{hbr B§Q>aZoQ> Amd¥Îmr _Üò {ZKmbr. a) 1995 b) 1998 c) 1996 d) 1990 9) Netvibes, MSN are a) Private web portals b) Public web portals c) Websites d) None of these ZoQ>ìhmB©~²g, E_EgEZ hr AmhoV. a) àm`ìhoQ> do~ nmoQ>©ëg b) npãbH$ do~ nmoQ>©ëg c) do~ gmB©Q²>g d) `mn¡H$s Zmhr 10) The term blog is used in a) 1998 b) 1997 c) 1999 d) 1996 "ãbm°J' hr g§km _Üò dmnamV Ambr. a) 1998 b) 1997 c) 1999 d) 1996 *SLRB28* -3- SLR-B 28 11) Website addresses are also called a) HTML b) Hyper Links c) URL d) None of these do~gmB©Q> nË`m§Zm `m ZmdmZo hr g§~moYbo OmVo. a) EMQ>rE_Eb b) hm`na qbg c) `wAmaEb d) `mn¡H$s Zmhr 12) LAN means a) Local Area Networking b) Local Air Networking c) Local All Networks d) None of these b°Z åhUOo a) ñWm{ZH$ jo{Ì` Omio b) ñWm{ZH$ hdmB© Omio c) ñWm{ZH$ gd© Omir d) `mn¡H$s Zmhr 13) WWW means a) Word Wide Web b) World Wibe Web c) World Wide Wave d) World Wide Web S>ãë`w S>ãë`w S>ãë`w åhUOo a) dS>© dmB©S> do~ b) dëS>© dmB©~ do~ c) dëS>© dmB©S> doìh d) dëS>© dmB©S> do~ 14) Information Techonology Act passed in a) 2001 b) 2002 c) 2000 d) 2004 _m{hVr V§ÌkmZ H$m`Xm _Üò _§Oya Pmbm. a) 2001 b) 2002 c) 2000 d) 2004 2. Write notes (any four) : 12 Q>rnm {bhm (H$moUË`mhr Mma) : 1) Online advertising. Am°ZbmB©Z Om{hamV. 2) E-Governance. B©-amÁ`H$ma^ma. 3) Web Master. do~ _mñQ>a. 4) Animation Films. H$mQy>©Z {MÌnQ>. 5) Modem. _moS>o_. SLR-B 28 -4- *SLRB28* 3. Write answers in 100 words (any four) : 16 nwT>rb àíZm§Mr CÎmao 100 eãXmV {bhm (H$moUVohr Mma) : 1) Define the term graphics and describe its various types. J«m{\$gMr ì`m»`m H$am Am{U Ë`mÀ`m {d{dY àH$mam§~m~V g{dñVa {bhm. 2) State the various characteristics of Internet. B§Q>aZoQ>Mr {d{dY JwUd¡{eîQ>ço Z_yX H$am. 3) What are the three basic elements of an e-mail message ? B©-_ob g§XoemMo VrZ nm`m^yV KQ>H$ H$moUVo Vo gm§Jm ? 4) What is connectivity ? Describe in detail. H$ZoQ>rpìhQ>r åhUOo H$m` Vo gm§JyZ g{dñVma {bhm. 5) What is the difference between input and output ? BZnyQ> Am{U AmD$Q>nyQ> `m_Üò \$aH$ H$m` Vo gm§Jm ?

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